Watson, Paul Gristock, 1900-1966 (naval officer) Search this
Extent:
1 Cubic foot (3 boxes)
Type:
Collection descriptions
Archival materials
Sales catalogs
Technical literature
Correspondence
Black-and-white photographic prints
Date:
1960-1965
Summary:
The collection documents the early development of radio apparatus.
Scope and Contents:
The collection consists of five loose leaf binders labeled Historical Notes Concerning the Invention and Early Development of the Electron Tube. The binders contain articles reproduced by Watson from the diaries and publications of several radio developers as well as chapters written by Watson himself. Concentrating most heavily on Lee de Forest's invention of the "audion" electrolytic receiver and amplifier between 1902 and 1907, Watson narrates the story of the electron vacuum tube. The three-electrode tube patented by de Forest combined all of the technology of Edison and Marconi into an extremely efficient and high-frequency-producing radio device. After 1915 transmissions through the air from Arlington, Virginia to both San Francisco and the Eiffel Tower, the age of the electron vacuum tube had arrived. Several companies sought rights to its development, and Watson's combination of personal insight and original material brings order to these early days of wireless communication.
The collection also includes a one-volume book on the Arlington, Virginia radio transmitter; a five volume study of the electron tube's development; and a folder of miscellaneous materials. The single volume is a 1965 work which tells the story of the National Electric Signaling Company (NESCO) and Naval involvement at the Arlington short wave radio transmission station. Built in 1909 by NESCO, this station was originally equipped with a huge 100 kilowatt spark transmitter in an effort to concentrate all Atlantic Naval communication and to provide a means of directly signaling the West Coast. A more effective and compact kilowatt arc or "continuous wave" transmitter was added in 1913, and in 1924 several vacuum tube transmitters superseded both former types. This work is the story of that transition.
The five volume set contains an overview of wireless development throughout the twenties and beginning with the vacuum tube development. The first volume discusses de Forest's life's work, the manufacture of his "audions", General Electric radio-receiving tube progress, and selected quotes from de Forest's letters to Watson. The second volume narrates Watson's experience with amateur radio, radio in the U.S. Navy, early radio organizations, and General Electric and Westinghouse developments. The third volume provides a list of brand names and manufacturers of electron tubes and a series of photographs of Watson's personal tube collection. The fourth volume develops de Forest's pre-"audion" days and discusses his company's line of radio equipment. The fifth and final volume contains a catalogue of Marconi brand equipment and several illustrated chapters on naval radio in World War I, including the 1915 Arlington experiments. The miscellaneous materials consists of one folder of advertisements for various radio vacuum tube manufacturers and complete photographs of Watson's private tube collection.
Arrangement:
The collection is arranged into one series.
Biographical / Historical:
Paul Watson (1900-1966) was a retired naval commander and collector of electron tubes and material documenting them.
Related Materials:
Materials in the Archives Center
George H. Clark Collection of Radioana (AC0055)
Materials at the National Museum of American History
Electron tubes related to Watson are in the Division of Work and Industry.
Provenance:
No acquisition paperwork is extant.
Restrictions:
The collection is open for research use.
Researchers must handle unprotected photographs with gloves.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Spanish Advertising and Marketing Service Search this
Association of Hispanic Advertising Agencies Search this
Extent:
3.5 Cubic feet (3 boxes)
Type:
Collection descriptions
Archival materials
Storyboards
Video recordings
Posters
Photographs
Advertisements
Audio cassettes
Clippings
Date:
1962 - 2000
Summary:
The Association of Hispanic Advertising Agencies Collection includes advertisements, research, and publications produced by SAMS (Spanish Advertising and Marketing Service), which was founded by Luis Diaz Albertini in 1963.
Scope and Contents:
The collection documents the work of SAMS (Spanish Advertising and Marketing Service). It contains advertising campaign materials such as print advertisements, storyboards, proofs of print advertisements, point of purchase advertisements, audio recordings of radio advertisements, and video footage of television commercials. SAMS created advertising for manufacturers of tobacco, movies, cosmetics, watches, toothpaste, cleansers, food products, and alcoholic beverages, to name a few. SAMS was founded during a time in which the "Spanish speaking" consumer was of growing significance in the American market, and American advertisements increasingly catered to and targeted this audience.
The collection contains extensive explanatory notations written by Sara Sunshine, a Cuban immigrant, who created advertising print, audio, and visuals from the 1960s to 1990s and founder of the co-founder of Spanish Advertising and Marketing Services, the nation's first Latino ad agency.
Arrangement:
The collection is divided into seven series.
Series 1: Storyboards and Scripts, 1970-1995
Series 2: Advertisements, 1962-1974
Series 3: Publications, 1976-1988
Series 4: Marketing Research, 1962-1984
Series 5: Packaging, 1962
Series 6: Ephemera, 1980-1989
Series 7: Audiovisual Materials
Biographical / Historical:
Luis Diaz Albertini founded SAMS (Spanish Advertising and Marketing Service) in 1963. Sara Sunshine was the head copywriter and art executive. The agency had a staff of just four employees. It was the first full-service Spanish language advertising agency in the United States. In 2007, the Association of Hispanic Advertising Agencies was formed. Among its goals was preserving the industry's past and preserving the history of Hispanic advertising. The first archival collection they accepted was the records of SAMS. Originally housed at the University of Maryland, it was transferred to the National Museum of American History in 2015.
Related Materials:
Materials at the Archives Center
Goya Foods, Inc. Records (AC0694)
Provenance:
Donated to the Archives Center in 2015 by the Association of Hispanic Advertising Agencies, through Horacio Gavilan.
Restrictions:
Collection is open for research.
Rights:
Reproduction restricted due to copyright or trademark. Contact the Archives Center for details.
Zebra Associates (advertising agency). Search this
Extent:
15 Sound tape reels
4 Motion picture films
54 Cubic feet (127 boxes; one oversize folder)
129 Video recordings
70 Cassette tapes
Type:
Collection descriptions
Archival materials
Sound tape reels
Motion picture films
Video recordings
Cassette tapes
Date:
1942 - 1996
Summary:
Caroline R. Jones (1942-2001), an African American advertising executive, worked for a number of prominent New York ad agencies and founded her own firm in 1986. She is best known for her work in assisting clients in marketing to minority consumers. The collection includes client files, print advertisements, and radio and television commercials created for a wide range of commercial and public service campaigns.
Scope and Contents:
The collection contains creative presentations, business correspondence, internal memoranda, market research, focus group interviews, production documents, print advertisements, and other documentation for numerous clients at J. Walter Thompson, Kabon Consultants, Zebra Associates, Kenyon & Eckhardt, the Black Creative Group, BBDO, Mingo-Jones Advertising, and Caroline Jones Advertising. The collection has very little documentation of Caroline Jones, Incorporated (1996-2001), but some material exists regarding the shift from Caroline Jones Advertising to Caroline Jones, Incorporated during 1995 and 1996.
Also included are articles and speeches by Jones, including many on the subject of targeted marketing to minority consumers; photographs, awards and publicity; and a small body of personal papers from her childhood in Benton Harbor, Michigan and her experiences at the University of Michigan. The years at Caroline Jones Advertising (1986-1995) are most thoroughly documented and include extensive client files on minority consumer market development for major clients.
The audiovisual materials portion of the collection is substantial and includes radio and television ads created by the agencies at which Jones worked and television programs in which she appeared as a guest and a host.
Arrangement:
The collection is arranged in seven series.
Series 1: Personal Papers, 1953-1986
Series 2: Business papers, 1965-1995
Subseries 2.1: Speeches, 1972, circa 1983-1994
Subseries 2.2: Articles, 1970-1993
Subseries 2.3: Subject Files, 1967-1995
Subseries 2.4: Publicity, 1965-1995
Subseries 2.5: Business Journals and Datebooks, 1969-1995
Subseries 2.6: Business, Civic, and Political Organizations and Activities, 1968-1993
Subseries 3.7: Mingo, Jones, Guilmenot and Mingo-Jones, 1977-1987
Subseries 3.8: Freelance Work and Miscellaneous, 1964-1985
Series 4: Caroline Jones Advertising Agency Records, 1987-1996
Subseries 4:1: Client Files and Related Research, 1987-1995
Subseries 4.2: Agency Credentials, 1985-1991
Subseries 4.3: New Business, 1987-1994
Subseries 4.4: Correspondence, 1990-1995
Subseries 4.5: Office Materials, 1990-1995
Series 5: Print Ads, 1964-1996
Series 6: Photographs and Slides, 1950s-1995, undated
Subseries 6.1: Slides, undated
Subseries 6.2: Photographs, 1950s-1995
Series 7: Audio Visual Materials, 1970-1997
Subseries 7.1: Audio cassettes, 1984-1994
Subseries 7.2: Open Reel Audio Tapes, 1970-1984
Subseries 7.3 Videotapes, 1987-1997
Subseries 7.3.1: Agency Reels and Compilations, 1989-1994
Subseries 7.3.2: Television Commercials (Brand/Client specific), 1987-1997
Subseries 7.3.3: Director's Show Reels, 1989-1996
Subseries 7.3.4: Television Programs, 1985-1994
Subseries 7.4: Motion Picture Films, 1970s
Biographical / Historical:
Caroline Robinson Jones (1942-2001) was a highly regarded American advertising and public relations executive. Her work recognized the rising economic power and cultural influence of the black middle class after World War II and contributed to a fundamental shift in American advertising, as mainstream national advertisers sought to reach a consumer market that was increasingly recognized as both economically significant and racially and ethnically diverse. The corporate and public service advertising she created to reach minority audiences stands as a record of our nation's continuing dialogue with race and ethnicity, viewed through the dual lenses of consumption and mass culture.
Caroline Marie Robinson was born in Benton Harbor, Michigan, the third of nine children. In 1963, she graduated from the University of Michigan, where she was active in Alpha Kappa Alpha sorority, with a bachelor's degree in English and a minor in Science. She married Edward Jones, a loan officer with the Small Business Administration in 1965, and had a son, Anthony. After college, she was hired by the New York offices of J. Walter Thompson, one of the country's oldest, largest and most respected advertising agencies. Like most women hired by the agency at that time, she began working in the secretarial pool, but she was invited to attend the agency's copywriting school, becoming the first African-American person ever to do so. She remained at Thompson for five years as a junior copywriter on accounts including Ponds, Chun King, Scott Paper, and the American Gas Association.
In 1969, she joined Zebra Associates as Vice President and Creative Director. Zebra, a black owned agency with a racially integrated staff, was among a pioneer group of advertising agencies that specialized in tailoring national ad campaigns to the needs and desires of an urban, black consumer market. She was named one of the Foremost Women in Communications in 1970, and won her first advertising awards in 1971, including one for work on the Southern Voter Registration Drive.
In 1972, Jones went to work as Senior Copywriter at Kenyon & Eckhardt. She later became a partner and Creative Director. While at K&E, she met Kelvin Wall, who recruited her as a senior consultant at Kabon Consulting, another black-owned agency with which she was associated from about 1970 until about 1974. From there she went on to co-found the Black Creative Group. In 1975, she achieved another first by becoming the first woman Vice President of a major agency, Batten, Barton, Durstine and Osborn (BBDO).
Jones remained at BBDO until 1977, when she joined Frank Mingo and Richard Guilmenot as principals in a new agency affiliated with Interpublic. That arrangement offered the firm the financial backing of an international advertising and marketing communications giant. Mingo-Jones specialized in tailoring general market campaigns to a black audience, in creating new campaigns for the black market, and, in some cases, repositioning the product or introducing new products to increase market share. Jones played minor roles advising the Carter-Mondale presidential campaign in 1984 (box 31/folder 13), the Mondale-Ferraro campaign (box 34/folder4), and the David Dinkins New York City mayoral campaigns. She also advised the Jesse Jackson presidential campaign and the PLP party of the Bahamas as part of her public relations work for the country (see,for example, notebooks for September,1984, box 79).
In 1986 Caroline Jones left Mingo-Jones to form her own agency, Caroline Jones Advertising, which she restructured in 1994 as Caroline Jones, Inc. and operated until her death in 2001. Her major clients included the Bahamas Ministry of Tourism, McDonalds, and Anheuser-Busch. Jones also created public service advertising for the United Negro College Fund, Healthy Start (pre-natal care), and the Partnership for a Drug Free America.
Caroline Jones received many awards including "Woman of the Year" by the Advertising Women of New York in 1990. She served on the boards of the Advertising Council, Long Island University, the Women's Bank of New York, and on the New York State Banking Board. Beginning in he late 1980s, she produced and moderated "Focus on the Black Woman" for WNYC Radio and hosted "In the Black: Keys to Success" for WOR-TV.
Sources
Stuart Elliott, "Caroline Jones, 59, Founder of Black-Run Ad Companies," The New York Times, July 8, 2001.
Judy Foster Davis, "Caroline Robinson Jones: Advertising Trailblazer, Entrepreneur and Tragic Heroine," in Eric H. Shaw, ed., The romance of marketing history : proceedings of the 11th Conference on Historical Analysis and Research in Marketing (CHARM), Michigan State University, East Lansing, Michigan, May 15-18, 2003 Boca Raton, FL : Association for Historical Research in Marketing, 2003. 210-219.
Judy Foster Davis, "'Aunt Jemima is Alive and Cookin'?' An Advertiser's Dilemma of Competing Collection Memories," Journal of Macroeconomics, Vol. 27, No. 1. March 2007 p. 25-37
Materials in the Archives Center, National Museum of American History:
An oral history interview with Caroline Jones is found in Archives Center Collection (AC0367), The Campbell Soup Advertising Oral History and Documentation Project.
Provenance:
The collection was donated to the Archives Center, National Museum of American History in September 1996 by Caroline Marie Robinson Jones.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
This collection documents the District Curators Jazz Arts Festivals held in Washington, D.C. between 1993 and 1998 and the Kennedy Center's Mary Lou Williams' Women in Jazz Series, 1996-2000. The subjects of the District Curators Festivals include the Steve and Iqua Colson Sextet, Sonny Sharrock Band, Don Bryon Quartet, David Sanchez, David Murray, Danilo Perez Trio, Reggie Workman, Andrew White, Wayne Shorter, Roy Hargrove, Sonny Sumter, and the Roy Haynes Quartet. Subjects of the Kennedy Center's Series include Jerri Allen, Dorothy Donogan, Dottie Dodgion, the Maria Schneider Jazz Orchestra, Shirley Scott, Ann Patterson and the all-women band "Maiden Voyage," Roberta Piket, Vanessa Reuben, Jamie Baum, Chris Connor, Claire Dale, Sherrie Maricle and "Diva," and Marian McPartland.
The collection is organized into four series: Series One, District Curators Jazz Arts Festival Contact Sheets (1993-1998); Series Two, District Curators Jazz Arts Festival Prints (1993-1998), and Series Three, Kennedy Center's Women in Jazz Series (1996-2000).
Series 1, Contact Sheets (1993-1998), is comprised of seventy-one 11x14-inch black-and-white contact sheets of 10 photo shoots of the District Curators Jazz Arts Festivals, 1993-1998. The contact sheets provide an overall context for the shoots. Each contact sheet has been numbered by the photographer, indicating its place among the contact sheets for the shoot, e.g., 1/7, 2/7, etc. The contact sheets are arranged chronologically by event date. N.B.: The photographer has numbered the contact sheets for the "Jazz Arts, July 1997" shoot 1/17 through 16/17. The contact sheets for the "Trane was Spiritual, September 1997" shoot are numbered 1/8 through 7/8.
Series 2, Prints (1993-1998, undated), is comprised of fifty-one 5x7-inch black-and-white images printed on 8x10-inch paper. The prints in Series Two are largely of frames from the contact sheets in Series One. A small number of prints in this series are not taken from the contact sheets and are undated. Each print in the series has been numbered by the photographer. For each print, the container list gives the photographer's number in brackets as well as the contact sheet from which the image is taken. The series is arranged chronologically.
Series 3, Kennedy Center's Mary Lou Williams' Women in Jazz Series Contact Sheets (1996-2000), contain fifty-six 8x10-inch black-and-white contact sheets of photo shoots of the Women in Jazz series. The photographs focus on female performers both on and off stage. All contact sheets are arranged chronologically by year.
Arrangement:
Collection arranged into four series.
