102 Children's Chores / Brendon Jones, Jeanne Hill, Ryan Holmquist.
103 Live Radio with Rich Hawkins, KRVN / Dwight Lamb, Kenny Applebee, Rich Hawkins. Fiddle.
Local Numbers:
FP-1991-CT-0091
General:
tape 2/4
Date/Time and Place of an Event Note:
Recorded in: Washington (D.C.), United States, June 30, 1991.
Restrictions:
Restrictions on access. Some duplication is allowed. Use of materials needs permission of the Smithsonian Institution.
Collection Rights:
Copyright and other restrictions may apply. Generally, materials created during a Festival are covered by a release signed by each participant permitting their use for personal and educational purposes; materials created as part of the fieldwork leading to a Festival may be more restricted. We permit and encourage such personal and educational use of those materials provided digitally here, without special permissions. Use of any materials for publication, commercial use, or distribution requires a license from the Archives. Licensing fees may apply in addition to any processing fees.
Electricity and Modern Physics, Division of, NMAH, SI. Search this
Extent:
46 Cubic feet (138 boxes)
Type:
Collection descriptions
Archival materials
Clippings
Newsletters
Scrapbooks
Notebooks
Motion pictures (visual works)
Photographs
Date:
1884-1965
Scope and Contents:
While the collection is focused rather specifically on the development of television in America, including technical details, legal proceedings, marketing and advertisement, and manufacturing, it is also a rich source for the history of American advertising, work cultures, sales, and entertainment. There is also information about radio, mostly in periodicals collected by Du Mont. Information about Allen Du Mont is largely limited to his professional development and activities, except for a few travel photographs and information about and logbooks from his boat.
Materials date from 1884 to 1965, but the bulk come from the years 1931 1960; mostly scattered periodicals comprise the earlier years.
The collection includes correspondence, photographs, blueprints, films, videotapes, pamphlets, books, periodicals, newspaper and magazine clippings, annual reports, organization charts, stock records, ticker tape, legal documents, patent documents, bills, accountants' reports, meeting minutes, scrapbooks, technical drawings, advertisements, catalogs, and technical manuals. Processing included revising the previous series order, refoldering and reboxing all items, and completely revising the finding aid. Duplicates were weeded out; two copies were retained of any multiple item. Materials in binders were unbound. An example of each binder with the DuMont logo was retained, and the materials once contained therein refer to the appropriate binder in the container list. Plain office binders were discarded.
Arrangement:
The collection is divided into 16 series.
Series 1: Personal Files, 1920s-1965
Series 2: Executive Records, 1938-1964
Series 3: Stock Records, 1937-1962
Series 4: DuMont Laboratories, Inc., Patents and Legal Proceedings, 1884-1960
Series 5: DuMont Laboratories, Inc., Financial Records, 1931-1964
Series 6: DuMont Laboratories, Inc., Operations, 1938-1958
Series 7: Radio Technical Planning Board, 1944-1946
Series 8: Federal Communications Commission, 1940-1959 and undated
Series 9: DuMont Laboratories, Marketing and Sales, 1939-1961 and undated
Series 10: Telecommunications for Venezuela, 1952-1957 and undated
Series 11: Du Mont Network, 1944-1952 and undated
Series 12: Du Mont Publications, 1933-1963 and undated
Series 13: Photographs, 1928-1960 and undated
Series 14: Clippings/Scrapbooks, 1933-1962
Series 15: Non-Du Mont Publications, 1892, 1907-1963 and undated
Series 16: Audiovisual Materials, 1948-1955
Biographical / Historical:
Allen Balcom Du Mont was born Jan. 29, 1901, in Brooklyn, NY to S. William Henry Beaman and Lillian Felton Balcom Du Mont. He contracted poliomyelitis when he was eleven and was confined to bed for nearly a year. During his illness, he began to amuse himself with a crystal radio set; by year's end, he had built a receiving and transmitting set. He was licensed as a ship's wireless operator when he was fifteen, and took a job a year later as a radio operator on a passenger vessel that ran between New York and Providence, RI. He worked as a radio operator for the next seven years.
Du Mont graduated in 1924 from the Rensselaer Polytechnic Institute in Troy, NY, with a degree in electrical engineering. He had already begun his first invention for the Sound Operated Circuit Controller, a device that turns a switch on or off when it hears a sharp sound; he used it to turn off his radio during commercials with a hand clap. Du Mont began working for the Westinghouse Lamp Company (later a division of the Westinghouse Electric Corporation), raising their output of radio tubes from 500 a day to 5,000 an hour in four years. For this, he received the Westinghouse Achievement Award in 1927. He left Westinghouse to become chief engineer at the De Forest Radio Company in 1928; his inventions increased output there to 30,000 radio tubes a day, and he was promoted to vice president in charge of production. In 1929, he received his first patent, for a radio tube mounting device.
He also worked with television at De Forest, using mechanical receivers with a spinning "Nipkow disk" that scanned electrical impulses and gave the effect of a motion picture. The De Forest experimental transmitter, W2XCD, in Passaic, NJ, broadcast television programs in 1930. Du Mont quickly concluded that there was no future in scanning discs; they produced a small, dark picture, and were difficult to build correctly. Others had developed television pictures that were produced by an electronic beam scanning rapidly across a florescent screen at the end of a tube. However, those cathode ray tubes were still imported from Germany, were very expensive, and burned out after only twenty five to thirty hours.
Du Mont left his job at De Forest in 1931 and started a cathode ray manufacturing business in a garage laboratory at his home. He developed a tube that lasted a thousand hours and could be manufactured inexpensively. There was almost no market for his tubes; gross sales income the first year was only $70. However, the tubes were an integral part of the cathode ray oscillograph, an instrument widely used in physics laboratories that measures and records changes in electrical current over time. The business, incorporated in 1935 as DuMont Laboratories, Inc., prospered in the oscillograph market. DuMont Labs moved in 1933 into a series of empty stores, then to a plant in Passaic, NJ, in 1937. Du Mont also acted as consultant to manufacturers with cathode ray tube problems and served as an expert witness in patent litigations.
Du Mont used the money he made from oscillographs to develop television. His innovations in making precise, quickly manufactured, inexpensive, long lasting cathode ray tubes made commercial television possible. In 1938, Du Mont sold a half interest in his company to the Paramount Pictures Corporation to raise capital for broadcasting stations. In 1939, the company became the first to market a television receiver for homes, and was part of a major display at the 1939 World's Fair in New York. Television development and sales were cut off by World War II, since DuMont Laboratories converted entirely to wartime production of oscillographs and to radar research. DuMont Laboratories returned to television production in 1946 and was the first company to market a postwar television set. By 1951 the company grossed $75 million a year and had four plants manufacturing television sending and receiving equipment in Passaic, Allwood, East Paterson, and Clifton, NJ. Du Mont had become the television industry's first millionaire. He was chosen in a Forbes magazine poll as one of the twelve foremost business leaders of America that same year, and was once characterized as "one of the very few inventors in the annals of American industry who have made more money from their inventions than anyone else has" (Rice, 36).
Du Mont began an experimental television station, W2XTV, in Passaic, NJ, in 1939. He added WABD (later WNEW TV) in New York City, WTTG in Washington, D.C., and WDTV (later KDKA) in Pittsburgh, PA. He concentrated on technology and business, leaving entertainment to others in the company. However, the DuMont Network "featured such names as Ernie Kovacs, Morey Amsterdam, Ted Mack, Ernest Borgnine, Jan Murray, and Dennis James. Its long running variety hour, Cavalcade of Stars, showcased not only Jackie Gleason but The Honeymooners, which made its debut as a Cavalcade sketch" (Krampner, 98). The 1950s
superhero Captain Video became famous on the DuMont network, and Bishop Fulton Sheen's inspirational show, "Life is Worth Livinq," won surprisingly high ratings (Watson, 17). Ultimately, America's fourth network failed: in 1955, DuMont Broadcasting separated from Du Mont Laboratories, Inc., becoming the Metropolitan Broadcasting Company and, with the addition of other properties, Metromedia, Inc.
Du Mont testified frequently before the Federal Communications Commission to set technical standards for American television broadcast between 1945 and 1952. In 1946, Du Mont's company was one of several to oppose the Columbia Broadcasting System's petition to the FCC to establish color television standards; Du Mont preferred to wait for further research to develop all electronic color television, rather than the mechanical method CBS favored. He felt that method produced a picture far less than optimal, and would have required persons who did not own color sets to purchase adapters to receive broadcasts being produced in color. Standards were developed by the National Television Standards Committee in 1951 1953; the Federal Communications Commission accepted them in 1953, and regular transmission of color programs began on the major networks, including the DuMont Network, in 1954.
Sales of television receivers from DuMont Laboratories, Inc. peaked in 1954; by the late 1950s, the company was losing money. The Emerson Radio and Phonograph Company purchased the division that produced television sets, phonographs, and high fidelity and stereo equipment in 1958. In 1960 remaining Du Mont interests merged with the Fairchild Camera and Instrument Corporation. Du Mont was president of DuMont Laboratories, Inc., until 1956, when he became chairman of the Board of Directors. His title changed to Chairman and General Manager in 1959. In 1961 he became Senior Technical Advisor, Allen B. Du Mont Laboratories, Division of Fairchild Camera and Instrument Corporation.
Du Mont received many awards for his work, including honorary doctorates from Rennselaer (1944), Brooklyn Polytechnic Institute (1949), Fairleigh Dickinson College (1955), and New York University (1955). He received the Marconi Memorial Medal for Achievement in 1945, and an American Television society award in 1943 for his contributions to the field. In 1949, he received the Horatio Alger Award, "a yearly prize bestowed by the American Schools and Colleges Association on the man whose rise to fortune most nearly parallels the virtuous careers of Ben the Luggage Boy and Tattered Tom" (Rice, 35). He held more than thirty patents
for developments in cathode ray tubes and other television devices. His inventions included the "magic eye tube" once commonly seen on radios and the Duovision, a television that could receive two programs simultaneously. Du Mont was also noted for success in predicted log power boat racing; in his television equipped Hurricane III, he became the national champion of the power cruiser division of the American Power Boat Association in 1953 1955 and 1958. Du Mont died November 15, 1965; his obituary appeared on the front page of the New York Times. He was survived by Ethel Martha Steadman, whom he married in 1926, and their two children, Allen Balcom, Jr., and Yvonne.
