The Grace Jeffers Collection of Formica Materials consists of textual files, photographs, slides, negatives, drawings, blueprints, posters, advertisements, product brochures, newsletters, and informational pamphlets documenting the history of the Formica Corporation and the use of Formica brand plastic laminate.
Scope and Contents:
The Formica Collection, 1913-2003, consists of textual files, photographs, photo slides, drawings, blueprints, posters, advertisements, product brochures, informational pamphlets, and research notes documenting the history of the Formica Corporation and the use of Formica brand plastic laminate.
Arrangement:
The collection is arranged into ten series.
Series 1: Corporate Records, 1920-1992, 2003
Subseries 1.1: Annual reports, 1949, 1966, 1988
Subseries 1.2: Correspondence and company identity, 1920-1988
Subseries 1.3: Corporation histories and timelines, 1949-1991, undated
Subseries 1.4: Newspaper clippings and articles, 1934-2003
Subseries 1.5: Awards, 1940s-1987
Subseries 1.6: Patent information, 1925-1994
Subseries 1.7: Photographs, 1927-1966
Series 2: Personnel Records, 1943-1992
Series 3: Newsletters, Magazines, and Press Releases, 1942-1990
Subseries 3.1: Newsletters, 1942-1988
Subseries 3.2: Press releases, 1973-1990
Series 4: Product Information, 1948-1994
Series 5: Advertising and sales materials, 1913-2000
Subseries 5.1: Advertising materials, 1913-2000
Subseries 5.2: Sales materials, 1922-1993
Series 6: Subject Files, circa 1945, 1955-1991, 2002
Series 7: Exhibits, 1981-1994
Series 8: Grace Jeffers Research Materials, 1987-1997
Series 9: Audio Visual Materials, 1982-1995, undated
Series 10: Martin A. Jeffers Materials, 1963-1999
Subseries 10.1: Background Materials, 1965-1999
Subseries 10.2: Employee Benefits, 1963-1998
Subseries 10.3: Product Information, [1959?]-1997
Subseries 10.4: Advertising and Sales Records, 1987-1999
Biographical / Historical:
Since its founding in 1913, the history of the Formica Company has been marked by a spirit of innovation and entrepreneurship. The history begins with the discovery of Formica by two men who envisioned the plastic laminate as breakthrough insulation for motors. Later, Formica became a ubiquitous surfacing material used by artists and architects of post-modern design. The various applications of the plastic laminate during the twentieth century give it a prominent role in the history of plastics, American consumerism, and American popular culture.
The Formica Company was the brainchild of Herbert A. Faber and Daniel J. O'Conor, who met in 1907 while both were working at Westinghouse in East Pittsburgh, Pennsylvania. O'Conor, head of the process section in the Research Engineering Department, had been experimenting with resins, cloth, paper, and a wide array of solvents in an effort to perfect a process for making rigid laminate sheets from Kraft paper and liquid Bakelite. O'Conor produced the first laminate sheet at Westinghouse by winding and coating paper on a mandrel, slitting the resulting tube, and flattening it on a press. The finished product was a laminated sheet with the chemical and electrical properties of Bakelite that were cut into various shapes and sizes. O'Conor applied for a patent on February 1, 1913, but it was not issued until November 12, 1918 (US Patent 1,284,432). Since the research was done on behalf of Westinghouse, the company was assigned the patent, and O'Conor was given one dollar, the customary amount that Westinghouse paid for the rights to employees' inventions.
Herbert Faber, Technical Sales Manager of insulating materials, was excited about O'Conor's discovery. Faber saw limitless possibilities for the new material. However, he quickly became frustrated by Westinghouse's policy limiting the sale of the laminate to its licensed distributors. After failing to persuade Westinghouse to form a division to manufacture and market the new material, Faber and O'Conor created their own company. On May 2, 1913, the first Formica plant opened in Cincinnati, Ohio. On October 15, 1913, the business incorporated as the Formica Insulation Company with Faber as president and treasurer and O'Conor as vice-president and secretary. The company began producing insulation parts used in place of or "for mica," the costly mineral that had been used in electrical insulation.
Like most new companies, Formica had modest beginnings. Faber and O'Conor faced the challenge of looking for investors who would let them maintain control over the company. Finally, they met J. G. Tomluin, a lawyer and banker from Walton, Kentucky, who invested $7,500 for a one-third share in the Formica Company. Renting a small space in downtown Cincinnati, Faber and O'Conor began work. The company's equipment list consisted of a 35-horsepower boiler, a small gas stove, and a variety of homemade hand screw presses. By September 1913, Tomluin had brought in two more partners, David Wallace and John L. Vest. With the added capital, O'Conor, Faber, and Formica's eighteen employees began producing automobile insulation parts for Bell Electric Motor, Allis Chalmers, and Northwest Electric.
Initially, the Formica Company only made insulation rings and tubes for motors. However, by July 4, 1914, the company obtained its first press and began to produce flat laminate sheets made from Redmenol resin. Business gradually grew, and by 1917 sales totaled $75,000. Fueled by World War I, Formica's business expanded to making radio parts, aircraft pulleys, and timing gears for the burgeoning motor industry. In the years that followed, Formica products were in high demand as laminate plastics replaced older materials in washers, vacuum cleaners, and refrigerators. By 1919, the Formica Company required larger facilities and purchased a factory in Cincinnati.
During this time, patent battles and legal suits emerged to challenge Formica's success. On June 11, 1919, Westinghouse sued Formica for patent infringement on its laminated gears; Formica won. Later that year, Westinghouse brought two new lawsuits against Formica. The first was for a patent infringement on the production of tubes, rods, and molded parts; the second was over an infringement based on a 1913 patent assigned to Westinghouse through O'Conor. Formica prevailed in both suits.
