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Author:

Dorfman, Ariel  Search this

Mattelart, Armand  Search this

Subject:

Walt Disney Productions  Search this

Physical description:

119 p. : ill. ; 26 cm

Type:

Books

Place:

United States

Date:

1991

Topic:

Comic books, strips, etc--History and criticism  Search this

Propaganda, American  Search this

Propaganda, Capitalist  Search this

Imperialism in literature  Search this

Call number:

PN6725 .D69 E1991

Data Source:

Smithsonian Libraries

EDAN-URL:

edanmdm:siris_sil_462887

Collector:

Shearer, Walter  Search this

Manufacturer:

General Motors Corporation  Search this

Extent:

1.3 Cubic feet

Type:

Collection descriptions

Archival materials

Date:

1948-1973

Summary:

Pamphlets published by the General Motors Company, covering a wide variety of topics, including business and industry, economics, household tips, politics, safety, and self-improvement. There are also a number of pamphlets about General Motors itself. Many of these pamphlets also serve as corporate propaganda.

Scope and Contents:

The bulk of this collection consists of pamphlets published by the General Motors Company. These pamphlets were produced and distributed by GM's Personnel and Employee Relations Staff as part of its "Information Rack Service." The pamphlets cover a wide variety of topics, including business and industry, economics, education, household tips, politics, safety, and self improvement. There are also a number of pamphlets and reprints about General Motors itself.

Many of these pamphlets particularly those dealing with business and industry also serve as corporate propaganda. For example, several discuss the harmony between labor and management at GM and favorably contrast GM workers' wages with those in other industries. Many others attempt to improve the company's workers, through tips on improving one's work habits, how to get along with others, and self improvement through education. Others deal with safety, psychology, and health issues. In addition, the political pamphlets provide insight into the company's attitudes during the Cold War.

Other, non General Motors publications originate from a variety of sources, such as the New Jersey state government; various U.S. governmental agencies; several schools; and a number of corporations and businesses, primarily in New Jersey. These pamphlets also cover a wide range of subjects, including social security, medicine and Medicare, health, political education, and selling techniques. Unlike the GM pamphlets, which have a propaganda nature, the "other" publications aim primarily at informing.

The pamphlets are arranged into 13 categories, such as economics, education, politics, technology, etc. Within each category, the pamphlets are grouped into folders by topic. The folders are arranged alphabetically by topic. General Motors and non General Motors publications are kept in separate folders. The inventory lists all folders and shows which are GM publications and which are not.

Arrangement:

The collection is arranged into thirteen series.

Provenance:

Collection donated by Arthur L. Shearer, August 14, 1989.

Restrictions:

Collection is open for research.

Rights:

Reproduction fees for commercial use.

Topic:

Propaganda, Capitalist  Search this

Citation:

Walter Shearer Pamphlet Collection, 1948-1973, Archives Center, National Museum of American History

Identifier:

NMAH.AC.0347

See more items in:

Walter Shearer Pamphlet Collection

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8230246d0-6772-4970-831d-b29d6802bc22

EDAN-URL:

ead_collection:sova-nmah-ac-0347