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[Trade catalogs from Buffalo Forge Co.]

Variant company name:
"Women in advertising"  Search this
Company Name:
Buffalo Forge Co.  Search this
Related companies:
Canadian Blower & Forge Co., Ltd. Kitchener, Ontario  Search this
Notes content:
"0A" Bending Roll : bends, shapes, or forms thousands of manufactured items
Includes:
Trade catalog and photographs
Physical description:
1 piece; 1 box
Language:
English
Type of material:
Trade catalogs
Trade literature
Place:
Buffalo, New York, United States
Date:
1900s
Topic (Romaine term):
Machine tools and metalworking equipment  Search this
Topic:
Machine-tools  Search this
Metal-working machinery  Search this
Record ID:
SILNMAHTL_10153
Location:
Trade Literature at the American History Museum Library
Collection:
Smithsonian Libraries Trade Literature Collections
Data source:
Smithsonian Libraries
EDAN-URL:
edanmdm:SILNMAHTL_10153

[Trade catalogs from Kearney & Trecker Corp.]

Variant company name:
Jane's office, women in advertising  Search this
Company Name:
Kearney & Trecker Corp.  Search this
Notes content:
Modern grinder especially designed for sharpening carbide face mill cutters faster and better
Includes:
Trade catalog and photographs
Black and white images
Physical description:
1 piece; 1 box
Language:
English
Type of material:
Trade catalogs
Trade literature
Place:
Milwaukee, Wisconsin, United States
Date:
1900s
Topic (Romaine term):
Machine tools and metalworking equipment  Search this
Topic:
Machine-tools  Search this
Metal-working machinery  Search this
Record ID:
SILNMAHTL_10452
Location:
Trade Literature at the American History Museum Library
Collection:
Smithsonian Libraries Trade Literature Collections
Data source:
Smithsonian Libraries
EDAN-URL:
edanmdm:SILNMAHTL_10452

[Trade catalogs from Kingsbury Machine Tool Corp.]

Variant company name:
Jane's office, women in advertising  Search this
Company Name:
Kingsbury Machine Tool Corp.  Search this
Notes content:
Kingsbury machines perform machining operations on forged brass valves and fittings, and Ledloy cast iron valves and fittings.
Includes:
Trade catalog and photographs
Black and white images
Physical description:
2 pieces; 1 box
Language:
English
Type of material:
Trade catalogs
Trade literature
Place:
Keene, New Hampshire, United States
Date:
1900s
Topic (Romaine term):
Machine tools and metalworking equipment  Search this
Topic:
Machine-tools  Search this
Metal-working machinery  Search this
Record ID:
SILNMAHTL_10462
Location:
Trade Literature at the American History Museum Library
Collection:
Smithsonian Libraries Trade Literature Collections
Data source:
Smithsonian Libraries
EDAN-URL:
edanmdm:SILNMAHTL_10462

[Trade catalogs from Clark Instrument, Inc.]

Variant company name:
"Women in advertising"  Search this
Company Name:
Clark Instrument, Inc.  Search this
Notes content:
Clark hardness tester for metals ; "Rockwell testing" ; Rockwell test is standard throughout industry and govt.
Includes:
Trade catalog and photographs
Black and white images
Physical description:
1 piece; 1 box
Language:
English
Type of material:
Trade catalogs
Trade literature
Place:
Dearborn, Michigan, United States
Date:
1900s
Topic (Romaine term):
Machine tools and metalworking equipment  Search this
Measuring; calculating and testing devices  Search this
Topic:
Calculators  Search this
Machine-tools  Search this
Measuring instruments  Search this
Metal-working machinery  Search this
Weighing instruments  Search this
Record ID:
SILNMAHTL_10161
Location:
Trade Literature at the American History Museum Library
Collection:
Smithsonian Libraries Trade Literature Collections
Data source:
Smithsonian Libraries
EDAN-URL:
edanmdm:SILNMAHTL_10161

[Trade catalogs from Erie Foundry Co.]

Variant company name:
Jane's office, Women in advertising  Search this
Company Name:
Erie Foundry Co.  Search this
Notes content:
hydraulic presses, for elevators, forging presses, drop hammers, trimming presses
Includes:
Trade catalog
Black and white images
Physical description:
1 piece; 1 box
Language:
English
Type of material:
Trade catalogs
Trade literature
Place:
Erie, Pennsylvania, United States
Date:
1900s
Topic (Romaine term):
Metalwork products (architectural and ornamental)  Search this
Materials handling equipment (includes barrels; bottling and filling; casters; chains; etc.)  Search this
Topic:
Architectural metal-work  Search this
Art metal-work  Search this
Barrels  Search this
Bottling  Search this
Industrial equipment  Search this
Metal-work  Search this
Record ID:
SILNMAHTL_10224
Location:
Trade Literature at the American History Museum Library
Collection:
Smithsonian Libraries Trade Literature Collections
Data source:
Smithsonian Libraries
EDAN-URL:
edanmdm:SILNMAHTL_10224

[Trade catalogs from High Speed Hammer Co., Inc.]

