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Association of Hispanic Advertising Agencies Collection

Creator:
Sunshine, Sara  Search this
Spanish Advertising and Marketing Service (creator)  Search this
Association of Hispanic Advertising Agencies  Search this
Extent:
3.5 Cubic feet (3 boxes)
Type:
Collection descriptions
Archival materials
Storyboards
Video recordings
Posters
Photographs
Advertisements
Audio cassettes
Clippings
Date:
1962 - 2000
Summary:
The Association of Hispanic Advertising Agencies Collection includes advertisements, research, and publications produced by SAMS (Spanish Advertising and Marketing Service), which was founded by Luis Diaz Albertini in 1963.
Scope and Contents:
The collection documents the work of SAMS (Spanish Advertising and Marketing Service). It contains advertising campaign materials such as print advertisements, storyboards, proofs of print advertisements, point of purchase advertisements, audio recordings of radio advertisements, and video footage of television commercials. SAMS created advertising for manufacturers of tobacco, movies, cosmetics, watches, toothpaste, cleansers, food products, and alcoholic beverages, to name a few. SAMS was founded during a time in which the "Spanish speaking" consumer was of growing significance in the American market, and American advertisements increasingly catered to and targeted this audience.

The collection contains extensive explanatory notations written by Sara Sunshine, a Cuban immigrant, who created advertising print, audio, and visuals from the 1960s to 1990s and founder of the co-founder of Spanish Advertising and Marketing Services, the nation's first Latino ad agency.
Arrangement:
The collection is divided into seven series.

Series 1: Storyboards and Scripts, 1970-1995

Series 2: Advertisements, 1962-1974

Series 3: Publications, 1976-1988

Series 4: Marketing Research, 1962-1984

Series 5: Packaging, 1962

Series 6: Ephemera, 1980-1989

Series 7: Audiovisual Materials
Biographical / Historical:
Luis Diaz Albertini founded SAMS (Spanish Advertising and Marketing Service) in 1963. Sara Sunshine was the head copywriter and art executive. The agency had a staff of just four employees. It was the first full-service Spanish language advertising agency in the United States. In 2007, the Association of Hispanic Advertising Agencies was formed. Among its goals was preserving the industry's past and preserving the history of Hispanic advertising. The first archival collection they accepted was the records of SAMS. Originally housed at the University of Maryland, it was transferred to the National Museum of American History in 2015.
Related Materials:
Materials at the Archives Center

Goya Foods, Inc. Records (AC0694)
Provenance:
Donated to the Archives Center in 2015 by the Association of Hispanic Advertising Agencies, through Horacio Gavilan.
Restrictions:
Collection is open for research.
Rights:
Reproduction restricted due to copyright or trademark. Contact the Archives Center for details.
Topic:
Advertising executives -- 1950-2000  Search this
Advertising agencies -- 1950-2000  Search this
Television advertising -- 1950-2000  Search this
advertising -- History -- 1950-2000  Search this
Advertising campaigns -- 1950-2000  Search this
Minorities in advertising -- 1950-2000  Search this
Marketing -- 1950-2000  Search this
Genre/Form:
Storyboards
Video recordings -- 1950-2000
Posters -- 1950-2000
Photographs -- 1950-2000
Advertisements -- 1950-2000
Audio cassettes -- 1950-1990
Clippings -- 1950-2000
Citation:
Association of HIspanic Advertising Agencies Collection, 1962-1995, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1343
See more items in:
Association of Hispanic Advertising Agencies Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1343
Online Media:

Ronald S. Korda Collection of Sports and Trading Cards

Creator:
Korda, Ronald S., -1996  Search this
Korda, Catherine  Search this
Extent:
57 Cubic feet (259 boxes, 1 oversized folder)
Type:
Collection descriptions
Archival materials
Programs
Posters
Stickers
Collecting cards
Albums
Baseball cards
Date:
1952-1996
Summary:
Sports and trading cards, 1952-1996, amassed by card collector Ronald S. Korda. The sports cards are subdivided by sport. Baseball cards, (1952-1996), comprise the vast majority of the sports cards, while football (1968-1996) and hockey (1968-1996) are the two next largest subseries. There are lesser quantities of cards for basketball, and only a few each for all other sports, such as racing, skiing, etc. Non-sports cards cover a large variety of popular culture topics, including motion pictures, television programs, popular music, toys, games, cars and trucks, comics, fantasy art, and many other subjects. Some ephemeral items are also included in the collection, such as sticker albums, posters and programs
Scope and Contents:
This collection is divided into two main series, Series I, Sports; and Series II, Non-Sports.

Series I, Sports, comprises more than 90% of the collection. Within Series I, the collection is divided into seven subseries:

Subseries A: Baseball;

Subseries B: Football;

Subseries C: Hockey;

Subseries D: Basketball;

Subseries E: Other Sports;

Subseries F: Sports programs, schedules and other paper ephemera; toys, souvenirs and novelty items;

Subseries G: Sports card packaging.

Subseries A is the largest, with baseball cards making up approximately 70% of the entire Korda collection. Within the first three subseries, the cards are further subdivided into cards in sets, which are sleeved, and cards in packs, which are stored in card-sized boxes. Subseries D and E are in packs only. Both cards in sets and in packs have been arranged alphabetically by manufacturer, and thereunder, chronologically. Within sets, cards are arranged in numerical order by card number. In cases where, for baseball cards, titles of sets were unclear or ambiguous, the reference book Sports Collector's Digest's Standard Catalog of Baseball Cards (which in this finding aid will be referred to as Standard Catalog) was used to determine how card sets should be titled. Likewise, in the rare cases in which cards were not numbered within sets, the order used was that given in Standard Catalog. In the case of football and hockey, Beckett's Football Card Monthly and Beckett's Hockey Card Monthly were used as reference guides.

Series II: Non-Sports, is arranged into twenty three subseries:

Subseries A: Mass Media and Entertainment

Subseries B: Education

Subseries C: Comic Books and Strips

Subseries D: Toys and action figures

Subseries E: Literature

Subseries F: Automotive Themes

Subseries G: Crime and Law Enforcement

Subseries H: Military Topics

Subseries I: Biography

Subseries J: Fine Arts

Subseries K: Adult Themes

Subseries L: Beauty Contests

Subseries M: Video Games

Subseries N: Parodies

Subseries O: Product Advertising

Subseries P: Fantasy Art

Subseries Q: Monsters

Subseries R: Card Games

Subseries S: Stickers, patches and tattoos

Subseries T: Toys, games, puzzles, post cards and posters

Subseries U: Pogs, caps and gum wrappers

Subseries V: Oversize of above topics

Subseries W: Non-card items, relating to above topics

Subseries 1, Mass media and entertainment, is the largest of the non-sports categories, comprising movies, television and music. Other subseries are similarly subdivided. Unlike the majority of the sports cards, the non-sports cards are stored in small, card-sized cartons, which have been assigned the letters A through DD, and are stored in 4 Paige boxes and 1 DB. They are listed here according to titles of packs.
Arrangement:
The collection is divided into two series.

