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W. Atlee Burpee & Company Records - Accretion 2

Creator:
W. Atlee Burpee Company  Search this
Burpee, W. Atlee (Washington Atlee), 1858-1915  Search this
Burpee, David, 1893-1980  Search this
Wm. Henry Maule (Firm)  Search this
James Vick's Sons (Rochester, N.Y.).  Search this
Extent:
200 Cubic feet
Type:
Collection descriptions
Archival materials
Trade catalogs
Business records
Commercial correspondence
Instructional materials
Ledgers (account books)
Date:
circa 1873-1980
Summary:
The W. Atlee Burpee & Company records, dated circa 1873-1986, document the firm's business activities developing plant varieties, working with contract seedsmen, and marketing and selling seeds. They include seed trial records, seed contracts, sales and acccounting records, inventories, office correspondence, seed catalogs, promotional and instructional materials, advertisements and advertising reports, contest letters, daybooks, photographs, reference materials, and other items relating to the company and some of its competitors. The collection also includes Burpee family papers.
Content Description:
This collection documents W. Atlee Burpee & Co., a mail-order seed company based in Philadelphia, from its early beginnings in 1876 when its founder, W. Atlee Burpee, started in the agricultural business, to the 1970s when his son, David Burpee, sold the firm. The collection also includes personal papers of the Burpee family dating back to the mid-nineteenth century.

Business-related content in the collection consists of crop propagation and management records; company correspondence; administrative and personnel records; advertising files; legal papers; property records and plans; reports, studies, and technical data; notes and drafts; files on professional outreach activities and events; trade literature (published by both the Burpee company and a number of its competitors); and awards and certificates received by the company. Significant topics documented in these files include the development of notable flower and vegetable varieties introduced by the company; the impact of World Wars I and II on gardening and the global seed trade; advertising strategies, technology, and innovation; and David Burpee's advocacy of the marigold as the national floral emblem of the United States.

The Burpee family papers consist of personal files unrelated to the company's business operations. These include records generated by W. Atlee's father (David Burpee, 1827-1882) and grandfather (Washington L. Atlee, 1808-1878), as well as W. Atlee's wife, Blanche (1863-1948); David Burpee (1893-1980) and his wife, Lois (1912-1984); and W. Atlee Burpee II (1894-1966). There are genealogical surveys conducted on both the Atlee and Burpee families as well as clippings about family members. W. Atlee and David Burpee's series are the most extensive, and cover their involvement with numerous social and philanthropic clubs and organizations. The series include personal correspondence; financial, accounting, and tax records; travel-related files; reference material; and will and estate papers.

The Burpee collection also has a large number of images related to the Burpee business and family in a variety of formats including photographs, film and glass plate negatives, and advertisement mock-ups. Other formats include architectural and site plans, original artwork for advertisements, films, cassettes, audio tapes, and ephemera.
Arrangement:
Collection is arranged into six series:

Series 1: Plant/Farm Related Material Series 2: Business Records Series 3: Material Published About the Burpee Company Series 4: Awards and Certificates Series 5: Photographic and A/V Materials Series 6: Burpee Family Papers

The collection's original order was maintained wherever possible, though many records were found scattered throughout the collection and artificial files were necessarily created for them.

Most files are arranged chronologically or alphabetically by person or topic.

Various photographs interspersed in correspondence files were kept where they were originally found. All other photographic and audio/visual materials found on their own were grouped in Series 5 Photographic and A/V Material which documents aspects of both the Burpee company and Burpee family.
Biographical / Historical:
Washington Atlee Burpee (1858-1915) began a mail-order poultry and livestock business in 1876 in Philadelphia, which he soon expanded to include corn seed for chicken feed. In 1878, he founded W. Atlee Burpee & Co. to sell livestock and vegetable, fruit, and flower seeds through the mail. His company went on to become one of the most notable seed distributors in the world.

In 1888, W. Atlee bought a tract of land named Fordhook Farms in Doylestown, Pennsylvania. It was initially established as an experimental farm to test and evaluate new varieties of vegetables and flowers and to produce seeds for the mail-order market. Burpee spent many summers traveling throughout the United States and Europe visiting farms and searching for the best flowers and vegetables. Certain plants he found were shipped back to the firm for testing and propagation; other seeds were obtained through contracts with growers throughout the U.S., a practice common in the seed industry at that time. Promising varieties were bred with healthier specimens to produce hardier hybrids that were more resistant to disease. Other Burpee trial grounds were later established at Sunnybrook Farm near Swedesboro, New Jersey, and at Floradale Farms in Lompoc, California (1909/1910). The company went on to purchase more land for farming in California, and established sales branch headquarters in Sanford, Florida (circa 1930s), Clinton, Iowa (1942), and Riverside, California (1949).

W. Atlee Burpee married Blanche Simons (1863-1948) in 1892. They had three sons: David (1893-1980); W. Atlee Jr. ("Junior") (1894-1966); and Stuart Alexander (1901-1934). Both David and Junior attended the Blight School in Philadelphia for elementary school and Culver Military Academy in Culver, Indiana for preparatory school. While they both attended Cornell University as undergraduates, they left before graduating due to W. Atlee's poor health. Junior married Jeanetta Lee (1893-1981) in November, 1916, and they had two children: W. Atlee III (1917-1971) and Jeanette (1919-2002). David married Lois Torrance (1912-1984) in 1938, and they had two children: Johnathan (b. 1941) and Blanche (b. 1943). Stuart Alexander was apparently born with a disability; according to census records he worked on farms during his lifetime.