Variant company name:
Jane's office, women in advertising  Search this
Company Name:
High Speed Hammer Co., Inc.  Search this
Notes content:
Hammer with the human stroke ; high speed riveting hammer
Includes:
Trade catalog
Black and white images
Physical description:
3 pieces; 1 box
Language:
English
Type of material:
Trade catalogs
Trade literature
Place:
Rochester, New York, United States
Date:
1900s
Topic (Romaine term):
Metalwork products (architectural and ornamental)  Search this
Machine tools and metalworking equipment  Search this
Topic:
Architectural metal-work  Search this
Art metal-work  Search this
Machine-tools  Search this
Metal-work  Search this
Metal-working machinery  Search this
Record ID:
SILNMAHTL_10235
Location:
Trade Literature at the American History Museum Library
Collection:
Smithsonian Libraries Trade Literature Collections
Data source:
Smithsonian Libraries
EDAN-URL:
edanmdm:SILNMAHTL_10235

Call out the Donuteers * [sic] [advertisement]

Collector:
Steinberg, Sally L. (Sally Levitt)  Search this
Donor:
Steinberg, Sally L. (Sally Levitt)  Search this
Advertiser:
Doughnut Corporation of America  Search this
Names:
Mayflower Doughnuts  Search this
Collection Collector:
Steinberg, Sally L. (Sally Levitt)  Search this
Extent:
1 Item (Ink on paper., 13.7" X 11.1".)
Type:
Archival materials
Cartoons (humorous images)
Advertisements
Date:
Item undated
Scope and Contents:
Advertisement consists of cartoon panels indicating how doughnuts helped boost morale during World War II, both on the warfront and home front.
Arrangement:
In Box 4, Folder 1.
Local Numbers:
AC0439-0000053.tif (AC Scan)
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women in advertising  Search this
Morale  Search this
advertising  Search this
World War, 1939-1945 -- Art and the war  Search this
Food  Search this
Doughnuts  Search this
Food habits -- United States  Search this
Genre/Form:
Cartoons (humorous images) -- 20th century
Advertisements -- 1900-1950
Collection Citation:
Sally L. Steinberg Collection of Doughnut Ephemera, 1920s-1987, Archives Center, National Museum of American History.
See more items in:
Sally L. Steinberg Collection of Doughnut Ephemera
Sally L. Steinberg Collection of Doughnut Ephemera / Series 4: Other Donut Companies / Dunkin' Donuts, Inc.--Publications
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0439-ref627

Cover Girl Advertising Oral History and Documentation Project

Creator:
Bunting, George L., Jr.  Search this
Brinkley, Christie  Search this
Ellsworth, Scott, Dr.  Search this
Colonel, Sheri  Search this
Giordano, Lynn  Search this
Ford, Eileen  Search this
Hall, L. C. "Bates"  Search this
Grathwohl, Geraldine  Search this
Huebner, Dick  Search this
Harrison, Fran  Search this
Lindsay, Robert  Search this
Hunt, William D.  Search this
McIver, Karen  Search this
MacDougall, Malcolm  Search this
Noble, Stan  Search this
Nash, Helen  Search this
Noxell Corporation.  Search this
Bergin, John  Search this
O'Neill, Jennifer  Search this
Oelbaum, Carol  Search this
Pelligrino, Nick  Search this
Poris, George  Search this
Roberts, F. Stone  Search this
Tiegs, Cheryl  Search this
Troup, Peter  Search this
Weithas, Art  Search this
Witt, Norbert  Search this
Names:
Noxzema Chemical Company  Search this
Extent:
15.5 Cubic feet (30 boxes)
Type:
Collection descriptions
Archival materials
Interviews
Business records
Audiotapes
Bumper stickers
Annual reports
Oral history
Photographs
Press releases
Scrapbooks
Television scripts
Videotapes
Tear sheets
Place:
Hunt Valley (Maryland)
Baltimore (Md.)
Maryland
Date:
1959-1990
Summary:
The Cover Girl Make-Up Advertising Oral History and Documentation Project, 1923-1991, is the result of a year-long study in 1990, which examined the advertising created for Noxell Corporation's Cover Girl make-up products from 1959 to 1990. The objective of the project was to document, in print and electronic media, the history of Cover Girl make-up advertising since its inception in 1959.
Scope and Contents:
Twenty-two oral history interviews (conducted by Dr. Scott Ellsworth for the Archives Center) and a variety of print and television advertisements, photographs, scrapbooks, personal papers, business records and related materials were gathered by the Center for Advertising History staff. The objective was to create a collection that provides documentation, in print and electronic media, of the history and development of advertising for Cover Girl make-up since its inception in 1959.

