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Creator:

Smithsonian Libraries  Search this

Type:

Conversations and talks

YouTube Videos

Uploaded:

2016-02-24T15:30:28.000Z

YouTube Category:

Education  Search this

Topic:

Library science  Search this

See more by:

SmithsonianLibraries

Data Source:

Smithsonian Libraries

YouTube Channel:

SmithsonianLibraries

EDAN-URL:

edanmdm:yt_KFa9QT6YQ3M

Author:

Parke, Davis Company  Search this

Collector:

National Museum of American History (U.S.). Division of Medical Sciences  Search this

Names:

Pfizer Inc.  Search this

Warner-Lambert/Parke-Davis  Search this

Warner-Lambert/Parke-Davis. Pharmaceutical Research Division  Search this

Davis, George S.  Search this

Duffield, Samuel P., Dr. (physician, pharmacist)  Search this

Parke, Hervey Coke , 1827-1899  Search this

Extent:

365 Cubic feet (510 boxes, 43 map folders)

Type:

Collection descriptions

Archival materials

Annual reports

Blueprints

Brochures

Catalogs

Correspondence

Employee records

Formulae, chemical

Lantern slides

Newsletters

Newspaper clippings

Notebooks

Price lists

16mm films

Sound recordings

Tracings

Trade literature

Date:

1866-1992

Summary:

The collection documents Parke, Davis and Company, one of the largest and oldest pharmaceutical firms in America.

Scope and Contents:

The collection documents Parke, Davis and Company, one of America's oldest and largest drug makers. Parke, Davis had the first research laboratory in the American pharmaceutical industry. The company played a major role in the development of some of the principle new drugs of the twentieth century and pioneered the field of drug standardization. They were one of the first American firms to produce antitoxins, hormones, and other biologicals. They introduced new and important drugs such as adrenalin, dilantin, chlorenpleniol, and other antibiotics. They also did important research on vitamins, disinfectants, and pencillin.

The collection contains complete documentaion of all the research activities done, including research laboratory notes, correspondence, and published papers. The collection also contains corporate, financial, advertising and sales materials, photographs, and audiovisual materials. The collection is important for those researchers interested in the history of public health, the history of biologicals, pharmaceutical manufacturing and business history.

Arrangement:

Collection is divided into 13 series.

Series 1: Corporate Materials, 1887-1951

Series 2: Financial Materials, 1880-1970

Series 3: Employee/Personnel Materials, 1900-1989

Series 4: Advertising/Sales Materials, 1868-1980

Series 5: Photographs, 1866-1992

Series 6: Notebooks, 1908-1968

Series 7: Control Department Records, 1884-1931

Series 8: Formulas, 1882-1967

Series 9: Equipment Data Files, 1922-1978

Series 10: Publications, 1968-1988

Series 11: Research Materials, 1920-1978

Series 12: Drawings, 1911-1971

Series 13: Addenda, 1867-1970

Series 14: Audio Materials, 1956-1957

Historical:

Parke, Davis and Company traces it's origins to Samuel Pearce Duffield (1833-1916), a physician and pharmacist. Duffield was born in Carlisle, Pennsylvania and his family moved to Detroit when he was an infant. Duffield graduated from the University of Michigan in 1854 and he attended medical school at the University of Pennsylvania, latter leaving for Germany where he studied chemistry and sought treatment for his eyesight. He subsequently earned a Doctor of Philosophy from Ludwig University at Giessen in Germany. Duffield returned to Detroit in 1858 and established a retail drugstore with a strong interest in manufacturing pharmaceuticals. Duffield sought financial partners for his retail and manufacturing venture with A.L. Patrick and Francis C. Conant. Both men retracted their investments and Duffield met Hervey Coke Parke (1927-1899), a native of Bloomfield Hills, Michigan.

Duffield and Parke formed a formal partnership in 1866. George S. Davis, a third partner and traveling salesman previously with Farrand, Sheley and Company, was added 1867. Augustus F. Jennings joined the company as a partner to head manufacturing. The company became known as Duffield, Parke, Davis, & Jennings Company. Duffield withdrew in 1869 and the name Parke, Davis & Company was adopted in 1871. The company incorporated in 1875 and began planning world-wide scientific expeditions to discover new vegetable drugs such as Guarana, Bearsfoot, Eucalyptus Globulus, and Coca. The company first showed a profit in 1876, and the first dividend paid to shareholders in 1878 and dividends paid until mid-1960s. Research was a major activity of the company.

In 1907, Parke, Davis and Company bought 340 acres in northeast Avon Township, Michigan, and called it Parkedale Farm. The farm was dedicated on October 8, 1908, and included sterilization rooms and a vaccine propagating building. By 1909 the farm included 200 horses, 25 to 50 cattle, 150 sheep, and employed 20 men. The horses produced the antitoxin for diphtheria and tetanus, the cattle produced a vaccine for smallpox preventatives, and the sheep made serum. Only the healthiest animals were used and all were well cared for. Exotic plants were also grown on the site and used for drugs. Parke-Davis' chief products were antitoxins and vaccines as well as farm crops for feeding the animals. The farm continued to produce vaccines for diphtheria, scarlet fever, tetanus, smallpox, anthrax, and in the 1950s, the Salk polio vaccine.

Due to a weakening financial position, the company became susceptible to take-over, and was purchased by Warner-Lambert in 1970. Warner Lambert, was then acquired by Pfizer in 2000. In 2007, Pfizer closed its research facilities in Ann Arbor, Michigan.

Source

Rochester Hills Museum at Voon Hoosen Farm (last accessed on September 29, 2021 https://www.rochesterhills.org/Museum/LocalHistory/ParkeDavisFarm.pdf)

Parke, Davis and Company. Parke-Davis At 100...progress in the past...promise for the future. Detroit, Michigan, 1966.

Related Materials:

Materials in the Archives Center, National Museum of American History

Alka-Seltzer Documentation and Oral History Project (NMAH.AC.0184)

N W Ayer Advertising Agency Records (NMAH.AC.0059)

Cover Girl Advertising Oral History Documentation Project (NMAH.AC.0374)

Garfield and Company Records (NMAH.AC.0820)

Albert W. Hampson Commercial Artwork Collection (NMAH.AC.0561)

Ivory Soap Advertising Collection (NMAH.AC.0791)

Kiehl's Pharmacy Records (NMAH.AC.0819)

Alan and Elaine Levitt Advertisement Collection (NMAH.AC.0303)

Medical Sciences Film Collection (NMAH.AC.0222)

Norwich Eaton Pharmaceutical, Inc. Collection (NMAH.AC.0395)

Procter & Gamble Company Product Packaging Collection (NMAH.AC.0836)

Sterling Drug Company Records (NMAH.AC.772)

Syntex Collection of Pharmaceutical Advertising (NMAH.AC.0821)

Warshaw Collection of Business Americana Subject Categories: Medicine (NMAH.AC.0060.S01.01.Medicine)

Warshaw Collection of Business Americana Subject Categories: Patent Medicines (NMAH.AC.0060.S01.01.PatentMedicines)

Materials at the Smithsonian Institution Libraries

Smithsonian Libraries Trade Literature Collection

Trade catalogs related to Parke, Davis & Co.; Warner-Lambert; Pfizer Pharmaceuticals; and Pfizer, Inc.

Materials at Other Organizations

Detroit Public Library, Special Collections

Parke, Davis & Company records, 1892-1959

Scrapbook of clippings, 1929-44; Excursions & Announcements, 1892-1902; and company newsletters.

University of California San Francisco

Drug Industry Documents was created by the University of California San Francisco Library in collaboration with faculty members C. Seth Landefeld, MD and Michael Steinman, MD. Originally established to house documents from an off-label marketing lawsuit against Parke-Davis (United States of America ex rel. David Franklin vs. Parke-Davis), the archive has grown to include documents from additional sources illustrating how the pharmaceutical industry, academic journals and institutions, continuing medical education organizations and regulatory/funding agencies operate in ways that are detrimental to public health.

Separated Materials:

Division of Medicine and Science, National Museum of American History

The division holds objects related to Parke, Davis that primarily include containers (boxes and glass bottles) that held phamrmaceuticals, biologicals (vaccines), crude drugs, and herb packages. See accessions: 1978.0882; 1982.0043; 1982.0043; 1984.0351; 1985.0475; 1988.3152; 1991.0415; 1992.3127; 2001.3066; 2012.0165; and 2018.5001.

Provenance:

The initial collection of approximately 185 cubic feet was donated by the Warner-Lambert Company, through Jerry A. Weisbach, Vice-President and President of the Pharmaceutical Research Division, on February 3, 1982.

Restrictions:

Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

advertising  Search this

Antibiotics  Search this

Architectural Blueprints  Search this

Biologicals  Search this

Chemistry  Search this

Diseases  Search this

Drugs -- 1900-1950  Search this

Drug factories  Search this

Influenza Epidemic, 1918-1919  Search this

Laboratories  Search this

Medical scientists -- 1900-1950  Search this

Patents  Search this

Pharmaceutical industry -- 1900-1950  Search this

Pharmacology -- 1900-1950  Search this

Photographs  Search this

Vaccines  Search this

Genre/Form:

Annual reports -- 20th century

Blueprints -- 20th century

Brochures -- 20th century

Catalogs

Correspondence -- 19th-20th century

Employee records

Formulae, chemical

Lantern slides -- 1900-1950

Newsletters -- 20th century

Newspaper clippings

Notebooks -- 1900-1950

Price lists

16mm films

Sound recordings -- Audiotapes -- Open reel

Tracings

Trade literature

Citation:

Parke, Davis Research Laboratory Records, Archives Center, National Museum of American History.

Identifier:

NMAH.AC.0001

See more items in:

Parke, Davis Research Laboratory Records.

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8869c518d-5cbd-42cf-b508-e688de3bf14d

EDAN-URL:

ead_collection:sova-nmah-ac-0001

Collector:

Watkins, J. Elfreth (John Elfreth), 1852-1903  Search this

National Museum of American History (U.S.). Division of Transportation  Search this

Creator:

White, John H., 1933-  Search this

Names:

Baltimore and Ohio Railroad Company  Search this

Pullman Railroad Company  Search this

Extent:

31.33 Cubic feet (94 boxes)

Type:

Collection descriptions

Archival materials

Articles

Color slides

Copy prints

Correspondence

Ephemera

Magazines (periodicals)

Manuscripts

Negatives

Newsclippings

Patents

Photocopies

Photographs

Research

Stereographs

Writings

Date:

1830s-1990

Scope and Contents:

The archivist has arranged the collection into seven series. The collection consists primarily of photocopied material assembled by John White for many of his books about railroads. Many files contain original photographs, brochures, advertisements, correspondence, and trade literature. Original Pullman Palace Car photographs can be found across many files. It appears that original Pullman Palace Car photopgraphs were removed from sequence and filed among John White's files. Researchers should consult the Pullman Palace Car Photograph Collection, NMAH.AC.1175. Additionally, original Baltimore & Ohio Railroad documents are found among many of the files. Researchers should also consult the Baltimore & Ohio Railroad Company Records, NMAH.AC.1086.

Series 1: Car Builders, arranged alphabetically by company or individual.

Series 2: Equipment, Rolling Stock, arranged in two sections: alphabetically by White's heading: Articles in Progress and alphabetical by type of railroad car under White's heading: Research Files for Book in Progress.

Series 3: Locomotives, arranged alphabetically by Locomotive builders in two sections, first by individual company and second by individuals.

Series 4: Railroad Companies and Lines, arranged alphabetically by railroad companies and railroad lines.

Series 5: Publications, White's files for his book The American Railroad Freight Car, which are arranged into two sections, Illustrations and Text. Both sections are arranged numerically by chapters or sections of the book.

Series 6: Freight Cars

Series 7: Passenger Cars

Arrangement:

The collection is divided into seven series. Most material arranged alphabetically and then chronologically.

Series 1: Car Builders

Series 2: Equipment--Rolling Stock

Subseries 2.1: Articles in progress

Subseries 2.2: Research Files for Books in Progress

Series 3: Locomotives

Series 4: Railroad Companies and Lines

Series 5: Publications

Series 6: Freights Cars

Series 7; Passenger Cars

Historical:

John H. White, Jr., (1933- ), historian and museum curator, was born in Cincinnati, Ohio. He graduated with a B.A. in history from Miami University, Ohio, in 1958. Shortly after receiving his degree, White joined the staff of the Smithsonian Institution as Assistant Curator of the Division of Transportation, Department of Science and Technology, National Museum of History and Technology (NMHT). White became Associate Curator of the Division, 1961-1966, Curator, 1967-1985, and Senior Historian, 1986-1989. White specialized in land transportation, particularly the history of railroads. He retired in 1990. His papers, the John H. White, Jr., Papers, circa 1959-1989 are at the Smithsonian Institution Archives.

This collection of railroad materials was begun many years ago by employees of the Smithsonian Institution, and maintained later by curators and museum specialists working in the Division of Transportation, NMHT, later named the National Museum of American History (NMAH).

Some of the clippings date back to the time of J. Elfreth Watkins in the 1880-1890s. In 1885 Watkins was appointed Curator of the Section of Steam Transportation, which was successively known as Transportation and Engineering, and Technological Collections. Other portions of White's collection were clearly from Carl Mitman, author of several hundred entries on inventors and engineers in the Dictionary of American Biography and a Smithsonian employee who served as Curator of Mechanical Technology in 1919. In 1921 Mitman took the title of Curator of the Divisions of Mineral and Mechanical Technology, serving in this capacity until 1931. In 1931 the Division of Engineering was established. Mitman served as Curator of the Division and in charge of Mineral Technology, 1931-1938, Head Curator of the Department of Arts and Industries, 1932-1938, and Head Curator of the Department of Engineering and Industries, 1938-1948.

