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Book/Booklet

Culture/People:
Non-Indian  Search this
Artist/Maker:
Manitou Corporation  Search this
Previous owner:
Lawrence R. Baca, Chaticks Si Chaticks (Pawnee)  Search this
Donor:
Lawrence R. Baca, Chaticks Si Chaticks (Pawnee)  Search this
Object Name:
Book/Booklet
Media/Materials:
Paper, ink
Techniques:
Printed
Dimensions:
14.5 x 8.3 cm
Object Type:
Advertising/Logo items
Place:
Manitou Springs; Jefferson County; Colorado; USA
Date created:
original: 1918; reprinted 1980-2000
Catalog Number:
26/9872
Barcode:
269872.000
See related items:
Non-Indian
Advertising/Logo items
Data Source:
National Museum of the American Indian
GUID:
http://n2t.net/ark:/65665/ws6baae850b-030e-409b-86f8-21df47e3dd47
EDAN-URL:
edanmdm:NMAI_412426

Bumper sticker

Culture/People:
Pan-Indian  Search this
Previous owner:
Rayna Green, Non-Indian  Search this
Donor:
Rayna Green, Non-Indian  Search this
Object Name:
Bumper sticker
Media/Materials:
Paper, ink, glue
Techniques:
Commercially produced/manufactured
Dimensions:
9.30 x 34.00 x 0.05 cm
Object Type:
Advertising/Logo items
Place:
Oklahoma City; Oklahoma County; Oklahoma; USA
Date created:
1980-2000
Catalog Number:
26/9215
Barcode:
269215.000
See related items:
Pan-Indian
Advertising/Logo items
On View:
NMAI, Washington DC: Nation to Nation, Great Nations Keep Their Word
Data Source:
National Museum of the American Indian
GUID:
http://n2t.net/ark:/65665/ws6af4f7ec6-1a6e-4b97-8655-b6cb2388ab46
EDAN-URL:
edanmdm:NMAI_409628

Gretchen Bender papers, 1980-2004

Creator:
Bender, Gretchen, 1951-2004  Search this
Bender, Gretchen, 1951-2004  Search this
Topic:
Women artists  Search this
Theme:
Lives of American Artists  Search this
Audio - Visual  Search this
Women  Search this
Record number:
(DSI-AAA_CollID)13377
(DSI-AAA_SIRISBib)256159
AAA_collcode_bendgret
Theme:
Lives of American Artists
Audio - Visual
Women
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_coll_256159

Suit, Flying, Suzanne Oliver, Civilian

Manufacturer:
Flight Suits, Ltd.  Search this
Materials:
65% polyester, 35% cotton.
Dimensions:
Clothing: 137.2cm (54 in.)
Type:
PERSONAL EQUIPMENT-Flight Clothing
Date:
1980-2000
Credit Line:
Gift of Suzanne Asbury Oliver
Inventory Number:
A20020238000
Restrictions & Rights:
Usage conditions apply
See more items in:
National Air and Space Museum Collection
Location:
Steven F. Udvar-Hazy Center in Chantilly, VA
Exhibit Station:
Aerobatic Flight
Data Source:
National Air and Space Museum
GUID:
http://n2t.net/ark:/65665/nv9677ae79f-1f1a-4d49-bccf-803edebec16c
EDAN-URL:
edanmdm:nasm_A20020238000

Spanish Language Broadcasting Collection

Creator:
WKAQ (Television station : San Juan, Puerto Rico)  Search this
WNJU (Television station : New York, NY)  Search this
Telemundo Group, Inc.  Search this
Univisión (Television network)  Search this
Mirós, Gilda  Search this
Aguilar, Héctor  Search this
Gazcón, Edgardo  Search this
Extent:
3.5 Cubic feet (27 boxes, 8 map-folders)
Type:
Collection descriptions
Archival materials
Advertisements
Floor plans
Motion pictures (visual works)
Photographs
Statistics
Programs
Resumes
Scripts (documents)
Videocassettes
Writings
Immigration records
Letters (correspondence)
Diplomas
Commercials
Appointment books
Certificates
Clippings
Contracts
Dvds
Place:
Puerto Rico -- 20th century
Date:
1940-2017
Summary:
The collection documents Spanish language television stations in America, and the Telemundo network.
Scope and Contents:
The collection documents Spanish language television stations in America, and the Telemundo network. The WNJU portion includes photographs of reporters and other station personnel; portrait shots of on-air personalities, both negatives and prints; photographs of the reporters at the anchor desk, including both negatives and pritns; a reel of motion picture film of a children's show.
Arrangement:
The collection is organized into four series.

Series 1: Gilda Mirós

Subseries 1.1: Personal Papers

Subseries 1.2: Audiovisual Materials

Series 2: Hector Aguilar

Subseries 2.1: Personal Papers

Subseries 2.2: Audiovisual Materials

Series 3: Telemundo Group, Incorporated.

Subseries 3.1: WKAQ Television Station

Subseries 3.3.1: Maria Kapetanakis Files

Subseries 3.3.2: Ariel Lipiz Files

Subseries 3.3.3: Alicia Soriano Files

Subseries 3.3.4: Susan Solano Vila Files

Subseries 3.3.5: Maria Cristina Barros Files Subseries 3.3.6: Marilys Llanos Files Subseries 3.3.7: Manuel M. Martinez Files Subseries 3.3.8: Audiovisual Materials

Subseries 3.2: WNJU Television Station

Subseries 3.3: WSCV Television Station

Series 4: Univision

Subseries 4.1: Edgardo Gazón Files

Subseries 4.2: Mayda Delgado Files

Subseries 4.3: Ismael Moctezuma Files

Subseries 4.4: Eduardo Kachscovsky Files
Biographical / Historical:
WNJU was the second television station to broadcast in Spanish in the United States. It eventually was owned by Telemundo. WKAQ was the first television station to broadcast in Spanish in the United States. Telemundo stations provide diverse programming, including variety shows, telenovelas, sports, reality television, news programming, and films. Their target audience is the Hispanic and Latin American population in America.
Provenance:
Initial donation by by Jose Cancela, President of WNJU, 2016. The 2016 accrual was donated by station WKAQ. The television stations WKAQ, WNJU, and WSCV also donated materials in 2017.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Actresses  Search this
advertising  Search this
Broadcasting -- New York  Search this
Broadcasting -- United States  Search this
Ethnic television broadcasting  Search this
Minorities in broadcasting  Search this
Radio broadcasting  Search this
Television  Search this
Television broadcasting  Search this
Television journalists  Search this
Television advertising  Search this
Television stations  Search this
Theater  Search this
Notebooks  Search this
Awards  Search this
Genre/Form:
Advertisements -- 20th century
Advertisements -- 21st century
Floor plans
Motion pictures (visual works) -- 20th century
Motion pictures (visual works) -- 21st century
Photographs -- Color negatives -- Acetate film -- 1980-2000
Photographs -- Color photoprints -- 21st century
Photographs -- Color photoprints -- 1980-2000
Photographs -- Color negatives -- Acetate film -- 21st century
Statistics
Programs
Resumes
Scripts (documents)
Videocassettes
Writings
Immigration records
Letters (correspondence)
Diplomas
Commercials
Appointment books
Certificates
Clippings
Contracts
DVDs
Citation:
Spanish Language Broadcasting Collection, Archives Center, National Museum of American History
Identifier:
NMAH.AC.1404
See more items in:
Spanish Language Broadcasting Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8f72776c3-355d-48d4-aca0-49639fbecd73
EDAN-URL:
ead_collection:sova-nmah-ac-1404
Online Media:

Annie Leibovitz Color Portrait of Ella Fitzgerald, [color photoprint]

Manufacturer:
American Express (New York)  Search this
Photographer:
Leibovitz, Annie, 1949-  Search this
Names:
Fitzgerald, Ella, 1917-1996  Search this
Extent:
1 Item (1 folder, 15" x 12," in mat with Mylar overlay, 21-3/8" x 18-1/8")
Type:
Collection descriptions
Archival materials
Chromogenic color prints
Color prints (photographs)
Chromogenic processes
Photographs
Date:
1988.
Scope and Contents:
Image shows Ella Fitzgerald in red dress and hat with fur (designed by Don Loper), posed with a Mercedez-Benz automobile. The picture was created for an American Express Card advertisement, ca. 1987, part of a popular "portraits" campaign for American Express, for which the photographer won the Clio Award and the Campaign of the Decade Award from Advertising Age magazine. Color printing process unidentified.
Arrangement:
1 series (single Item).
Biographical / Historical:
Born in Westport, Connecticut. Fine arts degree, San Francisco Art Institute, 1971. Leibovitz's career began in 1970, when she began photographing for Rolling Stone magazine; in 1973, she became the chief photographer. Later worked for Life, Vogue, Esquire, Time and Newsweek. In 1983 a 60-print show of her work toured Europe and the United States. The accompanying book, "Annie Leibovitz: Photographs," was a best-seller. Currently works for Vanity Fair. Published "Olympic Portraits," in June 1996 during Summer Olympic Games. Based in New York City.
Provenance:
Collection donated by Annie Leibovitz, May 19, 1997.
Restrictions:
Collection open for research on site by appointment. Unprotected photographs must be handled with gloves.
Rights:
Photographer retains copyright. Not available from the Archives Center for reproduction.
Topic:
Automobiles  Search this
Mercedes automobile  Search this
Genre/Form:
Chromogenic color prints
Color prints (photographs)
Chromogenic processes
Photographs -- 1980-2000
Citation:
Portrait of Ella Fitzgerald by Annie Leibovitz, Archives Center, National Museum of American History. Gift of the artist.
Identifier:
NMAH.AC.0588
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep871fbfe49-c910-4e12-bd0c-1c00c6524e8e
EDAN-URL:
ead_collection:sova-nmah-ac-0588
Online Media:

N W Ayer Advertising Agency Records

Creator:
Ayer (N W) Incorporated.  Search this
Names:
American Telephone and Telegraph Company -- Advertisements  Search this
Cunningham & Walsh.  Search this
Hixson & Jorgenson  Search this
United Air Lines, Inc. -- Advertisements  Search this
Ayer, Francis Wayland  Search this
De Kooning, Willem, 1904-1997  Search this
O'Keeffe, Georgia , 1887-1986  Search this
Extent:
270 Cubic feet (1463 boxes, 33 map-folders, 7 films)
Type:
Collection descriptions
Archival materials
Business records
Interviews
Oral history
Print advertising
Proof sheets
Proofs (printed matter)
Scrapbooks
Trade literature
Tear sheets
Advertisements
Date:
1817-1851
1869-2006
Summary:
Collection consists of records documenting one of the oldest advertising agencies created in Philadelphia. The company then moves to New York and expanses to international markets. During its history NW Ayer & Sons acquires a number of other advertising agencies and is eventually purchased. The largest portion of the collection is print advertisements but also includes radio and television. NW Ayer is known for some of the slogans created for major American companies.
Scope and Contents:
The collection consists primarily of proof sheets of advertisements created by NW Ayer & Son, Incorporated for their clients. These materials are in series one through thirteen and consist primarily of print advertisements. There are also billboards, radio and television commercials. The advertisements range from consumer to corporate and industrial products. The majority of the advertisements were created for Ayer's New York, Chicago, Los Angeles and international offices. Printed advertisements created by Cunningham & Walsh, Hixson & Jorgensen and Newell-Emmett are also included among these materials. Researchers who are interested in records created by Ayer in the course of operating an advertising agency will find these materials in Series fourteen-nineteen.

Series fourteen consists of advertisements created by NW Ayer & Son to promote their services to potential clients.

Series fifteen are scrapbooks of some of the earliest advertisements created by the company. Series sixteen are publications. Some of the publications were created by Ayer while others were about Ayer or the advertising industry in general. Provides good background materials and puts the company in perspective. Series eighteen are the legal records. Materials relating to employees including photographs, oral histories etc. are found in series nineteen.

Series twenty is one of the smallest amounts of materials and includes information relating to the history of NW Ayer & Son.

The container lists for series one-thirteen are part of a database and are searchable. The list has been printed for the convenience of the researcher and is included in this finding aid. Series fourteen-twenty container lists are also a part of the finding aid but are not in a searchable format.

Series 1, Scrapbooks of Client Advertisements, circa 1870-1920, is arranged into three boxes by chronological date. There are two bound scrapbooks and one box of folders containing loose scrapbook pages. NW Ayer & Son compiled an assortment of their earliest ads and placed them into scrapbooks. Besides the earliest advertisements, the scrapbooks contain requests to run advertisements, reading notices and listings of papers Ayer advertised in. The early advertisements themselves range from medical remedies to jewelry to machines to clothing to education and more. Most of the advertisements in the bound scrapbooks are dated.

Series 2, Proofsheets, circa 1870-1930, NW Ayer was fond of creating scrapbooks containing proofsheets. The series contains proofsheets created between 1892 and 1930, organized into 526 boxes. For convenience of storage, access and arrangement, the scrapbooks were disassembled and the pages placed in original order in flat archival storage boxes. The proofsheets are arranged by book number rather than client name. Usually the boxes contain a listing of the clients and sometimes the dates of the advertisements to be found within the box.

Series 3, Proofsheets, circa 1920-1975, is organized into 532 oversize boxes, and contain proofsheets and tearsheets created between 1920 and 1972. Within this series, materials are arranged alphabetically by company name (occasionally subdivided by brand or product), and thereunder chronologically by date of production. Many major, national advertisers are represented, including American Telephone & Telegraph, Armour Company, Canada Dry, Cannon Mills, Carrier Corporation, Domino Sugar, Caterpillar tractor company, Ford Motor Company, General Electric, Goodyear, Hills Bros. Coffee, Ladies Home Journal, National Dairy, Plymouth (Chrysler Corporation), Steinway, TV Guide, United Airlines and the United States Army. Also contained in this series are three scrapbooks of client advertisements including Canada Dry, Ford Motor, and Victor Talking Machine.

Series 4, 2001 Addendum, circa 1976-2001, is organized into ninety three oversized boxes,one folder and contains proofsheets for select Ayer clients, created between 1975 and 2001. Within this series, materials are arranged alphabetically by client name and there under chronologically by date of production. Major national advertisers represented include American Telephone & Telegraph, Avon, the United States Army, DeBeers Consolidated Diamond Mines, Dupont, TV Guide, Sealtest, Kraft Foods, Gillette, General Motors, Cannon Mills.

Series 5, Billboards, circa 1952-1956, consists of mounted and un-mounted original art/mock-ups. Twenty-two pieces of original art created as mock-ups for Texaco billboards.

Series 6, Film and Video Commercials, 1967-1970,

Series 7, Radio and Television Materials, 1933-1993, undated, is arranged into eight boxes and includes radio scripts, television scripts, and story boards for commercials.

Subseries 7.1, Scripts and storyboards for Radio and Television Commercials, dates Scripts for radio and television commercials includes title, date, length of commercial, advertising agency, client information

NW Ayer's radio and television materials mainly focus on the American Telegraph and Telephone account. Some of Ayer's materials relate to Bell Telephone Hours.

Storyboards are used in television and film to assist the director in working with crew to tell the story. To show the viewer through the use of figures, visual effects and camera angles. When directors first start thinking about their storyboard they create a story in their mind. They think of all the camera angles, visual effects and how the figures will interact in their mind. They try to create an extraordinary story in their head to attract the viewer (YOU) In order for the storyboard to be entirely effective it can't be a passive document. When done properly, a storyboard serves as a central design, meeting the needs of many team members including graphics artists, video personnel and programmers.

Another function of a storyboard is to help the team communicate during the training development process. This communication is very important in working with a large team as in the movie King, produced in 1996. Figures help the director explain to the crew how they are going to record the film and how to present it to the audience. Sometimes the director wants special effects to be added to the film, but his budget might not be that big so the director will have to change the story to fit their budget.

The Visual Effects are an important part in the storyboards it adds a special touch of creativity to your film. Camera angles are an important expects in your film because the camera angles determine where the viewing audience will look. If you want your audience to look at a certain object you must turn their attention to it by focusing on that object and maybe you might try blocking something out. Then you will have your audience's attention and you may do whatever else you have to, it could be scaring them are just surprising them or whatever you do.

Also included is talent information and log sheets relating to the storage of the commercials.

Bell Telephone Hour Program, 1942-[19??], The Bell Telephone Hour, also known as The Telephone Hour, was a five minute musical program which began April 29, 1940 on National Broadcasting Company Radio and was heard on NBC until June 30, 1958. Sponsored by Bell Telephone showcased the best in classical and Broadway music, reaching eight to nine million listeners each week. It continued on television from 1959 to 1968.

Earlier shows featured James Melton and Francia White as soloists. Producer Wallace Magill restructured the format on April 27, 1942 into the "Great Artists Series" of concert and opera performers, beginning with Jascha Heifetz. Records indicate that the list of talents on the program included Marian Anderson, Helen Traubel, Oscar Levant, Lily Pons, Nelson Eddy, Bing Crosby, Margaret Daum, Benny Goodman, José Iturbi, Gladys Swarthout and .The series returned to radio in 1968-1969 as Bell Telephone Hour Encores, also known as Encores from the Bell Telephone Hour, featuring highlights and interviews from the original series.

National Broadcasting television specials sponsored by the Bell System, 1957-1987includes information relating to Science series, Bell system Theshold Series, Bell telephone hour and commercial and public sponsored programs

Series 8, Chicago Office Print Advertisements, 1954-1989, is arranged alphabetically by the name of the client in ninety boxes and six oversize folders. Clients include Illinois Bell Telephone (1955-1989), Microswitch (1969-1989), Teletype (1975-1984), John Deere (1974-1989) and Caterpillar (1966-1972) are particularly well represented. Other clients of interest include Dr. Scholl's shoes (circa 1968-1972), the Girl Scouts (1976-1980), Sunbeam Personal Products Company (1973-1981), Bell and Howell (1974-1983) and Alberto Culver shampoos (1967-1971), Honeywell, Incorporated, Blue Cross and Blue Shield Associations, Kraft, Incorporated, Sears, Roebuck and Company, and YMCA.

Series 9, Los Angeles Office Materials, 1950s-1987, include printed advertisements created by this office and information relating to the employees.

