The Society for American Archaeology (SAA) is an international membership organization founded in 1934 to advance research and training in archaeology and to promote the conservation of archaeological resources of the Americas. It has published American Antiquity, the premiere journal of archaeology of North America, since its debut volume in 1935, and has hosted its Annual Meeting since that same year. Other areas of activity include the cultivation of professional standards and ethics, promotion of the public's understanding of archaeology, advocacy for Federal legislation protecting archaeological resources, and encouragement of connections between professional and avocational archaeologists. The Society for American Archaeology records contain materials related to the ongoing administration, management, and interests of the SAA through mainly correspondence, reports, research, mailings, financial records, and program planning documents.
Scope and Contents:
The Society for American Archaeology (SAA) records contain administrative and professional correspondence, reports, surveys, publication records, journals, books, member and grant applications, programs, memorandums, contracts, ballots, mailings, research, notes, planning materials, certificates and awards, press releases, financial records, meeting minutes, teaching materials, sound recordings, video recordings, and photographs. These materials relate to a wide range of the SAA's activities including administration and management, finances, publishing, membership, awards, the Annual Meeting, public education, public archaeology, professional standards, government affairs and cultural property law, work with allied organizations, ethics, and special workshops.
Please note that the contents of the collection and the language and terminology used reflect the context and culture of the time of its creation. As an historical document, its contents may be at odds with contemporary views and terminology and considered offensive today. The information within this collection does not reflect the views of the Smithsonian Institution or National Anthropological Archives, but is available in its original form to facilitate research.
Arrangement:
The Society for American Archaeology records are arranged into 13 series: 1) Records of the Secretary-Treasurer and Secretary, 1934-1962; 2) Records of the Treasurer, 1935-1950; 3) President's correspondence, 1947-1948; 4) Executive Committee Meeting minutes, 1945-2003; 5) Records of Officers, 1950-2000; 6) Administrative records, 1934-2022; 7) Annual conference, 1935-2020; 8) Public and professional program committees, 1966-2016; 9) Government affairs, 1968-2021; 10)Affiliated and allied organizations, 1968-2005; 11) Special conferences, workshops, and projects, 1974-2006; 12) Published materials, 1983-2007; and 13) Photographs, 1985-2018
Historical note:
The Society for American Archaeology grew out of the Committee on State Archaeological Surveys of the National Research Council's Division of Anthropology and Psychology. Appointed in 1920 to "encourage and assist" eastern and midwestern states in the organization of archaeological surveys, the Committee came to act as a coordinating body and information clearinghouse for archaeologists and government agencies engaged in archaeological field work. The Committee expanded its activities and network through the 1920s but lacked long-term financial support. By 1933 its leaders identified the need for a permanent, independent organization to take up the work of the Committee and address the lack of standards, training, and communication among professional researchers and avocational archaeologists, which they saw as impediments to the preservation of archaeological data. Carl E. Guthe, then Chairman of the Committee, led the work of establishing the new organization.
In 1934, Guthe drafted a constitution and bylaws for the nascent group and distributed the documents among the Committee's network to solicit comments and generate interest among potential members. The Society for American Archaeology was formally established at an "organizational meeting" on December 28, 1934, when attendees approved Guthe's final version of the constitution and bylaws and elected the first cohort of officers: Arthur C. Parker, President; M. R. Harrington, Vice President; Carl E. Guthe, Secretary-Treasurer; W. C. McKern, Editor. In keeping with its goal of bridging the divide between professional and non-professional archaeologists, anyone with an interest in "furthering the objects of the Society" could apply for membership, regardless of professional affiliation.
The SAA is governed by a constitution and bylaws which are voted on by members and implemented by an Executive Committee, referred to as the Council in the early years. The Executive Committee composition has varied through the years. Until the 1960s, most administrative duties were carried out by the Secretary, who assembled the minutes of Executive Committee meetings, circulated background materials among its members, and collected reports from SAA committees. The Secretary's office also acted as a "clearinghouse and advisory center on archaeological matters" for SAA members and the public. Without a true business headquarters, the Secretary's office essentially served as the SAA's central office, with the outgoing Secretaries passing on their files to the incoming Secretaries at the end of their terms.
In the 1960s, SAA began contracting with the business office of the American Anthropological Association (AAA) to manage its business operations. That arrangement lasted until the early 1980s, when AAA stopped providing business services to smaller organizations and offered SAA the option to become part of AAA. SAA members voted against merging with AAA, and in 1983 SAA contracted with Bostrom Management to administer its business affairs, an arrangement that included hiring a part-time Executive Director. In 1987, the Executive Committee enlisted a management consultant to conduct a business analysis and identify options for improving SAA's finances and administration. The result of this analysis, referred to as "The Evans Report," was circulated the following year, leading to a major reorganization that would occupy the Executive Committee through the early 1990s. Those efforts ultimately resulted in the establishment of a central office in Washington, D.C., and the hiring of SAA's first full-time Executive Director in 1992. It was during this intense period of reorganization that the structure and governance of SAA began to resemble that of the present day.
Works Consulted:
"Archival Sources Sought." Bulletin of the Society for American Archaeology 1, no 4 (September 1983): 5. https://documents.saa.org/container/docs/default-source/doc-publications/saa-bulletin/1983_volume-1/saa-bulletin-1-4_sept.pdf?sfvrsn=d6c0f71a_2
"Articles of Incorporation." SAA Records, Acc 1998-85, Box 4, folder: 1972 (mimeograph from Lehman/AAA) - Final box/folder location TBD. Society for American Archaeology records, National Anthropological Archives, Smithsonian Institution.
"The Constitution of the Society for American Archaeology." American Antiquity 1, no. 2 (1935): 146–48. http://www.jstor.org/stable/276027.
"Constitution and By-Laws of the Society for American Archaeology." American Antiquity 13, no. 2 (1947): 198–200. http://www.jstor.org/stable/275700.
