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for colored girls who have considered suicide / when the rainbow is enuf

Published by:
Playbill, American, founded 1884  Search this
Subject of:
Ntozake Shange, American, 1948 - 2018  Search this
Used by:
Booth Theatre, American, founded 1913  Search this
Medium:
ink on paper, metal
Dimensions:
9 x 5 5/8 x 1/8 in. (22.9 x 14.3 x 0.3 cm)
Type:
magazines (periodicals)
playbills
Place used:
New York City, New York, United States, North and Central America
Date:
November 1977
Topic:
African American  Search this
Drama (Theatre)  Search this
Feminism  Search this
Gender  Search this
Identity  Search this
Sexuality  Search this
Women  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Dow B. Ellis
Object number:
2012.152.1213
Restrictions & Rights:
Playbill used by permission. All rights reserved, Playbill Inc.
See more items in:
National Museum of African American History and Culture Collection
Classification:
Documents and Published Materials-Published Works
Memorabilia and Ephemera
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd51ab3730e-e1bf-4147-a63e-74b05c4b3209
EDAN-URL:
edanmdm:nmaahc_2012.152.1213
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Online Media:

The Campbell Soup Advertising Collection

Interviewee:
Murphy, W.B.  Search this
Norris, Alice  Search this
Norris, E. E.  Search this
Prior, Joseph  Search this
Meehan, Vincenta  Search this
Mercer, Richard  Search this
Meyers, Peter H.  Search this
Mulcahy, Paul  Search this
Welsh, Dick  Search this
White, Richard  Search this
Rindlaub, Jean  Search this
Rombach, Scott  Search this
Shaub, Harold  Search this
Weir, Chris  Search this
Coulson, Zoe  Search this
Gearon, Dan  Search this
Cronin, Betty  Search this
Conill, Alicia  Search this
Conlon, Robert  Search this
Conill, Rafael  Search this
Jordan, James  Search this
McNutt, James  Search this
McGovern, R. Gordon  Search this
Goerke, Donald E.  Search this
Holmes, Martha  Search this
Haber, Bernie  Search this
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Adams, Anthony  Search this
Baum, Herbert M.  Search this
Bergin, John F.  Search this
Bair, Dean  Search this
Interviewer:
Griffith, Barbara S., Dr.  Search this
Creator:
Archives Center, National Museum of American History  Search this
Campbell Soup Company  Search this
Names:
Batten, Barton, Durstine & Osborn, Inc  Search this
Connill Advertising  Search this
Extent:
12 Cubic feet (25 boxes)
Type:
Collection descriptions
Archival materials
Clippings
Audiotapes
Interviews
Commercials
Ephemera
Videotapes
Oral history
Tear sheets
Date:
1904-2015
bulk 1904-1989
Summary:
This collection is the result of a year-long study of Campbell's "Red and White" Soups advertising and marketing, supported in part by a grant from the Campbell Soup Company. Thirty-one oral history interviews were conducted by Dr. Barbara Griffith for the project, and a variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that provides documentation, in print and media, of the history and development of advertising for Campbell's Red and White Soups in the decades following World War II.
Scope and Contents:
This collection is the result of a year-long study of Campbell's "Red and White" Soups advertising and marketing campaigns. Oral histories conducted by Smithsonian Institution staff with individuals involved with the Campbell's Soup Corporation and its advertising campaigns form the core of the collection. Also included are clippings and background research files, abstracts of the oral history interviews, television and radio commercials, company publications, and promotional items and packaging.

A 2015 addition to the collection was born digital and consists of materials from the groundbreaking "Real Life Campaign" which featured inter-racial couples as well as a gay couple. These materials include storyboards, scripts, consumer feedback both postive and negative, focus group material, labels, commercials, supporting documentation on the development and implementation of the campaign. These materials are available in the Smithsonian Institution DIgital Asset Management System (DAMS).
Arrangement:
Collection is organized into nine series.

Series 1, Research Files, 1939-1989

Series 2, Interviewee Files, 1989-1990

Series 3, Oral Histories, 1989-1990

Series 4, Television Commercials, 1957-1990

Series 5, Radio Commercials, 1966-1975

Series 6, Print Advertisements, 1905-1989

Series 7, Promotional Items and Packaging, 1968-1991

Series 8, Company Publications, 1983-1988

Series 9, Real Life Campaign, 2015
Biographical / Historical:
The Campbell Soup Company's "Red and White" advertising campaigns are remarkable not only for their longevity, but for the consistency of the advertising message. Since 1898, when the red and white label was incorporated, the packaging and the message have changed only marginally. When Andy Warhol painted his pop art Campbell Soup cans in the early 1960s, he presented an immediately recognizable image with which all of America could identify.

Campbell's condensed soups, first marketed in 1897, have become a staple of the 20th century American household. The Joseph Campbell Preserve Company, a canning concern which grew out of an 1869 business partnership between a fruit merchant and an ice box manufacturer, was well established by the time Arthur Dorrance succeeded Joseph Campbell as president. When Dorrance's nephew, John T. Dorrance, a chemical engineer and organic chemist trained at MIT, developed a process for making condensed soup, the company was faced with the task of successfully marketing the revolutionary new convenience food. The soup won a gold medallion for excellence at the 1900 Paris Exposition, and the company incorporated the image on its labels and in its advertising.

In the developing consumer culture which began to grow during and after the industrial revolution, women were identified as the primary consumers of household goods and services. Homemakers have been the target of Campbell' s Red & White advertising since its inception, and this focus is reflected both in the content and the placement of the advertising. The identification of a predominately female consumer market was also influential in the creation of a widely recognized and long-lived symbol, the Campbell Kids, created in 1904 by Grace Gebbie Drayton. The Kids were meant to convey a sense of wholesomeness and physical well-being associated with eating Campbell Soups.