David Burpee took over the family business upon his father's death in 1915; W. Atlee Burpee, Jr. served as treasurer of the firm once he returned from serving in the military. At that time, the Burpee company had 300 employees and was the largest mail-order seed company in the world. It distributed over one million catalogs a year and received on average 10,000 orders a day. Under David's tutelage, the company adapted to contemporaneous shifts in business and advertising methods, advancements in plant science, ever-changing consumer demands, and two World Wars. In response to food shortages experienced during World War I, the Burpee company helped promote a "war gardens" campaign that evolved into a "victory gardens" campaign during World War II.

Both W. Atlee and David used their position as head of a major seed house to lobby congressional debates in regard to two topics: postage rates (W. Atlee) and the designation of a national floral emblem for the United States (David). Both men belonged to The Union League of Philadelphia and The Canadian Society of Philadelphia (which W. Atlee helped found), and served on the boards of directors for hospitals and other charitable organizations. Both father and son were politically aligned with the Republican Party.

The firm reorganized its governing structure in 1917 at which time it changed its name from W. Atlee Burpee & Co. to W. Atlee Burpee Co. Burpee's acquired three seed companies between 1878 and 1970: Luther Burbank Seed Company, James Vick's Seeds, Inc., and the William Henry Maule Company. David Burpee sold the company to the General Foods Corporation in 1970 and served as a consultant for the business until 1973. The Burpee brand was bought by its current owner, George J. Ball, Inc., in 1991.
General:
The project to process the W. Atlee Burpee & Co. Records received Federal support from the Smithsonian Collections Care and Preservation Fund, administered by the National Collections Program and the Smithsonian Collections Advisory Committee.
Related Materials:
Burpee seed catalogs donated to the Smithsonian in 1982 by the W. Atlee Burpee Co. can be found in the Smithsonian Libraries and Archives' Trade Literature Collection at the National Museum of American History.

The Farm Security Administration - Office of War Information Photograph Collection in the Library of Congress Prints and Photographs Division includes a series of images of Burpee company operations taken in 1943.

The Black Gold Cooperative Library System's Asian/Pacific - Americans on the Central Coast Collection includes images dated 1933-1939 of Japanese employees of the Burpee Co. working at Floradale Farms in Lompoc, California.
Restrictions:
Access to original archival materials by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Topic:
Seed industry and trade  Search this
Mail-order business -- Catalogs  Search this
Gardens -- United States  Search this
Horticulture  Search this
Vegetables  Search this
Trial gardens  Search this
Victory gardens  Search this
Prize contests in advertising  Search this
Advertising, Newspaper -- 20th century  Search this
Advertising, magazine -- 20th century  Search this
Flower shows  Search this
Genre/Form:
Trade catalogs
Business records
Commercial correspondence
Instructional materials
Ledgers (account books)
Citation:
Smithsonian Institution, Archives of American Gardens, W. Atlee Burpee & Company Records
Identifier:
AAG.BUR2
See more items in:
W. Atlee Burpee & Company Records - Accretion 2
Archival Repository:
Archives of American Gardens
GUID:
https://n2t.net/ark:/65665/kb697bb6243-1e96-416d-b552-0925a2866fbc
EDAN-URL:
ead_collection:sova-aag-bur2
Online Media:

Warshaw Collection of Business Americana Subject Categories: Seed Industry and Trade

Creator:
Warshaw, Isadore, 1900-1969  Search this
Extent:
9.87 Cubic feet (consisting of 21 boxes, 1 folder, 13 oversize folders, 7 map case folders.)
Type:
Collection descriptions
Archival materials
Ephemera
Business ephemera
Date:
circa 1831-1981
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Seed Industry and Trade forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents note:
This material consists primarily of illustrated catalogues, bills/receipts, price lists, printed advertisements, advertising cards, almanacs, business cards, circulars, scattered correspondence on letterhead stationery, lithographs, seed packages, pamphlets and guides from companies involved in the seed industry and trade. These businesses include seed growers, merchants, nurseries, seed auctioneers, importers and exporters. The majority of these companies sold various types of field, garden and farm seeds mostly consisting of vegetables, flowers, fruits and herbs. Other types of seeds are bird and grass seeds. Bulbs, plants, gardening books, roses, ornamental trees, poultry food, shrubbery, fertilizers, agricultural and horticultural implements and machinery were also available. The agricultural and horticultural implements and machinery consist of ladies' and children's garden tools, hand weeders, seed sowers, horse hoes, eed drills, potato beetle destroyers, self-heating, soldering irons, showers, garden pumps, syringes, plant stakes, garden trellises, sun dials, pruners, fumigators, lawn mowers, knives, trowels, manure forks, furnaces, boilers, plows, harrows, wheelbarrows and corn planters. Diary implements such as thermometers, lactometers and scales appear occasionally.