Sources
Current Biography 1946, pp. 162 164.
Krampner, Jon. "The Death of the DuMont [sic] Network: A Real TV Whodunit." Emmy Magazine (July August 1990): 96 103.
Obituary, New York Times, 16 November 1965, 1:3.
Rice, Robert. "The Prudent Pioneer." The New Yorker, 27 Jan. 1951.
Watson, Mary Ann. "And they Said 'Uncle Fultie Didn't Have a Prayer . . . "11 Television Quarterly 26, no. 3(1993): 16 21.
Who's Who in America, 1962.
Related Materials:
Materials in the Archives Center
Edward J. Orth Memorial Archives of the New York World's Fair, 1939-1940
Warshaw Collection, Worlds Expositions, New York World's Fair, 1939 (AC0060)
Larry Zim World's Fair Collection (AC0519)
George H. Clark "Radioana" Collection, ca. 1880-1950 (AC0055)
Division of Work and Industry
Related artifacts consist of cathode ray tubes, oscillographs, television receivers (including a Duoscope), and other instruments. See accession #:EM*315206, EM*315208, EM*315209, EM*327728, EM*327735, EM*327742, EM*327743, EM*327745, EM*327749, EM*327751, EM*327756, EM*327758, EM*327759, EM*327760, EM*327763, EM*327770, EM*328155, EM*328178, EM*328182, EM*328193, EM*328198, EM*328200, EM*328209, EM*328212, EM*328224, EM*328231, EM*328247, EM*328253, EM*328258, EM*328264, EM*328269, EM*328271, EM*328277, EM*328280, EM*328282, EM*328283, EM*328286, EM*328299, EM*328305, EM*328306, EM*328315, EM*328316,
EM*328322, EM*328325, EM*328327, EM*328336, EM*328337, EM*328343, EM*328348, EM*328352, EM*328353, EM*328366, EM*328368, ZZ*RSN80323A74, ZZ*RSN80552U05, ZZ*RSN80748U09, ZZ*RSN80748U11, ZZ*RSN80844U09, and ZZ*RSN81576U01.
Library of Congress
Records of the Allen B. DuMont Laboratories, Inc. 1930 1960 (bulk 1945 1960). 56 lin. ft. Consists of nine series: Administrative Files, 1935 1960; General Correspondence, ca. 1930 1960; Interoffice Correspondence, ca. 1935 1960; Financial Records, 1932 1960; Sales and Advertising File, 1936 1960; Production and Engineering File, 1932 1960; Television File, ca. 1935 1960; Hearings File, 1935 1957; and General Miscellany, ca. 1937 1960. National Union Catalog of Manuscript Collections number 68 2021; National Inventory of Documentary Sources number 2.1.243.
Wayne State University, Walter P. Reuther Library, Archives of Labor and Urban Affairs
John H. Zieger Papers, 1942 1980. 1 box (type not specified). Correspondence, clippings, leaflets, and memoranda, related to Zieger's union activities with Western Electric Employees
Association and Allen B. Du Mont Laboratories. National Union Catalog of Manuscript Collections number 91 2872.
Provenance:
Immediate source of acquisition unknown.
Restrictions:
Collection is open for research. Gloves must be worn when handling unprotected photographs and negatives. Special arrangements required to view materials in cold storage. Using cold room materials requires a three hour waiting period. Only reference copies of audiovisual materials may be used. Contact the Archives Center for more information: archivescenter@si.edu.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Du Mont, Allen B. (Allen Balcom), 1901-1965 Search this
Collection Creator:
Du Mont, Allen B. (Allen Balcom), 1901-1965 Search this
Collection Source:
Electricity and Modern Physics, Division of, NMAH, SI. Search this
Extent:
1 Item (photoprint, 8" x 10".)
Type:
Archival materials
Photographs
Photographic prints
Date:
1944
Scope and Contents:
Photograph shows uniformed actors performing cigarette commercial in television studio setting, including lights and camera.
Caption on album page: "Commercial--'Pleasure Time' / January 19, 1944 / [Advertising] Agency: Newell-Emmett / Product: Chesterfield Cigarettes / No. 30-10."
Arrangement:
Located in album, Box 98B, Series 8 (photographs).
Local Numbers:
95-954 (Neg. No.)
Restrictions:
Unrestricted research use on site. Photographs must be handled with white cotton gloves, unless protected by plastic sleeves.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Du Mont, Allen B. (Allen Balcom), 1901-1965 Search this
Collection Source:
Electricity and Modern Physics, Division of, NMAH, SI. Search this
Extent:
1 Item (8" x 10".)
Type:
Archival materials
Photographs
Date:
1944
Scope and Contents:
Photograph shows television studio with Rinso commercial in progress: young actress Nancy Clark is holding script and whistling.
Caption on album page: "'Wednesdays at Nine' / February 16, 1944 / [Advertising] Agency: Ruthrauff and Ryan / Product: Rinso Soap Flakes / Personalities: Nancy Clark / No. 36-3."
General:
Located in album, Box 98B, Series 8 (photographs).
Restrictions:
Unrestricted research use on site. Photographs must be handled with white cotton gloves, unless protected by plastic sleeves.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Du Mont, Allen B. (Allen Balcom), 1901-1965 Search this
Collection Creator:
Du Mont, Allen B. (Allen Balcom), 1901-1965 Search this
Collection Source:
Electricity and Modern Physics, Division of, NMAH, SI. Search this
Extent:
1 Item (Ink on paper., 10.9" x 8.5".)
Container:
Box 36, Folder 11
Type:
Archival materials
Date:
15 May 1944
Scope and Contents:
Advertisement for DuMont Television Network showing numerous television antennas on the roof of a building.
Local Numbers:
AC0018-0000005.tif (AC Scan No.)
Collection Restrictions:
Collection is open for research. Gloves must be worn when handling unprotected photographs and negatives. Special arrangements required to view materials in cold storage. Using cold room materials requires a three hour waiting period. Only reference copies of audiovisual materials may be used. Contact the Archives Center for more information: archivescenter@si.edu.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Du Mont, Allen B. (Allen Balcom), 1901-1965 Search this
Collection Source:
Electricity and Modern Physics, Division of, NMAH, SI. Search this
Extent:
1 Item (photograph, 8" x 10".)
Type:
Archival materials
Photographs
Date:
1944
Scope and Contents:
Photograph shows Jim Ameche before camera with background labelled "Back Your Service Man." "Tele Treasury Series #1, Nov. 1, 1944, No. C-13."
Caption on album page includes name of advertising agency, Ruthrauff & Ryan.
General:
Located in album, Box 98B, Series 8 (photographs).
Restrictions:
Unrestricted research use on site. Photographs must be handled with white cotton gloves, unless protected by plastic sleeves.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Du Mont, Allen B. (Allen Balcom), 1901-1965 Search this
Collection Creator:
Du Mont, Allen B. (Allen Balcom), 1901-1965 Search this
Collection Source:
Electricity and Modern Physics, Division of, NMAH, SI. Search this
Extent:
1 Item (Ink on paper., 10.9" x 7.9".)
Type:
Archival materials
Date:
March 1953
Scope and Contents:
Advertisement for DuMont Television Network showing numerous television antennas on the roof of a building.
Arrangement:
In Box 33, Folder 1.
Local Numbers:
AC0018-0000003.tif (AC Scan No.)
Collection Restrictions:
Collection is open for research. Gloves must be worn when handling unprotected photographs and negatives. Special arrangements required to view materials in cold storage. Using cold room materials requires a three hour waiting period. Only reference copies of audiovisual materials may be used. Contact the Archives Center for more information: archivescenter@si.edu.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Bobby Short was a singer and pianist whose career spanned seven decades. An interpreter of American popular music, he became a performer in childhood and remained active until his death. He is best known for his more than 35 years as performer-in-residence at the Hotel Carlyle's Café Carlyle in New York City. This collection contains personal papers and photographs as well as business papers, musical materials and photographs relating to Mr. Short's career as a performing artist.
Scope and Contents:
This collection consists of personal materials relating to Mr. Short's childhood, family, and friends as well as business materials relating to his career as a performer. These include photographs, correspondence, business documents, periodicals, musical materials, manuscripts and awards. Most of the material is arranged chronologically. The container list is detailed as to the type and date of the materials.
Series 1, Personal Materials, circa 1908-2005. This series is divided into four Subseries:
Early Life in Danville, Illinois; Awards, Honors, and Milestones; Personal Ephemera and Miscellaneous Publications; and Original Artworks owned by Bobby Short.
Subseries 1 includes poems written in childhood and two high school annuals. Subseries 2 includes numerous citations and awards as well as three Grammy nominations. Subseries 4 contains small prints and sketches as well as larger works by various artists.
Series 2, Correspondence, circa 1950-2005. This Series is divided into three Subseries: Personal Correspondence; Correspondence with Celebrities and Notable People; and Business Correspondence and Related Materials. The material is arranged chronologically.
The material in Subseries 1 and 2 consists of letters, telegrams, invitations, and notes.
Series 3, Photographs, circa 1908-2005. This Series is divided into six Subseries:
With and of Family and Friends; With Celebrities and Notable People; Other Performers, Notable People, and Autographed; In Performance; Publicity, Fashion, and Advertising; and Photographs of Artworks Depicting Bobby Short.
Subseries 1 contains a number of early family photographs and early photographs of Bobby Short. Subseries 1 and 3 include photographs by Carl Van Vechten. Subseries 1 and 5 include photographs by Horst, Hurrell, and Scavullo. Subseries 4 contains photographs of Bobby Short in performance, both alone and with others.
Series 4, Contracts and Related Documents, 1953-2005. This series is divided into six Subseries: Appearances in the United States and Foreign Countries; Film, Radio and Television Appearances; Recording Contracts, Royalty Statements and Related Materials; Print, Radio and Television Advertising; Licensing Proposals; and Union and Labor Department Documents.
Subseries 1 is arranged as follows: Hotel Carlyle Contracts; United States Contracts arranged alphabetically by state. These are followed by foreign contracts arranged alphabetically by name of country. Subseries 2 is arranged as follows: contracts and related materials for radio appearances, television appearances and appearances in films. Subseries 3 consists of recording contracts and royalty statements arranged chronologically and by company. Subseries 4, 5, and 6 are arranged chronologically.
