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Revlon, Incorporated Advertising Collection

Manufacturer:
Revlon, Inc.  Search this
Donor:
Stevens, Martin  Search this
Stevens, Martin  Search this
Extent:
2 Cubic feet (4 boxes)
Type:
Collection descriptions
Archival materials
Tear sheets
Advertisements
Commercials
Compact discs
Date:
1936-1986
Summary:
Collection consists of print and television advertisements and promotional materials created by Revlon, Incorporated, 1936-1986.
Scope and Contents:
Collection consists of print and television advertisements and promotional materials created by Revlon, Incorporated for its products dating from 1936 to 1986. Revlon experienced substantial growth using these materials and semi-annual promotions to become one of the leading brands of the cosmetics industry. The materials provide insight into the depiction and importance of beauty throughout the decades. Additionally, the names of models and photographers are identified on the materials. The collection is arranged in two series: Series 1, Revlon Advertisements, 1936-1986; and Series 2, Other Revlon Incorporated Brand Advertisements, 1965-1986.
Arrangement:
The collection is arranged in two series.

Series 1, Revlon Advertisements, 1936-1986

Series 2, Other Revlon Incorporated Brand Advertisements, 1965-1986
Historical:
Revlon began as a single product company in New York in 1932. The founders of the company American businessmen Charles Haskell Revson (October 11, 1906- August 24, 1975), Joseph Haskell Revson (October 11, 1906-August 24, 1975), and chemist Charles Lachman started the business with a desire to create a mainstream market for nail enamel. With an innovative manufacturing process and the introduction of new colors every year the company was able to build a successful brand and dedicated market. Revlon introduced lipstick in 1940 and continued to expand its product line to include skincare, cosmetics, hair color, fragrances, and beauty tools.

Source: New York Times obituary for Charles Revson, August 25, 1975.
Related Materials:
Materials in the Archives Center

Warshaw Collection of Business Americana (NMAH.AC.0060)

Albert W. Hampson Commercial Artwork (NMAH.AC.0561)

Cover Girl Advertising Oral History and Documentation Project (NMAH.AC.0374)

NW Ayer Advertising Agency Records (NMAH.AC.0059)
Provenance:
The collection was donated by Martin Stevens in 2007.
Restrictions:
The collection is open for research use and access on site by appointment.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Beauty culture  Search this
Women in advertising  Search this
Cosmetics  Search this
Broadcast advertising  Search this
Television advertising  Search this
Cosmetics -- advertising  Search this
Genre/Form:
Tear sheets
Advertisements -- 20th century
Commercials
Compact discs
Citation:
Revlon, Incorporated Advertising Collection, 1936-1986, Archives Center, National Museum of American History. Gift of Martin Stevens.
Identifier:
NMAH.AC.0939
See more items in:
Revlon, Incorporated Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0939
Online Media:

Revlon Brand Advertisements

Collection Manufacturer:
Revlon, Inc.  Search this
Collection Donor:
Stevens, Martin  Search this
Type:
Archival materials
Date:
1936-1986, undated
Scope and Contents:
Consists of both print and television advertisements spanning Revlon's first fifty years as a product brand. The advertisements are primarily for nail polish and lipstick. The series is arranged in four subseries: Subseries 1.1, Index, 1936-1986; Subseries 1.2, Print Advertisements, 1944-1986, undated; Subseries 1.3, Promotional Materials, 1961-1982; and Subseries 1.4, Television Database and Commercials, 1950s-1980s.
Collection Restrictions:
The collection is open for research use and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Revlon, Incorporated Advertising Collection, 1936-1986, Archives Center, National Museum of American History. Gift of Martin Stevens.
Identifier:
NMAH.AC.0939, Series 1
See more items in:
Revlon, Incorporated Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0939-ref514

