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Maidenform Collection

Creator:
Maidenform, Inc.  Search this
Photographer:
Avedon, Richard  Search this
Names:
Coleman, Beatrice  Search this
Coleman, Joseph  Search this
Inventor:
Rosenthal, Ida  Search this
Rosenthal, William  Search this
Extent:
35 Cubic feet (87 boxes, 1 oversize folder)
Type:
Collection descriptions
Archival materials
Advertisements
Newsletters
Tear sheets
Photographs
Videotapes
Clippings
Business records
Date:
1922-1997
Scope and Contents:
Patent and trademark documents, advertisements, sales and marketing material, market research, photographs, packaging, company newsletters and magazines, and business records documenting the history of the Maidenform Company from 1922 to1997.
Arrangement:
Collection organized into eleven series.

Series 1, Company History, 1922-1990

Series 2, News Articles, 1941-1997

Series 3, Patents, Trademarks, and Registrations, 1871-1979

Series 4, Publications, 1931-1997

Series 5, Sales and Marketing Materials, 1929-1997

Series 6, Advertising, 1929-1997

Series 7, Photographs, 1927-1993

Series 8, Patterns, circa 1950s

Series 9, World War II Activities, 1941-1946

Series 10, Labor Relations, 1937-1990

Series 11, Miscellaneous Unprocessed Materials
Biographical / Historical:
The history of Maidenform, Incorporated began at Enid Frocks, a small dress shop in New York City owned and operated by Enid Bissett. Ida Rosenthal was a Russian Jewish immigrant and seamstress at Enid's shop. In 1922, Ida and Enid decided that the fit and appearance of their custom-made dresses would be enhanced if improvements were made to the bandeaux style bras then in vogue. They gathered the bandeaux in the middle in a design modification that provided more support in a manner they believed enhanced, rather than downplayed, a woman's natural figure. Ida's husband, William, added straps and further refined the style. The called their bras "Maidenform", in counterpoint to the "Boyish Form" brand then in vogue. Initially, the bras were given away with each dress they sold. As the bras gained popularity they began selling them, and eventually the bras became so popular they stopped making dresses altogether and shifted to full-scale brassiere manufacturing. The first Maidenform plant opened in Bayonne, N.J. in 1925. After World War II, the company began marketing heavily in Europe and Latin America. Eventually, Maidenform operated plants in West Virginia, Florida, Puerto Rico and the Dominican Republic.

Documentation for the development and manufacture of a "pigeon vest" is also included in the collection. The pigeon vest allowed troopers to carry homing pigeons with them as they parachuted behind enemy lines. During World War II, Maidenform manufactured these pigeon vests and silk parachutes for the war effort.

Maidenform advertising campaigns were enormously successful, and generated controversy as well as praise. The now famous "I Dreamed" campaign was launched in 1949; this campaign ran for 20 years, making it one of the longest running campaigns in the history of advertising. The advertisements featured models in everyday or fantastic situations, elaborately costumed but wearing only a Maidenform bra above the waist. This campaign was followed by the "Maidenform Woman" campaign which was credited with boosting sales by 200 percent in some stores. The "Dares to Dream" campaign played off the "I Dreamed" tagline in 1984, and in 1987, the "Celebrity" campaign began. The "Celebrity" ads were notable for the absence of women in lingerie; instead, well-known male actors discussed their feelings about women and lingerie in print and commercial advertisements. The tone of the advertising shifted in 1992 with a series of ads called "The Women's Advocacy" campaign.

Maidenform was family owned and operated until 1997. After the death of William Rosenthal in 1958, his wife, Ida, became the president of their company. In 1963, she suffered an incapacitating stroke. At this time, son-in-law Dr. Joseph Coleman became head of the company. Upon his death in 1968, his wife (the only surviving child of Ida and William) Beatrice Rosenthal Coleman, gained complete control over the business until her death in 1990.