Subseries 9.1, Print Advertisements, 1977-1987, printed advertisements arranged in one box alphabetically by client. There is a sparse sampling of clients from this particular Ayer branch office. The majority of the advertisements contained within this series are from Pizza Hut (1986-1987). Also included are Computer Automation (1977-1978), State of the Art, Incorporated (1982) and Toshiba (1986).

Subseries 9.2, Personnel Files, 1950s-1970s, includes cards of employees who worked in the Los Angeles office. Information on the cards includes name, address, telephone number, birthday, date hired, departure date and why (retired, terminated, resigned, etc) and position. Not all cards have all information. There is also a photograph of the employees on the cards.

Series 10, Foreign Print Advertisements, 1977-1991, undated, NW Ayer maintained partnerships with international companies such as Sloanas Ayer in Argentina, Connaghan & May Paton Ayer in Australia, Moussault Ayer in Belgium, NW Ayer, LTD. in Canada, GMC Ayer in France, Co-Partner Ayer in Germany, Wong Lam Wang in Hong Kong, MacHarman Ayer in New Zealand, Grupo de Diseno Ayer in Spain, Nedeby Ayer in Sweden, and Ayer Barker in United Kingdom. This group of material is a small sampling of advertisements created from these International offices. It is arranged alphabetically by client. There are quite a few automobile advertisements (i.e. Audi, Fiat, General Motors, Mercedes-Benz, and Volkswagen). In addition there are numerous advertisements for various personal items from MacLean's toothpaste to Quick athletic shoes to Labello lip balm, etc. Most of the advertisements have the creator's name printed on the advertisements.

Series 11, Cunningham & Walsh, Incorporated Materials, 1915-1987, undated contains 98 boxes 11 folders materials from the New York advertising agency acquired by NW Ayer in the 1960s. The company began with Newel-Emmett, an agency of nine men which broke up in 1949. Two of the men Fred Walsh and Jack Cunningham formed this agency in bearing their names in 1950. The agency created "let your fingers for the walking campaign for American Telephone & Telegraph, Mother Nature for Chiffon, and Mrs. Olson for Folgers's coffee and let the good times roll for Kawasaki motorcycle. In 1986, NW Ayer Incorporated purchased Cunningham & Walsh Incorporated.

Subseries 11.1, Print Advertisements, 1915-1987, are contained in ninety eight boxes of primarily print advertisements arranged alphabetically by client name. Clients that are particularly well represented are Graybar (electrical implements, circa1926-1937), Johns-Manulle (circa1915-1971), Smith and Corono typewriters (circa 1934-1960), Sunshine Biscuit Company (circa 1925-1961), Texaco Company (circa 1936-1961), Western Electric (circa 1920- 1971) and Yellow Pages (circa 1936-1971). Cunningham and Walsh also represented several travel and tourism industry clients, including Cook Travel Services (circa 1951-1962), Italian Line (circa 1953-1961), Narragansett and Croft (circa 1956-1960) and Northwest Airlines (circa 1946-1955). There are photographs of Texaco advertisements dating from 1913-1962. There is also a scrapbook of advertisements from the Western Electric Company dating from 1920-1922.

Subseries 11.2, Radio and Television Advertisements, 1963-1967, consist of materials created for Western Electric. Materials are arranged in chronological order.

Subseries 11.3, Company Related Materials, 1962-1986, undated include client lists, information relating to NW Ayer purchase and annual report 1962.

Series 12, Hixson & Jorgensen Materials, 1953-1971, a Los Angeles advertising company, merged with Ayer in 1969. This series is housed in one box. Within the box are four scrapbooks and folders with a hodgepodge of materials relating to advertising. Of most interest are the scrapbooks. Two scrapbooks deal with Hixson and Jorgensen's self promotion ad campaign "the right appeal gets action" (1953-1957). The other two scrapbooks contain news clippings about the company and its activities (1959-1971).

Series 13, Newell-Emmet, 1942-1957, founded in 1919 and governed in the 1940s by a partnership of nine men. The partnership broke up in 1949 when the men went their separate ways. The materials consist of print advertisements for one of client, Permutit Company, a water conditioning company. The materials are arranged in one box in chronological order.

Series 14, House Print Advertisements, 1870-1991, 16 boxes consists of advertisements or self-promotion advertisements to campaign for new clients. The series is arranged chronologically by date into fifteen boxes. Within the series are two scrapbooks containing self promotion ads from 1888-1919 and 1892-1895. Numerous house ads relate to Ayer's "Human Contact" campaign. In addition to the self promotion ads, Ayer ran advertisements expounding about particular concepts or themes for example, one month the concept would "understand" while another month would be "teamwork" and yet another would be on "imagination". Some of the self promotion ads target specific groups like Philadelphia businessmen. Other advertisements incorporate the fine arts.

Series 15, Scrapbooks, 1872-1959, relates to company events, records and news clippings about Ayer's history. The six boxes are arranged by chronological date. Two of the boxes focus solely on the death of founder F.W. Ayer (1923). Another box houses a scrapbook that showcases Ayer's annual Typography Exhibition (1931-1959). One box contains a scrapbook that specifically deals with correspondences relating to Ayer's advertising. Yet another box's contents are folders of loose pages from scrapbooks that have newspaper clippings, order forms, correspondences and other company records. In one box, a bound scrapbook houses a variety of materials relating to Ayer and advertising (i.e. newspaper clippings, competitor's advertisements, NW Ayer's advertisements, correspondences for advertisements, clippings regarding the "theory of advertising."

Series 16, Publications, 1849-2006, are housed in thirty four boxes and are arranged into three main categories.

Subseries 16.1, House Publications, 1876-1994, covers diverse topics; some proscriptive works about the Ayer method in advertising, some commemorating people, anniversaries or events in the life of the agency. Materials consist of scattered issues of the employee newsletter The Next Step 1920-1921. The materials are arranged in chronological order by date of publication. Ayer in the News, The Show Windows of an Advertising Agency, 1915, book form of advertisements published on the cover of Printer's Ink, highlighting Ayer's relations with advertisers. The Story of the States, 1916, Reprint in book form of a series of articles published in Printer's Ink for the purpose of adding some pertinent fact, progressive thought and prophetic vision to the Nationalism of Advertising highlights major businesses, manufacturer, natural resources and other qualities or attractions of each state. The Book of the Golden Celebration, 1919, includes welcome address and closing remarks by founder F. Wayland Ayer, The Next Step, 1920 employee newsletter with photographs, employee profiles, in-house jokes, etc., Advertising Advertising: A Series of Fifty-two Advertisements scheduled one time a week. Twenty-seven, thirty and forty inches, a day of the week optional with publisher, 1924

Subseries 16.2, Publications about NW Ayer, 1949-2006, includes a book first published in 1939. Includes articles, documenting events and is arranged chronologically by date of publication.

Subseries 16.3, General Publications about Advertising, 1922-1974, are arranged chronologically by date of publication and relate primarily to the history of advertising.

Subseries 16.4, Publications about Other Subjects, 1948-1964, include four books about the tobacco industry primarily the history of the American Tobacco Company and Lorillard Company from the Cunningham and Walsh library.

Series 17, Business Records, circa 1885-1990s

Subseries 17.1, Contracts, 1885-1908, undated, are arranged alphabetically and span from 1885-1908. The majority of the contracts are with newspaper and magazine publishers from around the country.

Subseries 17.2, General client information, 1911-1999, undated, including active and cancelled lists with dates, client gains, historical client list, (should move this to series 20) Ayer Plan User Guide Strategic Planning for Human Contact, undated

Subseries 17.3, Individual Client Account Information, 1950s-1990s, undated, contain information used by Ayer to create advertisements for some of its clients. American Telephone &Telegraph Corporate Case History, American Telephone &Telegraph Corporate advertisement memo, commissioned artists for DeBeers advertisements, DeBeers information relating to the creative process and photography credits, a case history for DeBeers Consolidated Mines, Ltd., The Diamond Engagement Ring, Managing Communication at all levels, DuPont publications, JC Penny Marketing Communication Plan Recommendation, Leaf, Incorporated, Saturn presentation, and USAREC oral presentation.

Subseries 17.4, Potential Clients, 1993, includes grouping has a questionnaire sent to Ayer by a potential client. Questionnaire response for Prudential Securities, 1993 Prudential Securities advertising account review, 1993.

Subseries 17.5, Financial Records, 1929-1938, includes balance sheet, 1929 May 1 Balance sheet and adjustments Consolidated statement of assets and liabilities, Expenses 191936-37 Business review and expenses, 1937 and 1938 Business review and expenses comparative statement, 1937 and 1938.

Series 18, Legal Records, circa 1911-1982, Ayer's legal records are arranged by twelve subject groupings within four boxes. The twelve groupings are advertising service agreements (circa 1918-1982), bylaws, copyright claims, correspondences, international correspondences, dissolution of trusts, stock information, agreements between partners, incorporation materials, reduction of capital, property information and miscellaneous materials. The bulk of the materials are the advertising service agreements. These agreements are between Ayer and their clients and state the services Ayer will offer and at what cost. The bylaws are Ayer's company bylaws from 1969 and 1972. The copyright claims are certificates stating Ayer's ownership over certain published materials (i.e. "Policy", Media Equalizer Model, and Don Newman's Washington Square Experiment). The correspondences relate to either the voting trust and receipts for agreement or the New York Corporation. The international correspondences are from either Ayer's Canadian office or London office. The dissolutions of trusts contains materials about the dividend trust of Wilfred F. Fry, the investment trust of Winfred W. Fry, the voting trust, and the New York corporation. The stock information has stock certificates and capital stock information. The agreements between partners (1911-1916) specify the terms between F.W. Ayer and his partners. The incorporation materials (circa 1929-1977) deal with Ayer advertising agency becoming incorporated in the state of Delaware. The reduction of capital grouping is a notification that shares of stock have been retired. The property information grouping contains property deeds and insurance policy (circa 1921-1939), a property appraisal (1934), and a bill of sale (1948). The miscellaneous grouping contains a house memo regarding a set of board meeting minutes and a registry of foreign companies in Commonwealth of Pennsylvania (1929-1954).

Subseries 18.1, Advertising Service Agreements, 1918-1982

Subseries 18.2, Bylaw Materials, 1969-1972

Subseries 18.3, Copyright Claims, 1962-1969

Subseries 18.4, Correspondence, 1928-1933

Subseries 18.5, International Office Correspondence, 1947-1948

Subseries 18.6, Dissolution of Trusts, 1934-1937

Subseries 18.7, Stock Information, 1934-1974

Subseries 18.8, Agreements between Partners, 1911-1916

Subseries 18.9, Incorporation Materials, 1929-1977

Subseries 18.10, Certificates of Reduction of Capital, 1937; 1975

Subseries 18.11, Property Information, 1921-1948

Subseries 18.12, Miscellaneous Materials, 1929-1977

Series 19, Personnel Records, circa 1889-2001, are arranged into eight groupings within eight boxes. The groupings are employee card files, photographs, Ayer alumni, biographies, speeches, recollections, oral histories, and miscellaneous. Typed manuscript of book A Copy Writer Speaks by George Cecil, NW Ayer, Incorporated copy head 1920s-1950s

Subseries 19.1, Employee card files, circa 1892-1915; 1929-1963, consists of index cards with the name, age, job title, date and wage increases, date of hire/fire, as well as remarks about the employee's service and/or reasons for seeking or leaving the job. Materials are arranged alphabetically by the last name of the employee within three boxes.

Subseries 19.2, Photographs, circa 1924-1984, undated, are housed in two boxes. The photographs grouped together by subjects i.e. personnel, company events, Ayer buildings, and miscellaneous. This grouping primarily consists of personnel photographs. Includes a glass plate negative dated 1924 of NW Ayer.

Subseries 19.3, Ayer Alumni, circa 1989-98, include employees who have left Ayer. There is a listing of Ayer "graduates" and their current job. Emeritus, Ayer's alumni newsletter 1989-1996, makes up the majority of materials in this grouping. The newsletter keeps the alumni up to date with the happenings of Ayer and what has become of former Ayer employees. Emeritus is a quarterly newsletter devoted to the activities, thoughts and feelings of Ayer alumni a body of people who consists of retirees and former employees.

Subseries 19.4, Biographical Information, circa 1889-1994, undated, prominent members of Ayer's operations had biographical sketches completed of them. This was true for the bio sketches of Robert Ervin, Louis T. Hagopian, and George A. Rink. There is a substantial file on Dorothy Dignam ("Mis Dig"), a leading woman in the advertising world from the 1930s to the 1950s. Also of interest is a video ("The Siano Man") compiled by Ayer employees to commemorate Jerry Siano's retirement from Ayer in 1994. The series is arranged alphabetically by last name.

Subseries 19.5, Speeches, circa 1919-1931; 1975, contains speeches made by Wilfred W. Fry and Neal W. O'Connor. Wilfred W. Fry had various speaking engagements connected with Ayer. Contained in this group is a sampling of his speeches from 1919 to 1931. Neal O'Connor's speech "Advertising: Who Says It's a Young People's Business" was given at the Central Region Convention for the American Association of Advertising Agencies in Chicago on November 6, 1975. The speeches are arranged alphabetically by the speaker's last name.

Subseries 19.6, Recollections, 1954-1984, undated, are arranged alphabetically by last name. These are recollections from Ayer employees about the company and its advertisements. Some recollections are specifically about certain types of advertisements, like farm equipment while others reflect on F. W. Ayer and the company.

Subseries 19.7, Oral History Interview Transcripts, 1983-1985; 1989-1991, include interviews with key NW Ayer personnel, conducted by Ayer alumnae Howard Davis, Brad Lynch and Don Sholl (Vice President creative) for the Oral History Program. The materials are arranged alphabetically by the last name of the interviewee.

Subseries 19.8, Oral History Interview Audio Tapes, 1985-1990, include interviews on audiotape the materials are arranged alphabetically by the last name of the interviewee.

Subseries 19.9, Internal Communications, 1993-1999, includes information sent to employees relating to retirements, management changes, awards won by the company, promotions, potential new accounts, free items, grand opening of Ayer Café, donation events, sponsorship programs, holiday schedules, discounts for employees from clients, Ayer joins MacManus Group.

Subseries 19.10, General Materials, 1940; 1970, includes agency directory entry including a list of the employees, 1970s, annual banquet program for the Curfew Club May 22, 1940 a group formed by the Philadelphia employee in 1938. It sponsored numerous sports, social and educational activities. Groups were formed in public speaking, music appreciation and a series of talks on Monday evenings title the modern woman. The front page was a series of talks for general interest. A list of officers, 1991, Twenty five year club membership, 1973 December 1, List of NW Ayer graduates, 1970, List of Officers, 1991 May 31, Obituary for Leo Lionni, 1999 October 17, List of photographers of advertisements, 2001

Series 20, Background and History Information, 1817-1999, undated includes a chronology, 1817-1990, quick reference timeline, 1848-1923, loose pages from a scrapbook containing examples of correspondence, envelopes, advertisements dating from 1875-1878; slogans coined by NW Ayer & Sons, Incorporated, 1899-1990, history of management, 1909-1923, articles and photographs about the building and art galleries, 1926-1976, publications about the Philadelphia building, 1929, pamphlet relating to memories of NW Ayer & Sons, Incorporated, 1930s-1950s, television history, 1940-1948, Article about the history of the company, 1950 January, pocket guide, 1982, AdWeek reports about standings for advertising agencies, information relating to Human Contact which is NW Ayer's Information relating to Human Contact, undated which is their philosophy on advertising.

Series 21, Materials Created by other Advertising Agencies, 1945-1978, undated, consists of print advertisements collected by Ayer from other major advertising companies. The companies include Doyle Dane Bernback, Incorporated, Leo Burnett Company, Grey Advertising Agency, D'Arcy Ad Agency, Scali, McCabe, Sloves, Incorporated and Erwin Wasey Company. The materials are arranged in alphabetical order by client and include products from Ralston Purina and Van Camp (Chicken of the Sea), Kellogg, American Export Lines and No Nonsense Fashions.

Series 22, 2010 Addendum of Print Advertisements, circa 1879s-1999, undated, includes material given to the Archives Center in 2010. It is organized into seventy one oversized boxes and contains proofsheets of print advertisements for select Ayer clients. These are arranged alphabetically by client name and include substantial quantities of materials from American Telephone &Telegraph (1945-1996), Bahamas Ministry of Tourism (1967-1987), Carrier (1971-1981), Citibank (1973-1991), DeBeers (1940s-1960s and1990s), Electric Companies Advertising Program [ECAP] (1942-1970s), General Motors (1989-1998), J.C. Penney (1983-1986), Newsweek (1966-1975), and Proctor and Gamble (1980s-1890s). There are also numerous other clients represented by smaller quantities of materials.

Subseries 22.1, Print Advertisements, 1930-1990, undated

Subseries 22.2, Print Advertisements on Glass Plate Negatives, 1879-1881, undated, include Cannon towels, Cheny Brothers silks, Cornish & Company organs and pianos, Enterprise Manufacturing Company, 1879 sad iron, an ad from Harper's Weekly 1881 for ladies clothing, Ostermoor & Company mattresses, Pear's soap, Porter's cough balsam, Steinway pianos.

Series 23, Microfilm of Print Advertisements, circa 1908-1985, consists of three boxes of printed advertisements for the American Telephone and Telegraph Company. Some of the same advertisements might also be found in series two, three and four.
Arrangement:
The collection is arranged into twenty-three series.

