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Never dries--it Beautifies! [Print advertising.]

Topic:
Lustre-Creme Shampoo
Advertiser:
Colgate-Palmolive Company  Search this
Names:
Gaynor, Mitzi, 1930-  Search this
Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Extent:
1 Item (col., 34 x 27.5 cm.)
Container:
Box 1, Folder 2
Type:
Archival materials
Print advertising
Photographs
Scope and Contents:
For Lustre-Creme Shampoo.
Local Numbers:
Ivorydata4 1143

03061111 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Occupation:
Actors  Search this
Topic:
Women in advertising  Search this
Hair -- Care and hygiene  Search this
Endorsements in advertising  Search this
Celebrities  Search this
Shampoos  Search this
Genre/Form:
Print advertising
Photographs -- Reproductions
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Mitzi Gaynor
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep82d9e8ee4-0d58-4a4f-9a9f-4d486bee3fce
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref3245

Now...In new Bath Size. [Print advertising.]

Advertiser:
Lever Brothers Company  Search this
Names:
Lake, Veronica  Search this
Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Extent:
1 Item (b&w, 27.5 x 21.5 cm.)
Container:
Box 1, Folder 3
Type:
Archival materials
Print advertising
Photographs
Scope and Contents:
Advertisement for Lux soap. Endorsement by actress Veronica Lake. (This collection contains several other endorsement by Veronica Lake.
Local Numbers:
Ivorydata4 1148

03061117 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Occupation:
Actors  Search this
Topic:
Celebrities  Search this
Endorsements in advertising  Search this
Skin -- Care and hygiene  Search this
Women in advertising  Search this
Genre/Form:
Print advertising
Photographs -- Reproductions
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Veronica Lake
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8b5b2e119-679b-449f-8f94-5976d546f51d
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref3250

The Duchess of Sutherland. [Print advertising.]

Advertiser:
Pond's Inc.  Search this
Names:
Sutherland, Duchess of  Search this
Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Extent:
1 Item (b&w, 32.5 x 24 cm.)
Container:
Box 2, Folder 4
Type:
Archival materials
Print advertising
Photographs
Date:
1948
Scope and Contents:
Reproduction of photograph of The Duchess of Sutherland, with her endorsement for Pond's Cold Cream.
Published 1 Nov. 1948.
Local Numbers:
Ivorydata4 1170

03061139 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women in advertising  Search this
Aristocracy (Social class)  Search this
Endorsements in advertising  Search this
Skin -- Care and hygiene  Search this
Complexion  Search this
Genre/Form:
Print advertising
Photographs -- Reproductions
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 4: Society, Fashion, Royalty / Duchess of Sutherland
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep80ec21708-df4c-46eb-84d3-940821fdf32f
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref3272

Call out the Donuteers * [sic] [advertisement]

Collector:
Steinberg, Sally L. (Sally Levitt)  Search this
Donor:
Steinberg, Sally L. (Sally Levitt)  Search this
Advertiser:
Doughnut Corporation of America  Search this
Names:
Mayflower Doughnuts  Search this
Collection Collector:
Steinberg, Sally L. (Sally Levitt)  Search this
Extent:
1 Item (Ink on paper., 13.7" X 11.1".)
Type:
Archival materials
Cartoons (humorous images)
Advertisements
Date:
Item undated
Scope and Contents:
Advertisement consists of cartoon panels indicating how doughnuts helped boost morale during World War II, both on the warfront and home front.
Arrangement:
In Box 4, Folder 1.
Local Numbers:
AC0439-0000053.tif (AC Scan)
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women in advertising  Search this
Morale  Search this
advertising  Search this
World War, 1939-1945 -- Art and the war  Search this
Food  Search this
Doughnuts  Search this
Food habits -- United States  Search this
Genre/Form:
Cartoons (humorous images) -- 20th century
Advertisements -- 1900-1950
Collection Citation:
Sally L. Steinberg Collection of Doughnut Ephemera, 1920s-1987, Archives Center, National Museum of American History.
See more items in:
Sally L. Steinberg Collection of Doughnut Ephemera
Sally L. Steinberg Collection of Doughnut Ephemera / Series 4: Other Donut Companies / Dunkin' Donuts, Inc.--Publications
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep81123db51-1116-4996-a000-2539d9eb2d97
EDAN-URL:
ead_component:sova-nmah-ac-0439-ref627

