This collection contains a variety of periodicals, photographs, correspondence, business and advertising ephemera (corporate and non-profit, personal), organizational records and ephemera, created by, for, and in reaction to the Lesbian, Gay, Bisexual, Transgender (LGBT) community.
Scope and Contents:
The Archives Center Lesbian, Gay, Bisexual, Transgender (LGBT) Collection contains periodicals, ephemera, posters, postcards, advertisements, photographs, organizational records, publications, correspondence, and other materials related to all aspects of the LGBT community and the civil rights issues pertaining thereto. The collection was created by the Archives Center to bring together materials specifically pertaining to the LGBT community. This collection contains material from communities and individuals throughout the United States. The collection is currently strongest in periodicals, newspapers and ephemera and very strong in material from California and New York. The collection continues to add new items and the researcher would be wise to take a broad view in targeting their research topics in the collection.
Arrangement:
The collection is divided into twenty-four series.
Series 1: Periodicals, 1937-2018
Series 2: Agencies, Associations, and Organizations, 1984-2018, undated
Series 3: Community Life and Subject Files, 1825-2018, undated
Subseries 3.1: Photographs and Slides, 1870-1980, undated
Subseries 3.2: Ephemera and Buttons, 1969-2018, undated
Subseries 3.3: Posters and Prints, 1825-2018, undated
Subseries 3.4: Subject Files, 1958-2018, undated
Subseries 3.5: Pride, 1976-2018, undated
Subseries 3.6: HIV and AIDS, 1987-2017, undated
Series 4: Advertising, Business, and Publications, 1970-2018, undated
Subseries 4.1: Advertising, 1970-2018, undated
Subseries 4.2: Business, 1998-2017, undated
Subseries 4.3: Television, Theater, and Motion Pictures, 1978-2018, undated
Subseries 4.4: Bar ephemera and advertisement, 1979-2018, undated
Subseries 4.5: Publications, 1976-2018, undated
Series 5: Biren, Joan E. (JEB), 195-2018, undated
Subseries 5.1: Xerographic Copies of Photoprints, 1971-1995, undated.
Subseries 5.2: Posters and Oversize Advertisement, 1973-2018, undated
Series 6: Dietrich, Joseph A., 1992-2010
Series 7: Mattachine Society Records, 1942-1996, undated
Subseries 7.1: Correspondence, 1952-1991, undated
Subseries 7.2: Board of Directors Minutes, 1954-1974, undated
Subseries 7.4: Councils, Chapters, and Committees, 1953-1965, undated
Subseries 7.5: Conventions, 1953-1960, undated
Subseries 7.6: Publications, 1944-1996, undated
Series 8: Rainbow History Community Pioneers, 2003-2012, undated
Series 9: Strub, Sean O., addendum, 1987-2011, undated
Series 10: Gay and Lesbian Community Center of Baltimore (GLCCB, 1990-2014, undated
Series 11: Ros, Silvia, 2009-2011
Series 12: Huebner, David, 2009-2014
Series 13: St. George, Philip, 1945-1955, undated
Series 14: Will & Grace, 1995-2006
Series 15: Barna, Joseph T. and Heritage of Pride (HOP), New York, New York, 1910-2014, undated
Subseries 15.1: Photographs, Photographic Negatives, and Slides, 1985-2010, undated
Subseries 15.2: Heritage of Pride (HOP), 1984-2014, undated
Subseries 15.3: Barna, Joseph T., 1910-2013, undated,
Series 16: Becker, John M., 1999-2014, undated
Series 17: Rohrbaugh, Richard, 1972-1986, undated
Series 18: Guest, Michael E., 2001-2009
Series 19: The Fosters, 2013
Series 20: Pride at Work, 1990-2015
Series 21: Sabatino, Michael and Voorheis, Robert, 1980-2016, undated
Subseries 21.1: Archilla, Gustavo A. and Lokkins, Elmer T., 1916-2014, undated
Series 22: Gay Officers Action League (GOAL), 1982-2016, undated
Series 23: Brown, Adele "Del" and Herizon's Bar, 1985-1991, undated
Subseries 1: Changing Herizons, and Herizons Newsletter, 1983-1991
Series 24: Universal Felloship Metropolitan Community Churches (UFMCC), 1957-2019, undated
Historical Note:
While the quest for equal rights has been pursued by generations, it is generally acknowledged that the modern day Lesbian, Gay, Bisexual, and Transgender (LGBT) civil rights movement began in New York City in June 1969 with the Stonewall Riots. Prior to this time a number of activists, individuals, and organizations such as The Mattachine Society, Daughters of Bilitis and others, fought to bring recognition of LGBT civil rights to the forefront of American society. While the movement was primarily, and most visually, centered in New York City and San Francisco, periodicals, guide books, and ephemeral material interconnected the larger LGBT community throughout the United States. The increased visibility of the LGBT movement inspired groups at odds with that new found visibility and call to action. The challenge to what was termed "traditional" values encouraged counter-LGBT groups to define and solidfy their constituency as well. This collection comprises material that is generated by individuals and organizations that have been on both sides of the question.