Series 1: Sports

Series 2: Non-sports
Biographical note:
Ronald Korda, an employee of NBC television and a man of modest, middle class means, began assembling his card collection in childhood after receiving a pack of cards as a party favor. After that initial inspiration, he began his collecting hobby which was his passion until his death in March, 1996. In the early years of his hobby, he collected baseball cards, later expanding to other sports as well as cards on diverse popular culture topics. Among these topics are films, television, popular music, science and nature, comics and magazines, toys and action figures, games, and products, and in addition to cards, there are stickers, sticker albums, tattoos, gum wrappers, puzzles, games and other novelty items. Numerous foreign issues are included. He amassed his collection by attending cards and collectibles shows and seeking out reputable dealers, and by purchasing factory sets when they became available. He was selective and careful, and in the case of the sports cards, succeeded in acquiring complete sets of virtually every series which he collected. (With the non-sports cards, he tended to collect samples rather than entire sets.) This thoroughness is what makes this collection rare and possibly unique among any card collections in public or private hands. With few exceptions, there are no cards missing, and virtually all are in mint or near mint condition. The Kordas could have sold their collection for a fortune, but felt it important that the collection stay together as a unit. Mr. Korda, in an emotional article entitled "Collections Should Live Forever" written for Baseball Hobby News, referred to his collection as "my card family" and expressed the fear that the family would be split up after he died. He approached the Smithsonian late in 1995. Just days before the Archives Center was to acquire the collection, Mr. Korda died. Finalization of his gift was completed by his wife.
History:
Although baseball and other trading cards date back to the nineteenth century, with some of the earliest accompanying packages of tobacco, they gained great popularity during the Depression with the advent of the bubble gum card. In the post-World War II years, and especially during the prosperous decade of the 1950s, they began to enjoy tremendous popularity, as the technology for producing them improved. The market rapidly expanded, and cards for other sports and other topics became popular, just as competition among manufacturers was heating up. The earliest trading cards accompanied packs of tobacco, but were eventually used to advertise gum, cookies, soft drinks, baked goods, hot dogs, and numerous other products. Card manufacturers, such as Topps, changed card formats with each new set, varying the presentation of statistics, vertical and horizontal orientation, use of action shots, candid shots and portraits, and inclusion of puzzles, games, fold-outs, and other novelties. They also added new features, such as trivia questions, cartoons, and holograms. As the hobby has changed, so have trading cards. Today's glossy, high-tech trading cards bear little resemblance to the tobacco cards of the 19th century or even to the cards produced during the "golden age" of cards in the 1950s. This collection represents a very diverse sampling of the card hobby from the 1950s to the 1990s.
Separated Materials:
Some card packaging was transferred to the Museum's Division of Cultural History.

add accession numbers
Provenance:
The entire collection was donated to the Archives Center in April, 1996 by Mr. Korda's widow, Catherine Korda. Some of the card packaging was transferred by the Archives Center to the Division of Cultural History.
Restrictions:
Collection is open for research.

Use of this collection by researchers requires compliance with security procedures more stringent than those required for other collections in the Archives Center. This is due to the high value and rarity of some of the items in this collection. Autographed items, and cards valued at higher than $300 by Standard Catalog and Beckett's are stored separately, and may be seen only with special permission from the Reference Archivist, and then only in cases (such as photography or scanning) where it is deemed a necessity.

Color photocopies have been placed in sleeves where these items would normally be stored. When using card boxes, only six at a time may be requested from the Reference Archivist, and unlike other collections, may not be reserved in advance (i.e., on each separate research visit, a researcher must request boxes only for that visit.)

Card sleeves may be taken out of the binders for photocopying only with the permission and the supervision of the Reference Archivist. Cards may not be taken from sleeves, except with the permission and supervision of the Collection Specialist. This may involve making advance arrangements with the Collection Specialist. These procedures are necessary for the preservation of this exceptional collection in perpetuity.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Popular music  Search this
Popular culture  Search this
Sports -- Collectibles  Search this
Sports -- 1950-2000  Search this
Sports cards  Search this
Television programs  Search this
Football cards  Search this
Television personalities  Search this
Collectibles  Search this
Football  Search this
Collectors and collecting  Search this
Basketball  Search this
Baseball players  Search this
Cards  Search this
Basketball cards  Search this
Baseball  Search this
Hockey players  Search this
Motion pictures  Search this
Football players  Search this
Hockey  Search this
Genre/Form:
Programs -- Sports
Posters -- 20th century
Stickers
Collecting cards
Albums
Baseball cards -- 1950-2000
Baseball cards
Citation:
Ronald S. Korda Collection of Sports and Trading Cards, 1952-1996, Archives Center, National Museum of American History. Gift of Catherine Korda.
Identifier:
NMAH.AC.0545
See more items in:
Ronald S. Korda Collection of Sports and Trading Cards
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0545
Online Media:

Cosmos Andrew Sarchiapone papers

Creator:
Sarchiapone, Cosmos Andrew, 1931-2011  Search this
Names:
Parsons School of Design -- Faculty  Search this
Push Pin Studios  Search this
School of Visual Arts (New York, N.Y.) -- Faculty  Search this
Arbus, Diane, 1923-1971  Search this
Cage, John, 1912-1992  Search this
Glaser, Milton  Search this
Hay, Alex  Search this
Huebler, Douglas  Search this
Israel, Marvin  Search this
Johnson, Ray, 1927-  Search this
Kelly, Ellsworth, 1923-  Search this
Scull, Robert C.  Search this
Sonneman, Eve  Search this
Extent:
49.2 Linear feet
0.367 Gigabytes
Culture:
New York (State)--New York City--Photographs  Search this
Type:
Collection descriptions
Archival materials
Gigabytes
Drawings
Ephemera
Illustrations
Music
Photocopies
Photographs
Posters
Prints
Sketchbooks
Sound recordings
Video recordings
Date:
circa 1860-2011
bulk 1940-2011
Summary:
The papers of New York City photographer, conceptual artist, and musical composer Cosmos Sarchiapone measure 49.2 linear feet and 0.367 GB and date from circa 1860-2011, with the bulk of the materials dating from 1940-2011. The collection includes biographical material and personal business records; correspondence; extensive writings, including written and recorded music compositions; teaching files; printed material and published sound and video recordings; photographic material; artwork; artifacts; and unpublished sound recordings and born-digital material. Highlights of the collection are more than 40,000 photographic images documenting New York's avant-garde art scene of the 1970s, along with celebrity parties, concerts, exhibition openings and other occasions in the art, music, and theater world. Extensive and somewhat rare printed materials offer users a visual chronical of the downtown art world in the form of posters from the 1970s, including a number of Milton Glaser's, and hundreds of exhibition announcements, theater programs, and playbills.
Scope and Contents:
The papers of New York City photographer, conceptual artist, and musical composer Cosmos Sarchiapone measure 49.2 linear feet and 0.367 GB and date from circa 1860-2011, with the bulk of the materials dating from 1940-2011. The collection includes biographical material and personal business records; correspondence; extensive writings, including written and recorded music compositions; teaching files; printed material and published sound and video recordings; photographic material; artwork; artifacts; and unpublished sound recordings and born-digital material. Highlights of the collection are more than 40,000 photographic images documenting New York's avant-garde art scene of the 1970s, along with celebrity parties, concerts, exhibition openings and other occasions in the art, music, and theater world. Extensive and somewhat rare printed materials offer users a visual chronical of the downtown art world in the form of posters from the 1970s, including a number of Milton Glaser's, and hundreds of exhibition announcements, theater programs, and playbills.

Biographical material and personal business records include address books, calendars, legal paperwork, life documents, resumes, and other material. Correspondence is both personal and professional in nature. Personal correspondence is between Cosmos and friends, family, and pen pals. Professional correspondence is with curators, publishers, and estates and mostly concerns Cosmos's artwork, photographs, or objects he lent for exhibition or publication.

Writings include general writings and notes, including a book layout for a book never realized; fifteen notebooks containing Cosmos's writings about projects, dreams, and miscellany; music compositions in both written form and on sound recordings; and scattered writings by others, including manuscripts and theater scripts.

Teaching files document photography courses taught by Cosmos at the School of Visual Arts in 1974-1976, and the Parsons School of Design in 1980.

Printed materials and commercially published sound and video recordings in the collection are extensive and reflect Cosmos's unique interests and inspirations, and his tendency to save and collect material discarded or rejected by others. There are books and periodicals featuring Cosmos's work, annotated by Cosmos, or of special significance to Cosmos. There is also a list of books in Cosmos's library. Some of the periodicals concern Push Pin Studios and Milton Glaser. There is a large group of ephemera, such as announcements, catalogs, press releases, programs, playbills, posters, and assorted items covering several decades of New York exhibitions, events, concerts, and performances. There are posters for exhibitions, events, performances, film screenings, and concerts. Some of the clippings and other ephemera may have been removed from scrapbooks or other compilations, and some remain collated and mounted on mat board. Some of the printed materials may have been used by Cosmos as source materials.

Photographic material makes up a significant portion of the collection (14.5 linear feet), and illustrates the breadth of Cosmos's documentation of New York City, capturing the avant-garde art and theater worlds, the people and streets, self-portraits, and numerous other subjects. There are images of named people and people at parties, of exhibitions and performances, of New York City streets and buildings, of a more personal and family nature, of artwork, and of miscellaneous subjects. There are also collected photographs, some of which are vintage. There is a large group of unidentified and unsorted negatives, slides, and contact sheets. Where they existed, labeling and descriptive notes have been preserved with the unidentified materials.

Artwork is also quite extensive (10.5 linear feet) and found in a variety of genre, format, and media. There is also a small subseries of artwork by others. One group of artwork consists of titled or named art projects and series, often executed in the form of series that spanned decades. This group includes Cosmos's Reciprocal project that incorporated his photographic work. For this project, he would photograph notable figures, including John Cage, Robert Scull, and others, and ask them to photograph him. There are also several folders of Cosmos's work focusing on photographer Diane Arbus.

A group of artwork identified as "compilations" consist primarily of photocopies of compiled presentations of documents, photographs, fragments, writings, drawings, printed materials and ephemera, and bits and pieces of Cosmos's titled work. These compilations were prepared by Cosmos for individuals in the art world to whom he was close. The original compilations were then photocopied and presented to the intended receiver. The subseries of compilations contains both originals and photocopied versions that do not always correlate with one another. Also found among the artwork are drawings, illustrations, a few paintings, collages, and sketchbooks by Cosmos. Artwork by others includes an artist book, drawings, a sketchbook, and prints by Milton Glaser, Alex Hay, Douglas Huebler, Marvin Israel, Ray Johnson, Ellsworth Kelly, and Eve Sonneman.

Found within the collection are three dimensional artifacts, including eight cameras and other items Cosmos saved and collected to incorporate into his photographs.

There is a large series of unpublished sound recordings and born-digital material, some of which is clearly identified and labeled, and some of which is unidentified. When known, labeling has been incorporated into the folder titles in the container inventory. Users should note that sound recordings that were clearly identified and associated with other projects were arranged in context with those related materials.

Printed material (series 5), photographic material (series 6), and artwork (series 7), include many photocopies. Cosmos used the photocopy process to make copies of his work to share with others, and as a creative form of art in itself, experimenting with tonality, collage, and the degeneration of images from repeated copying. Photocopies were also made of articles, newspapers, and various source material and ephemera that he collected. Many photocopies have descriptive labeling on the back. For some photographs and projects, photocopies are the only form of documentation located in the collection.
Arrangement:
The collection is arranged as nine series

Series 1: Biographical Material and Personal Business Records, circa 1949-2011 (1 linear foot; Box 1, 44, OV 49)

Series 2: Correspondence, 1940s-2011 (.7 linear feet; Box 1-2)

Series 3: Writings, circa 1947-2000s (4.2 linear feet; Box 2-6, 44, OV 50-51)

Series 4: Teaching Files, 1970s-1980s (1.9 linear feet; Box 6-8, 44, OV 52)

Series 5: Printed Material, Published Sound, Video Recordings, 1894-2000s (8.3 linear feet; Box 8-13, 44-45, OV 53-73, RD 105)

Series 6: Photographic Material, circa 1860-2000s, bulk 1970-2010 (14.5 linear feet; Box 14-26, 46-47, OV 74-80)

Series 7: Artwork, 1947-2000s (10.5 linear feet; Box 27-34, 47-48, OV 81-104)

Series 8: Artifacts, 1960s-2000s (1.5 linear feet; Box 34-35)

Series 9: Sound Recordings and Born-Digital Material, 1950s-2000s (6.6 linear feet; Box 36-43, 0.367 GB; ER01-ER02)
Biographical / Historical:
Cosmos Andrew Sarchiapone (1931-2011) was a documentary photographer, musical composer, and conceptual artist who worked in New York City.

