Search Results

Creator:

Volk, Leonard Wells, 1828-1895  Search this

Volk, Douglas , 1856-1935  Search this

Names:

Chicago Academy of Design  Search this

Ecole nationale supérieure des beaux-arts (France)  Search this

Sabatos Industries  Search this

Adler, Felix, 1851-1933  Search this

Albert, King of the Belgians, I, 1875-1934 -- Photographs  Search this

Benson, Eugene, 1837-1908  Search this

Bridge, Marion Volk  Search this

Brush, George de Forest, 1855-1941  Search this

Chase, William Merritt, 1849-1916 -- Photographs  Search this

Chubb, Percival, 1860-1960  Search this

Daingerfield, Elliott, 1859-1932  Search this

Douglas, Stephen Arnold, 1813-1861  Search this

Gilbert, Cass, 1859-1934  Search this

Gérôme, Jean Léon, 1824-1904  Search this

Hale, Philip Leslie, 1865-1931 -- Photographs  Search this

Lincoln, Abraham, 1809-1865  Search this

Lloyd George, David, 1863-1945  Search this

Pershing, John J. (John Joseph), 1860-1948 -- Photographs  Search this

Volk, Gerome  Search this

Volk, Marion Larrabee, 1859-1925  Search this

Volk, Wendell  Search this

Weir, Julian Alden, 1852-1919  Search this

von Rydingsvaard, Karl  Search this

Extent:

12.4 Linear feet

Type:

Collection descriptions

Archival materials

Scrapbooks

Diaries

Sketchbooks

Paintings

Photographs

Sketches

Place:

Sculptors -- Maine

Date:

circa 1858-1965

2008

bulk 1870-1935

Summary:

The papers of painter and teacher Douglas Volk (1856-1935) and his father, sculptor Leonard Wells Volk (1828-1895), measure 12.4 linear feet and date from circa 1858-1965, 2008, with the bulk of the material dating from circa 1870-1935. Douglas Volk's papers document his life and career through biographical material, family and professional correspondence, writings and notes, diaries and journals, financial records, printed material, scrapbooks, artwork and sketchbooks, and photographs of the artist, his family, friends, and artwork. The papers also provide documentation of the formation and operations of the Sabatos Handicraft Society established with Marion Volk from the Volk's summer home, Hewnoaks, in Center Lovell, Maine. Scattered documentation of the life and work of Leonard Wells Volk, is found in biographical material, land records, letters, memoirs, and photographs.

Scope and Contents:

The papers of painter and teacher Douglas Volk (1856-1935) and his father, sculptor Leonard Wells Volk (1828-1895), measure 12.4 linear feet and date from circa 1858-1965, 2008, with the bulk of the material dating from circa 1870-1935. Douglas Volk's papers document his life and career through biographical material, family and professional correspondence, writings and notes, diaries and journals, financial records, printed material, scrapbooks, artwork and sketchbooks, and photographs of the artist, his family, friends, and artwork. The papers also provide documentation of the formation and operations of the Sabatos Handicraft Society established with Marion Volk from the Volk's summer home, Hewnoaks, in Center Lovell, Maine. Scattered documentation of the life and work of Leonard Wells Volk, is found in biographical material, land records, letters, memoirs, and photographs.

Douglas Volk's papers form the bulk of the collection and document all stages of his life from his first visits to Europe during his teenage years, until his death. Biographical material includes address books, biographical notes, genealogical records of Volk's family, and a warranty deed for land purchased by Marion Volk in Center Lovell, Maine, in 1904.

Family correspondence is primarily between Douglas and Marion throughout their courtship and marriage, but also includes letters from other family members including daughter Marion Volk Bridge and sons Wendell and Gerome Volk. General correspondence is with colleagues, art galleries, societies, institutions and museums, schools and colleges, government agencies, and others. Also found are letters from artists including George de Forest Brush, Elliott Daingerfield, Cass Gilbert, Philip Leslie Hale, Swedish woodcarver Karl von Rydingsvard, and J. Alden Weir; and friends Felix Adler and Percival Chubb.

Douglas Volk's writings and notes are on art, art instruction for children, and the significance and influence of his father's work, particularly Leonard Volk's Lincoln life mask, and include drafts of his monograph "Art Instruction in Public Schools."

Diaries and journals record details of Volk's early art education in Europe, including his friendships with Eugene Benson and George de Forest Brush and others, his time spent studying under Jean-Léon Gérôme at the École des Beaux Arts, his appointment by the National Art Committee to paint portraits of World War I era politicians and military figures, and his Lincoln portrait painted just prior to Volk's death.

Financial records document day-to-day routine expense, as well as sales of artwork and other art-related transactions.

Printed material and a scrapbook of clippings and letters include press coverage of Douglas Volk's career from the early 1900s to 1918. An additional scrapbook provides documentation of the Sabatos Handicraft Society, including a copy of one of only three known editions of the society's publication The Fire Fly. Artwork includes sketches, two small oil paintings, and fifteen sketchbooks of Douglas Volk.

Photographs include portraits taken at various stages of Volk's career, family photographs, photographs of the main house at Hewnoaks and additional buildings, photographs of several artists including William Merritt Chase and Karl von Rydinsgsvard, photographs of world leaders including David Lloyd George, King Albert of Belgium, and General John J. Pershing, and photographs of artwork.

The papers of Leonard Wells Volk include seven volumes of his hand-written memoirs which document his relationship with Stephen A. Douglas, his first meeting with Lincoln, and his involvement with the Chicago Academy of Design. Also found are three letters including one written to Douglas Volk in 1887, and a memorandum related to the value of Leonard Wells Volk's Lincoln and Douglas statues at the Illinois State House. Photographs include three of Leonard Wells Volk, photographs of other family members including his wife Emily, photos of houses and woodland scenes, and photos of artwork.

Arrangement:

The collection is arranged as 2 series.

Series 1: Douglas Volk Papers, circa 1870-1965, 2008 (11.85 linear feet; Boxes 1-12, 15-16, OVs 13-14)

Series 2: Leonard Wells Volk Papers, circa 1858-circa 1930 (0.45 linear feet; Boxes 11-12)

Biographical / Historical:

Chicago sculptor Leonard Wells Volk (1828-1895) created one of only two life masks of Abraham Lincoln. His son, painter and teacher Douglas Volk (1856-1935), was known for his figure and portrait paintings. Douglas Volk and his wife Marion Larrabee Volk established the Sabatos Handicraft Society, producing homespun woolen rugs and textiles from their summer home in Center Lovell, Maine.

Leonard Wells Volk was raised in New York State and Massachusetts, before moving to St. Louis to learn modeling and drawing. Around 1852 he married Emily Clarissa King Barlow, a cousin of Senator Stephen A. Douglas. Douglas took an interest in Volk's career and helped finance his trip to Rome and Florence between 1855 and 1857, where Volk studied art. On returning from Europe Volk settled in Chicago, opening a studio there and establishing himself as a leader in art circles and a founder of the Chicago Academy of Design. He served as president of the Academy (later the School of the Art Institute of Chicago) for eight years. Volk recorded his first meeting with Lincoln during the 1858 Lincoln-Douglas debates, and the subsequent 1860 sittings with Lincoln for the life mask, hands, and bust, in his memoirs. The mask served as a model for many sculptors who made later portraits of Lincoln. Volk's other important works include the Rock Island County Soldier's Monument in Rochester, New York (1869), statues of Lincoln and Douglas for the Illinois Statehouse (1876), a bust of Douglas, and the Douglas Tomb monument (1881) in Chicago.

Douglas Volk was born in Pittsfield, Massachusetts in 1856. His artistic education began in his teens when he traveled to Europe with his family. In the early 1870s he lived in Rome and Venice, spending time with his friends George de Forest Brush and J. Alden Weir. He moved to Paris in 1873 where he studied at the École des Beaux Arts with Jean-Léon Gérôme, and exhibited his first picture, In Brittany, at the 1875 Paris Salon.

In 1879 Volk returned to the United States and accepted a teaching position at Cooper Union. He was elected to the Society of American Artists in 1880 and married Marion Larrabee in 1881. In 1883 Volk became a founder of the Minneapolis Society of Fine Arts and was appointed the first president of the subsequent Minneapolis School of Fine Arts in 1886, a position he held until 1893. During his time in Minneapolis, Volk purchased a summer studio and retreat in Osceola, Wisconsin, and he and Marion had four children: Leonard (1882-1891), Wendell (1884-1953), Marion (1888-1973) and Gerome (1890-1959). In 1893 Volk returned to New York and accepted a position at the Art Students League, where he taught from 1893-1898, and also resumed his post at Cooper Union. He became interested in innovative ways to teach art and art history to children, and in 1895 the National Academy of Design printed his essay "A Plea for Art in the Public Schools," in its annual exhibition catalog. He was elected an associate of the Academy in 1898, becoming a full academician in 1899.

In 1898, looking to provide the family with a summer retreat, Marion Volk purchased property with a friend in Center Lovell, Maine, an area already enjoyed by the couple's friends, George de Forest Brush and Percival Chubb. The property was divided in 1901 and Marion added to her half creating a lot of approximately twenty-five acres. The Volks renovated the house, which they named Hewnoaks, and eventually built four more cottages and a studio for Douglas Volk on the property. During this period Marion Volk was working with handwoven wool on traditional area looms using fruit and vegetable hand-dyes and designs based on motifs from Native American art. In 1902 the Volks held the founding meeting of the Sabatos Handicraft Society at Hewnoaks, and the property became the hub of a Center Lovell community effort to produce rugs, textiles, and other handicrafts using traditional methods. Daughter Marion worked with her mother, and son Wendell, a printmaker and woodcaver, operated the Hewn Beam Press, printing pamphlets and a newsletter entitled the Fire Fly: A Periodical of Fearless Endeavour. Swedish-born wood carver Karl von Rydingsvard offered classes on wood carving at Hewnoaks, assisted by Wendell Volk.

Douglas Volk worked to make the Hewnoaks handicraft movement a success, but focused primarily on his own painting. The Maine woods provided endless inspiration and the setting for many of his paintings and murals, which primarily depicted romanticized historical subjects in Colonial America and reflected his traditional academic training. One of his best known works, The Boy with the Arrow (1903), a portrait of his son Leonard "Leo" Volk who died at the age of eight, is now in the collection of the Smithsonian American Art Museum.

Volk taught at the National Academy of Design from 1910-1917. He served as recording secretary and then on the council for the organization from 1910-1919. His acclaimed intimate portraits of friends and acquaintances, including Felix Adler (1914) and William Macbeth (1917), were painted during this period. In 1919 Volk was one of a group of artists commissioned by the National Art Committee to paint major figures from World War I. He subsequently painted portraits of King Albert of Belgium, British Prime Minister David Lloyd George, and General John J. Pershing, and recorded his meetings and sittings with the three men in his journals.

For the last fifteen years of his life Volk, using his father's life mask, painted a series of portraits of Abraham Lincoln, one of which hangs in the Lincoln Bedroom at The White House.

At least fifteen years prior to her death in 1925, Marion Volk's involvement in handicrafts at Hewnoaks declined, while Douglas Volk continued to focus on his own work. Wendell Volk's career in civil engineering took precedence over his interest in weaving and woodcarving and both he and his brother Gerome moved West in 1909. Following Douglas Volk's death in Fryeburg, Maine in 1935, Wendell Volk and his wife Jessie, also an artist, ultimately took possession of Hewnoaks. Wendell died in 1953, but the property was eventually bequeathed by Jessie Volk to the University of Maine and now operates as an artist colony.

Separated Materials:

Volumes 1, 3, 6-7, 9, and 10 of Leonard Volk's memoirs form part of the Alfred Whital Stern Collection of Lincolniana in the Library of Congress.

The Archives of American Art also holds material lent for microfilming (reel 4280) including correspondence of Leonard Volk and photographs of his artwork. Lent materials were returned to the lender and are not described in the collection container inventory.

Provenance:

The George Arents Research Library, Syracuse University in Syracuse, New York first lent material for microfilming in 1989. Most of the material was then donated in 2004–2005 by Jessie J. Volk, the daughter-in-law of Douglas Volk, who also bequeathed the Volk estate including additional Volk papers to the University of Maine. In 2006, University officials arranged for an auction of much of the property of the estate including the remaining family papers. The Volk Family estate auction was conducted by Cyr Auction Co., in Gray, Maine, on July 19, 2006. Several individuals purchased parts of the papers at that auction and subsequently donated them to the Archives. Those donors are: David Wright, who acquired the 1875 journal and Brush letters and donated them to the Archives in 2006; Dr. Christine Isabelle Oaklander, who purchased the account book, 1873–1875, and donated it to the Archives in honor of Judith Ellen Throm in 2007, and also donated additional letters and a photograph in 2008; and Mary K. and John F. McGuigan Jr., who purchased correspondence (1120 letters), speeches, lectures, articles, checks, check stubs and miscellaneous items and donated them to the Archives in 2015. In 2007, the University of Maine Foundation via Amos Orcutt donated the 1934 journal and 60 photographs.

John F. McGuigan Jr. and Mary K. McGuigan have purchased and donated additional archival materials to the Archives, including the Mary K. McGuigan and John F. McGuigan Jr. artists' letters collection, and 69 letters now among the Sylvester Rosa Koehler papers.

In 2007, the University of Maine Foundation via Amos Orcutt donated the 1934 journal and 60 photographs that were part of the Volk Family estate, but not included in the June 19, 2006 auction.

In 2019 Dr. Christine Isabelle Oaklander donated additional material purchased at auction, primarily photographs and some printed material.

Restrictions:

Use of original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center. Contact Reference Services for more information.

Rights:

The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.

Occupation:

Painters -- Maine  Search this

Art teachers -- New York (State) -- New York  Search this

Topic:

Painters -- New York (State) -- New York  Search this

Sculptors -- Illinois -- Chicago  Search this

Art -- Study and teaching  Search this

World War, 1914-1918  Search this

Genre/Form:

Scrapbooks

Diaries

Sketchbooks

Paintings

Photographs

Sketches

Citation:

Douglas Volk and Leonard Wells Volk papers, circa 1858-1965, 2008, bulk circa 1870-1935. Archives of American Art, Smithsonian Institution.

Sponsor:

Funding for the processing and digitization of this collection was provided by the Terra Foundation for American Art.