Related Materials:
Materials in the Archives Center
Michio and Aveline Kushi Macro-Biotics Collection (AC0619)
The Shamrock Bar: Photographs and Interviews (AC0857)
Archives Center Wedding Documentation Collection (AC1131 )
Division of Science, Medicine, and Society HIV/AIDS Reference Collection (AC1134)
John-Manuel Andriote Hot Stuff: A Brief History of Disco Collection (AC1184)
Joan E. Biren (JEB) Queer Film Museum Collection (AC1216)
World AIDS Institute (WAI) Collection (AC1266)
Servicemembers Legal Defense Network (SLDN) Records (AC1282)
Helping Persons with AIDS (HPA) Records (AC1283)
DC Cowboys Dance Company Records (AC1312)
Bil Browning and Jerame Davis Papers (AC1334)
David Hadley Rockwell New York Disco Ephemera Collection (AC1342)
Leonard P. Hirsch Federal Globe Records (AC1357)
Corbett Reynolds Papers (AC1390)
Mark Segal Papers (AC1422)
The Mattachine Society of Washington "Love in Action" Collection (AC1428)
Academy of Washington Records (AC1458)
Matthew Shepard Papers (AC1463)
The Division of Political History holds artifacts related to gay activist Franklin Kameny and a variety of political buttons. They also hold LGBT related artifacts from Joan E. Biren (JEB).
The Division of Medical and Science holds objects donated from Dr. Renee Richards, Sean O. Strub, and Leonard Hirsch.
The Division of Entertainment and the Arts holds objects donated by The Fosters and Will & Grace.
Provenance:
This collection was assembled by the Archives Center, National Museum of American History, Smithsonian, beginning in 2004.
Restrictions:
The collection is open for research use.
Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Do not use original materials when available on reference video or audio tapes.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Archives Center Lesbian, Gay, Bisexual, and Transgender (LGBT) Collection, Archives Center, National Museum of American History, Smithsonian Institution
Ella Fitzgerald, often called the "First Lady of Song," was one of the 20th century's most important musical performers. The collection reflects her career and personal life through photographs, audio recordings, and manuscript materials.
Scope and Contents:
The Ella Fitzgerald Papers document the performing and personal life of the "First Lady of Song." The collection contains music manuscripts, sheet music, photographs, scripts, correspondence, clippings, business records, sound recordings and video. The bulk of the materials reflect Fitzgerald's career as a singer and performer. The collection comprises materials found in Ella Fitzgerald's home at the time of her death.
Arrangement:
The collection is organized into 10 series.
Series 1: Music Manuscripts and Sheet Music, 1919-1973
Suberies 1.1: Television Shows
Series 2: Photographs, 1939-1990
Subseries 2.1: Ella Fitzgerald Performing Alone
Subseries 2.2: Ella Fitzgerald Performing With Others
Subseries 2.3: Publicity
Subseries 2.4: Ella Fitzgerald With Family, Colleagues, and Friends
Subseries 2.5: Ella Fitzgerald Candid Photographs
Subseries 2.6: Performing Venues
Subseries 2.7: Photographs From Friends and Fans
Series 3: Scripts, 1957-1981
Series 4: Correspondence, circa 1960-1996
Series 5: Business Records, 1954-1990
Series 6: Honorary Degrees and Awards, 1960-1996
Series 7: Concert Programs and Announcements, 1957-1992, undated
Series 8: Clippings, 1949-1997
Subseries 8.1: Magazine Articles, 1949-1997
Subseries 8.2: Newspapers, circa 19650-circa 1990
Series 9: Emphemera, 1950-1996
Subseries 9.1: Album Jackets
Subseries 9.2: Miscellaneous
Series 10: Audiovisual, 1939-1995
Subseries 10.1: Sound Discs: Test Pressings, Transcription Discs, and Performer Copies
Subseries 10.2: Commercial Sound Recordings
Subseries 10.3: Demonstration Sound Discs: Other Artists
Subseries 10.4: Videotapes
Biographical / Historical:
Born in Newport News, Virginia on April 25th, 1918, Ella Fitzgerald was sent to an orphanage in Yonkers, New York at the age of six. In 1934, she was discovered as a singer in New York's famed Apollo Theater Amateur Contest. This led to a stint with drummer Chick Webb's Band, with whom she recorded her first big hit, "A -tisket A-tasket" in 1938.
After Webb died in 1939, Fitzgerald took over leadership of the band for three years, during which time they were featured on a live radio series. She then embarked upon a solo career, which included recording for Decca Records, and in 1946, she began a pivotal association with producer Norman Granz's Jazz at the Philharmonic series, which brought her a large international following.
In 1956, Fitzgerald left Decca Records to join Granz's newly formed Verve label. Among her notable Verve recordings were a series of "songbooks" featuring the work of major American composers such as Cole Porter, George Gershwin, and Harold Arlen as well as classic collaborations with Count Basie and Duke Ellington. Fitzgerald's toured and performed extensively and her immense popularity also led to appearances on television, in movies, and in commercials and magazine ads.
Despite increasing health problems, Fitzgerald continued to tour, perform and record into her seventies with musicians such as guitarist Joe Pass, arranger-producer Quincy Jones, and pianist Oscar Peterson. Throughout her life, Fitzgerald was active in charitable work with particular emphasis on the Juvenile Diabetes Foundation and the Ella Fitzgerald and Harriette E. Shields Child Care Centers.
Ella Fitzgerald was admired and honored world-wide. In addition to receiving more than a dozen Grammy awards, she was awarded numerous honorary degrees and many states and cities had commemorative Ella Fitzgerald days. Fitzgerald was a Kennedy Center honoree in 1979 and Harvard University's Hasty Pudding Club named her "Woman of the Year" in 1982.
The "First Lady of Song" died on June 17, 1996, of complications from diabetes.