Series 1: Scrapbooks of Client Print Advertisements, circa 1870-1920

Series 2: Proofsheets, circa 1870-1930

Series 3: Proofsheets, circa 1920-1975

Series 4: 2001 Addendum, circa 1976-2001

Series 5: Billboards, circa 1952-1956

Series 6: Audiovisual Materials

Series 7: Radio and Television Materials, 1933-1993, undated

Series 8: Chicago Office Print Advertisements, 1954-1989

Series 9: Los Angeles Office Materials, 1950s-1987

Subseries 9.1: Printed Advertisements, 1977-1987

Subseries 9.2: Personnel Files, 1950s-1970s

Series 10: Foreign Print Advertisements, 1977-1991, undated

Series 11: Cunningham & Walsh Incorporated Materials, 1915-1987, undated

Subseries 11.1: Printed Advertisements, 1915-1987

Subseries 11.2: Radio and Television Advertisements, 1963-1967

Subseries 11.3: Company Related Materials, 1962-1986, undated

Series 12: Hixson & Jorgensen Materials, 1953-1971, undated

Series 13: Newell-Emmet, 1942-1957

Series 14: House Print Advertisements, 1870-1991

Series 15: Scrapbooks, 1872-1959

Series 16: Publications, 1849-2006

Subseries 16.1: House Publications, 1876-1994

Subseries 16.2: Publications about NW Ayer, 1949-1995

Subseries 16.3: General Publications about Advertising, 1922-2006

Subseries 16.4: Publications about other Subjects, 1948-1964

Series 17, Business Records, circa 1885-1990s

Subseries 17.1: Contracts, 1885-1908, undated

Subseries 17.2: General Client Information, 1911-1999, undated

Subseries 17.3: Individual Client Account Information, 1950s-1990s, undated

Subseries 17.4: Potential Clients, 1993

Subseries 17.5: Financial Records, 1929-1938

Series 18: Legal Records, circa 1911-1984

Subseries 18.1: Advertising Service Agreements, 1918-1982

Subseries 18.2: Bylaw Materials, 1969-1972

Subseries 18.3, Copyright Claims, 1962-1969

Subseries 18.4: Correspondence, 1928-1933

Subseries 18.5: International Office Correspondence, 1947-1948

Subseries 18.6: Dissolution of Trusts, 1934-1937

Subseries 18.7: Stock Information, 1934-1974

Subseries 18.8: Agreements between Partners, 1911-1916

Subseries 18.9: Incorporation Materials, 1929-1977

Subseries 18.10: Certificates of Reduction of Capital, 1937; 1975

Subseries 18.11: Property Information

Subseries 18.12: Miscellaneous Materials, 1929-1977

Series 19: Employee Materials, circa 1889-2001

Subseries 19.1: Employee Card files, circa 1892-1915; 1929-1963

Subseries 19.2: Photographs, circa 1924-1984, undated

Subseries 19.3: Alumni Publications, circa 1989-1998

Subseries 19.4: Biographical Information, circa 1889-1994

Subseries 19.5: Speeches, circa 1919-1931; 1975

Subseries 19.6: Recollections, 1954-1984, undated

Subseries 19.7: Oral History Interview Transcripts, 1983-1985; 1989-1991

Subseries 19.8: Oral History Audiotapes, 1985-1990

Subseries 19.9: Internal Communications, 1993-1999

Subseries 19.1: General Materials, 1940-2001

Series 20: History and Background Information about the Company, 1817-1999, undated

Series 21: Materials Created by other Advertising Agencies, 1945-1978, undated

Series 22: 2010 Addendum of Print Advertisements, circa 1879s-1990s, undated

Subseries 22.1: Print Advertisements, 1930-1990, undated

Subseries 22.2: Print Advertisements on Glass Plate Negatives, 1879-1881, undated

Series 23: Microfilm of Print Advertisements, circa 1908-1985
Biographical / Historical:
Founded in Philadelphia in 1869, NW Ayer & Son is one of the oldest and largest advertising agencies in America. For most of its history, it was the undisputed leader and innovator in the field of advertising. In 1876, NW Ayer & Son pioneered the "open contract", a revolutionary change in the method of billing for advertising which became the industry standard for the next hundred years. NW Ayer pioneered the use of fine art in advertising and established the industry's first art department. It was the first agency to use a full-time copywriter and the first to institute a copy department. The agency relocated to New York City in 1974. During its long history, the agency's clients included many "blue-chip" clients, including American Telephone & Telegraph, DeBeers Consolidated Diamond Mines, Ford Motor Company, Nabisco, R. J. Reynolds and United Airlines. However, in later years, the Ayer's inherent conservatism left the agency vulnerable to the creative revolution of the 1960s and 1970s, the advertising industry restructuring of the 1980s and the economic recession of the early 1990s. The agency was bought out by a Korean investor in 1993. In 1996, NW Ayer merged with another struggling top twenty United States advertising agency, Darcy, Masius, Benton & Bowles, under the umbrella of the McManus Group. Ayer continues to operate as a separate, full-service agency.

Through a series of buyouts and mergers, Ayer traces its lineage to the first advertising agency founded in the United States, a Philadelphia agency begun by Volney Palmer in 1841. Palmer began his career in advertising as a newspaper agent, acting as middleman between newspaper publishers and advertisers across the country. By 1849, Palmer had founded his own newspaper, V. B. Palmer's Register and Spirit of the Press, and had developed a complete system of advertising which included securing advertising space and placing ads in scores of commercial, political, religious, scientific and agricultural journals across the country. Palmer went one step further than the "space jobbers" of the day when he began offering "advertisements carefully drawn for those who have not the time to prepare an original copy." Always an enthusiastic promoter of advertising as an incentive to trade and American economic growth, Palmer promised advertisers that "every dollar paid for advertising in country newspapers will pay back twenty-fold" and encouraged skeptical consumers that "he who wishes to buy cheap should buy of those who advertise." When Palmer died in 1863, the agency was bought by his bookkeeper, John Joy, who joined with another Philadelphia advertising agency to form Joy, Coe & Sharpe. That agency was bought out again in 1868 and renamed Coe, Wetherill & Company. In 1877, Coe, Wetherill and Company was bought out by the newly formed NW Ayer & Son.

Francis Wayland Ayer was an ambitious young schoolteacher with an entrepreneurial streak. Having worked for a year soliciting advertisements on a commission basis for the publisher of the National Baptist weekly, Francis Ayer saw the potential to turn a profit as an advertising agent. In 1869, Ayer persuaded his father, Nathan Wheeler Ayer, to join him in business, and with an initial investment of only $250.00, NW Ayer & Son was born. Notwithstanding a smallpox epidemic in Philadelphia in 1871 and the general economic depression of the early 1870s, the agency flourished. The senior Ayer died in 1873, leaving his interest in the agency to his wife, but Francis W. Ayer bought her out, consolidating his interest in the company's management. In 1877, with Coe, Wetherill & Company (the successor to Palmer's 1841 agency) on the verge of bankruptcy and heavily indebted to Ayer for advertising it had placed in Ayer publications, Ayer assumed ownership of that agency. Thus did NW Ayer lay claim to being the oldest advertising agency in the country.

Both Nathan Wheeler and Francis Wayland Ayer began their careers as schoolteachers, and one of their legacies was a commitment to the cause of education: correspondence schools and institutions of higher learning were historically well-represented among Ayer clients. Just after World War I, the agency was heralded as "co-founder of more schools than any citizen of this country" for its conspicuous efforts to advertise private schools. Well into the 1960s, an "Education Department" at Ayer prepared advertisements for over three hundred private schools, camps and colleges, representing almost half the regional and national advertising done for such institutions. In fact, to its clients Ayer presented advertising itself as being akin to a system of education. In 1886, Ayer began promoting the virtues of the Ayer way advertising with the slogan, "Keeping Everlastingly at It Brings Success."

The agency's goals were simple: "to make advertising pay the advertiser, to spend the advertiser's money as though it were our own, to develop, magnify and dignify advertising as a business." Initially, Ayer's fortunes were tied to newspapers, and the agency began to make a name for itself as compiler and publisher of a widely used American Newspaper Annual. During the first years, Ayer's singular goal was "to get business, place it [in newspapers] and get money for it"; after several years as an independent space broker, however, Francis Ayer resolved "not to be an order taker any longer." This decision led NW Ayer and Son to a change in its mode of conducting business which would revolutionize the advertising industry: in 1876, Ayer pioneered the "open contract" with Diggee & Conard, Philadelphia raised growers and agricultural suppliers. Prior to the open contract, NW Ayer & Sons and most agencies operated as "space-jobbers," independent wholesalers of advertising space, in which the opportunities for graft and corrupt practices were virtually unlimited. In contrast, the open contract, wherein the advertiser paid a fixed commission based on the volume of advertising placed, aligned the advertising agent firmly on the side of the advertiser and gave advertisers access to the actual rates charged by newspapers and religious journals. The open contract with a fixed commission has been hailed by advertising pioneer Albert Lasker as one of the "three great landmarks in advertising history." (The other two were Lasker's own development of "reason-why" advertising copy and J. Walter Thompson's pioneering of sex appeal in an advertisement for Woodbury's soap.) Although the transition to the open contract did not happen overnight, by 1884, nearly three-quarters of Ayer's advertising billings were on an open contract basis. Since Ayer was, by the 1890s, the largest agency in America, the switch to direct payment by advertisers had a significant impact on the advertising industry, as other agencies were forced to respond to Ayer's higher standard. Just as important, the open contract helped to establish N W Ayer's long-standing reputation for "clean ethics and fair dealing" -- a reputation the agency has guarded jealously for over a century. The open contract also helped to establish Ayer as a full service advertising agency and to regularize the production of advertising in-house. From that point forward, Ayer routinely offered advice and service beyond the mere placement of advertisements. Ayer set another milestone for the industry in 1888, when Jarvis Wood was hired as the industry's first full-time copywriter. Wood was joined by a second full time copywriter four years later, and the Copy Department was formally established in 1900. The industry's first Art Department grew out of the Copy Department when Ayer hired its first commercial artist to assist with copy preparation in 1898; twelve years later Ayer became the first agency to offer the services of a full time art director, whose sole responsibility was the design and illustration of ads.

Ayer's leadership in the use of fine art in advertising has roots in this period, but achieved its highest expression under the guidance of legendary art director Charles Coiner. Coiner joined Ayer in 1924, after graduating from the Chicago Academy of Fine Arts. Despite early resistance from some clients, Coiner was adamant that "the use of outstanding palette and original art forms bring a greater return in readership, in impact and prestige for the advertiser." To this end, Coiner marshaled the talents of notable painters, illustrators and photographers, including N.C. Wyeth and Rockwell Kent (Steinway), Georgia O'Keefe (Dole), Leo Lionni (DuPont), Edward Steichen (Steinway, Cannon Mills), Charles Sheeler (Ford), and Irving Penn (DeBeers). Coiner believed that there was a practical side to the use of fine art in advertising, and his success (and Ayer's) lay in the marriage of research and copywriting with fine art, an arrangement Coiner termed "art for business sake." Coiner's efforts won both awards and attention for a series completed in the 1950s for the Container Corporation of America. Titled "Great Ideas of Western Man" the campaign featured abstract and modern paintings and sculpture by leading U.S. and foreign artists, linked with Western philosophical writings in an early example of advertising designed primarily to bolster corporate image. In 1994, Charles Coiner was posthumously named to the American Advertising Federation's Hall of Fame, the first full time art director ever chosen for that honor.

Coiner and fellow art director Paul Darrow also created legendary advertising with the "A Diamond Is Forever" campaign for DeBeers; ads featured the work of Pablo Picasso, Salvador Dali and other modernist painters. The "A Diamond is Forever" tagline was written in 1949 by Frances Gerety, a woman copywriter at Ayer from 1943 to 1970. In 1999, Ad Age magazine cited "A Diamond is Forever" as the most memorable advertising slogan of the twentieth century.

Coiner also earned respect for his volunteer government service during World War II; he designed the armbands for civil defense volunteers and logos for the National Recovery Administration and Community Chest. As a founding member of the Advertising Council in 1945, Ayer has had a long-standing commitment to public service advertising. In the mid-1980s, Ayer became a leading force in the Reagan-era "War on Drugs". Lou Hagopian, Ayer's sixth CEO, brokered the establishment of the Partnership for a Drug-Free America, a media coalition which generated as much as a million dollars a day in donated advertising space and time to prevent the use and abuse of illegal drugs. Famous names appear among NW Ayer's clientele from the very earliest days of the agency. Retailer John Wanamaker, Jay Cooke and Company, and Montgomery Ward's mail-order business were among the first Ayer clients. The agency has represented at least twenty automobile manufacturers, including Cadillac, Chrysler, Ford, General Motors, Plymouth, and Rolls-Royce. Other major, long-term clients through the years have included American Telephone & Telegraph, Canada Dry, Cannon Mills, Hills Bros. Coffee Company, Kellogg's, R. J. Reynolds, Steinway and Sons, United Airlines, and the United States Army. By the time of Ayer's hundredth anniversary in 1969, some of these companies had been Ayer clients for decades if not generations, and the longevity of those relationships was for many years a source of Ayer's strength.

But the advertising industry began to change in the late 1960s and 1970s, due in part to a "creative revolution." Small advertising agencies won attention with provocative copywriting and art direction that more closely resembled art than advertising. Advances in market research allowed clients to more narrowly tailor their advertising messages to distinct groups of consumers, and this led to a rise in targeted marketing which could more readily be doled out to specialized small agencies than to larger, established firms like NW Ayer & Son. The civil rights and anti-war movements also contributed to increasing public skepticism with the values of corporate America, and by extension, with some national advertising campaigns. Older, more conservative firms like Ayer were hard pressed to meet these new challenges.

About 1970, in an effort to meet these challenges and to establish a foothold on the West Coast, Ayer bought out two smaller agencies--Hixson & Jorgenson (Los Angeles) and Frederick E. Baker (Seattle). The agency relocated from Philadelphia to New York City in 1974 in an attempt both to consolidate operations (Ayer had operated a New York office since the 1920s) and to be closer to the historic center of the advertising industry. Riding the wave of mergers that characterized the advertising industry in the late 1980s and 1990s, Ayer continued to grow through the acquisition of Cunningham & Walsh in 1986 and Rink Wells in 19xx.

During this transitional period, Ayer received widespread acclaim for its work for the United States Army, which included the widely recognized slogan "Be All You Can Be". Ayer first acquired the Army recruitment account in 1967 and with help from its direct marketing arm, the agency was widely credited with helping the Army reach its recruitment goals despite an unpopular war and plummeting enlistments after the elimination of the draft in 1973. Ayer held the account for two decades, from the Vietnam War through the Cold War, but lost the account in 1986 amid government charges that an Ayer employee assigned to the account accepted kickbacks from a New York film production house. Despite Ayer's position as the country's 18th largest agency (with billings of $880 million in 1985), the loss of the agency's second largest account hit hard.

NW Ayer made up for the loss of the $100 million dollar a year Army account and made headlines for being on the winning end of the largest account switch in advertising history to date, when fast food giant Burger King moved its $200 million dollar advertising account from arch-rival J. Walter Thompson in 1987. Burger King must have had drive-thru service in mind, however, and Ayer made headlines again when it lost the account just eighteen months later in another record-breaking account switch. Another devastating blow to the agency was the loss of its lead position on the American Telegraph and Telephone account. Ayer pioneered telecommunications advertising in 1908, when the agency was selected to craft advertising for the Bell System's universal telephone service. Despite valiant efforts to keep an account the agency had held for most of the twentieth century, and for which they had written such memorable corporate slogans as American Telephone &Telegraph "The Voice with a Smile" and "Reach Out and Touch Someone", the agency lost the account in 1996.

After a wave of mergers and acquisitions in the late 1980s, the economic recession of the early 1990s hit Madison Avenue hard, and Ayer was particularly vulnerable. Despite the agency's long history and roster of "blue-chip" clients, Ayer was not known for cutting-edge creative work. Moreover, though the agency had offices overseas, Ayer had never built a strong multinational presence, and many of the smaller international offices were sold during the financial turmoil of the 1980s. This left a real void in the new climate of global marketplace consolidation. By about 1990, earnings were declining (although Ayer was still among the top twenty United States agencies in billings), and the agency was suffering from client defections, high management turnover, expensive real estate commitments and deferred executive compensation deals, all fallout of the high-flying 1980s. This was the atmosphere in 1993, when W.Y. Choi, a Korean investor who had already assembled a media and marketing empire in his homeland, began looking for an American partner to form an international advertising network. Jerry Siano, the former creative director who had recently been named Ayer's seventh CEO, was in no position to refuse Choi's offer of $35 million to buy the now floundering agency. The infusion of cash was no magic bullet, however. Choi took a wait-and-see approach, allowing his partner Richard Humphreys to make key decisions about Ayer's future, including the purging of senior executives and the installation of two new CEOs in as many years.

The agency's downward trend continued with the loss of another longtime client, the DeBeers diamond cartel in 1995. Adweek reported that Ayer's billings fell from $892 million in 1990 to less than $850 million in 1995. Several top executives defected abruptly, and the agency failed to attract major new accounts. Ayer was facing the loss not merely of revenue and personnel, but the loss of much of the respect it once commanded. Ayer remained among the twenty largest U.S. agencies, but an aura of uncertainty hung over the agency like a cloud. A new CEO was appointed, and Mary Lou Quinlan became the agency's first woman CEO in 1995. A year later, Ayer and another struggling top twenty agency, D'arcy, Masius, Benton & Bowles, combined as part of the McManus Group of companies. In 1998, the McManus Group had worldwide billings of more than $6.5 billion.