Some portions of this collection were acquired under the time of Frank A. Taylor (Mitman's protégé) who was Assistant Curator, 1928-1931, Assistant Curator for Mechanical Technology, 1932, Curator of the Division and in charge of Mechanical Technology, 1932-1948, Head Curator of the Division of Engineering and Industry, 1948-1957. In 1955 Taylor was appointed Assistant Director, United States National Museum (USNM), with special responsibility for planning the new NMHT, and in 1958 was appointed the first Director of the new museum. In 1962 Taylor became Director of the USNM with responsibility for both the National Museum of Natural History and NMHT.

Smith Hempstone Oliver of the Division of Transportation also kept up the files to a degree, though his main interest was in automobiles.

When White started employment at the Museum in June, 1958, there were, perhaps, two file cabinets on railroads. As Mr. White mentions in a letter to the archivist in March of 2002, "It was and is a great mix of odds and ends -- photos, news clippings, small prints, manufacturing catalogs, post cards, etc. Some junk and some treasure."

White found the material very useful for research and greatly expanded the collection. It more than doubled in size during his years in the Division, 1958-1990. The collection was White's working file and was set up to meet his needs. According to White, the collections greatest lack was cross referencing -- which was mostly in his head. He could usually find things but the organization might be confusing to other users. It was not intended for public use.

White is the author of many books on railroads, including:

American Locomotives: An Engineering History, 1830-1880. Baltimore: Johns Hopkins Press, 1968; 1997.

Early American Locomotives, with 147 engraving. New York: Dover Publications, 1972.

American Single Locomotives and the "Pioneer". Washington: Smithsonian Institution Press, 1973.

The Pioneer, Chicago's First Locomotive. Chicago: Chicago Historical Society, 1976.

The American Railroad Passenger Car. Baltimore: Johns Hopkins University Press, 1978.

The John Bull, 150 Years a Locomotive. Washington, D.C.: Smithsonian Institution Press, 1981.

A Short History of American Locomotive Builders in the Steam Era. Washington, D.C.: Bass, 1982.

Great Yellow Fleet: A History of American Railroad Refrigerator Cars. Golden West Books, 1986

The American Railroad Freight Car: From the Wood-Car Era to the Coming of Steel. Baltimore: Johns Hopkins University Press, 1993.

Provenance:

Collection materials donated by Jack White in 1995.

Restrictions:

Collection is open for research.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

Electric railroads  Search this

Freight cars  Search this

Locomotives  Search this

Porters  Search this

Railroads -- History  Search this

Railroad car builders  Search this

Railroad companies  Search this

Railroad passenger cars  Search this

Transportation  Search this

Genre/Form:

Articles

Color slides

Copy prints

Correspondence

Ephemera

Magazines (periodicals)

Manuscripts

Negatives

Newsclippings

Patents

Photocopies

Photographs -- 19th century

Photographs -- 20th century

Research

Stereographs

Writings

Citation:

Division of Transportation Railroad Reference Files, Archives Center, National Museum of American History.

Identifier:

NMAH.AC.0523

See more items in:

Division of Transportation Railroad Reference Files

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep83b50b7ee-ab37-4b18-b17c-cffb2543738e

EDAN-URL:

ead_collection:sova-nmah-ac-0523

Creator:

Koppers Company.  Search this

Bartlett-Hayward Company.  Search this

Former owner:

National Museum of American History (U.S.). Division of Mechanical and Civil Engineering  Search this

Extent:

6 Cubic feet (20 boxes, 5 map folders)

Type:

Collection descriptions

Archival materials

Trade catalogs

Tracings

Correspondence

Drawings

Place:

Baltimore (Md.)

Date:

1902-1921

Scope and Contents note:

These records of the Bartlett Hayward Company deal chiefly with the manufacture, erection, and sale of gas holders. Included are record books of drawings, 1882-1906, 1912, 1918; design calculation books; 1904-1935; trade literature, 1945; order books, 1920-1921; order progress reports, 1926-1929, 1946-1950; specifications, calculations and data; notes; shipping records; records of drawing costs; lists of materials needed; a card file listing owner, location, and dimensions of gas holders built by the company, 1883-1946; a record of employee injuries, 1929; and photographs of coupling engines, gas holders and their erection, gas works, and plants.

Arrangement:

Arrangement: By type of material.

Biographical/Historical note:

The Bartlett Hayward Company of Baltimore, Maryland, was founded in 1840 as Hayward and Friend, stove manufacturers. The company eventually expanded into the foundry, machinery, erection, and engineering fields and began manufacture of gas holders in 1876. The company merged with Koppers Company in 1937.

Provenance:

Donated by Charles Ferner of the Kopper Company, circa 1977.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

Gas  Search this

Gasholders  Search this

Stoves  Search this

Engineering -- 19th century  Search this

Foundries  Search this

Genre/Form:

Trade catalogs

Tracings

Correspondence -- 19th century

Drawings -- 1860-1890

Citation:

Archives Center, Bertlett Hayward Company Records, National Museum of American History.

Identifier:

NMAH.AC.0993

See more items in:

Bartlett Hayward Company Records

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8d27f92e5-1aca-45a9-a020-7f8c143f6ba4

EDAN-URL:

ead_collection:sova-nmah-ac-0993

Donor:

Finley, Harry, 1942-  Search this

Names:

Museum of Menstruation (1994-1998)  Search this

Extent:

7.5 Cubic feet (23 boxes, 1 map folder)

Type:

Collection descriptions

Archival materials

Advertisements

Cd-roms

Correspondence

Filmstrips

Fliers (printed matter)

Newspaper clippings

Pamphlets

Patents

Photographs

Postcards

Trade literature

Videocassettes

Date:

circa 1890s-2011

Summary:

Collection documents menstruation and menstrual products.

Scope and Contents:

The collection documents through advertisements, product packaging, educational materials and pamphlets, correspondence, photographs, and videotapes, one of the most important topics in health experienced by half of the world's population, menstruation. Menstruation products are a worldwide industry with a documented connection to women's rights, pervasive economic, education, and opportunity inequities, and ecological problems.

The archival materials document health, business, advertising, and innovation history. Topics found within the collection include freedom, equality, success, ideals of race and gender in advertising, disposable products and innovation, small, woman-owned businesses and DIYers (Do It Yourself) who devised products to keep plastics out of landfills; business and health issues with multinational conglomerates, such as Tambrands, Procter & Gamble, Kimberly-Clark Corporation, and Scott Paper Company; and period poverty and tampon tax issues.

The collection represents US-made and consumed products, both mass-marketed and small business/DIY (Do It Yourself), from around the country. Also represented are products produced in other countries such as the United Kingdom, Germany, France, Japan, Mexico and Italy. All major, corporate US brands (and many multinational brands) are represented, for example: Tampax (now owned by Procter & Gamble), Kotex (Kimberly-Clark and Scott Paper), o.b (Johnson & Johnson, now Edgewell Personal Care). Also represented are a host of small companies, inventors, and DIY (Do It Yourself) products, such as: Women's Choice, Glad Rags, Instead Cup (Ultrafem), the Keeper, and organic cotton products from Natracare.

Arrangement:

Collection is arranged into five series.

Series 1: Museum of Menstruation Materials, 1984-2003

Series 2: Booklets, Pamphlets, and Other Writings, circa 1894-2003

Series 3: Product Inserts and Product Packaging, circa 1890s-2011

Series 4: Advertising and Sales Materials, 1914-2000s

Series 5: Ephemera and Other Materials, circa 1896-2005

Biographical:

Harry Finley (1942-) was born in Long Branch, New Jersey to George and Marjorie Finley. He holds a B.A. in Philosophy from Johns Hopkins University and did post graduate work in philosophy and German at the University of Florida. Finley worked as a graphic designer for the Department of the Army in Washington DC and Germany (1971—2004) and also as a painter, illustrator, and cartoonist.

Historical:

The Museum of Menstruation (MUM) was founded by Harry Finley in 1994 and operated as a physical museum until 1998, after which it continued as an extensive website. The Museum was an outgrowth of a collection he started assembling when living in Europe. Finley worked in Germany as a graphic designer for the U.S. government and was researching print ad layouts. Among the print ads he acquired some documented Kotex and other menstrual products which piqued his interest. Finley built the Museum's collection through his own collecting efforts, and through purchasing materials and by writing to researchers and mentrual-product manufacturers.

Provenance:

Collection donated by Harry Finley, October 13, 2022.

Restrictions:

Collection is open for research. Reference copies for audio and moving images materials do not exist. Use of these materials requires special arrangement. Gloves must be worn when handling unprotected photographs and negatives.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

Advertising, magazine -- 20th century  Search this

Birth control  Search this

Contraceptives industry  Search this

Coupons (Retail trade)  Search this

Feminine hygiene products  Search this

Feminine hygiene products industry  Search this

Health education  Search this

Hygiene  Search this

Menstrual cycle  Search this

Menstruation  Search this

Patent medicines  Search this

Pregnancy  Search this

Sanitary napkins  Search this

Tampons  Search this

Sex  Search this

Sex instruction  Search this

Teenagers  Search this

Women -- Health and hygiene  Search this

Zines  Search this

Genre/Form:

Advertisements

CD-ROMs

Correspondence

Filmstrips

Fliers (printed matter)

Newspaper clippings

Pamphlets

Patents

Photographs

Postcards

Trade literature

Videocassettes

Citation:

Museum of Menstruation Collection, Archives Center, National Museum of American History

Identifier:

NMAH.AC.1586

See more items in:

Museum of Menstruation Collection

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8288ee9dc-59d3-4419-9446-a7a7783bd76c

EDAN-URL:

ead_collection:sova-nmah-ac-1586

Collection Collector:

Watkins, J. Elfreth (John Elfreth), 1852-1903  Search this

Collection Creator:

White, John H., 1933-  Search this

Container:

Box 99, Folder 4

Type:

Archival materials

Date:

1960s-1980s

Scope and Contents:

File contains a variety of trade literature for the following companies: Sylvania General telephone & Electronics; Portec Railcar Division; Reynolds Metals Company; Division of Pullman Incorporated; Amcar Division; Ortner Freight Car Company; and the Aluminum Association.

Collection Restrictions:

Collection is open for research.

Collection Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Collection Citation:

Division of Transportation Railroad Reference Files, Archives Center, National Museum of American History.

See more items in:

Division of Transportation Railroad Reference Files

Division of Transportation Railroad Reference Files / Series 6: Freights Cars

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep85f2641da-1dad-4aeb-86de-b5c97ed24d56

EDAN-URL:

ead_component:sova-nmah-ac-0523-ref1714

Collection Collector:

Watkins, J. Elfreth (John Elfreth), 1852-1903  Search this

Collection Creator:

White, John H., 1933-  Search this

Container:

Box 98, Folder 5

Type:

Archival materials

Date:

1931-1940

Scope and Contents:

File includes trade literature for the Chesapeake and Ohio Railway Company Freight Car Equipment (1937).

Collection Restrictions:

Collection is open for research.

Collection Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Collection Citation:

Division of Transportation Railroad Reference Files, Archives Center, National Museum of American History.

See more items in:

Division of Transportation Railroad Reference Files

Division of Transportation Railroad Reference Files / Series 6: Freights Cars

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8a40e6b95-2cc1-49e0-9a06-99ecdd651f74

EDAN-URL:

ead_component:sova-nmah-ac-0523-ref1710

Creator:

T.B. Cryer Company  Search this

Collector:

National Museum of American History (U.S.). Division of History of Technology  Search this

National Museum of American History (U.S.). Division of Mechanical and Civil Engineering  Search this

Extent:

2.5 Cubic feet (1 box, 17 map folders)

Type:

Collection descriptions

Archival materials

Drawings

Specifications

Tracings

Place:

Montclair (N.J.)

Newark (N.J.)

Orange (N.J.)

West Orange (N.J.)

Date:

1892-1950

Summary:

Collection documents select plumbing and heating projects undertaken by the T.B. Cryer Company in New Jersey.

Scope and Contents:

These records contain plans and specifications for plumbing and heating systems installed in residences, schools, and public buildings in Newark, Orange, East Orange, West Orange, Montclair, and other locations in New Jersey. The drawings consist of blueprints, pencil tracings, linen and typescript contracts and specifications, and correspondence related to the projects.

Arrangement:

Collection is arranged into two series.

Series 1: List of Drawings (by Project Number), 1962, undated

Series 2: Projects, 1892-1950

Biographical:

Thomas Blackburn Cryer (1864-1935) was born in London, Ontario, Canada and came to the United States in 1909 and formed a heating, ventilating and contracting and engineering firm, T.B. Cryer Company in Newark, New Jersey.

Sources

New York Times, "Thomas B. Cryer," March 29, 1935.

Related Materials:

Materials at Smithsonian Libraries

Smithsonian Libraries Trade Literature Collection holds a proposal from T.B. Cryer Company (1922) related to oil burners by Schuette & Koerting Company.

Provenance:

Donated to the National Museum of History and Technology (now called the National Museum of American History) by Clifford T.l. Cryer in 1962.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

Heating and ventilating  Search this

Housing  Search this

Plumbing  Search this

Public buildings  Search this

Genre/Form:

Drawings

Specifications

Tracings

Citation:

T.B. Cryer Company Records, Archives Center, National Museum of American History.

