Collection consists of records documenting one of the oldest advertising agencies created in Philadelphia. The company then moves to New York and expanses to international markets. During its history NW Ayer & Sons acquires a number of other advertising agencies and is eventually purchased. The largest portion of the collection is print advertisements but also
includes radio and television. NW Ayer is known for some of the slogans created for major American companies.
Scope and Contents:
The collection consists primarily of proof sheets of advertisements created by NW Ayer & Son, Incorporated for their clients. These materials are in series one through thirteen and consist primarily of print advertisements. There are also billboards, radio and television commercials. The advertisements range from consumer to corporate and industrial products. The majority of the advertisements were created for Ayer's New York, Chicago, Los Angeles and international offices. Printed advertisements created by Cunningham & Walsh, Hixson & Jorgensen and Newell-Emmett are also included among these materials. Researchers who are interested in records created by Ayer in the course of operating an advertising agency will find these materials in Series fourteen-nineteen.
Series fourteen consists of advertisements created by NW Ayer & Son to promote their services to potential clients.
Series fifteen are scrapbooks of some of the earliest advertisements created by the company. Series sixteen are publications. Some of the publications were created by Ayer while others were about Ayer or the advertising industry in general. Provides good background materials and puts the company in perspective. Series eighteen are the legal records. Materials relating to employees including photographs, oral histories etc. are found in series nineteen.
Series twenty is one of the smallest amounts of materials and includes information relating to the history of NW Ayer & Son.
The container lists for series one-thirteen are part of a database and are searchable. The list has been printed for the convenience of the researcher and is included in this finding aid. Series fourteen-twenty container lists are also a part of the finding aid but are not in a searchable format.
Series 1, Scrapbooks of Client Advertisements, circa 1870-1920, is arranged into three boxes by chronological date. There are two bound scrapbooks and one box of folders containing loose scrapbook pages. NW Ayer & Son compiled an assortment of their earliest ads and placed them into scrapbooks. Besides the earliest advertisements, the scrapbooks contain requests to run advertisements, reading notices and listings of papers Ayer advertised in. The early advertisements themselves range from medical remedies to jewelry to machines to clothing to education and more. Most of the advertisements in the bound scrapbooks are dated.
Series 2, Proofsheets, circa 1870-1930, NW Ayer was fond of creating scrapbooks containing proofsheets. The series contains proofsheets created between 1892 and 1930, organized into 526 boxes. For convenience of storage, access and arrangement, the scrapbooks were disassembled and the pages placed in original order in flat archival storage boxes. The proofsheets are arranged by book number rather than client name. Usually the boxes contain a listing of the clients and sometimes the dates of the advertisements to be found within the box.
Series 3, Proofsheets, circa 1920-1975, is organized into 532 oversize boxes, and contain proofsheets and tearsheets created between 1920 and 1972. Within this series, materials are arranged alphabetically by company name (occasionally subdivided by brand or product), and thereunder chronologically by date of production. Many major, national advertisers are represented, including American Telephone & Telegraph, Armour Company, Canada Dry, Cannon Mills, Carrier Corporation, Domino Sugar, Caterpillar tractor company, Ford Motor Company, General Electric, Goodyear, Hills Bros. Coffee, Ladies Home Journal, National Dairy, Plymouth (Chrysler Corporation), Steinway, TV Guide, United Airlines and the United States Army. Also contained in this series are three scrapbooks of client advertisements including Canada Dry, Ford Motor, and Victor Talking Machine.
Series 4, 2001 Addendum, circa 1976-2001, is organized into ninety three oversized boxes,one folder and contains proofsheets for select Ayer clients, created between 1975 and 2001. Within this series, materials are arranged alphabetically by client name and there under chronologically by date of production. Major national advertisers represented include American Telephone & Telegraph, Avon, the United States Army, DeBeers Consolidated Diamond Mines, Dupont, TV Guide, Sealtest, Kraft Foods, Gillette, General Motors, Cannon Mills.
Series 5, Billboards, circa 1952-1956, consists of mounted and un-mounted original art/mock-ups. Twenty-two pieces of original art created as mock-ups for Texaco billboards.
Series 6, Film and Video Commercials, 1967-1970,
Series 7, Radio and Television Materials, 1933-1993, undated, is arranged into eight boxes and includes radio scripts, television scripts, and story boards for commercials.
Subseries 7.1, Scripts and storyboards for Radio and Television Commercials, dates Scripts for radio and television commercials includes title, date, length of commercial, advertising agency, client information
NW Ayer's radio and television materials mainly focus on the American Telegraph and Telephone account. Some of Ayer's materials relate to Bell Telephone Hours.
Storyboards are used in television and film to assist the director in working with crew to tell the story. To show the viewer through the use of figures, visual effects and camera angles. When directors first start thinking about their storyboard they create a story in their mind. They think of all the camera angles, visual effects and how the figures will interact in their mind. They try to create an extraordinary story in their head to attract the viewer (YOU) In order for the storyboard to be entirely effective it can't be a passive document. When done properly, a storyboard serves as a central design, meeting the needs of many team members including graphics artists, video personnel and programmers.
Another function of a storyboard is to help the team communicate during the training development process. This communication is very important in working with a large team as in the movie King, produced in 1996. Figures help the director explain to the crew how they are going to record the film and how to present it to the audience. Sometimes the director wants special effects to be added to the film, but his budget might not be that big so the director will have to change the story to fit their budget.
The Visual Effects are an important part in the storyboards it adds a special touch of creativity to your film. Camera angles are an important expects in your film because the camera angles determine where the viewing audience will look. If you want your audience to look at a certain object you must turn their attention to it by focusing on that object and maybe you might try blocking something out. Then you will have your audience's attention and you may do whatever else you have to, it could be scaring them are just surprising them or whatever you do.
Also included is talent information and log sheets relating to the storage of the commercials.
Bell Telephone Hour Program, 1942-[19??], The Bell Telephone Hour, also known as The Telephone Hour, was a five minute musical program which began April 29, 1940 on National Broadcasting Company Radio and was heard on NBC until June 30, 1958. Sponsored by Bell Telephone showcased the best in classical and Broadway music, reaching eight to nine million listeners each week. It continued on television from 1959 to 1968.
Earlier shows featured James Melton and Francia White as soloists. Producer Wallace Magill restructured the format on April 27, 1942 into the "Great Artists Series" of concert and opera performers, beginning with Jascha Heifetz. Records indicate that the list of talents on the program included Marian Anderson, Helen Traubel, Oscar Levant, Lily Pons, Nelson Eddy, Bing Crosby, Margaret Daum, Benny Goodman, José Iturbi, Gladys Swarthout and .The series returned to radio in 1968-1969 as Bell Telephone Hour Encores, also known as Encores from the Bell Telephone Hour, featuring highlights and interviews from the original series.
National Broadcasting television specials sponsored by the Bell System, 1957-1987includes information relating to Science series, Bell system Theshold Series, Bell telephone hour and commercial and public sponsored programs
Series 8, Chicago Office Print Advertisements, 1954-1989, is arranged alphabetically by the name of the client in ninety boxes and six oversize folders. Clients include Illinois Bell Telephone (1955-1989), Microswitch (1969-1989), Teletype (1975-1984), John Deere (1974-1989) and Caterpillar (1966-1972) are particularly well represented. Other clients of interest include Dr. Scholl's shoes (circa 1968-1972), the Girl Scouts (1976-1980), Sunbeam Personal Products Company (1973-1981), Bell and Howell (1974-1983) and Alberto Culver shampoos (1967-1971), Honeywell, Incorporated, Blue Cross and Blue Shield Associations, Kraft, Incorporated, Sears, Roebuck and Company, and YMCA.
Series 9, Los Angeles Office Materials, 1950s-1987, include printed advertisements created by this office and information relating to the employees.
Subseries 9.1, Print Advertisements, 1977-1987, printed advertisements arranged in one box alphabetically by client. There is a sparse sampling of clients from this particular Ayer branch office. The majority of the advertisements contained within this series are from Pizza Hut (1986-1987). Also included are Computer Automation (1977-1978), State of the Art, Incorporated (1982) and Toshiba (1986).
Subseries 9.2, Personnel Files, 1950s-1970s, includes cards of employees who worked in the Los Angeles office. Information on the cards includes name, address, telephone number, birthday, date hired, departure date and why (retired, terminated, resigned, etc) and position. Not all cards have all information. There is also a photograph of the employees on the cards.
Series 10, Foreign Print Advertisements, 1977-1991, undated, NW Ayer maintained partnerships with international companies such as Sloanas Ayer in Argentina, Connaghan & May Paton Ayer in Australia, Moussault Ayer in Belgium, NW Ayer, LTD. in Canada, GMC Ayer in France, Co-Partner Ayer in Germany, Wong Lam Wang in Hong Kong, MacHarman Ayer in New Zealand, Grupo de Diseno Ayer in Spain, Nedeby Ayer in Sweden, and Ayer Barker in United Kingdom. This group of material is a small sampling of advertisements created from these International offices. It is arranged alphabetically by client. There are quite a few automobile advertisements (i.e. Audi, Fiat, General Motors, Mercedes-Benz, and Volkswagen). In addition there are numerous advertisements for various personal items from MacLean's toothpaste to Quick athletic shoes to Labello lip balm, etc. Most of the advertisements have the creator's name printed on the advertisements.
Series 11, Cunningham & Walsh, Incorporated Materials, 1915-1987, undated contains 98 boxes 11 folders materials from the New York advertising agency acquired by NW Ayer in the 1960s. The company began with Newel-Emmett, an agency of nine men which broke up in 1949. Two of the men Fred Walsh and Jack Cunningham formed this agency in bearing their names in 1950. The agency created "let your fingers for the walking campaign for American Telephone & Telegraph, Mother Nature for Chiffon, and Mrs. Olson for Folgers's coffee and let the good times roll for Kawasaki motorcycle. In 1986, NW Ayer Incorporated purchased Cunningham & Walsh Incorporated.
Subseries 11.1, Print Advertisements, 1915-1987, are contained in ninety eight boxes of primarily print advertisements arranged alphabetically by client name. Clients that are particularly well represented are Graybar (electrical implements, circa1926-1937), Johns-Manulle (circa1915-1971), Smith and Corono typewriters (circa 1934-1960), Sunshine Biscuit Company (circa 1925-1961), Texaco Company (circa 1936-1961), Western Electric (circa 1920- 1971) and Yellow Pages (circa 1936-1971). Cunningham and Walsh also represented several travel and tourism industry clients, including Cook Travel Services (circa 1951-1962), Italian Line (circa 1953-1961), Narragansett and Croft (circa 1956-1960) and Northwest Airlines (circa 1946-1955). There are photographs of Texaco advertisements dating from 1913-1962. There is also a scrapbook of advertisements from the Western Electric Company dating from 1920-1922.
