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Fred/Alan MTV Network Advertising Collection

Creator:
Ha! Comedy Network.  Search this
Goodman, Alan  Search this
VH-1.  Search this
Nickelodeon.  Search this
Seibert, Fred  Search this
MTV Network.  Search this
Fred/Alan, Inc.  Search this
Extent:
4 Cubic feet (15 boxes)
Container:
Box 7
Box 8
Type:
Collection descriptions
Archival materials
Photographs
Tear sheets
Slides (photographs)
Date:
1981-1992
Summary:
Collection contains advertising and promotional materials primarily created by the Fred/Alan Advertising Agency, 1981-1992, for the MTV Network. Also advertising and promotional materials for Nickelodeon, Nick at Nite, VH-1 and Ha! Comedy Networks.
Scope and Contents:
The collection consists of advertising and promotional materials created by the Fred/Alan advertising agency between 1981 and 1992 for the MTV network, which includes Music Television, Nickelodeon, Nick at Nite, VH-1, and Ha! Comedy Network. Also included are advertising and promotional material for the Disney Channel, the Movie Channel, Showtime, Home Box Office and other Fred/Alan clients including Miller Beer, General Foods and Myers Rum. The materials demonstrate the intersection between American popular culture and advertising in several ways. First, because many of the advertisements were designed for trade publications of the cable television and advertising industries, they reveal some of the thinking behind the cable television industry's attempts to establish and stabilize its market during the 1980s, a decade which witnessed the emergence and spectacular rise of cable programming. Secondly, because MTV Networks began as a commercial proposition to attract a difficult-to-reach teenage audience and later, to capture the baby boom generation, the collection also provides evidence of the 1980s trend toward market segmentation. Finally, both in content and style, MTV Networks pioneered a new aesthetic which has had repercussions throughout American popular culture, and particularly in television programming and advertising.
Arrangement:
the collection is arranged into three series.

Series 1: Print Advertising and Promotional Material

Subseries 1.1: Music Television, 1981-1991

Subseries 1.2: Nickelodeon, 1988-1992

Subseries 1.3: Nick at Nite, 1987-1991

Subseries 1.4: Video Hits-1, 1987-1991

Subseries 1.5: Ha! Comedy Network, 1990-1991

Subseries 1.6: The Disney Channel, 1981

Subseries 1.7: The Movie Channel, 1982

Subseries 1.8: Fred/Alan and other clients, 1987-1989

Series 2: Videotaped Commercials

Series 3: Photographic Materials

Subseries 3.1: 2x2 color slides

Subseries 3.2: Still photos
Provenance:
Collection donated by Fred Seibert, President of the Fred/Alan advertising agency in New York City, February 15, 1992.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Music in advertising -- 1980-2000  Search this
Motion picture producers and directors  Search this
Marketing -- 1980-2000  Search this
Humor in advertising -- 1980-2000  Search this
Copywriters  Search this
advertising -- 1980-2000  Search this
Television advertising -- 1980-2000  Search this
Sex in advertising -- 1980-2000  Search this
Genre/Form:
Photographs -- 1980-2000
Tear sheets -- 1980-2000
Slides (photographs) -- 1980-2000
Citation:
Fred/Alan MTV Network Collection, 1981-1982, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0453
See more items in:
Fred/Alan MTV Network Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8c7fabd7b-e00e-4178-ad38-125fed9d3b49
EDAN-URL:
ead_collection:sova-nmah-ac-0453
Online Media:

The Campbell Soup Advertising Collection

Interviewee:
Murphy, W.B.  Search this
Norris, Alice  Search this
Norris, E. E.  Search this
Prior, Joseph  Search this
Meehan, Vincenta  Search this
Mercer, Richard  Search this
Meyers, Peter H.  Search this
Mulcahy, Paul  Search this
Welsh, Dick  Search this
White, Richard  Search this
Rindlaub, Jean  Search this
Rombach, Scott  Search this
Shaub, Harold  Search this
Weir, Chris  Search this
Coulson, Zoe  Search this
Gearon, Dan  Search this
Cronin, Betty  Search this
Conill, Alicia  Search this
Conlon, Robert  Search this
Conill, Rafael  Search this
Jordan, James  Search this
McNutt, James  Search this
McGovern, R. Gordon  Search this
Goerke, Donald E.  Search this
Holmes, Martha  Search this
Haber, Bernie  Search this
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Adams, Anthony  Search this
Baum, Herbert M.  Search this
Bergin, John F.  Search this
Bair, Dean  Search this
Interviewer:
Griffith, Barbara S., Dr.  Search this
Creator:
Archives Center, National Museum of American History  Search this
Campbell Soup Company  Search this
Names:
Batten, Barton, Durstine & Osborn, Inc  Search this
Connill Advertising  Search this
Extent:
12 Cubic feet (25 boxes)
Type:
Collection descriptions
Archival materials
Clippings
Audiotapes
Interviews
Commercials
Ephemera
Videotapes
Oral history
Tear sheets
Date:
1904-2015
bulk 1904-1989
Summary:
This collection is the result of a year-long study of Campbell's "Red and White" Soups advertising and marketing, supported in part by a grant from the Campbell Soup Company. Thirty-one oral history interviews were conducted by Dr. Barbara Griffith for the project, and a variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that provides documentation, in print and media, of the history and development of advertising for Campbell's Red and White Soups in the decades following World War II.
Scope and Contents:
This collection is the result of a year-long study of Campbell's "Red and White" Soups advertising and marketing campaigns. Oral histories conducted by Smithsonian Institution staff with individuals involved with the Campbell's Soup Corporation and its advertising campaigns form the core of the collection. Also included are clippings and background research files, abstracts of the oral history interviews, television and radio commercials, company publications, and promotional items and packaging.

A 2015 addition to the collection was born digital and consists of materials from the groundbreaking "Real Life Campaign" which featured inter-racial couples as well as a gay couple. These materials include storyboards, scripts, consumer feedback both postive and negative, focus group material, labels, commercials, supporting documentation on the development and implementation of the campaign. These materials are available in the Smithsonian Institution DIgital Asset Management System (DAMS).
Arrangement:
Collection is organized into nine series.

Series 1, Research Files, 1939-1989

Series 2, Interviewee Files, 1989-1990

Series 3, Oral Histories, 1989-1990

Series 4, Television Commercials, 1957-1990

Series 5, Radio Commercials, 1966-1975

Series 6, Print Advertisements, 1905-1989

Series 7, Promotional Items and Packaging, 1968-1991

Series 8, Company Publications, 1983-1988

Series 9, Real Life Campaign, 2015
Biographical / Historical:
The Campbell Soup Company's "Red and White" advertising campaigns are remarkable not only for their longevity, but for the consistency of the advertising message. Since 1898, when the red and white label was incorporated, the packaging and the message have changed only marginally. When Andy Warhol painted his pop art Campbell Soup cans in the early 1960s, he presented an immediately recognizable image with which all of America could identify.

Campbell's condensed soups, first marketed in 1897, have become a staple of the 20th century American household. The Joseph Campbell Preserve Company, a canning concern which grew out of an 1869 business partnership between a fruit merchant and an ice box manufacturer, was well established by the time Arthur Dorrance succeeded Joseph Campbell as president. When Dorrance's nephew, John T. Dorrance, a chemical engineer and organic chemist trained at MIT, developed a process for making condensed soup, the company was faced with the task of successfully marketing the revolutionary new convenience food. The soup won a gold medallion for excellence at the 1900 Paris Exposition, and the company incorporated the image on its labels and in its advertising.

In the developing consumer culture which began to grow during and after the industrial revolution, women were identified as the primary consumers of household goods and services. Homemakers have been the target of Campbell' s Red & White advertising since its inception, and this focus is reflected both in the content and the placement of the advertising. The identification of a predominately female consumer market was also influential in the creation of a widely recognized and long-lived symbol, the Campbell Kids, created in 1904 by Grace Gebbie Drayton. The Kids were meant to convey a sense of wholesomeness and physical well-being associated with eating Campbell Soups.

The advertising of the early teens and twenties most often consisted of black and white or two-color depictions of the can and the product, often accompanied by images of the rosy-cheeked Kids. A large portion of the ad was devoted to narrative description of the soups' healthful properties, suggesting that"Campbell Soups Give Vigor and Strength", "I Couldn't Keep House Without Campbell's Tomato Soup", and "If Every Woman Realized How Much Her Husband Likes Soup - She Would Serve It Everyday".