Legal battles did not deter the company. Having to defend itself against a giant corporation gave Formica a reputation as a scrappy contender. Finally, Faber and O'Conor made a quantum leap in 1927, when the company was granted a U.S. patent for a phenolic laminate utilizing lithographed wood grains of light color, forming an opaque barrier sheet which blocks out the dark interior of the laminate. In 1931, the company received two more patents for the preparation of the first all paper based laminate and for the addition of a layer of aluminum foil between the core and the surface, making the laminate cigarette-proof. These patents would allow Formica to move from a company dealing primarily with industrial material to the highly visible arena of consumer goods.
In 1937, Faber had a severe heart attack which limited his activity within the company. O'Conor continued as president, encouraging new product lines, including Realwood, as a laminate with genuine wood veneer mounted on a paper lamination with a heat-reactive binder. With the introduction of Realwood and its derivatives, manufacturers started
using Formica laminate for tabletops, desks, and dinette sets. By the early forties, sales of Formica laminate were over 15 million dollars. The final recipe for decorative laminate was perfected in 1938, when melamine resins were introduced. Melamine was clear, extremely hard, and resistant to stains, heat, light, less expensive than phenolic resins. It also made possible laminates of colored papers and patterns.
Due to World War II, Formica postponed the manufacturing of decorative laminate sheets. Instead, the company made a variety of war-time products ranging from airplane propellers to bomb buster tubes.
The post-World War II building boom fueled the decorative laminate market and ushered in what would come to be known as the golden age for Formica. The company, anticipating the demand for laminate, acquired a giant press capable of producing sheets measuring thirty by ninety-six inches for kitchen countertops. Between 1947 and 1950, more than 2 million new homes were designed with Formica brand laminate for kitchens and bathrooms.
Formica's advertising campaigns, initially aimed at industry, were transformed to speak to the new decorative needs of consumer society, in particular the American housewife. Formica hired design consultants, Brooks Stevens, and, later, Raymond Loewy who launched extensive advertising campaigns. Advertising themes of durability, cleanliness, efficiency, and beauty abound in promotional material of this time. Advertisers promised that the plastic laminate, known as "the wipe clean wonder," was resistant to dirt, juices, jams, alcohol stains, and cigarette burns. Atomic patterns and space-age colors, including Moonglo, Skylark, and Sequina, were introduced in homes, schools, offices, hospitals, diners, and restaurants across America.
The post-war period was also marked by expansion, specifically with the establishment of Formica's first international markets. In 1947, Formica signed a licensing agreement with the British firm the De La Rue Company of London for the exclusive manufacture and marketing of decorative laminates outside North America, and in South America and the Pacific Basin. In 1948, Formica changed its name from the Formica Insulation Company to the Formica Company. In 1951, Formica responded to growing consumer demand by opening a million square foot plant in Evendale, Ohio, devoted to the exclusive production of decorative sheet material. In 1956, the Formica Company became the Formica Corporation, a subsidiary of American Cyanamid Company. A year later, the international subsidiaries that Formica formed with De La Rue Company of London were replaced by a joint company called Formica International Limited.
The plastic laminate was not merely confined to tabletops and dinette sets. Formica laminate was used for skis, globes, and murals. Moreover, well-known artists and architects used the decorative laminate for modernist furniture and Art Deco interiors. In 1960, Formica's Research and Development Design Center was established, adjacent to the Evendale plant, to develop uses for existing laminate products. In 1966, the company
opened the Sierra Plant near Sacramento, California. Such corporate expansion enabled Formica to market its laminates beyond the traditional role as a countertop surface material.
In 1974, Formica established its Design Advisory Board (DAB), a group of leading designers and architects. DAB introduced new colors and patterns of laminate that gained popularity among artists and interior designers in the 1980s. In 1981, DAB introduced the Color Grid, a systematic organization of Formica laminate arranged by neutrals and chromatics. The Color Grid was described as the first and only logically arranged collection of color in the laminate industry. DAB also developed the Design Concepts Collection of premium solid and patterned laminates to serve the needs of contemporary interior designers.
In the 1980s and 1990s, the corporation continued to produce laminates for interior designers, artists, and architects. In 1982, Formica introduced COLORCORE, the first solid-color laminate. Due to its relatively seamless appearance, COLORCORE was adopted by artists for use in furniture, jewelry, and interior design. The introduction of COLORCORE also marked the emergence of a wide variety of design exhibitions and competitions sponsored by the Formica Corporation. In 1985, Formica Corporation became independent and privately held. Formica continues to be one of the leading laminate producers in the world with factories in the United States, England, France, Spain, Canada, and Taiwan.
For additional information on the history of the Formica Corporation, see:
DiNoto, Andrea. Art Plastic: Designed for Living. New York: Abbeville Press, 1985.
Fenichell, Stephen. Plastic: The Making of a Synthetic Century. New York: Harper/Collins, 1996.
Jeffers Grace. 1998. Machine Made Natural: The Decorative Products of the Formica Corporation, 1947-1962. Master's thesis. Bard Graduate Center for Studies in the Decorative Arts.
Lewin, Susan Grant, ed. Formica & Design: From Counter Top to High Art. New York: Rizzoli, 1991.
Related Materials:
Materials at the Archives Center
Leo Baekeland Papers, 1881-1968 (AC0005)
DuPont Nylon Collection, 1939-1977 (AC0007)
J. Harry DuBois Collection on the History of Plastics, circa 1900-1975 (AC0008)
Earl Tupper Papers, circa 1914-1982 (AC0470)
The Division of Medicine and Science holds artifacts related to this collection. See accession # 1997.0319 and #1997.3133.