Series 1:District Curators Jazz Arts Festivals Contact Sheets, 1993-1998
Series 2: District Curators Jazz Arts Festivals Prints, 1993-1998, undated
Series 3: Kennedy Center's Mary Lou Williams "Women in Jazz" Contact Sheets, 1996-2000
Series 4: Kennedy Center's Mary Lou Williams "Women in Jazz" Exhibition Prints, 1994-2001
Series 5: Kennedy Center Jazz Programming, 1996-2000
Biographical / Historical:
Jeffrey Kliman was born in Everett, Massachusetts, March 5, 1942, son of Harry Kliman, one half of the Herschel & Lewis tap-dancing, roller skating team that worked on Broadway and the "Metro Circuit" between 1930 and 1937. Jeffrey Kliman's mother was Janette "Netty" Harris. Reared in middle-class Massachusetts, Jeffrey encountered an eclectic range of music that included opera -- his grandfather sang in the chorus of the Metropolitan Opera in the 1920s—the "race music" of Wolfman Jack, and the Symphony Syd Turin gospel radio show where he first heard the music of Dizzy Gillespie. In 1956 he took a job in the record department of Boston's Lechmere Department Store and listened to the music of Count Basie, Gerry Mulligan, Duke Ellington, and Stan Kenton.
Between 1959 and 1963 Kliman attended the University of Massachusetts as a pre-veterinary major. In 1960 he hosted a two-hour jazz radio show for WMUA, the university's radio station. Failing grades forced him to withdraw from the veterinary program. Eventually Kliman completed a degree as a film and TV major. He left for New York City in February, 1964, to begin a career in television advertising. In 1965 he borrowed a 35mm camera and began taking photographs of various musicians who played at the Fillmore. Kliman did free-lance work by night as a photographer for Rolling Stone, Family Circus, and Zigot while he continued to work by day as a producer for Dolphin Productions.
Kliman worked predominantly in advertising until 1986, when he relocated to Baltimore, Maryland, to start a new career as photographer of jazz musicians. "Anytime I saw jazz I would go and shoot -- Left Bank, DC Jazz Curators, street events." Currently he works as a free-lance photographer for Jazz Times and Down Beat. His primary interest is photographing up-and-coming jazz musicians performing in the Baltimore/Washington region.
Provenance:
The first portion of this collection was donated to the Archives Center by Jeffrey Kliman on December 22, 1997.
Restrictions:
Unrestricted research use on site by appointment. Unprotected photographs must be handled with cotton gloves.
Rights:
Jeffrey Kliman retains copyright. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Jazz musicians -- American -- 1990-2000 Search this
Materials relating to Charlie Dunn, fourth-generation bookmaker.
Scope and Contents note:
Newspaper and magazine articles, radio broadcast transcripts, and advertisements relating to Dunn's career. In addition there is a documentary of Dunn's craft on video tape, photographs, miscellaneous business stationery, and a research project titled "Charlie and Cecile Dunn: A Study in Retirement" (1978) by Linda Gann.
Biographical/Historical note:
Charlie Dunn is a fourth-generation bootmaker, from a family of Irish cobblers who moved to the U.S. in the early 1800s. At eight he began an apprenticeship for a one-legged bootmaker in Paris, Texas, beginning a career that has lasted (with a brief retirement) ever since. Practicing now in Austin, Texas, he is regarded as one of the best bootmakers in the world.
Provenance:
Collection donated by Charlie Dunn, 1985, October 27.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The collection consists of approximately 50 cubic feet of material documenting Aladdin Industries Inc., manufacturers of vacuum ware and lunch boxes. The majority of the material dates from 1947 to the 1970s. The strength of the collection is with the lunch box documentation and product development, marketing, and sales records. There is some interesting labor history—specifically United Steel Workers agreement. The files of Victor S. Johnson, Sr. and Victor S. Johnson, Jr. form the core of the collection and provide rich documentation on the company's activities.
Arrangement:
The collection is divided into seventeen series.
Series 1: Historical and Background Materials, 1919-1997
Series 2: Victor S. Johnson Sr. Files, 1916-1945
Series 3: Victor S. Johnson Jr. Files, 1906-1983
Series 4: Employee and Personnel Records, 1910-2001
Series 5: Research and Development Records, 1910-1976
Series 6: Patent Records, 1889-1973
Series 7: Sales Records, 1939-2000
Series 8: Advertising and Marketing Records, 1931-2001
Series 9: School Lunch Kits, 1952-1989
Series 10: Lamps and Kerosene Heaters, 1911-2000
Series 11: Temp-Rite, 1972-2000
Series 12: Competitors, 1963-2001
Series 13: Style Guides, 1966-1998
Series 14: Newsletters, 1943-1998
Series 15: Photographs, 1923-1986
Series 16: Scrapbooks, 1908-1962
Series 17: Audiovisual Materials, 1993-1996
Biographical / Historical:
Victor Samuel Johnson Sr., (1882-1943) was born in Nebraska. As a soap salesman for the Iowa Soap Company, he became interested in kerosene mantle burners. Dissatisfied with the available kerosene lamps, he began selling and dealing U.S. made mantles and incorporated the Mantle Lamp Company of America in Chicago in 1908. Johnson selected the name "Aladdin" from the famous story, "Aladdin; or The Wonderful Lamp." Johnson began research and development of a mantle lamp that gave off a steady white light and did not smoke. The Mantle Lamp Company began manufacturing lamps in 1912, with Plume & Atwood Manufacturing Company burners, and marketed them as "Aladdin Lamps." The company diversified in 1917 and began producing insulated cooking dishes, known as Aladdin Thermalware jars, for the U.S. military. These jars had an aluminum or steel jacket wrapped around a heavy glass receptacle. The space between was filled with cork. The introduction of the thermalware began the company's venture into heat and cold retaining receptacles.
In 1919, Johnson organized a subsidiary of the Mantle Lamp Company of America, Aladdin Industries, Inc., to market and sell the Aladdin thermalware jars and vacuum ware. At the same time, Mantle lamp Company of America formed Aladdin Limited in Canada and England to sell thermalware as well as Pathfinder Radio Corporation, Cadillac Photograph Corporation, Aladdin Chemical Corporation, Aladdin Phonograph Corporation, Johnson Laboratories, Inc. (radio components), and Aladdin Radio Industries (magnetic and radio research). Pathfinder, Cadillac, Aladdin Chemical and Aladdin Phonograph all failed. In 1926, the Mantle Lamp Company acquired Lippincott Glass Company of Alexandria, Indiana, where it manufactured and fabricated glass chimneys, shades and lamp bases, mantles, wicks, and metal lamp bases. The Alexandria plant closed in 1952 and eventually moved to Nashville.
In 1943, Victor S. Johnson Sr. died and his son, Victor S. Johnson Jr. (1906-), succeeded him as president of Aladdin Industries Inc. Johnson Jr. moved Aladdin from Chicago to Nashville, Tennessee in 1949 to place the company strategically in mid-America to distribute its products. Aladdin's general offices, vacuum bottle production, and electric lamps and kerosene completed the move by 1952.
In 1950, Aladdin began illustrating flat metal school lunch kits (lunch boxes with liquid containers) with images of popular radio, movie and television figures. Hopalong Cassidy was the first character kit. This innovative marketing decision produced an explosive growth in the lunch kit market and made Aladdin a pioneer in image licensing. Character lunch boxes became a large part of the childhood experience and are collector's items today. Over the years, Aladdin extended the range of characters depicted and began manufacturing plastic and soft, vinyl lunch kits with printed themes. It also introduced "3D" embossing on the flat metal kits. Embossed metal lunch kits were completely phased out in 1986 due to high production costs. In addition to the school lunch kits, Aladdin also introduced wide mouth vacuum bottles (pint and quart size) in 1953. The wide mouth bottles also carried "adult" themes such as the "Angler" fisherman's bottle. The thermosware line eventually moved from metal to plastic jackets and from a glass insulated filler to foam.
In 1965, Aladdin purchased the Stanley steel bottle operation from Landers, Frary and Clark in New Britain, Connecticut. Aladdin's diversification strategy led to the introduction in 1968 of the Temp-Rite® meal distribution plan, an insulated thermal tray service for hospitals, the airline industry, and prisons. The Temp-Rite® system gave rise to a full line of products and services and Aladdin formed a subsidiary, known as Aladdin Synergetics, Inc., to handle its health care and food service operations. Aladdin Synergetics was sold to Welbilt Corporation in 1998; the new operation was named Aladdin Temp-Rite. Other products added over the years included electric lamps, shades, kerosene stoves, and an electronics division in 1956. This division was established from a small technical research group whose function was patent licensing. As a subsidiary of Aladdin Industries, it produced transformers and radio and telephone filters. The subsidiary was sold to Vernitron in October, 1979.
At various times, Aladdin established offices in Alexandria, Indiana; Chicago, Illinois; Nashville, Tennessee; Portland Oregon, Canada; Hungry; France; Australia, New Zealand; England; Iraq, Iran, Brazil, Japan, Peru, Venezuela, Chile, Uruguay, France, Germany, Iceland, Sweden, and South Africa to market and sell its products.
Aladdin was financially mismanaged in the 1990s and rapidly declined. Aladdin Industries Inc. reorganized in 1999 and became known as Aladdin Industries LLC. High labor costs and unsuccessful efforts to develop new products led to further decline. By January, 2002, Aladdin had sold its remaining product lines and closed its Nashville plant. Aladdin lamps are still sold today by the Aladdin Mantle Lamp Company of Clarksville, Tennessee.
Separated Materials:
The Division of Cultural History (now Division of Cultural and Community Life) holds 30 lunch boxes and 28 thermos bottles from Aladdin Industries, Nashville, Tennessee. Additionally, there is a pair of lamps. See Accession 2003.0255. Although the children's steel lunch boxes predominate, the collection represents the full spectrum of Aladdin box designs including vinyl, hard plastic, and fabric.
Provenance:
Donated to the Archives Center by Aladdin Industries in 2003.
Restrictions:
Collection is open for research but the oversize map folders are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The Cover Girl Make-Up Advertising Oral History and Documentation Project, 1923-1991, is the result of a year-long study in 1990, which examined the advertising created for Noxell Corporation's Cover Girl make-up products from 1959 to 1990. The objective of the project was to document, in print and electronic media, the history of Cover Girl make-up advertising since its inception in 1959.
Scope and Contents:
Twenty-two oral history interviews (conducted by Dr. Scott Ellsworth for the Archives Center) and a variety of print and television advertisements, photographs, scrapbooks, personal papers, business records and related materials were gathered by the Center for Advertising History staff. The objective was to create a collection that provides documentation, in print and electronic media, of the history and development of advertising for Cover Girl make-up since its inception in 1959.
Collection also includes earlier material related to other Noxell products, including Noxzema, with no direct connection to the Cover Girl campaign.
Arrangement:
The collection is arranged into eight series.
Series 1: Research Files
Series 2: Interviewee Files
Series 3: Oral History Interviews
Series 4: Television Advertising Materials
Series 5: Print Advertising Materials
Series 6: Company Publications and Promotional Literature
Series 7: Photographs
Series 8: Scrapbooks
Biographical / Historical:
George Avery Bunting founded the Noxzema Chemical Company in Baltimore, Maryland in 1917. In the 1890s, he left behind a teaching job on Maryland's Eastern shore to move to Baltimore, where he hoped to pursue a career as a pharmacist. He landed a job as errand boy and soda jerk at a local drugstore, where he worked while attending classes at the University Of Maryland College of Pharmacy. Valedictorian of the Class of 1899, Bunting was promoted to manager of the drugstore, which he purchased. Bunting began to experiment with the formulation of medicated pastes and compounds, which he marketed to his customers. In 1909, he began refining a medicated vanishing cream, which he introduced in 1914. "Dr. Bunting's Sunburn Remedy," an aromatic skin cream containing clove oil, eucalyptus oil, lime water, menthol and camphor, was mixed by hand at his pharmacy. Marketed locally as a greaseless, medicated cream for the treatment of a variety of skin conditions, including sunburn, eczema, and acne, the product was renamed "Noxzema" for its reputed ability to "knock eczema." By 1917, the Noxzema Chemical Company was formed. During the 1920s, distribution of the product was expanded to include New York, Chicago, and the Midwest and, by 1926, the first Noxzema manufactory was built in northwest Baltimore to accommodate the demand for nearly a million jars a year.
Having achieved a national market by 1938, Noxzema Chemical Company executives pursued product diversification as a means to maintain the corporate growth of the early years. In the 1930s and 1940s, line extensions included shaving cream, suntan lotion and cold cream, all with the distinctive "medicated" Noxzema aroma.
In the late 1950s, Bill Hunt, director of product development at Noxzema, suggested a line extension into medicated make-up. Creatives at Sullivan, Stauffer, Colwell & Bayles, Incorporated (SSC&B), Noxzema's advertising agency since 1946, suggested that the advertising for the new product focus on beauty and glamour with some reference to the medicated claims made for other Noxzema products. In contrast to other cosmetics, which were sold at specialized department store counters, Noxzema's medicated make-up would be marketed alongside other Noxzema products in grocery stores and other mass distribution outlets. After experimenting with names that suggested both glamour and the medicated claims (including Thera-Blem and Blema-Glow), Bill Grathwohl, Noxell's advertising director, selected Carolyn Oelbaum's "Cover Girl," which conveyed the product's usefulness as a blemish cover-up, while invoking the glamorous image of fashion models. These three elements of the advertising, wholesome glamour, mass marketing, and medicated make-up, remain central to Cover Girl advertising nearly a half-century later.
Beginning with the national launch in 1961, American and international fashion models were featured in the ads. The target audience was identified as women between eighteen and fifty-four and, initially, the "glamour" ads were targeted at women's magazines, while the "medicated" claims were reserved for teen magazines. Television ads featured both elements. Cover Girl advertising always featured beautiful women -- especially Caucasian women, but the Cover Girl image has evolved over time to conform to changing notions of beauty. In the late 1950s and 1960s, the Cover Girl was refined and aloof, a fashion conscious sophisticate. By the 1970s, a new social emphasis on looking and dressing "naturally" and the introduction of the "Clean Make-up" campaign created a new advertising focus on the wholesome glamour of the "girl next door," a blue-eyed, blonde all-American image. In the 1980s, the Cover Girl look was updated to include African-American, Hispanic and working women.
In January 1970, SSC&B bought 49% of the Lintas Worldwide advertising network. After SSC&B was acquired by the Interpublic Group of Companies in 1979, the entire Lintas operation was consolidated under the name SSC&B/Lintas in 1981. With the Procter & Gamble buy-out of the Noxell Corporation in September 1989, the cosmetics account was moved to long-time P&G agency Grey Advertising, in order to circumvent a possible conflict of interest between P&G competitor Unilever, another Lintas account. In 1989 SSC&B/Lintas, Cover Girl's agency since its launch in 1961, lost the account it helped to create and define, but the brand continues to dominate mass-marketed cosmetics.
This project is the result of a year-long study of advertising created for the Noxell Corporation's Cover Girl make-up products, 1959-1990. The effort was supported in part by a grant from the Noxell Corporation. The target audience was identified as women 18-54, and initially, the "glamour" ads were targeted at women's magazines, while the "medicated" claims were reserved for teen magazines. Television ads featured both elements. Cover Girl advertising has always featured beautiful women (especially Caucasian women), but the Cover Girl image evolved over time to conform with changing notions of beauty. In the late 1950s-1960s, the Cover Girl was refined and aloof, a fashion conscious sophisticate. By the 1970s, a new social emphasis on looking and dressing "naturally" and the introduction of the "Clean Make-up" campaign created a new advertising focus on the wholesome glamour of the "girl next door," a blue-eyed, blonde all-American image. Through the 1980s, the Cover Girl look was updated to include African-American and Hispanic models and images of women at work.
Related Materials:
Materials in the Archives Center
Warshaw Collection of Business Americana (AC0060)
N W Ayer Advertising Agency Records (AC0059)
Separated Materials:
"The Division of Home and Community Life, Costume Collection (now Division of Cultural and Community Life) holds eighty-six cosmetic items and one computer that were also donated by the Noxell Corporation in 1990 in conjunction with the oral history project. These artifacts include lipstick, manicure sets, brushes, make-up, eye shadow, blush, powder puffs, eyelash curler, nail polish, and mascara. See accession number 1990.0193.
"
Provenance:
Most of the materials in the collection were donated to the Center for Advertising History by the Noxell Corporation, 1990. All storyboards and videoscripts, and a large collection of business records and proofsheets were donated by George Poris in June 1990. All mechanicals were donated by Art Weithas in June 1990. (These contributions are noted in the finding aid).
Restrictions:
Collection is open for research but a portion of the collection is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Stan Freberg (1926-2015) was a writer, performer, and satirist who pioneered the use of comedy in radio and television commercials during advertising's creative revolution in the 1960s. The collection includes examples of his work including his radio and television shows as well as some of his best known television commercials.
Scope and Contents:
The Stan Freberg Advertising Collection contains commercially available recordings of Freberg's radio series, "The Best of the Stan Freberg Shows" (1958), his satire, "Stan Freberg Presents the United States of America" (1961), and the New Stan Freberg Show (1991). It also includes a compiliation reel of his television shows as well as commercials produced for Chung King, Jeno's Pizza, and Encyclopedia Britannica among others during the 1960s.
Arrangement:
The collection is arranged in one series.