Subseries 11.2, Radio and Television Advertisements, 1963-1967, consist of materials created for Western Electric. Materials are arranged in chronological order.
Subseries 11.3, Company Related Materials, 1962-1986, undated include client lists, information relating to NW Ayer purchase and annual report 1962.
Series 12, Hixson & Jorgensen Materials, 1953-1971, a Los Angeles advertising company, merged with Ayer in 1969. This series is housed in one box. Within the box are four scrapbooks and folders with a hodgepodge of materials relating to advertising. Of most interest are the scrapbooks. Two scrapbooks deal with Hixson and Jorgensen's self promotion ad campaign "the right appeal gets action" (1953-1957). The other two scrapbooks contain news clippings about the company and its activities (1959-1971).
Series 13, Newell-Emmet, 1942-1957, founded in 1919 and governed in the 1940s by a partnership of nine men. The partnership broke up in 1949 when the men went their separate ways. The materials consist of print advertisements for one of client, Permutit Company, a water conditioning company. The materials are arranged in one box in chronological order.
Series 14, House Print Advertisements, 1870-1991, 16 boxes consists of advertisements or self-promotion advertisements to campaign for new clients. The series is arranged chronologically by date into fifteen boxes. Within the series are two scrapbooks containing self promotion ads from 1888-1919 and 1892-1895. Numerous house ads relate to Ayer's "Human Contact" campaign. In addition to the self promotion ads, Ayer ran advertisements expounding about particular concepts or themes for example, one month the concept would "understand" while another month would be "teamwork" and yet another would be on "imagination". Some of the self promotion ads target specific groups like Philadelphia businessmen. Other advertisements incorporate the fine arts.
Series 15, Scrapbooks, 1872-1959, relates to company events, records and news clippings about Ayer's history. The six boxes are arranged by chronological date. Two of the boxes focus solely on the death of founder F.W. Ayer (1923). Another box houses a scrapbook that showcases Ayer's annual Typography Exhibition (1931-1959). One box contains a scrapbook that specifically deals with correspondences relating to Ayer's advertising. Yet another box's contents are folders of loose pages from scrapbooks that have newspaper clippings, order forms, correspondences and other company records. In one box, a bound scrapbook houses a variety of materials relating to Ayer and advertising (i.e. newspaper clippings, competitor's advertisements, NW Ayer's advertisements, correspondences for advertisements, clippings regarding the "theory of advertising."
Series 16, Publications, 1849-2006, are housed in thirty four boxes and are arranged into three main categories.
Subseries 16.1, House Publications, 1876-1994, covers diverse topics; some proscriptive works about the Ayer method in advertising, some commemorating people, anniversaries or events in the life of the agency. Materials consist of scattered issues of the employee newsletter The Next Step 1920-1921. The materials are arranged in chronological order by date of publication. Ayer in the News, The Show Windows of an Advertising Agency, 1915, book form of advertisements published on the cover of Printer's Ink, highlighting Ayer's relations with advertisers. The Story of the States, 1916, Reprint in book form of a series of articles published in Printer's Ink for the purpose of adding some pertinent fact, progressive thought and prophetic vision to the Nationalism of Advertising highlights major businesses, manufacturer, natural resources and other qualities or attractions of each state. The Book of the Golden Celebration, 1919, includes welcome address and closing remarks by founder F. Wayland Ayer, The Next Step, 1920 employee newsletter with photographs, employee profiles, in-house jokes, etc., Advertising Advertising: A Series of Fifty-two Advertisements scheduled one time a week. Twenty-seven, thirty and forty inches, a day of the week optional with publisher, 1924
Subseries 16.2, Publications about NW Ayer, 1949-2006, includes a book first published in 1939. Includes articles, documenting events and is arranged chronologically by date of publication.
Subseries 16.3, General Publications about Advertising, 1922-1974, are arranged chronologically by date of publication and relate primarily to the history of advertising.
Subseries 16.4, Publications about Other Subjects, 1948-1964, include four books about the tobacco industry primarily the history of the American Tobacco Company and Lorillard Company from the Cunningham and Walsh library.
Series 17, Business Records, circa 1885-1990s
Subseries 17.1, Contracts, 1885-1908, undated, are arranged alphabetically and span from 1885-1908. The majority of the contracts are with newspaper and magazine publishers from around the country.
Subseries 17.2, General client information, 1911-1999, undated, including active and cancelled lists with dates, client gains, historical client list, (should move this to series 20) Ayer Plan User Guide Strategic Planning for Human Contact, undated
Subseries 17.3, Individual Client Account Information, 1950s-1990s, undated, contain information used by Ayer to create advertisements for some of its clients. American Telephone &Telegraph Corporate Case History, American Telephone &Telegraph Corporate advertisement memo, commissioned artists for DeBeers advertisements, DeBeers information relating to the creative process and photography credits, a case history for DeBeers Consolidated Mines, Ltd., The Diamond Engagement Ring, Managing Communication at all levels, DuPont publications, JC Penny Marketing Communication Plan Recommendation, Leaf, Incorporated, Saturn presentation, and USAREC oral presentation.
Subseries 17.4, Potential Clients, 1993, includes grouping has a questionnaire sent to Ayer by a potential client. Questionnaire response for Prudential Securities, 1993 Prudential Securities advertising account review, 1993.
Subseries 17.5, Financial Records, 1929-1938, includes balance sheet, 1929 May 1 Balance sheet and adjustments Consolidated statement of assets and liabilities, Expenses 191936-37 Business review and expenses, 1937 and 1938 Business review and expenses comparative statement, 1937 and 1938.
Series 18, Legal Records, circa 1911-1982, Ayer's legal records are arranged by twelve subject groupings within four boxes. The twelve groupings are advertising service agreements (circa 1918-1982), bylaws, copyright claims, correspondences, international correspondences, dissolution of trusts, stock information, agreements between partners, incorporation materials, reduction of capital, property information and miscellaneous materials. The bulk of the materials are the advertising service agreements. These agreements are between Ayer and their clients and state the services Ayer will offer and at what cost. The bylaws are Ayer's company bylaws from 1969 and 1972. The copyright claims are certificates stating Ayer's ownership over certain published materials (i.e. "Policy", Media Equalizer Model, and Don Newman's Washington Square Experiment). The correspondences relate to either the voting trust and receipts for agreement or the New York Corporation. The international correspondences are from either Ayer's Canadian office or London office. The dissolutions of trusts contains materials about the dividend trust of Wilfred F. Fry, the investment trust of Winfred W. Fry, the voting trust, and the New York corporation. The stock information has stock certificates and capital stock information. The agreements between partners (1911-1916) specify the terms between F.W. Ayer and his partners. The incorporation materials (circa 1929-1977) deal with Ayer advertising agency becoming incorporated in the state of Delaware. The reduction of capital grouping is a notification that shares of stock have been retired. The property information grouping contains property deeds and insurance policy (circa 1921-1939), a property appraisal (1934), and a bill of sale (1948). The miscellaneous grouping contains a house memo regarding a set of board meeting minutes and a registry of foreign companies in Commonwealth of Pennsylvania (1929-1954).
Subseries 18.1, Advertising Service Agreements, 1918-1982
Subseries 18.2, Bylaw Materials, 1969-1972
Subseries 18.3, Copyright Claims, 1962-1969
Subseries 18.4, Correspondence, 1928-1933
Subseries 18.5, International Office Correspondence, 1947-1948
Subseries 18.6, Dissolution of Trusts, 1934-1937
Subseries 18.7, Stock Information, 1934-1974
Subseries 18.8, Agreements between Partners, 1911-1916
Series 19, Personnel Records, circa 1889-2001, are arranged into eight groupings within eight boxes. The groupings are employee card files, photographs, Ayer alumni, biographies, speeches, recollections, oral histories, and miscellaneous. Typed manuscript of book A Copy Writer Speaks by George Cecil, NW Ayer, Incorporated copy head 1920s-1950s
Subseries 19.1, Employee card files, circa 1892-1915; 1929-1963, consists of index cards with the name, age, job title, date and wage increases, date of hire/fire, as well as remarks about the employee's service and/or reasons for seeking or leaving the job. Materials are arranged alphabetically by the last name of the employee within three boxes.
Subseries 19.2, Photographs, circa 1924-1984, undated, are housed in two boxes. The photographs grouped together by subjects i.e. personnel, company events, Ayer buildings, and miscellaneous. This grouping primarily consists of personnel photographs. Includes a glass plate negative dated 1924 of NW Ayer.
Subseries 19.3, Ayer Alumni, circa 1989-98, include employees who have left Ayer. There is a listing of Ayer "graduates" and their current job. Emeritus, Ayer's alumni newsletter 1989-1996, makes up the majority of materials in this grouping. The newsletter keeps the alumni up to date with the happenings of Ayer and what has become of former Ayer employees. Emeritus is a quarterly newsletter devoted to the activities, thoughts and feelings of Ayer alumni a body of people who consists of retirees and former employees.
Subseries 19.4, Biographical Information, circa 1889-1994, undated, prominent members of Ayer's operations had biographical sketches completed of them. This was true for the bio sketches of Robert Ervin, Louis T. Hagopian, and George A. Rink. There is a substantial file on Dorothy Dignam ("Mis Dig"), a leading woman in the advertising world from the 1930s to the 1950s. Also of interest is a video ("The Siano Man") compiled by Ayer employees to commemorate Jerry Siano's retirement from Ayer in 1994. The series is arranged alphabetically by last name.
Subseries 19.5, Speeches, circa 1919-1931; 1975, contains speeches made by Wilfred W. Fry and Neal W. O'Connor. Wilfred W. Fry had various speaking engagements connected with Ayer. Contained in this group is a sampling of his speeches from 1919 to 1931. Neal O'Connor's speech "Advertising: Who Says It's a Young People's Business" was given at the Central Region Convention for the American Association of Advertising Agencies in Chicago on November 6, 1975. The speeches are arranged alphabetically by the speaker's last name.