The advertising of the 1930s tended towards idealized illustrations of women and children; the Kids were less visible during the 1930s and 1940s, deemed too "chucklesome" for the Depression years, and too old-fashioned during World War II. Ad copy continued its appeal to women's sense of responsibility for the well-being of husbands and children, with slogans suggesting "It Takes a Bright and Sparkling Flavor to Attract Children", "When a Man Says It's Good, It's Good", and "Wouldn 't I Be Silly to make It Myself?"

Campbell broadened the scope of its advertising by sponsoring radio programming, beginning in 1931 with the "Hollywood Hotel" program on CBS. Later radio sponsorships included the George Burns and Gracie Allen show, "Campbell Playhouse", "Amos and Andy", the "Jack Carson Show", "Hildegarde", and "Edward R. Murrow with the News", among others . The jingle "M'm M'm Good" was first aired during the radio broadcasts of this period, and was reinforced in the print advertising. Beginning in 1950, Campbell began to sponsor television shows, continuing its focus on women and children as primary purchasers and consumers of suop. Most notable among these sponsorships were "The Donna Reed Show" and "Lassie" . Print ads of the 1950s featuring Johnny Carson, Donna Reed, and the cast of the Lassie Show helped to reinforce the Company's sponsorship of these popular shows.

In 1954, Campbell moved its $10 million dollar condensed soup account from Ward Wheelock Company, the Philadelphia firm which had handled the account since 1910, to Batten, Barton, Durstine & Osborn (BBDO) of New York. By 1966, BBDO account executives urged "selective but not major" use of the Kids and the slogan "M'm M'm Good", choosing instead to employ advertising that stressed health claims and fitness issues rather than the wholesome, comforting associations of hot soup. The Kids became more athletic and less rotund.

Reflecting changes in American social and family structures Campbell' s advertising, began to depict the working wife and the busy schedules of a family "on the go". A 1960 ad declares "Good Things Begin to Happen When Working Girls Have Soup and Crackers" or "Somethings Happened to Supper". In light of the women 's movement, which was gaining momentum during this period, Campbell advertising remained decidedly traditional. In the 1970s, "Give Me the Campbell Life" recognized women 's expanded roles as working mothers, but "They Always Eat Better When You Remember the Soup" and "Get Your Campbells Worth" reveal a more conservative pitch to homemakers responsibilities. Other societal changes are suggested in the advertising, for instance, the "Soup is Good Food" and "Health Insurance" campaigns of the 1980s reflected a new emphasis on health and fitness.

In 1981 the company transferred the soup account to another New York firm, Backer Spielvogel and Bates . The 1980s saw a renewed emphasis on network primetime, strategic radio advertising (where ads for hot soup are tagged to reports of rain or snow, or are aired just before the noon lunch hour), and regional marketing of specialized products or packaging designed to appeal to local tastes and changing nutritional standards. These new products have engendered some changes in Campbell' s time-honored red and white label to emphasize the "new and improved" characteristics of the products

In 2015, Campbells developed the "Real Life" campaign. This campaign was groundbreaking in many ways. The commercials portrayed not only inter-racial couples but also a gay couple, two fathers and their son. This campaign had a product tie in with the 2015 release of the new installment in the motion picture franchise, Star Wars. The campaign received commentary from the public both pro and con. Campbells continued the campaign without revising or pulling any of its commercials. While running in selected markets, the campaign made nationwide headlines and pointed up the continuing change in the make-up of the American family.
Provenance:
Paul N. Mulcahy, V.P. Marketing Services, Campbell Soup Company,1990. Made for the National Museum of American History, Smithsonian Institution by the Center for Advertising History, 1989-1990.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Broadcast advertising  Search this
advertising -- Food  Search this
Soups -- advertising  Search this
Advertising agencies  Search this
Advertising departments  Search this
Advertising campaigns  Search this
Sex role in advertising  Search this
Radio advertising  Search this
Women in advertising  Search this
Television advertising  Search this
Art directors  Search this
Advertising executives  Search this
Genre/Form:
Clippings
Audiotapes -- 1980-1990
Interviews -- 1980-1990
Commercials
Ephemera -- 20th century
Videotapes
Oral history
Tear sheets
Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0367
See more items in:
The Campbell Soup Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8b769193b-0861-4b41-89d1-8b6c8328534b
EDAN-URL:
ead_collection:sova-nmah-ac-0367
Online Media:

Slides

Collection Interviewee:
Murphy, W.B.  Search this
Norris, Alice  Search this
Norris, E. E.  Search this
Prior, Joseph  Search this
Meehan, Vincenta  Search this
Mercer, Richard  Search this
Meyers, Peter H.  Search this
Mulcahy, Paul  Search this
Welsh, Dick  Search this
White, Richard  Search this
Rindlaub, Jean  Search this
Rombach, Scott  Search this
Shaub, Harold  Search this
Weir, Chris  Search this
Coulson, Zoe  Search this
Gearon, Dan  Search this
Cronin, Betty  Search this
Conill, Alicia  Search this
Conlon, Robert  Search this
Conill, Rafael  Search this
Jordan, James  Search this
McNutt, James  Search this
McGovern, R. Gordon  Search this
Goerke, Donald E.  Search this
Holmes, Martha  Search this
Haber, Bernie  Search this
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Adams, Anthony  Search this
Baum, Herbert M.  Search this
Bergin, John F.  Search this
Bair, Dean  Search this
Collection Interviewer:
Griffith, Barbara S., Dr.  Search this
Collection Creator:
Archives Center, National Museum of American History  Search this
Campbell Soup Company  Search this
Container:
Box 24
Type:
Archival materials
Date:
1905-1980
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0367, Subseries 6.1
See more items in:
The Campbell Soup Advertising Collection
The Campbell Soup Advertising Collection / Series 6: Print Advertisements
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8e8fa5484-8f8b-48c6-b006-38ca9ca675a9
EDAN-URL:
ead_component:sova-nmah-ac-0367-ref134

Proofsheets

Collection Interviewee:
Murphy, W.B.  Search this
Norris, Alice  Search this
Norris, E. E.  Search this
Prior, Joseph  Search this
Meehan, Vincenta  Search this
Mercer, Richard  Search this
Meyers, Peter H.  Search this
Mulcahy, Paul  Search this
Welsh, Dick  Search this
White, Richard  Search this
Rindlaub, Jean  Search this
Rombach, Scott  Search this
Shaub, Harold  Search this
Weir, Chris  Search this
Coulson, Zoe  Search this
Gearon, Dan  Search this
Cronin, Betty  Search this
Conill, Alicia  Search this
Conlon, Robert  Search this
Conill, Rafael  Search this
Jordan, James  Search this
McNutt, James  Search this
McGovern, R. Gordon  Search this
Goerke, Donald E.  Search this
Holmes, Martha  Search this
Haber, Bernie  Search this
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Adams, Anthony  Search this
Baum, Herbert M.  Search this
Bergin, John F.  Search this
Bair, Dean  Search this
Collection Interviewer:
Griffith, Barbara S., Dr.  Search this
Collection Creator:
Archives Center, National Museum of American History  Search this
Campbell Soup Company  Search this
Container:
Box 24
Type:
Archival materials
Date:
1981-1989
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0367, Subseries 6.2
See more items in:
The Campbell Soup Advertising Collection
The Campbell Soup Advertising Collection / Series 6: Print Advertisements
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep88c433317-5ba9-4ccc-80ee-8c60eb00e562
EDAN-URL:
ead_component:sova-nmah-ac-0367-ref135

