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Nike Advertising Oral History and Documentation Collection

Interviewer:
Center for Advertising History, Archives Center  Search this
Ellsworth, Scott, Dr.  Search this
Creator:
Nike, Inc.  Search this
Names:
Adidas  Search this
Asics  Search this
Nike, Inc.  Search this
Wieden & Kennedy  Search this
Interviewee:
Onitsuka  Search this
Bedbury, Scott  Search this
Bowerman, William  Search this
Brown, John A.  Search this
Champ, Janet  Search this
Clarke, Tom  Search this
Clow, Lee  Search this
Conlon, Jerry  Search this
Davenport, Bill  Search this
Dolan, Liz  Search this
Donohue, Richard  Search this
Farris, Nelson  Search this
Hale, Cindy  Search this
Hoffman, Susan  Search this
Jackson, Bo  Search this
Jaqua, John  Search this
Johnson, Jeff  Search this
Kitami, Shoji  Search this
Knight, Phillip  Search this
McConnell, Pam  Search this
Moore, Charlotte  Search this
Moore, Kenny  Search this
Moore, Peter  Search this
Onitsuka, Kimachiro  Search this
Parker, Mark  Search this
Riswold, Jim  Search this
Robinson, Charles  Search this
Sakaguchi, Tokio  Search this
Stobie, Patsy Mest  Search this
Strasser, Robert (marketing executive)  Search this
Thomashow, Mark  Search this
Wieden, Dan  Search this
Extent:
12 Cubic feet (25 boxes)
Type:
Collection descriptions
Archival materials
Oral history
Videotapes
Tear sheets
Clippings
Audiotapes
Fliers (printed matter)
Advertising fliers
Commercials
Interviews
Place:
Beaverton (Or.)
Portland (Oregon)
Date:
1958 - 1992
Summary:
The Nike Advertising Oral History and Documentation Collection is the result of a two-year study of advertising of Nike athletic shoes. The effort was supported in part by a grant from Nike, Inc. Thirty-one oral history interviews were conducted with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents, in print and electronic media, the history and development of the company and its advertising campaigns.
Scope and Contents:
This collection consists of thirty-one oral history interviews conducted by historian Scott Ellsworth with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy and related materials collected by the Center for Advertising History staff. There are audiocassettes (original and reference), 1/4" open reel audiotape (master), 3/4" videotapes, and VHS videotapes.
Arrangement:
The collection is rganized into seven series.

Series 1, Research Files, 1979-1992

Subseries 1.1, Materials Compiled by the Center for Advertising History, 1979-1992

Subseries 1.2, Material Compiled by Nike, 1982-1992

Series 2, Interviewee Files, 1990-1992

Series 3, Oral History Interviews, 1990-1992

Subseries 3.1, Original Audiotapes (audio cassette), 1990-1992

Subseries 3.2, Researcher copies (audio cassette), 1990-1992

Subseries 3.3, Preservation masters (1/4 inch audiotape), 1990-1992

Series 4, Television Commercials, 1977-1990 and undated

Subseries 4.1, Master Copies, 1977-1990 and undated

Subseries 4.2, Researcher copies, 1977-1990 and undated

Series 5, Print Advertisements, 1985-1993

Subseries 5.1, Ad Slicks, 1985-1993

Subseries 5.2, Slides, 1989 and undated

Series 6, Trade Catalogues and Photographs, 1958-1982

Series 7, Administrative Files, 1982-1990
Biographical / Historical:
The Nike Advertising Oral History and Documentation Collection is the result of a two-year study of advertising of Nike athletic shoes. The effort was supported in part by a grant from Nike, Inc. Thirty-one oral history interviews were conducted with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents, in print and electronic media, the history and development of the company and its advertising campaigns.

The consistently high quality of this advertising, its award-winning artistic and creative innovations, and its contribution to the fitness movement in America combine to make this a significant chapter in the history of contemporary American advertising.

One aim of the project was to record the process of decision-making in the creation of successful ad campaigns, a process not often documented in the surviving records. Topics addressed in the oral history interviews include the origins of Nike and Nike advertising, the relationship between corporate culture and advertising, the place of advertising in overall marketing strategy, the development of brand image and identity, the nature of the creative process in producing effective advertising images, the use of athletes as endorsers, and Nikes's impact on the popular culture. Well-known campaigns are examined in depth, including Nikes's, use of the Beatles tune "Revolution", the "I Love L.A Spots" produced in conjunction with the 1984 Olympics, the controversial billboards campaign, the award-winning "Bo Knows" spots, and a series of commercials directed by African-American filmmaker Spike Lee. The collection is also a rich source of visual imagery for researchers interested in the portrayal of athletes, women and African-Americans.
Related Materials:
Materials in the Archives Center

Alka-Seltzer Documentation and Oral History Collection, 1953-1986 (AC0184)

N. W. Ayer Advertising Agency Records, 1849-1851, 1869-1996 (AC0059)

Campbell Soup Advertising Oral History and Documentation Project, 1904-1989 (AC0367)

Cover Girl Make-Up Advertising Oral History and Documentation Project, 1959-1990 (AC04374)

Federal Express Oral History and Documentation Project Collection, 1972-1987 (AC0306)

Caroline R. Jones Collection, circa 1942-1996 (AC0552)

Marlboro Oral History and Documentation Project, circa 1926-1986 (AC0198)

Pepsi Generation Oral History and Documentation Collection, 1938-1986 (AC0092)

Rob and Julie Strasser Collection, 1970-1990 (AC0525)
Provenance:
The collection was donated by Nike, Inc. in 1991 and 1992.
Restrictions:
Collection is open for research but the master (preservation) tapes are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women in the advertising industry  Search this
Sports for women  Search this
Sports  Search this
Women in advertising  Search this
Television advertising  Search this
Signs and signboards -- 1970-2000  Search this
Slogans  Search this
Marketing  Search this
Music in advertising  Search this
Commercial art  Search this
Endorsements in advertising  Search this
Broadcast advertising  Search this
Business -- History  Search this
Basketball  Search this
advertising -- History  Search this
Track and field  Search this
Copy writers  Search this
Athletes  Search this
Shoes -- 1970-2000  Search this
Motion picture producers and directors  Search this
African American athletes  Search this
Running -- 1970-2000  Search this
Running shoes -- 1970-2000  Search this
Athletic shoes -- 1970-2000  Search this
Shoe industry -- 1970-2000  Search this
Genre/Form:
Oral history
Videotapes
Tear sheets
Clippings
Audiotapes
Fliers (printed matter)
Advertising fliers
Commercials
Interviews -- 1970-1990
Citation:
Nike Advertising Oral History and Documentation Collection, 1958-1992, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0448
See more items in:
Nike Advertising Oral History and Documentation Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep82f2adbe0-ae8f-4849-bac5-19e0e1848c55
EDAN-URL:
ead_collection:sova-nmah-ac-0448
Online Media:

Saul Nesbitt Papers

Creator:
Nesbitt, Saul, 1920-1993  Search this
Names:
Archway Cookies, Inc.  Search this
Borden's Farm Products Co. of Illinois  Search this
Campbell Soup Company  Search this
Cooper-Hewitt Design Archive  Search this
Eastman Kodak Company  Search this
Florists' Telegraph Delivery Association  Search this
Franco American Food Co.  Search this
Lever Brothers and Unilever, ltd.  Search this
National Distillers and Chemical Corporation  Search this
Nesbitt Associates, Ltd.  Search this
P. Ballantine & Sons  Search this
Philip Morris Incorporated  Search this
Revlon, Inc.  Search this
Schick (Firm)  Search this
Scott Paper Company  Search this
Seagram Company  Search this
Collector:
Cooper-Hewitt Design Archive  Search this
Extent:
3.5 Cubic feet (11 boxes)
Type:
Collection descriptions
Archival materials
Slides
Sketches
Transparencies
Press releases
Correspondence
Photographs
Media lists
Blueprints
Drawings
Clippings
Client lists
Date:
1951-1984
Scope and Contents:
Background and biographical information consists of Nesbitt's resume, an artist/designer statement, list of clients and accomplishments of Nesbitt Associates, Ltd., press releases, articles, and photographs of the designer.,The materials in this collection document Nesbitt's work from 1951 through 1984.
The records of the office of public relations cover the years 1955-1963 and include press releases and clippings describing some Nesbitt's products, his theories on consumer motivation, and the results of his surveys, as well as correspondence with members of the press. General office correspondence is boxed separately.
Color slides, color and black & white transparencies, and black & white photographs of most of Nesbitt's designs for packaging from 1951-1981 are included. Oversized materials include books jackets and booklets designed by Nesbitt, as well as some renderings for packaging designs done in color.
Three samples of fitted presentation boxes designed by Nesbitt are included, as well as a prototype for a design award for Parsons School of Design in New York, and two "Multiplication" cubes commissioned by the Museum of Modern Art in New York.
Arrangement:
This collection has been reboxed in archivally-sound containers, but the materials have only been partially processed and arranged. Record groups include: 1) Backgound and Biographical Information; 2) Records of the Public Relations Office, 1955-1963; 3) Correspondence; 4) Slides, Transparencies, and Photographs; 5) Oversized Materials; and 6) Samples.
Biographical / Historical:
Packaging, industrial, and graphic designer. Born in New York City, August 10, 1920. Nesbitt was a student of sculptor Chaim Gross and studied art at many New York institutions including: Art Students League; New York University; Columbia University; Pratt Institute of Art; and the New School.

