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[March of Dimes advertising "spot"]

Collector:
Human Studies Film Archives  Search this
Names:
March of Dimes  Search this
Collection Creator:
Archives Center, National Museum of American History  Search this
Extent:
1 Item (film)
Type:
Archival materials
Commercials
Motion pictures (visual works)
Date:
1955
Scope and Contents:
A 16mm film spot (commercial) about the March of Dimes.
Local Numbers:
2002.3081 (NMAH Acc.)
Restrictions:
Unrestricted research access to videotape copy only, on site by appointment.
Collection Rights:
Reproduction may be restricted due to copyright or trademark. Contact Archives Center staff for more information.
Topic:
Television advertising  Search this
Charities  Search this
Poliomyelitis  Search this
Genre/Form:
Commercials
Motion pictures (visual works)
Collection Citation:
Archives Center Miscellaneous Film and Videotape Collection, 1930-1978, Archives Center, National Museum of American History.
See more items in:
Archives Center Miscellaneous Film and Videotape Collection
Archives Center Miscellaneous Film and Videotape Collection / March of Dimes Spot
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8091b6652-c637-4474-b149-d34a5cfea1da
EDAN-URL:
ead_component:sova-nmah-ac-0358-ref547

Ghost Town [Edgar Bergen television show]

Creator:
American Film Institute. National Center for Film and Video Preservation  Search this
Advertiser:
Coca-Cola Company  Search this
Names:
Bergen, Edgar  Search this
McCarthy, Charlie  Search this
Collection Creator:
Archives Center, National Museum of American History  Search this
Extent:
1 Item (film)
Type:
Archival materials
Commercials
Motion pictures (visual works)
Date:
1951
Scope and Contents:
Duplicate of print in AFI collection: black-and-white 16mm film of the television show "Ghost Town" featuring Edgar Bergen with Charlie McCarthy and other guests. Sponsored by Coca Cola and featuring some Coca Cola commercials.
Local Numbers:
2002.3080 (NMAH Acc.)
Collection Restrictions:
Collection is open for research. Only reference copies may be used.
Collection Rights:
Reproduction may be restricted due to copyright or trademark. Contact Archives Center staff for more information.
Topic:
Broadcast advertising  Search this
Television programs -- 1950-1960  Search this
Television advertising -- 1950-1960 -- United States  Search this
Television  Search this
Genre/Form:
Commercials
Motion pictures (visual works)
Collection Citation:
Archives Center Miscellaneous Film and Videotape Collection, 1930-1978, Archives Center, National Museum of American History.
See more items in:
Archives Center Miscellaneous Film and Videotape Collection
Archives Center Miscellaneous Film and Videotape Collection / Edgar Bergen Show
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep828cfccd5-6b14-466c-b05e-81f17e9fe441
EDAN-URL:
ead_component:sova-nmah-ac-0358-ref548

The Campbell Soup Advertising Collection

Interviewee:
Murphy, W.B.  Search this
Norris, Alice  Search this
Norris, E. E.  Search this
Prior, Joseph  Search this
Meehan, Vincenta  Search this
Mercer, Richard  Search this
Meyers, Peter H.  Search this
Mulcahy, Paul  Search this
Welsh, Dick  Search this
White, Richard  Search this
Rindlaub, Jean  Search this
Rombach, Scott  Search this
Shaub, Harold  Search this
Weir, Chris  Search this
Coulson, Zoe  Search this
Gearon, Dan  Search this
Cronin, Betty  Search this
Conill, Alicia  Search this
Conlon, Robert  Search this
Conill, Rafael  Search this
Jordan, James  Search this
McNutt, James  Search this
McGovern, R. Gordon  Search this
Goerke, Donald E.  Search this
Holmes, Martha  Search this
Haber, Bernie  Search this
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Adams, Anthony  Search this
Baum, Herbert M.  Search this
Bergin, John F.  Search this
Bair, Dean  Search this
Interviewer:
Griffith, Barbara S., Dr.  Search this
Creator:
Archives Center, National Museum of American History  Search this
Campbell Soup Company  Search this
Names:
Batten, Barton, Durstine & Osborn, Inc  Search this
Connill Advertising  Search this
Extent:
12 Cubic feet (25 boxes)
Type:
Collection descriptions
Archival materials
Clippings
Audiotapes
Interviews
Commercials
Ephemera
Videotapes
Oral history
Tear sheets
Date:
1904-2015
bulk 1904-1989
Summary:
This collection is the result of a year-long study of Campbell's "Red and White" Soups advertising and marketing, supported in part by a grant from the Campbell Soup Company. Thirty-one oral history interviews were conducted by Dr. Barbara Griffith for the project, and a variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that provides documentation, in print and media, of the history and development of advertising for Campbell's Red and White Soups in the decades following World War II.
Scope and Contents:
This collection is the result of a year-long study of Campbell's "Red and White" Soups advertising and marketing campaigns. Oral histories conducted by Smithsonian Institution staff with individuals involved with the Campbell's Soup Corporation and its advertising campaigns form the core of the collection. Also included are clippings and background research files, abstracts of the oral history interviews, television and radio commercials, company publications, and promotional items and packaging.

A 2015 addition to the collection was born digital and consists of materials from the groundbreaking "Real Life Campaign" which featured inter-racial couples as well as a gay couple. These materials include storyboards, scripts, consumer feedback both postive and negative, focus group material, labels, commercials, supporting documentation on the development and implementation of the campaign. These materials are available in the Smithsonian Institution DIgital Asset Management System (DAMS).
Arrangement:
Collection is organized into nine series.

Series 1, Research Files, 1939-1989

Series 2, Interviewee Files, 1989-1990

Series 3, Oral Histories, 1989-1990

Series 4, Television Commercials, 1957-1990

Series 5, Radio Commercials, 1966-1975

Series 6, Print Advertisements, 1905-1989

Series 7, Promotional Items and Packaging, 1968-1991

Series 8, Company Publications, 1983-1988

Series 9, Real Life Campaign, 2015
Biographical / Historical:
The Campbell Soup Company's "Red and White" advertising campaigns are remarkable not only for their longevity, but for the consistency of the advertising message. Since 1898, when the red and white label was incorporated, the packaging and the message have changed only marginally. When Andy Warhol painted his pop art Campbell Soup cans in the early 1960s, he presented an immediately recognizable image with which all of America could identify.