Subseries 19.6, Recollections, 1954-1984, undated, are arranged alphabetically by last name. These are recollections from Ayer employees about the company and its advertisements. Some recollections are specifically about certain types of advertisements, like farm equipment while others reflect on F. W. Ayer and the company.
Subseries 19.7, Oral History Interview Transcripts, 1983-1985; 1989-1991, include interviews with key NW Ayer personnel, conducted by Ayer alumnae Howard Davis, Brad Lynch and Don Sholl (Vice President creative) for the Oral History Program. The materials are arranged alphabetically by the last name of the interviewee.
Subseries 19.8, Oral History Interview Audio Tapes, 1985-1990, include interviews on audiotape the materials are arranged alphabetically by the last name of the interviewee.
Subseries 19.9, Internal Communications, 1993-1999, includes information sent to employees relating to retirements, management changes, awards won by the company, promotions, potential new accounts, free items, grand opening of Ayer Café, donation events, sponsorship programs, holiday schedules, discounts for employees from clients, Ayer joins MacManus Group.
Subseries 19.10, General Materials, 1940; 1970, includes agency directory entry including a list of the employees, 1970s, annual banquet program for the Curfew Club May 22, 1940 a group formed by the Philadelphia employee in 1938. It sponsored numerous sports, social and educational activities. Groups were formed in public speaking, music appreciation and a series of talks on Monday evenings title the modern woman. The front page was a series of talks for general interest. A list of officers, 1991, Twenty five year club membership, 1973 December 1, List of NW Ayer graduates, 1970, List of Officers, 1991 May 31, Obituary for Leo Lionni, 1999 October 17, List of photographers of advertisements, 2001
Series 20, Background and History Information, 1817-1999, undated includes a chronology, 1817-1990, quick reference timeline, 1848-1923, loose pages from a scrapbook containing examples of correspondence, envelopes, advertisements dating from 1875-1878; slogans coined by NW Ayer & Sons, Incorporated, 1899-1990, history of management, 1909-1923, articles and photographs about the building and art galleries, 1926-1976, publications about the Philadelphia building, 1929, pamphlet relating to memories of NW Ayer & Sons, Incorporated, 1930s-1950s, television history, 1940-1948, Article about the history of the company, 1950 January, pocket guide, 1982, AdWeek reports about standings for advertising agencies, information relating to Human Contact which is NW Ayer's Information relating to Human Contact, undated which is their philosophy on advertising.
Series 21, Materials Created by other Advertising Agencies, 1945-1978, undated, consists of print advertisements collected by Ayer from other major advertising companies. The companies include Doyle Dane Bernback, Incorporated, Leo Burnett Company, Grey Advertising Agency, D'Arcy Ad Agency, Scali, McCabe, Sloves, Incorporated and Erwin Wasey Company. The materials are arranged in alphabetical order by client and include products from Ralston Purina and Van Camp (Chicken of the Sea), Kellogg, American Export Lines and No Nonsense Fashions.
Series 22, 2010 Addendum of Print Advertisements, circa 1879s-1999, undated, includes material given to the Archives Center in 2010. It is organized into seventy one oversized boxes and contains proofsheets of print advertisements for select Ayer clients. These are arranged alphabetically by client name and include substantial quantities of materials from American Telephone &Telegraph (1945-1996), Bahamas Ministry of Tourism (1967-1987), Carrier (1971-1981), Citibank (1973-1991), DeBeers (1940s-1960s and1990s), Electric Companies Advertising Program [ECAP] (1942-1970s), General Motors (1989-1998), J.C. Penney (1983-1986), Newsweek (1966-1975), and Proctor and Gamble (1980s-1890s). There are also numerous other clients represented by smaller quantities of materials.
Subseries 22.2, Print Advertisements on Glass Plate Negatives, 1879-1881, undated, include Cannon towels, Cheny Brothers silks, Cornish & Company organs and pianos, Enterprise Manufacturing Company, 1879 sad iron, an ad from Harper's Weekly 1881 for ladies clothing, Ostermoor & Company mattresses, Pear's soap, Porter's cough balsam, Steinway pianos.
Series 23, Microfilm of Print Advertisements, circa 1908-1985, consists of three boxes of printed advertisements for the American Telephone and Telegraph Company. Some of the same advertisements might also be found in series two, three and four.
Arrangement:
The collection is arranged into twenty-three series.
Series 1: Scrapbooks of Client Print Advertisements, circa 1870-1920
Series 2: Proofsheets, circa 1870-1930
Series 3: Proofsheets, circa 1920-1975
Series 4: 2001 Addendum, circa 1976-2001
Series 5: Billboards, circa 1952-1956
Series 6: Audiovisual Materials
Series 7: Radio and Television Materials, 1933-1993, undated
Series 8: Chicago Office Print Advertisements, 1954-1989
Series 9: Los Angeles Office Materials, 1950s-1987
Subseries 9.1: Printed Advertisements, 1977-1987
Subseries 9.2: Personnel Files, 1950s-1970s
Series 10: Foreign Print Advertisements, 1977-1991, undated
Series 11: Cunningham & Walsh Incorporated Materials, 1915-1987, undated
Subseries 11.1: Printed Advertisements, 1915-1987
Subseries 11.2: Radio and Television Advertisements, 1963-1967
Subseries 11.3: Company Related Materials, 1962-1986, undated
Series 12: Hixson & Jorgensen Materials, 1953-1971, undated
Series 13: Newell-Emmet, 1942-1957
Series 14: House Print Advertisements, 1870-1991
Series 15: Scrapbooks, 1872-1959
Series 16: Publications, 1849-2006
Subseries 16.1: House Publications, 1876-1994
Subseries 16.2: Publications about NW Ayer, 1949-1995
Subseries 16.3: General Publications about Advertising, 1922-2006
Subseries 16.4: Publications about other Subjects, 1948-1964
Series 17, Business Records, circa 1885-1990s
Subseries 17.1: Contracts, 1885-1908, undated
Subseries 17.2: General Client Information, 1911-1999, undated
Subseries 22.2: Print Advertisements on Glass Plate Negatives, 1879-1881, undated
Series 23: Microfilm of Print Advertisements, circa 1908-1985
Biographical / Historical:
Founded in Philadelphia in 1869, NW Ayer & Son is one of the oldest and largest advertising agencies in America. For most of its history, it was the undisputed leader and innovator in the field of advertising. In 1876, NW Ayer & Son pioneered the "open contract", a revolutionary change in the method of billing for advertising which became the industry standard for the next hundred years. NW Ayer pioneered the use of fine art in advertising and established the industry's first art department. It was the first agency to use a full-time copywriter and the first to institute a copy department. The agency relocated to New York City in 1974. During its long history, the agency's clients included many "blue-chip" clients, including American Telephone & Telegraph, DeBeers Consolidated Diamond Mines, Ford Motor Company, Nabisco, R. J. Reynolds and United Airlines. However, in later years, the Ayer's inherent conservatism left the agency vulnerable to the creative revolution of the 1960s and 1970s, the advertising industry restructuring of the 1980s and the economic recession of the early 1990s. The agency was bought out by a Korean investor in 1993. In 1996, NW Ayer merged with another struggling top twenty United States advertising agency, Darcy, Masius, Benton & Bowles, under the umbrella of the McManus Group. Ayer continues to operate as a separate, full-service agency.
Through a series of buyouts and mergers, Ayer traces its lineage to the first advertising agency founded in the United States, a Philadelphia agency begun by Volney Palmer in 1841. Palmer began his career in advertising as a newspaper agent, acting as middleman between newspaper publishers and advertisers across the country. By 1849, Palmer had founded his own newspaper, V. B. Palmer's Register and Spirit of the Press, and had developed a complete system of advertising which included securing advertising space and placing ads in scores of commercial, political, religious, scientific and agricultural journals across the country. Palmer went one step further than the "space jobbers" of the day when he began offering "advertisements carefully drawn for those who have not the time to prepare an original copy." Always an enthusiastic promoter of advertising as an incentive to trade and American economic growth, Palmer promised advertisers that "every dollar paid for advertising in country newspapers will pay back twenty-fold" and encouraged skeptical consumers that "he who wishes to buy cheap should buy of those who advertise." When Palmer died in 1863, the agency was bought by his bookkeeper, John Joy, who joined with another Philadelphia advertising agency to form Joy, Coe & Sharpe. That agency was bought out again in 1868 and renamed Coe, Wetherill & Company. In 1877, Coe, Wetherill and Company was bought out by the newly formed NW Ayer & Son.
Francis Wayland Ayer was an ambitious young schoolteacher with an entrepreneurial streak. Having worked for a year soliciting advertisements on a commission basis for the publisher of the National Baptist weekly, Francis Ayer saw the potential to turn a profit as an advertising agent. In 1869, Ayer persuaded his father, Nathan Wheeler Ayer, to join him in business, and with an initial investment of only $250.00, NW Ayer & Son was born. Notwithstanding a smallpox epidemic in Philadelphia in 1871 and the general economic depression of the early 1870s, the agency flourished. The senior Ayer died in 1873, leaving his interest in the agency to his wife, but Francis W. Ayer bought her out, consolidating his interest in the company's management. In 1877, with Coe, Wetherill & Company (the successor to Palmer's 1841 agency) on the verge of bankruptcy and heavily indebted to Ayer for advertising it had placed in Ayer publications, Ayer assumed ownership of that agency. Thus did NW Ayer lay claim to being the oldest advertising agency in the country.
Both Nathan Wheeler and Francis Wayland Ayer began their careers as schoolteachers, and one of their legacies was a commitment to the cause of education: correspondence schools and institutions of higher learning were historically well-represented among Ayer clients. Just after World War I, the agency was heralded as "co-founder of more schools than any citizen of this country" for its conspicuous efforts to advertise private schools. Well into the 1960s, an "Education Department" at Ayer prepared advertisements for over three hundred private schools, camps and colleges, representing almost half the regional and national advertising done for such institutions. In fact, to its clients Ayer presented advertising itself as being akin to a system of education. In 1886, Ayer began promoting the virtues of the Ayer way advertising with the slogan, "Keeping Everlastingly at It Brings Success."
