The collection consists of photographs related to the Good Humor Company and its products, game shows using Good Humor products, and celebrities (such as Dwight and Mamie Eisenhower) eating Good Humor products. There are also articles about Good Humor, product catalogs, training manuals, cartoons, brochures, decals, and samples of product packaging. Audiovisual materials include audio discs and videotapes.
Series 1, Sales and Business Materials, 1927-1991, includes articles about Good Humor, Incorporated, manuals for training and sales presentations, promotional literature and artwork, advertisements, advertising storyboards, product decals and ice cream sticks, cartoons, and the Little Golden Book The Good Humor Man.
Series 2, Packaging, 1968-1981, consists of labels, wrappers and boxes for Good Humor products and some of its competitors.
Series 3, Photographs, 1931-1971 consists of images of Good Humor factories; salesmen; vehicles; employees; equipment; Good Humor products featured on "Wonderama," "The Alan Burke Show," and "To Tell the Truth;" and Dwight and Mamie Eisenhower eating Good Humor ice cream. Many of the photographs were taken by Tim Murtagh of New York City, International News Photos, N. Lazarnick, commercial photographer of New York City, Alex Siodmak of New York City, Standard Flashlight Company of New York City, Kaufman and Fabry Company Photographers, and Alexandre's Photo Studio.
Series 4, Audiovisual Materials is composed of two subseries. Subseries A, Audio Discs, undated contains two 78 R.P.M. discs titled Gaytime Wild Cherry and Gaytime Thunderball, and Subseries B, Videotape, undated, consists of two copies of public relations material about Good Humor.
The collection is divided into four series.
Series 1, Sales and Business Materials, 1927-1991
Series 2, Packaging, 1968-1981
Subseries 1, Labels, undated
Subseries 2, Wrappers, 1968-1981
Subseries 3, Boxes, undated
Series 3, Photographs, 1931-1971
Series 4, Audiovisual, undated
Subseries 1, Audio Discs, undated
Subseries 2, Videotape, undated
Material at the National Museum of American History, Division of Work and Industry
The Division of Work and Industry holds related artifacts (push cart, a cap, a money bag, a hat, a belt, an apron, a coin, buttons, emblems, a tape measure, and a truck). See Accession numbers 1993.0075; 1994.0143; 2000.0264; and 2002.3025.
The collection was donated by Gold Bond-Good Humor Ice Cream, through Lawrence Link on June 18, 1992.
Collection is open for research use.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.