The collection documents Granatelli's lifelong involvement with automobiles, from his youth through his career as an auto industry executive, and as a racing car owner, designer and promoter. The collection consists primarily of files, photographs, scrapbooks, and drawings. Some of the earliest files relate to Grancor, a company founded by Granatelli and his two brothers in 1945, which customized cars for clients. Other things contained in the files include meeting minutes, articles of association, business and financial records, legal records and profit and loss statements. Also included are papers relating to an organization he started called the Hurricane Hot Rod Association.
A large portion of the files relate to Granatelli's term as President of STP, a division of the Studebaker Corporation, from 1961-1974. These files detail the internal workings of the company during this period, and include papers relating to such things as strategic planning, sales, marketing, advertising and competitors' products. Additionally, this portion contains STP's Board of Directors' minutes, documents on policies and procedures, papers documenting advertising campaigns, comparative sales figures, sales manuals, and Granatelli's business correspondence. The largest part of the files relate to the Indianapolis 500 race. There are detailed files on the drivers and race teams he assembled for the annual race, but these files also include design drawings, specifications, test data, lap logs, performance statistics, and reports documenting the implementation of design changes. The scrapbooks in the collection contain clippings, biographical materials, and other documents relating to auto racing in America and especially the Indianapolis 500. Finally, the collection contains a large number of photographs covering all aspects of Granatelli's career.
Arrangement:
Collection is arranged into nine series.
Series 1: Biographical Materials, 1946-2006
Series 2: Granatelli Corporation, 1943-1975
Series 3: Studebaker Corporation, 1935-1991
Series 4: United States Auto Club (USAC)
Series 5: Novi Engine, 1949-1971
Series 6: Product Literature, 1949-1972
Series 7: Racing Programs, Publications, and Ephermera, 1940s-2007
Series 8: Photographs, 1932-2008
Series 9: Audiovisual Materials, 1960-2001
Biographical / Historical:
Andy Granatelli (1923-2013) was an automobile racing promoter, a race car engine designer and an automotive innovator. Two of his cars, a 1967 turbine engine race car and the 1969 Indianapolis 500 winner, are in National Museum of American History's Division of Work & Industry collection. More than any other racing figure, Granatelli bridged the realms of garage tinkerers and professional motorsports, and he stimulated public interest in auto racing on a national level. His STP Corporation became a high-profile sponsor of Indianapolis 500 and NASCAR race cars, with Granatelli appearing in ads and commercials. His larger-than-life personality and flair for the dramatic made him an American cultural phenomenon. His career is well summed up in the profile written for his 2003 induction into the Automotive Hall of Fame.
Racer, entrepreneur, engineer, promoter, business executive. This is how one begins to describe the career of Andy Granatelli. But the title Mister 500 is the one that befits him most, for it describes a lifelong dream to conquer the famous 500-mile race in Indianapolis.
It was a preposterous dream for the scrappy kid growing up in the slums of Chicago, whose mother had died when he was twelve, and two years later, at the age of fourteen, dropped out of school to help his father feed the family. Andy Granatelli began his quest for Indy 500 fame at the age of 20 in 1943, when he and his brother pooled their meager, hard-earned money and purchased a Texaco gas station on the north side of Chicago, which he called Andy's Super Service. Andy, always the promoter, needed a gimmick to set himself apart from other service stations. His gimmick? Granatelli initiated the first pit stop service station, utilizing four or five mechanics to work on a car at one time.
Customers appreciated the true super service experience and would often wait in line for this unique treatment. With this unique service and Andy's P.T. Barnum style it was no wonder that the station was prosperous, and just two years later, in 1945, he formed the Granatelli Corporation, known as Grancor Automotive Specialists. As the head of Grancor, Andy Granatelli pioneered the concept of mass merchandising performance products and power and speed equipment to a generation of Americans who were discovering the joys of hot rodding.