Cosmos Andrew Sarchiapone was named Cosime Sarchiapone at birth, and was also known as Cosmos, Cosmos Savage, and Richard Savage. His parents, Lois and Aldo, had seven children, including twins Cosmos and Damian. Born in Manhattan, Cosmos graduated from the La Guardia High School of Music and Art in New York City in 1948 and from Syracuse University in 1958 with a concentration in music composition and studio art. After college, he studied musical composition with John Cage at the New School in 1961, art history with Meyer Schapiro at Columbia University from 1963-1965, illustration with Marvin Israel from 1966-1971, design with Milton Glaser from 1968-1973, and photography with Diane Arbus from 1970-1971. He taught photography at the School of Visual Arts from 1974-1976, and at Parsons School of Design in 1980. In the early 1970s, he led experimental theater workshops at Columbia-Barnard University.

Between 1968-1969, Cosmos worked with Milton Glaser and Seymour Chwast at their Push Pin Studios, a graphic design and illustration studio.

Sometime between the late 1960s and the early 1970s, Cosmos began photographing New York City, capturing the art and theater worlds, the people and streets, self-portraits, and numerous other subjects. As a freelance photographer for New York magazine (founded by Milton Glaser) and other mass-market publications, Cosmos photographed Andy Warhol and his circle, Halloween parties at the Waldorf, the Rev. Sun Myung Moon convention, the Jesus Joy Jubilee at Carnegie Hall, the Beat Poets' reunion and private parties attended by Hollywood actors and directors, often capturing the overlapping worlds of art, movies and music. Cosmos's photographs have been published in numerous books and publications. His work was featured in several exhibitions in the 1970s, including shows at the Jamie Gallery, the Fine Arts Building, and the Baltimore Museum of Art. But he created the bulk of his work for himself and much of it remains unpublished.

Throughout the 1970s, Cosmos documented the avant-garde art scene in New York City. He captured performances at The Kitchen and La Mama, the offices of New York magazine and Push Pin Studios, Tom O'Horgan's Broadway and Off-Broadway productions, and much more. He photographed performances and installations at 112 Greene Street in SoHo, an interdisciplinary art space that nurtured the experiments of a number of now significant American artists, dancers and musicians, including Chris Burden, Vito Acconci, Suzanne Harris and Phillip Glass, all of whom were photographed by Cosmos. He also photographed numerous images of 112 Greene Street's sister space, Matta-Clark's FOOD, an artist-run eatery at the corner of Prince and Wooster Streets where exotic meals were offered up as both performance art and nourishment. Cosmos used his camera as a way to get close to artists he admired, including Diane Arbus, Milton Glaser, and Marvin Israel.

According to Milton Glaser, "Cosmos was a brilliant photographer who was never without a camera….He was always everywhere. In terms of documentation of that period, there was no one like him."

Cosmos often incorporated aspects of his photography into conceptual art pieces, including two serial works that Cosmos made from fragments of Diane Arbus' discarded photographs, transforming her iconic work. Many of Cosmos's conceptual art pieces often took the form of a series, and were continuously revisited. In Reciprocal, Cosmos photographed figures—including those he admired like John Cage, Meyer Schapiro, Robert Scull, and others—then asked each to photograph him. Many of Cosmos's art projects were based in photographic documentation of his "performances", as in Sheet Music, where he is seen tearing a white sheet outside Bloomingdale's during the 'white sale.' Cosmos's convictions about smoking, its hazards, and the nefarious actions of tobacco companies led to several related projects, among them, Photo Arrest, where Cosmos captured on camera people smoking illegally in hospitals, classrooms, grocery stores, and elevators.

Cosmos created scores for plays and dance performances, including Churchyard by the Paul Taylor Dance Company in 1970, and numerous Off-Off Broadway theater productions in the 1960s. He wrote an opera, Vox Humana #3. The opera is about three heroines of history: Antigone, Joan of Arc, and Patty Hearst, and synthesizes a variety of media, including music composition, stage direction, and video (Patty Hearst in Chains), into a four hour performance that was staged at La Mama in 1976 and The Kitchen in 1977.

Cosmos lived at Westbeth Artists' Community from 1970-2011, but had largely withdrawn from the world by the 2000s. Cosmos Sarchiapone died in 2011.
Provenance:
Donated to the Archives of American Art in 2015 by Tom Sarchiapone, Cosmos Sarchiapone's brother, via Catherine Morris, curator and friend of Cosmos.
Restrictions:
Use of original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center. Contact Reference Services for more information.

Use of archival audiovisual recordings with no duplicate copy requires advance notice.
Rights:
The Cosmos Andrew Sarchiapone papers are owned by the Archives of American Art, Smithsonian Institution. Literary rights as possessed by the donor have been dedicated to public use for research, study, and scholarship. The collection is subject to all copyright laws.
Topic:
Art -- New York (State) -- New York  Search this
Art -- Study and teaching  Search this
Composers--New York (State)--New York  Search this
Conceptual art  Search this
Conceptual artists--New York (State)--New York  Search this
Music--New York (State)--New York  Search this
Photographers -- New York (State) -- New York  Search this
Photography -- Study and teaching  Search this
Photography--New York (State)--New York  Search this
Theater--New York (State)--New York  Search this
Genre/Form:
Drawings
Ephemera
Illustrations
Music
Photocopies
Photographs
Posters
Prints
Sketchbooks
Sound recordings
Video recordings
Citation:
Cosmos Andrew Sarchiapone papers, circa 1860-2011, bulk 1940-2011. Archives of American Art, Smithsonian Institution.
Identifier:
AAA.sarccosm
See more items in:
Cosmos Andrew Sarchiapone papers
Archival Repository:
Archives of American Art
EDAN-URL:
ead_collection:sova-aaa-sarccosm
Online Media:

Evan Rangeloff Collection of Punchboards and Liggett & Myers Tobacco Sales Materials

Manufacturer:
Liggett & Myers Tobacco Company.  Search this
Collector:
Rangeloff, Evan  Search this
Extent:
3.5 Cubic feet (9 boxes)
Type:
Collection descriptions
Archival materials
Business records
Photographs
Correspondence
Date:
circa 1910-1991
Scope and Contents:
The collection includes thirty-eight punchboards, all unpunched and in very good to excellent condition, and featuring a range of products and imagery. The collection also includes two punchboard manufacturers' catalogs from the 1940s, which detail the money-making opportunities for jobbers and retailers.

