No restrictions. All requests for duplication and use must be submitted in writing and approved by the Smithsonian Institution Archives. Contact SIA Reference Staff for further information (email photos@si.edu)
Data Source:
Smithsonian Institution Archives
EDAN-URL:
edanmdm:siris_arc_367123
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2.58 Cubic feet (consisting of 5.5 boxes, 4 oversize folders, 1 map case folder.)
Type:
Collection descriptions
Archival materials
Trademarks
Letterheads
Sales catalogs
Business ephemera
Business cards
Print advertising
Business letters
Ephemera
Invoices
Receipts
Catalogs
Patents
Publications
Trade catalogs
Labels
Printed ephemera
Catalogues
Trade cards
Recipes
Trade literature
Periodicals
Manufacturers' catalogs
Commercial catalogs
Menus
Mail order catalogs
Instructional materials
Business records
Advertising mail
Advertisements
Commercial correspondence
Advertising
Auction catalogs
Legal documents
Sales records
Beverage labels
Legislation (legal concepts)
Manuals
Correspondence
Sales letters
Exhibition catalogs
Advertising cards
Advertising fliers
Date:
1748-1994
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Wines forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
In 1953, Warshaw launched a year-long collecting campaign, soliciting material on whiskey and wine. He expanded this effort to also include items related to the drinking habit of notable persons. The wine category has been separated from this original grouping and contains material primarily related to wine traders and merchants, wine auction and exhibition materials, import and export legislation, and the creation and subsequent history of certain wines. Additional topics represented in the collection include medicinal uses of wine, cooking and wine, wine-related organizations, and wine in religious traditions.
The bulk of the represented content is print material including advertisements, business records, price lists, invoices, correspondence, and import/export records. While several companies are represented, there are no comprehensive business records for any entity represented in the collection.
Advertising represents a large portion of the collection, and provides a varied and expansive look at the evolution of wine-related art in advertising. Other strengths of the collection lie in the diversity of subject material, allowing researchers to get a broad introduction to several facets of the wine industry and wine in culture.
Arrangement:
Wines is arranged in three series.
Also included is a partial Brand Name Index - Guide Supplement (Box 1, Folder Admin).
Business Records
Genre
Subject
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.
Series 1: Business Ephemera
Series 2: Other Collection Divisions
Series 3: Isadore Warshaw Personal Papers
Series 4: Photographic Reference Material
Provenance:
Wines is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Warshaw Collection of Business Americana Subject Categories: Wines, Archives Center, National Museum of American History, Smithsonian Institution.
Sponsor:
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
14.46 Cubic feet (consisting of 30.5 boxes, 1 folder, 11 oversize folders, 1 map case folder, 1 flat box (partial).)
Type:
Collection descriptions
Archival materials
Cookbooks
Ephemera
Business ephemera
Recipes
Date:
circa 1795-1970
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Food forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
This material consists primarily of advertising cards, bills/receipts, printed advertisements, catalogues, price lists, business cards, circulars, scattered correspondence on letterhead stationery, import/export documents, fruit crate and other types of labels, publications of various types and pamphlets and books from companies involved in the food industry. These businesses include manufacturers, distributors and wholesalers of food and food products, growers, commission merchants, importers and stores selling food either exclusively, as in grocery stores or food emporiums, or together with other products in general stores. The bulk of the material consists of bills and receipts and trade cards.
The large collection of fruit crate labels consists of three boxes, primarily from growers of apples and pears in the Pacific Northwest. The images on these labels range from caricatures, primarily of Indians, to lush images of the fruits being sold. There are numerous pictures depicting or related to the names of the growers or the brand name being used, such as Mountain Brand, Pyramid Brand, Eskimo Brand, a wren for F.O. Renn or a strongman for E.C. Sampson. Some of the more common images in addition to the Indians and fruit include cowboys, children, flowers, birds and river and mountain views. Several of the images and/or brand names appear on the labels of more than one company.
There are a number of publications included in the materials. There are magazines and journals, both for the trade and for the general public. There are books published about a particular type of food, often by a manufacturer or distributor of that food. There are also histories of some of the companies, usually written by or for the company. Also, in this category, are catalogs of large metropolitan food stores such as S.S. Pierce of Boston, the Joseph R. Peebles' Sons Co. of Cincinnati, Ohio, and Park & Tilford and Francis H. Leggett, both of New York.
Materials in boxes one through eighteen are organized alphabetically by name of company. All materials relating to a particular company, with the exception of import/export documents, publications (if that is the only material) and fruit crate labels, are included with the company related materials.
Boxes eighteen through twenty-one contain the fruit crate labels. These are arranged alphabetically by company. The first folder of each letter contains labels of companies for which there is only one label. The last folder contains labels with no company name. Box twenty-two contains other food labels which are primarily from cans and jars. They are arranged alphabetically, first by type of product such as corn and corn products, ketchup, pasta and peaches, then alphabetically by company for companies with a large number of labels and lastly a folder containing labels with no company name. The labels in the product folders are arranged within the folder first alphabetically by company followed by labels with no company name.
Boxes twenty-three through twenty-seven contain import/export documents. These are also arranged alphabetically by company in the same manner as the fruit crate labels. The import/export documents are primarily from the Port of Philadelphia. The documents cover goods coming into the port on sailing ships and, starting in the 1870's, steam ships and leaving the port on rail and river conveyances. The products were imported from such places as Cuba, Antigua, Trinidad, England, Italy, Germany and Singapore and included cocoanuts, pineapples, dried fruit and nuts, macaroni, cheese, sausages, cooked meats, pickled fish, spices and coffee and tea.
Box twenty-eight contains magazines and periodicals. Some of the publications include What to Eat from 1896 and 1899, The Dietetic Gazette from 1889, Culinary Review from 1943 and Wholesale Grocer. This box also contains correspondence and order forms relating to magazines and periodicals.
Box twenty-nine contains miscellaneous food publications. These are such things as account books, articles from other publications, publications on diet and infants and children and newsletters. Box thirty contains food related publications that are published by or about specific companies for which there is no other material. Box thirty also contains material relating to food equipment and manufacturing. This is arranged initially by company and then contains folders on canning and preserving and patents. The equipment manufactured includes such things as evaporators, sorters and washers.
Box thirty-one consists of publications about specific types of food and general works. The food types include publications about such foods as asparagus, milk and rice. These folders are arranged alphabetically by food type. General works consists of material which is not, or cannot be, related to a specific company or do not fit into one of the major categories set forth above. These are: general images which are not labels, advertising cards, correspondence, food instructions, legislation, miscellaneous price lists, railroad receipts and claims, recipes, shipping and tax stamps.
Arrangement:
Food is arranged in nine subseries:
Manufacturers and Distributors of Food and Food Products
Labels
Import/Export Documents
Magazines and Periodicals
Menus
Publications
Law & Legislation
Food Types
General Works and Miscellaneous
Partial List of Company and Proprietor Names, General Materials:
American Fruit Growers Incorporated Ana-Co
Apple Growers Association
Associated Fruit Company Barnhill Fruit Company Bear Creek
Blue Mountain Fruit Exchange
Boehmer Incorporated Bolinger Orchards
Brewster Distribution Unit
Brewster-Bridgeport Growers Incorporated
Butler Trading Company Incorporated Buck Fruit Company
Casca Growers
Cascadian Fruit Shippers Incorporated
Cashmere Fruit Exchange Cashmere Fruit Growers Union Chelan Falls Orchards
Clark-Baker Company Columbia Basin Orchards Connell Brothers, Company D
Dahn, Floyd Fruits Incorporated
Davidson Fruit Company Del Rio Orchards
Denison, H.S. and Company
Denney and Company Dow Fruit Company
Duddy-Robinson Incorporated/ Thompson-Duddy-Robinson Company
Duthie and Company Earl Fruit Company
East Wenatchee Fruit Growers
Entiat Fruit Growers League
Fairview Ranch Company
Foster's, Myron Hesperian Orchards Fruitland Fruit Association
Fruit Sales Company Incorporated
Gellatly Fruit Company
Greig, W.M.-Bonanza Orchard
Growers Service Company
Hafener Fruit Company
Haskell Packing Company
Hood River Fruit Company
Hood River Produce Exchange
Independent Fruit Shippers
Jennings Fruit Company
Kelly Brothers Company Incorporated
Koon Tai and Company
Koop, The C.M. Company
Lake Chelan Fruit Growers
Lake Chelan Fruit Growers Union
Lake Entiat Growers, Incorporated
Lippmann, J & G
Lockwood, C.M.