Mrs. Cornlius Vanderbilt Jr. is Young...[sic] Entrancing.....Beautful...as the world expects her to be. [Print advertising.]

Advertiser:
Ponds Extract Company  Search this
Names:
Vanderbilt, Cornelius, Jr.,Mrs. (Mary Weir)  Search this
Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Extent:
1 Item (b&w, 32.5 x 24 cm.)
Container:
Box 2, Folder 4
Type:
Archival materials
Print advertising
Photographs
Date:
1929
Scope and Contents:
Title is caption of advertisement.
Local Numbers:
Ivorydata4 1112

03061140 (Scan No.)
Publication:
Published 2 March 1929
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women in advertising  Search this
Premiums (Retail trade)  Search this
Endorsements in advertising  Search this
Skin -- Care and hygiene  Search this
Social classes  Search this
Complexion  Search this
Genre/Form:
Print advertising
Photographs -- 1920-1930 -- Reproductions
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 4: Society, Fashion, Royalty / Mrs. Cornelius Vanderbilt, Jr. (2 ads)
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8ba485f2f-cbd9-49c3-a43c-e4cc597e071f
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref3234

"You're adorable!" [sic] [Print advertising.]

Advertiser:
Lever Brothers Company  Search this
Names:
Allyson, June, 1917-  Search this
Johnson, Van, 1916- (actor)  Search this
Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Extent:
1 Item (b&w, 27.5 x 20.5 cm.)
Container:
Box 1, Folder 1
Type:
Archival materials
Print advertising
Photographs
Scope and Contents:
Main portion of the advertisement is a reproduction of a photograph of actor Van Johnson almost kissing actress June Allyson, shown in close-up profile. The scene may be a still from the Metro-Goldwyn-Mayer film "The Bride Goes Wild" (1948). Text below photograph: "'I'm a Lux Girl,' / Says June Allyson." For Lux Soap.
Local Numbers:
Ivorydata4 1134

03061102 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Occupation:
Actors  Search this
Topic:
Motion pictures -- 20th century -- United States  Search this
Skin -- Care and hygiene  Search this
Celebrities  Search this
Endorsements in advertising  Search this
Complexion  Search this
Women in advertising  Search this
Men in advertising  Search this
Genre/Form:
Print advertising
Photographs -- Reproductions
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / June Allyson
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep84f95a69c-9937-4826-ab00-a47f81a90e88
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref3236

It's my one essential [Print advertising.] Vogue, incorporating Vanity Fair

Advertiser:
Pond's Inc.  Search this
Names:
Astor, Ellen Tuck, Mrs.  Search this
DuPont, Nicholas R., Mrs.  Search this
Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Extent:
1 Item (b&w, 33 x 24.5 cm.)
Container:
Box 2, Folder 3
Type:
Archival materials
Print advertising
Photographs
Scope and Contents:
Ad for Pond's Cold Cream. Mrs. Nicholas R. du Pont and Ellen Tuck Astor featured.
Local Numbers:
Ivorydata4 1158

03061127 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women in advertising  Search this
Celebrities  Search this
Social classes  Search this
Skin -- Care and hygiene  Search this
Endorsements in advertising  Search this
Complexion  Search this
Genre/Form:
Print advertising
Photographs -- Reproductions
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 4: Society, Fashion, Royalty / Mrs. Ellen Tuck Astor w/
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep863fa0f48-d294-4aad-9722-79887541cb78
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref3260

Life's a Whirl! [Print advertising.]