He served in the U.S. Army from 1942 to 1945 where he worked as a cartographer and as the head of the visual aid section in a military intelligence training center. In 1945, he joined the staff of Harper's Bazaar magazine where he was an illustrator assisting art director Alexey Brodovich. In 1946, Nesbitt was hired by the industrial design studio of Raymond Loewy as a handletterer and packaging designer.

He worked with Lippincott Industrial Design from 1948 to 1951. Nesbitt opened his own design studio, Nesbitt Associates, Ltd. in 1951. The firm specialized in package design, trademarks, and corporate identities. Some of his most recognizable designs were for the label for Campbell's Soup and the Florists' Telegraph Delivery (F.T.D.) Winged Mercury 'Interflora' figure, still used today. Nesbitt's other clients included: Franco American; Revlon; Ballantine Beer; Borden; Champion spark plugs; Kodak; Philip Morris cigarettes; Schick razors; and Archway cookies. In addition, Nesbitt developed the "Karry Kit" for Ballantine Beer which came to be widely used and known as the six pack.

Nesbitt was known for his revealing studies and surveys of the buying needs and preferences of the "average American housewife" and consumers in general. His opinions on what he referred to as "underpackaging" were widely publicized in professional magazines and journals. In 1984, Nesbitt retired from the design field and went to California to resume his career as a sculptor until his death in 1993.
Related Materials:
Materials in the Archives Center

NMAH.AC.0367 Campbell Soup Advertising Oral History and Documentation Project

NMAH.AC.0552 Caroline R. Jones Papers

NMAH.AC.0060 Warshaw Collection of Business Americana

NMAH.AC.0939 Revlon, Incorporated Advertising Collection

NMAH.AC.0561 Albert W. Hampson Commercial Artwork Collection

Materials at the Smithsonian Institution

Archives of American Art, Esta Nesbitt Papers, circa 1942-1981

Smithsonian Institution Archives, Archives Collection Management Records, 1989-2006
Provenance:
Collection donated by the designer's wife, Mrs. Saul Nesbitt, in 1994.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Occupation:
Industrial designers  Search this
Packaging designers  Search this
Graphic designers  Search this
Topic:
Consumers -- Research  Search this
Consumers' preferences -- United States  Search this
Housewives as consumers  Search this
Labels -- Design  Search this
Corporate image -- Design  Search this
Logos (Symbols) -- Design  Search this
Graphic arts -- United States  Search this
Design, Industrial -- United States  Search this
Packaging -- Design  Search this
Genre/Form:
Slides
Sketches
Transparencies
Press releases
Correspondence
Photographs -- 20th century
Media lists
Blueprints
Drawings
Clippings
Client lists
Citation:
Saul Nesbitt Papers, 1951-1984, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1275
See more items in:
Saul Nesbitt Papers
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep857e2f039-d3d5-4307-a474-a5e5072e4e74
EDAN-URL:
ead_collection:sova-nmah-ac-1275

Newspaper clippings

Collection Creator:
Ya-Ching, Lee  Search this
Container:
Box 12, Folder 3
Type:
Archival materials
Text
Date:
1942
Collection Restrictions:
No restrictions on access.
Collection Rights:
Material is subject to Smithsonian Terms of Use. Should you wish to use NASM material in any medium, please submit an Application for Permission to Reproduce NASM Material, available at Permissions Requests.
Collection Citation:
Lee Ya-Ching Papers, NASM.2008.0009, National Air and Space Museum, Smithsonian Institution.
See more items in:
Lee Ya-Ching Papers
Lee Ya-Ching Papers / Series 2: Professional
Archival Repository:
National Air and Space Museum Archives
GUID:
https://n2t.net/ark:/65665/pg29e88526f-9151-49c1-b55b-04e5f0f91295
EDAN-URL:
ead_component:sova-nasm-2008-0009-ref117
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Delegate

Published by:
MelPat Associates, American, 1965 - 1986  Search this
Created by:
C. Melvin Patrick, American, died 1985  Search this
Subject of:
Sen. Edward Brooke, American, born 1919  Search this
Morris Brown College, American, founded 1881  Search this
Interracial Council for Business Opportunity, American, founded 1963  Search this
Opportunities Industrialization Center of America, Inc., American, founded 1964  Search this
Hubert Horatio Humphrey Jr., American, 1911 - 1978  Search this
General Daniel James Jr., American, 1920 - 1978  Search this
Roy Wilkins, American, 1901 - 1981  Search this
Rufus B. Shorter, American  Search this
National Association of Black Social Workers, American, founded 1968  Search this
National Association of Market Developers, American, founded 1953  Search this
National Medical Association, American, founded 1895  Search this
Ancient and Accepted Scottish Rite of Freemasonry  Search this
Prince Hall Freemasonry, founded 1784  Search this
Howard University, American, founded 1867  Search this
National Newspaper Publishers Association, American, founded 1827  Search this
Young Men's Christian Association (YMCA), International, founded 1844  Search this
Avon, founded 1886  Search this
Lambda Kappa Mu Sorority, Inc., American, founded 1937  Search this
National Association for the Advancement of Colored People, American, founded 1909  Search this
The Links, Incorporated, American, founded 1946  Search this
National United Church Ushers Association of America, Inc., American, founded 1919  Search this
National Medical Association, American, founded 1895  Search this
National Dental Association, American, founded 1913  Search this
Sigma Gamma Rho Sorority, Inc., founded 1922  Search this
Phi Beta Sigma Fraternity, American, founded 1914  Search this
National Urban League, American, founded 1910  Search this
Iota Phi Lambda Sorority, Inc., American, founded 1929  Search this
Alpha Kappa Alpha Sorority, Incorporated, founded 1908  Search this
Zeta Phi Beta Sorority, American, founded 1920  Search this
Alpha Phi Alpha Fraternity, Inc., American, founded 1906  Search this
Eta Phi Beta Sorority, Inc., American, founded 1943  Search this
National Association of University Women, American, founded 1910  Search this
National Association of Market Developers, American, founded 1953  Search this
Chi Eta Phi Sorority, Inc., American, founded 1932  Search this
American Bridge Association, American, founded 1932  Search this
Arthur Ashe Jr., American, 1943 - 1993  Search this
The Salvation Army, American, founded 1865  Search this
National Dental Association, American, founded 1913  Search this
Shriners International, American, founded 1870  Search this
Sammy Davis Jr., American, 1925 - 1990  Search this
Congressional Black Caucus, American, founded 1971  Search this
Rev. Martin Luther King Sr, American, 1899 - 1984  Search this
Improved Benevolent and Protective Order of the Elks of the World, American, founded 1898  Search this
Southern Christian Leadership Conference, American, founded 1957  Search this
National Urban League Guild, American, founded 1946  Search this
Association for the Study of African American Life and History, American, founded 1915  Search this
369th Veterans Association, American  Search this
Prince Hall Freemasonry, founded 1784  Search this
One Hundred Black Men, Inc., American, founded 1963  Search this
Phi Beta Sigma Fraternity, American, founded 1914  Search this
Medium:
ink on paper
Dimensions:
H x W x D: 10 13/16 × 8 7/16 × 7/16 in. (27.5 × 21.4 × 1.1 cm)
Type:
magazines (periodicals)
Place made:
Harlem, New York City, New York, United States, North and Central America
Place depicted:
California, United States, North and Central America
Houston, Texas, United States, North and Central America
Minneapolis, Hennepin County, Minnesota, United States, North and Central America
Detroit, Wayne County, Michigan, United States, North and Central America
Chicago, Cook County, Illinois, United States, North and Central America
Washington, District of Columbia, United States, North and Central America
Jamaica, Caribbean, North and Central America
Barbados, Caribbean, North and Central America
Martha's Vineyard, Oak Bluffs, Dukes County, Massachusetts, United States, North and Central America
West Africa, Africa
Date:
1978
Topic:
African American  Search this
Advertising  Search this
Associations and institutions  Search this
Black Enterprise  Search this
Black Press  Search this
Business  Search this
Communities  Search this
Fraternal organizations  Search this
Fraternities  Search this
Government  Search this
HBCUs (Historically Black Colleges and Universities)  Search this
Journalism  Search this
Labor  Search this
Mass media  Search this
Men  Search this
Political organizations  Search this
Politics  Search this
Professional organizations  Search this
Religion  Search this
Social life and customs  Search this
Sororities  Search this
Travel  Search this
U.S. History, 1969-2001  Search this
Urban life  Search this
Women  Search this
Women's organizations  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely
Object number:
2012.167.12
Restrictions & Rights:
Public domain
See more items in:
National Museum of African American History and Culture Collection
Classification:
Documents and Published Materials-Published Works
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd5e8bb6cbd-99b9-4ce0-8851-3b3bef3dd0e8
EDAN-URL:
edanmdm:nmaahc_2012.167.12
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Delegate