There are a number of images included among these materials. The majority of these images are in catalogues illustrating fruits, vegetables and flowers. Seed packages are also profusely illustrated with products. Advertising cards generally depict products in a humorous setting. The most famous of these images are the vegetable people. Vegetables, fruits and flowers are depicted as people with such names as Miss Celery, Mr. Potato and Miss Carrot. Harvey Bros., R. D. Hawley, J. M. Phillips & Sons, Price & Knickerbocker, Jerome B. Rice, Charles Saul and Saul & Davis are among some of the businesses which used these advertising cards to sell their products. The subject category fertilizers also has some vegetable and fruit people. These vegetable people tend to use stereotypical images of various ethnic groups such as Native Americans as corn and African Americans as cotton.

Materials from associations and horticultural organizations such as the Luther Burbank Society are also included. Most of this material consists of membership information, pamphlets and monographs. Although most of the Luther Burbank Society's monographs discuss issues relating to the cultivation of plants, there are a number of these publications concerning what the society calls the "improvement of the human plant." Published in 1914, the monographs were not available for sale, instead they were issued to members of the Burbank society and to others only upon recommendation of members. Consisting of twelve titles in the series, which were issued monthly, topics included the laws of heredity, nurture versus nature, choosing children, bringing up the normal child, what to do with the sub-normal child, mental hygiene, the racial melting pot and the criminal type.

Most of the materials are organized by name of company and are in boxes one through eighteen. Generally publications and dates are listed under the company names. This does not imply that there are no other materials from that particular company. Box nineteen contains information on associations primarily the Burbank Society materials. Miscellaneous materials are also in box nineteen. These materials include information on fruit tree spraying, tree planting and Arbor Day, greenhouse heating and ventilating apparatus and general images. Related publications such as articles, booklets, pamphlets and books are found in boxes twenty through twenty-one. Such publications discuss topics relating to house plants, window gardens, food for plants, economic grasses, information on fertilizers and herbicides, evergreens in Scotland, flower gardens for country homes, chrysanthemums, common trees of New York and ornamental trees. These publications could not be identified with a company or association name and therefore are grouped together.
Materials in the Archives Center:
Archives Center Collection of Business Americana (AC0404)
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.

Missing Title

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material
Provenance:
Seed Industry and Trade is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Genre/Form:
Ephemera
Business ephemera
Citation:
Warshaw Collection of Business Americana Subject Categories: Seed Industry and Trade, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0060.S01.01.Seed
See more items in:
Warshaw Collection of Business Americana Subject Categories: Seed Industry and Trade
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8e1026ffc-c737-4540-bba6-e5d9ad61e8b2
EDAN-URL:
ead_collection:sova-nmah-ac-0060-s01-01-seed
Online Media:

W. Atlee Burpee & Company records

Creator:
W. Atlee Burpee Company  Search this
Burpee, W. Atlee (Washington Atlee), 1858-1915  Search this
Burpee, David, 1893-1980  Search this
James Vick's Sons (Rochester, N.Y.).  Search this
Wm. Henry Maule (Firm)  Search this
Extent:
201 Cubic feet
Type:
Collection descriptions
Archival materials
Advertising
Business records
Correspondence
Account books
Pamphlets
Trade catalogs
Date:
circa 1873-1986
bulk 1890-1930
Summary:
The W. Atlee Burpee & Company records, dated circa 1873-1986, document the firm's business activities developing plant varieties and marketing and selling seeds. They include accounting records, seed trial records, seed contracts, sales records, inventories, office correspondence, seed catalogs, promotional and instructional materials, advertisements and advertising reports, contest letters, daybooks, photographs, reference materials, and other items relating to the company and some of its competitors.
Scope and Contents:
This collection documents W. Atlee Burpee & Co., a mail-order seed company based in Philadelphia, from its early beginnings in 1876 when its founder, W. Atlee Burpee, started in the agricultural business, to the 1970s when his son, David Burpee, sold the family's then-global company. The collection also includes personal papers of the Burpee family dating back to the mid-nineteenth century.

Business-related content in the collection consists of crop propagation and management records; company correspondence; administrative and personnel records; advertising files; legal papers; property records and plans; reports, studies, and technical data; notes and drafts; files on professional outreach activities and events; trade literature (published by both the Burpee company and a number of its competitors); and awards and certificates received by the company. Significant topics documented in these files include the development of notable flower and vegetable novelties introduced by the company; the impact of World Wars I and II on gardening and the global seed trade; advertising strategies, technology, and innovation; and David Burpee's involvement in the national floral emblem congressional debate.

The Burpee family papers consist of personal files unrelated to the company's business operations. This includes records generated by W. Atlee's father (David Burpee, 1827-1882) and grandfather (Washington L. Atlee, 1808-1878), as well as W. Atlee's wife, Blanche (1863-1948); David Burpee (1893-1980) and his wife, Lois (1912-1984); and W. Atlee Burpee II (1894-1966). There are genealogical surveys conducted on both the Atlee and Burpee families as well as clippings about family members. W. Atlee and David Burpee's series are the most extensive and cover their involvement with numerous clubs and societies such as the Canadian Society of Philadelphia, the Union League of Philadelphia, and, for David Burpee, his involvement with Pearl S. Buck's Welcome House charity. The series include personal correspondence; financial, accounting, and tax records; files generated during vacations; reference material; and will and estate papers.