Series 5, Programs, Publicity, and Promotion, 1956-1996. This series is divided into three Subseries: Programs for Performances by Bobby Short; Newspaper Clippings and Magazines; and Promotional Materials.
Subseries 1 consists primarily of programs for performances at concert halls. Subseries 2 consists largely of newspaper and entertainment magazine notices from the 1950s and 1960s. Subseries 3 includes flyers, announcements and table cards.
Series 6, Special Events, 1963-2003. This series consists of materials relating to special events such as charity benefits and anniversary celebrations at which Short performed or was otherwise involved. Several of these events benefited the National Association for the Advancement of Colored People (NAACP).
Series 7, Musical Materials, circa 1920s-1995. This series consists of a variety of materials relating to music; publications, sheet music, lyrics, recording contracts, album covers, and two 45 rpm recordings. Song lists, discographies, and articles about music are included.
Series 8, Theatrical Productions as Producer or Investor, 1979-1988 This series consists of contracts and performance materials for productions for which Bobby Short acted as a producer and/or investor. Programs, correspondence, and publicity materials are included; also partnership documents and financial statements.
Series 9, Manuscripts, Research, and Publishing Materials, circa 1954-1997. This series is arranged in two Subseries: Writings: Bobby Short; Writings: Others.
Subseries 1 includes a partial manuscript for Black and White Baby and research and other materials for a proposed volume, Black Lady Singers, that was not written. Subseries 2 consists of miscellaneous writings by others including a partial script for a play, Tinsel Town, and a film script, Johnny Twennies.
Arrangement:
The papers are arranged in nine series
Series 1, Personal Materials, circa 1908-2005
Subseries 1, Early Life in Danville, Illinois, 1924-1942
Subseries 2, Awards, Honors and Milestones, 1964-2005
Subseries 3, Personal Ephemera and Miscellaneous Publications, 1937-2002
Subseries 4, Original Artworks Owned by Bobby Short, 1841-1990s
Series 2, Correspondence, circa 1938-2005
Subseries 1, Personal Correspondence, 1950s-2004
Subseries 2, Correspondence with Celebrities and Notable People, 1962-2004
Subseries 3, Business Correspondence and Related materials, 1938-2005
Series 3, Photographs, circa 1908-2005
Subseries 1, With and of Family and Friends, circa 1908-2005
Subseries 2, With Celebrities and Notable People, circa 1953-1990s
Subseries 3, Other Performers, Notable People, and Autographed, circa 1920s-1990s
Subseries 4, In Performance and Related Subjects, circa 1940s-2001
Subseries 5, Publicity, Fashion, and Advertising, circa 1930s-2000s
Subseries 6, Photographs of Artworks Depicting Bobby Short, circa 1960s-1990s
Series 4, Contracts and Related Documents, circa 1953-2005
Subseries 1, Appearances in the United States and Foreign Countries, circa 1953-2005
Subseries 2, Radio, Television, and Film Appearances, 1978-2000
Subseries 3, Recording Contracts, Royalty Statements and Related Materials, 1955-2003
Subseries 4, Print, Radio and Television Advertising, 1976-1997
Subseries 5, Licensing Proposals, 1984-2000
Subseries 6, Union and Labor Department Documents, 1981-2005
Series 5, Programs, Publicity, and Promotion, 1956-1996
Subseries 1, Programs for Performances by Bobby Short
Subseries 2, Newspaper Clippings and Magazines
Subseries 3, Promotional Materials
Series 6, Special Events, 1963-2003
Series 7, Musical Materials, circa 1920-1995
Series 8, Theatrical Productions as Producer or Investor, 1979-1988
Series 9, Manuscripts, Research, And Publishing Materials, circa 1954-1997
Subseries 1, Writings: Bobby Short
Subseries 2, Writings: Others
Biographical / Historical:
Bobby Short (Robert Waltrip Short) was born to Rodman and Myrtle Short on September 15, 1924, in Danville, Illinois. He was one of six surviving children. As part of the town's relatively small African American community, the Short family maintained a middle-class standard of living, even during the Great Depression. Rodman Short pursued several occupations but spent most of his life as a coal miner in West Virginia and was seldom at home. Myrtle Short, a domestic worker, was a fastidious housekeeper who expected a high standard of deportment in her children. In Bobby Short's first memoir, Black and White Baby, he wrote: "Except for our color, we conformed in almost every degree to the image of the white Anglo-Saxon Protestant-in our manners, our mores, and our way of life." Music was an important part of that life; many members of the extended family played instruments or sang, some professionally. Short first played a song by ear at the family upright piano when he was four years old and began his life-long love affair with words and music. Church, school, vaudeville, and minstrel shows provided his earliest musical influences and repertoire; his innate musicality and enthusiasm enabled him to become a skilled performer at an early age. By the time he was ten years old, he was playing and singing in local night spots and as far away as Indianapolis. At twelve, he was playing in vaudeville, at times billed as "the Miniature King of Swing." At thirteen, he returned to Danville, attended high school, and after graduating in 1942, left his home town to begin his professional life in earnest.
Short spent the 1940s and early 1950s as an increasingly successful entertainer in sophisticated night clubs and jazz venues in Chicago and other Midwestern cities, California, and New York, as well as Paris and London. While his early repertoire featured novelty songs and boogie-woogie, as he matured he embraced the standards of Cole Porter, George Gershwin, Irving Berlin, and other notable composers and song writers. He enthusiastically promoted the work of African American composers such as Duke Ellington, Cab Calloway, Fats Waller and Andy Razaf. His encyclopedic knowledge of popular songs, both the well-known and the obscure, gave his performances a freshness that delighted his audiences.
In 1956, Short moved to New York City, taking up residence in a Carnegie Hall studio apartment. His career as a "saloon singer" (his words) continued in New York and in frequent visits to the Midwest and California. He appeared in theatrical roles and began recording for Atlantic Records. In 1968 his concert at Carnegie Hall with Mabel Mercer led to his engagement at the intimate Café Carlyle at the Hotel Carlyle. He remained there, playing for six months of the year, for the rest of his life. His performances at the Carlyle made him a darling of society and an icon of sophisticated New York style. In the early 1970s his album "Bobby Short Loves Cole Porter" introduced him to a larger audience; he published his first memoir, Black and White Baby, in 1971.
Short recorded numerous albums, earning several Grammy nominations. He appeared on radio and television, occasionally acted on stage and was seen in small roles in several films. He produced "Black Broadway," a theatrical review featuring many veteran performers he had long revered; he was instrumental in the revival of Alberta Hunter's career. Four Presidents--Nixon, Carter, Clinton and Reagan--invited him to perform at the White House. When he was not at the Café Carlyle, he traveled extensively in the United States and abroad, appearing in both night clubs and symphony halls. Success enabled him to purchase a villa in the south of France. His second memoir, Bobby Short, the Life and Times of a Saloon Singer, was published in 1995. Short earned many awards and honors during his lengthy career and was named a Living Legend by the Library of Congress in 1999. He died in New York on March 21, 2005.
Sources: Short, Bobby. Black and White Baby, New York: Dodd, Mead & Company,1971.
Short, Bobby (with Robert Mackintosh). Bobby Short, the Life and Times of a Saloon Singer, New York: Clarkson N. Potter, 1995.
Related Materials:
Objects (2006.0071): awards, clothing, medals, and a music portfolio, including thirteen sound recordings (1984.0134), are housed in the Division of Music, Sports, and Entertainment, National Museum of American History, Smithsonian Institution.
Provenance:
Bequeathed to the Smithsonian Institution by Bobby Short.
Restrictions:
This collection is open for research use.
Physical Access: Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. Researchers must use photocopies of scrapbooks due to the fragility of the originals, unless special access is approved.
Technical Access: Listening to sound recordings requires special appointment; please inquire.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection consists of records documenting one of the oldest advertising agencies created in Philadelphia. The company then moves to New York and expanses to international markets. During its history NW Ayer & Sons acquires a number of other advertising agencies and is eventually purchased. The largest portion of the collection is print advertisements but also
includes radio and television. NW Ayer is known for some of the slogans created for major American companies.
Scope and Contents:
The collection consists primarily of proof sheets of advertisements created by NW Ayer & Son, Incorporated for their clients. These materials are in series one through thirteen and consist primarily of print advertisements. There are also billboards, radio and television commercials. The advertisements range from consumer to corporate and industrial products. The majority of the advertisements were created for Ayer's New York, Chicago, Los Angeles and international offices. Printed advertisements created by Cunningham & Walsh, Hixson & Jorgensen and Newell-Emmett are also included among these materials. Researchers who are interested in records created by Ayer in the course of operating an advertising agency will find these materials in Series fourteen-nineteen.
Series fourteen consists of advertisements created by NW Ayer & Son to promote their services to potential clients.
Series fifteen are scrapbooks of some of the earliest advertisements created by the company. Series sixteen are publications. Some of the publications were created by Ayer while others were about Ayer or the advertising industry in general. Provides good background materials and puts the company in perspective. Series eighteen are the legal records. Materials relating to employees including photographs, oral histories etc. are found in series nineteen.
Series twenty is one of the smallest amounts of materials and includes information relating to the history of NW Ayer & Son.
The container lists for series one-thirteen are part of a database and are searchable. The list has been printed for the convenience of the researcher and is included in this finding aid. Series fourteen-twenty container lists are also a part of the finding aid but are not in a searchable format.
Series 1, Scrapbooks of Client Advertisements, circa 1870-1920, is arranged into three boxes by chronological date. There are two bound scrapbooks and one box of folders containing loose scrapbook pages. NW Ayer & Son compiled an assortment of their earliest ads and placed them into scrapbooks. Besides the earliest advertisements, the scrapbooks contain requests to run advertisements, reading notices and listings of papers Ayer advertised in. The early advertisements themselves range from medical remedies to jewelry to machines to clothing to education and more. Most of the advertisements in the bound scrapbooks are dated.