Collection also includes earlier material related to other Noxell products, including Noxzema, with no direct connection to the Cover Girl campaign.
Arrangement:
The collection is arranged into eight series.

Series 1: Research Files

Series 2: Interviewee Files

Series 3: Oral History Interviews

Series 4: Television Advertising Materials

Series 5: Print Advertising Materials

Series 6: Company Publications and Promotional Literature

Series 7: Photographs

Series 8: Scrapbooks
Biographical / Historical:
George Avery Bunting founded the Noxzema Chemical Company in Baltimore, Maryland in 1917. In the 1890s, he left behind a teaching job on Maryland's Eastern shore to move to Baltimore, where he hoped to pursue a career as a pharmacist. He landed a job as errand boy and soda jerk at a local drugstore, where he worked while attending classes at the University Of Maryland College of Pharmacy. Valedictorian of the Class of 1899, Bunting was promoted to manager of the drugstore, which he purchased. Bunting began to experiment with the formulation of medicated pastes and compounds, which he marketed to his customers. In 1909, he began refining a medicated vanishing cream, which he introduced in 1914. "Dr. Bunting's Sunburn Remedy," an aromatic skin cream containing clove oil, eucalyptus oil, lime water, menthol and camphor, was mixed by hand at his pharmacy. Marketed locally as a greaseless, medicated cream for the treatment of a variety of skin conditions, including sunburn, eczema, and acne, the product was renamed "Noxzema" for its reputed ability to "knock eczema." By 1917, the Noxzema Chemical Company was formed. During the 1920s, distribution of the product was expanded to include New York, Chicago, and the Midwest and, by 1926, the first Noxzema manufactory was built in northwest Baltimore to accommodate the demand for nearly a million jars a year.

Having achieved a national market by 1938, Noxzema Chemical Company executives pursued product diversification as a means to maintain the corporate growth of the early years. In the 1930s and 1940s, line extensions included shaving cream, suntan lotion and cold cream, all with the distinctive "medicated" Noxzema aroma.

In the late 1950s, Bill Hunt, director of product development at Noxzema, suggested a line extension into medicated make-up. Creatives at Sullivan, Stauffer, Colwell & Bayles, Incorporated (SSC&B), Noxzema's advertising agency since 1946, suggested that the advertising for the new product focus on beauty and glamour with some reference to the medicated claims made for other Noxzema products. In contrast to other cosmetics, which were sold at specialized department store counters, Noxzema's medicated make-up would be marketed alongside other Noxzema products in grocery stores and other mass distribution outlets. After experimenting with names that suggested both glamour and the medicated claims (including Thera-Blem and Blema-Glow), Bill Grathwohl, Noxell's advertising director, selected Carolyn Oelbaum's "Cover Girl," which conveyed the product's usefulness as a blemish cover-up, while invoking the glamorous image of fashion models. These three elements of the advertising, wholesome glamour, mass marketing, and medicated make-up, remain central to Cover Girl advertising nearly a half-century later.

Beginning with the national launch in 1961, American and international fashion models were featured in the ads. The target audience was identified as women between eighteen and fifty-four and, initially, the "glamour" ads were targeted at women's magazines, while the "medicated" claims were reserved for teen magazines. Television ads featured both elements. Cover Girl advertising always featured beautiful women -- especially Caucasian women, but the Cover Girl image has evolved over time to conform to changing notions of beauty. In the late 1950s and 1960s, the Cover Girl was refined and aloof, a fashion conscious sophisticate. By the 1970s, a new social emphasis on looking and dressing "naturally" and the introduction of the "Clean Make-up" campaign created a new advertising focus on the wholesome glamour of the "girl next door," a blue-eyed, blonde all-American image. In the 1980s, the Cover Girl look was updated to include African-American, Hispanic and working women.