The Burpee collection also has a large number of images related to the Burpee business and family in a variety of formats including photographs, film and glass plate negatives, and advertisement mock-ups. Other formats include architectural and site plans, original artwork for advertisements, films, cassettes, audio tapes, and ephemera.
Arrangement:
Collection is arranged into six series:

Series 1: Plant/Farm Related Material

Series 2: Business Records

Series 3: Material Published About the Burpee Company

Series 4: Awards and Certificates

Series 5: Photographic and A/V Materials

Series 6: Burpee Family Papers
Biographical / Historical:
Washington Atlee Burpee (1858-1915) began a mail-order poultry and livestock business in 1876 in Philadelpia, which he soon expanded to include corn seed for chicken feed. In 1878, he founded W. Atlee Burpee & Co., the primary focus of which was to sell vegetable, fruit, and flower seeds through the mail. This company would go on to become one of the most notable seed distributors in the United States.

By 1888, Burpee's family home, Fordhook Farms, in Doylestown, Pennsylvania, was established as an experimental farm to test and evaluate new varieties of vegetables and flowers, and to produce seeds. Burpee spent many summers traveling throughout the United States and Europe, visiting farms and searching for the best flowers and vegetables; certain plants he found were shipped to Fordhook Farms for testing. Plants that survived were bred with healthier specimens to produce heartier hybrids that were more resistant to disease. Other Burpee trial gardens were established in Lompoc, California and near Swedesboro, New Jersey.

Burpee's son David took over the family business upon his father's death in 1915. At that time, the Burpee Company had 300 employees and was the largest mail order seed company in the world. It distributed over one million catalogs a year and received as many as 10,000 orders a day. In response to food shortages caused by World War I, the Burpee Company helped promote a "war gardens" campaign that evolved into a "victory gardens" campaign during World War II. Both were aimed at city dwellers and instructed them on how to grow vegetables for their own consumption to aid in the war effort.

Sometime in the 1930s, the Burpee Company entered into a business relationship with the James Vick's Company of Rochester, New York. In 1947, Burpee purchased the assets of and rights to the use of the name of the Wm. Henry Maule Co. In 1970, Burpee was sold to General Foods; the corporate headquarters moved from Philadelphia to Warminster, Pennsylvania in 1974. David Burpee remained a consultant for the company until his death in 1981. In 1991, the Burpee Company was acquired by George J. Ball, Inc.
Related Materials:
Burpee seed catalogs donated to the Smithsonian in 1982 by the W. Atlee Burpee Co. can be found in the Smithsonian Libraries and Archives' Trade Literature Collection at the National Museum of American History.

The Farm Security Administration - Office of War Information Photograph Collection in the Library of Congress Prints and Photographs Division includes a series of images of Burpee company operations taken in 1943.

The Black Gold Cooperative Library System's Asian/Pacific - Americans on the Central Coast Collection includes images dated 1933-1939 of Japanese employees of the Burpee Co. working at Floradale Farms in Lompoc, California.
Restrictions:
Access to original archival materials by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Topic:
Seed industry and trade  Search this
Mail-order business  Search this
Gardens -- United States  Search this
Business  Search this
Agriculture  Search this
Horticulture  Search this
Vegetables  Search this
Flowers  Search this
Trial gardens  Search this
Victory gardens  Search this
Contests  Search this
Genre/Form:
Advertising
Business records
Correspondence
Account books -- 19th century
Account books -- 20th century
Pamphlets
Trade catalogs
Citation:
Smithsonian Institution, Archives of American Gardens, W. Atlee Burpee & Company Records.
Identifier:
AAG.BUR
See more items in:
W. Atlee Burpee & Company records
Archival Repository:
Archives of American Gardens
GUID:
https://n2t.net/ark:/65665/kb61614fe59-fe73-49f7-a297-a129d1ef0c0a
EDAN-URL:
ead_collection:sova-aag-bur
Online Media:

J. Horace McFarland Company collection

Creator:
McFarland, J. Horace (John Horace), 1859-1948  Search this
American Rose Society  Search this
Names:
J. Horace McFarland Company  Search this
Mount Pleasant Press  Search this
Extent:
30 Cubic feet (2718 photographs: black and white; 450 glass lantern slides; 41 glass negatives; color records; plant patents; publications. )
Type:
Collection descriptions
Archival materials
Photographs
Black-and-white photographs
Lantern slides
Place:
Breeze Hill (Harrisburg, Pennsylvania)
Pennsylvania -- Harrisburg
Date:
1899-1974
Summary:
The J. Horace McFarland Collection includes over 3,100 photographic images of private and public gardens throughout the United States, as well as some from foreign countries, dating from 1899 to 1963. Many of these images, generated for Mount Pleasant Press (later the J. Horace McFarland Company), were used to illustrate trade catalogs published by the firm as well as journal and newspaper articles. The collection also contains color records that were used as reference aids during the printing process, plant patents, and various publications of the McFarland Company.
Scope and Contents note:
The J. Horace McFarland Collection includes over 2,700 black and white mounted photographs, 448 glass lantern slides, and 41 glass plate negatives of gardens throughout the United States dating from 1899 to 1963. A small number of images show gardens in Austria, Canada, England, Mexico, Scotland and Wales. Many of the images, which were generated and used by the J. Horace McFarland Company to illustrate trade catalogs and journal and newspaper articles, indicate the publication(s) in which they appeared. A series of portraits of rosarians, many of them featured in Modern Roses 6, rounds out the image collection. The McFarland Collection also includes color records, plants patents, and miscellaneous publications. Color records are plant 'portraits' that were painted by McFarland Company staff artists in watercolor. They were referenced by the printing department in order to render illustrations of plants in colors as close to the originals as possible. The plant patents are patents for plants issued by the United States Patent Office. They include the plant name, source, filing and patent dates, patent number, and growth characteristics. Most are accompanied by a colored image of the plant identified in the patent. The miscellaneous publications are various pamphlets and booklets published by the J. Horace McFarland Company.
Arrangement:
The collection is arranged into 5 series:

1) Garden images (including mounted photographs, glass plate negatives, and glass lantern slides)

2) Portraits of Rosarians

3) Color Records

4) Plant Patents

5) Miscellaneous Publications
Biographical/Historical note:
Dr. J. Horace McFarland (1859-1948) was an influential civic leader, author, publisher, horticulturist, and authority on roses. His printing company, Mount Pleasant Press (later the J. Horace McFarland Company), was based in Harrisburg, Pennsylvania. It published many of the seed and nursery trade catalogs in the United States during the first half of the twentieth century and was one of the first to apply color processes to commercial print applications. J. Horace McFarland Company staffers photographed thousands of different gardens and plant specimens throughout the United States. These images were used to illustrate numerous nursery and seed catalogs, journals and books. Among its many services, the firm sold various themed lectures illustrated by sets of hand-colored glass lantern slides.

McFarland wrote over 200 articles in popular journals as well as a dozen books on roses and gardening. He served as the first president of the American Civic Association from 1904-1924 and led several local and national campaigns to protect communities and scenic areas from urban blight and overdevelopment including the city of Harrisburg and Niagara Falls. McFarland, who served as the president of the American Rose Society (1930-1932) and helped establish a standardized rose identification and registration method, used the gardens on his own 2.5 acre property in Harrisburg, "Breeze Hill," to test hundreds of varieties of roses and plant cultivars. "Breeze Hill" was used as the backdrop for many photographs taken by McFarland's firm.
Related Materials:
The Pennsylvania State Archives in Harrisburg, Pennsylvania includes the J. Horace McFarland Company Records (Manuscript Group 453) and the J. Horace McFarland Papers (Manuscript Group 85).

The Historical Society of Dauphin County in Harrisburg, Pennsylvania includes the J. Horace McFarland Collection (MG 229).
Separated Materials note:
The Smithsonian Institution's Botany and Horticulture Library includes seed and nursery trade catalogs, books, and published materials from the J. Horace McFarland Company.

The United States Department of Agriculture's National Agricultural Library in Beltsville, Maryland has various photographic images, nursery catalogs, publications and miscellaneous records from the J. Horace McFarland Company in its J. Horace McFarland Collection.
Provenance:
Donated in 1992 by James W. Walsh, who purchased the J. Horace McFarland Company from its founder's heirs. (The business was later renamed the Roebuck Printing Company.)
Restrictions:
Access to original archival materials by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Topic:
Printers -- United States  Search this
Horticulturists  Search this
Printers -- Pennsylvania  Search this
Gardening -- Washington (D.C.)  Search this
Seeds -- Catalogs  Search this
Seed industry and trade -- United States  Search this
Gardens -- United States  Search this
Seed industry and trade -- Catalogs  Search this
Rose breeders -- United States  Search this
Genre/Form:
Photographs
Black-and-white photographs
Lantern slides
Citation:
Smithsonian Institution, Archives of American Gardens, J. Horace McFarland Company Collection.
Identifier:
AAG.MCF
See more items in:
J. Horace McFarland Company collection
Archival Repository:
Archives of American Gardens
GUID:
https://n2t.net/ark:/65665/kb69dd45f0c-ce66-4097-bc0f-68f5be9a5b11
EDAN-URL:
ead_collection:sova-aag-mcf
Online Media:

Vegetables will pay for them [black & white advertisement; tear sheet]

Advertiser:
D.M. Ferry & Co.  Search this
Collection Creator:
Ayer (N W) Incorporated.  Search this
Extent:
1 Item (Ink on paper., 12.8" x 5.5".)
Container:
Box 177 (Series 2), Folder 1
Type:
Archival materials
Tear sheets
Advertisements
Date:
1926
Scope and Contents:
Advertisement for vegetable seeds illustrated with a jumble of sports equipment and a young boy selling produce next to a garden. Text says to plant early to sell vegetables to neighbors for money to buy items you want.
Local Numbers:
AC0059-0000218 (AC Scan)
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Seed industry and trade  Search this
Vegetable gardening  Search this
advertising  Search this
Genre/Form:
Tear sheets
Advertisements -- 1920-1930
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 2: Proof Sheets / D.M. Ferry and Company seed companies, nurseries
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8b0b4feef-aea9-458c-9c5f-16badd6cbb75
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref8622

Seed Box, "Rice's Popular Flower Seeds"

Company:
Jerome B. Rice & Co  Search this
Medium:
Oak wood, paper, metal hardware
Dimensions:
4 1/16 × 5 7/8 × 4 7/8 in. (10.3 × 14.9 × 12.4 cm)
Type:
Seed boxes
Seed industry
Date:
ca.1830-1920
Period:
Victorian (1837-1901)
Topic:
boxes (containers)  Search this
chromolithographs  Search this
Seed boxes  Search this
agriculture  Search this
horticulture  Search this
marketing  Search this
packets (containers)  Search this
point-of-purchase displays  Search this
seed  Search this
Seed industry and trade  Search this
showcases  Search this
Credit Line:
Smithsonian Gardens, Horticultural Artifacts Collection.
Accession number:
1983.011
Restrictions & Rights:
Usage conditions apply
See more items in:
Horticultural Artifacts Collection
Data Source:
Smithsonian Gardens
GUID:
http://n2t.net/ark:/65665/aq437761cb2-9b95-4902-86c9-722daa6d0f4f
EDAN-URL:
edanmdm:hac_1983.011
Online Media:

Seed Box, Rice's Popular Flower Seeds

Company:
Jerome B. Rice & Co  Search this
Medium:
Wood, paper, metal hardware
Dimensions:
4 1/8 × 5 15/16 × 4 7/8 in. (10.6 × 15.1 × 12.4 cm)
Style:
Victorian
Type:
Seed boxes
Seed industry
Date:
ca.1830-1920
Period:
Victorian (1837-1901)
Topic:
boxes (containers)  Search this
chromolithographs  Search this
Seed boxes  Search this
agriculture  Search this
horticulture  Search this
marketing  Search this
packets (containers)  Search this
point-of-purchase displays  Search this
seed  Search this
Seed industry and trade  Search this
showcases  Search this
Credit Line:
Smithsonian Gardens, Horticultural Artifacts Collection.
Accession number:
1983.012
Restrictions & Rights:
Usage conditions apply
See more items in:
Horticultural Artifacts Collection
Data Source:
Smithsonian Gardens
GUID:
http://n2t.net/ark:/65665/aq4fcd81a82-1130-4f11-adb3-d37b26a2795d
EDAN-URL:
edanmdm:hac_1983.012
Online Media:

Seed Box, Couroc Chest, "First the Seed"

Maker:
Couroc of Monterey, Inc.  Search this
Company:
American Seed Trade Association, Inc  Search this
Medium:
Phenolic resin, wood, brass
Dimensions:
11 5/8 × 7 5/8 × 2 1/2 in. (29.5 × 19.4 × 6.4 cm)
Style:
Contemporary
Type:
Seed boxes
Seed industry
Origin:
Monterey, California, United States
Date:
ca. 1983
Topic:
boxes (containers)  Search this
chromolithographs  Search this
Seed boxes  Search this
agriculture  Search this
horticulture  Search this
marketing  Search this
packets (containers)  Search this
point-of-purchase displays  Search this
seed  Search this
Seed industry and trade  Search this
showcases  Search this
Credit Line:
Smithsonian Gardens, Horticultural Artifacts Collection.
Accession number:
1983.015
Restrictions & Rights:
Usage conditions apply
See more items in:
Horticultural Artifacts Collection
Data Source:
Smithsonian Gardens
GUID:
http://n2t.net/ark:/65665/aq428b3581e-406b-4da1-b5d1-9918399841ee
EDAN-URL:
edanmdm:hac_1983.015

Seed catalog covers, Dreer's Garden Calendar, 1898

Company:
Henry A. Dreer (Firm)  Search this
Printer:
Humacher & Ettlinger, Lithographers  Search this
Medium:
Paper
Dimensions:
8 11/16 × 11 3/4 in. (22.1 × 29.8 cm)
Type:
Trade catalogs
Date:
1898
Topic:
advertisements  Search this
chromolithographs  Search this
trade catalogs  Search this
advertising  Search this
bulbs  Search this
floriculture  Search this
flowers (plants)  Search this
gardening  Search this
horticulture  Search this
marketing  Search this
nurseries (horticulture)  Search this
print advertising  Search this
Seed industry and trade  Search this
Credit Line:
Smithsonian Gardens, Horticultural Artifacts Collection.
Accession number:
1984.250.001
Restrictions & Rights:
Usage conditions apply
See more items in:
Horticultural Artifacts Collection
Data Source:
Smithsonian Gardens
GUID:
http://n2t.net/ark:/65665/aq4e26744b2-071b-43ff-a644-8f0b4f71bd11
EDAN-URL:
edanmdm:hac_1984.250.001

Seed catalog covers, Dreer's Garden Calendar, 1897

Company:
Henry A. Dreer (Firm)  Search this
Printer:
Humacher & Ettlinger, Lithographers  Search this
Medium:
Paper
Dimensions:
8 11/16 × 11 3/4 in. (22.1 × 29.8 cm)
Type:
Trade catalogs
Date:
1897
Topic:
advertisements  Search this
chromolithographs  Search this
trade catalogs  Search this
advertising  Search this
bulbs  Search this
floriculture  Search this
flowers (plants)  Search this
gardening  Search this
horticulture  Search this
marketing  Search this
nurseries (horticulture)  Search this
print advertising  Search this
Seed industry and trade  Search this
Credit Line:
Smithsonian Gardens, Horticultural Artifacts Collection.
Accession number:
1984.250.002
Restrictions & Rights:
Usage conditions apply
See more items in:
Horticultural Artifacts Collection
Data Source:
Smithsonian Gardens
GUID:
http://n2t.net/ark:/65665/aq4a1b82c4a-1d2e-442c-8ea2-e797894500fd
EDAN-URL:
edanmdm:hac_1984.250.002

