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Landy R. Hales Papers

Creator:
Hales, Landy R., 1889-1972  Search this
Extent:
5.5 Cubic feet (15 boxes)
Type:
Collection descriptions
Archival materials
Photograph albums
Design drawings
Sketches
Scrapbooks
Photographs
Clippings
Date:
1908 - 1969
Summary:
Papers document Landy R. Hales (1889-1972), an inventor and commercial artist who designed window and interior store displays, posters, children's games, and puzzles primarily from 1920s to 1930s in New York City and Baltimore. Of significance is Hales's work for Macy's Department Store. The papers consist of correspondence, patents, business records for several of Hales's companies, photographs, drawings/sketches, prototypes, and newspaper and magazine clippings.
Scope and Contents:
The papers document Hales's career as an inventor and commercial artist as well as his work in games, puzzles, educational tools, and posters. The collection includes sketches and design drawings, photographs, publicity materials, clippings and articles, and game prototypes.

Series 1, Brilliant Sign Company, 1908-1909, consists of stock shares, transferred by Hales to others in the amount of twenty dollars for the Brilliant Sign Company of Baltimore City, Maryland.

Series 2, Landy R. Hales, Inc., 1927-1929, 1944, consists of of invoices, orders, and check stubs from R.H. Macy and Company and Gimbel Brothers, Inc. for work by Landy R. Hales, Inc. for window displays. The orders detail what will be constructed and decorated. The R.H. Macy materials also contain a 1927 souvenir from Macy's Wonderland Christmas. Included in this series is a 1944 United States Treasury Department War Finance Program citation to Landy R. Hales.

Series 3, Hales Layer Poster Corporation, 1922-1969 (bulk 1920s), consists of materials documenting Hales poster company. Hales's formed Hales Layer Poster Corporation in New York State on July 16, 1925 to manufacture, purchase, sell and deal in layer posters and equipment for constructing layer posters in packaged or other forms. The corporation's other directors were Alfred J. Silberstein and Alvin A. Silberman, both of New York. Hales developed a new method of making a poster by placing cut-out pieces of materials such as composition board or wood on a background, then building layers to form three dimensions in the finished product. The first store to use Hales layer posters was Saks Fifth Avenue in New York City. The posters were never sold and were only used in advertising and window displays.

The materials consist of stock shares and values, a certificate of incorporation, branded letterhead, correspondence, an order book (blank forms), a point-of-purchase ad featuring Little Red Riding Hood, a patent for a display device, layer poster instructions, examples of posters, sample card stock, and instructions for the ABCD Ease Game. The display device patent (US 1,563,485) was issued to Hales on December 1, 1925. The invention relates to display devices for commercial advertising arrangements constructed out of layers of veneer or cardboard for reproducing and illustrating articles for sale, magazines, posters or art works. The principal object was to provide a display picture having depth. The correspondence, 1922-1937, 1969 and undated, contains letters with individuals companies, hotels, and department stores primarily in New York City such as B.F. Keith's New York Hippodrome, Saks & Company, Hotel Nassau, Keystone Manufacturing Company, and Rialto Theatre. Much of the correspondence relates to services provided by Hales Layer Poster Corporation. Hales's correspondence with Morris Gest, a theatrical producer who introduced La Chauve-Souris, a touring revue during the early 1900s, to the United States. There is also a letter typewritten by Hales in 1969 to Pablo Picasso about copying Picasso prints using the Hales layer poster method.

The instructions for "how to make" a Hales layer poster are well documented, detailing the step-by-step process and including the use of Hales Studio colors for painting. Specific instructions for the "Tom, Tom Piper's Son" with color guide are found here. A full, unused layer poster kit is in box 14. Additionally, Hales created the ABCD Ease Game, a board game played with dice with the objective to reach "ease." The way to reach "Ease" is through truth, courage, justice, thrift, study, work, loyalty, and honesty. Instructions and prototypes of the gameboard are represented.