Mad River Orchard
Malott Growers Union
Manson, A. Fruit Growers
Marsh, A.E. Company
Methow-Pateros Growers Incorporated
Mojonner & Sons
Monitor Federated Growers
Mutual Sales Agency
Nellis, F.E. & Company
North Pacific Sales Company
Northern Fruit Company
Northwest Wholesale
Northwestern Fruit Exchange
Nuchief Sales, Incorporated
Okanogan Growers Union
Olive Apple Company
Omak Sookum Growers
Oneonta Trading Corporation
Onnail Fruit Growers
Orando Community Packing
Pacific Fruit & Produce company
Paddock, C.R. & Company
Palmer Corporation
Paxton Rivers Company Incorporated
Perhann Fruit Growers
Peshastin Fruit Growers Association
Plummer & Edwins
Renn, F.O. Fruit Company
Richey & Gilbert Company
Rivers, Burnand & Rivers
Robertson, D.O.
Rock Island Unit
Ryan Fruit Company
Sampson, E.G.
Segerstrom, H.N.
Sellers, Ben F. /Spinner Fruit Corporation/Sellers & Spinner
Sgobel & Day
Sisler, J.A.
Smith & Holden
Spokane Fruit Growers Company
Stadelman Fruit Incorporated
Standfield Fruit Growers Union
Steinhardt & Kelly Incorporated
Sterlin-Slater Fruit Growers
Stratford Orchards Company
Stubbs Fruit & Storage Company
Sunnyslope Fruit Exchange
Tedford, R.A. & Company
Tonasket Federated Growers
Trunkey-Wolfe Company, Incorporated
Vernon Orchards
Wade, J.M. Fruit Company
Wagner, E. & Son
Washington Fruit & Produce Company
Weaver, C.H. & Company
Wells & Wade Company
Wenatchee Apple Land Company
Wenatchee District Co-Op Association
Wenatchee Fruit & Storage Company
Wenatchee Fruit & Warehouse Company
Wenatchee North Central Fruit Distributers
Wenatchee Produce Company
Wenatchee Valley Fruit Exchange
Wenatchee-Beebe Orchard Company
Wenatchee-Northern Warehouse and Marketing Company
Wenatchee-Okanogan Warehouse Company
Wenatchee-Skookum Growers
Western Fruit & Produce Company, Incorporated
White Brothers & Crum
Wright Fruit Company
Yakima County Horticultural Union
Yakima Fruit Growers Association
Yakima Fruit Growers Exchange
Partial List of Company and Proprietor Names, Oversize Materials:
An & Company, Shredded Coconut, Location unknown
Armour Packing Company, White Label Soups, Kansas City, MO
Price, Joseph J., Dealer in Family Groceries, Wines, Liquors, and Imported Cigars, Albany, NY
Procter & Gamble Company Crisco, Cincinnati, OH
Rowland, James and Company Fancy Groceries, Teas, and Coffees Location unknown
Royal Cocoanut Company, New York, NY
Schepp, L. and Company Schepp's Cocoanut, New York, NY
Snow, F.H. Canning Company
Stickney & Poor's, Premium Spices and Mustards Location unknown
Stone, Arthur and Company Wholesale Grocers, New Orleans, LA
Thurber, H.K. & F.B. and Company Grocer, New York, NY
United Fruit Company Bananas, Boston, MA
Washington Dehydrated Food Company Washington Brand Dehydrated Apples Yakima, WA
Washington Frosted Foods, Inc.
Wells, Miller & Provost Wholesaler Warehouse New York, NY
Wendell, Jacob L. Pickling and Preserving Philadelphia, PA
Wholesale Grocers and Commission Merchants Petersburg, VA
Worth, William E. and Company Wilmington , NC
Young & Lyon, Providence, RI
Materials in the Archives Center:
Archives Center Collection of Business Americana (AC0404)
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.
Series 1: Business Ephemera
Series 2: Other Collection Divisions
Series 3: Isadore Warshaw Personal Papers
Series 4: Photographic Reference Material
Provenance:
Food is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Warshaw Collection of Business Americana Subject Categories: Food, Archives Center, National Museum of American History, Smithsonian Institution
Sponsor:
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
2.14 Cubic feet (consisting of 4 boxes, 1 folder, 7 oversize folders, .2 flat box, plus digital images of some collection material. )
Type:
Collection descriptions
Archival materials
Ephemera
Business ephemera
Date:
1820-1960
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Beverages forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
This subject category- Beverages consists primarily of printed advertisements, bill, receipts, magazine advertisements, advertising cut-outs, scattered correspondence on letterhead stationery, advertising cards, complainants' proofs, labels, articles and company related publications from manufacturers and distributors of beverages. Such beverages include mineral and soda water, ale, cider, grape juice, lime juice, ginger ale and beer. A number of these companies are major distributors of beverages and still exist today including Pepsi-Cola Company, Welch Grape Juice, Seven-Up, Royal Crown, Nehi Bottling Company, Schweppes, Perrier, Dr. Pepper Bottling Works, Hires Roots Beer, Canada Dry, Cliquot Club, Hydrox, Squirt and Coca-Cola Company. There are also a number of foreign advertisements from companies located in Denmark, England, France, Ireland, Havana, and Nicaragua. Manufacturers and dealers of apparatus for making beverages such as soda fountains, liquefied gas outfits, wine presses, cider presses, cider filters, pasteurizers, hydrometers, steam coils, evaporators, apple graters, hydraulic presses, refrigerators, etc. are also included. Materials date from 1820-1960, but the bulk is late nineteenth and early twentieth century.
Arrangement:
Arranged into 4 subseries:
Subseries 1: Manufacturers and Distributors of Beverages
Subseries 2: Manufacturers and Distributors of Equipment
Subseries 3: Publications, circa 1908-1928, undated
Subseries 4: General Information, circa 1875-1883, undated
Brand Name Index:
The following is a list of brand names for various paints and related names that appear on this list is a compilation of those found on materials in the vertical document boxes. It is not a complete list of all the brand names for beverages. The list is intended to assist researchers locate desired materials when only the brand name is known.
Brand Name Index
Manufacturer -- Brand Name
C.E. Carter -- Allen's Root Beer Extract
Northwest Fruit Juice Company -- Arabia Water
John F. Henry, Curram and Company -- Borden's Extract Beet
W.F. Glaney -- Bull's Eye Ginger Ale
J. Myer and Company -- Celery Tonic
Hance Brothers and White -- Cherry Ripe
Artesian Manufacturing and Bottling Company -- Circle A
J. Myer and Company -- Coffee Cream
Schonenberger and Noble -- Doctor Brown's Ginger Tonic
Schonenberger and Noble -- Dr. Brown's Sarsaprilla
J. Myer and Company -- Dr. Reid's White Oak
American Fruit Product -- Duffy's Apple Juice
Boyd and Fairfax -- Foxhunter Spring Water
Boyd and Fairfax -- Goulding Spring-Orange Dry Red Sherry Sip
Beecher Brothers -- Grapelet
Beecher Brothers -- Hire's Root Beer
George Jones -- Indian Rock Spring Water
Dr. H.L. Bowker and Company -- Ko-Ko Birch
Frederick Stearns and Company -- Kolavin
Northwest Fruit Products Company -- Loju
Erie Lakeside Beverage Company -- Mason's Root Beer
Hallett Table Water Company -- Non Quit Birch Beer
Pheasant Fruit Juice Company -- Phez
Ice and Cold Storage Company -- Puritas
J.G. Fox and Company -- Sireena
William Aldworth -- Swan Birch Beer
Musculet Beverage Company -- Wink
Materials in the Archives Center:
Archives Center Collection of Business Americana (AC0404)
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.
Series 1: Business Ephemera
Series 2: Other Collection Divisions
Series 3: Isadore Warshaw Personal Papers
Series 4: Photographic Reference Material
Provenance:
Beverages is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Warshaw Collection of Business Americana Subject Categories: Beverages, Archives Center, National Museum of American History, Smithsonian Institution
Sponsor:
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
1,150 Cubic feet (approximately. Series 1 contains approximately 1108 cubic feet consisting of approximately 2050 boxes, approximately 326 oversize boxes, and map case material. Additional material in Series 2-4 is unquantified. With also, some digital images of select collection materials.)
Type:
Collection descriptions
Archival materials
Posters
Letterheads
Advertisements
Maps
Business ephemera
Calendars
Trade cards
Broadsides
Ephemera
Stationery
Advertising cards
Sheet music
Photomechanical prints
Sales catalogs
Chromolithographs
Place:
business ephemera -- Adirondack Mountains (N.Y.)
Albany (N.Y.)