The Ida and William Rosenthal Foundation, a philanthropic and charitable institution founded in 1953, is run by granddaughter Catherine Brawer.
Related Materials:
Materials at the National Museum of American History

The Division of Home and Community Life (now Division of Cultural and Community Life) holds Maidenform artifacts including brassieres, girdles, and "long-lines," and two of the costumes used in the "I Dreamed" campaign.

Other Resources

Undergarment ads in the United States, 1947-1970
Provenance:
The collection was donated by Maidenform, Incorporated in May 1997.
Restrictions:
The collection is open for research use. Only reference copies of audiovisual materials may be used for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.

The donor has imposed restrictions on reproduction, broadcast or use of the collection for commercial purposes of any kind by third parties. Reproduction, broadcast or other use of the collection for commercial purposes of any kind by third parties is subject to prior written consent. These permissions will be required until July 2047. Please see the repository for further details.
Topic:
Advertising campaigns  Search this
Sex in advertising  Search this
advertising -- 20th century  Search this
Women in advertising  Search this
Brassieres -- 20th century  Search this
Parachutes -- 1940-1950  Search this
Symbolism in advertising  Search this
Homing pigeons -- 1940-1950  Search this
World War, 1939-1945  Search this
Genre/Form:
Advertisements
Newsletters -- 20th century
Tear sheets
Photographs -- 20th century
Videotapes
Clippings
Business records -- 20th century
Citation:
Maidenform Collection, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0585
See more items in:
Maidenform Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep84cb6d644-c876-42a4-8825-697caee580c6
EDAN-URL:
ead_collection:sova-nmah-ac-0585
Online Media:

Breck Girls. [Print advertising.]

Advertiser:
Breck, John H., Inc.  Search this
Artist:
Williams, Ralph William  Search this
Names:
Basinger, Kim  Search this
Collection Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Extent:
1 Item (col., 17 x 12.5 cm.)
Type:
Archival materials
Print advertising
Date:
1972
Scope and Contents:
Image depicts Ann Basinger and her daughter Kim Basinger. Reproduction of a pastel portrait.
Arrangement:
Box 2, Folder 4.
Local Numbers:
Ivorydata4 1113

03065101 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hair -- Care and hygiene  Search this
Women in advertising  Search this
Mothers  Search this
Daughters  Search this
Shampoos  Search this
Genre/Form:
Print advertising
Collection Citation:
Breck Girls Collection, circa 1936-1995, Archives Center, National Museum of American History.
See more items in:
Breck Girls Collection
Breck Girls Collection / Series 2 : Photographs / Ads
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8cf850bee-dad0-4ebd-a4f9-5d8d6a99b826
EDAN-URL:
ead_component:sova-nmah-ac-0651-ref941

Breck Shampoo brings out the shine in your hair. [Print advertising.]

Advertiser:
Breck, John H., Inc.  Search this
Artist:
Williams, Ralph William  Search this
Names:
Kisk, Helen  Search this
Collection Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Extent:
1 Item (col., 27.5 x 21 cm.)
Container:
Box 9, Folder 2
Type:
Archival materials
Print advertising
Date:
1968
Scope and Contents:
Full caption: "Breck Shampoo brings out the shine in your hair. Like brushing 100 strokes." Portrait of Helen Kisk [?].
Local Numbers:
Ivorydata4 1114

03065102 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hair -- Care and hygiene  Search this
Women in advertising  Search this
Shampoos  Search this
Genre/Form:
Print advertising
Collection Citation:
Breck Girls Collection, circa 1936-1995, Archives Center, National Museum of American History.
See more items in:
Breck Girls Collection
Breck Girls Collection / Series 3: Print Ads / Breck Girls
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep815feee77-1f11-4fb8-a4f4-09d3366d0675
EDAN-URL:
ead_component:sova-nmah-ac-0651-ref942

Breck Girl. [Print advertising.] [Publ. in various women's publications.]