Published by:
MelPat Associates, American, 1965 - 1986  Search this
Created by:
C. Melvin Patrick, American, died 1985  Search this
Subject of:
WLIB, American, founded 1941  Search this
National Association for Equal Opportunity in Higher Education, American, founded 1969  Search this
American Bridge Association, American, founded 1932  Search this
National Association of Black Social Workers, American, founded 1968  Search this
Interracial Council for Business Opportunity, American, founded 1963  Search this
One Hundred Black Men, Inc., American, founded 1963  Search this
National Association of Market Developers, American, founded 1953  Search this
Vulcan Society, American, founded 1940  Search this
National Urban League, American, founded 1910  Search this
Opportunities Industrialization Center of America, Inc., American, founded 1964  Search this
Prince Hall Freemasonry, founded 1784  Search this
National Urban Coalition, American, founded 1967  Search this
National Newspaper Publishers Association, American, founded 1827  Search this
Top Ladies of Distinction, Inc., American, founded 1964  Search this
The Links, Incorporated, American, founded 1946  Search this
National Association for the Advancement of Colored People, American, founded 1909  Search this
Lambda Kappa Mu Sorority, Inc., American, founded 1937  Search this
Carats, Inc., American, founded 1959  Search this
Chi Eta Phi Sorority, Inc., American, founded 1932  Search this
National Medical Association, American, founded 1895  Search this
National United Church Ushers Association of America, Inc., American, founded 1919  Search this
Vernon Jordan, American, born 1935  Search this
Alpha Phi Alpha Fraternity, Inc., American, founded 1906  Search this
Phi Beta Sigma Fraternity, American, founded 1914  Search this
Zeta Phi Beta Sorority, American, founded 1920  Search this
National Dental Association, American, founded 1913  Search this
National Funeral Directors and Morticians Association, Inc., American, founded 1924  Search this
Delta Sigma Theta Sorority, American, founded 1913  Search this
Connectional Lay Council, American, founded 1948  Search this
Chi Delta Mu Fraternity, Inc., American, founded 1913  Search this
Shriners International, American, founded 1870  Search this
Daughters of Isis, American, founded 1910  Search this
Iota Phi Lambda Sorority, Inc., American, founded 1929  Search this
National Association of Negro Business and Professional Women's Clubs, Inc., American, founded 1935  Search this
Congressional Black Caucus, American, founded 1971  Search this
Morehouse Alumni Association, American, founded 1900  Search this
Morris Brown College, American, founded 1881  Search this
Dr. Ralph Bunche, American, 1903 - 1971  Search this
Lionel Hampton, American, 1908 - 2002  Search this
National Urban League Guild, American, founded 1946  Search this
Young Men's Christian Association (YMCA), International, founded 1844  Search this
Alliance for Women in Media, American, founded 1951  Search this
Eleanor Holmes Norton, American, born 1937  Search this
Vernon Jordan, American, born 1935  Search this
Medium:
ink on paper
Dimensions:
H x W x D: 10 13/16 × 8 7/16 × 1/2 in. (27.5 × 21.4 × 1.3 cm)
Type:
magazines (periodicals)
Place made:
Harlem, New York City, New York, United States, North and Central America
Place depicted:
Atlanta, Fulton County, Georgia, United States, North and Central America
Martha's Vineyard, Oak Bluffs, Dukes County, Massachusetts, United States, North and Central America
Date:
1981
Topic:
African American  Search this
Advertising  Search this
Associations and institutions  Search this
Black Press  Search this
Business  Search this
Communities  Search this
Fraternal organizations  Search this
Fraternities  Search this
Government  Search this
HBCUs (Historically Black Colleges and Universities)  Search this
Journalism  Search this
Labor  Search this
Mass media  Search this
Men  Search this
Political organizations  Search this
Politics  Search this
Professional organizations  Search this
Religion  Search this
Social life and customs  Search this
Sororities  Search this
U.S. History, 1969-2001  Search this
Urban life  Search this
Women  Search this
Women's organizations  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely
Object number:
2012.167.15
Restrictions & Rights:
Public domain
See more items in:
National Museum of African American History and Culture Collection
Classification:
Documents and Published Materials-Published Works
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd5af48a13c-8c71-4105-9526-479c0bc3bb3e
EDAN-URL:
edanmdm:nmaahc_2012.167.15
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Warhol, Andy

Collection Creator:
Stable Gallery  Search this
Container:
Box 2, Folder 32
Type:
Archival materials
Date:
1962-1997
Collection Restrictions:
Use of original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center. Contact Reference Services for more information. Use of archival audiovisual recordings with no duplicate access copy requires advance notice.
Collection Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Collection Citation:
Stable Gallery records, 1916-1999, bulk 1953-1970. Archives of American Art, Smithsonian Institution.
See more items in:
Stable Gallery records
Stable Gallery records / Series 2: Artist Files
Archival Repository:
Archives of American Art
GUID:
https://n2t.net/ark:/65665/mw9fba0ca40-6091-414c-a435-0717644b845f
EDAN-URL:
ead_component:sova-aaa-stabgall-ref68

Warshaw Collection of Business Americana Subject Categories: Food

Creator:
Warshaw, Isadore, 1900-1969  Search this
Extent:
14.46 Cubic feet (consisting of 30.5 boxes, 1 folder, 11 oversize folders, 1 map case folder, 1 flat box (partial).)
Type:
Collection descriptions
Archival materials
Business ephemera
Ephemera
Recipes
Date:
circa 1795-1970
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Food forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
This material consists primarily of advertising cards, bills/receipts, printed advertisements, catalogues, price lists, business cards, circulars, scattered correspondence on letterhead stationery, import/export documents, fruit crate and other types of labels, publications of various types and pamphlets and books from companies involved in the food industry. These businesses include manufacturers, distributors and wholesalers of food and food products, growers, commission merchants, importers and stores selling food either exclusively, as in grocery stores or food emporiums, or together with other products in general stores. The bulk of the material consists of bills and receipts and trade cards.

The large collection of fruit crate labels consists of three boxes, primarily from growers of apples and pears in the Pacific Northwest. The images on these labels range from caricatures, primarily of Indians, to lush images of the fruits being sold. There are numerous pictures depicting or related to the names of the growers or the brand name being used, such as Mountain Brand, Pyramid Brand, Eskimo Brand, a wren for F.O. Renn or a strongman for E.C. Sampson. Some of the more common images in addition to the Indians and fruit include cowboys, children, flowers, birds and river and mountain views. Several of the images and/or brand names appear on the labels of more than one company.

There are a number of publications included in the materials. There are magazines and journals, both for the trade and for the general public. There are books published about a particular type of food, often by a manufacturer or distributor of that food. There are also histories of some of the companies, usually written by or for the company. Also, in this category, are catalogs of large metropolitan food stores such as S.S. Pierce of Boston, the Joseph R. Peebles' Sons Co. of Cincinnati, Ohio, and Park & Tilford and Francis H. Leggett, both of New York.

Materials in boxes one through eighteen are organized alphabetically by name of company. All materials relating to a particular company, with the exception of import/export documents, publications (if that is the only material) and fruit crate labels, are included with the company related materials.

Boxes eighteen through twenty-one contain the fruit crate labels. These are arranged alphabetically by company. The first folder of each letter contains labels of companies for which there is only one label. The last folder contains labels with no company name. Box twenty-two contains other food labels which are primarily from cans and jars. They are arranged alphabetically, first by type of product such as corn and corn products, ketchup, pasta and peaches, then alphabetically by company for companies with a large number of labels and lastly a folder containing labels with no company name. The labels in the product folders are arranged within the folder first alphabetically by company followed by labels with no company name.

