Aladdin Industries, Inc. (Nashville, Tenn.). Search this
Scope and Contents:
These materials are arranged into six subseries: historical background, product literature, consumer studies, advertisements, original artwork and body artwork. The historical materials, 1950-1986, provide background information on the names of the decorated kits and when they were introduced. Various inventories document the type of kit (flat steel, flat plastic, dome steel, dome plastic, soft vinyl, and barrel bags) and provide the jobber price, and dealer price. The product literature, 1951-1993, consists of printed materials describing, and announcing school lunch kits. Some price information is available. These materials are arranged chronologically. The consumer studies conducted between 1980 and 1989 deal with school lunch kit preferences. The studies were conducted by National Data Network and Richard J. Wass & Associates to determine the reaction of the target audience, measure opinions of the target audience, and determine the likes of the audience regarding character decorations. The school lunch kit advertising consists of oversize advertisements (20"x 24") placed in newspapers and magazines announcing forthcoming lunch kits. These ads include character-decorated kits for Gunsmoke, Dura Clad, Flinstones, Huckleberry Hound, Gigi, Paladin, Disneyland, Space Cadet, Chuck Wagon, Duchess, Plaid, Zorro, and Steve Canyon. The original artwork, 1952-1989, consists of art for all aspects of the lunch kit. Some of the art was done by Robert O. Burton (1950-1960), Elmer Lehnhardt (1960-1985), Beverly Burge (1976-1989), and Don Hosse (1983-1990s). The artwork is pencil, colored pencil, ink, and paint on presentation boards. The artwork varies in size with the largest pieces being 10" x 48". The artwork is arranged alphabetically.
Collection is open for research but the oversize map folders are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at firstname.lastname@example.org or 202-633-3270.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Aladdin Industries, Inc. Records, 1889-2002, Archives Center, National Museum of American History.