Print Advertisements

Collection Interviewee:
Murphy, W.B.  Search this
Norris, Alice  Search this
Norris, E. E.  Search this
Prior, Joseph  Search this
Meehan, Vincenta  Search this
Mercer, Richard  Search this
Meyers, Peter H.  Search this
Mulcahy, Paul  Search this
Welsh, Dick  Search this
White, Richard  Search this
Rindlaub, Jean  Search this
Rombach, Scott  Search this
Shaub, Harold  Search this
Weir, Chris  Search this
Coulson, Zoe  Search this
Gearon, Dan  Search this
Cronin, Betty  Search this
Conill, Alicia  Search this
Conlon, Robert  Search this
Conill, Rafael  Search this
Jordan, James  Search this
McNutt, James  Search this
McGovern, R. Gordon  Search this
Goerke, Donald E.  Search this
Holmes, Martha  Search this
Haber, Bernie  Search this
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Adams, Anthony  Search this
Baum, Herbert M.  Search this
Bergin, John F.  Search this
Bair, Dean  Search this
Collection Interviewer:
Griffith, Barbara S., Dr.  Search this
Collection Creator:
Archives Center, National Museum of American History  Search this
Campbell Soup Company  Search this
Type:
Archival materials
Date:
1905-1989
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0367, Series 6
See more items in:
The Campbell Soup Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep82e7e0a18-5179-4d66-8cd6-e3ce5b07a219
EDAN-URL:
ead_component:sova-nmah-ac-0367-ref16

The "Pepsi Generation" Oral History and Documentation Collection

Topic:
Pepsi-Cola World
Pepsi-Cola (soft drink)
Creator:
Ellsworth, Scott, Dr.  Search this
Archives Center, National Museum of American History  Search this
Extent:
7.7 Cubic feet (32 boxes)
Type:
Collection descriptions
Archival materials
Audiocassettes
Commercials
Interviews
Oral history
Videotapes
Date:
1938-1986
Summary:
The Pepsi Generation Collection is the result of an oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.
Scope and Contents:
At the core of the "Pepsi Generation" Oral History and Documention Collection are oral history interviews with individuals involved with Pepsi-Cola and its advertising campaigns. In addition to the oral histories there are research files which include an almost complete run of Pepsi-Cola World, interview abstracts, print advertising, and television commercials from Pepsi's best-known advertising campaigns.
Arrangement:
The collection is arranged into five series

Series 1: Research Files, 1943-1985

Series 2: Interviewee Files, 1984-1985

Series 3: Oral History Interviews, 1984-1985

Subseries 3.1: Reference Copies, 1984-1985

Subseries 3.2: Master Tapes,1984-1985

Subseries 3.3: Original Tapes, 1984-1985

Series 4: Pepsi-Cola Video, 1946-1988

Subseries 4.1: Reference videos

Subseries 4.2: Master Copies

Series 5: Pepsi Cola Audio, circa 1970, undated
Biographical / Historical:
In 1983, as part of the 20th anniversary of the "Pepsi Generation" advertising campaign, Pepsi-Cola donated to the Archives Center approximately 200 advertising and promotional items (see collection AC0092). The Archives Center accepted these items and proposed an oral history project to document the "Pepsi Generation" story.

The Archives Center embarked upon this project in the spring of 1983. A professional oral historian, Dr. Scott Ellsworth, conducted twenty-nine interviews during 1984 and 1985 with twenty-six people involved in Pepsi advertising, including bottlers, advertising executives, producers, directors, a songwriter, a performer, a publisher, the president of Pepsi, the chairman of the board, and two former Pepsi presidents.

The interviews focus primarily on the "Come Alive, You're In The Pepsi Generation" advertising campaign, Pepsi's adoption of youth-oriented advertising, campaign execution, television commercial production, background of the idea for the "Think Young" campaign, and the company's response to the "Pepsi Generation"campaign.

The Pepsi Generation Collection is the result of this oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.
Related Materials:
Materials in the Archives Center

Warshaw Collection of Business Americana, Beverages

N.W. Ayer Advertising Agency Records

Pepsi-Cola Advertising Collection
Provenance:
Collection donated by Pepsi-Cola Company through Rebecca Madiera in 1983. Interviews made for the Smithsonian Institution in 1984 and 1985.
Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising agencies  Search this
Ambiguity in advertising  Search this
Marketing  Search this
Music in advertising  Search this
Prize contests in advertising  Search this
Broadcast advertising  Search this
advertising -- Beverages -- 1930-1990  Search this
Advertising writing  Search this
Television advertising  Search this
Product demonstrations  Search this
Youth-oriented advertising  Search this
Slogans  Search this
Genre/Form:
Audiocassettes
Commercials
Interviews -- 1980-2000
Oral history
Videotapes
Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0111
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8642412ae-81a3-4bd2-8080-c1a3ce4f732f
EDAN-URL:
ead_collection:sova-nmah-ac-0111
Online Media:

Archives Center Business Americana Collection

Creator:
Archives Center, National Museum of American History  Search this
Ravnitzky, Michael  Search this
Extent:
29 Cubic feet (55 boxes)
Type:
Collection descriptions
Archival materials
Advertisements
Calendars
Business ephemera
Ephemera
Advertising cards
Trade catalogs
Print advertising
Commercial imagery
Photographs
Letterheads
Maps
Place:
Europe
Puerto Rico
Date:
circa 1900-present
Summary:
This collection contains a variety of business ephemera similar to that found in the Warshaw Collection of Business Americana. The material in the Business Americana Collection is newly acquired ephemera received from many sources including curatorial units, the public, and Smithsonian Institution staff.
Scope and Contents:
An artificial collection of material organized with the same subject headings as the Warshaw Collection, i.e., generally by product type. Additional subject headings will be added as needed. New material, much of it from the second half of the twentieth century, is added regularly to this collection. This collection is sometimes informally called "Warshaw Junior" by the staff and researchers.
Arrangement:
This collection is arranged by subject categories.
Biographical / Historical:
This collection contains miscellaneous business ephemera. The material is similar to that found in the Warshaw Collection of Business Americana, but no new material is incorporated into the Warshaw Collection. The material in the Archives Center Business Americana Collection is newly acquired ephemera received from many sources, including curatorial units, the public, and Smithsonian staff.
Related Materials:
Materials in the Archives Center

Warshaw Collection of Business Americana (AC0060)

Lesbian, Gay, Bisexual, Transgender Collection (AC1146)

Cincinnati Boss Company Records, 1900-1990 (AC0741)
Provenance:
This collection was compiled by the Archives Center from many sources including curatorial units, the public, and Smithsonian Institution staff.
Restrictions:
Collection is open for research.
Rights:
Possible copyright and/or trademark restrictions on material in collection. Consult repository.
Topic:
Aged -- Care  Search this
Buildings -- Maintenance  Search this
Alternative medicine  Search this
Franchises (Retail trade)  Search this
Freight and freightage  Search this
Abrasives industry  Search this
Disabilities  Search this
Easter  Search this
Ecology  Search this
Storage and moving trade  Search this
Vegetarianism  Search this
Weight loss  Search this
Computers  Search this
Credit  Search this
Children's clothing  Search this
People with disabilities  Search this
Mental health  Search this
Parades  Search this
Internet  Search this
Interior decoration  Search this
Halloween  Search this
Genre/Form:
Advertisements -- 20th century
Advertisements
Calendars
Business ephemera
Ephemera
Advertising cards
Trade catalogs
Print advertising
Commercial imagery
Photographs -- 20th century
Letterheads
Maps -- 20th century
Citation:
Archives Center Business Americana Collection, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0404
See more items in:
Archives Center Business Americana Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep809addfd6-47f7-460a-a41c-118347559a08
EDAN-URL:
ead_collection:sova-nmah-ac-0404
Online Media:

Archives Center Shopping Bag Collection

Creator:
Archives Center, National Museum of American History  Search this
Extent:
4 Cubic feet (9 boxes)
Type:
Collection descriptions
Archival materials
Trademarks
Shopping bags
Date:
circa 1980-2004
Summary:
Shopping bags from a variety of businesses, including department stores, museums, book stores, libraries, hotels, banks, and specialty shops. Additional material will be added to this collection periodically.
Scope and Contents note:
Collection represents department stores, book stores, antique stores, banks, libraries, museums, art institutes, toy stores, and hotels and were gathered from a variety of sources to create a wide regional selection. The research value of these bags is as forms of advertising and promotion. The shopping bages present a view of how businesses choose to represent themselves.

