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Nike Advertising Oral History and Documentation Collection

Interviewer:
Center for Advertising History, Archives Center  Search this
Ellsworth, Scott, Dr.  Search this
Creator:
Nike, Inc.  Search this
Names:
Adidas  Search this
Asics  Search this
Nike, Inc.  Search this
Wieden & Kennedy  Search this
Interviewee:
Onitsuka  Search this
Bedbury, Scott  Search this
Bowerman, William  Search this
Brown, John A.  Search this
Champ, Janet  Search this
Clarke, Tom  Search this
Clow, Lee  Search this
Conlon, Jerry  Search this
Davenport, Bill  Search this
Dolan, Liz  Search this
Donohue, Richard  Search this
Farris, Nelson  Search this
Hale, Cindy  Search this
Hoffman, Susan  Search this
Jackson, Bo  Search this
Jaqua, John  Search this
Johnson, Jeff  Search this
Kitami, Shoji  Search this
Knight, Phillip  Search this
McConnell, Pam  Search this
Moore, Charlotte  Search this
Moore, Kenny  Search this
Moore, Peter  Search this
Onitsuka, Kimachiro  Search this
Parker, Mark  Search this
Riswold, Jim  Search this
Robinson, Charles  Search this
Sakaguchi, Tokio  Search this
Stobie, Patsy Mest  Search this
Strasser, Robert (marketing executive)  Search this
Thomashow, Mark  Search this
Wieden, Dan  Search this
Extent:
12 Cubic feet (25 boxes)
Type:
Collection descriptions
Archival materials
Oral history
Videotapes
Tear sheets
Clippings
Audiotapes
Fliers (printed matter)
Advertising fliers
Commercials
Interviews
Place:
Beaverton (Or.)
Portland (Oregon)
Date:
1958 - 1992
Summary:
The Nike Advertising Oral History and Documentation Collection is the result of a two-year study of advertising of Nike athletic shoes. The effort was supported in part by a grant from Nike, Inc. Thirty-one oral history interviews were conducted with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents, in print and electronic media, the history and development of the company and its advertising campaigns.
Scope and Contents:
This collection consists of thirty-one oral history interviews conducted by historian Scott Ellsworth with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy and related materials collected by the Center for Advertising History staff. There are audiocassettes (original and reference), 1/4" open reel audiotape (master), 3/4" videotapes, and VHS videotapes.
Arrangement:
The collection is rganized into seven series.

Series 1, Research Files, 1979-1992

Subseries 1.1, Materials Compiled by the Center for Advertising History, 1979-1992

Subseries 1.2, Material Compiled by Nike, 1982-1992

Series 2, Interviewee Files, 1990-1992

Series 3, Oral History Interviews, 1990-1992

Subseries 3.1, Original Audiotapes (audio cassette), 1990-1992

Subseries 3.2, Researcher copies (audio cassette), 1990-1992

Subseries 3.3, Preservation masters (1/4 inch audiotape), 1990-1992

Series 4, Television Commercials, 1977-1990 and undated

Subseries 4.1, Master Copies, 1977-1990 and undated

Subseries 4.2, Researcher copies, 1977-1990 and undated

Series 5, Print Advertisements, 1985-1993

Subseries 5.1, Ad Slicks, 1985-1993

Subseries 5.2, Slides, 1989 and undated

Series 6, Trade Catalogues and Photographs, 1958-1982

Series 7, Administrative Files, 1982-1990
Biographical / Historical:
The Nike Advertising Oral History and Documentation Collection is the result of a two-year study of advertising of Nike athletic shoes. The effort was supported in part by a grant from Nike, Inc. Thirty-one oral history interviews were conducted with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents, in print and electronic media, the history and development of the company and its advertising campaigns.

The consistently high quality of this advertising, its award-winning artistic and creative innovations, and its contribution to the fitness movement in America combine to make this a significant chapter in the history of contemporary American advertising.

One aim of the project was to record the process of decision-making in the creation of successful ad campaigns, a process not often documented in the surviving records. Topics addressed in the oral history interviews include the origins of Nike and Nike advertising, the relationship between corporate culture and advertising, the place of advertising in overall marketing strategy, the development of brand image and identity, the nature of the creative process in producing effective advertising images, the use of athletes as endorsers, and Nikes'simpact on the popular culture. Well-known campaigns are examined in depth, including Nikes's, use of the Beatles tune "Revolution", the "I Love L.A Spots" produced in conjunction with the 1984 Olympics, the controversial billboards campaign, the award-winning "Bo Knows" spots, and a series of commercials directed by African-American filmmaker Spike Lee. The collection is also a rich source of visual imagery for researchers interested in the portrayal of athletes, women and African-Americans.
Related Materials:
Materials in the Archives Center