Campbell's condensed soups, first marketed in 1897, have become a staple of the 20th century American household. The Joseph Campbell Preserve Company, a canning concern which grew out of an 1869 business partnership between a fruit merchant and an ice box manufacturer, was well established by the time Arthur Dorrance succeeded Joseph Campbell as president. When Dorrance's nephew, John T. Dorrance, a chemical engineer and organic chemist trained at MIT, developed a process for making condensed soup, the company was faced with the task of successfully marketing the revolutionary new convenience food. The soup won a gold medallion for excellence at the 1900 Paris Exposition, and the company incorporated the image on its labels and in its advertising.

In the developing consumer culture which began to grow during and after the industrial revolution, women were identified as the primary consumers of household goods and services. Homemakers have been the target of Campbell' s Red & White advertising since its inception, and this focus is reflected both in the content and the placement of the advertising. The identification of a predominately female consumer market was also influential in the creation of a widely recognized and long-lived symbol, the Campbell Kids, created in 1904 by Grace Gebbie Drayton. The Kids were meant to convey a sense of wholesomeness and physical well-being associated with eating Campbell Soups.

The advertising of the early teens and twenties most often consisted of black and white or two-color depictions of the can and the product, often accompanied by images of the rosy-cheeked Kids. A large portion of the ad was devoted to narrative description of the soups' healthful properties, suggesting that"Campbell Soups Give Vigor and Strength", "I Couldn't Keep House Without Campbell's Tomato Soup", and "If Every Woman Realized How Much Her Husband Likes Soup - She Would Serve It Everyday".

The advertising of the 1930s tended towards idealized illustrations of women and children; the Kids were less visible during the 1930s and 1940s, deemed too "chucklesome" for the Depression years, and too old-fashioned during World War II. Ad copy continued its appeal to women's sense of responsibility for the well-being of husbands and children, with slogans suggesting "It Takes a Bright and Sparkling Flavor to Attract Children", "When a Man Says It's Good, It's Good", and "Wouldn 't I Be Silly to make It Myself?"

Campbell broadened the scope of its advertising by sponsoring radio programming, beginning in 1931 with the "Hollywood Hotel" program on CBS. Later radio sponsorships included the George Burns and Gracie Allen show, "Campbell Playhouse", "Amos and Andy", the "Jack Carson Show", "Hildegarde", and "Edward R. Murrow with the News", among others . The jingle "M'm M'm Good" was first aired during the radio broadcasts of this period, and was reinforced in the print advertising. Beginning in 1950, Campbell began to sponsor television shows, continuing its focus on women and children as primary purchasers and consumers of suop. Most notable among these sponsorships were "The Donna Reed Show" and "Lassie" . Print ads of the 1950s featuring Johnny Carson, Donna Reed, and the cast of the Lassie Show helped to reinforce the Company's sponsorship of these popular shows.

In 1954, Campbell moved its $10 million dollar condensed soup account from Ward Wheelock Company, the Philadelphia firm which had handled the account since 1910, to Batten, Barton, Durstine & Osborn (BBDO) of New York. By 1966, BBDO account executives urged "selective but not major" use of the Kids and the slogan "M'm M'm Good", choosing instead to employ advertising that stressed health claims and fitness issues rather than the wholesome, comforting associations of hot soup. The Kids became more athletic and less rotund.

Reflecting changes in American social and family structures Campbell' s advertising, began to depict the working wife and the busy schedules of a family "on the go". A 1960 ad declares "Good Things Begin to Happen When Working Girls Have Soup and Crackers" or "Somethings Happened to Supper". In light of the women 's movement, which was gaining momentum during this period, Campbell advertising remained decidedly traditional. In the 1970s, "Give Me the Campbell Life" recognized women 's expanded roles as working mothers, but "They Always Eat Better When You Remember the Soup" and "Get Your Campbells Worth" reveal a more conservative pitch to homemakers responsibilities. Other societal changes are suggested in the advertising, for instance, the "Soup is Good Food" and "Health Insurance" campaigns of the 1980s reflected a new emphasis on health and fitness.

In 1981 the company transferred the soup account to another New York firm, Backer Spielvogel and Bates . The 1980s saw a renewed emphasis on network primetime, strategic radio advertising (where ads for hot soup are tagged to reports of rain or snow, or are aired just before the noon lunch hour), and regional marketing of specialized products or packaging designed to appeal to local tastes and changing nutritional standards. These new products have engendered some changes in Campbell' s time-honored red and white label to emphasize the "new and improved" characteristics of the products

In 2015, Campbells developed the "Real Life" campaign. This campaign was groundbreaking in many ways. The commercials portrayed not only inter-racial couples but also a gay couple, two fathers and their son. This campaign had a product tie in with the 2015 release of the new installment in the motion picture franchise, Star Wars. The campaign received commentary from the public both pro and con. Campbells continued the campaign without revising or pulling any of its commercials. While running in selected markets, the campaign made nationwide headlines and pointed up the continuing change in the make-up of the American family.
Provenance:
Paul N. Mulcahy, V.P. Marketing Services, Campbell Soup Company,1990. Made for the National Museum of American History, Smithsonian Institution by the Center for Advertising History, 1989-1990.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Broadcast advertising  Search this
advertising -- Food  Search this
Soups -- advertising  Search this
Advertising agencies  Search this
Advertising departments  Search this
Advertising campaigns  Search this
Sex role in advertising  Search this
Radio advertising  Search this
Women in advertising  Search this
Television advertising  Search this
Art directors  Search this
Advertising executives  Search this
Genre/Form:
Clippings
Audiotapes -- 1980-1990
Interviews -- 1980-1990
Commercials
Ephemera -- 20th century
Videotapes
Oral history
Tear sheets
Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0367
See more items in:
The Campbell Soup Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8b769193b-0861-4b41-89d1-8b6c8328534b
EDAN-URL:
ead_collection:sova-nmah-ac-0367
Online Media:

Reel 1: Campbell Kids Animation/Campbell Red and White Advertising/Campbell Soup Marketing Presentation

Collection Interviewee:
Murphy, W.B.  Search this
Norris, Alice  Search this
Norris, E. E.  Search this
Prior, Joseph  Search this
Meehan, Vincenta  Search this
Mercer, Richard  Search this
Meyers, Peter H.  Search this
Mulcahy, Paul  Search this
Welsh, Dick  Search this
White, Richard  Search this
Rindlaub, Jean  Search this
Rombach, Scott  Search this
Shaub, Harold  Search this
Weir, Chris  Search this
Coulson, Zoe  Search this
Gearon, Dan  Search this
Cronin, Betty  Search this
Conill, Alicia  Search this
Conlon, Robert  Search this
Conill, Rafael  Search this
Jordan, James  Search this
McNutt, James  Search this
McGovern, R. Gordon  Search this
Goerke, Donald E.  Search this
Holmes, Martha  Search this
Haber, Bernie  Search this
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Adams, Anthony  Search this
Baum, Herbert M.  Search this
Bergin, John F.  Search this
Bair, Dean  Search this
Collection Interviewer:
Griffith, Barbara S., Dr.  Search this
Collection Creator:
Archives Center, National Museum of American History  Search this
Campbell Soup Company  Search this
Extent:
1 Videocassettes (U-matic)
1 Videocassettes (VHS)
Container:
Box 22 (Reference Copies)
Box 20 (Master Copies)
Type:
Archival materials
Moving Images
Videocassettes (u-matic)
Videocassettes (vhs)
Date:
1961-1976
Scope and Contents:
Campaigns/Commercials: Cambell Kids Animation

Sing a Song of Campbell's Soup

How We Make Campbell's Tomato Soup

Si Si: Soup This Good Just Has to be Campbell's

Wishing: Soup This Good Just Has to be Campbell's

Tow Good Soups: Sing a Song of Soup Sense

Vacuum Bottle: Sing a Song of Soup Sense

Square Dance: Have you Had Your Soup Today?

Carnival: Have you Had Your Soup Today?

Campbell Red & White Advertising

Cambell's Puts More Goodness In

Soup This Good Just Has to be Campbell's

They Always Eat Better When You Remember the Soup

Brighten the Season

Reach for the Campbell's: It's Right on Your Shelf

How Do You Haandle a Hungry Man? Manhandlers

Invisible Vegetables

Campbell Up

Get Your Campbell's Worth

M'm M'm Good

Campbell Corners

Get Your Campbell's Worth

1957-1958 Marketing Presentation with Bill Nixon Introducing the "Have You Had Your Soup Today?" Campaign
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
See more items in:
The Campbell Soup Advertising Collection
The Campbell Soup Advertising Collection / Series 4: Television Commercials / 4.1: Commercials
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8e9885918-eee4-456f-bc29-0694b4d5599c
EDAN-URL:
ead_component:sova-nmah-ac-0367-ref121

Reel 2: Campbell Soup Company Commercials

Collection Interviewee:
Murphy, W.B.  Search this
Norris, Alice  Search this
Norris, E. E.  Search this
Prior, Joseph  Search this
Meehan, Vincenta  Search this
Mercer, Richard  Search this
Meyers, Peter H.  Search this
Mulcahy, Paul  Search this
Welsh, Dick  Search this
White, Richard  Search this
Rindlaub, Jean  Search this
Rombach, Scott  Search this
Shaub, Harold  Search this
Weir, Chris  Search this
Coulson, Zoe  Search this
Gearon, Dan  Search this
Cronin, Betty  Search this
Conill, Alicia  Search this
Conlon, Robert  Search this
Conill, Rafael  Search this
Jordan, James  Search this
McNutt, James  Search this
McGovern, R. Gordon  Search this
Goerke, Donald E.  Search this
Holmes, Martha  Search this
Haber, Bernie  Search this
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Adams, Anthony  Search this
Baum, Herbert M.  Search this
Bergin, John F.  Search this
Bair, Dean  Search this
Collection Interviewer:
Griffith, Barbara S., Dr.  Search this
Collection Creator:
Archives Center, National Museum of American History  Search this
Campbell Soup Company  Search this
Extent:
1 Videocassettes (U-matic)
1 Videocassettes (VHS)
Container:
Box 20 (Master Copies)
Box 22 (Reference Copies)
Type:
Archival materials
Moving Images
Videocassettes (u-matic)
Videocassettes (vhs)
Date:
1963-1966
Scope and Contents:
Campaigns/Commercials:

Soup This Good Just Has to be Campbells (1963-1964)

Your Attention Please

Four Minute Soups

A Boy's Lunch; A Man Sized Meal

Si, Si

Campbell's Tomatoes

Great Meal, Hon

Animated Vegetables

My Fussy Eater

Jet Pilot

Little Editor

Company Dinner

Three Species of Soup Eater

How I Broke the Supermarket Window

Five Chicken Soups

North, South, East, or West, It's Campbell's

Scat

A Cast of Thousands

Campbell's Takes the Chill Out of Children

Campbell's Keeps Pace with the Weather

Campbell's Marvelous Meat Loaf/Quick Sauces

They Always Eat Better When You Remember the Soup (1965-1966)

Something's Happened to Supper

A Hungry Man's Soup

Gidget

Bisque of Tomato: It's Different

Chicken and Stars Animation

From Beneath the Sea: Clam Chowder and Oyster Stew

Homemade Vegetable Soup

Noodle Experts

Chicken a la King Recipe

Put More Tomato Soup in Your Life

Creamed Magic: Cream of Tuna, Cream of Chicken

Chicken Broth

Chicken Broth: So Catch a Cold

Chicken Broth: So Make Matzoh Balls

Chicken Broth: No Foolin'

Country Inn Flavor: Golden Mushroom

Creamed Magic Recipes

Country Inn Flavor: Recipes
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
See more items in:
The Campbell Soup Advertising Collection
The Campbell Soup Advertising Collection / Series 4: Television Commercials / 4.1: Commercials
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep828dbc74f-0404-401d-95dd-b87beea50f31
EDAN-URL:
ead_component:sova-nmah-ac-0367-ref122