The advertising of the early teens and twenties most often consisted of black and white or two-color depictions of the can and the product, often accompanied by images of the rosy-cheeked Kids. A large portion of the ad was devoted to narrative description of the soups' healthful properties, suggesting that"Campbell Soups Give Vigor and Strength", "I Couldn't Keep House Without Campbell's Tomato Soup", and "If Every Woman Realized How Much Her Husband Likes Soup - She Would Serve It Everyday".

The advertising of the 1930s tended towards idealized illustrations of women and children; the Kids were less visible during the 1930s and 1940s, deemed too "chucklesome" for the Depression years, and too old-fashioned during World War II. Ad copy continued its appeal to women's sense of responsibility for the well-being of husbands and children, with slogans suggesting "It Takes a Bright and Sparkling Flavor to Attract Children", "When a Man Says It's Good, It's Good", and "Wouldn 't I Be Silly to make It Myself?"

Campbell broadened the scope of its advertising by sponsoring radio programming, beginning in 1931 with the "Hollywood Hotel" program on CBS. Later radio sponsorships included the George Burns and Gracie Allen show, "Campbell Playhouse", "Amos and Andy", the "Jack Carson Show", "Hildegarde", and "Edward R. Murrow with the News", among others . The jingle "M'm M'm Good" was first aired during the radio broadcasts of this period, and was reinforced in the print advertising. Beginning in 1950, Campbell began to sponsor television shows, continuing its focus on women and children as primary purchasers and consumers of suop. Most notable among these sponsorships were "The Donna Reed Show" and "Lassie" . Print ads of the 1950s featuring Johnny Carson, Donna Reed, and the cast of the Lassie Show helped to reinforce the Company's sponsorship of these popular shows.

In 1954, Campbell moved its $10 million dollar condensed soup account from Ward Wheelock Company, the Philadelphia firm which had handled the account since 1910, to Batten, Barton, Durstine & Osborn (BBDO) of New York. By 1966, BBDO account executives urged "selective but not major" use of the Kids and the slogan "M'm M'm Good", choosing instead to employ advertising that stressed health claims and fitness issues rather than the wholesome, comforting associations of hot soup. The Kids became more athletic and less rotund.

Reflecting changes in American social and family structures Campbell' s advertising, began to depict the working wife and the busy schedules of a family "on the go". A 1960 ad declares "Good Things Begin to Happen When Working Girls Have Soup and Crackers" or "Somethings Happened to Supper". In light of the women 's movement, which was gaining momentum during this period, Campbell advertising remained decidedly traditional. In the 1970s, "Give Me the Campbell Life" recognized women 's expanded roles as working mothers, but "They Always Eat Better When You Remember the Soup" and "Get Your Campbells Worth" reveal a more conservative pitch to homemakers responsibilities. Other societal changes are suggested in the advertising, for instance, the "Soup is Good Food" and "Health Insurance" campaigns of the 1980s reflected a new emphasis on health and fitness.

In 1981 the company transferred the soup account to another New York firm, Backer Spielvogel and Bates . The 1980s saw a renewed emphasis on network primetime, strategic radio advertising (where ads for hot soup are tagged to reports of rain or snow, or are aired just before the noon lunch hour), and regional marketing of specialized products or packaging designed to appeal to local tastes and changing nutritional standards. These new products have engendered some changes in Campbell' s time-honored red and white label to emphasize the "new and improved" characteristics of the products

In 2015, Campbells developed the "Real Life" campaign. This campaign was groundbreaking in many ways. The commercials portrayed not only inter-racial couples but also a gay couple, two fathers and their son. This campaign had a product tie in with the 2015 release of the new installment in the motion picture franchise, Star Wars. The campaign received commentary from the public both pro and con. Campbells continued the campaign without revising or pulling any of its commercials. While running in selected markets, the campaign made nationwide headlines and pointed up the continuing change in the make-up of the American family.
Provenance:
Paul N. Mulcahy, V.P. Marketing Services, Campbell Soup Company,1990. Made for the National Museum of American History, Smithsonian Institution by the Center for Advertising History, 1989-1990.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Broadcast advertising  Search this
advertising -- Food  Search this
Soups -- advertising  Search this
Advertising agencies  Search this
Advertising departments  Search this
Advertising campaigns  Search this
Sex role in advertising  Search this
Radio advertising  Search this
Women in advertising  Search this
Television advertising  Search this
Art directors  Search this
Advertising executives  Search this
Genre/Form:
Clippings
Audiotapes -- 1980-1990
Interviews -- 1980-1990
Commercials
Ephemera -- 20th century
Videotapes
Oral history
Tear sheets
Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0367
See more items in:
The Campbell Soup Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8b769193b-0861-4b41-89d1-8b6c8328534b
EDAN-URL:
ead_collection:sova-nmah-ac-0367
Online Media:

Nike Advertising Oral History and Documentation Collection

Interviewer:
Center for Advertising History, Archives Center  Search this
Ellsworth, Scott, Dr.  Search this
Creator:
Nike, Inc.  Search this
Names:
Adidas  Search this
Asics  Search this
Nike, Inc.  Search this
Wieden & Kennedy  Search this
Interviewee:
Onitsuka  Search this
Bedbury, Scott  Search this
Bowerman, William  Search this
Brown, John A.  Search this
Champ, Janet  Search this
Clarke, Tom  Search this
Clow, Lee  Search this
Conlon, Jerry  Search this
Davenport, Bill  Search this
Dolan, Liz  Search this
Donohue, Richard  Search this
Farris, Nelson  Search this
Hale, Cindy  Search this
Hoffman, Susan  Search this
Jackson, Bo  Search this
Jaqua, John  Search this
Johnson, Jeff  Search this
Kitami, Shoji  Search this
Knight, Phillip  Search this
McConnell, Pam  Search this
Moore, Charlotte  Search this
Moore, Kenny  Search this
Moore, Peter  Search this
Onitsuka, Kimachiro  Search this
Parker, Mark  Search this
Riswold, Jim  Search this
Robinson, Charles  Search this
Sakaguchi, Tokio  Search this
Stobie, Patsy Mest  Search this
Strasser, Robert (marketing executive)  Search this
Thomashow, Mark  Search this
Wieden, Dan  Search this
Extent:
12 Cubic feet (25 boxes)
Type:
Collection descriptions
Archival materials
Oral history
Videotapes
Tear sheets
Clippings
Audiotapes
Fliers (printed matter)
Advertising fliers
Commercials
Interviews
Place:
Beaverton (Or.)
Portland (Oregon)
Date:
1958 - 1992
Summary:
The Nike Advertising Oral History and Documentation Collection is the result of a two-year study of advertising of Nike athletic shoes. The effort was supported in part by a grant from Nike, Inc. Thirty-one oral history interviews were conducted with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents, in print and electronic media, the history and development of the company and its advertising campaigns.
Scope and Contents:
This collection consists of thirty-one oral history interviews conducted by historian Scott Ellsworth with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy and related materials collected by the Center for Advertising History staff. There are audiocassettes (original and reference), 1/4" open reel audiotape (master), 3/4" videotapes, and VHS videotapes.
Arrangement:
The collection is rganized into seven series.

Series 1, Research Files, 1979-1992

Subseries 1.1, Materials Compiled by the Center for Advertising History, 1979-1992

Subseries 1.2, Material Compiled by Nike, 1982-1992

Series 2, Interviewee Files, 1990-1992

Series 3, Oral History Interviews, 1990-1992

Subseries 3.1, Original Audiotapes (audio cassette), 1990-1992

Subseries 3.2, Researcher copies (audio cassette), 1990-1992

Subseries 3.3, Preservation masters (1/4 inch audiotape), 1990-1992

Series 4, Television Commercials, 1977-1990 and undated

Subseries 4.1, Master Copies, 1977-1990 and undated

Subseries 4.2, Researcher copies, 1977-1990 and undated

Series 5, Print Advertisements, 1985-1993

Subseries 5.1, Ad Slicks, 1985-1993

Subseries 5.2, Slides, 1989 and undated

Series 6, Trade Catalogues and Photographs, 1958-1982

Series 7, Administrative Files, 1982-1990
Biographical / Historical:
The Nike Advertising Oral History and Documentation Collection is the result of a two-year study of advertising of Nike athletic shoes. The effort was supported in part by a grant from Nike, Inc. Thirty-one oral history interviews were conducted with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents, in print and electronic media, the history and development of the company and its advertising campaigns.

The consistently high quality of this advertising, its award-winning artistic and creative innovations, and its contribution to the fitness movement in America combine to make this a significant chapter in the history of contemporary American advertising.

One aim of the project was to record the process of decision-making in the creation of successful ad campaigns, a process not often documented in the surviving records. Topics addressed in the oral history interviews include the origins of Nike and Nike advertising, the relationship between corporate culture and advertising, the place of advertising in overall marketing strategy, the development of brand image and identity, the nature of the creative process in producing effective advertising images, the use of athletes as endorsers, and Nikes's impact on the popular culture. Well-known campaigns are examined in depth, including Nikes's, use of the Beatles tune "Revolution", the "I Love L.A Spots" produced in conjunction with the 1984 Olympics, the controversial billboards campaign, the award-winning "Bo Knows" spots, and a series of commercials directed by African-American filmmaker Spike Lee. The collection is also a rich source of visual imagery for researchers interested in the portrayal of athletes, women and African-Americans.
Related Materials:
Materials in the Archives Center

Alka-Seltzer Documentation and Oral History Collection, 1953-1986 (AC0184)

N. W. Ayer Advertising Agency Records, 1849-1851, 1869-1996 (AC0059)

Campbell Soup Advertising Oral History and Documentation Project, 1904-1989 (AC0367)

Cover Girl Make-Up Advertising Oral History and Documentation Project, 1959-1990 (AC04374)

Federal Express Oral History and Documentation Project Collection, 1972-1987 (AC0306)

Caroline R. Jones Collection, circa 1942-1996 (AC0552)

Marlboro Oral History and Documentation Project, circa 1926-1986 (AC0198)

Pepsi Generation Oral History and Documentation Collection, 1938-1986 (AC0092)

Rob and Julie Strasser Collection, 1970-1990 (AC0525)
Provenance:
The collection was donated by Nike, Inc. in 1991 and 1992.
Restrictions:
Collection is open for research but the master (preservation) tapes are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women in the advertising industry  Search this
Sports for women  Search this
Sports  Search this
Women in advertising  Search this
Television advertising  Search this
Signs and signboards -- 1970-2000  Search this
Slogans  Search this
Marketing  Search this
Music in advertising  Search this
Commercial art  Search this
Endorsements in advertising  Search this
Broadcast advertising  Search this
Business -- History  Search this
Basketball  Search this
advertising -- History  Search this
Track and field  Search this
Copy writers  Search this
Athletes  Search this
Shoes -- 1970-2000  Search this
Motion picture producers and directors  Search this
African American athletes  Search this
Running -- 1970-2000  Search this
Running shoes -- 1970-2000  Search this
Athletic shoes -- 1970-2000  Search this
Shoe industry -- 1970-2000  Search this
Genre/Form:
Oral history
Videotapes
Tear sheets
Clippings
Audiotapes
Fliers (printed matter)
Advertising fliers
Commercials
Interviews -- 1970-1990
Citation:
Nike Advertising Oral History and Documentation Collection, 1958-1992, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0448
See more items in:
Nike Advertising Oral History and Documentation Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep82f2adbe0-ae8f-4849-bac5-19e0e1848c55
EDAN-URL:
ead_collection:sova-nmah-ac-0448
Online Media:

The Little Woman, GPA [black & white advertisement; tear sheet]

Advertiser:
N. W. Ayer and Son  Search this
Collection Creator:
Ayer (N W) Incorporated.  Search this
Extent:
1 Item (Ink on paper., 13.7" x 10.7".)
Container:
Box 20 (Series 16), Folder 2
Type:
Archival materials
Tear sheets
Advertisements
Date:
1928
Scope and Contents:
Illustration of a woman running her household as a business. Text about how a housewife makes spending decisions. Number 4 in a series of 13 company advertisments.
Local Numbers:
AC0059-0000011 (AC Scan)
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women in advertising  Search this
Advertising agencies  Search this
advertising  Search this
Consumers  Search this
Housewives as consumers  Search this
Genre/Form:
Tear sheets
Advertisements -- 1920-1930
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 16: Publications / 16.1: In House Publications / Thirteen Advertisements
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8178c075b-9de3-4ad0-aba2-f70a5c7da754
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref8425

[Woman modeling a corset for R & G Corset Co. of New York City : black and white advertisement]

Advertiser:
R & G Corset Co.  Search this
Series Creator:
Warshaw, Isadore, 1900-1969  Search this
Extent:
1 Item (Ink on paper., 6.5" x 8".)
Container:
Box 3, Folder 27
Type:
Archival materials
Advertisements
Photographs
Date:
1898
Scope and Contents:
Advertisement printed by Charles Austin Bates of New York City; photographer unidentified.
Local Numbers:
02006062.tif (AC Scan)
General:
In Corsets, Box 3, Folder 27.
Restrictions:
Unrestricted research use on site by appointment. Photographs must be handled with cotton gloves unless protected by sleeves.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Artists' models  Search this
advertising -- 1890-1900  Search this
Women in advertising  Search this
Corsets -- 1890-1900  Search this
Genre/Form:
Advertisements -- 1890-1900
Photographs -- 1890-1900 -- Reproductions
Series Citation:
Warshaw Collection of Business Americana, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Warshaw Collection of Business Americana Subject Categories: Corsets
Warshaw Collection of Business Americana Subject Categories: Corsets / 1: Manufacturers and Distributors / R & G Corsets, New York, New York
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep82c259b9b-f560-4dbe-9be0-003d1b01ba7b
EDAN-URL:
ead_component:sova-nmah-ac-0060-s01-01-corsets-ref524

Cover Girl Advertising Oral History and Documentation Project

Creator:
Bunting, George L., Jr.  Search this
Brinkley, Christie  Search this
Ellsworth, Scott, Dr.  Search this
Colonel, Sheri  Search this
Giordano, Lynn  Search this
Ford, Eileen  Search this
Hall, L. C. "Bates"  Search this
Grathwohl, Geraldine  Search this
Huebner, Dick  Search this
Harrison, Fran  Search this
Lindsay, Robert  Search this
Hunt, William D.  Search this
McIver, Karen  Search this
MacDougall, Malcolm  Search this
Noble, Stan  Search this
Nash, Helen  Search this
Noxell Corporation.  Search this
Bergin, John  Search this
O'Neill, Jennifer  Search this
Oelbaum, Carol  Search this
Pelligrino, Nick  Search this
Poris, George  Search this
Roberts, F. Stone  Search this
Tiegs, Cheryl  Search this
Troup, Peter  Search this
Weithas, Art  Search this
Witt, Norbert  Search this
Names:
Noxzema Chemical Company  Search this
Extent:
15.5 Cubic feet (30 boxes)
Type:
Collection descriptions
Archival materials
Interviews
Business records
Audiotapes
Bumper stickers
Annual reports
Oral history
Photographs
Press releases
Scrapbooks
Television scripts
Videotapes
Tear sheets
Place:
Hunt Valley (Maryland)
Baltimore (Md.)
Maryland
Date:
1959-1990
Summary:
The Cover Girl Make-Up Advertising Oral History and Documentation Project, 1923-1991, is the result of a year-long study in 1990, which examined the advertising created for Noxell Corporation's Cover Girl make-up products from 1959 to 1990. The objective of the project was to document, in print and electronic media, the history of Cover Girl make-up advertising since its inception in 1959.
Scope and Contents:
Twenty-two oral history interviews (conducted by Dr. Scott Ellsworth for the Archives Center) and a variety of print and television advertisements, photographs, scrapbooks, personal papers, business records and related materials were gathered by the Center for Advertising History staff. The objective was to create a collection that provides documentation, in print and electronic media, of the history and development of advertising for Cover Girl make-up since its inception in 1959.

Collection also includes earlier material related to other Noxell products, including Noxzema, with no direct connection to the Cover Girl campaign.
Arrangement:
The collection is arranged into eight series.