Promotional Materials

Collection Manufacturer:
Revlon, Inc.  Search this
Collection Donor:
Stevens, Martin  Search this
Type:
Archival materials
Date:
1961-1982
Scope and Contents:
Consists of material created by the Revlon publicity department for almost every new lipstick shade of color. Retailers used these materials for merchandising and display purposes. Materials are contained in four folders arranged in alphabetical order.
Collection Restrictions:
The collection is open for research use and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Revlon, Incorporated Advertising Collection, 1936-1986, Archives Center, National Museum of American History. Gift of Martin Stevens.
Identifier:
NMAH.AC.0939, Subseries 1.3
See more items in:
Revlon, Incorporated Advertising Collection
Revlon, Incorporated Advertising Collection / Series 1: Revlon Brand Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0939-ref542

Cleopatra

Collection Manufacturer:
Revlon, Inc.  Search this
Collection Donor:
Stevens, Martin  Search this
Container:
Box 5, Folder 1
Type:
Archival materials
Date:
1982
Collection Restrictions:
The collection is open for research use and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Revlon, Incorporated Advertising Collection, 1936-1986, Archives Center, National Museum of American History. Gift of Martin Stevens.
See more items in:
Revlon, Incorporated Advertising Collection
Revlon, Incorporated Advertising Collection / Series 1: Revlon Brand Advertisements / 1.3: Promotional Materials
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0939-ref543

Gypsy Gold

Collection Manufacturer:
Revlon, Inc.  Search this
Collection Donor:
Stevens, Martin  Search this
Container:
Box 10, Folder 5
Type:
Archival materials
Date:
1981
Collection Restrictions:
The collection is open for research use and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Revlon, Incorporated Advertising Collection, 1936-1986, Archives Center, National Museum of American History. Gift of Martin Stevens.
See more items in:
Revlon, Incorporated Advertising Collection
Revlon, Incorporated Advertising Collection / Series 1: Revlon Brand Advertisements / 1.3: Promotional Materials
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0939-ref544

Louis XIV Red

Collection Manufacturer:
Revlon, Inc.  Search this
Collection Donor:
Stevens, Martin  Search this
Container:
Box 10, Folder 6
Type:
Archival materials
Date:
1961
Collection Restrictions:
The collection is open for research use and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Revlon, Incorporated Advertising Collection, 1936-1986, Archives Center, National Museum of American History. Gift of Martin Stevens.
See more items in:
Revlon, Incorporated Advertising Collection
Revlon, Incorporated Advertising Collection / Series 1: Revlon Brand Advertisements / 1.3: Promotional Materials
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0939-ref545

Polished Ambers of Revlon

Collection Manufacturer:
Revlon, Inc.  Search this
Collection Donor:
Stevens, Martin  Search this
Container:
Box 10, Folder 7
Type:
Archival materials
Date:
1977
Collection Restrictions:
The collection is open for research use and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Revlon, Incorporated Advertising Collection, 1936-1986, Archives Center, National Museum of American History. Gift of Martin Stevens.
See more items in:
Revlon, Incorporated Advertising Collection
Revlon, Incorporated Advertising Collection / Series 1: Revlon Brand Advertisements / 1.3: Promotional Materials
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0939-ref546

Other Revlon Brand Advertisements

Collection Manufacturer:
Revlon, Inc.  Search this
Collection Donor:
Stevens, Martin  Search this
Type:
Archival materials
Date:
1965-1986
Scope and Contents:
Contain advertisements for Revlon brands Balmain, Bill Blass, Borghese, Braggi, Charlie, Jontue, Norell, Replique, and That Man. Ultima II, Revlon's most heavily advertised upscale brand, is prominently featured. The series is arranged in two subseries: Subseries 2.1, Print Advertisements, 1965-1986, undated and Subseries 2.2, Ultima II Brand Promotional Materials Folders, 1979-1985.
Collection Restrictions:
The collection is open for research use and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Revlon, Incorporated Advertising Collection, 1936-1986, Archives Center, National Museum of American History. Gift of Martin Stevens.
Identifier:
NMAH.AC.0939, Series 2
See more items in:
Revlon, Incorporated Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0939-ref556