Under the McManus Group, Ayer was able to expand its international operations and begin to rebuild a stronger global presence. Several important new clients were won in 1997 and 1998, including Avon, General Motors, Kitchenaid, several Procter & Gamble brands and, most notably, Continental Airlines worldwide accounts. Born in the nineteenth century, Ayer may be one of a very few advertising agencies to successfully weather the economic and cultural transitions of both the twentieth and twentieth first centuries. Ayer was eventually acquired by the Publicis Groupe based in Paris, France which closed down the N.W. Ayer offices in 2002.
Related Materials:
Materials in the Archives Center

Warshaw Collection of Business Americana (AC0060)

Hills Bros. Coffee Incorporated Records (AC0395)
Provenance:
The collection was donated by N W Ayer ABH International, April 15, 1975 and by Ayer & Partners, October 30, 1996.
Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising agencies  Search this
advertising  Search this
Genre/Form:
Business records -- 1840-2000
Interviews -- 1980-2000
Oral history -- 1980-1990
Print advertising
Proof sheets
Proofs (printed matter)
Scrapbooks -- 1840-1990
Trade literature
Tear sheets
Advertisements
Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0059
See more items in:
N W Ayer Advertising Agency Records
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8920ed035-d211-4a58-9047-b31fa79464bd
EDAN-URL:
ead_collection:sova-nmah-ac-0059
Online Media:

Jeffrey Kliman Photographs

Creator:
Kliman, Jeffrey, 1942-  Search this
Names:
District Curators Jazz Arts Festival.  Search this
District Curators.  Search this
Extent:
0.25 Cubic feet (11 boxes)
Type:
Collection descriptions
Archival materials
Contact prints
Photographs
Place:
Washington (D.C.) -- 1990-2000
Date:
1993 - 2001
Scope and Contents:
This collection documents the District Curators Jazz Arts Festivals held in Washington, D.C. between 1993 and 1998 and the Kennedy Center's Mary Lou Williams' Women in Jazz Series, 1996-2000. The subjects of the District Curators Festivals include the Steve and Iqua Colson Sextet, Sonny Sharrock Band, Don Bryon Quartet, David Sanchez, David Murray, Danilo Perez Trio, Reggie Workman, Andrew White, Wayne Shorter, Roy Hargrove, Sonny Sumter, and the Roy Haynes Quartet. Subjects of the Kennedy Center's Series include Jerri Allen, Dorothy Donogan, Dottie Dodgion, the Maria Schneider Jazz Orchestra, Shirley Scott, Ann Patterson and the all-women band "Maiden Voyage," Roberta Piket, Vanessa Reuben, Jamie Baum, Chris Connor, Claire Dale, Sherrie Maricle and "Diva," and Marian McPartland.

The collection is organized into four series: Series One, District Curators Jazz Arts Festival Contact Sheets (1993-1998); Series Two, District Curators Jazz Arts Festival Prints (1993-1998), and Series Three, Kennedy Center's Women in Jazz Series (1996-2000).

Series 1, Contact Sheets (1993-1998), is comprised of seventy-one 11x14-inch black-and-white contact sheets of 10 photo shoots of the District Curators Jazz Arts Festivals, 1993-1998. The contact sheets provide an overall context for the shoots. Each contact sheet has been numbered by the photographer, indicating its place among the contact sheets for the shoot, e.g., 1/7, 2/7, etc. The contact sheets are arranged chronologically by event date. N.B.: The photographer has numbered the contact sheets for the "Jazz Arts, July 1997" shoot 1/17 through 16/17. The contact sheets for the "Trane was Spiritual, September 1997" shoot are numbered 1/8 through 7/8.

Series 2, Prints (1993-1998, undated), is comprised of fifty-one 5x7-inch black-and-white images printed on 8x10-inch paper. The prints in Series Two are largely of frames from the contact sheets in Series One. A small number of prints in this series are not taken from the contact sheets and are undated. Each print in the series has been numbered by the photographer. For each print, the container list gives the photographer's number in brackets as well as the contact sheet from which the image is taken. The series is arranged chronologically.

Series 3, Kennedy Center's Mary Lou Williams' Women in Jazz Series Contact Sheets (1996-2000), contain fifty-six 8x10-inch black-and-white contact sheets of photo shoots of the Women in Jazz series. The photographs focus on female performers both on and off stage. All contact sheets are arranged chronologically by year.
Arrangement:
Collection arranged into four series.

Series 1:District Curators Jazz Arts Festivals Contact Sheets, 1993-1998

Series 2: District Curators Jazz Arts Festivals Prints, 1993-1998, undated

Series 3: Kennedy Center's Mary Lou Williams "Women in Jazz" Contact Sheets, 1996-2000

Series 4: Kennedy Center's Mary Lou Williams "Women in Jazz" Exhibition Prints, 1994-2001

Series 5: Kennedy Center Jazz Programming, 1996-2000
Biographical / Historical:
Jeffrey Kliman was born in Everett, Massachusetts, March 5, 1942, son of Harry Kliman, one half of the Herschel & Lewis tap-dancing, roller skating team that worked on Broadway and the "Metro Circuit" between 1930 and 1937. Jeffrey Kliman's mother was Janette "Netty" Harris. Reared in middle-class Massachusetts, Jeffrey encountered an eclectic range of music that included opera -- his grandfather sang in the chorus of the Metropolitan Opera in the 1920s—the "race music" of Wolfman Jack, and the Symphony Syd Turin gospel radio show where he first heard the music of Dizzy Gillespie. In 1956 he took a job in the record department of Boston's Lechmere Department Store and listened to the music of Count Basie, Gerry Mulligan, Duke Ellington, and Stan Kenton.

Between 1959 and 1963 Kliman attended the University of Massachusetts as a pre-veterinary major. In 1960 he hosted a two-hour jazz radio show for WMUA, the university's radio station. Failing grades forced him to withdraw from the veterinary program. Eventually Kliman completed a degree as a film and TV major. He left for New York City in February, 1964, to begin a career in television advertising. In 1965 he borrowed a 35mm camera and began taking photographs of various musicians who played at the Fillmore. Kliman did free-lance work by night as a photographer for Rolling Stone, Family Circus, and Zigot while he continued to work by day as a producer for Dolphin Productions.

Kliman worked predominantly in advertising until 1986, when he relocated to Baltimore, Maryland, to start a new career as photographer of jazz musicians. "Anytime I saw jazz I would go and shoot -- Left Bank, DC Jazz Curators, street events." Currently he works as a free-lance photographer for Jazz Times and Down Beat. His primary interest is photographing up-and-coming jazz musicians performing in the Baltimore/Washington region.
Provenance:
The first portion of this collection was donated to the Archives Center by Jeffrey Kliman on December 22, 1997.
Restrictions:
Unrestricted research use on site by appointment. Unprotected photographs must be handled with cotton gloves.
Rights:
Jeffrey Kliman retains copyright. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Jazz musicians -- American -- 1990-2000  Search this
African American musicians  Search this
Music -- 20th century  Search this
Musicians  Search this
Jazz -- 1990-2000  Search this
Music festivals -- 1990-2000  Search this
Genre/Form:
Contact prints -- 1990-2000
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1950-2000
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1980-2000
Citation:
Jeffrey Kliman Photographs, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0628
See more items in:
Jeffrey Kliman Photographs
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8beed5663-2639-40f2-b63f-c42b9ac290f0
EDAN-URL:
ead_collection:sova-nmah-ac-0628
Online Media:

William Helfand Phone Card Collection

Creator:
Helfand, William  Search this
Extent:
0.3 Cubic feet (1 box)
Type:
Collection descriptions
Archival materials
Advertisements
Place:
Amsterdam (The Netherlands) -- Telephone sex industry -- 1980-2000
New York (N.Y.) -- telephone sex industry -- 1980-2000
London (England) -- Telephone sex industry -- 1980-2000
Tokyo (Japan) -- Telephone sex industry -- 1980-2000
Date:
1980-1991
Summary:
A collection of cards advertising telephone sex purveyors in New York, New York; London, United Kingdom; Amsterdam, Netherlands; Tokyo, Japan, and other countries.
Scope and Contents note:
Advertising cards distributed by telephone sex companies in New York City, London, Amsterdam, Tokyo, and other cities.
Biographical/Historical note:
Executive for 33 years at multinational pharmaceutical company. After retirement, became a consultant to the National Library of Medicine.
Provenance:
Collection donated by William Helfand, April 3, 1992.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Telephone sex industry -- 1980-2000  Search this
Sex -- telephone -- 1980-2000  Search this
telephone -- Sex -- 1980-2000  Search this
Genre/Form:
Advertisements -- 1980-2000
Citation:
Wiliam Helfand Phone Card Collection, 1980-1991, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0447
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8eaae2fa0-69e3-4714-8ebd-82410da5382a
EDAN-URL:
ead_collection:sova-nmah-ac-0447

Landor Design Collection

Creator:
Landor Associates  Search this
Landor, Walter  Search this
Names:
Mair, Francis M., 1916-1991 (commercial artist)  Search this
Extent:
146 Cubic Feet
Type:
Collection descriptions
Archival materials
Audiovisual materials
Business letters
Business records
Personal papers
Videotapes
Interviews
Oral history
Date:
circa 1930-1994
Scope and Contents:
Collection documents the career of designer Walter Landor and the significant body of commercial imagery and packaging produced by Landor Associates design firm. Contains corporate and business records of Landor Associates, personal papers of Landor, oral history interviews, films, videotapes, and other audiovisual resources.
Arrangement:
Subgroup 1: Landor Associates Business Records

Series 1: Historical Background and Project Administrations Files

Series 2: Newsletter, 1978-84

Series 3: Scrapbooks

Series 4: Memoranda, 1956-1979

Series 5: News stories and Newsclippings

Series.6: Corporate Subject files

Series 7: Walter Landor reading files

Series 8: New Brochure

Series 9: International files

Series I0: Promo files

Series I 1: Conventions and seminars

Series 12: Awards

Series 13: Tours, presentations, parties

Series 14: Communication films (a Landor subsidiary)

Series 15: Client files

Series 16: The Ferryboat Klamath and the Museum of Packaging Antiquities

Subgroup 2: Walter Landor Papers

Series 17: Papers

Series 18: Trip files

Series 19: Speeches

Series 20: Corporate reference

SUBGROUP 3: Photographic and Other Audiovisual Materials

Series 2 1: Photographs

Series 22: Slides

Series 23: Publications

Series 24: Videos

Series 25: Films

Series 26: Speeches/interviews/discussion sessions on audiocassette

Series 27: Oversize materials

Subgroup 4: Landor Archives Project

Series 28: Associates files

Subseries 28.1: Lillian Sader

Subseries 28.2: Ed Scubic

Subseries 28.3: Other associates

Subseries 28.4: Audiovisual materials - client projects

Series 29: Oral History Interviews
Biographical / Historical:
Walter Landor, son of Jewish Bauhaus architect Fritz Landauer, came to the United States in 1938 with the design team for the British Pavilion at the 1939 World's Fair in New York City. He emigrated to the United States in 1941, launching a small design firm in San Francisco. Landor started out doing package design for a largely local and regional clientele (including many West Coast wineries and breweries), although he soon developed a client list that included some of the world's largest and most prestigious corporations. In addition to his own considerable design abilities, Landor had a gift for inspiring and organizing the creativity of a group of associates, and for developing lasting and productive relationships with his clients. The firm developed particular strength in its portfolio of airlines, financial institutions and consumer goods, and prided itself on a network of international clients. From the beginning, Landor linked design to research in consumer behavior, developing increasingly sophisticated methods for evaluating the effectiveness of his designs. This collection documents Walter Landor's remarkable career, the significant body of corporate identity, packaging and other commercial imagery produced by Landor Associates, and the interplay between industrial design and American consumer culture.
Provenance:
Personal papers donated to Archives Center in 1993 by Josephine Landor, widow of Walter Landor; business records donated to Archives Center in 1993 by Landor Associates.
Restrictions:
Collection is open for research.
Rights:
The Archives Center makes no guarantees concerning copyright restrictions.,Reproduction permission from Archives Center: fees for commercial use.
Topic:
Design, Industrial  Search this
advertising  Search this
Industrial designers  Search this
Marketing  Search this
Genre/Form:
Audiovisual materials
Business letters
Business records -- 20th century
Personal papers -- 20th century
Videotapes
Interviews -- 1980-2000
Oral history
Citation:
Landor Design Collection, ca. 1930-1994, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0500
See more items in:
Landor Design Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0500
Online Media:

Records of Small Beginnings, Inc

Donor:
Croteau, Winnifred D.  Search this
Croteau, Kenneth S.  Search this
Rogone, Mary S.  Search this
Rogone, Philip N.  Search this
Webber, Austin J., II  Search this
Creator:
Small Beginnings, Inc.  Search this
Extent:
2 Cubic feet (6 boxes)
Type:
Collection descriptions
Archival materials
Compact discs
Correspondence
Patents
Photographs
Date:
1986 - 2006
Summary:
Records relating to Small Beginnings, Inc., a medical supply company that designs, invents, manufactures, and distributes products for premature infants. The records include contacts with distributors, correspondence, product advertisements, patent and trademark files, photographs, a scrapbook, and oral history interviews with Kenneth S. Croteau, Mary S. "Sharon" Rogone, and Philip N. Rogone.
Scope and Contents:
Series 1, Background Information, 1983-2006, is divided into nine subseries and includes articles of incorporation for the business, correspondence, corporate identity branding, and journal articles and magazine and newspaper clippings about Small Beginnings, Inc. The correspondence consists of thank you letters from hospitals and medical centers for visits made by Small Beginnings staff during the holiday season and a September 2001 letter from Kenny Loggins discussing his partnership with Small Beginnings to distribute his CD "More Songs from Pooh Corner." The Entrepreneur packet was created by Kenneth Croteau of Caring Creations, Inc., to assist potential inventors/entrepreneurs in developing ideas into a patented product and bringing it to the marketplace.

Series 2, Oral History Interviews and Logs, 18 January 2007, is divided into two subseries. Subseries 1 contains reference CD-ROM copies for listening and Subseries 2 consists of master CD-ROMs. The interviews were created digitally using a Marantz PMD 660 recorder. The oral history interviews were conducted by National Museum of American History staff members Maggie Dennis and Judy Chelnick. The interviewees include Kenneth S. Croteau, Mary S. "Sharon" Rogone, and Philip N. Rogone, founders of and business partners in Small Beginnings, Inc. Each interview has a time code log. Full text transcripts do not exist.

Series 3, Product Information, 1994-2006, is divided into four subseries.

Subseries 1, Small Beginnings, Inc. Products, 1998-2004, contains documentation on the products made available by Small Beginnings, Inc. The company offers a wide variety of products for neonatal intensive care units and newborn nurseries. This subseries is arranged alphabetically by product name. The bulk of the documentation consists of printed product literature that was disseminated to distributors and/or at conferences. In some instances, such as the Bili-Bonnet, Climate Cover, and Pacee Pacifier—correspondence, testing information, and sketches exist.

Subseries 2, Disclosure Statements, 2000-2003, contains waivers and agreements between Small Beginnings, Inc., and individuals which state that an idea or ideas will not be used or revealed to others.

Subseries 3, Competitors, 1994-2004, includes files on competitors in the neonatal medical supply business. The documentation is primarily product literature and company overviews. The subseries are arranged alphabetically by company name.

Subseries 4, Miscellaneous, 1999, 2001, undated, contains printed paper examples of the fabric Small Beginnings used on its products and a Neonatal Intensive Care Unit (NICU) booklet designed for parents of preemie infants. The booklet provides a checklist of tasks for parents to be conscious of when caring for their premature infant.

Series 4, Sales Records, 1993-2006

Subseries 1, Catalogs, 2001-2005, contains catalogs in hard copy and on CD-ROM for distributors and other interested parties.

Subseries 2, Price lists, 2000, 2003, undated, includes itemized pricing lists for all Small Beginnings products and special pricing lists designed for hospital admission kits. There is also a pricing list with similar competitor products and the savings gained by using Small Beginnings products.

Subseries 3, Distributor Information, 1993-2006, consists of documentation on distributors around the United States who are distributing or considering distributing Small Beginnings, Inc., products. Arranged alphabetically by the name of the distributor, this subseries consists primarily of contracts—the independent distributor contract—between Small Beginnings, Inc., and the distributor.

The contract details the sales representatives appointment, terms, permitted sales, distributor sales and service obligation, supplier organizations, prices, orders, payment, shipment, trademark protection, no competitive products, proprietary rights protection, warranty, disclaimer, and warrant service, limitations or remedies and liability, termination, taxes, duties, import permits, approvals, and general provisions. In some instances, there is correspondence with a distributor and sales report information detailing the product type, cost and to which hospital it was sold.

The Advanced Medical Systems file also contains vendor sales information. This report details what Small Beginnings product(s) were sold, to whom, when, how many, the price, and any shipping details.

The HealthTrust file documents a "purchasing group." A purchasing group negotiates with suppliers to provide member facilities with high quality supplies, equipment, and other services at competitive prices through national, regional and local supply agreements. Small Beginnings did not enter into a formal agreement with HealthTrust but explored the idea of becoming a prospective vendor.

Subseries 4, Licenses and Agreements, 1998-2005, includes license and compensation agreements with five individuals (Eileen Clayton, Linda Cook, Diane D'Eugenio, Ilija Kainovic, and Kathleen Porter) for a variety of products. The agreements cover the definitions, license grants, royalties and payments; term and termination; best effort; breach and cure; patent, applications, prosecution and ownership; new inventions; infringement; representations by the licensee; force majeure; and other rights and conditions.

There are also letters of agreement for purchase and compensation documents. These agreements between Small Beginnings, Inc., and said party states what the product/idea is, how much it will cost, if the product/idea will be commercially produced and marketed, and if the product/idea can be altered. There is one agreement among the officers of Small Beginnings, Inc., dated 1999 which states that any and all future intellectual property(s) and/or product(s) and/or idea(s) shall be the property of the individual and not Small Beginnings, Inc.

Subseries 5, Finances, 2000-2003, contains sales summary data, expense allocations, invoices, and cost analyses. The sales summary provides an itemized breakdown of Small Beginnings's inventory for the period January 1, 2000 to July 10, 2000. The expense allocation spreadsheet of January 2000 to July 2000 provides a detailed breakdown of salary payments, office equipment, goods sold, and other line items such as printing, attorney's fees, and shipping supplies. Also provided is the total actual expenses, total income, difference, and starting and ending balance information. The invoice reports provide information about the customer, the invoice number, date due (0-30 days, 31-60 days or 61-90 days or over 90 days), amount due, purchase order number and the date paid. The projected cash flow from January 2000 to May 2000 details the amount of cash taken in and cash spent. The cost analyses provide a breakdown by list price, materials, manufacturing, labor costs, and packaging for six products: Bili-Bonnet, Climate Cover, Iso-sphere Covers, Baby-Crates, Security Baby Wrap, and Baby Blotters, Preemie Swaddler, Preemie Gown, Privacy Poncho, Bed Buddie, Posture Pillow, Preemie Nest, Bebeonkers and Pacee Pacifier.

Subseries 6, Neonatal Conference Programs, 1998-2002, consists primarily of conference programs and, in some instances, only the program cover.

Subseries 7, American Hospital Association Guide (partial), 1998, contains a partial print out of hospitals located in Indiana, Kentucky, Michigan, and Ohio.