Provenance:
This collection was assembled by Grace Jeffers, historian of material culture, primarily from materials given to her by Susan Lewin, Head of Formica's New York design and publicity office when the office closed in 1995. The collection was donated to the Archives Center by Grace Jeffers in September 1996.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Papers relating to the development of the flexible drinking straw, Friedman's manufacturing company, and Friedman's other inventions, such as an ice cream scoop, fountain pens, and household appliances.
Scope and Contents:
Papers relating to the development of the flexible drinking straw, Friedman's manufacturing company, and Friedman's other inventions, such as an ice cream scoop, fountain pens, and household appliances. Includes company ledgers, preliminary sketches, blueprints, correspondence, a video cassette, and photographs.
The Joseph B. Friedman Papers encompass the years 1915-2000, with the bulk of the material ranging between 1925 and 1965. This collection is a near complete source for the understanding inventive process of an American entrepreneur. In the case of the flexible straw, the evolution of the invention can be traced from early concept drawings through its manufacture and production, to the development of advertising and marketing materials. Records of necessary design modifications in the flexible straw and legal issues concerning Friedman's invention through its various stages are present here. In addition to providing a detailed linear account of the flexible straw, these papers reflect the varied interests and additional accomplishments of Friedman's invention career. The collection is arranged in three series to reflect the subjects of the material, namely personal papers, invention materials, and corporate records. Materials within each series are arranged by topic and type, and then chronologically.
Series 1: Personal Records (c.1920s-1940) contains family photographs, personal correspondence, education and employment records. Friedman's education records are in Subseries A, while the records of his careers in optometry, insurance and real estate are contained in Subseries B. Subseries C contains personal financial records, including bank statements and income tax returns. Correspondence, photographs, family history items and death certificate are located in Subseries D.
Series 2: Invention & Patent Materials (1915-1967) consists of invention records that include original concept drawings, legal records and patents, marketing correspondence, and the business records of Friedman's sole proprietorship invention business, the Commercial Research Company. It is important for researchers to note that information on the assignment of straw patents and their machinery, all associated legal records to those specific issues, as well as patent defense case research, and straw advertising and marketing after 1938 may be found in Series 3. Series 2 is divided into several subseries. Subseries A - I are patented inventions arranged chronologically by patent issue date, and include research and development, legal records and correspondence, and advertising and marketing materials. Subseries J - M contain unpatented inventions and business records, as well as multiple concept drawings and invention lists that refer to both patented and unpatented inventions. Researchers interested in the conceptual development of the straw should review the information contained not only in Subseries E: Drinking Tube and Subseries H: Flexible Straw, but also in Subseries L: Invention Lists & Drawings for straw ideas that were drawn on lists or sketches with other concepts. Additionally, researchers interested in the manufacturing device for the straw should review Subseries I: Apparatus & Method for Forming Corrugations in Tubing, as well as Subseries K: Unpatented Inventions, for the Flexible Straw & Method of Forming Same information.
Series 3: Flex-Straw Corporate Records (1938 - 1967) includes correspondence relating to the company and its formation, financial statements, tax returns, legal documents, patent assignments, royalty information, patent defense case research and records, and documents pertaining to the advertising and marketing of the flexible straw. Researchers should note that all conceptual and developmental details relating to the straw and its manufacture, as well as the original patents and their specifically associated legal correspondence can be found in Series 2. Series 3 is divided into several topically arranged subseries. Subseries A consists of the organizational materials for the company, including the minutes, by-laws and limited employee records. This subseries also contains two day books belonging to Joseph B. Friedman recording his appointments and personal notes from 1947 and 1950. Subseries B includes company related correspondence, organized by the correspondent. It begins with general correspondence, from 1939 - 1963, and continues with the letters of Bert Klein (1945 - 1950), David Light & Harry Zavin (1938 - 1962), and Betty Friedman (1940 - 1954). Much of the operational information on the company may be found in the letters Betty Friedman wrote and received from her brother. Subseries C holds the financial records of the company, including financial statements, ledgers, bank statements, check books, tax returns and royalty statements. Subseries D consists of legal records and correspondence, including such topics as changes in entity type, patent assignments, fair trade agreements and patent defense. Subseries E contains the advertising and marketing records of the company. This includes published material relating to the Flex-Straw specifically, as well as some advertising for flexible straws in general. Pencil concept drawings of Flex-Straw packaging and advertising art are drawn on the reverse of Pette calendar pages, and international advertising materials for the product are also present. Product testimonials, distributor bulletins, and corporate letterhead that traces the progression of company locations can also be found here.
Arrangement:
The collection is ivided into three series.
Series 1: Personal Records, circa 1920s-1940
Series 2: Invention and Patent Materials, 1915-1967
Series 3: Flex-Straw Corporate Records, 1938-1969
Biographical / Historical:
Joseph B. Friedman (1900 - 1982) was an independent American inventor with a broad range of interests and ideas. Born in Cleveland, Ohio on October 9, 1900, Joseph was a first generation American and the fifth of eight children for Jacob Friedman and Antoinette Grauer Friedman. By the age of fourteen, he had conceptualized his first invention, the "pencilite" lighted pencil, and was attempting to market his idea. Over the course of his inventing career, he would experiment with ideas ranging from writing implements to engine improvements, and household products to sound and optic experiments. He was issued nine U.S. patents and held patents in Great Britain, Australia and Canada. His first patent was issued for improvements to the fountain pen on April 18, 1922, (U.S. patent #1,412,930). This was also the first invention that he successfully sold, to Sheaffer Pen Company in the mid 1930s. In the 1920s, Friedman began his education in real estate and optometry. He would use both of these careers at different points in his life to supplement his income while improving his invention concepts. Although he was working as a realtor in San Francisco, California, the 1930s proved to be his most prolific patenting period, with six of his nine U.S. patents being issued then. One of these patents would prove to be his most successful invention - the flexible drinking straw.