The collection also contains correspondence, employment forms, promotional literature, photographs and sales training literature from Evan "Ding" Rangeloff=s early career as a sales representative and regional sales manager for Liggett & Myers Tobacco Company. Of particular interest are sales training manuals which explore the psychology of selling in the 1950s, manuals which detail sales cigarette marketing strategies at military bases and on Indian reservations, and materials relating to Liggett & Myers sponsorship of Formula One car racing in the 1970s.
Arrangement:
Series 1: Business Records, circa 1954-1991

Series 2: Photographs, circa 1920-1970

Series 3: Sales Training Literature, circa 1955-1957, 1974, 1979

Series 4: Punchboards, circa 1910-1970
Historical:
During and after his employment as a salesman and regional sales manager with Liggett & Myers Tobacco Company in Duluth, Minnesota, Mr. Rangeloff began collecting the gambling and sales promotion devices known as punchboards. In 1999-2000, he donated a large and representative selection of punchboards to the Archives Center. The term "punchboard" (or in some cases "punch board," "push board," "punchcard," or "pushcard") refers to a gambling device popular in the United States from roughly 1910 until 1970. Punchboards could be used for fundraising, sales promotion and gambling--sometimes all at once. Punchboards were typically found in places where men gathered socially, such as bars, pool halls, barber shops, and men's clubs. Punchboards also could be found in beauty parlors, drug stores, and other small retail establishments. With their promise of easy money, punchboards enjoyed great success during the Depression, and continued to enjoy popularity during and after World War II. According to Scarne's Complete Guide to Gambling (New York, N.Y.: Simon and Schuster, 1961), approximately 30 million punchboards were sold between 1910 and 1915. Scarne estimated that 50 million punchboards were sold in 1939 alone, at the peak of their popularity. Punchboard sales declined significantly after WWII, and by the mid-1970s the boards had been outlawed in most states.

Punchboards trace their lineage to 18th century lottery game boards. These handmade boards, with the winning ticket placed by the operator, offered no safeguards against corruption, however, and their misuse may have contributed to the game=s waning popularity. In 1905, C.A. Brewer and C.G. Scannell patented a new version of the traditional game. By 1910, modern manufacturing techniques, including the invention of board stuffing machines and ticket folding machines, contributed to the reinvigoration of the punchboard. The new punchboards were constructed out of cardboard, with a sheet of paper or foil covering both front and back of the board. This covering was intended to prevent the operator from discovering where the winning tickets were or otherwise tampering with the board. Cheap, portable, disposable, and offering a ready vehicle for advertising, punchboards are an exuberant, if ephemeral, expression of 20th century mass culture.

A modern punchboard typically consists of a square or rectangular piece of pressed wood or cardboard (from 2 inch to one inch in thickness) in which hundreds or thousands of holes have been drilled in a regular pattern, then loaded with tiny slips of rolled or folded paper. Each slip of paper had a number or symbol printed on it. Both front and back of the board were covered with a foil or paper seal. The front of the board typically featured some form of attention-getting commercial imagery and a chart listing the winning number or combination of numbers and symbols, along with the prizes or cash amounts to be awarded to the winners. The boards were sold with a metal stylus or "punch" for the players to use.

A player paid the punchboard's operator a set amount of money (typically a nickel, dime, or quarter) for a chance to use a metal stylus to break the seal on the hole of his choice, and punch one of the slips of paper out of the board. If the number or symbols found on the slip of paper matched one of the pre determined winning combinations, the player was awarded the corresponding prize.

Punchboard manufacturers sold the boards blank or preprinted. Blank boards were sold to "jobbers" or salesmen who then added their own imagery or advertisement, and many surviving punchboards feature advertisements for products that were inexpensive and had mass appeal, such as peanuts, candy and cigarettes. Some of these boards offered the advertised product as the prize; these came to be known as prizeboards. Some prizeboards were constructed with a shadow box meant to contain prizes such as rhinestone sunglasses, wristwatches, Bowie knives, or even handguns. Punchboard manufacturers also sold the board pre-printed with various kinds of commercial imagery--sports, gambling, and patriotic imagery were well-represented, as were folk figures, racial and ethnic stereotypes, and the ubiquitous pin-up girls. Most of these boards were played for cash.
Provenance:
Gift of Evan Rangeloff, October 1999.
Restrictions:
Collection is open for research. Unprotected photographs must be handled with gloves.
Rights:
Probable copyright and trademark restrictions.
Topic:
Cigarettes -- 1950-2000  Search this
Tobacco -- Marketing -- 1950-2000  Search this
Sales personnel -- 1950-2000  Search this
Gambling  Search this
Cigarette industry -- 20th century  Search this
Punchboards  Search this
Genre/Form:
Business records -- 1950-2000
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1950-2000
Correspondence -- 1950-2000
Citation:
Evan Rangeloff Collection of Punchboards and Liggett & Myers Tobacco Sales Materials, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0716
See more items in:
Evan Rangeloff Collection of Punchboards and Liggett & Myers Tobacco Sales Materials
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0716