Advertiser:
Pond's Inc.  Search this
Names:
Biddle, Margaret  Search this
Johnson, Tita  Search this
McLean, Evalyn Walsh, 1886-1947  Search this
Thorne, Phebe  Search this
Weld, Adelaide  Search this
Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Extent:
1 Item (b&w, 29.5 x 21.5 cm.)
Container:
Box 2, Folder 3
Type:
Archival materials
Print advertising
Photographs
Scope and Contents:
Ad contains a series of reproductions of photographs with captions: debutantes endorse Pond's Cold Cream. They include Margaret Biddle, Tita Johnson, Phebe [sic] Thorne, Adelaide Weld, and Evalyn McLean. Note: copyright date at bottom left of piece.
Local Numbers:
Ivorydata4 1159

03061128 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Endorsements in advertising  Search this
Skin -- Care and hygiene  Search this
Debutantes  Search this
Social classes  Search this
Teenagers  Search this
Women in advertising  Search this
Complexion  Search this
Genre/Form:
Print advertising
Photographs -- Reproductions
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 4: Society, Fashion, Royalty / Margaret Biddle w/
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep83c4025b8-61fd-4340-8612-175eeb35be4c
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref3261

"Bad Skin" [sic] means--A Lazy Under Skin. [Print advertising.]

Advertiser:
Pond's Inc.  Search this
Names:
Drexel, Anthony J., Mrs., III  Search this
Stedma, Helen Mitchell  Search this
Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Extent:
1 Item (b&w, 32.5 x 25.5 cm.)
Container:
Box 2, Folder 3
Type:
Archival materials
Print advertising
Photographs
Scope and Contents:
Ad contains reproductions of photographs of Miss Helen Mitchell Stedman and Mrs. Anthony J. Drexel III with their endorsements of Pond's Cold Cream.
Local Numbers:
Ivorydata4 1163

03061132 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women in advertising  Search this
Endorsements in advertising  Search this
Skin -- Care and hygiene  Search this
Social classes  Search this
Women  Search this
Complexion  Search this
Genre/Form:
Print advertising
Photographs -- Reproductions
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 4: Society, Fashion, Royalty / Mrs. Anthony J. Drexel, III w/
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8d7483aec-f01e-4b8f-9c54-3a8ab5cb4d7a
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref3265

A new study of the Countess de la Falaise. [Print advertising.]

Advertiser:
Pond's Inc.  Search this
Names:
Falaise, de la, Countess  Search this
Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Extent:
1 Item (b&w, 32.5 x 25.4 cm.)
Container:
Box 2, Folder 3
Type:
Archival materials
Print advertising
Photographs
Scope and Contents:
For Pond's cold cream. Reproduction of a single photograph of the countess, wearing a necklace and tiara. Dated lower left.
Local Numbers:
Ivorydata4 1164

03061133 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Aristocracy (Social class)  Search this
Women in advertising  Search this
Tiaras  Search this
Endorsements in advertising  Search this
Skin -- Care and hygiene  Search this
Complexion  Search this
Genre/Form:
Print advertising
Photographs -- Reproductions
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 4: Society, Fashion, Royalty / Countess de La Falaise
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8e400cd77-3382-4e08-b74e-d2173491d7c9
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref3266

The Americas. [Print advertising.]

Advertiser:
Pond's Inc.  Search this
Names:
Guerrero, Ana Rosa Martinez  Search this
Maior, Aimee Lopes de Sotto  Search this
Subercaseaux, Pila  Search this
Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Extent:
1 Item (b&w, 31 x 22.5 cm.)
Container:
Box 2, Folder 3
Type:
Archival materials
Print advertising
Photographs
Date:
1941
Scope and Contents:
Ad contains reproductions of three photographs with endorsements: Aimee Lopes De Sotto Maior (Brazil), Pila Subercaseaux (Chile), and Ana Rosa Martinez Guerrero (Argentina). Pond's Cold Cream, Pond's Tissues, and Pond's Vanishing Cream are advertised.
Published 15 March 1941.
Local Numbers:
Ivorydata4 1166

