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Raymond Loewy papers

Creator:
Loewy, Raymond, 1893-1986  Search this
Names:
American Society of Industrial Designers  Search this
Coca-Cola Company  Search this
Cooper-Hewitt Design Archive  Search this
Exxon Corporation  Search this
Gestetner Duplicating Machine Company  Search this
Hallicrafter  Search this
Hupp Motor Company  Search this
International Business Machines Corporation  Search this
Raymond Loewy Associates  Search this
Raymond Loewy/William Snaith, Inc.  Search this
Sears, Roebuck and Co.  Search this
Shell Oil Company  Search this
Studebaker Corporation  Search this
United Air Lines, Inc.  Search this
United States. National Aeronautics and Space Administration  Search this
Loewy, Raymond, 1893-1986  Search this
Snaith, William, 1908-1974  Search this
Extent:
3 Boxes (2 letter sized boxes, 1 legal sized box.)
Type:
Collection descriptions
Archival materials
Clippings
Press releases
Speeches
Photographs
Date:
[mid-1940s-early 1960s]
Summary:
This collection spans the period from the mid-1940s to the early-1960s and consists ofnewspaper and magazine articles by and about Loewy, including the 1949 TIME magazine on which he appeared on the cover. Extensive clippings exist pertaining to his designs for automobiles. Also includes many articles and speeches written by and about William Snaith, a partner in the firm which was renamed Raymond Loewy/William Snaith, Inc. in 1961. A catalog from the exhibition, "Ten Automobiles," which took place at the Museum of Modern Art in New York City in 1953, is included. Other materials include brochures printed and designed by the firm, press releases, a listing of projects, honors, and membership. Some photographs of Loewy and his design team are included. The collection does not contain any original design materials or project files.
Arrangement note:
Unprocessed.
Biographical/Historical note:
Industrial Designer. Born Paris, France, November 8, 1893, Loewy initially studied electrical engineering, and by 1909, he has designed and sold a successful airplane model. He immigrated to the United States in 1919 and became a naturalized citizen in 1938. Loewy began working as a freelance window display designer for Macy's and Saks Fifth Avenue, and as an illustrator for Vogue, Harper's Bazaar, and others, from 1919.

He designed the trademark for Neiman-Marcus in 1923. Loewy is identified as one of the founding fathers of industrial design. In 1929, he started Raymond Loewy Associates in New York, and by 1947, he appeared on the cover of TIME magazine. Loewy's designs always stressed the importance of the clean, functional, dynamic design of products. His schooling in electrical engineering translated into his designs for automobiles, trains, airplanes, ships, and spacecraft for NASA. He also designed interiors for many hotels, offices, and supermarkets. He is best known for his designs for the 1947 Studebaker Starlight Coupe; the 1953 Starliner Coupe; the 1961 Avanti; the 1947 line of Hallicrafter radio recievers; the 1929 Gestetner duplicating machine; the 1934 Sears Coldspot refrigerator; and the S-I steam locomotive for the Pennsylvania Railroad.

He also designed logos for Exxon and Shell oil companies, and bottles and refrigerated vending machines for Coca Cola. He became President of the American Society of Industrial Designers in 1946. Loewy established Compagnie de l'Esthetique Industrielle in Paris in 1952. His work has been featured in many exhibitions, including: "An Exhibition for Modern Living", Detroit Institute of Arts, 1949; "The Designs of Raymond Loewy", Renwick Gallery of the National Collection of Fine Arts, Smithsonian Institution, Washington, D.C., 1975; and "The Machine Age in America", Brooklyn Museum, 1986, among others. He authored, "The Locomotive: Its Esthetics", 1937; "Never Leave Well Enough Alone", 1951; and "Industrial Design", 1979. In 1961, Loewy went into semi-retirement, became partners with William Snaith, and renamed the company Raymond Loewy/William Snaith, Inc. Loewy died in Monte Carlo, July 14, 1986.
Location of Other Archival Materials Note:
Library of Congress, Washington, D.C. The Raymond Loewy Collection. Drawings, blueprints, sketches, phtographs, slides, and audio and video recordings, covering the period from 1929-1988.
Canadian Center for Architecture, Special Collections. Vertical file docmenting Loewy's work.
Provenance:
The materials in this collection were donated to Cooper-Hewitt by Betty Reese, Loewy's publicist.
Restrictions:
Unprocessed; access is limited. Permission of Library Director required for use.
Occupation:
Industrial designers  Search this
Interior designers  Search this
Packaging designers  Search this
Topic:
Radio -- Receivers and reception -- Design and construction  Search this
Packaging -- Design  Search this
Corporate image -- Design  Search this
Logos (Symbols) -- Design  Search this
Interior decoration -- United States  Search this
Automobiles -- Design and construction  Search this
Design, Industrial -- United States  Search this
Supermarkets -- Design  Search this
Coldspot refrigerator  Search this
Transportation -- Design  Search this
Genre/Form:
Clippings
Press releases
Speeches
Photographs
Identifier:
SIL-CH.XXXX-0001
Archival Repository:
Smithsonian Libraries
EDAN-URL:
ead_collection:sova-sil-ch-xxxx-0001