Series 1: Research Files

Series 2: Interviewee Files

Series 3: Oral History Interviews

Series 4: Television Advertising Materials

Series 5: Print Advertising Materials

Series 6: Company Publications and Promotional Literature

Series 7: Photographs

Series 8: Scrapbooks
Biographical / Historical:
George Avery Bunting founded the Noxzema Chemical Company in Baltimore, Maryland in 1917. In the 1890s, he left behind a teaching job on Maryland's Eastern shore to move to Baltimore, where he hoped to pursue a career as a pharmacist. He landed a job as errand boy and soda jerk at a local drugstore, where he worked while attending classes at the University Of Maryland College of Pharmacy. Valedictorian of the Class of 1899, Bunting was promoted to manager of the drugstore, which he purchased. Bunting began to experiment with the formulation of medicated pastes and compounds, which he marketed to his customers. In 1909, he began refining a medicated vanishing cream, which he introduced in 1914. "Dr. Bunting's Sunburn Remedy," an aromatic skin cream containing clove oil, eucalyptus oil, lime water, menthol and camphor, was mixed by hand at his pharmacy. Marketed locally as a greaseless, medicated cream for the treatment of a variety of skin conditions, including sunburn, eczema, and acne, the product was renamed "Noxzema" for its reputed ability to "knock eczema." By 1917, the Noxzema Chemical Company was formed. During the 1920s, distribution of the product was expanded to include New York, Chicago, and the Midwest and, by 1926, the first Noxzema manufactory was built in northwest Baltimore to accommodate the demand for nearly a million jars a year.

Having achieved a national market by 1938, Noxzema Chemical Company executives pursued product diversification as a means to maintain the corporate growth of the early years. In the 1930s and 1940s, line extensions included shaving cream, suntan lotion and cold cream, all with the distinctive "medicated" Noxzema aroma.

In the late 1950s, Bill Hunt, director of product development at Noxzema, suggested a line extension into medicated make-up. Creatives at Sullivan, Stauffer, Colwell & Bayles, Incorporated (SSC&B), Noxzema's advertising agency since 1946, suggested that the advertising for the new product focus on beauty and glamour with some reference to the medicated claims made for other Noxzema products. In contrast to other cosmetics, which were sold at specialized department store counters, Noxzema's medicated make-up would be marketed alongside other Noxzema products in grocery stores and other mass distribution outlets. After experimenting with names that suggested both glamour and the medicated claims (including Thera-Blem and Blema-Glow), Bill Grathwohl, Noxell's advertising director, selected Carolyn Oelbaum's "Cover Girl," which conveyed the product's usefulness as a blemish cover-up, while invoking the glamorous image of fashion models. These three elements of the advertising, wholesome glamour, mass marketing, and medicated make-up, remain central to Cover Girl advertising nearly a half-century later.

Beginning with the national launch in 1961, American and international fashion models were featured in the ads. The target audience was identified as women between eighteen and fifty-four and, initially, the "glamour" ads were targeted at women's magazines, while the "medicated" claims were reserved for teen magazines. Television ads featured both elements. Cover Girl advertising always featured beautiful women -- especially Caucasian women, but the Cover Girl image has evolved over time to conform to changing notions of beauty. In the late 1950s and 1960s, the Cover Girl was refined and aloof, a fashion conscious sophisticate. By the 1970s, a new social emphasis on looking and dressing "naturally" and the introduction of the "Clean Make-up" campaign created a new advertising focus on the wholesome glamour of the "girl next door," a blue-eyed, blonde all-American image. In the 1980s, the Cover Girl look was updated to include African-American, Hispanic and working women.

In January 1970, SSC&B bought 49% of the Lintas Worldwide advertising network. After SSC&B was acquired by the Interpublic Group of Companies in 1979, the entire Lintas operation was consolidated under the name SSC&B/Lintas in 1981. With the Procter & Gamble buy-out of the Noxell Corporation in September 1989, the cosmetics account was moved to long-time P&G agency Grey Advertising, in order to circumvent a possible conflict of interest between P&G competitor Unilever, another Lintas account. In 1989 SSC&B/Lintas, Cover Girl's agency since its launch in 1961, lost the account it helped to create and define, but the brand continues to dominate mass-marketed cosmetics.

This project is the result of a year-long study of advertising created for the Noxell Corporation's Cover Girl make-up products, 1959-1990. The effort was supported in part by a grant from the Noxell Corporation. The target audience was identified as women 18-54, and initially, the "glamour" ads were targeted at women's magazines, while the "medicated" claims were reserved for teen magazines. Television ads featured both elements. Cover Girl advertising has always featured beautiful women (especially Caucasian women), but the Cover Girl image evolved over time to conform with changing notions of beauty. In the late 1950s-1960s, the Cover Girl was refined and aloof, a fashion conscious sophisticate. By the 1970s, a new social emphasis on looking and dressing "naturally" and the introduction of the "Clean Make-up" campaign created a new advertising focus on the wholesome glamour of the "girl next door," a blue-eyed, blonde all-American image. Through the 1980s, the Cover Girl look was updated to include African-American and Hispanic models and images of women at work.
Related Materials:
Materials in the Archives Center

Warshaw Collection of Business Americana (AC0060)

N W Ayer Advertising Agency Records (AC0059)
Separated Materials:
"The Division of Home and Community Life, Costume Collection (now Division of Cultural and Community Life) holds eighty-six cosmetic items and one computer that were also donated by the Noxell Corporation in 1990 in conjunction with the oral history project. These artifacts include lipstick, manicure sets, brushes, make-up, eye shadow, blush, powder puffs, eyelash curler, nail polish, and mascara. See accession number 1990.0193.