Related Materials:
Materials at the Archives Center
Benny Carter Collection, 1928-2000 (AC0757)
Charismic Productions Records of Dizzy Gillespie, 1940s-1993 (AC0979)
Smithsonian Jazz Oral History Program Collection, 1992-2012 (AC0808)
Milt Gabler Papers, 1927-2001 (AC0849)
Tad Hershorn Collection, 1956-1991 (AC0680)
Ernie Smith Jazz Film Collection, circa 1910- circa 1970 (AC0491)
Separated Materials:
The National Museum of American History, Division of Culture ands the Arts holds Ella Fitzgerald artifacts including costumes and clothing.
Provenance:
The collection was donated by the Fitzgerald 1989 Trust, Richard Rosman, trustee on April 14, 1997. The Ella Fitzgeral Charitable Foundation is the successor to the Fitzgerald 1989 Trust.
Restrictions:
Collection is open for research. Only reference copies of audiovisual materials can be used.
Rights:
The Archives Center can provide reproductions of some materials for research and educational use. Copyright and right to publicity restrictions apply and limit reproduction for other purposes. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Sports and trading cards, 1952-1996, amassed by card collector Ronald S. Korda. The sports cards are subdivided by sport. Baseball cards, (1952-1996), comprise the vast majority of the sports cards, while football (1968-1996) and hockey (1968-1996) are the two next largest subseries. There are lesser quantities of cards for basketball, and only a few each for all other sports, such as racing, skiing, etc. Non-sports cards cover a large variety of popular culture topics, including motion pictures, television programs, popular music, toys, games, cars and trucks, comics, fantasy art, and many other subjects. Some ephemeral items are also included in the collection, such as sticker albums, posters and programs
Scope and Contents:
This collection is divided into two main series, Series I, Sports; and Series II, Non-Sports.
Series I, Sports, comprises more than 90% of the collection. Within Series I, the collection is divided into seven subseries:
Subseries A: Baseball;
Subseries B: Football;
Subseries C: Hockey;
Subseries D: Basketball;
Subseries E: Other Sports;
Subseries F: Sports programs, schedules and other paper ephemera; toys, souvenirs and novelty items;
Subseries G: Sports card packaging.
Subseries A is the largest, with baseball cards making up approximately 70% of the entire Korda collection. Within the first three subseries, the cards are further subdivided into cards in sets, which are sleeved, and cards in packs, which are stored in card-sized boxes. Subseries D and E are in packs only. Both cards in sets and in packs have been arranged alphabetically by manufacturer, and thereunder, chronologically. Within sets, cards are arranged in numerical order by card number. In cases where, for baseball cards, titles of sets were unclear or ambiguous, the reference book Sports Collector's Digest's Standard Catalog of Baseball Cards (which in this finding aid will be referred to as Standard Catalog) was used to determine how card sets should be titled. Likewise, in the rare cases in which cards were not numbered within sets, the order used was that given in Standard Catalog. In the case of football and hockey, Beckett's Football Card Monthly and Beckett's Hockey Card Monthly were used as reference guides.
Series II: Non-Sports, is arranged into twenty three subseries:
Subseries A: Mass Media and Entertainment
Subseries B: Education
Subseries C: Comic Books and Strips
Subseries D: Toys and action figures
Subseries E: Literature
Subseries F: Automotive Themes
Subseries G: Crime and Law Enforcement
Subseries H: Military Topics
Subseries I: Biography
Subseries J: Fine Arts
Subseries K: Adult Themes
Subseries L: Beauty Contests
Subseries M: Video Games
Subseries N: Parodies
Subseries O: Product Advertising
Subseries P: Fantasy Art
Subseries Q: Monsters
Subseries R: Card Games
Subseries S: Stickers, patches and tattoos
Subseries T: Toys, games, puzzles, post cards and posters
Subseries U: Pogs, caps and gum wrappers
Subseries V: Oversize of above topics
Subseries W: Non-card items, relating to above topics
Subseries 1, Mass media and entertainment, is the largest of the non-sports categories, comprising movies, television and music. Other subseries are similarly subdivided. Unlike the majority of the sports cards, the non-sports cards are stored in small, card-sized cartons, which have been assigned the letters A through DD, and are stored in 4 Paige boxes and 1 DB. They are listed here according to titles of packs.
Arrangement:
The collection is divided into two series.
Series 1: Sports
Series 2: Non-sports
Biographical note:
Ronald Korda, an employee of NBC television and a man of modest, middle class means, began assembling his card collection in childhood after receiving a pack of cards as a party favor. After that initial inspiration, he began his collecting hobby which was his passion until his death in March, 1996. In the early years of his hobby, he collected baseball cards, later expanding to other sports as well as cards on diverse popular culture topics. Among these topics are films, television, popular music, science and nature, comics and magazines, toys and action figures, games, and products, and in addition to cards, there are stickers, sticker albums, tattoos, gum wrappers, puzzles, games and other novelty items. Numerous foreign issues are included. He amassed his collection by attending cards and collectibles shows and seeking out reputable dealers, and by purchasing factory sets when they became available. He was selective and careful, and in the case of the sports cards, succeeded in acquiring complete sets of virtually every series which he collected. (With the non-sports cards, he tended to collect samples rather than entire sets.) This thoroughness is what makes this collection rare and possibly unique among any card collections in public or private hands. With few exceptions, there are no cards missing, and virtually all are in mint or near mint condition. The Kordas could have sold their collection for a fortune, but felt it important that the collection stay together as a unit. Mr. Korda, in an emotional article entitled "Collections Should Live Forever" written for Baseball Hobby News, referred to his collection as "my card family" and expressed the fear that the family would be split up after he died. He approached the Smithsonian late in 1995. Just days before the Archives Center was to acquire the collection, Mr. Korda died. Finalization of his gift was completed by his wife.