Identifier:

NMAH.AC.1085

See more items in:

T.B. Cryer Company Records

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep838dfad9d-bac2-443a-bf8e-71f2efee0e33

EDAN-URL:

ead_collection:sova-nmah-ac-1085

Variant company name:

Est. 1864 ; New York, NY ; one item/envelope shelved with Lovell-Dressel Co., Inc.  Search this

Company Name:

F. H. Lovell & Co.  Search this

Related companies:

Lovell-Dressel Co., Inc. ; Adams & Westlake Co. (Elkhart, IN)  Search this

Notes content:

reprint of July 1895 catalog ; railroad and marine lighting appliances and fixtures ; chimneys ; globes ; shades ; battery jars ; lamps ; lanterns ; burners ; wick ; headlights ; signal lamps

Includes:

Trade catalog and price lists

Black and white images

Physical description:

2 pieces; 2 boxes

Language:

English

Type of material:

Trade catalogs

Trade literature

Place:

Arlington, New Jersey, United States

Date range:

1800s-1900s

Topic (Romaine term):

Boats and ships (including marine hardware and supplies)  Search this

Lighting (electric; gas; candle; oil; etc.)  Search this

Railroad; streetcar; subway and tramway equipment and supplies  Search this

Topic:

Boats and boating  Search this

Candles  Search this

Lamps  Search this

Lighting  Search this

Marine machinery  Search this

Railroad equipment industry  Search this

Ships  Search this

Street-railroads  Search this

Subways  Search this

Record ID:

SILNMAHTL_36810

Collection:

Smithsonian Libraries Trade Literature Collections

Data source:

Smithsonian Libraries

EDAN-URL:

edanmdm:SILNMAHTL_36810

Company Name:

American Pulley Co.  Search this

Notes content:

Steel split pulleys, belt pulleys, drive belts, speed-reduction drives, double-hung steel windows, hand trucks (barrel, box, cotton, grain, railroad, stevedore, warehouse); hub shells, arm structures, rims, crowns, motor bases ... this comprises the uncataloged portion.

Includes:

Trade catalog

Black and white images

Color images

Physical description:

73 pieces; 2 boxes

Language:

English

Type of material:

Trade catalogs

Trade literature

Place:

Philadelphia, Pennsylvania, United States

Date:

1900s

Topic (Romaine term):

Automobiles and automotive equipment (including trucks and buses)  Search this

Railroad; streetcar; subway and tramway equipment and supplies  Search this

Topic:

Automobiles  Search this

Motor vehicles  Search this

Railroad equipment industry  Search this

Street-railroads  Search this

Subways  Search this

Record ID:

SILNMAHTL_43072

Collection:

Smithsonian Libraries Trade Literature Collections

Data source:

Smithsonian Libraries

EDAN-URL:

edanmdm:SILNMAHTL_43072

Variant company name:

Buffalo, NY  Search this

Company Name:

Remington Rand  Search this

Related companies:

Remington Standard Typewriter Mfg. Co ; Remington Typewriter Co. Inc. ; Sperry Rand Co. ; E. Remington & Sons (Ilion, NY ; Louisville, KY) ; Wyckoff, Seamans & Benedict ; Powers Accounting Machines (Buffalo, NY) ; Dexigraph Div. ; Remington Rand of India Ltd. (Calcutta, India ; New Delhi, India) ; Remington Sewing Machine Co. ; Safe-Cabinet Div.  Search this

Notes content:

One envelope OVERSIZE ; Some pieces in Hindi ; electric typewriters ; "Travel-riter" portable typewriter ; photos of 1950's women at typewriters ; "Remington Standard" ; Electric portable typewriter ; "Office-riter" ; "Keyboard Margin Control" ("KMC") ; unique illustration of 1873 Remington typewriter with foot-pedal carriage return, and cover engraving of late 1800's parlour with woman at typewriter ; history of the typewriter ; "Manual of Typewriting and Exercises for Practice" (1889) ; "Kardex" visible records for library ; adding machines ; steel filing cabinets ; loose leaf binders ; "Film-A-Record" 35mm all-purpose planetary camera ; "portagraph" for engineering tracing and office copying ; office furniture ; electric razors ; photos of women in the workplace ; heat-resistant filing cases ; "Univac" system data processing and scientific computing ; "Whiz-Kardex" filing systems ; "film-a-record" ; "Remington Notes" publication (vol. 3, no. 2 ; vol. 4, no. 7) ; "Safe-Cabinet" ; safes

Includes:

Trade catalog, price lists, manual, samples and histories

Black and white images

Color images

Types of samples:

filing card ; reinforced folder ;

Physical description:

134 pieces; 9 boxes

Language:

English

Type of material:

Trade catalogs

Trade literature

Place:

New York City, New York, United States

Date range:

1800s-1900s

Topic (Romaine term):

Architectural designs and building materials  Search this

Computers and computer equipment  Search this

Furniture and furnishings  Search this

Library equipment and supplies  Search this

Locks and safes (including alarm and security systems)  Search this

Office equipment and supplies  Search this

Photographic equipment and supplies  Search this

Scientific and optical instruments  Search this

Topic:

"Decoration and ornament, Architectural"  Search this

Architectural design  Search this

Building materials  Search this

Cameras  Search this

Computers  Search this

Furniture industry and trade  Search this

House furnishings  Search this

Interior decoration  Search this

Libraries  Search this

Library fittings and supplies  Search this

Locks and keys  Search this

Office equipment and supplies industry  Search this

Optical equipment  Search this

Optical instruments  Search this

Photographic industry  Search this

Safes  Search this

Scientific apparatus and instruments  Search this

Security systems  Search this

Record ID:

SILNMAHTL_10493

Location:

Trade Literature at the American History Museum Library

Collection:

Smithsonian Libraries Trade Literature Collections

Data source:

Smithsonian Libraries

EDAN-URL:

edanmdm:SILNMAHTL_10493

Creator:

Chickering, Jonas, 1798-1853  Search this

Names:

Chickering & Sons Piano Company  Search this

Wurlitzer Company  Search this

McKay, John, Captain  Search this

Stewart, James  Search this

Former owner:

National Museum of American History (U.S.). Division of Musical History  Search this

Extent:

16 Cubic feet (37 boxes)

Type:

Collection descriptions

Archival materials

Microfilms

Trade literature

Photographic prints

Papers

Place:

Boston (Mass.)

Date:

1864 - 1985

Scope and Contents:

This collection consists of 51 volumes of Chickering & Sons piano registers, documenting piano production (May 1823-September 1985); correspondence related to the hundredth anniversary of Jonas Chickering's presidency of the Handel and Hayden Society; publications on the history of the Company and sales literature (1854-1984); newspapers articles about the company (1847-1876); photographs (1926-1966); advertising and management forms (1938-1968); and a copy of a letter by Jonas Chickering to his father dated January 27, 1838. There are also ten documents related to the construction, mortgaging and insurance of Chickering Hall in New York City (1876-1886). Chickering Hall opened with great acclaim in 1875 and was an important musical center in New York City in the last quarter of the 19th Century. Some grand pianos from turn of the century onward are not listed in the ledgers. It is thought that Chickering may have had a duplicate set of serial numbers for grand pianos but this collection lacks that volume.

Arrangement:

This collection organized into seven series.

Series 1: Correspondence, 1950

Series 2: Publications, 1854-1884

Series 3: Company history and records, 1838-1940

Series 4: Newspapers, 1847-1876

Series 5: Photographs, 1924-1966

Series 6: Management forms and material, 1938-1968

Series 7: Microfilm of ledger books, 1823-1985

Biographical / Historical:

Chickering & Sons pianos are an old line that came into being in April 1823 in Boston. Jonas Chickering, the founder, was a youthful cabinet maker. He learned piano making from John Osborn, a true master of the trade. The division of labor in Osborn's shop was not very extensive and Chickering was compelled to study every part of the instrument and to make himself acquainted with all the details. This exposure to the full range of tasks would served him well when he became a master in his own right. During his four years with Osborn, he became acquainted with Osborn's partner, James Stewart, who was awarded a patent for a "detached" soundingboard that was incorporated in the partners' pianos.

When Osborn and Stewart severed their business relationship, Stewart and his new partner, Chickering, opened a small shop on Tremont Street near King's Chapel on February 15, 1823. The partnership lasted three years until Stewart withdrew and left for London. At the age of 28, Chickering became the sole owner of the small but prosperous manufactory. The firm's annual output climbed over the next three years and reached 47 instruments in 1829.

In early 1830, Chickering made Captain John McKay, an experienced, aggressive, and successful merchandiser a partner in Chickering & Company. Captain Mackay made frequent trips to South American ports with ships laden with pianos. Returning home, the hold was filled with fragrant rosewood and richly grained mahogany. Chickering's first invention was patented in 1837 the first practical casting of a modern iron frame built to sustain the great tension of the strings of the piano so that it would stay in tune for a considerable period. In 1845, another important patent was secured, representing the first practical method of overstringing for square pianos, and in 1849 he applied the same principle to uprights. These contributions and others have become standard with all piano manufacturers.

The Chickering firm made pianos in a new way, employing production strategies that paralleled developments in other trades undergoing industrialization. "When he first commenced business for himself about 15 instruments a year were turned out while in the later years Mr. Chickering's business finished between fifteen and sixteen hundred instruments a year and at least one grand piano worth about a thousand dollars every week." (Richard G. Parker, A Tribute To The Life and Character of Jonas Chickering "By one who knew him well" (Boston: William P. Tewksbury, 1854.)

He was a long time President of the Handel & Hayden Society of Boston, this Country's oldest oratorio, founded in 1815.

On December 1, 1853, a fire swept through the Washington Street factory. Rather than rebuild on Washington Street, plans were made to erect a new factory on Tremont Street in the South End of Boston. Chickering, however, never saw the new plant in operation as he suffered a stroke and died December 8, 1853. The large Chickering factory built in 1853 was described at that time as the largest building in the United States outside the U.S. Capitol, and as "... the most perfect and extensive pianoforte estblishment in the world."

Chickering's death in 1853 left the business in the hands of his sons. In 1867, Emperor Napoleon III of France bestowed the Imperial Cross of the Legion of Honor on Frank Chickering at the Paris World's Fair that year.

With the passing of C. Frank Chickering in 1891, the company lost headway; and it was purchased by the American Piano Company in 1908 (Chickering Brothers pianos, which were made for several years following 1892 were in no way related to Chickering & Sons, though this family of boys was trained in the Chickering & Sons Boston factory).

From 1905 to 1911, the firm alone among American builders supported the revival of early instruments by hiring the English musician and craftsman Arnold Dolmetsch to build harpsichords, clavichords, and violas.

Chickering & Sons continued manufacturing pianos in Boston until 1927, when the plant and its personnel were relocated to East Rochester, New York. The Chickering was the foremost piano of the time Longfellow had one and there was one on the stage at Ford's Theater in Washington, D.C. the night Lincoln was assassinated. In 1932 the Company became part of the Aeolian American Corporation.

William Knabe of Kreutzburg, Germany, trained as a piano manufacturer, established his business in Baltimore, Maryland in 1837, and controlled the market in the Southern states by 1860. The Civil War and economic pressures may have contributed to the death of Knabe in 1864. The Company was eventually purchased by the American Piano Company in 1908, shortly after Chickering became a part of the organization.

The Wurlitzer Company, a major musical instrument manufacturer, acquired the Chickering firm in 1985 and continued to produce instruments with the Chickering name. The Wurlitzer Company was later purchased by the Baldwin Piano Company; Baldwin was subsequently purchased by Wurltech, Inc., of Houston, Texas.

Provenance:

This collection was donated by the Wurlitzer Company, May 17, 1987.

Restrictions:

The collection is open for research use.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

advertising  Search this

Keyboard instruments  Search this

Business -- History  Search this

Musical instruments -- 1860-1990  Search this

Musical instrument manufacturing  Search this

Piano makers  Search this

Genre/Form:

Microfilms

Trade literature

Photographic prints

Papers

Citation:

Chickering and Sons Piano Company Collection, 1864-1985, Archives Center, National Museum of American History

Identifier:

NMAH.AC.0264

See more items in:

Chickering & Sons Piano Company Collection

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep886f1c94d-ee6e-4c1c-bc11-97884ec73a13

EDAN-URL:

ead_collection:sova-nmah-ac-0264

Creator:

Warshaw, Isadore, 1900-1969  Search this

Names:

Tiffany and Company  Search this

Extent:

2.31 Cubic feet (consisting of 4.5 boxes, 1 folder, 4 oversize folders, 1 map case folder, 1 flat box (partial). )

Type:

Collection descriptions

Archival materials

Mail order catalogs

Catalogues

Commercial correspondence

Advertisements

Trade literature

Business records

Commercial catalogs

Exhibition catalogs

Ephemera

Invoices

Print advertising

Business cards

Auction catalogs

Trade catalogs

Manuals

Sales records

Manufacturers' catalogs

Sales letters

Business letters

Periodicals

Business ephemera

Trade cards

Illustrations

Sales catalogs

Correspondence

Receipts

Catalogs

Printed ephemera

Letterheads

Publications

Date:

1823-1947

Summary:

A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Accounting and Bookkeeping forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana

Scope and Contents:

Products represented are predominately household, personal item, and religious articles made from silver such as spoons, flatware, wedding silver, bridal sets, cutlery, utensils, drinking mugs, cups, serving ware, vases, center pieces, candle holders and candelabrums, award cups and trophies, coffee and tea sets, jewelry, watches, urns, chandeliers, lamps, other lighting instruments, communion sets, and Ecclesiastical works.

Includes sterling, standard, silver plated, hand wrought silver, silverette, electro plated, with also occasional information pieces on the manufacture, shaping, and care of silver such as melting, spinning, presses and rolls, repoussé work chasing and snarling, and polishing .

