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W. Atlee Burpee & Company Records - Accretion 2

Creator:
W. Atlee Burpee Company  Search this
W. Atlee Burpee Co.  Search this
Burpee, W. Atlee (Washington Atlee), 1858-1915  Search this
Burpee, David, 1893-1980  Search this
Wm. Henry Maule (Firm)  Search this
James Vick's Sons (Rochester, N.Y.).  Search this
Extent:
200 Cubic feet
Type:
Collection descriptions
Archival materials
Trade catalogs
Business records
Commercial correspondence
Instructional materials
Ledgers (account books)
Date:
circa 1873-1980
Summary:
The W. Atlee Burpee & Company records, dated circa 1873-1986, document the firm's business activities developing plant varieties, working with contract seedsmen, and marketing and selling seeds. They include seed trial records, seed contracts, sales and acccounting records, inventories, office correspondence, seed catalogs, promotional and instructional materials, advertisements and advertising reports, contest letters, daybooks, photographs, reference materials, and other items relating to the company and some of its competitors. The collection also includes Burpee family papers.
Content Description:
This collection documents W. Atlee Burpee & Co., a mail-order seed company based in Philadelphia, from its early beginnings in 1876 when its founder, W. Atlee Burpee, started in the agricultural business, to the 1970s when his son, David Burpee, sold the firm. The collection also includes personal papers of the Burpee family dating back to the mid-nineteenth century.

Business-related content in the collection consists of crop propagation and management records; company correspondence; administrative and personnel records; advertising files; legal papers; property records and plans; reports, studies, and technical data; notes and drafts; files on professional outreach activities and events; trade literature (published by both the Burpee company and a number of its competitors); and awards and certificates received by the company. Significant topics documented in these files include the development of notable flower and vegetable varieties introduced by the company; the impact of World Wars I and II on gardening and the global seed trade; advertising strategies, technology, and innovation; and David Burpee's advocacy of the marigold as the national floral emblem of the United States.

The Burpee family papers consist of personal files unrelated to the company's business operations. These include records generated by W. Atlee's father (David Burpee, 1827-1882) and grandfather (Washington L. Atlee, 1808-1878), as well as W. Atlee's wife, Blanche (1863-1948); David Burpee (1893-1980) and his wife, Lois (1912-1984); and W. Atlee Burpee II (1894-1966). There are genealogical surveys conducted on both the Atlee and Burpee families as well as clippings about family members. W. Atlee and David Burpee's series are the most extensive, and cover their involvement with numerous social and philanthropic clubs and organizations. The series include personal correspondence; financial, accounting, and tax records; travel-related files; reference material; and will and estate papers.

The Burpee collection also has a large number of images related to the Burpee business and family in a variety of formats including photographs, film and glass plate negatives, and advertisement mock-ups. Other formats include architectural and site plans, original artwork for advertisements, films, cassettes, audio tapes, and ephemera.
Arrangement:
Collection is arranged into six series:

Series 1: Plant/Farm Related Material Series 2: Business Records Series 3: Material Published About the Burpee Company Series 4: Awards and Certificates Series 5: Photographic and A/V Materials Series 6: Burpee Family Papers

The collection's original order was maintained wherever possible, though many records were found scattered throughout the collection and artificial files were necessarily created for them.

Most files are arranged chronologically or alphabetically by person or topic.

Various photographs interspersed in correspondence files were kept where they were originally found. All other photographic and audio/visual materials found on their own were grouped in Series 5 Photographic and A/V Material which documents aspects of both the Burpee company and Burpee family.
Biographical / Historical:
Washington Atlee Burpee (1858-1915) began a mail-order poultry and livestock business in 1876 in Philadelphia, which he soon expanded to include corn seed for chicken feed. In 1878, he founded W. Atlee Burpee & Co. to sell livestock and vegetable, fruit, and flower seeds through the mail. His company went on to become one of the most notable seed distributors in the world.