Series 2, Proofsheets, circa 1870-1930, NW Ayer was fond of creating scrapbooks containing proofsheets. The series contains proofsheets created between 1892 and 1930, organized into 526 boxes. For convenience of storage, access and arrangement, the scrapbooks were disassembled and the pages placed in original order in flat archival storage boxes. The proofsheets are arranged by book number rather than client name. Usually the boxes contain a listing of the clients and sometimes the dates of the advertisements to be found within the box.
Series 3, Proofsheets, circa 1920-1975, is organized into 532 oversize boxes, and contain proofsheets and tearsheets created between 1920 and 1972. Within this series, materials are arranged alphabetically by company name (occasionally subdivided by brand or product), and thereunder chronologically by date of production. Many major, national advertisers are represented, including American Telephone & Telegraph, Armour Company, Canada Dry, Cannon Mills, Carrier Corporation, Domino Sugar, Caterpillar tractor company, Ford Motor Company, General Electric, Goodyear, Hills Bros. Coffee, Ladies Home Journal, National Dairy, Plymouth (Chrysler Corporation), Steinway, TV Guide, United Airlines and the United States Army. Also contained in this series are three scrapbooks of client advertisements including Canada Dry, Ford Motor, and Victor Talking Machine.
Series 4, 2001 Addendum, circa 1976-2001, is organized into ninety three oversized boxes,one folder and contains proofsheets for select Ayer clients, created between 1975 and 2001. Within this series, materials are arranged alphabetically by client name and there under chronologically by date of production. Major national advertisers represented include American Telephone & Telegraph, Avon, the United States Army, DeBeers Consolidated Diamond Mines, Dupont, TV Guide, Sealtest, Kraft Foods, Gillette, General Motors, Cannon Mills.
Series 5, Billboards, circa 1952-1956, consists of mounted and un-mounted original art/mock-ups. Twenty-two pieces of original art created as mock-ups for Texaco billboards.
Series 6, Film and Video Commercials, 1967-1970,
Series 7, Radio and Television Materials, 1933-1993, undated, is arranged into eight boxes and includes radio scripts, television scripts, and story boards for commercials.
Subseries 7.1, Scripts and storyboards for Radio and Television Commercials, dates Scripts for radio and television commercials includes title, date, length of commercial, advertising agency, client information
NW Ayer's radio and television materials mainly focus on the American Telegraph and Telephone account. Some of Ayer's materials relate to Bell Telephone Hours.
Storyboards are used in television and film to assist the director in working with crew to tell the story. To show the viewer through the use of figures, visual effects and camera angles. When directors first start thinking about their storyboard they create a story in their mind. They think of all the camera angles, visual effects and how the figures will interact in their mind. They try to create an extraordinary story in their head to attract the viewer (YOU) In order for the storyboard to be entirely effective it can't be a passive document. When done properly, a storyboard serves as a central design, meeting the needs of many team members including graphics artists, video personnel and programmers.
Another function of a storyboard is to help the team communicate during the training development process. This communication is very important in working with a large team as in the movie King, produced in 1996. Figures help the director explain to the crew how they are going to record the film and how to present it to the audience. Sometimes the director wants special effects to be added to the film, but his budget might not be that big so the director will have to change the story to fit their budget.
The Visual Effects are an important part in the storyboards it adds a special touch of creativity to your film. Camera angles are an important expects in your film because the camera angles determine where the viewing audience will look. If you want your audience to look at a certain object you must turn their attention to it by focusing on that object and maybe you might try blocking something out. Then you will have your audience's attention and you may do whatever else you have to, it could be scaring them are just surprising them or whatever you do.
Also included is talent information and log sheets relating to the storage of the commercials.
Bell Telephone Hour Program, 1942-[19??], The Bell Telephone Hour, also known as The Telephone Hour, was a five minute musical program which began April 29, 1940 on National Broadcasting Company Radio and was heard on NBC until June 30, 1958. Sponsored by Bell Telephone showcased the best in classical and Broadway music, reaching eight to nine million listeners each week. It continued on television from 1959 to 1968.
Earlier shows featured James Melton and Francia White as soloists. Producer Wallace Magill restructured the format on April 27, 1942 into the "Great Artists Series" of concert and opera performers, beginning with Jascha Heifetz. Records indicate that the list of talents on the program included Marian Anderson, Helen Traubel, Oscar Levant, Lily Pons, Nelson Eddy, Bing Crosby, Margaret Daum, Benny Goodman, José Iturbi, Gladys Swarthout and .The series returned to radio in 1968-1969 as Bell Telephone Hour Encores, also known as Encores from the Bell Telephone Hour, featuring highlights and interviews from the original series.
National Broadcasting television specials sponsored by the Bell System, 1957-1987includes information relating to Science series, Bell system Theshold Series, Bell telephone hour and commercial and public sponsored programs
Series 8, Chicago Office Print Advertisements, 1954-1989, is arranged alphabetically by the name of the client in ninety boxes and six oversize folders. Clients include Illinois Bell Telephone (1955-1989), Microswitch (1969-1989), Teletype (1975-1984), John Deere (1974-1989) and Caterpillar (1966-1972) are particularly well represented. Other clients of interest include Dr. Scholl's shoes (circa 1968-1972), the Girl Scouts (1976-1980), Sunbeam Personal Products Company (1973-1981), Bell and Howell (1974-1983) and Alberto Culver shampoos (1967-1971), Honeywell, Incorporated, Blue Cross and Blue Shield Associations, Kraft, Incorporated, Sears, Roebuck and Company, and YMCA.
Series 9, Los Angeles Office Materials, 1950s-1987, include printed advertisements created by this office and information relating to the employees.
Subseries 9.1, Print Advertisements, 1977-1987, printed advertisements arranged in one box alphabetically by client. There is a sparse sampling of clients from this particular Ayer branch office. The majority of the advertisements contained within this series are from Pizza Hut (1986-1987). Also included are Computer Automation (1977-1978), State of the Art, Incorporated (1982) and Toshiba (1986).
Subseries 9.2, Personnel Files, 1950s-1970s, includes cards of employees who worked in the Los Angeles office. Information on the cards includes name, address, telephone number, birthday, date hired, departure date and why (retired, terminated, resigned, etc) and position. Not all cards have all information. There is also a photograph of the employees on the cards.
Series 10, Foreign Print Advertisements, 1977-1991, undated, NW Ayer maintained partnerships with international companies such as Sloanas Ayer in Argentina, Connaghan & May Paton Ayer in Australia, Moussault Ayer in Belgium, NW Ayer, LTD. in Canada, GMC Ayer in France, Co-Partner Ayer in Germany, Wong Lam Wang in Hong Kong, MacHarman Ayer in New Zealand, Grupo de Diseno Ayer in Spain, Nedeby Ayer in Sweden, and Ayer Barker in United Kingdom. This group of material is a small sampling of advertisements created from these International offices. It is arranged alphabetically by client. There are quite a few automobile advertisements (i.e. Audi, Fiat, General Motors, Mercedes-Benz, and Volkswagen). In addition there are numerous advertisements for various personal items from MacLean's toothpaste to Quick athletic shoes to Labello lip balm, etc. Most of the advertisements have the creator's name printed on the advertisements.
Series 11, Cunningham & Walsh, Incorporated Materials, 1915-1987, undated contains 98 boxes 11 folders materials from the New York advertising agency acquired by NW Ayer in the 1960s. The company began with Newel-Emmett, an agency of nine men which broke up in 1949. Two of the men Fred Walsh and Jack Cunningham formed this agency in bearing their names in 1950. The agency created "let your fingers for the walking campaign for American Telephone & Telegraph, Mother Nature for Chiffon, and Mrs. Olson for Folgers's coffee and let the good times roll for Kawasaki motorcycle. In 1986, NW Ayer Incorporated purchased Cunningham & Walsh Incorporated.
Subseries 11.1, Print Advertisements, 1915-1987, are contained in ninety eight boxes of primarily print advertisements arranged alphabetically by client name. Clients that are particularly well represented are Graybar (electrical implements, circa1926-1937), Johns-Manulle (circa1915-1971), Smith and Corono typewriters (circa 1934-1960), Sunshine Biscuit Company (circa 1925-1961), Texaco Company (circa 1936-1961), Western Electric (circa 1920- 1971) and Yellow Pages (circa 1936-1971). Cunningham and Walsh also represented several travel and tourism industry clients, including Cook Travel Services (circa 1951-1962), Italian Line (circa 1953-1961), Narragansett and Croft (circa 1956-1960) and Northwest Airlines (circa 1946-1955). There are photographs of Texaco advertisements dating from 1913-1962. There is also a scrapbook of advertisements from the Western Electric Company dating from 1920-1922.
Subseries 11.2, Radio and Television Advertisements, 1963-1967, consist of materials created for Western Electric. Materials are arranged in chronological order.
Subseries 11.3, Company Related Materials, 1962-1986, undated include client lists, information relating to NW Ayer purchase and annual report 1962.
Series 12, Hixson & Jorgensen Materials, 1953-1971, a Los Angeles advertising company, merged with Ayer in 1969. This series is housed in one box. Within the box are four scrapbooks and folders with a hodgepodge of materials relating to advertising. Of most interest are the scrapbooks. Two scrapbooks deal with Hixson and Jorgensen's self promotion ad campaign "the right appeal gets action" (1953-1957). The other two scrapbooks contain news clippings about the company and its activities (1959-1971).
Series 13, Newell-Emmet, 1942-1957, founded in 1919 and governed in the 1940s by a partnership of nine men. The partnership broke up in 1949 when the men went their separate ways. The materials consist of print advertisements for one of client, Permutit Company, a water conditioning company. The materials are arranged in one box in chronological order.
Series 14, House Print Advertisements, 1870-1991, 16 boxes consists of advertisements or self-promotion advertisements to campaign for new clients. The series is arranged chronologically by date into fifteen boxes. Within the series are two scrapbooks containing self promotion ads from 1888-1919 and 1892-1895. Numerous house ads relate to Ayer's "Human Contact" campaign. In addition to the self promotion ads, Ayer ran advertisements expounding about particular concepts or themes for example, one month the concept would "understand" while another month would be "teamwork" and yet another would be on "imagination". Some of the self promotion ads target specific groups like Philadelphia businessmen. Other advertisements incorporate the fine arts.