In January 1970, SSC&B bought 49% of the Lintas Worldwide advertising network. After SSC&B was acquired by the Interpublic Group of Companies in 1979, the entire Lintas operation was consolidated under the name SSC&B/Lintas in 1981. With the Procter & Gamble buy-out of the Noxell Corporation in September 1989, the cosmetics account was moved to long-time P&G agency Grey Advertising, in order to circumvent a possible conflict of interest between P&G competitor Unilever, another Lintas account. In 1989 SSC&B/Lintas, Cover Girl's agency since its launch in 1961, lost the account it helped to create and define, but the brand continues to dominate mass-marketed cosmetics.

This project is the result of a year-long study of advertising created for the Noxell Corporation's Cover Girl make-up products, 1959-1990. The effort was supported in part by a grant from the Noxell Corporation. The target audience was identified as women 18-54, and initially, the "glamour" ads were targeted at women's magazines, while the "medicated" claims were reserved for teen magazines. Television ads featured both elements. Cover Girl advertising has always featured beautiful women (especially Caucasian women), but the Cover Girl image evolved over time to conform with changing notions of beauty. In the late 1950s-1960s, the Cover Girl was refined and aloof, a fashion conscious sophisticate. By the 1970s, a new social emphasis on looking and dressing "naturally" and the introduction of the "Clean Make-up" campaign created a new advertising focus on the wholesome glamour of the "girl next door," a blue-eyed, blonde all-American image. Through the 1980s, the Cover Girl look was updated to include African-American and Hispanic models and images of women at work.
Related Materials:
Materials in the Archives Center

Warshaw Collection of Business Americana (AC0060)

N W Ayer Advertising Agency Records (AC0059)
Separated Materials:
The Division of Home and Community Life, Costume Collection holds eighty-six cosmetic items and one computer that were also donated by the Noxell Corporation in 1990 in conjunction with the oral history project. These artifacts include lipstick, manicure sets, brushes, make-up, eye shadow, blush, powder puffs, eyelash curler, nail polish, and mascara. See accession number 1990.0193.
Provenance:
Most of the materials in the collection were donated to the Center for Advertising History by the Noxell Corporation, 1990. All storyboards and videoscripts, and a large collection of business records and proofsheets were donated by George Poris in June 1990. All mechanicals were donated by Art Weithas in June 1990. (These contributions are noted in the finding aid).
Restrictions:
Collection is open for research. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Rights:
Copyright and trademark restrictions.
Topic:
Women in advertising  Search this
advertising -- 1930-1940 -- California  Search this
Cosmetics -- advertising  Search this
Endorsements in advertising  Search this
Beauty culture  Search this
advertising -- 1950-2000  Search this
African American women -- Beauty culture  Search this
Modelling -- 1950-1990  Search this
Sex role in advertising  Search this
Radio advertising  Search this
Television advertising  Search this
Genre/Form:
Interviews -- 1950-2000
Business records -- 20th century
Audiotapes
Bumper stickers
Annual reports
Oral history -- 1990-2000
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1950-2000
Press releases
Scrapbooks -- 20th century
Television scripts
Videotapes
Tear sheets
Citation:
Cover Girl Advertising Oral History & Documentation Project, 1959-1990, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0374
See more items in:
Cover Girl Advertising Oral History and Documentation Project
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0374
Online Media:

Maidenform Collection

Creator:
Maidenform, Inc.  Search this
Photographer:
Avedon, Richard  Search this
Names:
Coleman, Beatrice  Search this
Coleman, Joseph  Search this
Inventor:
Rosenthal, Ida  Search this
Rosenthal, William  Search this
Extent:
35 Cubic feet (87 boxes, 1 oversize folder)
Type:
Collection descriptions
Archival materials
Advertisements
Newsletters
Tear sheets
Photographs
Videotapes
Clippings
Business records
Date:
1922-1997
Scope and Contents:
Patent and trademark documents, advertisements, sales and marketing material, market research, photographs, packaging, company newsletters and magazines, and business records documenting the history of the Maidenform Company from 1922 to1997.
Arrangement:
Collection organized into eleven series.