Dincauze, Dena F. "Office of the President: 52nd Annual Meeting." Bulletin of the Society for American Archaeology. 5, no. 3 (July 1987): 1-2. https://documents.saa.org/container/docs/default-source/doc-publications/saa-bulletin/1987/saa-bulletin-5-3.pdf?sfvrsn=30b9179d_4
Fowler, Don D, and Green, Dee. "Change in SAA Management Announced." Bulletin of the Society for American Archaeology 1, no 4 (September 1983): 1-4. https://documents.saa.org/container/docs/default-source/doc-publications/saa-bulletin/1983_volume-1/saa-bulletin-1-4_sept.pdf?sfvrsn=d6c0f71a_2
Goldstein, Lynne. "The Structure of the SAA." Bulletin of the Society for American Archaeology. 9, no. 8 (June 1988): 8. https://documents.saa.org/container/docs/default-source/doc-publications/saa-bulletin/1991/saa-bulletin-9-3_june.pdf?sfvrsn=b101aaac_2
Guthe, Carl E. "Prospectus." Department of Anthropology Records. Division of Archaeology. Office Files. Box 14, Museum-Misc. Lists - O. Folder: National Research Council [ca. 1932-1945], folder 2 of 2. Society for American Archaeology records, National Anthropological Archives, Smithsonian Institution.
Guthe, Carl E. "Reflections on the Founding of the Society for American Archaeology." American Antiquity 32, no. 4 (1967): 433–40. https://doi.org/10.2307/2694072.
O'Brien, Michael J. and Lyman, R. Lee. "Gentle Persuasion: The National Research Council and Southeastern Archaeology." Journal of Alabama Archaeology 46, no. 1 (2000): 1-42. [https://cladistics.coas.missouri.edu/assets/pdf_articles/AlaA46.pdf]
Wendorf, Fred, and Raymond H. Thompson. "The Committee for the Recovery of Archaeological Remains: Three Decades of Service to the Archaeological Profession." American Antiquity 67, no. 2 (2002): 317–30. https://doi.org/10.2307/2694569.
"Society for American Archaeology." American Antiquity 34, no. 4 (1969): 499–506. http://www.jstor.org/stable/277764.
"The Society for American Archaeology Organization Meeting." American Antiquity 1, no. 2 (1935): 141–46. http://www.jstor.org/stable/276026.
"Organization of the Society for American Archaeology." Bulletin of the Society for American Archaeology 9, no. 2 (March 1991): 6. https://documents.saa.org/container/docs/default-source/doc-publications/saa-bulletin/1991/saa-bulletin-9-2_march.pdf?sfvrsn=75834181_2
Rice, Prudence M. "Surveying the Field." Bulletin of the Society for American Archaeology 10, no. 1 (January 1992): 3-4. https://documents.saa.org/container/docs/default-source/doc-publications/saa-bulletin/1992/saa-bulletin-10-1.pdf?sfvrsn=d095e8fd_2
List of abbreviations commonly referenced:
Includes abbrevations used throughout the Society for American Archaeology's records.
AAA - American Anthropological Association
AAAS - American Association for the Advancement of Science
AAM - American Alliance of Museums
AAQ - American Antiquity
ACHP - Advisory Council on Historic Preservation
ACOE - Army Corps of Engineers
AFFA - Association for Field Archaeology
AIA - Archaeological Institute of America
AIRFA - American Indian Religious Freedom Act
AM - Annual Meeting
A&PE - Archaeology and Public Education
ARPA - Archaeological Resources Protection Act
BLM - Bureau of Land Management
BOR - Bureau of Reclamation
CCONAS - Coordinating Council of National Archaeological Societies
CEHP - Centre for Environment, Heritage and Policy
CoAS - Council of Affiliated Societies
COPA - Committee on Public Archaeology
COSWA - Committee on the Status of Women in Archaeology
CRM - Cultural Resource Management
DCA - Departmental Consulting Archaeologist
DOI - Department of the Interior
GAC - Government Affairs Committee
ICOMOS - International Council on Monuments and Sites
LAQ - Latin American Antiquity
NCPTT - National Center for Preservation Technology and Training
NCSHPO - National Conference of State Historic Preservation Officers
NEH - National Endowment for the Humanities
NHPA - National Historic Preservation Act
NPCC -National Preservation Coordinating Council
NPS - National Park Service
NSF - National Science Foundation
OSM - Office of Surface Mining
PEC - Public Education Committee
PMOA - Programmatic Memorandum of Agreement
ROPA - Register of Professional Archaeologists
SAA - Society for American Archaeology
SHA - Society of Historical Archaeology
SOPA - Society of Professional Archaeologists
Chronology:
Includes a concise chronology of SAA events related to the content of this collection.
1920: Committee on State Archaeological Surveys created by NRC/NAS
1934: Society for American Archaeology formally established
1935: First issue of -- American Antiquity
1935: First Annual Meeting of the SAA
1937: Committee on State Archaeological Surveys disbanded
1939: First issue of the -- SAA Notebook -- distributed to membership
1942: Last issue of -- SAA Notebook
1942: Revised and amended constitution, splitting the Secretary-Treasurer into two separate roles, and eliminates Fellow/Affiliate distinction (among other changes) is approved and takes effect.
1943: No Annual Meeting; executive business conducted by mail
1969: Membership applications now handled through the AAA business office rather SAA Secretary
1970: Major revision to constitution
1972: Incorporated in D.C.
1974: The Archeological and Historic Preservation Act (APHA) and "Moss-Bennett Act" passed, with goal of providing federal funding to mitigate destruction of archeological sites in specific circumstances.