Studebaker Corporation

Series Creator:
Warshaw, Isadore, 1900-1969  Search this
Container:
Box 5, Folder 4
Type:
Archival materials
Series Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series Citation:
Warshaw Collection of Business Americana Subject Categories: Automobile Industry, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Warshaw Collection of Business Americana Subject Categories: Automobile Industry
Warshaw Collection of Business Americana Subject Categories: Automobile Industry / Oversize / Manufacturers and Dealers of Automobiles [Oversize]
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0060-s01-01-automobile-ref944

Studebaker Corporation

Series Creator:
Warshaw, Isadore, 1900-1969  Search this
Container:
Box 80, Folder 9
Type:
Archival materials
Series Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series Citation:
Warshaw Collection of Business Americana Subject Categories: Automobile Industry, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Warshaw Collection of Business Americana Subject Categories: Automobile Industry
Warshaw Collection of Business Americana Subject Categories: Automobile Industry / Oversize / Manufacturers and Dealers of Automobiles [Oversize]
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0060-s01-01-automobile-ref945

Waterman, Waldo D.

Collection Creator:
Morehouse, Harold E., 1894-1973  Search this
Container:
Box 13, Folder 16
Type:
Archival materials
Text
Collection Restrictions:
No restrictions on access
Collection Rights:
Permissions Requests
Collection Citation:
Harold E. Morehouse Flying Pioneers Biographies Collection, Acc. XXXX-0450, National Air and Space Museum, Smithsonian Institution.
See more items in:
Harold E. Morehouse Flying Pioneers Biographies collection
Harold E. Morehouse Flying Pioneers Biographies collection / Series 1.1: Biographies of Flying Pioneers 1.1
Archival Repository:
National Air and Space Museum Archives
EDAN-URL:
ead_component:sova-nasm-xxxx-0450-ref343
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Periodical articles

Collection Creator:
Junkin, Hattie Meyers, 1896-1985  Search this
Container:
Box 7, Folder 8
Type:
Archival materials
Text
Collection Restrictions:
No restrictions on access
Collection Rights:
Material is subject to Smithsonian Terms of Use. Should you wish to use NASM material in any medium, please submit an Application for Permission to Reproduce NASM Material, available at Permissions Requests.
See more items in:
Hattie Meyers Junkin Papers
Hattie Meyers Junkin Papers / Series 5: George "Buck" Weaver materials
Archival Repository:
National Air and Space Museum Archives
EDAN-URL:
ead_component:sova-nasm-xxxx-0171-ref175
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Newspaper clippings

Collection Creator:
Ya-Ching, Lee  Search this
Container:
Box 12, Folder 3
Type:
Archival materials
Text
Date:
1942
Collection Restrictions:
No restrictions on access.
Collection Rights:
Material is subject to Smithsonian Terms of Use. Should you wish to use NASM material in any medium, please submit an Application for Permission to Reproduce NASM Material, available at Permissions Requests.
Collection Citation:
Lee Ya-Ching Papers, NASM.2008.0009, National Air and Space Museum, Smithsonian Institution.
See more items in:
Lee Ya-Ching Papers
Lee Ya-Ching Papers / Series 2: Professional
Archival Repository:
National Air and Space Museum Archives
EDAN-URL:
ead_component:sova-nasm-2008-0009-ref117
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  • View Newspaper clippings digital asset number 2