Series 1, Company History, 1922-1990

Series 2, News Articles, 1941-1997

Series 3, Patents, Trademarks, and Registrations, 1871-1979

Series 4, Publications, 1931-1997

Series 5, Sales and Marketing Materials, 1929-1997

Series 6, Advertising, 1929-1997

Series 7, Photographs, 1927-1993

Series 8, Patterns, circa 1950s

Series 9, World War II Activities, 1941-1946

Series 10, Labor Relations, 1937-1990

Series 11, Miscellaneous Unprocessed Materials
Biographical / Historical:
The history of Maidenform, Incorporated began at Enid Frocks, a small dress shop in New York City owned and operated by Enid Bissett. Ida Rosenthal was a Russian Jewish immigrant and seamstress at Enid's shop. In 1922, Ida and Enid decided that the fit and appearance of their custom-made dresses would be enhanced if improvements were made to the bandeaux style bras then in vogue. They gathered the bandeaux in the middle in a design modification that provided more support in a manner they believed enhanced, rather than downplayed, a woman's natural figure. Ida's husband, William, added straps and further refined the style. The called their bras "Maidenform", in counterpoint to the "Boyish Form" brand then in vogue. Initially, the bras were given away with each dress they sold. As the bras gained popularity they began selling them, and eventually the bras became so popular they stopped making dresses altogether and shifted to full-scale brassiere manufacturing. The first Maidenform plant opened in Bayonne, N.J. in 1925. After World War II, the company began marketing heavily in Europe and Latin America. Eventually, Maidenform operated plants in West Virginia, Florida, Puerto Rico and the Dominican Republic.

Documentation for the development and manufacture of a "pigeon vest" is also included in the collection. The pigeon vest allowed troopers to carry homing pigeons with them as they parachuted behind enemy lines. During World War II, Maidenform manufactured these pigeon vests and silk parachutes for the war effort.

Maidenform advertising campaigns were enormously successful, and generated controversy as well as praise. The now famous "I Dreamed" campaign was launched in 1949; this campaign ran for 20 years, making it one of the longest running campaigns in the history of advertising. The advertisements featured models in everyday or fantastic situations, elaborately costumed but wearing only a Maidenform bra above the waist. This campaign was followed by the "Maidenform Woman" campaign which was credited with boosting sales by 200 percent in some stores. The "Dares to Dream" campaign played off the "I Dreamed" tagline in 1984, and in 1987, the "Celebrity" campaign began. The "Celebrity" ads were notable for the absence of women in lingerie; instead, well-known male actors discussed their feelings about women and lingerie in print and commercial advertisements. The tone of the advertising shifted in 1992 with a series of ads called "The Women's Advocacy" campaign.

Maidenform was family owned and operated until 1997. After the death of William Rosenthal in 1958, his wife, Ida, became the president of their company. In 1963, she suffered an incapacitating stroke. At this time, son-in-law Dr. Joseph Coleman became head of the company. Upon his death in 1968, his wife (the only surviving child of Ida and William) Beatrice Rosenthal Coleman, gained complete control over the business until her death in 1990.

The Ida and William Rosenthal Foundation, a philanthropic and charitable institution founded in 1953, is run by granddaughter Catherine Brawer.
Related Materials:
The Division of Home and Community Life holds Maidenform artifacts including brassieres, girdles, and "long-lines," and two of the costumes used in the "I Dreamed" campaign.
Provenance:
The collection was donated by Maidenform, Incorporated in May 1997.
Restrictions:
The collection is open for research use. Only reference copies of audiovisual materials may be used for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.

The donor has imposed restrictions on reproduction, broadcast or use of the collection for commercial purposes of any kind by third parties. Reproduction, broadcast or other use of the collection for commercial purposes of any kind by third parties is subject to prior written consent. These permissions will be required until July 2047. Please see the repository for further details.
Topic:
Advertising campaigns  Search this
Sex in advertising  Search this
advertising -- 20th century  Search this
Women in advertising  Search this
Brassieres -- 20th century  Search this
Parachutes -- 1940-1950  Search this
Symbolism in advertising  Search this
Homing pigeons -- 1940-1950  Search this
World War, 1939-1945  Search this
Genre/Form:
Advertisements
Newsletters -- 20th century
Tear sheets
Photographs -- 20th century
Videotapes
Clippings
Business records -- 20th century
Citation:
Maidenform Collection, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0585
See more items in:
Maidenform Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0585
Online Media:

I dreamed / I took the bull / by the horns.../ in my / maidenform [sic] bra [color advertisement]

Advertiser:
Maidenform, Inc.  Search this
Collection Creator:
Maidenform, Inc.  Search this
Extent:
1 Item (Ink on paper., 15.5" x 11.5".)
Type:
Archival materials
Advertisements
Photographs
Tear sheets
Date:
1962
Scope and Contents:
Woman wearing a brassiere in field, holding a bull by his horns; photographer unidentified.
Local Numbers:
AC0585-0000015.tif (AC Scan)
General:
In Box 73, Folder 3.
Collection Restrictions:
The collection is open for research use. Only reference copies of audiovisual materials may be used for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.