Businesses include general merchants, specialty dealers, auction houses, and silversmiths.

Materials represent a sampling of daily transactions such as receipts and invoices for purchases. No extensive runs or complete records exist for any single company, brand, and no particular depth is present for any singular subtopic though some publications may provide general and historical overviews of a person, company, or facet of industry.

Arrangement:

Silver is arranged in four subseries.

Business Records and Marketing Material

Genre

Subject

Forms Part Of:

Forms part of the Warshaw Collection of Business Americana.

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material

Provenance:

Silver is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.

Restrictions:

Collection is open for research. Some items may be restricted due to fragile condition.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Occupation:

Silversmiths  Search this

Topic:

Silver  Search this

advertising  Search this

Silverwork  Search this

Sales promotion  Search this

Urns  Search this

Vases  Search this

Kitchen utensils  Search this

advertising -- Business ephemera  Search this

Implements, utensils, etc.  Search this

Cutlery trade  Search this

Chandeliers  Search this

Candles  Search this

Consumer goods -- Catalogs  Search this

Tea  Search this

Plates (Tableware)  Search this

Gifts -- 1850-1860  Search this

Art auctions  Search this

Auctions  Search this

Genre/Form:

Mail order catalogs

Catalogues

Commercial correspondence

Advertisements

Trade literature

Business records

Commercial catalogs

Exhibition catalogs

Ephemera

Invoices

Print advertising

Business cards

Auction catalogs

Trade catalogs

Manuals

Sales records

Manufacturers' catalogs

Sales letters

Business letters

Periodicals

Business ephemera

Trade cards

Illustrations

Sales catalogs

Correspondence

Receipts

Catalogs

Printed ephemera

Letterheads

Publications -- Business

Citation:

Warshaw Collection of Business Americana Subject Categories: Silver, Archives Center, National Museum of American History, Smithsonian Institution

Sponsor:

Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).

Identifier:

NMAH.AC.0060.S01.01.Silver

See more items in:

Warshaw Collection of Business Americana Subject Categories: Silver

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8457a24d5-117f-426b-9a76-c1935ba391eb

EDAN-URL:

ead_collection:sova-nmah-ac-0060-s01-01-silver

Creator:

Warshaw, Isadore, 1900-1969  Search this

Extent:

5.11 Cubic feet (consisting of 11 boxes, 1 folder, 2 oversize folders, 1 map case folder, 1 flat box (partial.))

Type:

Collection descriptions

Archival materials

Publications

Business ephemera

Manuscripts for publication

Steel plate engravings

Technical reports

Letterheads

Business cards

Advertising mail

Advertising fliers

Sales letters

Printed ephemera

Sales records

Advertising cards

Advertisements

Trade cards

Periodicals

Commercial catalogs

Manufacturers' catalogs

Manuals

Legal documents

Receipts

Invoices

Print advertising

Advertising

Ephemera

Business letters

Sales catalogs

Printed materials

Illustrations

Trade catalogs

Trade literature

Catalogues

Commercial correspondence

Business records

Printed material

Correspondence

Legislation (legal concepts)

Reports

Technical manuals

Date:

1819-1985

Summary:

A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Accounting and Bookkeeping forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana

Scope and Contents:

The subject category Steel largely represents business records and advertisements created by steel manufacturers and distributors of steel-based goods or services. Additional materials include biographical writings about Andrew Carnegie, documentation about the effect of the steel industry on society, and educational material about the steel industry.

No complete set of business records are represented within the collection, however the United States Steel Corporation has notable representation within the business records.

Technical documentation about the production of steel-based products as well as background information about the United States Steel Industry and Andrew Carnegie are strong research strengths of this subject category.

Arrangement:

Steel is arranged in three subseries.

Business Records and Marketing Material

Genre

Subject

Forms Part Of:

Forms part of the Warshaw Collection of Business Americana.

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material

Provenance:

Steel is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.

Restrictions:

Collection is open for research. Some items may be restricted due to fragile condition.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

Steel founding  Search this

Steel industry and trade -- 1930-2000  Search this

Stainless steel tableware  Search this

Steel alloys  Search this

Iron and steel bridges  Search this

Iron and steel industry  Search this

Manufacturing  Search this

Iron and steel workers -- 1920-1930 -- New York (State) -- New York  Search this

Steel industry and trade  Search this

Steel, Stainless -- 20th century  Search this

Structural steel workers -- 1920-1930 -- New York (State) -- New York  Search this

Women iron and steel workers  Search this

Manufacturing industries  Search this

Manufacturing processes  Search this

Trade associations  Search this

Genre/Form:

Publications -- Business

Business ephemera

Manuscripts for publication

Steel plate engravings

Technical reports

Letterheads

Business cards

Advertising mail

Advertising fliers

Sales letters

Printed ephemera

Sales records

Advertising cards

Advertisements

Trade cards

Periodicals

Commercial catalogs

Manufacturers' catalogs

Manuals

Legal documents

Receipts

Invoices

Print advertising

Advertising

Ephemera

Business letters

Sales catalogs

Printed materials

Illustrations

Trade catalogs

Trade literature

Catalogues

Commercial correspondence

Business records

Printed material

Correspondence

Legislation (legal concepts)

Reports

Technical manuals -- 20th century

Citation:

Warshaw Collection of Business Americana Subject Categories: Steel, Archives Center, National Museum of American History, Smithsonian Institution.

Sponsor:

Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).

Identifier:

NMAH.AC.0060.S01.01.Steel

See more items in:

Warshaw Collection of Business Americana Subject Categories: Steel

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8b94698eb-da99-4338-b74e-4b73fc712dc5

EDAN-URL:

ead_collection:sova-nmah-ac-0060-s01-01-steel

Creator:

Smithsonian Libraries  Search this

Type:

Blog posts

Smithsonian staff publications

Blog posts

Published Date:

Tue, 23 May 2023 13:00:50 +0000

Topic:

Library science  Search this

See more posts:

Smithsonian Libraries and Archives / Unbound

Data Source:

Smithsonian Libraries

EDAN-URL:

edanmdm:posts_d21c7cac227a229bc93172822476a11f

Variant company name:

Est. 1885 ; Inc. 1896  Search this

Company Name:

Kernan Mfg. Co.  Search this

Notes content:

Supplies for saloons, billiard halls, club rooms: game tables ; poker chips ; billiard cues ; dice ; graphophones ; pipes ; cigars; guns ; firearms ; hunting knives and clothing ; rings ; etc. 1901 catalog.

Includes:

Trade catalog and price lists

Black and white images

Physical description:

1 piece; 1 box

Language:

English

Type of material:

Trade catalogs

Trade literature

Place:

Chicago, Illinois, United States

Date:

1900s

Topic (Romaine term):

Firearms  Search this

Jewelry  Search this

Recreation  Search this

Smoking and tobacco accessories  Search this

Sound recording and playback equipment (including phonographs; microphones; and phonograph records)  Search this

Sporting goods  Search this

Toys and games  Search this

Topic:

Amusements  Search this

Audio equipment industry  Search this

Firearms industry and trade  Search this

Games  Search this

Hobbies  Search this

Jewelry  Search this

Phonograph  Search this

Recreation industry  Search this

Smoking paraphernalia  Search this

Sound -- Recording and reproducing  Search this

Sound recording industry  Search this

Sporting goods  Search this

Tobacco industry  Search this

Tobacco jars and boxes  Search this

Tobacco pipes  Search this

Toy making  Search this

Toys  Search this

Record ID:

SILNMAHTL_23424

Location:

Trade Literature at the American History Museum Library

Collection:

Smithsonian Libraries Trade Literature Collections

Data source:

Smithsonian Libraries

EDAN-URL:

edanmdm:SILNMAHTL_23424

Company Name:

Prentice Hydraulics, Inc.  Search this

Related companies:

Heikkinen Machine Shop ; Heikkinen Machine Co. ; Prentice Loader Sales (Corvallis, OR) ; Omark Industries, Hydraulic Materials Handling Div. (Zebulon, NC ; Prentice, WI) ; Blount, Inc., Forestry and Industrial Equipment Div. (Zebulon, NC ; Owatonna, MN) ; Caterpillar Forest Products (Zebulon, NC) ; Timberking (Zebulon, NC)  Search this

Notes content:

"Prentice" ; block unloader ; hydraulic loaders ; tree-length loader ; loggers ; loaders ; truck and trailer mounted self-loaders ; hydraulic cranes ; telescopic cranes ; telescopic folding boom ; "Telstik" ; stacked material handlers ; self-propelled all-terrain loaders ; track boom feller buncher ; skidders ; wheel feller bunchers ; wheel harvesters ; track harvesters ; site prep machines ; track feller bunchers and harvesters ; stationary mounted loaders ; forwarders ; industrial tractors and attachments ; forestry equipment attachments ; knuckleboom loaders ; "Timberking" ; feller buncher and harvester ; tracked boom harvester

Includes:

Trade catalog and histories

Black and white images

Color images

Physical description:

39 pieces; 2 boxes

Language:

English

Type of material:

Trade catalogs

Trade literature

Place:

Prentice, Wisconsin, United States

Date:

1900s

Topic (Romaine term):

Construction and earth-moving machinery  Search this

Lumber; logging; timber and forestry  Search this

Materials handling equipment (includes barrels; bottling and filling; casters; chains; etc.)  Search this

Topic:

Barrels  Search this

Bottling  Search this

Construction equipment  Search this

Earthmoving machinery  Search this

Forests and forestry  Search this

Industrial equipment  Search this

Lumber  Search this

Timber  Search this

Record ID:

SILNMAHTL_33684

Location:

Trade Literature at the American History Museum Library

Collection:

Smithsonian Libraries Trade Literature Collections

Data source:

Smithsonian Libraries

EDAN-URL:

edanmdm:SILNMAHTL_33684

Variant company name:

Downers Grove, IL ; La Grange, IL  Search this

Company Name:

Packard Instrument Co.  Search this

Related companies:

Packard Bioscience Co. ; PerkinElmer ; Canberra Packard Inc. ; Packard Bioscience and CCS Packard ; Ambac Industries Inc. ; Packard Instrument International S.A. (Zurich, Switzerland) ; Canberra Packard International S. A. (Zurich, Switzerland) ; Canberra Co.  Search this

Notes content:

Press kits containing booklets on various products ; "Packard '92 The Changing Face of Radioassay Counting" ; gamma counter ; "Test Your Gamma IQ" (1993) ; "Matrix Solid Supports" vol. 1, issue 1, Summer 1991 (a scientific newsletter published by Packard Instrument Co.) ; "Tri-Carb 2500TR" ; "Matrix 96 Direct Beta Counter" ; "Flame Oxidation Sample Oxidizer Model 307" ; "Cobra Auto-Gamma" ; "Packard '90 Packard: MAPP to Success" ; "Riastar: Simple Fast Smart" ; "Auto-Gamma 5500 Benchtop Gamma Counters" ; "Packard Pesticide Analyzer" (1967) ; "The Future of Microplate Assays is Here -- 384-well Radioscopic and Luminescence Counting!" (1996) ; SpeedQuant Molecular Biology Instant Imager electronic autoradiography system (1995) ; "Chemicals & Supplies Catalog for Liquid Scintillation and Gamma Counting" (1987) ; "Packard Today: Forty Years of Life Science Innovation" (1994) including information on Robotics in assaying ; Tri-Carb Liquid Scintillation Analyzer (1994) ; Ultima Gold LCS cocktail ; "Packard '93 Accelerating the Pace of Scientific Research Worldwide" ; autoradiography ; "The 2420 Tri-Carb Spectrometer New Simplicity and Convenience in Liquid Scintillation Counting" (1970) ; "Microvolume Radio-HPLC...Resolution Just Got Better" (1998) ; "Model 7150 Radioactive Flow Monitor Trace II" (1985) ; gas chromatography network ; "Model 830 Network Manager" (1985) ; instruments for radioactivity measurement and chromatography ; "TopCount" Microplate Scintillation and Luminescence Counters ; "Cyclone" Storage Phosphor System ; includes business cards. Founded 1949 (see "The Business of Chemistry" page 132, pubs.acs.org/supplements/chemchronicles2/pdf/131.pdf?sessid=5964.) Packard Instruments, later Packard Bioscience was a developer, manufacturer and marketer of instruments and related consumables and services and services, for use in drug discovery and other life sciences research, such as basic human disease research and biotechnology. Packard BioScience is primarily focused on the rapidly growing areas of drug screening, functional genomics and proteomics. In 2001 PerkinElmer, Inc. acquired Packard. (see http://phx.corporate-ir.net/phoenix.zhtml?c=89380&p=irol-pressRelease&t=Regular&id=201704&).