Andy quickly learned that if you give the customer what he needs, you can make a living; give him what he wants, and you can make a fortune! Granatelli's racing career began in 1946, when he built the first rocket-powered car to race on an oval track. That same year, he took his first car to the Indianapolis 500--a pre-war Harry Miller--designed Ford.
When Andy Granatelli wasn't burning up tracks, he was tearing up the business world. In 1958, Andy and his brother Joe purchased Paxton Products, a failing engineering firm that made superchargers. With Andy at the helm, Paxton Products became profitable in seven months. In 1961, Andy sold Paxton Products to Studebaker Corporation and stayed on as Paxton's CEO. Two years later, Studebaker management wanted Granatelli to work his magic on an under-performing division called Chemical Compounds Corporation. Chemical Compounds had only one, little known product . . . STP Oil Treatment. With virtually no advertising budget, Andy created a four-pronged approach to turn the company around: a recognizable corporate logo (the STP oval), a product (oil treatment), a product spokesman (himself) and a reason for existence (racing). The STP logo became one of the best recognized in history. STP could be found in virtually every venue of speed: on land, on the water or in the air. Andy Granatelli once said that in the 1960s, virtually every kid in America had an STP sticker on his bedroom door, his notebook or his lunchbox, and he was probably right!
Back at Indianapolis, Granatelli entered a revolutionary race car of his own design - one with a turbine engine in 1967 and 1968. Even though the car failed to finish both years due to mechanical failure, the cars demonstrated superior speed and performance. At the end of the 1968 season, the U.S. Auto Club revised engine specifications, effectively outlawing Granatelli's turbine car. Undeterred, Granatelli returned to Indy the following year with a conventional car and proceeded to win his first Indianapolis 500 with Mario Andretti at the wheel. Four years later, in 1973, Andy won his second and last Indy 500 with a car driven by Gordon Johncock. Andy Granatelli's childhood dream of conquering Indy was fulfilled, not once, but twice.
Source
Andy Granatelli Biography, Automotive Hall of Fame (last accessed January 29, 2020 https://www.automotivehalloffame.org/honoree/andy-granatelli/)
Related Materials:
Materials in the Archives Center
Warshaw Collection of Business American, Series: Automobile Industry (NMAH.AC.0060)
Sam DeVincent Collection of Illustrated American Sheet Music, Series 1: Transportation (NMAH.AC.0300)
Evan Rangeloff Collection of Punchboards and Liggett & Myers Tobacco Sales Materials (NMAH.AC.0716)
Materials at the National Museum of American History, Division of Work and Industry
The Divison holds artifacts related to STP and the STP-Paxton Turbo Car. Included are key chains, trophies, STP stickers, TuneUp Masters stickers, belt buckle, and patch. See accession 2017.3043.
STP-Paxton Turbocar, 1967. See accession 1978.0418.
Materials at the National Museum of American History, Division of Cultural and Community Life
Division holds artifacts related to Andy Grantelli's racing career such as helmets, goggles, trophies, and coveralls and vests with the STP logo. See accession 2017.0092.
Provenance:
Collection donated by Vincent J. Granatelli, 2017.
Restrictions:
Collection is open for research. Viewing film and audio portion of collection requires special appointment. See repository for details.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Includes: The Racers Edge; Trophy; Screwdriver; Winner; Andy Narration; Street Corner; Giant Can; Winter Traffic; Ice House; Andy at Indy; Japanese Screwdriver; Car Wash; Twilight Zone Lemon; Revolution; Dyno; Rotary Engine; TV; Breathing; Service Station; Andy/Dolly; Midnight Oil; Richard/Andy; Petty's Fourth; Four Products; Nice Couple; Runs in the Family; That's Him; The Old and the New; Double Winner; 1973 Winners; and Mirrors
Number on original housing: AGM 4.1223
Collection Restrictions:
Collection is open for research. Viewing film and audio portion of collection requires special appointment. See repository for details.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Andy Granatelli Collection, Archives Center, National Museum of American History.