The agency's goals were simple: "to make advertising pay the advertiser, to spend the advertiser's money as though it were our own, to develop, magnify and dignify advertising as a business." Initially, Ayer's fortunes were tied to newspapers, and the agency began to make a name for itself as compiler and publisher of a widely used American Newspaper Annual. During the first years, Ayer's singular goal was "to get business, place it [in newspapers] and get money for it"; after several years as an independent space broker, however, Francis Ayer resolved "not to be an order taker any longer." This decision led NW Ayer and Son to a change in its mode of conducting business which would revolutionize the advertising industry: in 1876, Ayer pioneered the "open contract" with Diggee & Conard, Philadelphia raised growers and agricultural suppliers. Prior to the open contract, NW Ayer & Sons and most agencies operated as "space-jobbers," independent wholesalers of advertising space, in which the opportunities for graft and corrupt practices were virtually unlimited. In contrast, the open contract, wherein the advertiser paid a fixed commission based on the volume of advertising placed, aligned the advertising agent firmly on the side of the advertiser and gave advertisers access to the actual rates charged by newspapers and religious journals. The open contract with a fixed commission has been hailed by advertising pioneer Albert Lasker as one of the "three great landmarks in advertising history." (The other two were Lasker's own development of "reason-why" advertising copy and J. Walter Thompson's pioneering of sex appeal in an advertisement for Woodbury's soap.) Although the transition to the open contract did not happen overnight, by 1884, nearly three-quarters of Ayer's advertising billings were on an open contract basis. Since Ayer was, by the 1890s, the largest agency in America, the switch to direct payment by advertisers had a significant impact on the advertising industry, as other agencies were forced to respond to Ayer's higher standard. Just as important, the open contract helped to establish N W Ayer's long-standing reputation for "clean ethics and fair dealing" -- a reputation the agency has guarded jealously for over a century.
The open contract also helped to establish Ayer as a full service advertising agency and to regularize the production of advertising in-house. From that point forward, Ayer routinely offered advice and service beyond the mere placement of advertisements. Ayer set another milestone for the industry in 1888, when Jarvis Wood was hired as the industry's first full-time copywriter. Wood was joined by a second full time copywriter four years later, and the Copy Department was formally established in 1900. The industry's first Art Department grew out of the Copy Department when Ayer hired its first commercial artist to assist with copy preparation in 1898; twelve years later Ayer became the first agency to offer the services of a full time art director, whose sole responsibility was the design and illustration of ads.
Ayer's leadership in the use of fine art in advertising has roots in this period, but achieved its highest expression under the guidance of legendary art director Charles Coiner. Coiner joined Ayer in 1924, after graduating from the Chicago Academy of Fine Arts. Despite early resistance from some clients, Coiner was adamant that "the use of outstanding palette and original art forms bring a greater return in readership, in impact and prestige for the advertiser." To this end, Coiner marshaled the talents of notable painters, illustrators and photographers, including N.C. Wyeth and Rockwell Kent (Steinway), Georgia O'Keefe (Dole), Leo Lionni (DuPont), Edward Steichen (Steinway, Cannon Mills), Charles Sheeler (Ford), and Irving Penn (DeBeers). Coiner believed that there was a practical side to the use of fine art in advertising, and his success (and Ayer's) lay in the marriage of research and copywriting with fine art, an arrangement Coiner termed "art for business sake." Coiner's efforts won both awards and attention for a series completed in the 1950s for the Container Corporation of America. Titled "Great Ideas of Western Man" the campaign featured abstract and modern paintings and sculpture by leading U.S. and foreign artists, linked with Western philosophical writings in an early example of advertising designed primarily to bolster corporate image. In 1994, Charles Coiner was posthumously named to the American Advertising Federation's Hall of Fame, the first full time art director ever chosen for that honor.
Coiner and fellow art director Paul Darrow also created legendary advertising with the "A Diamond Is Forever" campaign for DeBeers; ads featured the work of Pablo Picasso, Salvador Dali and other modernist painters. The "A Diamond is Forever" tagline was written in 1949 by Frances Gerety, a woman copywriter at Ayer from 1943 to 1970. In 1999, Ad Age magazine cited "A Diamond is Forever" as the most memorable advertising slogan of the twentieth century.
Coiner also earned respect for his volunteer government service during World War II; he designed the armbands for civil defense volunteers and logos for the National Recovery Administration and Community Chest. As a founding member of the Advertising Council in 1945, Ayer has had a long-standing commitment to public service advertising. In the mid-1980s, Ayer became a leading force in the Reagan-era "War on Drugs". Lou Hagopian, Ayer's sixth CEO, brokered the establishment of the Partnership for a Drug-Free America, a media coalition which generated as much as a million dollars a day in donated advertising space and time to prevent the use and abuse of illegal drugs. Famous names appear among NW Ayer's clientele from the very earliest days of the agency. Retailer John Wanamaker, Jay Cooke and Company, and Montgomery Ward's mail-order business were among the first Ayer clients. The agency has represented at least twenty automobile manufacturers, including Cadillac, Chrysler, Ford, General Motors, Plymouth, and Rolls-Royce. Other major, long-term clients through the years have included American Telephone & Telegraph, Canada Dry, Cannon Mills, Hills Bros. Coffee Company, Kellogg's, R. J. Reynolds, Steinway and Sons, United Airlines, and the United States Army. By the time of Ayer's hundredth anniversary in 1969, some of these companies had been Ayer clients for decades if not generations, and the longevity of those relationships was for many years a source of Ayer's strength.
But the advertising industry began to change in the late 1960s and 1970s, due in part to a "creative revolution." Small advertising agencies won attention with provocative copywriting and art direction that more closely resembled art than advertising. Advances in market research allowed clients to more narrowly tailor their advertising messages to distinct groups of consumers, and this led to a rise in targeted marketing which could more readily be doled out to specialized small agencies than to larger, established firms like NW Ayer & Son. The civil rights and anti-war movements also contributed to increasing public skepticism with the values of corporate America, and by extension, with some national advertising campaigns. Older, more conservative firms like Ayer were hard pressed to meet these new challenges.
About 1970, in an effort to meet these challenges and to establish a foothold on the West Coast, Ayer bought out two smaller agencies--Hixson & Jorgenson (Los Angeles) and Frederick E. Baker (Seattle). The agency relocated from Philadelphia to New York City in 1974 in an attempt both to consolidate operations (Ayer had operated a New York office since the 1920s) and to be closer to the historic center of the advertising industry. Riding the wave of mergers that characterized the advertising industry in the late 1980s and 1990s, Ayer continued to grow through the acquisition of Cunningham & Walsh in 1986 and Rink Wells in 19xx.
During this transitional period, Ayer received widespread acclaim for its work for the United States Army, which included the widely recognized slogan "Be All You Can Be". Ayer first acquired the Army recruitment account in 1967 and with help from its direct marketing arm, the agency was widely credited with helping the Army reach its recruitment goals despite an unpopular war and plummeting enlistments after the elimination of the draft in 1973. Ayer held the account for two decades, from the Vietnam War through the Cold War, but lost the account in 1986 amid government charges that an Ayer employee assigned to the account accepted kickbacks from a New York film production house. Despite Ayer's position as the country's 18th largest agency (with billings of $880 million in 1985), the loss of the agency's second largest account hit hard.
NW Ayer made up for the loss of the $100 million dollar a year Army account and made headlines for being on the winning end of the largest account switch in advertising history to date, when fast food giant Burger King moved its $200 million dollar advertising account from arch-rival J. Walter Thompson in 1987. Burger King must have had drive-thru service in mind, however, and Ayer made headlines again when it lost the account just eighteen months later in another record-breaking account switch. Another devastating blow to the agency was the loss of its lead position on the American Telegraph and Telephone account. Ayer pioneered telecommunications advertising in 1908, when the agency was selected to craft advertising for the Bell System's universal telephone service. Despite valiant efforts to keep an account the agency had held for most of the twentieth century, and for which they had written such memorable corporate slogans as American Telephone &Telegraph "The Voice with a Smile" and "Reach Out and Touch Someone", the agency lost the account in 1996.
After a wave of mergers and acquisitions in the late 1980s, the economic recession of the early 1990s hit Madison Avenue hard, and Ayer was particularly vulnerable. Despite the agency's long history and roster of "blue-chip" clients, Ayer was not known for cutting-edge creative work. Moreover, though the agency had offices overseas, Ayer had never built a strong multinational presence, and many of the smaller international offices were sold during the financial turmoil of the 1980s. This left a real void in the new climate of global marketplace consolidation. By about 1990, earnings were declining (although Ayer was still among the top twenty United States agencies in billings), and the agency was suffering from client defections, high management turnover, expensive real estate commitments and deferred executive compensation deals, all fallout of the high-flying 1980s. This was the atmosphere in 1993, when W.Y. Choi, a Korean investor who had already assembled a media and marketing empire in his homeland, began looking for an American partner to form an international advertising network. Jerry Siano, the former creative director who had recently been named Ayer's seventh CEO, was in no position to refuse Choi's offer of $35 million to buy the now floundering agency. The infusion of cash was no magic bullet, however. Choi took a wait-and-see approach, allowing his partner Richard Humphreys to make key decisions about Ayer's future, including the purging of senior executives and the installation of two new CEOs in as many years.
The agency's downward trend continued with the loss of another longtime client, the DeBeers diamond cartel in 1995. Adweek reported that Ayer's billings fell from $892 million in 1990 to less than $850 million in 1995. Several top executives defected abruptly, and the agency failed to attract major new accounts. Ayer was facing the loss not merely of revenue and personnel, but the loss of much of the respect it once commanded. Ayer remained among the twenty largest U.S. agencies, but an aura of uncertainty hung over the agency like a cloud. A new CEO was appointed, and Mary Lou Quinlan became the agency's first woman CEO in 1995. A year later, Ayer and another struggling top twenty agency, D'arcy, Masius, Benton & Bowles, combined as part of the McManus Group of companies. In 1998, the McManus Group had worldwide billings of more than $6.5 billion.
Under the McManus Group, Ayer was able to expand its international operations and begin to rebuild a stronger global presence. Several important new clients were won in 1997 and 1998, including Avon, General Motors, Kitchenaid, several Procter & Gamble brands and, most notably, Continental Airlines worldwide accounts. Born in the nineteenth century, Ayer may be one of a very few advertising agencies to successfully weather the economic and cultural transitions of both the twentieth and twentieth first centuries. Ayer was eventually acquired by the Publicis Groupe based in Paris, France which closed down the N.W. Ayer offices in 2002.
Related Materials:
Materials in the Archives Center
Warshaw Collection of Business Americana (AC0060)
Hills Bros. Coffee Incorporated Records (AC0395)
Provenance:
The collection was donated by N W Ayer ABH International, April 15, 1975 and by Ayer & Partners, October 30, 1996.