1950 Studebaker Champion Coupe

Maker:
Studebaker Corporation  Search this
Physical Description:
steel (overall material)
glass (overall material)
rubber (overall material)
Measurements:
overall: 62 in x 72 in x 201 in; 157.48 cm x 182.88 cm x 510.54 cm
Object Name:
automobile
Place made:
United States: California, Vernon
Date made:
1949-08-04
Credit Line:
Gift of Richie Clyne
ID Number:
2003.0223.02
Accession number:
2003.0223
Catalog number:
2003.0223.02
See more items in:
Work and Industry: Transportation, Road
Artifact Walls exhibit
America on the Move
Automobiles
Transportation
Road Transportation
Exhibition:
America On The Move
Exhibition Location:
National Museum of American History
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746ac-44b7-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1322447
Online Media:

Erskine Radiator Emblem

Object Name:
emblem, radiator
Other Terms:
emblem, radiator; Road; Automobile
Credit Line:
Hubert G. Larson
ID Number:
TR.325528.099
Accession number:
260303
Catalog number:
325528.099
See more items in:
Work and Industry: Transportation, Road
Radiator Emblems
Transportation
Road Transportation
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746a6-7720-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_840290

Erskine Radiator Emblem

Object Name:
emblem, radiator
Other Terms:
emblem, radiator; Road; Automobile
Credit Line:
Hubert G. Larson
ID Number:
TR.325528.100
Accession number:
260303
Catalog number:
325528.100
See more items in:
Work and Industry: Transportation, Road
Radiator Emblems
Transportation
Road Transportation
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746a6-7721-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_840291

Studebaker “Rockne” Radiator Emblem

Object Name:
emblem, radiator
Other Terms:
emblem, radiator; Road; Automobile
Credit Line:
Hubert G. Larson
ID Number:
TR.325528.207
Accession number:
260303
Catalog number:
325528.207
See more items in:
Work and Industry: Transportation, Road
Radiator Emblems
Transportation
Road Transportation
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746a6-7f8e-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_840303

Rockne Radiator Emblem

Object Name:
emblem, radiator
Other Terms:
emblem, radiator; Road; Automobile
Credit Line:
Hubert G. Larson
ID Number:
TR.325528.208
Accession number:
260303
Catalog number:
325528.208
See more items in:
Work and Industry: Transportation, Road
Radiator Emblems
Transportation
Road Transportation
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746a6-7f8f-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_840305

Wright Cyclone R-1820-97 (Studebaker), Radial 9 Engine

Manufacturer:
Studebaker Corporation  Search this
Designer:
Wright Aeronautical  Search this
Materials:
Metal
Dimensions:
3-D (on stand): 121.9 × 139.7 × 167.6cm, 596.5kg (4 ft. × 4 ft. 7 in. × 5 ft. 6 in., 1315lb.)
Overall (see note): 122.5 × 140cm, 596.5kg (4 ft. 1/4 in. × 4 ft. 7 1/8 in., 1315lb.)
Type:
PROPULSION-Reciprocating & Rotary
Country of Origin:
United States of America
Date:
1936-1940
Credit Line:
Found in the collection
Inventory Number:
A19660459000
Restrictions & Rights:
Usage conditions apply
See more items in:
National Air and Space Museum Collection
Data Source:
National Air and Space Museum
GUID:
http://n2t.net/ark:/65665/nv91f3b9da7-ccaa-4d4e-8887-050ad6565e9f
EDAN-URL:
edanmdm:nasm_A19660459000

Studebaker Corporation (Detroit, Michigan)

Collection Source:
National Museum of American History (U.S.). Division of Mechanical and Civil Engineering  Search this
National Museum of American History (U.S.). Division of History of Technology  Search this
Collection Creator:
Lockwood Greene Engineers, Incorporated  Search this
Lockwood-Greene Company  Search this
Whitman, David  Search this
Greene, Stephen  Search this
Lockwood, Amos  Search this
Container:
Box 98
Type:
Archival materials
Collection Restrictions:
The collection is open for research use. One film is tored at an off-site facility and special arrangements must be made to work with it. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Reproduction permission from Archives Center: fees for commercial use. All duplication requests must be reviewed and approved by Archives Center staff.
Collection Citation:
Lockwood Greene Records, Archives Center, National Museum of American History
See more items in:
Lockwood-Greene Records
Lockwood-Greene Records / Series 2: Photographs and Slides / 2.1: Photo albums
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1113-ref6318