The donor has imposed restrictions on reproduction, broadcast or use of the collection for commercial purposes of any kind by third parties. Reproduction, broadcast or other use of the collection for commercial purposes of any kind by third parties is subject to prior written consent. These permissions will be required until July 2047. Please see the repository for further details.
Topic:
Bulls  Search this
Women in advertising -- 1960-1970  Search this
Sex in advertising -- 1960-1970  Search this
Brassieres -- 20th century  Search this
Dreams  Search this
Genre/Form:
Advertisements -- 1960-1970
Photographs -- 1960-1970 -- Color -- Reproductions
Tear sheets -- 1960-1970
Collection Citation:
Maidenform Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Maidenform Collection
Maidenform Collection / Series 6: Advertising / 6.1: Advertisements / Advertisements, "I Dreamed" campaign
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0585-ref1367

I dreamed I stopped them in their tracks / in my maidenform [sic] bra [color advertisement]

Advertiser:
Maidenform, Inc.  Search this
Collection Creator:
Maidenform, Inc.  Search this
Extent:
1 Item (Ink on paper., 15.25" x 12".)
Type:
Archival materials
Tear sheets
Photographs
Proof sheets
Date:
1962
Scope and Contents:
Color advertisement based on a photograph of woman wearing a brassiere, standing in front of a "locomotive" backdrop; photographer unidentified.
Local Numbers:
AC0585-0000069(AC Scan)
General:
In Box 73, Folder: I dreamed.
Collection Restrictions:
The collection is open for research use. Only reference copies of audiovisual materials may be used for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.

The donor has imposed restrictions on reproduction, broadcast or use of the collection for commercial purposes of any kind by third parties. Reproduction, broadcast or other use of the collection for commercial purposes of any kind by third parties is subject to prior written consent. These permissions will be required until July 2047. Please see the repository for further details.
Topic:
Dreams  Search this
Locomotives -- 19th century  Search this
Women in advertising -- 1960-1970  Search this
Advertising campaigns  Search this
Railroads  Search this
Railroads -- Trains  Search this
Sex in advertising  Search this
Brassieres -- 20th century  Search this
Genre/Form:
Tear sheets -- 1960-1970
Photographs -- 1960-1970 -- Color -- Reproductions
Proof sheets -- 1940-1990
Collection Citation:
Maidenform Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Maidenform Collection
Maidenform Collection / Series 6: Advertising / 6.1: Advertisements / Advertisements, "I Dreamed" campaign
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0585-ref1369

I dreamed / I was an Egyptian dreamboat in my / maidenform bra [black-and-white advertisement], 1955

Advertiser:
Maidenform, Inc.  Search this
Collection Creator:
Maidenform, Inc.  Search this
Type:
Archival materials
Advertisements
Scope and Contents:
Although the image is based on a photograph, it is not a reproduction of an original photograph.
Local Numbers:
01058523.tif (AC Scan)
Collection Restrictions:
The collection is open for research use. Only reference copies of audiovisual materials may be used for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.

The donor has imposed restrictions on reproduction, broadcast or use of the collection for commercial purposes of any kind by third parties. Reproduction, broadcast or other use of the collection for commercial purposes of any kind by third parties is subject to prior written consent. These permissions will be required until July 2047. Please see the repository for further details.
Topic:
Women in advertising  Search this
Egyptian motifs  Search this
Sex in advertising -- 1950-1960  Search this
Dreams  Search this
Brassieres -- 20th century  Search this
Boats  Search this
Genre/Form:
Advertisements -- 1950-1960
Collection Citation:
Maidenform Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Maidenform Collection
Maidenform Collection / Series 6: Advertising / 6.1: Advertisements / "I Dreamed" Campaign
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0585-ref1371

I dreamed / I had the / world on a / string in my maidenform...bra... [etc.] [color advertisement]

Advertiser:
Maidenform, Inc.  Search this
Collection Creator:
Maidenform, Inc.  Search this
Type:
Archival materials
Advertisements
Photographs
Tear sheets
Scope and Contents:
Text advertises all Maidenform products, not just brassieres.
Local Numbers:
01058522.tif (AC Scan)
Collection Restrictions:
The collection is open for research use. Only reference copies of audiovisual materials may be used for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.