Includes:

Trade catalog, price lists and histories

Black and white images

Color images

Physical description:

54 pieces; 1 box

Language:

English

Type of material:

Trade catalogs

Trade literature

Place:

Meriden, Connecticut, United States

Date:

1900s

Topic (Romaine term):

Biotechnology and biochemical equipment and supplies  Search this

Chemicals and chemical products  Search this

Computers and computer equipment  Search this

Electrical apparatus and equipment  Search this

Laboratories and laboratory supplies and equipment  Search this

Measuring; calculating and testing devices  Search this

Nuclear materials and technologies  Search this

Scientific and optical instruments  Search this

Topic:

"Laboratories -- Furniture, equipment, etc."  Search this

Biochemical engineering  Search this

Biotechnology  Search this

Calculators  Search this

Chemicals  Search this

Computers  Search this

Electric apparatus and appliances  Search this

Measuring instruments  Search this

Nuclear energy  Search this

Nuclear engineering -- Instruments  Search this

Nuclear industry  Search this

Nuclear power plants  Search this

Optical equipment  Search this

Optical instruments  Search this

Scientific apparatus and instruments  Search this

Weighing instruments  Search this

Record ID:

SILNMAHTL_27026

Location:

Trade Literature at the American History Museum Library

Collection:

Smithsonian Libraries Trade Literature Collections

Data source:

Smithsonian Libraries

EDAN-URL:

edanmdm:SILNMAHTL_27026

Creator:

W. Atlee Burpee Company  Search this

Burpee, W. Atlee (Washington Atlee), 1858-1915  Search this

Burpee, David, 1893-1980  Search this

Wm. Henry Maule (Firm)  Search this

James Vick's Sons (Rochester, N.Y.).  Search this

Extent:

200 Cubic feet

Type:

Collection descriptions

Archival materials

Trade catalogs

Business records

Commercial correspondence

Instructional materials

Ledgers (account books)

Date:

circa 1873-1980

Summary:

The W. Atlee Burpee & Company records, dated circa 1873-1986, document the firm's business activities developing plant varieties, working with contract seedsmen, and marketing and selling seeds. They include seed trial records, seed contracts, sales and acccounting records, inventories, office correspondence, seed catalogs, promotional and instructional materials, advertisements and advertising reports, contest letters, daybooks, photographs, reference materials, and other items relating to the company and some of its competitors. The collection also includes Burpee family papers.

Content Description:

This collection documents W. Atlee Burpee & Co., a mail-order seed company based in Philadelphia, from its early beginnings in 1876 when its founder, W. Atlee Burpee, started in the agricultural business, to the 1970s when his son, David Burpee, sold the firm. The collection also includes personal papers of the Burpee family dating back to the mid-nineteenth century.

Business-related content in the collection consists of crop propagation and management records; company correspondence; administrative and personnel records; advertising files; legal papers; property records and plans; reports, studies, and technical data; notes and drafts; files on professional outreach activities and events; trade literature (published by both the Burpee company and a number of its competitors); and awards and certificates received by the company. Significant topics documented in these files include the development of notable flower and vegetable varieties introduced by the company; the impact of World Wars I and II on gardening and the global seed trade; advertising strategies, technology, and innovation; and David Burpee's advocacy of the marigold as the national floral emblem of the United States.

The Burpee family papers consist of personal files unrelated to the company's business operations. These include records generated by W. Atlee's father (David Burpee, 1827-1882) and grandfather (Washington L. Atlee, 1808-1878), as well as W. Atlee's wife, Blanche (1863-1948); David Burpee (1893-1980) and his wife, Lois (1912-1984); and W. Atlee Burpee II (1894-1966). There are genealogical surveys conducted on both the Atlee and Burpee families as well as clippings about family members. W. Atlee and David Burpee's series are the most extensive, and cover their involvement with numerous social and philanthropic clubs and organizations. The series include personal correspondence; financial, accounting, and tax records; travel-related files; reference material; and will and estate papers.

The Burpee collection also has a large number of images related to the Burpee business and family in a variety of formats including photographs, film and glass plate negatives, and advertisement mock-ups. Other formats include architectural and site plans, original artwork for advertisements, films, cassettes, audio tapes, and ephemera.

Arrangement:

Collection is arranged into six series:

Series 1: Plant/Farm Related Material Series 2: Business Records Series 3: Material Published About the Burpee Company Series 4: Awards and Certificates Series 5: Photographic and A/V Materials Series 6: Burpee Family Papers

The collection's original order was maintained wherever possible, though many records were found scattered throughout the collection and artificial files were necessarily created for them.

Most files are arranged chronologically or alphabetically by person or topic.

Various photographs interspersed in correspondence files were kept where they were originally found. All other photographic and audio/visual materials found on their own were grouped in Series 5 Photographic and A/V Material which documents aspects of both the Burpee company and Burpee family.

Biographical / Historical:

Washington Atlee Burpee (1858-1915) began a mail-order poultry and livestock business in 1876 in Philadelphia, which he soon expanded to include corn seed for chicken feed. In 1878, he founded W. Atlee Burpee & Co. to sell livestock and vegetable, fruit, and flower seeds through the mail. His company went on to become one of the most notable seed distributors in the world.

In 1888, W. Atlee bought a tract of land named Fordhook Farms in Doylestown, Pennsylvania. It was initially established as an experimental farm to test and evaluate new varieties of vegetables and flowers and to produce seeds for the mail-order market. Burpee spent many summers traveling throughout the United States and Europe visiting farms and searching for the best flowers and vegetables. Certain plants he found were shipped back to the firm for testing and propagation; other seeds were obtained through contracts with growers throughout the U.S., a practice common in the seed industry at that time. Promising varieties were bred with healthier specimens to produce hardier hybrids that were more resistant to disease. Other Burpee trial grounds were later established at Sunnybrook Farm near Swedesboro, New Jersey, and at Floradale Farms in Lompoc, California (1909/1910). The company went on to purchase more land for farming in California, and established sales branch headquarters in Sanford, Florida (circa 1930s), Clinton, Iowa (1942), and Riverside, California (1949).

W. Atlee Burpee married Blanche Simons (1863-1948) in 1892. They had three sons: David (1893-1980); W. Atlee Jr. ("Junior") (1894-1966); and Stuart Alexander (1901-1934). Both David and Junior attended the Blight School in Philadelphia for elementary school and Culver Military Academy in Culver, Indiana for preparatory school. While they both attended Cornell University as undergraduates, they left before graduating due to W. Atlee's poor health. Junior married Jeanetta Lee (1893-1981) in November, 1916, and they had two children: W. Atlee III (1917-1971) and Jeanette (1919-2002). David married Lois Torrance (1912-1984) in 1938, and they had two children: Johnathan (b. 1941) and Blanche (b. 1943). Stuart Alexander was apparently born with a disability; according to census records he worked on farms during his lifetime.

David Burpee took over the family business upon his father's death in 1915; W. Atlee Burpee, Jr. served as treasurer of the firm once he returned from serving in the military. At that time, the Burpee company had 300 employees and was the largest mail-order seed company in the world. It distributed over one million catalogs a year and received on average 10,000 orders a day. Under David's tutelage, the company adapted to contemporaneous shifts in business and advertising methods, advancements in plant science, ever-changing consumer demands, and two World Wars. In response to food shortages experienced during World War I, the Burpee company helped promote a "war gardens" campaign that evolved into a "victory gardens" campaign during World War II.

Both W. Atlee and David used their position as head of a major seed house to lobby congressional debates in regard to two topics: postage rates (W. Atlee) and the designation of a national floral emblem for the United States (David). Both men belonged to The Union League of Philadelphia and The Canadian Society of Philadelphia (which W. Atlee helped found), and served on the boards of directors for hospitals and other charitable organizations. Both father and son were politically aligned with the Republican Party.

The firm reorganized its governing structure in 1917 at which time it changed its name from W. Atlee Burpee & Co. to W. Atlee Burpee Co. Burpee's acquired three seed companies between 1878 and 1970: Luther Burbank Seed Company, James Vick's Seeds, Inc., and the William Henry Maule Company. David Burpee sold the company to the General Foods Corporation in 1970 and served as a consultant for the business until 1973. The Burpee brand was bought by its current owner, George J. Ball, Inc., in 1991.

General:

The project to arrange and rehouse the W. Atlee Burpee & Co. Records received Federal support from the Smithsonian Collections Care and Preservation Fund, administered by the National Collections Program and the Smithsonian Collections Advisory Committee.

The project to digitize select Burpee records affected by water damage and mold received Federal support from the Smithsonian Collections Care and Preservation Fund, administered by the National Collections Program and the Smithsonian Collections Advisory Committee.

Related Materials:

Burpee seed catalogs donated to the Smithsonian in 1982 by the W. Atlee Burpee Co. can be found in the Smithsonian Libraries and Archives' Trade Literature Collection at the National Museum of American History.

The Farm Security Administration - Office of War Information Photograph Collection in the Library of Congress Prints and Photographs Division includes a series of images of Burpee company operations taken in 1943.

The Black Gold Cooperative Library System's Asian/Pacific - Americans on the Central Coast Collection includes images dated 1933-1939 of Japanese employees of the Burpee Co. working at Floradale Farms in Lompoc, California.

Restrictions:

Access to original archival materials by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.

Rights:

Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.

Topic:

Seed industry and trade  Search this

Mail-order business -- Catalogs  Search this

Gardens -- United States  Search this

Horticulture  Search this

Vegetables  Search this

Trial gardens  Search this

Victory gardens  Search this

Prize contests in advertising  Search this

Advertising, Newspaper -- 20th century  Search this

Advertising, magazine -- 20th century  Search this

Flower shows  Search this

Genre/Form:

Trade catalogs

Business records

Commercial correspondence

Instructional materials

Ledgers (account books)

Citation:

Smithsonian Institution, Archives of American Gardens, W. Atlee Burpee & Company Records

Identifier:

AAG.BUR2

See more items in:

W. Atlee Burpee & Company Records - Accretion 2

Archival Repository:

Archives of American Gardens

GUID:

https://n2t.net/ark:/65665/kb697bb6243-1e96-416d-b552-0925a2866fbc

EDAN-URL:

ead_collection:sova-aag-bur2

Creator:

Ayer (N W) Incorporated.  Search this

Names:

American Telephone and Telegraph Company -- Advertisements  Search this

Cunningham & Walsh.  Search this

Hixson & Jorgenson  Search this

United Air Lines, Inc. -- Advertisements  Search this

Ayer, Francis Wayland  Search this

De Kooning, Willem, 1904-1997  Search this

O'Keeffe, Georgia, 1887-1986  Search this

Extent:

270 Cubic feet (1463 boxes, 33 map-folders, 7 films)

Type:

Collection descriptions

Archival materials

Business records

Interviews

Oral history

Print advertising

Proof sheets

Proofs (printed matter)

Scrapbooks

Trade literature

Tear sheets

Advertisements

Date:

1817-1851

1869-2006

Summary:

Collection consists of records documenting one of the oldest advertising agencies created in Philadelphia. The company then moves to New York and expanses to international markets. During its history NW Ayer & Sons acquires a number of other advertising agencies and is eventually purchased. The largest portion of the collection is print advertisements but also includes radio and television. NW Ayer is known for some of the slogans created for major American companies.

Scope and Contents:

The collection consists primarily of proof sheets of advertisements created by NW Ayer & Son, Incorporated for their clients. These materials are in series one through thirteen and consist primarily of print advertisements. There are also billboards, radio and television commercials. The advertisements range from consumer to corporate and industrial products. The majority of the advertisements were created for Ayer's New York, Chicago, Los Angeles and international offices. Printed advertisements created by Cunningham & Walsh, Hixson & Jorgensen and Newell-Emmett are also included among these materials. Researchers who are interested in records created by Ayer in the course of operating an advertising agency will find these materials in Series fourteen-nineteen.

Series fourteen consists of advertisements created by NW Ayer & Son to promote their services to potential clients.

Series fifteen are scrapbooks of some of the earliest advertisements created by the company. Series sixteen are publications. Some of the publications were created by Ayer while others were about Ayer or the advertising industry in general. Provides good background materials and puts the company in perspective. Series eighteen are the legal records. Materials relating to employees including photographs, oral histories etc. are found in series nineteen.

Series twenty is one of the smallest amounts of materials and includes information relating to the history of NW Ayer & Son.

The container lists for series one-thirteen are part of a database and are searchable. The list has been printed for the convenience of the researcher and is included in this finding aid. Series fourteen-twenty container lists are also a part of the finding aid but are not in a searchable format.

Series 1, Scrapbooks of Client Advertisements, circa 1870-1920, is arranged into three boxes by chronological date. There are two bound scrapbooks and one box of folders containing loose scrapbook pages. NW Ayer & Son compiled an assortment of their earliest ads and placed them into scrapbooks. Besides the earliest advertisements, the scrapbooks contain requests to run advertisements, reading notices and listings of papers Ayer advertised in. The early advertisements themselves range from medical remedies to jewelry to machines to clothing to education and more. Most of the advertisements in the bound scrapbooks are dated.

Series 2, Proofsheets, circa 1870-1930, NW Ayer was fond of creating scrapbooks containing proofsheets. The series contains proofsheets created between 1892 and 1930, organized into 526 boxes. For convenience of storage, access and arrangement, the scrapbooks were disassembled and the pages placed in original order in flat archival storage boxes. The proofsheets are arranged by book number rather than client name. Usually the boxes contain a listing of the clients and sometimes the dates of the advertisements to be found within the box.

Series 3, Proofsheets, circa 1920-1975, is organized into 532 oversize boxes, and contain proofsheets and tearsheets created between 1920 and 1972. Within this series, materials are arranged alphabetically by company name (occasionally subdivided by brand or product), and thereunder chronologically by date of production. Many major, national advertisers are represented, including American Telephone & Telegraph, Armour Company, Canada Dry, Cannon Mills, Carrier Corporation, Domino Sugar, Caterpillar tractor company, Ford Motor Company, General Electric, Goodyear, Hills Bros. Coffee, Ladies Home Journal, National Dairy, Plymouth (Chrysler Corporation), Steinway, TV Guide, United Airlines and the United States Army. Also contained in this series are three scrapbooks of client advertisements including Canada Dry, Ford Motor, and Victor Talking Machine.