Ultima II Brand Promotional Materials

Collection Manufacturer:
Revlon, Inc.  Search this
Collection Donor:
Stevens, Martin  Search this
Type:
Archival materials
Date:
1979-1985
Scope and Contents:
Include materials relating to Revlon's Ultima II brand. Ultima II served as a more upscale brand to compete with those created by competitors Max Factor, L'Oréal's Lancome, Hazel Bishop, Helena Rubinstein, and Estée Lauder. Materials are organized in alphabetical order.
Collection Restrictions:
The collection is open for research use and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Revlon, Incorporated Advertising Collection, 1936-1986, Archives Center, National Museum of American History. Gift of Martin Stevens.
Identifier:
NMAH.AC.0939, Subseries 2.2
See more items in:
Revlon, Incorporated Advertising Collection
Revlon, Incorporated Advertising Collection / Series 2: Other Revlon Brand Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0939-ref570

America the Beautiful

Collection Manufacturer:
Revlon, Inc.  Search this
Collection Donor:
Stevens, Martin  Search this
Container:
Box 11, Folder 1
Type:
Archival materials
Date:
1980
Collection Restrictions:
The collection is open for research use and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Revlon, Incorporated Advertising Collection, 1936-1986, Archives Center, National Museum of American History. Gift of Martin Stevens.
See more items in:
Revlon, Incorporated Advertising Collection
Revlon, Incorporated Advertising Collection / Series 2: Other Revlon Brand Advertisements / 2.2: Ultima II Brand Promotional Materials
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0939-ref571

Casino!

Collection Manufacturer:
Revlon, Inc.  Search this
Collection Donor:
Stevens, Martin  Search this
Container:
Box 11, Folder 2
Type:
Archival materials
Date:
1979
Collection Restrictions:
The collection is open for research use and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Revlon, Incorporated Advertising Collection, 1936-1986, Archives Center, National Museum of American History. Gift of Martin Stevens.
See more items in:
Revlon, Incorporated Advertising Collection
Revlon, Incorporated Advertising Collection / Series 2: Other Revlon Brand Advertisements / 2.2: Ultima II Brand Promotional Materials
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0939-ref572

Colors of Ireland

Collection Manufacturer:
Revlon, Inc.  Search this
Collection Donor:
Stevens, Martin  Search this
Container:
Box 11, Folder 3
Type:
Archival materials
Date:
1979
Collection Restrictions:
The collection is open for research use and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Revlon, Incorporated Advertising Collection, 1936-1986, Archives Center, National Museum of American History. Gift of Martin Stevens.
See more items in:
Revlon, Incorporated Advertising Collection
Revlon, Incorporated Advertising Collection / Series 2: Other Revlon Brand Advertisements / 2.2: Ultima II Brand Promotional Materials
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0939-ref573

Maroc

Collection Manufacturer:
Revlon, Inc.  Search this
Collection Donor:
Stevens, Martin  Search this
Container:
Box 1, Folder 13
Type:
Archival materials
Date:
1985
Collection Restrictions:
The collection is open for research use and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Revlon, Incorporated Advertising Collection, 1936-1986, Archives Center, National Museum of American History. Gift of Martin Stevens.
See more items in:
Revlon, Incorporated Advertising Collection
Revlon, Incorporated Advertising Collection / Series 2: Other Revlon Brand Advertisements / 2.2: Ultima II Brand Promotional Materials
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0939-ref574

Navajo Color

Collection Manufacturer:
Revlon, Inc.  Search this
Collection Donor:
Stevens, Martin  Search this
Container:
Box 11, Folder 4
Type:
Archival materials
Date:
1981
Collection Restrictions:
The collection is open for research use and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Revlon, Incorporated Advertising Collection, 1936-1986, Archives Center, National Museum of American History. Gift of Martin Stevens.
See more items in:
Revlon, Incorporated Advertising Collection
Revlon, Incorporated Advertising Collection / Series 2: Other Revlon Brand Advertisements / 2.2: Ultima II Brand Promotional Materials
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0939-ref575