Marlboro Oral History and Documentation Project

Topic:
Marlboro (cigarette brand)
Creator:
Ellsworth, Scott, Dr.  Search this
Zinn, Manfredo  Search this
Marx, Dick  Search this
Nunez, Raul  Search this
Winfield, Darrel  Search this
Kwan, William  Search this
Kwong, Goddard  Search this
Adams, Hall  Search this
Landry, Jack  Search this
Arguelles, Rafael  Search this
Fockler, Knut  Search this
Philip Morris, Inc.  Search this
Gil, Felipe  Search this
Jarrard, Tom  Search this
Names:
Leo Burnett, Inc.  Search this
Extent:
17.4 Cubic feet (86 boxes)
Type:
Collection descriptions
Archival materials
Color slides
Commercials
Audiotapes
Videotapes
Posters
Proofs (printed matter)
Newsletters
Articles
Slides (photographs)
Place:
Brazil -- advertising
Argentina -- advertising
China -- advertising
Hong Kong -- advertising
Switzerland -- advertising
West Germany -- advertising
Dominican Republic -- advertising
Date:
1926-1988
Scope and Contents:
The Marlboro Oral History and Documentation Project is the result of a two-year effort supported in part by a gift from Philip Morris, Inc. Sixty oral history interviews and a variety of television commercials, print advertising, promotional materials, packaging, and industry publications were gathered to document Marlboro cigarette advertising. The bulk of the collection focuses on the period between 1954 and 1986, and examines the "Marlboro man", "Settle Back" and "Marlboro Country" campaigns. The collection is a rich source of information for researchers interested in advertising and marketing history, issues of smoking and health, and the export of both tobacco and American cultural symbols abroad. The core of the collection is a series of interviews conducted during 1985-1987 by Dr. Scott Ellsworth, an independent scholar and oral historian. The broad range of interviewees included executives of Philip Morris, advertising agency personnel from Leo Burnett, photographers, production staff, sales and marketing personnel, and Marlboro cowboys. Twenty-seven interviews were conducted overseas, in Argentina, Brazil, the Dominican Republic, Hong Kong, Switzerland, and West Germany. Conducted primarily with Marlboro licensee and affiliate staff, the interviews focus on the marketing and advertising history of Marlboro in the six nations. These interviews and others conducted with executives of Philip Morris International in New York City also address the history of Marlboro advertising in Africa, the Middle East, China, Eastern Europe and elsewhere in Europe and Latin America. The interviews cover events from the 1930s through the 1980s. They focus on the theory and development of Marlboro advertising, its content and creation, and its modifications over the years. The foreign interviews also discuss the structure of the local cigarette marketplace, marketing and advertising techniques, and the use and modification of Marlboro advertising for different cultures. Finding aids to the oral histories include abstracts of each interview indicating the major topic discussed, a cumulative index to personal names and topics in the interviews, and brief biographical and scope notes.
Arrangement:
Dthe collection is divided into seven series.

Series 1: Research Files, 1943-1987

Series 2, Interviewee Files, 1986

Series 3; Oral History Interviews, 1986

Series 4: Advertising Materials, 1926-1986

Series 5: Promotional items and packaging, 1926-1986

Series 6: Publications and Research Material, 1960-1988

Series 7: Travel Slides Generated by Project Team, 1926-1986
Biographical / Historical:
The history of Marlboro cigarettes offers insight into one of the great advertising and marketing success stories of the 20th century. Marlboro cigarettes were marketed from the Victorian era through the first half of this century as a women's cigarette, with tag-lines that aimed to appeal to female smokers, such as "Marlboro - Mild As May." In 1955, two transformations occurred which would affect both profitability and brand recognition: the addition of an integrated filter and the re-invention of the market through the debut of the "Marlboro Man" advertising campaign. The original Marlboro Man campaign featured close-up images of all kinds of men using the product -- the cowboy was one, along with lifeguards, sailors, drill sergeants, construction workers, gamblers and other types suggestive of a masculine spirit and rugged independence. By 1963, the "Marlboro Country" campaign began. This campaign focused on the cowboy and his symbolic canon: boots, hats, horses, and western landscapes. By the mid-1980s, Marlboro was the best-selling brand in the United States and the world, and the Marlboro cowboy was among the most widely recognized of American cultural symbols. Sold in over 180 nations, both the cigarettes and the ad campaign had become a global phenomena.
Provenance:
The collection was donated to the Archives Center by Philip Morris, Inc. in 1986.
Restrictions:
The materials in the Marlboro Collection are made available for research according to the established practices and principles of the Archives Center and the National Museum of American History.
Rights:
In making these materials available for research, the Smithsonian Institution makes no claims of ownership of the copyrights or related rights. All responsibility for infringement of legal authorship rights and or copyright is assumed by the user of the materials. In addition, the user indemnifies and holds harmless the Smithsonian Institution for all claims, actions, damages, judgments and expenses that may result from use of these materials. In addition, the donor has imposed restrictions on reproduction or broadcast of collection materials by third parties. The reproduction or broadcast of print ads and television commercials in the collection is subject to prior written consent from: Nancy Lund, Vice President, Marketing,Philip Morris International, 120 Park Avenue, New York, NY 10017;(917) 663-5000
Topic:
T.V. commercial producers  Search this
Photographers  Search this
Cinematographers  Search this
Accountants  Search this
advertising -- Cigarettes -- 20th century  Search this
Cowboys -- 20th century  Search this
Advertising, Newspaper -- 20th century  Search this
Smoking -- 1940-1990  Search this
Travel photography -- 1940-1990  Search this
Photography, Advertising -- 20th century  Search this
Advertising photography  Search this
Advertising campaigns -- 20th century  Search this
Cigarette industry -- 20th century  Search this
Cigarettes -- advertising -- 20th century  Search this
Advertising agencies -- 20th century  Search this
Television advertising -- Cigarettes -- 1940-1990  Search this
Advertising, magazine -- 20th century  Search this
Art directors  Search this
Copy writers  Search this
Genre/Form:
Color slides -- 1960-1990
Commercials
Audiotapes -- 1980-1990
Videotapes
Posters
Proofs (printed matter)
Newsletters
Articles
Slides (photographs) -- 1950-2000
Citation:
Marlboro Oral History and Documentation Project, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0198
See more items in:
Marlboro Oral History and Documentation Project
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0198
Online Media:

Southern Agriculture Oral History Project Records

Director:
Daniel, Pete  Search this
Interviewee:
Accardo, Paul  Search this
Aguirre, Gloria Olmos  Search this
Allen, David  Search this
Anderson, Adra  Search this
Anderson, Walter  Search this
Andrews, John William  Search this
Ardoin, Leslie  Search this
Bailey, Charles  Search this
Bailey, Howard Taft  Search this
Baird, George E., Jr.  Search this
Baronet, Joe  Search this
Bell, Walter M.  Search this
Bennett, Novella  Search this
Bennett, W.J.  Search this
Benson, Dick  Search this
Benton, Aubrey  Search this
Benton, Ina Belle  Search this
Blackstock, Tom  Search this
Blackstock, Velva  Search this
Blanchard, J.F.  Search this
Booth, Mrs. N.J.  Search this
Booth, N.J.  Search this
Bosselman, Willie  Search this
Bossleman, Norman  Search this
Bowman, Wilbert A.  Search this
Bradford, Nara N.  Search this
Bradford, Norwood)  Search this
Brantley, L.D.  Search this
Breaux, Jessie Al., Sr.  Search this
Brinkley, Johnnie  Search this
Brinkley, Lucile  Search this
Broussard, Sam  Search this
Brown, Gordon  Search this
Brown, Mamie  Search this
Bunting, Benny  Search this
Bunting, Joe  Search this
Burkett, Ben  Search this
Burkett, Bennie F.  Search this
Bush, Miller  Search this
Byers, Ruby  Search this
Byers, Sanford  Search this
Caesar, Clarence  Search this
Carline, Herman C.  Search this
Carnahan, Cotton  Search this
Carter, Ethel H.  Search this
Castleberry, Guy W.  Search this
Caughron, Kermit  Search this
Caughron, Rex  Search this
Caughron, Roy  Search this
Cazer, Garland  Search this
Ceras, Delfino  Search this
Claffery, Clegg, Sr.  Search this
Clapp, Clyde  Search this
Clark, Fletcher Talmadge  Search this
Clayton, WIlliam P.  Search this
Cockerham, Lester  Search this
Cockerham, Marie  Search this
Cole, Buster  Search this
Coleman, Harold  Search this
Coleman, Mrs. Harold  Search this
Colvin, R.C.  Search this
Comeaux, Lewis  Search this
Connell, Alton  Search this
Cromertie, John L.  Search this
Crosby, Ruth  Search this
Crosby, Victor  Search this
Cummins, Mary Lee  Search this
Cummins, W.R.  Search this
Cunningham, Tom  Search this
Daniel, Florentine  Search this
Davies, W. J. K.  Search this
Davis, Fredda  Search this
Davis, Otto  Search this
Davis, Pauline  Search this
Delasbour, Anna  Search this
Derbigney, Durrell  Search this
Dillard, John T.  Search this
Dorminy, Henry Clayton  Search this
Dove, Dorothy  Search this
Ducrest, Jesse  Search this
Dulaney, T.W.  Search this
Elam, Edward  Search this
Feilke, Mabel  Search this
Felknor, Jessie F.  Search this
Finchum, Amos  Search this
Finchum, Eva  Search this
Fleming, Arthur B.  Search this
Fletcher, Mrs. Merle Ford  Search this
Flores, Roque Olmos  Search this
Foster, Jim  Search this
Foster, Vergie  Search this
Friesen, Viola Liechty  Search this
Gardner, C.E.  Search this
Garrich, Carl  Search this
Gay, Andrew  Search this
George, Leler  Search this
Gosney, Jessie  Search this
Gosney, Kenneth  Search this
Gray, Leonard  Search this
Gray, Wardell  Search this
Green, Alone  Search this
Green, Clarence  Search this
Griffin, A.C.  Search this
Griffin, Grace  Search this
Hahn, E.L.  Search this
Hall, Joe  Search this
Haransky, Charlotte  Search this
Harper, Woodrow, Sr.  Search this
Harrington, A.M.  Search this
Harris, Edna  Search this
Harris, John, Rev.  Search this
Harris, Robert B.  Search this
Hawkins, Charlie  Search this
Hemphill, Elvin  Search this
Hemphill, Mattie  Search this
Hill, Frank  Search this
Jefcoat, Laz  Search this
Jensen, Olga B.  Search this
Johnson, Herbert  Search this
Kilby, T.H.  Search this
Knight, Martin  Search this
Koen, Eulah  Search this
Lamson, Alfred Ellis  Search this
Landry, Steve  Search this
Lane, Clyde D.  Search this
Laney, John B.  Search this
Langley, Nellie  Search this
Latoilas, Donald  Search this
Lawrimore, Rufus B.  Search this
Leary, Mrs. Stillman  Search this
Leary, Stillman  Search this
Legnon, Hilton  Search this
Legnon, Lena Porrier  Search this
Lenius, Jane  Search this
Lewis, Bobby  Search this
Lewis, Dorothy  Search this
Lewis, Ralph  Search this
Littlejohn, Andrew  Search this
Loewer, Arthur  Search this
Long, Welchel  Search this
Lowder, Clayton  Search this
Lowder, Kathy R.  Search this
Mangum, O.L.  Search this
Martin, Lillian  Search this
McBrayer, Loomis  Search this
McCarty, Ben  Search this
McGee, Dean  Search this
Mercer, Midi  Search this
Minchew, Edna  Search this
Mire, John  Search this
Mohamed, Ethel Wright  Search this
Moody, Edgar  Search this
Morris, Edward  Search this
Murphree, Leo  Search this
Murray, Lurline S.  Search this
Nacquin, Leo  Search this
Nix, Agnes  Search this
Nix, Joe  Search this
Parker, Jonah  Search this
Patout, William A.  Search this
Patterson, Vanona  Search this
Pender, Bessie  Search this
Petticrew, Donald  Search this
Player, C.B., Jr.  Search this
Porter, Virginia  Search this
Proffitt, Harry, Jr.  Search this
Purvis, Clyde  Search this
Redmond, Virgie  Search this
Reed, Bunice  Search this
Reed, Howard  Search this
Rice, Frank  Search this
Richardson, Rosetta  Search this
Rivers, Marion  Search this
Roberts, Gerti  Search this
Roberts, James  Search this
Rodriguez, Ignacio  Search this
Rountree, G. Emory  Search this
Rucker, William  Search this
Salas, Maria  Search this
Sarten, Della  Search this
Scoggins, Lillie  Search this
Scroggins, Alma M.  Search this
Seidenschwarz, Rosie  Search this
Seidenstricker, L.F.  Search this
Seidenstricker, Laverne  Search this
Serrano, Adolofo  Search this
Serrano, Edith  Search this
Serrano, Lidia  Search this
Shannon, Jack  Search this
Shepherd, Grady  Search this
Sims, Lavana  Search this
Sizemore, Martiel  Search this
Skinner, Annie  Search this
Skinner, Jarvis  Search this
Smith, Ethel  Search this
Smith, George  Search this
Soileau, Rouseb  Search this
Spicer, J.M.  Search this
Spivey, Wayland  Search this
Starke, Granville  Search this
Steen, Albert  Search this
Stowers, J.W.  Search this
Strange, Fred  Search this
Strohl, Carl  Search this
Strohl, Mary  Search this
Sumner, Ruby C.  Search this
Temple, Effie  Search this
Thomas, Lottie  Search this
Thompson, Mioma  Search this
Thresto, Chuck  Search this
Tomlinson, Clifton  Search this
Turner, Mrs. O.C.  Search this
Van Houten, Rosetta  Search this
Van Houten, Rudy  Search this
Vickers, Lloyd  Search this
Vidrine, Levie A.  Search this
Walton, W.W.  Search this
Watson, Mary  Search this
Welborn, S.L.  Search this
Wells, Arnalee  Search this
Wells, Homer, Dr.  Search this
White, Wallace  Search this
Wigley, Mabry  Search this
Willey, Gretchen  Search this
Willey, John F.  Search this
Winskie, Dent  Search this
Woodard, Henry  Search this
Yohe, Alma M.  Search this
Yohe, Perry  Search this
Young, Walter  Search this
Interviewer:
Jones, Lu Ann  Search this
Extent:
25 Cubic feet (79 boxes)
Type:
Collection descriptions
Archival materials
Project files
Questionnaires
Photographs
Place:
Arkansas -- Agriculture
Mississippi -- Agriculture
Georgia -- Agriculture
South Carolina -- Agriculture
Tennessee -- Agriculture
Virginia -- Agriculture
North Carolina -- Agriculture
Louisiana -- Agriculture
Date:
1986-1991
Scope and Contents note:
The collection is divided into four series. Series 1: Oral History Transcripts, 1982-1991 are transcribed versions of the oral interviews. Correspondence and/or notes pertaining to the interviewed individual collected or written by the interviewer are filed in this series following the transcription. The majority of the oral histories were done by Lu Ann Jones between1985-1991. There are a few interviews done by Pete Daniel in the early 1980s and some reference copies of oral histories done elsewhere. This series is divided into eight sub-series: Sub-series 1.1: Arkansas, Sub-series 1.2: Georgia, Sub-series 1.3: Louisiana, Sub-series 1.4: Mississippi, Sub-series 1.5: North Carolina (including transcripts of the Mexican Workers Project in English and Spanish), Sub-series 1.6: South Carolina, Sub-series 1.7: Tennessee, and Sub-series 1.8: Virginia. Files are arranged alphabetically by state and there under by name; within the file materials are arranged chronologically. Interview files may contain transcribed copies of the oral history interviews and subsequent draft copies with corrections by the interviewer or subject. The file also may contain distillations or edited versions of the interview done by the researcher for possible publication. Correspondence and notes files may include Life History Forms, correspondence, newspaper articles, interviewer's notes, business cards, and paper copies of photographs. Signed releases are on file in the registrar's office, NMAH, with copies in the control file of the Archives Center.