Identifier:

AAA.volkleon

See more items in:

Douglas Volk and Leonard Wells Volk papers

Archival Repository:

Archives of American Art

EDAN-URL:

ead_collection:sova-aaa-volkleon

Creator:

Northern States Power Company  Search this

Hooks, Benjamin, Dr.  Search this

Xcel Energy  Search this

Reddy Communications, Inc.  Search this

Reddy Kilowatt, Inc.  Search this

Gofman, John W.  Search this

Commoner, Barry, 1917-  Search this

Collins, Ashton B.  Search this

Names:

New York World's Fair (1939-1940 : New York, N.Y.)  Search this

New York World's Fair (1964-1965)  Search this

Extent:

30 Cubic feet (119 boxes )

Type:

Collection descriptions

Archival materials

Animated cartoons

Letters (correspondence)

Reports

Promotional literature

Photographs

Motion pictures (visual works)

Memorandums

Filmstrips

Cartoons (humorous images)

Speeches

Comic books

Coloring books

Advertisements

Scrapbooks

Audiotapes

Date:

1926-1999

Summary:

The records document the development and use of Reddy Kilowatt, a cartoon figure trademark created in 1926 by Ashton B. Collins, Sr. More than 150 investor-owned electric utilities in the United States and at least twelve foreign countries licensed the use of the Reddy Kilowatt trademark. The records include a wide range of textual and visual materials and sound and moving image recordings.

Scope and Contents:

The collection consists of approximately thirty cubic feet of material created or compiled by Ashton Collins, Sr., and the Reddy Kilowatt Service; Reddy Kilowatt, Inc.; and Reddy Communications, Inc. Materials include publications, advertisements, clip art, photographs, drawings, sketches, correspondence, small artifacts, ephemera, and audio-visual material. It is divided into eight series: Series 1, Background Materials, 1926-1977; Series 2, Ashton Collins, Sr., Materials, 1926-1974; Series 3, Client Services and Publications, 1935-1999; Series 4, Advertising Materials, 1939-1997; Series 5, Scrapbooks, 1935-1960; Series 6, Copyright, Trademark and Other Legal Materials, 1926-1994; Series 7, Reference Materials, 1926-1992; Series 8, Audio-Visual Materials, 1939-1989.

Throughout its history, the Reddy Kilowatt firm was particularly thorough in keeping records of its publications and services. In addition to materials generated by the company itself, there is a significant amount of material accumulated through efforts in market and legal research activities. Particular strengths of the collection include a wide variety of Reddy Kilowatt publications and ephemera; trademark and legal files; files kept on other trademark characters; audio-visual materials; and materials relating to the public debate over atomic energy. The audio-visual materials are unusual because of the amount of textual documentation retained. There is also a significant portion of material documenting the company's involvement in the 1964-1965 World's Fair. The collection is also particularly rich in correspondence and memoranda. The reach of possibilities involving the appearance of the Reddy Kilowatt character in a variety of poses, media, and merchandise should not be underestimated.

Series 1, Background Materials, 1926-1977

This series is divided into three subseries: Subseries 1, Articles of Incorporation, 1953; Subseries 2, Histories and Origins of Reddy Kilowatt, 1926-1977; and Subseries 3, Reddy Remarks, 1935-1936. Series 8, subseries 6, consists of five hours of oral history interviews with Mrs. Ashton Collins Sr. and her son Ashton Collins Jr.

Subseries 1, Articles of Incorporation, 1953, contains the packet of legal information mailed to licensees including the certificate of incorporation, Collins's letter of transmittal, a summary of the corporate structure, the joint tenancy agreement, the corporate by-laws, and copies of a filing with the Securities and Exchange Commission (SEC). The packet also includes the Reddy Kilowatt Guide Book, which directed licensee companies on correct and incorrect methods of depicting Reddy Kilowatt. Upon incorporation, Collins retained 80 percent of the company's stock; the remaining 20 percent was available only to Reddy Kilowatt licensees. The Reddy Kilowatt Service begun by Ashton Collins, Sr., in 1934, was wholly owned by him until the formation of Reddy Kilowatt, Inc., in 1953.

Subseries 2, Histories and Origins of Reddy Kilowatt, 1926-1977, contains a variety of documents that illustrate the origins and development of both the Reddy Kilowatt character and the company that promulgated his use. A photo album and newspaper clippings from the First Alabama Electrical Exposition document the first appearance of Reddy Kilowatt. Newspaper clippings, graphics, and ephemera from 1926 to 1934 illustrate the adoption of Reddy Kilowatt into advertising use by a handful of eastern and southern electric utilities. Files of press clippings spanning 1937 to 1977 consist largely of utility company newsletters and articles from trade publications. Correspondence is also included. The press clipping files document a carefully developed and tightly controlled company mythology about the emergence of the Reddy Kilowatt character and the success of Collins's endeavors.

Subseries 3, Reddy Remarks, 1935-1936, includes promotional materials that describe Collins's advertising program to prospective clients as well as a series of newspaper advertisements from three electric utilities. This subseries represents Ashton Collin's initial attempt to design an entire advertising program in conjunction with promoting a trademark figure.

Series 2, Ashton Collins, Sr., Files, 1926-1974

This series is divided into four subseries: Subseries 1, Correspondence, 1926-1964; Subseries 2, Speeches, 1942-1974; Subseries 3, Articles, 1933-1951; and Subseries 4, Miscellaneous, 1933; 1953.

Subseries 1, Correspondence, 1926-1964, includes letters discussing Collins's original attempts to set up the Reddy Kilowatt program, as well as Collins's later revitalization of the Reddy Kilowatt/lighting bolt connection. Also included are thank you letters following the Edison Electrical Institute's tribute to Collins and a few holiday cards. Collins's correspondence is also distributed throughout the collection in conjunction with specific topics.

Subseries 2, Speeches, 1942-1974, includes transcripts and notes from speeches given by Collins to various electrical industry forums. Subjects include trends in the electrical consumer market, political situations involving electric utilities, and recommendations for electric utility advertising. Themes include calls for action against government regulation of public utilities and the need for specific advertising directed toward youth and women. Correspondence and event programs are included, as well as a reference file containing material about public speaking and relevant issues in the electrical industry.

Subseries 3, Articles, 1933-1951, contains seven short editorials submitted to Electrical Worldin 1933 and two articles written by Collins for investor-oriented magazines (1947 and 1951).

Subseries 4, Miscellaneous, 1933; 1953, contains a hotel bill and a sheet of the Reddy Kilowatt letterhead used by Ashton Collins.

Series 3, Client Services and Publications, 1935-1999, encompasses the range of publications and services provided to licensees of the Reddy Kilowatt trademark. Publications range from clip art illustrations to detailed program guides. Services include wiring certification, portable talking figures for exhibition, comprehensive advertising plans, access to demographic surveys, special informational mailings, and access to trademark merchandise. The first seven subseries are publications arranged alphabetically; the remaining eight subseries are specific service programs, also arranged alphabetically: Subseries 1, Clip Art, 1936-1978; Subseries 2, Communications in Environment/Youth, 1971-1972; Subseries 3, Reddy Bulletin, 1935-1964; Subseries 4, Reddy Kilowatt Activities, 1934-1935; Subseries 5, Reddy Kilowatt Ink, 1986-1993; Subseries 6, Reddy Kilowatt's Review, 1936-1940; Subseries 7, Reddy News, 1942-1999; Subseries 8, Environmental Program, 1960-1974; Subseries 9, Grass Roots Impact Plan, 1950-1952; Subseries 10, Reddy-Items Merchandise, 1947-1994; Subseries 11, Reddy Kilowatt Talking Figure, 1949-1970; Subseries 12, Reddy Kilowatt Youth Program, 1938-1987; Subseries 13, Reddy Wiring Program, 1955-1963; Subseries 14, Special Executive Mailings, 1950-1994; and Subseries 15, Subject Files, 1952-1988.

Subseries 1, Clip Art, 1936-1978, includes mat service sheets, original sketches, and layout boards. The mat service sheets were sent regularly to client companies for use in advertisements. They include Reddy Kilowatt in a variety of poses and activities meant to illustrate a wide variety of uses for electricity as well as the benefits of investor-owned utilities. Subjects include but are not limited to household appliances, farm uses, atomic energy, national defense, electric rates, power outages, safety, voting, famous Americans, holidays, the New York World's Fair (both 1939 and 1964-1965), and the Beatles. One noteworthy theme is the potential of electrical appliances to alleviate household chores, specifically targeted toward women. The sketches included in the subseries originate from Ray Crosby, longtime art director for Reddy Kilowatt. Included among the layout boards are the original designs for a series of 1940s advertisements concerning American mobilization for war. The subseries also contains the Reproduction Proof Index, which cross-references a detailed list of subjects with corresponding service sheet numbers. The index incorporates mat service sheets from approximately 1955 to the indexes' publication dates, 1970-1972.

Subseries 2, Communications in Environment/Youth, 1971-1972, contains issues of the newsletter, Communications in Environment/Youth, and related correspondence. Communications in Environment/Youth informed client companies of issues of public concern related to utility companies, including environmental issues, and provided information about successful public programs. These include topics such as plant siting, interactions with public school systems, information about nuclear plant safety, efforts to switch to recycled paper, and youth safety programs. The correspondence includes internal memoranda discussing connections between youth culture and environmental concerns, and promotional letters sent to client companies.

Subseries 3, Reddy Bulletin, 1935-1964, contains issues of the Reddy Bulletin, a promotional device for the Reddy Kilowatt Program and a means to communicate industry-wide information. It contains advertisements for Reddy Kilowatt merchandise, comic books, films, television commercials and other promotional materials. Promotional merchandise includes items such as ashtrays, balloons, candy, soap, decals, patches, scorebooks, notepads, aprons, canning labels, pens, safety posters, dishes, coasters, clocks, playing cards, poker chips, bill inserts, calendars, billboards, correspondence cards, and plywood display figures. Examples of many of the items were included with the Reddy Bulletin. Where possible, these items have been left in situ. The Reddy Bulletin also includes general information relevant to electric utility advertising executives.

Subseries 4, Reddy Kilowatt Activities, 1934-1935, contains issues of the earliest client-oriented publication from the Reddy Kilowatt Service. A one-page sheet, Reddy Kilowatt Activities described usage of the Reddy Kilowatt trademark by the initial licensees of Reddy Kilowatt.

Subseries 5, Reddy Kilowatt Ink, 1986-1993, contains issues of the quarterly newsletter, Reddy Kilowatt Ink. Begun in 1986, the newsletter included two pages of clip-art along with suggestions for use in advertisements. It filled the former function of Reddy News, which was reformatted into a magazine-style industry publication in the 1970s.

Subseries 6, Reddy Kilowatt's Review, 1936-1940, contains issues of Reddy Kilowatt's Review, which combined advertisements by licensees with commentary by Ashton Collins. Anecdotes of consumer response to Reddy Kilowatt and testimonials from clients appear sporadically.

Subseries 7, Reddy News, 1942-1999, contains issues of Reddy News and a thorough index. Initially, Reddy News was a collection of advertisements by clients, released biannually. It was meant to stimulate advertising ideas among licensee companies and included explanatory copy that underscored the goals of the Reddy Kilowatt Program . Reddy Newswas reformulated in the 1970s as a bi-monthly trade publication focused on the business concerns of investor-owned utilities, though examples of advertisements were still included. The hand-written index was compiled by Mrs. Collins, Sr., and cross-references detailed subject headings with Reddy News issues from 1942 to 1970.

Subseries 8, Environmental Program, 1960-1974, includes consumer brochures, clip art, and a program guide titled Environment: A Reddy Kilowatt Program. There is also a notable 1973 study, "Public Acceptance of Nuclear Power-Analysis and Approaches," complied by Reddy Kilowatt, Inc., and released only to client companies. This series represents Reddy Kilowatt, Inc.'s response to increased public scrutiny of the environmental impact of power plants in the 1960s and 1970s, especially atomic energy facilities. More information about the public relations strategies developed by Reddy Kilowatt, Inc., in relation to atomic energy is contained in Series 4, Advertising Materials, 1939-1997; Subseries 1, Bernard J. Bachem Files, 1959-1980. The firm's market research on the public debate concerning atomic energy is reflected in a series of audio recordings located in two sub-subseries located in Series 8, Audio-Visual Materials, 1939-1989; Subseries 4, Sub-subseries 3, News Programs, 1976-1979 and Sub-subseries 4, Speeches, 1975-1980, undated.

Subseries 9, Grass Roots Impact Plan, 1950-1952, contains a series of brochures, clip art and promotional documents. The Grass Roots Impact Plan was an advertising program designed to "fight creeping socialism" by promoting the benefits of investor-owned utilities. The plan also promoted the use of atomic energy. The brochures were mailed out to participating companies in intervals to be kept in a binder for a complete program guide.

Subseries 10, Reddy-Items Merchandise, 1947-1994, includes catalogs, supplier information and publicity material related to the Reddy-Items Merchandise Program. Reddy Kilowatt, Inc., contracted for a wide variety of merchandise items to distribute through its client companies. There is little information or correspondence within the collection about the actual process of ordering such materials. The catalogs provide an overview of merchandise available for specific years. Interested researchers may wish to refer to the artifact collection for actual examples of Reddy-Items merchandise and to examine the Reddy Bulletin, used primarily to advertise these products to clients. See Series 3, Client Services and Publications, 1935-1999, Subseries 3, Reddy Bulletin, 1935-1964.

Subseries 11, Reddy Kilowatt Talking Figure, 1949-1970, consists of correspondence, design proposal, design specifications, display kit instructions and publicity materials related to a three-dimensional Reddy Kilowatt figure used at expositions and fairs. The figure was wired to an external microphone and speaker, so that the figure could talk to the audience and answer questions. A script is included with the display kit instructions, along with explanatory photographs. Multiple photographs of the figure in use are included with the textual materials.

Subseries 12, Reddy Kilowatt Youth Program, 1938-1987, includes a program guide, presentation binder, promotional materials, pen and ink illustrations, poetry, documentation of two Reddy Kilowatt youth clubs, business presentation scripts, and a government anti-communist brochure. The "Mother Juice" rhymes illustrate Ashton Collins, Sr.'s early interest in focusing advertising attention on youth populations in order to inculcate appreciation of electricity and its applications. The confluence of the baby boom and the post World War II anti-communism movement made this focus a mainstay of the Reddy Kilowatt Program, providing Collins with an opportunity to combine capitalist economic values with consumer electricity usage. The script for "Fission, Fertility, and the Future" spells out Collins's reasoning behind his interest in influencing youth populations, and the accompanying program guide and presentation binder illustrate the mechanics of his youth-oriented advertising plan for electric utilities. Of particular note is the 1964 survey of adults and adolescents testing for trademark recognition and attitudes about electricity. The survey was commissioned by Reddy Kilowatt, Inc., and performed by Gilbert Youth Research Organization in five cities across the United States. Another notable item in the subseries is Communist Target, a 1960 report by J. Edgar Hoover to the House Committee on Un-American Activities.