Alka-Seltzer Documentation and Oral History Collection, 1953-1986 (AC0184)

N. W. Ayer Advertising Agency Records, 1849-1851, 1869-1996 (AC0059)

Campbell Soup Advertising Oral History and Documentation Project, 1904-1989 (AC0367)

Cover Girl Make-Up Advertising Oral History and Documentation Project, 1959-1990 (AC04374)

Federal Express Oral History and Documentation Project Collection, 1972-1987 (AC0306)

Caroline R. Jones Collection, circa 1942-1996 (AC0552)

Marlboro Oral History and Documentation Project, circa 1926-1986 (AC0198)

Pepsi Generation Oral History and Documentation Collection, 1938-1986 (AC0092)

Rob and Julie Strasser Collection, 1970-1990 (AC0525)
Provenance:
The collection was donated by Nike, Inc. in 1991 and 1992.
Restrictions:
Collection is open for research but the master (preservation) tapes are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women in the advertising industry  Search this
Sports for women  Search this
Sports  Search this
Women in advertising  Search this
Television advertising  Search this
Signs and signboards -- 1970-2000  Search this
Slogans  Search this
Marketing  Search this
Music in advertising  Search this
Commercial art  Search this
Endorsements in advertising  Search this
Broadcast advertising  Search this
Business -- History  Search this
Basketball  Search this
advertising -- History  Search this
Track and field  Search this
Copy writers  Search this
Athletes  Search this
Shoes -- 1970-2000  Search this
Motion picture producers and directors  Search this
African American athletes  Search this
Running -- 1970-2000  Search this
Running shoes -- 1970-2000  Search this
Athletic shoes -- 1970-2000  Search this
Shoe industry -- 1970-2000  Search this
Genre/Form:
Oral history
Videotapes
Tear sheets
Clippings
Audiotapes
Fliers (printed matter)
Advertising fliers
Commercials
Interviews -- 1970-1990
Citation:
Nike Advertising Oral History and Documentation Collection, 1958-1992, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0448
See more items in:
Nike Advertising Oral History and Documentation Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep82f2adbe0-ae8f-4849-bac5-19e0e1848c55
EDAN-URL:
ead_collection:sova-nmah-ac-0448
Online Media:

Clotilde Arias Papers

Topic:
Star-spangled banner (Song)
Donor:
Arias, Roger  Search this
Creator:
United States. Dept. of State  Search this
Arias, Clotilde, 1901-1959  Search this
Thompson, J. Walter (advertising agency).  Search this
Extent:
3 Cubic feet (8 boxes)
Type:
Collection descriptions
Archival materials
Immigration records
Music
Contracts
Correspondence
Compact discs
Scrapbooks
Sheet music
Parts (musical)
Songbooks
Photographs
Commercial art
Date:
1919-1957
2009
Summary:
This collection documents the life and career of Peruvian musician, composer, and translator Clotilde Arias. Her work includes a Department of State-commissioned translation of "The Star-Spangled Banner" titled "El Pendón Estrellado", advertising jingles, original compositions, and translations of music originally written in English. She also was heavily involved in numerous Pan-American organizations including La Unión de Mujeres Americanas/United American Women.This collection contains correspondence, music manuscripts, photographs,newspaper clippings and printed materials, and four compact discs.
Scope and Contents:
The collection documents the life and career of Clotilde Arias, who was chosen by the U.S. State Department to write a Spanish translation to "The Star Spangled Banner," during the years of the Good Neighbor Policy. In addition to materials related to her translation of the National Anthem, entitled "El Pendón Estrellado," the collection includes music manuscripts, lyrics, composition notebooks, parts for instruments, and correspondence with the State Department. This collection also contains papers related to Arias's work in advertising, her work as a translator, and her own business records. Personal papers include correspondence, immigration and naturalization documents, printed material, and photographs as well as items from a scrapbook. Also included are compact discs containing images from items in the collection.
Arrangement:
This collection is composed of six series.