History:
Although baseball and other trading cards date back to the nineteenth century, with some of the earliest accompanying packages of tobacco, they gained great popularity during the Depression with the advent of the bubble gum card. In the post-World War II years, and especially during the prosperous decade of the 1950s, they began to enjoy tremendous popularity, as the technology for producing them improved. The market rapidly expanded, and cards for other sports and other topics became popular, just as competition among manufacturers was heating up. The earliest trading cards accompanied packs of tobacco, but were eventually used to advertise gum, cookies, soft drinks, baked goods, hot dogs, and numerous other products. Card manufacturers, such as Topps, changed card formats with each new set, varying the presentation of statistics, vertical and horizontal orientation, use of action shots, candid shots and portraits, and inclusion of puzzles, games, fold-outs, and other novelties. They also added new features, such as trivia questions, cartoons, and holograms. As the hobby has changed, so have trading cards. Today's glossy, high-tech trading cards bear little resemblance to the tobacco cards of the 19th century or even to the cards produced during the "golden age" of cards in the 1950s. This collection represents a very diverse sampling of the card hobby from the 1950s to the 1990s.
Separated Materials:
Some card packaging was transferred to the Museum's Division of Cultural History.
add accession numbers
Provenance:
The entire collection was donated to the Archives Center in April, 1996 by Mr. Korda's widow, Catherine Korda. Some of the card packaging was transferred by the Archives Center to the Division of Cultural History.
Restrictions:
Collection is open for research.
Use of this collection by researchers requires compliance with security procedures more stringent than those required for other collections in the Archives Center. This is due to the high value and rarity of some of the items in this collection. Autographed items, and cards valued at higher than $300 by Standard Catalog and Beckett's are stored separately, and may be seen only with special permission from the Reference Archivist, and then only in cases (such as photography or scanning) where it is deemed a necessity.
Color photocopies have been placed in sleeves where these items would normally be stored. When using card boxes, only six at a time may be requested from the Reference Archivist, and unlike other collections, may not be reserved in advance (i.e., on each separate research visit, a researcher must request boxes only for that visit.)
Card sleeves may be taken out of the binders for photocopying only with the permission and the supervision of the Reference Archivist. Cards may not be taken from sleeves, except with the permission and supervision of the Collection Specialist. This may involve making advance arrangements with the Collection Specialist. These procedures are necessary for the preservation of this exceptional collection in perpetuity.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Ronald S. Korda Collection of Sports and Trading Cards, 1952-1996, Archives Center, National Museum of American History. Gift of Catherine Korda.
Sponsor:
The enormous task of rehousing and processing this collection was enabled by a generous grant from the Smithsonian Research Resources Program in 1997, which made possible the purchase of large quantities of extremely specialized supplies.
The records document the development and use of Reddy Kilowatt, a cartoon figure trademark created in 1926 by Ashton B. Collins, Sr. More than 150 investor-owned electric utilities in the United States and at least twelve foreign countries licensed the use of the Reddy Kilowatt trademark. The records include a wide range of textual and visual materials and sound and moving image recordings.
Scope and Contents:
The collection consists of approximately thirty cubic feet of material created or compiled by Ashton Collins, Sr., and the Reddy Kilowatt Service; Reddy Kilowatt, Inc.; and Reddy Communications, Inc. Materials include publications, advertisements, clip art, photographs, drawings, sketches, correspondence, small artifacts, ephemera, and audio-visual material. It is divided into eight series: Series 1, Background Materials, 1926-1977; Series 2, Ashton Collins, Sr., Materials, 1926-1974; Series 3, Client Services and Publications, 1935-1999; Series 4, Advertising Materials, 1939-1997; Series 5, Scrapbooks, 1935-1960; Series 6, Copyright, Trademark and Other Legal Materials, 1926-1994; Series 7, Reference Materials, 1926-1992; Series 8, Audio-Visual Materials, 1939-1989.
Throughout its history, the Reddy Kilowatt firm was particularly thorough in keeping records of its publications and services. In addition to materials generated by the company itself, there is a significant amount of material accumulated through efforts in market and legal research activities. Particular strengths of the collection include a wide variety of Reddy Kilowatt publications and ephemera; trademark and legal files; files kept on other trademark characters; audio-visual materials; and materials relating to the public debate over atomic energy. The audio-visual materials are unusual because of the amount of textual documentation retained. There is also a significant portion of material documenting the company's involvement in the 1964-1965 World's Fair. The collection is also particularly rich in correspondence and memoranda. The reach of possibilities involving the appearance of the Reddy Kilowatt character in a variety of poses, media, and merchandise should not be underestimated.
Series 1, Background Materials, 1926-1977
This series is divided into three subseries: Subseries 1, Articles of Incorporation, 1953; Subseries 2, Histories and Origins of Reddy Kilowatt, 1926-1977; and Subseries 3, Reddy Remarks, 1935-1936. Series 8, subseries 6, consists of five hours of oral history interviews with Mrs. Ashton Collins Sr. and her son Ashton Collins Jr.
Subseries 1, Articles of Incorporation, 1953, contains the packet of legal information mailed to licensees including the certificate of incorporation, Collins's letter of transmittal, a summary of the corporate structure, the joint tenancy agreement, the corporate by-laws, and copies of a filing with the Securities and Exchange Commission (SEC). The packet also includes the Reddy Kilowatt Guide Book, which directed licensee companies on correct and incorrect methods of depicting Reddy Kilowatt. Upon incorporation, Collins retained 80 percent of the company's stock; the remaining 20 percent was available only to Reddy Kilowatt licensees. The Reddy Kilowatt Service begun by Ashton Collins, Sr., in 1934, was wholly owned by him until the formation of Reddy Kilowatt, Inc., in 1953.