Series 1: Audiovisual, 1958 -1991
Biographical / Historical:
Stan Freberg (1926-2015) was a writer, performer, and satirist who pioneered the use of comedy in radio and television commercials during advertising's creative revolution in the 1960s. The collection includes examples of his work including his radio and television shows as well as some of his best known television commercials.
Provenance:
Collection donated by Stan Freberg in 1991.
Restrictions:
The collection is open for research. Only reference copies may be used. Digital reference copy available in the Smithsonian Institution Digital Asset Management System (DAMS). See repository for details.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Records of a family-owned manufacturing firm, best known for kitchenware products including the Bundt Pan and Micro-Go-Round. The collection richly documents the entrepreneurial spirit of the Minnesota firm and its history of product innovation through technical files, marketing materials, and administrative and financial records.
Scope and Contents:
The Nordic Ware collection consists of approximately twenty-eight cubic feet of records from the Northland Aluminum Company, most dealing with its Nordic Ware business. The Dalquist family recognized the importance of record keeping, and this collection documents very well the evolution of an entrepreneurial, family-owned American business from its earliest years.
Of particular interest for researchers may be the Pillsbury and Bundt Cake Pan dual marketing strategies, showcased mainly in Series 3, Marketing and Sales Records, 1948-2004, the introduction of ethnic cookware into American Culture through such dishes as the Rosettes and Timbales set and Taco dinner kit, the segmentation of product lines by price level to target consumers of differing incomes, and the issue of a trademarked term like "Bundt" becoming generic as seen in Series 6, Legal Records, 1962-1978. Series 4, Engineering Department Records, 1950-1994, provide in-depth documentation of the technical development of several of Nordic Ware's innovative products.
Series 1: Historical and Background Materials, 1940s-2006
These materials provide a history of Dave Dalquist as an entrepreneur and how this led to his ownership of Northland Aluminum Products and the Nordic Ware brand. There are histories put together by the company as well financial summaries for some years. The series contains The Nordic Ware Saga, a book edited and produced by the Dalquist family, and America at Home: A Celebration of Twentieth-Century Housewares. Both books have valuable background information on the company and how it fits into the housewares industry. There also are materials from the original business, Plastics for Industry. An undated marketing booklet, published about 1990, briefly describes the company's history and its product line and corporate structure. Additional company history is found in six installments written by Dave Dalquist under the title "From the Skipper" and covering the years 1946 to l985.
Series 2: David Dalquist Files, 1963-1993
David Dalquist, the president and founder of the company, kept these files in his office and home. Dalquist had no formal filing system and preferred to group records together as he used them. This order has been maintained as much as possible to the folder level. Several files contain information and notes from Dalquist's attendance at the National Housewares Shows and the meetings held there with his sales representatives. The annual Housewares Shows in Chicago were key events in this industry and Nordic Ware made them a high priority. The sales meetings materials include speeches Dalquist delivered. This series reveals Dalquist's involvement with every aspect of the company. It portrays an entrepreneur who began with an engineering degree, very limited capital, and no business experience. Dalquist built a multi-million dollar company while insisting on high ethical and business standards.
The several companies owned by the Dalquist family are documented in these files. There is a merger agreement between Northland Metal Finishers and Northland Aluminum. The records show the company went through several phases and had several brands besides Nordic Ware, including Minnesota Ware, DuNord, and Norcast.
Series 3: Marketing and Sales Records, 1948-2004
The Marketing and Sales Records focus mainly on the promotion of the Nordic Ware Brand and the sale and distribution of products, especially to the retail trade industry. There is evidence of how Nordic Ware presented its products to the industry and of other types of promotions to build brand awareness. These records are divided into three subseries: Subseries 1, General and Department Records, 1967-1995; Subseries 2, Promotional and Trade Sales Materials, 1958-2004; and Subseries 3, Public Relations, 1948-1992
Subseries 3.1: General and Department Records, 1967-1995
Dave Dalquist initially handled most of the company's marketing and sales, but as the company grew, a separate department was created. Among other things, this department created sketches of new product ideas that employees submitted as part of the New Product Idea meetings periodically scheduled by Dave Dalquist. Several files contain this artwork and a design notebook. There are also the files of Doug White, a Vice President of Marketing and Sales. Other art renderings, such as line art used in catalogs, are in this series.
Subseries 3.2: Promotional and Trade Sales Materials, 1958-2004
This subseries consists both of advertising geared towards the trade industry and that aimed at the consumer to promote brand image and sales. A 1970s scrapbook is a record of cross-promotional offers in which Nordic Ware and other firms advertised their products together in a single advertisement. The scrapbook also documents Nordic Ware products offered as sales premiums. The advertisements are organized by the brand co-featured in the advertisement. The Bundt Pan was the predominant Nordic Ware product in these advertisements. The Pillsbury file is especially important as it shows the building of the dual marketing arrangement which allowed Bundt Pans to be packaged with Pillsbury mixes. Nordic Ware received national publicity that it would otherwise have been difficult to generate. The Bundt Pan was integrated into magazine recipes and articles and included in mentions of other brands. These records document the remarkably brief time in which the Bundt Pan achieved national recognition.
The trade market was critical to Nordic Ware. The Sales Guides, 1982-2004, were given to regional sales representatives with information on sales promotions and incentives to representatives for sales of Nordic Ware products in specific markets. The Guides also have product descriptions, so that each representative was fully familiar with the products. Along with these guides, Nordic Ware put out trade catalogs, also found in this subseries. Although there is no master list of the catalogs, many have been hand-dated by Nordic Ware employees. Many of the models in the catalogs and the advertisements were members of the Dalquist family, neighbors, and other acquaintances.
Subseries 3.3: Public Relations, 1948-1992
These materials mainly document a series of campaigns created by Sara Jean Thomas, a public relations contractor. She worked with the marketing and sales department to build the Nordic Ware brand and to create a series of television and radio product promotions in the form of household hints. Several scripts are included here along with details of the overall campaigns. There also are files documenting the reach of these promotions. Other materials include a press kit for Chef Tell, a celebrity chef who represented Nordic Ware products for several years and who made appearances at its booth at the National Housewares Shows. New product press releases (with photographs) and general public relations files (1986-1989), along with the Marketing Communication Plans (1987-1989), give details on the planning of other public relations efforts. The trade press clippings scrapbook documents mentions of Nordic Ware and its products, competitors' advertising, and general developments in the house wares industry. Trade press clippings also are found in Series 8, subseries 4.
Series 4: Engineering Department Records, 1950-1994
The Engineering Department was vital to the success of Nordic Ware. Records in this series reveal the process by which a new product idea was developed, built, tested, and turned into a saleable product. Museum staff members selected the records in this series, occupying about five cubic feet, from a much larger group of files, roughly twenty-five feet in extent. The criteria for selection included substantive information on the design development of new products, especially those requiring substantial engineering work, and on product re-design to create cost efficiencies and resolve product problems.
Subseries 4.1: General Records, 1969-1992
These records deal with general departmental business and include incoming and outgoing correspondence and general files kept by individual engineers. They also provide operational information such as source for production materials, work orders processing, and treatment of employee issues in the department.
Engineers in the department kept these notebooks mainly for developing design ideas and working out the technical logistics of bringing the designs into production. The notebooks also served as evidential records for patent disputes. The engineers signed and dated the pages of their notebooks as proof of when ideas were conceptualized and who recorded them.
Subseries 4.3: Product Files, 1976-1993, undated
These records originally were organized by product number, but no index to the numbering system accompanied the records so files of like products were grouped together. The Micro-Go-Round, Oven-Aire, and Wok are the most thoroughly documented. The records include blueprints at various stages of the products development, work orders for research and development, outside quotations, invoices, quality control tests and guidelines, memoranda to and from other company offices about product development, and other types of operational materials. Most of these products had multiple versions, and evidence of ongoing testing and modification is seen in the records.
These records document some of the innovation that made Nordic Ware an important presence in the housewares industry. The Micro-Go-Round was a particularly revolutionary product at the time, and the records show how the company recognized a need for the product and did what was necessary to develop it, although it had little or no experience with microwave technology. Micro-Go-Round records also are found in Subseries 5 of this series. The Oven-Aire required extensive development efforts to bring to fruition. The idea behind this product was to make conventional ovens cook more evenly and operate like a convection oven. The records include photographs of the original working model, tests done in some of the engineers' home kitchens, and comparison photographs of foods cooked with and without the device. Though the product never took off in the market, the invention and development process is documented here from the perspective of the several parties who worked on it. To a much more limited degree, records for some of the other products -- like the Popgun Popcorn Popper and the Supremer Ice Creamer --demonstrate the design and development process. There is even information about packaging design for some of the products.
Subseries 4.4: New Product Ideas Files, 1976-1993
These records document Nordic Ware's efforts to identify and develop a stream of new products and to involve employees in that process. They include product ideas submitted from outside the firm but primarily relate to New Product Meetings at which employees shared their own ideas. The meetings often included voting for the best ideas and for those that would be most feasible to manufacture. Most of the files contain original artwork, usually brought to the meeting by the marketing department. They also include lists of product ideas and who submitted them, ballots for the voting on the best ideas, and notes taken at the meetings. Several files have memoranda to the employees encouraging submission of ideas outside the annual meeting cycle. Related materials are found in Series 3, Marketing and Sales Records, 1948-2004, Subseries 1, General and Department Records, 1967-1995.
Subseries 4.5: General Research and Development, 1976-1993
This subseries mainly contains files on the development of microwave cookware products and the Micro-Go-Round. Dr. T.K. Ishii, a leading researcher in microwave technologies from Marquette University, served as a consultant to Nordic Ware. He advised on technical problems and explained processes to the Nordic Ware engineers to enable them to develop products. Other materials deal with the application and certification process for Underwriters Laboratories, an independent organization that tested products and certified them as meeting its safety standards.
Subseries 4.6: Patent Materials, 1950-1994
Many records in this subseries deal with the patent application process. An outside legal firm submitted Nordic Ware's applications and negotiated with the Patent Office. The records include correspondence surrounding patent disputes and sworn affidavits by engineers submitted as proof of their work. Several reference files of non-Nordic Ware patents are in this subseries. Many were sent by the law office to Nordic Ware engineers to keep them current on new developments.
Subseries 4.7: Trade Associations, 1977-1994
These records reflect the participation of Engineering Department staff in trade associations, especially The Society of the Plastics Industry, Inc. Lloyd Keleny and several others were involved with the Microwave Oven Cookware Committee. The Society was concerned with the absence of standards for microwave ovens and the resulting problem that cookware used in these ovens was not always effective. The Committee gathered data and encouraged the microwave industry to recognize that consistency was needed. There also are files from the Frankfurt International Housewares Fair, 1994. Nordic Ware tried to build its presence internationally, and fairs such as this were opportunities to meet foreign manufacturers and distributors. They also enabled the company to see what was happening on a global level.
Series 5: Financial Records, 1948-1982
These records include financial information for Nordic Ware and other Dalquist interests, including Maid of Scandinavia Company, when it was still joined with Northland Aluminum Products, and the Minnesota Brand of Cookware. The intermixing of financial reports, invoices and receivables, petty cash receipts, and bank statements for the various enterprises demonstrates the close relationship of all of the beginning operations of the Dalquist family. There are many examples of consolidated financial information in the records including the balance sheets, combined financial reports, income statements, and the audit reports. Of particular interest is the accounting ledger (1949-1950) for Plastics for Industry, the Dalquist brothers' original company. It has handwritten entries and shows the company's simplified bookkeeping system. It also provides important financial data on the startup capital and the progress in the first year of business.
Reports created by the research firm Dunn and Bradstreet contain information submitted by the Dalquists to prove their credit worthiness to lenders. Several loan agreements document the company's practice of borrowing money on future earnings in order to meet operating expenses and finance innovation. Machinery owned by Nordic Ware is listed in several factory inventories. The firm also leased machinery instead of buying in order to save money. Inventory summaries (1950-1978) detail the numbers and value of the unsold product then on hand.
Though Nordic Ware stock was never traded publically, there was an employee shareholder plan that included profit sharing. Records in this subseries document the evolution and operation of the plan, including one employee's case for a public offering of the company stock. At some point Dave Dalquist did consider making the company public but decided to maintain private ownership. The emphasis on taking pride and ownership in the company was often repeated in memoranda that Dalquist wrote to employees about stock options. The records show that he was very conscious of morale and high standards of work within the company.
Series 6: Legal Records, 1962-1978
The bulk of these records deals with trademark issues, especially Nordic Ware's creation, licensing, and protection of the "Bundt" mark. Included are copies of correspondence with the law firms that handled applications to the Patent and Trademark Office and correspondence from that office. Correspondence and legal papers document licensing negotiations with Pillsbury and others. In several instances Nordic Ware took legal steps when the Bundt Pan trademark was being misused.
Series 7: Recipes and Cookbooks, 1966-2004, undated
This series is comprised of a large selection of cookbooks and recipe files maintained by Dotty Dalquist and reflect her active role in business activities. She did much of her cooking and experimenting in a test kitchen in her own home and was integral to the preparation of foods to be photographed in Nordic Ware products. These photographs demonstrated the use of the products and were included in the advertisements, catalogs, and product or recipe brochures.
Dotty Dalquist kept recipes, product booklets, notes, and other materials to aid in the development of her own recipes. She organized much of the material by food type, but she also had several files for specific Nordic Ware products. The Bundt Pan was a major product, and the files on it reflect that. As Nordic Ware sought new ways to promote the use of its products, Dalquist's development of new and inventive recipes was a major part of that effort.
Subseries 7.2: Bundt Pan Cookbooks, 1966-2004
Nordic Ware published several books by Dotty Dalquist to promote use of the Bundt Pan. Pillsbury and other firms also published their own books. Pillsbury incorporated its products into the recipes to promote the dual product relationship between the Bundt Pan and the Pillsbury brand of cake mixes. These books were sold in stores and added as premiums to go along with the purchase of the other products.
Subseries 7.3: Other Recipe and Public Relations Materials, 1970-1996, undated
Recipe contests and a cookbook were among the efforts to involve employees with the Nordic Ware products and to generate new recipes and ideas. These files include photographs and entries and correspondence about these employee activities.
A file of correspondence, mainly to and from Dotty Dalquist, concerns problems consumers encountered using specific recipes that she had published. Consumers also wrote about recipes they had tried on their own and could not get satisfactory results with a Nordic Ware product. Dalquist's problem-solving efforts were an example of the personal customer service in which Nordic Ware took pride.
Series 8: Non-Nordic Ware Reference Materials, 1940-2001, undated
The materials in this series were used by Nordic Ware as reference resources. They have been organized into subseries by type.
Dotty Dalquist collected cookbooks published by a wide range of manufacturers and trade organizations. The cookbooks are arranged in alphabetical order by the name of the sponsor. Many companies, such as Pillsbury and General Foods, put out these kinds of books to promote their own brands. This may have influenced Dalquist's creation of her own Bundt Pan cookbook.
Subseries 8.2: Product Guides (some with recipes), 1940-1992, undated
These product guides, for appliances and other items used in Dotty Dalquist's kitchen, include use instructions and, often, recipes. Nordic Ware often included recipes in the print materials packaged with its products and associated with its advertising.
Subseries 8.3: Home and Food Related Ephemera, 1950-1980, undated
These materials include booklets of general household hints, recipe cards published by various organizations, and information on food processes.
Subseries 8.4: Periodicals, 1967-2001
Several scrapbooks in this subseries contain clippings from various trade publications. Some focus on Nordic Ware and Northland Aluminum Products in articles or advertisements while others contain industry, including competitors', product advertisements. There are several issues of trade periodicals with Nordic Ware related stories. Trade press clippings also are found in Series 3, Marketing and Sales Records, 1948-2004, Subseries 3, Public Relations, 1948-1992.
Most of these newsletters were for reference use with Nordic Ware's microwave cookware projects. With its extensive line of these microwave products, there was an active effort to stay up to date with the field. The firm also tried to find different kinds of foods and recipes that could be prepared using a microwave oven.
Series 9: Photographs, 1940s-2006, undated
This series consists of a wide range of photographic prints re-housed in archival sleeves and assembled into a single binder. The photographs are arranged roughly by image content and document the Dalquist family and employees; factory and offices scenes, including a series of black and white images by Mel Jacobsen, a commercial photographer; and product displays at trade shows and other locations. The photographs also include a few images of Nordic Ware products and of baked foods and black and white images of plastic molds created by Plastics for Industry. Most of the photographs are undated and many are unidentified. There is a View Master viewer with one viewing card containing photographs assembled for Nordic Ware's sixtieth anniversary in 2006. Series 2, David Dalquist Files, includes five photographs of foods baked in Bundt Pans. Series 3, Marketing and Sales Records, Subseries 1, General and Department Records, 1967-1995, has photographs of a factory outlet store and product displays.
Arrangement:
The collection is divided into nine series.