Series 4, Hales Manikins, Inc., 1938-1948 and undated, consists of correspondence, a voting trust agreement, board of directors meeting minutes, stock shares, a floor plan for the company, blueprints for rubber figures, and a patent for a manikin and method of making the same (US 2,129,421). Hales Maninikin incorporated in 1941 in Baltimore, Maryland to manufacture, distribute, sell and otherwise deal in manikins and other display advertising figures. The board of directors meeting minutes contain articles of incorporation, by-laws, and minutes.

Series 5, Hales Pictures, Inc., 1937-1938, 1967 and undated, consists of an agreement with Walt Disney Enterprises, sketches by Kay Kamen, Ltd., a press release about Hales Picture Puzzles, and prototypes of Hales Puzzle Pictures. Of note is a copy of the February 1938 Rockefeller Center Magazine. The magazine contains articles about science, technology, publishing, the arts, events at Radio City Music Hall (Disney-related) and television. It offers good documentation of office business machines.

The first series of puzzles Hales introduced in 1937 were four subjects from Walt Disney's characters: Mickey Mouse, Minnie Mouse, Pluto, and Donald Duck. The object of the puzzle was to put all of the pieces together in their proper place--some of the puzzle pieces were raised to different levels. After the puzzle was completed, it could be glued to a backboard. There are prototypes for the Mickey Mouse, Minnie Mouse and Donald Duck puzzles. Only the Mickey and Minnie puzzles contain puzzle pieces. The Donald Duck puzzle consists of the box only.

In August 1937, Hales Pictures Inc., entered into a one year agreement with Walt Disney Enterprises that granted Hales the right to reproduce Disney characters for his puzzles and poster pictures. Hales paid Disney the sum of five-hundred dollars as an advance on future royalties. Disney also provided to Hales typical representations of the Disney characters. There are a series of Kay Kamen Ltd., Disney character drawings for Pluto, Donald Duck, Minnie Mouse, and Mickey Mouse. These drawings were provided to Hales by Kamen. The Minnie and Mickey Mouse drawings have been heavily annotated and mocked up by Hales for the purposes of creating his signature Hales Puzzle Pictures. Kamen (d. 1949) began his professional career as a retail hat merchant and later entered advertising. In 1932, Kamen contacted Disney, soon signed a contract, and was named the company's sole licensing representative. Through merchandising, Kamen made Disney's mouse star popular.

Series 6, Hales Sign Company, 1909 and undated, consists of examples of promotional and branded pieces for Hales's sign painting business that was located in Baltimore, Maryland.

Series 7, Drawings/Sketches, 1927-1930 and undated, consists of pencil, ink and paint sketches. The bulk of the sketches are Christmas-related, such as the poster study for the Macy's Christmas Wonderland, 1927 and the toy department displays for a bridge, drawbridge, house and tower. Other sketches include Noah's Ark, a matador, the "The Wise Woman of Gotham," Carlin's Amusement Park of Baltimore, Maryland, and resort scenes (tennis, golf and sailing).

Series 8, Photographs, 1925-1935, consists primarily of black-and-white prints documenting Hales's work in his studio and for clients such as Macy's. Some of the photographs were taken by Worsinger Window Service, Hughes Company of Baltimore, Le Don Studio of White Plains, New York; Apeda Studio, Inc. of New York City; Schultze Studio of Brooklyn, New York, and H.C. Campbell Company of Oakland, California.

Series 9, Greeting Cards, undated, consists of examples of greeting cards and postcards, primarily for Christmas, Easter, and Valentines Day, assembled by Hales.

Series 10, Clippings, 1922-1935, consists of loose photocopies and original news and magazine clippings in a bound volume. The clippings primarily relate to Hales's work in New York City, but there are clippings about The Corner Shop at Macy's, and there are copies of illustrations assembled by Hales, specifically the "Best Fifty Small Folio Currier and Ives Prints. " The majority of these he clipped from the New York Sun. Also included are clippings about La Chauve-Souris the touring revue during the early 1900s.
Arrangement:
The collection is arranged into ten series.