While sitting in his younger brother Albert's fountain parlor, the Varsity Sweet Shop in San Francisco, Friedman observed his young daughter Judith at the counter, struggling to drink out of a straight straw. He took a paper straight straw, inserted a screw and using dental floss, he wrapped the paper into the screw threads, creating corrugations. After removing the screw, the altered paper straw would bend conveniently over the edge of the glass, allowing small children to better reach their beverages. U.S. patent #2,094,268 was issued for this new invention under the title Drinking Tube, on September 28, 1937. Friedman would later file and be issued two additional U.S. patents and three foreign patents in the 1950s relating to its formation and construction. Friedman attempted to sell his straw patent to several existing straw manufacturers beginning in 1937 without success, so after completing his straw machine, he began to produce the straw himself.
The Flexible Straw Corporation was incorporated on April 24, 1939 in California. However, World War II interrupted Friedman's efforts to construct his straw manufacturing machine. During the war, he managed the optometry practice of Arthur Euler, O.D., in Capwells' Department Store in Oakland, California, and continued to sell real estate and insurance to support his growing family. Joseph obtained financial backing for his flexible straw machine from two of his brothers-in-law, Harry Zavin and David Light, as well as from Bert Klein, a family associate. With their financial assistance, and the business advice of his sister Betty, Friedman completed the first flexible straw manufacturing machine in the late 1940s. Although his original concept had come from the observation of his daughter, the flexible straw was initially marketed to hospitals, with the first sale made in 1947.
Betty Friedman played a crucial role in the development of the Flexible Straw Corporation. While still living in Cleveland and working at the Tarbonis Company, she corresponded regularly with her brother and directed all of the sales and distribution of the straw. In 1950 Friedman moved his family and company to Santa Monica, California. Now doing business as the Flex-Straw Co., sales continued to increase and the marketing direction expanded to focus more strongly on the home and child markets. Betty moved west in 1954 to assume her formal leadership role in the corporation. Additional partners and investors were added over time, including Art Shapiro, who was initially solicited as a potential buyer of the patent. On June 20, 1969, the Flexible Straw Corporation sold its United States and foreign patents, United States and Canadian trademarks, and licensing agreements to the Maryland Cup Corporation. The Flexible Straw Corporation dissolved on August 19, 1969.
Dr. Joseph Bernard Friedman died on June 21, 1982. He was survived by his wife of over 50 years, Marjorie Lewis Friedman, his four children Judith, Linda, Pamela and Robert, and seven grandchildren
Separated Materials:
"Straw samples and an original dispensing device (ice cream disher) are located in the Division of Culture and the Arts (now Division of Cultural and Community Life).
A mandrel prototype from the original flexible straw manufacturing machine is held by the Division of Work and Industry."
Provenance:
Daughters Judith B. Rosen, Linda A. Reiss and Pamela B. Leeds, and son Robert A. Friedman donated this collection and its related artifacts to the Archives Center of the National Museum of American History on May 1, 2001.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The bulk of the collection consists of renderings of sewing machines and related products by industrial designers such as Henry Dreyfuss, Robert P. Gersin, Eliot Noyes, and Malcolm S. Park; by designers of Singer's in-house design department; and by consultants to the firm. Materials include decals, photographs, negatives, patents, and renderings and sketches. This collection documents the influence of industrial design on Singer sewing machines as well as other household products such as vacuum cleaners.
Scope and Contents:
The bulk of the collection consists of drawings by industrial designers such as Henry Dreyfuss, Robert P. Gersin, Eliot Noyes, and Malcolm Park; by designers of Singer's in-house design department; and by consultants to the firm. These materials show the influence of industrial design on Singer machines.
Series 1, Photographs, 1927-1979, is divided into three subseries: Subseries 1, Editorial Department, 1927-1979; Subseries 2, Competitors, undated; and Subseries 3, Miscellaneous, 1977 and undated.
Subseries 1, Editorial Department, 1927-1979, consists of camera-ready art presumably for catalogs and advertising created by the editorial department at Singer Manufacturing. The photographs are black-and-white (8" x 10") and depict "cut away" views of the internal workings of Singer sewing machines before the casing was put on the machine. When the machines are not Singer, it is noted. The model number is provided, and the photographs are arranged chronologically.
Subseries 2, Competitors, undated, consists of images depicting mostly competitor sewing machines that are mounted on pages with captions. The images are black-and-white (2" x 2") and include companies such as Adler, Bernina, Elgin, Juki, Meister, Necchi, Sewmaid, Veritas, and Zundapp. The series is arranged alphabetically by manufacturer name.
Subseries 3, Miscellaneous, 1977 and undated, consists of black-and-white and color photographs (8" x 10" or smaller) for the 560 machine and a sewing cabinet.
Series 2, Decalcomania, undated, consists of one album of decal samples and loose decal/transfer cards created for Singer sewing machines and other sewing machine companies. Decalcomania is a decorative technique by which engravings and prints are transferred to other materials, such as the body of a sewing machine. Today, the use of the word "decal" is more widely used.
Some of the decals are on tracing paper, tin, and poster board. Some are in color with floral designs, and the size and style of font vary. Other decals include patent marks, the name "Singer Manufacturing Company," "Singer," oil level, and there are custom decals for specific sewing machine companies such as the Camel Sewing Machine Company, Ltd.