Collection includes historic photographs, slides and films on subjects relating to all aspects of the petroleum industry, including exploration, drilling, refineries, tankers, pipelines, automobiles, trucks, aviation, refueling, buildings, coal, gasification, plants, mining, surface mining, fields, land reclamation, coastal zone management, corporate public service, educational programs, crude oil, deepwater ports, and watercraft It also documents numerous products other than gasoline produced by the petroleum industry, such as propane, lubricants, heating oil, and plastics.
Scope and Contents:
The collection contains, color and black-and-white photographs, contact sheets, slides, color transparencies, negatives, transcripts, audio tape cassettes, and films documenting the American Petroleum Institute (API) and all its activities. The material in the collection was assembled by API public relations staff from oil industry sources over several years and was used in public relations and educational materials.
The photographs and slides are both original and copy prints are organized according to the organizational structure that API used. The photographs and slides document all aspects of the production of oil, from exploration to drilling, from cracking to refineries, from pipelines to tankers, and from storage tanks to service stations. They also document the numerous products other than gasoline produced by the petroleum industry including: kerosene, liquid propane gas, lubricants, heating oil, and plastics. Additionally, they document the industry's efforts at self-promotion, its stand on environmental issues and energy conservation, its efforts to promote safety in its plants, and its perceived competition from other energy sources, such as gasohol, geothermal energy, solar energy, and nuclear energy. Overall, these images portray the petroleum industry as it saw itself.
The collection also includes general images of petroleum workers, landscape and wildlife scenes, urban settings, vernacular architecture (service stations), railroads, road development, and the industry's crucial role during World War II.
Series 1, Historical Photographs, 1860s-1950s
This series is divided into forty subseries and contains primarily black-and-white photographs, but there are some negatives. Many of the photographs contain captions. The content includes: advertising, lighting and heating, kerosene lamps, lubricants, medicine, aircraft, artwork, equipment, political cartoons, automobiles, terminals, disasters, charts, drilling, portable rigs, rotary rigs, exploration land rush, lighting and stoves, memorials, mining, natural gas, oil company offices, oil fields, pipelines, products, railroads, tank cars, refineries, safety, service stations, teamsters, war, watercraft, and wells.
Series 2, Modern Photographs, 1960s-1980s
The series contains black-and-white and color photographs, negatives and transparencies. The photographs are arranged into topical areas such as diagrams and maps, environment, electricity, exploration, natural gas, pipelines, storage, and wells. The following subjects are represented: artwork, automobiles, trucks, aviation, refueling, buildings, coal, gasification, plants, and mining, surface mining, fields, land reclamation, coastal zone management, corporate public service, educational programs, crude oil, and deepwater ports.
Series 3, Miscellaneous Photographs, 1900s-1970s
The photographs consist of black-and-white copy prints, color transparencies, negatives, and slides for a variety of subjects: pipelines, platforms, service stations, and wells. The names of major oil and petroleum companies, such as Shell, Standard Oil, Sun Oil, and Savory Oil, are represented.
Series 4, Slides, 1970s-1980s
The slides are divided into two subseries: slides presentations and slides by subject/topic. The slides presentations were assembled and presented by API staff. In some instances there are slides, transcripts, and audio tape cassettes for the presentations. The presentations have been arranged alphabetically by title. The subject slides are arranged alphabetically by topic/subject and are identified. Only some of the subject-related slides are dated. The miscellaneous slides contain such images as the Space Shuttle Columbia, sunsets, and industrial scenes.
Series 5, Photograph Albums, 1903-1968 (not inclusive)
This series includes two photograph albums: one that focuses on aviation, bulk plants, chemistry, and disasters and the other on an advertising series from 1953. The first album consists of black-and-white copy prints that are subdivided according to subject. Some of the photographs have captions. The album containing the advertising series is comprised of black-and-white copy prints with the corresponding print ad that was used. The print ads vary in size and amount of text. The advertising series addresses a variety of topics.