Series 1: Historical and Background Materials, 1940s-2006
Series 2: David Dalquist Files, 1963-1993
Series 3: Marketing and Sales Records, 1948-2004
Subseries 1, General and Department Records, 1967-1995
Subseries 2, Promotional and Trade Sales Materials, 1958-2004
Subseries 3, Public Relations, 1948-1992
Series 4: Engineering Department Records, 1950-1994
In 1946, the year he returned from Navy service in the Pacific, H. David (Dave) Dalquist (1918-2005) joined his brother Mark to launch a new manufacturing firm, Plastics for Industry, in Minneapolis. The two University of Minnesota graduates soon were making foundry patterns and industrial plastic products for area businesses, as well as aluminum consumer cookware. Among their earliest products were ebelskiver pans, krumkake irons, and rosette irons, essential kitchen tools for the area's large Scandinavian population. Their first employee, Donald Nygren, remained as head designer for many decades.
In 1950, the brothers bought Northland Aluminum Products, a small firm with a line of "Nordic Ware" products including griddles and steak platters. The same year, Dave Dalquist created a cast aluminum, fluted cake pan at the request of two local women, members of the Hadassah organization. The women sought to replicate a heavy mold used in Europe. Northland Aluminum registered the trademark "Bundt" for the new product and began to sell it to local department stores. (The women sold manufacturing "seconds" as a fund raiser for their group.) Mark Dalquist created a firm, Maid of Scandinavia, to market products by mail. It separated from Northland Aluminum in 1963. Over the years, Northland Aluminum increasingly used "Nordic Ware" to identify itself for marketing and public relations purposes.
Northland Aluminum created a subsidiary finishing and coating firm, Northland Color Anodizing Company, in 1962. In 1964, Northland became one of the first to license the use of Teflon from its inventor, DuPont, and non-stick products became an important part of the company's line. Northland also did coating work for many industries including medical, computer, and commercial food processing. For many years Northland also had a division to produce heads for video recording machines. Product sales reached $1,000,000 in 1964.
During the 1960s, Nordic Ware grew slowly, gradually increasing its product line to include specialty baking and cookware items and stove-top cookware. The company also expanded its production capacity and built its sales and marketing capabilities, including a national network of sales representatives working on commission. Dorothy Dalquist, Dave's wife, played a vital role in the company's history. She joined him at crucial annual sales conventions to demonstrate products, tested new products, and developed recipes for them in her home kitchen. Additionally, she represented the firm in public relations activities.
Although the Bundt Pan was only one of many Nordic Ware products, it became a national celebrity in 1966 when a Texas woman used it for her prize-winning Tunnel of Fudge Cake in the immensely popular Pillsbury Bake-Off Contest. In 1970, Nordic Ware licensed the Bundt trademark to Pillsbury for use with a line of cake mixes. Customers received a cake pan at a small additional price with the purchase of the packaged mix. Although this pan was spun of light aluminum, not cast like the original models, the Pillsbury promotion was very successful. In addition to the classic Bundt design, the company began producing special designs, including a cathedral, a castle, a rose, a heart, and, in 2006, a stadium shaped pan. The Bundt Pan continues to be the most popular cake pan in America, and the company estimates it has sold sixty million pans over the past six decades.
Despite the steady popularity of the Bundt Pan, Dalquist and his firm knew that the spike in Bundt Pan sales resulting from the Pillsbury promotion was temporary, and they continued their strategy of seeking new products to buoy overall sales revenues. In 1978 Nordic Ware developed a "new thermoset plastic molding technology to create an extensive line of cookware designed to work in both conventional and microware ovens."
In these same years, as microwave oven use rapidly spread, Nordic Ware developed its second celebrity product. Designed by the company's own engineers, the Micro-Go-Round was promoted in print and television advertising and is still its most successful product. Since then, Nordic Ware has introduced a wide range of new products, some of them successful (for example, nonstick Barbecue Grill Cookware), others not (including a device to create convection currents in a baking oven and a bicentennial cake platter). Northland Aluminum holds at least twenty-five patents for its products.
Today David Dalquist (born 1949) -- son of founder "Dave Dalquist" and, like his father, an engineer -- heads Nordic Ware. He has been involved with the company for his entire working life with major executive responsibilities since the early 1980s. David Dalquist's mother, Dotty, is on the Board of Directors and serves as Corporate Secretary. David's three sisters—Corrine, Linda, and Susan—are also involved in the business. The firm employs between 200 and 400 people and continues, as a point of pride, to manufacture its products in the United States. The family has refused numerous buyout offers. Nordic Ware has managed to design and market products for the large, low price retailers, including Wal-Mart, and for the upscale, specialty gourmet market. Williams-Sonoma, a leader in the latter field, has exclusive sales for a small number of new Nordic Ware products each year.
For its sixtieth anniversary, Nordic Ware produced a company history, H. David Dalquist, The Nordic Ware Saga: An Entrepreneur's Legacy (Kirk House Publishers, Minneapolis, 2006). The volume provides edited recollections of "Dave," many family members, and other employees drawn from oral history interviews. This finding aid is based largely on that information, other historical sources within the collection, and visits to Nordic Ware offices by National Museum of American History staff members Paula Johnson and Nanci Edwards (June 2006) and Paula Johnson and John Fleckner (August 2006).
Related Materials:
The Division of Work and Industry holds thirty-six objects from Nordic Ware (Accession # 2007.0034), including Bundt Pans in a variety of shapes, foundry patterns and molds for Nordic Ware products, a wood panel display of products manufactured by Plastics for Industry, three versions of the Micro-Go-Round, and other kitchenware products.
Provenance:
This collection was donated by Dorothy M. Dalquist and H. David Dalquist in 2007.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The Magellan Systems Corporation Records document various aspects of the development of several different Magellan GPS devices through engineering, research, design, manufacturing, and marketing records. Magellan Systems Corporation introduced the first hand-held differential GPS product and the conpany's focus was on research, product engineering, and design activities for GPS receivers. The collection includes correspondence and internal company reports and memoranda; design drawings; research notes; engineering notebooks, technical notes, schematics; photographs, slides and negatives; video and audiocassettes; advertisements; product literature, magazine articles and newspaper clippings; press releases; and user guides and manuals.
Scope and Contents:
The Magellan Systems Corporation Records document various aspects of the development of Magellan GPS devices, including the engineering, research, design, manufacturing, and marketing of the devices. The collection includes correspondence and internal company reports and memoranda; design drawings; research notes; engineering notebooks, technical notes, schematics; photographs, slides and negatives; video and audiocassettes; advertisements; product literature, magazine articles and newspaper clippings; press releases; and user guides and manuals. In Series 1, Operational Materials, Subseries 3, Weekly Reports, 1988-1996, provides an excellent overview of the issues facing the company and what actions/decisions were made and in Series 3, Engineering and Product Development Materials, Subseries 8, Technical Product Development Seminars provide a good foundation for understanding what the product development staff accomplished.
The core team of players who developed, tested and brought to market the GPS devices included: Janice Jones Blankenhorn, Gary Barta, John Foukos, Randy Hoffman, Norm Hunt, Sab Ifune, Don Rea, Dennis Rich, Ed Tuck, Jon Vavrus, Larry Weill, Val Fife Wong, and James Yuan. The majority of the core team were software and hardware engineers as well as mechanical designers. Their energy, enthusiasm, vision, and unwillingness to fail produced the first handheld commercial GPS receiver in 1989 and Magellgan was the first company to make GPS devices affordable to consumers.
Series 1, Operational Materials, 1988-1993, is divided into four subseries: Subseries 1, Organizational Materials, 1988-1994; Subseries 2, Strategic and Operating Plans, 1989-1995; Subseries 3, Weekly Reports, 1988-1996; and Subseries 4, Company Newsletters, 1991-1992.
Subseries 1, Organizational Materials, 1988-1994, consists of an organizational chart detailing Magellan's corporate structure, a document discussing the communication and functional objectives of the company, and a company Christmas card. The Orbital Sciences Corporation profile was prepared by Alex. Brown and Sons Incorporated and provides an overview of the ORBCOMM system technology, a two-way data-only personal communications service.
Subseries 2, Strategic and Operating Plans, 1989-1995, consists of a variety of strategic and operational plans for the company. The plans are arranged chronologically.
Subseries 3, Weekly Reports, 1988-1996, consists of handwritten and typescript reports primarily from Randy Hoffman, president and CEO of Magellan and Gary Barta, Senior Engineer and Vice President of engineering. The reports document issues that include, personnel issues, product development, technological developments, military orders, investments, marketing and sales, financial issues, orders, resource activities, and future activities. The subseries is arranged chronologically and provides an excellent overview of the issues facing the company and what actions/decisions were made.
Subseries 4, Company Newsletters, 1991-1992, consists of two external company newsletters, The Global Navigator, 1991 and The Magellan Explorer, 1992. The Global Naviagtor was created for the marine market and was sent to all NAV PLUS owners as well as dealers.
Series 2, Correspondence, 1989-1994 and undated, is divided into two subseries: Subseries 1, Customer Correspondence, 1989-1993 and Subseries 2, Business Correspondence, 1989-1994 and undated. The customer-related correspondence consists of letters from users of Magellan GPS units (primarily maritime-related) and their feedback about the product. Some color photographs are included. The business-related correspondence consists of records of conversations, invoices, suggestions for strategic planning, correspondence between Randy Hoffman and the Boundary Found, and the agreement and plan for the merger of Orbital Sciences Corporation and Magellan Corporation in 1994.
Series 3, Engineering and Product Development Materials, 1978-1998, consists of ten subseries: Subseries 1, Product Development, 1989-1994; Subseries 2, Engineering Notebooks, 1987-1996; Subseries 3, Technical Notes, 1978-1994; Subseries 4, Breadboard Design, 1986-1994; Subseries 5, First Generation (NAV 1000/NAV 1200), 1985-1994; Subseries 6, Second Generation, 1988-1996; Subseries 7, Third Generation, 1986-1994; Subseries 8, Swiss Army Chip (SAC) Development, 1987-1995; Subseries 9, Technical Products Development Seminars, 1997-1998; Subseries 10, Specifications, 1992-1994 and Subseries 11, TriQuint Semiconductor Materials, 1986-1992.
Subseries 1, Product Development, 1989-1994, consists of documentation related to product development at Magellan. There are sketches for the third generation of GPS products, descriptive materials for the Meridian Plus and third generation receiver, testing data from the Forest Service using GPS in the wilderness near Missoula, Montana, and position description for the director of product engineering at Magellan outlining the skills and responsibilities.
Subseries 2, Engineering Notebooks, 1987-1996, consists of bound, paginated and handwritten notebooks belonging to two Magellan engineers, Janice Jones Blankenhorn, senior software engineer and Don Rea, director of engineering. Each of Don Rea's notebooks contains a page of handwritten annotations made in 2010 describing the contents. Don Rea's 1987 notebook contains documentation on the original Magellan breadboard, custom digital chip (SAC 1), and the digital board design and test, all of which deal with the first generation of the NAV 1000. Rea's 1986 and 1988 notebook contains information about the first generation of software used, GaAS chips, radio frequency (RF) board, second generation (NAV 5000), design work for Swiss Army Chips (SACs), SAC2 digital chip, SAC2B, and the SAC3 chip. Don Rea's 1993-1995 notebook contains notes on the testing of the SAC5, SAC5M and SAC6 custom digital integrated circuit for the third generation.
Subseries 3 Technical Notes, 1978-1994, consists of handwritten and typescript notes of Gary Barta, Janice Jones Blankenhorn, John Foufos, Janice Intyre, Don Rea, Larry Weill, and James Yuan. Where possible, file level information about what the notes relate to and the Magellan staff member who wrote the notes is listed. Much of the documentation consists of equations, algorithms, sketches, block diagrams, and narrative describing processes and research. The subseries is loosely arranged chronologically.
Subseries 4, Breadboard Design, 1986-1994, consists of memoranda, technical notes, drawings, and sketches detailing the radio frequency breadboard design. Magellan's first-generation breadboard, circa 1987, was developed by the team of Janice Jones Blankenhorn, Val Fife Wong, Ed Tuck, Norm Hunt, Sab Ifune, Gary Barta, Larry Weill, Randy Hoffman, and Don Rea.
Subseries 5, First Generation (NAV 1000/NAV 1200), 1985-1994, consists of technical notes, design notes, memoranda, drawings, and blueprints documenting the development of the first generation (primarily the NAV 1000/NAV 1200), handheld GPS unit produced by Magellan. The first generation of GPS were single channel receivers and were quite simple. The NAV 1000 was 8.75" x 3.5" x 2.25" and weighed only 1.5 pounds. The NAV 1000 converted GPS satellite information into a satellite/navigation (sat/nav) positioning. It used Gallium arsenide (GaAs) a compound of the elements gallium and arsenic, and monolithic microwave integrated circuit (MMIC) technology to reduce its size and power consumption. GaAs is a semiconductor used in the manufacture of devices such as microwave frequency integrated circuits, monolithic microwave integrated circuits, infrared light-emitting diodes, laser diodes, solar cells, and optical windows. The device sold for approximately $3,000 dollars.
Subseries 6, Second Generation, 1988-1996, consists of technical notes, design notes, memorandums, drawings, and blueprints documenting the development of the second generation (primarily the NAV 5000) handheld GPS unit produced by Magellan. The NAV 5000 used five channels working simultaneously to locate and collect data from GPS satellites. The units GaAs circuitry rapidly processed the data received from the satellites to compute current location, altitude, velocity and navigation in under one minute. The NAV 5000 was designed primarily for marine use. Other second generation products included: OEM Brain, OEM 1/2 Brain, Nav 500 Pro, NAV 100M5, Skaynav, Fieldpro, NAV 5200 PM, NAV 5000A, NAV 5000D, DX, DLX, Pro mark V, and the Map 7000.
Subseries 7, Third Generation, 1986-1994, consists of technical notes for the development of the third generation (primarily Meridian and Trailblazer models) of Magellan GPS devices. Third generation models were intended for the lower end of the GPS market and were compact hand-held (size, weight, battery life) and a retail price that was reasonable. Other third generation devices included: the meridian, Trailblazer, AIV10 OEM, Skatblazer, NAV 6500 PM, Meridian/TB/SB XL, NAV 1200 Pm, NAV 1200 XL PM, NAV DLX 10, Promark X, and the Pro Mark X-CM.
Subseries 8, Swiss Army Chip (SAC) Development, 1987-1995, consists of technical notes, diagrams and drawings, and specifications for the development of a digital chip used in Magellan GPS products. Don Rea and Norm Hunt of Magellan are credited with naming the chip. The chip combined several elements--GPS DPS channels, correalators, real time clock, alarm timer, interval timer, keyboard interface, display interface, precise timing, power sequencing, memory decoding, code generators, and beeper driver, to name a few--which allowed the development team reduce the overall power, size, and cost of the chip. Magellan outsourced the manufacture of the SAC.
Subseries 9, Technical Products Development Seminars, 1997-1998, consists of documentation for nine seminars in a series of technology seminars initiated by the product develpment group at Magellan. The seminars were created to keep all staff up to date on past, present, and future technology developments at Magellan. The nine seminars cover the history of Magellan GPS technology and address specific areas of development such as antennas, circuits, signal processing, software, navigation needs, and radio frequency. Other information includes tables providing comparisons for the first, second, and third generations, timelines, SAC chip characteristics, and product shipping dates. The seminars provide a good foundation for understanding what the product development staff accomplished. Researchers should consult Series 8 which documents some of the technical seminars.
Subseries 10, Specifications, 1992-1994, consists of preliminary, functional, and system requirements describing technical characteristics for several Magellan products.
Subseries 11, TriQuint Semiconductor Materials, 1986-1992, consists of materials documenting TriQuint Semiconductor, Inc.'s work. TriQuint was a division of Tektroninix, Inc., a manufacturer of analog and mixed signal gallium arsenide (GaAs) integrated circuit products. TriQuint supplied custom radio frequency (RF) and Gallium arsenide (GaAs) chips for Magellan's hand-held GPS systems and tested its chips. Documentation includes trip summaries and observations to TriQuint by Don Rea, a Magellan engineer as well as technical drawings, memorandums, development schedules, invoices, purchase orders, and tests results, production quantity and costs, and specifications. In 1986, Don Rea met Gary Barta, then principal engineer at TriQuint through his frequent visits to the company. Barta led the engineeering development of the an integrated circuit which combined the GPS L-band low-noise pre-amplifier, UHF local oscillator, down converter and high speed digital divisers on a single gallium-arsenide chip. Nothing like this had been done before for a cost senstive commerical application. Barta later joined Magellan in November 1988 as Vice President of Engineering and made the chip he had designed actually work in the environment of a hand-held product.