Subseries 13, Reddy Wiring Program, 1955-1959, includes brochures, ephemera, and photographs related to the Reddy Wiring Program. This program promoted a specific standard of electrical wiring in new homes. Participating builders were then allowed to designate their products as "Medallion" or "Gold Medallion" homes.

Subseries 14, Special Executive Mailings, 1950-1994, consists of letters and press releases sent to a list of advertising and public affairs executives of Reddy Kilowatt client companies. Topics include, but are not limited to, requests for information, legal updates, personnel changes, promotions of specific advertising programs, and reprints of articles.

Subseries 15, Subject Files, 1952-1998, are arranged alphabetically by subject heading. Subjects include, but are not limited to, sports trophies, ventriloquist acts, brochures about the 1976 Bicentennial, consumer information brochures, and the Annual Report competition. Of note is the 1953 Artist Guide, which explains the particulars of drawing Reddy Kilowatt.

Series 4, Advertising Materials, 1939-1997, is divided into three subseries: Subseries 1, Bernard J. Bachem Files, 1959-1980; Subseries 2, Business Advertising, 1940-1997; and Subseries 3, Client Advertising, 1939-1977.

Subseries 1, Bernard J. Bachem Files, 1959-1980, consists of files generated and maintained by Bernard J. Bachem, the vice-president in charge of audio-visual media and the Reddy Kilowatt Environmental Program from approximately 1958 to 1972. The files are arranged alphabetically by subject heading. Topics include production and syndication of television commercials, nuclear energy public relations strategies, radio scripts, and the Reddy and Mr. Toot children's show. Of note is a file of correspondence with Terrytoons, which contracted with Reddy Kilowatt, Inc., to produce television commercials.

Subseries 2, Business Advertising, 1940-1997, consists of brochures and presentation materials developed for advertising to business clients. The subseries includes several "presentation binders" used at meetings with potential clients to describe the Reddy Kilowatt Program. In 1940, Ashton Collins, Sr., began collecting testimonials from executives at licensee companies for use in approaching new clients. These became a mainstay of his business advertising approach until the 1960s, when the company began developing a series of glossy brochures. Slide-shows and filmstrips also became a key advertising tool; scripts and related memoranda are contained within this subseries, and are also found in Series 8, Audio-Visual Materials, 1939-1989, Subseries 1, Supplementary Materials, 1945-1984; and Subseries 5, Filmstrips, 1939-1984.

Subseries 3, Client Advertising, 1939-1977, contains advertisements created by licensees of the Reddy Kilowatt trademark. Materials are organized alphabetically by subject and include newspapers, bill inserts, notices, brochures, employee handbooks, annual reports, comic strips, signs and posters. More examples of client advertisements can be found in Series 3, Client Services and Publications, 1935-1999, Subseries 3, Reddy News, 1942-1999.

Series 5, Scrapbooks, 1935-1960, undated, consists of eight scrapbooks: Plant Openings, Publicity, Reddy on Display, Reddy Made Magic, Transportation, Use of Reddy on Trucks; and Reddy news Launchings. The Plant Openings, 1948-1949, details when a plant opened and contains the associated advertising for the plant dedication typically with photographic collages. The Publicity Scrapbook, 1935-1950, contains newspaper clippings about Reddy Kilowatt and articles from trade publications such as the Advertisers Digest. Reddy on Display Scrapbook, 1948, depicts window displays of Reddy Kilowatt at various public service and gas companies across America. The Reddy Kilowatt Scrapbook tells the story of Reddy Kilowatt's daily activities starting at 6 a.m. and ending at 2 a.m. The Reddy Made Magic Scrapbook, 1948, contains publicity for the Technicolor motion picture film, Reddy Made Magic, which tells the story of electricity. The majority of the publicity consists of announcements for the showing of the film. The Transportation Scrapbook, 1947, contains advertising for electric and gas powered buses, trolleys, and trams. Reddy Kilowatt is cast as the servant for electricity, gas, and transportation. Use of Reddy on Trucks Scrapbook, undated, consists of black-and-white photographs of electric companies using the Reddy Kilowatt logo and clippings from the Reddy Bulletin of trucks. Reddy News Launchings Scrapbook, 1942-1960, consists of pages from the Reddy News presumably used for developing news releases.

Series 6, Copyright, Trademark and Other Legal Materials, 1926-1994, is divided into six subseries: Subseries 1, Copyright Materials (general), 1926-1953; Subseries 2, Trademark Materials (general), 1932-1953; Subseries 3, United States Trademarks, 1933-1989; Subseries 4, Foreign Trademarks, 1937-1994; Subseries 5, Reddy Kilowatt v. Mid-Carolina et al., 1937-1976; Subseries 6, Trademark Character Files, 1937-1976; and Subseries 7, Reference Materials, 1945-1980.

Subseries 1, Copyright Materials (general), 1926-1953, contains general copyright information and compiled lists of copyrights for various Reddy Kilowatt activities, such as the Reddy News, Reddytoons, and bulletins, and correspondence between the Alabama Power Company and the Library of Congress Copyright Office about copyrighting the basic figure and name of Kilowatt and such prefixes as "Reddy," "Happy," and "Handy." The Alabama Power Company initiated this correspondence in 1926 to protect its symbolic character "Reddy Kilowatt" for appliance sales and general advertising.

Subseries 2, Trademark Materials (general), 1932-1953, includes general correspondence about trademarks, trademarks not granted, trademark renewals and re-publication, trademark assignments, and infringements cases. The trademark assignment file also contains a patent assignment (United States patent # 2,349,706) from Ashton B. Collins to Reddy Kilowatt, Inc. The patent is for a display device designed primarily to hold advertising matter. The infringement materials relate to improper uses of Reddy Kilowatt and clients seeking permission or clarification on the proper use of the trademark.

Subseries 3, United States Trademarks, 1933-1989, consists primarily of registered trademarks, certificates of renewal, correspondence about the registration process with the United States Patent Office and examples of the trademark being used by Reddy Kilowatt, Inc. The bulk of the correspondence is from C.A. Snow and Company, registered patent attorneys, and Louise M. Bender, corporate secretary for Reddy Kilowatt, Inc. Examples of the trademarks are found in the Reddy News, "clip sheets" of trademark symbols , on business letterhead, stickers, playing cards, calendars and other ephemera. Trademark file #651,768, contains a copy of the Reddy Kilowatt Handbook of Trademark Usage, 1958. This handbook was intended to guide electric light and power companies licensed to use Reddy Kilowatt trademarks. Trademark file #827,151, contains a small binder of Reddy Kilowatt small appliance advertisements, 1938 to 1965, not inclusive. This subseries is arranged chronologically by registered trademark number.

Many of the materials in this series were filed under the provisions of the Lanham Act, named for Representative Fritz G. Lanham of Texas, passed on July 5, 1946, and signed into law by President Harry Truman to take effect "one year from its enactment," on July 5, 1947. The Lanham Act is found in Title 15 of the U.S. Code and contains the federal statutes governing trademark law in the United States. The Act prohibits a number of activities, including trademark infringement, trademark dilution, and false advertising.

Subseries 4, Foreign Trademark Materials, 1937-1994, consists of registered trademarks, correspondence and examples of the Reddy Kilowatt trademarks in foreign countries such as Australia, Barbados, Mexico, Kenya, the Netherland Antilles and South Korea. The Kenya file contains specific information about trademark law and policies in Kenya. Several publications of note are Law of Kenya Trademarks Ordinance Chapter 506, 1962; The Merchandise Marks Ordinance Chapter 505, 1963, detailing the specific Kenyan laws and information on the electricity industry in Kenya; the East African Power and Lighting Company's The East African Power and Light Company, Directors Report and Accounts, 1965; and The Power Supply Industry in Kenya, 1966.

Subseries 5, Reddy Kilowatt v. Mid-Carolina et al., 1926-1960, includes correspondence and legal documents related to the trademark infringement lawsuit filed by Reddy Kilowatt, Inc., against Mid-Carolina Electric Cooperative and the National Rural Electric Cooperative Association (NRECA). The lawsuit was filed in 1953 and resolved by Judge Harry E. Watkins in 1956. The subject of the dispute was "Willie Wiredhand," an advertising trademark character used by the NRECA. Reddy Kilowatt, Inc., alleged that the character was drawn similarly to Reddy Kilowatt and used in comparable ways, thus confusing consumers' ability to discern between the two. Judge Watkins's decision hinged on the legal boundaries drawn between service areas of investor-owned utilities and electric cooperatives. Because electric cooperatives were prevented from competing for investor-owned consumer audiences, Judge Watkins deemed that the trademarks also were not in competition. Ashton Collins, Sr., was greatly disappointed by the decision, and this is reflected in the post-decision correspondence files. Other files of note concern consumer surveys in South Carolina and Iowa commissioned by Reddy Kilowatt, Inc., with the aim of finding evidence to bolster the lawsuit; depositions from participants are included in the files. Ashton Collins, Sr.'s affidavit and documentation of the Willie Wiredhand trademark also are included in the subseries.

Subseries 6, Trademark Character Files, 1937-1976, contains the reference files developed by Ashton Collins, Sr., and Reddy Kilowatt, Inc. concerning other trademark characters. The correspondence reflects an interest in factors leading to success of other trademark characters as well as an active concern with trademarks that might infringe on Reddy Kilowatt's success. Files include early characters such as the Chesapeake and Ohio Railroads' Chessie the Cat and Borden's Elsie the Cow. A large file on Smoky Bear contains advertisements including Reddy Kilowatt. Files that reflect infringement concerns include Willing Water, Bill Ding, Mr. Wirewell, and Genie.

Subseries 7, Reference Materials, 1945-1980, contains files developed on topics relating to non-character corporate trademarks. Materials include brochures, articles, advertisements, publications and correspondence. Files on efforts by Xerox Corporation, Coca-Cola Company and Dow Chemical Company to regulate language about their trade names are included. Other notable files include Bakelite advertisements and a file of correspondence and articles concerning Isadore Warshaw, who testified on behalf of the NRECA during the Reddy Kilowatt v. Mid-Carolina et al., hearings.

Series 7, Reference Materials, 1926-1992, consists of general files maintained by Reddy Kilowatt, Inc., for internal reference. It is divided into five subseries: Subseries 1, Client Use of Services, 1977-1984; Subseries 2, New York World's Fair, 1938-1939, 1961-1966; Subseries 3, Subject Files, 1940-1992; Subseries 4, Testimonials, 1939-1977; and Subseries 5, Empty Binders, 1926-1987.

Subseries 1, Client Use of Services, 1977-1984, consists of files maintained during the incarnation of the company as Reddy Communications, Inc. During this period, the firm was emphasizing its usefulness as an information clearinghouse for the electric utility industry. These files include monthly reports on client use of services as well as more detailed reports on steps taken to meet client requests for information.

Subseries 2, New York World's Fair, 1938-1939; 1961-1966, contains files largely accumulated during the participation of Reddy Kilowatt, Inc., in the 1964-1965 New York World's Fair, with some documentation surviving from the 1938-1939 New York World's Fair. Reddy Kilowatt was used prominently in "Tower of Light," the investor-owned electric utility exhibit. The 1964 exhibit included a musical show which met with some initial criticism and was revised for the 1965 fair to become "Holiday with Light." Materials include press releases from production companies and Reddy Kilowatt, Inc., scripts, photographs and production documents for the shows; correspondence with the production company; and electrical industry trade publications.

Subseries 3, Subject Files, 1940-1992, includes files on unique uses of Reddy Kilowatt, Reddy Kilowatt-themed apparel, verses written by consumers, World War II-era advertisements, and files used by company staff for market research.

Subseries 4, Testimonials, 1939-1977, contains letters from executives at licensee companies attesting to the benefits of receiving the Reddy Kilowatt Service. The letters were occasionally edited and compiled for use in business presentations.

Subseries 5, Empty Binders, 1926-1987, includes the original binders and albums used for presenting Reddy Kilowatt programs.

Series 8, Audio-Visual Materials, 1939-1984, undated

The series is divided into five subseries: Supplementary Materials, 1945-1984; Animation Cels, 1946; 1985; Moving Images, 1940s-1989; Audio, 1946-1980; and Filmstrips, 1939-1984.

Subseries 1, Supplementary Materials, 1945-1984, contains scripts, production documents, promotional materials, correspondence and memoranda related to the audio-visual materials in this series. Of particular note are the files containing production documents and correspondence related to The Mighty Atom. These files track the decision-making process within Reddy Kilowatt, Inc., concerning the inclusion of previous footage from Reddy Made Magic. Other materials relating to this subseries may be found in Series 4, Advertising Materials, 1939-1997, Subseries 1, Bernard J. Bachem Files, 1959-1980.

Subseries 2, Animation Cels and Sketches, 1946; 1985, contains mylar animation cels and paper sketches used in the production of Reddy Made Magic and the "Adventure Kid" television commercial.

Subseries 3, Moving Images, 1940s-1989, contains all film (excluding the filmstrips) and video in the collection and is organized chronologically. The films and videos include animated educational films, commercials, television shows, home movies, an informal instructional video, and an employee appreciation video.

Subseries 4, Audio, 1946-1980, undated This series contains all the audio (excluding those items associated with filmstrips) and is divided into 5 subseries.

Sub-subseries 1, Music, 1954-1960, undated, contains Reddy Kilowatt theme songs and promotional music used by Reddy Communications and is organized chronologically, with undated materials last.

Sub-subseries 2, Promotional, 1946-1979, undated, consists of promotional audio such as radio commercials and informational spots. The items are organized chronologically, with undated materials last.

Sub-subseries 3, News Programs, 1976-1979, consists of recordings on cassette tapes. The cassette tapes are organized chronologically.

Sub-subseries 4, Speeches, 1975-1980, undated, contains recordings of speeches and presentations given by important figures in and outside of the electrical industry. The items are organized chronologically, with undated materials last.

Sub-subseries 5, Corporate Interviews, circa 1974-1977, consists of informal interviews conducted by Reddy Communications, Inc. employees. The interviews are organized chronologically.