Date:
circa 1708-1977
Scope and Contents:
The Warshaw Collection consists of approximately 1,150 cubic feet of material currently contained in approximately 2,050 vertical document boxes, approximately 326 flat oversize boxes, 34 map case drawers of oversize materials, 56 volumes of photographic photo prints, 17 boxes of 4 x 5 color transparencies and black and white photonegatives, 11 boxes of stereographs, and a videodisc. It consists of a large body of business ephemera. Ephemera is used to refer to the transient everyday items which are usually printed on paper however in some cases fabric, leather and wood have been used. This material is manufactured for a specific limited use and then meant to be thrown away. The collection also contains samples of ephemera that were meant to be saved for a short period of time and discarded later such as stock certificates. This material dates from the late eighteenth century to about 1977, but the bulk of the material is late from the nineteenth and early twentieth centuries.
The largest advertising history collection in the Archives Center, the Warshaw Collection is organized into five major categories: I. Business Ephemera -- - Vertical Files, II. Business Ephemera - - Oversize, III. Other Collection Divisions, IV. Isadore Warshaw Personal Papers and V. Photographic Reference Materials. Scope and content notes and a detailed description of the contents for all of these divisions are found in the following sections of the register.
Series 1: Business Ephemera, circa 1724-1977, makes up the largest portion of the collection. It is divided into 538 subject and geographic categories created by Mr. Warshaw and is contained in 2,050 vertical document boxes. Materials include vast numbers of advertising cards, scraps, stock cards, trade catalogs, price lists, menus, pamphlets, labels, lithographs, photographs, business letterheads, bills, receipts, greeting cards, post cards, calendars, printed advertisements, periodicals, newspaper clippings, broadsides, shipping documents, handbills, premiums, promotional items, announcements, business cards, packaging and point of purchase displays.
II. BUSINESS EPHEMERA - - OVERSIZE FILES, ca. 1850-1960, consists of approximatley 326 flat oversize boxes and 34 map case drawers of materials. Materials include posters, newspapers, point of purchase displays, packaging, printed advertisements, periodical illustrations, lithographs, labels, shipping documents, promotional items, trade catalogs, pattern sheets, maps, art reproductions, fashion design drawings, membership certificates and price lists. The material is organized by the same subject and geographical categories as materials in the vertical document boxes.
III. OTHER COLLECTION DIVISIONS, ca. 1790-1957, represents a significant accumulation of one type of material rather than a mix of various types of ephemera. Materials generally relate to one subject. Most of the material is stored in flat oversize boxes. Materials include cinema lobby cards, fire insurance maps, photographs and scrapbooks of liquor and wine labels.
IV. ISADORE WARSHAW PERSONAL PAPERS, ca. 1917-1966, consists of three document boxes of materials relating to how Mr. Warshaw maintained the collection as a business. Most of this material is correspondence sent to him in response to his research inquiries. A smaller portion of the material is printed advertisements and circulars created by Mr. Warshaw to advertise his services and the collection. Magazine articles, letterhead stationery and photographs make up the remainder of the material.
V. PHOTOGRAPHIC REFERENCE MATERIAL, consists of photographs, slides and transparencies of items found in the collection. These materials were created for a number of purposes. Some were created in response to requests by researcher for images to be used in publications, exhibitions, and for other purposes. Others were created as a quick reference source for researchers. Several thousand photographic images from the Warshaw Collection were also transferred to an experimental videodisc by the Institution's Office of Photographic and Printing Services (OPPS). The videodisc is available for viewing on equipment in the Archives Center.
Use of the prints, slides, and videodisc reduces wear and tear on the collection, permits rapid searching through many images, and assures the researcher - - in most cases that a photographic negative of transparency already exists, and that copies can be reproduced relatively quickly and inexpensively. Searching the collection's photographic reproductions is especially appropriate for researchers who want to see general images of subjects such as "women in advertising" or an advertisement from a particular year.
The Warshaw Collection originally contained books, three-dimensional objects and food crate labels. Those books that did not directly relate to the collection were transferred to the Smithsonian Libraries. Remaining publications are stored in the Business Ephemera-Vertical Files document boxes within the appropriate subject category.
Mr. Warshaw collected three-dimensional objects to illustrate packaging, to convey information about product content, shape and size, and to document advertising in three-dimensional forms. Such items included hair product packaging, games, patent medicine containers, cosmetics, tobacco tins, food containers, and liquor bottles. There were also a number of objects, mostly made of glass, tin, and wood, including trays and stained glass signs advertising products such as patent medicine, tobacco, phonographs, refrigerators, stoves, hair products, meat, agricultural tools and implements, whiskey, bakery goods, and beer. Some of these objects were framed. All these objects have been transferred to the appropriate divisions in the Museum. Information on the locations of these items can be obtained in the Archives Center reference room.
Food crate labels were once an important advertising device. Used to develop loyalty to particular growers, these labels were appealing because of the commercial artwork. Some of the labels were mounted on wood. These labels also were transferred to a curatorial unit. The un-mounted labels are in the "foods" section of the Business Ephemera - - Vertical Files.
Research Strengths and Limitations
The strength of the Warshaw Collection lies in its size, its variety, and its extraordinarily rich visual imagery. These images illustrate how Americans perceived themselves or wished to be perceived, how they saw others, their work patterns, their recreation habits, and other aspects of American culture from the late eighteenth to the mid-twentieth centuries. They provide an alternative source to written and printed historical materials, sometimes conveying information about values and practices not otherwise documented. These images stand as a powerful reminder that the origins of modern, visual mass communications go much farther back than the invention of television.
Most of the imagery, of course, is a vision of American life as seen through the eyes of advertising agencies and of the businesses they represented. Researchers working with the collection find it an especially rich source for examining the dynamic relationship between advertising and American culture over the centuries.
There are some problems, however, interpreting American culture through these materials. Most of the advertisements in the collection represent Anglo-American mainstream culture. African Americans, Native Americans, Asian Americans and members of other ethnic groups are only occasionally depicted in the advertisements. Much of this imagery is stereotypical and fails to recognize ethnic groups as consumers. Despite these limitations the ethnic imagery offers penetrating insights into American culture and its changing values and tastes. The Archives Center's Ethnic Imagery Project has identified thousands of items within the Warshaw Collection, and in other Center collections, which depict race and ethnicity. The Project also is seeking to expand the range of such imagery within the Center's collections to provide a better rounded view of how Americans see themselves and each other.
There are few indications in the collection of consumer response. The materials mostly consist of end products, what customers received. Testimonials and celebrity endorsements are among the materials but do not constitute a large portion of it, nor do they appear in every subject category. There is also little documentation on the success or failure of advertisements. Evidence about advertisers' decisions to use specific advertisements is extremely rare.
There is no complete history of any one company represented in the collection. For many of the businesses, the material consists of fragments of the advertising materials created to sell their products or services. Biographical information on founders or the early developments of the company may be included on letterhead stationery or bills and receipts but not always. Occasionally one finds company publications that discuss the history of the business. These were usually produced for anniversaries and more often for larger companies that had existed for a long time, such as Proctor & Gamble.
Most of the businesses represented in the Collection were east of the Mississippi River. This is probably due to the collecting possibilities for Mr. Warshaw. It also may be due to the concentration of many industries in this region.
Despite its limitations, the Warshaw Collection is the most heavily used collection in the Archives Center. Researchers in the Collection often find information unavailable elsewhere. Researchers in the Collection have included academic historians, Smithsonian curatorial staff , and outside museum staff interested in the collection for exhibition purposes. Smithsonian Shops buyers and others interested in motifs for licensed products, collectors and hobbyists find the collection a rich source for such research.
Series 1: Business Ephemera:
Dates -- circa 1544-1988
Contents -- Series 1: Business Ephemera1.1: Subject Categories1.2: Geographical Categories
Series 2: Other Collection Divisions:
Dates -- circa 1850-1957
Contents -- Series 2: Other Collection Divisions2.1: Business Records [Obsolete as of 2017]2.2: Cinema Lobby Cards2.3: Fire Insurance Maps2.4: Liquor and Wine Labels and Advertisements2.5: Photographs2.6: Stereographs2.7: Sheet Music2.8: Rewards and Wanted Posters
Series 3: Isadore Warshaw Personal Papers:
Dates -- circa 1917-1966
Contents -- Series 3: Isadore Warshaw Personal Papers3.1: Correspondence3.2: Secondary Writings about Warshaw and the Collection3.3: Business Materials3.4: Miscellaneous
Series 4: Photographic Reference Material:
Dates -- undated
Contents -- Series 4: Photographic Reference Material4.1: Photoprints4.2: 35mm color slides4.3: Color transparencies4.4: Videodisc
Arrangement note:
The collection is divided into four series.