Series 6, Scripts for Films, 1955-1978
The scripts consist of final transcripts and drafts for various films commissioned by API. In some instances there are accompanying photographs.
Series 7, Publications, 1959-1990
This series includes publications from various petroleum companies such as the Shell News and Petroleum Facts and Figures and accompanying slides from the API library that were featured in articles.
Series 8, Films, 1960s
The films consist of 34 reels of motion picture film. The films are production elements (negatives, track negatives, and A and B rolls). It is not possible to make film elements available for research use. This portion of the collection has not been processed.
Arrangement:
Arranged into eight series.
Series 1, Historical Photographs, 1850s-1950s
Series 2, Modern Photographs, 1960s-1980s
Series 3, Miscellaneous Photographs, 1900s-1970s
Series 4, Slides, 1970s-1980s
Series 5, Photograph Albums, 1903-1968 (not inclusive)
Series 6, Scripts for Films, 1955-1978
Series 7, Publications, 1959-1990
Series 8, Films, 1960s
Biographical / Historical:
The origins of the American Petroleum Institute (API) date to World War I, when Congress and the domestic oil and natural gas industry worked together to help the war effort. At the time, the industry included the companies created in 1911 after the court-imposed dissolution of Standard Oil and the independents. These were companies that had been independent of Standard Oil and which had no experience working together. The companies agreed to work with the government to ensure that vital petroleum supplies were rapidly and efficiently deployed to the armed forces. The National Petroleum War Service Committee, which oversaw this effort, was initially formed under the U.S. Chamber of Commerce and subsequently as a quasi-governmental body.
After the war, momentum began to build to form a national association that could represent the whole oil and natural gas industry in the postwar years. The industry's efforts to supply fuel during World War I not only highlighted the importance of the industry to the country, but also the industry's obligation to the public.
The American Petroleum Institute was established on March 20, 1919, to afford a means of cooperation with the government in all matters of national concern; to foster foreign and domestic trade in American petroleum products; to promote in general the interests of the petroleum industry in all its branches; and to promote the mutual improvement of its members and the study of the arts and sciences connected with the oil and natural gas industry.
API offices were established in New York City, and the organization focused its efforts in several specific areas. In late 1969, API moved its offices to Washington, D.C. 0F
*History note courtesy The Story of the American Petroleum Institute , by Leonard M. Fanning, published in 1959, and The American Petroleum Institute: An Informal History, 1919-1987 by Stephen P. Potter, published by API in 1990.
Provenance:
The collection was donated to the Archives Center, National Museum of American History by the American Petroleum Institute through Red Cavaney and G. William Frick on December 16, 1999.
Restrictions:
The collection is open for research use. Viewing film portion of collection requires special appointment. See repository for details.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Reproduction permission from Archives Center: fees for commercial use.
"This shed-type station with its prefabricated panels, pump island, and canopy prefigured many later gas station designs." Caption from reproduction in Chad Randall's article, below. The top of the station bears the Shell sign.
Local Numbers:
00071108.tif (AC Scan)
General:
In Box --, Folder --.
Restrictions:
Unrestricted research use on site by appointment. Photographs must be handled with cotton gloves unless protected by sleeves.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Reproduction permission from Archives Center: fees for commercial use.
Scurlock, George H. (Hardison), 1919-2005 Search this
Container:
Box 2
Type:
Archival materials
Date:
1961
Scope and Contents note:
Subject/Sitter: Esso on Georgia Avenue
Job Number: 86309
Subseries Restrictions:
Collection is open for research.
Series 8: Business Records, Subseries 8.1: Studio Session Registers are restricted. Digital copies available for research. See repository for details.
Gloves must be worn when handling unprotected photographs and negatives. Special arrangements required to view negatives due to cold storage. Using negatives requires a three hour waiting period. Contact the Archives Center at 202-633-3270.