Series 4, 2001 Addendum, circa 1976-2001, is organized into ninety three oversized boxes,one folder and contains proofsheets for select Ayer clients, created between 1975 and 2001. Within this series, materials are arranged alphabetically by client name and there under chronologically by date of production. Major national advertisers represented include American Telephone & Telegraph, Avon, the United States Army, DeBeers Consolidated Diamond Mines, Dupont, TV Guide, Sealtest, Kraft Foods, Gillette, General Motors, Cannon Mills.

Series 5, Billboards, circa 1952-1956, consists of mounted and un-mounted original art/mock-ups. Twenty-two pieces of original art created as mock-ups for Texaco billboards.

Series 6, Film and Video Commercials, 1967-1970,

Series 7, Radio and Television Materials, 1933-1993, undated, is arranged into eight boxes and includes radio scripts, television scripts, and story boards for commercials.

Subseries 7.1, Scripts and storyboards for Radio and Television Commercials, dates Scripts for radio and television commercials includes title, date, length of commercial, advertising agency, client information

NW Ayer's radio and television materials mainly focus on the American Telegraph and Telephone account. Some of Ayer's materials relate to Bell Telephone Hours.

Storyboards are used in television and film to assist the director in working with crew to tell the story. To show the viewer through the use of figures, visual effects and camera angles. When directors first start thinking about their storyboard they create a story in their mind. They think of all the camera angles, visual effects and how the figures will interact in their mind. They try to create an extraordinary story in their head to attract the viewer (YOU) In order for the storyboard to be entirely effective it can't be a passive document. When done properly, a storyboard serves as a central design, meeting the needs of many team members including graphics artists, video personnel and programmers.

Another function of a storyboard is to help the team communicate during the training development process. This communication is very important in working with a large team as in the movie King, produced in 1996. Figures help the director explain to the crew how they are going to record the film and how to present it to the audience. Sometimes the director wants special effects to be added to the film, but his budget might not be that big so the director will have to change the story to fit their budget.

The Visual Effects are an important part in the storyboards it adds a special touch of creativity to your film. Camera angles are an important expects in your film because the camera angles determine where the viewing audience will look. If you want your audience to look at a certain object you must turn their attention to it by focusing on that object and maybe you might try blocking something out. Then you will have your audience's attention and you may do whatever else you have to, it could be scaring them are just surprising them or whatever you do.

Also included is talent information and log sheets relating to the storage of the commercials.

Bell Telephone Hour Program, 1942-[19??], The Bell Telephone Hour, also known as The Telephone Hour, was a five minute musical program which began April 29, 1940 on National Broadcasting Company Radio and was heard on NBC until June 30, 1958. Sponsored by Bell Telephone showcased the best in classical and Broadway music, reaching eight to nine million listeners each week. It continued on television from 1959 to 1968.

Earlier shows featured James Melton and Francia White as soloists. Producer Wallace Magill restructured the format on April 27, 1942 into the "Great Artists Series" of concert and opera performers, beginning with Jascha Heifetz. Records indicate that the list of talents on the program included Marian Anderson, Helen Traubel, Oscar Levant, Lily Pons, Nelson Eddy, Bing Crosby, Margaret Daum, Benny Goodman, José Iturbi, Gladys Swarthout and .The series returned to radio in 1968-1969 as Bell Telephone Hour Encores, also known as Encores from the Bell Telephone Hour, featuring highlights and interviews from the original series.

National Broadcasting television specials sponsored by the Bell System, 1957-1987includes information relating to Science series, Bell system Theshold Series, Bell telephone hour and commercial and public sponsored programs

Series 8, Chicago Office Print Advertisements, 1954-1989, is arranged alphabetically by the name of the client in ninety boxes and six oversize folders. Clients include Illinois Bell Telephone (1955-1989), Microswitch (1969-1989), Teletype (1975-1984), John Deere (1974-1989) and Caterpillar (1966-1972) are particularly well represented. Other clients of interest include Dr. Scholl's shoes (circa 1968-1972), the Girl Scouts (1976-1980), Sunbeam Personal Products Company (1973-1981), Bell and Howell (1974-1983) and Alberto Culver shampoos (1967-1971), Honeywell, Incorporated, Blue Cross and Blue Shield Associations, Kraft, Incorporated, Sears, Roebuck and Company, and YMCA.

Series 9, Los Angeles Office Materials, 1950s-1987, include printed advertisements created by this office and information relating to the employees.

Subseries 9.1, Print Advertisements, 1977-1987, printed advertisements arranged in one box alphabetically by client. There is a sparse sampling of clients from this particular Ayer branch office. The majority of the advertisements contained within this series are from Pizza Hut (1986-1987). Also included are Computer Automation (1977-1978), State of the Art, Incorporated (1982) and Toshiba (1986).

Subseries 9.2, Personnel Files, 1950s-1970s, includes cards of employees who worked in the Los Angeles office. Information on the cards includes name, address, telephone number, birthday, date hired, departure date and why (retired, terminated, resigned, etc) and position. Not all cards have all information. There is also a photograph of the employees on the cards.

Series 10, Foreign Print Advertisements, 1977-1991, undated, NW Ayer maintained partnerships with international companies such as Sloanas Ayer in Argentina, Connaghan & May Paton Ayer in Australia, Moussault Ayer in Belgium, NW Ayer, LTD. in Canada, GMC Ayer in France, Co-Partner Ayer in Germany, Wong Lam Wang in Hong Kong, MacHarman Ayer in New Zealand, Grupo de Diseno Ayer in Spain, Nedeby Ayer in Sweden, and Ayer Barker in United Kingdom. This group of material is a small sampling of advertisements created from these International offices. It is arranged alphabetically by client. There are quite a few automobile advertisements (i.e. Audi, Fiat, General Motors, Mercedes-Benz, and Volkswagen). In addition there are numerous advertisements for various personal items from MacLean's toothpaste to Quick athletic shoes to Labello lip balm, etc. Most of the advertisements have the creator's name printed on the advertisements.

Series 11, Cunningham & Walsh, Incorporated Materials, 1915-1987, undated contains 98 boxes 11 folders materials from the New York advertising agency acquired by NW Ayer in the 1960s. The company began with Newel-Emmett, an agency of nine men which broke up in 1949. Two of the men Fred Walsh and Jack Cunningham formed this agency in bearing their names in 1950. The agency created "let your fingers for the walking campaign for American Telephone & Telegraph, Mother Nature for Chiffon, and Mrs. Olson for Folgers's coffee and let the good times roll for Kawasaki motorcycle. In 1986, NW Ayer Incorporated purchased Cunningham & Walsh Incorporated.

Subseries 11.1, Print Advertisements, 1915-1987, are contained in ninety eight boxes of primarily print advertisements arranged alphabetically by client name. Clients that are particularly well represented are Graybar (electrical implements, circa1926-1937), Johns-Manulle (circa1915-1971), Smith and Corono typewriters (circa 1934-1960), Sunshine Biscuit Company (circa 1925-1961), Texaco Company (circa 1936-1961), Western Electric (circa 1920- 1971) and Yellow Pages (circa 1936-1971). Cunningham and Walsh also represented several travel and tourism industry clients, including Cook Travel Services (circa 1951-1962), Italian Line (circa 1953-1961), Narragansett and Croft (circa 1956-1960) and Northwest Airlines (circa 1946-1955). There are photographs of Texaco advertisements dating from 1913-1962. There is also a scrapbook of advertisements from the Western Electric Company dating from 1920-1922.

Subseries 11.2, Radio and Television Advertisements, 1963-1967, consist of materials created for Western Electric. Materials are arranged in chronological order.

Subseries 11.3, Company Related Materials, 1962-1986, undated include client lists, information relating to NW Ayer purchase and annual report 1962.

Series 12, Hixson & Jorgensen Materials, 1953-1971, a Los Angeles advertising company, merged with Ayer in 1969. This series is housed in one box. Within the box are four scrapbooks and folders with a hodgepodge of materials relating to advertising. Of most interest are the scrapbooks. Two scrapbooks deal with Hixson and Jorgensen's self promotion ad campaign "the right appeal gets action" (1953-1957). The other two scrapbooks contain news clippings about the company and its activities (1959-1971).

Series 13, Newell-Emmet, 1942-1957, founded in 1919 and governed in the 1940s by a partnership of nine men. The partnership broke up in 1949 when the men went their separate ways. The materials consist of print advertisements for one of client, Permutit Company, a water conditioning company. The materials are arranged in one box in chronological order.

Series 14, House Print Advertisements, 1870-1991, 16 boxes consists of advertisements or self-promotion advertisements to campaign for new clients. The series is arranged chronologically by date into fifteen boxes. Within the series are two scrapbooks containing self promotion ads from 1888-1919 and 1892-1895. Numerous house ads relate to Ayer's "Human Contact" campaign. In addition to the self promotion ads, Ayer ran advertisements expounding about particular concepts or themes for example, one month the concept would "understand" while another month would be "teamwork" and yet another would be on "imagination". Some of the self promotion ads target specific groups like Philadelphia businessmen. Other advertisements incorporate the fine arts.

Series 15, Scrapbooks, 1872-1959, relates to company events, records and news clippings about Ayer's history. The six boxes are arranged by chronological date. Two of the boxes focus solely on the death of founder F.W. Ayer (1923). Another box houses a scrapbook that showcases Ayer's annual Typography Exhibition (1931-1959). One box contains a scrapbook that specifically deals with correspondences relating to Ayer's advertising. Yet another box's contents are folders of loose pages from scrapbooks that have newspaper clippings, order forms, correspondences and other company records. In one box, a bound scrapbook houses a variety of materials relating to Ayer and advertising (i.e. newspaper clippings, competitor's advertisements, NW Ayer's advertisements, correspondences for advertisements, clippings regarding the "theory of advertising."

Series 16, Publications, 1849-2006, are housed in thirty four boxes and are arranged into three main categories.

Subseries 16.1, House Publications, 1876-1994, covers diverse topics; some proscriptive works about the Ayer method in advertising, some commemorating people, anniversaries or events in the life of the agency. Materials consist of scattered issues of the employee newsletter The Next Step 1920-1921. The materials are arranged in chronological order by date of publication. Ayer in the News, The Show Windows of an Advertising Agency, 1915, book form of advertisements published on the cover of Printer's Ink, highlighting Ayer's relations with advertisers. The Story of the States, 1916, Reprint in book form of a series of articles published in Printer's Ink for the purpose of adding some pertinent fact, progressive thought and prophetic vision to the Nationalism of Advertising highlights major businesses, manufacturer, natural resources and other qualities or attractions of each state. The Book of the Golden Celebration, 1919, includes welcome address and closing remarks by founder F. Wayland Ayer, The Next Step, 1920 employee newsletter with photographs, employee profiles, in-house jokes, etc., Advertising Advertising: A Series of Fifty-two Advertisements scheduled one time a week. Twenty-seven, thirty and forty inches, a day of the week optional with publisher, 1924

Subseries 16.2, Publications about NW Ayer, 1949-2006, includes a book first published in 1939. Includes articles, documenting events and is arranged chronologically by date of publication.

Subseries 16.3, General Publications about Advertising, 1922-1974, are arranged chronologically by date of publication and relate primarily to the history of advertising.

Subseries 16.4, Publications about Other Subjects, 1948-1964, include four books about the tobacco industry primarily the history of the American Tobacco Company and Lorillard Company from the Cunningham and Walsh library.

Series 17, Business Records, circa 1885-1990s

Subseries 17.1, Contracts, 1885-1908, undated, are arranged alphabetically and span from 1885-1908. The majority of the contracts are with newspaper and magazine publishers from around the country.

Subseries 17.2, General client information, 1911-1999, undated, including active and cancelled lists with dates, client gains, historical client list, (should move this to series 20) Ayer Plan User Guide Strategic Planning for Human Contact, undated

Subseries 17.3, Individual Client Account Information, 1950s-1990s, undated, contain information used by Ayer to create advertisements for some of its clients. American Telephone &Telegraph Corporate Case History, American Telephone &Telegraph Corporate advertisement memo, commissioned artists for DeBeers advertisements, DeBeers information relating to the creative process and photography credits, a case history for DeBeers Consolidated Mines, Ltd., The Diamond Engagement Ring, Managing Communication at all levels, DuPont publications, JC Penny Marketing Communication Plan Recommendation, Leaf, Incorporated, Saturn presentation, and USAREC oral presentation.

Subseries 17.4, Potential Clients, 1993, includes grouping has a questionnaire sent to Ayer by a potential client. Questionnaire response for Prudential Securities, 1993 Prudential Securities advertising account review, 1993.

Subseries 17.5, Financial Records, 1929-1938, includes balance sheet, 1929 May 1 Balance sheet and adjustments Consolidated statement of assets and liabilities, Expenses 191936-37 Business review and expenses, 1937 and 1938 Business review and expenses comparative statement, 1937 and 1938.

Series 18, Legal Records, circa 1911-1982, Ayer's legal records are arranged by twelve subject groupings within four boxes. The twelve groupings are advertising service agreements (circa 1918-1982), bylaws, copyright claims, correspondences, international correspondences, dissolution of trusts, stock information, agreements between partners, incorporation materials, reduction of capital, property information and miscellaneous materials. The bulk of the materials are the advertising service agreements. These agreements are between Ayer and their clients and state the services Ayer will offer and at what cost. The bylaws are Ayer's company bylaws from 1969 and 1972. The copyright claims are certificates stating Ayer's ownership over certain published materials (i.e. "Policy", Media Equalizer Model, and Don Newman's Washington Square Experiment). The correspondences relate to either the voting trust and receipts for agreement or the New York Corporation. The international correspondences are from either Ayer's Canadian office or London office. The dissolutions of trusts contains materials about the dividend trust of Wilfred F. Fry, the investment trust of Winfred W. Fry, the voting trust, and the New York corporation. The stock information has stock certificates and capital stock information. The agreements between partners (1911-1916) specify the terms between F.W. Ayer and his partners. The incorporation materials (circa 1929-1977) deal with Ayer advertising agency becoming incorporated in the state of Delaware. The reduction of capital grouping is a notification that shares of stock have been retired. The property information grouping contains property deeds and insurance policy (circa 1921-1939), a property appraisal (1934), and a bill of sale (1948). The miscellaneous grouping contains a house memo regarding a set of board meeting minutes and a registry of foreign companies in Commonwealth of Pennsylvania (1929-1954).