Series 15, Scrapbooks, 1872-1959, relates to company events, records and news clippings about Ayer's history. The six boxes are arranged by chronological date. Two of the boxes focus solely on the death of founder F.W. Ayer (1923). Another box houses a scrapbook that showcases Ayer's annual Typography Exhibition (1931-1959). One box contains a scrapbook that specifically deals with correspondences relating to Ayer's advertising. Yet another box's contents are folders of loose pages from scrapbooks that have newspaper clippings, order forms, correspondences and other company records. In one box, a bound scrapbook houses a variety of materials relating to Ayer and advertising (i.e. newspaper clippings, competitor's advertisements, NW Ayer's advertisements, correspondences for advertisements, clippings regarding the "theory of advertising."
Series 16, Publications, 1849-2006, are housed in thirty four boxes and are arranged into three main categories.
Subseries 16.1, House Publications, 1876-1994, covers diverse topics; some proscriptive works about the Ayer method in advertising, some commemorating people, anniversaries or events in the life of the agency. Materials consist of scattered issues of the employee newsletter The Next Step 1920-1921. The materials are arranged in chronological order by date of publication. Ayer in the News, The Show Windows of an Advertising Agency, 1915, book form of advertisements published on the cover of Printer's Ink, highlighting Ayer's relations with advertisers. The Story of the States, 1916, Reprint in book form of a series of articles published in Printer's Ink for the purpose of adding some pertinent fact, progressive thought and prophetic vision to the Nationalism of Advertising highlights major businesses, manufacturer, natural resources and other qualities or attractions of each state. The Book of the Golden Celebration, 1919, includes welcome address and closing remarks by founder F. Wayland Ayer, The Next Step, 1920 employee newsletter with photographs, employee profiles, in-house jokes, etc., Advertising Advertising: A Series of Fifty-two Advertisements scheduled one time a week. Twenty-seven, thirty and forty inches, a day of the week optional with publisher, 1924
Subseries 16.2, Publications about NW Ayer, 1949-2006, includes a book first published in 1939. Includes articles, documenting events and is arranged chronologically by date of publication.
Subseries 16.3, General Publications about Advertising, 1922-1974, are arranged chronologically by date of publication and relate primarily to the history of advertising.
Subseries 16.4, Publications about Other Subjects, 1948-1964, include four books about the tobacco industry primarily the history of the American Tobacco Company and Lorillard Company from the Cunningham and Walsh library.
Series 17, Business Records, circa 1885-1990s
Subseries 17.1, Contracts, 1885-1908, undated, are arranged alphabetically and span from 1885-1908. The majority of the contracts are with newspaper and magazine publishers from around the country.
Subseries 17.2, General client information, 1911-1999, undated, including active and cancelled lists with dates, client gains, historical client list, (should move this to series 20) Ayer Plan User Guide Strategic Planning for Human Contact, undated
Subseries 17.3, Individual Client Account Information, 1950s-1990s, undated, contain information used by Ayer to create advertisements for some of its clients. American Telephone &Telegraph Corporate Case History, American Telephone &Telegraph Corporate advertisement memo, commissioned artists for DeBeers advertisements, DeBeers information relating to the creative process and photography credits, a case history for DeBeers Consolidated Mines, Ltd., The Diamond Engagement Ring, Managing Communication at all levels, DuPont publications, JC Penny Marketing Communication Plan Recommendation, Leaf, Incorporated, Saturn presentation, and USAREC oral presentation.
Subseries 17.4, Potential Clients, 1993, includes grouping has a questionnaire sent to Ayer by a potential client. Questionnaire response for Prudential Securities, 1993 Prudential Securities advertising account review, 1993.
Subseries 17.5, Financial Records, 1929-1938, includes balance sheet, 1929 May 1 Balance sheet and adjustments Consolidated statement of assets and liabilities, Expenses 191936-37 Business review and expenses, 1937 and 1938 Business review and expenses comparative statement, 1937 and 1938.
Series 18, Legal Records, circa 1911-1982, Ayer's legal records are arranged by twelve subject groupings within four boxes. The twelve groupings are advertising service agreements (circa 1918-1982), bylaws, copyright claims, correspondences, international correspondences, dissolution of trusts, stock information, agreements between partners, incorporation materials, reduction of capital, property information and miscellaneous materials. The bulk of the materials are the advertising service agreements. These agreements are between Ayer and their clients and state the services Ayer will offer and at what cost. The bylaws are Ayer's company bylaws from 1969 and 1972. The copyright claims are certificates stating Ayer's ownership over certain published materials (i.e. "Policy", Media Equalizer Model, and Don Newman's Washington Square Experiment). The correspondences relate to either the voting trust and receipts for agreement or the New York Corporation. The international correspondences are from either Ayer's Canadian office or London office. The dissolutions of trusts contains materials about the dividend trust of Wilfred F. Fry, the investment trust of Winfred W. Fry, the voting trust, and the New York corporation. The stock information has stock certificates and capital stock information. The agreements between partners (1911-1916) specify the terms between F.W. Ayer and his partners. The incorporation materials (circa 1929-1977) deal with Ayer advertising agency becoming incorporated in the state of Delaware. The reduction of capital grouping is a notification that shares of stock have been retired. The property information grouping contains property deeds and insurance policy (circa 1921-1939), a property appraisal (1934), and a bill of sale (1948). The miscellaneous grouping contains a house memo regarding a set of board meeting minutes and a registry of foreign companies in Commonwealth of Pennsylvania (1929-1954).
Subseries 18.1, Advertising Service Agreements, 1918-1982
Subseries 18.2, Bylaw Materials, 1969-1972
Subseries 18.3, Copyright Claims, 1962-1969
Subseries 18.4, Correspondence, 1928-1933
Subseries 18.5, International Office Correspondence, 1947-1948
Subseries 18.6, Dissolution of Trusts, 1934-1937
Subseries 18.7, Stock Information, 1934-1974
Subseries 18.8, Agreements between Partners, 1911-1916
Series 19, Personnel Records, circa 1889-2001, are arranged into eight groupings within eight boxes. The groupings are employee card files, photographs, Ayer alumni, biographies, speeches, recollections, oral histories, and miscellaneous. Typed manuscript of book A Copy Writer Speaks by George Cecil, NW Ayer, Incorporated copy head 1920s-1950s
Subseries 19.1, Employee card files, circa 1892-1915; 1929-1963, consists of index cards with the name, age, job title, date and wage increases, date of hire/fire, as well as remarks about the employee's service and/or reasons for seeking or leaving the job. Materials are arranged alphabetically by the last name of the employee within three boxes.
Subseries 19.2, Photographs, circa 1924-1984, undated, are housed in two boxes. The photographs grouped together by subjects i.e. personnel, company events, Ayer buildings, and miscellaneous. This grouping primarily consists of personnel photographs. Includes a glass plate negative dated 1924 of NW Ayer.
Subseries 19.3, Ayer Alumni, circa 1989-98, include employees who have left Ayer. There is a listing of Ayer "graduates" and their current job. Emeritus, Ayer's alumni newsletter 1989-1996, makes up the majority of materials in this grouping. The newsletter keeps the alumni up to date with the happenings of Ayer and what has become of former Ayer employees. Emeritus is a quarterly newsletter devoted to the activities, thoughts and feelings of Ayer alumni a body of people who consists of retirees and former employees.
Subseries 19.4, Biographical Information, circa 1889-1994, undated, prominent members of Ayer's operations had biographical sketches completed of them. This was true for the bio sketches of Robert Ervin, Louis T. Hagopian, and George A. Rink. There is a substantial file on Dorothy Dignam ("Mis Dig"), a leading woman in the advertising world from the 1930s to the 1950s. Also of interest is a video ("The Siano Man") compiled by Ayer employees to commemorate Jerry Siano's retirement from Ayer in 1994. The series is arranged alphabetically by last name.
Subseries 19.5, Speeches, circa 1919-1931; 1975, contains speeches made by Wilfred W. Fry and Neal W. O'Connor. Wilfred W. Fry had various speaking engagements connected with Ayer. Contained in this group is a sampling of his speeches from 1919 to 1931. Neal O'Connor's speech "Advertising: Who Says It's a Young People's Business" was given at the Central Region Convention for the American Association of Advertising Agencies in Chicago on November 6, 1975. The speeches are arranged alphabetically by the speaker's last name.
Subseries 19.6, Recollections, 1954-1984, undated, are arranged alphabetically by last name. These are recollections from Ayer employees about the company and its advertisements. Some recollections are specifically about certain types of advertisements, like farm equipment while others reflect on F. W. Ayer and the company.
Subseries 19.7, Oral History Interview Transcripts, 1983-1985; 1989-1991, include interviews with key NW Ayer personnel, conducted by Ayer alumnae Howard Davis, Brad Lynch and Don Sholl (Vice President creative) for the Oral History Program. The materials are arranged alphabetically by the last name of the interviewee.
Subseries 19.8, Oral History Interview Audio Tapes, 1985-1990, include interviews on audiotape the materials are arranged alphabetically by the last name of the interviewee.
Subseries 19.9, Internal Communications, 1993-1999, includes information sent to employees relating to retirements, management changes, awards won by the company, promotions, potential new accounts, free items, grand opening of Ayer Café, donation events, sponsorship programs, holiday schedules, discounts for employees from clients, Ayer joins MacManus Group.
Subseries 19.10, General Materials, 1940; 1970, includes agency directory entry including a list of the employees, 1970s, annual banquet program for the Curfew Club May 22, 1940 a group formed by the Philadelphia employee in 1938. It sponsored numerous sports, social and educational activities. Groups were formed in public speaking, music appreciation and a series of talks on Monday evenings title the modern woman. The front page was a series of talks for general interest. A list of officers, 1991, Twenty five year club membership, 1973 December 1, List of NW Ayer graduates, 1970, List of Officers, 1991 May 31, Obituary for Leo Lionni, 1999 October 17, List of photographers of advertisements, 2001
Series 20, Background and History Information, 1817-1999, undated includes a chronology, 1817-1990, quick reference timeline, 1848-1923, loose pages from a scrapbook containing examples of correspondence, envelopes, advertisements dating from 1875-1878; slogans coined by NW Ayer & Sons, Incorporated, 1899-1990, history of management, 1909-1923, articles and photographs about the building and art galleries, 1926-1976, publications about the Philadelphia building, 1929, pamphlet relating to memories of NW Ayer & Sons, Incorporated, 1930s-1950s, television history, 1940-1948, Article about the history of the company, 1950 January, pocket guide, 1982, AdWeek reports about standings for advertising agencies, information relating to Human Contact which is NW Ayer's Information relating to Human Contact, undated which is their philosophy on advertising.