"
Provenance:
Most of the materials in the collection were donated to the Center for Advertising History by the Noxell Corporation, 1990. All storyboards and videoscripts, and a large collection of business records and proofsheets were donated by George Poris in June 1990. All mechanicals were donated by Art Weithas in June 1990. (These contributions are noted in the finding aid).
Restrictions:
Collection is open for research but a portion of the collection is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Copyright and trademark restrictions.
Topic:
Women in advertising  Search this
advertising -- 1930-1940 -- California  Search this
Cosmetics -- advertising  Search this
Endorsements in advertising  Search this
Beauty culture  Search this
advertising -- 1950-2000  Search this
African American women -- Beauty culture  Search this
Modelling -- 1950-1990  Search this
Sex role in advertising  Search this
Radio advertising  Search this
Television advertising  Search this
Genre/Form:
Interviews -- 1950-2000
Business records -- 20th century
Audiotapes
Bumper stickers
Annual reports
Oral history -- 1990-2000
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1950-2000
Press releases
Scrapbooks -- 20th century
Television scripts
Videotapes
Tear sheets
Citation:
Cover Girl Advertising Oral History & Documentation Project, 1959-1990, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0374
See more items in:
Cover Girl Advertising Oral History and Documentation Project
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep89b09e4c7-64e7-4074-b65e-0d097966d1e3
EDAN-URL:
ead_collection:sova-nmah-ac-0374
Online Media:

Memo to Milt Gossett for use by Compton International people: United States Advertising in the 1980s. New York

Collection Creator:
Ayer (N W) Incorporated.  Search this
Cummings, Barton A., 1914-1994 (advertising executive)  Search this
Brower, Charles H.  Search this
Bolte, Brown  Search this
Bond, Edward L., Jr.  Search this
Bernbach, William  Search this
Ogilvy, David  Search this
O'Toole, John  Search this
Seaman, Alfred J.  Search this
Schultz, Arthur W.  Search this
Matthews, Len  Search this
Marsteller, William  Search this
O'Conner, Neal W.  Search this
Mithun, Raymond O.  Search this
Meyer, Ed  Search this
Harper, Marion, 1916-1989 (advertising executive)  Search this
Healy, Robert  Search this
Hagopian, Lewis T.  Search this
Jacoby, Robert F.  Search this
Fatt, Arthur  Search this
Fitzgerald, Clifford  Search this
Foote, Emerson  Search this
Gilliatt, Neal  Search this
Foley, Paul  Search this
Thiele, Edward  Search this
Tinker, Jack  Search this
Container:
Box 2, Folder 20E
Type:
Archival materials
Date:
1980-04-14
Scope and Contents:
Speculates on prospective developments on women in advertising, the growth and impact of cable TV, and taxes on advertising.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Barton Cummings Collection, 1938-1990, Archives Center, National Museum of American History.
See more items in:
Barton Cummings Papers
Barton Cummings Papers / Series 1: Speeches and Publicity
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8484efde9-2c47-4470-86ef-792699490a1e
EDAN-URL:
ead_component:sova-nmah-ac-0421-ref606

Breck Girls. [Print advertising.]

Advertiser:
Breck, John H., Inc.  Search this
Artist:
Williams, Ralph William  Search this
Names:
Basinger, Kim  Search this
Collection Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Extent:
1 Item (col., 17 x 12.5 cm.)
Type:
Archival materials
Print advertising
Date:
1972
Scope and Contents:
Image depicts Ann Basinger and her daughter Kim Basinger. Reproduction of a pastel portrait.
Arrangement:
Box 2, Folder 4.
Local Numbers:
Ivorydata4 1113

03065101 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hair -- Care and hygiene  Search this
Women in advertising  Search this
Mothers  Search this
Daughters  Search this
Shampoos  Search this
Genre/Form:
Print advertising
Collection Citation:
Breck Girls Collection, ca. 1936-1995, Archives Center, National Museum of American History.
See more items in:
Breck Girls Collection
Breck Girls Collection / Series 2 : Photographs / Ads
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8cf850bee-dad0-4ebd-a4f9-5d8d6a99b826
EDAN-URL:
ead_component:sova-nmah-ac-0651-ref941

Breck Shampoo brings out the shine in your hair. [Print advertising.]

Advertiser:
Breck, John H., Inc.  Search this
Artist:
Williams, Ralph William  Search this
Names:
Kisk, Helen  Search this
Collection Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Extent:
1 Item (col., 27.5 x 21 cm.)
Container:
Box 9, Folder 2
Type:
Archival materials
Print advertising
Date:
1968
Scope and Contents:
Full caption: "Breck Shampoo brings out the shine in your hair. Like brushing 100 strokes." Portrait of Helen Kisk [?].
Local Numbers:
Ivorydata4 1114

03065102 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hair -- Care and hygiene  Search this
Women in advertising  Search this
Shampoos  Search this
Genre/Form:
Print advertising
Collection Citation:
Breck Girls Collection, ca. 1936-1995, Archives Center, National Museum of American History.
See more items in:
Breck Girls Collection
Breck Girls Collection / Series 3: Print Ads / Breck Girls
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep815feee77-1f11-4fb8-a4f4-09d3366d0675
EDAN-URL:
ead_component:sova-nmah-ac-0651-ref942

Breck Girl. [Print advertising.] [Publ. in various women's publications.]

Advertiser:
Breck, John H., Inc.  Search this
Artist:
Williams, Ralph William  Search this
Designer:
Priscilla of Boston.  Search this
Names:
Dow, Patricia  Search this
Collection Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Extent:
1 Item (col., 29.5 x 20.5 cm.)
Container:
Box 9, Folder 3
Type:
Archival materials
Print advertising
Date:
1971
Dec. 1971
Scope and Contents:
Patricia Dow as Christmas Bride wearing gown by Priscilla of Boston.
Local Numbers:
Ivorydata4 1115

03065103 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hair -- Care and hygiene  Search this
Shampoos  Search this
Women in advertising  Search this
Christmas  Search this
Brides  Search this
Genre/Form:
Print advertising
Collection Citation:
Breck Girls Collection, ca. 1936-1995, Archives Center, National Museum of American History.
See more items in:
Breck Girls Collection
Breck Girls Collection / Series 3: Print Ads / Breck Girls
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep842df1e94-905e-463a-b35c-bd6a03ab56bb
EDAN-URL:
ead_component:sova-nmah-ac-0651-ref943

Breck Girl. [Print advertising, women's publications.]