Seed catalog covers, The Storrs & Harrison Co., Spring 1897

Company:
Storrs & Harrison Company  Search this
Medium:
Paper
Dimensions:
8 11/16 × 11 3/4 in. (22.1 × 29.8 cm)
Type:
Trade catalogs
Date:
1897
Topic:
advertisements  Search this
chromolithographs  Search this
trade catalogs  Search this
advertising  Search this
bulbs  Search this
floriculture  Search this
flowers (plants)  Search this
gardening  Search this
horticulture  Search this
marketing  Search this
nurseries (horticulture)  Search this
print advertising  Search this
Seed industry and trade  Search this
Credit Line:
Smithsonian Gardens, Horticultural Artifacts Collection.
Accession number:
1984.250.003
Restrictions & Rights:
Usage conditions apply
See more items in:
Horticultural Artifacts Collection
Data Source:
Smithsonian Gardens
GUID:
http://n2t.net/ark:/65665/aq41dd7747c-8ba5-4621-9617-430705c8f295
EDAN-URL:
edanmdm:hac_1984.250.003

Seed catalog page, New Orchid. Flowered Canna, "Austria"

Medium:
Paper
Dimensions:
8 11/16 × 11 3/4 in. (22.1 × 29.8 cm)
Type:
Advertising ephemera
Trade catalogs
Date:
ca. 1891-1904
Topic:
advertisements  Search this
chromolithographs  Search this
trade catalogs  Search this
advertising  Search this
bulbs  Search this
floriculture  Search this
flowers (plants)  Search this
gardening  Search this
horticulture  Search this
marketing  Search this
nurseries (horticulture)  Search this
print advertising  Search this
Seed industry and trade  Search this
Credit Line:
Smithsonian Gardens, Horticultural Artifacts Collection.
Accession number:
1984.250.004
Restrictions & Rights:
Usage conditions apply
See more items in:
Horticultural Artifacts Collection
Data Source:
Smithsonian Gardens
GUID:
http://n2t.net/ark:/65665/aq46f810ea0-71be-40e0-b51c-fba2a978d78b
EDAN-URL:
edanmdm:hac_1984.250.004

Seed catalog page, New Musk Melon - Paul Rose

Company:
Vaughan's Seed Store  Search this
Medium:
Paper
Dimensions:
8 11/16 × 11 3/4 in. (22.1 × 29.8 cm)
Type:
Advertising ephemera
Trade catalogs
Date:
1897
Topic:
advertisements  Search this
chromolithographs  Search this
trade catalogs  Search this
advertising  Search this
bulbs  Search this
floriculture  Search this
flowers (plants)  Search this
gardening  Search this
horticulture  Search this
marketing  Search this
nurseries (horticulture)  Search this
print advertising  Search this
Seed industry and trade  Search this
Credit Line:
Smithsonian Gardens, Horticultural Artifacts Collection.
Accession number:
1984.250.005
Restrictions & Rights:
Usage conditions apply
See more items in:
Horticultural Artifacts Collection
Data Source:
Smithsonian Gardens
GUID:
http://n2t.net/ark:/65665/aq456c691e8-d4e9-4a84-8501-149c23f2eb1c
EDAN-URL:
edanmdm:hac_1984.250.005

Seed catalog page, Vaughan's "ELITE" Canna Collection

Company:
Vaughan's Seed Store  Search this
Printer:
H.M. Wall, Lithographer  Search this
Medium:
Paper
Dimensions:
8 11/16 × 11 3/4 in. (22.1 × 29.8 cm)
Type:
Advertising ephemera
Trade catalogs
Date:
ca. 1891-1904
Topic:
advertisements  Search this
chromolithographs  Search this
trade catalogs  Search this
advertising  Search this
bulbs  Search this
floriculture  Search this
flowers (plants)  Search this
gardening  Search this
horticulture  Search this
marketing  Search this
nurseries (horticulture)  Search this
print advertising  Search this
Seed industry and trade  Search this
Credit Line:
Smithsonian Gardens, Horticultural Artifacts Collection.
Accession number:
1984.250.006
Restrictions & Rights:
Usage conditions apply
See more items in:
Horticultural Artifacts Collection
Data Source:
Smithsonian Gardens
GUID:
http://n2t.net/ark:/65665/aq457943ead-a9d6-4a55-a2cd-e2ec6ca29431
EDAN-URL:
edanmdm:hac_1984.250.006

Seed catalog page, Salzer's Early Bird Novelties

Company:
John A. Salzer Seed Company  Search this
Medium:
Paper
Dimensions:
8 11/16 × 11 3/4 in. (22.1 × 29.8 cm)
Type:
Advertising ephemera
Trade catalogs
Date:
ca. 1891-1904
Topic:
advertisements  Search this
chromolithographs  Search this
trade catalogs  Search this
advertising  Search this
bulbs  Search this
floriculture  Search this
flowers (plants)  Search this
gardening  Search this
horticulture  Search this
marketing  Search this
nurseries (horticulture)  Search this
print advertising  Search this
Seed industry and trade  Search this
Credit Line:
Smithsonian Gardens, Horticultural Artifacts Collection.
Accession number:
1984.250.007
Restrictions & Rights:
Usage conditions apply
See more items in:
Horticultural Artifacts Collection
Data Source:
Smithsonian Gardens
GUID:
http://n2t.net/ark:/65665/aq4dda6ef95-0db1-4a75-8217-226177b4a8be
EDAN-URL:
edanmdm:hac_1984.250.007