The decals are arranged numerically by transfer numbers, and there are two distinct groups of decal design/transfer cards. One group is numbered 63 to 141 (not inclusive) with the majority of the designs in color; the other set of decal cards is arranged in an unbound portfolio book numbered 1 to 41. Many of the decal/transfer cards have additional information about which machine or class of machines the transfer was designed for. For example, transfer #316 was used for the 99-13 machine. Machine 99-13 is also labeled with a sticker titled "SD-37." Presumably this indicates that the decal was Singer design number 37. If a decal was cancelled this is noted with a date.
Series 3, Industrial Designers' Materials, 1936-1983, consists of industrial designers and is divided into twelve subseries: Subseries 1, Henry Dreyfuss Associates, 1964-1978; Subseries 2, Robert P. Gersin Associates, Inc., 1980-1983; Subseries 3, Industrial Design Group and Industrial Design Laboratory, 1970-1975; Subseries 4, Innovations and Development, Inc., circa 1977-1979; Subseries 5, Leo Jiranek, circa 1960-1964; Subseries 6, Monte L. Levin, 1961-1962; Subseries 7, Mezey Macowski, 1967-1969; Subseries 8, Eliot Noyes, 1969, 1978; Subseries 9, Malcolm S. Park, 1936-1978; Subseries 10, Schmitz, 1973; Subseries 11, Eric Schneider, 1980. The series is arranged alphabetically.
Subseries 1, Henry Dreyfuss Associates, 1964-1978, consists of storyboards and renderings (20" x 25" or smaller) in ink, colored pencils and crayon for sewing machines and sewing machine carrying cases. Many of the renderings are preliminary. The subseries is arranged sequentially by assigned drawings numbers designated "D." Drawing D18 is heavily annotated on the reverse side
Subseries 2, Robert P. Gersin Associates, Inc., 1980-1983, consists of twenty drawings mounted on foam core board for various sewing machine concepts from 1980-1983. Many of the drawings depict side and front elevations. Gersin (1929-1989) was an award-winning industrial designer. He founded Robert P. Gersin Associates, Inc., in 1959 and worked on a wide range of designs, including interiors, products and corporate identity programs. In 1984 the company designed the logotype and corporate identity program for Sears, Roebuck & Company, and in 1988 it designed the interior for Casual Corner stores.
Subseries 3, Industrial Design Group and Industrial Design Laboratory, 1970-1975, consists of renderings ( 20 1/2" x 26") and storyboards (15" x 20") created by the the Singer Technical Center in Elizabeth, New Jersey. The majority of the work is stamped with "Industrial Design Group" or "Industrial Design Laboratory." The storyboards consist of color photographs mounted to poster board and depict a variety of sewing machines, a hand stitcher, and electric pinking scissors. The majority of renderings are not attributed to a specific designer, but some were drawn by designer W. Current.
Subseries 4, Innovations and Development, Inc., circa 1977-1979, consists of renderings created by consultants to Singer Manufacturing of Fort Lee, New Jersey. The renderings are ink on tracing paper (19" x 24") and they are not numbered or dated.
Subseries 5, Leo Jiranek, circa 1960-1964, consists of three drawings (19 1/2" x 24") for a 1964 World's Fair house and World's Fair chair. Jiranek (1900-1990) was born in Grand Rapids, Michigan. He graduated from Princeton University in 1922 and went to work for Turner Construction Company. In 1924 he took over his father's furniture design business. Considered by many to be the "Dean of Furniture Designers," one of the industry's first freelancers, he contributed to more furniture companies than any other designer, including Magnavox, Thomasville, Ethan Allen, Kroehler, Haywood Wakefield, The Lane Co., Bassett, Broyhill and Garrison. In the 1960s, Jiranek founded and was president of the Jiranek School of Furniture Design and Technology in New York City.
Subseries 6, Monte L. Levin, 1961-1962, was an industrial designer who founded Monte Levin Associates in 1945. The renderings (18 1/2" x 22" or smaller) are ink on tracing paper and depict Singer sewing machine cases.
Subseries 7, Mezey Macowski, 1967-1969, consists of seven (14" x 16 1/2") ink- colored drawings depicting a sewing table.
Subseries 8, Eliot Noyes, 1969, 1978, consists of two colored ink on vellum renderings of electric scissors. Noyes (1910-1977) was an American architect and industrial designer who worked on projects for IBM. The renderings for Singer sewing machines (A-E) were done by Gordon Bruce while at Eliot Noyes Industrial Design, Inc.
Subseries 9, Malcolm S. Park, 1936-1978, consists of a 130-page portfolio depicting Park's (1905-1991)work as an industrial designer for Singer Manufacturing Company. The pages are 13" x 16" and materials are mounted on the pages with captions. In some instances, materials have come loose. The types of materials include, patents, patent drawings, ephemera, correspondence, renderings, advertising, photographs for sewing machines, sewing machine cabinets, irons, buttonholers, vacuum cleaners, floor polishers, timers, clocks, and stitching attachments.
Subseries 10, Schmitz, 1973, consists of one drawing (17 1/2" x 21") for a portable sewing machine called the Easy Egg.
Subseries 11, Eric Schneider, 1980, consists of six ink on tracing papers renderings (17" x 23") for sewing machines.
Subseries 12, Unknown Designers, undated, consists of two renderings (18" x 23") for sewing machines with parts labeled in German and renderings (12" x 16") depicting views of sewing systems, household items, and storage systems. Some of the items include sewing machines, vacuums, cash registers, canisters, intercoms, alarms, and fire and smoke detectors.
Series 4, Design Patents, 1936-1980, is divided into four subseries: Subseries 1, United States Design Patents, 1936-1980; and Subseries 2, Foreign Design Patents, 1961-1968. Design patents may be granted to anyone who invents a new, original, and ornamental design for an article of manufacture.