Subseries 18.1, Advertising Service Agreements, 1918-1982

Subseries 18.2, Bylaw Materials, 1969-1972

Subseries 18.3, Copyright Claims, 1962-1969

Subseries 18.4, Correspondence, 1928-1933

Subseries 18.5, International Office Correspondence, 1947-1948

Subseries 18.6, Dissolution of Trusts, 1934-1937

Subseries 18.7, Stock Information, 1934-1974

Subseries 18.8, Agreements between Partners, 1911-1916

Subseries 18.9, Incorporation Materials, 1929-1977

Subseries 18.10, Certificates of Reduction of Capital, 1937; 1975

Subseries 18.11, Property Information, 1921-1948

Subseries 18.12, Miscellaneous Materials, 1929-1977

Series 19, Personnel Records, circa 1889-2001, are arranged into eight groupings within eight boxes. The groupings are employee card files, photographs, Ayer alumni, biographies, speeches, recollections, oral histories, and miscellaneous. Typed manuscript of book A Copy Writer Speaks by George Cecil, NW Ayer, Incorporated copy head 1920s-1950s

Subseries 19.1, Employee card files, circa 1892-1915; 1929-1963, consists of index cards with the name, age, job title, date and wage increases, date of hire/fire, as well as remarks about the employee's service and/or reasons for seeking or leaving the job. Materials are arranged alphabetically by the last name of the employee within three boxes.

Subseries 19.2, Photographs, circa 1924-1984, undated, are housed in two boxes. The photographs grouped together by subjects i.e. personnel, company events, Ayer buildings, and miscellaneous. This grouping primarily consists of personnel photographs. Includes a glass plate negative dated 1924 of NW Ayer.

Subseries 19.3, Ayer Alumni, circa 1989-98, include employees who have left Ayer. There is a listing of Ayer "graduates" and their current job. Emeritus, Ayer's alumni newsletter 1989-1996, makes up the majority of materials in this grouping. The newsletter keeps the alumni up to date with the happenings of Ayer and what has become of former Ayer employees. Emeritus is a quarterly newsletter devoted to the activities, thoughts and feelings of Ayer alumni a body of people who consists of retirees and former employees.

Subseries 19.4, Biographical Information, circa 1889-1994, undated, prominent members of Ayer's operations had biographical sketches completed of them. This was true for the bio sketches of Robert Ervin, Louis T. Hagopian, and George A. Rink. There is a substantial file on Dorothy Dignam ("Mis Dig"), a leading woman in the advertising world from the 1930s to the 1950s. Also of interest is a video ("The Siano Man") compiled by Ayer employees to commemorate Jerry Siano's retirement from Ayer in 1994. The series is arranged alphabetically by last name.

Subseries 19.5, Speeches, circa 1919-1931; 1975, contains speeches made by Wilfred W. Fry and Neal W. O'Connor. Wilfred W. Fry had various speaking engagements connected with Ayer. Contained in this group is a sampling of his speeches from 1919 to 1931. Neal O'Connor's speech "Advertising: Who Says It's a Young People's Business" was given at the Central Region Convention for the American Association of Advertising Agencies in Chicago on November 6, 1975. The speeches are arranged alphabetically by the speaker's last name.

Subseries 19.6, Recollections, 1954-1984, undated, are arranged alphabetically by last name. These are recollections from Ayer employees about the company and its advertisements. Some recollections are specifically about certain types of advertisements, like farm equipment while others reflect on F. W. Ayer and the company.

Subseries 19.7, Oral History Interview Transcripts, 1983-1985; 1989-1991, include interviews with key NW Ayer personnel, conducted by Ayer alumnae Howard Davis, Brad Lynch and Don Sholl (Vice President creative) for the Oral History Program. The materials are arranged alphabetically by the last name of the interviewee.

Subseries 19.8, Oral History Interview Audio Tapes, 1985-1990, include interviews on audiotape the materials are arranged alphabetically by the last name of the interviewee.

Subseries 19.9, Internal Communications, 1993-1999, includes information sent to employees relating to retirements, management changes, awards won by the company, promotions, potential new accounts, free items, grand opening of Ayer Café, donation events, sponsorship programs, holiday schedules, discounts for employees from clients, Ayer joins MacManus Group.

Subseries 19.10, General Materials, 1940; 1970, includes agency directory entry including a list of the employees, 1970s, annual banquet program for the Curfew Club May 22, 1940 a group formed by the Philadelphia employee in 1938. It sponsored numerous sports, social and educational activities. Groups were formed in public speaking, music appreciation and a series of talks on Monday evenings title the modern woman. The front page was a series of talks for general interest. A list of officers, 1991, Twenty five year club membership, 1973 December 1, List of NW Ayer graduates, 1970, List of Officers, 1991 May 31, Obituary for Leo Lionni, 1999 October 17, List of photographers of advertisements, 2001

Series 20, Background and History Information, 1817-1999, undated includes a chronology, 1817-1990, quick reference timeline, 1848-1923, loose pages from a scrapbook containing examples of correspondence, envelopes, advertisements dating from 1875-1878; slogans coined by NW Ayer & Sons, Incorporated, 1899-1990, history of management, 1909-1923, articles and photographs about the building and art galleries, 1926-1976, publications about the Philadelphia building, 1929, pamphlet relating to memories of NW Ayer & Sons, Incorporated, 1930s-1950s, television history, 1940-1948, Article about the history of the company, 1950 January, pocket guide, 1982, AdWeek reports about standings for advertising agencies, information relating to Human Contact which is NW Ayer's Information relating to Human Contact, undated which is their philosophy on advertising.

Series 21, Materials Created by other Advertising Agencies, 1945-1978, undated, consists of print advertisements collected by Ayer from other major advertising companies. The companies include Doyle Dane Bernback, Incorporated, Leo Burnett Company, Grey Advertising Agency, D'Arcy Ad Agency, Scali, McCabe, Sloves, Incorporated and Erwin Wasey Company. The materials are arranged in alphabetical order by client and include products from Ralston Purina and Van Camp (Chicken of the Sea), Kellogg, American Export Lines and No Nonsense Fashions.

Series 22, 2010 Addendum of Print Advertisements, circa 1879s-1999, undated, includes material given to the Archives Center in 2010. It is organized into seventy one oversized boxes and contains proofsheets of print advertisements for select Ayer clients. These are arranged alphabetically by client name and include substantial quantities of materials from American Telephone &Telegraph (1945-1996), Bahamas Ministry of Tourism (1967-1987), Carrier (1971-1981), Citibank (1973-1991), DeBeers (1940s-1960s and1990s), Electric Companies Advertising Program [ECAP] (1942-1970s), General Motors (1989-1998), J.C. Penney (1983-1986), Newsweek (1966-1975), and Proctor and Gamble (1980s-1890s). There are also numerous other clients represented by smaller quantities of materials.

Subseries 22.1, Print Advertisements, 1930-1990, undated

Subseries 22.2, Print Advertisements on Glass Plate Negatives, 1879-1881, undated, include Cannon towels, Cheny Brothers silks, Cornish & Company organs and pianos, Enterprise Manufacturing Company, 1879 sad iron, an ad from Harper's Weekly 1881 for ladies clothing, Ostermoor & Company mattresses, Pear's soap, Porter's cough balsam, Steinway pianos.

Series 23, Microfilm of Print Advertisements, circa 1908-1985, consists of three boxes of printed advertisements for the American Telephone and Telegraph Company. Some of the same advertisements might also be found in series two, three and four.

Arrangement:

The collection is arranged into twenty-three series.

Series 1: Scrapbooks of Client Print Advertisements, circa 1870-1920

Series 2: Proofsheets, circa 1870-1930

Series 3: Proofsheets, circa 1920-1975

Series 4: 2001 Addendum, circa 1976-2001

Series 5: Billboards, circa 1952-1956

Series 6: Audiovisual Materials

Series 7: Radio and Television Materials, 1933-1993, undated

Series 8: Chicago Office Print Advertisements, 1954-1989

Series 9: Los Angeles Office Materials, 1950s-1987

Subseries 9.1: Printed Advertisements, 1977-1987

Subseries 9.2: Personnel Files, 1950s-1970s

Series 10: Foreign Print Advertisements, 1977-1991, undated

Series 11: Cunningham & Walsh Incorporated Materials, 1915-1987, undated

Subseries 11.1: Printed Advertisements, 1915-1987

Subseries 11.2: Radio and Television Advertisements, 1963-1967

Subseries 11.3: Company Related Materials, 1962-1986, undated

Series 12: Hixson & Jorgensen Materials, 1953-1971, undated

Series 13: Newell-Emmet, 1942-1957

Series 14: House Print Advertisements, 1870-1991

Series 15: Scrapbooks, 1872-1959

Series 16: Publications, 1849-2006

Subseries 16.1: House Publications, 1876-1994

Subseries 16.2: Publications about NW Ayer, 1949-1995

Subseries 16.3: General Publications about Advertising, 1922-2006

Subseries 16.4: Publications about other Subjects, 1948-1964

Series 17, Business Records, circa 1885-1990s

Subseries 17.1: Contracts, 1885-1908, undated

Subseries 17.2: General Client Information, 1911-1999, undated

Subseries 17.3: Individual Client Account Information, 1950s-1990s, undated

Subseries 17.4: Potential Clients, 1993

Subseries 17.5: Financial Records, 1929-1938

Series 18: Legal Records, circa 1911-1984

Subseries 18.1: Advertising Service Agreements, 1918-1982

Subseries 18.2: Bylaw Materials, 1969-1972

Subseries 18.3, Copyright Claims, 1962-1969

Subseries 18.4: Correspondence, 1928-1933

Subseries 18.5: International Office Correspondence, 1947-1948

Subseries 18.6: Dissolution of Trusts, 1934-1937

Subseries 18.7: Stock Information, 1934-1974

Subseries 18.8: Agreements between Partners, 1911-1916

Subseries 18.9: Incorporation Materials, 1929-1977

Subseries 18.10: Certificates of Reduction of Capital, 1937; 1975

Subseries 18.11: Property Information

Subseries 18.12: Miscellaneous Materials, 1929-1977

Series 19: Employee Materials, circa 1889-2001

Subseries 19.1: Employee Card files, circa 1892-1915; 1929-1963

Subseries 19.2: Photographs, circa 1924-1984, undated

Subseries 19.3: Alumni Publications, circa 1989-1998

Subseries 19.4: Biographical Information, circa 1889-1994

Subseries 19.5: Speeches, circa 1919-1931; 1975

Subseries 19.6: Recollections, 1954-1984, undated

Subseries 19.7: Oral History Interview Transcripts, 1983-1985; 1989-1991

Subseries 19.8: Oral History Audiotapes, 1985-1990

Subseries 19.9: Internal Communications, 1993-1999

Subseries 19.1: General Materials, 1940-2001

Series 20: History and Background Information about the Company, 1817-1999, undated

Series 21: Materials Created by other Advertising Agencies, 1945-1978, undated

Series 22: 2010 Addendum of Print Advertisements, circa 1879s-1990s, undated

Subseries 22.1: Print Advertisements, 1930-1990, undated

Subseries 22.2: Print Advertisements on Glass Plate Negatives, 1879-1881, undated

Series 23: Microfilm of Print Advertisements, circa 1908-1985

Biographical / Historical:

Founded in Philadelphia in 1869, NW Ayer & Son is one of the oldest and largest advertising agencies in America. For most of its history, it was the undisputed leader and innovator in the field of advertising. In 1876, NW Ayer & Son pioneered the "open contract", a revolutionary change in the method of billing for advertising which became the industry standard for the next hundred years. NW Ayer pioneered the use of fine art in advertising and established the industry's first art department. It was the first agency to use a full-time copywriter and the first to institute a copy department. The agency relocated to New York City in 1974. During its long history, the agency's clients included many "blue-chip" clients, including American Telephone & Telegraph, DeBeers Consolidated Diamond Mines, Ford Motor Company, Nabisco, R. J. Reynolds and United Airlines. However, in later years, the Ayer's inherent conservatism left the agency vulnerable to the creative revolution of the 1960s and 1970s, the advertising industry restructuring of the 1980s and the economic recession of the early 1990s. The agency was bought out by a Korean investor in 1993. In 1996, NW Ayer merged with another struggling top twenty United States advertising agency, Darcy, Masius, Benton & Bowles, under the umbrella of the McManus Group. Ayer continues to operate as a separate, full-service agency.

Through a series of buyouts and mergers, Ayer traces its lineage to the first advertising agency founded in the United States, a Philadelphia agency begun by Volney Palmer in 1841. Palmer began his career in advertising as a newspaper agent, acting as middleman between newspaper publishers and advertisers across the country. By 1849, Palmer had founded his own newspaper, V. B. Palmer's Register and Spirit of the Press, and had developed a complete system of advertising which included securing advertising space and placing ads in scores of commercial, political, religious, scientific and agricultural journals across the country. Palmer went one step further than the "space jobbers" of the day when he began offering "advertisements carefully drawn for those who have not the time to prepare an original copy." Always an enthusiastic promoter of advertising as an incentive to trade and American economic growth, Palmer promised advertisers that "every dollar paid for advertising in country newspapers will pay back twenty-fold" and encouraged skeptical consumers that "he who wishes to buy cheap should buy of those who advertise." When Palmer died in 1863, the agency was bought by his bookkeeper, John Joy, who joined with another Philadelphia advertising agency to form Joy, Coe & Sharpe. That agency was bought out again in 1868 and renamed Coe, Wetherill & Company. In 1877, Coe, Wetherill and Company was bought out by the newly formed NW Ayer & Son.