03061135 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Endorsements in advertising  Search this
Skin -- Care and hygiene  Search this
Social classes  Search this
Women in advertising  Search this
Aristocracy (Social class)  Search this
Complexion  Search this
Genre/Form:
Print advertising
Photographs -- Reproductions
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 4: Society, Fashion, Royalty / Senorita Ana Rosa Martinez Guerrero w/
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep86425783a-6638-48e9-9014-8e6ad90ef27e
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref3268

Over 30--they have the skin of their 20s. [Print advertising.]

Advertiser:
Pond's Inc.  Search this
Names:
Howe, Countess  Search this
Leinster, Duchess of  Search this
Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Extent:
1 Item (b&w, 34.5 x 22.5 cm.)
Container:
Box 2, Folder 3
Type:
Archival materials
Print advertising
Photographs
Scope and Contents:
Advertisement for Pond's Cold Cream. Contains reproductions of photographs of Countess Howe, the Duchess of Leinster, and Her Royal Highness Princesse Genevieve d'Orleans, and their endorsements.
Local Numbers:
Ivorydata4 1167

03061136 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Princesses  Search this
Aristocracy (Social class)  Search this
Women in advertising  Search this
Endorsements in advertising  Search this
Skin -- Care and hygiene  Search this
Complexion  Search this
Genre/Form:
Print advertising
Photographs -- Reproductions
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 4: Society, Fashion, Royalty / The Duchess of Leinster
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8296d2f44-0f7e-4d01-b6c9-e131876e6621
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref3269

Memo to Milt Gossett for use by Compton International people: United States Advertising in the 1980s. New York

Collection Creator:
Ayer (N W) Incorporated.  Search this
Cummings, Barton A., 1914-1994 (advertising executive)  Search this
Brower, Charles H.  Search this
Bolte, Brown  Search this
Bond, Edward L., Jr.  Search this
Bernbach, William  Search this
Ogilvy, David  Search this
O'Toole, John  Search this
Seaman, Alfred J.  Search this
Schultz, Arthur W.  Search this
Matthews, Len  Search this
Marsteller, William  Search this
O'Conner, Neal W.  Search this
Mithun, Raymond O.  Search this
Meyer, Ed  Search this
Harper, Marion, 1916-1989 (advertising executive)  Search this
Healy, Robert  Search this
Hagopian, Lewis T.  Search this
Jacoby, Robert F.  Search this
Fatt, Arthur  Search this
Fitzgerald, Clifford  Search this
Foote, Emerson  Search this
Gilliatt, Neal  Search this
Foley, Paul  Search this
Thiele, Edward  Search this
Tinker, Jack  Search this
Container:
Box 2, Folder 20E
Type:
Archival materials
Date:
1980-04-14
Scope and Contents:
Speculates on prospective developments on women in advertising, the growth and impact of cable TV, and taxes on advertising.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Barton Cummings Collection, 1938-1990, Archives Center, National Museum of American History.
See more items in:
Barton Cummings Papers
Barton Cummings Papers / Series 1: Speeches and Publicity
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8484efde9-2c47-4470-86ef-792699490a1e
EDAN-URL:
ead_component:sova-nmah-ac-0421-ref606