Subseries 1, United States Design Patents, 1936-1980 consists of design patents that were assigned to the Singer Manufacturing Company by the inventors, Adam Baker Barnhart, Herbert S. Barnhart, Henry Dreyfuss, Christian Julian Felix, Russell A. Fritts, Donald M. Genaro, Hans Hacklander, Lloyd G. Kent, Jr., Monte L. Levin, Abbot Lutz, Michael McCann, L.C. Marsac, Charles F. Neagle, Malcolm S. Park, W. J. Peets, Robert E. Redman, Edgar P. Turner, Julian U. Von der Lancken, Tobin Wolf, Thaddeus J. Zylbert.
The majority of the patents are in patent jackets which were maintained by the Singer Manufacturing Company Patent Department. Patent jackets or patent folders are typically pre-printed with standard information such as patent number, actions, references, assignment, application serial number, and fee paid. This permitted easier documentation for the patent department. The jackets contain correspondence with the United States Patent and Trademark Office, foreign patent and trademark offices, as well as the inventor/designer, company attorneys and other company officials; drawings; photographs; newspaper clippings, and a sample of embroidery stitching. The three-way folders (10" x 15") are designed to house all of the legal documentation about the patenting process. In some instances, patents were abandoned, and this is noted. Additional file jackets include those for foreign applications and patents corresponding with United States application serial numbers. These pre-printed jackets contain the names of countries (such as Great Britain, Brazil, Italy, Japan and Sweden) where Singer Manufacturing was filing for design protection.
The majority of the design patents are for sewing machines and sewing machine cases, but there are some designs for vacuum cleaners, electric scissors, an embroidery attachment, a floor polishing machine, a display stand for needles, and a statuette. For example, the statuette was used as an award in the Singer World Stylemaker Contest and was intended to represent anyone that a person desires as well as signifying the craft of home sewing with an unrolled bolt of cloth draped around the statuette. The United States Design Patents are arranged numerically by design patent number, and the foreign design patents are arranged alphabetically by country, then numerically by patent number.
Subseries 2, Foreign, 1961-1968, consists of foreign design patents from the Congo, England, France and Italy.
Series 5, Utility Patents for Henry Dreyfuss, 1961-1965, is divided into two subseries, Subseries 1, United States Utility Patents, 1964-1965 and Subseries 2, Foreign Utility Patents, 1961-1964. Utility patents are granted to anyone who invents or discovers any new, useful, and non-obvious process, machine, article of manufacture, or composition of matter, or any new and useful improvement thereof. The United States and foreign utility patents are issued to industrial designer Henry Dreyfuss.
Series 6, Posters, 1985, consists of two posters from the National Museum of American History's exhibit titled "Industrial Design, An American Case History." The exhibit ran from July 24, 1985 to September 30, 1985.
Series 7, Miscellaneous, 1980, consists of a North Atlantic Consumer Products Group Research and Development Department report about the combination carrying case for 400/500K and 250/362m Series flat bed machines. The report contains project specifications and photographs.
Arrangement:
The collections is divided into seven series.
Series 1, Photographs, 1927-1979
Subseries 1, Editorial Department, 1927-1979
Subseries 2, Competitors, undated
Subseries 3, Miscellaneous, 1977 and undated
Series 2, Decalcomania, undated
Series 3, Industrial Designers' Materials, 1936-1983
Subseries 1, Henry Dreyfuss Associates, 1962-1978
Subseries 2, Robert P. Gersin Associates, Inc., 1980-1983
Subseries 3, Industrial Design Group and Industrial Laboratory, 1970-1975
Subseries 4, Innovations and Development, Inc., circa 1977-1979
Subseries 5, Leo Jiranek, circa 1960-1964
Subseries 6, Monte L. Levin, 1961-1962
Subseries 7, Mezey Macowski, 1967-1969
Subseries 8, Eliot Noyes, 1969, 1978
Subseries 9, Malcom S. Park, 1936-1978
Subseries 10, Schmitz, 1973
Subseries 11, Eric Schneider, 1980
Subseries 12, Unknown designers, undated
Series 4, Design Patents, 1936-1980
Subseries 1, United States Design Patents, 1936-1980
Subseries 2, Foreign Design Patents, 1961-1968
Series 5, Utility Patents for Henry Dreyfuss, 1961-1965
Subseries 1, United States Utility Patents, 1964-1965
Subseries 2, Foreign Utility Patents, 1961-1964
Series 6, Posters, 1985
Series 7, Miscellaneous, 1970
Biographical / Historical:
In 1851, I.M. Singer and Company, with headquarters in New York, was founded by inventor Isaac Merrit Singer and businessman/lawyer Edward Clark. In 1863 the business was incorporated as the Singer Manufacturing Company. After 1867 the company became the dominant firm in the industry despite the fact that it sold more expensive products than any of its competitors. Business expanded in the United States and abroad while designers focused their efforts on making mechanical improvements in the machines in the last half of the nineteenth century. America's industrial design profession emerged during the Great Depression and began to influence the design of the sewing machine. Many compnaies mass-produced technological goods and designers began to play a crucial role in American industry. After the Stock Market crash of 1929 and during the Great Depression, goods were made to look more attractive and increase sales. Many firms, such as Singer Manufacturing Company, employed industrial designers as consultants. Other industrial designers established their own firms and agencies.