Advertiser:
Breck, John H., Inc.  Search this
Artist:
Williams, Ralph William  Search this
Designer:
Priscilla of Boston.  Search this
Names:
Dow, Patricia  Search this
Collection Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Extent:
1 Item (col., 29.5 x 20.5 cm.)
Container:
Box 9, Folder 3
Type:
Archival materials
Print advertising
Date:
1971
Dec. 1971
Scope and Contents:
Patricia Dow as Christmas Bride wearing gown by Priscilla of Boston.
Local Numbers:
Ivorydata4 1115

03065103 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hair -- Care and hygiene  Search this
Shampoos  Search this
Women in advertising  Search this
Christmas  Search this
Brides  Search this
Genre/Form:
Print advertising
Collection Citation:
Breck Girls Collection, circa 1936-1995, Archives Center, National Museum of American History.
See more items in:
Breck Girls Collection
Breck Girls Collection / Series 3: Print Ads / Breck Girls
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep842df1e94-905e-463a-b35c-bd6a03ab56bb
EDAN-URL:
ead_component:sova-nmah-ac-0651-ref943

Breck Girl. [Print advertising, women's publications.]

Advertiser:
Breck, John H., Inc.  Search this
Artist:
Williams, Ralph William  Search this
Names:
Harris, Dianne  Search this
Collection Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Extent:
1 Item (col., 29.5 x 21 cm.)
Container:
Box 9, Folder 4
Type:
Archival materials
Print advertising
Date:
1973
Scope and Contents:
Reproduction of a pastel portrait of Dianne Harris.
Published Sept.-Nov. 1973.
Local Numbers:
Ivorydata4 1116

03065104 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hair -- Care and hygiene  Search this
Shampoos  Search this
Women in advertising  Search this
Genre/Form:
Print advertising
Collection Citation:
Breck Girls Collection, circa 1936-1995, Archives Center, National Museum of American History.
See more items in:
Breck Girls Collection
Breck Girls Collection / Series 3: Print Ads / Breck Girls
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8d1b249b5-3854-415d-a6e2-ecf70ff0c896
EDAN-URL:
ead_component:sova-nmah-ac-0651-ref944

There's only one leading shampoo that isn't mostly detergent: Gold Formula Breck. [Print advertising, Women's publications.]

Advertiser:
Breck, John H., Inc.  Search this
Artist:
Williams, Ralph William  Search this
Names:
Smith, Jaclyn  Search this
Collection Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Extent:
1 Item (col., 32 x 25 cm.)
Container:
Box 9, Folder 4
Type:
Archival materials
Print advertising
Date:
1973
Scope and Contents:
Reproduction of pastel portrait of Jaclyn Smith.
Local Numbers:
Ivorydata4 1117

03065105 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hair -- Care and hygiene  Search this
Women in advertising  Search this
Shampoos  Search this
Genre/Form:
Print advertising
Collection Citation:
Breck Girls Collection, circa 1936-1995, Archives Center, National Museum of American History.
See more items in:
Breck Girls Collection
Breck Girls Collection / Series 3: Print Ads / Breck Girls
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep850dcd848-8557-4ae2-9060-d56a7fc8abd5
EDAN-URL:
ead_component:sova-nmah-ac-0651-ref945

Breck Girl. [Print advertising.] [Women's publications.]

Advertiser:
Breck, John H., Inc.  Search this
Artist:
Williams, Ralph William  Search this
Names:
Hodson, Lydia  Search this
Collection Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Extent:
1 Item (col., 28 x 21 cm.)
Container:
Box 9, Folder 5
Type:
Archival materials
Print advertising
Date:
1974
Scope and Contents:
Portrait of Lydia Hodson.
Local Numbers:
Ivorydata4 1118

03065106 (Scan No.)
Publication:
Published March 1974
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hair -- Care and hygiene  Search this
Teenagers  Search this
Shampoos  Search this
Women in advertising  Search this
America's Junior Miss Pageant  Search this
Genre/Form:
Print advertising
Collection Citation:
Breck Girls Collection, circa 1936-1995, Archives Center, National Museum of American History.
See more items in:
Breck Girls Collection
Breck Girls Collection / Series 3: Print Ads / Breck Girls
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8ebc09a76-ca0a-4cf6-9275-ab4c39bf4e69
EDAN-URL:
ead_component:sova-nmah-ac-0651-ref946

Breck Girl. [Print advertising.] [Women's publications.]