Sub-series 6, Oral Histories, 1983, consists of five hours of audio cassette recordings with Mrs. Ashton Collins, Sr. and Ashton Collins, Jr. at the initial stages of collection acquisition. The oral histories were conducted by John Fleckner, Archivist with the Archives Center, National Museum of American History. Topics discussed include biographical information about Ashton Collins, Sr.; the early history of the Reddy Kilowatt Service; Mrs. Ashton Collins, Sr.'s experiences in the Reddy Kilowatt, Inc. office; her participation in electric industry conventions; Cuba's ousting of Reddy Kilowatt; and the transition in the company's services during the late 1960s and early 1970s.

Sub-subseries 7, Reference CDs, consists of all reference copies made of the audio. Multiple titles are contained on each disc.

Subseries 5, Filmstrips, 1939-1984, consists of filmstrips and their associated audio and elements (negatives, A and B roll, etc.), paired together by title. The filmstrips are organized chronologically.

Arrangement:

Collection is arranged into eight series.

Series 1, Background Materials, 1926-1977

Subseries 1.1, Articles of Incorporation, 1953

Subseries 1.2, Histories and Origins of Reddy, 1926-1977

Subseries 1.3, Reddy Remarks, 1935-1936

Series 2, Ashton Collins, Sr., Materials, 1926-1974, undated

Subseries 2.1, Correspondence, 1926-1964

Subseries 2.2, Speeches, 1942-1974, undated

Subseries 2.3, Articles, 1933-1951

Subseries 2.4, Miscellaneous, 1933; 1953

Series 3, Client Services and Publications, 1935-1999, undated

Subseries 3.1, Clip Art, 1936-1978, undated

Subseries 3.2, Communications in Environment/Youth, 1971-1972

Subseries 3.3, Reddy Bulletin, 1934-1941; 19431964

Subseries 3.4, Reddy Kilowatt Activities, 1934-1935

Subseries 3.5, Reddy Kilowatt Ink, 1986-1993

Subseries 3.6, Reddy Kilowatt's Review, 1936-1940

Subseries 3.7, Reddy News, 1942-1965, 1959-1972, 1978-1988, 1993-1999

Subseries 3.8, Environmental Program, 1960-1974

Subseries 3.9, Grass Roots Impact Plan, 1950-1952

Subseries 3.10, Reddy-Items Merchandise, 1947-1995

Subseries 3.11, Reddy Kilowatt Talking Figure, 1949-1970, undated

Subseries 3.12, Reddy Kilowatt Youth Program, 1936-1987

Subseries 3.13, Reddy Wiring Program, 1955-1963, undated

Subseries 3.14, Special Executive Mailings, 1950-1994

Subseries 3.15, Subject Files, 1952-1998, undated

Series 4, Advertising Materials, 1939-1997

Subseries 4.1, Bernard J. Bachem Files, 1959-1980

Subseries 4.2, Business Advertising, 1940-1997

Subseries 4.3, Client Advertising, 1939-1977

Series 5, Scrapbooks, 1935-1960, undated

Series 6, Copyright, Trademark and Other Legal Materials, 1926-1994

Subseries 6.1, Copyright Materials (general), 1926-1953

Subseries 6.2, Trademark Materials (general), 1932-1981, undated

Subseries 6.3, United States Trademarks, 1930-1994

Subseries 6.4, Foreign Trademark Materials, 1937-1998

Subseries 6.5, Reddy Kilowatt v. Mid-Carolina et al., 1926-1960

Subseries 6.6, Trademark Character Files, 1937-1976, undated

Subseries 6.7, Reference Materials, 1945-1980

Series 7, Reference Materials, 1926-1992

Subseries 7.1, Client Use of Services, 1977-1984

Subseries 7.2, New York World's Fair, 1938-1939; 1961-1968

Subseries 7.3, Subject Files, 1940-1992

Subseries 7.4, Testimonials, 1934-1977

Subseries 7.5, Empty Binders, 1926-1987

Series 8, Audiovisual Materials, 1939-1989, undated

Subseries 8.1, Supplementary Materials, 1945-1984, undated

Subseries 8.2, Animation Cels and Sketches, 1946; 1985

Subseries 8.3, Moving Images, 1940s-1989

Subseries 8.4, Audio, 1946-1980, undated

Biographical / Historical:

Ashton B. Collins, Sr. (1885-1976), the commercial manager of Alabama Power Company, created the trademark character Reddy Kilowatt in 1926 in an attempt to humanize electric utility service for marketing and other corporate communications purposes. Reddy Kilowatt first appeared publicly at the 1926 Alabama Electrical Exposition in a display for the Alabama Power Company, which also ran supporting newspaper advertisements. The original figure had five arms to illustrate the many capabilities of electric service. Though Collins originated the idea of Reddy Kilowatt, he asked an engineer from the company's drafting department, Dan Clinton, to create a usable sketch of the character. After the exposition, Collins retained the copyrights to Reddy Kilowatt. In 1932, he recruited a friend, Dorothea Warren, to develop several sketches of Reddy Kilowatt in an attempt to sell what Collins called "The Reddy Kilowatt Program." At the time, Collins was employed by Edison Electrical Institute to travel the country promoting electrical household cooking appliances. He used the opportunity to network with electric utility managers and to promote his idea of using Reddy Kilowatt to humanize electric service in the home. Collins convinced his first clients in 1933. By the end of 1934, at least six other electric utility companies had adopted the "Reddy Kilowatt Program." Subscribers to the Reddy Kilowatt Service received sheets of clip art for use in advertisements. The mechanism for this distribution was called a "mat service." The Reddy Kilowatt mat service was the backbone of the licensee program from the 1930s until the late 1960s. The mat service offered various poses of Reddy Kilowatt to be included in advertisements for the licensee companies, as well as complete advertisements to which the licensee companies could simply add their name. Another publication, Reddy News, was soon developed to reinforce the program. Published biannually, it was sent to licensee companies to provide ideas about ways to use the Reddy Kilowatt trademark. As the mat service evolved, the Reddy Kilowatt figure found many uses. Common themes were the benefits of electrical appliances for farms and homes, safety, and holidays. The descriptions of electrical appliances emphasized gender roles in alluding to the potential new freedom for women from household chores. Farm-oriented advertisements underscored increased farm productivity through electrical innovations such as incubators and automated milking machines. As electric usage increased, the mat service added advertisements pointing out the need for updated wiring in order to maintain safety. More mundane concerns included electric service issues such as power outages, vandalism and timely bill payment. A wide variety of Reddy Kilowatt holiday poses became available, ranging from the Easter Bunny to President's Day and Halloween. Christmas was especially well illustrated, accenting the possibility of electrical appliances as gifts. The Reddy Kilowatt Service was only available to investor-owned utilities, and the mat service reflected this by emphasizing the benefits of this economic structure. Other economic themes included the inexpensiveness of electric service and payment of taxes by investor-owned utilities. The service also began to express a specific political agenda in response to public ownership of utilities and rural electrification cooperatives. Bolstered by post-World War II anti-communist sentiments, the Reddy Kilowatt Service began issuing advertisements promoting free enterprise which linked public and co-operative utilities with the road to socialism. In 1950, Collins launched the Grass Roots Impact Plan, a comprehensive advertising plan incorporating these themes. Ashton Collins consistently emphasized to his licensees the need to begin the consumer education process early. Youth education was a clear priority for the Reddy Kilowatt Service and was even included in Collins's initial "Reddy Remarks" program via a bedtime story booklet. Licensee companies sponsored Reddy Kilowatt Youth Clubs in the late 1940s, inspired by Collins's speeches emphasizing the importance of youth programming. In the mid-1960s, Reddy Kilowatt, Inc., developed a comprehensive youth program for client companies that incorporated youth education with capitalist economic values. Collins developed a supporting slide presentation titled "Fission, Fertility, and the Future." Tailored to an audience of business executives, the presentation emphasized the importance of reaching youth during a period of social upheaval in order to protect the interests of investor-owned utilities. Film and television programs developed by the company also reflected the emphasis on youth outreach. Since the company's business revolved around a cartoon character, the transition into animation seemed fairly simple. Reddy Kilowatt, Inc., entered into a partnership with Walter Lantz Productions to produce Reddy Made Magic, a 1946 cartoon about the history of electricity. However, producing audio-visual media turned out to be too expensive and the experiment with animation remained limited. In 1957, Collins tested the waters again by contracting for a commercial with Terrytoons, a low-budget animation company and, in 1959, the company hired John Sutherland to update Reddy Made Magic for the atomic age. The Mighty Atom recycled the historical sequence from the previous film and added a new sequence promoting the use of atomic energy. Collins already had used the cheaper media of filmstrips and slide presentations for business presentations, and this format also was incorporated into the youth program. Licensee companies were encouraged to use Reddy Kilowatt in their own sponsorship of radio and television programs, and some used Reddy Kilowatt in locally produced commercials. Ashton Collins was an aggressive and skillful promoter of Reddy Kilowatt, and the range of the program was not limited to the United States. Collins began registering his trademarks in prospective markets early on, and soon received trademarks in Canada (1934), Argentina (1937), Great Britain (1938), and Mexico (1938). Trademarks were also granted in Australia, Barbados, Kenya, Mexico, South Korea, Venezuela and the Netherlands Antilles. Though no official list of international licensee companies is available, materials within the collection indicate lively usage of Reddy Kilowatt in South America and Australia. Ashton Collins, Sr. was married in 1931 to Mrs. Ashton Collins, Sr. They had two sons, Ashton, Jr., and Beatty. Each member of the family became involved in the business over time, though that was not required by Ashton Collins, Sr., at any time. After the two boys left home, Mrs. Collins began volunteering at the office; her work included filing, photocopying, and assembling indexes and scrapbooks. After his release from the Air Force, Ashton Collins, Jr., approached his father about working in the company. Ashton Collins, Sr., met with him over the course of a day and outlined a program for him to work his way up through the company. Collins, Jr., agreed and began work in the mailroom. In 1962, he became president of the company and his father became chairman of the Board of Directors. Beatty Collins's involvement in the company was limited to service on the Board of Directors. By the late 1960s, the business climate for investor-owned utilities had changed significantly. Public concern over the environmental impact of power plants resulted in greater scrutiny of new plant construction, particularly in regard to nuclear energy facilities. Electric utilities no longer desired to sell increased output, as building new plants became too costly to justify their expense. The Reddy Kilowatt Program reflected these changes in several ways. An environmental program was developed to help electric utilities navigate their way through the increasingly complicated public and business climate. This included a number of services specifically targeted toward the issue of atomic power such as consumer advertising meant to demonstrate the minimal output of radioactive waste and a low-profile consulting service focusing on atomic plant siting issues. As companies moved away from blanket advertising for electric usage, the Reddy Kilowatt character was relegated to children's programming. As Ashton Collins, Sr.'s, influence in the company began to wane, the youth program moved away from economic education and shifted to conservation issues and electrical safety. The company changed its name to Reddy Communications, Inc., at some point before 1982 and began to market itself as an information clearinghouse and consulting service. In 1998, the company was bought by Northern States Power, which had recently become a wholly-owned subsidiary of Xcel Energy.

Related Materials:

Related Archival Materials: See Louisan E. Mamer Rural Electrification Administration papers, 1927-2002 (AC0862).

Related Artifacts: The Division of Information Technology and Communications holds artifacts related to this collection (Accession #: XXXX-XXXX).

Provenance:

Donated to the Archives Center by Xcel Energy in 2005.

Restrictions:

Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.

Researchers must use reference copies of audio-visual materials. Reference copies are ½ inch VHS, audio cassette, or compact disc. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. There are no reference copies on VHS or DVD for the filmstrips, and the Archives Center does not have a filmstrip projector.

Technical Access: Titles on Beta Max video tape and all picture and audio elements for Original Film (OF) 913.7 cannot be viewed. Viewing the film and filmstrip portion of collection requires special appointment.

Rights:

Collection items are available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions.

Topic:

Baby boom generation  Search this

World War, 1939-1945  Search this

Electricity -- History  Search this

Nuclear energy  Search this

Public utilities  Search this

Trademarks  Search this

Industrial films  Search this

Anti-communist movements -- United States  Search this

Genre/Form:

Animated cartoons

Letters (correspondence) -- 20th century.

Reports

Promotional literature

Photographs -- 20th century

Motion pictures (visual works) -- 20th century

Memorandums

Filmstrips

Cartoons (humorous images) -- 20th century

Speeches

Comic books

Coloring books

Advertisements -- 20th century

Scrapbooks -- 20th century

Audiotapes

Citation:

Reddy Kilowatt Records, 1926-1999, Archives Center, National Museum of American History

Identifier:

NMAH.AC.0913

See more items in:

Reddy Kilowatt Records

Archival Repository:

Archives Center, National Museum of American History

EDAN-URL:

ead_collection:sova-nmah-ac-0913

Creator:

Gerber, H. Joseph, 1924-1996  Search this

Gerber Scientific Instrument Company (Hartford, Conn.).  Search this

Extent:

75 Cubic feet (182 boxes)

Type:

Collection descriptions

Archival materials

Articles

Marketing records

Photographs

Speeches

Correspondence

Catalogs

Clippings

Patents

Business records

Manuals

Legal documents

Date:

1911 - 1999

Summary:

Records document the Gerber Scientific Instrument Company, Hartford, Connecticut, and its four subsidiaries: Gerber Garment Technology, Inc., Gerber Scientific Products, Inc., Gerber Systems Corp., and Gerber Optical, Inc. Gerber Scientific designs, develops, manufactures, markets and services computer aided design and computer aided CAD/CAM systems. The records include correspondence, memoranda, product literature, trade literature, patent records, instruction manuals, proposals, engineering records, photographs, technical reports, drawings, press releases, and newspaper clippings.

Scope and Contents:

The Gerber Scientific Instrument Company Records document the company's designs, development, manufacture, and marketing of computer-aided design and computer-aided CAD/CAM systems. The records are arranged into twelve series and consist of Personal, Corporate Records, Engineering Department Records, Product Literature, Instruction Manuals/User Guides, Proposals, Photographs, Trade Literature, Press Releases and Newspaper Clippings, Patent Records, Lectra Systèmes Litigation Materials, and Audio Visual Materials.

Series 1, David R. Pearl, 1968-1984, contains three volumes of diaries kept by David R. Pearl, President of Gerber Garment Technology. The diaries were maintained by Pearl from July 21, 1968 to June 6, 1977, to document Pearl's and H. Joseph Gerber's activities concerning the development of the technology and the establishment of a business to market computer-controlled fabric cutting devices. One notebook contains some materials later than 1977. There are diary entries for September 12, 1979, February 1, 1980, and October 29, 1984.