Boxes twenty-three through twenty-seven contain import/export documents. These are also arranged alphabetically by company in the same manner as the fruit crate labels. The import/export documents are primarily from the Port of Philadelphia. The documents cover goods coming into the port on sailing ships and, starting in the 1870's, steam ships and leaving the port on rail and river conveyances. The products were imported from such places as Cuba, Antigua, Trinidad, England, Italy, Germany and Singapore and included cocoanuts, pineapples, dried fruit and nuts, macaroni, cheese, sausages, cooked meats, pickled fish, spices and coffee and tea.

Box twenty-eight contains magazines and periodicals. Some of the publications include What to Eat from 1896 and 1899, The Dietetic Gazette from 1889, Culinary Review from 1943 and Wholesale Grocer. This box also contains correspondence and order forms relating to magazines and periodicals.

Box twenty-nine contains miscellaneous food publications. These are such things as account books, articles from other publications, publications on diet and infants and children and newsletters. Box thirty contains food related publications that are published by or about specific companies for which there is no other material. Box thirty also contains material relating to food equipment and manufacturing. This is arranged initially by company and then contains folders on canning and preserving and patents. The equipment manufactured includes such things as evaporators, sorters and washers.

Box thirty-one consists of publications about specific types of food and general works. The food types include publications about such foods as asparagus, milk and rice. These folders are arranged alphabetically by food type. General works consists of material which is not, or cannot be, related to a specific company or do not fit into one of the major categories set forth above. These are: general images which are not labels, advertising cards, correspondence, food instructions, legislation, miscellaneous price lists, railroad receipts and claims, recipes, shipping and tax stamps.
Arrangement:
Food is arranged in nine subseries:

Manufacturers and Distributors of Food and Food Products

Labels

Import/Export Documents

Magazines and Periodicals

Menus

Publications

Law & Legislation

Food Types

General Works and Miscellaneous
Partial List of Company and Proprietor Names, General Materials:
American Fruit Growers Incorporated Ana-Co

Apple Growers Association

Associated Fruit Company Barnhill Fruit Company Bear Creek

Blue Mountain Fruit Exchange

Boehmer Incorporated Bolinger Orchards

Brewster Distribution Unit

Brewster-Bridgeport Growers Incorporated

Butler Trading Company Incorporated Buck Fruit Company

Casca Growers

Cascadian Fruit Shippers Incorporated

Cashmere Fruit Exchange Cashmere Fruit Growers Union Chelan Falls Orchards

Clark-Baker Company Columbia Basin Orchards Connell Brothers, Company D

Dahn, Floyd Fruits Incorporated

Davidson Fruit Company Del Rio Orchards

Denison, H.S. and Company

Denney and Company Dow Fruit Company

Duddy-Robinson Incorporated/ Thompson-Duddy-Robinson Company

Duthie and Company Earl Fruit Company

East Wenatchee Fruit Growers

Entiat Fruit Growers League

Fairview Ranch Company

Foster's, Myron Hesperian Orchards Fruitland Fruit Association

Fruit Sales Company Incorporated

Gellatly Fruit Company

Greig, W.M.-Bonanza Orchard

Growers Service Company

Hafener Fruit Company

Haskell Packing Company

Hood River Fruit Company

Hood River Produce Exchange

Independent Fruit Shippers

Jennings Fruit Company

Kelly Brothers Company Incorporated

Koon Tai and Company

Koop, The C.M. Company

Lake Chelan Fruit Growers

Lake Chelan Fruit Growers Union

Lake Entiat Growers, Incorporated

Lippmann, J & G

Lockwood, C.M.

Mad River Orchard

Malott Growers Union

Manson, A. Fruit Growers

Marsh, A.E. Company

Methow-Pateros Growers Incorporated

Mojonner & Sons

Monitor Federated Growers

Mutual Sales Agency

Nellis, F.E. & Company

North Pacific Sales Company

Northern Fruit Company

Northwest Wholesale

Northwestern Fruit Exchange

Nuchief Sales, Incorporated

Okanogan Growers Union

Olive Apple Company

Omak Sookum Growers

Oneonta Trading Corporation

Onnail Fruit Growers

Orando Community Packing

Pacific Fruit & Produce company

Paddock, C.R. & Company

Palmer Corporation

Paxton Rivers Company Incorporated

Perhann Fruit Growers

Peshastin Fruit Growers Association

Plummer & Edwins

Renn, F.O. Fruit Company

Richey & Gilbert Company

Rivers, Burnand & Rivers

Robertson, D.O.

Rock Island Unit

Ryan Fruit Company

Sampson, E.G.

Segerstrom, H.N.

Sellers, Ben F. /Spinner Fruit Corporation/Sellers & Spinner

Sgobel & Day

Sisler, J.A.

Smith & Holden

Spokane Fruit Growers Company

Stadelman Fruit Incorporated

Standfield Fruit Growers Union

Steinhardt & Kelly Incorporated

Sterlin-Slater Fruit Growers

Stratford Orchards Company

Stubbs Fruit & Storage Company

Sunnyslope Fruit Exchange

Tedford, R.A. & Company

Tonasket Federated Growers

Trunkey-Wolfe Company, Incorporated

Vernon Orchards

Wade, J.M. Fruit Company

Wagner, E. & Son

Washington Fruit & Produce Company

Weaver, C.H. & Company

Wells & Wade Company

Wenatchee Apple Land Company

Wenatchee District Co-Op Association

Wenatchee Fruit & Storage Company

Wenatchee Fruit & Warehouse Company

Wenatchee North Central Fruit Distributers

Wenatchee Produce Company

Wenatchee Valley Fruit Exchange

Wenatchee-Beebe Orchard Company

Wenatchee-Northern Warehouse and Marketing Company

Wenatchee-Okanogan Warehouse Company

Wenatchee-Skookum Growers

Western Fruit & Produce Company, Incorporated

White Brothers & Crum

Wright Fruit Company

Yakima County Horticultural Union

Yakima Fruit Growers Association

Yakima Fruit Growers Exchange
Partial List of Company and Proprietor Names, Oversize Materials:
An & Company, Shredded Coconut, Location unknown

Armour Packing Company, White Label Soups, Kansas City, MO

Atlantic Macaroni Company, Long Island City, NY

Bajata, P. and Company, Palermo, Italy

Baker-Langdon Orchard Company, Walla Walla, WA

Beamsville Preserving Company, Peerless Brand Apples, Beamsville, Ontario

Bell, William G. Company, Bell's Spiced Seasoning

Beutel, Robert Company, West Bay City, MI

Bloomfield Packaging Company, Ltd., Quaker Hand Packed Tomatoes, Standard Lombard Plums, Bloomfield, Ontario

Brandts, William Sons and Company, London, England

British Canadian Canners Limited, Britannia Brand Choice Standard Apples, Hamilton, Ontario

Burnett's Vanilla, Location unknown

Burnham & Morrill, Portland, ME

California Associated Raisin Company, Sun-Maid Raisins, Fresno, CA

California Fruit Growers Exchange, Sunkist Oranges, Chicago, IL

Campbell , Joseph Company, Campbell's Soup, Camden, NJ

Carle, John and Sons, Imperial Granum "The Great Medicinal Food", New York, NY

Cerere Macaroni, Location unknown

Clark, William, Commission Merchant, New York, NY

Colburn, A. Company, Mustard, Philadelphia, PA

Connor, John T. Company, Wholesale Grocers, Boston, MA

Cowan and Staley, Anaheim, CA

Davis, Frank E.Fish Company, Gloucester, MA

Del Monte Brand, Raisins and Dried Fruits, Location unknown

Dewey Brand, Fancy Stem-Cut Louisiana Oranges

Ferris & Caywood, "The Walter Grape", Poughkeepsie, NY

General Foods Corporation, Jell-0, La Roy, NY

Genesee Pure Food Company, La Roy, NY

Gorton-Pew Fisheries Company, Gloucester, MA

Great Atlantic and Pacific Tea Company, New York, NY

Griffin and Skelley Company, California Raisin Packers

Gurley, R., New Milford, OH

Harriman, Charles, Curer and Wholesaler in Dry and Pickled Fish, Gloucester, MA

Hazard, E.C. and Company, Shrewsbury Brand White Cherries, Shrewsbury, NJ

Heinz, H.J. Company, Spaghetti, Tomato Ketchup, Pittsburgh, PA

Hershey Packing Company, Pioneer Brand Quick Frozen Green Peas, Seattle, WA

Illinois Canning Company, Joan of Arc Brand French Red Kidney Beans, Hoopeston, IL

Importers and Dealers in Fine Groceries Philadelphia, PA

Jersey Biscuit Company, Newark, NJ

Johnson, C.J. and Company, General Commission Merchants, Location unknown

Kensett, Thomas and Company, Oysters, Baltimore, MD

King, William, Grocer, Philadelphia, PA

Larkin Company, Grocers, Buffalo, NY

Lester, Frank, New York, NY

Libby, McNeil and Libby, Luncheon Meats, Chicago, IL

Little Gem Cream Com, Company and Location unknown

McCormick and Company, Bee and Banquet Brand Products, Importers, Exporters, and Packers, Baltimore, MD