Advertiser:
Breck, John H., Inc.  Search this
Artist:
Williams, Ralph William  Search this
Names:
Alexander, Donna  Search this
Collection Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Extent:
1 Item (col., 29.5 x 20.5 cm.)
Container:
Box 9, Folder 6
Type:
Archival materials
Print advertising
Date:
1974
1974
Scope and Contents:
Portrait of Donna Alexander.
Local Numbers:
Ivorydata4 1119

03065107 (Scan No.)
Publication:
Published Jan. 1975
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hair -- Care and hygiene  Search this
Shampoos  Search this
Women in advertising  Search this
African Americans  Search this
America's Junior Miss Pageant  Search this
Genre/Form:
Print advertising
Collection Citation:
Breck Girls Collection, circa 1936-1995, Archives Center, National Museum of American History.
See more items in:
Breck Girls Collection
Breck Girls Collection / Series 3: Print Ads / Breck Girls
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8af11f6e5-5847-4cb1-bd67-e50bfdd757c4
EDAN-URL:
ead_component:sova-nmah-ac-0651-ref947

Breck Girl. [Print advertising.]

Advertiser:
Breck, John H., Inc.  Search this
Artist:
Williams, Ralph William  Search this
Names:
Forshee, Julie Ann  Search this
Collection Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Extent:
1 Item (col., 29.5 x 21 cm.)
Container:
Box 9, Folder 7
Type:
Archival materials
Print advertising
Date:
1976
Scope and Contents:
Portrait of Julie Ann Forshee.
Local Numbers:
Ivorydata4 1120

03065108 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hair -- Care and hygiene  Search this
Teenagers  Search this
Women in advertising  Search this
Shampoos  Search this
America's Junior Miss Pageant  Search this
Genre/Form:
Print advertising
Collection Citation:
Breck Girls Collection, circa 1936-1995, Archives Center, National Museum of American History.
See more items in:
Breck Girls Collection
Breck Girls Collection / Series 3: Print Ads / Breck Girls
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8a0d76eaa-3ab4-4b8e-992f-3f094fe2c3e5
EDAN-URL:
ead_component:sova-nmah-ac-0651-ref948

Breck Girl. [Print advertising.] [Women's publications.]

Advertiser:
Breck, John H., Inc.  Search this
Artist:
Williams, Ralph William  Search this
Names:
Holden, Rebecca  Search this
Collection Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Extent:
1 Item (col., 29.5 x 21 cm.)
Container:
Box 9, Folder 8
Type:
Archival materials
Print advertising
Date:
1977
Scope and Contents:
Portrait of Rebecca Holden.
Local Numbers:
Ivorydata4 1171

03065110 (Scan No.)
Publication:
Published June 1977
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hair -- Care and hygiene  Search this
Shampoos  Search this
Women in advertising  Search this
Genre/Form:
Print advertising
Collection Citation:
Breck Girls Collection, circa 1936-1995, Archives Center, National Museum of American History.
See more items in:
Breck Girls Collection
Breck Girls Collection / Series 3: Print Ads / Breck Girls
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep80ffea8cf-05a4-4430-b057-3fc22822ac8d
EDAN-URL:
ead_component:sova-nmah-ac-0651-ref950

Breck Girl. [Print advertising, women's publications]

Advertiser:
Breck, John H., Inc.  Search this
Names:
Schneider, Yvonne  Search this
Collection Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Extent:
1 Item (col., 29.5 x 21 cm.)
Container:
Box 9, Folder 8
Type:
Archival materials
Print advertising
Date:
1977
Scope and Contents:
Portrait of Yvonne Schneider.
Published Sept. 1977.
Local Numbers:
Ivorydata4 1172

03065111 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women in advertising  Search this
Hair -- Care and hygiene  Search this
Shampoos  Search this
Genre/Form:
Print advertising
Collection Citation:
Breck Girls Collection, circa 1936-1995, Archives Center, National Museum of American History.
See more items in:
Breck Girls Collection
Breck Girls Collection / Series 3: Print Ads / Breck Girls
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep81989e1fd-67cd-4a3f-8222-376274359606
EDAN-URL:
ead_component:sova-nmah-ac-0651-ref951

Breck Girl. [Kim Basinger as a bride.] [Print advertising tear sheet.]