Series 5, Patent and Trademark Files, 1991-2002, contains copies of patent and trademark information relating to Small Beginnings, Inc., products. The trademark file includes documentation with the law firm of Townsend and Townsend and Crew LLP and the United States Patent and Trademark office for Small Beginnings, Peeweeonkers, Bebeonkers, Nasalonkers (all infant nasal suction devices), and Doctor Nurse Apparel, (DNA) trademark logos. The patent files contain correspondence, drawings and narrative text for Bebeonkers, Bili-Bonnet, Climate Cover, Pacee Pacifier, Positioning Device, Preemie Nest, and Privacy Poncho.

Series 6, Photographs and Scrapbook, 1987-2007

Subseries 1, Photographs, 2000-2001, are arranged by topic and include color and color photocopies documenting some of Small Beginnings products, a 2001 Christmas party, a 2000 neonatal conference, and office and factory images.

Subseries 2, Digital images, 2007, consists of office, factory and employee images taken by National Museum of American History staff members Judy Chelnick, Maggie Dennis, and Alison Oswald.

Subseries 3, Scrapbook, 1987-2000, consists of nineteen pages featuring photographs of employees, products and the factory, as well as printed product information.
Arrangement:
The collection is organized into six series.

Series 1, Background Information, 1983-2006

Subseries 1, Articles of Incorporation, 1997-2005

Subseries 2, Small business certification, 2006

Subseries 3, Women's Business Enterprise Council, 2004-2006

Subseries 4, Corporate Identity, undated

Subseries 5, Correspondence, 2001-2003

Subseries 6, Entrepreneur packet, undated

Subseries 7, Articles (Perinatalogy/Neonatology), 1990-2002

Subseries 8, Magazine and newspaper clippings, 1983-2003

Subseries 9, Miscellaneous, 1988-2001

Series 2, Oral History Interviews and Logs, 18 January 2007

Subseries 1, Reference copies of interviews, 2007

Subseries 2, Original interviews, 2007

Series 3, Product Information, 1994-2004

Subseries 1, Small Beginnings, Inc. Products, 1998-2004

Subseries 2, Disclosure Statements, 1999-2003

Subseries 3, Competitors, 1994-2004

Subseries 4, Miscellaneous, 1999, 2001, undated

Series 4, Financial/Accounting Records, 1967-1971

Subseries 1, Catalogs, 2001-2005

Subseries 2, Price lists, 2000, 2003, undated

Subseries 3, Distributor Information, 1993-2006

Subseries 4, Licenses and Agreements, 1998-2005

Subseries 5, Finances, 2000-2002

Subseries 6, Neonatal Conference Programs, 1998-2002

Subseries 7, American Hospital Association Guide (partial), 1998

Series 5, Patent and Trademark Files, 1991-2002

Series 6, Photographs and Scrapbook, 1987-2007

Subseries 1, Photographs, 2000-2001

Subseries 2, Digital images, 2007

Subseries 3, Scrapbook, 1987-2000
Biographical / Historical:
Small Beginnings, Inc., of Hesperia, California, was founded by Mary S. Rogone and her business partner, Austin J. Webber, II in the late 1990s. It officially incorporated on November 21, 1997, in the State of Nevada. The company specializes in products conceived and developed by healthcare professionals, specifically nurses who work with premature infants. The name "small beginnings" originated from the small amount of money used to start the company and for the tender age of the patients it serves. The company motto is "Clinicians on a Mission" with the entire company dedicated to making better, more innovative products for premature infants.

Mary Sharon Shoffstall was born August 8, 1942 and raised in the San Bernardino Hills of California. She attended Huntington Park High School where she concentrated on math and science and graduated in 1960. She earned degrees as a licensed practical nurse (LPN) in 1976 and as a registered nurse (RN) in 1980 from San Bernardino Valley College. Rogone worked a variety of nursing jobs—labor and delivery and surgical—but found her niche in the neonatal intensive care unit (NICU).

In the late 1980s, Rogone was motivated by her work in the neonatal intensive care units at St. Bernardine's Hospital (now St. Bernardine Medical Center) and San Bernardino County Hospital in California to create a better phototherapy mask for premature infants suffering from bilirubin. "Bilirubin is a brownish yellow substance found in bile. It is produced when the liver breaks down old red blood cells. The most obvious symptom of high bilirubin levels is jaundice, a condition in which the skin and whites of the eyes appear yellow. Therefore, some babies who develop jaundice may be treated with special lights (phototherapy) or a blood transfusion to reduce their bilirubin levels."

Rogone's phototherapy mask was fashioned out of a variety of hospital materials and was designed to take the pressure off the ocular socket, transfer it to the cheekbone and reduce the ability of light to penetrate the mask. With no objections from fellow nurses or doctors, Rogone developed the Bili-Bonnet Phototherapy Mask and began using it on infants in the NICU. Encouraged by Austin Webber, a medical sales representative she met at the hospital, Rogone formed a financial partnership with Webber. Both Rogone and Webber contributed $1,500.00 to start the business. Webber provided knowledge about materials, manufacturing processes, and distribution while Rogone supplied the ideas and medical background. Rogone began the patent process for the mask in 1992 and was granted US Patent # 5,613,502 for a "Photo therapy eye mask" in 1997. This invention launched Rogone's inventive career and her company, Small Beginnings, Inc.

In 1995, Sharon married Phil Rogone, a respiratory therapist and physician's assistant she met while working at St. Bernardine's Hospital. Phil soon joined the company as Vice President for Marketing and began attending tradeshows to promote the company's growing line of products. In 1998, Ken Croteau, a respiratory specialist and close friend of Phil and Sharon's, joined the staff of Small Beginnings, Inc., as the business manager. Croteau established the company's website, www.small-beginnings.com, and began to recruit distributors. Croteau, along with Sharon Rogone, Philip Rogone, Winnifred Croteau, and Ted Lopez founded Caring Creations, Inc., a separate corporation on May 1, 2002. Caring Creations, Inc., is a vehicle intended to launch Small Beginnings products into the retail market. By 2000, Sharon Rogone left full-time nursing to focus on the company as Chief Executive Officer.

As the company grew, more products were developed. The company now offers: Bebeonkers (oral suction device), Lil' and Nu' Pacee Pacifiers, Cuddle Buns™ Diapers; Preemie Nest (swaddler and positioning device); Bed Buddy (positioning device); Baby Blotters (absorbent, moisture proof plastic blotters); Abdominal Pillow; Head Pillow; Wedge Pillow; Preemie Gown; Arm immobilier; Baby Crates™ (allows moisture to flow through and away from the baby), Baby Blankee™; Isosphere™ covers (for NICU warmers); Universal Climate Cover II, and the Privacy Poncho.

Not all products are developed and patented by Small Beginnings, Inc. The company inspires and assists budding inventors, especially nurses and other healthcare professionals to realize their dreams. The Pacee Pacifier sold by Small Beginnings (US Patent # 4,909,253) was invented by Linda L. Cook from Infrapreem, Inc., of Connecticut. Cook licensed her invention to Small Beginnings in 1999 so they could commercially develop, produce and market the pacifier as the Lil' and Nu' Pacee Pacifier. In a 1998 letter Cook wrote to Rogone, "It is so good to know there are people like you in the world that are out there to help nurses. Thank you." Other products, such as the Cuddle Buns™ Diapers, are not patented, but the name is trademarked.
Related Materials:
Materials at the National Museum of American History

The Division of Medicine and Science holds artifacts related to this collection. See Accession # 2007.0022:

Bili-Bonnet mold with masking tape

Bili-Bonnet mold with foam inserts

Pacifier choking test stand (includes barbell and pacifier)

Pac black foam disk

Diapers from Children's Medical Ventures

Diaper, prototype 1 from Mexico, Small Beginnings, Inc.

Diaper, prototype 2 from Mexico, Small Beginnings, Inc.

Diaper, prototype 3 from Mexico, Small Beginnings, Inc.

Diaper, prototype 4 from Mexico, Small Beginnings, Inc.

Diaper, prototype 5, Small Beginnings, Inc.

Diaper, final version production model

Diaper, ultra preemie production model, 2003

Diaper, Pampers Preemie Swaddler from Procter & Gamble

Oral suction device, Bebeonkers

Pacifier, Original Pacee with product literature, Small Beginnings, Inc.

Pacifier, second generation with packaging, Small Beginnings, Inc.

Pacifier, Competitor's "Soothie" Children's Medical Ventures

Pacifier "Lil' Pacee," Small Beginnings, Inc.

Phototherapy mask, competitors, Children's Medical Ventures

Phototherapy mask, Bili-Bonnet #1, Small Beginnings, Inc.

Phototherapy mask, Bili-Bonnet #2, Small Beginnings, Inc.

Phototherapy mask, Bili-Bonnet #3, Small Beginnings, Inc.

Packaging, new Bili-Bonnet, Small Beginnings, Inc.

Packaging, old Bili-Bonnet, Small Beginnings, Inc.

Phototherapy mask, original preemie Bili-Bonnet, Small Beginnings, Inc.

Posture pillow sets for preemies, Small Beginnings, Inc.

Bed Buddy 36" for ultra preemies, Small Beginnings, Inc.

Preemie nest set, Small Beginnings, Inc.

Bendy Bumpy, Children's Medical Ventures

Bulb syringe "Adult Yankauer," taken from NICU

Suction tube with collecting bottle, Delee taken from NICU (for use after c-section)

Bulb and syringe, taken from NICU

Catheter, size 6 cut, for suction, taken from NICU

Catheter for oral and nasal use (by Ballard)

Pen, Small Beginnings, Inc.

Phototherapy mask, original ultra preemie, cat #OIC 38, Small Beginnings, Inc.

Pacifier, 'Nu' Pacee" in packaging, Small Beginnings, Inc.
Provenance:
The collection was donated by Small Beginnings, Inc., through Mary S. Rogone, Philip N. Rogone, Austin J. Webber II, Kenneth S. Croteau and Winnifred D. Croteau, February 2007.
Restrictions:
The collection is open for research use.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Diapers  Search this
Infants -- Care  Search this
Inventions  Search this
Inventors  Search this
Infants -- Medical care  Search this
Medical supplies  Search this
Neonatal intensive care  Search this
Neonatology  Search this
Nursing  Search this
Pacifiers (Infant care)  Search this
Perinatalogy  Search this
Women inventors -- 20th century  Search this
Women inventors  Search this
Genre/Form:
Compact discs
Correspondence -- 1950-2000
Correspondence -- 2000-2010
Patents
Photographs -- 1980-2000
Photographs -- 2000-2010
Citation:
Records of Small Beginnings, Inc., Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0940
See more items in:
Records of Small Beginnings, Inc
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep872a1ab1d-0e78-413f-bdad-699f56aa6ad6
EDAN-URL:
ead_collection:sova-nmah-ac-0940
Online Media:

American Wine Documentation Project

Interviewer:
Edwards, Nanci  Search this
Fleckner, John A., 1941-  Search this
Green, Rayna, 1942- (Curator)  Search this
Johnson, Paula, Curator  Search this
Creator:
National Museum of American History (U.S.)  Search this
Names:
Red, White, and American (symposium, Washington, D.C. 1996).  Search this
Crew, Spencer R., 1949-  Search this
Interviewee:
Abreu, David  Search this
Barrett, James L. , 1926-2013  Search this
Black, Hollis  Search this
Black, Pat  Search this
Black, Tom, 1959-  Search this
Brambila, Gustavo  Search this
Browning, Keith  Search this
DePuy Dickenson, Joanne, 1927-  Search this
Dias Blue, Anthony  Search this
Draper, Paul, 1936-  Search this
Gallagher, Patricia  Search this
Gates, David S.  Search this
Grgich, Mike (Miljenko), 1923  Search this
Herrera, Rolando  Search this
Kinzbrunner, Rick  Search this
Kuhn, Ron  Search this
Mandy, Steven , Dr.  Search this
Orr, James  Search this
Robledo, Reynaldo  Search this
Schuster, Danny  Search this
Spurrier, Steven  Search this
Taber, George  Search this
Winiarski, Warren, 1928-  Search this
Speaker:
Foley, Dennis  Search this
Levenstein, Harvey A., 1938-  Search this
Extent:
3 Cubic feet (10 boxes)
Type:
Collection descriptions
Archival materials
Audiotapes
Interviews
Photographs
Print advertising
Programs
Videotapes
Date:
1976-2005
bulk 1996-2001
Scope and Contents:
The collection is divided into six series. It includes mostly printed materials and interviews, and dates from approximately 1976 to 2005. There are wine-related event materials, interview transcripts and audiotapes, printed material and histories from people and institutions representing a wide spectrum of the wine business. Wine-related objects, such vineyard and winery tools, are stored with the Museum's artifact collections; documentary materials are held in the Archives Center. Materials from each special event are organized into separate series, which contain records generated at the events and interviews. Series one contains the "Red, White and American Records," series two the "Collectors Event," and series three the "Wine Writers Event." Interviews conducted independently of these events are included in series four. All of the interviews have been partially transcribed and include an abstract and various forms of audiotapes and discs. Series five is composed of printed materials that relate to both specific individuals in the wine business and to more general American wine topics. Most of this material consists of photocopies of original articles. There are also files with materials by and about specific wine writers, such as Anthony Dias Blue, William Heinz, and Dick Rosano. Series five also contains an original telex of George Taber's article about the 1976 Paris Tasting. Series six consists of visual materials, including two landscape photographs of an vineyard in Oregon and two videotaped documentaries on Napa.
Arrangement:
The collection is arranged into seven series.

Series 1: Red, White, and American : Wine in American History and Culture Records, 1976-1996

Series 2: Collections Event, 2001

Series 3: Reflections: A Day in the Life of a Wine Writer Event, 2002

Series 4: Interviews, 1997-2001

Series 5: Printed Materials, 1997-2001

Series 6: Visual Materials, undated

Series 7; Interviews, 2013
Biographical / Historical:
The American Wine History Project began in 1996 with the intention to document the history of American winemaking, mainly for the post-1950 period. While the project includes winemaking areas around the country, the focus has been on northern and central California. The Project explores the convergence of craft, culture, science, technology, and the environment in modern American winemaking. In conjunction with the project, the Smithsonian held a 2-day symposium, "Red, White and American," with a small accompanying exhibition, entitled, "Doubtless as Good: Jefferson's Dream for American Wine Fulfilled," in 1996 and began gathering objects and other documentation.

Since 1997, National Museum of American History staff members have traveled to California to conduct interviews, take photographs and video footage, and gather materials for the Smithsonian collection from grape growers, winemakers, winery owners, and others important to the business, including wine writers and chefs. Some of the materials were generated from events in Napa, such as the collectors and wine writers events, that were held specifically for the purpose of adding documentation to the Smithsonian project. The documentation project is on-going so materials will continue to be added to the collection.
Provenance:
Some of the materials were generated by the Smithsonian Institution, such as those in series 1 through 3. Others were given by separate donors between 1996 and 2002.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Wine industry  Search this
Wine and wine making  Search this
Genre/Form:
Audiotapes -- 1990-2000
Interviews -- 1980-2000
Photographs -- 1950-2000
Print advertising
Programs -- 1980-2000
Videotapes -- 1990-2000
Citation:
American Wine Documentation Project, 1976-2002, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0817
See more items in:
American Wine Documentation Project
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8c0ebfa21-e4c3-4bf2-ab52-27e5f59f9dd8
EDAN-URL:
ead_collection:sova-nmah-ac-0817

Gretchen Bender papers

Creator:
Bender, Gretchen, 1951-2004  Search this
Extent:
2.8 Linear feet
Type:
Collection descriptions
Archival materials
Date:
1980-2004
Summary:
The papers of Gretchen Bender measure 2.8 linear feet and date from 1980-2004. This material documents her career as a filmmaker and multimedia artist through biographical materials, correspondence, personal business records, writings, notebooks, printed material, photographs, slides and transparencies, and artwork. Also included are project files detailing Gretchen's collaborations with dancer/choreographer Bill T. Jones, as well as a handwritten transcription of a conversation between Bender and Cindy Sherman.
Scope and Contents:
The papers of Gretchen Bender measure 2.8 linear feet and date from 1980-2004. This material documents her career as a filmmaker and multimedia artist through biographical materials, correspondence, personal business records, writings, notebooks, printed material, photographs, slides and transparencies, and artwork. Also included are project files detailing Gretchen's collaborations with dancer/choreographer Bill T. Jones, as well as a handwritten transcription of a conversation between Bender and Cindy Sherman.
Arrangement:
The collection is arranged as 9 series.