Francis Wayland Ayer was an ambitious young schoolteacher with an entrepreneurial streak. Having worked for a year soliciting advertisements on a commission basis for the publisher of the National Baptist weekly, Francis Ayer saw the potential to turn a profit as an advertising agent. In 1869, Ayer persuaded his father, Nathan Wheeler Ayer, to join him in business, and with an initial investment of only $250.00, NW Ayer & Son was born. Notwithstanding a smallpox epidemic in Philadelphia in 1871 and the general economic depression of the early 1870s, the agency flourished. The senior Ayer died in 1873, leaving his interest in the agency to his wife, but Francis W. Ayer bought her out, consolidating his interest in the company's management. In 1877, with Coe, Wetherill & Company (the successor to Palmer's 1841 agency) on the verge of bankruptcy and heavily indebted to Ayer for advertising it had placed in Ayer publications, Ayer assumed ownership of that agency. Thus did NW Ayer lay claim to being the oldest advertising agency in the country.

Both Nathan Wheeler and Francis Wayland Ayer began their careers as schoolteachers, and one of their legacies was a commitment to the cause of education: correspondence schools and institutions of higher learning were historically well-represented among Ayer clients. Just after World War I, the agency was heralded as "co-founder of more schools than any citizen of this country" for its conspicuous efforts to advertise private schools. Well into the 1960s, an "Education Department" at Ayer prepared advertisements for over three hundred private schools, camps and colleges, representing almost half the regional and national advertising done for such institutions. In fact, to its clients Ayer presented advertising itself as being akin to a system of education. In 1886, Ayer began promoting the virtues of the Ayer way advertising with the slogan, "Keeping Everlastingly at It Brings Success."

The agency's goals were simple: "to make advertising pay the advertiser, to spend the advertiser's money as though it were our own, to develop, magnify and dignify advertising as a business." Initially, Ayer's fortunes were tied to newspapers, and the agency began to make a name for itself as compiler and publisher of a widely used American Newspaper Annual. During the first years, Ayer's singular goal was "to get business, place it [in newspapers] and get money for it"; after several years as an independent space broker, however, Francis Ayer resolved "not to be an order taker any longer." This decision led NW Ayer and Son to a change in its mode of conducting business which would revolutionize the advertising industry: in 1876, Ayer pioneered the "open contract" with Diggee & Conard, Philadelphia raised growers and agricultural suppliers. Prior to the open contract, NW Ayer & Sons and most agencies operated as "space-jobbers," independent wholesalers of advertising space, in which the opportunities for graft and corrupt practices were virtually unlimited. In contrast, the open contract, wherein the advertiser paid a fixed commission based on the volume of advertising placed, aligned the advertising agent firmly on the side of the advertiser and gave advertisers access to the actual rates charged by newspapers and religious journals. The open contract with a fixed commission has been hailed by advertising pioneer Albert Lasker as one of the "three great landmarks in advertising history." (The other two were Lasker's own development of "reason-why" advertising copy and J. Walter Thompson's pioneering of sex appeal in an advertisement for Woodbury's soap.) Although the transition to the open contract did not happen overnight, by 1884, nearly three-quarters of Ayer's advertising billings were on an open contract basis. Since Ayer was, by the 1890s, the largest agency in America, the switch to direct payment by advertisers had a significant impact on the advertising industry, as other agencies were forced to respond to Ayer's higher standard. Just as important, the open contract helped to establish N W Ayer's long-standing reputation for "clean ethics and fair dealing" -- a reputation the agency has guarded jealously for over a century. The open contract also helped to establish Ayer as a full service advertising agency and to regularize the production of advertising in-house. From that point forward, Ayer routinely offered advice and service beyond the mere placement of advertisements. Ayer set another milestone for the industry in 1888, when Jarvis Wood was hired as the industry's first full-time copywriter. Wood was joined by a second full time copywriter four years later, and the Copy Department was formally established in 1900. The industry's first Art Department grew out of the Copy Department when Ayer hired its first commercial artist to assist with copy preparation in 1898; twelve years later Ayer became the first agency to offer the services of a full time art director, whose sole responsibility was the design and illustration of ads.

Ayer's leadership in the use of fine art in advertising has roots in this period, but achieved its highest expression under the guidance of legendary art director Charles Coiner. Coiner joined Ayer in 1924, after graduating from the Chicago Academy of Fine Arts. Despite early resistance from some clients, Coiner was adamant that "the use of outstanding palette and original art forms bring a greater return in readership, in impact and prestige for the advertiser." To this end, Coiner marshaled the talents of notable painters, illustrators and photographers, including N.C. Wyeth and Rockwell Kent (Steinway), Georgia O'Keefe (Dole), Leo Lionni (DuPont), Edward Steichen (Steinway, Cannon Mills), Charles Sheeler (Ford), and Irving Penn (DeBeers). Coiner believed that there was a practical side to the use of fine art in advertising, and his success (and Ayer's) lay in the marriage of research and copywriting with fine art, an arrangement Coiner termed "art for business sake." Coiner's efforts won both awards and attention for a series completed in the 1950s for the Container Corporation of America. Titled "Great Ideas of Western Man" the campaign featured abstract and modern paintings and sculpture by leading U.S. and foreign artists, linked with Western philosophical writings in an early example of advertising designed primarily to bolster corporate image. In 1994, Charles Coiner was posthumously named to the American Advertising Federation's Hall of Fame, the first full time art director ever chosen for that honor.

Coiner and fellow art director Paul Darrow also created legendary advertising with the "A Diamond Is Forever" campaign for DeBeers; ads featured the work of Pablo Picasso, Salvador Dali and other modernist painters. The "A Diamond is Forever" tagline was written in 1949 by Frances Gerety, a woman copywriter at Ayer from 1943 to 1970. In 1999, Ad Age magazine cited "A Diamond is Forever" as the most memorable advertising slogan of the twentieth century.

Coiner also earned respect for his volunteer government service during World War II; he designed the armbands for civil defense volunteers and logos for the National Recovery Administration and Community Chest. As a founding member of the Advertising Council in 1945, Ayer has had a long-standing commitment to public service advertising. In the mid-1980s, Ayer became a leading force in the Reagan-era "War on Drugs". Lou Hagopian, Ayer's sixth CEO, brokered the establishment of the Partnership for a Drug-Free America, a media coalition which generated as much as a million dollars a day in donated advertising space and time to prevent the use and abuse of illegal drugs. Famous names appear among NW Ayer's clientele from the very earliest days of the agency. Retailer John Wanamaker, Jay Cooke and Company, and Montgomery Ward's mail-order business were among the first Ayer clients. The agency has represented at least twenty automobile manufacturers, including Cadillac, Chrysler, Ford, General Motors, Plymouth, and Rolls-Royce. Other major, long-term clients through the years have included American Telephone & Telegraph, Canada Dry, Cannon Mills, Hills Bros. Coffee Company, Kellogg's, R. J. Reynolds, Steinway and Sons, United Airlines, and the United States Army. By the time of Ayer's hundredth anniversary in 1969, some of these companies had been Ayer clients for decades if not generations, and the longevity of those relationships was for many years a source of Ayer's strength.

But the advertising industry began to change in the late 1960s and 1970s, due in part to a "creative revolution." Small advertising agencies won attention with provocative copywriting and art direction that more closely resembled art than advertising. Advances in market research allowed clients to more narrowly tailor their advertising messages to distinct groups of consumers, and this led to a rise in targeted marketing which could more readily be doled out to specialized small agencies than to larger, established firms like NW Ayer & Son. The civil rights and anti-war movements also contributed to increasing public skepticism with the values of corporate America, and by extension, with some national advertising campaigns. Older, more conservative firms like Ayer were hard pressed to meet these new challenges.

About 1970, in an effort to meet these challenges and to establish a foothold on the West Coast, Ayer bought out two smaller agencies--Hixson & Jorgenson (Los Angeles) and Frederick E. Baker (Seattle). The agency relocated from Philadelphia to New York City in 1974 in an attempt both to consolidate operations (Ayer had operated a New York office since the 1920s) and to be closer to the historic center of the advertising industry. Riding the wave of mergers that characterized the advertising industry in the late 1980s and 1990s, Ayer continued to grow through the acquisition of Cunningham & Walsh in 1986 and Rink Wells in 19xx.

During this transitional period, Ayer received widespread acclaim for its work for the United States Army, which included the widely recognized slogan "Be All You Can Be". Ayer first acquired the Army recruitment account in 1967 and with help from its direct marketing arm, the agency was widely credited with helping the Army reach its recruitment goals despite an unpopular war and plummeting enlistments after the elimination of the draft in 1973. Ayer held the account for two decades, from the Vietnam War through the Cold War, but lost the account in 1986 amid government charges that an Ayer employee assigned to the account accepted kickbacks from a New York film production house. Despite Ayer's position as the country's 18th largest agency (with billings of $880 million in 1985), the loss of the agency's second largest account hit hard.

NW Ayer made up for the loss of the $100 million dollar a year Army account and made headlines for being on the winning end of the largest account switch in advertising history to date, when fast food giant Burger King moved its $200 million dollar advertising account from arch-rival J. Walter Thompson in 1987. Burger King must have had drive-thru service in mind, however, and Ayer made headlines again when it lost the account just eighteen months later in another record-breaking account switch. Another devastating blow to the agency was the loss of its lead position on the American Telegraph and Telephone account. Ayer pioneered telecommunications advertising in 1908, when the agency was selected to craft advertising for the Bell System's universal telephone service. Despite valiant efforts to keep an account the agency had held for most of the twentieth century, and for which they had written such memorable corporate slogans as American Telephone &Telegraph "The Voice with a Smile" and "Reach Out and Touch Someone", the agency lost the account in 1996.

After a wave of mergers and acquisitions in the late 1980s, the economic recession of the early 1990s hit Madison Avenue hard, and Ayer was particularly vulnerable. Despite the agency's long history and roster of "blue-chip" clients, Ayer was not known for cutting-edge creative work. Moreover, though the agency had offices overseas, Ayer had never built a strong multinational presence, and many of the smaller international offices were sold during the financial turmoil of the 1980s. This left a real void in the new climate of global marketplace consolidation. By about 1990, earnings were declining (although Ayer was still among the top twenty United States agencies in billings), and the agency was suffering from client defections, high management turnover, expensive real estate commitments and deferred executive compensation deals, all fallout of the high-flying 1980s. This was the atmosphere in 1993, when W.Y. Choi, a Korean investor who had already assembled a media and marketing empire in his homeland, began looking for an American partner to form an international advertising network. Jerry Siano, the former creative director who had recently been named Ayer's seventh CEO, was in no position to refuse Choi's offer of $35 million to buy the now floundering agency. The infusion of cash was no magic bullet, however. Choi took a wait-and-see approach, allowing his partner Richard Humphreys to make key decisions about Ayer's future, including the purging of senior executives and the installation of two new CEOs in as many years.

The agency's downward trend continued with the loss of another longtime client, the DeBeers diamond cartel in 1995. Adweek reported that Ayer's billings fell from $892 million in 1990 to less than $850 million in 1995. Several top executives defected abruptly, and the agency failed to attract major new accounts. Ayer was facing the loss not merely of revenue and personnel, but the loss of much of the respect it once commanded. Ayer remained among the twenty largest U.S. agencies, but an aura of uncertainty hung over the agency like a cloud. A new CEO was appointed, and Mary Lou Quinlan became the agency's first woman CEO in 1995. A year later, Ayer and another struggling top twenty agency, D'arcy, Masius, Benton & Bowles, combined as part of the McManus Group of companies. In 1998, the McManus Group had worldwide billings of more than $6.5 billion.

Under the McManus Group, Ayer was able to expand its international operations and begin to rebuild a stronger global presence. Several important new clients were won in 1997 and 1998, including Avon, General Motors, Kitchenaid, several Procter & Gamble brands and, most notably, Continental Airlines worldwide accounts. Born in the nineteenth century, Ayer may be one of a very few advertising agencies to successfully weather the economic and cultural transitions of both the twentieth and twentieth first centuries. Ayer was eventually acquired by the Publicis Groupe based in Paris, France which closed down the N.W. Ayer offices in 2002.

Related Materials:

Materials in the Archives Center

Warshaw Collection of Business Americana (AC0060)

Hills Bros. Coffee Incorporated Records (AC0395)

Provenance:

The collection was donated by N W Ayer ABH International, April 15, 1975 and by Ayer & Partners, October 30, 1996.

Restrictions:

The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.

Rights:

Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

Advertising agencies  Search this

advertising  Search this

Genre/Form:

Business records -- 1840-2000

Interviews -- 1980-2000

Oral history -- 1980-1990

Print advertising

Proof sheets

Proofs (printed matter)

Scrapbooks -- 1840-1990

Trade literature

Tear sheets

Advertisements

Citation:

NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History

Identifier:

NMAH.AC.0059

See more items in:

N W Ayer Advertising Agency Records

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8920ed035-d211-4a58-9047-b31fa79464bd

EDAN-URL:

ead_collection:sova-nmah-ac-0059