Advertiser:
Breck, John H., Inc.  Search this
Artist:
Williams, Ralph William  Search this
Names:
Basinger, Kim  Search this
Collection Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Extent:
1 Item (col., 29 x 21 cm.)
Container:
Box 9, Folder 10
Type:
Archival materials
Tear sheets
Print advertising
Scope and Contents:
Portrait of Kim Basinger as a bride, .
Local Numbers:
Ivorydata4 1173

03065112 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hair -- Care and hygiene  Search this
Shampoos  Search this
Women in advertising  Search this
Brides  Search this
Endorsements in advertising  Search this
Genre/Form:
Tear sheets -- 1940-2000
Print advertising
Collection Citation:
Breck Girls Collection, circa 1936-1995, Archives Center, National Museum of American History.
See more items in:
Breck Girls Collection
Breck Girls Collection / Series 3: Print Ads / Breck Girls
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep887dda4b2-b8a3-4178-a1e2-c508dfb7de5d
EDAN-URL:
ead_component:sova-nmah-ac-0651-ref952

If she let go of her comb, it might float down through her hair by itself [Print advertising.]

Advertiser:
Breck, John H., Inc.  Search this
Collection Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Extent:
1 Item (col., 19.5 x 13.5 cm.)
Container:
Box 9, Folder 13
Culture:
Tahitians  Search this
Type:
Archival materials
Print advertising
Photographs
Date:
1967
Scope and Contents:
Illustration: Reproduction of a photograph of a Tahitian woman combing her hair.
Local Numbers:
Ivorydata4 1175

03065114 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Combs  Search this
Hair -- Care and hygiene  Search this
Women in advertising  Search this
Shampoos  Search this
Genre/Form:
Print advertising
Photographs -- Reproductions
Collection Citation:
Breck Girls Collection, circa 1936-1995, Archives Center, National Museum of American History.
See more items in:
Breck Girls Collection
Breck Girls Collection / Series 3: Print Ads / Print ads (product only)
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8cc741c7b-6bf2-4bf0-86a6-f3b6d0cb3a46
EDAN-URL:
ead_component:sova-nmah-ac-0651-ref954

TWA Hostess Judy Newmann was voted "The girl in the air with the most beautiful hair." [Print advertising.]

Advertiser:
Breck, John H., Inc.  Search this
Artist:
Williams, Ralph William  Search this
Collection Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Extent:
1 Item (col., 36 x 26.5 cm.)
Container:
Box 10, Folder 2
Type:
Archival materials
Print advertising
Date:
1966
Scope and Contents:
Portrait of Judy Newmann in TWA flight attendant uniform.
Local Numbers:
Ivorydata4 1179

03065118 (Scan No.)
Publication:
Published Jan. & Feb. 1966
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hair -- Care and hygiene  Search this
Shampoos  Search this
Women in advertising  Search this
Flight attendants  Search this
Genre/Form:
Print advertising
Collection Citation:
Breck Girls Collection, circa 1936-1995, Archives Center, National Museum of American History.
See more items in:
Breck Girls Collection
Breck Girls Collection / Series 3: Print Ads / Breck Girls
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8768b7642-d216-4f2f-b9de-760039fdd479
EDAN-URL:
ead_component:sova-nmah-ac-0651-ref958

Breck Shampoo brings out the shine in your hair. [Print advertising.]