McQuestin, G.B., Nashua , NH

Mellins Food, For Infants and Invalids, Boston, MA

Meloripe Fruit Company Boston, MA

Minnesota Valley Canning Company

Mitchell, Fletcher and Company

Montgomery Ward and Company, Chicago, IL

Natural Food Company Triscuit, Niagara Falls, NY

Niblets Brand Mexicorn and Whole Kernel Com La Sueur, MN

Northwestern Fruit Exchange Skookum Apples, Seattle, WA Peebles and White

Penguin Brand Quick Frozen French Style Green Beans Seattle, WA

People's Tea, Spice, & Baking Powder Company, Cincinnati, OH

Pomeroy English Walnut Farm Lockport, NY

Price, Joseph J., Dealer in Family Groceries, Wines, Liquors, and Imported Cigars, Albany, NY

Procter & Gamble Company Crisco, Cincinnati, OH

Rowland, James and Company Fancy Groceries, Teas, and Coffees Location unknown

Royal Cocoanut Company, New York, NY

Schepp, L. and Company Schepp's Cocoanut, New York, NY

Snow, F.H. Canning Company

Stickney & Poor's, Premium Spices and Mustards Location unknown

Stone, Arthur and Company Wholesale Grocers, New Orleans, LA

Thurber, H.K. & F.B. and Company Grocer, New York, NY

United Fruit Company Bananas, Boston, MA

Washington Dehydrated Food Company Washington Brand Dehydrated Apples Yakima, WA

Washington Frosted Foods, Inc.

Wells, Miller & Provost Wholesaler Warehouse New York, NY

Wendell, Jacob L. Pickling and Preserving Philadelphia, PA

Wholesale Grocers and Commission Merchants Petersburg, VA

Worth, William E. and Company Wilmington , NC

Young & Lyon, Providence, RI
Materials in the Archives Center:
Archives Center Collection of Business Americana (AC0404)
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material
Provenance:
Food is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising -- Confectionery  Search this
Agriculture  Search this
Baking  Search this
Bakers and bakeries  Search this
Beverages  Search this
Chocolate  Search this
Coffee  Search this
Corn  Search this
Food  Search this
Food habits  Search this
Food -- United States  Search this
Meat industry  Search this
Poultry industry  Search this
Refrigeration and refrigerating machinery  Search this
Salt  Search this
Seafood  Search this
Tea  Search this
Genre/Form:
Business ephemera
Ephemera
Recipes
Citation:
Warshaw Collection of Business Americana Subject Categories: Food, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0060.S01.01.Food
See more items in:
Warshaw Collection of Business Americana Subject Categories: Food
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep85e832c01-d882-4b07-9429-55ea5da89013
EDAN-URL:
ead_collection:sova-nmah-ac-0060-s01-01-food
Online Media:

Caroline R. Jones Papers

Creator:
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Names:
Bahamas. Ministry of Tourism  Search this
Denny's, Inc.  Search this
Healthy Start  Search this
Kentucky Fried Chicken (Firm) (restaurants)  Search this
McDonald's Corporation.  Search this
Mingo-Jones Advertising.  Search this
National Campaign for a Drug Free America (U.S.)  Search this
Thompson, J. Walter (advertising agency).  Search this
United Negro College Fund  Search this
Zebra Associates (advertising agency).  Search this
Extent:
15 Sound tape reels
4 Motion picture films
54 Cubic feet (127 boxes; one oversize folder)
129 Video recordings
70 Cassette tapes
Type:
Collection descriptions
Archival materials
Sound tape reels
Motion picture films
Video recordings
Cassette tapes
Date:
1942 - 1996
Summary:
Caroline R. Jones (1942-2001), an African American advertising executive, worked for a number of prominent New York ad agencies and founded her own firm in 1986. She is best known for her work in assisting clients in marketing to minority consumers. The collection includes client files, print advertisements, and radio and television commercials created for a wide range of commercial and public service campaigns.
Scope and Contents:
The collection contains creative presentations, business correspondence, internal memoranda, market research, focus group interviews, production documents, print advertisements, and other documentation for numerous clients at J. Walter Thompson, Kabon Consultants, Zebra Associates, Kenyon & Eckhardt, the Black Creative Group, BBDO, Mingo-Jones Advertising, and Caroline Jones Advertising. The collection has very little documentation of Caroline Jones, Incorporated (1996-2001), but some material exists regarding the shift from Caroline Jones Advertising to Caroline Jones, Incorporated during 1995 and 1996.

Also included are articles and speeches by Jones, including many on the subject of targeted marketing to minority consumers; photographs, awards and publicity; and a small body of personal papers from her childhood in Benton Harbor, Michigan and her experiences at the University of Michigan. The years at Caroline Jones Advertising (1986-1995) are most thoroughly documented and include extensive client files on minority consumer market development for major clients.

The audiovisual materials portion of the collection is substantial and includes radio and television ads created by the agencies at which Jones worked and television programs in which she appeared as a guest and a host.
Arrangement:
The collection is arranged in seven series.

Series 1: Personal Papers, 1953-1986

Series 2: Business papers, 1965-1995

Subseries 2.1: Speeches, 1972, circa 1983-1994

Subseries 2.2: Articles, 1970-1993

Subseries 2.3: Subject Files, 1967-1995

Subseries 2.4: Publicity, 1965-1995

Subseries 2.5: Business Journals and Datebooks, 1969-1995

Subseries 2.6: Business, Civic, and Political Organizations and Activities, 1968-1993

Subseries 2.7: Awards, Committees, Judgeships, Invitations, 1971-1993

Subseries 2.8: Conferences, 1968-1992

Series 3: Agency Records, 1963-1987

Subseries 3.1: J. Walter Thompson, 1963-1969

Subseries 3.2: Zebra Associates, 1970-1975

Subseries 3.3: Kenyon & Eckhardt, 1971-1974

Subseries 3.4: Kabon Consultants, 1969-1975

Subseries 3.5: Black Creative Group, 1969-1975

Subseries 3.6: BBDO, 1975-1977

Subseries 3.7: Mingo, Jones, Guilmenot and Mingo-Jones, 1977-1987

Subseries 3.8: Freelance Work and Miscellaneous, 1964-1985

Series 4: Caroline Jones Advertising Agency Records, 1987-1996

Subseries 4:1: Client Files and Related Research, 1987-1995

Subseries 4.2: Agency Credentials, 1985-1991

Subseries 4.3: New Business, 1987-1994

Subseries 4.4: Correspondence, 1990-1995

Subseries 4.5: Office Materials, 1990-1995

Series 5: Print Ads, 1964-1996

Series 6: Photographs and Slides, 1950s-1995, undated

Subseries 6.1: Slides, undated

Subseries 6.2: Photographs, 1950s-1995

Series 7: Audio Visual Materials, 1970-1997

Subseries 7.1: Audio cassettes, 1984-1994

Subseries 7.2: Open Reel Audio Tapes, 1970-1984

Subseries 7.3 Videotapes, 1987-1997

Subseries 7.3.1: Agency Reels and Compilations, 1989-1994

Subseries 7.3.2: Television Commercials (Brand/Client specific), 1987-1997

Subseries 7.3.3: Director's Show Reels, 1989-1996

Subseries 7.3.4: Television Programs, 1985-1994

Subseries 7.4: Motion Picture Films, 1970s
Biographical / Historical:
Caroline Robinson Jones (1942-2001) was a highly regarded American advertising and public relations executive. Her work recognized the rising economic power and cultural influence of the black middle class after World War II and contributed to a fundamental shift in American advertising, as mainstream national advertisers sought to reach a consumer market that was increasingly recognized as both economically significant and racially and ethnically diverse. The corporate and public service advertising she created to reach minority audiences stands as a record of our nation's continuing dialogue with race and ethnicity, viewed through the dual lenses of consumption and mass culture.

Caroline Marie Robinson was born in Benton Harbor, Michigan, the third of nine children. In 1963, she graduated from the University of Michigan, where she was active in Alpha Kappa Alpha sorority, with a bachelor's degree in English and a minor in Science. She married Edward Jones, a loan officer with the Small Business Administration in 1965, and had a son, Anthony. After college, she was hired by the New York offices of J. Walter Thompson, one of the country's oldest, largest and most respected advertising agencies. Like most women hired by the agency at that time, she began working in the secretarial pool, but she was invited to attend the agency's copywriting school, becoming the first African-American person ever to do so. She remained at Thompson for five years as a junior copywriter on accounts including Ponds, Chun King, Scott Paper, and the American Gas Association.