Series 1, Brillant Sign Company, 1908-1909

Series 2, Landy R. Hales, Inc., 1927-1929, 1944

Series 3, Hales Layer Poster Corporation, 1922-1969 (bulk 1920s)

Series 4, Hales Manikins, Inc., 1938-1948 and undated

Series 5, Hales Pictures, Inc., 1937-1938, 1967 and undated

Series 6, Hales Sign Company, 1909 and undated

Series 7, Drawings/Sketches, 1927-1930 and undated

Series 8, Photographs, 1925-1935

Series 9, Greeting Cards, undated

Series 10, Clippings, 1922-1935
Biographical / Historical:
Landy R. Hales was born on September 17, 1889 in Baltimore, Maryland to Landy J. Hales and Fanny Linthicum Hales. Hales grew up in Anne Arundel, Maryland and had one brother, Wesley Hales. Hales began his career with no formal art training and apprenticed as a sign painter in Baltimore, Maryland. In 1908, Hales formed the Brilliant Sign Company in Baltimore to design displays for area businesses. In 1913, Hales married Lenore McCully. They had two children, Elizabeth McCully Hales (b. 1915) and Landy Romain Hales (b. 1921).

During World War I, Hales designed posters for the Liberty Bond Program, created by then Secretary of the Treasury William Gibbs McAdoo (1863-1941). This poster campaign was intended to popularize the bonds, and Hales created posters using his "layer technique," which was a method of making a poster by placing cut-out pieces of materials such as composition board or wood on a background, then building layers to form three dimensions in the finished product. In the early 1920s, Hales moved to New York City to advance his career and expand his opportunities. In New York, Hales specialized in display devices, commercial art, and advertising. An artist-inventor, Hales patented two ideas, a display device (US Patent 1,563,485) and a manikin (US Patent 2,129,421). He founded Landy R. Hales, Inc. (1925), Hales Layer Poster Corporation (1925), Hales Manikins, Inc. (1941), and Hales Pictures, Inc. 1937. In 1937, Hales Pictures Inc., entered into a one-year agreement with Walt Disney Enterprises that granted Hales the right to reproduce Disney characters for his puzzles and poster pictures. During the same year, Hales leased office space at Rockefeller Center.

Hales worked for Morris Gest, a theatrical producer, creating advertising for the Russian show Le Chauve Sourvis which featured the Parade of the Wooden Soldiers. Hales also manufactured and installed mechanical displays in Macy's Christmas windows at 34th Street and worked as an independent contractor for other department stores such as Gimbel Brothers and Saks & Company as well as the Hotel Nassau, Keystone Manufacturing Company, Rialto Theater, Keith's New York Hippodrome, and the Music Box Theatre.

Hales left New York City in 1945 and returned to Maryland, where he did commercial work for Carlin's Amusement Park in Baltimore and created layer posters for himself and family members. Hales died in 1972 at the age of 84.
Related Materials:
Materials at the Archives Center

Warshaw Collection of Business Americana, Parades:stereographs, circa 1880-1908 (AC0060)

Messmore and Damon Company Records, 1930s-1990s (AC0846)

Hudson Fulton Celebration Parade Photograph Album, 1909 (AC1149)

William L. Bird "Holidays on Display" Collection (AC1288)
Provenance:
The collection was donated by Katharine Landa McNulty Hogben, Frances Helen McNulty Beverage, Margaret Ann McNulty Klipp, Lenore Hales McNulty Frey, and Elizabeth Stuart McNulty on November 27, 2005.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Games  Search this
Display of merchandise  Search this
Toys -- 20th century  Search this
Store decoration  Search this
Parades  Search this
Parade floats  Search this
Show windows  Search this
Packaging  Search this
Parade float designers  Search this
Genre/Form:
Photograph albums
Design drawings
Sketches
Scrapbooks
Photographs -- 20th century
Clippings
Citation:
Landy R. Hales Papers, 1908-1969, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0906
See more items in:
Landy R. Hales Papers
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep851d5a1c1-6cde-4678-93d8-d2dc3f1dfa2d
EDAN-URL:
ead_collection:sova-nmah-ac-0906
Online Media:

Jacques Seligmann & Co. records, 1904-1978, bulk 1913-1974

Creator:
Jacques Seligmann & Co.  Search this
Subject:
Hauke, Cesar M. de (Cesar Mange)  Search this
Glaenzer, Eugene  Search this
Haardt, Georges  Search this
Seligman, Germain  Search this
Seligmann, Arnold  Search this
Parker, Theresa D.  Search this
Waegen, Rolf Hans  Search this
Trevor, Clyfford  Search this
Seligmann, René  Search this
Seligmann, Jacques  Search this
De Hauke & Co., Inc.  Search this
Jacques Seligmann & Co  Search this
Eugene Glaenzer & Co.  Search this
Germain Seligmann & Co.  Search this
Gersel  Search this
Type:
Gallery records
Topic:
Mackay, Clarence Hungerford, 1874-1938 -- Art collections  Search this
Schiff, Mortimer L. -- Art collections  Search this
Arenberg, duc d' -- Art collections  Search this
Liechtenstein, House of -- Art collections  Search this
Art -- Collectors and collecting -- France -- Paris  Search this
Art -- Collectors and collecting  Search this
World War, 1939-1945 -- Art and the war  Search this
La Fresnaye, Roger de, 1885-1925  Search this
Art, Renaissance  Search this
Decorative arts  Search this
Art treasures in war  Search this
Art, European  Search this
Theme:
Art Market  Search this
Art Gallery Records  Search this
Record number:
(DSI-AAA_CollID)9936
(DSI-AAA_SIRISBib)212486
AAA_collcode_jacqself
Theme:
Art Market
Art Gallery Records
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_coll_212486
1 Page(s) matching your search term, top most relevant are shown: View entire project in transcription center
  • View Jacques Seligmann & Co. records, 1904-1978, bulk 1913-1974 digital asset number 1
Online Media:

Designing the department store display and retail at the turn of the twentieth century Emily M. Orr

Author:
Orr, Emily Marshall  Search this
Physical description:
xii, 193 pages, 16 unnumbered pages of plates illustrations (some color) 25 cm
Type:
Books
History
Date:
2020
20th century
Topic:
Department stores--Design and construction  Search this
Store decoration--History  Search this
Store decoration  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_1117856

[Trade catalogs from Modern Marketing Service]

Company Name:
Modern Marketing Service  Search this
Notes content:
"Red & White" food distributors ; "Red & White" coffee ; promotional materials ; coffee selling contest ; holiday [Christmas] themed store decoration package .
Includes:
Trade catalog
Black and white images
Physical description:
1 piece; 1 box
Language:
English
Type of material:
Trade catalogs
Trade literature
Place:
Chicago, Illinois, United States
Date:
1900s
Topic (Romaine term):
Foods and beverage products and processing equipment (including brewing; distilleries; beer; wine; etc.)  Search this
Retailers equipment and supplies  Search this
Printing; publishing; paper and bookselling (including type specimens)  Search this
Business services (advertising; marketing; organizational management; etc.)  Search this
Topic:
Advertising  Search this
Beverage industry  Search this
Book industries and trade  Search this
Business  Search this
Commerce  Search this
Distilleries  Search this
Food industry and trade  Search this
Marketing  Search this
Printing machinery and supplies  Search this
Publishers and publishing  Search this
Retail trade equipment industry  Search this
Record ID:
SILNMAHTL_31839
Location:
Trade Literature at the American History Museum Library
Collection:
Smithsonian Libraries Trade Literature Collections
Data source:
Smithsonian Libraries
EDAN-URL:
edanmdm:SILNMAHTL_31839