Advertiser:
Breck, John H., Inc.  Search this
Artist:
Williams, Ralph William  Search this
Names:
Green, Karen  Search this
Collection Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Extent:
1 Item (col., 35.5 x 27.5 cm.)
Container:
Box 10, Folder 3
Type:
Archival materials
Print advertising
Date:
1967
Scope and Contents:
Portrait of Karen Green.
Local Numbers:
Ivorydata4 1180

03065119 (Scan No.)
General:
Woman's Day, Published Oct. 1967
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hair -- Care and hygiene  Search this
Shampoos  Search this
Women in advertising  Search this
Prize contests in advertising  Search this
Genre/Form:
Print advertising
Collection Citation:
Breck Girls Collection, circa 1936-1995, Archives Center, National Museum of American History.
See more items in:
Breck Girls Collection
Breck Girls Collection / Series 3: Print Ads / Breck Girls
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8e2002a73-5488-425c-9069-21ec3a82bf0a
EDAN-URL:
ead_component:sova-nmah-ac-0651-ref959

Breck Shampoo brings out the shine in your hair. [Print advertising.] [Women's publications.]

Advertiser:
Breck, John H., Inc.  Search this
Artist:
Williams, Ralph William  Search this
Names:
Ohlsson, Anita  Search this
Collection Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Extent:
1 Item (col., 35 x 28 cm.)
Container:
Box 10, Folder 3
Type:
Archival materials
Print advertising
Date:
1967
Scope and Contents:
Portrait of Anita Ohlsson.
Local Numbers:
Ivorydata4 1181

03065120 (Scan No.)
Publication:
Published Aug.-Sept. 1967
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hair -- Care and hygiene  Search this
Women in advertising  Search this
Shampoos  Search this
Genre/Form:
Print advertising
Collection Citation:
Breck Girls Collection, circa 1936-1995, Archives Center, National Museum of American History.
See more items in:
Breck Girls Collection
Breck Girls Collection / Series 3: Print Ads / Breck Girls
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep83c5b785b-9519-457c-aa40-3b399b5c941b
EDAN-URL:
ead_component:sova-nmah-ac-0651-ref960

Breck Shampoo brings out the shine in your hair. [Print advertising.]

Advertiser:
Breck, John H., Inc.  Search this
Artist:
Williams, Ralph William  Search this
Names:
Dunn, Darmelda  Search this
Collection Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Extent:
1 Item (col., 33.5 x 27 cm.)
Container:
Box 10, Folder 4
Type:
Archival materials
Print advertising
Date:
1968
Scope and Contents:
Portrait of Darnelda Dunn.
Local Numbers:
Ivorydata4 1184

03065123 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hair -- Care and hygiene  Search this
Women in advertising  Search this
Shampoos  Search this
Genre/Form:
Print advertising
Collection Citation:
Breck Girls Collection, circa 1936-1995, Archives Center, National Museum of American History.
See more items in:
Breck Girls Collection
Breck Girls Collection / Series 3: Print Ads / Breck Girls
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8f035d9bc-cd47-4829-8967-a2ac01e239d1
EDAN-URL:
ead_component:sova-nmah-ac-0651-ref963

Breck's Law. [Print advertising.]

Advertiser:
Breck, John H., Inc.  Search this
Collection Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Extent:
1 Item (col., 27 x 28 cm.)
Container:
Box 10, Folder 7
Type:
Archival materials
Print advertising
Photographs
Date:
1978
Scope and Contents:
Ad includes a small photo of three women at top, larger photo of products.
Local Numbers:
Ivorydata4 1190

03065129 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hair -- Care and hygiene  Search this
Women in advertising  Search this
Shampoos  Search this
Genre/Form:
Print advertising
Photographs -- Reproductions
Collection Citation:
Breck Girls Collection, circa 1936-1995, Archives Center, National Museum of American History.
See more items in:
Breck Girls Collection
Breck Girls Collection / Series 3: Print Ads / Breck Girls
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8446941e2-fd19-4bf7-b692-d317d38eb3c2
EDAN-URL:
ead_component:sova-nmah-ac-0651-ref969

I just tried Breck again. And wow! [Print advertising. Magazine.]

