20th century alcohol & tobacco 100 years of stimulating ads = 100 Jahre stimulierende Werbung = 100 ans de publicites stimulantes Jim Heimann, Steven Heller
The collection documents Granatelli's lifelong involvement with automobiles, from his youth through his career as an auto industry executive, and as a racing car owner, designer and promoter.
Scope and Contents:
The collection documents Granatelli's lifelong involvement with automobiles, from his youth through his career as an auto industry executive, and as a racing car owner, designer and promoter. The collection consists primarily of files, photographs, scrapbooks, and drawings. Some of the earliest files relate to Grancor, a company founded by Granatelli and his two brothers in 1945, which customized cars for clients. Other things contained in the files include meeting minutes, articles of association, business and financial records, legal records and profit and loss statements. Also included are papers relating to an organization he started called the Hurricane Hot Rod Association.
A large portion of the files relate to Granatelli's term as President of STP, a division of the Studebaker Corporation, from 1961-1974. These files detail the internal workings of the company during this period, and include papers relating to such things as strategic planning, sales, marketing, advertising and competitors' products. Additionally, this portion contains STP's Board of Directors' minutes, documents on policies and procedures, papers documenting advertising campaigns, comparative sales figures, sales manuals, and Granatelli's business correspondence. The largest part of the files relate to the Indianapolis 500 race. There are detailed files on the drivers and race teams he assembled for the annual race, but these files also include design drawings, specifications, test data, lap logs, performance statistics, and reports documenting the implementation of design changes. The scrapbooks in the collection contain clippings, biographical materials, and other documents relating to auto racing in America and especially the Indianapolis 500. Finally, the collection contains a large number of photographs covering all aspects of Granatelli's career.
Arrangement:
Collection is arranged into nine series.
Series 1: Biographical Materials, 1946-2006
Series 2: Granatelli Corporation, 1943-1975
Series 3: Studebaker Corporation, 1935-1991
Series 4: United States Auto Club (USAC)
Series 5: Novi Engine, 1949-1971
Series 6: Product Literature, 1949-1972
Series 7: Racing Programs, Publications, and Ephermera, 1940s-2007
Series 8: Photographs, 1932-2008
Series 9: Audiovisual Materials, 1960-2001
Biographical / Historical:
Andy Granatelli (1923-2013) was an automobile racing promoter, a race car engine designer and an automotive innovator. Two of his cars, a 1967 turbine engine race car and the 1969 Indianapolis 500 winner, are in National Museum of American History's Division of Work & Industry collection. More than any other racing figure, Granatelli bridged the realms of garage tinkerers and professional motorsports, and he stimulated public interest in auto racing on a national level. His STP Corporation became a high-profile sponsor of Indianapolis 500 and NASCAR race cars, with Granatelli appearing in ads and commercials. His larger-than-life personality and flair for the dramatic made him an American cultural phenomenon. His career is well summed up in the profile written for his 2003 induction into the Automotive Hall of Fame.
Racer, entrepreneur, engineer, promoter, business executive. This is how one begins to describe the career of Andy Granatelli. But the title Mister 500 is the one that befits him most, for it describes a lifelong dream to conquer the famous 500-mile race in Indianapolis.
It was a preposterous dream for the scrappy kid growing up in the slums of Chicago, whose mother had died when he was twelve, and two years later, at the age of fourteen, dropped out of school to help his father feed the family. Andy Granatelli began his quest for Indy 500 fame at the age of 20 in 1943, when he and his brother pooled their meager, hard-earned money and purchased a Texaco gas station on the north side of Chicago, which he called Andy's Super Service. Andy, always the promoter, needed a gimmick to set himself apart from other service stations. His gimmick? Granatelli initiated the first pit stop service station, utilizing four or five mechanics to work on a car at one time.
Customers appreciated the true super service experience and would often wait in line for this unique treatment. With this unique service and Andy's P.T. Barnum style it was no wonder that the station was prosperous, and just two years later, in 1945, he formed the Granatelli Corporation, known as Grancor Automotive Specialists. As the head of Grancor, Andy Granatelli pioneered the concept of mass merchandising performance products and power and speed equipment to a generation of Americans who were discovering the joys of hot rodding.