Studebaker Corporation (South Bend, Indiana)

Collection Source:
National Museum of American History (U.S.). Division of Mechanical and Civil Engineering  Search this
National Museum of American History (U.S.). Division of History of Technology  Search this
Collection Creator:
Lockwood Greene Engineers, Incorporated  Search this
Lockwood-Greene Company  Search this
Whitman, David  Search this
Greene, Stephen  Search this
Lockwood, Amos  Search this
Container:
Box 98
Type:
Archival materials
Collection Restrictions:
The collection is open for research use. One film is tored at an off-site facility and special arrangements must be made to work with it. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Reproduction permission from Archives Center: fees for commercial use. All duplication requests must be reviewed and approved by Archives Center staff.
Collection Citation:
Lockwood Greene Records, Archives Center, National Museum of American History
See more items in:
Lockwood-Greene Records
Lockwood-Greene Records / Series 2: Photographs and Slides / 2.1: Photo albums
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1113-ref6319

2007, Studebaker Corporation (Detroit, Michigan)

Collection Source:
National Museum of American History (U.S.). Division of Mechanical and Civil Engineering  Search this
National Museum of American History (U.S.). Division of History of Technology  Search this
Collection Creator:
Lockwood Greene Engineers, Incorporated  Search this
Lockwood-Greene Company  Search this
Whitman, David  Search this
Greene, Stephen  Search this
Lockwood, Amos  Search this
Container:
Box 122
Type:
Archival materials
Collection Restrictions:
The collection is open for research use. One film is tored at an off-site facility and special arrangements must be made to work with it. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Reproduction permission from Archives Center: fees for commercial use. All duplication requests must be reviewed and approved by Archives Center staff.
Collection Citation:
Lockwood Greene Records, Archives Center, National Museum of American History
See more items in:
Lockwood-Greene Records
Lockwood-Greene Records / Series 2: Photographs and Slides / 2.2: Photographic files / 2.2: Loose photographs: Saco-Lowell to Tire
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1113-ref6791

2001, Studebaker Corporation (South Bend, Indiana)

Collection Source:
National Museum of American History (U.S.). Division of Mechanical and Civil Engineering  Search this
National Museum of American History (U.S.). Division of History of Technology  Search this
Collection Creator:
Lockwood Greene Engineers, Incorporated  Search this
Lockwood-Greene Company  Search this
Whitman, David  Search this
Greene, Stephen  Search this
Lockwood, Amos  Search this
Container:
Box 122
Type:
Archival materials
Date:
1911
Collection Restrictions:
The collection is open for research use. One film is tored at an off-site facility and special arrangements must be made to work with it. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Reproduction permission from Archives Center: fees for commercial use. All duplication requests must be reviewed and approved by Archives Center staff.
Collection Citation:
Lockwood Greene Records, Archives Center, National Museum of American History
See more items in:
Lockwood-Greene Records
Lockwood-Greene Records / Series 2: Photographs and Slides / 2.2: Photographic files / 2.2: Loose photographs: Saco-Lowell to Tire
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1113-ref6792

2001, Studebaker Corporation (South Bend, Indiana)

Collection Source:
National Museum of American History (U.S.). Division of Mechanical and Civil Engineering  Search this
National Museum of American History (U.S.). Division of History of Technology  Search this
Collection Creator:
Lockwood Greene Engineers, Incorporated  Search this
Lockwood-Greene Company  Search this
Whitman, David  Search this
Greene, Stephen  Search this
Lockwood, Amos  Search this
Container:
Map-folder 611
Type:
Archival materials
Date:
1912
Scope and Contents note:
No. of sheets: 53
Collection Restrictions:
The collection is open for research use. One film is tored at an off-site facility and special arrangements must be made to work with it. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Reproduction permission from Archives Center: fees for commercial use. All duplication requests must be reviewed and approved by Archives Center staff.
Collection Citation:
Lockwood Greene Records, Archives Center, National Museum of American History
See more items in:
Lockwood-Greene Records
Lockwood-Greene Records / Series 1: Project Drawings, Renderings, and Plans
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1113-ref1168