Nike Advertising Oral History and Documentation Collection

Interviewer:
Center for Advertising History, Archives Center  Search this
Ellsworth, Scott, Dr.  Search this
Creator:
Nike, Inc.  Search this
Names:
Adidas  Search this
Asics  Search this
Nike, Inc.  Search this
Wieden & Kennedy  Search this
Interviewee:
Onitsuka  Search this
Bedbury, Scott  Search this
Bowerman, William  Search this
Brown, John A.  Search this
Champ, Janet  Search this
Clarke, Tom  Search this
Clow, Lee  Search this
Conlon, Jerry  Search this
Davenport, Bill  Search this
Dolan, Liz  Search this
Donohue, Richard  Search this
Farris, Nelson  Search this
Hale, Cindy  Search this
Hoffman, Susan  Search this
Jackson, Bo  Search this
Jaqua, John  Search this
Johnson, Jeff  Search this
Kitami, Shoji  Search this
Knight, Phillip  Search this
McConnell, Pam  Search this
Moore, Charlotte  Search this
Moore, Kenny  Search this
Moore, Peter  Search this
Onitsuka, Kimachiro  Search this
Parker, Mark  Search this
Riswold, Jim  Search this
Robinson, Charles  Search this
Sakaguchi, Tokio  Search this
Stobie, Patsy Mest  Search this
Strasser, Robert (marketing executive)  Search this
Thomashow, Mark  Search this
Wieden, Dan  Search this
Extent:
12 Cubic feet (25 boxes)
Type:
Collection descriptions
Archival materials
Oral history
Videotapes
Tear sheets
Clippings
Audiotapes
Fliers (printed matter)
Advertising fliers
Commercials
Interviews
Place:
Beaverton (Or.)
Portland (Oregon)
Date:
1958 - 1992
Summary:
The Nike Advertising Oral History and Documentation Collection is the result of a two-year study of advertising of Nike athletic shoes. The effort was supported in part by a grant from Nike, Inc. Thirty-one oral history interviews were conducted with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents, in print and electronic media, the history and development of the company and its advertising campaigns.
Scope and Contents:
This collection consists of thirty-one oral history interviews conducted by historian Scott Ellsworth with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy and related materials collected by the Center for Advertising History staff. There are audiocassettes (original and reference), 1/4" open reel audiotape (master), 3/4" videotapes, and VHS videotapes.
Arrangement:
The collection is rganized into seven series.

Series 1, Research Files, 1979-1992

Subseries 1.1, Materials Compiled by the Center for Advertising History, 1979-1992

Subseries 1.2, Material Compiled by Nike, 1982-1992

Series 2, Interviewee Files, 1990-1992

Series 3, Oral History Interviews, 1990-1992

Subseries 3.1, Original Audiotapes (audio cassette), 1990-1992

Subseries 3.2, Researcher copies (audio cassette), 1990-1992

Subseries 3.3, Preservation masters (1/4 inch audiotape), 1990-1992

Series 4, Television Commercials, 1977-1990 and undated

Subseries 4.1, Master Copies, 1977-1990 and undated

Subseries 4.2, Researcher copies, 1977-1990 and undated

Series 5, Print Advertisements, 1985-1993

Subseries 5.1, Ad Slicks, 1985-1993

Subseries 5.2, Slides, 1989 and undated

Series 6, Trade Catalogues and Photographs, 1958-1982

Series 7, Administrative Files, 1982-1990
Biographical / Historical:
The Nike Advertising Oral History and Documentation Collection is the result of a two-year study of advertising of Nike athletic shoes. The effort was supported in part by a grant from Nike, Inc. Thirty-one oral history interviews were conducted with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents, in print and electronic media, the history and development of the company and its advertising campaigns.

The consistently high quality of this advertising, its award-winning artistic and creative innovations, and its contribution to the fitness movement in America combine to make this a significant chapter in the history of contemporary American advertising.

One aim of the project was to record the process of decision-making in the creation of successful ad campaigns, a process not often documented in the surviving records. Topics addressed in the oral history interviews include the origins of Nike and Nike advertising, the relationship between corporate culture and advertising, the place of advertising in overall marketing strategy, the development of brand image and identity, the nature of the creative process in producing effective advertising images, the use of athletes as endorsers, and Nikes'simpact on the popular culture. Well-known campaigns are examined in depth, including Nikes's, use of the Beatles tune "Revolution", the "I Love L.A Spots" produced in conjunction with the 1984 Olympics, the controversial billboards campaign, the award-winning "Bo Knows" spots, and a series of commercials directed by African-American filmmaker Spike Lee. The collection is also a rich source of visual imagery for researchers interested in the portrayal of athletes, women and African-Americans.
Related Materials:
Materials in the Archives Center