In 1969, she joined Zebra Associates as Vice President and Creative Director. Zebra, a black owned agency with a racially integrated staff, was among a pioneer group of advertising agencies that specialized in tailoring national ad campaigns to the needs and desires of an urban, black consumer market. She was named one of the Foremost Women in Communications in 1970, and won her first advertising awards in 1971, including one for work on the Southern Voter Registration Drive.

In 1972, Jones went to work as Senior Copywriter at Kenyon & Eckhardt. She later became a partner and Creative Director. While at K&E, she met Kelvin Wall, who recruited her as a senior consultant at Kabon Consulting, another black-owned agency with which she was associated from about 1970 until about 1974. From there she went on to co-found the Black Creative Group. In 1975, she achieved another first by becoming the first woman Vice President of a major agency, Batten, Barton, Durstine and Osborn (BBDO).

Jones remained at BBDO until 1977, when she joined Frank Mingo and Richard Guilmenot as principals in a new agency affiliated with Interpublic. That arrangement offered the firm the financial backing of an international advertising and marketing communications giant. Mingo-Jones specialized in tailoring general market campaigns to a black audience, in creating new campaigns for the black market, and, in some cases, repositioning the product or introducing new products to increase market share. Jones played minor roles advising the Carter-Mondale presidential campaign in 1984 (box 31/folder 13), the Mondale-Ferraro campaign (box 34/folder4), and the David Dinkins New York City mayoral campaigns. She also advised the Jesse Jackson presidential campaign and the PLP party of the Bahamas as part of her public relations work for the country (see,for example, notebooks for September,1984, box 79).

In 1986 Caroline Jones left Mingo-Jones to form her own agency, Caroline Jones Advertising, which she restructured in 1994 as Caroline Jones, Inc. and operated until her death in 2001. Her major clients included the Bahamas Ministry of Tourism, McDonalds, and Anheuser-Busch. Jones also created public service advertising for the United Negro College Fund, Healthy Start (pre-natal care), and the Partnership for a Drug Free America. Caroline Jones received many awards including "Woman of the Year" by the Advertising Women of New York in 1990. She served on the boards of the Advertising Council, Long Island University, the Women's Bank of New York, and on the New York State Banking Board. Beginning in he late 1980s, she produced and moderated "Focus on the Black Woman" for WNYC Radio and hosted "In the Black: Keys to Success" for WOR-TV.

Sources

Stuart Elliott, "Caroline Jones, 59, Founder of Black-Run Ad Companies," The New York Times, July 8, 2001.

Judy Foster Davis, "Caroline Robinson Jones: Advertising Trailblazer, Entrepreneur and Tragic Heroine," in Eric H. Shaw, ed., The romance of marketing history : proceedings of the 11th Conference on Historical Analysis and Research in Marketing (CHARM), Michigan State University, East Lansing, Michigan, May 15-18, 2003 Boca Raton, FL : Association for Historical Research in Marketing, 2003. 210-219.

Judy Foster Davis, "'Aunt Jemima is Alive and Cookin'?' An Advertiser's Dilemma of Competing Collection Memories," Journal of Macroeconomics, Vol. 27, No. 1. March 2007 p. 25-37
Materials in the Archives Center, National Museum of American History:
An oral history interview with Caroline Jones is found in Archives Center Collection (AC0367), The Campbell Soup Advertising Oral History and Documentation Project.
Provenance:
The collection was donated to the Archives Center, National Museum of American History in September 1996 by Caroline Marie Robinson Jones.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Beer -- 1950-2000  Search this
Liquors -- advertising -- 1950-2000  Search this
African American women executives -- 1950-2000  Search this
African Americans in mass media -- 1950-2000  Search this
advertising -- 1950-2000  Search this
Advertising agencies -- 1950-2000  Search this
Minority consumers  Search this
advertising -- Beer -- 1950-2000  Search this
Identifier:
NMAH.AC.0552
See more items in:
Caroline R. Jones Papers
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8d5ff6e4d-7fa0-4339-acee-3ff8076b43b2
EDAN-URL:
ead_collection:sova-nmah-ac-0552
Online Media:

Jacques Seligmann & Co. records, 1904-1978, bulk 1913-1974

Creator:
Jacques Seligmann & Co.  Search this
Subject:
Hauke, Cesar M. de (Cesar Mange)  Search this
Glaenzer, Eugene  Search this
Haardt, Georges  Search this
Seligman, Germain  Search this
Seligmann, Arnold  Search this
Parker, Theresa D.  Search this
Waegen, Rolf Hans  Search this
Trevor, Clyfford  Search this
Seligmann, René  Search this
Seligmann, Jacques  Search this
De Hauke & Co., Inc.  Search this
Jacques Seligmann & Co  Search this
Eugene Glaenzer & Co.  Search this
Germain Seligmann & Co.  Search this
Gersel  Search this
Type:
Gallery records
Citation:
Jacques Seligmann & Co. records, 1904-1978, bulk 1913-1974. Archives of American Art, Smithsonian Institution.
Topic:
Mackay, Clarence Hungerford, 1874-1938 -- Art collections  Search this
Schiff, Mortimer L. -- Art collections  Search this
Arenberg, duc d' -- Art collections  Search this
Liechtenstein, House of -- Art collections  Search this
Art -- Collectors and collecting -- France -- Paris  Search this
Art -- Collectors and collecting  Search this
World War, 1939-1945 -- Art and the war  Search this
La Fresnaye, Roger de, 1885-1925  Search this
Art, Renaissance  Search this
Decorative arts  Search this
Art treasures in war  Search this
Art, European  Search this
Theme:
Art Gallery Records  Search this
Art Market  Search this
Record number:
(DSI-AAA_CollID)9936
(DSI-AAA_SIRISBib)212486
AAA_collcode_jacqself
Theme:
Art Gallery Records
Art Market
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_coll_212486
1 Page(s) matching your search term, top most relevant are shown: View entire project in transcription center
  • View Jacques Seligmann & Co. records, 1904-1978, bulk 1913-1974 digital asset number 1
Online Media:

Campbell Soup, "Real Real Life", advertising

Series Donor:
Becker, John M.  Search this
Gay Officers Action League. GOAL  Search this
Heritage of Pride (HOP)  Search this
Rohrbaugh, Richard  Search this
Series Creator:
Hirsch, Leonard  Search this
Guest, Barbara  Search this
Barna, Joseph T.  Search this
Guest, Michael E.  Search this
Container:
Box 124, Folder 3
Type:
Archival materials
Date:
2015
Series Restrictions:
The collection is open for research use.

Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Do not use original materials when available on reference video or audio tapes.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series Citation:
Archives Center Lesbian, Gay, Bisexual, and Transgender (LGBT) Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Archives Center Lesbian, Gay, Bisexual, Transgender (LGBT) Collection
Archives Center Lesbian, Gay, Bisexual, Transgender (LGBT) Collection / Series 4: Advertising, Business, and Publications / 4.2: Business
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8ae4a6f27-bff4-4e17-a279-d71a1749a041
EDAN-URL:
ead_component:sova-nmah-ac-1146-ref1732

Monahan, David and Sullivan, Larry, oral history interview transcript, Campbell Soup, "Real Life" campaign (RESTRICTED DOES NOT CIRCULATE WITHOUT PERMISSION OF DONOR)

Series Donor:
Becker, John M.  Search this
Gay Officers Action League. GOAL  Search this
Heritage of Pride (HOP)  Search this
Rohrbaugh, Richard  Search this
Series Creator:
Hirsch, Leonard  Search this
Guest, Barbara  Search this
Barna, Joseph T.  Search this
Guest, Michael E.  Search this
Container:
Box 148, Folder 1
Type:
Archival materials
Date:
2016-06-30
Series Restrictions:
The collection is open for research use.

Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Do not use original materials when available on reference video or audio tapes.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series Citation:
Archives Center Lesbian, Gay, Bisexual, and Transgender (LGBT) Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Archives Center Lesbian, Gay, Bisexual, Transgender (LGBT) Collection
Archives Center Lesbian, Gay, Bisexual, Transgender (LGBT) Collection / Series 4: Advertising, Business, and Publications / 4.2: Business
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep89e40da90-92e8-4b76-ac15-9f94753011d0
EDAN-URL:
ead_component:sova-nmah-ac-1146-ref1878

The Campbell Soup Advertising Collection

Interviewee:
Murphy, W.B.  Search this
Norris, Alice  Search this
Norris, E. E.  Search this
Prior, Joseph  Search this
Meehan, Vincenta  Search this
Mercer, Richard  Search this
Meyers, Peter H.  Search this
Mulcahy, Paul  Search this
Welsh, Dick  Search this
White, Richard  Search this
Rindlaub, Jean  Search this
Rombach, Scott  Search this
Shaub, Harold  Search this
Weir, Chris  Search this
Coulson, Zoe  Search this
Gearon, Dan  Search this
Cronin, Betty  Search this
Conill, Alicia  Search this
Conlon, Robert  Search this
Conill, Rafael  Search this
Jordan, James  Search this
McNutt, James  Search this
McGovern, R. Gordon  Search this
Goerke, Donald E.  Search this
Holmes, Martha  Search this
Haber, Bernie  Search this
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Adams, Anthony  Search this
Baum, Herbert M.  Search this
Bergin, John F.  Search this
Bair, Dean  Search this
Interviewer:
Griffith, Barbara S., Dr.  Search this
Creator:
Campbell Soup Company  Search this
Names:
Batten, Barton, Durstine & Osborn, Inc  Search this
Connill Advertising  Search this
Extent:
12 Cubic feet (25 boxes)
Type:
Collection descriptions
Archival materials
Clippings
Audiotapes
Interviews
Commercials
Ephemera
Videotapes
Oral history
Tear sheets
Date:
1904-2015
bulk 1904-1989
Summary:
This collection is the result of a year-long study of Campbell's "Red and White" Soups advertising and marketing, supported in part by a grant from the Campbell Soup Company. Thirty-one oral history interviews were conducted by Dr. Barbara Griffith for the project, and a variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that provides documentation, in print and media, of the history and development of advertising for Campbell's Red and White Soups in the decades following World War II.
Scope and Contents:
This collection is the result of a year-long study of Campbell's "Red and White" Soups advertising and marketing campaigns. Oral histories conducted by Smithsonian Institution staff with individuals involved with the Campbell's Soup Corporation and its advertising campaigns form the core of the collection. Also included are clippings and background research files, abstracts of the oral history interviews, television and radio commercials, company publications, and promotional items and packaging.

A 2015 addition to the collection was born digital and consists of materials from the groundbreaking "Real Life Campaign" which featured inter-racial couples as well as a gay couple. These materials include storyboards, scripts, consumer feedback both postive and negative, focus group material, labels, commercials, supporting documentation on the development and implementation of the campaign. These materials are available in the Smithsonian Institution DIgital Asset Management System (DAMS).
Arrangement:
Collection is organized into nine series.

Series 1, Research Files, 1939-1989

Series 2, Interviewee Files, 1989-1990

Series 3, Oral Histories, 1989-1990

Series 4, Television Commercials, 1957-1990

Series 5, Radio Commercials, 1966-1975

Series 6, Print Advertisements, 1905-1989

Series 7, Promotional Items and Packaging, 1968-1991

Series 8, Company Publications, 1983-1988

Series 9, Real Life Campaign, 2015
Biographical / Historical:
The Campbell Soup Company's "Red and White" advertising campaigns are remarkable not only for their longevity, but for the consistency of the advertising message. Since 1898, when the red and white label was incorporated, the packaging and the message have changed only marginally. When Andy Warhol painted his pop art Campbell Soup cans in the early 1960s, he presented an immediately recognizable image with which all of America could identify.

Campbell's condensed soups, first marketed in 1897, have become a staple of the 20th century American household. The Joseph Campbell Preserve Company, a canning concern which grew out of an 1869 business partnership between a fruit merchant and an ice box manufacturer, was well established by the time Arthur Dorrance succeeded Joseph Campbell as president. When Dorrance's nephew, John T. Dorrance, a chemical engineer and organic chemist trained at MIT, developed a process for making condensed soup, the company was faced with the task of successfully marketing the revolutionary new convenience food. The soup won a gold medallion for excellence at the 1900 Paris Exposition, and the company incorporated the image on its labels and in its advertising.

In the developing consumer culture which began to grow during and after the industrial revolution, women were identified as the primary consumers of household goods and services. Homemakers have been the target of Campbell' s Red & White advertising since its inception, and this focus is reflected both in the content and the placement of the advertising. The identification of a predominately female consumer market was also influential in the creation of a widely recognized and long-lived symbol, the Campbell Kids, created in 1904 by Grace Gebbie Drayton. The Kids were meant to convey a sense of wholesomeness and physical well-being associated with eating Campbell Soups.

The advertising of the early teens and twenties most often consisted of black and white or two-color depictions of the can and the product, often accompanied by images of the rosy-cheeked Kids. A large portion of the ad was devoted to narrative description of the soups' healthful properties, suggesting that"Campbell Soups Give Vigor and Strength", "I Couldn't Keep House Without Campbell's Tomato Soup", and "If Every Woman Realized How Much Her Husband Likes Soup - She Would Serve It Everyday".

The advertising of the 1930s tended towards idealized illustrations of women and children; the Kids were less visible during the 1930s and 1940s, deemed too "chucklesome" for the Depression years, and too old-fashioned during World War II. Ad copy continued its appeal to women's sense of responsibility for the well-being of husbands and children, with slogans suggesting "It Takes a Bright and Sparkling Flavor to Attract Children", "When a Man Says It's Good, It's Good", and "Wouldn 't I Be Silly to make It Myself?"

Campbell broadened the scope of its advertising by sponsoring radio programming, beginning in 1931 with the "Hollywood Hotel" program on CBS. Later radio sponsorships included the George Burns and Gracie Allen show, "Campbell Playhouse", "Amos and Andy", the "Jack Carson Show", "Hildegarde", and "Edward R. Murrow with the News", among others . The jingle "M'm M'm Good" was first aired during the radio broadcasts of this period, and was reinforced in the print advertising. Beginning in 1950, Campbell began to sponsor television shows, continuing its focus on women and children as primary purchasers and consumers of suop. Most notable among these sponsorships were "The Donna Reed Show" and "Lassie" . Print ads of the 1950s featuring Johnny Carson, Donna Reed, and the cast of the Lassie Show helped to reinforce the Company's sponsorship of these popular shows.

In 1954, Campbell moved its $10 million dollar condensed soup account from Ward Wheelock Company, the Philadelphia firm which had handled the account since 1910, to Batten, Barton, Durstine & Osborn (BBDO) of New York. By 1966, BBDO account executives urged "selective but not major" use of the Kids and the slogan "M'm M'm Good", choosing instead to employ advertising that stressed health claims and fitness issues rather than the wholesome, comforting associations of hot soup. The Kids became more athletic and less rotund.

Reflecting changes in American social and family structures Campbell' s advertising, began to depict the working wife and the busy schedules of a family "on the go". A 1960 ad declares "Good Things Begin to Happen When Working Girls Have Soup and Crackers" or "Somethings Happened to Supper". In light of the women 's movement, which was gaining momentum during this period, Campbell advertising remained decidedly traditional. In the 1970s, "Give Me the Campbell Life" recognized women 's expanded roles as working mothers, but "They Always Eat Better When You Remember the Soup" and "Get Your Campbells Worth" reveal a more conservative pitch to homemakers responsibilities. Other societal changes are suggested in the advertising, for instance, the "Soup is Good Food" and "Health Insurance" campaigns of the 1980s reflected a new emphasis on health and fitness.

In 1981 the company transferred the soup account to another New York firm, Backer Spielvogel and Bates . The 1980s saw a renewed emphasis on network primetime, strategic radio advertising (where ads for hot soup are tagged to reports of rain or snow, or are aired just before the noon lunch hour), and regional marketing of specialized products or packaging designed to appeal to local tastes and changing nutritional standards. These new products have engendered some changes in Campbell' s time-honored red and white label to emphasize the "new and improved" characteristics of the products

In 2015, Campbells developed the "Real Life" campaign. This campaign was groundbreaking in many ways. The commercials portrayed not only inter-racial couples but also a gay couple, two fathers and their son. This campaign had a product tie in with the 2015 release of the new installment in the motion picture franchise, Star Wars. The campaign received commentary from the public both pro and con. Campbells continued the campaign without revising or pulling any of its commercials. While running in selected markets, the campaign made nationwide headlines and pointed up the continuing change in the make-up of the American family.
Provenance:
Paul N. Mulcahy, V.P. Marketing Services, Campbell Soup Company,1990. Made for the National Museum of American History, Smithsonian Institution by the Center for Advertising History, 1989-1990.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Broadcast advertising  Search this
advertising -- Food  Search this
Soups -- advertising  Search this
Advertising agencies  Search this
Advertising departments  Search this
Advertising campaigns  Search this
Sex role in advertising  Search this
Radio advertising  Search this
Women in advertising  Search this
Television advertising  Search this
Art directors  Search this
Advertising executives  Search this
Genre/Form:
Clippings
Audiotapes -- 1980-1990
Interviews -- 1980-1990
Commercials
Ephemera -- 20th century
Videotapes
Oral history
Tear sheets
Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0367
See more items in:
The Campbell Soup Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8b769193b-0861-4b41-89d1-8b6c8328534b
EDAN-URL:
ead_collection:sova-nmah-ac-0367
Online Media:

Research Files

Collection Interviewee:
Murphy, W.B.  Search this
Norris, Alice  Search this
Norris, E. E.  Search this
Prior, Joseph  Search this
Meehan, Vincenta  Search this
Mercer, Richard  Search this
Meyers, Peter H.  Search this
Mulcahy, Paul  Search this
Welsh, Dick  Search this
White, Richard  Search this
Rindlaub, Jean  Search this
Rombach, Scott  Search this
Shaub, Harold  Search this
Weir, Chris  Search this
Coulson, Zoe  Search this
Gearon, Dan  Search this
Cronin, Betty  Search this
Conill, Alicia  Search this
Conlon, Robert  Search this
Conill, Rafael  Search this
Jordan, James  Search this
McNutt, James  Search this
McGovern, R. Gordon  Search this
Goerke, Donald E.  Search this
Holmes, Martha  Search this
Haber, Bernie  Search this
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Adams, Anthony  Search this
Baum, Herbert M.  Search this
Bergin, John F.  Search this
Bair, Dean  Search this
Collection Interviewer:
Griffith, Barbara S., Dr.  Search this
Collection Creator:
Campbell Soup Company  Search this
Type:
Archival materials
Date:
1939-1989
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0367, Series 1
See more items in:
The Campbell Soup Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8ec21e46f-e5ca-4bc7-81a1-e7a99860cc09
EDAN-URL:
ead_component:sova-nmah-ac-0367-ref11

Clippings

Collection Interviewee:
Murphy, W.B.  Search this
Norris, Alice  Search this
Norris, E. E.  Search this
Prior, Joseph  Search this
Meehan, Vincenta  Search this
Mercer, Richard  Search this
Meyers, Peter H.  Search this
Mulcahy, Paul  Search this
Welsh, Dick  Search this
White, Richard  Search this
Rindlaub, Jean  Search this
Rombach, Scott  Search this
Shaub, Harold  Search this
Weir, Chris  Search this
Coulson, Zoe  Search this
Gearon, Dan  Search this
Cronin, Betty  Search this
Conill, Alicia  Search this
Conlon, Robert  Search this
Conill, Rafael  Search this
Jordan, James  Search this
McNutt, James  Search this
McGovern, R. Gordon  Search this
Goerke, Donald E.  Search this
Holmes, Martha  Search this
Haber, Bernie  Search this
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Adams, Anthony  Search this
Baum, Herbert M.  Search this
Bergin, John F.  Search this
Bair, Dean  Search this
Collection Interviewer:
Griffith, Barbara S., Dr.  Search this
Collection Creator:
Campbell Soup Company  Search this
Type:
Archival materials
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0367, Subseries 1.1
See more items in:
The Campbell Soup Advertising Collection
The Campbell Soup Advertising Collection / Series 1: Research Files
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep87110f7dd-f144-4333-b354-beaea6d94c71
EDAN-URL:
ead_component:sova-nmah-ac-0367-ref148

Scrapbook: Return Surplus Lands to Indian People

Collection Creator:
Thorpe, Grace F.  Search this
Extent:
38 Photographic prints
Container:
Box 12
Box 2, Folder 1
Type:
Archival materials
Photographic prints
Date:
1971
Scope and Contents:
This scrapbook includes articles, newspaper clippings, letters and photographs from various events and marches Grace participated in regarding the fight for returning surplus lands to Native peoples. These events and materials include--Fishing Rights March (1970) in Yelm, Washington with the McCloud family; Fort Lawton "Surplus" March (1970) in Seattle, Washington; Pit River versus P.G..E. (1970) in Big Bend, California; DQU, Deganawidah Quetzalcoatl University founding (1971) in Davis, California; and documentation as National Commitee Director for the "Return Surplus Lands to Indian People".
Separated Materials:
The cover and back of the scrapbook binder are in Box 12 since they are oversized.
Collection Restrictions:
Access to NMAI Archive Center collections is by appointment only, Monday - Friday, 9:30 am - 4:30 pm. Please contact the archives to make an appointment (phone: 301-238-1400, email: nmaiarchives@si.edu).
Collection Rights:
Permission to publish materials from the collection must be requested from National Museum of the American Indian Archive Center. Please submit a written request to nmaiphotos@si.edu. For personal or classroom use, users are invited users to download, print, photocopy, and distribute the images that are available online without prior written permission, provided that the files are not changed, the Smithsonian Institution copyright notice (where applicable) is included, and the source of the image is identified as the National Museum of the American Indian.
Collection Citation:
Identification of specific item; Date (if known); Grace F. Thorpe Collection, Box and Folder Number; National Museum of the American Indian Archive Center, Smithsonian Institution.
See more items in:
Grace F. Thorpe Collection
Grace F. Thorpe Collection / Series 4: Working on Behalf of Native Americans and Activism
Archival Repository:
National Museum of the American Indian
GUID:
https://n2t.net/ark:/65665/sv488f38056-777d-4178-98b4-90af44699a74
EDAN-URL:
ead_component:sova-nmai-ac-085-ref108
1 Page(s) matching your search term, top most relevant are shown: View entire project in transcription center
  • View Scrapbook: Return Surplus Lands to Indian People digital asset number 1

Newspaper Clippings: "Jim Thorpe Day"

Collection Creator:
Thorpe, Grace F.  Search this
Container:
Box 2, Folder 16
Type:
Archival materials
Date:
1969
Collection Restrictions:
Access to NMAI Archive Center collections is by appointment only, Monday - Friday, 9:30 am - 4:30 pm. Please contact the archives to make an appointment (phone: 301-238-1400, email: nmaiarchives@si.edu).
Collection Rights:
Permission to publish materials from the collection must be requested from National Museum of the American Indian Archive Center. Please submit a written request to nmaiphotos@si.edu. For personal or classroom use, users are invited users to download, print, photocopy, and distribute the images that are available online without prior written permission, provided that the files are not changed, the Smithsonian Institution copyright notice (where applicable) is included, and the source of the image is identified as the National Museum of the American Indian.
Collection Citation:
Identification of specific item; Date (if known); Grace F. Thorpe Collection, Box and Folder Number; National Museum of the American Indian Archive Center, Smithsonian Institution.
See more items in:
Grace F. Thorpe Collection
Grace F. Thorpe Collection / Series 5: Jim Thorpe and His Legacy
Archival Repository:
National Museum of the American Indian
GUID:
https://n2t.net/ark:/65665/sv4d430a128-8dc0-4465-bada-2c9ec4005351
EDAN-URL:
ead_component:sova-nmai-ac-085-ref139
2 Page(s) matching your search term, top most relevant are shown: View entire project in transcription center
  • View Newspaper Clippings:
  • View Newspaper Clippings:

Franco American Food Company food, soups

Collection Creator:
Ayer (N W) Incorporated.  Search this
Container:
Box 35 (Series 2), Folder 1
Type:
Archival materials
Date:
1900-1919
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 2: Proof Sheets
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8540bf1de-a647-425b-b1ab-9a2c42d99f42
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref5509

American Preserve Company food, soups

Collection Creator:
Ayer (N W) Incorporated.  Search this
Container:
Box 35 (Series 2), Folder 1
Type:
Archival materials
Date:
1900-1919
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 2: Proof Sheets
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8d2068f71-7255-48c1-b0e9-1d7078905df6
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref5510

None Such Mince Meat and Soups meat, soups

Collection Creator:
Ayer (N W) Incorporated.  Search this
Container:
Box 49 (Series 2), Folder 2
Type:
Archival materials
Date:
1891-1914
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 2: Proof Sheets
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep863a2cf53-8f17-43c2-bbf2-6ba8680f907c
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref5629

[Heinz Tomato Soup, black & white advertisement; tear sheet]

Advertiser:
H. J. Heinz Company  Search this
Collection Creator:
Ayer (N W) Incorporated.  Search this
Extent:
1 Item (Ink on paper., 1.7" x 1.4".)
Type:
Archival materials
Tear sheets
Advertisements
Date:
Circa 1905
Scope and Contents:
Only a section of the advertisement showing a can of tomato soup.
Arrangement:
In Series ?, Box ? (Book 246), Folder Heinz Co.1905-08.
Local Numbers:
AC0059-0000200 (AC Scan)
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Food industry and trade  Search this
Canning and preserving  Search this
advertising  Search this
Genre/Form:
Tear sheets
Advertisements -- 1900-1910
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 2: Proof Sheets / Heinz Company condiments
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8511ba5bd-9633-42d8-b251-46b403b41aa7
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref8555

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