Tropics

Collection Manufacturer:
Revlon, Inc.  Search this
Collection Donor:
Stevens, Martin  Search this
Container:
Box 11, Folder 5
Type:
Archival materials
Date:
1980
Collection Restrictions:
The collection is open for research use and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Revlon, Incorporated Advertising Collection, 1936-1986, Archives Center, National Museum of American History. Gift of Martin Stevens.
See more items in:
Revlon, Incorporated Advertising Collection
Revlon, Incorporated Advertising Collection / Series 2: Other Revlon Brand Advertisements / 2.2: Ultima II Brand Promotional Materials
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0939-ref576

Index

Collection Manufacturer:
Revlon, Inc.  Search this
Collection Donor:
Stevens, Martin  Search this
Type:
Archival materials
Date:
1936-1986
Scope and Contents:
Include three hundred and five print advertisements from the first fifty years of Revlon, Incorporated. The company created a dot system to provide a better understanding of the ways in which the advertisements were used. One red dot next to the advertisement indicates that there is a larger laminated advertisement. Two red dots indicate both laminated advertisements and unmounted proofs. Black dots indicate major promotional pieces. The dates and names of models, photographers, and advertising agencies are printed underneath the advertisements. Dates do not necessarily correspond with the dates on the advertisements themselves. The index also includes other Revlon brands. Materials were maintained in the order created by the company.
Collection Restrictions:
The collection is open for research use and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Revlon, Incorporated Advertising Collection, 1936-1986, Archives Center, National Museum of American History. Gift of Martin Stevens.
Identifier:
NMAH.AC.0939, Subseries 1.1
See more items in:
Revlon, Incorporated Advertising Collection
Revlon, Incorporated Advertising Collection / Series 1: Revlon Brand Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0939-ref515

Print advertisements

Collection Manufacturer:
Revlon, Inc.  Search this
Collection Donor:
Stevens, Martin  Search this
Container:
Box 1, Folder 1
Type:
Archival materials
Date:
1936-1959
Collection Restrictions:
The collection is open for research use and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Revlon, Incorporated Advertising Collection, 1936-1986, Archives Center, National Museum of American History. Gift of Martin Stevens.
See more items in:
Revlon, Incorporated Advertising Collection
Revlon, Incorporated Advertising Collection / Series 1: Revlon Brand Advertisements / 1.1: Index
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0939-ref516

Print advertisements

Collection Manufacturer:
Revlon, Inc.  Search this
Collection Donor:
Stevens, Martin  Search this
Container:
Box 1, Folder 2
Type:
Archival materials
Date:
1960-1969
Collection Restrictions:
The collection is open for research use and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Revlon, Incorporated Advertising Collection, 1936-1986, Archives Center, National Museum of American History. Gift of Martin Stevens.
See more items in:
Revlon, Incorporated Advertising Collection
Revlon, Incorporated Advertising Collection / Series 1: Revlon Brand Advertisements / 1.1: Index
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0939-ref517

Print advertisements

Collection Manufacturer:
Revlon, Inc.  Search this
Collection Donor:
Stevens, Martin  Search this
Container:
Box 1, Folder 3
Type:
Archival materials
Date:
1970-1979
Collection Restrictions:
The collection is open for research use and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Revlon, Incorporated Advertising Collection, 1936-1986, Archives Center, National Museum of American History. Gift of Martin Stevens.
See more items in:
Revlon, Incorporated Advertising Collection
Revlon, Incorporated Advertising Collection / Series 1: Revlon Brand Advertisements / 1.1: Index
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0939-ref518

Print advertisements

Collection Manufacturer:
Revlon, Inc.  Search this
Collection Donor:
Stevens, Martin  Search this
Container:
Box 1, Folder 4
Type:
Archival materials
Date:
1980-1986
Collection Restrictions:
The collection is open for research use and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Revlon, Incorporated Advertising Collection, 1936-1986, Archives Center, National Museum of American History. Gift of Martin Stevens.
See more items in:
Revlon, Incorporated Advertising Collection
Revlon, Incorporated Advertising Collection / Series 1: Revlon Brand Advertisements / 1.1: Index
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0939-ref519

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