Alka-Seltzer Documentation and Oral History Collection, 1953-1986 (AC0184)

N. W. Ayer Advertising Agency Records, 1849-1851, 1869-1996 (AC0059)

Campbell Soup Advertising Oral History and Documentation Project, 1904-1989 (AC0367)

Cover Girl Make-Up Advertising Oral History and Documentation Project, 1959-1990 (AC04374)

Federal Express Oral History and Documentation Project Collection, 1972-1987 (AC0306)

Caroline R. Jones Collection, circa 1942-1996 (AC0552)

Marlboro Oral History and Documentation Project, circa 1926-1986 (AC0198)

Pepsi Generation Oral History and Documentation Collection, 1938-1986 (AC0092)

Rob and Julie Strasser Collection, 1970-1990 (AC0525)
Provenance:
The collection was donated by Nike, Inc. in 1991 and 1992.
Restrictions:
Collection is open for research but the master (preservation) tapes are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women in the advertising industry  Search this
Sports for women  Search this
Sports  Search this
Women in advertising  Search this
Television advertising  Search this
Signs and signboards -- 1970-2000  Search this
Slogans  Search this
Marketing  Search this
Music in advertising  Search this
Commercial art  Search this
Endorsements in advertising  Search this
Broadcast advertising  Search this
Business -- History  Search this
Basketball  Search this
advertising -- History  Search this
Track and field  Search this
Copy writers  Search this
Athletes  Search this
Shoes -- 1970-2000  Search this
Motion picture producers and directors  Search this
African American athletes  Search this
Running -- 1970-2000  Search this
Running shoes -- 1970-2000  Search this
Athletic shoes -- 1970-2000  Search this
Shoe industry -- 1970-2000  Search this
Genre/Form:
Oral history
Videotapes
Tear sheets
Clippings
Audiotapes
Fliers (printed matter)
Advertising fliers
Commercials
Interviews -- 1970-1990
Citation:
Nike Advertising Oral History and Documentation Collection, 1958-1992, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0448
See more items in:
Nike Advertising Oral History and Documentation Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep82f2adbe0-ae8f-4849-bac5-19e0e1848c55
EDAN-URL:
ead_collection:sova-nmah-ac-0448
Online Media:

257 Miles From 1 Pair of Stockings! [Print advertising.] True Story

Topic:
Ivory Flakes (Brand name)
Advertiser:
Procter & Gamble Company  Search this
Donor:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (col. ; Ink on paper (photomechanical reproduction)., 29.5 x 21.5 cm.)
Container:
Box 9, Folder 25
Type:
Archival materials
Print advertising
Comics
Photographs
Date:
1939
Scope and Contents:
Advertisement for Ivory Flakes. Photograph of woman in red dress on white fur rug; photographs of saleswoman, housekeeper, and golfer. Comic strip, "The Young Married Set," at bottom.
Local Numbers:
Ivorydata4 5

0207910658 (Scan No.)
Publication:
True Story, July 1939
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women in advertising  Search this
hands -- Care and hygiene  Search this
Hosiery  Search this
Soap  Search this
Genre/Form:
Print advertising
Comics
Photographs -- Reproductions
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8a3146dce-e3a8-439c-8ad0-6563f388ca6c
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref1561

[Heads of man and woman with advertising text.] [Advertisement.]