Advertiser:
Breck, John H., Inc.  Search this
Artist:
Williams, Ralph William  Search this
Names:
Harris, Dianne  Search this
Collection Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Extent:
1 Item (col., 29.5 x 21 cm.)
Container:
Box 9, Folder 4
Type:
Archival materials
Print advertising
Date:
1973
Scope and Contents:
Reproduction of a pastel portrait of Dianne Harris.
Published Sept.-Nov. 1973.
Local Numbers:
Ivorydata4 1116

03065104 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hair -- Care and hygiene  Search this
Shampoos  Search this
Women in advertising  Search this
Genre/Form:
Print advertising
Collection Citation:
Breck Girls Collection, ca. 1936-1995, Archives Center, National Museum of American History.
See more items in:
Breck Girls Collection
Breck Girls Collection / Series 3: Print Ads / Breck Girls
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8d1b249b5-3854-415d-a6e2-ecf70ff0c896
EDAN-URL:
ead_component:sova-nmah-ac-0651-ref944

There's only one leading shampoo that isn't mostly detergent: Gold Formula Breck. [Print advertising, Women's publications.]

Advertiser:
Breck, John H., Inc.  Search this
Artist:
Williams, Ralph William  Search this
Names:
Smith, Jaclyn  Search this
Collection Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Extent:
1 Item (col., 32 x 25 cm.)
Container:
Box 9, Folder 4
Type:
Archival materials
Print advertising
Date:
1973
Scope and Contents:
Reproduction of pastel portrait of Jaclyn Smith.
Local Numbers:
Ivorydata4 1117

03065105 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hair -- Care and hygiene  Search this
Women in advertising  Search this
Shampoos  Search this
Genre/Form:
Print advertising
Collection Citation:
Breck Girls Collection, ca. 1936-1995, Archives Center, National Museum of American History.
See more items in:
Breck Girls Collection
Breck Girls Collection / Series 3: Print Ads / Breck Girls
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep850dcd848-8557-4ae2-9060-d56a7fc8abd5
EDAN-URL:
ead_component:sova-nmah-ac-0651-ref945

Breck Girl. [Print advertising.] [Women's publications.]

Advertiser:
Breck, John H., Inc.  Search this
Artist:
Williams, Ralph William  Search this
Names:
Hodson, Lydia  Search this
Collection Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Extent:
1 Item (col., 28 x 21 cm.)
Container:
Box 9, Folder 5
Type:
Archival materials
Print advertising
Date:
1974
Scope and Contents:
Portrait of Lydia Hodson.
Local Numbers:
Ivorydata4 1118

03065106 (Scan No.)
Publication:
Published March 1974
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hair -- Care and hygiene  Search this
Teenagers  Search this
Shampoos  Search this
Women in advertising  Search this
America's Junior Miss Pageant  Search this
Genre/Form:
Print advertising
Collection Citation:
Breck Girls Collection, ca. 1936-1995, Archives Center, National Museum of American History.
See more items in:
Breck Girls Collection
Breck Girls Collection / Series 3: Print Ads / Breck Girls
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8ebc09a76-ca0a-4cf6-9275-ab4c39bf4e69
EDAN-URL:
ead_component:sova-nmah-ac-0651-ref946

Breck Girl. [Print advertising.] [Women's publications.]

Advertiser:
Breck, John H., Inc.  Search this
Artist:
Williams, Ralph William  Search this
Names:
Alexander, Donna  Search this
Collection Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Extent:
1 Item (col., 29.5 x 20.5 cm.)
Container:
Box 9, Folder 6
Type:
Archival materials
Print advertising
Date:
1974
1974
Scope and Contents:
Portrait of Donna Alexander.
Local Numbers:
Ivorydata4 1119

03065107 (Scan No.)
Publication:
Published Jan. 1975
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hair -- Care and hygiene  Search this
Shampoos  Search this
Women in advertising  Search this
African Americans  Search this
America's Junior Miss Pageant  Search this
Genre/Form:
Print advertising
Collection Citation:
Breck Girls Collection, ca. 1936-1995, Archives Center, National Museum of American History.
See more items in:
Breck Girls Collection
Breck Girls Collection / Series 3: Print Ads / Breck Girls
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8af11f6e5-5847-4cb1-bd67-e50bfdd757c4
EDAN-URL:
ead_component:sova-nmah-ac-0651-ref947

Breck Girl. [Print advertising.]

Advertiser:
Breck, John H., Inc.  Search this
Artist:
Williams, Ralph William  Search this
Names:
Forshee, Julie Ann  Search this
Collection Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Extent:
1 Item (col., 29.5 x 21 cm.)
Container:
Box 9, Folder 7
Type:
Archival materials
Print advertising
Date:
1976
Scope and Contents:
Portrait of Julie Ann Forshee.
Local Numbers:
Ivorydata4 1120

03065108 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hair -- Care and hygiene  Search this
Teenagers  Search this
Women in advertising  Search this
Shampoos  Search this
America's Junior Miss Pageant  Search this
Genre/Form:
Print advertising
Collection Citation:
Breck Girls Collection, ca. 1936-1995, Archives Center, National Museum of American History.
See more items in:
Breck Girls Collection
Breck Girls Collection / Series 3: Print Ads / Breck Girls
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8a0d76eaa-3ab4-4b8e-992f-3f094fe2c3e5
EDAN-URL:
ead_component:sova-nmah-ac-0651-ref948

Breck Girl. [Print advertising.] [Women's publications.]