Series 2, Corporate Records, 1968-1999, includes administrative records, an Industrial Projects Eligibility Review, annual reports, shareholders reports, newsletters, New York Stock Exchange (NYSE) materials, Securities and Exchange Commission (SEC) materials, Gerber Museum documents, and empty Gerber Scientific Instrument Company binders. The administrative documents consist of a corporate history, mission statement, organizational chart, company map, time line and biographies of key corporate personnel. There are two organizational charts: one for the Engineering Organization (software, mechanical and electrical divisions) from 1987 and one for the subsidiary Gerber Garment Technology, Inc. (Gerber Garment Technology (GGT)), dated 1985. Additional organizational charts can be found with the 1968 annual report. The Industrial Projects Eligibility Review was submitted to the Connecticut Development Authority by Gerber Scientific Intsrument (GSI) to facilitate financing for future expansion of the company. A copy of the company's articles of incorporation are here. The newsletters included in this series are in-house publications for employees only. The newsletter Communiqué, 1960, is in Series 4, Product Literature. The NYSE materials include press releases, photographs, the listing application to the NYSE and printed material about Gerber Scientific, Inc. joining the NYSE in October 1980. Gerber Scientific is traded on the Stock Exchange as GRB. The Securities and Exchange Commission files contain Form S-3, a registration statement and the Annual Report, and Form 10-K for Gerber Scientific, Inc. The Gerber Museum file includes photographs of artifacts and a 1996 memo and fax discussing the establishment of a museum to honor H. Joseph Gerber.

Series 3, Engineering Department Records, 1966-1990, is the largest series and is arranged alphabetically by the engineer's last name and then alphabetically by subject/topic. The records include the files of: Ed LaGraize, David Logan, Bud Rich, Ron Webster, and Ken Wood. The majority of engineering files belong to David Logan. Logan joined Gerber Scientific Instrument in 1957 as a project engineer. From 1959 to 1961, he was chief engineer and then became Vice President of Engineering from 1961 to 1963. From 1963 to 1980, Logan served as Senior Vice President of Engineering. He holds several patents, primarily in the field of plotting devices and control systems. The engineering files contain technical memoranda, correspondence, drawings, product literature, trade literature, notes, and drawings.

Series 4, Product Literature, 1953-1996, contains informational sheets for a variety of products available from Gerber Scientific, Inc. and its subsidiary companies. Gerber Scientific Instrument (GSI) creates designs, manufactures and promotes data reduction equipment of many types. Data reduction equipment allows complex mathematical problems to be solved quickly and accurately. Both analogue and digital systems are offered. The bulk of the product literature falls into the following categories: instruments, data reader systems, recorders, special scanning tables, oscillogram amplitude tabulators, standard system scanners, and plotters. The series is arranged alphabetically by name of product with a few exceptions.

Series 5, Instruction Manuals/User Guides, 1953-1980, undated, is divided into two subseries, Gerber Scientific Instrument Company manuals and other companies' manuals. This series contains instruction manuals, maintenance manuals, and users' guides for a variety of Gerber Scientific, Inc. products. The Gerber System Model 1434, Ultra Precise Artwork Generator which provides precision photo-plotting on photo-sensitive material is well represented among the manuals. The other companies represented include Bendix Industrial Controls and the KOH-I-NOOR Rapidograph, Inc.

Series 6, Proposals, 1961-1980, consists of bound certified and signed technical and bid proposals completed by Gerber Scientific Instrument Company detailing available and actual estimated costs and pricing data for Gerber products. The proposals were assembled for specific companies such as North American Aviation.

Series 7, Photographs, 1948-1974, undated, is further divided into three subseries: Product and Client Files, 1966-1974, undated; Gerber Scientific Instrument (Gerber Scientific Intsrument (GSI) Corporate, 1948-1970, undated; and Numerical, 1966-1974, undated photographs. The majority of photographs are 8" x 10" black-and-white prints. The product and client file photographs are arranged alphabetically. The Gerber Scientific Instrument (GSI) corporate photographs include photographs of GSI buildings both interior and exterior shots, employees, employee functions such as banquets, annual meetings, tours, stockholder meetings, and trade shows. The numerical photographs are arranged numerically according to the number assigned on the reverse of the photograph. Some of the numerical photographs are identified by product name, but others are labeled unidentified.

Series 8, Trade Literature, 1947-1992, is arranged alphabetically by company name. The trade literature in this series is from competitors or from companies that used Gerber products.

Series 9, Press Releases and Newspaper Clippings, 1943-1996, is divided into two subseries, Press Releases, 1972-1982 and Newspaper Clippings, 1943-1996. The press releases are arranged chronologically. This series contains information on H. Joseph Gerber, his company and its subsidiaries, and the garment and apparel industry. The newspaper clippings are arranged chronologically and include a wide variety of local Connecticut and United States newspapers and industry specific magazines such as Bobbin and Apparel Industry.

Series 10, Patent Records, 1911-1985, contains copies of patents, correspondence with patent attorneys and the United States Patent and Trademark Office, patent search results, and other legal filings associated with the patenting process. The materials are arranged chronologically with the name of the equipment or instruments being patented noted.

Series 11, Lectra Systèmes Litigation Materials, 1968-1990, contains documents that mainly deal with Lectra (France), but there are documents about patent infringement for Lectra (Japan) and Lectra (United Kingdom). The materials consist of depositions by David Pearl, then president of Gerber Garment Technology, and David Siegelman, then Vice President and General Manager for Lectra Systèmes, Inc., in the United States. Confidential progress reports, memoranda, correspondence, competition reports, drawings and sketches, notes, and other documents summarize events in the litigation history.

Lectra Systèmes was formed on November 12, 1973 at Bordeaux-Cestas (France) by two visionary engineers, Jean and Bernard Etcheparre. They developed a computer system, the LECteur-TRAceur 200, which automatically calculated and plotted all sizes of an item of apparel. The Lectra Systèmes litigation materials document Gerber Garment Technology's claim that Lectra infringed upon Gerber's line of cutting machines. The specific patents being infringed are United States patents: 3,955,458; 4,205,835; and 3,765,289. In September 1986, Lectra introduced a new line of cutting machines that cost roughly half as much as Gerber's top-of-the-line competing system. Gerber Garment Technology filed suit in the United States and France as Gerber Garment Technology, Inc. v. Lectra Systems, Inc. Civil Action No. 1:86-cv-2054CAM. In 1992, Lectra Systems, Inc., appealled the judgment of the United States District Court for the Northern District infringement of Gerber's U.S. Patent No. 3,955,458 ('458 patent) and denied Lectra's claim that Gerber's U.S. Patent No., 4,205,835 ('835 patent) is unenforceable.

Series 12, Audio Visual Materials, 1986-1998, includes 3⁄4" U-matic, 1⁄2" VHS, audio cassettes, BetaCam SP, and one Super 8mm color, silent camera original reversal film. The majority the of audio visual materials cover interviews with H. Joseph Gerber, the National Technology of Medal ceremony, and sales and marketing footage for various Gerber products.

Arrangement:

The collection is organized into twelve series.

Series 1: David R. Pearl Materials, 1968-1984

Series 2: Corporate Records, 1968-2002

Subseries 2.1: Administrative, circa 1977-1995

Subseries 2.2: Industrial Projects Eligibility Review, undated (contains articles of incorporation for Gerber Scientific)

Subseries 2.3: Annual Reports, 1968-1999

Subseries 2.4: Shareholders Reports, 1990-1995, 1997, 1998

Subseries 2.5: Newsletters, 1969-1996

Subseries 2.6: New York Stock Exchange, 1980 October

Subseries 2.7: Securities and Exchange Commission (SEC), 1983-1992

Subseries 2.8: Gerber Museum, 1996

Subseries 2.9: Gerber Scientific Instrument Company binders (empty), undated

Subseries 2.10: Stock and Financial Information, 1949-2002

Series 3: Engineering Department Records, 1966-1990

Subseries 3.1: Ed LaGraize's Files, 1978-1990

Subseries 3.2: Dave Logan's Engineering Files, 1966-1990

Subseries 3.3: Dave Logan's Competitors Files, 1966-1982

Subseries 3.4: Bud Rich's Files, 1967-1980

Subseries 3.5, Ron Webster's Files, 1963-1992

Subseries 3.6: Ken Wood's Files, 1976-1980

Subseries 3.7: Ken Wood's Case Study of Model 1434, 1966-1989

Subseries 3.8: General Engineering Files, 1970-1980

Series 4: Product Literature, 1953-1996

Series 5: Instruction Manuals/User Guides, 1953-1980, undated

Subseries 5.1: Gerber Scientific Instrument Company, 1953-1979

Subseries 5.2: Other Companies, 1962, 1980

Series 6: Proposals, 1961-1980

Series 7: Photographs, 1948-1974, undated

Subseries 7.1, Product and Client Files, 1966-1974, undated

Subseries 7.2, Gerber Scientific Instrument Corporate, 1948-1970, undated

Subseries 7.3, Numerical, 1966-1974, undated

Series 8: Trade Literature, 1947-1992

Series 9: Press Releases and Newspaper Clippings, 1943-1998

Subseries 9.1: Press Releases, 1972-1998

Subseries 9.2: Newspaper clippings, 1943-1996

Subseries 9.3: Articles, 1969-1991

Series 10: Patent Records, 1911-1985

Series 11: Lectra Systèmes Litigation Materials, 1968-1990

Series 12: Audio Visual Materials, 1986-1998

Biographical / Historical:

Heinz Joseph "Joe" Gerber was born in Vienna, Austria, on April 17, 1924. In 1940, Gerber escaped the Nazis and immigrated to New York City and then to Hartford, Connecticut, with his mother Bertha Gerber, a dressmaker. Gerber's father, Jacob, is presumed to have died in a concentration camp. Gerber attended Weaver High School and graduated in two years (1943). He attended Rensselaer Polytechnic Institute (RPI) in Troy, New York, on a scholarship and earned a bachelor's degree in aeronautical engineering in 1947. As a junior at RPI, Gerber developed the Gerber Variable Scale, his first invention. The earliest version of the variable scale was fashioned from an elastic band removed from a pair of pajamas. Gerber created a rubber rule and scale that could flow with a curve, expand, contract, and turn a corner. The scale allows for direct reading of curves, graphs, and graphical representations, giving direct numerical readings of proportions, spacing and interpolation. The Variable Scale became the building block of what would become Gerber Scientific Instrument Inc.

With financial assistance from Abraham Koppleman, a newspaper and magazine distributor in Hartford, Gerber and Koppleman formed a partnership and incorporated Gerber Scientific Instrument Company in 1948. Gerber served as president, Koppleman as treasurer, and Stanley Levin as secretary. The manufacture of Variable Scale was jobbed out and the distribution was conducted from Hartford. Gerber also worked as a design analytical engineer for Hamilton Standard Propellers of United Aircraft and for Wright Patterson Air Force Base in Dayton, Ohio. Shares of Gerber Scientific Instrument Company were eventually sold to the public in 1961, and in 1978, the company changed its name to Gerber Scientific, Inc. In the 1960s and 1970s, Gerber developed the first series of precision, computer-driven cutting systems for the apparel industry called the Gerber Cutter. The cutters introduced automation to the garment industry. In 1967, Gerber realized that the U.S. garment industry, due to a lack of automation, was faced with increasing overseas competition. Gerber's solution was to engineer the GERBERcutter S-70, a machine that cuts apparel quickly and effectively while using less cloth.

Gerber holds more than 600 United States and foreign patents. Many of his patents relate to the United States apparel industry. In 1994, Gerber was awarded the National Medal of Technology by President Clinton for helping to revolutionize the optical, garment, automotive, and other industries. His pioneering achievements include:

-a generation of data readers (electromechanical devices that converted graphical data directly into computer readable format);

-projection systems that interactively converted information from aerial photographs for use in computers;

-devices that plotted digital output data from computer cards or tape;

-digital numerically-controlled drafting machines which verify the accuracy of the cutting path of numerical machine tools;

-a photoplotter (drafting machine configured with a unique light source to directly draw high accuracy layouts of printed circuit board masters on photographic film or glass with light beams); and

-systems with laser technology to draw at high speeds.1

Subsequent subsidiaries of Gerber Scientific, Inc., were: Gerber Garment Technology, Inc. (GGT); Gerber Scientific Products, Inc. (GSP); Gerber Systems Corp. (GSC), and Gerber Optical, Inc., (GO). GGT makes computer-controlled cutting and design equipment for apparel, automotive, aerospace and other industries. GSP produces systems for sign-making and graphic arts industries. GSC makes production systems for printing, industrial machinery and other industries. GO makes equipment for the optical-lens manufacturing industry.2

In 1954, Gerber married Sonia Kanciper. They had a daughter, Melisa Tina Gerber, and a son, David Jacques Gerber. H. Joseph Gerber died on August 9, 1996, at the age of 72.

Sources

1 National Medal of Technology, 1994.

2 W. Joseph Campbell, "High Tech and Low Key as Gerber Scientific Mounts a Recovery Philosophy that Reflects Innovative Founder," Hartford Courant, May 16, 1994.

Related Materials:

Materials in the Archives Center

Gerber Fabric Cutter Video Documentation, February 1996 (AC0609)

This videohistory documents the inventor, engineers, assembly workers, operators and other technicians who worked with the computer-controlled fabric cutter.

Heinz Joseph Gerber Papers (AC1336)

This collection documents Joseph Gerber's personal life including his highschool and college years, correpondence with family and friends, and speeches given by Gerber throughout his life.

Provenance:

The collection was donated by David Gerber, son of H. Joseph Gerber, on December 23, 2006.

Restrictions:

Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

Fabric cutters -- 1960-1990  Search this

Inventors  Search this

Computerized instruments -- 1960-1990  Search this

Automation -- 1960-1990  Search this

Machinery -- 1960-1990  Search this

Machine-tool industry  Search this

Genre/Form:

Articles

Marketing records

Photographs -- Black-and-white photoprints -- 1940-2000

Speeches

Correspondence -- 20th century

Catalogs

Clippings

Patents

Business records -- 1950-2000

Manuals

Legal documents

Citation:

Gerber Scientific Instrument Company Records, Archives Center, National Museum of American History, Smithsonian Institution.