Series 4, Marketing and Promotional Materials, 1985-1997, is divided into six subseries: Subseries 1, Market Research, 1985-1993 and undated; Subseries 2, Product Literature, circa 1990s; Subseries 3, Advertisements, 1988-1995 and undated; Subseries 4, Press Releases, 1988-1996; Subseries 5, Presentation Materials, 1990-[1997?] and undated; and Subseries 6, Newspaper and Magazine Clippings, 1988-1996 and undated. The series consists of product literature, advertisements, press releases, presentation materials, and newspaper and magazine clippings about Magellan products as well as competitors.
Subseries 1, Market Research, 1985-1993 and undated, consists of market research data in the form of reports prepared by Merrill Lynch, Simmons Market Research Bureau, J & H Instruments, and others, directed interviews and focus group data. There are directed interviews and discussion documentation from 1986 with Coast Guard Rescue, survival trainers, surveyors, hunters, harbor patrols, expeditionists, and mountaineer trainers providing detailed feedback into experiences with the product. The focus group information consists of transcribed interviews, survey text, selection criteria, participant lists, invoices, and technical drawings and mock-ups for the marine, outdoor and hunting markets.
Subseries 2, Product Literature, circa 1990s, consists of one file folder of product information sheets detailing specifics about Magellan products such as the NAV 1000, NAV 5000DX, NAV 1000 PRO/Geolink, NAV 5200, NAV 1000M, Meridian GPS, ProMARK V, GPS 2000, and the Global Satellite Communicator (GSC) 100.
Subseries 3, Advertisements, 1988-1995 and undated, consists of point of purchase ads, artwork and transfer designs for Magellan products. There are some oversize drawings (copies of blueprints) with the transfer design materials.
Subseries 4, Press Releases, 1988-1996, consists of press releases and one press kit containing biographies of staff members, black-and-white prints of Randy D. Hoffman, President and Chief Executive Officer, prints of the NAV 1000, and press releases introducing the NAV 1000. The marine outdoor press releases also contain 1993 dealer price lists for the Trailblazer, Meridian, NAV 5000DX, NAV 5200DX, and the mimimum advertised price policy for 1993.
Subseries 5, Presentation Materials, 1990-[1997?], consists primarily of staff presentation materials used to promote Magellan products. There is one bound presentation, Magellan Systems Corporation Management Presentation, undated, prepared by Merrill Lynch, that provides documentation about the company (an overview), market segments, competition, sales and marketing, product development, technology, manufacturing, and a financial overview.
Subseries 6, Newspaper and Magazine Clippings, 1988-1996 and undated, consists primarily of magazine articles. The articles appeared in a variety of publications and included Defense Electronics, Southern Boating, Maritime Reporter, Cruising World, Boating the Journal of the Sport, International Defense Review, and Navigation News. The subseries is arranged chronologically.
Series 5, User Guides and Manuals, 1989-2005 and undated, consists of training, reference, and user guides for the consumer who purchased Magellan products. The guides are primarily spiral bound and some are annotated. Multiple copies of some years exist. The series is arranged chronologically.
Series 6, Financial Materials, 1991-1995 and undated, consists of stock information, a Securities and Exchange Commission registration statement, correspondence, registration rights agreements, preferred stock purchase agreements, agreement and plan of merger documents between Magellan Corporation and Orbital Sciences Corporation (November 1994), and two floppy discs (3 1/2" and 5") containing information about the company and its staff.
Series 7, Photographs and Slides, 1987-1995 and undated, consists of slides, negatives, transparencies, and color and black-and-white prints of Magellan products. Many of the images document early product concepts, and there are some promotional and publicity materials. There is one folder of photographs with images of employees from 1989.
Series 8, Audiovisual Materials, 1991-1998 and undated, consists of 1/2" VHS, BETA Cam SP, and 8 mm video cassettes documenting technical seminars presented by Magellan Systems Corporation staff and instances of Magellan products featured in news segments. Researchers consult the technical seminar documentation in Series 3, Engineering and Product Development Materials. The series is arranged chronologically.
Arrangement:
Collection arranged into eight series.
Series 1, Operational Materials, 1988-1993
Subseries 1, Organizational Materials, 1988-1994
Subseries 2, Strategic and Operating Plans, 1989-1995
Subseries 3, Weekly Reports, 1988-1996
Subseries 4, Company Newsletters, 1991-1992
Series 2, Correspondence, 1989-1994 and undated
Series 3, Engineering and Product Development Materials, 1978-1998
Subseries 1, Product Development, 1989-1994
Subseries 2, Engineering Notebooks, 1987-1996
Subseries 3, Technical Notes, 1978-1994
Subseries 4, Breadboard Design, 1986-1994
Subseries 5, First Generation (NAV 1000/NAV 1200), 1985-1994
Subseries 6, Second Generation (NAV 5000), 1988-1996
Subseries 7, Third Generation, 1986-1994
Subseries 8, Swiss Army Chip (SAC) Development, 1987-1995
Subseries 9, Technical Product Development Seminars, 1997-1998
Subseries 10, Specifications, 1992-1994
Subseries 11, TriQuint Semiconductor, 1986-1992
Series 4, Marketing and Promotional Materials, 1985-1997
Subseries 1, Market Research, 1985-1993 and undated
Subseries 2, Product Literature, circa 1990s
Subseries 3, Advertisements, 1988-1995 and undated
Subseries 4, Press Releases, 1988-1996
Subseries 5, Presentation Materials, 1990-[1997?]
Subseries 6, Newspaper and Magazine Clippings, 1988-1996 and undated
Series 5, User Guides and Manuals, 1989-2005 and undated
Series 6, Financial Materials, 1991-1995 and undated
Series 7, Photographs and Slides, 1987-1995 and undated
Series 8, Audiovisual Materials, 1991-1998 and undated
Biographical / Historical:
Ed Tuck of the Boundary Fund, a venture capital firm specializing in technologies founded the Magellan Systems Corporation in 1986 and served as its director from 1986 to 1993. Tuck assembled the initial team of Norm Hunt, Larry Weill, Val Wong, and Sab Ifune to conduct a feasibility study in early 1986 to pursue commercial markets for products based on global positioning system (GPS) technology. Magellan introduced the first handheld commercial GPS receiver in 1989 and was the first company to make GPS devices affordable to consumers. Magellan introduced the first handheld commercial GPS receiver in 1989 and was the first company to make GPS devices affordable to consumers. The company successfully introduced GPS products into the marine, professional, military and automotive and general aviation markets.
The Global Positioning System (GPS) began as a United States Department of Defense Program in the 1960s with a navy system known as Transit (first satellite navigation system). Two other projects soon followed, Timation (satellite to broadcast accurate time reference) and Air Force Project 612B, which began in the 1970s. In 1973, the development of the Navigation Signal Timing and Ranging Global Positioning System (NAVSTAR) began under the management of the Air Force. Designed by the military, the system provided twenty-four positioning satellites under all- weather conditions using passive (non-transmitting) receivers. This kept a user's presence from being detected as a result of the receiver. Although primarily for military use, the system also offered a less-precise coded signal for civilian use.
GPS uses a group of twenty-four earth-orbiting satellites which broadcast continuously. The data being broadcast can be processed by a portable receiver to determine a user's position, velocity and time. GPS has three parts: 1) space part with twenty-four satellites; 2) ground part with monitor and 3) user part with receivers that process the signals and calculate position.
In the spring of 1986, the Magellan team published a specification for a custom mixed signal RF (radio frequency) integrated circuit and by fall 1986, had a breadboard (used in prototyping of electronics) and began software development and testing. Magellan focused its research, product engineering, and design activities on the development of GPS receivers that were application-specific, software-intensive, reliable, lower power, easy to use, and affordable.
From 1986 to 1988, the Boundary Fund provided the venture capital for feasibility studies and the initital product design. By 1988, the company occupied its first stand-alone facility in Monrovia, California with thirty-five employees. In May 1989, the company's first product, the NAV 1000, shipped, and in that same year, the company entered the military market with the NAV 1000M. The company entered the professional market in January 1990 with the NAV 1000 PRO, the world's first hand-held GPS product. By 1991, Magellan moved to a new facility in Dimas, California and introduced advanced five-channel technology. It also incorporated in the United Kingdom (UK) as Magellan Systems to handle product distribution in the rest of the UK and Europe.
The SkyNAV 5000 was introduced in 1992 for the general aviation market, and in the same year, hand-held differential GPS technology for the marine market appeared. Magellan was purchased by Orbital Sciences Corporation in 1994. In 2001, Thales Group purchased the Magellan division of Orbital Sciences, and the company became known as Thales Navigation. In 2006, a private equity firm, Shah Capital Partners, and other investors purchased Thales Navigation, and the company was officially renamed Magellan Navigation. Magellan (also known as MiTAC Digital Corporation) is a wholly-owned subsidiary of MiTAC International Corporation and promotes and sells products and services under the Magellan brand name. Magellan is headquartered in Santa Clara, California.
Related Materials:
The Division of Work and Industry holds related artifacts (GPS receivers, computer electronics boards, computer chips, antennas, packaging, components, circuit boards, keyboards, a Swiss Army Chip (SAC), and receiver brackets). See Accession numbers 2010.0117; 2010.0118; 2010.0151; 2010.0152; 2010.0153; 2010.0154 and 2010.0155.
Provenance:
Donated to the Archives Center in 2010, by MiTAC Digital Corporation through Michael Williams, Director of Marketing and Gary Barta, Janice Itnyre, Jean Tuck McGregor, Donald Rea, Edward F. Tuck, Lawrence R. Weill, and James P. White.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
A. (Arthur) Bernie Wood (1921-1986) was an advertising designer, consultant, and inventor actively involved in the development of the restaurant franchise industry in America during the 1960s and 1970s. Particularly notable is his work with marketing, promotion, and merchandising for the McDonald's Corporation during its formative years.
Scope and Contents:
The collection documents the post-war development of the franchise business system from an insider's view. Wood participated in almost all aspects of franchising activities from design to ownership. The materials consist of a wide variety of corporate identity elements--primarily visual--developed by Wood under contract to various corporations in the food service industry. Wood delivered his services in design concepts and graphics for advertisers and industrial firms using photo graphics and lithographic media.
Series 7: Audio and Moving Image Materials, 1963, 1964, 1968
Subseries 1: Audio Materials, 1963, 1964, 1968
Subseries 2: Moving Image Materials, undated
Biographical / Historical:
Arthur Bernie Wood (1921-1986) was born in Council Grove, Kansas. Wood graduated from Central High School in Kansas City, Missouri, in 1939 and subsequently attended several junior colleges and business and trade schools. Wood held a variety of positions in typesetting and lithographic services from 1940 until military service in the United States Navy (1942-1945). In the Navy, Wood served as a Laboratory Technician, 1st Class Photographic Specialist at the Naval Air Station, Glenview, Illinois. While in the Navy, Wood produced patentable material for a photo-litho process for instant printing techniques through photosynthesis. After being discharged from the Navy, Wood worked for an art studio that serviced advertising agencies. This work involved reproduction art, direct mailing services, mail order books, and newspaper art for Marshall Field's. From 1958 to 1960, Wood established the A. Bernie Wood Studio in Chicago to provide finished photographic art for leading advertising and print publications and television.
In 1961, Wood founded Admart, Inc., Advertising. As the president and creative director of Admart, he created, promoted, and merchandised the new fast-food corporate image of McDonald's Carry-Out Restaurants. While working for McDonald's, Wood designed interior food service floor plans, a logotype, direct mailing materials, posters, newspaper mat campaigns, and radio taped productions (1963-1964). Wood obtained several patents--beverage cup holder (1964), candy box (1967), finger-grip food product containers (1967), and a refreshment tray-forming template (1964) and trademarks--"Chick'n-2-Go" (1968);"NEATRAE" (1967); and "Ma and Pa's Country Candy Store" (1966). Wood, and Donald Conley formed Neat Containers Associates to promote the use of "Neatrae" and license it.
In 1965, Wood founded a franchise business called Ma and Pa's Country Candy Stores in Arlington Heights, Illinois, which he owned and operated with his wife Marilyn until 1972. They also owned another unit in Long Grove, Illinois. As the director and co-founder of this franchise, Wood was responsible for creating names, trademarks, copyrights, and image materials. He sold franchise rights to others, and there were other Ma and Pa's Country Candy Stores located in the United States, especially in St. Louis. He also designed store interiors and exteriors for other clients and supervised construction. From 1964 to 1965, Wood was a freelance designer and consultant on design, marketing, and franchising issues for restaurants and drive-ins. Other corporate images designed by Wood include: Prince Castle, Neba Roast Beef, and Friar Fish's Fish and Chips. Wood expressed his goal to design an image/logo as one "that would be recognized and one that would relate to products, packaging, properties, people, procedures and promotion. Put together, these elements communicated and coordinated the corporate image."
Wood also developed the concept Dial "All Wood," the use of a memorable association of letters rather than phone numbers (255-9663) and requesting specific phone numbers from the local Illinois Bell Telephone.
Wood married Marilyn Dewar (1923-1981) on May 27, 1942, in Kansas City, Missouri. They had five children: Ronald W.; Rhonda C.; Randall S.; Rayne Ann; and Rodger L.
Wood died on April 5, 1986.
Provenance:
The collection was donated by Rayne Ann Wood, daughter of A. Bernie Wood, on February 25, 2007.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Materials document Bob Rule's career as a yo-yo demonstrator, expert, promoter and contest winner.
Scope and Contents:
The collection documents the career of Bob Rule as a professional demonstrator and promoter of yo-yos and spinning tops for Donald F. Duncan Yo-Yo Company, Incorporated, the Union Wadding Company, and his own KIEVE Enterprises. Materials in this collection include photographs, newspaper clippings, scrapbook pages, correspondence, manuals, and other business records. The bulk of this collection consists of photographs and newspaper clippings that document the promotional events and contests he managed between 1960 and 1970. Materials found in this collection would be useful to those interested in the history of toys and recreation in general, as well as the history and promotional strategies of Duncan Yo-Yo Company, Incorporated.
Series 1, Personal Papers, circa 1950s–2002, undated, includes correspondence, biographical narratives, clippings, photographs, and other papers associated with the personal life and professional career of Bob Rule. Photographs in this series are mostly of Rule demonstrating yo-yos and spinning tops, but also present are photographs of Rule posing with specialized cars, his family and friends, and of social events attended by Rule. Correspondence in this series focuses on business matters including his book Yo-Yo Secrets and letters from children in response to a promotional event aired on television in 1963 and 1964. The correspondence and photographs are arranged in chronological order when possible.
Series 2, Duncan Yo-Yo Company, Incorporated, circa 1955–1964, undated, include field manuals, trade literature, business cards of Duncan employees, clippings, and photographs. The newspaper clippings in this series are about the business ventures and employees of Duncan Yo-Yo Company, Inc. Photographs are mostly of Duncan top and yo-yo displays in the 1950s and 1960s, but photographs of the Duncan factory in Luck, Wisconsin, and Duncan employees are also present. Materials in this series are arranged chronologically when possible.
Series 3, Promotional Events and Competitions, circa 1950s–1990s, undated, comprise of photographs, newspaper clippings, correspondence, event itineraries, and other printed material associated with promotional events and yo-yo competitions attended and managed by Bob Rule across the United States and in Canada, Puerto Rico, and Mexico. The itineraries, rules, rosters, and programs associated with various local, regional, and national competitions are present. Many of these materials were originally included in a scrapbook, which was disassembled and scattered throughout the collection prior to the collection coming to the Museum. Materials in this series are arranged chronologically when possible.
Series 4, Other Yo-Yo Professionals, circa 1955–2000, undated, consists of photographs and clippings that document the careers of other yo-yo experts and contest winners. Also included are various group photographs of yo-yo personalities, many include Bob Rule. A minimal number of pages from Rule's personal website (www.mryoyo.com) that detail the materials found in this series are also present. Files are arranged alphabetically by last name and by date within the folder when possible.
Arrangement:
The collection is divided into five series.
Series 1, Personal Papers, circa 1950s–2002, undated
Series 2, Duncan Yo-Yo Company, Incorporated, circa 1955–1964, undated
Series 3, Promotional Events and Competitions, circa 1950s–1990s, undated
Series 4, Other Yo-Yo Professionals, circa 1955–2000, undated
Biographical / Historical:
Bob Rule grew up in Detroit, Michigan, and began yo-yoing as a young boy in 1948. He entered his first yo-yo contest in 1949 and in 1952, began working part-time for Donald F. Duncan, Incorporated managing yo-yo contests and demonstrations in the Detroit area. In 1955, he went to work full-time for Duncan as a professional yo-yo demonstrator. In this role, he traveled across the United States and to Canada, Puerto Rico, and Mexico demonstrating yo-yo tricks, managing yo-yo contests, and appearing on local television stations to promote the Duncan line of yo-yos and spinning tops. In 1960, he began calling himself "Mr. Yo-Yo" and eventually trademarked the name in 1970.