Advertiser:
Breck, John H., Inc.  Search this
Artist:
Williams, Ralph William  Search this
Names:
Holden, Rebecca  Search this
Collection Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Extent:
1 Item (col., 29.5 x 21 cm.)
Container:
Box 9, Folder 8
Type:
Archival materials
Print advertising
Date:
1977
Scope and Contents:
Portrait of Rebecca Holden.
Local Numbers:
Ivorydata4 1171

03065110 (Scan No.)
Publication:
Published June 1977
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hair -- Care and hygiene  Search this
Shampoos  Search this
Women in advertising  Search this
Genre/Form:
Print advertising
Collection Citation:
Breck Girls Collection, ca. 1936-1995, Archives Center, National Museum of American History.
See more items in:
Breck Girls Collection
Breck Girls Collection / Series 3: Print Ads / Breck Girls
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep80ffea8cf-05a4-4430-b057-3fc22822ac8d
EDAN-URL:
ead_component:sova-nmah-ac-0651-ref950

Breck Girl. [Print advertising, women's publications]

Advertiser:
Breck, John H., Inc.  Search this
Names:
Schneider, Yvonne  Search this
Collection Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Extent:
1 Item (col., 29.5 x 21 cm.)
Container:
Box 9, Folder 8
Type:
Archival materials
Print advertising
Date:
1977
Scope and Contents:
Portrait of Yvonne Schneider.
Published Sept. 1977.
Local Numbers:
Ivorydata4 1172

03065111 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women in advertising  Search this
Hair -- Care and hygiene  Search this
Shampoos  Search this
Genre/Form:
Print advertising
Collection Citation:
Breck Girls Collection, ca. 1936-1995, Archives Center, National Museum of American History.
See more items in:
Breck Girls Collection
Breck Girls Collection / Series 3: Print Ads / Breck Girls
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep81989e1fd-67cd-4a3f-8222-376274359606
EDAN-URL:
ead_component:sova-nmah-ac-0651-ref951

Breck Girl. [Kim Basinger as a bride.] [Print advertising tear sheet.]

Advertiser:
Breck, John H., Inc.  Search this
Artist:
Williams, Ralph William  Search this
Names:
Basinger, Kim  Search this
Collection Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Extent:
1 Item (col., 29 x 21 cm.)
Container:
Box 9, Folder 10
Type:
Archival materials
Tear sheets
Print advertising
Scope and Contents:
Portrait of Kim Basinger as a bride, .
Local Numbers:
Ivorydata4 1173

03065112 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hair -- Care and hygiene  Search this
Shampoos  Search this
Women in advertising  Search this
Brides  Search this
Endorsements in advertising  Search this
Genre/Form:
Tear sheets -- 1940-2000
Print advertising
Collection Citation:
Breck Girls Collection, ca. 1936-1995, Archives Center, National Museum of American History.
See more items in:
Breck Girls Collection
Breck Girls Collection / Series 3: Print Ads / Breck Girls
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep887dda4b2-b8a3-4178-a1e2-c508dfb7de5d
EDAN-URL:
ead_component:sova-nmah-ac-0651-ref952

If she let go of her comb, it might float down through her hair by itself [Print advertising.]

Advertiser:
Breck, John H., Inc.  Search this
Collection Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Extent:
1 Item (col., 19.5 x 13.5 cm.)
Container:
Box 9, Folder 13
Culture:
Tahitians  Search this
Type:
Archival materials
Print advertising
Photographs
Date:
1967
Scope and Contents:
Illustration: Reproduction of a photograph of a Tahitian woman combing her hair.
Local Numbers:
Ivorydata4 1175

03065114 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Combs  Search this
Hair -- Care and hygiene  Search this
Women in advertising  Search this
Shampoos  Search this
Genre/Form:
Print advertising
Photographs -- Reproductions
Collection Citation:
Breck Girls Collection, ca. 1936-1995, Archives Center, National Museum of American History.
See more items in:
Breck Girls Collection
Breck Girls Collection / Series 3: Print Ads / Print ads (product only)
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8cc741c7b-6bf2-4bf0-86a6-f3b6d0cb3a46
EDAN-URL:
ead_component:sova-nmah-ac-0651-ref954

TWA Hostess Judy Newmann was voted "The girl in the air with the most beautiful hair." [Print advertising.]

Advertiser:
Breck, John H., Inc.  Search this
Artist:
Williams, Ralph William  Search this
Collection Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Extent:
1 Item (col., 36 x 26.5 cm.)
Container:
Box 10, Folder 2
Type:
Archival materials
Print advertising
Date:
1966
Scope and Contents:
Portrait of Judy Newmann in TWA flight attendant uniform.
Local Numbers:
Ivorydata4 1179

03065118 (Scan No.)
Publication:
Published Jan. & Feb. 1966
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hair -- Care and hygiene  Search this
Shampoos  Search this
Women in advertising  Search this
Flight attendants  Search this
Genre/Form:
Print advertising
Collection Citation:
Breck Girls Collection, ca. 1936-1995, Archives Center, National Museum of American History.
See more items in:
Breck Girls Collection
Breck Girls Collection / Series 3: Print Ads / Breck Girls
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8768b7642-d216-4f2f-b9de-760039fdd479
EDAN-URL:
ead_component:sova-nmah-ac-0651-ref958

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