Identifier:

NMAH.AC.0929

See more items in:

Gerber Scientific Instrument Company Records

Archival Repository:

Archives Center, National Museum of American History

EDAN-URL:

ead_collection:sova-nmah-ac-0929

Creator:

Nordic Ware Division, Northland Aluminum  Search this

Donor:

Dalquist, H. David  Search this

Dalquist, Dorothy  Search this

Extent:

28 Cubic feet (53 boxes and 25 oversize folders )

Type:

Collection descriptions

Archival materials

Correspondence

Photographs

Legal records

Catalogs

Financial records

Cookbooks

Design drawings

Place:

Minneapolis (Minn.)

Date:

1940-2006

Summary:

Records of a family-owned manufacturing firm, best known for kitchenware products including the Bundt Pan and Micro-Go-Round. The collection richly documents the entrepreneurial spirit of the Minnesota firm and its history of product innovation through technical files, marketing materials, and administrative and financial records.

Scope and Contents:

The Nordic Ware collection consists of approximately twenty-eight cubic feet of records from the Northland Aluminum Company, most dealing with its Nordic Ware business. The Dalquist family recognized the importance of record keeping, and this collection documents very well the evolution of an entrepreneurial, family-owned American business from its earliest years.

Of particular interest for researchers may be the Pillsbury and Bundt Cake Pan dual marketing strategies, showcased mainly in Series 3, Marketing and Sales Records, 1948-2004, the introduction of ethnic cookware into American Culture through such dishes as the Rosettes and Timbales set and Taco dinner kit, the segmentation of product lines by price level to target consumers of differing incomes, and the issue of a trademarked term like "Bundt" becoming generic as seen in Series 6, Legal Records, 1962-1978. Series 4, Engineering Department Records, 1950-1994, provide in-depth documentation of the technical development of several of Nordic Ware's innovative products.

Series 1: Historical and Background Materials, 1940s-2006

These materials provide a history of Dave Dalquist as an entrepreneur and how this led to his ownership of Northland Aluminum Products and the Nordic Ware brand. There are histories put together by the company as well financial summaries for some years. The series contains The Nordic Ware Saga, a book edited and produced by the Dalquist family, and America at Home: A Celebration of Twentieth-Century Housewares. Both books have valuable background information on the company and how it fits into the housewares industry. There also are materials from the original business, Plastics for Industry. An undated marketing booklet, published about 1990, briefly describes the company's history and its product line and corporate structure. Additional company history is found in six installments written by Dave Dalquist under the title "From the Skipper" and covering the years 1946 to l985.

Series 2: David Dalquist Files, 1963-1993

David Dalquist, the president and founder of the company, kept these files in his office and home. Dalquist had no formal filing system and preferred to group records together as he used them. This order has been maintained as much as possible to the folder level. Several files contain information and notes from Dalquist's attendance at the National Housewares Shows and the meetings held there with his sales representatives. The annual Housewares Shows in Chicago were key events in this industry and Nordic Ware made them a high priority. The sales meetings materials include speeches Dalquist delivered. This series reveals Dalquist's involvement with every aspect of the company. It portrays an entrepreneur who began with an engineering degree, very limited capital, and no business experience. Dalquist built a multi-million dollar company while insisting on high ethical and business standards.

The several companies owned by the Dalquist family are documented in these files. There is a merger agreement between Northland Metal Finishers and Northland Aluminum. The records show the company went through several phases and had several brands besides Nordic Ware, including Minnesota Ware, DuNord, and Norcast.

Series 3: Marketing and Sales Records, 1948-2004 The Marketing and Sales Records focus mainly on the promotion of the Nordic Ware Brand and the sale and distribution of products, especially to the retail trade industry. There is evidence of how Nordic Ware presented its products to the industry and of other types of promotions to build brand awareness. These records are divided into three subseries: Subseries 1, General and Department Records, 1967-1995; Subseries 2, Promotional and Trade Sales Materials, 1958-2004; and Subseries 3, Public Relations, 1948-1992

Subseries 3.1: General and Department Records, 1967-1995

Dave Dalquist initially handled most of the company's marketing and sales, but as the company grew, a separate department was created. Among other things, this department created sketches of new product ideas that employees submitted as part of the New Product Idea meetings periodically scheduled by Dave Dalquist. Several files contain this artwork and a design notebook. There are also the files of Doug White, a Vice President of Marketing and Sales. Other art renderings, such as line art used in catalogs, are in this series.

Subseries 3.2: Promotional and Trade Sales Materials, 1958-2004

This subseries consists both of advertising geared towards the trade industry and that aimed at the consumer to promote brand image and sales. A 1970s scrapbook is a record of cross-promotional offers in which Nordic Ware and other firms advertised their products together in a single advertisement. The scrapbook also documents Nordic Ware products offered as sales premiums. The advertisements are organized by the brand co-featured in the advertisement. The Bundt Pan was the predominant Nordic Ware product in these advertisements. The Pillsbury file is especially important as it shows the building of the dual marketing arrangement which allowed Bundt Pans to be packaged with Pillsbury mixes. Nordic Ware received national publicity that it would otherwise have been difficult to generate. The Bundt Pan was integrated into magazine recipes and articles and included in mentions of other brands. These records document the remarkably brief time in which the Bundt Pan achieved national recognition.

The trade market was critical to Nordic Ware. The Sales Guides, 1982-2004, were given to regional sales representatives with information on sales promotions and incentives to representatives for sales of Nordic Ware products in specific markets. The Guides also have product descriptions, so that each representative was fully familiar with the products. Along with these guides, Nordic Ware put out trade catalogs, also found in this subseries. Although there is no master list of the catalogs, many have been hand-dated by Nordic Ware employees. Many of the models in the catalogs and the advertisements were members of the Dalquist family, neighbors, and other acquaintances.

Subseries 3.3: Public Relations, 1948-1992

These materials mainly document a series of campaigns created by Sara Jean Thomas, a public relations contractor. She worked with the marketing and sales department to build the Nordic Ware brand and to create a series of television and radio product promotions in the form of household hints. Several scripts are included here along with details of the overall campaigns. There also are files documenting the reach of these promotions. Other materials include a press kit for Chef Tell, a celebrity chef who represented Nordic Ware products for several years and who made appearances at its booth at the National Housewares Shows. New product press releases (with photographs) and general public relations files (1986-1989), along with the Marketing Communication Plans (1987-1989), give details on the planning of other public relations efforts. The trade press clippings scrapbook documents mentions of Nordic Ware and its products, competitors' advertising, and general developments in the house wares industry. Trade press clippings also are found in Series 8, subseries 4.

Series 4: Engineering Department Records, 1950-1994

The Engineering Department was vital to the success of Nordic Ware. Records in this series reveal the process by which a new product idea was developed, built, tested, and turned into a saleable product. Museum staff members selected the records in this series, occupying about five cubic feet, from a much larger group of files, roughly twenty-five feet in extent. The criteria for selection included substantive information on the design development of new products, especially those requiring substantial engineering work, and on product re-design to create cost efficiencies and resolve product problems.

Subseries 4.1: General Records, 1969-1992

These records deal with general departmental business and include incoming and outgoing correspondence and general files kept by individual engineers. They also provide operational information such as source for production materials, work orders processing, and treatment of employee issues in the department.

Subseries 4.2: Laboratory Notebooks, 1972, 1984-1993

Engineers in the department kept these notebooks mainly for developing design ideas and working out the technical logistics of bringing the designs into production. The notebooks also served as evidential records for patent disputes. The engineers signed and dated the pages of their notebooks as proof of when ideas were conceptualized and who recorded them.

Subseries 4.3: Product Files, 1976-1993, undated

These records originally were organized by product number, but no index to the numbering system accompanied the records so files of like products were grouped together. The Micro-Go-Round, Oven-Aire, and Wok are the most thoroughly documented. The records include blueprints at various stages of the products development, work orders for research and development, outside quotations, invoices, quality control tests and guidelines, memoranda to and from other company offices about product development, and other types of operational materials. Most of these products had multiple versions, and evidence of ongoing testing and modification is seen in the records.

These records document some of the innovation that made Nordic Ware an important presence in the housewares industry. The Micro-Go-Round was a particularly revolutionary product at the time, and the records show how the company recognized a need for the product and did what was necessary to develop it, although it had little or no experience with microwave technology. Micro-Go-Round records also are found in Subseries 5 of this series. The Oven-Aire required extensive development efforts to bring to fruition. The idea behind this product was to make conventional ovens cook more evenly and operate like a convection oven. The records include photographs of the original working model, tests done in some of the engineers' home kitchens, and comparison photographs of foods cooked with and without the device. Though the product never took off in the market, the invention and development process is documented here from the perspective of the several parties who worked on it. To a much more limited degree, records for some of the other products -- like the Popgun Popcorn Popper and the Supremer Ice Creamer --demonstrate the design and development process. There is even information about packaging design for some of the products.

Subseries 4.4: New Product Ideas Files, 1976-1993

These records document Nordic Ware's efforts to identify and develop a stream of new products and to involve employees in that process. They include product ideas submitted from outside the firm but primarily relate to New Product Meetings at which employees shared their own ideas. The meetings often included voting for the best ideas and for those that would be most feasible to manufacture. Most of the files contain original artwork, usually brought to the meeting by the marketing department. They also include lists of product ideas and who submitted them, ballots for the voting on the best ideas, and notes taken at the meetings. Several files have memoranda to the employees encouraging submission of ideas outside the annual meeting cycle. Related materials are found in Series 3, Marketing and Sales Records, 1948-2004, Subseries 1, General and Department Records, 1967-1995.

Subseries 4.5: General Research and Development, 1976-1993

This subseries mainly contains files on the development of microwave cookware products and the Micro-Go-Round. Dr. T.K. Ishii, a leading researcher in microwave technologies from Marquette University, served as a consultant to Nordic Ware. He advised on technical problems and explained processes to the Nordic Ware engineers to enable them to develop products. Other materials deal with the application and certification process for Underwriters Laboratories, an independent organization that tested products and certified them as meeting its safety standards.

Subseries 4.6: Patent Materials, 1950-1994

Many records in this subseries deal with the patent application process. An outside legal firm submitted Nordic Ware's applications and negotiated with the Patent Office. The records include correspondence surrounding patent disputes and sworn affidavits by engineers submitted as proof of their work. Several reference files of non-Nordic Ware patents are in this subseries. Many were sent by the law office to Nordic Ware engineers to keep them current on new developments.

Subseries 4.7: Trade Associations, 1977-1994

These records reflect the participation of Engineering Department staff in trade associations, especially The Society of the Plastics Industry, Inc. Lloyd Keleny and several others were involved with the Microwave Oven Cookware Committee. The Society was concerned with the absence of standards for microwave ovens and the resulting problem that cookware used in these ovens was not always effective. The Committee gathered data and encouraged the microwave industry to recognize that consistency was needed. There also are files from the Frankfurt International Housewares Fair, 1994. Nordic Ware tried to build its presence internationally, and fairs such as this were opportunities to meet foreign manufacturers and distributors. They also enabled the company to see what was happening on a global level.

Series 5: Financial Records, 1948-1982

These records include financial information for Nordic Ware and other Dalquist interests, including Maid of Scandinavia Company, when it was still joined with Northland Aluminum Products, and the Minnesota Brand of Cookware. The intermixing of financial reports, invoices and receivables, petty cash receipts, and bank statements for the various enterprises demonstrates the close relationship of all of the beginning operations of the Dalquist family. There are many examples of consolidated financial information in the records including the balance sheets, combined financial reports, income statements, and the audit reports. Of particular interest is the accounting ledger (1949-1950) for Plastics for Industry, the Dalquist brothers' original company. It has handwritten entries and shows the company's simplified bookkeeping system. It also provides important financial data on the startup capital and the progress in the first year of business.

Reports created by the research firm Dunn and Bradstreet contain information submitted by the Dalquists to prove their credit worthiness to lenders. Several loan agreements document the company's practice of borrowing money on future earnings in order to meet operating expenses and finance innovation. Machinery owned by Nordic Ware is listed in several factory inventories. The firm also leased machinery instead of buying in order to save money. Inventory summaries (1950-1978) detail the numbers and value of the unsold product then on hand.

Though Nordic Ware stock was never traded publically, there was an employee shareholder plan that included profit sharing. Records in this subseries document the evolution and operation of the plan, including one employee's case for a public offering of the company stock. At some point Dave Dalquist did consider making the company public but decided to maintain private ownership. The emphasis on taking pride and ownership in the company was often repeated in memoranda that Dalquist wrote to employees about stock options. The records show that he was very conscious of morale and high standards of work within the company.

Series 6: Legal Records, 1962-1978

The bulk of these records deals with trademark issues, especially Nordic Ware's creation, licensing, and protection of the "Bundt" mark. Included are copies of correspondence with the law firms that handled applications to the Patent and Trademark Office and correspondence from that office. Correspondence and legal papers document licensing negotiations with Pillsbury and others. In several instances Nordic Ware took legal steps when the Bundt Pan trademark was being misused.

Series 7: Recipes and Cookbooks, 1966-2004, undated

This series is comprised of a large selection of cookbooks and recipe files maintained by Dotty Dalquist and reflect her active role in business activities. She did much of her cooking and experimenting in a test kitchen in her own home and was integral to the preparation of foods to be photographed in Nordic Ware products. These photographs demonstrated the use of the products and were included in the advertisements, catalogs, and product or recipe brochures.

Subseries 7.1: Dotty Dalquist Recipe Files, bulk 1950s-1970s, mainly undated

Dotty Dalquist kept recipes, product booklets, notes, and other materials to aid in the development of her own recipes. She organized much of the material by food type, but she also had several files for specific Nordic Ware products. The Bundt Pan was a major product, and the files on it reflect that. As Nordic Ware sought new ways to promote the use of its products, Dalquist's development of new and inventive recipes was a major part of that effort.

Subseries 7.2: Bundt Pan Cookbooks, 1966-2004

Nordic Ware published several books by Dotty Dalquist to promote use of the Bundt Pan. Pillsbury and other firms also published their own books. Pillsbury incorporated its products into the recipes to promote the dual product relationship between the Bundt Pan and the Pillsbury brand of cake mixes. These books were sold in stores and added as premiums to go along with the purchase of the other products.

Subseries 7.3: Other Recipe and Public Relations Materials, 1970-1996, undated

Recipe contests and a cookbook were among the efforts to involve employees with the Nordic Ware products and to generate new recipes and ideas. These files include photographs and entries and correspondence about these employee activities.