In 1888, W. Atlee bought a tract of land named Fordhook Farms in Doylestown, Pennsylvania. It was initially established as an experimental farm to test and evaluate new varieties of vegetables and flowers and to produce seeds for the mail-order market. Burpee spent many summers traveling throughout the United States and Europe visiting farms and searching for the best flowers and vegetables. Certain plants he found were shipped back to the firm for testing and propagation; other seeds were obtained through contracts with growers throughout the U.S., a practice common in the seed industry at that time. Promising varieties were bred with healthier specimens to produce hardier hybrids that were more resistant to disease. Other Burpee trial grounds were later established at Sunnybrook Farm near Swedesboro, New Jersey, and at Floradale Farms in Lompoc, California (1909/1910). The company went on to purchase more land for farming in California, and established sales branch headquarters in Sanford, Florida (circa 1930s), Clinton, Iowa (1942), and Riverside, California (1949).

W. Atlee Burpee married Blanche Simons (1863-1948) in 1892. They had three sons: David (1893-1980); W. Atlee Jr. ("Junior") (1894-1966); and Stuart Alexander (1901-1934). Both David and Junior attended the Blight School in Philadelphia for elementary school and Culver Military Academy in Culver, Indiana for preparatory school. While they both attended Cornell University as undergraduates, they left before graduating due to W. Atlee's poor health. Junior married Jeanetta Lee (1893-1981) in November, 1916, and they had two children: W. Atlee III (1917-1971) and Jeanette (1919-2002). David married Lois Torrance (1912-1984) in 1938, and they had two children: Johnathan (b. 1941) and Blanche (b. 1943). Stuart Alexander was apparently born with a disability; according to census records he worked on farms during his lifetime.

David Burpee took over the family business upon his father's death in 1915; W. Atlee Burpee, Jr. served as treasurer of the firm once he returned from serving in the military. At that time, the Burpee company had 300 employees and was the largest mail-order seed company in the world. It distributed over one million catalogs a year and received on average 10,000 orders a day. Under David's tutelage, the company adapted to contemporaneous shifts in business and advertising methods, advancements in plant science, ever-changing consumer demands, and two World Wars. In response to food shortages experienced during World War I, the Burpee company helped promote a "war gardens" campaign that evolved into a "victory gardens" campaign during World War II.

Both W. Atlee and David used their position as head of a major seed house to lobby congressional debates in regard to two topics: postage rates (W. Atlee) and the designation of a national floral emblem for the United States (David). Both men belonged to The Union League of Philadelphia and The Canadian Society of Philadelphia (which W. Atlee helped found), and served on the boards of directors for hospitals and other charitable organizations. Both father and son were politically aligned with the Republican Party.

The firm reorganized its governing structure in 1917 at which time it changed its name from W. Atlee Burpee & Co. to W. Atlee Burpee Co. Burpee's acquired three seed companies between 1878 and 1970: Luther Burbank Seed Company, James Vick's Seeds, Inc., and the William Henry Maule Company. David Burpee sold the company to the General Foods Corporation in 1970 and served as a consultant for the business until 1973. The Burpee brand was bought by its current owner, George J. Ball, Inc., in 1991.
Related Materials:
Burpee seed catalogs donated to the Smithsonian in 1982 by the W. Atlee Burpee Co. can be found in the Smithsonian Libraries and Archives' Trade Literature Collection at the National Museum of American History.

The Farm Security Administration - Office of War Information Photograph Collection in the Library of Congress Prints and Photographs Division includes a series of images of Burpee company operations taken in 1943.

The Black Gold Cooperative Library System's Asian/Pacific - Americans on the Central Coast Collection includes images dated 1933-1939 of Japanese employees of the Burpee Co. working at Floradale Farms in Lompoc, California.
Restrictions:
Access to original images by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by the Archives of American Gardens.
Topic:
Seed industry and trade  Search this
Mail-order business -- Catalogs  Search this
Gardens -- United States  Search this
Horticulture  Search this
Vegetables  Search this
Trial gardens  Search this
Victory gardens  Search this
Prize contests in advertising  Search this
Advertising, Newspaper -- 20th century  Search this
Advertising, magazine -- 20th century  Search this
Flower shows  Search this
Genre/Form:
Trade catalogs
Business records
Commercial correspondence
Instructional materials
Ledgers (account books)
Citation:
Smithsonian Institution, Archives of American Gardens, W. Atlee Burpee & Company Records
Identifier:
AAG.BUR2
See more items in:
W. Atlee Burpee & Company Records - Accretion 2
Archival Repository:
Archives of American Gardens
EDAN-URL:
ead_collection:sova-aag-bur2
Online Media:

Take My Advice, Mr. Dealer: Tie in With This Biggest, Newest Ivory Soap Contest. [Print advertising.] Canadian Grocer

Topic:
Ivory Soap (Brand name)
Advertiser:
Procter & Gamble Company  Search this
Donor:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (b&w; Ink on paper (photomechanical reproduction), 14 x 11 cm.)
Container:
Box 9, Folder 25 (1939 Trade)
Type:
Archival materials
Print advertising
Photographs
Date:
1939
Scope and Contents:
Photograph of baby with bar of Ivory in raised hand. Text lists Buicks and cash as prizes.
Local Numbers:
Ivorydata4 9

0207910662 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Children in advertising  Search this
Grocers  Search this
Automobiles  Search this
Prize contests in advertising  Search this
Soap  Search this
Genre/Form:
Print advertising
Photographs -- Reproductions
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref1565

The Telegraph, The Telephone and Ivory Soap Came Later. [Print advertising.] The Century Magazine

Advertiser:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (b&w ,25 x 17.5 cm.)
Container:
Box 2, Folder 3 (1892)
Type:
Archival materials
Print advertising
Date:
1892
Scope and Contents:
Caption: "First Prize." Illustration: Laundress boiling laundry
Published January 1892.
Local Numbers:
Ivorydata4 172

0207910162 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Prize contests in advertising  Search this
Laundry  Search this
Laundresses  Search this
Women  Search this
Genre/Form:
Print advertising
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref1728

Since Ivory Conquers Printer's Ink. [Print advertising.] Harper's Bazaar

Advertiser:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (b&w, 22 x 13 cm.)
Container:
Box 2, Folder 3 (1892)
Type:
Archival materials
Print advertising
Date:
1892
Scope and Contents:
Caption: "Second Prize." Illustration: Man entering through door, greeted by boy.
Published 1893.
Local Numbers:
Ivorydata4 173

0207910163 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Men  Search this
Typesetting  Search this
Laundry  Search this
Prize contests in advertising  Search this
Children  Search this
Genre/Form:
Print advertising
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref1729

The Suburban Resident. [Print advertising.] The Century Magazine

Advertiser:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (b&w, 25 x 16.5 cm.)
Container:
Box 2, Folder 3 (1892)
Type:
Archival materials
Print advertising
Date:
1892
Scope and Contents:
Caption: "Third Prize." Illustration: Man and woman in suburbia.
Published 1893.
Local Numbers:
Ivorydata4 174

0207910164 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Prize contests in advertising  Search this
Husbands  Search this
Wives  Search this
Genre/Form:
Print advertising
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref1730

Many Men of Many Minds. [Print advertising.] General circulation publications

Advertiser:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (b&w, 24 x 15 cm.)
Container:
Box 2, Folder 3 (1892)
Type:
Archival materials
Print advertising
Date:
1892
Scope and Contents:
Caption: "Fourth Prize." Illustration: Men in store.
Published November 1893.
Local Numbers:
244318

Ivorydata4 175

0207910165 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Men  Search this
Prize contests in advertising  Search this
Genre/Form:
Print advertising
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref1731

A Kitchen Etching. [Print advertising.] General circulation publications

Advertiser:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (b&w, 24 x 15.5 cm.)
Container:
Box 2, Folder 3 (1892)
Type:
Archival materials
Print advertising
Date:
1892
Scope and Contents:
Caption: "Fifth Prize." Illustration: Woman in colonial dress before open fireplace.
Published October 1893.
Local Numbers:
Ivorydata4 176

0207910166 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Kitchens -- Cleaning  Search this
Prize contests in advertising  Search this
Women  Search this
Genre/Form:
Print advertising
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref1732

The Widow LaRue. [Print advertising.] The Century Magazine

Advertiser:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (b&w, 24.5 x 16.5 cm.)
Container:
Box 2, Folder 3 (1892)
Type:
Archival materials
Print advertising
Date:
1892
Scope and Contents:
Caption: "Sixth Prize." Illustration: Woman hanging clothes on line.
Published September 1893.
Local Numbers:
Ivorydata4 177