Andy quickly learned that if you give the customer what he needs, you can make a living; give him what he wants, and you can make a fortune! Granatelli's racing career began in 1946, when he built the first rocket-powered car to race on an oval track. That same year, he took his first car to the Indianapolis 500--a pre-war Harry Miller--designed Ford.
When Andy Granatelli wasn't burning up tracks, he was tearing up the business world. In 1958, Andy and his brother Joe purchased Paxton Products, a failing engineering firm that made superchargers. With Andy at the helm, Paxton Products became profitable in seven months. In 1961, Andy sold Paxton Products to Studebaker Corporation and stayed on as Paxton's CEO. Two years later, Studebaker management wanted Granatelli to work his magic on an under-performing division called Chemical Compounds Corporation. Chemical Compounds had only one, little known product . . . STP Oil Treatment. With virtually no advertising budget, Andy created a four-pronged approach to turn the company around: a recognizable corporate logo (the STP oval), a product (oil treatment), a product spokesman (himself) and a reason for existence (racing). The STP logo became one of the best recognized in history. STP could be found in virtually every venue of speed: on land, on the water or in the air. Andy Granatelli once said that in the 1960s, virtually every kid in America had an STP sticker on his bedroom door, his notebook or his lunchbox, and he was probably right!
Back at Indianapolis, Granatelli entered a revolutionary race car of his own design - one with a turbine engine in 1967 and 1968. Even though the car failed to finish both years due to mechanical failure, the cars demonstrated superior speed and performance. At the end of the 1968 season, the U.S. Auto Club revised engine specifications, effectively outlawing Granatelli's turbine car. Undeterred, Granatelli returned to Indy the following year with a conventional car and proceeded to win his first Indianapolis 500 with Mario Andretti at the wheel. Four years later, in 1973, Andy won his second and last Indy 500 with a car driven by Gordon Johncock. Andy Granatelli's childhood dream of conquering Indy was fulfilled, not once, but twice.
Source
Andy Granatelli Biography, Automotive Hall of Fame (last accessed January 29, 2020 https://www.automotivehalloffame.org/honoree/andy-granatelli/)
Related Materials:
Materials in the Archives Center
Warshaw Collection of Business American, Series: Automobile Industry (NMAH.AC.0060)
Sam DeVincent Collection of Illustrated American Sheet Music, Series 1: Transportation (NMAH.AC.0300)
Evan Rangeloff Collection of Punchboards and Liggett & Myers Tobacco Sales Materials (NMAH.AC.0716)
Materials at the National Museum of American History, Division of Work and Industry
The Divison holds artifacts related to STP and the STP-Paxton Turbo Car. Included are key chains, trophies, STP stickers, TuneUp Masters stickers, belt buckle, and patch. See accession 2017.3043.
STP-Paxton Turbocar, 1967. See accession 1978.0418.
Materials at the National Museum of American History, Division of Cultural and Community Life
Division holds artifacts related to Andy Grantelli's racing career such as helmets, goggles, trophies, and coveralls and vests with the STP logo. See accession 2017.0092.
Provenance:
Collection donated by Vincent J. Granatelli, 2017.
Restrictions:
Collection is open for research. Viewing film and audio portion of collection requires special appointment. See repository for details.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
National Museum of American History (U.S.). Division of Music, Sports and Entertainment Search this
Extent:
0.5 Cubic feet (2 boxes)
Type:
Collection descriptions
Archival materials
Correspondence
Clippings
Photographs
Notes
Scrapbooks
Date:
1920s-1970.
Summary:
A Fairbury, Illinois, optometrist, Dr. Anthony W. Pendergast, (1879 -?) was a collector, author, antiquarian, dealer, and authority on the subject of cigar store figures. The collection includes correspondence; newspaper clippings on Pendergast and his various folk art collections; a scrapbook of photographs and miscellaneous materials relating to cigar store figures; and a large number of black and white photographs of figures from his personal collection, mostly for use in selling the figures.