Restrictions:
The collection is open for research use.
Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Quotes and excerpts must be cited as follows: Oral history interview with David Ellsworth, 2007 July 16. Archives of American Art, Smithsonian Institution.
This collection consists of three 5-year diaries (1978-1992) kept by Gertrude Farrington, a member of Connecticut's Ridgefield Garden Club. Farrington's diaries track her daily tasks, garden club activities, and weather forecasts, and include occasional commentaries on national events.
Permission to publish, quote, or reproduce must be secured from the repository.
Collection Citation:
Charles Lang Freer Papers. FSA A.01. National Museum of Asian Art Archives. Smithsonian Institution, Washington, D.C. Gift of the estate of Charles Lang Freer.
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Eddie Faye Gates, Tulsa OK, author, historian, community activist
Object number:
2014.117.64
Restrictions & Rights:
Restrictions likely apply. Proper usage is the responsibility of the user.
Diaries and memoirs, profusely illustrated with photographs and other mementos, which describe Craton's life, education and work experience as an engineer at General Electric in minute detail, and include his comments on the culture, current events and politics of the times; and correspondence, mostly letters from Craton to his wife and to his mother.
Scope and Contents:
This memoir is the autobiography of a man whose entire career from college graduation to retirement was spent working in one of the giants of American industry, the General Electric Company. His life spanned more than three quarters of the twentieth century and the detail in which it has been recorded provides much scattered historical, cultural, social and economic information about the period.
It is part contemporaneous diary written on a daily or weekly basis, part a record of chronological periods of Mr. Craton's life reconstructed from notes, scattered diary entries, sketches, photographs and memory and part a record of specific experiences, for example the family's boating years, Mr. Craton's time at the War Production Board, his religious life. Mr. Craton referred to it as "my 40-volume autobiography-----a continuous story of my life since birth. I estimate there are at least three million words in this record-----" in a two page autobiographical account written November 28, 1978 for Milton Wise, a former classmate.
References to Mr. Craton's work at G.E. appear in the daily and weekly diary entries but are in separate sections in the record of Mr. Craton's life that was written after his retirement. The story of those years is divided into two sections, one relating to home, family and friends and another to his career at G.E. These sections on his work contain a significant amount of information on the company's transportation interests and the manufacture and merchandising of locomotives and locomotives parts as well as descriptions of Mr. Craton's colleagues.
The year 1942 spent in Washington as a dollar-a-year man at the War Production Board and his account of his trips to Washington immediately before and immediately afterwards paint an interesting picture of war-time Washington, its hotels, restaurants, and cocktail lounges and the social life of which they were a part. They also give some indication of a Federal government rapidly expanding to meet war-time needs at home and abroad.
Major current events occurring during Mr. Craton's lifetime are also noted. They begin with the arrival of the Graf Zeppelin in New York In October 1928; the election of Herbert Hoover as president in that year as well as subsequent presidential elections were recorded as were the depression of the thirties and its effect on family life, and World War II. Developments in the space program and the landing of the astronauts on the moon were watched on television and noted in the memoirs.
The record is replete with Mr. Craton's disapproval of labor unions and their activities and his bias about Jews and Blacks, and reference to social classes that he considered his inferiors. Entries throughout the years from childhood on describe friends, acquaintances and fellow workers in minute detail. They also describe every woman with a pretty face or good figure noticed on the street, in a store, restaurant or hotel and document the drinking that was one aspect of recreational life at the time among some groups.
Looking back on the period from 1949 to 1963 from the vantage point of 1977 Mr. Craton divided it into 3 periods. In the one he entitled "Emancipation" there is a lengthy description of their friendship with the Brightmans, biographical details of the members of the Dinner Club, a detailed account of Bab's wedding and the birth of the first grandchild. This record of friends, family and activities is heavily illustrated with photographs and clippings.
Numerous references to the family's daily living and travel expenses show the changes that occurred in the price level over the years and caused Mr. Craton major concern about inflation.
The memoirs are profusely illustrated with photographs of family, friends and places visited as well as with magazine pictures, menus, programs, and other mementos.
Much of the collection is typed on 8-1/2 by 5 inch notebook sheets. Much is handwritten in a small, neat script. Photographs are labeled.
The Container List indicates by folder whether the contents are diary or memoirs written after the fact.
Arrangement:
The collection is divided into two series.
Series 1: Memoirs, 1902-1983
Series 2: Correspondence, 1923-1982
Biographical / Historical:
Childhood and Youth
Forman Craton, an only child, was born on June 23, 1902 in Syracuse, New York. His mother, Annie Fairbanks Hutchison was the granddaughter of General Orrin Hutchison, a man of some prominence in Onondaga County, New York. His father, Dr. Samuel Boyce Craton, was the great grandson of Joshua Forman, the founder of Syracuse, New York. Dr. Forman earned his medical degree at Syracuse University and became an eye, ear, nose and throat specialist. Somewhat later he confined his practice to diseases of the eye.
Mr. Craton's memoirs recount several unpleasant memories of a dark, gloomy house on McClennan Ave. in Syracuse where he spent his earliest years. Among them were the death of a brother who was a "blue" baby, a series of colds, coughs, sore throats and other respiratory complaints, getting sick on street cars, fear of dogs, and fear of being banished from home for misbehavior.
About April 1, 1908 the family moved to 326 Highland Ave., a socially better neighborhood where they spent the next 7 years which are described by Mr. Craton as among the happiest in his life. The long winters offered a multitude of winter activities for children. They built snowmen, snow forts, snow houses. There were few cars so the streets were not cleared and youngsters went sledding and tobogganing on nearby hills. The tennis court at the Sedgwick Farm Club was flooded for skating and hockey. Indoors the children played "house" with appropriate rearrangement of the furniture or hide-and-seek in houses with large attics. In good weather, hopscotch, baseball and football took over along with climbing trees and riding bicycles.
Burten Holmes' travel pictures, special movies such as "Birth of a Nation" and later Jack London's "The Sea Wolf" as well as books and records were part of the cultural scene. Magazines too, "St. Nicholas", "Boys' Life" and "American Boy" were available. At his mother's instigation young Craton began a stamp collection.
Most of the neighborhood families, including his, belonged to the Sedgwick Farm Club, two and a half blocks from his house. It had large rooms, bowling alleys, a squash court, tennis courts, a children's playground. Dancing school which he attended was held at the club once a week. He also attended Sunday School regularly.
After one term at a private school young Craton transferred to Lincoln, the neighborhood public school, where he finished the 8 grades in 6 years. In summarizing his early years Mr. Craton remarked on the varied backgrounds of his school friends and the fact that rich and poor children mixed well and played together. He mentioned being conscious of class distinctions as early as 1912 and this awareness reappears throughout his life.
The comfortable life of young Forman's early years changed abruptly with the untimely death of his father, Dr. Craton, on February 26, 1915. The family income dropped from $10,000 to $12,000 annually, a very good one for that period, to about $1,500 a year from his father's estate. Shortly after his father's death the boy and his mother moved to 410 Douglas St. It was a "nice flat" but the lad was aware that the neighborhood was not as good as Highland St. Forman gradually lost touch with his old playmates (his mother resigned from the Sedgwick Farm Club to save money) and the boy soon became part of the Douglas St. crowd.
The young Forman began his high school days at North High School. Two of the city's characteristics were important to him during this period. The NY Central R.R. ran through downtown Syracuse and watching the trains was a fascinating pastime. The Erie Canal on which boats were hauled by horse through the city competed with the NY Central for by his attention. Although too slight for competitive sports he was an enthusiastic fan of the football and baseball teams at school. His lone outside activity at school was dramatics.
Work experience during his high school years included several one or two day-at-a-time jobs shoveling snow for the NY Central, laboring work at a steel company, tips for errands at the State Fair, and Christmas clerking at a men's store. His first full time job was as gardener for the Calthop sisters during the summer of 1919, at 20¢ an hour. In the fall of 1919 he got a job working after school and on Saturdays at Bardeen's, a book publishing company. The summer before university he was a machinist's helper at Solrag Process Co. That summer he and his mother moved to a flat at 205 Waverly Ave, a block from Syracuse University where he enrolled in the fall.
To his bitter disappointment the young man was not asked to join Phi Delta Theta, his father's fraternity and this caused great unhappiness in his early days at the university. Because of the necessity to be practical about earning a living for himself and his mother he put aside his interest in writing and cartooning, and majored in mechanical engineering. He excelled in his college work, and was invited to join several honorary fraternities in engineering and mathematics. He made a number of friends both male and female and in spite of his early bitterness over his rejection by his father's fraternity had a satisfying college career. After intercession by a friend of his father's about which Forman later wrote that he was ashamed, he received and accepted a bid from Phi Delta Theta in the middle of his college years.
In August 1923 the Cratons vacationed at Star Island, in the Isles of Shoals, New Hampshire, where young Forman quickly became friends with Willette Flitschner, from Louisville, KY. whom he would marry in a few years.
Young Manhood
During his final year at college an interview with Mr. George Pfeiff who was recruiting for a new course in Factory Management at the General Electric Co. led to a job offer in Schenectady, NY. After some soul searching about leaving his mother in Syracuse he left for the job at General Electric in Schenectady. His career at General Electric lasted 38 years.
Homesickness was a serious problem as Forman Craton began his career with the company. With the exception of vacations he had spent all of his young life, including his college years, in Syracuse. He went directly from a vacation at Star Island where Willette was also vacationing to a plant employing 22,000 people in a city in which he was a stranger. His proclivity for introspection, always strong, and his sensitivity to people and his surroundings are clearly evident in his letters to his mother and to Willie in August and September, and recur frequently throughout the years. He turned to poetry at this time for solace, particularly Sara Teasdale. The year 1924 ends with two letters to Willie declaring his love.
Because the young man had been recruited for the Factory Management Course he was moved from spot to spot in the plant, some assignments lasting a week, others several weeks. In 1925 Forman enrolled in an accounting course at G.E. that involved home work. That and almost daily letters to his mother and Willie left him little free time. Still troubled by home-sickness and unhappy in his work, after much agonizing he asked for a transfer to "test" which in effect meant starting again.
He had become convinced that his interests lay in engineering rather than in manufacturing and the test course pointed its members toward design, application engineering and technical sales.