The shopping bags are arranged in alphabetical order by name of business since they were collected to relate to advertising more so than their relationship to art or graphic design. Researchers interested in a particular type of art style or technique or one artist should consult the shopping bag collection at the Cooper Hewitt Museum where they are collected as art forms.
Biographical / Historical:
Many businesses use shopping bags as a less expensive form of advertising and promotion rather than print advertisements or television commercials. The shopping bags illustrate the creative aspects of the businesses and convey a brand message. These bags are made of a variety of materials including cloth, heavy paper, and plastic. In addition, retail stores, restaurants, book stores, museums, libraries, coffee houses, grocery stores, and social groups create shopping bags with the hope that the consumer will reuse it.
Related Materials:
Archives Center National Museum of American History

Beverly Partridge Shopping Bag Collection (AC0493)

Larry Zim World's Fair Collection (AC0519)

Virginia "Jimmie" Booth collection (AC0729)

Cooper Hewitt Museum

Drawings, Prints, and Graphic Design Collection
Provenance:
Immediate source of acquisition unknown.
Restrictions:
Collection open for research.
Rights:
Fees for commercial reproduction. However, there are copyright and trademark restrictions.
Topic:
advertising -- Business ephemera  Search this
Libraries and museums  Search this
Department stores  Search this
Museums  Search this
Taverns (Inns)  Search this
Genre/Form:
Trademarks
Shopping bags
Citation:
Archives Center Shopping Bag Collection, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0570
See more items in:
Archives Center Shopping Bag Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep828ea74d1-619a-493c-bb66-054b7c9cb322
EDAN-URL:
ead_collection:sova-nmah-ac-0570

The Federal Express Advertising History Collection

Interviewer:
Ellsworth, Scott, Dr.  Search this
Creator:
Smithsonian Institution  Search this
Fallon McElligott Advertising Agency  Search this
Federal Express Corporation  Search this
Names:
Ally & Gargano, Inc.  Search this
Collector:
Archives Center, National Museum of American History  Search this
Interviewee:
Ally, Carl  Search this
Altenburg, Nancy  Search this
Burnham, Patrick  Search this
Frazier, Sharon  Search this
Gargano, Amil  Search this
Kelly, Patrick  Search this
Miller, William B.  Search this
Moschitta, John (actor)  Search this
Oliver, Tom  Search this
Presley, Carol  Search this
Sedelmaier, Joe (filmmaker)  Search this
Smith, Fred  Search this
Tesch, Mike  Search this
Williams, Carl  Search this
Extent:
6.6 Cubic feet (20 boxes)
Container:
Map-folder 5
Type:
Collection descriptions
Archival materials
Interviews
Oral history
Commercials
Videotapes
Clippings
Storyboards
Posters
Audiocassettes
Abstracts
Advertisements
Audiotapes
Place:
Memphis (Tenn.)
Minneapolis (Minn.)
Chicago (Ill.)
Hollywood (Los Angeles, Calif.)
Date:
1972-1989
Summary:
Created in 1971, the Federal Express Corporation, an overnight air freight delivery system was an innovative company known for its memorable advertising campaigns. The core of the Federal Express Advertising History Collection is a series of interviews conducted in 1988 by Dr. Scott Ellsworth. Twenty-five individuals associated with Federal Express advertising were interviewed about the company and its award-winning advertising.
Scope and Contents:
The Federal Express Advertising Collection documents the dvelopment of the overnight air freight delivery company with particular emphasis on the innovative advertising campaigns used to introduce and promote the company's services. The oral histories with individuals associated with both Federal Express Corporation and the advertising agencies form the core of the collection. Abstracts that provide biographical information and summaries of the interviews supplement the oral histories. Research files and company publications provide background information. Television commercials and print advertising contain examples, particularly illustrating the campaigns discussed in the interviews.
Arrangement:
The collection is arranged into eight series.

Series 1, Research Files, 1972-1988

Subseries 1.1, Federal Express Clippings Files

Subseries 1.2, Federal Express Research Reports

Subseries 1.3, Research Files

Series 2, Interviewee Files, 1988

Series 3, Oral History Interviews, 1988

Subseries 3.1, Original Interviews

Subseries 3.2, Researcher Copies

Subseries 3.3, Masters

Series 4, Television Advertising, 1973-1989

Subseries 4.1, Television Commercials

Subseries 4.2, Storyboards

Subseries 4.3, Slides and Photographs

Series 5, Print Advertising, 1972-1988

Subseries 5.1, Federal Express Print Advertising

Subseries 5.2, Federal Express Mechanicals

Subseries 5.3, Slides of Mechanicals and International Marketing

Subseries 5.4, Federal Express Posters

Subseries 5.5, Print Reference Materials

Series 6, Public Relations Materials, 1973-1988

Series 7, Company Publications, 1973-1988

Series 8, Miscellaneous, Undated
Biographical / Historical:
In 1971, Fred Smith of Memphis, Tennessee created the Federal Express Corporation, an overnight air freight delivery system. He based his idea for a new approach to the air freight delivery service on the "hub and spoke system." According to Smith's innovative model, a fleet of airplanes would fly packages from cities across the nation each evening to a central "hub" in Memphis, where the parcels would be unloaded, sorted, and re-loaded onto other planes for travel to their final destinations. Smith's objective was two-fold: to expedite delivery of the parcels and to ensure their security in the process.

In 1977, Congress passed the Air Cargo Deregulation Act. This enabled Federal Express to fly much larger planes and to expand its business without substantial capital investment. During its first decade of existence, the corporation achieved remarkable success, enjoying its first billion-dollar revenue in 1981.

Federal Express originally employed two advertising agencies: Ally & Gargano, Inc. of New York City (1974-1987) and Fallon McElligott of Minneapolis (1987 - 1994). In its early years, Federal Express was attracted to Ally & Gargano due to the agency's small size and its entrepreneurial spirit. Fred Smith believed these traits would foster the creativity necessary for original and effective advertising to introduce Federal Express. It was the responsibility of the agency to convince customers not only to abandon such incumbants in the industry as Emery, United Parcel Service and the U.S. Postal Service, but also to trust Federal Express, a newcomer.

Ally & Gargano targeted the professional community and the general public through print advertisements and television commercials. Especially in the latter medium, the agency used humor as its primary marketing technique, emphasizing competitors' "slowness" and "unreliability." In 1981, the agency launched a series of widely acclaimed ads with John Moschitta as the "Fast Talking Man." The slogan "When it absolutely, positively has to be there overnight" seen at the close of most commercials served as a practical reminder of Federal Express' function.

Federal Express moved its account from Ally & Gargano to Fallon McElligott in 1987. Fallon McElligott's first television campaign used the phrase "It's more than just a package -- it's your business" and depicted scenes of different work environments. The campaign stressed the seriousness with which Federal Express handled its customers' parcels. In 1988, Federal Express was a sponsor of the Winter Olympics.
Related Materials:
Materials in the Archives Center

Ally and Gargano, Inc. Print Advertisements (AC0938)
Provenance:
Made by the Smithsonian Institution and donated by the Federal Express Corporation, 1988.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Television advertising  Search this
Advertising campaigns  Search this
advertising -- History  Search this
Broadcast advertising  Search this
Service industries  Search this
Overnight delivery service  Search this
Aeronautics, Commercial -- Freight  Search this
Business -- History  Search this
Genre/Form:
Interviews -- 1970-1990
Oral history
Commercials
Videotapes
Clippings
Storyboards
Posters
Audiocassettes
Abstracts
Advertisements
Audiotapes
Citation:
The Federal Express Advertising History Collection, 1972-1989, Archives Center, National Museum of American History, Smiithsonian Institution.
Identifier:
NMAH.AC.0306
See more items in:
The Federal Express Advertising History Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep86973c74c-876d-4304-bf50-71019342f829
EDAN-URL:
ead_collection:sova-nmah-ac-0306

Alka-Seltzer Documentation and Oral History Project

Creator:
Archives Center, National Museum of American History  Search this
Doyle Dane Bernbach.  Search this
Jack Tinker & Associates.  Search this
Manufacturer:
Alka-Seltzer  Search this
Names:
Miles Laboratories, Inc.  Search this
Miles, Franklin, Dr.  Search this
Interviewee:
Beals, Richard  Search this
Case, Eugene  Search this
Chaplin, Charles  Search this
Lawrence, Mary Wells  Search this
Interviewer:
Griffith, Barbara S., Dr.  Search this
Extent:
7 Cubic feet (17 boxes)
Type:
Collection descriptions
Archival materials
Videotapes
Audiocassettes
Publications
Commercials
Motion pictures (visual works)
Audiotapes
Business records
Place:
Elkhart (Ind.) -- 1950-1990
Date:
1953-1987
Summary:
The Alka-Seltzer Oral History and Documentation Project is a result of a one year effort supported, in part, by Miles Laboratories, Incorporated. Twenty-four oral history interviews and a variety of related materials were gathered to document Alka- Seltzer advertising, primarily from the mid-1950s to the 1980s. The project covers "Speedy" Alka-Seltzer, "Oh what a relief it is," "The Blahs," "Alka Seltzer on the rocks," and "I can't believe I ate the whole thing" campaigns
Scope and Contents:
Oral histories with individuals associated with Alka-Seltzer and its advertising campaigns are at the core of the Alka-Seltzer Documenation and Oral History Project. Conducted by Smithsonian Institution staff, the oral histories primarily examine Alka-Seltzer's innovative and memorable print and television commercials. Abstracts exist for each interview.The collection also includes background information, archival materials from Miles Laboratories, Inc., television commercials, storyboards, and company publications.
Arrangement:
The collection is arranged in 8 series.