Series 1: Biographical Material, 1996 (Box 1; 4 folders)

Series 2: Correspondence/Letters, 1985-2003 (Box 1; 4 folders)

Series 3: Personal Business Records, 1985-1990 (Box 1; 4 folders)

Series 4: Project Files, 1982-2002 (Boxes 1-2, 5; 0.9 Linear Feet)

Series 5: Writings, 1983-1988 (Box 2; 0.1 Linear Feet)

Series 6: Notebooks, 1980-2000 (Box 2; 0.6 Linear Feet)

Series 7: Printed Material, 1981-2004 (Boxes 3, 6; 0.3 Linear Feet)

Series 8: Photographs, 1984-1989 (Boxes 3-4, 0.3 Linear Feet)

Series 9: Artwork, 1984-1985 (Boxes 4, 5; 0.2 Linear Feet)
Biographical / Historical:
Gretchen Bender (1951-2004) was a New York City based filmmaker, multimedia, and conceptual artist. Bender borrowed from elements found in advertising, television, popular contemporary art, and computer graphics to explore issues of race, gender, politics, and culture in her work. During the 1990s, Bender worked with choreographer/dancer Bill T. Jones as a co-director, set designer, and filmmaker on a number of theater and television projects. Bender was a director, editor, and producer for television, primarily working on music videos. Bender participated in solo and group exhibitions at Metro Pictures and Nature Morte in New York.
Provenance:
Donated 2005 by Kate Bender, Gretchen Bender's sister.
Restrictions:
Use of original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center. Contact Reference Services for more information.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Occupation:
Filmmakers -- New York (State) -- New York  Search this
Multimedia artists -- New York (State) -- New York  Search this
Conceptual artists -- New York (State) -- New York  Search this
Topic:
Women artists  Search this
Citation:
Gretchen Bender papers, 1980-2004. Archives of American Art, Smithsonian Institution.
Identifier:
AAA.bendgret
See more items in:
Gretchen Bender papers
Archival Repository:
Archives of American Art
GUID:
https://n2t.net/ark:/65665/mw9d03d3835-8843-41cc-a8b5-350011ccaa81
EDAN-URL:
ead_collection:sova-aaa-bendgret
Online Media:

Nathaniel Mathis Collection of Barbering and Beauty Culture

Creator:
Mathis, Nathaniel, 1946- (barber, motivational speaker)  Search this
Interviewer:
Ruffins, Fath Davis  Search this
Extent:
5.5 Cubic feet (18 boxes, 1 oversize folder)
Type:
Collection descriptions
Archival materials
Awards
Certificates
Correspondence
Interviews
Oral history
Photographs
Videotapes
Place:
Washington (D.C.) -- Small business -- 20th century
Date:
1946-2004
bulk 1970-2004
Summary:
Nathaniel Mathis is a Washington, D.C., hairstylist, inventor, motivational speaker, and entrepreneur. His papers document his business life and community involvement.
Scope and Contents:
The collection documents the work of a hairstylist, inventor, entrepreneur, and public figure whose career reflects significant changes in the African American community in the later 20th century. It is rich in visual imagery created by and for this community. Business papers, correspondence, publicity, photographs, awards and certificates documenting Mathis's work as a highly regarded barber and hairstylist in Washington, D.C., and as member of the D.C. Board of Barbering and Cosmetology are included. Business papers offer insight into the workings of a small privately-owned business. Numerous publicity items and photographs offer evidence of African American style and fashion in New York and Washington, D.C., from the late 1960s through today. Additional material documents Mathis's activities as a community activist, motivational speaker and distance runner. The collection also includes photographs, oral history interviews, and audio-visual materials.
Arrangement:
The collection is arranged into ten series.

Series 1: Biographical Information and Activities, 1946-2001, undated

Series 2: Beauty Business Documents and Advertising, 1969-2002, undated

Series 3: Publicity, 1963-2002

Series 4: Washington, D.C. Barbering and Cosmetology Boards, 1966-1997, undated

Series 5: Correspondence, 1967-2002, undated

Series 6: Awards and Certificates, 1969-2001, undated

Series 7: Photographs, 1966-1989, undated

Series 8: Video Materials, 1983-2002, undated

Series 9: Audio Tapes, 1998-2004, undated

Series 10: Memorabilia, 1992-1998, undated
Biographical / Historical:
"Nat Mathis (b. 1946) is a native Washingtonian. He is a man of many talents and measures his success in many ways: innovative hairstylist, entrepreneur, inventor, community activist, motivational speaker and distance runner. Mathis opened his first barber shop in 1969. He is the winner of many national and international hairstyling awards and competitions and was the first African American to win the International Hair Styling competition in Cairo, Egypt in 1981. Mathis was among the first African American hairstylists to embrace and popularize the Afro and, later, cornrows -- hairstyles which many view as expressions of black empowerment. Mathis himself seldom expresses a political ideology of hair, but by 1970, Nat was known among his many satisfied clients and peers as "the Bush Doctor" for his expertise in Afro style and maintenance. He has styled hair for many celebrities; made numerous television appearances; and has been a stylist for several productions at the Kennedy Center, and for two major motion pictures, including Nixon, for which he re-created period hairstyles. He is active in community affairs, gives motivational speeches throughout the Washington, D.C., area, and is particularly interested in mentoring young people. He currently operates a barber shop adjacent to his home in Capitol Heights, Maryland."

*Biographical information provided by Nat Mathis's Official Website, "A Man of Many Talents." http://www.natmathis.com (accessed 02 August, 2006).
Separated Materials:
Mr. Mathis donated three of his patented barbering vests (See Accession # 1998.0114) to the Division of Home and Community Life (now Division of Cultural and Community Life).
Provenance:
Collection donated to the Archives Center, National Museum of American History by Nathaniel Mathis on April 9, 1998.
Restrictions:
The copllection is open for research.

Physical Access: Researchers must handle unprotected photographs with gloves.

Technical Access: Series 8, Video materials and Series 9, Audiotapes may not be used by researchers unless reference and viewing copies are made available.
Rights:
Copyright held by the Smithsonian Institution. Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Reproduction permission from Archives Center: fees for commercial use. The Archives Center does not own rights to the patent, trademark or any related interest in the artifacts.
Topic:
African American barbers  Search this
African American beauty operators  Search this
Barbers  Search this
Barbering  Search this
Barbershops -- Equipment and supplies -- 1970-2000 -- Washington (D.C)  Search this
Beauty culture  Search this
Hair  Search this
Hairdressing of African Americans -- 1970-2000 -- Washington (D.C.)  Search this
Inventors  Search this
Motivation -- Public speaking -- 1970-2000  Search this
Public speaking -- 1970-2000  Search this
Genre/Form:
Awards
Certificates
Correspondence -- 1970-2000
Interviews -- 1980-2000
Interviews -- 2000-2010
Oral history -- 1990-2000
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1950-2000
Videotapes
Citation:
Nathaniel Mathis Collection of Barbering and Beauty Culture, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0641
See more items in:
Nathaniel Mathis Collection of Barbering and Beauty Culture
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8c5b4bd0f-53cd-4a97-b4ba-930fe65c5330
EDAN-URL:
ead_collection:sova-nmah-ac-0641
Online Media:

Famous Amos Collection

Donor:
Amos, Christine  Search this
Amos, Wally  Search this
Names:
Famous Amos Chocolate Chip Cookie Company  Search this
Extent:
7 Cubic feet (16 boxes, 1 oversize folder)
Type:
Collection descriptions
Archival materials
Advertisements
Place:
Hawaii
Date:
1975-2000
Summary:
The Famous Amos Collection consists primarily of business records, photographs, and newspaper clippings documenting the career and life of Wally Famous Amos and the Famous Amos chocolate chip cookie company he created.
Scope and Contents:
The Famous Amos Collection consists primarily of business records, photographs, and newspaper clippings documenting the career of Wally Famous Amos and the Famous Amos chocolate chip cookie. The bulk of the collection consists of newspaper clippings.

Series 1, Biographical Materials, 1970-1994 and undated, documents the professional life of Wally Amos. This series includes background information about the Famous Amos chocolate chip cookie, awards, newspaper clippings describing Amos receiving his high school diploma, and drafts and published versions of Amos's writings the The Famous Amos Story and The Power in You.

Series 2, Advertising and Marketing Materials, 1975-1994 and undated consists of materials relating to the marketing and advertising of Famous Amos cookies. This series contains his marketing plan, promotional materials, press releases, posters, advertising mock-ups, and packaging samples.

Series 3, Photographs, 1975-1980 and undated, includes a variety of photographic prints, most of which are 5" x 7" or smaller. The series contains professional and publicity photographs of Wally Amos and Famous Amos products as well as personal photographs of Amos' family and friends. Film negatives and color slides of people are also included in this series.

Series 4, Press Materials, 1975-1996 and undated, is comprised of three subseries: Subseries 1, Clippings, 1975-1995 and undated; Subseries 2, Articles, 1976-1996; and Subseries 3, Scrapbooks and Wall Art, 1977-1981 and undated. The publicity materials in this series are primarily about Wally Amos, Famous Amos cookies, and his literacy efforts. The scrapbooks were assembled by Amos and contain additional clippings. Included in this subseries is a mounted 32" x 15" hand embroidered and appliquéd corduroy fabric panel that reads "Have a very brown day!"

Series 5, Correspondence, 1975-1985, includes postcards, business and personal letters, and drawings from young fans of Famous Amos cookies. This series also contains three guest registers in which visitors to the Famous Amos stores wrote comments.

Series 6, Literacy Activities, 1978-1984, includes promotional materials, articles, clippings, and a scrapbook related to Amos' literacy campaign.

Series 7, Community Service, 1978-1981, includes a scrapbook and correspondence from members of the Chocolate Chip Cookie Club and the Aliis Pintos Little League team of California.
Arrangement:
The collection is arranged into seven series.

Series 1, Biographical Materials, 1970-1994 and undated

Series 2, Advertising and Marketing Materials, 1975-1994 and undated

Series 3, Photographs, 1975-1980 and undated

Series 4, Press Materials, 1975-1996 and undated

Subseries 1, Clippings, 1975-1995 and undated

Subseries 2, Articles, 1975-1996

Subseries 3, Scrapbooks and Wall Art, 1977-1981 and undated

Series 5, Correspondence, 1975-1985

Series 6, Literacy Activities, 1978-1984

Series 7, Community Service, 1978-1981

Series 8: Audiovisual Materials
Biographical / Historical:
Wallace "Wally" Amos, Jr. (born July 1, 1936) is the founder of the Famous Amos chocolate chip cookie brand. Amos grew up in Tallahassee, Florida before moving to New York City at age twelve. He initially attended the Food Trades Vocational High School, but dropped out to serve in the United States Air Force from 1953-1957. After serving in the military and being honorably discharged, he moved back to New York and began working at the William Morris Agency, where he became the company's first African American talent agent.

In March of 1975, upon the suggestion of a friend, he opened up his first cookie shop in Los Angeles, California. The Famous Amos company was financed with the help of philanthropist celebrities, including Marvin Gaye and Helen Reddy. The cookies became nationally renowned and were sold throughout the United States. As Famous Amos cookies grew in popularity, so did Amos' significance as a celebrity figure. He appeared at book signings alongside entertainers and authors such as Bill Cosby, and he appeared as himself in a 1981 cameo on the television series Taxi.

In 1979, Amos began focusing his attention on advocating for child and adult literacy. He worked with the Literacy Volunteers of America and libraries, and he hosted a television series, Learn to Read, that encouraged literacy and taught children to read. Amos wrote a number of self-help and autobiographical books, includingThe Power in You, 1988 andThe Famous Amos Story, 1983. During this time he also worked as a motivational speaker.

Facing financial difficulties, Amos sold both the Famous Amos Company and the trademarked "Famous Amos" name in 1985. In 1994, Amos started a new muffin business, initially called Uncle Noname Gourmet Muffins, which has since been renamed Uncle Wally's Muffin Company. Wally Amos currently lives in Hawaii.
Related Materials:
Materials at the National Museum of American History

The Division of Work and Industry holds artifacts (Panama hat, an Indian gauze shirt, a tin cookie container, and two paper cookie bags) related to this collection. See accession #:1980.0886.

Materials in Other Organizations

Chicago Public Library, Woodson Regional Library, Vivian G. Harsh Research Collection of Afro-American History and Literature. Wally Papers Amos Papers, 1978-1996 (Accession #1979/01). The collection consists of correspondence, draft copies of manuscripts, memorabilia, awards and books.
Provenance:
Collection donated by Wally and Christine Amos in November, 1980.
Restrictions:
The collection is open for research use.
Rights:
Collection items available for reproduction, but the Archives Center makes no gurantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Cookies  Search this
Hats  Search this
advertising -- Food -- 1970-1990  Search this
African American entrepreneurs  Search this
Shirts, Men's  Search this
Genre/Form:
Advertisements -- 1980-2000
Citation:
Famous Amos Collection, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0112
See more items in:
Famous Amos Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep882d2c7a1-1923-43be-aae1-552bf824336e
EDAN-URL:
ead_collection:sova-nmah-ac-0112
Online Media:

Sosa, Bromley and Aguilar and Associates Records

Advertiser:
Procter & Gamble Company  Search this
Mars, Incorporated  Search this
American Airlines  Search this
Burger King Corporation  Search this
Coca-Cola Company  Search this
Anheuser-Busch, Inc.  Search this
Creator:
Sosa, Lionel  Search this
Sosa, Bromley and Aguilar and Associates (San Antonio, Texas)  Search this
Aguilar, Adolfo  Search this
Bromley, Ernest W.  Search this
Extent:
14 Cubic feet (31 boxes and 1 map folder)
Type:
Collection descriptions
Archival materials
Oral history
Newsletters
Marketing records
Ephemera
Photographs
Commercials
Awards
Advertisements
Ledgers (account books)
Articles
Magazines (periodicals)
Place:
Texas -- 20th century
San Antonio (Tex.)
Date:
1981-1997
Summary:
The collection documents the work of the Sosa, Bromley and Aguilar and Associates advertising agency of San Antonio, Texas.
Scope and Contents:
The collection documents the work of the Sosa, Bromley and Aguilar and Associates advertising agency of San Antonio, Texas. They created advertising for large corporations such as Western Union, American Airlines, Coca-Cola, Mars, Procter and Gamble, Anheuser-Busch, and Burger King. Additionally, they worked on political campaigns for Republican candidates including George W. Bush and Ronald Reagan. Works created for local institutions such as the San Antonio Symphony and Incarnate Word High School are also represented in the collection. Sosa, Bromley and Aguilar were pioneers in developing advertising strategies to appeal to Latino consumers.

This collection includes internal corporate documentation such as awards, financial reports, marketing strategies, advertisement samples and newsletters, as well as newspaper and magazine articles. The majority of the collection consists of audiovisual materials in D2, BetacamSP, 3/4" U-Matic and 1" videotape formats. The audiovisual materials contain commercials, casting calls/auditions, director reels, public service announcements, focus groups sessions and more. Six hours of oral histories with the principals and transcriptions of the interviews are also included in the collection. Prominent sections of the collection include advertisements created for the Center for Disease Control to address misconceptions about AIDS in Latino communities, as well as photographs, an audiocassette, and public service announcements pertaining to the life and death of singer Selena Quintanilla-Pérez.
Arrangement:
This collection is divided into five series:

Series 1: Background Materials, 1980-2015

Series 2: Financial Materials, 1983-1989

Series 3: Clippings, 1988-1999

Series 4: Advertisements, 1988-1995

Series 5: Audiovisual Materials, 1988-1997
Biographical / Historical:
Lionel Sosa (b. 1939) is from San Antonio, Texas and is of Mexican descent. His first venture as an entrepreneur was starting a graphic design studio called Sosart which later developed into an advertising agency. Ernest Bromley (b.1951), of Puerto Rican and Canadian descent, joined the company in 1981 while employed at the University of Texas, San Antonio as a researcher. Bromley's background in acculturation, advertising and consumer research provided a unique perspective for the newly developed Sosa and Associates. Adolfo "Al" Aguilar (b. 1955), also of Mexican descent, studied advertising and marketing at the University of Texas, Austin. Aguilar worked for Coca-Cola's first Hispanic Marketing Department when he began meeting with Sosa and Bromley. Eventually, Aguilar helped bring the Coca-Cola account to Sosa Bromley and Associates. This successful transfer ultimately led to the development of Sosa, Bromley and Aguilar and Associates.
Related Materials:
Materials in the Archives Center:

López Negrete Communications Advertising Collection (NMAH.AC.1413)

Hector and Norma Orcí Advertising Agency Records (NMAH.AC.1384)

Association of Hispanic Advertising Agencies Collection (NMAH.AC.1343)

Dolores Valdes-Zacky Papers (NMAH.AC.1394)

Castor Advertising Corporation Collection (NMAH.AC.1461)

Spanish Language Television Collection (NMAH.AC.1404)

Goya Foods, Inc. Collection, 1960-2000 (NMAH.AC.0694)
Separated Materials:
Items relating to this collection were donated to the Division of Numismatics and Division of Work and Industry. See accessions: 2002.0007.0517 (Tetradrachm coin); 2015.0080.01 (1988 Clio Award Trophy Hispanic Advertising AIDS Campaign); 2015.0080.02 (Promotional Mug); 2015.0080.05 (Promotional Watch); 2016.3049.02 (1993 Clio Award for Hispanic Market Coca Cola Classic); 2015.0080.06 (1990 Adweek Plaque); 2015.0080.03 (1995 Selena Commemorative Pin).
Provenance:
Donated to the Archives Center in 2015, by Lionel Sosa, Ernest Bromley and Adolfo Aguilar.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising campaigns  Search this
Advertising agencies -- 1980-2000  Search this
Advertising executives  Search this
advertising -- Soft drinks  Search this
advertising -- Food  Search this
advertising -- Confectionery  Search this
advertising -- Beverages  Search this
advertising -- Brand name products  Search this
advertising -- Audio-visual materials  Search this
advertising -- Alcoholic beverages  Search this
advertising -- 1980-2000  Search this
advertising -- Airlines  Search this
Minorities in advertising  Search this
Television advertising -- 1980-2000  Search this
advertising -- History  Search this
Genre/Form:
Oral history
Newsletters
Marketing records
Ephemera -- 20th century
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1980-2000
Commercials
Awards
Advertisements -- 1980-2000
Ledgers (account books)
Articles -- 20th century
Magazines (periodicals) -- 20th century
Citation:
Sosa, Bromley and Aguilar and Associates Records, 1981-1997, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1351
See more items in:
Sosa, Bromley and Aguilar and Associates Records
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8a3bdd409-27fb-4e40-b857-c9c89be33190
EDAN-URL:
ead_collection:sova-nmah-ac-1351
Online Media:

Magellan Systems Corporation GPS Records

Creator:
Magellan GPS  Search this
Extent:
12 Cubic feet (14 boxes)
Type:
Collection descriptions
Archival materials
Correspondence
Notebooks
Instructional materials
Design drawings
Photographs
Notes
Memorandums
Manuals
Videocassettes
Reports
Press releases
Advertisements
Clippings
Audio cassettes
Articles
Date:
1978-2005
bulk 1986-1998
Summary:
The Magellan Systems Corporation Records document various aspects of the development of several different Magellan GPS devices through engineering, research, design, manufacturing, and marketing records. Magellan Systems Corporation introduced the first hand-held differential GPS product and the conpany's focus was on research, product engineering, and design activities for GPS receivers. The collection includes correspondence and internal company reports and memoranda; design drawings; research notes; engineering notebooks, technical notes, schematics; photographs, slides and negatives; video and audiocassettes; advertisements; product literature, magazine articles and newspaper clippings; press releases; and user guides and manuals.
Scope and Contents:
The Magellan Systems Corporation Records document various aspects of the development of Magellan GPS devices, including the engineering, research, design, manufacturing, and marketing of the devices. The collection includes correspondence and internal company reports and memoranda; design drawings; research notes; engineering notebooks, technical notes, schematics; photographs, slides and negatives; video and audiocassettes; advertisements; product literature, magazine articles and newspaper clippings; press releases; and user guides and manuals. In Series 1, Operational Materials, Subseries 3, Weekly Reports, 1988-1996, provides an excellent overview of the issues facing the company and what actions/decisions were made and in Series 3, Engineering and Product Development Materials, Subseries 8, Technical Product Development Seminars provide a good foundation for understanding what the product development staff accomplished.