644, Studebaker Corporation

Collection Source:
National Museum of American History (U.S.). Division of Mechanical and Civil Engineering  Search this
National Museum of American History (U.S.). Division of History of Technology  Search this
Collection Creator:
Lockwood Greene Engineers, Incorporated  Search this
Lockwood-Greene Company  Search this
Whitman, David  Search this
Greene, Stephen  Search this
Lockwood, Amos  Search this
Container:
Map-folder 625
Type:
Archival materials
Date:
undated
Collection Restrictions:
The collection is open for research use. One film is tored at an off-site facility and special arrangements must be made to work with it. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Reproduction permission from Archives Center: fees for commercial use. All duplication requests must be reviewed and approved by Archives Center staff.
Collection Citation:
Lockwood Greene Records, Archives Center, National Museum of American History
See more items in:
Lockwood-Greene Records
Lockwood-Greene Records / Series 1: Project Drawings, Renderings, and Plans
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1113-ref1203

Studebaker Corporation - Styers

Collection Creator::
National Museum of History and Technology. Division of Transportation  Search this
Container:
Box 19 of 23
Type:
Archival materials
Collection Citation:
Smithsonian Institution Archives, Record Unit 239, National Museum of History and Technology. Division of Transportation, Records
See more items in:
Records
Records / Series 1: CORRESPONDENCE, CIRCA 1927-1973. / Box 19
Archival Repository:
Smithsonian Institution Archives
EDAN-URL:
ead_component:sova-sia-faru0239-refidd1e9667

Andy Granatelli Collection

Creator:
Granatelli, Andy, 1923-2013  Search this
Grancor Automotive Specialists  Search this
Hurricane Hot Rod Association  Search this
Studebaker Corporation  Search this
Donor:
Granatelli, Vincent  Search this
Names:
Indianapolis Speedway Race  Search this
Extent:
66 Cubic feet
Type:
Collection descriptions
Archival materials
Advertisements
Business records
Clippings
Correspondence
Design drawings
Drawings
Financial records
Legal records
Minutes
Photographs
Scrapbooks
Speeches
Date:
1940s-1990s
Scope and Contents:
The collection documents Granatelli's lifelong involvement with automobiles, from his youth through his career as an auto industry executive, and as a racing car owner, designer and promoter. The collection consists primarily of files, photographs, scrapbooks, and drawings. Some of the earliest files relate to Grancor, a company founded by Granatelli and his two brothers in 1945, which customized cars for clients. Other things contained in the files include meeting minutes, articles of association, business and financial records, legal records and profit and loss statements. Also included in the files are papers relating to an organization he started called the Hurricane Hot Rod Association. A large portion of the files relate to Granatelli's term as President of STP, a division of the Studebaker Corporation, from 1961-1974. These files detail the internal workings of the company during this period, and include papers relating to such things as strategic planning, sales, marketing, advertising and competitors' products. Additionally, this portion contains STP's Board of Directors' minutes, documents on policies and procedures, papers documenting advertising campaigns, comparative sales figures, sales manuals, and Granatelli's business correspondence. The largest part of the files relates to the Indianapolis 500 race. There are detailed files on the drivers and race teams he assembled for the annual race, but these files also include design drawings, specifications, test data, lap logs, performance statistics, and reports documenting the implementation of design changes. The scrapbooks in the collection contain clippings, biographical materials, and other documents relating to auto racing in America and especially the Indianapolis 500. Finally, the collection contains a large number of photographs covering all aspects of Granatelli's career.
Arrangement:
Collection is unarranged.
Biographical / Historical:
Andy Granatelli (1923-2013) was an automobile racing promoter, a race car engine designer and an automotive innovator. Two of his cars, a 1967 turbine engine race car and the 1969 Indy 500 winner, are in NMAH's Work & Industry collection. More than any other racing figure, Granatelli bridged the realms of garage tinkerers and professional motorsports, and he stimulated public interest in auto racing on a national level. His STP Corporation became a high-profile sponsor of Indianapolis 500 and NASCAR race cars, with Granatelli appearing in ads and commercials. His larger-than-life personality and flair for the dramatic made him an American cultural phenomenon. His career is well summed up in the profile written for his 2003 induction into the Automotive Hall of Fame:

Racer, entrepreneur, engineer, promoter, business executive. This is how one begins to describe the career of Andy Granatelli. But the title Mister 500 is the one that befits him most, for it describes a lifelong dream to conquer the famous 500-mile race in Indianapolis.