Reel 3: Campbell Soup Company Commercials

Collection Interviewee:
Murphy, W.B.  Search this
Norris, Alice  Search this
Norris, E. E.  Search this
Prior, Joseph  Search this
Meehan, Vincenta  Search this
Mercer, Richard  Search this
Meyers, Peter H.  Search this
Mulcahy, Paul  Search this
Welsh, Dick  Search this
White, Richard  Search this
Rindlaub, Jean  Search this
Rombach, Scott  Search this
Shaub, Harold  Search this
Weir, Chris  Search this
Coulson, Zoe  Search this
Gearon, Dan  Search this
Cronin, Betty  Search this
Conill, Alicia  Search this
Conlon, Robert  Search this
Conill, Rafael  Search this
Jordan, James  Search this
McNutt, James  Search this
McGovern, R. Gordon  Search this
Goerke, Donald E.  Search this
Holmes, Martha  Search this
Haber, Bernie  Search this
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Adams, Anthony  Search this
Baum, Herbert M.  Search this
Bergin, John F.  Search this
Bair, Dean  Search this
Collection Interviewer:
Griffith, Barbara S., Dr.  Search this
Collection Creator:
Archives Center, National Museum of American History  Search this
Campbell Soup Company  Search this
Extent:
1 Videocassettes (U-matic)
Container:
Box 22 (Reference Copies)
Box 20 (Master Copies)
Type:
Archival materials
Moving Images
Videocassettes (u-matic)
Date:
1967-1978
Scope and Contents:
Campaigns/Commercials:

The Fast Tomato

Invisable Vegetables

Double Talk

Manhandlers (Cowboy)

Pronto Pizzas Recipe

Campbell Up

Manhandlers (Skier)

Get Your Campbell's Worth

Manhandlers (Football player)

Hollingsworth

Skip Rope

Manhandlers (Lumberjack)

Soup and Sandwich

You Forgot to Say...

Shakespeare

Read the Label

Campbell Corners

Get Your Campbell's Worth

Give Me the Campbell's Life

Give Me the Campbell's Life (Working wife)

Give Me the Campbell's Life (Campbell kids)

Give Me the Campbell's Life (Wifesavers)

Foghorn Leghorn Animation

Turn to the Back of Your Campbell's

Give Me the Campbell's Life (Weekend)

Give Me the Campbell's Life (Recipes)

Manhandlers (Shoveling snow)

The 50 Cent Soup

Manhandlers (Soccer player)

Manhandlers (Hockey player)

Manhandlers (Basketball player)
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
See more items in:
The Campbell Soup Advertising Collection
The Campbell Soup Advertising Collection / Series 4: Television Commercials / 4.1: Commercials
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep836666d56-1a19-4d1d-a52e-549acd6359d1
EDAN-URL:
ead_component:sova-nmah-ac-0367-ref123

Reel 4: Campbell Soup Company: Selected Commercials

Collection Interviewee:
Murphy, W.B.  Search this
Norris, Alice  Search this
Norris, E. E.  Search this
Prior, Joseph  Search this
Meehan, Vincenta  Search this
Mercer, Richard  Search this
Meyers, Peter H.  Search this
Mulcahy, Paul  Search this
Welsh, Dick  Search this
White, Richard  Search this
Rindlaub, Jean  Search this
Rombach, Scott  Search this
Shaub, Harold  Search this
Weir, Chris  Search this
Coulson, Zoe  Search this
Gearon, Dan  Search this
Cronin, Betty  Search this
Conill, Alicia  Search this
Conlon, Robert  Search this
Conill, Rafael  Search this
Jordan, James  Search this
McNutt, James  Search this
McGovern, R. Gordon  Search this
Goerke, Donald E.  Search this
Holmes, Martha  Search this
Haber, Bernie  Search this
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Adams, Anthony  Search this
Baum, Herbert M.  Search this
Bergin, John F.  Search this
Bair, Dean  Search this
Collection Interviewer:
Griffith, Barbara S., Dr.  Search this
Collection Creator:
Archives Center, National Museum of American History  Search this
Campbell Soup Company  Search this
Extent:
1 Videocassettes (U-matic)
Container:
Box 20 (Master Copies)
Box 22 (Reference Copies)
Type:
Archival materials
Moving Images
Videocassettes (u-matic)
Date:
1960-1975
Scope and Contents:
Campagns/Commercials:

I Have a Little Shadow

Frozen Oyster Stew

Vegetable Beef

Coming Attractions: Turkey Noodle Soup

Your Attention Please

Walter Mitty, Jr.

At School Day's End

Lunch on the Job Is No Picnic

Chicken & Stars Introduction

Put More Tomato Soup In Your Life

Stout Hearted Soups Introduction

Campbell's Chunky Beef Soup

Skip Rope

Too Many Cooks

The Chickens

Unheard Of

Campbell's Curly Noodle Soup

The Fast Tomato

The Manhandlers

Campbell Up Cassidy

Accountant

Hollingsworth

Bandsmen

Caboose

Campbell's Vegetable Soup: The Alphabet Soup
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
See more items in:
The Campbell Soup Advertising Collection
The Campbell Soup Advertising Collection / Series 4: Television Commercials / 4.1: Commercials
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8a4820b69-3289-4ec5-a7c8-067b83b26338
EDAN-URL:
ead_component:sova-nmah-ac-0367-ref124