He left Duncan when the company went out of business in 1965 and settled in Atlanta, Georgia, with his family where he went into the slot car racing business. He owned Champion Slot Racing Products, which he eventually merged with another company he founded, BoLINK Industries, a radio control car racing company. Bob Rule also founded KIEVE Enterprises, a public relations firm with a division by the name of Yo-Yo Promotions. This division combined Rule's yo-yoing skills with sales pitches for various companies that hired him to advertise their products or entertain their employees and/or customers.
From 1970 to 1973, Bob Rule went back to work as a yo-yo demonstrator in connection with the Union Wadding Company of Pawtucket, Rhode Island. Although he was not on their payroll, Rule demonstrated their line of Festival yo-yos.
Rule prides himself on the confidence and presentation skills he acquired throughout his career as a yo-yo professional. He believes that these skills laid the foundation for the success he experienced in other aspects of his life. Rule and his second wife Elleda (his first wife Kathy died of cancer in 1988) reside in Duluth, Georgia, where he continues to promote the yo-yo by attending yo-yo contests, staying in contact with other yo-yo personalities, and hosting a website that documents his career as a yo-yo professional, www.mryoyo.com.
Materials in the Archives Center, National Museum of American History:
Duncan Family Yo- Yo Collection (AC0807)
Provenance:
The collection was donated to the Museum by Bob Rule in 2003.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collections consists of the records of both the Norcross Greeting Card Company founded in New York City in the 1920s and The Rust Craft Greeting Card Company, founded in Kansas City, Missouri, 1906. Both the Norcross and Rust Craft companies collected antique greeting cards. Also includes a small number of modern cards by other manufacturers, circa 1930-1980. Collection represents development of the greeting card industry, social trends in the United States and technology of the printing industry from 1924 through 1978.
Scope and Contents:
The Norcross Greeting Card Collection consists of cards and a few records of both the Norcross Greeting Card Company and the Rust Craft Greeting Card Company, circa 1911 1981; antique greeting cards, circa 1800 1930 (bulk 1880 1900) collected by both these companies and their executives; and a small number of modern cards by other manufacturers, circa 1939 1960. According to Norcross Company officials in 1978, this collection represents "not only a history of the development of the greeting card industry but also a history of social trends in the United States" and gives "an indication of the quality and technology of the [printing] industry from 1924 through 1978."
Arrangement:
The collection is divided into six series.
Series 1: Norcross Company Records, 1920-1981
Series 2: Antique Greeting Card Collection, circa 1800-1930 (bulk 1880-1990)
Series 3: Rust Craft Company Records, circa 1920-1980
Series 4: Greeting Cards by Other Manufacturers, 1939-1960
Series 5: Norcross Company Permanent Files, 1911-1981
Series 6: Rust Craft Company Permanent Files, 1927-1981
Biographical / Historical:
Arthur D. Norcross founded the Norcross Greeting Card Company in New York City in the nineteen twenties. From the start Norcross cards had a "look" which contributed to their selling success although, through the years, the company commanded only a small share of the greeting card market. In 1974 the company relocated to West Chester and Exton, Pennsylvania, where in 1981 Norcross and the Rust Craft Greeting Card Company merged to form divisions of a parent company.
At some point, Norcross executives realized the value of collecting and preserving antique greeting cards. The company built a large collection of antique cards, a number of which traveled in shows around the country bringing attention not only to the cards themselves but also to the Norcross Company.
Arthur Norcross died in 1968, and the company had four owners from then until 1982. One of the owners, the Ziff Corporation, a New York publisher, picked up the Norcross Company to augment the floundering Rust Craft Greeting Card Company that it had purchased primarily for its television holdings. Finally the Norcross and Rust Craft combination was acquired by Windsor Communications, Inc., a privately held company. In August 1981 Windsor entered into Chapter 11 proceedings under the Federal bankruptcy law and ceased producing greeting cards. Factors leading to bankruptcy included the expensive consolidation of Norcross and Rust Craft, a doubtful marketing strategy, and unsuccessful efforts to continue producing two distinct lines of greeting cards.
The Rust Craft Greeting Card Company, some of whose records are contained in this collection, was begun as a little bookshop by Fred Rust, (1877? 1949) in Kansas City in 1906. Later that year he created a plain Christmas folder which he called a "letter," perhaps a forerunner of the greeting card. These "letters" proved successful sellers prompting Rust to increase his publications over the years and expand his line to include post cards, greeting cards with envelopes, calendars, and blotters, in addition to lines of cards for New Year's and birthdays.
Donald Rust, his brother, soon joined him to take over manufacturing, and in 1908, Fred Rust, seeking to increase distribution, carried his line to Boston while Donald carried his to California. The original bookshop was retained until 1910 when all retailing was discontinued. After building a considerable volume of business, the firm was consolidated in Boston in 1914 and became known as Rust Craft Publishers.
Sales mounted as the company issued cards for various seasons. Many of the sentiments were written by Fred Rust himself. Around 1927 Ernest Dudley Chase joined the firm as an associate in charge of creation and advertising. In the 1950s the company relocated to Dedham, Massachusetts and finally in 1981 merged with the Norcross Company in West Chester and Exton, Pennsylvania.
A popular innovation of the Rust Craft Company was a card bearing the sentiment printed on the card itself with four or five extra sentiments tucked in as part of the message and design. This card was so popular that it was patented with the name Tukkin. The Rust Craft Company also collected some antique greeting cards.
Related Materials:
Materials in the Archives Center
AC0109 Division of Domestic Life Greeting Card Collection, circa 1854-1975
AC0126 Burris and Byrd Family Card Sample Case, circa 1920
AC0468Archives Center Scrapbook Collection, circa 1880-circa 1960
AC0579 Greeting Card Collection, 1920s-1970s
AC0886 Ernest Dudley Chase Papers, 1930s-1940s
AC1198 Beatrice Morgan Steyskal Collection of Greeting Cards, 1958-1970
AC0060 Warshaw Collection of Business Americana
AC1251 L.F. Pease Greeting Card Company Collection, circa 1908-1913
AC 1252 Sandford Greeting Card Company and Family Papers, circa 1840-1990
AC 0062 Hoffmania (or Hoffman Collection
AC0295 Rocky Herosian Collection, 1910-1943
AC0674 Jean Clairmook Radio Scrapbook, 1930-1932
AC0136 Celia K. Erskine Scrapbook of Valentines, Advertising Cards, and Postcards, circa 1882-1884
The Valentine & Expressions of Love [videocassette], 2000 within the
Archives Center Miscellaneous Film and Videotape Collection, (AC0358)
Provenance:
Norcross Greeting Card Company, West Chester, Pennsylvania, 1982-1985.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Viewing the film portion of the collection without reference copies requires special appointment, please inquire. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270. Viewing the film portion of the collection without reference copies requires special appointment, please inquire.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Genre/Form:
Lithographs
Business records -- 20th century
Chromolithographs -- 1880-1900
Color slides
Greeting cards -- ca. 1800-1980
Valentines
Trade cards
Postcards
Motion pictures (visual works) -- 1960-1980
Advertisements
Scrapbooks
Slides (photographs) -- 1950-2000
Citation:
Norcross Greeting Card Collection, Archives Center, National Museum of American History
Archival materials documenting the manufacture and sale of Kit Mobile Homes.
Scope and Contents note:
The records of the Kit Manufacturing Company date from 1951 to 1995. They consist primarily of advertising materials, newspaper clippings, copies of Articles about the company and photographs. The photographs portray many of the models built during the years 1951 1995. Most of the models are named and many show the date of production. Many photographs show internal views. However, some are not identified by either name or date. One photograph shows the company's main plant at Caldwell, Idaho.
The collection also includes an autobiographical publication written by Dan Pocapalia, I Love A Challenge! This is the interesting story of a successful, self made business man whose inborn skills and quick mind, coupled with determination and hard
work, resulted in building a successful new business one that started on the proverbial shoestring and wound up listed on the American Stock Exchange. In the Epilogue, the publication also includes brief references to Mrs. Pocapalia and the five children, as well as short statements about, Arnold J. Romeym, Bill Worman, and Jim Nicholson, all of whom were involved to a major degree in the growth and establishment of the company.
Arrangement:
Divided into 3 series
Series 1: Advertising brochures, newsclippings and articles
Series 2: Photographs
Series 3: Publications
Biographical/Historical note:
Dan Pocapalia in 1994 celebrated a nearly fifty-year association with Kit Manufacturing Company by writing a history of the company that is also the story of his life. Born on December 12, 1916, on a small farm near Santa Monica, California, Mr. Pocapalia is a prototype of the successful self made businessman. His father, born in Pinerolo, Italy, arrived in the United States at the age of 22. His mother, Rosa Camusso, followed shortly thereafter. After working in New York for several years, the young couple moved to California. Named Dante but always called Dan, the boy was the second of four children. One of Dan's earliest pleasure was building things. At the age of 10 or 11 he produced a radio from a pair of earphones found on a dump. His mother died in 1929 and the years of the depression were difficult ones for the family. Dan left school during the sixth grade to help in the fields, picking truck crops that sometimes did not bring enough to pay freight and commission charges on the produce. By 1938, he had decided to leave the farm and see the country before looking for a real job.
His first real job was at Vultee Aircraft Company (later known as Consolidated Vultee) near his father's farm, at that time in Norwalk, California. Talent and a quick mind compensated for lack of education and experience and very quickly, Dan Pocapalia became a valuable employee on Vultee's wartime government contract for planes. Working thirteen to sixteen hours a day meant financial reward for Dan but little else. Several attempts at enlistment in the military failed because he was considered an essential industrial worker. By 1945, however, most of the talk at the plant was about what one hoped to do after the war ended.
In November 1945, a chance meeting with Bill Worman, a former worker at Vultee, determined Dan Pocapalials future. Worman was part owner of a trailer business in a nearby plant on Telegraph Road. He planned to build 60 "tear drop" camper trailers because he had found and bought 60 Fulton hitches. He had chosen the name "Kit" to reflect his marketing plan: the units were to be sold in a knocked down kit, which would be assembled by the
buyer. In less than a week Dan Pocapalia borrowed $800 to buy out Worman's other partner to become a one half partner in Kit Manufacturing Company. The new partners decided to redesign the Kit Kamper to increase the simplicity and eficiency of its assembly. The original Kit Kamper was built while materials were still subject to World War II's War Production Board prioritie's and it and later models illustrate new and creative uses of
aluminum and fiberglass. Dan Pocapalia was responsible for the design; Bill Worman for bookkeeping, sales and promotion. Despite shortages of necessary supplies and the money to buy them, their first appearance at the Gilmore Stadium Show in February 1946 was successful. They booked about 500 orders, with some dealers paying in advance.
The work force expanded to meet the demand and the partners decided to enter into an agreement with Sackett Nicholson of Long Beach, California, to be sole distributor for the Kit Kamper. Although they did not get along, Pocapalia recognized Nicholson's expertise and ability as a salesman even though he did not trust him. Similarly, Bill Worman did not get along with nor trust Arnold Romeyn, the bookkeeper for Sackett Nicholson. Despite these problems, the company expanded production to build 3 bedroom mobile homes, dormitory mobile homes for government projects such as the Bonneville Dam on the Columbia River, and relocatable classrooms. The tribulation, escapes from bankruptcy, quarrels, and major disagreements among the partners were many but Kit Manufacturing Company became a respected and successful business. When Kit went public in 1969, the shares of each participant in the company were retired for more than $500,000 out for each participant. Dean Witter & Company underwrote the offering of 1,434,839 shares at $14.75 a share. The company was listed on the American Stock Exchange in March 1970.
Dan and his wife, Mary Ann, lived in an 81' x 331' Kit mobile home for the first two years of their marriage. Their first child was born while they lived there but as other children came along they moved to a new house built by Mary Ann's architect father. In 1995, Dan Pocapalia marked his 50th year of association with Kit Manufacturing Company, and was still active full time as chairman of the Board, President and Chief Executive Officer.
Provenance:
Donated to the Archives Center, NMAH, by Mr. and Mrs. Pocapalia in
October 1994.
Restrictions:
Collection is open for research and access on site by appointment. Unprotected photographs must be handled with gloves.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The records provide rich research material on many stories, including: American invention, enterprise, and entrepreneurship; the origins and growth of franchising; popular food and culture; the development of roadside architecture; radio and television advertising; product marketing and promotion; regional studies; and gender issues such as beauty pageants and the role of women in the labor force.
Arrangement:
Divided into 14 series.
Series 1: Tom Carvel Personal Information, 1917-1986
Series 2: Financial Information, 1969-1985
Series 3: Educational Information for Franchise Owners, 1954-1984
Series 4: Employee Magazines, 1956-1989
Series 5: Publicity Materials, 1950-1985
Series 6: Advertising Campaign Materials, 1957-1989
Series 7: Promotional Items, 1951-1986
Series 8: Store and Equipment Records, 1945-1973
Series 9: Vending Vehicles, 1958-1961
Series 10: Store Address Information, 1980s
Series 11: Photographs, 1936-1985
Series 12: Dugan's Bakery and Hubie Burger Records, 1950s-1960s
Series 13: Non-Carvel Franchise Information, 1950-1988
Series 14: Audiovisual Materials, 1972-1995
Biographical / Historical:
The Carvel Corporation is an American success story. Through hard work and timely luck, its founder and president, Tom Carvel, turned an ice cream trailer with a flat tire into an international chain of ice cream supermarkets with over 800 outlets in 17 states and six countries.
Thomas Andreas Carvelas was born July 14, 1906, in Athanassos, Greece. He was one of seven children of Andreas and Christina Karvelas. The family emigrated from Greece to Danbury, Connecticut, in 1910, and finally settled in New York City in 1920. His father was a chemist and wine specialist who helped support his family during prohibition by restoring fermented wine for Greek restaurant owners.
Tom's father sparked Tom's interest in how things worked. Tom tried his hand as a salesman of radios and automobiles, a test driver for Studebaker, and an auto mechanic. At the age of twenty-six, he was diagnosed with tuberculosis, and his doctors advised him to move out of the city. Consequently, he borrowed $1,000 from relatives and built a frozen custard trailer. His first break came on Memorial Day, 1934, when he borrowed $20 from Agnes Stewart (his future wife), bought a trailer load of custard, and set out to sell it to vacationers in Westchester County, New York. Tom Carvel suffered a minor setback when his trailer had a flat tire in Hartsdale, New York. But luck was on his side: there was a pottery shop across the street and Pop Quinlan, the potter, allowed him to use his electricity so the custard would not melt.
Tom Carvel kept his trailer on the pottery shop's lot and in his first year grossed $3,500. The following year, realizing that a permanent location could be profitable, he leased the shop for $100. In 1937, he borrowed more money and converted the trailer into a frozen custard stand, complete with a second-hand freezer which enabled him to make his own custard. By 1939, he was grossing $6,000 a year and was well on his way toward becoming the "Ice Cream King of the East."
In the early 1940s Agnes, his wife, operated the Hartsdale store while Carvel traveled the carnival circuits selling his frozen custard from a mobile vending vehicle. Next, he managed the ice cream cone stands at the post exchange at Fort Bragg, North Carolina.
Tom Carvel soon developed his own freezer model, known as a batch freezer, (the first of his sixteen U.S. Patent Registrations). In 1947, he sold 71 freezers at $2,900 each under the trade name "Custard King." When some owners defaulted on their payments Carvel discovered that many of the freezer owners were careless in their selection of locations, disregarded cleanliness, and worked sporadically, while others were selling additional, non-ice cream food items. Determined to make the venture succeed, he decided to oversee the operations of the freezer owners directly. He claimed to have developed the franchise concept in 1949 as a result of this strategy.
Franchise business opportunities allow investors to enter retailing without prior business experience and to own their own business. In the case of the Carvel Corporation, potential franchise owners bought equipment and supplies from the Corporation and used the Carvel name. In return, Carvel helped them select a location, taught them how to run an ice cream business, and organized resources for advertising and promotions. Franchise owners were taught the retail ice cream business at the Carvel College, an 18-day series of courses for potential store owners. There they learned about public relations, mechanics of the ice cream machines, local advertising, and making and freezing all kinds of ice cream cakes. They also received The Shopper's Road, an in-house magazine advising them on topics ranging from travel tips, to cooking, to marketing their products to the community.
From the beginning, the Carvel Dairy Freeze Chain stressed cleanliness, hard work, and a quality, all-natural product. Tom Carvel aimed to create a family-type environment for his franchise owners. He wanted people who would work hard and were eager to learn about the retail ice cream business in order to make their individual rags to riches stories come true. A unique and important element to the Carvel story was Tom Carvel's personal involvement --from an early date--in creating commercials for the stores. His was one of the first instances in which a Chief Executive Officer of a major corporation was featured in his company's commercials. In 1955, Carvel began making his own radio commercials. As the story goes, one day while driving in New York City he heard a commercial for a new Carvel store, but the announcer did not state its exact location. Convinced he could do a better job, he drove to the radio station and re-did the commercial himself. After this incident he started doing his own commercials on a full-time basis. Tom Carvel created a distinct style with his garbled delivery and "say it once" philosophy, with the idea that you have to grab people's attention and then let the product speak for itself. Carvel eventually set up an in-house production studio and advertising agency at the Carvel Inn, where most of his television and radio commercials were made.