Scope and Contents:
The collection documents Dr. Pendergast's interest in and work with cigar store figures as well as some of his other folk art collections. Included among the materials are correspondence, photographs of cigar store figures, and books on the subject. There are also articles and clippings about Dr. Pendergast and his collections and about cigar store figures in general, a scrapbook of photographs of figures, miscellaneous clippings, advertisements, business cards, postcards, and an inventory list.
Arrangement:
Collection is arranged into one series.
Biographical / Historical:
A Fairbury, Illinois, optometrist, Dr. Anthony W. Pendergast, (1879-?) was a collector, author, antiquarian, dealer, and authority on the subject of cigar store figures. As a newsboy in his youth, Pendergast was fascinated by the cigar store "Indians" he saw all around the streets of his home town. In their book on the cigar store figure, Dr. Pendergast and co-author W. Porter Ware state that the earliest evidence of cigar store figures dates them to as early as 1600 in the city of Amsterdam, where a tobacconist's shop had a figure of an American black slave as his sign, because of the association between slaves and tobacco. The tradition was continued in England and the figures began to look more like American Indians, usually with feathered headdresses, often holding a pipe or a roll of tobacco leaves. Not all the figures were of Indians or of slaves. As their popularity spread, "Turks," "Moors," Scotsmen, jockeys, Roman figures, mythological figures, and others were used. Antiquarian John L. Morrison, cited by Mr. Pendergast in his 1953 book Cigar Store Figures, states that the first appearance of a cigar store "Indian" in America was in 1770 in Lancaster, Pennsylvania. By the latter half of the nineteenth century the cigar store figure (usually an Indian) was as much a symbol of the tobacco trade as the barber pole was of barber shops. Mr. Pendergast owned at least two hundred figures during his lifetime and was a noted expert on the genre. He sold many figures to other collectors and had a workshop where he repaired and reconditioned the figures.
Provenance:
Immediate source of acquisition unknown.
Restrictions:
Collection is open for research and access on site by appointment. Unprotected photographs must be handled with gloves.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection consists of miscellaneous late nineteenth/early twentieth century scrapbooks containing postcards, trade cards, greeting cards, decals, and other ephemera.
Scope and Contents note:
Miscellaneous late nineteenth/early twentieth century scrapbooks containing postcards, trade cards, greeting cards, decals, and other ephemera. Included are: (1) trade cards for thread, tobacco, barbers, sewing machines, toiletries and shaving products, tobacco, undertakers and patent medicine; (2) images of women, children, pets, and flowers; (3) greeting cards celebrating Christmas, birthdays, Halloween, and St. Patrick's Day; and (4) postcards from the United States and around the world. Some of the items in the scrapbooks are comical or picturesque. Most of the scrapbooks were created by women. Also included are several twentieth century diaries, including two travel diaries written by women.
Arrangement:
Collection is arranged into one series.
Provenance:
Scrapbook donated by Mike Blakeslee on September 19, 1997. The collection continues to add accruals.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Primarily unmounted photographs, plus an illustrated souvenir tourist book on Washington, "Washington Album" (ca. 1890), and a text-only anti-trust broadside. The most interesting group is a set of 5 photoprints related to the Boston Globe newspaper, especially several which illustrate the practice of displaying handwritten newspaper headlines for passersby on blackboards.
Arrangement:
1 series.
Provenance:
Collection transferred by Archives of American Art, through Karen Weiss, archivist.
Restrictions:
Collection open for research on site by appointment. Unprotected photographs must be handled with gloves.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The collection measures 45.7 linear feet and and documents the life of American abstract artist, writer, poet, and illustrator Charles Green Shaw. The papers date from 1833-1979 with the bulk of the material spanning 1909-1974 and a single item of ephemera dating from 1686. Records include biographical information and correspondence with family, colleagues and several artists and writers. The papers also contain writings and extensive diaries, sketchbooks and scrapbooks spanning Shaw's entire career, scattered financial records and other printed material.