Reel 5: Campbell Soup Company Red & White Soups Historical Reel

Collection Interviewee:
Murphy, W.B.  Search this
Norris, Alice  Search this
Norris, E. E.  Search this
Prior, Joseph  Search this
Meehan, Vincenta  Search this
Mercer, Richard  Search this
Meyers, Peter H.  Search this
Mulcahy, Paul  Search this
Welsh, Dick  Search this
White, Richard  Search this
Rindlaub, Jean  Search this
Rombach, Scott  Search this
Shaub, Harold  Search this
Weir, Chris  Search this
Coulson, Zoe  Search this
Gearon, Dan  Search this
Cronin, Betty  Search this
Conill, Alicia  Search this
Conlon, Robert  Search this
Conill, Rafael  Search this
Jordan, James  Search this
McNutt, James  Search this
McGovern, R. Gordon  Search this
Goerke, Donald E.  Search this
Holmes, Martha  Search this
Haber, Bernie  Search this
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Adams, Anthony  Search this
Baum, Herbert M.  Search this
Bergin, John F.  Search this
Bair, Dean  Search this
Collection Interviewer:
Griffith, Barbara S., Dr.  Search this
Collection Creator:
Archives Center, National Museum of American History  Search this
Campbell Soup Company  Search this
Extent:
1 Videocassettes (U-matic)
Container:
Box 22 (Reference Copies)
Box 20 (Master Copies)
Type:
Archival materials
Moving Images
Videocassettes (u-matic)
Date:
1965-1979
Scope and Contents:
Campaigns/Commercials:

Campbell Supper

Chicken a la King

Fast Tomato

Invisable Vegetables

Chicken Adult

Wrangler

Campbell Up Lunch

Skier

Philbin/Football

Make Ends Meet

Skip Rope

If I Were

Firewood

Something Else

You Forgot

Hamlet

Giant Label

Giant Label Recipe

Manhandler Kite

Voice of Experience

Moving In

Barnaby Twins

Money in the Bank

W/W Cooking

Grandparents

Sunday Supper

Trucker

Pete

Recipes

Working Wife/Man

Home for Lunch

Foghorn Leghorn

Kids

Campbell Kids

Family Supper

Rainy Saturday

Label

Spell

Granparents II

Split Personality

Fencing

Firewood

Snow Shovel

Concentration

Noodles and Broth

Growing Up/Barleys

Couple

Wife

Dad/Store

Soccer

Hockey

Basketball

Blender Soups

Merriweather

Mother

Chicken and Mushroom

Green Bean Bake

Airplane

Black and White Campbell's Kids
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
See more items in:
The Campbell Soup Advertising Collection
The Campbell Soup Advertising Collection / Series 4: Television Commercials / 4.1: Commercials
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8680018b3-4f3f-47ae-ba0a-234a63851e1e
EDAN-URL:
ead_component:sova-nmah-ac-0367-ref125

Reel 6: Campbell Soup Company Red & White Soups Historical Reel

Collection Interviewee:
Murphy, W.B.  Search this
Norris, Alice  Search this
Norris, E. E.  Search this
Prior, Joseph  Search this
Meehan, Vincenta  Search this
Mercer, Richard  Search this
Meyers, Peter H.  Search this
Mulcahy, Paul  Search this
Welsh, Dick  Search this
White, Richard  Search this
Rindlaub, Jean  Search this
Rombach, Scott  Search this
Shaub, Harold  Search this
Weir, Chris  Search this
Coulson, Zoe  Search this
Gearon, Dan  Search this
Cronin, Betty  Search this
Conill, Alicia  Search this
Conlon, Robert  Search this
Conill, Rafael  Search this
Jordan, James  Search this
McNutt, James  Search this
McGovern, R. Gordon  Search this
Goerke, Donald E.  Search this
Holmes, Martha  Search this
Haber, Bernie  Search this
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Adams, Anthony  Search this
Baum, Herbert M.  Search this
Bergin, John F.  Search this
Bair, Dean  Search this
Collection Interviewer:
Griffith, Barbara S., Dr.  Search this
Collection Creator:
Archives Center, National Museum of American History  Search this
Campbell Soup Company  Search this
Extent:
1 Videocassettes (U-matic)
Container:
Box 20 (Master Copies)
Box 22 (Reference Copies)
Type:
Archival materials
Moving Images
Videocassettes (u-matic)
Date:
1980-1990
Scope and Contents:
Campaigns/Commercials:

Log Cabin

Father and Daughter

Construction Worker

Newsstand

Letter from Mom

Truck Driver

Lobster Boat

Tired Dad

Job Interview

Wet Kid

Claire and Leo

Lunch Date

Favorite Lunch

Runner

Cop and Kid

New Gym

Junkyard Dog

School Boys

Rainy Night

Mexican Hat Dance

Sophisticated Taste

Green Grocer

Better Bodies

Alien

Zesty

Tavern

Little Boy

Newsroom

Dancer

Anthem

News

Dedbbie Thomas

Different Tastes

Georgia I

Georgia II

Butler

No Special Occasion

Report Card

Elevator

Cafeteria

Bear

Pot Belly Stove

What Kind of Campbell's Kid Are You?

What's Missing?

Labels

Painting

Dance

New Kid's Line
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
See more items in:
The Campbell Soup Advertising Collection
The Campbell Soup Advertising Collection / Series 4: Television Commercials / 4.1: Commercials
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep868ba3596-7f10-491e-ba3c-57f3bbbef2ff
EDAN-URL:
ead_component:sova-nmah-ac-0367-ref126

Reel 7: Campbell Soup Company: Selected Commercials

Collection Interviewee:
Murphy, W.B.  Search this
Norris, Alice  Search this
Norris, E. E.  Search this
Prior, Joseph  Search this
Meehan, Vincenta  Search this
Mercer, Richard  Search this
Meyers, Peter H.  Search this
Mulcahy, Paul  Search this
Welsh, Dick  Search this
White, Richard  Search this
Rindlaub, Jean  Search this
Rombach, Scott  Search this
Shaub, Harold  Search this
Weir, Chris  Search this
Coulson, Zoe  Search this
Gearon, Dan  Search this
Cronin, Betty  Search this
Conill, Alicia  Search this
Conlon, Robert  Search this
Conill, Rafael  Search this
Jordan, James  Search this
McNutt, James  Search this
McGovern, R. Gordon  Search this
Goerke, Donald E.  Search this
Holmes, Martha  Search this
Haber, Bernie  Search this
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Adams, Anthony  Search this
Baum, Herbert M.  Search this
Bergin, John F.  Search this
Bair, Dean  Search this
Collection Interviewer:
Griffith, Barbara S., Dr.  Search this
Collection Creator:
Archives Center, National Museum of American History  Search this
Campbell Soup Company  Search this
Extent:
1 Videocassettes (VHS)
Container:
Box 21 (Master Copies)
Box 22 (Reference Copies)
Type:
Archival materials
Moving Images
Videocassettes (vhs)
Date:
1963-1979
Scope and Contents:
Campaigns/Commercials:

Tooth

Flower Pot

Grandfather
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
See more items in:
The Campbell Soup Advertising Collection
The Campbell Soup Advertising Collection / Series 4: Television Commercials / 4.1: Commercials
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep83273693b-2f38-45ee-b201-afe4452ad14e
EDAN-URL:
ead_component:sova-nmah-ac-0367-ref127

Reel 8: Campbell Soup Company Commercials

Collection Interviewee:
Murphy, W.B.  Search this
Norris, Alice  Search this
Norris, E. E.  Search this
Prior, Joseph  Search this
Meehan, Vincenta  Search this
Mercer, Richard  Search this
Meyers, Peter H.  Search this
Mulcahy, Paul  Search this
Welsh, Dick  Search this
White, Richard  Search this
Rindlaub, Jean  Search this
Rombach, Scott  Search this
Shaub, Harold  Search this
Weir, Chris  Search this
Coulson, Zoe  Search this
Gearon, Dan  Search this
Cronin, Betty  Search this
Conill, Alicia  Search this
Conlon, Robert  Search this
Conill, Rafael  Search this
Jordan, James  Search this
McNutt, James  Search this
McGovern, R. Gordon  Search this
Goerke, Donald E.  Search this
Holmes, Martha  Search this
Haber, Bernie  Search this
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Adams, Anthony  Search this
Baum, Herbert M.  Search this
Bergin, John F.  Search this
Bair, Dean  Search this
Collection Interviewer:
Griffith, Barbara S., Dr.  Search this
Collection Creator:
Archives Center, National Museum of American History  Search this
Campbell Soup Company  Search this
Extent:
1 Videocassettes (VHS)
Container:
Box 21 (Master Copies)
Box 23 (Reference Copies)
Type:
Archival materials
Moving Images
Videocassettes (vhs)
Date:
1963-1979
Scope and Contents:
Campaigns/Commercials:

Your Attention Please

Four Minute Soups

Si,Si

North, South, East, or West, It's Campbell's

Cast of Thousands

Gidget

Choose Your Noodle

So Make Matzoh Balls

Manhandlers

Campbell Up: Campbell Kids Psychedelic Animation

Give Me the Campbell's Life

The 50 Cent Soup Company

Manhandlers
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
See more items in:
The Campbell Soup Advertising Collection
The Campbell Soup Advertising Collection / Series 4: Television Commercials / 4.1: Commercials
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8ec1aeb17-2bfb-4222-975d-8fe1d2f3bff6
EDAN-URL:
ead_component:sova-nmah-ac-0367-ref128

Reel 9: Campbell Soup Lassie Program

Collection Interviewee:
Murphy, W.B.  Search this
Norris, Alice  Search this
Norris, E. E.  Search this
Prior, Joseph  Search this
Meehan, Vincenta  Search this
Mercer, Richard  Search this
Meyers, Peter H.  Search this
Mulcahy, Paul  Search this
Welsh, Dick  Search this
White, Richard  Search this
Rindlaub, Jean  Search this
Rombach, Scott  Search this
Shaub, Harold  Search this
Weir, Chris  Search this
Coulson, Zoe  Search this
Gearon, Dan  Search this
Cronin, Betty  Search this
Conill, Alicia  Search this
Conlon, Robert  Search this
Conill, Rafael  Search this
Jordan, James  Search this
McNutt, James  Search this
McGovern, R. Gordon  Search this
Goerke, Donald E.  Search this
Holmes, Martha  Search this
Haber, Bernie  Search this
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Adams, Anthony  Search this
Baum, Herbert M.  Search this
Bergin, John F.  Search this
Bair, Dean  Search this
Collection Interviewer:
Griffith, Barbara S., Dr.  Search this
Collection Creator:
Archives Center, National Museum of American History  Search this
Campbell Soup Company  Search this
Extent:
1 Videocassettes (U-matic)
Container:
Box 21 (Master Copies)
Box 23 (Reference Copies)
Type:
Archival materials
Moving Images
Videocassettes (u-matic)
Date:
1957-1961
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
See more items in:
The Campbell Soup Advertising Collection
The Campbell Soup Advertising Collection / Series 4: Television Commercials / 4.1: Commercials
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep86a3de49d-170c-49a7-922c-3b5474fc2e48
EDAN-URL:
ead_component:sova-nmah-ac-0367-ref129

Reel 10: Campbell Soup Lassie Program

Collection Interviewee:
Murphy, W.B.  Search this
Norris, Alice  Search this
Norris, E. E.  Search this
Prior, Joseph  Search this
Meehan, Vincenta  Search this
Mercer, Richard  Search this
Meyers, Peter H.  Search this
Mulcahy, Paul  Search this
Welsh, Dick  Search this
White, Richard  Search this
Rindlaub, Jean  Search this
Rombach, Scott  Search this
Shaub, Harold  Search this
Weir, Chris  Search this
Coulson, Zoe  Search this
Gearon, Dan  Search this
Cronin, Betty  Search this
Conill, Alicia  Search this
Conlon, Robert  Search this
Conill, Rafael  Search this
Jordan, James  Search this
McNutt, James  Search this
McGovern, R. Gordon  Search this
Goerke, Donald E.  Search this
Holmes, Martha  Search this
Haber, Bernie  Search this
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Adams, Anthony  Search this
Baum, Herbert M.  Search this
Bergin, John F.  Search this
Bair, Dean  Search this
Collection Interviewer:
Griffith, Barbara S., Dr.  Search this
Collection Creator:
Archives Center, National Museum of American History  Search this
Campbell Soup Company  Search this
Extent:
1 Videocassettes (U-matic)
Container:
Box 21 (Master Copies)
Box 23 (Reference Copies)
Type:
Archival materials
Moving Images
Videocassettes (u-matic)
Date:
1962-1968
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
See more items in:
The Campbell Soup Advertising Collection
The Campbell Soup Advertising Collection / Series 4: Television Commercials / 4.1: Commercials
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep855f63ac7-2d8c-4514-920b-6d6db83efdff
EDAN-URL:
ead_component:sova-nmah-ac-0367-ref130