Joseph Magnin Poster Collection

Creator:
Magnin, Ellen Newman  Search this
Magnin (Joseph) Stores  Search this
Magnin, Donald  Search this
Brader-Ashley, Betty, 1924-1986  Search this
Extent:
0.3 Cubic feet (1 oversized folder)
Type:
Collection descriptions
Archival materials
Posters
Date:
1963-1968
Scope and Contents:
Collection primarily consists of 103 color and black and white illustrations advertising merchandise for the store. There are also illustrations promoting the staff and store events. In addition, store decorations are also included among the materials. Collection is arranged in three series: Series 1, Merchandise, 1963-1968; Series 2, Fashion Perspectives, 1967; and Series 3, Events and Holidays,1963-1968.,
Arrangement:
The collection is arranged in three series.

Series 1, Merchandise, 1963-1968

Series 2, Fashion Perspectives, 1967

Series 3, Events, circa 1963-1968
Biographical / Historical:
In 1913, Joseph Magnin (son of Isaac Magnin, founder of the I. Magnin stores) founded a department store bearing his name in San Francisco, California. In 1967, the chain reached its peak popularity with over thirty-two stores. It had become one of the premier luxury department store chains in the country. The Magnin family sold the chain to Amfac Corporation in 1969. In September 1984, bankruptcy closed the remaining twenty-four stores.

During the 1960s, Betty Brader (born 1923) became one of the chief illustrators of Joseph Magnin posters; this collection is comprised primarily of her work. She also worked for Neiman-Marcus, Saks, Franklin Simon, and various advertising agencies. Brader won numerous awards throughout her career for her innovative illustrations. Her style of fashion illustration is copied widely today by fashion illustrators. The posters she produced for Joseph Magnin were highly acclaimed in the San Francisco Bay Area. Brader died in 1986 after a long illness.
Related Materials:
Archives Center, National Museum of American History

Estelle Ellis Collection (AC0423)

Dorothy Shaver Papers (AC0631)

Virginia "Jimmie" Booth Collection (AC0729)

NW Ayer Advertising Agency Records (AC0059)

Ming-Ju Sun Garfinckel's Fashion Drawings (AC0897)

California Shop Records (AC0572)

Division of Costume Audiovisual Collection (AC0801)

National Cotton Council Photographs and Film (AC1177)
Provenance:
This collection was donated to the Archives Center of the National Museum of American History in November 1984 by members of the Magnin family.
Restrictions:
Collection is open for research.
Rights:
Reproduction restricted due to copyright or trademark. Museum received non-exclusive rights.
Topic:
advertising  Search this
Fashion merchandising  Search this
Costume design  Search this
Genre/Form:
Posters
Citation:
Joseph Magnin Poster Collection, 1963-1968, Archives Center, National Museum of American History. Gift of Donald and Ellen Newman Magnin
Identifier:
NMAH.AC.0355
See more items in:
Joseph Magnin Poster Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep824d99ec3-b4e0-4ad2-8e61-2dd2afc645ed
EDAN-URL:
ead_collection:sova-nmah-ac-0355
Online Media:

Peter Marino : art architecture / introduction by Gay Gassmann ; text by Brad Goldfarb

Author:
Goldfarb, Brad  Search this
Writer of introduction:
Gassmann, Gay  Search this
Architect:
Marino, Peter 1949-  Search this
Physical description:
239 pages : illustrations (chiefly color) ; 32 cm
Type:
Books
History
Date:
2016
21st century
Topic:
Site-specific installations (Art)--History  Search this
Art and architecture--History  Search this
Store decoration--History  Search this
Stores, Retail--Design and construction--History  Search this
Artistic collaboration  Search this
Art--Commissioning--History  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_1091156

The Best of store designs : from the National Retail Merchants Association and the Institute for Store Planners' Store Interior Design Competition