Series 21, Materials Created by other Advertising Agencies, 1945-1978, undated, consists of print advertisements collected by Ayer from other major advertising companies. The companies include Doyle Dane Bernback, Incorporated, Leo Burnett Company, Grey Advertising Agency, D'Arcy Ad Agency, Scali, McCabe, Sloves, Incorporated and Erwin Wasey Company. The materials are arranged in alphabetical order by client and include products from Ralston Purina and Van Camp (Chicken of the Sea), Kellogg, American Export Lines and No Nonsense Fashions.
Series 22, 2010 Addendum of Print Advertisements, circa 1879s-1999, undated, includes material given to the Archives Center in 2010. It is organized into seventy one oversized boxes and contains proofsheets of print advertisements for select Ayer clients. These are arranged alphabetically by client name and include substantial quantities of materials from American Telephone &Telegraph (1945-1996), Bahamas Ministry of Tourism (1967-1987), Carrier (1971-1981), Citibank (1973-1991), DeBeers (1940s-1960s and1990s), Electric Companies Advertising Program [ECAP] (1942-1970s), General Motors (1989-1998), J.C. Penney (1983-1986), Newsweek (1966-1975), and Proctor and Gamble (1980s-1890s). There are also numerous other clients represented by smaller quantities of materials.
Subseries 22.2, Print Advertisements on Glass Plate Negatives, 1879-1881, undated, include Cannon towels, Cheny Brothers silks, Cornish & Company organs and pianos, Enterprise Manufacturing Company, 1879 sad iron, an ad from Harper's Weekly 1881 for ladies clothing, Ostermoor & Company mattresses, Pear's soap, Porter's cough balsam, Steinway pianos.
Series 23, Microfilm of Print Advertisements, circa 1908-1985, consists of three boxes of printed advertisements for the American Telephone and Telegraph Company. Some of the same advertisements might also be found in series two, three and four.
Arrangement:
The collection is arranged into twenty-three series.
Series 1: Scrapbooks of Client Print Advertisements, circa 1870-1920
Series 2: Proofsheets, circa 1870-1930
Series 3: Proofsheets, circa 1920-1975
Series 4: 2001 Addendum, circa 1976-2001
Series 5: Billboards, circa 1952-1956
Series 6: Audiovisual Materials
Series 7: Radio and Television Materials, 1933-1993, undated
Series 8: Chicago Office Print Advertisements, 1954-1989
Series 9: Los Angeles Office Materials, 1950s-1987
Subseries 9.1: Printed Advertisements, 1977-1987
Subseries 9.2: Personnel Files, 1950s-1970s
Series 10: Foreign Print Advertisements, 1977-1991, undated
Series 11: Cunningham & Walsh Incorporated Materials, 1915-1987, undated
Subseries 11.1: Printed Advertisements, 1915-1987
Subseries 11.2: Radio and Television Advertisements, 1963-1967
Subseries 11.3: Company Related Materials, 1962-1986, undated
Series 12: Hixson & Jorgensen Materials, 1953-1971, undated
Series 13: Newell-Emmet, 1942-1957
Series 14: House Print Advertisements, 1870-1991
Series 15: Scrapbooks, 1872-1959
Series 16: Publications, 1849-2006
Subseries 16.1: House Publications, 1876-1994
Subseries 16.2: Publications about NW Ayer, 1949-1995
Subseries 16.3: General Publications about Advertising, 1922-2006
Subseries 16.4: Publications about other Subjects, 1948-1964
Series 17, Business Records, circa 1885-1990s
Subseries 17.1: Contracts, 1885-1908, undated
Subseries 17.2: General Client Information, 1911-1999, undated
Subseries 22.2: Print Advertisements on Glass Plate Negatives, 1879-1881, undated
Series 23: Microfilm of Print Advertisements, circa 1908-1985
Biographical / Historical:
Founded in Philadelphia in 1869, NW Ayer & Son is one of the oldest and largest advertising agencies in America. For most of its history, it was the undisputed leader and innovator in the field of advertising. In 1876, NW Ayer & Son pioneered the "open contract", a revolutionary change in the method of billing for advertising which became the industry standard for the next hundred years. NW Ayer pioneered the use of fine art in advertising and established the industry's first art department. It was the first agency to use a full-time copywriter and the first to institute a copy department. The agency relocated to New York City in 1974. During its long history, the agency's clients included many "blue-chip" clients, including American Telephone & Telegraph, DeBeers Consolidated Diamond Mines, Ford Motor Company, Nabisco, R. J. Reynolds and United Airlines. However, in later years, the Ayer's inherent conservatism left the agency vulnerable to the creative revolution of the 1960s and 1970s, the advertising industry restructuring of the 1980s and the economic recession of the early 1990s. The agency was bought out by a Korean investor in 1993. In 1996, NW Ayer merged with another struggling top twenty United States advertising agency, Darcy, Masius, Benton & Bowles, under the umbrella of the McManus Group. Ayer continues to operate as a separate, full-service agency.
Through a series of buyouts and mergers, Ayer traces its lineage to the first advertising agency founded in the United States, a Philadelphia agency begun by Volney Palmer in 1841. Palmer began his career in advertising as a newspaper agent, acting as middleman between newspaper publishers and advertisers across the country. By 1849, Palmer had founded his own newspaper, V. B. Palmer's Register and Spirit of the Press, and had developed a complete system of advertising which included securing advertising space and placing ads in scores of commercial, political, religious, scientific and agricultural journals across the country. Palmer went one step further than the "space jobbers" of the day when he began offering "advertisements carefully drawn for those who have not the time to prepare an original copy." Always an enthusiastic promoter of advertising as an incentive to trade and American economic growth, Palmer promised advertisers that "every dollar paid for advertising in country newspapers will pay back twenty-fold" and encouraged skeptical consumers that "he who wishes to buy cheap should buy of those who advertise." When Palmer died in 1863, the agency was bought by his bookkeeper, John Joy, who joined with another Philadelphia advertising agency to form Joy, Coe & Sharpe. That agency was bought out again in 1868 and renamed Coe, Wetherill & Company. In 1877, Coe, Wetherill and Company was bought out by the newly formed NW Ayer & Son.
Francis Wayland Ayer was an ambitious young schoolteacher with an entrepreneurial streak. Having worked for a year soliciting advertisements on a commission basis for the publisher of the National Baptist weekly, Francis Ayer saw the potential to turn a profit as an advertising agent. In 1869, Ayer persuaded his father, Nathan Wheeler Ayer, to join him in business, and with an initial investment of only $250.00, NW Ayer & Son was born. Notwithstanding a smallpox epidemic in Philadelphia in 1871 and the general economic depression of the early 1870s, the agency flourished. The senior Ayer died in 1873, leaving his interest in the agency to his wife, but Francis W. Ayer bought her out, consolidating his interest in the company's management. In 1877, with Coe, Wetherill & Company (the successor to Palmer's 1841 agency) on the verge of bankruptcy and heavily indebted to Ayer for advertising it had placed in Ayer publications, Ayer assumed ownership of that agency. Thus did NW Ayer lay claim to being the oldest advertising agency in the country.
Both Nathan Wheeler and Francis Wayland Ayer began their careers as schoolteachers, and one of their legacies was a commitment to the cause of education: correspondence schools and institutions of higher learning were historically well-represented among Ayer clients. Just after World War I, the agency was heralded as "co-founder of more schools than any citizen of this country" for its conspicuous efforts to advertise private schools. Well into the 1960s, an "Education Department" at Ayer prepared advertisements for over three hundred private schools, camps and colleges, representing almost half the regional and national advertising done for such institutions. In fact, to its clients Ayer presented advertising itself as being akin to a system of education. In 1886, Ayer began promoting the virtues of the Ayer way advertising with the slogan, "Keeping Everlastingly at It Brings Success."
The agency's goals were simple: "to make advertising pay the advertiser, to spend the advertiser's money as though it were our own, to develop, magnify and dignify advertising as a business." Initially, Ayer's fortunes were tied to newspapers, and the agency began to make a name for itself as compiler and publisher of a widely used American Newspaper Annual. During the first years, Ayer's singular goal was "to get business, place it [in newspapers] and get money for it"; after several years as an independent space broker, however, Francis Ayer resolved "not to be an order taker any longer." This decision led NW Ayer and Son to a change in its mode of conducting business which would revolutionize the advertising industry: in 1876, Ayer pioneered the "open contract" with Diggee & Conard, Philadelphia raised growers and agricultural suppliers. Prior to the open contract, NW Ayer & Sons and most agencies operated as "space-jobbers," independent wholesalers of advertising space, in which the opportunities for graft and corrupt practices were virtually unlimited. In contrast, the open contract, wherein the advertiser paid a fixed commission based on the volume of advertising placed, aligned the advertising agent firmly on the side of the advertiser and gave advertisers access to the actual rates charged by newspapers and religious journals. The open contract with a fixed commission has been hailed by advertising pioneer Albert Lasker as one of the "three great landmarks in advertising history." (The other two were Lasker's own development of "reason-why" advertising copy and J. Walter Thompson's pioneering of sex appeal in an advertisement for Woodbury's soap.) Although the transition to the open contract did not happen overnight, by 1884, nearly three-quarters of Ayer's advertising billings were on an open contract basis. Since Ayer was, by the 1890s, the largest agency in America, the switch to direct payment by advertisers had a significant impact on the advertising industry, as other agencies were forced to respond to Ayer's higher standard. Just as important, the open contract helped to establish N W Ayer's long-standing reputation for "clean ethics and fair dealing" -- a reputation the agency has guarded jealously for over a century.