Reel 11: Campbell Soup Company Lassie Program

Collection Interviewee:
Murphy, W.B.  Search this
Norris, Alice  Search this
Norris, E. E.  Search this
Prior, Joseph  Search this
Meehan, Vincenta  Search this
Mercer, Richard  Search this
Meyers, Peter H.  Search this
Mulcahy, Paul  Search this
Welsh, Dick  Search this
White, Richard  Search this
Rindlaub, Jean  Search this
Rombach, Scott  Search this
Shaub, Harold  Search this
Weir, Chris  Search this
Coulson, Zoe  Search this
Gearon, Dan  Search this
Cronin, Betty  Search this
Conill, Alicia  Search this
Conlon, Robert  Search this
Conill, Rafael  Search this
Jordan, James  Search this
McNutt, James  Search this
McGovern, R. Gordon  Search this
Goerke, Donald E.  Search this
Holmes, Martha  Search this
Haber, Bernie  Search this
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Adams, Anthony  Search this
Baum, Herbert M.  Search this
Bergin, John F.  Search this
Bair, Dean  Search this
Collection Interviewer:
Griffith, Barbara S., Dr.  Search this
Collection Creator:
Archives Center, National Museum of American History  Search this
Campbell Soup Company  Search this
Extent:
1 Videocassettes (U-matic)
Container:
Box 21 (Master Copies)
Box 23 (Reference Copies)
Type:
Archival materials
Moving Images
Videocassettes (u-matic)
Date:
undated
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
See more items in:
The Campbell Soup Advertising Collection
The Campbell Soup Advertising Collection / Series 4: Television Commercials / 4.1: Commercials
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8b0aeba97-a988-4867-8fb8-f4eb6de03435
EDAN-URL:
ead_component:sova-nmah-ac-0367-ref131

Commercials

Collection Interviewee:
Murphy, W.B.  Search this
Norris, Alice  Search this
Norris, E. E.  Search this
Prior, Joseph  Search this
Meehan, Vincenta  Search this
Mercer, Richard  Search this
Meyers, Peter H.  Search this
Mulcahy, Paul  Search this
Welsh, Dick  Search this
White, Richard  Search this
Rindlaub, Jean  Search this
Rombach, Scott  Search this
Shaub, Harold  Search this
Weir, Chris  Search this
Coulson, Zoe  Search this
Gearon, Dan  Search this
Cronin, Betty  Search this
Conill, Alicia  Search this
Conlon, Robert  Search this
Conill, Rafael  Search this
Jordan, James  Search this
McNutt, James  Search this
McGovern, R. Gordon  Search this
Goerke, Donald E.  Search this
Holmes, Martha  Search this
Haber, Bernie  Search this
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Adams, Anthony  Search this
Baum, Herbert M.  Search this
Bergin, John F.  Search this
Bair, Dean  Search this
Collection Interviewer:
Griffith, Barbara S., Dr.  Search this
Collection Creator:
Archives Center, National Museum of American History  Search this
Campbell Soup Company  Search this
Type:
Archival materials
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0367, Subseries 4.1
See more items in:
The Campbell Soup Advertising Collection
The Campbell Soup Advertising Collection / Series 4: Television Commercials
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8ea1976d2-a0fc-42ad-8579-3d3271e89fe5
EDAN-URL:
ead_component:sova-nmah-ac-0367-ref132

Scripts

Collection Interviewee:
Murphy, W.B.  Search this
Norris, Alice  Search this
Norris, E. E.  Search this
Prior, Joseph  Search this
Meehan, Vincenta  Search this
Mercer, Richard  Search this
Meyers, Peter H.  Search this
Mulcahy, Paul  Search this
Welsh, Dick  Search this
White, Richard  Search this
Rindlaub, Jean  Search this
Rombach, Scott  Search this
Shaub, Harold  Search this
Weir, Chris  Search this
Coulson, Zoe  Search this
Gearon, Dan  Search this
Cronin, Betty  Search this
Conill, Alicia  Search this
Conlon, Robert  Search this
Conill, Rafael  Search this
Jordan, James  Search this
McNutt, James  Search this
McGovern, R. Gordon  Search this
Goerke, Donald E.  Search this
Holmes, Martha  Search this
Haber, Bernie  Search this
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Adams, Anthony  Search this
Baum, Herbert M.  Search this
Bergin, John F.  Search this
Bair, Dean  Search this
Collection Interviewer:
Griffith, Barbara S., Dr.  Search this
Collection Creator:
Archives Center, National Museum of American History  Search this
Campbell Soup Company  Search this
Container:
Box 24
Type:
Archival materials
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0367, Subseries 4.2
See more items in:
The Campbell Soup Advertising Collection
The Campbell Soup Advertising Collection / Series 4: Television Commercials
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8e2d18851-d432-43f8-86e8-03276692e4d7
EDAN-URL:
ead_component:sova-nmah-ac-0367-ref133

Television Commercials

Collection Interviewee:
Murphy, W.B.  Search this
Norris, Alice  Search this
Norris, E. E.  Search this
Prior, Joseph  Search this
Meehan, Vincenta  Search this
Mercer, Richard  Search this
Meyers, Peter H.  Search this
Mulcahy, Paul  Search this
Welsh, Dick  Search this
White, Richard  Search this
Rindlaub, Jean  Search this
Rombach, Scott  Search this
Shaub, Harold  Search this
Weir, Chris  Search this
Coulson, Zoe  Search this
Gearon, Dan  Search this
Cronin, Betty  Search this
Conill, Alicia  Search this
Conlon, Robert  Search this
Conill, Rafael  Search this
Jordan, James  Search this
McNutt, James  Search this
McGovern, R. Gordon  Search this
Goerke, Donald E.  Search this
Holmes, Martha  Search this
Haber, Bernie  Search this
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Adams, Anthony  Search this
Baum, Herbert M.  Search this
Bergin, John F.  Search this
Bair, Dean  Search this
Collection Interviewer:
Griffith, Barbara S., Dr.  Search this
Collection Creator:
Archives Center, National Museum of American History  Search this
Campbell Soup Company  Search this
Type:
Archival materials
Date:
1957-1990
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0367, Series 4
See more items in:
The Campbell Soup Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep88d5c8d33-01a2-4601-b1be-4f41b46cec56
EDAN-URL:
ead_component:sova-nmah-ac-0367-ref14