1974: Arlie House Seminars held ("Six Seminars on the Future Directions of Archaeology")
1983: Resolved against merger with AAA (aka "the break with AAA")
1983: Change from AAA to Bostrom firm to manage business activities
1983: First issue of -- SAA Bulletin
1985: SAA and SOPA co-host the Conference on Reburial Issues
1988: Evans Report on Management announced
1989: Changes to Articles of Incorporation
1989: New Bylaws adopted that change the organizational structure of SAA
1989: SAA Hosts Anti-Looting Conference in Taos
1990: First issue of -- Latin American Antiquity
1990: Executive Board approves plan to establish in-house admin/operations office
1992: Transition to "independent home office" and hiring of full-time Executive Director
1993: Last year of last term in which Editor of -- American Antiquity -- is an Officer
1997: SAA, SOPA, and Society for Historical Archaeology (SHA) approve formation of Register of Professional Archaeologist (ROPA), which begins work in 1998.
1998: Executive Board name change to Board of Directors
2000: Last issue of -- SAA Bulletin
2001: Begin publishing -- The Archaeological Record
Restrictions:
Some material in Subseries 6.6: Membership, is under embargo until 2070. Contact the repository for further information.
Access to the Society for American Archaeology records requires an appointment.
Records of a family-owned manufacturing firm, best known for kitchenware products including the Bundt Pan and Micro-Go-Round. The collection richly documents the entrepreneurial spirit of the Minnesota firm and its history of product innovation through technical files, marketing materials, and administrative and financial records.
Scope and Contents:
The Nordic Ware collection consists of approximately twenty-eight cubic feet of records from the Northland Aluminum Company, most dealing with its Nordic Ware business. The Dalquist family recognized the importance of record keeping, and this collection documents very well the evolution of an entrepreneurial, family-owned American business from its earliest years.
Of particular interest for researchers may be the Pillsbury and Bundt Cake Pan dual marketing strategies, showcased mainly in Series 3, Marketing and Sales Records, 1948-2004, the introduction of ethnic cookware into American Culture through such dishes as the Rosettes and Timbales set and Taco dinner kit, the segmentation of product lines by price level to target consumers of differing incomes, and the issue of a trademarked term like "Bundt" becoming generic as seen in Series 6, Legal Records, 1962-1978. Series 4, Engineering Department Records, 1950-1994, provide in-depth documentation of the technical development of several of Nordic Ware's innovative products.
Series 1: Historical and Background Materials, 1940s-2006
These materials provide a history of Dave Dalquist as an entrepreneur and how this led to his ownership of Northland Aluminum Products and the Nordic Ware brand. There are histories put together by the company as well financial summaries for some years. The series contains The Nordic Ware Saga, a book edited and produced by the Dalquist family, and America at Home: A Celebration of Twentieth-Century Housewares. Both books have valuable background information on the company and how it fits into the housewares industry. There also are materials from the original business, Plastics for Industry. An undated marketing booklet, published about 1990, briefly describes the company's history and its product line and corporate structure. Additional company history is found in six installments written by Dave Dalquist under the title "From the Skipper" and covering the years 1946 to l985.
Series 2: David Dalquist Files, 1963-1993
David Dalquist, the president and founder of the company, kept these files in his office and home. Dalquist had no formal filing system and preferred to group records together as he used them. This order has been maintained as much as possible to the folder level. Several files contain information and notes from Dalquist's attendance at the National Housewares Shows and the meetings held there with his sales representatives. The annual Housewares Shows in Chicago were key events in this industry and Nordic Ware made them a high priority. The sales meetings materials include speeches Dalquist delivered. This series reveals Dalquist's involvement with every aspect of the company. It portrays an entrepreneur who began with an engineering degree, very limited capital, and no business experience. Dalquist built a multi-million dollar company while insisting on high ethical and business standards.
The several companies owned by the Dalquist family are documented in these files. There is a merger agreement between Northland Metal Finishers and Northland Aluminum. The records show the company went through several phases and had several brands besides Nordic Ware, including Minnesota Ware, DuNord, and Norcast.
Series 3: Marketing and Sales Records, 1948-2004
The Marketing and Sales Records focus mainly on the promotion of the Nordic Ware Brand and the sale and distribution of products, especially to the retail trade industry. There is evidence of how Nordic Ware presented its products to the industry and of other types of promotions to build brand awareness. These records are divided into three subseries: Subseries 1, General and Department Records, 1967-1995; Subseries 2, Promotional and Trade Sales Materials, 1958-2004; and Subseries 3, Public Relations, 1948-1992
Subseries 3.1: General and Department Records, 1967-1995
Dave Dalquist initially handled most of the company's marketing and sales, but as the company grew, a separate department was created. Among other things, this department created sketches of new product ideas that employees submitted as part of the New Product Idea meetings periodically scheduled by Dave Dalquist. Several files contain this artwork and a design notebook. There are also the files of Doug White, a Vice President of Marketing and Sales. Other art renderings, such as line art used in catalogs, are in this series.
Subseries 3.2: Promotional and Trade Sales Materials, 1958-2004
This subseries consists both of advertising geared towards the trade industry and that aimed at the consumer to promote brand image and sales. A 1970s scrapbook is a record of cross-promotional offers in which Nordic Ware and other firms advertised their products together in a single advertisement. The scrapbook also documents Nordic Ware products offered as sales premiums. The advertisements are organized by the brand co-featured in the advertisement. The Bundt Pan was the predominant Nordic Ware product in these advertisements. The Pillsbury file is especially important as it shows the building of the dual marketing arrangement which allowed Bundt Pans to be packaged with Pillsbury mixes. Nordic Ware received national publicity that it would otherwise have been difficult to generate. The Bundt Pan was integrated into magazine recipes and articles and included in mentions of other brands. These records document the remarkably brief time in which the Bundt Pan achieved national recognition.
The trade market was critical to Nordic Ware. The Sales Guides, 1982-2004, were given to regional sales representatives with information on sales promotions and incentives to representatives for sales of Nordic Ware products in specific markets. The Guides also have product descriptions, so that each representative was fully familiar with the products. Along with these guides, Nordic Ware put out trade catalogs, also found in this subseries. Although there is no master list of the catalogs, many have been hand-dated by Nordic Ware employees. Many of the models in the catalogs and the advertisements were members of the Dalquist family, neighbors, and other acquaintances.