Series 1: Research Files, circa 1930-1986

Series 2: Interviewee Files, 1986-1987

Series 3: Oral Histories, 1986-1987

Subseries 3.1: Original Interviews

Subseries 3.2: Reference Cassettes

Subseries 3.3: Master Audio Tapes

Series 4: Miles Archives Materials, 1931-1980

Subseries 4.1: Marketing Research and Sales Data

Subseries 4.2: Alka-Seltzer Storyboards and History (Photocopies)

Subseries 4:3: Miles Advertising History and Oral History Program(photocopies)

Series 5: Company Publications, 1960-1986

Series 6: Photographs, circa 1950-1985

Series 7: Alka-Seltzer Posters, 1967-1986

Series 8: Audiovisual Materials

Subseries 8.1: Original Masters

Subseries 8.2: Reference Videos
Biographical / Historical:
The Alka-Seltzer Oral History and Documentation Project is a result of a one year effort supported, in part, by Miles Laboratories, Incorporated Twenty-four oral history interviews and a variety of related materials were gathered to document Alka- Seltzer advertising, primarily from the mid-1950s to the 1980s. The project covers "Speedy" Alka-Seltzer, "Oh what a relief it is," "The Blahs," "Alka Seltzer on the rocks," and "I can't believe I ate the whole thing" campaigns.

Miles Laboratories, Incorporated, the maker of Alka-Seltzer, and Wade Advertising of Chicago established a light-hearted advertising approach with the iconic puppet "Speedy", which had a tablet for a body and a smaller one for a hat. Speedy came to life through stop motion animation, a technique in which each of the puppet's movements was captured on a separate frame of film. The voice of Richard Beals made "Speedy" a distinctive character.

"Speedy" was a mainstay of Alka Seltzer advertising until 1964, when Miles,Incorporated took the account to Jack Tinker & Partners in New York. The agency's work for Alka-Seltzer embodied what came to be called advertising's "creative revolution," replacing the "talking heads" and "hard sell" of earlier advertising with humor, wit, and engaging storylines, even within the limits of a 30 second television spot. In 1969, the Alka Seltzer account went to Doyle, Dane, Bernbach, an agency which changed the look of print advertising during the early years of the "creative revolution." In 1970, Alka-Seltzer moved agencies to Wells, Rich, Greene, where the product's advertising came under the direction of Mary Wells Lawrence. Ms. Lawrence had worked on the Alka Seltzer account while at Tinker and continued Alka Seltzer's reputation for innovative and captivating work. In 1984 they shifted to McCann Erickson.
Provenance:
Collection donated by Miles Laboratories in 1988 and created by the Smithsonian Institution in 1986 and 1987.
Restrictions:
Researchers may use reference copies only. The interview with Charles Chaplin is restricted and may not be copied or quoted until his death.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising -- History -- 1950-1990  Search this
Pharmaceutical industry -- 1950-1990  Search this
Television advertising  Search this
Medicine  Search this
Broadcast advertising  Search this
Business -- History  Search this
Genre/Form:
Videotapes
Audiocassettes
Publications -- Business
Commercials
Motion pictures (visual works) -- 20th century
Audiotapes -- 1950-2000
Business records -- 1950-2000
Citation:
Alka-Seltzer Oral History and Documentation Project, 1953-1987, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0184
See more items in:
Alka-Seltzer Documentation and Oral History Project
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8e8d1c49b-5195-455a-8b65-8d475f101290
EDAN-URL:
ead_collection:sova-nmah-ac-0184
Online Media:

Warshaw Collection of Business Americana Subject Categories: Railroads

Creator:
Warshaw, Isadore, 1900-1969  Search this
Extent:
60.54 Cubic feet (consisting of 131 boxes, 13 folders, 17 oversize folders, 20 map case folders, 2 flat boxes (1 full, 1 partial), plus digital images of some collection material.)
Type:
Collection descriptions
Archival materials
Business ephemera
Ephemera
Date:
1832-1977
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Railroads forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
Railroad materials comprise the largest subject category in the Warshaw Collection. These materials document a major industry and important transportation system that was instrumental in the western expansion of the United States. Railroads opened the way for the development of many other industries including mining, farming and manufacturing. The earliest materials document railroad lines operating on the east coast of the United States in the 1830s. The United States did not have the technical and manufacturing capabilities of some of the European nations. Cheaper land for railroad right of way and a government policy that guaranteed loans and provided grants to railroad companies based on the amount of track laid, however, encouraged rapid growth. Railroad companies in turn would sell land to settlers. Materials in this collection include the advertisements created to lure settlers west by promising this cheap and abundant land. The railroads were instrumental in transporting goods from the farm belt to the east coast and to Europe thus making the country a major trading post. Railroads also expedited the movement of troops during the Civil War which was the first war to employ the rails. Later in the century the growth of the far west is facilitated by passenger trains linking east and west. As the rail network became more efficient and capable of transporting raw materials, the United States became a world leader in coal and pig iron production. Evidence of the transporting of goods is found among these materials. The affluence of the late nineteenth century is reflected in the amount of materials in the collection that promoted luxury travel by rail. The rise of great railroad fortunes such as those of Vanderbilt, Harriman and Gould soon followed industry growth, as did scandal and corruption which in turn was followed by government regulation in the form of the Interstate Commerce Act and railroad legislation during Theodore Roosevelt's administration.

The twentieth century witnessed great efficiencies in locomotive car and track design and large increases in freight ton mileage as is reflected in the materials. There was, however, failure or downsizing of many railroad lines. Total passenger mileage declined over the years due to competition from other forms of transportation, the rise of the labor movement, increasing government control, a reduction in profits and the

The material consists primarily of correspondence, reports, patent records, pass books, resort guides, timetables, maps, periodicals, articles, printed advertisements, tickets, photographs, postcards and images from railroad companies. There is also a substantial amount of material from manufacturers and dealers of railroad equipment and supplies and from railroad organizations. Reference materials including articles and periodicals are also included among the materials. The materials are divided into six series.

Railroad Companies forms the largest amount of material in this category. This series is divided into two subseries. Subseries one is American railroad companies and subseries two is foreign companies.

American Companies document transportation service throughout the United States by the railroad lines including Albany and Susquehanna Railroad Company, Northern Railroad Corporation, Concord and Claremont, Contoocook River Railroad, Illinois Central Railroad, New York Central Railroad Company, Baltimore and Ohio Railroad, Sullivan, Central Vermont, Philadelphia and Reading Rail Road Company, Providence and Worcester Railroad Company, Pennsylvania Rail Road Company, Southern Pacific, Vermont Central Railroad Corporation and Union Pacific Railroad. There is a substantial amount of material from each company. The materials are arranged in alphabetical order by the name of the company or railroad line (s).

Foreign Companies includes companies servicing countries outside of the United States. Countries include Canada, England, France, India, Ireland, Scotland, Mexico and Switzerland. The materials are arranged in alphabetical order by the name of the company or railroad line (s).

Manufacturers and Distributors of Railroad Cars, Equipment and Supplies includes scattered correspondence on letterhead stationery, printed advertisements, patents, catalogues, bills and receipts. Many of the companies produced cars for the railroad companies but also supplied equipment and parts. The materials are arranged in alphabetical order by the name of the company.