Subseries 2, Histories and Origins of Reddy Kilowatt, 1926-1977, contains a variety of documents that illustrate the origins and development of both the Reddy Kilowatt character and the company that promulgated his use. A photo album and newspaper clippings from the First Alabama Electrical Exposition document the first appearance of Reddy Kilowatt. Newspaper clippings, graphics, and ephemera from 1926 to 1934 illustrate the adoption of Reddy Kilowatt into advertising use by a handful of eastern and southern electric utilities. Files of press clippings spanning 1937 to 1977 consist largely of utility company newsletters and articles from trade publications. Correspondence is also included. The press clipping files document a carefully developed and tightly controlled company mythology about the emergence of the Reddy Kilowatt character and the success of Collins's endeavors.
Subseries 3, Reddy Remarks, 1935-1936, includes promotional materials that describe Collins's advertising program to prospective clients as well as a series of newspaper advertisements from three electric utilities. This subseries represents Ashton Collin's initial attempt to design an entire advertising program in conjunction with promoting a trademark figure.
Series 2, Ashton Collins, Sr., Files, 1926-1974
This series is divided into four subseries: Subseries 1, Correspondence, 1926-1964; Subseries 2, Speeches, 1942-1974; Subseries 3, Articles, 1933-1951; and Subseries 4, Miscellaneous, 1933; 1953.
Subseries 1, Correspondence, 1926-1964, includes letters discussing Collins's original attempts to set up the Reddy Kilowatt program, as well as Collins's later revitalization of the Reddy Kilowatt/lighting bolt connection. Also included are thank you letters following the Edison Electrical Institute's tribute to Collins and a few holiday cards. Collins's correspondence is also distributed throughout the collection in conjunction with specific topics.
Subseries 2, Speeches, 1942-1974, includes transcripts and notes from speeches given by Collins to various electrical industry forums. Subjects include trends in the electrical consumer market, political situations involving electric utilities, and recommendations for electric utility advertising. Themes include calls for action against government regulation of public utilities and the need for specific advertising directed toward youth and women. Correspondence and event programs are included, as well as a reference file containing material about public speaking and relevant issues in the electrical industry.
Subseries 3, Articles, 1933-1951, contains seven short editorials submitted to Electrical Worldin 1933 and two articles written by Collins for investor-oriented magazines (1947 and 1951).
Subseries 4, Miscellaneous, 1933; 1953, contains a hotel bill and a sheet of the Reddy Kilowatt letterhead used by Ashton Collins.
Series 3, Client Services and Publications, 1935-1999, encompasses the range of publications and services provided to licensees of the Reddy Kilowatt trademark. Publications range from clip art illustrations to detailed program guides. Services include wiring certification, portable talking figures for exhibition, comprehensive advertising plans, access to demographic surveys, special informational mailings, and access to trademark merchandise. The first seven subseries are publications arranged alphabetically; the remaining eight subseries are specific service programs, also arranged alphabetically: Subseries 1, Clip Art, 1936-1978; Subseries 2, Communications in Environment/Youth, 1971-1972; Subseries 3, Reddy Bulletin, 1935-1964; Subseries 4, Reddy Kilowatt Activities, 1934-1935; Subseries 5, Reddy Kilowatt Ink, 1986-1993; Subseries 6, Reddy Kilowatt's Review, 1936-1940; Subseries 7, Reddy News, 1942-1999; Subseries 8, Environmental Program, 1960-1974; Subseries 9, Grass Roots Impact Plan, 1950-1952; Subseries 10, Reddy-Items Merchandise, 1947-1994; Subseries 11, Reddy Kilowatt Talking Figure, 1949-1970; Subseries 12, Reddy Kilowatt Youth Program, 1938-1987; Subseries 13, Reddy Wiring Program, 1955-1963; Subseries 14, Special Executive Mailings, 1950-1994; and Subseries 15, Subject Files, 1952-1988.
Subseries 1, Clip Art, 1936-1978, includes mat service sheets, original sketches, and layout boards. The mat service sheets were sent regularly to client companies for use in advertisements. They include Reddy Kilowatt in a variety of poses and activities meant to illustrate a wide variety of uses for electricity as well as the benefits of investor-owned utilities. Subjects include but are not limited to household appliances, farm uses, atomic energy, national defense, electric rates, power outages, safety, voting, famous Americans, holidays, the New York World's Fair (both 1939 and 1964-1965), and the Beatles. One noteworthy theme is the potential of electrical appliances to alleviate household chores, specifically targeted toward women. The sketches included in the subseries originate from Ray Crosby, longtime art director for Reddy Kilowatt. Included among the layout boards are the original designs for a series of 1940s advertisements concerning American mobilization for war. The subseries also contains the Reproduction Proof Index, which cross-references a detailed list of subjects with corresponding service sheet numbers. The index incorporates mat service sheets from approximately 1955 to the indexes' publication dates, 1970-1972.
Subseries 2, Communications in Environment/Youth, 1971-1972, contains issues of the newsletter, Communications in Environment/Youth, and related correspondence. Communications in Environment/Youth informed client companies of issues of public concern related to utility companies, including environmental issues, and provided information about successful public programs. These include topics such as plant siting, interactions with public school systems, information about nuclear plant safety, efforts to switch to recycled paper, and youth safety programs. The correspondence includes internal memoranda discussing connections between youth culture and environmental concerns, and promotional letters sent to client companies.