The core team of players who developed, tested and brought to market the GPS devices included: Janice Jones Blankenhorn, Gary Barta, John Foukos, Randy Hoffman, Norm Hunt, Sab Ifune, Don Rea, Dennis Rich, Ed Tuck, Jon Vavrus, Larry Weill, Val Fife Wong, and James Yuan. The majority of the core team were software and hardware engineers as well as mechanical designers. Their energy, enthusiasm, vision, and unwillingness to fail produced the first handheld commercial GPS receiver in 1989 and Magellgan was the first company to make GPS devices affordable to consumers.

Series 1, Operational Materials, 1988-1993, is divided into four subseries: Subseries 1, Organizational Materials, 1988-1994; Subseries 2, Strategic and Operating Plans, 1989-1995; Subseries 3, Weekly Reports, 1988-1996; and Subseries 4, Company Newsletters, 1991-1992.

Subseries 1, Organizational Materials, 1988-1994, consists of an organizational chart detailing Magellan's corporate structure, a document discussing the communication and functional objectives of the company, and a company Christmas card. The Orbital Sciences Corporation profile was prepared by Alex. Brown and Sons Incorporated and provides an overview of the ORBCOMM system technology, a two-way data-only personal communications service.

Subseries 2, Strategic and Operating Plans, 1989-1995, consists of a variety of strategic and operational plans for the company. The plans are arranged chronologically.

Subseries 3, Weekly Reports, 1988-1996, consists of handwritten and typescript reports primarily from Randy Hoffman, president and CEO of Magellan and Gary Barta, Senior Engineer and Vice President of engineering. The reports document issues that include, personnel issues, product development, technological developments, military orders, investments, marketing and sales, financial issues, orders, resource activities, and future activities. The subseries is arranged chronologically and provides an excellent overview of the issues facing the company and what actions/decisions were made.

Subseries 4, Company Newsletters, 1991-1992, consists of two external company newsletters, The Global Navigator, 1991 and The Magellan Explorer, 1992. The Global Naviagtor was created for the marine market and was sent to all NAV PLUS owners as well as dealers.

Series 2, Correspondence, 1989-1994 and undated, is divided into two subseries: Subseries 1, Customer Correspondence, 1989-1993 and Subseries 2, Business Correspondence, 1989-1994 and undated. The customer-related correspondence consists of letters from users of Magellan GPS units (primarily maritime-related) and their feedback about the product. Some color photographs are included. The business-related correspondence consists of records of conversations, invoices, suggestions for strategic planning, correspondence between Randy Hoffman and the Boundary Found, and the agreement and plan for the merger of Orbital Sciences Corporation and Magellan Corporation in 1994.

Series 3, Engineering and Product Development Materials, 1978-1998, consists of ten subseries: Subseries 1, Product Development, 1989-1994; Subseries 2, Engineering Notebooks, 1987-1996; Subseries 3, Technical Notes, 1978-1994; Subseries 4, Breadboard Design, 1986-1994; Subseries 5, First Generation (NAV 1000/NAV 1200), 1985-1994; Subseries 6, Second Generation, 1988-1996; Subseries 7, Third Generation, 1986-1994; Subseries 8, Swiss Army Chip (SAC) Development, 1987-1995; Subseries 9, Technical Products Development Seminars, 1997-1998; Subseries 10, Specifications, 1992-1994 and Subseries 11, TriQuint Semiconductor Materials, 1986-1992.

Subseries 1, Product Development, 1989-1994, consists of documentation related to product development at Magellan. There are sketches for the third generation of GPS products, descriptive materials for the Meridian Plus and third generation receiver, testing data from the Forest Service using GPS in the wilderness near Missoula, Montana, and position description for the director of product engineering at Magellan outlining the skills and responsibilities.

Subseries 2, Engineering Notebooks, 1987-1996, consists of bound, paginated and handwritten notebooks belonging to two Magellan engineers, Janice Jones Blankenhorn, senior software engineer and Don Rea, director of engineering. Each of Don Rea's notebooks contains a page of handwritten annotations made in 2010 describing the contents. Don Rea's 1987 notebook contains documentation on the original Magellan breadboard, custom digital chip (SAC 1), and the digital board design and test, all of which deal with the first generation of the NAV 1000. Rea's 1986 and 1988 notebook contains information about the first generation of software used, GaAS chips, radio frequency (RF) board, second generation (NAV 5000), design work for Swiss Army Chips (SACs), SAC2 digital chip, SAC2B, and the SAC3 chip. Don Rea's 1993-1995 notebook contains notes on the testing of the SAC5, SAC5M and SAC6 custom digital integrated circuit for the third generation.

Subseries 3 Technical Notes, 1978-1994, consists of handwritten and typescript notes of Gary Barta, Janice Jones Blankenhorn, John Foufos, Janice Intyre, Don Rea, Larry Weill, and James Yuan. Where possible, file level information about what the notes relate to and the Magellan staff member who wrote the notes is listed. Much of the documentation consists of equations, algorithms, sketches, block diagrams, and narrative describing processes and research. The subseries is loosely arranged chronologically.

Subseries 4, Breadboard Design, 1986-1994, consists of memoranda, technical notes, drawings, and sketches detailing the radio frequency breadboard design. Magellan's first-generation breadboard, circa 1987, was developed by the team of Janice Jones Blankenhorn, Val Fife Wong, Ed Tuck, Norm Hunt, Sab Ifune, Gary Barta, Larry Weill, Randy Hoffman, and Don Rea.

Subseries 5, First Generation (NAV 1000/NAV 1200), 1985-1994, consists of technical notes, design notes, memoranda, drawings, and blueprints documenting the development of the first generation (primarily the NAV 1000/NAV 1200), handheld GPS unit produced by Magellan. The first generation of GPS were single channel receivers and were quite simple. The NAV 1000 was 8.75" x 3.5" x 2.25" and weighed only 1.5 pounds. The NAV 1000 converted GPS satellite information into a satellite/navigation (sat/nav) positioning. It used Gallium arsenide (GaAs) a compound of the elements gallium and arsenic, and monolithic microwave integrated circuit (MMIC) technology to reduce its size and power consumption. GaAs is a semiconductor used in the manufacture of devices such as microwave frequency integrated circuits, monolithic microwave integrated circuits, infrared light-emitting diodes, laser diodes, solar cells, and optical windows. The device sold for approximately $3,000 dollars.

Subseries 6, Second Generation, 1988-1996, consists of technical notes, design notes, memorandums, drawings, and blueprints documenting the development of the second generation (primarily the NAV 5000) handheld GPS unit produced by Magellan. The NAV 5000 used five channels working simultaneously to locate and collect data from GPS satellites. The units GaAs circuitry rapidly processed the data received from the satellites to compute current location, altitude, velocity and navigation in under one minute. The NAV 5000 was designed primarily for marine use. Other second generation products included: OEM Brain, OEM 1/2 Brain, Nav 500 Pro, NAV 100M5, Skaynav, Fieldpro, NAV 5200 PM, NAV 5000A, NAV 5000D, DX, DLX, Pro mark V, and the Map 7000.

Subseries 7, Third Generation, 1986-1994, consists of technical notes for the development of the third generation (primarily Meridian and Trailblazer models) of Magellan GPS devices. Third generation models were intended for the lower end of the GPS market and were compact hand-held (size, weight, battery life) and a retail price that was reasonable. Other third generation devices included: the meridian, Trailblazer, AIV10 OEM, Skatblazer, NAV 6500 PM, Meridian/TB/SB XL, NAV 1200 Pm, NAV 1200 XL PM, NAV DLX 10, Promark X, and the Pro Mark X-CM.

Subseries 8, Swiss Army Chip (SAC) Development, 1987-1995, consists of technical notes, diagrams and drawings, and specifications for the development of a digital chip used in Magellan GPS products. Don Rea and Norm Hunt of Magellan are credited with naming the chip. The chip combined several elements--GPS DPS channels, correalators, real time clock, alarm timer, interval timer, keyboard interface, display interface, precise timing, power sequencing, memory decoding, code generators, and beeper driver, to name a few--which allowed the development team reduce the overall power, size, and cost of the chip. Magellan outsourced the manufacture of the SAC.

Subseries 9, Technical Products Development Seminars, 1997-1998, consists of documentation for nine seminars in a series of technology seminars initiated by the product develpment group at Magellan. The seminars were created to keep all staff up to date on past, present, and future technology developments at Magellan. The nine seminars cover the history of Magellan GPS technology and address specific areas of development such as antennas, circuits, signal processing, software, navigation needs, and radio frequency. Other information includes tables providing comparisons for the first, second, and third generations, timelines, SAC chip characteristics, and product shipping dates. The seminars provide a good foundation for understanding what the product development staff accomplished. Researchers should consult Series 8 which documents some of the technical seminars.

Subseries 10, Specifications, 1992-1994, consists of preliminary, functional, and system requirements describing technical characteristics for several Magellan products.

Subseries 11, TriQuint Semiconductor Materials, 1986-1992, consists of materials documenting TriQuint Semiconductor, Inc.'s work. TriQuint was a division of Tektroninix, Inc., a manufacturer of analog and mixed signal gallium arsenide (GaAs) integrated circuit products. TriQuint supplied custom radio frequency (RF) and Gallium arsenide (GaAs) chips for Magellan's hand-held GPS systems and tested its chips. Documentation includes trip summaries and observations to TriQuint by Don Rea, a Magellan engineer as well as technical drawings, memorandums, development schedules, invoices, purchase orders, and tests results, production quantity and costs, and specifications. In 1986, Don Rea met Gary Barta, then principal engineer at TriQuint through his frequent visits to the company. Barta led the engineeering development of the an integrated circuit which combined the GPS L-band low-noise pre-amplifier, UHF local oscillator, down converter and high speed digital divisers on a single gallium-arsenide chip. Nothing like this had been done before for a cost senstive commerical application. Barta later joined Magellan in November 1988 as Vice President of Engineering and made the chip he had designed actually work in the environment of a hand-held product.

Series 4, Marketing and Promotional Materials, 1985-1997, is divided into six subseries: Subseries 1, Market Research, 1985-1993 and undated; Subseries 2, Product Literature, circa 1990s; Subseries 3, Advertisements, 1988-1995 and undated; Subseries 4, Press Releases, 1988-1996; Subseries 5, Presentation Materials, 1990-[1997?] and undated; and Subseries 6, Newspaper and Magazine Clippings, 1988-1996 and undated. The series consists of product literature, advertisements, press releases, presentation materials, and newspaper and magazine clippings about Magellan products as well as competitors.

Subseries 1, Market Research, 1985-1993 and undated, consists of market research data in the form of reports prepared by Merrill Lynch, Simmons Market Research Bureau, J & H Instruments, and others, directed interviews and focus group data. There are directed interviews and discussion documentation from 1986 with Coast Guard Rescue, survival trainers, surveyors, hunters, harbor patrols, expeditionists, and mountaineer trainers providing detailed feedback into experiences with the product. The focus group information consists of transcribed interviews, survey text, selection criteria, participant lists, invoices, and technical drawings and mock-ups for the marine, outdoor and hunting markets.

Subseries 2, Product Literature, circa 1990s, consists of one file folder of product information sheets detailing specifics about Magellan products such as the NAV 1000, NAV 5000DX, NAV 1000 PRO/Geolink, NAV 5200, NAV 1000M, Meridian GPS, ProMARK V, GPS 2000, and the Global Satellite Communicator (GSC) 100.

Subseries 3, Advertisements, 1988-1995 and undated, consists of point of purchase ads, artwork and transfer designs for Magellan products. There are some oversize drawings (copies of blueprints) with the transfer design materials.

Subseries 4, Press Releases, 1988-1996, consists of press releases and one press kit containing biographies of staff members, black-and-white prints of Randy D. Hoffman, President and Chief Executive Officer, prints of the NAV 1000, and press releases introducing the NAV 1000. The marine outdoor press releases also contain 1993 dealer price lists for the Trailblazer, Meridian, NAV 5000DX, NAV 5200DX, and the mimimum advertised price policy for 1993.

Subseries 5, Presentation Materials, 1990-[1997?], consists primarily of staff presentation materials used to promote Magellan products. There is one bound presentation, Magellan Systems Corporation Management Presentation, undated, prepared by Merrill Lynch, that provides documentation about the company (an overview), market segments, competition, sales and marketing, product development, technology, manufacturing, and a financial overview.

Subseries 6, Newspaper and Magazine Clippings, 1988-1996 and undated, consists primarily of magazine articles. The articles appeared in a variety of publications and included Defense Electronics, Southern Boating, Maritime Reporter, Cruising World, Boating the Journal of the Sport, International Defense Review, and Navigation News. The subseries is arranged chronologically.

Series 5, User Guides and Manuals, 1989-2005 and undated, consists of training, reference, and user guides for the consumer who purchased Magellan products. The guides are primarily spiral bound and some are annotated. Multiple copies of some years exist. The series is arranged chronologically.

Series 6, Financial Materials, 1991-1995 and undated, consists of stock information, a Securities and Exchange Commission registration statement, correspondence, registration rights agreements, preferred stock purchase agreements, agreement and plan of merger documents between Magellan Corporation and Orbital Sciences Corporation (November 1994), and two floppy discs (3 1/2" and 5") containing information about the company and its staff.

Series 7, Photographs and Slides, 1987-1995 and undated, consists of slides, negatives, transparencies, and color and black-and-white prints of Magellan products. Many of the images document early product concepts, and there are some promotional and publicity materials. There is one folder of photographs with images of employees from 1989.

Series 8, Audiovisual Materials, 1991-1998 and undated, consists of 1/2" VHS, BETA Cam SP, and 8 mm video cassettes documenting technical seminars presented by Magellan Systems Corporation staff and instances of Magellan products featured in news segments. Researchers consult the technical seminar documentation in Series 3, Engineering and Product Development Materials. The series is arranged chronologically.
Arrangement:
Collection arranged into eight series.

Series 1, Operational Materials, 1988-1993

Subseries 1, Organizational Materials, 1988-1994

Subseries 2, Strategic and Operating Plans, 1989-1995

Subseries 3, Weekly Reports, 1988-1996

Subseries 4, Company Newsletters, 1991-1992

Series 2, Correspondence, 1989-1994 and undated

Series 3, Engineering and Product Development Materials, 1978-1998

Subseries 1, Product Development, 1989-1994

Subseries 2, Engineering Notebooks, 1987-1996

Subseries 3, Technical Notes, 1978-1994

Subseries 4, Breadboard Design, 1986-1994

Subseries 5, First Generation (NAV 1000/NAV 1200), 1985-1994

Subseries 6, Second Generation (NAV 5000), 1988-1996

Subseries 7, Third Generation, 1986-1994

Subseries 8, Swiss Army Chip (SAC) Development, 1987-1995

Subseries 9, Technical Product Development Seminars, 1997-1998

Subseries 10, Specifications, 1992-1994

Subseries 11, TriQuint Semiconductor, 1986-1992

Series 4, Marketing and Promotional Materials, 1985-1997

Subseries 1, Market Research, 1985-1993 and undated

Subseries 2, Product Literature, circa 1990s

Subseries 3, Advertisements, 1988-1995 and undated

Subseries 4, Press Releases, 1988-1996

Subseries 5, Presentation Materials, 1990-[1997?]

Subseries 6, Newspaper and Magazine Clippings, 1988-1996 and undated

Series 5, User Guides and Manuals, 1989-2005 and undated

Series 6, Financial Materials, 1991-1995 and undated

Series 7, Photographs and Slides, 1987-1995 and undated

Series 8, Audiovisual Materials, 1991-1998 and undated
Biographical / Historical:
Ed Tuck of the Boundary Fund, a venture capital firm specializing in technologies founded the Magellan Systems Corporation in 1986 and served as its director from 1986 to 1993. Tuck assembled the initial team of Norm Hunt, Larry Weill, Val Wong, and Sab Ifune to conduct a feasibility study in early 1986 to pursue commercial markets for products based on global positioning system (GPS) technology. Magellan introduced the first handheld commercial GPS receiver in 1989 and was the first company to make GPS devices affordable to consumers. Magellan introduced the first handheld commercial GPS receiver in 1989 and was the first company to make GPS devices affordable to consumers. The company successfully introduced GPS products into the marine, professional, military and automotive and general aviation markets.

The Global Positioning System (GPS) began as a United States Department of Defense Program in the 1960s with a navy system known as Transit (first satellite navigation system). Two other projects soon followed, Timation (satellite to broadcast accurate time reference) and Air Force Project 612B, which began in the 1970s. In 1973, the development of the Navigation Signal Timing and Ranging Global Positioning System (NAVSTAR) began under the management of the Air Force. Designed by the military, the system provided twenty-four positioning satellites under all- weather conditions using passive (non-transmitting) receivers. This kept a user's presence from being detected as a result of the receiver. Although primarily for military use, the system also offered a less-precise coded signal for civilian use.

GPS uses a group of twenty-four earth-orbiting satellites which broadcast continuously. The data being broadcast can be processed by a portable receiver to determine a user's position, velocity and time. GPS has three parts: 1) space part with twenty-four satellites; 2) ground part with monitor and 3) user part with receivers that process the signals and calculate position.

In the spring of 1986, the Magellan team published a specification for a custom mixed signal RF (radio frequency) integrated circuit and by fall 1986, had a breadboard (used in prototyping of electronics) and began software development and testing. Magellan focused its research, product engineering, and design activities on the development of GPS receivers that were application-specific, software-intensive, reliable, lower power, easy to use, and affordable.