Series 1: Business Ephemera
Series 2: Other Collection Divisions
Series 3: Isadore Warshaw Personal Papers
Series 4: Photographic Reference Material
Biographical / Historical:
The Warshaw Collection of Business Americana is the result of the foresight and energy of Isadore Warshaw. Warshaw believed that the history of America was closely tied to the history of American business. He observed, however, that the business community often looked to the future rather than the past and tended not to retain historical company records. As a result, a number of businesses had no coherent record of their past. Warshaw realized that these records could be of value one day.
"Sonny" Warshaw, as he was known to family and friends, was born June 12, 1900 and reared in Albany, New York, the second youngest of ten children of Rubin and Ray (Mackler) Warshaw. Although he received little formal education, he started in business as a book scout in 1915 searching for rare publications for dealers and collectors. Later he became a rare book dealer and collector himself. His hobbies included sketching and painting, and several pieces of this self-taught artist's work were exhibited in local banks.
Warshaw's interest in collecting business ephemera began in 1928 when an important event inspired him. In the process of searching for books, he often ran across various pieces of ephemera. In these posters, labels, ledgers, invoices, calendars, business cards, correspondence on letterhead stationery, and advertising cards, he could see the romantic side of big business. One day he ran across an invoice signed by John Forsythe, founder of a New York haberdashery, and sent it to the store. In reponse, he received a thank-you note along with an invitation to select six shirts in appreciation for the item he found. This combination of events encouraged Warshaw to begin a lifelong mission. He opened an office at 61 Columbia Street in Albany, New York, announcing to the business community that he had their history and would make it available.
In 1942, Isadore Warshaw moved from Albany to New York City where he opened an office at 752 West End Avenue. In 1944, he married Augusta Levy, a former buyer for a group of women's ready-to-wear shops in Miami, Florida. They had no children. A portion of their apartment was used as an office where Mrs. Warshaw handled all the correspondence. The Warshaws lived with the fear of a fire destroying the collection because this was their sole source of income. Insurance companies informed them that in order to insure the collection, each piece would have to be counted. As a result, the collection was never insured. A fire did occur once in the building but only a small portion of their vast holdings suffered from smoke damage.
Warshaw spent a great deal of time at the New York Public Library, museums, and historical societies, gathering ideas and information relating to his business pursuits. He never referred to his time spent researching and collecting as a hobby. As his business began to grow, he relied on as many as forty scouts across the country to hunt for material. He acquired material from companies going out of business, buildings about to be demolished, garage sales, auctions, antique shows, stamp dealers and collectors, old safes, small country merchants, and bookstores. He also advertised in catalogues for the book industry throughout the country.
Warshaw's approach at first was to purchase pieces of Americana in hope of finding a buyer. He mailed thousands of advertisements to his five hundred corporate clients. Rejected items went to a brownstone building that he referred to as his warehouse. Warshaw later discovered that there was more profit in renting materials or selling reproduction rights to the very materials he had once carted away. Companies rented objects or entire packaged displays to commemorate anniversaries, for sales conventions, annual reports, trade shows, lectures, and window displays. A few of his major clients included Johnson & Johnson, Kaiser Steel Company, the Riegel Paper Company, the American Can Company, and the Western Electric Company. Reward posters and gold-rush prints were used as props for TV westerns.
Warshaw used the collection to do various kinds of research for a number of businesses. Sometimes he investigated the history of a firm to supply it with founding dates. He found evidence of expansion and product diversification in various documents in the collection. For example, company records showed that Procter and Gamble began as a soap and candle manufacturer before it expanded to a wide variety of products.
Warshaw also had clients outside the business community. Members of the legal profession relied on his collection for various purposes. Lawyers contacted him when they wanted to convert personal property from estates to cash, and he also served as an expert witness, providing evidence in disputes involving trademarks, copyrights, and slogans.
American Heritage, Life, and other publications wishing to illustrate articles found graphics in the collection. Warshaw swapped items with local libraries and historical societies. Joseph N. Kane used the collection to document information for his book, Famous First Facts. Commenting on the many uses of his collection, Warshaw stated:
I have been fortunate. As a collector of things that now document the rapid growth of industry, I have been able to find wide use for my collection. People are beginning to realize that while the romance of war, fashion and science, for instance, is well preserved in swords, wax dolls, and fascinating models...the romance of business in the form of ledgers, sample books, posters, and tin cans tends to perish in debris. Now people come to me to illustrate histories and to get pictures of things as they were.
As Warshaw aged, he began to look for a buyer for the collection. Ralph M. Hower, at one time a professor of business at Harvard, recommended that the collection be purchased and indexed by the Baker Library at Harvard's Business School. He regarded it as a wealth of evidence on such topics specialization, diversification, and integration of business firms and the location of trade and industry.
Discussions about the Warshaw Collection among the staff of the Smithsonian's National Museum of American History (then the Museum of History and Technology) began in 1961. The primary reason for the Museum's interest in purchasing the collection was to prevent the dispersal of a unique resource that could never be assembled again. In the opinions of Smithsonian staff, it provided evidence of things that could be found nowhere else.
Although negotiations for buying the collection and bringing it to the Museum began in 1966, the collection was not actually purchased and transported to the Museum until August 1967. Warshaw had moved his business several times and at the time of the sale, it was located in three rooms on the second floor of 270 West 96th Street in New York. Packing the collection took four days and it was transported to Washington by two tractor trailers.
When the collection arrived at the Museum, it consisted primarily of advertising ephemera. There were also a number of three-dimensional objects, including shoes, clothing, jewelry, furs, ashtrays, coffee and tobacco tins, carpets, patent medicines, cosmetics, hair products, paperweights, whiskey bottles, and food packages. The collection was divided into hundreds of subject headings created by Warshaw. Some of Warshaw's personal papers revealing his business transactions were included, as well as advertisements used by Warshaw to solicit business from manufacturers and retailers. Most of the rest of Warshaw's own papers were destroyed by Mrs. Warshaw when she left New York in 1973.
Following the sale of the collection to the Museum, Warshaw found himself unable to relinquish his life's work. He continued to do research for a number of old clients, relying on such sources as the public library, historical societies, collectors, and dealers in this type of material. In the process he acquired additional material. The volume of this portion of the collection was equal to the size of a station wagon. It was offered to the Museum by Mrs. Warshaw in 1971, and Museum staff went to the New Jersey home of Mrs. Warshaw's brother to pick up the new collection in November 1971.
Curators from the Museum were encouraged to spend time with the collection after its arrival to determine its content in their subject areas. At that time the collection was stored in shirt boxes. Efforts were made to put the materials in vertical document boxes, keeping them in the subject categories created by Warshaw. As time went on, it was clear that the method used by Warshaw was not adequate for research use. Warshaw located materials by hunch rather than by system and there was little cross-referencing in the collection. Not only was it inaccessible to outside researchers, but many of the objects were fragile and required more protection than they had in their original storage containers.
When the Archives Center was established in 1982, it was intended to be a repository for documents and other archival material in the Museum, assuring proper storage and a place where researchers could come to use collections.
The Warshaw Collection was one of the greatest concerns of the Archives Center because of its heavy use. In 1983 the Archives Center and the Division of Conservation worked together to develop a plan to integrate archival principles with conservation methods and techniques, thus taking the first steps in creating a re-housing project.
The first part of the re-housing project began with a survey of the collection to analyze content and condition of the materials. Faith Zieske, a conservator, conducted the survey. She chose a standard statistical analytical method, randomly using 70 vertical document boxes as samples, to analyze the entire collection. Zieske consulted both the Library of Congress Preservation Office and the conservation staff of the Folger Shakespeare Library. A plan was then developed for implementing the survey. After examining the results of the survey, Zieske developed a phased plan for reorganizing and preserving the collection.
Conservation technician Carolyn Long and museum specialist Lorene Mayo began the pilot project in the summer of 1983, testing recommendations made in the survey. During this period Long wrote guidelines for handling the collection. Long and Mayo also developed new storage containers for housing objects of unusual shape.
As the re-housing project developed, finding aids were created for the processed portions of the collection. This was a crucial step that allowed staff and researchers to find items without actually going through the collection. Archives Center staff continue to develop means of making the collection more accessible to researchers who come to the Museum to use the collection, as well as to increase awareness of the existence of the collection in the research community outside the Museum.
List of Sources
"Cashing In On Old Office Records." Business Week, (December 6, 1958).
"A Glimpse at Industrial Advertising of the 80's." Industrial Marketing, (February 1946).
Interview by Vanessa Broussard-Simmons with Mrs. Augusta Levy Warshaw and Correspondence in Control File for Warshaw Collection.
Kahn, Joseph. "Trademark Detective: The Colorful Past of American Business is the 'Beat' of a Sleuth Who has Pioneered a New Kind of History." The Rotarian, ( December 2, 1957) .
Kramer, A. Stanley. "What's Old on Madison?" Madison Avenue. (March 1961).