Subseries 3, Reddy Bulletin, 1935-1964, contains issues of the Reddy Bulletin, a promotional device for the Reddy Kilowatt Program and a means to communicate industry-wide information. It contains advertisements for Reddy Kilowatt merchandise, comic books, films, television commercials and other promotional materials. Promotional merchandise includes items such as ashtrays, balloons, candy, soap, decals, patches, scorebooks, notepads, aprons, canning labels, pens, safety posters, dishes, coasters, clocks, playing cards, poker chips, bill inserts, calendars, billboards, correspondence cards, and plywood display figures. Examples of many of the items were included with the Reddy Bulletin. Where possible, these items have been left in situ. The Reddy Bulletin also includes general information relevant to electric utility advertising executives.
Subseries 4, Reddy Kilowatt Activities, 1934-1935, contains issues of the earliest client-oriented publication from the Reddy Kilowatt Service. A one-page sheet, Reddy Kilowatt Activities described usage of the Reddy Kilowatt trademark by the initial licensees of Reddy Kilowatt.
Subseries 5, Reddy Kilowatt Ink, 1986-1993, contains issues of the quarterly newsletter, Reddy Kilowatt Ink. Begun in 1986, the newsletter included two pages of clip-art along with suggestions for use in advertisements. It filled the former function of Reddy News, which was reformatted into a magazine-style industry publication in the 1970s.
Subseries 6, Reddy Kilowatt's Review, 1936-1940, contains issues of Reddy Kilowatt's Review, which combined advertisements by licensees with commentary by Ashton Collins. Anecdotes of consumer response to Reddy Kilowatt and testimonials from clients appear sporadically.
Subseries 7, Reddy News, 1942-1999, contains issues of Reddy News and a thorough index. Initially, Reddy News was a collection of advertisements by clients, released biannually. It was meant to stimulate advertising ideas among licensee companies and included explanatory copy that underscored the goals of the Reddy Kilowatt Program . Reddy Newswas reformulated in the 1970s as a bi-monthly trade publication focused on the business concerns of investor-owned utilities, though examples of advertisements were still included. The hand-written index was compiled by Mrs. Collins, Sr., and cross-references detailed subject headings with Reddy News issues from 1942 to 1970.
Subseries 8, Environmental Program, 1960-1974, includes consumer brochures, clip art, and a program guide titled Environment: A Reddy Kilowatt Program. There is also a notable 1973 study, "Public Acceptance of Nuclear Power-Analysis and Approaches," complied by Reddy Kilowatt, Inc., and released only to client companies. This series represents Reddy Kilowatt, Inc.'s response to increased public scrutiny of the environmental impact of power plants in the 1960s and 1970s, especially atomic energy facilities. More information about the public relations strategies developed by Reddy Kilowatt, Inc., in relation to atomic energy is contained in Series 4, Advertising Materials, 1939-1997; Subseries 1, Bernard J. Bachem Files, 1959-1980. The firm's market research on the public debate concerning atomic energy is reflected in a series of audio recordings located in two sub-subseries located in Series 8, Audio-Visual Materials, 1939-1989; Subseries 4, Sub-subseries 3, News Programs, 1976-1979 and Sub-subseries 4, Speeches, 1975-1980, undated.
Subseries 9, Grass Roots Impact Plan, 1950-1952, contains a series of brochures, clip art and promotional documents. The Grass Roots Impact Plan was an advertising program designed to "fight creeping socialism" by promoting the benefits of investor-owned utilities. The plan also promoted the use of atomic energy. The brochures were mailed out to participating companies in intervals to be kept in a binder for a complete program guide.
Subseries 10, Reddy-Items Merchandise, 1947-1994, includes catalogs, supplier information and publicity material related to the Reddy-Items Merchandise Program. Reddy Kilowatt, Inc., contracted for a wide variety of merchandise items to distribute through its client companies. There is little information or correspondence within the collection about the actual process of ordering such materials. The catalogs provide an overview of merchandise available for specific years. Interested researchers may wish to refer to the artifact collection for actual examples of Reddy-Items merchandise and to examine the Reddy Bulletin, used primarily to advertise these products to clients. See Series 3, Client Services and Publications, 1935-1999, Subseries 3, Reddy Bulletin, 1935-1964.
Subseries 11, Reddy Kilowatt Talking Figure, 1949-1970, consists of correspondence, design proposal, design specifications, display kit instructions and publicity materials related to a three-dimensional Reddy Kilowatt figure used at expositions and fairs. The figure was wired to an external microphone and speaker, so that the figure could talk to the audience and answer questions. A script is included with the display kit instructions, along with explanatory photographs. Multiple photographs of the figure in use are included with the textual materials.
Subseries 12, Reddy Kilowatt Youth Program, 1938-1987, includes a program guide, presentation binder, promotional materials, pen and ink illustrations, poetry, documentation of two Reddy Kilowatt youth clubs, business presentation scripts, and a government anti-communist brochure. The "Mother Juice" rhymes illustrate Ashton Collins, Sr.'s early interest in focusing advertising attention on youth populations in order to inculcate appreciation of electricity and its applications. The confluence of the baby boom and the post World War II anti-communism movement made this focus a mainstay of the Reddy Kilowatt Program, providing Collins with an opportunity to combine capitalist economic values with consumer electricity usage. The script for "Fission, Fertility, and the Future" spells out Collins's reasoning behind his interest in influencing youth populations, and the accompanying program guide and presentation binder illustrate the mechanics of his youth-oriented advertising plan for electric utilities. Of particular note is the 1964 survey of adults and adolescents testing for trademark recognition and attitudes about electricity. The survey was commissioned by Reddy Kilowatt, Inc., and performed by Gilbert Youth Research Organization in five cities across the United States. Another notable item in the subseries is Communist Target, a 1960 report by J. Edgar Hoover to the House Committee on Un-American Activities.