It was a preposterous dream for the scrappy kid growing up in the slums of Chicago, whose mother had died when he was twelve, and two years later, at the age of fourteen, dropped out of school to help his father feed the family. Andy Granatelli began his quest for Indy 500 fame at the age of 20 in 1943, when he and his brother pooled their meager, hard-earned money and purchased a Texaco gas station on the north side of Chicago, which he called Andy's Super Service. Andy, always the promoter, needed a gimmick to set himself apart from other service stations. His gimmick? Granatelli initiated the first pit stop service station, utilizing four or five mechanics to work on a car at one time.

Customers appreciated the true super service experience and would often wait in line for this unique treatment. With this unique service and Andy's P.T. Barnum style it was no wonder that the station was prosperous, and just two years later, in 1945, he formed the Granatelli Corporation, known as Grancor Automotive Specialists. As the head of Grancor, Andy Granatelli pioneered the concept of mass merchandising performance products and power and speed equipment to a generation of Americans who were discovering the joys of hot rodding.

Andy quickly learned that if you give the customer what he needs, you can make a living; give him what he wants, and you can make a fortune! Granatelli's racing career began in 1946, when he built the first rocket-powered car to race on an oval track. That same year, he took his first car to the Indianapolis 500 -a pre-war Harry Miller- designed Ford.

When Andy Granatelli wasn't burning up tracks, he was tearing up the business world. In 1958, Andy and his brother Joe purchased Paxton Products, a failing engineering firm that made superchargers. With Andy at the helm, Paxton Products became profitable in seven months. In 1961, Andy sold Paxton Products to Studebaker Corporation and stayed on as Paxton's CEO. Two years later, Studebaker management wanted Granatelli to work his magic on an under-performing division called Chemical Compounds Corporation. Chemical Compounds had only one, little known product . . . STP Oil Treatment. With virtually no advertising budget, Andy created a four-pronged approach to turn the company around: a recognizable corporate logo (the STP oval), a product (oil treatment), a product spokesman (himself) and a reason for existence (racing). The STP logo became one of the best recognized in history. STP could be found in virtually every venue of speed: on land, on the water or in the air. Andy Granatelli once said that in the 1960s, virtually every kid in America had an STP sticker on his bedroom door, his notebook or his lunchbox, and he was probably right!

Back at Indianapolis, Granatelli entered a revolutionary race car of his own design - one with a turbine engine in 1967 and 1968. Even though the car failed to finish both years due to mechanical failure, the cars demonstrated superior speed and performance. At the end of the 1968 season, the U.S. Auto Club revised engine specifications, effectively outlawing Granatelli's turbine car. Undeterred, Granatelli returned to Indy the following year with a conventional car and proceeded to win his first Indianapolis 500 with Mario Andretti at the wheel. Four years later, in 1973, Andy won his second and last Indy 500 with a car driven by Gordon Johncock. Andy Granatelli's childhood dream of conquering Indy was fulfilled, not once, but twice.

Source

Andy Granatelli Biography, Automotive Hall of Fame (last accessed January 29, 2020 https://www.automotivehalloffame.org/honoree/andy-granatelli/)
Provenance:
Collection donated by Vince Granatelli.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Automobiles  Search this
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Automobile driving  Search this
Automobile industry executives  Search this
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Engines, automobile  Search this
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Genre/Form:
Advertisements -- 20th century
Business records -- 20th century
Clippings -- 20th century
Correspondence -- 20th century
Design drawings -- 20th century
Drawings
Financial records -- 20th century
Legal records -- 20th century
Minutes -- 20th century
Photographs -- 20th century
Scrapbooks
Speeches
Citation:
Andy Granatelli Collection, ca. 1940-1990s, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1403
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1403
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