Menuez, Caroline Bird. "There's Gold in Your Attic." Esquire, (1946).
General:
Several specific companies or proprietors repeatedly appear in various subseries of this collection. These records were dispersed through many subseries and prior arrangement efforts, including those done by the collector as well as post-acquisition staff, which focused on a category or business name of the vendors rather than retaining the record source original provenance and order. As of 2016, there is not a plan to cull through the collection and reconstitute such records, however if such an effort was made, it would likely result in reasonably comprehensive business records for several entities. A few have been noted here but an exhaustive survey of the collection in regards to the this trend of dispersal has not been conducted.
Jacob House (occasionally with variant spellings), which often account for some of the earliest business record within the Warshaw Business Americana Collection, particularly those documents dating in the 1700s and early 1800s.
Luddington, F.L. ... (see Hardware)
Stemmeler...(see Whiskey...)
[Note to be completed, NB 2016-10-18]
Related Materials:
Materials in the Archives Center
Archives Center Collection of Business Americana (AC0404)
Provenance:
The Warshaw Collection of Business Americana, Accession AC0060, was purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Sears, Roebuck & Co. catalogs restricted due to fragile condition. Researchers should consult microfilm in NMAH library for 1880-1983 editions, drawer 692.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Warshaw Collection of Business Americana, Archives Center, National Museum of American History, Smithsonian Institution
Sponsor:
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
Identifier:
NMAH.AC.0060
Archival Repository:
Archives Center, National Museum of American History
Papers of a Croatian-born California winemaker documenting his career in the California wine industry since 1958, especially his years at Chateau Montelena winery (1972-1977) and the subsequent creation of the Grgich Hills Cellar winery (1977- ). There also are records of Grgich's immigration journey and materials about the evolution of the California wine industry. The papers include correspondence, business records, handwritten notes, publications, and a few photographs.
Scope and Contents:
The Mike Grgich Papers document his career in the California wine industry, especially his years at Chateau Montelena winery (1972-1977) and the subsequent creation of the Grgich Hills Cellars winery. There also are records of Grgich's immigration journey and materials about the evolution of the California wine industry. The papers include correspondence, business records, publications, handwritten notes, and a few photographs. Although the collection covers Grgich's life from young adulthood into the twenty-first century, the record is fragmentary, especially for the early years after his arrival in California in 1958.
The Grgich papers had no overall filing system when they were donated. The largest body of materials consists of personal files, arranged by the processing archivist into chronological and subject (topical) sub-series respecting, when possible, the original order of materials. Groups of materials directly related to Chateau Montelena and Grgich Cellars have been kept together but divided into chronological files and subject files. Publications constitute the fourth series. Further information on the organization of the collection is found below in the "System of Arrangement" note.
A single folder of photographs in Subseries 2 of Series 1 includes several snapshots of Grgich in a winery, two group photographs (likely of classes at the University of California-Davis), and several publicity shots. A few additional photographs are found in the Chateau Montelena publicity files and scattered elsewhere within the collection.
Series 3, Grgich Hills Cellars, 1976-2008, undated
Series 4, Publications, 1923, 1959-1996, undated
The Grgich papers were found in packing cartons in his garage and an adjacent storage area in his home in Calistoga, California. Mike Grgich had recently moved to the home. The papers had no discernible overall filing system. Papers found together in folders, mailing envelopes, and other enclosures have been kept together when they constituted a meaningful grouping. Grgich seems often to have retained materials as they accumulated over time. In arranging this collection, some of these materials have been organized chronologically by year. Some of Grgich's papers were found organized by topic or subject. These groupings have been retained; original folder or envelope titles or headings are given in quotation marks.
About one fourth of the collection consists of materials directly related to the Chateau Montelena and Grgich Hills wineries; some of these materials were found intermingled with purely personal papers while others were filed separately. These materials are grouped separately. Printed materials were sometimes found with loose documents inserted; these were maintained together within a folder when they appeared to be related and when no other location within the collection seemed apparent.
Biographical / Historical:
Miljenko Grgich, born April 1, 1923 in Desne, a small farming village in the Croatian region of Yugoslavia, was one of eleven children. His father, along with other agricultural activities, kept a small vineyard where the children helped in cultivation and winemaking. As a young man Grgich worked in a store in his hometown. He was drafted and served a year, 1944-1945, in the Yugoslav army.
Grgich entered the University of Zagreb in 1949, studying a range of science subjects and taking brief courses in English and Russian. In 1954 Grgich entered West Germany on a student visa but soon declared himself a refugee and "stateless" person. Unable to secure an American visa, he was quickly approved by Canada where he arrived in February, 1956.
Grgich lived for two years in British Columbia holding a variety of jobs while seeking admission to the United States. He began to use the name "Mike" during these years. In 1958 the pioneering wine maker Lee Stewart at Souverain Cellars responded to an "employment wanted" ad that Grgich placed in a California wine industry newsletter and on the basis of that offer Grgich was able to enter the country. Grgich has remained in the Napa Valley since that time. He married Tatjana Cizmic in 1962 and became a naturalized U.S. citizen in 1964.
Between 1958 and 1972 Grgich worked at Souverain, the Christian Brothers winery, Beaulieu Vineyard, and Robert Mondavi winery. At Beaulieu Grgich worked under Andre Tchelistcheff, Napa's best known winemaker in this era. The two developed techniques for malolactic fermentation and microfiltration that became standards in the industry.
As Grgich developed his technical skills and winery experience he also nurtured an ambition to become head winemaker and co-owner in a winery. In the spring of 1972, Grgich joined Los Angeles attorney James Barrett, commercial real estate developer Ernest Hahn, and Napa Valley businessman Lee Pasich in forming Chateau Montelena winery. Passich and Grgich were "limited partners" while Barrett and Hahn were major investors. Barrett regularly visited the winery and was closely involved in its management. In three hectic months Grgich oversaw conversion of a nineteenth century winery building into a fully equipped modern facility which crushed its first grapes, purchased from various growers in the region, in September. Chateau Montelena also began to replant its vineyards in vines that would produce premium wines, a process that would take several years.
Chateau Montelena and Mike Grgich achieved international celebrity in May, 1976 when their 1973 Chardonnay wine topped a list of French and American wines at a highly publicized blind tasting in Paris. (The red wine winner was made by Warren Winiarski at Stag's Leap Wine Cellars about twenty-five miles further south in the Napa Valley.) Staged during the bicentennial year of the American Revolution, the Paris tasting confirmed and further contributed to the rise of premium winemaking in California and to changes in American wine consumption. In 1996, the National Museum of American History recognized the 1976 event with a symposium on the history of winemaking and the addition of wines from the winning vintages of the two wineries.
In the fall of 1976 Grgich began discussions leading to the creation of a new winery, Grgich Hills Cellar. In this venture he joined Austin Hills, grandson and great nephew of the founders of the Hills Bros. coffee business and a Columbia Business School MBA. Hills already owned a vineyard, and on July 4, 1977, they broke ground for the new wine production and storage facility in Rutherford. Grgich Hills at first specialized in white wines but added Cabernet Sauvignon in 1984. In 2006 the entire estate was certified organic, making it "the country's largest biodynamic winegrower." In 2007 the business was renamed Grgich Hills Estate ("in recognition that all of its wines now come from its own vineyards"). Today Mike Grgich remains involved in the business while his daughter, Violet, and nephew, Ivo Jeramaz, are active in day-to-day management.
Grigich never lost interest in his homeland, and in 1990 he returned there for the first time. In 1995 he received his degree in enology and viticulture from the University of Zagreb and the following year established a new winery, Grgić Vina, in Croatia. He has been a generous supporter of Roots of Peace, an international organization dedicated to the removal of landmines.
Sources:
George M. Taber, Judgment of Paris: California vs. France and the Historic 1976 Paris Tasting That Revolutionized Wine (Scribner: 2005). Taber covered the Paris Tasting in 1976 for Time magazine. He interviewed Mike Grgich at length, and Grgich's annotated revisions of Taber's drafts about him are in this collection. Bottle Shock, a 2008 feature film, a highly fictionalized version of the story of Chateau Montelena and the Paris Tasting, is not based on this book.
Miljenko Grgich, "A Croatian-American Winemaker in the Napa Valley," an oral history conducted in 1992, in The Wine Spectator California Winemen Oral History Series, Regional Oral History Office, University of California, Berkeley http://bancroft.berkeley.edu/ROHO/projects/food_wine/wine.html .
Mike Grgich Oral History Interview, September 7, 1997, American Wine Documentation Project, Archives Center, National Museum of American History (ACNMAH#817).