Subseries Rights:
When the Museum purchased the collection from the Estate of Robert S. Scurlock, it obtained all rights, including copyright. The earliest photographs in the collection are in the public domain because their term of copyright has expired. The Archives Center will control copyright and the use of the collection for reproduction purposes, which will be handled in accordance with its standard reproduction policy guidelines. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Subseries Citation:
Scurlock Studio Records, Archives Center, National Museum of American History. Smithsonian Institution
Sponsor:
The collection was acquired with assistance from the Eugene Meyer Foundation. Elihu and Susan Rose and the Save America's Treasures program, provided funds to stabilize, organize, store, and create digital surrogates of some of the negatives. Processing and encoding funded by a grant from the Council on Library and Information Resources.
Scurlock, George H. (Hardison), 1919-2005 Search this
Container:
Box 15
Type:
Archival materials
Date:
undated
Subseries Restrictions:
Collection is open for research.
Series 8: Business Records, Subseries 8.1: Studio Session Registers are restricted. Digital copies available for research. See repository for details.
Gloves must be worn when handling unprotected photographs and negatives. Special arrangements required to view negatives due to cold storage. Using negatives requires a three hour waiting period. Contact the Archives Center at 202-633-3270.
Subseries Rights:
When the Museum purchased the collection from the Estate of Robert S. Scurlock, it obtained all rights, including copyright. The earliest photographs in the collection are in the public domain because their term of copyright has expired. The Archives Center will control copyright and the use of the collection for reproduction purposes, which will be handled in accordance with its standard reproduction policy guidelines. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Subseries Citation:
Scurlock Studio Records, Archives Center, National Museum of American History. Smithsonian Institution
Sponsor:
The collection was acquired with assistance from the Eugene Meyer Foundation. Elihu and Susan Rose and the Save America's Treasures program, provided funds to stabilize, organize, store, and create digital surrogates of some of the negatives. Processing and encoding funded by a grant from the Council on Library and Information Resources.
Gloves must be worn when handling unprotected photographs and negatives. Special arrangements required to view negatives due to cold storage. Using negatives requires a three hour waiting period. Contact the Archives Center at 202-633-3270.
Subseries Rights:
When the Museum purchased the collection from the Estate of Robert S. Scurlock, it obtained all rights, including copyright. The earliest photographs in the collection are in the public domain because their term of copyright has expired. The Archives Center will control copyright and the use of the collection for reproduction purposes, which will be handled in accordance with its standard reproduction policy guidelines. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Subseries Citation:
Scurlock Studio Records, Archives Center, National Museum of American History. Smithsonian Institution
Sponsor:
The collection was acquired with assistance from the Eugene Meyer Foundation. Elihu and Susan Rose and the Save America's Treasures program, provided funds to stabilize, organize, store, and create digital surrogates of some of the negatives. Processing and encoding funded by a grant from the Council on Library and Information Resources.
Shows Shell gas station, Volkswagen beetle, other cars.
General:
In box 16, Series 5, sheet 43.
Exhibitions Note:
Copy print used in family automobile exhibition, 1997, NMAH.
Collection Restrictions:
Collection is open for research but a portion of the collection is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
A small number of letters and photographs are restricted until the year 2031. Identification list in box.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
T6, Dar es Salaam District. Ten km W of city centre, Mabibo external radio service station, Mabibo-Kisukuro road, N of Mabibo Primary School., Dar es Salaam, Tanzania, Africa
Junction Highway Panamerican Norte and road to Pichidangui, 1 KM East of Pichidangui beach. on side of road 200 m. south of Service Station Copec, Coquimbo (IV), Chile, South America
Use of the materials requires an appointment. Please contact the archivist at ACMarchives@si.edu
Collection Rights:
Collection items available for reproduction, but the Archives makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives cost-recovery and use fees may apply when requesting reproductions.
Use of the materials requires an appointment. Please contact the archivist at ACMarchives@si.edu
Collection Rights:
Collection items available for reproduction, but the Archives makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives cost-recovery and use fees may apply when requesting reproductions.