A young Mr. Craton left for the General Electric facility in Erie, a plant with 5000 employees, on January 10, 1926 and never looked back. The transfer brought him immediate satisfaction and pleasure in his work and began a lifetime career. He found Erie and its people interesting, began attending the Unitarian Church where he met and enjoyed knowing a number of young people. His early months there were spent in rented rooms but late in the year he rented an apartment at 1308 W 9th Street in preparation for his marriage to Willie.
Family Life
Forman Craton and Willie Flitschner were married January 27, 1927. He made his first trip for the company, the first of an endless number, in 1927. The year 1928 was a banner year for the young couple. A daughter named Barbara and always called Bab was born on August 28 at Hamot Hospital. His salary having been increased to $42.00 a week in February, they bought a secondhand, dearly beloved Dodge for $225. In late June Forman wrote the first paragraph of his first short story, in an endeavor to follow through on his interest in writing. The year 1928 was also the year that the Graf Zeppelin which had left Germany in October 13 arrived in New York on October 15. In November the Cratons voted for Herbert Hoover who won the presidency by a large electoral majority. His Democratic opponent was Al Smith.
On May 24, 1932 a new baby, Roger Phelps Craton, was born. As the depression hit bottom Mr. Craton's salary was cut to $1900 a year, his work week to 4 days and he felt lucky to still have a job.
The death of Willie's mother made 1935 a sad year for the family. Increasing responsibilities at GE as business improved kept Mr. Craton busy at the plant and frequently out of town. As his responsibilities increased the necessary and expected business entertaining increased keeping him away from home often during the evenings in Erie. He was out of town more frequently also and business entertaining often involved drinking and late nights.
The war years meant greater responsibility at the plant and long working hours for Mr. Craton and the restrictions felt by all families as rationing affected family eating habits and recreation, especially the use of automobiles.
For several years after the children were born Mr. Craton's mother either lived with the family or visited for long periods of time. His mother had become harassed by worry, fears and discontent
and no effort by Mr. Craton seemed to assuage these. This situation continued through out the thirties. On November 19, 1939 Mr. Craton wrote "all of this makes life at home unnatural, strained, unpleasant and nerve wracking."
Mr. Craton's frequent and long business trips made the responsibility for his mother especially difficult for his wife. It was January 1944 before the elder Mrs. Craton left the Craton house to reside at St. Margaret's Home with many misgivings on her part and Mr. Craton's.
His mother's death occurred on September 28, 1947 and an inheritance of about $20,000 from her made building a longed for new home possible in 1948.
Another crisis in their family life was the suicide of Willette Craton's father, "the Colonel", on April 10, 1946. Long widowed he had remarried at age 70, apparently not very successfully. He was also driven by financial worries. What estate there was went to the second wife with only the proceeds of a $1,000 insurance policy to Willette Craton, causing some feeling of resentment.
Graduation from university were important family occasions as were the children's marriages.
Thanksgiving was generally spent with Bab and Tom Moore and their family, Christmas with Roger and Joan and theirs.
Children and Grandchildren
A daughter named Barbara and always called Bab or Babbie was born on August 28, 1928 at Hamont Hospital. Her brother, Roger Phelps Craton was born on May 24, 1932.
Both children did well in school, received good grades, and were a source of pride and satisfaction with their behavior, appearance, and accomplishments. Bab wanted a year at Southern Seminary in Buena Vista, Virginia before entering college. Despite their concern about the expense the Cratons agreed because they feared she could not get all the necessary credits in the Erie public school. Her graduation from Southern Seminary was an important family occasion which involved visiting the Robeys and other relatives living in the area.
Bab left Erie in late September 1946 for her first year at Syracuse University. By 1949 she was a senior at Syracuse University and Roger was a senior at Strong Vincent High School and well-thought of as a young sailor at the Erie Yacht Club.
Bab graduated from college in June, 1950 and she and Tom Moore, an architectural student, were married in August. Since he had one more year for his degree in architecture she went to work in an office in Syracuse. Roger graduated from high school that year and entered the University of Pennsylvania in the fall of 1975.
The first grandchild, Elizabeth Forman Moore, was born on September 15, 1952. Her father Tom joined an architectural firm in Berea, Ohio where they lived for a time before moving to Brecksville, Ohio. A second grandchild, Peter Moore born in 1955 was followed by another girl, Margaret Joanna Moore, born October 2, 1957 and called Peggy.
Another Moore grandchild, Charles Andrew, born July 3, 1965 shortly became a cause of much
family concern and anxiety because of his failure to thrive and respond developmentally. By April 1970 he was placed in the Sunnyhaven Home in Columbus, Ohio. He was transferred to a state hospital in Breckville in the spring of 1973. Sunnyhaven felt he could no longer be helped there and he had become more difficult to manage. Mr. Craton never became reconciled to Charles' retardation or the fact that he was born to his adored daughter.
Peg Moore the youngest child was thinking about college during the annual Thanksgiving visit in 1974-she was interested in one with a strong art curriculum. Peter Moore was an increasingly excellent football player in high school, winning several awards. He planned to enter Wooster College in the fall, having graduated from high school in 1975 the same year Elizabeth graduated from Bowling Green University. She was attending classes at the Univ. of Georgia, working in the Admissions Office and living at 2511 Planthersville Road in Decatur.
Roger Craton at the University of Pennsylvania joined the fraternity to which his father and grandfather belonged. He was active in Masks and Wigs and also played lacrosse. He graduated with high honors in 1954 and married Joan Gibson the following November.
Roger and Joan Craton moved to Detroit, he to work in a bank and finish his M.A. degree at night.
By 1960 Roger was working for the Ford Motor Company. His first child, a boy named Lincoln after Joan's father, was born May 30, 1960. Cynthia, his second child was born on August 1, 1962. Both of these children attended private schools and lived in London for the several years during which Roger Craton worked for Ford in London.
By 1971 Roger had returned to Ford in Detroit, and had bought a large home in Bloomfield Village, Birmingham, Michigan. He had been appointed comptroller of Ford's North American Automotive Operations, a 30 million dollar a year business.
On July 5, 1980 Roger phoned his parents that he was leaving Ford to become chief finance officer with a seat on the board of directors of Chesebrough-Pond Corporation effective August 1, 1980. His new annual compensation was to be $300,000. Thus meant that the Roger Craton family would move to Greenwich, Connecticut in June 1981 when Cynthia Craton would graduate from high school.
A Thirty Eight Year Career At The General Electric Co.
The following account of Mr. Craton's career was written by him in November 1978 at the request of Milton Wise of the class of 1924 of Syracuse University, who was compiling a book on the surviving members of their class at the College of Applied Science.
"On July 7, 1924 I reported in Schenectady for General Electric's new Factory Management Course and thus began a rewarding GE career that was to span the next 38 years. However, a year on this course convinced me I was slanted more toward engineering than manufacturing. So I transferred to the "test" course, which pointed its members toward both design and application engineering as well as technical sales. It proved to be a good move.
Long fascinated by trains and discovering GE's deep involvement in rail transportation apparatus, I soon transferred to the Erie, Pa. plant where I finally headed traction motor test nights and later took locomotive test. The latter was an impossible dream come true, involving electric locomotive riding and operation on the 4-mile test track. In November 1926 I moved into railway control engineering at Erie to design circuitry for gasoline-electric cars and various types of electric-drive locomotives. Also I had an indoctrination course on traction motor design and application.
In 1930 the Lackawanna suburban electrification out of Hoboken was inaugurated. It included two 3,000-volt trolley-battery-diesel locomotives for transfer freight service between the Jersey City and Secaucus yards. I'd done the control engineering on these locomotives and helped put them into service, This included the thrill of operating the locomotive pulling a 105-car freight train up grade out of Jersey City, through the Bergen Hill tunnel and on to Secaucus, to me an incredible experience. This assignment was my first intimate exposure to railroading and years later I wrote an article about it which appeared in TRAINS Magazine.
In 1931 I moved from design into locomotive application engineering and commercial work, the two functions being combined at Erie. However we were fast sinking into the abyss of the Depression. By 1932 the only active job we had was apparatus for the Pennsylvania Railroad electrification; if you weren't fortunate enough to be working on that, and I wasn't, it was touch and go whether you'd be short-timed or dismissed. I got down to four days a week and 157 per month with a wife and two children to support but I hung onto my job. That was the bottom. In 1933 things began to improve slowly, I was assigned the New Haven Railroad commercial work at Erie. The New Haven was progressive and interested in dieselization as well as possibly extending their electrification to Boston. We made extensive diesel-switcher studies culminated by an initial order for ten units. This was followed in 1937 by an order for six 3,600-hp 216-ton 11,000/600-volt AC/DC passenger locomotives for operation into Grand Central. On September 21, 1938 while running freight tests on these, we found ourselves in the middle of the hurricane of that date, another experience I wrote about for TRAINS.
In the late 1930s GE and American Locomotive Co. were partners in the diesel business; they built 100 tons and up using our equipment and we anything below 100. I was assigned promotion of our diesels with the New England railroads. This meant extensive traveling involving memorable episodes. My experiences on the Boston & Maine, where we had a demonstrator, were particularly noteworthy and were covered by a TRAINS article entitled "Joy & Pain on the Boston & Maine."
In 1940 I became manager of Industrial Haulage at Erie which had responsibility for the GE mining and industrial locomotive business, about to come on strong with World War II in the immediate offing. This was my first managerial job. I became active in the Mining & Industrial Electric Locomotive Section of the National Electrical Manufacturers Association and was chairman of the section. Also I spent much of 1942 in Washington as a dollar-a-year man on the War Production Board and was responsible for scheduling the manufacture of all locomotives in the U.S. below 100-tons; these included both diesel and steam as well as the military requirements. I made a 2-month trip to Hawaii in early 1945 to appraise the postwar market for diesels in the sugar industry.
In 1945 I became assistant general sales manager and in 1947 general sales manager of GE's locomotive and transportation equipment business. The product line included electric-drive locomotives of all types and sizes, electrical propulsion equipments sold to other builders for locomotives, subway and rapid-transit cars, trolley cars and coaches, off-highway vehicles, and a large parts business. After the war we had a period of inflation and labor trouble including a 9-week strike which made pricing and shipping promises difficult. Also as 1950 approached we struggled to get our business up to $100,000,000 annually, which would keep about 5,000 employees busy at Erie. So it was a challenging and interesting time.