The donor has imposed restrictions on reproduction, broadcast or use of the collection for commercial purposes of any kind by third parties. Reproduction, broadcast or other use of the collection for commercial purposes of any kind by third parties is subject to prior written consent. These permissions will be required until July 2047. Please see the repository for further details.
Topic:
Women in advertising -- 1960-1970  Search this
Sex in advertising -- 1960-1970  Search this
Brassieres -- 20th century  Search this
Dreams  Search this
Brassieres -- 20th century  Search this
Genre/Form:
Advertisements -- 1960-1970
Photographs -- 1960-1970 -- Color -- Reproductions
Tear sheets -- 1960-1970
Collection Citation:
Maidenform Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Maidenform Collection
Maidenform Collection / Series 6: Advertising / 6.1: Advertisements / Advertisements, "I Dreamed" campaign
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0585-ref1372

I dreamed I was a knockout / in my maidenform bra [color advertisement]

Advertiser:
Maidenform, Inc.  Search this
Collection Creator:
Maidenform, Inc.  Search this
Type:
Archival materials
Advertisements
Photographs
Tear sheets
Scope and Contents:
Woman wearing bra and boxing gloves in ring.
Local Numbers:
01058521.tif (AC Scan)
Collection Restrictions:
The collection is open for research use. Only reference copies of audiovisual materials may be used for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.

The donor has imposed restrictions on reproduction, broadcast or use of the collection for commercial purposes of any kind by third parties. Reproduction, broadcast or other use of the collection for commercial purposes of any kind by third parties is subject to prior written consent. These permissions will be required until July 2047. Please see the repository for further details.
Topic:
Boxing  Search this
Women in advertising -- 1960-1970  Search this
Sex in advertising -- 1960-1970  Search this
Brassieres -- 20th century  Search this
Dreams  Search this
Genre/Form:
Advertisements -- 1960-1970
Photographs -- 1960-1970 -- Color -- Reproductions
Tear sheets -- 1960-1970
Collection Citation:
Maidenform Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Maidenform Collection
Maidenform Collection / Series 6: Advertising / 6.1: Advertisements / Advertisements, "I Dreamed" campaign
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0585-ref1373

The Maidenform woman. You never know where she'll turn up. [Color advertisement.]

Advertiser:
Maidenform, Inc.  Search this
Collection Creator:
Maidenform, Inc.  Search this
Type:
Archival materials
Advertisements
Scope and Contents:
Woman in bikini panties between two leaping male basketball players.
Local Numbers:
01058520.tif (AC Scan)
Collection Restrictions:
The collection is open for research use. Only reference copies of audiovisual materials may be used for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.

The donor has imposed restrictions on reproduction, broadcast or use of the collection for commercial purposes of any kind by third parties. Reproduction, broadcast or other use of the collection for commercial purposes of any kind by third parties is subject to prior written consent. These permissions will be required until July 2047. Please see the repository for further details.
Topic:
Bikinis  Search this
Basketball  Search this
Sex in advertising -- 1960-1970  Search this
Women in advertising -- 1960-1970  Search this
Underwear  Search this
Genre/Form:
Advertisements -- 1960-1970
Collection Citation:
Maidenform Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Maidenform Collection
Maidenform Collection / Series 5: Sales and Marketing Materials / 5.3: Dealer Aids and Store Promotions / Booklet: "The Maidenform Woman, You Never Know Where She'll Turn Up"
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0585-ref1374

I dreamed I drove them wild / in my maidenform bra [color advertisement]

Collector:
Maidenform, Inc.  Search this
Collection Creator:
Maidenform, Inc.  Search this
Type:
Archival materials
Proof sheets
Advertisements
Date:
1961
Scope and Contents:
Woman wearing helmet and brassiere, driving Roman chariot.
Local Numbers:
00058503.tif (AC Scan)
Collection Restrictions:
The collection is open for research use. Only reference copies of audiovisual materials may be used for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.

The donor has imposed restrictions on reproduction, broadcast or use of the collection for commercial purposes of any kind by third parties. Reproduction, broadcast or other use of the collection for commercial purposes of any kind by third parties is subject to prior written consent. These permissions will be required until July 2047. Please see the repository for further details.
Topic:
Roman motifs  Search this
Chariots  Search this
Sex in advertising -- 1960-1970  Search this
Women in advertising -- 1960-1970  Search this
Brassieres -- 20th century  Search this
Dreams  Search this
Genre/Form:
Proof sheets -- 1940-1990
Advertisements -- 1960-1970
Collection Citation:
Maidenform Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Maidenform Collection
Maidenform Collection / Series 6: Advertising / 6.1: Advertisements / Advertisements, "I Dreamed" campaign
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0585-ref1392

I dreamed / I barged down the Nile in my maidenform bra [color advertisement]

Collector:
Maidenform, Inc.  Search this
Collection Creator:
Maidenform, Inc.  Search this
Type:
Archival materials
Advertisements
Photographs
Tear sheets
Place:
Nile River
Date:
1962
Local Numbers:
01058526.tif (AC Scan)
Collection Restrictions:
The collection is open for research use. Only reference copies of audiovisual materials may be used for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.