Subseries 3.3: Public Relations, 1948-1992
These materials mainly document a series of campaigns created by Sara Jean Thomas, a public relations contractor. She worked with the marketing and sales department to build the Nordic Ware brand and to create a series of television and radio product promotions in the form of household hints. Several scripts are included here along with details of the overall campaigns. There also are files documenting the reach of these promotions. Other materials include a press kit for Chef Tell, a celebrity chef who represented Nordic Ware products for several years and who made appearances at its booth at the National Housewares Shows. New product press releases (with photographs) and general public relations files (1986-1989), along with the Marketing Communication Plans (1987-1989), give details on the planning of other public relations efforts. The trade press clippings scrapbook documents mentions of Nordic Ware and its products, competitors' advertising, and general developments in the house wares industry. Trade press clippings also are found in Series 8, subseries 4.
Series 4: Engineering Department Records, 1950-1994
The Engineering Department was vital to the success of Nordic Ware. Records in this series reveal the process by which a new product idea was developed, built, tested, and turned into a saleable product. Museum staff members selected the records in this series, occupying about five cubic feet, from a much larger group of files, roughly twenty-five feet in extent. The criteria for selection included substantive information on the design development of new products, especially those requiring substantial engineering work, and on product re-design to create cost efficiencies and resolve product problems.
Subseries 4.1: General Records, 1969-1992
These records deal with general departmental business and include incoming and outgoing correspondence and general files kept by individual engineers. They also provide operational information such as source for production materials, work orders processing, and treatment of employee issues in the department.
Engineers in the department kept these notebooks mainly for developing design ideas and working out the technical logistics of bringing the designs into production. The notebooks also served as evidential records for patent disputes. The engineers signed and dated the pages of their notebooks as proof of when ideas were conceptualized and who recorded them.
Subseries 4.3: Product Files, 1976-1993, undated
These records originally were organized by product number, but no index to the numbering system accompanied the records so files of like products were grouped together. The Micro-Go-Round, Oven-Aire, and Wok are the most thoroughly documented. The records include blueprints at various stages of the products development, work orders for research and development, outside quotations, invoices, quality control tests and guidelines, memoranda to and from other company offices about product development, and other types of operational materials. Most of these products had multiple versions, and evidence of ongoing testing and modification is seen in the records.
These records document some of the innovation that made Nordic Ware an important presence in the housewares industry. The Micro-Go-Round was a particularly revolutionary product at the time, and the records show how the company recognized a need for the product and did what was necessary to develop it, although it had little or no experience with microwave technology. Micro-Go-Round records also are found in Subseries 5 of this series. The Oven-Aire required extensive development efforts to bring to fruition. The idea behind this product was to make conventional ovens cook more evenly and operate like a convection oven. The records include photographs of the original working model, tests done in some of the engineers' home kitchens, and comparison photographs of foods cooked with and without the device. Though the product never took off in the market, the invention and development process is documented here from the perspective of the several parties who worked on it. To a much more limited degree, records for some of the other products -- like the Popgun Popcorn Popper and the Supremer Ice Creamer --demonstrate the design and development process. There is even information about packaging design for some of the products.
Subseries 4.4: New Product Ideas Files, 1976-1993
These records document Nordic Ware's efforts to identify and develop a stream of new products and to involve employees in that process. They include product ideas submitted from outside the firm but primarily relate to New Product Meetings at which employees shared their own ideas. The meetings often included voting for the best ideas and for those that would be most feasible to manufacture. Most of the files contain original artwork, usually brought to the meeting by the marketing department. They also include lists of product ideas and who submitted them, ballots for the voting on the best ideas, and notes taken at the meetings. Several files have memoranda to the employees encouraging submission of ideas outside the annual meeting cycle. Related materials are found in Series 3, Marketing and Sales Records, 1948-2004, Subseries 1, General and Department Records, 1967-1995.
Subseries 4.5: General Research and Development, 1976-1993
This subseries mainly contains files on the development of microwave cookware products and the Micro-Go-Round. Dr. T.K. Ishii, a leading researcher in microwave technologies from Marquette University, served as a consultant to Nordic Ware. He advised on technical problems and explained processes to the Nordic Ware engineers to enable them to develop products. Other materials deal with the application and certification process for Underwriters Laboratories, an independent organization that tested products and certified them as meeting its safety standards.
Subseries 4.6: Patent Materials, 1950-1994
Many records in this subseries deal with the patent application process. An outside legal firm submitted Nordic Ware's applications and negotiated with the Patent Office. The records include correspondence surrounding patent disputes and sworn affidavits by engineers submitted as proof of their work. Several reference files of non-Nordic Ware patents are in this subseries. Many were sent by the law office to Nordic Ware engineers to keep them current on new developments.
Subseries 4.7: Trade Associations, 1977-1994
These records reflect the participation of Engineering Department staff in trade associations, especially The Society of the Plastics Industry, Inc. Lloyd Keleny and several others were involved with the Microwave Oven Cookware Committee. The Society was concerned with the absence of standards for microwave ovens and the resulting problem that cookware used in these ovens was not always effective. The Committee gathered data and encouraged the microwave industry to recognize that consistency was needed. There also are files from the Frankfurt International Housewares Fair, 1994. Nordic Ware tried to build its presence internationally, and fairs such as this were opportunities to meet foreign manufacturers and distributors. They also enabled the company to see what was happening on a global level.
Series 5: Financial Records, 1948-1982
These records include financial information for Nordic Ware and other Dalquist interests, including Maid of Scandinavia Company, when it was still joined with Northland Aluminum Products, and the Minnesota Brand of Cookware. The intermixing of financial reports, invoices and receivables, petty cash receipts, and bank statements for the various enterprises demonstrates the close relationship of all of the beginning operations of the Dalquist family. There are many examples of consolidated financial information in the records including the balance sheets, combined financial reports, income statements, and the audit reports. Of particular interest is the accounting ledger (1949-1950) for Plastics for Industry, the Dalquist brothers' original company. It has handwritten entries and shows the company's simplified bookkeeping system. It also provides important financial data on the startup capital and the progress in the first year of business.