Organizations, Associations and Clubs includes material from groups that represented the interests of railroad companies, employees and tradesmen. Organizations include American Association of General Passenger and Ticket Agents, American Association of Passenger Traffic Officers, American Association for Railroad and Locomotive History, American Electric Railway Association, American Electric Railway Manufacturers Association, American Electric Railway Transportation and Traffic Association, American Iron and Steel Association, American Railway Association, American Railway Bureau, American Railway Master Mechanics Association, American Street and Interurban Railway Accountants Association, Association of American Railroads, Association of General Freight Agents of New England, Association of Railway Executives, Brotherhood of Locomotive Firemen- Brotherhood of Locomotive Engineers, Brotherhood Railroad Signalmen of America, Brotherhood of Railroad Trainmen, Convention of Railroad Commissioners, Eastern Railroad Association, International Brotherhood of Locomotive Engineers, Master Car Builders' Association, National Association of General Passenger and Ticket Agents, National Council of Traveling Salesmen's Association of America, New England Association of Railroad Superintendents, New England Association of Superintendents of Steam Railways, New England General Ticket and Passenger Agents Association, New England Railroad Club, New England Railway Car Accounting Association, New England Summer Resort Association, North-Western, Railroadmen, Railroadians of America, Railway Business Association, Railway Car Accountants' Association, Railway Clearing House Association, Railway Club of Pittsburgh, Railway Educational Association, Railway Officials of America, Railway Storekeeping Association, Railway and Supplymen's Mutual Catalog Company, South-Western Passenger Association, South-Western Railway Association, Street Railway Association, Terminal Railroad Association of Saint Louis, Train Central Corporation of America, Transcontinental Association, United American Mechanics, United States Railroad Administration, Western Association of General Passenger and Ticket Agents, Western Land Association of Minnesota, Western Railroad Association, Western Railways' Committee on Public Relations, Western States Passenger Association and the Yard Master's Mutual Benefit Association.

Images includes unidentified photographs, postcards, lithographs and sketches of locomotive cars, bridges, tunnels, accidents, collisions, depot stations, equipment, freight and shipping alternatives, Hancock Junction, horse-drawn railroads, memorials featuring trains, menus, tracks, employees working with trains, trademarks, cartoons, caricatures, illustrations from children's books, West Point and the second locomotive built in the United States. The materials that can be identified to a railroad company or line are found in series one. Most of the material are undated and is arranged in alphabetical order by subject.

General Files includes audit reports, Windsor Vermont Convention, income and expense accounts, mortgage bonds, bond offerings, export and import documents, financial records and stock lists, Florence and Keyport Company charter, Interstate Commerce Commission, legal records from states such as Connecticut, District of Columbia, Maine, Maryland, Massachusetts, New Hampshire, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, United States and Vermont patent records, Philadelphia Company balance sheets, Railroad Administration, Rand's Rating Agency, taxation documents, Thompson and Bachedler track and switch specifications, pass, time sheets, freight documents, maps, destination literature, tours, ticket sales, passenger rate sheets, checks, receipts and invoices, tickets, guides, maps, timetables, transportation of freight documents, pass books, passenger proportions, freight rates, free pass policy of numerous railroad companies, freight rates, freight transportation documents for Empire Line Great Western, Great Central, Bitner's Despatch Line, Merchant's Despatch line, National Despatch line, and various companies, time sheets, transportation of freight documents, maps and destination literature, maps and destination literature, map of Great Britain, Dinsmore, map of the United States and Canada Railways, fares and schedules, official documents, special trip offers, tariffs for passengers, freight and grain, tariffs for livestock and merchandise, passenger rate sheets, Walker's Railway tables, baggage checks, checks, receipts and invoices, ticket sales, Dover, ticket agents, tickets,

Publications includes articles, reports, clippings, histories, fiction, periodicals for the railroad trade and general periodicals. The series is divided into three subseries: Subseries 1, Articles, Reports, Clippings, Histories, and Fiction; Subseries 2, Periodicals for the Railroad Trade; Subseries 3, General Periodicals.
Materials in the Archives Center:
Archives Center Collection of Business Americana (AC0404)
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.

Missing Title

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material
Provenance:
Railroads is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Genre/Form:
Business ephemera
Ephemera
Citation:
Warshaw Collection of Business Americana Subject Categories: Railroads, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0060.S01.01.Railroads
See more items in:
Warshaw Collection of Business Americana Subject Categories: Railroads
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep860f3e0d4-3fed-46ba-9679-02db5f1c18cc
EDAN-URL:
ead_collection:sova-nmah-ac-0060-s01-01-railroads
Online Media:

Bass and Gilbert General Express Guide and Railroad Manual Printed advertisement

Series Creator:
Warshaw, Isadore, 1900-1969  Search this
Container:
Box 117, Folder 7
Type:
Archival materials
Date:
1871
Series Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series Citation:
Warshaw Collection of Business Americana Subject Categories: Railroads, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Warshaw Collection of Business Americana Subject Categories: Railroads
Warshaw Collection of Business Americana Subject Categories: Railroads / 6: Publications / 6.1: Guides
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep823b162dd-fe90-4129-a531-f1a83cecfaec
EDAN-URL:
ead_component:sova-nmah-ac-0060-s01-01-railroads-ref3944

Warshaw Collection of Business Americana Subject Categories: Horses

Creator:
Warshaw, Isadore, 1900-1969  Search this
Extent:
3.92 Cubic feet (consisting of 8 boxes, 1 folder, 12 oversize folders, 3 map case folders.)
Type:
Collection descriptions
Archival materials
Business ephemera
Business letters
Reports
Business records
Receipts
Sales letters
Auction catalogs
Catalogues
Advertising
Commercial catalogs
Advertising cards
Trade catalogs
Publications
Print advertising
Sales records
Correspondence
Manufacturers' catalogs
Manuals
Advertising fliers
Exhibition catalogs
Periodicals
Catalogs
Printed ephemera
Illustrations
Ephemera
Mail order catalogs
Sales catalogs
Legal documents
Commercial correspondence
Photographic prints
Invoices
Trade literature
Trade cards
Business cards
Advertising mail
Date:
1788-1955
bulk 1830-1930
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Horses forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
Horses covers goods and services for the procurement and maintenance of horses. Riding academies, racing, and breeding are represented. Some resources specifically target health care issues. Images are mostly illustrations with a few photographs. A few general interest pieces are present, but virtually nothing in the way of in-depth research or study. The bulk of the material is catalogues. The Pedigree folders contain some handwritten records, however, the origin/farm name is not readily apparent. A small amount of material is present regarding Warshaw's development of this category and sale of a poster to help generate income.

No extensive runs or complete records exist for any single company, brand, and no particular depth is present for any singular subtopic though some publications may provide general and historical overviews of a person, company, or facet of industry.
Arrangement:
Horses is arranged in three subseries.

Business Records and Marketing Material

Genre

Subject
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.

Missing Title

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material
Provenance:
Horses is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Stables  Search this
Horses -- 1910-1920  Search this
Horse-drawn vehicles  Search this
Horses  Search this
Sales promotion  Search this
Consumer goods -- Catalogs  Search this
Horseshoeing  Search this
Horses -- 1940-1950  Search this
Horses -- Breeding  Search this
Horses -- Logos (Symbols)  Search this
Horsemen and horsewomen  Search this
Horses -- Design elements  Search this
Horse-trading -- 1930-1950  Search this
Trick riding  Search this
Patents  Search this
Racetracks (Horse racing)  Search this
Auctions  Search this
Genre/Form:
Business ephemera
Business letters
Reports
Business records
Receipts
Sales letters
Auction catalogs
Catalogues
Advertising
Commercial catalogs
Advertising cards
Trade catalogs
Publications -- Business
Print advertising
Sales records
Correspondence
Manufacturers' catalogs
Manuals
Advertising fliers
Exhibition catalogs
Periodicals
Catalogs
Printed ephemera
Illustrations
Ephemera
Mail order catalogs
Sales catalogs
Legal documents
Publications
Commercial correspondence
Photographic prints
Invoices
Trade literature
Trade cards
Business cards
Advertising mail
Citation:
Warshaw Collection of Business Americana Subject Categories: Horses, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0060.S01.01.Horses
See more items in:
Warshaw Collection of Business Americana Subject Categories: Horses
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep84bc91852-99d1-4234-97ae-9f9ed68f30a4
EDAN-URL:
ead_collection:sova-nmah-ac-0060-s01-01-horses

Warshaw Collection of Business Americana Subject Categories: Cemeteries

Creator:
Warshaw, Isadore, 1900-1969  Search this
Extent:
0.75 Cubic feet (consisting of 1.5 boxes, 1 folder, 1 flat box (partial).)
Type:
Collection descriptions
Archival materials
Business ephemera
Ephemera
Date:
1836-1932
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Cemeteries forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
This subject category- Cemeteries consists primarily of deeds, burial permits, owners' receipts, certificates, shares, by-laws, rules and regulations, engravings of monuments, memorial programs, tickets for entrance into cemeteries, maps, annual reports, catalogues and historical publications from cemeteries. There is little information from military cemeteries. While most of the material is from cemeteries there are some printed advertisements from manufacturers of grave markers and signs. There are a number of publications included among the materials. Most of these publications were produced by various cemeteries and discuss historical background and the layout of the cemetery often using images of the grounds. There are two pamphlets which discuss cemetery shares and a few addresses concerned with the proper disposal of dead bodies and justification of burial grounds.