The donor has imposed restrictions on reproduction, broadcast or use of the collection for commercial purposes of any kind by third parties. Reproduction, broadcast or other use of the collection for commercial purposes of any kind by third parties is subject to prior written consent. These permissions will be required until July 2047. Please see the repository for further details.
Topic:
Egyptian motifs  Search this
Women in advertising -- 1960-1970  Search this
Sex in advertising -- 1960-1970  Search this
Brassieres -- 20th century  Search this
Dreams  Search this
Brassieres -- 20th century  Search this
Genre/Form:
Advertisements -- 1960-1970
Photographs -- 1960-1970 -- Color -- Reproductions
Tear sheets -- 1960-1970
Collection Citation:
Maidenform Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Maidenform Collection
Maidenform Collection / Series 6: Advertising / 6.1: Advertisements / "I Dreamed" Campaign
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0585-ref1393

I dreamed I was a designing woman / in my maidenform [sic] bra [color advertisement]

Advertiser:
Maidenform, Inc.  Search this
Collection Creator:
Maidenform, Inc.  Search this
Type:
Archival materials
Advertisements
Local Numbers:
01058528.tif (AC Scan)
Collection Restrictions:
The collection is open for research use. Only reference copies of audiovisual materials may be used for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.

The donor has imposed restrictions on reproduction, broadcast or use of the collection for commercial purposes of any kind by third parties. Reproduction, broadcast or other use of the collection for commercial purposes of any kind by third parties is subject to prior written consent. These permissions will be required until July 2047. Please see the repository for further details.
Topic:
Women in advertising  Search this
Designers  Search this
Brassieres -- 20th century  Search this
Dreams  Search this
Sex in advertising -- 1960-1970  Search this
Genre/Form:
Advertisements -- 1950-2000
Collection Citation:
Maidenform Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Maidenform Collection
Maidenform Collection / Series 6: Advertising / 6.1: Advertisements / Advertisements, "I Dreamed" campaign
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0585-ref1394

I dreamed I got a lift in my / maidenform bra [black-and-white advertisement, proof sheet,]

Advertiser:
Maidenform, Inc.  Search this
Collection Creator:
Maidenform, Inc.  Search this
Container:
Box 73, Folder 3
Type:
Archival materials
Advertisements
Date:
1959
Scope and Contents:
Model is posed apparently holding onto construction equipment, high above city skyscrapers.
Local Numbers:
AC0585-0000016.tif (AC Scan)
Collection Restrictions:
The collection is open for research use. Only reference copies of audiovisual materials may be used for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.

The donor has imposed restrictions on reproduction, broadcast or use of the collection for commercial purposes of any kind by third parties. Reproduction, broadcast or other use of the collection for commercial purposes of any kind by third parties is subject to prior written consent. These permissions will be required until July 2047. Please see the repository for further details.
Topic:
Women in advertising  Search this
Skyscrapers  Search this
Construction  Search this
Brassieres -- 20th century  Search this
Dreams  Search this
Sex in advertising -- 1960-1970  Search this
Genre/Form:
Advertisements -- 1950-2000
Collection Citation:
Maidenform Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Maidenform Collection
Maidenform Collection / Series 6: Advertising / 6.1: Advertisements / Advertisements, "I Dreamed" campaign
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0585-ref1433

I dreamed I had Tea for Two / in my maidenform bra [black-and-white advertisement]

Collector:
Maidenform, Inc.  Search this
Collection Creator:
Maidenform, Inc.  Search this
Container:
Box 26, Folder I dreamed ads
Type:
Archival materials
Photographs
Advertisements
Scope and Contents:
Two women in their bras sipping tea before a fireplace with a fire.
Local Numbers:
03058513.tif (AC Scan)
Collection Restrictions:
The collection is open for research use. Only reference copies of audiovisual materials may be used for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.

The donor has imposed restrictions on reproduction, broadcast or use of the collection for commercial purposes of any kind by third parties. Reproduction, broadcast or other use of the collection for commercial purposes of any kind by third parties is subject to prior written consent. These permissions will be required until July 2047. Please see the repository for further details.
Topic:
Tea  Search this
Brassieres -- 20th century  Search this
Dreams  Search this
Sex in advertising -- 1960-1970  Search this
Women in advertising  Search this
Genre/Form:
Photographs -- 1950-1960 -- Reproductions
Advertisements -- 1950-2000
Collection Citation:
Maidenform Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Maidenform Collection
Maidenform Collection / Series 6: Advertising / 6.1: Advertisements / "I Dreamed" Campaign
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0585-ref1438

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