From 1986 to 1988, the Boundary Fund provided the venture capital for feasibility studies and the initital product design. By 1988, the company occupied its first stand-alone facility in Monrovia, California with thirty-five employees. In May 1989, the company's first product, the NAV 1000, shipped, and in that same year, the company entered the military market with the NAV 1000M. The company entered the professional market in January 1990 with the NAV 1000 PRO, the world's first hand-held GPS product. By 1991, Magellan moved to a new facility in Dimas, California and introduced advanced five-channel technology. It also incorporated in the United Kingdom (UK) as Magellan Systems to handle product distribution in the rest of the UK and Europe.

The SkyNAV 5000 was introduced in 1992 for the general aviation market, and in the same year, hand-held differential GPS technology for the marine market appeared. Magellan was purchased by Orbital Sciences Corporation in 1994. In 2001, Thales Group purchased the Magellan division of Orbital Sciences, and the company became known as Thales Navigation. In 2006, a private equity firm, Shah Capital Partners, and other investors purchased Thales Navigation, and the company was officially renamed Magellan Navigation. Magellan (also known as MiTAC Digital Corporation) is a wholly-owned subsidiary of MiTAC International Corporation and promotes and sells products and services under the Magellan brand name. Magellan is headquartered in Santa Clara, California.
Related Materials:
The Division of Work and Industry holds related artifacts (GPS receivers, computer electronics boards, computer chips, antennas, packaging, components, circuit boards, keyboards, a Swiss Army Chip (SAC), and receiver brackets). See Accession numbers 2010.0117; 2010.0118; 2010.0151; 2010.0152; 2010.0153; 2010.0154 and 2010.0155.
Provenance:
Donated to the Archives Center in 2010, by MiTAC Digital Corporation through Michael Williams, Director of Marketing and Gary Barta, Janice Itnyre, Jean Tuck McGregor, Donald Rea, Edward F. Tuck, Lawrence R. Weill, and James P. White.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Navigation  Search this
Navigation equipment and supplies  Search this
Global Positioning System  Search this
GPS receivers  Search this
Satellites  Search this
Genre/Form:
Correspondence -- 1950-2000
Notebooks
Correspondence -- 2000-2010
Instructional materials
Design drawings
Photographs -- 1980-2000
Notes
Photographs -- Black-and-white negatives -- 2000-2010
Photographs -- Black-and-white negatives -- 1950-2000
Memorandums -- 1950-2000
Manuals
Memorandums -- 2000-2010
Videocassettes
Reports
Press releases
Reports -- 2000-2010
Advertisements -- 1980-2000
Reports -- 1950-2000
Photographs -- 2000-2010
Clippings -- 2000-2010
Photographs -- Color transparencies -- 2000-2010
Photographs -- Color transparencies -- 1950-2000
Audio cassettes -- 1990-2000
Audio cassettes -- 1980-1990
Clippings -- 1950-2000
Audio cassettes -- 2000-2010
Articles
Advertisements -- 2000-2010
Citation:
Magellan Systems Corporation GPS Records, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.1214
See more items in:
Magellan Systems Corporation GPS Records
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep827a765bf-f29b-450e-89c1-91d8e5777a4a
EDAN-URL:
ead_collection:sova-nmah-ac-1214
Online Media:

Goya Foods, Inc. Collection

Creator:
Unanue, Prudencio  Search this
Goya Foods, Inc.  Search this
Unanue family  Search this
Extent:
20 Cubic feet (62 boxes, 6 oversize folders)
8 Sound recordings
15 Video recordings
Type:
Collection descriptions
Archival materials
Sound recordings
Video recordings
Photographs
Packaging
Calendars
Clippings
Color prints (photographs)
Date:
undated
1856-2000
bulk 1960-2000
Summary:
Goya Foods, Inc., supported the cultural life of various communities in the United States and Puerto Rico. The company's current headquarters is in Secaucus, New Jersey. Photographs, calendars, sales promotional materials, cookbooks, packaging, and news clippings. Photographs depict primarily company sponsored events, but a few are family pictures.
Scope and Contents:
The Goya Foods, Incorporated Collection documents the history of the company from the 1960s to 2000. (A few earlier documents pertaining to Unanue and Sons and family photographs can be found in the collection, as well.) Materials include photographs, calendars, sales promotional materials, cookbooks, recipe packages, point-of-purchase items, and box and can labels, scrapbooks, and clippings files. Sound recordings, televisions advertisements, and anniversary video productions are also included. The material documents sales meetings, plant activities, and workers' events as well as the office life of the company and the philanthropic efforts and community activities of Goya Foods, Incorporated. Series 1, History and Biography 1960s-1990s, includes photographs and biographies of the Unanue family members. Also includes company anniversary programs. Series 2, United States Publicity Materials, 1970-2000, undated, contains extensive files of news clippings (compiled by an outside agency) arranged in chronological order. Also, press releases and publicity materials and copies of the newsletter La Voz Femenina[2], 1982-1989. Series 3, United States Photographs, 1960s-1990s, includes photographs of Goya "sponsored" activities, which took place in the United States. The majority of the photos are unlabeled and undated. The series is divided into twelve subseries. Subseries 3.1, Parades and Festivals, 1966-1999, include parades and festivals which Goya participated in, mainly in New York City and New Jersey. For many parades, Goya created a special float for participants to ride on. Many parades feature pageant contestants (see Subseries D). Tito Puente is a frequent performer. Subseries 3.2, Parties and Banquets, 1970s-1990s, include many of the banquets and parties included are related to the various parades and pageants, this may or may not be obvious from looking at the photographs. Also included are employee parties. Subseries 3.3, Community Events, 1970s-1990s, Goya prides itself on its civic work within the Hispanic communities of the United States. This subseries reflects many of the events Goya has sponsored or been a part of, including its support of the Manhattan Valley Golden Age Senior Center and Casa de Don Pedro, a home for children. Subseries 3.4, Pageants, 1980s-1990s, include beauty pageants sponsored throughout the 1980s and 1990s, usually associated with a community parade (for example, a Dominican Parade Pageant). Sometimes the photos from the pageants and related events are included, though the parades themselves can be found in Subseries A. Subseries 3.5, Employees, Plants, and Offices, 1960s-1990s, include photographs of Goya employees (both line workers and executives), offices, and plant facilities. Events in which employees participated (dances, parties, and picnics) are included here. Subseries 3.6, Awards, 1970s-1990s, include awards given to the Unanues or Goya Foods, Incorporated by various organizations and awards given to others by Goya. Subseries 3.7, Celebrities, 1980s-1990s, mainly events with celebrities in attendance. Prominent people include: Cardinal Cooke, Gloria Estefan, Michael J. Fox, Ed Koch, Spike Lee, David Letterman, Olga Elena Mattei, and Tito Puente. Subseries 3.8, Sporting Events, Teams, and Awards, 1970s-1990s, soccer, baseball, bowling, volleyball, and softball teams are included, as well as little league teams and sporting workshop participants (mainly children with "professional" players). Teams are mostly Goya sponsored, though some professional players appear. Subseries 3.9, Concerts, 1980s-1990s, include Tito Puente, Eddie Palmieri, and Willie Colón concerts at Penns Landing, plus multi-city Festival de Musica Goya, 1990. Subseries 3.10, Trade Shows, 1966, 1980s, include Food expositions, trade shows, and demonstrations. Subseries 3.11, Travel, 1970s-1990s, trips taken by [presumably] Goya employees. Santo Domingo, Peru, and Haiti were destinations. Subseries 3.12, Unidentified, 1970s-1990s Sub-subseries 3.12.1, Parade related events, 1980s-1990s Sub-subseries 3.12.2, Other, 1970s-1990s Series 4, United States Corporate Materials, 1960s-1990s, includes product labels and packaging, advertising materials, press kits, and memos. Series 5, Puerto Rican Publicity Materials, 1980s-2000, consists of publications arranged chronologically within each title. Series 6, Puerto Rican Photographs, 1960s-2000; undated, include photographs documenting events sponsored by Goya in Puerto Rico. The majority of the photographs were not identified or dated. The items that could be identified were arranged by subject including parades, parties, banquets, community events, employees, plants, offices, award ceremonies, sporting events, travel and products. Subseries 6.1, Parades, 1977, include images from one parade, Reina el Dario la Prenza. Subseries 6.2, Parties and Banquets, 1970-1996, primarily document employee parties. Subseries 6.3, Community Events, 1972-1999; undated, documents Goya's involvement with the Puerto Rican community and some of the events that the company sponsored. Subseries 6.4, Employees, Plants, and Offices, 1961-1999, undated, include images of Goya employees (both line workers and executives), offices, and plant facilities. Events in which employees participated (dances, parties, and picnics) are included here.

Subseries 6.5, Awards, 1970s-1996; undated, awards given to the Unanues or Goya Foods, Incorproated by various organizations and awards given to others by Goya. Subseries 6.6, Sporting Events, Teams, and Awards, 1970s, contains one (1) folder of sporting events and teams sponsored by Goya. Subseries 6.7, Travel, 1960s; undated, document trip(s) taken by [presumably] Goya employees primarily to Boca Cagrejos and Puerto Rico. Subseries 6.8, Products, 2000, undated, contain images of Goya products and of a photograph shoot for an advertisement. Series 7, Puerto Rican Corporate Materials, 1970s-2000, included are office forms, blank letterhead, advertising materials, press kits, annual reports, and newsletters. Series 8, Audiovisual Materials, 1990s; undated, consists of commercials and biographical programs on the Unanues. ** No reference copies exist for most audiovisual materials; please see the Reference Archivist for availability in viewing.
Arrangement:
The collection is arranged in eight (8) series: Series 1, History and Biography 1960s-1990s, Series 2, United States Publicity Materials, 1970-2000; undated Series 3, United States Photographs, 1960s-1999; undated Subseries 3.1, Parades and Festivals, 1966-1999 Subseries 3.2, Parties and Banquets, 1970s-1990s Subseries 3.3, Community Events, 1970s-1990s Subseries 3.4, Pageants, 1980s-1994 Subseries 3.5, Employees, Plants, and Offices, 1960s-1990s Subseries 3.6, Awards, 1970s-1990s Subseries 3.7, Celebrities, 1980s-1990s Subseries 3.8, Sporting Events, Teams, and Awards, 1970s-1990s Subseries 3.9, Concerts, 1987-1990; undated Subseries 3.10, Trade Shows, 1966-1994; undated Subseries 3.11, Travel, 1970s-1996 Subseries 3.12, Unidentified, 1970s-1990s Sub-subseries 3.12.1, Parade related events, 1983-1993 Sub-subseries 3.12.2, Other, 1970s-1992; undated Series 4, United States Corporate Materials, 1960s-1990s Series 5, Puerto Rican Publicity Materials, 1980s-2000 Series 6, Puerto Rican Photographs, 1960s-2000; undated Subseries 6.1, Parades, 1977 Subseries 6.2, Parties and Banquets, 1970-1996 Subseries 6.3, Community Events, 1972-1999, undated Subseries 6.4 Employees, Plants, and Offices, 1961-1999, undated Subseries 6.5, Awards, 1970s-1996, undated Subseries 6.6, Sporting Events, Teams, and Awards, 1970s Subseries 6.7, Travel, 1960s, undated Subseries 6.8, Products, 2000, undated Series 7, Puerto Rican Corporate Materials, 1970s-2000; undated Series 8, Audiovisual Materials, 1990s, undated
Biographical / Historical:
Prudencio Unanue (1886-1976) was born in the Basque region of northern Spain. He immigrated to the island of Puerto Rico in 1902 and married Carolina Casal (1890-1984) in 1921. In 1916, he moved to New York where he studied business and worked for a customs agency. Missing the tastes and smells of home cooking, the Unanues believed that there was an expanding immigrant market for the ingredients of "authentic Spanish cuisine." In 1936, they opened Unanue, Incorporated, a warehouse on Duane Street in lower Manhattan, to supply corner stores or bodegas. Over thirty years, the Unanue and Sons import business grew tremendously. Eventually, the business began to do its own food processing, canning, and packaging. In 1958, Goya Foods bought its first factory in Brooklyn, New York. The Unanues and Sons Company purchased the name "Goya"[1] in 1936 from a Moroccan sardine supplier for one dollar. In 1946, the company changed its name to Unanue and Sons, Incorporated. It assumed the name Goya Foods, Incorporated in 1961, although it had used the name Goya for its products since 1936. Goya Foods Company continued to innovate, pioneering television advertising in Puerto Rico. During the 1960s, Goya Foods sought out opportunities to expand its customer base as larger numbers of Caribbean immigrants moved into the United States. By sponsoring music festivals, sports teams, and other activities Goya Foods supported the cultural life; parades, beauty pageants, festivals, of various communities in the United States and Puerto Rico. In 1974, Goya Foods moved to its current office headquarters and factory building in Secaucus, New Jersey. By 2000, Goya owned factories in upstate New York, California, Illinois, New Jersey, Massachusetts, Texas, Florida, as well as Puerto Rico, the Dominican Republic, and Spain.
Footnotes:
[1] Francisco de Goya (1746-1828) was an influential Spanish artist whose paintings reflected the historical upheavals of his time. For many, the art of Francisco de Goya truly revealed Spain because he painted all of its people.

[2] Note that words in Spanish are set off in italics; periodical titles are underlined.
Related Materials:
Government of Puerto Rico Division of Community Education Posters, Teodoro Vidal Collection, and Tito Puente Papers.
Separated Materials:
The Division of Culture and the Arts (now Division of Cultural and Community Life) holds items related to this collection including promotional items, display props, a neon sign, products and containers, and clothing. See accession number, 1999.3017.
Provenance:
This collection was donated to the National Museum of American History in 1999 by Goya Foods, Inc. through Rafael Toro, Director of Public Relations.
Restrictions:
The collection is open for research use. Physical Access: Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. Technical Access: Do not use when original materials are available on reference video or audio tapes.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising -- Food  Search this
advertising -- 1950-2000  Search this
Parades -- United States  Search this
Ethnic food industry  Search this
Family-owned business enterprises  Search this
Food  Search this
Genre/Form:
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1950-2000
Packaging
Calendars
Clippings -- 20th century
Color prints (photographs)
Citation:
Goya Foods, Incorporated Collection, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0694
See more items in:
Goya Foods, Inc. Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8c1b0ecb2-d7ba-4cbc-be13-e690d70fe68d
EDAN-URL:
ead_collection:sova-nmah-ac-0694
Online Media:

Printed advertisements, circa 1980s-2000

Collection Creator:
Unanue, Prudencio  Search this
Goya Foods, Inc.  Search this
Unanue family  Search this
Container:
Box 62, Folder 2.5
Type:
Archival materials
Collection Restrictions:
The collection is open for research use. Physical Access: Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. Technical Access: Do not use when original materials are available on reference video or audio tapes.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Goya Foods, Incorporated Collection, Archives Center, National Museum of American History
See more items in:
Goya Foods, Inc. Collection
Goya Foods, Inc. Collection / Series 4: United States Corporate Materials
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8cb2e44bc-930d-46bb-9ed3-2c036fd620bf
EDAN-URL:
ead_component:sova-nmah-ac-0694-ref557

The "Pepsi Generation" Oral History and Documentation Collection

Topic:
Pepsi-Cola World
Pepsi-Cola (soft drink)
Creator:
Ellsworth, Scott, Dr.  Search this
Extent:
7.7 Cubic feet (32 boxes)
Type:
Collection descriptions
Archival materials
Audiocassettes
Commercials
Interviews
Oral history
Videotapes
Date:
1938-1986
Summary:
The Pepsi Generation Collection is the result of an oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.
Scope and Contents:
At the core of the "Pepsi Generation" Oral History and Documention Collection are oral history interviews with individuals involved with Pepsi-Cola and its advertising campaigns. In addition to the oral histories there are research files which include an almost complete run of Pepsi-Cola World, interview abstracts, print advertising, and television commercials from Pepsi's best-known advertising campaigns.
Arrangement:
The collection is arranged into five series

Series 1: Research Files, 1943-1985

Series 2: Interviewee Files, 1984-1985

Series 3: Oral History Interviews, 1984-1985

Subseries 3.1: Reference Copies, 1984-1985

Subseries 3.2: Master Tapes,1984-1985

Subseries 3.3: Original Tapes, 1984-1985

Series 4: Pepsi-Cola Video, 1946-1988

Subseries 4.1: Reference videos

Subseries 4.2: Master Copies

Series 5: Pepsi Cola Audio, circa 1970, undated
Biographical / Historical:
In 1983, as part of the 20th anniversary of the "Pepsi Generation" advertising campaign, Pepsi-Cola donated to the Archives Center approximately 200 advertising and promotional items (see collection AC0092). The Archives Center accepted these items and proposed an oral history project to document the "Pepsi Generation" story.

The Archives Center embarked upon this project in the spring of 1983. A professional oral historian, Dr. Scott Ellsworth, conducted twenty-nine interviews during 1984 and 1985 with twenty-six people involved in Pepsi advertising, including bottlers, advertising executives, producers, directors, a songwriter, a performer, a publisher, the president of Pepsi, the chairman of the board, and two former Pepsi presidents.

The interviews focus primarily on the "Come Alive, You're In The Pepsi Generation" advertising campaign, Pepsi's adoption of youth-oriented advertising, campaign execution, television commercial production, background of the idea for the "Think Young" campaign, and the company's response to the "Pepsi Generation"campaign.

The Pepsi Generation Collection is the result of this oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.
Related Materials:
Materials in the Archives Center

Warshaw Collection of Business Americana, Beverages

N.W. Ayer Advertising Agency Records

Pepsi-Cola Advertising Collection
Provenance:
Collection donated by Pepsi-Cola Company through Rebecca Madiera in 1983. Interviews made for the Smithsonian Institution in 1984 and 1985.
Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising agencies  Search this
Ambiguity in advertising  Search this
Marketing  Search this
Music in advertising  Search this
Prize contests in advertising  Search this
Broadcast advertising  Search this
advertising -- Beverages -- 1930-1990  Search this
Advertising writing  Search this
Television advertising  Search this
Product demonstrations  Search this
Youth-oriented advertising  Search this
Slogans  Search this
Genre/Form:
Audiocassettes
Commercials
Interviews -- 1980-2000
Oral history
Videotapes
Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0111
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8642412ae-81a3-4bd2-8080-c1a3ce4f732f
EDAN-URL:
ead_collection:sova-nmah-ac-0111
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