Mike Grgich: 50 Napa Valley Years (Grgich Hills Estate, 2008) (Series 3: Grgich Hills Cellar, box 8, folder 11) A twenty-seven page booklet published by the winery to celebrate Grgich's fifty years in Napa Valley, 1958-2008.
Related Materials:
The Division of Work and Industry holds artifacts donated by Mike Grgich, including a suitcase which he carried from Croatia, a blue beret, pocketknife, tasting cup, two spoons, boxed laboratory instrument, framed religious picture, ten books from Croatia on viticulture and enology, and an atlas of grape varieties. See Accession number 2006.0157 and 2006.3084.
The Division also holds examples of the wines from Chateau Montelena and Stag's Leap Wine Cellars that won the 1976 Paris Tasting. Accession numbers 1996.0028.01 and 1996.0029.01
Provenance:
This collection was donated by Mike Grgich, July 2, 2006.
Restrictions:
Conditions Governing Access: The collection is open for research use.
Physical Access: Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Technical Access: Do not use original materials when available on reference video or audio tapes.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Papers relating to Charlotte Cramer Sachs's life and career as an inventor mainly of food and household-related products: correspondence, photographs, business papers, awards, patents, printed materials, notes, and miscellany. The collection primarily consists of invention-related marketing materials including invention samples and prototypes, notes, clippings, business correspondence, and customer account records.
Scope and Contents:
The records are divided into two series. Series 2 is further divided into eight subseries.
Series 1 documents the inventor's creativity through her artistic, literary, and musical records. Also included are awards and certificates received and materials related to her childhood home. This series contains few photos of Cramer Sachs herself, although a print of one of her paintings, "Portrait of a Lady," circa 1953, seems to be a self-portrait. There are no photos of her husband or daughter in the collection. Also missing is any information related to the inventor's formal education, childhood, the circumstances of her departure from Berlin, marriage, and family life.
Materials in Series 2 constitute the bulk of the collection and are primarily comprised of marketing ephemera, with very few financial and production records. This series gives a broad outline of Cramer Sachs's many inventions documenting Joy Products and wine-related inventions in the most depth.
Series 1: Creative and Artistic Papers, 1933-2002
These records include sheet music, songbooks, stories, and poetry of the inventor's own creation; photographic prints of her artwork; art exhibition materials; publishing company (Crambruck Press) records and published materials; childhood residence ("Haus Cramer") materials, and awards and certificates unrelated to inventions. Artwork and songs make up the bulk of the materials, and are arranged alphabetically by subject. Records in this series provide a context for Cramer Sachs's career as an inventor, although they do not reveal extensive information regarding her personal life or history.
Records relating to artwork include press releases, exhibition photographic prints and negatives, promotional materials, newspaper clippings, notebooks compiled by Cramer Sachs, as well as donation records of artworks given by the inventor to The Cathedral Church of St. John the Divine.
Crambruck Press publishing company is a combined name which incorporates the inventor's surname, Cramer and mother's maiden name, Bruck. These records include a pre-publication notice and order form for a Crambruck Press publication, correspondence from a donor, as well as three Crambruck Press publications: From Boring Dinosaur to Passionate Computer by Livingston Welch, 1968; Poems by Helen H. Shotwell, 1970; and In Search of Harmony by Charlo, 1964.
Haus Cramer materials include photographs, newspaper clippings (many of them in German), correspondence between Cramer Sachs and Stanford University, and floor plans of the house designed in 1912 by German architect Hermann Muthesius. A framed black-and-white photographic print of Haus Cramer is fragile and is housed in a sink matte, box 9.
Poetry materials, songs, and stories are contained in bound books, published songbooks, original sheet music, and copyright records for song words, manuscripts written by Cramer Sachs, as well as correspondence records related to her writings. The song "With Love From New York" was used in the marketing of "Joy New Yorkshire Pudding Mix," and the records contain a vinyl recording which doubles as a marketing piece. Allusions to her husband, Alexander Sachs, and daughter, Eleanor, are found in some of her songs and stories.
Translation materials are comprised of correspondence (mostly in German), as well as Cramer Sachs's complete English translation of the "Stoffel Flies Across the Ocean" story, originally written in German by Erika Mann, circa 1932.
Series 2: Invention Records, 1905-2002
Invention Records contain information related to Cramer Sachs as an inventor and are divided into eight subseries. Materials include: patent related records; samples and prototypes; marketing and advertising materials; newspaper and magazine clippings; business correspondence records; customer account records; Wine Museum materials; and patent searches. These present a broad overview of Cramer Sachs's many inventions, although the majority of information is concentrated in the Household/Office, Food Products, and Wine-related series. Records are arranged chronologically by invention. The final subseries contain patent searches requested by the inventor.
Subseries 2.1: Cramer Products Company and Affiliate Company Records, 1942-2002
Materials include financial records, business correspondence, company awards and certificates, real estate materials, license agreements with outside inventors, a promotion prospectus for the company, and three company stamps (three dimensional). Also included are records of an invention for which Cramer Sachs sought copyright, "Orthodontic Device," 1954, and those having to do with products distributed—not invented—by Cramer Products Company, "Forster Longfresh," 1985. In addition, there are black-and-white photographic prints of an office opening which include images of Cramer Sachs in 1967. These records are arranged chronologically.
These records relate to seven different inventions, each with varying degrees of information. "Combination Key and Flashlight," 1940 was an improvement on previous patents and therefore consists of the earlier patent materials (1913 and 1938), Cramer Sachs's patent application materials, an official, sealed patent application (1940), prototype drawings, correspondence records related to manufacturing and distribution, photographic prints, and a newspaper article. "Cozi-Crib," 1958 and 1968, and "Joy Originals Log Cabin Furniture Set," 1957, records include marketing materials whereas "Holdit," 1972, and "Party Platter," 1962, are minimally represented by one or two photographic prints. "Gaitray" materials consist of four product samples. Materials for "Miracle Knee Tray," circa 1953 include marketing ephemera, a photograph, and two product samples. A prototype for the "Traypron," 1954, is also included. These records are arranged alphabetically by invention name.
Subseries 2.3: Food Products, 1940-1969
Records in this subseries are mostly comprised of Joy Products prepared mix materials. Two exceptions are the small, fragile recipe book, 1940, and the "Caviodka," 1962, records. Business correspondence materials contain those from a food and equipment consultant, the Colgate-Palmolive Company, and Arthur Colton Company, in addition to those relating to the incorporation of Cramer Sachs's "baking mix manufacturing plant" (1945). There are numerous packaging samples of various Joy Products, along with handwritten recipes and notes. An example of early packaging for Joy Products "Early American Muffin Mix" is in flat box 10. This subseries also includes customer surveys and comments, marketing plans and proposals, advertisements, and a marketing portfolio compiled by the inventor. A scrapbook contains Joy Products newspaper clippings, advertisements, marketing ephemera, and photographs of store displays. The scrapbook pages are extremely brittle and are housed in sleeves. Preservation copies are available for research use. These records are arranged chronologically.
Subseries 2.4: Pet Accessories, 1953-1954
This subseries consists of materials relating to three inventions: "Bonnie Stand," circa 1953-1954; "Guidog," 1953; and "Watch-Dog," 1953. Records include photographic prints, marketing materials, printing blocks (for "Bonnie Stand"), as well as a declaration of invention for, and a product sample of, "Watch-Dog." These records are arranged alphabetically by invention name.
Subseries 2.5: Games, 1961-1969
The inventor created two games: "Domi-Notes," circa 1961 and "Musicards," circa 1969. "Domi-Notes" materials include an order form citing the distributor as G. Schirmer, Inc. and the addressee as Walter Kane and Son, Inc., and three games two in cardboard boxes, (fragile) and one housed in the original hard plastic case. Records relating to "Musicards" consist of two game samples including directions for playing.
Subseries 2.6: Wine-Related, 1966-2002
Wine-related records cover twenty distinct inventions and range from specialty cabinets—which make-up the bulk of the materials—to bottle accessories such as the "Bottle Bib" and the "Cramanna Bottle Ring." The type and number of records vary, with the majority concentrated in the "Cool-Safe," "Cramarc Multiple Cabinet," "Modern Wine Cellar," and "Well Tempered Systems" folders. Records in invention-specific folders are arranged alphabetically and include marketing materials, press releases, photographic prints and some negatives, cabinet drawings, brochures, order forms, correspondence, as well as product samples of "Bottle Bibs."
Customer account records are arranged alphabetically and consist of billing statements, invoices, receipts, blueprints, correspondence, cabinet drawings, customer feedback, bills of lading, and memoranda. Letters from David H. Wollins laud Cramer Sachs's cabinet as "the finest home wine storage system in the world." Examples of how the inventor handled an unsatisfied customer can be found in the Col. Charles Langley folder.