Subseries 13, Reddy Wiring Program, 1955-1959, includes brochures, ephemera, and photographs related to the Reddy Wiring Program. This program promoted a specific standard of electrical wiring in new homes. Participating builders were then allowed to designate their products as "Medallion" or "Gold Medallion" homes.
Subseries 14, Special Executive Mailings, 1950-1994, consists of letters and press releases sent to a list of advertising and public affairs executives of Reddy Kilowatt client companies. Topics include, but are not limited to, requests for information, legal updates, personnel changes, promotions of specific advertising programs, and reprints of articles.
Subseries 15, Subject Files, 1952-1998, are arranged alphabetically by subject heading. Subjects include, but are not limited to, sports trophies, ventriloquist acts, brochures about the 1976 Bicentennial, consumer information brochures, and the Annual Report competition. Of note is the 1953 Artist Guide, which explains the particulars of drawing Reddy Kilowatt.
Series 4, Advertising Materials, 1939-1997, is divided into three subseries: Subseries 1, Bernard J. Bachem Files, 1959-1980; Subseries 2, Business Advertising, 1940-1997; and Subseries 3, Client Advertising, 1939-1977.
Subseries 1, Bernard J. Bachem Files, 1959-1980, consists of files generated and maintained by Bernard J. Bachem, the vice-president in charge of audio-visual media and the Reddy Kilowatt Environmental Program from approximately 1958 to 1972. The files are arranged alphabetically by subject heading. Topics include production and syndication of television commercials, nuclear energy public relations strategies, radio scripts, and the Reddy and Mr. Toot children's show. Of note is a file of correspondence with Terrytoons, which contracted with Reddy Kilowatt, Inc., to produce television commercials.
Subseries 2, Business Advertising, 1940-1997, consists of brochures and presentation materials developed for advertising to business clients. The subseries includes several "presentation binders" used at meetings with potential clients to describe the Reddy Kilowatt Program. In 1940, Ashton Collins, Sr., began collecting testimonials from executives at licensee companies for use in approaching new clients. These became a mainstay of his business advertising approach until the 1960s, when the company began developing a series of glossy brochures. Slide-shows and filmstrips also became a key advertising tool; scripts and related memoranda are contained within this subseries, and are also found in Series 8, Audio-Visual Materials, 1939-1989, Subseries 1, Supplementary Materials, 1945-1984; and Subseries 5, Filmstrips, 1939-1984.
Subseries 3, Client Advertising, 1939-1977, contains advertisements created by licensees of the Reddy Kilowatt trademark. Materials are organized alphabetically by subject and include newspapers, bill inserts, notices, brochures, employee handbooks, annual reports, comic strips, signs and posters. More examples of client advertisements can be found in Series 3, Client Services and Publications, 1935-1999, Subseries 3, Reddy News, 1942-1999.
Series 5, Scrapbooks, 1935-1960, undated, consists of eight scrapbooks: Plant Openings, Publicity, Reddy on Display, Reddy Made Magic, Transportation, Use of Reddy on Trucks; and Reddy news Launchings. The Plant Openings, 1948-1949, details when a plant opened and contains the associated advertising for the plant dedication typically with photographic collages. The Publicity Scrapbook, 1935-1950, contains newspaper clippings about Reddy Kilowatt and articles from trade publications such as the Advertisers Digest. Reddy on Display Scrapbook, 1948, depicts window displays of Reddy Kilowatt at various public service and gas companies across America. The Reddy Kilowatt Scrapbook tells the story of Reddy Kilowatt's daily activities starting at 6 a.m. and ending at 2 a.m. The Reddy Made Magic Scrapbook, 1948, contains publicity for the Technicolor motion picture film, Reddy Made Magic, which tells the story of electricity. The majority of the publicity consists of announcements for the showing of the film. The Transportation Scrapbook, 1947, contains advertising for electric and gas powered buses, trolleys, and trams. Reddy Kilowatt is cast as the servant for electricity, gas, and transportation. Use of Reddy on Trucks Scrapbook, undated, consists of black-and-white photographs of electric companies using the Reddy Kilowatt logo and clippings from the Reddy Bulletin of trucks. Reddy News Launchings Scrapbook, 1942-1960, consists of pages from the Reddy News presumably used for developing news releases.
Series 6, Copyright, Trademark and Other Legal Materials, 1926-1994, is divided into six subseries: Subseries 1, Copyright Materials (general), 1926-1953; Subseries 2, Trademark Materials (general), 1932-1953; Subseries 3, United States Trademarks, 1933-1989; Subseries 4, Foreign Trademarks, 1937-1994; Subseries 5, Reddy Kilowatt v. Mid-Carolina et al., 1937-1976; Subseries 6, Trademark Character Files, 1937-1976; and Subseries 7, Reference Materials, 1945-1980.