Topic:
Ivory Soap (Brand name)
Advertiser:
Procter & Gamble Company  Search this
Donor:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (b&w; Ink on paper (photomechanical reproduction), 23 x 21 cm.)
Container:
Box 5, Folder 16 (1940-letter size)
Type:
Archival materials
Photographs
Print advertising
Date:
1940
Scope and Contents:
Yiddish advertisement; big number 5 in upper left corner. Man in lower right holds bar of Ivory Soap. Images derived from photographs. Marked at bottom: Jewish Forward.
Local Numbers:
Ivorydata4 13

0207910001 (AC Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Yiddish  Search this
Women in advertising  Search this
Men in advertising  Search this
Soap  Search this
Genre/Form:
Photographs -- Reproductions
Print advertising
Photographs -- Reproductions
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements- Newsprint
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8a9f51f9b-0371-44ff-a0ed-4c244c126014
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref1569

[Head of woman, head and hands of man holding bar of soap; Polish text : print advertising]

Advertiser:
Procter & Gamble Company  Search this
Donor:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (b&w; Ink on newsprint, 25 x 19 cm.)
Container:
Box 5, Folder 16
Type:
Archival materials
Print advertising
Photographs
Date:
1940
Scope and Contents:
Caption: "Tylko 5 [cents] za to "duzej wielkosci" Ivory Mydlo..."
Local Numbers:
Ivorydata4 14

0207910002 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women in advertising  Search this
Men in advertising  Search this
Soap  Search this
Genre/Form:
Print advertising
Photographs -- Reproductions
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements- Newsprint
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8b4a1faf5-fe06-4f7e-8692-668867e60fba
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref1570

[Yiddish language ad with woman in pretty dress at piano--for Ivory Flakes.] [Print advertising.]

Topic:
Ivory Flakes (Brand name)
Advertiser:
Procter & Gamble Company  Search this
Donor:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (b&w, 32 x 24 cm.)
Container:
Box 8, Folder 21 (1924)
Culture:
Jews -- United States  Search this
Type:
Archival materials
Print advertising
Date:
1924
Local Numbers:
Ivorydata4 15

0207910003 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women in advertising  Search this
Piano  Search this
Soap  Search this
Yiddish  Search this
Genre/Form:
Print advertising
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8c6f1fb2a-9748-4f95-9f67-1963bbec6bc8
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref1571

Are Cover Girls BORN Beautiful? [Print advertising.]

Advertiser:
Procter & Gamble Company  Search this
Donor:
Procter & Gamble Company  Search this
Names:
Thomas, Lowell  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (col., 29 x 20.5 cm.)
Container:
Box 5, Folder 26 (1949)
Type:
Archival materials
Print advertising
Date:
1949
Scope and Contents:
Reproductions of color photographs: Cover girl Eloise Sahlen as baby, teen, and adult; hailing taxi.
Local Numbers:
Ivorydata4 16

0207910004 (Scan No.)
General:
Also appears in 1948.
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women in advertising  Search this
Models (Persons)  Search this
Teenagers  Search this
Children in advertising  Search this
Beauty, Personal  Search this
Horses  Search this
Teenage girls  Search this
Taxicabs  Search this
Soap  Search this
Complexion  Search this
Genre/Form:
Print advertising
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements- Magazine
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep81087818c-f2b3-4ad7-8277-d95d45f71b7c
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref1572

Ivory Soap Rescues Sailor... [Print advertising.] Our Navy

Advertiser:
Procter & Gamble Company  Search this
Donor:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (b&w, 30.5 x 23 cm.)
Container:
Box 9, Folder 21 (1938)
Type:
Archival materials
Print advertising
Comics
Narrative cycles
Cartoons (humorous images)
Date:
1938
Scope and Contents:
Comic illustrations; five-panel narrative sequence: sailor nearly loses sweetheart due to strong-smelling soap, but wins her back after using Ivory.
Local Numbers:
Ivorydata4 18

0207910006 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Baths  Search this
United States. Navy  Search this
Courtship  Search this
Men in advertising  Search this
Sailors  Search this
Women in advertising  Search this
Soap  Search this
Genre/Form:
Print advertising
Comics
Narrative cycles
Cartoons (humorous images) -- 1930-1960
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements-
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep831736766-9dba-4ad3-b5cb-20a4bb0930c1
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref1574

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