Author:
National Retail Merchants Association  Search this
Institute for Store Planners (U.S.)  Search this
Physical description:
220 p. : col. ill. ; 31 cm
Type:
Books
Place:
United States
Date:
1986
C1986
Topic:
Store decoration  Search this
Department stores--Designs and plans  Search this
Call number:
NK2195.S89 B47 1986X
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_303792

Showrooms / Brigitte Fitoussi

Author:
Fitoussi, Brigitte  Search this
Physical description:
118 p. : ill. (some col.), plans ; 28 cm
Type:
Books
Date:
1989
C1989
Topic:
Showrooms--Decoration  Search this
Store decoration  Search this
Call number:
NK2195.S56 F54 E1989
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_398435

Joseph shops : Eva Jiricna / José Manser ; photographs, Richard Bryant, Alastair Hunter

Author:
Manser, José  Search this
Jiricna, Eva 1939-  Search this
Subject:
Jiricna, Eva 1939-  Search this
Physical description:
[60] p. : ill. (some col.), plans ; 30 cm
Type:
Books
Date:
1991
Topic:
Store decoration  Search this
Stores, Retail--Design  Search this
Call number:
NK2195.S89 M28 1991
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_434139

Tokujin design / Tokujin Yoshioka ; [English translation, Yasushi Zenno and Edward Moran]

Author:
Yoshioka, Tokujin  Search this
Subject:
Yoshioka, Tokujin  Search this
Physical description:
ca. 200 p. : chiefly ill. (some col.) ; 30 cm
Type:
Books
Date:
2002
Topic:
Store decoration  Search this
Exhibitions--Design  Search this
Call number:
NK2195.S89 Y67 2002
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_781236

America's 5 & 10 cent stores : the Kress legacy / Bernice L. Thomas

Title:
America's five and ten cent stores
Author:
Thomas, Bernice L  Search this
National Building Museum (U.S.)  Search this
Preservation Press  Search this
Subject:
S.H. Kress & Co  Search this
Physical description:
xii, 196 p. : ill. (some col.) ; 26 cm
Type:
Books
Place:
United States
Date:
1997
C1997
Topic:
Variety stores  Search this
Storefronts  Search this
Store decoration  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_540832

The Interiors book of shops & restaurants / by the editors of Interiors magazine ; with commentaries by Pilar Viladas

Physical description:
144 p. : ill. (some col.) ; 29 cm
Type:
Books
Place:
United States
Date:
1981
20th century
Topic:
Interior decoration--History  Search this
Store decoration  Search this
Restaurants--Decoration  Search this
Showrooms--Decoration  Search this
Shopping malls--Decoration  Search this
Marketplaces--Decoration  Search this
Call number:
NK2004.I57X 1981
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_234802

Illustrated catalogue and price of store and window dressers' hardware

Author:
Casler-Alton Co  Search this
Type:
Books
Trade catalogs
Date:
1894
Topic:
Store decoration  Search this
Call number:
27251
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_251188

Show off/show a profit

Author:
National Office Products Association, Arlington, Va  Search this
Physical description:
32 p. : ill. ; 29 cm
Type:
Books
Date:
1972
C1972
Topic:
Store decoration  Search this
Call number:
NA6220 .N27
NA6220.N27
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_123707

Store presentation & design : an international collection of design / Martin M. Pegler

Author:
Pegler, Martin M  Search this
Physical description:
175 pages : color illustrations ; 29 cm
Type:
Books
Date:
2004
Topic:
Display of merchandise  Search this
Store decoration  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_1048277

Stores of the year : a pictorial report on store interiors / edited by Martin M. Pegler

Author:
Pegler, Martin M  Search this
Physical description:
v. : col. ill. ; 31 cm
Type:
Books
Place:
United States
Date:
1981
1981-
Topic:
Department stores--Design and construction  Search this
Store fixtures  Search this
Store decoration  Search this
Call number:
HF5461 .S76 1981
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_976145

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