Related Materials:
Materials in the Archives Center, National Museum of American History
Warshaw Collection of Business Americana, Sewing Machines (AC0060)
Landor Design Collection, circa 1930-1994 (AC0500)
Francis M. Mair Papers, circa 1938-1990 (AC0548)
Freda Diamond Collection, 1945-1984 (AC0616)
Lucian Bernhard Advertising Art Collection, 1920s-2000 (AC1161)
Materials in Other Organizations
Archives of American Art, Smithsonian Institution
Belle Kogan papers, 1920-1986
Philip McConnell typescripts, [circa 1957]
Arthur J. Pulos papers, 1935-[circa 1980s] (bulk 1947-1960)
Oral history interview with Arthur J. Pulos, 1980 July 31-1982 December 5
Oral history interview with Wendell Castle, 1981 June 3-December 12
The Newberry Library, Roger and Julie Baskes Department of Special Collections
Singer Manufacturing Company Records, 1861-1871
Wisconsin Historical Society
Singer Manufacturing Company Records, 1850-circa 1975
Provenance:
The Singer Company of Fairfield, New Jersey donated the collection on July 17, 1985.
Restrictions:
The collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The papers of painter, sculptor, author, and illustrator Esphyr Slobodkina measure 1.9 linear feet and date from circa 1925 to 1995. Found within the papers are personal and professional correspondence, including letters from Ilya Bolotowsky, George L.K. Morris, and Paul Kelpe; writings, including a copy of the autobiography Notes for a Biographer (vol. 1); printed materials; photographs; and material on the American Abstract Artists, including administrative records, business correspondence, and publications.
Scope and Contents:
The papers of painter, sculptor, author, and illustrator Esphyr Slobodkina measure 1.9 linear feet and date from circa 1925 to 1995. Found within the papers are personal and professional correspondence, including letters from Ilya Bolotowsky, George L.K. Morris, and Paul Kelpe; writings, including a copy of the autobiography Notes for a Biographer (vol. 1); printed materials; photographs; and material on the American Abstract Artists, including administrative records, business correspondence, and publications.
Correspondence is primarily with Slobodkina's family, friends, and business associates. The series includes significant correspondence from her first husband, Ilya Bolotowsky, as well as abstract artists George L.K. Morris, Paul Kelpe, Ruth Eckstein, Leo Rabkin, and Harry Tedlie. The series also includes correspondence regarding her published works.
Writings consist of 3 essays by Slobodkina on abstract art, the autobiography Notes for a Biographer (vol. 1), the edited folio Ilya Bolotowsky, and a small notebook kept by Ilya Bolotowsky during the 1920s-30s.
Printed material includes clippings; samples of announcements and cards designed by Slobodkina; exhibition announcements and catalogs; and press releases.
Photographs are of Slobodkina and her paintings and sculptures, as well as photographs of artwork by other abstract artists.
American Abstract Artists' records includes administrative material, correspondence, writings, selected exhibitions, and printed material dating from 1936 to 1996.
Arrangement:
The collection is arranged as 5 series.
Missing Title
Series 1: Correspondence, 1934-1992 (0.4 linear feet; Box 1)
Series 2: Writings, circa 1920-1985 (6 folders; Box 1)
Series 3: Printed material, circa 1939-1994 (7 folders; Box 1, OV 4)
Series 4: Photographs, circa 1925-1970 (3 folders; Box 1)
Series 5: American Abstract Artists, circa 1936-1995 (0.9 linear feet, Box 1-3, OV 4)
Biographical / Historical:
Painter, sculptor, author, and illustrator Esphyr Slobodkina (1908-2002) lived and worked in New York City, Great Neck, and Long Island, New York and was known for her abstract art and her children's books, including the seminal Caps For Sale.
Slobodkina was born in Chelyabinsk, Siberia to Solomon Slobodkin and his wife, Itta Agranovich. After the Russian Revolution and Civil War of 1917-1918, her family immigrated to Harbin, Manchuria where her father found work with Standard Oil and her mother contributed to the family's finances by working as a dressmaker. After graduating from high school in 1927, Slobodkina immigrated to the United States to join her brother in New York City where she enrolled at the National Academy of Design.
In 1937, Slobodkina met the children's author Margaret Wise Brown. After seeing her work, Brown invited Slobodkina to illustrate The Little Fireman, the first of their many collaborations together. In 1940, Slobodkina's first published book, Caps For Sale, was released and has remained in print for over 70 years. It won the Lewis Carroll Shelf Award in 1958 and is considered a classic of children's literature.
Slobodkina and Bolotowsky divorced in 1938, after which she continued to produce abstract mixed media paintings and sculptures. Her first major one-person show was organized by the gallery owner A.E. Gallatin in 1940. Through the 1940s and into 1970s, Slobodkina regularly contributed to group exhibitions and her works are owned by numerous institutions, including the Metropolitan Museum of Art, Whitney Museum, Boston Museum of Fine Arts, and Hillwood Art Museum.
In addition to publishing children's books, Slobodkina authored three volumes of her autobiography, Notes for a Biographer (1976-1983) and edited American Abstract Artists: Its Publications, Catalogs, and Membership (1979) and the folio Ilya Bolotwosky (1985). Active until the end of her life, she oversaw the production of musical audio recordings for her 20 children's books well into her 80s, and at the age of 90, designed a museum financed through the Slobodkina Foundation. She died at her home in Glen Head, Long Island in 2002.
Related Materials:
The Archives also holds the American Abstract Artists records.
Separated Materials:
The Archives of American Art also holds materials lent for microfilming (N70-61) including a travel album, printed material, notes, McDowell colony correspondence, and an American Abstract Artists financial ledger. Lents materials were returned to the lender and are not described in the collection container inventory.
Additionally, 69 rolled drawings on tracing paper were transferred to Hillwood Art Museum in 2006.
Provenance:
Esphyr Slobodkina loaned a portion of her papers for microfilming and donated material in 1970. She gave additional papers between 1995 and 1996.