Scope and Content Note:
The collection measures 45.7 linear feet and and documents the life of American abstract artist, writer, poet, and illustrator Charles Green Shaw. The papers date from 1833-1979 with the bulk of the material spanning 1909-1974 and a single item of ephemera dating from 1686. Shaw's personal life and career are well documented through biographical information, correspondence, writings, extensive diaries and sketchbooks, scattered financial records, scrapbooks and other printed materials.
Series 1: Biographical Information includes a number of family documents. Shaw's correspondence in Series 2 consists mainly of incoming letters from friends and a small amount of correspondence from notable individuals including Adele Astair, Clarence and Ruby Darrow, F. Scott Fitzgerald, John D. Graham, Anita and John Loos, H. L. Mencken, Robert C. Osborn, Cole Porter, Carl Van Vechten and Walter Winchell. The series also includes some nineteenth century family correspondence.
Among Shaw's writings in Series 3 are 145 diaries containing daily one-page entries that outline his daily schedule. In addition, there are drafts and final manuscripts of fiction, non-fiction, plays, and poems, as well as quizzes devised for his newspaper column, and short writings for magazines. Notes include travel observations, notes on restaurants and nightclubs, notes for fiction, quotations, and lists of his collections. Writings by other authors on a variety of topics include children's books illustrated by Shaw, a review of Shaw's poetry, and an article about Shaw as a modern painter.
Artwork by Shaw in Series 4 includes collages, drawings, and paintings. Of particular interest are 340 sketchbooks containing sketches and finished drawings in pencil and ink, watercolor and gouache paintings, pastels and collages. Among the artwork by other artists is a charcoal portrait, probably of Shaw, by Betty George.
Series 5: Financial Records, consists mainly of banking records, tax returns, and royalty statements. Also included is information about art sales and payment for writings; receipts are for art related expenses and document purchases for Shaw's collection of tobacco figures.
Series 6: Scrapbooks (37 volumes) documents Shaw's entire career. Five volumes concern his art and exhibitions, 9 volumes preserve his published writings, 20 volumes contain published poems, and an additional 5 volumes are devoted to miscellaneous subjects.
Additional printed matter in Series 7: Printed Material, consists of items by Shaw, by other authors, and miscellaneous material. Items by Shaw includes articles, books by and/or illustrated by Shaw, plays, and poems. Printed material by other authors includes pieces about or mentioning Shaw, books, exhibition catalogs and related records, and periodicals. Among the miscellaneous printed material are auction and book catalogs, clippings, and ephemera. Also included are a wide assortment of menus, along with theatrical memorabilia, travel brochures and printed souvenirs collected by Shaw.
Series 8: Miscellaneous Records, consists of a variety of artifacts including the Century Association Art Committee Medal awarded Shaw, a letter opener carved with his monogram, and printing plates for color reproductions of a painting by Shaw and of prints in his collection. Other miscellaneous records are two sound recordings, a tape recording of Shaw reading his poetry, and an unidentified phonograph album.
Series 9: Photographs includes photos of artwork, people, places and miscellaneous subjects. Artwork depicted here is mainly by Shaw, but there are also photographs of work by other artists, and of items in Shaw's collections of tinsel prints and tobacco figures, as well as views of various exhibition installations.
Arrangement:
The collection is arranged as 9 series:
Missing Title
Series 1: Biographical Information, 1874-1970 (Boxes 1, 46, OV 50; 0.2 linear ft.)
Series 2: Correspondence, 1833-1973 (Boxes 1-3; 2.5 linear ft.)
Series 3: Writings, 1910-1971 (Boxes 3-20, 46; 17.5 linear ft.)
Series 4: Artwork, 1929-1974 (Boxes 21-30, 47-49, OV50; 10.15 linear ft.)
Series 5: Financial Records, 1933-1971 (Boxes 30-31; 0.65 linear ft.)
Series 6: Scrapbooks, 1922-1970 (Boxes 31-34, 46; 3.2 linear ft.)
Series 7: Printed Material, 1686-1979 (Boxes 34-41, 46; 7.6 linear ft.)