A file of correspondence, mainly to and from Dotty Dalquist, concerns problems consumers encountered using specific recipes that she had published. Consumers also wrote about recipes they had tried on their own and could not get satisfactory results with a Nordic Ware product. Dalquist's problem-solving efforts were an example of the personal customer service in which Nordic Ware took pride.

Series 8: Non-Nordic Ware Reference Materials, 1940-2001, undated

The materials in this series were used by Nordic Ware as reference resources. They have been organized into subseries by type.

Subseries 8.1: Sponsored Cookbooks, 1943-1996, undated

Dotty Dalquist collected cookbooks published by a wide range of manufacturers and trade organizations. The cookbooks are arranged in alphabetical order by the name of the sponsor. Many companies, such as Pillsbury and General Foods, put out these kinds of books to promote their own brands. This may have influenced Dalquist's creation of her own Bundt Pan cookbook.

Subseries 8.2: Product Guides (some with recipes), 1940-1992, undated

These product guides, for appliances and other items used in Dotty Dalquist's kitchen, include use instructions and, often, recipes. Nordic Ware often included recipes in the print materials packaged with its products and associated with its advertising.

Subseries 8.3: Home and Food Related Ephemera, 1950-1980, undated

These materials include booklets of general household hints, recipe cards published by various organizations, and information on food processes.

Subseries 8.4: Periodicals, 1967-2001

Several scrapbooks in this subseries contain clippings from various trade publications. Some focus on Nordic Ware and Northland Aluminum Products in articles or advertisements while others contain industry, including competitors', product advertisements. There are several issues of trade periodicals with Nordic Ware related stories. Trade press clippings also are found in Series 3, Marketing and Sales Records, 1948-2004, Subseries 3, Public Relations, 1948-1992.

Subseries 8.5: Newsletters, 1961, 1973-1987, undated

Most of these newsletters were for reference use with Nordic Ware's microwave cookware projects. With its extensive line of these microwave products, there was an active effort to stay up to date with the field. The firm also tried to find different kinds of foods and recipes that could be prepared using a microwave oven.

Series 9: Photographs, 1940s-2006, undated

This series consists of a wide range of photographic prints re-housed in archival sleeves and assembled into a single binder. The photographs are arranged roughly by image content and document the Dalquist family and employees; factory and offices scenes, including a series of black and white images by Mel Jacobsen, a commercial photographer; and product displays at trade shows and other locations. The photographs also include a few images of Nordic Ware products and of baked foods and black and white images of plastic molds created by Plastics for Industry. Most of the photographs are undated and many are unidentified. There is a View Master viewer with one viewing card containing photographs assembled for Nordic Ware's sixtieth anniversary in 2006. Series 2, David Dalquist Files, includes five photographs of foods baked in Bundt Pans. Series 3, Marketing and Sales Records, Subseries 1, General and Department Records, 1967-1995, has photographs of a factory outlet store and product displays.

Arrangement:

The collection is divided into nine series.

Series 1: Historical and Background Materials, 1940s-2006

Series 2: David Dalquist Files, 1963-1993

Series 3: Marketing and Sales Records, 1948-2004

Subseries 1, General and Department Records, 1967-1995

Subseries 2, Promotional and Trade Sales Materials, 1958-2004

Subseries 3, Public Relations, 1948-1992

Series 4: Engineering Department Records, 1950-1994

Subseries 1, General Records, 1969-1992

Subseries 2, Laboratory Notebooks, 1972, 1984-1993

Subseries 3, Product Files, 1976-1993, undated

Subseries 4, New Product Ideas Files, 1976-1993

Subseries 5, General Research and Development, 1950-1994

Subseries 6, Patent Materials, 1950-1994

Subseries 7, Trade Associations, 1977-1994

Series 5: Financial Records

Series 6: Legal records

Series 7: Recipes and Cookbooks

Subseries 1, Dotty Dalquist Recipe Files, 1950s-1970s, undated

Subseries 2, Bundt Pan Cookbooks, 1966-2004

Subseries 3, Other Recipe and Public Relations Materials, 1970-1996, undated

Series 8, Non-Nordic Ware Reference Materials

Subseries 1, Sponsored Cookbooks, 1943-1996, undated

Subseries 2, Product Guides (with some recipes), 1940-1992, undated

Subseries 3, Home and Food Related Ephemera, 1950-1980, undated

Subseries 4, Periodicals, 1967-2001

Subseries 5, Newsletters, 1961, 1973-1981, undated

Series 9: Photographs, 1940s-2006, undated

Biographical / Historical:

In 1946, the year he returned from Navy service in the Pacific, H. David (Dave) Dalquist (1918-2005) joined his brother Mark to launch a new manufacturing firm, Plastics for Industry, in Minneapolis. The two University of Minnesota graduates soon were making foundry patterns and industrial plastic products for area businesses, as well as aluminum consumer cookware. Among their earliest products were ebelskiver pans, krumkake irons, and rosette irons, essential kitchen tools for the area's large Scandinavian population. Their first employee, Donald Nygren, remained as head designer for many decades.

In 1950, the brothers bought Northland Aluminum Products, a small firm with a line of "Nordic Ware" products including griddles and steak platters. The same year, Dave Dalquist created a cast aluminum, fluted cake pan at the request of two local women, members of the Hadassah organization. The women sought to replicate a heavy mold used in Europe. Northland Aluminum registered the trademark "Bundt" for the new product and began to sell it to local department stores. (The women sold manufacturing "seconds" as a fund raiser for their group.) Mark Dalquist created a firm, Maid of Scandinavia, to market products by mail. It separated from Northland Aluminum in 1963. Over the years, Northland Aluminum increasingly used "Nordic Ware" to identify itself for marketing and public relations purposes.

Northland Aluminum created a subsidiary finishing and coating firm, Northland Color Anodizing Company, in 1962. In 1964, Northland became one of the first to license the use of Teflon from its inventor, DuPont, and non-stick products became an important part of the company's line. Northland also did coating work for many industries including medical, computer, and commercial food processing. For many years Northland also had a division to produce heads for video recording machines. Product sales reached $1,000,000 in 1964.

During the 1960s, Nordic Ware grew slowly, gradually increasing its product line to include specialty baking and cookware items and stove-top cookware. The company also expanded its production capacity and built its sales and marketing capabilities, including a national network of sales representatives working on commission. Dorothy Dalquist, Dave's wife, played a vital role in the company's history. She joined him at crucial annual sales conventions to demonstrate products, tested new products, and developed recipes for them in her home kitchen. Additionally, she represented the firm in public relations activities.

Although the Bundt Pan was only one of many Nordic Ware products, it became a national celebrity in 1966 when a Texas woman used it for her prize-winning Tunnel of Fudge Cake in the immensely popular Pillsbury Bake-Off Contest. In 1970, Nordic Ware licensed the Bundt trademark to Pillsbury for use with a line of cake mixes. Customers received a cake pan at a small additional price with the purchase of the packaged mix. Although this pan was spun of light aluminum, not cast like the original models, the Pillsbury promotion was very successful. In addition to the classic Bundt design, the company began producing special designs, including a cathedral, a castle, a rose, a heart, and, in 2006, a stadium shaped pan. The Bundt Pan continues to be the most popular cake pan in America, and the company estimates it has sold sixty million pans over the past six decades.

Despite the steady popularity of the Bundt Pan, Dalquist and his firm knew that the spike in Bundt Pan sales resulting from the Pillsbury promotion was temporary, and they continued their strategy of seeking new products to buoy overall sales revenues. In 1978 Nordic Ware developed a "new thermoset plastic molding technology to create an extensive line of cookware designed to work in both conventional and microware ovens." In these same years, as microwave oven use rapidly spread, Nordic Ware developed its second celebrity product. Designed by the company's own engineers, the Micro-Go-Round was promoted in print and television advertising and is still its most successful product. Since then, Nordic Ware has introduced a wide range of new products, some of them successful (for example, nonstick Barbecue Grill Cookware), others not (including a device to create convection currents in a baking oven and a bicentennial cake platter). Northland Aluminum holds at least twenty-five patents for its products.

Today David Dalquist (born 1949) -- son of founder "Dave Dalquist" and, like his father, an engineer -- heads Nordic Ware. He has been involved with the company for his entire working life with major executive responsibilities since the early 1980s. David Dalquist's mother, Dotty, is on the Board of Directors and serves as Corporate Secretary. David's three sisters—Corrine, Linda, and Susan—are also involved in the business. The firm employs between 200 and 400 people and continues, as a point of pride, to manufacture its products in the United States. The family has refused numerous buyout offers. Nordic Ware has managed to design and market products for the large, low price retailers, including Wal-Mart, and for the upscale, specialty gourmet market. Williams-Sonoma, a leader in the latter field, has exclusive sales for a small number of new Nordic Ware products each year.

For its sixtieth anniversary, Nordic Ware produced a company history, H. David Dalquist, The Nordic Ware Saga: An Entrepreneur's Legacy (Kirk House Publishers, Minneapolis, 2006). The volume provides edited recollections of "Dave," many family members, and other employees drawn from oral history interviews. This finding aid is based largely on that information, other historical sources within the collection, and visits to Nordic Ware offices by National Museum of American History staff members Paula Johnson and Nanci Edwards (June 2006) and Paula Johnson and John Fleckner (August 2006).

Related Materials:

The Division of Work and Industry holds thirty-six objects from Nordic Ware (Accession # 2007.0034), including Bundt Pans in a variety of shapes, foundry patterns and molds for Nordic Ware products, a wood panel display of products manufactured by Plastics for Industry, three versions of the Micro-Go-Round, and other kitchenware products.

Provenance:

This collection was donated by Dorothy M. Dalquist and H. David Dalquist in 2007.

Restrictions:

Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

Ethnic food industry  Search this

Cookery, American  Search this

Kitchen utensils  Search this

Aluminum  Search this

Kitchen utensil industry  Search this

Baked products  Search this

Bakery equipment and supplies industry  Search this

Baking pans  Search this

Baking  Search this

Genre/Form:

Correspondence -- 1950-2000

Photographs -- 2000-2010

Legal records

Catalogs

Correspondence -- 2000-2010

Financial records

Photographs -- 20th century

Cookbooks

Design drawings -- 1950-2000

Citation:

Nordic Ware Collection, 1942-2006, Archives Center, National Museum of American History.

Sponsor:

Processing of this collection made possible, in part, by a gift from Nordic Ware.

Identifier:

NMAH.AC.0980

See more items in:

Nordic Ware records

Archival Repository:

Archives Center, National Museum of American History

EDAN-URL:

ead_collection:sova-nmah-ac-0980

Collection Creator:

Smithsonian Institution  Search this

Computerworld Magazine.  Search this

Collection Source:

Computers, Information and Society, Division of (NMAH, SI).  Search this

Container:

Box 9 (Series 12)

Type:

Archival materials

Collection Restrictions:

Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.

Collection Rights:

Copyright held by donor and/or heirs. Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Reproduction permission from Archives Center: fees for commercial use.] .

Collection Citation:

The Computer World Smithsonian Awards, Archives Center, National Museum of American History

See more items in:

Computer World Smithsonian Awards

Computer World Smithsonian Awards / Series 12: Awards / 12.1: Business and Related Services

Archival Repository:

Archives Center, National Museum of American History

EDAN-URL:

ead_component:sova-nmah-ac-0425-ref3437

Collection Creator:

Damigella, Ann.  Search this

Damigella, Thomas  Search this

Extent:

16mm color composite optical track print, 918 feet

Container:

Box OF 583.17, Folder RV 583.17

Type:

Archival materials

Date:

c. 1960

Scope and Contents note:

Covering the Jubilee: arrivals, award ceremony, stage shows (guest star Edgar Bergen), paint-by-numbers flags of Ike and Mamie Eisenhower, speeches throughout (Glenn Bump, Pat Tahaney, Bill Redman, Mrs. America, Jack McCall, Tony Ponticelli, Fred Strahl, and others), presentation of sales prizes, games, mini rocket launch, fireworks.

Collection Restrictions:

Collection is open for research but the fils are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.

Collection Rights:

Most items have copyright and/or trademark restrictions. Tupperware films: Most duplication and use of films in commercial and non-commercial productions requires written permission from the Tupperware Corporation. See repository for details.

Collection Citation:

Ann and Thomas Damigella Collection, 1951-1997, Archives Center, National Museum of American History

See more items in:

Ann and Thomas Damigella Collection

Ann and Thomas Damigella Collection / Series 10: Moving Images / 10.1: Promotional/Motivational Films

Archival Repository:

Archives Center, National Museum of American History

EDAN-URL:

ead_component:sova-nmah-ac-0583-ref144

Collection Creator:

Damigella, Ann.  Search this

Damigella, Thomas  Search this

Extent:

16mm color composite optical track print, 1058 feet

Container:

Box OF 583.18, Folder RV 583.18

Type:

Archival materials

Date:

c. 1962

Scope and Contents note:

1961 Orlando Jubilee: speeches, music, indoor and outdoor events, fireworks.

Collection Restrictions:

Collection is open for research but the fils are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.

Collection Rights:

Most items have copyright and/or trademark restrictions. Tupperware films: Most duplication and use of films in commercial and non-commercial productions requires written permission from the Tupperware Corporation. See repository for details.

Collection Citation:

Ann and Thomas Damigella Collection, 1951-1997, Archives Center, National Museum of American History

See more items in:

Ann and Thomas Damigella Collection

Ann and Thomas Damigella Collection / Series 10: Moving Images / 10.1: Promotional/Motivational Films

Archival Repository:

Archives Center, National Museum of American History

EDAN-URL:

ead_component:sova-nmah-ac-0583-ref147

Collection Creator:

Damigella, Ann.  Search this

Damigella, Thomas  Search this

Extent:

16mm color composite optical track print, 1418 feet

Container:

Box OF 583.19, Folder RV 583.19

Type:

Archival materials

Date:

c. 1964

Scope and Contents note:

Documenting the Jubilee: awards, speeches, singers & entertainers (special guest stars include Anita Bryant), Wizard of Oz characters on stage, fireworks. Whole event interspersed with scenes (at home) of two women looking through magazine that covers the Jubilee. Full credits.

Collection Restrictions:

Collection is open for research but the fils are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.

Collection Rights:

Most items have copyright and/or trademark restrictions. Tupperware films: Most duplication and use of films in commercial and non-commercial productions requires written permission from the Tupperware Corporation. See repository for details.

