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Walter Shearer Pamphlet Collection

Collector:
Shearer, Walter  Search this
Manufacturer:
General Motors Corporation  Search this
Extent:
1.3 Cubic feet
Type:
Collection descriptions
Archival materials
Date:
1948-1973
Summary:
Pamphlets published by the General Motors Company, covering a wide variety of topics, including business and industry, economics, household tips, politics, safety, and self-improvement. There are also a number of pamphlets about General Motors itself. Many of these pamphlets also serve as corporate propaganda.
Scope and Contents:
The bulk of this collection consists of pamphlets published by the General Motors Company. These pamphlets were produced and distributed by GM's Personnel and Employee Relations Staff as part of its "Information Rack Service." The pamphlets cover a wide variety of topics, including business and industry, economics, education, household tips, politics, safety, and self improvement. There are also a number of pamphlets and reprints about General Motors itself.

Many of these pamphlets particularly those dealing with business and industry also serve as corporate propaganda. For example, several discuss the harmony between labor and management at GM and favorably contrast GM workers' wages with those in other industries. Many others attempt to improve the company's workers, through tips on improving one's work habits, how to get along with others, and self improvement through education. Others deal with safety, psychology, and health issues. In addition, the political pamphlets provide insight into the company's attitudes during the Cold War.

Other, non General Motors publications originate from a variety of sources, such as the New Jersey state government; various U.S. governmental agencies; several schools; and a number of corporations and businesses, primarily in New Jersey. These pamphlets also cover a wide range of subjects, including social security, medicine and Medicare, health, political education, and selling techniques. Unlike the GM pamphlets, which have a propaganda nature, the "other" publications aim primarily at informing.

The pamphlets are arranged into 13 categories, such as economics, education, politics, technology, etc. Within each category, the pamphlets are grouped into folders by topic. The folders are arranged alphabetically by topic. General Motors and non General Motors publications are kept in separate folders. The inventory lists all folders and shows which are GM publications and which are not.
Arrangement:
The collection is arranged into thirteen series.
Provenance:
Collection donated by Arthur L. Shearer, August 14, 1989.
Restrictions:
Collection is open for research.
Rights:
Reproduction fees for commercial use.
Topic:
Propaganda, Capitalist  Search this
Citation:
Walter Shearer Pamphlet Collection, 1948-1973, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0347
See more items in:
Walter Shearer Pamphlet Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8230246d0-6772-4970-831d-b29d6802bc22
EDAN-URL:
ead_collection:sova-nmah-ac-0347

How to read Donald Duck : imperialist ideology in the Disney comic / Ariel Dorfman, Armand Mattelart ; translation & updated introduction by David Kunzle, with appendix by John Shelton Lawrence

Author:
Dorfman, Ariel  Search this
Mattelart, Armand  Search this
Subject:
Walt Disney Productions  Search this
Physical description:
119 p. : ill. ; 26 cm
Type:
Books
Place:
United States
Date:
1991
Topic:
Comic books, strips, etc--History and criticism  Search this
Propaganda, American  Search this
Propaganda, Capitalist  Search this
Imperialism in literature  Search this
Call number:
PN6725 .D69 E1991
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_462887

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