0207910167 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Prize contests in advertising  Search this
Courtship  Search this
Men  Search this
Women  Search this
Genre/Form:
Print advertising
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref1733

Uncle Josh at the Play. [Print advertising. General circulation publications,]

Advertiser:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (b&w, 24.5 x 16 cm.)
Container:
Box 2, Folder 4 (1893)
Type:
Archival materials
Print advertising
Date:
1893
Scope and Contents:
Caption: "Tenth Prize." Man at theater.
Local Numbers:
Ivorydata4 202

0207910192 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Soap  Search this
Men in advertising  Search this
Theater  Search this
Prize contests in advertising  Search this
hands -- Care and hygiene  Search this
Genre/Form:
Print advertising
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref1758

The Housekeeper's Need. [Print advertising.] [General circulation publications]

Advertiser:
Procter & Gamble Company  Search this
Donor:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (b&wm, 24.5 x 17 cm.)
Container:
Box 2, Folder 4 (1893)
Type:
Archival materials
Print advertising
Poems
Date:
1893
Scope and Contents:
Poem under caption entitled: "Seventh Prize." Line illustration of a husband and wife at door of home. "Proprietary Articles" at top of page.
Local Numbers:
Ivorydata4 205

0207910195 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Wives  Search this
Husbands  Search this
Prize contests in advertising  Search this
Soap  Search this
Genre/Form:
Print advertising
Poems
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref1761

The Mower. [Print advertising, general circulation publications]

Topic:
Century illustrated monthly magazine
Advertiser:
Procter & Gamble Company  Search this
Donor:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (b&w, 25 x 16.5 cm.)
Container:
Box 2, Folder 4 (1893)
Type:
Archival materials
Print advertising
Poems
Date:
1893
Scope and Contents:
Poem under caption entitled "Ninth Prize." The Mower. Line illustration of young man holding a bucket in one hand and a bar of Ivory soap in the other; a scythe leans against a tree. "Proprietary Articles" heading.
Local Numbers:
Ivorydata4 206

0207910196 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Prize contests in advertising  Search this
Skin -- Care and hygiene  Search this
Face -- Care and hygiene  Search this
Soap  Search this
Genre/Form:
Print advertising
Poems
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref1762

Farmer Jones. [Print advertising.] General circulation publications

Creator:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (b&w, 21 x 14.5 cm.)
Container:
Box 2, Folder 4 (1893)
Type:
Archival materials
Print advertising
Date:
1893
Scope and Contents:
Caption: "Eighth Prize." Farmer Jones in wagon.
Published June 1893.
Local Numbers:
244351

Ivorydata4 208

0207910198 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Prize contests in advertising  Search this
Shopping  Search this
Men  Search this
Genre/Form:
Print advertising
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref1764

My Cut Glass. [Print advertising.] The Cosmopolitan

Creator:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (b&w, 24.5 x 16.5 cm.)
Container:
Box 2, Folder 4 (1893)
Type:
Archival materials
Print advertising
Date:
1893
Scope and Contents:
Caption: "Eleventh Prize." My Cut Glass Sparkles. Woman with cut glass collection.
Local Numbers:
244352

Ivorydata4 209

0207910199 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women  Search this
Prize contests in advertising  Search this
Cut glass -- Cleaning  Search this
Genre/Form:
Print advertising
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref1765

Choose. [Print advertising.] Harper's Bazaar. [?]