Included among the materials is an invitation to participate in the dedicatory services of the monument erected in memory of William Cheseborough, Thomas Minor, Walter Palmer and Thomas Stanton. Along with the invitation is biographical information on these men, the pioneer settlers of Stonington in 1649, whose remains had previously rested in unmarked burial places at Wequetequock. Included with this information is a list of names of the contributors to the founders' monument, erected in 1899.

In this material are New York State Acts to amend a previous act authorizing the incorporation of rural cemetery associations passed in 1847. The three acts included all date from 1861.

The bulk of the material is late nineteenth century. Materials are organized alphabetically by name of cemetery. There are nine folders of material arranged by type: engravings of monuments, general images, memorial programs, addresses, information on Stonington, Connecticut pioneer settlers, New York state burial permits, New York state acts, pamphlets and miscellaneous items.
Arrangement:
Arranged in three subseries. Subseries 1 is arranged alphabetically by name of cemetery. Subseries two and three are arranged by material type:

Subseries 1: Cemeteries

Subseries 2: Related Materials

Subseries 3: Publications
Materials in the Archives Center:
Archives Center Collection of Business Americana (AC0404)
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material
Provenance:
Cemeteries is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Cemeteries  Search this
Genre/Form:
Business ephemera
Ephemera
Citation:
Warshaw Collection of Business Americana, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0060.S01.01.Cemeteries
See more items in:
Warshaw Collection of Business Americana Subject Categories: Cemeteries
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep88ac282be-95f5-4c48-a565-615e76376d1c
EDAN-URL:
ead_collection:sova-nmah-ac-0060-s01-01-cemeteries

Warshaw Collection of Business Americana Subject Categories: Leather

Creator:
Warshaw, Isadore, 1900-1969  Search this
Extent:
1.9 Cubic feet (consisting of 4 boxes, 1 folder, 3 oversize folders, 1 map case folder.)
Type:
Collection descriptions
Archival materials
Advertising cards
Advertising
Letterheads
Advertisements
Catalogs
Sales catalogs
Correspondence
Advertising mail
Publications
Invoices
Reports
Advertising fliers
Periodicals
Catalogues
Printed materials
Manuals
Mail order catalogs
Receipts
Printed ephemera
Manufacturers' catalogs
Business ephemera
Trade catalogs
Illustrations
Trade cards
Business letters
Business records
Print advertising
Ephemera
Printed material
Trade literature
Business cards
Commercial catalogs
Date:
circa 1845-1953
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Accounting and Bookkeeping forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents note:
The leather industry serves both commercial and consumer needs. The preparation and treatment of leather includes tanning, oiling, and dressings as well as tools and equipment used in working with it.

The business records are in the form of operational transactional documents, mostly in the form of bookkeeping, bills, receipts, and correspondence, with a significant volume of import/export documentation. Advertisements and catalogues cover consumer goods such as luggage, bags, accessories likesuch as wallets, handbags, shoes, bookbinders, harnesses and saddles used for or with livestock, plus raw or semi-processed leather, hide, and tanning goods and services made by or sold to manufacturers of finished leather products. Also present is a small quantity of product samples.
Arrangement note:
The collection is arranged into three subseries.

Business Records

Genre

Subjects
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material
Provenance:
Leather is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Mail-order business -- Catalogs  Search this
Hides and skins  Search this
advertising -- Business ephemera  Search this
Hide preparation  Search this
Patents  Search this
Consumer goods -- Catalogs  Search this
Genre/Form:
Advertising cards
Advertising
Letterheads
Advertisements
Catalogs
Sales catalogs
Correspondence
Advertising mail
Publications -- Business
Invoices
Reports
Advertising fliers
Periodicals
Catalogues
Printed materials
Manuals
Mail order catalogs
Receipts
Printed ephemera
Manufacturers' catalogs
Business ephemera
Trade catalogs
Illustrations
Trade cards
Business letters
Business records
Print advertising
Ephemera
Printed material
Trade literature
Business cards
Publications
Commercial catalogs
Citation:
Warshaw Collection of Business Americana Subject Categories: Leather, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0060.S01.01.Leather
See more items in:
Warshaw Collection of Business Americana Subject Categories: Leather
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep80ae14fa7-6b4a-4da8-8032-6dedaf0c6d51
EDAN-URL:
ead_collection:sova-nmah-ac-0060-s01-01-leather

Warshaw Collection of Business Americana Subject Categories: Disinfectants

Creator:
Warshaw, Isadore, 1900-1969  Search this
Extent:
0.27 Cubic feet (consisting of .5 box, 1 folder, 1 oversize folder.)
Type:
Collection descriptions
Archival materials
Business ephemera
Ephemera
Date:
1852-1933
undated
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Disinfectants forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
This material consists primarily of scattered correspondence on letterhead stationery, bills/receipts, advertising cards, printed advertisements and pamphlets from manufacturers and distributors of disinfectants and disinfecting appliances mainly for household use. The material dates from 1852-1933, but the bulk is late nineteenth century.

Materials are organized by name of company. There are three folders of material arranged by type: related pamphlets, related publications, and miscellaneous items.
Materials in the Archives Center:
Archives Center Collection of Business Americana (AC0404)
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.

Missing Title

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material
Provenance:
Disinfectants is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Sanitation  Search this
Soap  Search this
Genre/Form:
Business ephemera
Ephemera
Citation:
Warshaw Collection of Business Americana, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0060.S01.01.Disinfectants
See more items in:
Warshaw Collection of Business Americana Subject Categories: Disinfectants
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep81bac0516-3ad7-4355-8819-ddd65ead4c39
EDAN-URL:
ead_collection:sova-nmah-ac-0060-s01-01-disinfectants

Warshaw Collection of Business Americana Subject Categories: Dry Goods

Creator:
Warshaw, Isadore, 1900-1969  Search this
Extent:
37.8 Cubic feet (consisting of 76 boxes (including 12 off-site), 12 folders, 16 oversize folders, 7 flat boxes (6 full, 1 partial), plus digital images of some collection material. )
Type:
Collection descriptions
Archival materials
Ephemera
Business ephemera
Date:
1768-1973
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Dry Goods forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
This material consists primarily of scattered correspondence on letterhead stationery, bills/receipts, printed advertisements, trade catalogs, handbills, pamphlets, advertising cards , photographs, cloth samples , leaflets, books, prospectus, order forms, chromolithographs, magazine advertisements, seals, postcards, business cards, children's books, greeting cards, almanacs, calendars, cardboard standups, fans, paper bag samples and import/export documents from businesses referred to loosely as department or variety stores. A number of these stores are still in business and tend to have a substantial amount of material . Such companies include I. Magnin, R. H. Macy, Woodward & Lothrop, F. H. Woolworth's, Sears, Roebuck & Company , Montgomery Wards, Wanamaker, etc. There are a few references to businesses who imported English, French, German, Indian, Chinese, Japanese, Egyptian, Sudanese, Persian and Moorish articles.

Generally the stores included among these materials sold a variety of products consisting of clothing and clothing accessories, home furnishings, home construction kits, novelties, stationery , groceries and a number of other products sold in contemporary department and variety stores. There are also companies that specialized in a particular product or type of product. Researchers interested in these businesses should also consult the same subject category if it is included on the listing of vertical document boxes. It is also possible that if the company produced oversize catalogs these would be listed with the Warshaw Collection oversize materials. For example, there are a number of Montgomery Wards, Butler Brothers, Bellas Hess and Company and Sears, Roebuck and Company catalogs found among the oversize materials.