The use of premiums was an essential marketing component for Carvel. In 1936, he introduced the "Buy One Get One Free" offer. He also used comic books, ice cream eating contests, and a beauty pageant for young girls, called the "Little Miss Half Pint Contest," to attract children. The Carvel Corporation also participated as a corporate sponsor for events like Walt Disney's "Great Ice Odyssey," "Carvel Night at the Rodeo," and numerous promotional tie-ins with the New York Yankees baseball team. Of all the sales promotions, it was the specialty products which brought the greatest notoriety to the Carvel name. From the "Flying Saucer" ice cream sandwich and the "Papapalooza" to the holiday and character ice cream cakes, customers could always count on a quality product. There were ice cream cakes for every holiday, including a "Flower Basket" for Mother's Day, "Fudgie the Whale" for Father's Day, "Tom the Turkey" for Thanksgiving, and a "Snow Man" for Christmas. Eventually, a customer could special order an ice cream cake for any occasion, using a toll-free phone number.
The Carvel Corporation enjoyed continued success and consistent expansion marked by Tom Carvel's innovative concepts in marketing. For example, in 1956, the Hartsdale location was converted into the first ice cream supermarket. Each store remained a full-service ice cream parlor, but now had the added convenience of self-serve freezers where customers could select ice cream specialty products such as Flying Saucers, Carvelogs, Brown Bonnets, and ice cream cakes.
In 1962, the Corporation experienced a crisis. Many franchise owners had begun buying cheaper ingredients and the chain was reduced to 175 stores. This potentially meant financial catastrophe for Tom Carvel and the company because it derived its profits from selling equipment and special mixes to store owners. Carvel insisted the franchise owners had obligations to the company and its customers to provide a uniform, quality product. Furthermore, the franchise owners had agreed to purchase raw ingredients from Carvel. When the Corporation tried to enforce this agreement, the Federal Trade Commission charged Carvel with allegations of coercion and restraint of trade. In 1964, after presenting his side before the full Federal Trade Commission and the Supreme Court, he won his case.
In 1967, Carvel purchased the Westchester Town House Motel, in Yonkers, New York, and changed the name to the Carvel Inn. It was both a full-service motel and the Executive Offices of the Carvel Corporation. It was here that store owners gathered for the annual educational seminars which reinforced the ideas taught by the Carvel College.
In the 1950s Tom Carvel had also developed the franchise concept for a hamburger chain called Hubie Burger. It served hamburgers, french fries, chicken, and waffles. It is ironic that Carvel began the Hubie Burger chain because at a dairy convention in 1956, Ray Kroc asked him if he was interested in setting up the McDonald's chain. It is said that at this time Carvel felt ice cream and hamburgers did not compliment each other and declined the offer. However, Carvel claimed to have given McDonald's permission to use the basic text of his franchise contract and his building design as models. Later, Carvel acquired Dugan's Bakery. However, neither Dugan's nor Hubie Burger was very successful.
Through his strong work ethic, creativity, and perseverance, Tom Carvel built up his ice cream chain and turned his dreams into reality. His achievements were recognized in 1957 when he was awarded the Horatio Alger Award. Carvel credited his success to his father and his wife, Agnes. His father sparked his interest in chemistry and engineering and his wife worked in the first Carvel store, which allowed him time to develop the Carvel Corporation Franchise System. In 1989, he sold the Carvel Corporation to an international investment company, Investcorp, for more than 80 million dollars. Tom Carvel died in 1990. The Carvel name lives on through the Carvel Ice Cream Bakery Company, operated by Investcorp.
Related Materials:
The Archives Center holds many collections related to ice cream and the food industry including:
Warshaw Collection of Business Americana, Series: Diary (AC0060)
Faris and Yamna Naff Arab-American Collection (see waffle cone machine) (AC0078)
Famous Amos Collection (AC0112)
Sam DeVincent Collection of Ilustrated American Sheet Music (see Ice Cream) (AC0300)
Good Humor Collection (AC0451)
Eskimo Pie Collection (AC0553)
Krispy Kreme Donut Corporation Records (AC0594)
Provenance:
These records were generously donated to the Archives Center by Mrs. Agnes Carvel, in May 1993.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Reproduction of some materials restricted due to copyright or trademark.
Archives Center cost-recovery and use fees may apply when requesting reproductions.
The records of Safko International, Inc., document an assistive computer technology company created by Lon S. Safko to produce and sell the environmental control systems he invented for the physically disabled, specifically quadriplegics. Through the use of a computer and alternative input devices, the physically disabled were able to overcome physical barriers which inhibited them from attaining an autonomous lifestyle.
Scope and Contents:
Spanning 1984 to 1998, the Safko International, Inc. Records are divided into seven series and consist of approximately 12.6 cubic feet. Collectively these series document the routine affairs of Safko International, Inc., a company created for the production and distribution of the assistive technology inventions of Lon S. Safko from its formation in 1986 to its dissolution in 1995. During the lifespan of this company there was a growing awareness of and sensitivity towards disability issues within American society. Two significant events associated with this change in American society, were the American with Disabilities Act, 1993, and Christopher Reeve's riding accident in 1995, documented within this collection. In addition to documenting the intersection of American society with the assistive technology field, this collection documents how one man's vision of society and that of his company, in conjunction with perseverance and sacrifices, can transform the lives of individuals such as Franklin Halwood and Liz Jimenez. Lastly, this collection documents the evolution of assistive technology devices to provide for the specific needs of the physically and cognitively disabled.
Executive Records, 1986-1998, is approximately 3.6 cubic feet of documents, the majority of which are correspondence and reports. Other documents include: business cards, faxes, form letters, printed emails, brochures, check stubs, invoices, photocopied newspaper and magazine clippings, blank applications, memoranda, license agreements, scrap paper notes, promotional materials, private placement memoranda, annual reports of other corporations, resumes, receipts, deposit slips, meeting notes, directories, press releases, stock listings, maps, non-disclosure covenants, organizational charts, airline ticket stubs, by-laws, stock certificates, and stock warrants. This series is subdivided into eight subseries, each documenting the operational affairs of Safko International, Inc.
Files within the first subseries, Corporate history and formation, provide background information on the incorporation of Safko International, Inc. and its reformation as Synosure, Inc. in 1996. Other files contain documents listing employees and their positions, biographical sketches, facts about the company and products produced, corporate structuring, and Safko International, Inc.'s by-laws. Files found within the second subseries, Administration, contain operational records, the majority of which deal with the company's relationship with its employees. The third subseries, Correspondence, also deals with operational issues, such as recycling and preparing for conferences. Note that correspondence is found throughout the collection, not just in this subseries. Safko filed most correspondence by names and topics, but correspondence found within this subseries was labeled general correspondence and arranged by year. The next subseries, Business plans, are of drafts and final copies of reports that were revised every two years providing information about officers, legal and financial advisors, descriptions of the SenSei system and its market potential, its business and marketing strategies, foreign business relations, cash flow, distribution, sales history, restructuring strategy, its reseller status of other computer products, and pilot projects. The fifth subseries, Minutes, is comprehensive in coverage except for the period between 1990 and 1992. The most information about company decisions and discussions made at these meetings can be found in the minutes spanning 1992 to 1995.
The next two subseries, Board of Directors and Personnel, are not comprehensive in coverage and contain very few documents. Also, files for some of the employees and Board of Directors are not found within these subseries. Employee files include: Founder, President, and Chief Executive Officer (Safko), SenSei Program Director (Martindale), Marketing Assistant (Montgomery), Computer programmer (Hirota), Chief Executive Officer and President after Safko resigned (Schembs), Vice President of Sales and Marketing (Zinn), Vice President of Sales and Marketing (Bowman), and Director of Sales (Owen). Within the two files about Safko is correspondence of a personal nature, his biographical sketch, and curriculum vitae. The final subseries, Business relationships, contains files about individuals and companies whose relationship to Safko International, Inc. was unclear or who had a relationship with the company that covered many areas of business. For instance, although Westinghouse Investment Management Company invested in other businesses, it had a "non-financial" interest in Safko International, Inc. Another example is the Apple Corporation, which provided technical support for Apple Computers that Safko International, Inc. resold, but it also marketed Safko's SenSei System in its Aisle 17 publication.
Financial Records 1987-1998, is approximately 1.3 cubic feet of documents, the majority of which are spreadsheets and reports about the company's financial status and correspondence with companies and individuals about investment opportunities. Other documents include: form letters, faxes, financial charts, resumes, memoranda, confidential summary memoranda, executive summaries, photocopied checks, photocopied newspaper clippings, handwritten notes, financial spreadsheets, stock warrants, agendas, private offering memoranda, confidential summary memoranda, drafts and final copies of financial statements, deposit slips, and business cards. This series is subdivided into four subseries, each documenting the fiscal difficulties that Safko International, Inc. encountered and its strategy for overcoming these difficulties.
The first subseries, Bookkeeping, includes records of liabilities, assets, expenses, inventories, payroll, stock transaction history, plans for preventing bankruptcy, and auditing procedures. The other three subseries deal specifically with the pursuit of Safko International, Inc. for financial assistance. The distinction between the third and fourth subseries is significant. The third subseries, Investors, documents individuals and companies that invested in Safko International, Inc. through loans or purchases of stock. The fourth subseries, includes files of individuals and companies from whom Safko requested financial assistance, but either rejected Safko's plea outright or never responded. It may be that some of these files are of companies and individuals that did in fact invest in Safko International, Inc., but there is no documentation within the files themselves to identify these individuals and companies as investors.
Legal Records, 1986-1997, is approximately 1.5 cubic feet of documents, the bulk of which is correspondence. Other documents in this series include: reports, licenses, payment vouchers, receipts, court summons, memoranda, photocopied newspaper clippings and magazine articles, newsletters, business proposals, faxes, promotional flyers for other products, brochures, meeting minutes, agreements, business cards, thirteen 5.25" computer diskettes, fourteen 3.5" computer disks, and phone messages. This series is divided into five subseries, each documenting the attempts of Safko International, Inc. to protect itself and its product.
The first subseries, Poor mans' patents, are packets of certified mail that Lon S. Safko sent to himself from 1986 to 1994 to provide proof of his status as the inventor of SoftVoice and other assistive technology devices. The second subseries, Legal documents, provide background information about the SenSei trademark and copyright application process. It also includes proof for the status of Safko International, Inc. as a legitimate and registered company having been granted the authority to conduct business. The third subseries, Legal representation and counsel, are files of documents created in the course of business between Safko International, Inc. and its various legal representatives pertaining to specific issues including: advice about copyrights and compliance with the American with Disabilities Act, capitalization, liability insurance program, loan and stock agreements, personal service agreements, pledge agreements, a prospective business venture with the Saudi Amoudi Group, articles of incorporation, and dissolutions. Most of the issues discussed within this subseries are administrative or financial.
The fourth subseries, Disputes, deals with legal battles that do not appear to have reached litigation. Documentation can be found about the contractual relationship with the Austin McDaniel Corporation and its subsequent dissolution, a challenge to the intellectual property copyright to "SenSei," Safko International, Inc.'s payment in arrears to other businesses, and the attempt of a board member to seek financial compensation from the company. The final subseries, Research file, is background research into the legal ramifications of the American with Disabilities Act, possible copyright infringements by other companies, copyright status of companies such as Microsoft, Apple and Motorola and their relationship to Safko International, Inc., information on how to deal with software licenses, and incoming and outgoing correspondence with software creators asking for their permission to incorporate their inventions as a part of the SenSei system.
Research Development, and Production Records, 1984-1996, is approximately one cubic foot of documents. It includes: correspondence, promotional materials, catalogs, drawings, photocopied newspaper clippings and magazine articles, manuals, circuit board diagrams, receipts, newsletter, brochures, six 3.5" computer disks, seventeen 5.25" computer floppy diskettes, invoices, faxes, business cards, agreements, photographs, fact sheets, and labels. This series is divided into five subseries, each documenting the revisions and adaptations of SoftVoice and the SenSei System for marketability purposes.
The first subseries, SoftVoice, consists of seventeen 5.25" computer floppy diskettes and some documents. The only documents found within this subseries are in two files, the majority of which are in the SoftVoice telephone file. In contrast, the second subseries, SenSei, consists mostly of documents and only one 3.5" computer disk. Among this subseries are files providing information on other complimentary products that Safko resold as a part of the SenSei System, instructions for installers and users of the system, adaptations of the system to meet particular needs, and information on suppliers, unit costs and suggested retail prices. As a part of the third subseries are five 3.5" computer disks. The strength of this subseries is its documentation of the Siptroller. The fourth subseries, Proprietary relationships, documents the pursuit of and/or actual relationship between Safko International, Inc. and other companies involved in selling, manufacturing, and/or distributing assistive technology devices. Depending on the individual needs of the client, Safko International, Inc. offered and sometimes sold these hardware devices and software programs as a part of the SenSei System. Ways in which the system was or could have been adapted through proprietary relationships include: establishing fire alarm and medical alert systems, programming languages, graphics, European modifications, word prediction software, iconic keyboards, and alternative input devices. The final subseries, Research concerning product development, is like the aforementioned subseries, but there is no documentation to prove that the companies contained within this subseries ever had a proprietary relationship with Safko International, Inc. In fact, within this subseries are files about companies that competed with Safko International, Inc. in the field of voice recognition and imitation. A third aspect of this subseries is that it contains research on technologies, like virtual reality, which were ways in which the SenSei system could be enhanced. This subseries contains documentation of Safko International, Inc.'s involvement in pilot studies to assess how assistive technology devices and systems like SenSei can make a difference in the work field.
Marketing, Publicity, and Sales Records, 1986-1996, is approximately 3.1 cubic feet of documents, including: correspondence, faxes, memoranda, drafts and final copies of agreements, reports, press releases, advertisements, fact sheets, agendas, photocopied newspaper clippings and magazine articles, transcripts, photographs, award applications, diagrams, annual reports, business cards, presentation outlines, notes, delivery slips, invoices, inventory lists, and diagrams. This series is divided into twelve subseries, each documenting an important part Safko International, Inc's. efforts to sell and create public awareness of their products. Also documented is that Safko International, Inc's. marketing to hospitals, rehabilitation facilities and consultants, nursing homes, insurance companies, government agencies, and individuals through mailings, advertisements, telephone calls, and personal relationships.
The first subseries, Product and company information, contains documents that are similar to those in the first subseries of Executive Records. The main difference is that these files are not the master copies. Also, very few files of this subseries actually focus on company history; the majority are documents created to assist individuals, other businesses, and company employees in providing background information about the product, finding funding to purchase a system, and understanding how the SenSei System works. The second subseries, Sales records, provides information on sales transactions. Some of the delivery slips and invoices within this subseries are also located in client files. The third subseries, Marketing agencies and agents, documents the relationship Safko International, Inc. had with public relations agencies. Of all the subseries, this is the one with the majority of information. It reveals the techniques the company and its public relations agents used in trying to initiate contact with other individuals and companies. For instance, there is detailed information about the construction of promotional materials along with timelines and progress reports assessing the work of the marketing agents in meeting the needs of Safko International, Inc. The fourth subseries, Promotional materials, contain documents whose purpose was to sell the Sensei system and other assistive technology inventions created by Lon S. Safko. Unlike the first subseries, Product and company information, the purpose of these documents was to persuade prospective customers. The fifth subseries, Advertisements and publicity, records publicity garnered through magazines, newspapers, video, television, and radio. The sixth subseries, Awards, documents publicity of a different sort. It documents the recognition Lon S. Safko and his inventions received for benefiting society. Within this subseries, one of the files documents the creation of a museum display at the Arizona Science Center. In addition to creating public awareness of the SenSei System, this series documents the training of sales representatives, sales transactions, and distribution.
The seventh subseries, Sales representatives' materials consist of documents used to assist in training the representatives. The eighth subseries, Sales representatives, is of files organized according to the name of the representative. Besides invoices for sales transactions, these files also contain agreements outlining responsibilities, a listing of who to go to for answers to legal questions, information on conventions, and definitions of pertinent medical terms necessary for a sales representative to know. Note that not all files are comprehensive or provide the same kinds of information. The ninth subseries, Conferences and demonstrations, are of presentations given by Safko International, Inc. to inform others about their products and to build relationships with other companies. Representatives of Safko International, Inc. attended to learn from other companies. One such conference was an Innovative Thinking Conference, in which the attendees were involved in brainstorming new marketing ideas.