Collection Citation:

Ann and Thomas Damigella Collection, 1951-1997, Archives Center, National Museum of American History

See more items in:

Ann and Thomas Damigella Collection

Ann and Thomas Damigella Collection / Series 10: Moving Images / 10.1: Promotional/Motivational Films

Archival Repository:

Archives Center, National Museum of American History

EDAN-URL:

ead_component:sova-nmah-ac-0583-ref150

Collection Creator:

Damigella, Ann.  Search this

Damigella, Thomas  Search this

Extent:

16mm color composite optical track print, 829 feet

Container:

Box OF 583.20, Folder RV 583.20

Type:

Archival materials

Date:

c. 1970

Scope and Contents note:

Documenting the Jubilee which had an Alice in Wonderland theme : arrival of guests, stage shows (with Alice in Wonderland characters), speeches, music and singers, fireworks.

Collection Restrictions:

Collection is open for research but the fils are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.

Collection Rights:

Most items have copyright and/or trademark restrictions. Tupperware films: Most duplication and use of films in commercial and non-commercial productions requires written permission from the Tupperware Corporation. See repository for details.

Collection Citation:

Ann and Thomas Damigella Collection, 1951-1997, Archives Center, National Museum of American History

See more items in:

Ann and Thomas Damigella Collection

Ann and Thomas Damigella Collection / Series 10: Moving Images / 10.1: Promotional/Motivational Films

Archival Repository:

Archives Center, National Museum of American History

EDAN-URL:

ead_component:sova-nmah-ac-0583-ref153

Collection Creator:

Damigella, Ann.  Search this

Damigella, Thomas  Search this

Extent:

16mm color composite optical track print, 778 feet

Container:

Box OF 583.23, Folder RV 583.23

Type:

Archival materials

Date:

c. 1980

Scope and Contents note:

Patterns and slogans at beginning of film, then Big Parade Jubilee: music, speeches, cheer leading.

Collection Restrictions:

Collection is open for research but the fils are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.

Collection Rights:

Most items have copyright and/or trademark restrictions. Tupperware films: Most duplication and use of films in commercial and non-commercial productions requires written permission from the Tupperware Corporation. See repository for details.

Collection Citation:

Ann and Thomas Damigella Collection, 1951-1997, Archives Center, National Museum of American History

See more items in:

Ann and Thomas Damigella Collection

Ann and Thomas Damigella Collection / Series 10: Moving Images / 10.1: Promotional/Motivational Films

Archival Repository:

Archives Center, National Museum of American History

EDAN-URL:

ead_component:sova-nmah-ac-0583-ref162

Collection Creator:

Damigella, Ann.  Search this

Damigella, Thomas  Search this

Container:

Box OV 583.31, Folder RV 583.31

Type:

Archival materials

Date:

c. 1980

Scope and Contents note:

Tupperware manager explains planning to new hostess recruit; another manager explains how to round up friends, plan mailing list. Video must be a copy; beginning is recorded over with speech and video is cut off at end.

Arrangement note:

½" videocassette, c. 32: 25 mins.

Collection Restrictions:

Collection is open for research but the fils are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.

Collection Rights:

Most items have copyright and/or trademark restrictions. Tupperware films: Most duplication and use of films in commercial and non-commercial productions requires written permission from the Tupperware Corporation. See repository for details.

Collection Citation:

Ann and Thomas Damigella Collection, 1951-1997, Archives Center, National Museum of American History

See more items in:

Ann and Thomas Damigella Collection

Ann and Thomas Damigella Collection / Series 10: Moving Images / 10.2: Training Films

Archival Repository:

Archives Center, National Museum of American History

EDAN-URL:

ead_component:sova-nmah-ac-0583-ref187

Collection Creator:

Damigella, Ann.  Search this

Damigella, Thomas  Search this

Extent:

1 Motion picture film

Container:

Box Master Video, Item AC05083-MV0039

Reel AC05083-OF0039

Type:

Archival materials

Moving Images

Motion picture films

Date:

circa 1958

Scope and Contents note:

Shows production of Tupperware, various factory shots, from design to product. Scenes in kitchen with woman using Tupperware. Discussion between Hamer Wilson, Gary MacDonald and Justin Dart [?]. Depiction of Tupperware event with speeches. Scene of Tupperware Home Party. Credits missing.

Digital reference copy in Smithsonian Institution Digital Asset Management System (DAMS).

Collection Restrictions:

Collection is open for research but the fils are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.

Collection Rights:

Most items have copyright and/or trademark restrictions. Tupperware films: Most duplication and use of films in commercial and non-commercial productions requires written permission from the Tupperware Corporation. See repository for details.

Collection Citation:

Ann and Thomas Damigella Collection, 1951-1997, Archives Center, National Museum of American History

See more items in:

Ann and Thomas Damigella Collection

Ann and Thomas Damigella Collection / Series 10: Moving Images / 10.3: Corporate Films

Archival Repository:

Archives Center, National Museum of American History

EDAN-URL:

ead_component:sova-nmah-ac-0583-ref212

Collection Creator:

Damigella, Ann.  Search this

Damigella, Thomas  Search this

Container:

Box OV 583.52, Folder RV 583.52

Type:

Archival materials

Date:

c. 1993

Scope and Contents note:

Tribute to the Damigellas. Introductory speech; film sequence showing newspaper clips, photos etc. of the Damigellas' past 46 years; speeches by the Damigellas and their family.

Arrangement note:

½" videocassette, c. 24:25 mins.

Collection Restrictions:

Collection is open for research but the fils are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.

Collection Rights:

Most items have copyright and/or trademark restrictions. Tupperware films: Most duplication and use of films in commercial and non-commercial productions requires written permission from the Tupperware Corporation. See repository for details.

Collection Citation:

Ann and Thomas Damigella Collection, 1951-1997, Archives Center, National Museum of American History

See more items in:

Ann and Thomas Damigella Collection

Ann and Thomas Damigella Collection / Series 10: Moving Images / 10.5: Home Movies

Archival Repository:

Archives Center, National Museum of American History

EDAN-URL:

ead_component:sova-nmah-ac-0583-ref253

Collection Creator:

Damigella, Ann.  Search this

Damigella, Thomas  Search this

Container:

Box OV 583.53, Folder RV 583.53

Type:

Archival materials

Date:

5/16/97

Scope and Contents note:

Celebration of Damigella's 50 years at Tupperware. Shows guests arriving, greeting, mingling; speeches during dinner.

Arrangement note:

½" videocassette, c. 2 hrs 17 mins.

Collection Restrictions:

Collection is open for research but the fils are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.

Collection Rights:

Most items have copyright and/or trademark restrictions. Tupperware films: Most duplication and use of films in commercial and non-commercial productions requires written permission from the Tupperware Corporation. See repository for details.

Collection Citation:

Ann and Thomas Damigella Collection, 1951-1997, Archives Center, National Museum of American History

See more items in:

Ann and Thomas Damigella Collection

Ann and Thomas Damigella Collection / Series 10: Moving Images / 10.5: Home Movies

Archival Repository:

Archives Center, National Museum of American History

EDAN-URL:

ead_component:sova-nmah-ac-0583-ref256

Collection Creator:

Northern States Power Company  Search this

Hooks, Benjamin, Dr.  Search this

Xcel Energy  Search this

Reddy Communications, Inc.  Search this

Reddy Kilowatt, Inc.  Search this

Gofman, John W.  Search this

Commoner, Barry, 1917-  Search this

Collins, Ashton B.  Search this

Type:

Archival materials

Date:

1942-1974, undated

Collection Restrictions:

Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.

Researchers must use reference copies of audio-visual materials. Reference copies are ½ inch VHS, audio cassette, or compact disc. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. There are no reference copies on VHS or DVD for the filmstrips, and the Archives Center does not have a filmstrip projector.

Technical Access: Titles on Beta Max video tape and all picture and audio elements for Original Film (OF) 913.7 cannot be viewed. Viewing the film and filmstrip portion of collection requires special appointment.

Collection Rights:

Collection items are available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions.

Collection Citation:

Reddy Kilowatt Records, 1926-1999, Archives Center, National Museum of American History

Identifier:

NMAH.AC.0913, Subseries 2.2

See more items in:

Reddy Kilowatt Records

Reddy Kilowatt Records / Series 2: Ashton Collins, Sr., Materials

Archival Repository:

Archives Center, National Museum of American History

EDAN-URL:

ead_component:sova-nmah-ac-0913-ref55

Collection Creator:

Northern States Power Company  Search this

Hooks, Benjamin, Dr.  Search this

Xcel Energy  Search this

Reddy Communications, Inc.  Search this

Reddy Kilowatt, Inc.  Search this

Gofman, John W.  Search this

Commoner, Barry, 1917-  Search this

Collins, Ashton B.  Search this

Container:

Box 2, Folder 14

Type:

Archival materials

Collection Restrictions:

Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.

Researchers must use reference copies of audio-visual materials. Reference copies are ½ inch VHS, audio cassette, or compact disc. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. There are no reference copies on VHS or DVD for the filmstrips, and the Archives Center does not have a filmstrip projector.

Technical Access: Titles on Beta Max video tape and all picture and audio elements for Original Film (OF) 913.7 cannot be viewed. Viewing the film and filmstrip portion of collection requires special appointment.

Collection Rights:

Collection items are available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions.

Collection Citation:

Reddy Kilowatt Records, 1926-1999, Archives Center, National Museum of American History

See more items in:

Reddy Kilowatt Records

Reddy Kilowatt Records / Series 2: Ashton Collins, Sr., Materials / 2.2: Speeches

Archival Repository:

Archives Center, National Museum of American History

EDAN-URL:

ead_component:sova-nmah-ac-0913-ref56

Collection Creator:

Northern States Power Company  Search this

Hooks, Benjamin, Dr.  Search this

Xcel Energy  Search this

Reddy Communications, Inc.  Search this

Reddy Kilowatt, Inc.  Search this

Gofman, John W.  Search this

Commoner, Barry, 1917-  Search this

Collins, Ashton B.  Search this

Container:

Box 2, Folder 15

Type:

Archival materials

Collection Restrictions:

Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.

Researchers must use reference copies of audio-visual materials. Reference copies are ½ inch VHS, audio cassette, or compact disc. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. There are no reference copies on VHS or DVD for the filmstrips, and the Archives Center does not have a filmstrip projector.

Technical Access: Titles on Beta Max video tape and all picture and audio elements for Original Film (OF) 913.7 cannot be viewed. Viewing the film and filmstrip portion of collection requires special appointment.

Collection Rights:

Collection items are available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions.

Collection Citation:

Reddy Kilowatt Records, 1926-1999, Archives Center, National Museum of American History

See more items in:

Reddy Kilowatt Records

Reddy Kilowatt Records / Series 2: Ashton Collins, Sr., Materials / 2.2: Speeches

Archival Repository:

Archives Center, National Museum of American History

EDAN-URL:

ead_component:sova-nmah-ac-0913-ref57

Collection Creator:

Northern States Power Company  Search this

Hooks, Benjamin, Dr.  Search this

Xcel Energy  Search this

Reddy Communications, Inc.  Search this

Reddy Kilowatt, Inc.  Search this

Gofman, John W.  Search this

Commoner, Barry, 1917-  Search this

Collins, Ashton B.  Search this

Container:

Box 2, Folder 16

Type:

Archival materials

Collection Restrictions:

Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.

Researchers must use reference copies of audio-visual materials. Reference copies are ½ inch VHS, audio cassette, or compact disc. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. There are no reference copies on VHS or DVD for the filmstrips, and the Archives Center does not have a filmstrip projector.

Technical Access: Titles on Beta Max video tape and all picture and audio elements for Original Film (OF) 913.7 cannot be viewed. Viewing the film and filmstrip portion of collection requires special appointment.

Collection Rights:

Collection items are available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions.

Collection Citation:

Reddy Kilowatt Records, 1926-1999, Archives Center, National Museum of American History

See more items in:

Reddy Kilowatt Records

Reddy Kilowatt Records / Series 2: Ashton Collins, Sr., Materials / 2.2: Speeches

Archival Repository:

Archives Center, National Museum of American History

EDAN-URL:

ead_component:sova-nmah-ac-0913-ref58

Collection Creator:

Northern States Power Company  Search this

Hooks, Benjamin, Dr.  Search this

Xcel Energy  Search this

Reddy Communications, Inc.  Search this

Reddy Kilowatt, Inc.  Search this

Gofman, John W.  Search this

Commoner, Barry, 1917-  Search this

Collins, Ashton B.  Search this

Container:

Box 2, Folder 17

Type:

Archival materials

Collection Restrictions:

Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.

Researchers must use reference copies of audio-visual materials. Reference copies are ½ inch VHS, audio cassette, or compact disc. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. There are no reference copies on VHS or DVD for the filmstrips, and the Archives Center does not have a filmstrip projector.

Technical Access: Titles on Beta Max video tape and all picture and audio elements for Original Film (OF) 913.7 cannot be viewed. Viewing the film and filmstrip portion of collection requires special appointment.

Collection Rights:

Collection items are available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions.

Collection Citation:

Reddy Kilowatt Records, 1926-1999, Archives Center, National Museum of American History

See more items in:

Reddy Kilowatt Records

Reddy Kilowatt Records / Series 2: Ashton Collins, Sr., Materials / 2.2: Speeches

Archival Repository:

Archives Center, National Museum of American History

EDAN-URL:

ead_component:sova-nmah-ac-0913-ref59

Collection Creator:

Northern States Power Company  Search this

Hooks, Benjamin, Dr.  Search this

Xcel Energy  Search this

Reddy Communications, Inc.  Search this

Reddy Kilowatt, Inc.  Search this

Gofman, John W.  Search this

Commoner, Barry, 1917-  Search this

Collins, Ashton B.  Search this

Container:

Box 2, Folder 18

Type:

Archival materials

Collection Restrictions:

Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.

Researchers must use reference copies of audio-visual materials. Reference copies are ½ inch VHS, audio cassette, or compact disc. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. There are no reference copies on VHS or DVD for the filmstrips, and the Archives Center does not have a filmstrip projector.

Technical Access: Titles on Beta Max video tape and all picture and audio elements for Original Film (OF) 913.7 cannot be viewed. Viewing the film and filmstrip portion of collection requires special appointment.

Collection Rights:

Collection items are available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions.

Collection Citation:

Reddy Kilowatt Records, 1926-1999, Archives Center, National Museum of American History

See more items in:

Reddy Kilowatt Records

Reddy Kilowatt Records / Series 2: Ashton Collins, Sr., Materials / 2.2: Speeches

Archival Repository:

Archives Center, National Museum of American History

EDAN-URL:

ead_component:sova-nmah-ac-0913-ref60