The open contract also helped to establish Ayer as a full service advertising agency and to regularize the production of advertising in-house. From that point forward, Ayer routinely offered advice and service beyond the mere placement of advertisements. Ayer set another milestone for the industry in 1888, when Jarvis Wood was hired as the industry's first full-time copywriter. Wood was joined by a second full time copywriter four years later, and the Copy Department was formally established in 1900. The industry's first Art Department grew out of the Copy Department when Ayer hired its first commercial artist to assist with copy preparation in 1898; twelve years later Ayer became the first agency to offer the services of a full time art director, whose sole responsibility was the design and illustration of ads.
Ayer's leadership in the use of fine art in advertising has roots in this period, but achieved its highest expression under the guidance of legendary art director Charles Coiner. Coiner joined Ayer in 1924, after graduating from the Chicago Academy of Fine Arts. Despite early resistance from some clients, Coiner was adamant that "the use of outstanding palette and original art forms bring a greater return in readership, in impact and prestige for the advertiser." To this end, Coiner marshaled the talents of notable painters, illustrators and photographers, including N.C. Wyeth and Rockwell Kent (Steinway), Georgia O'Keefe (Dole), Leo Lionni (DuPont), Edward Steichen (Steinway, Cannon Mills), Charles Sheeler (Ford), and Irving Penn (DeBeers). Coiner believed that there was a practical side to the use of fine art in advertising, and his success (and Ayer's) lay in the marriage of research and copywriting with fine art, an arrangement Coiner termed "art for business sake." Coiner's efforts won both awards and attention for a series completed in the 1950s for the Container Corporation of America. Titled "Great Ideas of Western Man" the campaign featured abstract and modern paintings and sculpture by leading U.S. and foreign artists, linked with Western philosophical writings in an early example of advertising designed primarily to bolster corporate image. In 1994, Charles Coiner was posthumously named to the American Advertising Federation's Hall of Fame, the first full time art director ever chosen for that honor.
Coiner and fellow art director Paul Darrow also created legendary advertising with the "A Diamond Is Forever" campaign for DeBeers; ads featured the work of Pablo Picasso, Salvador Dali and other modernist painters. The "A Diamond is Forever" tagline was written in 1949 by Frances Gerety, a woman copywriter at Ayer from 1943 to 1970. In 1999, Ad Age magazine cited "A Diamond is Forever" as the most memorable advertising slogan of the twentieth century.
Coiner also earned respect for his volunteer government service during World War II; he designed the armbands for civil defense volunteers and logos for the National Recovery Administration and Community Chest. As a founding member of the Advertising Council in 1945, Ayer has had a long-standing commitment to public service advertising. In the mid-1980s, Ayer became a leading force in the Reagan-era "War on Drugs". Lou Hagopian, Ayer's sixth CEO, brokered the establishment of the Partnership for a Drug-Free America, a media coalition which generated as much as a million dollars a day in donated advertising space and time to prevent the use and abuse of illegal drugs. Famous names appear among NW Ayer's clientele from the very earliest days of the agency. Retailer John Wanamaker, Jay Cooke and Company, and Montgomery Ward's mail-order business were among the first Ayer clients. The agency has represented at least twenty automobile manufacturers, including Cadillac, Chrysler, Ford, General Motors, Plymouth, and Rolls-Royce. Other major, long-term clients through the years have included American Telephone & Telegraph, Canada Dry, Cannon Mills, Hills Bros. Coffee Company, Kellogg's, R. J. Reynolds, Steinway and Sons, United Airlines, and the United States Army. By the time of Ayer's hundredth anniversary in 1969, some of these companies had been Ayer clients for decades if not generations, and the longevity of those relationships was for many years a source of Ayer's strength.
But the advertising industry began to change in the late 1960s and 1970s, due in part to a "creative revolution." Small advertising agencies won attention with provocative copywriting and art direction that more closely resembled art than advertising. Advances in market research allowed clients to more narrowly tailor their advertising messages to distinct groups of consumers, and this led to a rise in targeted marketing which could more readily be doled out to specialized small agencies than to larger, established firms like NW Ayer & Son. The civil rights and anti-war movements also contributed to increasing public skepticism with the values of corporate America, and by extension, with some national advertising campaigns. Older, more conservative firms like Ayer were hard pressed to meet these new challenges.
About 1970, in an effort to meet these challenges and to establish a foothold on the West Coast, Ayer bought out two smaller agencies--Hixson & Jorgenson (Los Angeles) and Frederick E. Baker (Seattle). The agency relocated from Philadelphia to New York City in 1974 in an attempt both to consolidate operations (Ayer had operated a New York office since the 1920s) and to be closer to the historic center of the advertising industry. Riding the wave of mergers that characterized the advertising industry in the late 1980s and 1990s, Ayer continued to grow through the acquisition of Cunningham & Walsh in 1986 and Rink Wells in 19xx.
During this transitional period, Ayer received widespread acclaim for its work for the United States Army, which included the widely recognized slogan "Be All You Can Be". Ayer first acquired the Army recruitment account in 1967 and with help from its direct marketing arm, the agency was widely credited with helping the Army reach its recruitment goals despite an unpopular war and plummeting enlistments after the elimination of the draft in 1973. Ayer held the account for two decades, from the Vietnam War through the Cold War, but lost the account in 1986 amid government charges that an Ayer employee assigned to the account accepted kickbacks from a New York film production house. Despite Ayer's position as the country's 18th largest agency (with billings of $880 million in 1985), the loss of the agency's second largest account hit hard.
NW Ayer made up for the loss of the $100 million dollar a year Army account and made headlines for being on the winning end of the largest account switch in advertising history to date, when fast food giant Burger King moved its $200 million dollar advertising account from arch-rival J. Walter Thompson in 1987. Burger King must have had drive-thru service in mind, however, and Ayer made headlines again when it lost the account just eighteen months later in another record-breaking account switch. Another devastating blow to the agency was the loss of its lead position on the American Telegraph and Telephone account. Ayer pioneered telecommunications advertising in 1908, when the agency was selected to craft advertising for the Bell System's universal telephone service. Despite valiant efforts to keep an account the agency had held for most of the twentieth century, and for which they had written such memorable corporate slogans as American Telephone &Telegraph "The Voice with a Smile" and "Reach Out and Touch Someone", the agency lost the account in 1996.
After a wave of mergers and acquisitions in the late 1980s, the economic recession of the early 1990s hit Madison Avenue hard, and Ayer was particularly vulnerable. Despite the agency's long history and roster of "blue-chip" clients, Ayer was not known for cutting-edge creative work. Moreover, though the agency had offices overseas, Ayer had never built a strong multinational presence, and many of the smaller international offices were sold during the financial turmoil of the 1980s. This left a real void in the new climate of global marketplace consolidation. By about 1990, earnings were declining (although Ayer was still among the top twenty United States agencies in billings), and the agency was suffering from client defections, high management turnover, expensive real estate commitments and deferred executive compensation deals, all fallout of the high-flying 1980s. This was the atmosphere in 1993, when W.Y. Choi, a Korean investor who had already assembled a media and marketing empire in his homeland, began looking for an American partner to form an international advertising network. Jerry Siano, the former creative director who had recently been named Ayer's seventh CEO, was in no position to refuse Choi's offer of $35 million to buy the now floundering agency. The infusion of cash was no magic bullet, however. Choi took a wait-and-see approach, allowing his partner Richard Humphreys to make key decisions about Ayer's future, including the purging of senior executives and the installation of two new CEOs in as many years.
The agency's downward trend continued with the loss of another longtime client, the DeBeers diamond cartel in 1995. Adweek reported that Ayer's billings fell from $892 million in 1990 to less than $850 million in 1995. Several top executives defected abruptly, and the agency failed to attract major new accounts. Ayer was facing the loss not merely of revenue and personnel, but the loss of much of the respect it once commanded. Ayer remained among the twenty largest U.S. agencies, but an aura of uncertainty hung over the agency like a cloud. A new CEO was appointed, and Mary Lou Quinlan became the agency's first woman CEO in 1995. A year later, Ayer and another struggling top twenty agency, D'arcy, Masius, Benton & Bowles, combined as part of the McManus Group of companies. In 1998, the McManus Group had worldwide billings of more than $6.5 billion.
Under the McManus Group, Ayer was able to expand its international operations and begin to rebuild a stronger global presence. Several important new clients were won in 1997 and 1998, including Avon, General Motors, Kitchenaid, several Procter & Gamble brands and, most notably, Continental Airlines worldwide accounts. Born in the nineteenth century, Ayer may be one of a very few advertising agencies to successfully weather the economic and cultural transitions of both the twentieth and twentieth first centuries. Ayer was eventually acquired by the Publicis Groupe based in Paris, France which closed down the N.W. Ayer offices in 2002.
Related Materials:
Materials in the Archives Center
Warshaw Collection of Business Americana (AC0060)
Hills Bros. Coffee Incorporated Records (AC0395)
Provenance:
The collection was donated by N W Ayer ABH International, April 15, 1975 and by Ayer & Partners, October 30, 1996.
Restrictions:
The collection is open for research use.
Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Reproduction permission from Archives Center: reproduction fees may apply. Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. All duplication requests must be reviewed and approved by Archives Center staff. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies.
The collection documents Spanish language television stations in America, and the Telemundo network.
Scope and Contents:
The collection documents Spanish language television stations in America, and the Telemundo network. The WNJU portion includes photographs of reporters and other station personnel; portrait shots of on-air personalities, both negatives and prints; photographs of the reporters at the anchor desk, including both negatives and pritns; a reel of motion picture film of a children's show.
Arrangement:
The collection is organized into four series.
Series 1: Gilda Mirós
Subseries 1.1: Personal Papers
Subseries 2.2: Audiovisual Materials
Series 2: Hector Aguilar
Subseries 2.1: Personal Papers
Subseries 2.2: Audiovisual Materials
Series 3: Telemundo Group, Incorporated.
Subseries 3.1: WKAQ Television Station
Subseries 3.2: WNJU Television Station
Subseries 3.3: WSCV Television Station
Series 4: Univision
Subseries 4.1: Edgardo Gazón Files
Subseries 4.2: Mayda Delgado Files
Subseries 4.3: Ismael Moctezuma Files
Subseries 4.4: Eduardo Kachscovsky Files
Biographical / Historical:
WNJU was the second television station to broadcast in Spanish in the United States. It eventually was owned by Telemundo. WKAQ was the first television station to broadcast in Spanish in the United States. Telemundo stations provide diverse programming, including variety shows, telenovelas, sports, reality television, news programming, and films. Their target audience is the Hispanic and Latin American population in America.