The tenth subseries, Distribution, documents the expansion of the SenSei System into domestic and foreign markets. Included is background information about various companies and markets, agreements made with other companies, and the process for buying back equipment that distributors were unable to sell. The eleventh subseries, Prospective clients and business contacts, are files for which there is no definitive relationship built with Safko International, Inc. Within these files are letters to prospective clients asking to give them a demonstration, or letters of appreciation for a demonstration given, but no evidence of a follow-up.
Some of the files are of contacts initiated with marketing agencies or distributors that do not appear to have developed into an actual relationship. The last subseries, clients, is composed mostly of invoices and correspondence pertaining to the purchase or lease of SenSei Systems by school districts, individuals, churches, hospitals, and rehabilitation facilities. Information about: who the product was shipped to, the cost, representatives or distribution companies responsible for the sale, notes of adaptations to the system for individual needs, assessments by consultants, brief history of some of the individuals who purchased the systems, installation notes, and problems they encountered are found here. Like other files found elsewhere, this subseries is not comprehensive. Many files only include the invoices, but others include more information.
Photographs and Scrapbooks, 1987-1995, is approximately 0.9 cubic feet. Contained are: photographs, negatives, pins, thank you notes, photocopied newspaper clippings, agendas, programs, calendars, memoranda, correspondence, mailers, exhibitor ribbons, stickers, and newsletters. This series is divided into two subseries, each documenting the routine affairs of Safko International, Inc. and the individuals involved.
The first subseries, Photographs and negatives, is mostly promotional photographs of the products or individuals using the products. The second subseries, Scrapbooks, are mostly photographs, but includes other types of documents, and some artifacts. Most photographs found in the scrapbooks are not found elsewhere, but there is some overlap with the first subseries. Photographs in this subseries document board meetings, employees at work, assembling the mass mailings, wall hangings, inside and outside of Safko International, Inc.'s offices, Austin McDaniel Corporation offices, attorney's offices, meetings with TeleNova and InfoLogics, an investment reception, products Safko International, Inc. sold, system modifications, computer screens, the packaged product, setup for taking promotional photographs, setup for presentations, demonstration in a hospital setting, conferences, television interviews, Franklin Halwood, and unidentified individuals. In both subseries, very few of the photographs are captioned.
The seventh series, Audiovisual Materials, 1986-1996, is approximately one cubic foot of materials, encompassing twenty-nine 1⁄2" VHS tapes and four standard audio cassette tapes. Accordingly this series is divided into two subseries, Audio cassettes and Audio visual tapes, both documenting the marketing of the SenSei System. Additionally the second subseries also documents presentations given by Safko International, Inc. representatives and instruction manuals showing how to use the SoftVoice and SenSei systems.
Arrangement:
This collection is divided into seven series.
Series 1: Executive Records, 1986-1998
Subseries 1.1: Corporate history and formation, 1986-1997
Subseries 1.2: Administration, 1988-1996
Subseries 1.3: Correspondence, 1988-1995
Subseries 1.4: Business plans, 1989-1996
Subseries 1.5: Minutes, 1987-1997
Subseries 1.6: Board of Directors, 1988-1992
Subseries 1.7: Personnel, 1988-1998
Subseries 1.8: Business relationships, 1986-1998
Sub-subseries 1.8.1: Apple Corporation, 1986-1996
Sub-subseries 1.8.2: Consultants, 1989-1994
Sub-subseries 1.8.3: Professional contacts, 1987-1995
Sub-subseries 1.8.4: National, 1987-1996
Sub-subseries 1.8.5: International, 1988-1998
Series 2: Financial Records, 1986-1998
Subseries 2.1: Bookkeeping, 1986-1996
Subseries 2.2: Bookkeeping, 1988-1996
Subseries 2.3: Investors, 1987-1998
Subseries 2.4: Investors, 1987-1998
Series 3: Legal Records, 1986-1997
Subseries 3.1: Poor man's patents, 1986-1994
Subseries 3.2: Legal documents, 1987-1994
Subseries 3.3: Legal representation and counsel, 1988-1995
Subseries 3.4: Disputes, 1987-1997
Subseries 3.5: Research file, 1986-1995
Series 4: Research, Development and Production Records, 1984-1996
Subseries 59: Conferences and demonstrations, 1987-1995
Subseries 5.10: Distribution, 1986-1996
Subseries 5.11: Prospective clients and business contacts, 1987-1996
Subseries 5.12: Clients, 1986-1996
Series 6: Photographs and Scrapbooks, 1987-1995
Subseries 6.1: Photographs and negatives, 1987-1995
Sub-subseries 6.1.1: Administration, circa 1988-1995
Sub-subseries 6.1.2: Promotional, 1987-1995
Sub-subseries 6.1.3: Demonstrations and trade shows, 1988-1995
Sub-subseries 6.1.4: SoftVoice and SenSei System, 1988-1995
Subseries 6.2: Scrapbooks, 1986-1994
Series 7: Audiovisual Materials, 1986-1996
Subseries 7.1: Audio cassettes, 1991-1994
Subseries 7.2: Audio visual tapes, 1986-1996
Biographical / Historical:
Founded by Lon S. Safko in 1987, Safko International, Inc. was formed in response to the encouragement Safko received from demonstrating SoftVoice, his environmental control system. At first, Safko was merely fulfilling a promise to help a quadriplegic, Herb Smith, regain control of his environment. As Safko encountered the many difficulties of adapting existing voice recognition software to communicate with hardware devices, such as lamps, he understood that the only way to fulfill his promise was to invent his own system. Shortly after his first demonstration, on March 3, 1986, he was so inspired at the success of his invention that he decided to continue his work. In October of that year, Safko was contacted to install a system for Leon Mutch, a man who had lost his will to live after being paralyzed from an automobile accident. After installing the system, Safko heard nothing for a few weeks. Then after being telephoned to retrieve the system, he was surprised to find that Mutch had in fact regained some arm mobility, and more importantly, Mutch had regained the hope that he had lost. Less than six months later, on March 6, 1987, Safko International, Inc. was formally incorporated in Kennewick, Washington, to develop, produce, market, sell, and distribute Safko's inventions, primarily SoftVoice and its successor, the SenSei System.
Although Safko International, Inc. was officially incorporated in 1987, the company did not fully develop until its relocation to Chandler, Arizona, in 1989. During 1987 and 1988, Lon Safko continued to work in the computer retail business and as Senior Systems Engineer for the United States Department of Energy, under Westinghouse Electric Company, to produce an Artificial Intelligence computer system. From August to November, 1987, Lon Safko was repeatedly contacted by Debra Purcel, a physical therapist who wanted to purchase the system for one of her patients, a sixteen year old girl with a spinal tumor whose last request was to communicate her thoughts and feelings to others who were suffering from similar circumstances. Safko was reluctant to sell her the system because the girl was using a respirator and therefore would be unable to speak clearly enough for a computer to recognize her voice. Eventually, Safko realized the solution was to modify his system through the use of alternative input devices. He created HeadMouse, an input device modified from an existing model. He named the modified system SoftVoice II. In August, 1987, Safko's environmental control system was renamed the SenSei System. After modifying the system to provide for the needs of the young girl and its successful demonstration, Safko decided to give the system free of charge to her. Unfortunately when he returned to surprise her, he was too late. Her life support systems had been unplugged two days before.
Shortly thereafter, in March of 1988, Safko returned to Safko International, Inc. with a greater determination to reach those individuals trapped by circumstances beyond their control. Also in 1988, Safko International, Inc. was given office space in which to continue research and development of Safko's assistive computer technology systems through the assistance of Westinghouse Electric Company. As of 1988 Safko was President and Chief Executive Officer of the company, Stan Colson was Vice President and on the Product Development team, Bruce Jorgenson was the Secretary and Treasurer in charge of the Finance and Administration division, Bob Hennig was on the Product Development team, and Keith Fischer served as Director of Engineering. The Marketing and Sales division was composed of Roger McDowell and Melanie Strege.
During 1988, Safko International, Inc. began clinical testing at hospitals and rehabilitation facilities. In addition, the company signed a contract with Boyd Fricke of the Austin McDaniel Corporation granting an exclusive international sales and marketing rights to Safko International, Inc.'s products in exchange for financial assistance. Later, Austin McDaniel Corporation attempted to coerce Safko International, Inc. through financial pressure to give up product rights. In 1990 Safko regained sales and marketing rights of the SenSei System. In May of 1988 there was also an attempt to merge with Datex Inc, but the merger did not succeed.
On June 15, 1989, the company officially moved the corporate headquarters, along with the engineering and manufacturing division, to Chandler, Arizona. Also in 1989 the company signed Value Added Reseller agreements with computer companies such as Apple Computer, Inc. and Computerland/ DataPhaz of Phoenix, Arizona.
In the following year, Safko International, Inc. expanded from domestic to international markets. The company built relationships with TeleNova AB, a subsidiary of the Swedish Telecom Group of the Swedish government and InfoLogics, an artificial intelligence computer division. Through the marketing and distribution efforts of TeleNova and its president Tommy Naslund, Safko International, Inc. was able to install SenSei systems in Sweden. In 1990 Lon Safko traveled to Sweden to help InfoLogics translate the SenSei computer system software into Swedish.
In 1991 Safko International, Inc. acquired contracts to construct interfaces which correspond with hospital beds. In particular, the Borg Warner Electronic Hospital Bed interface was created on the behalf of the Veterans Administration Hospital and the Smith and Davis Electronic Hospital Bed interface on the behalf of the Rusk Institute. Additionally, the Environmental PAL was developed in 1991. In regards to corporate structuring Richard L. Bourke became Vice President and Chief Financial Officer and John B. Zinn was Vice President of Marketing.
On February 24, 1992, Safko International, Inc. became an official Arizona corporation. Also during this year, the portable Safko Server and Power Now System were created.
In May 1993, Allen J. Emsley became Secretary and Treasurer of the company and then became Chief Financial Officer from November 1993 until August 1994. In November of 1993 the research and development office was moved from Chandler to Tempe, Arizona.
In January 1994 Safko International, Inc. was acquired by Safko Industries Inc., of Wyoming and Safko Sales International was formed. By 1994 Safko International, Inc. had sales representatives covering Arizona, Florida, Tennessee, Washington, Illinois, California, and New York. Reflected in the company's active marketing campaign and its significant increase of personnel, from 1994 to1995 Safko International, Inc. was at its peak in terms of corporate growth.
In 1995 Safko International, Inc. received Veterans Administration and Medicare approval. In the research and development division the company enhanced the SenSei System to be functional for the visually disabled and blind. As of 1995 Sakfo, Bowman, Emsley, Fischer, Honacker, and Hirota remained at the company. New employees included: Teresa Caldwell, Michael Montgomery (Marketing Assistant), Kahn Beal (contract employee), Jill Lund (Secretary), Carl E. McKowan (Vice President Financial), Marjory Bain (Administrative Assistant). Due to financial difficulties, in October of 1995 the entire staff was laid off and only Safko, Bowman, and Fischer continued to work for the company. Conditions only got worse and in November of 1995 Safko, Bowman, and Fischer were forced to leave their office space and work out of their cars and homes.
On May 28, 1996 Lon S. Safko officially resigned from the company and shortly thereafter the company shut down. Immediately following Safko International, Inc.'s closure, Synosure, Inc. was formed and given all rights, copyrights, and trademarks to the Safko International, Inc. products. One of the significant aspects about the company during this time was its attempt to finalize distribution plans with Great Britain, but the momentum was lost. Synosure, Inc. only lasted a year. On June 23, 1997 it dissolved.
Lawrence "Lon" S. Safko was born on August 1, 1955, in Yonkers, New York. He completed his General Equivalency Diploma (G.E.D.) in 1976 and graduated from Westchester College in 1978 with a three year advanced degree in Civil Engineering. Safko also took courses at Mercy College, Pace University and Hofstra University.
In the spring of 1982, Safko began his entrepreneurial career by forming Civil Consultants, a firm to provide the first ever engineering services using computers. The company specialized in surveying, coordinate geometry, earthworks, highway and transportation design, traffic analysis, and hydrologic computations. In 1985, Safko sold Civil Consultants and relocated to the Pacific Northwest. Wanting to work more closely with computers, he became the general sales manager for two Apple Computer, Inc. retail outlets.
That same year, Safko designed a voice activated environmental control system for the disabled called SoftVoice Computer System. On March 6, 1986, Safko founded Safko International, Inc. and began field testing the SoftVoice Computer System. During 1987, Safko designed an artificial intelligence computer system for the United States Department of Energy and the Westinghouse Electric Company, on the Hanford Nuclear Reservation, in Washington State. This system compiled thousands of reports developed by the five uranium and plutonium production companies on the nuclear reservation, analyzed this information, and reported to the operator any signs of potentially hazardous patterns that could result in a nuclear disaster. In 1988, Safko began research and development of a Macintosh-based SenSei Computer System for the Disabled.
Safko holds United States Patent # 7,072,949 for a, "System and method for providing paper models over a wide area computer network," and several copyrights and trademarks. Currently, Safko is a professional speaker, trainer, and consultant for Better Homes Seminar and Innovative Thinking, L.L.C. He also is President and founder of Paper Models, Inc., providing corporate specialty advertising and educational paper models.
Related Materials:
Materials at the Archives Center
Disbaility Reference Collection (NMAH.AC.1319)
Materials at Other Organizations
The Computer History Museum in Mountain View, CA holds several artifacts related to Lon Safko. Accession Lot # X3342.2006 contains:
First RCA TV Sip Controller
First Hospital Bed Nurse Call
Sip Puff IR Controller
Production Version Sip Puff Controller
Smith & Davis Electric Hospital Bed Controller
Sip Puff Modified Mouse
Computer Controlled Telephone
HeadMouse
First SenSei Server (Mac)
Prototype SenSei Server (Mac)
Sip Puff IR Controllers
Sip Puff Accessory Pack
Final SenSei Server Production Model
Final SenSei Server Production Model
SyQuest SenSei Software Back Ups
First CD SenSei Software Back Ups
Separated Materials:
The Division of Information, Technology, and Society (now Division of Medicine and Science) holds 18 artifacts related to this collection as accession number 2005.0291 including:
1 Computer, with detached cord
Apple II cpu/keyboard
External Drive, ""Apple Disk II""
External Drive, ""Distar""
Magnavox computer monitor 80
4 Diskettes, ""SoftVoice""
Super Disk Demo 1
Super Disk Demo 2
SoftVoice Trainer
1 PC Daughter Board, ""Speech Recognition for Apple II""
1 Mouse Emulator, ""Head Master,"" with parts and manual in shipping box made by Prentke Romich Company
1 Trackball, ""Kensington TurboMouse""
1 Siptroller Case, Prototype, ""Safko International Inc.""
1 Puff Stick Base, ""Gravis"" with a hand piece and a chin piece only
1 Production Sensei Server, ""Version 2.0 Safko International Inc.""
This collection was donated by Lon S. Safko, 2006.
Restrictions:
This collection is open for research use.
Rights:
Copyright held by the Smithsonian Institution. Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Reproduction permission from Archives Center: fees for commercial use.
This collection documents the multilingual advertising campaigns created by the Advertising Council to promote the 1990 Census.
Scope and Contents:
This collection consists of advertising materials produced to promote the 1990 census. It contains proof sheets, correspondence, three quarter inch videotapes, and storyboards.
Arrangement:
Materials in this collection have been arranged alphabetically by the title of the advertising campaign.
Biographical/Historical note:
Since 1790, the Department of Commerce has conducted a decennial Census to document the demographic characteristics of the American population, and to establish the proportional distribution of political representation . For the 1990 Census, advertising agencies under the aegis of the Advertising Council volunteered their creative efforts to promote the United States Census through public service announcemnts in newspapers, magazines, and the business press, and on radio and television.
The full campaign was designed to run from February 1 through April 7, 1990. The "blitz run" period ran from March 4 through April 7, 1990. The collection consists of proof sheets, storyboards, video tapes, audio reels and an introductory letter from Secretary of Commerce Robert Mosbacher. The volunteer agencies were The Mingo Group, Castor GS & B, Muse Cordero Chin, and Ogilvy & Mather. Slogans for the campaign included "Answer the Census. It Counts for More Than You Think", "Stand Right Up. Answer the Census", "Any Way We Add It - It Makes Good Sense to Answer the Census", and "Esta Es La Nuestra! Participe En El Censo". To reach the broadest audience possible, ads were created in English, Spanish (including dislects in Puerto Rican, Mexican, Cuban and Nortera), Cambodian, Chinese, Japanese, Korean, Laotian and Vietnamese.
Related Materials:
National Museum of American History
Division of Political and Military History (now Division of Political and Military History)
The Division of Political and Military History holds posters, pins, and three-dimensional objects promoting the 1990 Census.
Provenance:
Collection donated by Census Promotion Office, Bureau of the Census, 1990.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