In the early 1950s due to rapid growth the Company was reorganizing, decentralizing and establishing new measurements. In 1953 a study team was formed to recommend how the Company's foreign operations could be blended smoothly into all this. On the team were four from international operations, four from domestic, and the chairman, an international man. On this team I represented the Company's heavy apparatus business. The nine of us holed up in a New York hotel for over a year on this when we weren't traveling around on interviews including a 3-week trip to Central and South America. It was one of the most fascinating of my business experiences.
After this I returned to my marketing job at Erie, the position having been upgraded slightly from "sales" to "marketing" in the reorganization. In 1956 I spent three months taking the Company's Advanced Management Course. Back in Erie again, I headed a team to study the reorganization of our own business. we spent four months on this and presented our report in May 1957. We recommended the business be split up into three decentralized sections: 1) Locomotives; 2) Equipments; 3) Parts sales. Our recommendations were adopted and the department reorganized. I became general manager of the equipment business, a position I held until my retirement o July 1, 1962 at age 60.
Equipment doesn't sound as glamorous as locomotives but actually is more so. We'd adapted our locomotive propulsion apparatus to oil-well drilling which put us into that business; I've visited an oil-well drilling platform 60 miles offshore in the Gulf of Mexico. With expansion of open-pit mining and the proliferation of heavy off-highway vehicles, our motorized-wheel business was booming. Mass transit was promising an even greater future. Also we supplied electrical equipments to Alco and Baldwin as well as our own associates in the Erie Plant. These lines along with parts kept some 2,500 people busy in our Equipment Section."
Finances
It took 17 years thanks to his early career change and the depression for Mr. Craton's salary to reach %5,000. The next step up meant that he was eligible to join Elfun, an investment fund for G.E. managers and executives.
With the end of the depression and the increasing industrial activity caused by war production Mr. Craton's salary had risen to $6,700 a year. Overtime and extra compensation brought this to $8,500. By November 1946 several increases had raised his base salary to $9,000 and following a long strike at the plant this figure was raised to $9,720. A March 13, 1946 journal entry noted that Mr. Craton's income tax for 1945 was $1,800 -- "more than he used to make". One of the satisfactions of these increases was the purchase of a small boat that added a great deal to the family's recreation.
Mr. Craton became eligible for the GE stock plan in 1953 and was authorized to purchase 900 shares of company stock over the next 10 years at $71.00 a share. His stock in GE enabled him to retire at age 60 instead of 65. He noted that the 2500 shares he owned in 1965 for which he had paid about $60,000 over the years had a market value of $300,000. It was the income from the Elfun trusts and the dividends from G.E. stock, substantial contributions to his retirement income, that made the extensive travel during his early retirement years possible.
Despite the post-war salary increases and his investment income that appeared to keep pace with the inflation of those years, inflation was an abiding concern for Mr. Craton.
Leisure Time
As a young single man much of Mr. Craton's social life revolved around the Unitarian Church. He enjoyed the young people he met at church-related social affairs and found them interesting.
After their marriage the Cratons played bridge with friends, occasionally played poker for small stakes, went to movies, and attended lectures and concerts at Chautauqua during the season. They entertained and were entertained by friends for cocktails and dinner and made weekend visits to friends living out of town. Swimming, walking the beach and picnics at Peninsula, a local recreation area, were important when the children were young. They were regular television viewers with a number of favorite programs. The Watergate hearings were watched daily during the second Nixon administration and all space shots were followed with interest. The week-end sports programs were watched with anticipation and pleasure. Mr. Craton's interest in opera is well-documented and he was a regular radio and television fan of the Metropolitan Opera performances. He also bought and played frequently recorded arias.
A friendship with the Brightmans developed into a more active social life than usual but this subsided after the Brightmans left Erie.
Recreation during the years from 1945 to 1964 was centered in the Yacht Club which Mr. Craton joined when he bought a small boat. Boating then became a major recreational activity. Young Roger quickly became an excellent sailor, participating in sail boat races with skill and enthusiasm. The first boat was replaced by a larger but still modest one. Mr. Craton's interest eventually resulted in his being elected commodore of the Erie Yacht Club, a highly prized distinction. The Cratons participated in all of the Yacht Club activities, using it for dinner, dancing, and special occasions, even after Mr. Craton sold his boat.
Mrs. Craton joined a local book club in 1928 and was still a member in 1982.
Most of the home repair and upkeep was done by Mr. Craton, a careful and persistent workman who was proud of his results. He was indefatigable in searching for parts and pleased to avoid what he considered outrageous charges, particularly by plumbers. Mrs. Craton did most of the gardening but he helped with the heavy work.
During periods when Mr. Craton was keeping a diary on a daily or weekly basis much of his spare time was devoted to writing it. He also spent many hours in creative writing in an effort to get published and for a brief period in drawing cartoons for possible publication.
Mr. Craton became an avid photographer and gave it special emphasis after the children were born and during vacations. He also used a movie camera for some occasions.
During his retirement years Mr. Craton was a regular attendant at the YMCA Friday speakers luncheon, lunched with a friend on a weekly basis and he and Willie enjoyed frequent dinners out with the Reeds and the Ogdens, friends of long-standing.
For a period of years immediately following retirement Mr. Craton was actively engaged in fundraising for the United charities campaign, particularly among G.E. retirees and played a major role in a capital fund drive for the Booker T. Washington YMCA.
Religious Life
As a small child Mr. Craton went to Sunday School at the May Memorial Unitarian Church in Syracuse where the minister was the Reverend John H. Applebee. After his father's death when he was twelve years old he went to the church service with his mother. In his teens he also belonged to the Young People's Religious Union. He was one of two delegates from May Memorial selected to attend the Unitarian Laymen's Third Annual Institute at Star Island, Isles of Shoal, off Portsmouth, New Hampshire, July 28 - August 11, 1923 where he first met and fell in love with Willette, his wife.
In Schenectady as a young man on his first job Mr. Craton attended All Souls Unitarian Church. He liked the people and the minister, the Reverend Ernest Caldecott, very much and depended heavily on the church for his religious and social life during a period of severe loneliness and homesickness. He began however to have some problems with Unitarianism. Although he enjoyed the sermons as lectures he found them lacking in spirituality. During this period Mr. Craton was also unhappy with the factory management course at General Electric. He felt he was not suited to the manufacturing part of the General Electric Co. although he was much impressed by the vast scope of the company. He finally worked out a transfer from factory management to "test" that resulted in a transfer from Schenectady to Erie, PA and the real beginning of a satisfying career in GE.
The Unitarian church in Erie was neither as large nor as socially well-connected as that in Schenectady but the people were hospitable and the Reverend Charles Judson Dutton an interesting minister. Despite his concerns about the lack of spirituality he continued to attend the church until the children were ready for Sunday School. Both Cratons felt that the children needed a different Sunday School for their religious initiation.
The Cratons tried St Paul's Episcopal for a time and then the Presbyterian Church of the Covenant in the early 40's. There they remained first they attended without joining the church. His attendance was spotty because he was overwhelmed with work and travel. Later the yacht club activity took up the weekends and attendance dropped to Christmas and Easter. The Cratons finally joined the Presbyterian Church because they wanted Bab and Tom Moore to be married there. His retirement did not get Mr. Craton to resume regular attendance but Mrs. Craton was a faithful volunteer in the church library for many years.
Health
Mr. Craton's health as a child seems to have been unexceptional. There were coughs, colds, upper respiratory complaints and several of the common childhood diseases but nothing out of the ordinary.
As a young man he developed an intermittent bladder problem that medication helped some and that seemed to be more nuisance than serious. This was life-long. There was also a chronic urethritis that he noted with concern. While he recorded a number of minor ailments in his journal he lost little or no time from work. The first hospitalization was for an appendectomy in 1947. Mr. Craton's care and concern about his own health carried over to his wife and children. He seemed excessively upset about the children's routine childhood illnesses.
Once Mr. Craton reached the management level at the Corporation he made annual visits to the Mayo Clinic for physical examinations paid for by the company. These were continued for many years after his retirement when Mrs. Craton became a Mayo patient also. The Clinic findings for both of the Cratons are recorded in some detail.
Having disregarded a doctor's advice about a car trip to Florida in 1969 Mr. Craton spent several weeks hospitalized there and several more recovering enough to return to Erie. A detached retina in the summer of 1970 resulted in hospitalization, surgery and a long period wrestling with double vision. Much dreaded prostate surgery occurred in 1971 successfully.
The annual visit to the Mayo Clinic in 1973 brought a diagnosis of angina pectoris, use of nitroglycerine, orders to cut his drinking to one drink a day, to cut down on sweets and to walk every day.
Chronic emphysema was beginning to interfere with Mr. Craton's physical activity and to diminish his pleasure in those he pursued.
Another detached retina meant another hospitalization and recovery period. This was followed by ambulatory surgery for a fracture of a hand. A severe bronchitis took Mr. Craton back to Hamot Hospital again in the first week of February. By this time Mr. Craton was almost living the life of an invalid whose physical condition dictated his activity or lack of it. In May of 1982 there was another hospitalization for tests all of which negative. Following the second retina surgery Mr. Craton in his words "developed a post-operative nervous condition that lasted for months, that required doctoring, extensive use of Valium...For months I had to fight depression, apprehension and the jitters. I had no appetite and lost perhaps as much as twenty pounds". (Special note at beginning of Diary for the year 1978)
During his working and retirement years there were a number of dental problems that seemed to be exacerbated by his objections to the dentist's charges. He continued with the same dentist year after year and also continued complaining about him.
Mr. Craton's Writing
Mr. Craton had interests from a very young age in writing and in drawing cartoons. The interest in writing was life-long, that in cartoons short-lived. Because of the necessity to be practical about earning a living for himself and his mother, Mr. Craton put aside his interest in writing and cartoons and majored in mechanical engineering. Throughout his life however he continued to try to write for publication and document his life whenever he could find the time to do so. In June 1927 for example, six months after his marriage he wrote his first short story. In 1934 after a vacation trip to Canada he tried another short story. The memoir itself is testament to his writing interest. The diary sometimes abandoned for lack of time was always returned to -- once after a lapse of 27 years. This gap was filled during his retirement years when he also wrote extensively on particular periods of his life or special activities such as boating.
A number of statements scattered throughout the memoirs indicate that regular entries were important to him, helped him cope with problems and enhanced his enjoyment of his good times.