Miscellaneous wine-related materials follow the customer account records. Included are advertising ephemera, photographs, and newspaper clippings originally assembled into a binder by Cramer Sachs. Taped to the inside front cover was a cut-out from a magazine advertisement which reads, "If you stick with the herd, you could end up as a lamb chop." Miscellaneous materials also include unlabeled cabinet drawings, photographic prints, competitor materials, photocopies from Grossman's Guide to Wines, Spirits, and Beers, as well as marketing materials and newspaper clippings covering a range of wine-related inventions. These records are arranged alphabetically by subject.
The final section of the wine-related subseries documents the development and eventual dissolution of The Wine Museum of New York. Records are arranged chronologically and include a provisional charter; an extension of the provisional charter; a newspaper clipping; outreach correspondence; a binder of wine museum materials including brochures, event invitations, exhibition opening cards, board member profiles, a press release, and newspaper clippings; wine museum exhibition information; and records related to the dissolution of the museum.
Subseries 2.7: Temperature and/or Humidity Controlled Devices, 1968-2002
This subseries documents the inventor's temperature and/or humidity controlled inventions that do not relate to wine. Cramer Sachs created the "Well Tempered Cabinet" for both wine and musical instruments; it is documented in this and the wine-related subseries. These records cover eight distinct inventions which range from specialty cabinets for musical instruments, furs, and cigars to devices designed to cool the body. Records relate to marketing, invention-specific business correspondence, confidential information and competition agreements, and include photographic negatives and prints. Miscellaneous cabinet drawings, cigar-related materials, and newspaper articles are also included. Records are arranged alphabetically by invention name followed by miscellaneous materials.
Subseries 2.8: Patent Searches, 1905-1980
Records in this subseries include correspondence as well as copies of several patented inventions for which Cramer Sachs requested information.
Arrangement:
Tha collection is arranged into two series.
Series 1: Creative and Artistic Papers, 1933-2002
Series 2: Invention Records, 1905-2002
Subseries 2.1: Cramer Products Company and Affiliate Company Records, 1942-2002
Subseries 2.2: Household/Office, 1913-1972
Subseries 2.3: Food Products, 1940-1969
Subseries 2.4: Pet Accessories, 1953-1954
Subseries 2.5: Games, 1961-1969
Subseries 2.6: Wine-related, 1966-2002
Subseries 2.7: Temperature and/or Humidity Controlled Devices, 1968-2002
Subseries 2.8: Patent Searches, 1905-1980
Biographical / Historical:
Charlotte Cramer Sachs was born in Berlin, Germany on September 27, 1907. Her father, Hans Siegfried Cramer, worked as a businessman for a successful grain import and export company whose innovative enterprises included the import of soy beans from Eastern Europe. In 1903, Hans married Gertrud Bruck, one of the first women to attain her Abitur, somewhat similar to an American high school diploma, at age eighteen. Bruck's formal education ended there, as her wish to attend university was thwarted by her father Adalbert, a judge who insisted that she remain at home. The couple settled in Berlin and had two children—Frederick H., born March 2, 1906, and Charlotte. From 1913 to 1924 The Cramers lived in the Berlin Dahlem suburb occupying "Haus Cramer," a villa built in 1912 to their specifications by German architect Hermann Muthesius.
On September 12, 1924, Cramer Sachs married Donald Samuels, a top executive of the Manhattan Shirt Company and moved to New York from England where their daughter Eleanor was born on June 11, 1926. Several years later, the couple divorced. Mother and daughter lived together in London for a few years before moving back to New York around 1936. Charlotte's parents relocated to New York at the same time, after a brief stay in London following their flight from Berlin after Hitler's rise to power. In August 1945, Charlotte Cramer married Alexander Sachs, a leading economist who had introduced Albert Einstein to President Franklin Delano Roosevelt and acted as advisor to the President.
Although she established her business career in America, Cramer Sachs retained fond memories of the house and extensive grounds in Dahlem. In 1977 she composed the song "A Salute to Berlin" to commemorate the designation of Haus Cramer as one of the city's historic landmarks. In 2000, she donated a painted portrait of herself from the time she had lived in Haus Cramer to the villa's new owner, Stanford University. The house retains additional significance in the context of this collection because Cramer Sachs credited its wine cellar—unusual in that it provided a separate, climate controlled environment for red and white wines—as an inspiration for her line of custom-built, vibration-free wine storage devices, which would later make Cramer Products Company a household name among wine connoisseurs.
While she did not attend university her pursuit of learning continued throughout her life as she studied poetry, musical composition, and the fine arts. Cramer Sachs often told her niece, Lilian Randall, that she wished she had received further education, although her public art exhibitions, poetry awards, numerous original songs, the establishment of Crambruck Press (her own publishing company), as well as language fluency in French, English, and German, are testaments to this inventor's intellectual curiosity and development. Evidence of Cramer Sachs's entrepreneurial spirit surfaced in her early thirties with her first patent: Improvements in Combined Key and Flashlight, July 16, 1940, patent number 2,208,498.
In 1940, Cramer Sachs completed courses from the New York Institute of Dietetics, an effort spurred by the onset of her daughter's diabetes. With financial assistance from her parents in the early 1940s, Cramer Sachs developed Joy Products prepared mixes, marking the beginning of a successful career in inventing. "We were a pioneer in that field," said Cramer Sachs of her baking mix manufacturing company, an operation that consisted of a Bronx neighborhood factory employing ninety workers. The enterprise began with corn muffin and popover mixes and expanded into frostings, puddings, and breads. Newspaper clippings from the time promoted Joy packaged mixes as ideal gifts for "the boys overseas" who were in locations where it was "impossible to get together the makings of a cake." Cramer Sachs refused an early offer to sell her mix formulas which were subsequently copied and exploited by larger, more powerful companies. Joy Products, whose name was chosen to express the inventor's delight in creativity, remained in business as a modest one-woman operation for over twenty years before succumbing to competition.
Cramer Sachs created another highly successful invention, the specialty wine cabinet, more than twenty years after she founded Joy Products. In addition to her memories of visits with her father to the wine cellar in her family's German villa, further motivation came from an interest—though she hardly drank it at all—in wine and recognition that "standard cooling and refrigerating appliances [were] too cold for wines." Reportedly, Cramer Sachs "started looking for [an appropriate device] and could not find one," and thus the impetus to invent took shape. The "Modern Wine Cellar," 1966, was an early example of over twenty wine-related inventions, most of them storage devices. A mention of her product in Grossman's Guide to Wines, Spirits, and Beers, increased demand among wine lovers and may have prompted Cramer Sachs to state that she "should find a good market" for her newest invention line. Testimony from David H. Wollins, a successful New York lawyer and customer of Cramer Sachs, lauded the cabinet as "the finest home wine storage system in the world." She framed his letter and hung it in her office at 381 South Park Avenue, her base operation where she employed one or two part-time helpers from the 1960s until her death in 2004.
The inventor took great joy in music, expressed in her own numerous compositions and her creation of the games "Domi-Notes" and "Musicards" in 1961 and 1969. Her fondness for music also prompted the expansion of her specialty cabinets to include temperature and humidity controlled devices for storing a variety of items, most notably the "Well Tempered Cabinet for Musical Instruments," which Cramer Sachs first designed for legendary violinist Isaac Stern. Soon the inventor began producing similar cabinets for the storage of cigars, furs, and documents.
Described by her niece as "shy with people but a great admirer of talent, intellect, and humanity," Cramer Sachs also "harbored a great love for animals." She invented several pet accessories in the early 1950s, including: "Watch-Dog," a dog collar with a time piece; "Bonnie Stand," a holder fashioned to accommodate disposable food bowls; and "Guidog," an early version of a retractable dog leash.
In 1972, Cramer Sachs suffered the loss of her only child, Eleanor, and in the summer of the next year her husband Alexander passed away. She continued her "business of creating new product ideas" for the remainder of her life. The most recent invention materials represented in the collection are those for the "Conservator" from 2002, a temperature and humidity controlled device with compartments to store a variety of items. In her last telephone conversation with her niece, on March 10, 2004, Cramer Sachs expressed her hope that she would feel "strong enough to get to the office the next day or so." The inventor died the following day at the age of 96.
Patents issued to Charlotte Cramer Sachs:
United States Patent: 2,208,498, "Combined Key and Flashlight," July 16, 1940
United States Patent: 2,509,423, "Wedge Heel Shoe," May 30, 1950
United States Patent: 2,808,191, "Lap Tray," October 1, 1957
United States Patent: Des. 363,618, "Cabinet," October 31, 1995
Related Materials:
Materials in Other Organizations
Franklin Delano Roosevelt Presidential Library and Museum
Related materials on husband Alexander Sachs's political and professional life found in the Papers of Alexander Sachs
Art Gallery of Ontario, E. P. Taylor Research Library and Archives, Toronto Ontario, Canada
Correspondence between Cramer Sachs and Sam and Ayala Zacks dating from the 1970s and relating to Zionist art found in the Sam and Ayala Zacks Fonds.