Advertiser:
Breck, John H., Inc.  Search this
Collection Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Extent:
1 Item (col., 38 x 28.5 cm.)
Container:
Box 10, Folder 7
Type:
Archival materials
Print advertising
Photographs
Date:
1979
Published 1980
Scope and Contents:
Reproduction of photograph of a woman in a blue pants outfit walking behind a bus, with male riders looking appreciatively out window; Breck ad on the back of the bus.
Local Numbers:
Ivorydata4 1191

03065130 (Scan No.)
Publication:
Published 1980
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hair -- Care and hygiene  Search this
Shampoos  Search this
Buses  Search this
Women in advertising  Search this
Genre/Form:
Print advertising
Photographs -- Reproductions
Collection Citation:
Breck Girls Collection, circa 1936-1995, Archives Center, National Museum of American History.
See more items in:
Breck Girls Collection
Breck Girls Collection / Series 3: Print Ads / Breck Girls
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep88be9dbad-2ccf-4059-a953-56d8ad5b8176
EDAN-URL:
ead_component:sova-nmah-ac-0651-ref970

Revlon, Incorporated Advertising Collection

Manufacturer:
Revlon, Inc.  Search this
Donor:
Stevens, Martin  Search this
Extent:
2 Cubic feet (4 boxes)
Type:
Collection descriptions
Archival materials
Tear sheets
Advertisements
Commercials
Compact discs
Date:
1936-1986
Summary:
Collection consists of print and television advertisements and promotional materials created by Revlon, Incorporated, 1936-1986.
Scope and Contents:
Collection consists of print and television advertisements and promotional materials created by Revlon, Incorporated for its products dating from 1936 to 1986. Revlon experienced substantial growth using these materials and semi-annual promotions to become one of the leading brands of the cosmetics industry. The materials provide insight into the depiction and importance of beauty throughout the decades. Additionally, the names of models and photographers are identified on the materials. The collection is arranged in two series: Series 1, Revlon Advertisements, 1936-1986; and Series 2, Other Revlon Incorporated Brand Advertisements, 1965-1986.
Arrangement:
The collection is arranged in two series.

Series 1, Revlon Advertisements, 1936-1986

Series 2, Other Revlon Incorporated Brand Advertisements, 1965-1986
Historical:
Revlon began as a single product company in New York in 1932. The founders of the company American businessmen Charles Haskell Revson (October 11, 1906- August 24, 1975), Joseph Haskell Revson (October 11, 1906-August 24, 1975), and chemist Charles Lachman started the business with a desire to create a mainstream market for nail enamel. With an innovative manufacturing process and the introduction of new colors every year the company was able to build a successful brand and dedicated market. Revlon introduced lipstick in 1940 and continued to expand its product line to include skincare, cosmetics, hair color, fragrances, and beauty tools.

Source: New York Times obituary for Charles Revson, August 25, 1975.
Related Materials:
Materials in the Archives Center

Warshaw Collection of Business Americana (NMAH.AC.0060)

Albert W. Hampson Commercial Artwork (NMAH.AC.0561)

Cover Girl Advertising Oral History and Documentation Project (NMAH.AC.0374)

NW Ayer Advertising Agency Records (NMAH.AC.0059)
Provenance:
The collection was donated by Martin Stevens in 2007.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Beauty culture  Search this
Women in advertising  Search this
Cosmetics  Search this
Broadcast advertising  Search this
Television advertising  Search this
Cosmetics -- advertising  Search this
Genre/Form:
Tear sheets
Advertisements -- 20th century
Commercials
Compact discs
Citation:
Revlon, Incorporated Advertising Collection, 1936-1986, Archives Center, National Museum of American History. Gift of Martin Stevens.
Identifier:
NMAH.AC.0939
See more items in:
Revlon, Incorporated Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep85d227987-4304-4129-a698-5b2587789c7c
EDAN-URL:
ead_collection:sova-nmah-ac-0939
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