Mr. Craton also tried persistently when he could find the time to write and rewrite for publication. While he had no success with his interest in short-story writing and none with the cartoons he submitted to Collier and the Saturday Evening Post for publication, he did succeed with several articles about trains and railroads. An article about diesel electric locomotives in industry resulted in a check for $35.00 and publication in the magazine Purchasing in 1944. Another milestone was the publication in Steel of an article for which he was paid $55.00.
Yankee, a magazine with a circulation of about 350,000 accepted and paid $250 for an article entitled "Candle Light" that was based on visits to the Isles of Shoals when Mr. Craton was a young man. Trains also accepted a railroading article "Joy and Pain on the Boston and Maine" for which it paid $45.00 and in December 1970 published "Tarzan Jr." and paid $125.00 for it. The published articles were a source of pride and satisfaction.
Travel
Travel was an important part of Mr. Craton's life. His business trips were frequent and often lengthy, taking him away from wife and family. They included time spent in Hawaii, Australia, Mexico and Venezuela on G.E. business.
Family travel included frequent trips of short duration to visit family or friends, annual trips to the Mayo Clinic combined with visits to family or friends, and trips to Buena Vista, Virginia where cousins, the Robeys lived and operated Southern Seminary, a girls preparatory school. The earliest vacation trip of note was in 1931 to Colorado. This was by car, driving an average 300 miles per day for a total mileage of 3,940 miles. Gasoline averaged 15¢ a gallon, oil 25¢ a quart. There was a trip to Canada in 1933, a Great Lakes Cruise in 1936.
During the war Mr. Craton was sales manager for locomotives for industry, the military, the Maritime Commission and underground mining. Because G.E. thought there was a potential post-war market in Hawaii, particularly in the sugar fields Mr. Craton was sent there while wartime travel restrictions were still in effect to determine the design of a standard diesel electric unit for use in Hawaii.
This trip began a life long love affair with the islands that resulted in seven more trips of several months each with Mrs. Craton after he retired.
During those seven years the Cratons spent two or three of the worst months of the Erie winter in Hawaii.
Mr. Craton's retirement at age 60 meant a real emphasis on travel that started with a nine week trip to Europe in 1962 and included Holland, Germany, Switzerland and Italy and was followed by several months in Florida in early 1963. In 1964 there was a South Sea Island cruise followed by several months in Hawaii, in 1966 a trip of 80 days around the world and in 1967 a return to Europe, with close friends, Barbara and Charles Reed. 1968 saw a trip to the North Cape, the Scandinavian countries, Russia and Ireland.
A trip to Florida in 1969 was an unfortunate one. Mr. Craton spent much of it in hospital and recovering from a back problem. There was a return to Hawaii in 1971 but a planned return in 1972 had to be cancelled because a bleeding intestinal tract sent Mr. Craton into the hospital again. Several months were required for recuperation.
In June 1972 the Cratons returned to Canada, this time to Banff, Lake Louise, Jasper and Vancouver, and again in January 1973 returned to Kappa Sands, Kauai, Hawaii where they spent Erie's worst winter months each year from 1973 through 1977.
A second detached retina for Mr. Craton prevented any winter travel in 1978 but by June of 1978 the Cratons were able to visit Joan and Roger Craton who by then were living outside London. It was a memorable trip with a number of short trips beyond the London area.
Mid March of 1979 took the Cratons on a trip to the American south. Their first stop was to see their great-grandchild Carrie, and then on to Charleston, Savannah, Hilton Head and Jekyll Island, where they visited their friends the Bauschards. Mr. Craton did not enjoy much of this trip, would have preferred being home but realized that his wife needed both a change and less work and more rest than she got at home. They cut the trip short by a week and returned home.
The last recorded trips were to see Joan and Roger and their new home in Connecticut in late March and Roger's summer place in Good Hart in July 1982.
Provenance:
Gift to Smithsonian from Mrs. Willette Craton, October 9, 1992
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The material consists of newspaper articles, photographs, pamphlets, souvenirs, and newsletters on Hamilton's reign as Queen of the Hoboes as well as a brief history of the Hoboes of America Organization from 1908 1987. Among such items are newspaper articles on Garnette Hamilton herself, Hoboes of America's motto, accomplishments, responsibilities, requirements for admission, and the meaning of the word hobo. This last point was very important to Hamilton and the Organization. In almost every article, Mrs. Hamilton stressed the difference between the words hobo, tramp, and bum. These words do not mean the same thing and Mrs. Hamilton wanted to make sure the public was informed of these differences. The photographs concentrated on Hamilton and the Hoboes of America's annual conventions. Also included are stubs and souvenirs of past conventions. The newsletters contain poetry written by hoboes, letters to the editor (Hamilton), and personal notes on various members. Each newsletter was dedicated to a different hobo member.
Biographical/Historical note:
Garnette Olive Hamilton was crowned Queen of the Hoboes for life in 1957. Her official title is "Queen of the Knights of the Road, Air and Seven Seas Inc." In 1955 her nephew joined the Hoboes of America Organization, and her love of travel and interest in this unusual organization soon prompted her to join also. Hamilton became one of the first women to be accepted into the organization.
The Hoboes of America Organization was formed in 1908 by Jeff Davis. The organization's purpose was to act as an non profit service group to aid local charities as well as to encourage runaways to return home. In 1957, Hamilton's good deeds for others in need, as well as her friendliness, earned her the title of Queen of the Hoboes for Life in the United States, Canada, and the British Isles, as well as Empress of India. She gave many interviews as Queen of the Hoboes and appeared on Jack Linkletter's Show in 1959. Hamil¬ton has been the editor and publisher of the Hobo Newsletter for the last sev¬en years and remains Queen of the Hoboes (1988).
The items shown here are from a collection of hobo documents and memora¬bilia donated by Garnette Olive Hamilton.
Provenance:
The Hamilton Papers were received from Mrs. Garnette O. Hamilton of Canton, Ohio in August, 1987. An additional notebook of Hobo poetry was received from its compiler, Ms. Rose Marie Jackson, in January, 1989.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Volume 4 covers a wide range of topics including debate over retiring senior Army officers stories about Civil War battles and the questioning of established accounts of various Civil War events, the Zulu War in South Africa and the change in control over the Bureau of Indian Affairs. There is an index at the front of the scrapbook with only one note, and the pages are numbered.
One of the most common topics is the issue of retiring Army officers the debate over expanding the number of authorized retired officers. This issue was of special interest to Meigs since he was one of the officers who had reached retirement age, but who could not retire because of the small number of authorized retirees. He also included a considerable number of articles about foreign affairs, especially the Zulu War of 1879 and the Afghan War. Other articles provide accounts of Civil War battles and leaders, and of the trial of General William B. Hazen versus David S. Stanley. In addition to the newspapers, Meigs included cutouts of advertisements for various industrial products and services, as well as new inventions.
Some of the papers that appear commonly throughout Volume four areThe Evening Star, the The New-York Daily Tribune, the New York Herald, The Evening Telegraph, The Daily Graphic, the Army and Navy Journal, and The North American.
Collection Restrictions:
The collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Montgomery C. Meigs Papers, Archives Center, National Museum of American History.
Volume 5 is a bound scrapbook with numbered pages and an index, though it has only one handwritten entry. This volume includes the following topics: debate over expanding the authorized number of Army retirees, the Zulu War in South Africa, the Afghan War, New York politics, Sitting Bull, water rates and taxes, and the excessive summer heat of 1879.
Meigs included many articles pertaining to the military retiree debate, a debate that personally affected him since he was one of the officers who could not retire unless the authorized number of retired Army officers was expanded. There are also many lengthy accounts of the Zulu and Afghan wars being waged by Great Britain. Meigs included several stories on recent and noteworthy natural history and arcaheological finds, as well as illustrations. There is some weather information related to the extreme heat in Washington, D.C. (summer 1879), the Civil War and its aftermath, and the reappearance of Sitting Bull and the Army's attempts to deal with him and other Native American groups.
Some of the publications represented in this scrapbook are the Army and Navy Journal, The Sunday Herald, The Sentinel, the The New-York Daily Tribune, The Evening Star, and The Daily Graphic.
Collection Restrictions:
The collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Montgomery C. Meigs Papers, Archives Center, National Museum of American History.
Volume 6 is a bound scrapbook with numbered pages and an index, but no notes. The volume covers a variety of topics, with a large concentration focusing on the Zulu War, Army affairs and policy, debates over the retirement of Army officers, the 1880 presidental candidates, and natural history/archaeological finds.
Volume 6 includes articles describing the Zulu War and its outcome, the ongoing debate over military retirements, a debate personally affected Meigs since he was one of the officers scheduled to retire if the number of authorized retirees was increased, the intensifying Afghan War, and stories about the presidential candidates for the 1880 election. There are a number of articles about Winfield Scott Hancock, the Democratic candidate, and James A. Garfield, the Republican candidate, detailing their views and pasts. There are some accounts about President Grant, ranging from interviews to letters he wrote and then published in various newspapers. There are also advertisements displaying a variety of new inventions and products, including one showing machine guns.
Some of the publications appearing in this volume areThe Daily Graphic, The Daily Evening Telegraph, the New York Times, and the The New-York Daily Tribune.
Collection Restrictions:
The collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Montgomery C. Meigs Papers, Archives Center, National Museum of American History.
Gloves must be worn when handling unprotected photographs and negatives. Special arrangements required to view negatives due to cold storage. Using negatives requires a three hour waiting period. Contact the Archives Center at 202-633-3270.
Series Rights:
When the Museum purchased the collection from the Estate of Robert S. Scurlock, it obtained all rights, including copyright. The earliest photographs in the collection are in the public domain because their term of copyright has expired. The Archives Center will control copyright and the use of the collection for reproduction purposes, which will be handled in accordance with its standard reproduction policy guidelines. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series Citation:
Scurlock Studio Records, Archives Center, National Museum of American History. Smithsonian Institution
Sponsor:
The collection was acquired with assistance from the Eugene Meyer Foundation. Elihu and Susan Rose and the Save America's Treasures program, provided funds to stabilize, organize, store, and create digital surrogates of some of the negatives. Processing and encoding funded by a grant from the Council on Library and Information Resources.
Material is subject to Smithsonian Terms of Use. Should you wish to use NASM material in any medium, please submit an Application for Permission to Reproduce NASM Material, available at Permissions Requests.
Collection Citation:
United States Women In Aviation Through World War I Collection, Acc. XXXX-0424, National Air and Space Museum, Smithsonian Institution.