Advertising Media: Television

Collection Interviewee:
Murphy, W.B.  Search this
Norris, Alice  Search this
Norris, E. E.  Search this
Prior, Joseph  Search this
Meehan, Vincenta  Search this
Mercer, Richard  Search this
Meyers, Peter H.  Search this
Mulcahy, Paul  Search this
Welsh, Dick  Search this
White, Richard  Search this
Rindlaub, Jean  Search this
Rombach, Scott  Search this
Shaub, Harold  Search this
Weir, Chris  Search this
Coulson, Zoe  Search this
Gearon, Dan  Search this
Cronin, Betty  Search this
Conill, Alicia  Search this
Conlon, Robert  Search this
Conill, Rafael  Search this
Jordan, James  Search this
McNutt, James  Search this
McGovern, R. Gordon  Search this
Goerke, Donald E.  Search this
Holmes, Martha  Search this
Haber, Bernie  Search this
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Adams, Anthony  Search this
Baum, Herbert M.  Search this
Bergin, John F.  Search this
Bair, Dean  Search this
Collection Interviewer:
Griffith, Barbara S., Dr.  Search this
Collection Creator:
Archives Center, National Museum of American History  Search this
Campbell Soup Company  Search this
Container:
Box 1, Folder 5
Type:
Archival materials
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
See more items in:
The Campbell Soup Advertising Collection
The Campbell Soup Advertising Collection / Series 1: Research Files / 1.1: Clippings
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8d59ac828-80ad-45e0-bafe-dd2d55217982
EDAN-URL:
ead_component:sova-nmah-ac-0367-ref158

The "Pepsi Generation" Oral History and Documentation Collection

Topic:
Pepsi-Cola World
Pepsi-Cola (soft drink)
Creator:
Ellsworth, Scott, Dr.  Search this
Archives Center, National Museum of American History  Search this
Extent:
7.7 Cubic feet (32 boxes)
Type:
Collection descriptions
Archival materials
Audiocassettes
Commercials
Interviews
Oral history
Videotapes
Date:
1938-1986
Summary:
The Pepsi Generation Collection is the result of an oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.
Scope and Contents:
At the core of the "Pepsi Generation" Oral History and Documention Collection are oral history interviews with individuals involved with Pepsi-Cola and its advertising campaigns. In addition to the oral histories there are research files which include an almost complete run of Pepsi-Cola World, interview abstracts, print advertising, and television commercials from Pepsi's best-known advertising campaigns.
Arrangement:
The collection is arranged into five series

Series 1: Research Files, 1943-1985

Series 2: Interviewee Files, 1984-1985

Series 3: Oral History Interviews, 1984-1985

Subseries 3.1: Reference Copies, 1984-1985

Subseries 3.2: Master Tapes,1984-1985

Subseries 3.3: Original Tapes, 1984-1985

Series 4: Pepsi-Cola Video, 1946-1988

Subseries 4.1: Reference videos

Subseries 4.2: Master Copies

Series 5: Pepsi Cola Audio, circa 1970, undated
Biographical / Historical:
In 1983, as part of the 20th anniversary of the "Pepsi Generation" advertising campaign, Pepsi-Cola donated to the Archives Center approximately 200 advertising and promotional items (see collection AC0092). The Archives Center accepted these items and proposed an oral history project to document the "Pepsi Generation" story.

The Archives Center embarked upon this project in the spring of 1983. A professional oral historian, Dr. Scott Ellsworth, conducted twenty-nine interviews during 1984 and 1985 with twenty-six people involved in Pepsi advertising, including bottlers, advertising executives, producers, directors, a songwriter, a performer, a publisher, the president of Pepsi, the chairman of the board, and two former Pepsi presidents.

The interviews focus primarily on the "Come Alive, You're In The Pepsi Generation" advertising campaign, Pepsi's adoption of youth-oriented advertising, campaign execution, television commercial production, background of the idea for the "Think Young" campaign, and the company's response to the "Pepsi Generation"campaign.

The Pepsi Generation Collection is the result of this oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.
Related Materials:
Materials in the Archives Center

Warshaw Collection of Business Americana, Beverages

N.W. Ayer Advertising Agency Records

Pepsi-Cola Advertising Collection
Provenance:
Collection donated by Pepsi-Cola Company through Rebecca Madiera in 1983. Interviews made for the Smithsonian Institution in 1984 and 1985.
Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising agencies  Search this
Ambiguity in advertising  Search this
Marketing  Search this
Music in advertising  Search this
Prize contests in advertising  Search this
Broadcast advertising  Search this
advertising -- Beverages -- 1930-1990  Search this
Advertising writing  Search this
Television advertising  Search this
Product demonstrations  Search this
Youth-oriented advertising  Search this
Slogans  Search this
Genre/Form:
Audiocassettes
Commercials
Interviews -- 1980-2000
Oral history
Videotapes
Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0111
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8642412ae-81a3-4bd2-8080-c1a3ce4f732f
EDAN-URL:
ead_collection:sova-nmah-ac-0111
Online Media:

Research Files

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Archives Center, National Museum of American History  Search this
Type:
Archival materials
Date:
1941-1985
Scope and Contents:
Research files include materials collected by the Archives Center to provide background for the project team and materials produced by Pepsi-Cola, including an almost complete run of Pepsi-Cola World, the company publication,and various trade literature, both advertising and soft drink industry.
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0111, Series 1
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep87a2aa2cb-a6ea-4588-ae98-4cd67e904c58
EDAN-URL:
ead_component:sova-nmah-ac-0111-ref13

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