Series 8: Miscellaneous Records, circa 1890s-circa 1970s (Boxes 42, 51-52; 0.35 linear ft.)
Series 9: Photographs, 1885-circa 1970 (Boxes 42-46, OV 50; 3.45 linear ft.)
Biographical Note:
A significant figure in American abstract art, Charles Green Shaw (1892-1974) enjoyed a varied career as a writer, illustrator, poet, modernist painter, and collector. Born to a wealthy family and orphaned at a young age, Charles and his twin brother were raised by their uncle, Frank D. Shaw. At age nine, he was already an avid painter and had illustrated his first book, The Costumes of Nations.
As a young man, Shaw decided to become a writer and devoted his time and attention to this endeavor for a decade. In the 1920s, Shaw spent extended periods living and writing in London and Paris, and contributed many pieces to publications such as The New Yorker, Smart Set, Vanity Fair and Town & Country. Two of Shaw's novels, Heart In a Hurricane (1927) and The Low Down (1928), were published during this period. His play What Next! was produced in New York in 1928, but its run was brief. Later, he published New York --Oddly Enough (1938), and wrote and illustrated children's books including The Giant of Central Park (1940) and It Looked Like Spilt Milk (1947), in addition to illustrating several more books by other children's authors.
A highly accomplished poet partial to haiku and cinquain, Shaw published three volumes of poetry: Image of Life (1962), Into the Light (1959), and Time Has No Edge (1966). More than 1500 of his poems appeared in numerous American and European poetry magazines. He received the Michael Strange Poetry Award in 1954, and was a member of the Poetry Society (London), American Poets Fellowship Society, and North American Poets.
Shaw studied at the Art Students League in 1926 under Thomas Hart Benton and as a private pupil of George Luks. He became aware of abstract art and its various movements while traveling in Europe in the 1920s. When he began painting seriously in the early 1930s, Shaw drew from what he had seen and learned of modernism in Paris to develop his own style that incorporated American themes and technology. His earliest modern work was in the cubist vein. He constructed Arp-influenced wooden reliefs and the plastic polygon series (1933-1939) that foreshadowed shaped paintings developed by the next generation. Shaw's paintings progressed to hard edged abstractions and a return to figurative work in the 1940s was followed by abstract expressionism. Shaw had few connections with other New York artists, although he was well acquainted with A. E. Gallatin and George L. K. Morris and was a member of American Abstract Artists from its inception.
Around 1945, Shaw began creating approximately 600 montages that included collage and incorporated early prints, dice, antique playing cards, pipes, and fabrics arranged in shadow boxes. Though many of the montages decorated his apartment, they were never exhibited publicly during his lifetime.
Shaw was an avid collector. Among his collections were antique playing cards; figures, folk art, and implements relating to tobacco; tinsel prints, particularly of theatrical figures; prints and paper ephemera relating to the London theater; horse brasses; and antique police truncheons. In addition, Shaw was an authority on Lewis Carroll about whom he wrote a number of articles.
Charles Green Shaw died in New York City in 1974.
Provenance:
Charles Green Shaw bequeathed his scrapbooks to the Archives of American Art in 1974. The remaining papers were a gift of his estate in 1975.
Restrictions:
The collection is open for research. Use requires an appointment.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Topic:
Art, Abstract -- New York (State) -- New York Search this
Main Image: Head and hand of U.S. Sailor holding cigarette
Local numbers:
Princeton Poster# 6575
General:
Issued by: Chesterfield Cigarettes
Artist(s): Anon
Series:
G-9219
Note:
Cardboard poster
Collection Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Copyright status of items varies. Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
World War, 1914-1918 -- Posters -- United States Search this
Genre/Form:
Posters
Posters -- World War, 1914-1918 -- United States
Collection Citation:
Princeton University Posters Collection, Archives Center, National Museum of American History.
Sponsor:
Digitization of the Princeton University Poster Collection was a collaboration of Google Arts and Culture and the Smithsonian Institution's Digitization Program Office. Catalog records were transcribed by digital volunteers through the Smithsonian Institution Transcription Center.