Columbia University Libraries, Avery Drawings & Archives Collections
Haus Cramer architectural records and papers, 1911-2004, (bulk 1911-1955)
This collection primarily contains original and reprographic architectural records, photographs, correspondence and personal and professional records related to the design, construction, and ownership of the Haus Cramer in Dahlem, Berlin, Germany, designed by German architect Hermann Muthesius in 1911-1913 for Hans and Gertrud Cramer, with later additions by Muthesius and other architects. A significant portion of the collection also documents the Cramer family's efforts to obtain restitution after World War II for the seizure of the house in the 1930s. Also included are records documenting the restoration and reuse, an effort led by noted architectural historian Julius Poesner.
Mount Holyoke College Archives and Special Collections
Cramer papers, 1938-1954
Cramer, Frederick Henry, 1906-1954; historian and college teacher. Mount Holyoke College faculty member, 1938-1954. Papers consist of writings, biographical information, and photographs; primarily documenting his scholarly activities and his interest in automobile racing.
German Historical Institute
Charlotte Cramer Sachs in the Immigrant Entrepreneurship: German-American Business Biographies, 1720 to the Present.
The collaborative research project Immigrant Entrepreneurship: German-American Business Biographies, 1720 to the Present sheds new light on the entrepreneurial and economic capacity of immigrants by investigating the German-American example in the United States. It traces the lives, careers and business ventures of eminent German-American business people of roughly the last two hundred and ninety years, integrating the history of German-American immigration into the larger narrative of U.S. economic and business history.
Provenance:
The papers were donated to the Archives Center at the National Museum of American History in the spring of 2005 by Lilian Randall (niece), Erich Cramer (nephew), Aileen Katz (niece), Elisabeth Weissbach (niece), and John Cramer (nephew).
Restrictions:
The collection is open for research use. Gloves must be worn when handling unprotected photographs and negatives.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Researchers must handle unprotected photographs with cotton gloves. Researchers may use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis and as resources allow.
Viewing film portions of the collection requires special appointment, please inquire; listening to LP recordings is only possible by special arrangement.
Gloves must be worn when handling unprotected photographs and negatives. Special arrangements required to view materials in cold storage. Using cold room materials requires a three hour waiting period. Contact the Archives Center at 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Civilian Conservation Corps Collection, Archives Center, National Museum of American History
Researchers must handle unprotected photographs with cotton gloves. Researchers may use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis and as resources allow.
Viewing film portions of the collection requires special appointment, please inquire; listening to LP recordings is only possible by special arrangement.
Gloves must be worn when handling unprotected photographs and negatives. Special arrangements required to view materials in cold storage. Using cold room materials requires a three hour waiting period. Contact the Archives Center at 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Civilian Conservation Corps Collection, Archives Center, National Museum of American History
Partial transcription and abstract of group interview of wine collectors conducted by Smithsonian's Nanci Edwards and Paula Johnson
Collection Creator:
National Museum of American History (U.S.) Search this
Container:
Box 1, Folder 4
Type:
Archival materials
Date:
30 Mar 2001 (2 copies) 817.9
Scope and Contents:
This interview with five of the ten collectors present at the event was conducted by Smithsonian's National Museum of American History staff Nanci Edwards and Paula Johnson on March 30, 2001. (1 of 2) Partial transcription and abstract by Cindy Ott.
Abstract
Over the weekend of March 30-31, 2001 the Stag's Leap Wine Cellars organized a wine tasting to commemorate the 25th anniversary of the "Paris Tasting," in which American wines stunningly upstaged European vintages in a blind tasting by experts in the field. Participants of the 2001 event included some of the top American wine collectors. Coming from a broad range of professions, including dentistry, international business, and the movie industry, the group was brought together by their passion for wines and their reputation as collectors. The ten individuals were selected by Dennis Foley, participant and wine auctioneer, who stated that he chose people he knew who lived in different parts of the country.
Among the myriad of weekend activities, which included the tasting of contemporary wines donated by producers as well as wines from the "classic" period in California winemaking, dating from1933 to1985, donated by the collectors themselves, were interviews conducted by Smithsonian staff. They form a part of the National Museum of American History's project to document the history and culture of American wine. The interviews were held at the Culinary Institute of America's Greystone campus at St. Helena, California in Napa Valley, the site of most of the weekend activities. The collectors were divided into two groups of five. This group included the collectors Dennis Foley, Tom Black, Keith Browning, Dr. Steven Mandy, and James Orr. Ron Kuhn, who participated in the event as a winning bidder of the SLWC lot at the 2000 Napa Valley Wine Auction, sat in on the second part of the discussion. A short biography of each participant is provided in one of the event booklets that form part of this sub-collection. The fact that only men were among the collectors is a reflection of the nature of the business, which is currently almost solely a male domain. Smithsonian curator Paula Johnson and museum project manager Nanci Edwards led these interviews.
The discussions, spurred by questions posed by the Smithsonian staff, centered around the origins, intentions and styles of the participants' wine collections and collecting habits. Topics addressed include forms of documentation used to track their holdings, acquisition and storage methods, and the most significant bottles in their collections. The groups also raised issues relating more broadly to the wine industry, including the influence of wine critics (which one participant refers to as "wine critic's fascism"), the importance of wine's heritage and history, the effects of re-corking older wines, the social and gender aspects of wine collecting, the impact of terroirs, the differences between old and current wines (especially in regard to the New World "fruit bombs"), and the relationship between American wines and national identity. The conversations provide insights into patterns of American consumerism, recreation, and product marketing.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
American Wine Documentation Project, 1976-2002, Archives Center, National Museum of American History.
Partial transcription and abstract of group interview of wine collectors conducted by Smithsonian's Rayna Green and John Fleckner,
Collection Creator:
National Museum of American History (U.S.) Search this
Extent:
2 copies (derivative objects)
Container:
Box 1, Folder 5, Item 817.1
Type:
Archival materials
Copies (derivative objects)
Date:
2001 March 30
Scope and Contents:
This interview with five of the ten collectors present at the event was conducted by Smithsonian's National Museum of American History staff Rayna Green and John Fleckner on March 30, 2001. (2 of 2) Partial transcription and abstract by Cindy Ott.
Abstract
Over the weekend of March 30-31, 2001 the Stag's Leap Wine Cellars organized a wine tasting to commemorate the 25th anniversary of the "Paris Tasting," in which American wines stunningly upstaged European vintages in a blind tasting by experts in the field. Participants of the 2001 event included some of the top American wine collectors. Coming from a broad range of professions, including dentistry, international business, and the movie industry, the group was brought together by their passion for wines and their reputation as collectors. The ten individuals were selected by Dennis Foley, participant and wine auctioneer, who stated that he chose people he knew who lived in different parts of the country.
Among the myriad of weekend activities, which included the tasting of contemporary wines donated by producers as well as wines from the "classic" period in California winemaking, dating from1933 to1985, donated by the collectors themselves, were interviews conducted by Smithsonian staff. They form a part of the National Museum of American History's project to document the history and culture of American wine. The interviews were held at the Culinary Institute of America's Greystone campus at St. Helena, California in Napa Valley, the site of most of the weekend activities. The collectors were divided into two groups of five. This group included the collectors Stephen Kaplan, Frank Komorowski, Ron Light, George Linton, and Stan Winston. Ron Kuhn, who participated in the event as a winning bidder of the SLWC lot at the 2000 Napa Valley Wine Auction, sat in on the first part of the discussion. A short biography of each participant is provided in one of the event booklets that form part of this sub-collection. The fact that only men were among the collectors is a reflection of the nature of the business, which is currently almost solely a male domain. Smithsonian curator Rayna Green and archivist John Fleckner led these interviews.
The discussions, spurred by questions posed by the Smithsonian staff, centered around the origins, intentions and styles of the participants' wine collections and collecting habits. Topics addressed include forms of documentation used to track their holdings, acquisition and storage methods, and the most significant bottles in their collections. The groups also raised issues relating more broadly to the wine industry, including the influence of wine critics (which one participant refers to as "wine critic's fascism"), the importance of wine's heritage and history, the effects of re-corking older wines, the social and gender aspects of wine collecting, the impact of terroirs, the differences between old and current wines (especially in regard to the New World "fruit bombs"), and the relationship between American wines and national identity. The conversations provide insights into patterns of American consumerism, recreation, and product marketing.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
American Wine Documentation Project, 1976-2002, Archives Center, National Museum of American History.