There are a number of images that appear on these materials. Most of these images tend to be illustrations of the exterior or interior departments of the stores . Product illustrations also appear throughout the catalogues, printed advertisements and price lists. Ethnic images particularly in French advertisements also appear regularly. Dry goods stores relied heavily on advertisements directed toward children especially during the Christmas/holiday season. Books for children illustrating characters from favorite stories or Christmas scenes are common among the larger stores namely Woodward & Lothrop.

Materials in boxes one through thirty-nine are organized by name of company. Publications that discuss the history of a particular company are included with the company related materials. Catalogues , calendars , almanacs and price lists are generally listed under the company name in the finding aid with dates . This is due to the fact that these materials are often requested by researchers in this manner. This does not imply that these are the only materials for that particular company in the folders .

Box thirty-nine is also partially arranged by type including patents, stocks , general images, associations and miscellaneous items. A few related publications such as a chain store bibliography and a book on the history of chain stores are also included.

Boxes forty and forty-one contain periodicals created by W. A. Spelman in New York. Published as a trade journal devoted to the interests of the retail merchants, it was primarily meant to aid the subscriber in meeting the increasing competition in the dry goods trade. It was also meant to guide merchants in the purchase of goods. Referred to as The Fancy Goods Graphic or Spelman's Fancy Goods Graphic, these publications date from 1881-1890 .

Import and export documents are found in boxes forty-one, through forty-three.

The processing of additional materials in 2017 integrated a significant volume of material, most notably the Jermain Business and Family papers and to a lesser extent, the Trimble Family Business records. Both offer insight to the operations of 19th Century family businesses. Also added was significant manuscript on the history of Montgomery Ward is also available.

Catalogues, especially thinner circular type editions have not been consolidated and may be found throughout the material in this collection. However there are several groupings listed in the Catalogue series, especially for regular issue bulky catalogues published by Montgomery Ward and Sears Roebuck and Company. See note regarding some items that have been microfilmed or transferred off-site.
Arrangement:
Dry Goods is arranged in two subseries.

Business Records and Marketing Material

General, including Accounting Books and Ledgers

Companies and Proprietors

Companies and Proprietors, Oversize Material

Trade Literature and Other

Export/Import Records

Jermain Business and Family Papers; plus associated Albany Records

Montgomery Ward History Manuscripts

Trimble Family Business Records

General, Marketing Material

Catalogues

General and Mail Order

Montgomery Ward

Sears, Roebuck and Company

Assorted [Off-Site, including Montgomery Ward and Sears, Roebuck and Company]
Materials in the Archives Center:
Archives Center Collection of Business Americana (AC0404)
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.

Missing Title

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material
Provenance:
Dry Goods is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research but the Sears, Roebuck & Co. catalogs are stored off-site and are restricted due to fragile condition. Researchers should consult microfilm in NMAH library for 1880-1983 editions, drawer 692. Some additional items may be restricted due to fragile condition. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Dry-goods  Search this
Genre/Form:
Ephemera
Business ephemera
Citation:
Warshaw Collection of Business Americana Subject Categories: Dry Goods, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0060.S01.01.Dry
See more items in:
Warshaw Collection of Business Americana Subject Categories: Dry Goods
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep81e1746bc-55a5-45b1-b0f3-04621bd43e6c
EDAN-URL:
ead_collection:sova-nmah-ac-0060-s01-01-dry
Online Media:

Warshaw Collection of Business Americana Subject Categories: Carpets

Creator:
Warshaw, Isadore, 1900-1969  Search this
Extent:
3.66 Cubic feet (consisting of 8 boxes, 1 folder, 1 oversize folder, 1 map case folder.)
Type:
Collection descriptions
Archival materials
Business ephemera
Ephemera
Date:
1855-1909
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Carpets forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
This material consists primarily of illustrated catalogues, price lists, business cards, bills/receipts, order forms, import/export documents, printed advertisements, leaflets, pamphlets, patent and trademark design specifications, memorandum books, scattered correspondence on letterhead stationery, articles, and books from manufacturers, distributors and importers of floor coverings. These floor coverings include rugs, linoleum, oil cloth, floor cloths, sheepskin mats, rubber mats, steel mats, and carpets. Most of the floor coverings were manufactured for home use but there are a few companies who supplied office buildings, hotels, steamboats, lodge rooms and churches. Some of these companies manufactured carpet beating machines, brushing machines and rug anchors. Other products manufactured and sold by these companies include carpet sweepers, tapestries, curtains, floor linens, Japanese screens, mat tresses, furniture, paper hangings, stair-rods, table and piano covers, backings, window shades, brooms, willow ware, upholstery, oil cloths and mattings. There is also a substantial amount of material from carpet cleaners, dyers and weavers. There are a number of catalogues with color illustrations showing different patterns and available colors and sizes of the floor coverings.
Arrangement:
Arranged in two subseries. The first is organized alphabetically by company and the second is arranged by subject.

Subseries 1: Manufacturers, Distributors, and Importers

Subseries 2: General Subjects
Materials in the Archives Center:
Archives Center Collection of Business Americana (AC0404)
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.

Missing Title

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material
Provenance:
Carpets is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Carpets  Search this
Dry-goods  Search this
House furnishings  Search this
Floors  Search this
curtains (window hangings)  Search this
Wallpaper  Search this
Genre/Form:
Business ephemera
Ephemera
Citation:
Warshaw Collection of Business Americana, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0060.S01.01.Carpets
See more items in:
Warshaw Collection of Business Americana Subject Categories: Carpets
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep82c4ad8b1-f6b9-4199-8b60-297f9a11cb33
EDAN-URL:
ead_collection:sova-nmah-ac-0060-s01-01-carpets

Warshaw Collection of Business Americana Subject Categories: Cutlery

Creator:
Warshaw, Isadore, 1900-1969  Search this
Extent:
0.74 Cubic feet (consisting of 1.5 boxes, 2 folders, 1 oversize folder, plus digital images of some collection material. )
Type:
Collection descriptions
Archival materials
Business ephemera
Ephemera
Date:
circa 1852-1935
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Cutlery forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
This material consists primarily of bills/receipts, scattered correspondence, patents, articles, printed advertisements, catalogues with prices, advertising cards, and import/export documents from manufacturers and dealers of table and pocket cutlery. Material dates from ca. 1852 - 1938.
Arrangement:
Materials are organized by name of company. There are six folders of documents, and related material arranged by type including import/export articles.

Oversize material is unprocessed. Details for additional collection material can be found in the Contents/Container List.
Materials in the Archives Center:
Archives Center Collection of Business Americana (AC0404)
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.

Missing Title

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material
Provenance:
Cutlery is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Knives  Search this
Cutlery trade  Search this
Genre/Form:
Business ephemera
Ephemera
Citation:
Warshaw Collection of Business Americana, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0060.S01.01.Cutlery
See more items in:
Warshaw Collection of Business Americana Subject Categories: Cutlery
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep80ca0d08c-198e-42db-9a56-cbf803276b04
EDAN-URL:
ead_collection:sova-nmah-ac-0060-s01-01-cutlery
Online Media:

Warshaw Collection of Business Americana Subject Categories: Corks

Creator:
Warshaw, Isadore, 1900-1969  Search this
Extent:
0.25 Cubic feet (consisting of .5 box, 1 folder, plus digital images of some collection material. )
Type:
Collection descriptions
Archival materials
Business ephemera
Ephemera
Date:
1835-1938
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Corks forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
This material consists primarily of bills, receipts, price lists, envelopes, scattered correspondence on letterhead stationery, books and printed advertisements from importers and manufacturers of corks. The material dates from 1835 to 1938, but the bulk is late nineteenth century.
Arrangement:
Materials are organized by name of company. There are three folders of material grouped by type: patents, import/export documents and miscellaneous items.
Materials in the Archives Center:
Archives Center Collection of Business Americana (AC0404)
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.

Missing Title

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material
Provenance:
Corks is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Cork  Search this
Genre/Form:
Business ephemera
Ephemera
Citation:
Warshaw Collection of Business Americana, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0060.S01.01.Corks
See more items in:
Warshaw Collection of Business Americana Subject Categories: Corks
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8558ef6e2-c40b-45bf-be45-89ea0dd9608b
EDAN-URL:
ead_collection:sova-nmah-ac-0060-s01-01-corks
Online Media:

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