Reports created by the research firm Dunn and Bradstreet contain information submitted by the Dalquists to prove their credit worthiness to lenders. Several loan agreements document the company's practice of borrowing money on future earnings in order to meet operating expenses and finance innovation. Machinery owned by Nordic Ware is listed in several factory inventories. The firm also leased machinery instead of buying in order to save money. Inventory summaries (1950-1978) detail the numbers and value of the unsold product then on hand.
Though Nordic Ware stock was never traded publically, there was an employee shareholder plan that included profit sharing. Records in this subseries document the evolution and operation of the plan, including one employee's case for a public offering of the company stock. At some point Dave Dalquist did consider making the company public but decided to maintain private ownership. The emphasis on taking pride and ownership in the company was often repeated in memoranda that Dalquist wrote to employees about stock options. The records show that he was very conscious of morale and high standards of work within the company.
Series 6: Legal Records, 1962-1978
The bulk of these records deals with trademark issues, especially Nordic Ware's creation, licensing, and protection of the "Bundt" mark. Included are copies of correspondence with the law firms that handled applications to the Patent and Trademark Office and correspondence from that office. Correspondence and legal papers document licensing negotiations with Pillsbury and others. In several instances Nordic Ware took legal steps when the Bundt Pan trademark was being misused.
Series 7: Recipes and Cookbooks, 1966-2004, undated
This series is comprised of a large selection of cookbooks and recipe files maintained by Dotty Dalquist and reflect her active role in business activities. She did much of her cooking and experimenting in a test kitchen in her own home and was integral to the preparation of foods to be photographed in Nordic Ware products. These photographs demonstrated the use of the products and were included in the advertisements, catalogs, and product or recipe brochures.
Dotty Dalquist kept recipes, product booklets, notes, and other materials to aid in the development of her own recipes. She organized much of the material by food type, but she also had several files for specific Nordic Ware products. The Bundt Pan was a major product, and the files on it reflect that. As Nordic Ware sought new ways to promote the use of its products, Dalquist's development of new and inventive recipes was a major part of that effort.
Subseries 7.2: Bundt Pan Cookbooks, 1966-2004
Nordic Ware published several books by Dotty Dalquist to promote use of the Bundt Pan. Pillsbury and other firms also published their own books. Pillsbury incorporated its products into the recipes to promote the dual product relationship between the Bundt Pan and the Pillsbury brand of cake mixes. These books were sold in stores and added as premiums to go along with the purchase of the other products.
Subseries 7.3: Other Recipe and Public Relations Materials, 1970-1996, undated
Recipe contests and a cookbook were among the efforts to involve employees with the Nordic Ware products and to generate new recipes and ideas. These files include photographs and entries and correspondence about these employee activities.
A file of correspondence, mainly to and from Dotty Dalquist, concerns problems consumers encountered using specific recipes that she had published. Consumers also wrote about recipes they had tried on their own and could not get satisfactory results with a Nordic Ware product. Dalquist's problem-solving efforts were an example of the personal customer service in which Nordic Ware took pride.
Series 8: Non-Nordic Ware Reference Materials, 1940-2001, undated
The materials in this series were used by Nordic Ware as reference resources. They have been organized into subseries by type.
Dotty Dalquist collected cookbooks published by a wide range of manufacturers and trade organizations. The cookbooks are arranged in alphabetical order by the name of the sponsor. Many companies, such as Pillsbury and General Foods, put out these kinds of books to promote their own brands. This may have influenced Dalquist's creation of her own Bundt Pan cookbook.
Subseries 8.2: Product Guides (some with recipes), 1940-1992, undated
These product guides, for appliances and other items used in Dotty Dalquist's kitchen, include use instructions and, often, recipes. Nordic Ware often included recipes in the print materials packaged with its products and associated with its advertising.
Subseries 8.3: Home and Food Related Ephemera, 1950-1980, undated
These materials include booklets of general household hints, recipe cards published by various organizations, and information on food processes.
Subseries 8.4: Periodicals, 1967-2001
Several scrapbooks in this subseries contain clippings from various trade publications. Some focus on Nordic Ware and Northland Aluminum Products in articles or advertisements while others contain industry, including competitors', product advertisements. There are several issues of trade periodicals with Nordic Ware related stories. Trade press clippings also are found in Series 3, Marketing and Sales Records, 1948-2004, Subseries 3, Public Relations, 1948-1992.
Most of these newsletters were for reference use with Nordic Ware's microwave cookware projects. With its extensive line of these microwave products, there was an active effort to stay up to date with the field. The firm also tried to find different kinds of foods and recipes that could be prepared using a microwave oven.
Series 9: Photographs, 1940s-2006, undated
This series consists of a wide range of photographic prints re-housed in archival sleeves and assembled into a single binder. The photographs are arranged roughly by image content and document the Dalquist family and employees; factory and offices scenes, including a series of black and white images by Mel Jacobsen, a commercial photographer; and product displays at trade shows and other locations. The photographs also include a few images of Nordic Ware products and of baked foods and black and white images of plastic molds created by Plastics for Industry. Most of the photographs are undated and many are unidentified. There is a View Master viewer with one viewing card containing photographs assembled for Nordic Ware's sixtieth anniversary in 2006. Series 2, David Dalquist Files, includes five photographs of foods baked in Bundt Pans. Series 3, Marketing and Sales Records, Subseries 1, General and Department Records, 1967-1995, has photographs of a factory outlet store and product displays.
Arrangement:
The collection is divided into nine series.