Seed catalog cover, John A. Salzer Seed Co., Spring 1896

Company:
John A. Salzer Seed Company  Search this
Printer:
Brett Lithographing Company  Search this
Medium:
Paper
Dimensions:
8 11/16 × 11 3/4 in. (22.1 × 29.8 cm)
Type:
Trade catalogs
Date:
1896
Topic:
advertisements  Search this
chromolithographs  Search this
trade catalogs  Search this
advertising  Search this
bulbs  Search this
floriculture  Search this
flowers (plants)  Search this
gardening  Search this
horticulture  Search this
marketing  Search this
nurseries (horticulture)  Search this
print advertising  Search this
Seed industry and trade  Search this
Credit Line:
Smithsonian Gardens, Horticultural Artifacts Collection.
Accession number:
1984.250.008
Restrictions & Rights:
Usage conditions apply
See more items in:
Horticultural Artifacts Collection
Data Source:
Smithsonian Gardens
GUID:
http://n2t.net/ark:/65665/aq422e95623-a760-4864-b85c-9d2d8ae53f04
EDAN-URL:
edanmdm:hac_1984.250.008

Seed catalog cover, Peter Henderson & Co., 1904 Seeds

Company:
Peter Henderson & Co.  Search this
Medium:
Paper
Dimensions:
8 11/16 × 11 3/4 in. (22.1 × 29.8 cm)
Type:
Trade catalogs
Date:
1904
Topic:
advertisements  Search this
chromolithographs  Search this
trade catalogs  Search this
advertising  Search this
bulbs  Search this
floriculture  Search this
flowers (plants)  Search this
gardening  Search this
horticulture  Search this
marketing  Search this
nurseries (horticulture)  Search this
print advertising  Search this
Seed industry and trade  Search this
Credit Line:
Smithsonian Gardens, Horticultural Artifacts Collection.
Accession number:
1984.250.009
Restrictions & Rights:
Usage conditions apply
See more items in:
Horticultural Artifacts Collection
Data Source:
Smithsonian Gardens
GUID:
http://n2t.net/ark:/65665/aq4e3e393cd-6a89-4bde-a4f3-11899fa79004
EDAN-URL:
edanmdm:hac_1984.250.009

Seed catalog cover, Peter Henderson & Co., "Everything for the Garden," 1904

Company:
Peter Henderson & Co.  Search this
Medium:
Paper
Dimensions:
8 11/16 × 11 3/4 in. (22.1 × 29.8 cm)
Type:
Trade catalogs
Date:
1904
Topic:
advertisements  Search this
chromolithographs  Search this
trade catalogs  Search this
advertising  Search this
bulbs  Search this
floriculture  Search this
flowers (plants)  Search this
gardening  Search this
horticulture  Search this
marketing  Search this
nurseries (horticulture)  Search this
print advertising  Search this
Seed industry and trade  Search this
Credit Line:
Smithsonian Gardens, Horticultural Artifacts Collection.
Accession number:
1984.250.010
Restrictions & Rights:
Usage conditions apply
See more items in:
Horticultural Artifacts Collection
Data Source:
Smithsonian Gardens
GUID:
http://n2t.net/ark:/65665/aq43a8aa556-207f-4cf0-876b-a839be5eda1e
EDAN-URL:
edanmdm:hac_1984.250.010

Seed catalog page, One Package Each, 20 cents

Printer:
Stecher Lithograph Company  Search this
Medium:
Paper
Dimensions:
8 11/16 × 11 3/4 in. (22.1 × 29.8 cm)
Type:
Advertising ephemera
Trade catalogs
Date:
ca. 1891-1904
Topic:
advertisements  Search this
chromolithographs  Search this
trade catalogs  Search this
advertising  Search this
bulbs  Search this
floriculture  Search this
flowers (plants)  Search this
gardening  Search this
horticulture  Search this
marketing  Search this
nurseries (horticulture)  Search this
print advertising  Search this
Seed industry and trade  Search this
Credit Line:
Smithsonian Gardens, Horticultural Artifacts Collection.
Accession number:
1984.250.011
Restrictions & Rights:
Usage conditions apply
See more items in:
Horticultural Artifacts Collection
Data Source:
Smithsonian Gardens
GUID:
http://n2t.net/ark:/65665/aq4e22f8113-bf73-4143-b5cb-387b72385e6e
EDAN-URL:
edanmdm:hac_1984.250.011

Seed catalog page, vegetables

Artist:
Stecher Lithograph Company  Search this
Medium:
Paper
Dimensions:
8 11/16 × 11 3/4 in. (22.1 × 29.8 cm)
Type:
Advertising ephemera
Trade catalogs
Date:
ca. 1891-1904
Topic:
advertisements  Search this
chromolithographs  Search this
trade catalogs  Search this
advertising  Search this
bulbs  Search this
floriculture  Search this
flowers (plants)  Search this
gardening  Search this
horticulture  Search this
marketing  Search this
nurseries (horticulture)  Search this
print advertising  Search this
Seed industry and trade  Search this
Credit Line:
Smithsonian Gardens, Horticultural Artifacts Collection.
Accession number:
1984.250.012
Restrictions & Rights:
Usage conditions apply
See more items in:
Horticultural Artifacts Collection
Data Source:
Smithsonian Gardens
GUID:
http://n2t.net/ark:/65665/aq41d2f67e7-a9c7-4e83-b26a-86c14195c9ec
EDAN-URL:
edanmdm:hac_1984.250.012

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