Creator:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (b&w, 23 x 15.5 cm.)
Container:
Box 2, Folder 4 (1893)
Type:
Archival materials
Print advertising
Date:
1893
Scope and Contents:
Caption: "Twelfth Prize." Choose. Woman writing at desk.
Local Numbers:
244353

Ivorydata4 210

0207910200 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women  Search this
Wives  Search this
Prize contests in advertising  Search this
Genre/Form:
Print advertising
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref1766

$1,000.00 in prizes for answers to TIGI BA CABO? [Print advertising.] New York newspapers

Creator:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (b&w, 26 x 19.5 cm.)
Container:
Box 4, Folder 14 (1926)
Type:
Archival materials
Print advertising
Date:
1926
Scope and Contents:
Caption: "{dollar}1,000.00 in prizes for answers to TIGI BA CABO?" Contest to define phrase.
Published December 1926.
Local Numbers:
244697

Ivorydata4 554

0207910544 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Prize contests in advertising  Search this
Genre/Form:
Print advertising
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref2108

Free 1936 De Luxe Plymouth and 1,000 gals. Super-Shell gas. [Print advertising.] Am.-Sunday Weekly (Pacific Coast

Creator:
Procter & Gamble Company  Search this
Names:
O'Neill's, The  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (b&w, 28.5 x 25.5 cm.)
Container:
Box 9, Folder 17 (1936)
Type:
Archival materials
Print advertising
Date:
1936
Scope and Contents:
Caption: "Free 1936 De Luxe Plymouth and 1,000 gals. Super-Shell gas". Illustration of car silhouettes.
Published Feb. 23, 1936. Brittle.
Local Numbers:
244786

Ivorydata4 643

0207910637 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Automobiles  Search this
Prize contests in advertising  Search this
Genre/Form:
Print advertising
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref2196

Free! {dollar} 100 a Month as long as you live! [Print advertising.] General Canadian publications

Creator:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (b&w, 35.5 x 27 cm.)
Container:
Box 9, Folder 32 (1941)
Type:
Archival materials
Print advertising
Date:
1941
Scope and Contents:
Caption: "Free! {dollar}100 a Month as long as you live!" Illustration of family in front of suburban house. Similar to 0207910686.tif.
Published Jan. & Feb. 1941. Similar to 0207910686.tif.
Local Numbers:
244824

Ivorydata4 681

0207910685 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Prize contests in advertising  Search this
Family  Search this
Genre/Form:
Print advertising
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref2233

Free! {dollar}100 a Month as long as you live! [Print advertising.] Hawaiian News

Creator:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (b&w, 34 x 25.5 cm.)
Container:
Box 9, Folder 32 (1941)
Type:
Archival materials
Print advertising
Date:
1941
Scope and Contents:
Caption: "Free! {dollar}100 a Month as long as you live!" Illustration of family in front of suburban house. Similar to 0207910685.tif.
Similar to 0207910685.tif.
Local Numbers:
244825

Ivorydata4 682

0207910686 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Family  Search this
Prize contests in advertising  Search this
Genre/Form:
Print advertising
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref2234

Meet "Miss Ivory" of 1948. [Print advertising.] Good Housekeeping

Creator:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (b&w, 28 x 20 cm.)
Container:
Box 5, Folder 22
Type:
Archival materials
Print advertising
Photographs
Date:
1947
Scope and Contents:
Caption: "Meet "Miss Ivory" of 1948". Large picture of brunette baby with yellow bow sitting in suds.
Published Sept. 1947 [?]. Glue stains.
Local Numbers:
244923

Ivorydata4 780

0207910784 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Skin -- Care and hygiene  Search this
Premiums (Retail trade)  Search this
Children  Search this
Prize contests in advertising  Search this
Complexion  Search this
Genre/Form:
Print advertising
Photographs -- Reproductions
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref2332

Come on Everybody! Ivory's Awarding {dollar}69,000.00 in Prizes! [Print advertising.] True Story [magazine]

Advertiser:
Procter & Gamble Company  Search this
Donor:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (color, 27.5 x 22 cm.)
Container:
Box 10, Folder 3
Type:
Archival materials
Cartoons (humorous images)
Print advertising
Comics
Photographs
Date:
1947
Scope and Contents:
Color advertisement with images, and text explaining contest prizes and rules. Contains a reproduction of a photograph of a baby in a bath and a cartoon of two women talking.
Published Oct. 1947.
Local Numbers:
Ivorydata4 854

0207910858 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Soap  Search this
Children in advertising  Search this
Prize contests in advertising  Search this
Women in advertising  Search this
Baths  Search this
Dishwashing  Search this
Genre/Form:
Cartoons (humorous images) -- 1930-1960
Print advertising
Comics
Photographs -- Reproductions
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref2406

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