Series 1: Historical and Background Materials, 1940s-2006
Series 2: David Dalquist Files, 1963-1993
Series 3: Marketing and Sales Records, 1948-2004
Subseries 1, General and Department Records, 1967-1995
Subseries 2, Promotional and Trade Sales Materials, 1958-2004
Subseries 3, Public Relations, 1948-1992
Series 4: Engineering Department Records, 1950-1994
In 1946, the year he returned from Navy service in the Pacific, H. David (Dave) Dalquist (1918-2005) joined his brother Mark to launch a new manufacturing firm, Plastics for Industry, in Minneapolis. The two University of Minnesota graduates soon were making foundry patterns and industrial plastic products for area businesses, as well as aluminum consumer cookware. Among their earliest products were ebelskiver pans, krumkake irons, and rosette irons, essential kitchen tools for the area's large Scandinavian population. Their first employee, Donald Nygren, remained as head designer for many decades.
In 1950, the brothers bought Northland Aluminum Products, a small firm with a line of "Nordic Ware" products including griddles and steak platters. The same year, Dave Dalquist created a cast aluminum, fluted cake pan at the request of two local women, members of the Hadassah organization. The women sought to replicate a heavy mold used in Europe. Northland Aluminum registered the trademark "Bundt" for the new product and began to sell it to local department stores. (The women sold manufacturing "seconds" as a fund raiser for their group.) Mark Dalquist created a firm, Maid of Scandinavia, to market products by mail. It separated from Northland Aluminum in 1963. Over the years, Northland Aluminum increasingly used "Nordic Ware" to identify itself for marketing and public relations purposes.
Northland Aluminum created a subsidiary finishing and coating firm, Northland Color Anodizing Company, in 1962. In 1964, Northland became one of the first to license the use of Teflon from its inventor, DuPont, and non-stick products became an important part of the company's line. Northland also did coating work for many industries including medical, computer, and commercial food processing. For many years Northland also had a division to produce heads for video recording machines. Product sales reached $1,000,000 in 1964.
During the 1960s, Nordic Ware grew slowly, gradually increasing its product line to include specialty baking and cookware items and stove-top cookware. The company also expanded its production capacity and built its sales and marketing capabilities, including a national network of sales representatives working on commission. Dorothy Dalquist, Dave's wife, played a vital role in the company's history. She joined him at crucial annual sales conventions to demonstrate products, tested new products, and developed recipes for them in her home kitchen. Additionally, she represented the firm in public relations activities.
Although the Bundt Pan was only one of many Nordic Ware products, it became a national celebrity in 1966 when a Texas woman used it for her prize-winning Tunnel of Fudge Cake in the immensely popular Pillsbury Bake-Off Contest. In 1970, Nordic Ware licensed the Bundt trademark to Pillsbury for use with a line of cake mixes. Customers received a cake pan at a small additional price with the purchase of the packaged mix. Although this pan was spun of light aluminum, not cast like the original models, the Pillsbury promotion was very successful. In addition to the classic Bundt design, the company began producing special designs, including a cathedral, a castle, a rose, a heart, and, in 2006, a stadium shaped pan. The Bundt Pan continues to be the most popular cake pan in America, and the company estimates it has sold sixty million pans over the past six decades.
Despite the steady popularity of the Bundt Pan, Dalquist and his firm knew that the spike in Bundt Pan sales resulting from the Pillsbury promotion was temporary, and they continued their strategy of seeking new products to buoy overall sales revenues. In 1978 Nordic Ware developed a "new thermoset plastic molding technology to create an extensive line of cookware designed to work in both conventional and microware ovens."
In these same years, as microwave oven use rapidly spread, Nordic Ware developed its second celebrity product. Designed by the company's own engineers, the Micro-Go-Round was promoted in print and television advertising and is still its most successful product. Since then, Nordic Ware has introduced a wide range of new products, some of them successful (for example, nonstick Barbecue Grill Cookware), others not (including a device to create convection currents in a baking oven and a bicentennial cake platter). Northland Aluminum holds at least twenty-five patents for its products.
Today David Dalquist (born 1949) -- son of founder "Dave Dalquist" and, like his father, an engineer -- heads Nordic Ware. He has been involved with the company for his entire working life with major executive responsibilities since the early 1980s. David Dalquist's mother, Dotty, is on the Board of Directors and serves as Corporate Secretary. David's three sisters—Corrine, Linda, and Susan—are also involved in the business. The firm employs between 200 and 400 people and continues, as a point of pride, to manufacture its products in the United States. The family has refused numerous buyout offers. Nordic Ware has managed to design and market products for the large, low price retailers, including Wal-Mart, and for the upscale, specialty gourmet market. Williams-Sonoma, a leader in the latter field, has exclusive sales for a small number of new Nordic Ware products each year.
For its sixtieth anniversary, Nordic Ware produced a company history, H. David Dalquist, The Nordic Ware Saga: An Entrepreneur's Legacy (Kirk House Publishers, Minneapolis, 2006). The volume provides edited recollections of "Dave," many family members, and other employees drawn from oral history interviews. This finding aid is based largely on that information, other historical sources within the collection, and visits to Nordic Ware offices by National Museum of American History staff members Paula Johnson and Nanci Edwards (June 2006) and Paula Johnson and John Fleckner (August 2006).
Related Materials:
The Division of Work and Industry holds thirty-six objects from Nordic Ware (Accession # 2007.0034), including Bundt Pans in a variety of shapes, foundry patterns and molds for Nordic Ware products, a wood panel display of products manufactured by Plastics for Industry, three versions of the Micro-Go-Round, and other kitchenware products.
Provenance:
This collection was donated by Dorothy M. Dalquist and H. David Dalquist in 2007.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Papers relating to products developed and marketed by Joseph Enterprises, Inc., including the Chia Pet and the Clapper. The collection includes internal business documentation including correspondence, design drawings, and photographs. Print advertising and packaging samples as well as audiovisual materials make up an important part of the collection. The video collection includes commercials for the Chia and Clapper products as well as clips of product mentions in popular entertainment. In addition, there are two recorded oral history interviews with Joseph Pedott.