Series 1: Personal Papers, 1923-1956

Series 2. Music Materials, 1921-1953

Series 3. "El Pendón Estrellado"/"The Star Spangled Banner," 1919-1954, 2009

Series 4. "Himno de las Américas"/"Hymn of the Americas," 1939-1945

Series 5. Miscellaneous Printed Materials, 1942-1956

Series 6. Photographs and Scrapbook, 1939-1957
Biographical / Historical:
Clotilde Arias was a Peruvian-born musician, composer, and translator who lived in New York City following her migration from Iquitos, Peru, to the United States in the 1920s. Her full name was Maria Clotilde Arias and she briefly took her husband Jose Anduaga's last name during their marriage from 1929 to 1942 but was known most often as Clotilde Arias. With Jose Anduaga, Arias had one son, Roger Arias. While she is known for her Department of State-commissioned translation of "The Star-Spangled Banner" titled "El Pendón Estrellado," Arias worked diligently as a translator and musician in a variety of contexts as well as working with a variety of organizations that promoted Pan-Americanism. Prior to her life in the United States, Arias worked for the Iquitos newspaper El Oriente writing satirical pieces related to local issues. Arias died in 1959 in New York City.
Provenance:
Donated to the Archives Center, National Museum of American History, by Clotilde Arias's son, Roger Arias in 2010.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Occupation:
Composers  Search this
Topic:
Translations  Search this
Translators  Search this
Good neighbor policy  Search this
National songs  Search this
advertising  Search this
Women musicians -- 1930-1950  Search this
Women musicians  Search this
Advertising agencies  Search this
Women in the advertising industry  Search this
Women -- Peru  Search this
Women composers  Search this
Music by women composers  Search this
Women composers -- United States  Search this
Pan-Americanism  Search this
Commercial art  Search this
Jingles (Advertising songs)  Search this
Jingles (Advertising songs) -- Writing and publishing  Search this
Minorities in advertising  Search this
Music in advertising  Search this
Women translators  Search this
Naturalization records  Search this
Genre/Form:
Immigration records
Music -- Manuscripts
Contracts
Correspondence -- 20th century
Compact discs
Scrapbooks -- 20th century
Sheet music -- 1920-1960
Parts (musical)
Songbooks
Photographs -- 20th century
Commercial art
Citation:
Clotilde Arias Papers, 1919-1957, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1164
See more items in:
Clotilde Arias Papers
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8ac4199a3-dcfe-4246-bf83-82fa845a0eca
EDAN-URL:
ead_collection:sova-nmah-ac-1164
Online Media:

Shirley Polykoff Oral History Interview

Topic:
Clairol (Cosmetics)
Interviewee:
Polykoff, Shirley  Search this
Interviewer:
Ellsworth, Scott, Dr.  Search this
Extent:
1 Cassette tape
0.3 Cubic feet (1 document box)
Type:
Collection descriptions
Archival materials
Cassette tapes
Audiocassettes
Audiotapes
Date:
1990.
Summary:
Oral history describing her career in advertising, especially the creation of the Clairol advertisement "Does She or Doesn't She?" in the 1950s.
Scope and Contents:
Shirley Polykoff covers both her early days in New York as a careerwoman and her distinguished years at Foote, Cone & Belding, where she was responsible for the Clairol account. She discusses the creative process that goes into successful copywriting, the difficulty of being both a woman and Jewish in the advertising world, and the role her personal experiences played in shaping her professional life. The collection consists of one taped 60-minute interview and an abstract of the interview.
Arrangement:
1 series.
Biographical / Historical:
Shirley Polykoff was born in Brooklyn in 1908 of Russian Jewish parents. Polykoff joined the well-known New York advertising agency Foote, Cone & Belding as a copywriter in 1955. Before her association with Foote, Cone & Belding, Ms. Polykoff had worked in a variety of creative positions for both advertising agencies and corporate advertising departments, as she describes in this interview. Her work on Foote Cone and Belding=s Clairol account produced a string of memorable advertising campaigns, including authorship of the campaign slogans "Does she or doesn't she?" and "Is it true blondes have more fun?" When these campaigns were credited with a phenomenal increase in Clairol sales, Polykoff was promoted to a vice presidency at the agency. She founded her own agency, Shirley Polykoff Advertising in 1974, and became the first woman elected to the Advertising Hall of Fame, in 1983.

Ms. Polykoff was married to lawyer George P. Halperin, who died in1960. At the time of this interview, she was living in New York City, having retired from advertising in 1983. She died in 1998.
Provenance:
Collection donated by Shirley Polykoff, 1994.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women in the advertising industry  Search this
Women in advertising  Search this
Advertising campaigns  Search this
Genre/Form:
Audiocassettes
Audiotapes
Citation:
Shirley Polykoff Oral History Interview, Archives Center, 1990, National Museum of American History.
Identifier:
NMAH.AC.0474
See more items in:
Shirley Polykoff Oral History Interview
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep864ebd192-36a4-40b6-a2b2-59ddf81fc70d
EDAN-URL:
ead_collection:sova-nmah-ac-0474

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