Series 2: Project Files and Reference Materials, 1928-2004 contain notes and correspondence kept by Jones in support of the oral history project. This series is divided into four sub-series: Sub-series 2.1: State Files, Sub-series 2.2: Project and Reference Files, 1985-1991, Sub-series 2.3: Reference Publications, Pamphlets and Articles, 1928-2004 and Sub-series 2d: Computer Floppy Disks, 1985 and undated. This series include bills, receipts, photo orders, travel brochures, reference materials, articles, correspondence, fundraising proposals and materials, USDA Extension Service bulletins, product cookbooks, and ephemera. These materials are valuable in documenting the methodology of the oral history project. They are also valuable in detailing the funding and maintenance of the project over its five-year lifespan. There is also a great deal of information on black farmers. This series is arranged alphabetically by state and county or by article/publication title and within the file chronologically.

Series 3: Photographic Prints and Slides, 1987-1991 documenting the individuals interviewed, their homes and businesses, and geographic locations that were studied as part of the oral history project. The series is arranged numerically then chronologically by year. This series is followed by detailed photographic descriptions arranged alphabetically by state then subject. Photograph files contain photographs taken by a Smithsonian photographer or Jones and any copies of photographs supplied by the subject. Most of the photographs are black and white.

Series 4: Original Interview Tapes and Reference Compact Discs (CD), 1986-1991 are the original tapes of the individual interviews conducted by Jones. This series is divided into eight sub-series. Reference numbers for CDs matching the original tapes are noted after the tapes. CDs 495-497 are for the Smithsonian Photographer's Show: Sub-series 4.1: Arkansas, Sub-series 4.2: Georgia, Sub-series 4.3: Louisiana, Sub-series 4.4: Mississippi, Sub-series 4.5: North Carolina (within this sub-series are the transcripts of the Mexican Workers Project there may be an English language transcription as well as one in Spanish), Sub-series 4.6: South Carolina, Sub-series 4.7: Tennessee and Sub-series 4.8: Virginia and Sub-series 4.9: Miscellaneous and Duplicates, within the sub-series tapes are arranged alphabetically by subject.
Arrangement:
The collection is divided into four series:

Series 1, Oral History Transcript

Series 2, Project Files

Series 3, Photographic Prints and Slides

Series 4, Original Oral History Interview Tapes and Reference Compact Discs (CDs) are the original interview tapes and the accompanying reference copy cds.
History:
The history of the American South is intricately entwined with the history of agriculture in North America. Until very recently, post 1950, the South was predominately rural and agricultural in both its production and culture. By the 1980s American agriculture, and particularly agriculture in the south, was under attack on various fronts especially cultural, financial, and technological. This assault threatened the very existence of the small and family farm. Many small farming operations went bankrupt and the face of American agriculture was becoming more corporate. It was amidst these troubling times that the Agricultural Division of the Smithsonian's National Museum of American History undertook a massive project to document southern agriculture through oral history.

Through the efforts of NMAH staff, Pete Daniel, curator and project director, LuAnn Jones, researcher, and with countless support from staff photographers and personnel, Jones conducted approximately 159 interviews of individual persons, couples and sometimes small groups, in eight southern states over a five year period, 1986-1991. The project was funded by a series of grants from various sources. Not only were oral histories taken but also substantial documentary photographs and slides of the many interviewees. The interviews ranged from individual farmers to individuals at companies and corporations involved with agriculture. The range of crops discussed included tobacco, cotton and rice. The project interviewed a wide range of subjects: male, female, black, white, and Mexican. The project has contributed to at least two books, Mama Learned Us to Work: Farm Women in the New South by LuAnn Jones and Like a Family: The Making of a Southern Cotton Mill World by Jacquelyn Dowd Hall and others of which Jones was a contributing author.
Related Collections:
#60 Warshaw Collection

#149 Kulp Collection of Account Books, 1755-1904

#475 Robinson and Via Family Papers

#481 William C. Kost Farm Records

#767 Timothy B. Bladen, Southern Maryland Photoprints
Provenance:
A transfer from the Division of History of Technology (Agriculture), NMAH, July 2001
Restrictions:
Collection is open for research. Unprotected photographs must be handled with gloves.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Farm life -- 20th century  Search this
Farmers -- Arkansas  Search this
Agricultural laborers  Search this
Agriculture -- History  Search this
Periodicals  Search this
Farmers -- Georgia  Search this
Farmers -- Louisiana  Search this
Farmers -- Mexico  Search this
Farmers -- Mississippi  Search this
Farmers -- North Carolina  Search this
Farmers -- South Carolina  Search this
Farmers -- Tennessee  Search this
Farmers -- Virginia  Search this
Genre/Form:
Project files
Questionnaires
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1950-2000
Citation:
Southern Agriculture Oral History Project Records, 1985-1992, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0773
See more items in:
Southern Agriculture Oral History Project Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0773
Online Media:

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