Scope and Contents:
The collection documents the Chia Pet, the Clapper, and other products of Joseph Enterprises, Inc. Other materials include packaging and advertising campaigns by Joseph Pedott Advertising & Marketing for other companies.
While fragmentary and limited in extent, these materials illustrate the progress of Joe Pedott's career from a one-man advertising agency to a modest scale, enduring marketing business. The papers include early advertising work for small local clients and for a national client (Eversharp/Parker Pen) and well as early television for a variety of retail products. There is little on unsuccessful products, often just a few advertisements. The materials are complemented by the oral history interviews.
Arrangement:
Collection organized into eight series.
Series 1: Oral History Interviews, September 2004, April 2008
Series 2: Chia Pet, 1981-2005, undated
Series 3: The Clapper, 1976-1985, undated
Series 4: Scribe Ett, 1981, 1984, undated
Series 5: Eversharp Pen Company, undated
Series 6: Various Products, 1985, undated
Series 7: Newspaper Clippings, 1989-2004, undated
Series 8: Audiovisual Materials, 1979-2005, undated
Subseries 8.1, Commercials, 1979-2005
Subseries 8.2, Promotions, 1996-2001
Biographical / Historical:
Joseph Pedott (1932-2023) was born April 14, 1932 in Chicago. He attended the University of Illinois, where he and friend Daryl Peters, began the advertising company, Pedott & Peters. They successfully began producing commercials for automotive and retail companies and made a large amount of money by the time they reached the age of twenty-one. After making a bad business investment the partners focused on completing college. They began building up the company upon graduation.
Pedott and Peters worked together for several years before deciding to dissolve the partnership. Pedott then began working for R. Jack Scott, a Chicago advertising agency. Pedott worked for Scott for just over two years and during that time, out-performed those with more experience in the advertising field. Pedott left Chicago for San Francisco in 1956. He worked briefly at a small firm on commission before forming his own agency, Joseph Pedott Advertising & Marketing. Pedott's firm was innovative in advertising techniques. The company was the first to use "dealer tagging," a technique used at the ends of television commercials. During the last five seconds of the commercial consumers would learn where the advertised item could be purchased.
While attending a Chicago house wares show Pedott noticed the Chia Pet. He spoke with the product owner and learned that while the product was selling well, the owner was losing money on every Chia sold. Pedott bought the name and concept and reworked the manufacturing of the product after a trip to Mexico to witness first hand how the Chias were made. Later pedott moved Chia manufacturing to China. Pedott created a new company, Joseph Enterprises, Inc., (JEI) to manufacture the Chias. Joseph Pedott Advertising ran the advertising campaigns for all of JEI's products while continuing to work for non JEI clients.
After improving the quality of the product, the "new" Chia arrived on the market in 1982 and quickly expanded throughout the country, sold largely at drugstores. Today, the Chia Pet has large name recognition among the American public and continues to be a popular gift, especially at Christmas time. The line has expanded beyond the original ram and bull shapes to include a variety of animals (pig, elephant, kitten, dinosaur, etc.) as well as famous cultural icons such as Jerry Garcia, Bugs Bunny and various Looney Tunes characters, and Homer and Bart Simpson. In addition, the Chia Herb Garden entered the market in the mid-1990s.
Pedott's other success, the Clapper, came about through the advertising campaign for the Great American Turn On. Pedott discovered that the original product did not work properly and felt the owners were cheating their customers. JEI bought the product, including the patent, and reworked the electrical wiring to ensure that the company was selling a high quality product. As with the Chia Pet, The Clapper and its advertising, like the Chia, are familiar to a large number of Americans.
Note: Material for this section was taken from Joe Pedott Oral History Interview Abstract, September 20, 2004, Joseph Pedott Papers, Archives Center, National Museum of American History, Smithsonian Institution.
Related Materials:
Materials in the National Museum of American History
The Division of Culture and the Arts (now Division of Cultural and Community Life) holds artifacts related to this collection (Accession # 2005.3116) that include:
1. Chia Pet Handmade Clay Decorative Planter with Chia Seeds, Chia pet dog
2. Chia Pet Handmade Clay Decorative Planter with Chia Seeds, Chia pet ram
3. Chia Pet Handmade Clay Decorative Planter with Chia Seeds, Chia pet bull
4. Chia Pet Handmade Clay Decorative Planter with Chia Seeds, Chia-saurus
5. Chia Pet Handmade Clay Decorative Planter with Chia Seeds, Chia Shrek character
6. Handmade Clay Decorative Planter with Chia Seeds, Donkey from Shrek
7. Chia Pet Handmade Clay Decorative Planter with Chia Seeds, Jerry Garcia Chia
8. Bigmouth: A portable, plastic garbage bag holder
9A. CD Mobile antenna with packaging
9B. CB Mobile monitor with box
10. Video recorder with packaging
11. Metal detector with packaging
12. Pen set with frame and packaging
13. Light switch with box
14. Light switch with packaging
15. Jar lid opener with box
16. Tapeless measure with packaging
17A. Pen, engraving
17B. Pen, engraving with packaging
17C. Pen, engraving with packaging
17D. Pen, engraving with packaging
18A. Knife, Pumpkin cutter
18B. Knife, Pumpkin cutter
18C. Knife, Pumpkin cutter
18D. Knife, Pumpkin cutter
18E. Knife with packaging
18F. Pumpkin cutter with packaging
Provenance:
The collection was donated by Joseph Pedott, 2005.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Publications, photographs, articles, audio and video recordings, and teaching materials relating to the rise of Macrobiotics in the United States, as popularized by Michio and Aveline Kushi. The bulk of the material was produced for the Kushi Foundation, Kushi Institute, and East West Foundation.