Provenance:
Initial donation by by Jose Cancela, President of WNJU, 2016. The 2016 accrual was donated by station WKAQ. The television stations WKAQ, WNJU, and WSCV also donated materials in 2017.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The collection consists of approximately 1,700 television commercials on 16mm film, for products including cars and trucks; food and beverages, including snack foods, convenience foods and soft drinks; cleaning products; pet food; clothing; candy; tobacco products; airlines; toiletries; household products and other things.
Arrangement:
1 series.
Biographical / Historical:
A retired teacher of English and Media Studies, Thomas amassed his collection by asking local television stations to save the commercials for him as they prepared to discard them. He also purchased some commercials and public service announcements (PSAs).
Provenance:
John E. Thomas
Restrictions:
Collection is open for research and access on site by appointment.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The collection documents "Selling the Dream" was an hour long television documentary that aired in early 1991 as part of the public television series, Smithsonian World.
Scope and Contents:
Series 1, boxes 1-15: 16 mm color film shot for the program, arranged in two subseries. Subseries A, boxes 1-10, consists of primary source materials including film footage of a meeting of scholars, historians, archivists, Weiden & Kennedy advertising agency personnel, and Nike executives at the Smithsonian's Center for Advertising History for the Nike Advertising Oral History and Documentation Project; interviews with scholars, historians, industry representatives (including transcripts for some interviews); and documentation of a Mitsubishi GT3000 ad from pitch to production, including meetings between Grey advertising agency personnel and Mitsubishi account representatives, a live commerical shoot and a production session with a commercial narrator. Subseries B, boxes 11-15, consists of secondary materials created during production, including pre-production sync pulls, trims, and lifts as compiled and edited by producer Steven York and Associates. Series 2, box 16, contains documentary materials relating to the show's production and broadcast, including correspondence, press releases, and publicity. Transcripts for the interviews are located here.
Arrangement:
The collection is divided into two series.
Series 1: Film
Series 2: Documentary Material
Biographical / Historical:
"Selling the Dream" was an hour-long television documentary that aired in early 1991 as part of the public television series "Smithsonian World." The program traces the evolution of advertising from the late 19th century through the creative revolution of the 1960s to explore how advertising both influences and reflects American culture. In addition to historical imagery, the program follows a contemporary Mitsubishi GT3000 automobile advertising campaign from conception to production. The program features interviews with the men and women who created the advertising as well as with scholars, historians, industry advocates and government officials who comment on the role and history of advertising in a comsumer culture. "Selling the Dream" was underwritten by Southwestern Bell and co-produced by WETA and the Smithsonian Institution. The Center for Advertising History served as a resource and consultant to the producers.
Provenance:
Collection donated by Smithsonian World through executive producer Sandra Bradley, in August 1991.
Restrictions:
Collection is open for research.
Rights:
There are reproduction restrictions on material in this collection. See repository details.
Topic:
Stereotypes (Social psychology) in advertising Search this
The collection consists largely of print ads, signs, decals and other marketing and promotional materials. Virtually all of the print ads are for the U.S. audience. The period since World War II is more fully documented than the earlier period, although there are some advertisements from the 1930s and earlier. Most of the material documents Pepsi's U.S. advertising, although there are a number of signs and three-dimensional promotional items created for the international market. The international materials date primarily to the late 1960s and 1970s. The materials have been arranged in two series.
Series 1 contains print ads.
Series 2 contains three-dimensional marketing and promotional materials, such as signs, bottle carriers, and thermometers. Within each series, materials have been grouped by size, and there under chronologically (when dates are available).
Related Materials:
This collection complements the "Pepsi Generation" Oral History and Documentation Collection, #111, which includes 29 oral history interviews with people involved with the creation of Pepsi-Cola advertising, television advertisements and related materials.
Researchers interested in the advertising of Pepsi and other soft drinks and beverages should see the Pepsi Generation Oral History Collection (AC #111). The Warshaw Collection of Business Americana (AC #60) contains soft-drink advertising under the subject heading "Beverages." The N. W. Ayer Advertising Agency Collection (AC #59) is arranged by client name and includes beverage advertising for several clients, including Hires and Canada Dry.
Provenance:
Collection donated by Pepsi-Cola USA, May 4, 1984.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The Pepsi Generation Collection is the result of an oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.
Scope and Contents:
At the core of the "Pepsi Generation" Oral History and Documention Collection are oral history interviews with individuals involved with Pepsi-Cola and its advertising campaigns. In addition to the oral histories there are research files which include an almost complete run of Pepsi-Cola World, interview abstracts, print advertising, and television commercials from Pepsi's best-known advertising campaigns.
Arrangement:
The collection is arranged into five series
Series 1: Research Files, 1943-1985
Series 2: Interviewee Files, 1984-1985
Series 3: Oral History Interviews, 1984-1985
Subseries 3.1: Reference Copies, 1984-1985
Subseries 3.2: Master Tapes,1984-1985
Subseries 3.3: Original Tapes, 1984-1985
Series 4: Pepsi-Cola Video, 1946-1988
Subseries 4.1: Reference videos
Subseries 4.2: Master Copies
Series 5: Pepsi Cola Audio, circa 1970, undated
Biographical / Historical:
In 1983, as part of the 20th anniversary of the "Pepsi Generation" advertising campaign, Pepsi-Cola donated to the Archives Center approximately 200 advertising and promotional items (see collection AC0092). The Archives Center accepted these items and proposed an oral history project to document the "Pepsi Generation" story.
The Archives Center embarked upon this project in the spring of 1983. A professional oral historian, Dr. Scott Ellsworth, conducted twenty-nine interviews during 1984 and 1985 with twenty-six people involved in Pepsi advertising, including bottlers, advertising executives, producers, directors, a songwriter, a performer, a publisher, the president of Pepsi, the chairman of the board, and two former Pepsi presidents.
The interviews focus primarily on the "Come Alive, You're In The Pepsi Generation" advertising campaign, Pepsi's adoption of youth-oriented advertising, campaign execution, television commercial production, background of the idea for the "Think Young" campaign, and the company's response to the "Pepsi Generation"campaign.
The Pepsi Generation Collection is the result of this oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.
Related Materials:
Materials in the Archives Center
Warshaw Collection of Business Americana, Beverages
N.W. Ayer Advertising Agency Records
Pepsi-Cola Advertising Collection
Provenance:
Collection donated by Pepsi-Cola Company through Rebecca Madiera in 1983. Interviews made for the Smithsonian Institution in 1984 and 1985.
Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The Alka-Seltzer Oral History and Documentation Project is a result of a one year effort supported, in part, by Miles Laboratories, Incorporated. Twenty-four oral history interviews and a variety of related materials were gathered to document Alka- Seltzer advertising, primarily from the mid-1950s to the 1980s. The project covers "Speedy" Alka-Seltzer, "Oh what a relief it is," "The Blahs," "Alka Seltzer on the rocks," and "I can't believe I ate the whole thing" campaigns
Scope and Contents:
Oral histories with individuals associated with Alka-Seltzer and its advertising campaigns are at the core of the Alka-Seltzer Documenation and Oral History Project. Conducted by Smithsonian Institution staff, the oral histories primarily examine Alka-Seltzer's innovative and memorable print and television commercials. Abstracts exist for each interview.The collection also includes background information, archival materials from Miles Laboratories, Inc., television commercials, storyboards, and company publications.
Arrangement:
The collection is arranged in 8 series.
Series 1: Research Files, circa 1930-1986
Series 2: Interviewee Files, 1986-1987
Series 3: Oral Histories, 1986-1987
Subseries 3.1: Original Interviews
Subseries 3.2: Reference Cassettes
Subseries 3.3: Master Audio Tapes
Series 4: Miles Archives Materials, 1931-1980
Subseries 4.1: Marketing Research and Sales Data
Subseries 4.2: Alka-Seltzer Storyboards and History (Photocopies)
Subseries 4:3: Miles Advertising History and Oral History Program(photocopies)
Series 5: Company Publications, 1960-1986
Series 6: Photographs, circa 1950-1985
Series 7: Alka-Seltzer Posters, 1967-1986
Series 8: Audiovisual Materials
Subseries 8.1: Original Masters
Subseries 8.2: Reference Videos
Biographical / Historical:
The Alka-Seltzer Oral History and Documentation Project is a result of a one year effort supported, in part, by Miles Laboratories, Incorporated Twenty-four oral history interviews and a variety of related materials were gathered to document Alka- Seltzer advertising, primarily from the mid-1950s to the 1980s. The project covers "Speedy" Alka-Seltzer, "Oh what a relief it is," "The Blahs," "Alka Seltzer on the rocks," and "I can't believe I ate the whole thing" campaigns.
Miles Laboratories, Incorporated, the maker of Alka-Seltzer, and Wade Advertising of Chicago established a light-hearted advertising approach with the iconic puppet "Speedy", which had a tablet for a body and a smaller one for a hat. Speedy came to life through stop motion animation, a technique in which each of the puppet's movements was captured on a separate frame of film. The voice of Richard Beals made "Speedy" a distinctive character.
"Speedy" was a mainstay of Alka Seltzer advertising until 1964, when Miles,Incorporated took the account to Jack Tinker & Partners in New York. The agency's work for Alka-Seltzer embodied what came to be called advertising's "creative revolution," replacing the "talking heads" and "hard sell" of earlier advertising with humor, wit, and engaging storylines, even within the limits of a 30 second television spot. In 1969, the Alka Seltzer account went to Doyle, Dane, Bernbach, an agency which changed the look of print advertising during the early years of the "creative revolution." In 1970, Alka-Seltzer moved agencies to Wells, Rich, Greene, where the product's advertising came under the direction of Mary Wells Lawrence. Ms. Lawrence had worked on the Alka Seltzer account while at Tinker and continued Alka Seltzer's reputation for innovative and captivating work. In 1984 they shifted to McCann Erickson.
Provenance:
Collection donated by Miles Laboratories in 1988 and created by the Smithsonian Institution in 1986 and 1987.
Restrictions:
Researchers may use reference copies only. The interview with Charles Chaplin is restricted and may not be copied or quoted until his death.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