Restrictions:
Use of original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center. Contact Reference Services for more information.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
(Box 1-39, 47-52, OV 53-57; 41.1 linear feet, ER01; 0.001 GB)
Type:
Archival materials
Date:
circa 1910s-2003
Scope and Contents note:
Series 1 documents Lillian Kiesler's personal life and professional career as an artist, actor, teacher, arts benefactor and promoter of Frederick Kiesler's legacy. Biographical material (Subseries 1.1) includes diaries, address books, calendars and appointment books, mailing lists, guest lists, identification, medical records, obituaries, and personal writings by Lillian Kiesler and others. Lillian Kiesler's correspondence (Subseries 1.2) is extensive and primarily personal in nature, including letters and greeting cards from Etel Adnan, Alcopley, Fritz Bultman, Steve Buscemi, Mike Diamond, Burgoyne Diller, Lucia Dlugoszewski, Piero Dorazio, Jean Dubuffet, Jay Gottlieb, Erick Hawkins, Burgess Meredith, Henry Miller, James Purdy, and Herrel Thomas. There is some business correspondence with museums, galleries, and foundations, including John Simon Guggenheim Memorial Foundation, The Metropolitan Museum of Art, The Whitney Museum of American Art, The University of Iowa Museum of Art, and Erick Hawkins Dance Foundation.
Legal and financial files (Subseries 1.3) are related to Lillian Kiesler's estate and finances such as burial plans and her will. Teaching files (Subseries 1.4) include teaching plans and reference materials, essays, pamphlets, class lists, correspondence from schools, student artwork and essay assignments, notebooks, writings on teaching, and a book of weaving samples. Also included are writings about teaching art and lesson plans by New York University professor Chandler Montgomery.
Exhibition and performance files (Subseries 1.5) contain correspondence, photographs, artwork, printed materials, scripts, rehearsal schedules, reviews, monographs and notes related to Kiesler's exhibitions and peformances dating from the 1970s-2001. Among the directors, artists and writers found are Jo Andres, Steve Buscemi, Cindy Lugar, Tim Miller and James Purdy. Artwork (Subseries 1.6) contains original drawings, sketches, photographs and notes by Lillian Kiesler and others, including photographs by Bob Del Fredici and drawings by Piero Dorazio. Subject files (Subseries 1.7) include collected materials about artists, friends, colleagues, performances, and organizations in which Lillian Kiesler supported, such as the Anthology Film Archives. Printed material (Subseries 1.8) includes collected postcards, magazines and magazine articles about art and performance, newspaper clippings about fellow artists, invitations and announcements, and exhibition catalogs, including several signed exhibition catalogs and a reprint article inscribed by Alcopley. Lillian Kiesler's library (Subseries 1.9) includes numerous monographs written by friends or about friends, most with inscriptions by authors. Found here are books inscribed by Max Weiler and Piero Dorazio, an inscribed first edition of Henry Miller's Black Spring (1936), and a 1937 monograph by Harry Holtzman titled American Abstract Artists.
The Papers Related to Frederick Kiesler (Subseries 1.10) primarily were created or compiled by Lillian Kiesler and document Frederick Kiesler's legacy as an architect, sculptor, and set designer. It includes biographical material, correspondence, inventory lists, business and financial records, exhibition files, transcribed and recorded interviews, photocopied writings and notes, printed and digital material, photographs, slides, and negatives, and sound and video recordings. This subseries is divided into ten sub-subseries, with the arrangement described in detail in the subseries description. The bulk of the Papers of and Related to Hans Hofmann (Subseries 1.11) were created or compiled by Lillian Kielser and document Hofmann's career and legacy. It includes correspondence, exhibition files, interviews and writings about Hofmann, printed materials, photographs, and sound recordings about Hans Hofmann. However, also found are papers of Hans Hofmann including some correspondence, typed and handwritten lectures given by Hofmann, literature and brochures from the Hans Hofmann School of Fine Arts and three boxes of card files on students, and photographs of Hofmann. This subseries is divided into nine sub-subseries, with the arrangement described in detail in the subseries description. The personal papers of artist Alice Hodges (Subseries 1.12) include biographical material, correspondence, exhibition files, printed material, writings, personal items, artwork, and photographs. This subseries is divided into eight sub-subseries, with the arrangement described in detail in the subseries description.
Photographic Material (Subseries 1.13) is mostly black and white and color snapshots of Lillian Kiesler's friends and family at events and at home, including candid photos of Hans Hofmann, Alice Hodges, Frederick Kiesler, and Alcopley. Slides include those of Frederick Kiesler's work prepared by Lillian for a lecture on him and are accompanied by her notes on index cards. Sound and Video Recordings (Subseries 1.14) document productions in which Lillian Kiesler performed, and music, film, or live stage performances written, directed, or performed by friends.
Arrangement note:
The series is arranged as 14 subseries:
1.1: Biographical Material, 1911-2002, undated
1.2: Correspondence, 1911-2001, undated
1.3: Legal and Financial Records, 1938-2001, undated
1.4: Teaching Files, 1938-1994, undated
1.5: Exhibition and Performance Files, 1945-2002, undated
1.6: Artwork, 1958-2001, undated
1.7: Subject Files, 1925, 1957-2000, undated
1.8: Printed Material, 1930-2002, undated
1.9: Lillian Kiesler Library, 1936-2000, undated
1.10: Papers Related to Frederick Kiesler, circa 1913-2003, undated
1.11: Papers of and Related to Hans Hofmann, 1932-2000, undated
1.12: Papers of Alice Hodges, circa 1910s-1965, undated
1.13: Photographic Material, circa 1920s-2000
1.14: Sound and Video Recordings, 1978-2001, undated
Collection Restrictions:
Use of original papers requires an appointment. Use of archival audiovisual recordings with no duplicate access copy requires advance notice.
Collection Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Collection Citation:
Lillian and Frederick Kiesler papers, circa 1910s-2003, bulk 1958-2000. Archives of American Art, Smithsonian Institution.