Scope and Contents:
This collection documents the work of Michio and Aveline Kushi as writers and teachers in popularizing macrobiotics in the United States. It consists largely of publications and recordings produced by three organizations created by the Kushis: the East West Foundation, the Kushi Foundation, and the Kushi Institute. The collection also includes publications and recordings created by others involved in macrobiotics and related areas. The materials in this collection span the years 1960 through 2006, but the bulk of the material is from the 1970s and 1980s.
Arrangement:
The collection is arranged into seven series.
Series 1: East West Foundation, 1966-1991; undated
Subseries 1.1: Publications, 1966-1991
Subseries 1.2: Foundation Information, 1974-1988; undated
Series 2: Kushi Foundation, 1968-1999; undated
Subseries 2.1: Background Information, 1987-1989
Subseries 2.2: Forms and Publications, 1968-1995; undated
Subseries 2.3: One Peaceful World Campaign Information, 1973-1999
Subseries 2.4: One Peaceful World Press Publications, 1991-1999
Subseries 6.3: Macrobiotic Organizations and Publications, 1969-2006; undated
Subseries 6.4, Miscellaneous Materials, undated
Series 7: Photographs, 1964-1971, 1994; undated
Biographical / Historical:
Macrobiotics is both a comprehensive vegetarian diet and a spiritual world view based on ancient Asian beliefs and practices. Founded by Sagen Ishizuka, macrobiotics began as a reaction to the introduction of western foods into Japan in the late nineteenth century. Ishizuka attempted to restate traditional Japanese beliefs in modern scientific terms in A Chemical Theory of Long Life, published in 1897, and A Method for Nourishing Life, published in 1898.
Ishizuka believed that the key to good health was the relationship between potassium and sodium. Health is maintained when these two elements are in good balance. If there is not a good balance, then one will become ill. Ishizuka believed the best way to maintain this balance was through a cereal based diet.
Ishizuka, along with his disciples, founded the Food Cure Society in 1908 to advance his ideas. After his death in 1910, society members, including Manabu Nishihata, a physician and social activist, carried on the work.
Yukikazu Sakurazawa, also known as George Ohsawa, joined the Food Cure Society in 1919. In 1923, after the destruction of his company in an earthquake, Ohsawa joined the staff of the society full time to disseminate its ideas. Mr. Ohsawa wrote many books for the society including a biography of Ishizuka. Ohsawa's most important contribution to the philosophy of macrobiotics was the incorporation of the concepts of Yin and Yang into macrobiotics.
In the 1930s Ohsawa traveled as a representative of the society across Europe to spread the philosophy of macrobiotics. After disagreements with the leadership of the society, Ohsawa left the organization in 1939 to start his own group.
Following his release from prison during World War II for his peace efforts, Ohsawa established macrobiotic teaching centers in Yokohama and Tokyo. It was at this point that Ohsawa met Michio Kushi.
Michio Kushi was born in Kokawa, Wakayama-Ken, Japan, on May 17, 1926. While a student at Tokyo University, he became involved with the World Federalist Movement (WFM), an American organization working for world peace. It was through the WFM that Kushi met George Ohsawa. Kushi studied under Ohsawa for one year and then moved to New York City in 1949 to study political science at Columbia University.
While living in New York, Kushi came to believe that by returning to a traditional diet of whole, natural foods, humanity would regain its physical and mental balance and become more peaceful. It was at this time that Kushi began to teach the macrobiotic way of life.
Aveline Kushi was born Tomoko Yokoyama in 1923 in Yokota, Japan. Before coming to the United States for higher education in 1951, she was a member of the World Government Association, run by George Ohsawa. She married Michio Kushi in 1954 and was an active partner in their macrobiotic efforts. She wrote cookbooks and an autobiography. Aveline Kushi died in 2001.
Michio Kushi's work in New York grew steadily until 1965 when a pregnant woman died due to her decision to go on an austere form of the diet. After the death of this woman many medical authorities came out against macrobiotics. The close proximity in time of this incident and the death of George Ohsawa greatly damaged the movement. After these incidents Kushi decided to start over in Boston.
After the move to Boston, Kushi emerged as a prominent teacher and started to develop his own interpretation of macrobiotics. Kushi founded the East West Foundation and began to publish the magazine, The Order of the Universe. In 1970, East West Journal, intended for the general public, began publication. The scope of East West Journal was not limited to macrobiotics. It covered a variety of New Age topics and became the center of one of the first New Age networks. East West Journal provided contacts for people interested in eastern philosophies.
In 1975 Kushi began summer residence courses for serious students of macrobiotics and in 1977 he founded the Kushi Institute, now located in Becket, Massachusetts, in the Berkshire Mountains. The mission of the Kushi Institute is to train people in the ways of macrobiotics. The Institute offers a variety of classes around the themes of "health, healing, and well being." In the 1980s the Kushi Institute expanded its programs by creating the Kushi Foundation Prison Project and conducting research in the fight against AIDS. In 1986 the Kushi Foundation started the One Peaceful World campaign. This campaign's mission was to remind the public that peace begins with the individual, family, and community.
Sources: "Aveline Kushi 78, Leader in Health Food Movement," Associated Press, July 6, 2001
http://www.imss.macrobiotic.net/avelinekushi.html (consulted October 1, 2008)
"Aveline Kushi, 78, Advocate of Macrobiotic Diet for Health," New York Times, July 23, 2001
Separated Materials:
In addition to the archival materials, the Division of Science, Medicine, and Society (now Division of Medicine and Science) acquired sixty-six artifacts. See accession numbers 1997.3165 and 1999.3026.
Provenance:
The collection was donated to the Archives Center of the National Museum of American History by Michio and Aveline Kushi in August, 1997.
Restrictions:
The collection is open for research use.
Series 3, Subseries 3.4: Patient Files and Subseries 3.8: Consultation Audio Tapes are restricted for seventy-five years (to 2066).
Physical Access: Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Technical Access: Do not use original materials when available on reference video or audio tapes.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