Subseries 1, Copyright Materials (general), 1926-1953, contains general copyright information and compiled lists of copyrights for various Reddy Kilowatt activities, such as the Reddy News, Reddytoons, and bulletins, and correspondence between the Alabama Power Company and the Library of Congress Copyright Office about copyrighting the basic figure and name of Kilowatt and such prefixes as "Reddy," "Happy," and "Handy." The Alabama Power Company initiated this correspondence in 1926 to protect its symbolic character "Reddy Kilowatt" for appliance sales and general advertising.
Subseries 2, Trademark Materials (general), 1932-1953, includes general correspondence about trademarks, trademarks not granted, trademark renewals and re-publication, trademark assignments, and infringements cases. The trademark assignment file also contains a patent assignment (United States patent # 2,349,706) from Ashton B. Collins to Reddy Kilowatt, Inc. The patent is for a display device designed primarily to hold advertising matter. The infringement materials relate to improper uses of Reddy Kilowatt and clients seeking permission or clarification on the proper use of the trademark.
Subseries 3, United States Trademarks, 1933-1989, consists primarily of registered trademarks, certificates of renewal, correspondence about the registration process with the United States Patent Office and examples of the trademark being used by Reddy Kilowatt, Inc. The bulk of the correspondence is from C.A. Snow and Company, registered patent attorneys, and Louise M. Bender, corporate secretary for Reddy Kilowatt, Inc. Examples of the trademarks are found in the Reddy News, "clip sheets" of trademark symbols , on business letterhead, stickers, playing cards, calendars and other ephemera. Trademark file #651,768, contains a copy of the Reddy Kilowatt Handbook of Trademark Usage, 1958. This handbook was intended to guide electric light and power companies licensed to use Reddy Kilowatt trademarks. Trademark file #827,151, contains a small binder of Reddy Kilowatt small appliance advertisements, 1938 to 1965, not inclusive. This subseries is arranged chronologically by registered trademark number.
Many of the materials in this series were filed under the provisions of the Lanham Act, named for Representative Fritz G. Lanham of Texas, passed on July 5, 1946, and signed into law by President Harry Truman to take effect "one year from its enactment," on July 5, 1947. The Lanham Act is found in Title 15 of the U.S. Code and contains the federal statutes governing trademark law in the United States. The Act prohibits a number of activities, including trademark infringement, trademark dilution, and false advertising.
Subseries 4, Foreign Trademark Materials, 1937-1994, consists of registered trademarks, correspondence and examples of the Reddy Kilowatt trademarks in foreign countries such as Australia, Barbados, Mexico, Kenya, the Netherland Antilles and South Korea. The Kenya file contains specific information about trademark law and policies in Kenya. Several publications of note are Law of Kenya Trademarks Ordinance Chapter 506, 1962; The Merchandise Marks Ordinance Chapter 505, 1963, detailing the specific Kenyan laws and information on the electricity industry in Kenya; the East African Power and Lighting Company's The East African Power and Light Company, Directors Report and Accounts, 1965; and The Power Supply Industry in Kenya, 1966.
Subseries 5, Reddy Kilowatt v. Mid-Carolina et al., 1926-1960, includes correspondence and legal documents related to the trademark infringement lawsuit filed by Reddy Kilowatt, Inc., against Mid-Carolina Electric Cooperative and the National Rural Electric Cooperative Association (NRECA). The lawsuit was filed in 1953 and resolved by Judge Harry E. Watkins in 1956. The subject of the dispute was "Willie Wiredhand," an advertising trademark character used by the NRECA. Reddy Kilowatt, Inc., alleged that the character was drawn similarly to Reddy Kilowatt and used in comparable ways, thus confusing consumers' ability to discern between the two. Judge Watkins's decision hinged on the legal boundaries drawn between service areas of investor-owned utilities and electric cooperatives. Because electric cooperatives were prevented from competing for investor-owned consumer audiences, Judge Watkins deemed that the trademarks also were not in competition. Ashton Collins, Sr., was greatly disappointed by the decision, and this is reflected in the post-decision correspondence files. Other files of note concern consumer surveys in South Carolina and Iowa commissioned by Reddy Kilowatt, Inc., with the aim of finding evidence to bolster the lawsuit; depositions from participants are included in the files. Ashton Collins, Sr.'s affidavit and documentation of the Willie Wiredhand trademark also are included in the subseries.
Subseries 6, Trademark Character Files, 1937-1976, contains the reference files developed by Ashton Collins, Sr., and Reddy Kilowatt, Inc. concerning other trademark characters. The correspondence reflects an interest in factors leading to success of other trademark characters as well as an active concern with trademarks that might infringe on Reddy Kilowatt's success. Files include early characters such as the Chesapeake and Ohio Railroads' Chessie the Cat and Borden's Elsie the Cow. A large file on Smoky Bear contains advertisements including Reddy Kilowatt. Files that reflect infringement concerns include Willing Water, Bill Ding, Mr. Wirewell, and Genie.
Subseries 7, Reference Materials, 1945-1980, contains files developed on topics relating to non-character corporate trademarks. Materials include brochures, articles, advertisements, publications and correspondence. Files on efforts by Xerox Corporation, Coca-Cola Company and Dow Chemical Company to regulate language about their trade names are included. Other notable files include Bakelite advertisements and a file of correspondence and articles concerning Isadore Warshaw, who testified on behalf of the NRECA during the Reddy Kilowatt v. Mid-Carolina et al., hearings.
Series 7, Reference Materials, 1926-1992, consists of general files maintained by Reddy Kilowatt, Inc., for internal reference. It is divided into five subseries: Subseries 1, Client Use of Services, 1977-1984; Subseries 2, New York World's Fair, 1938-1939, 1961-1966; Subseries 3, Subject Files, 1940-1992; Subseries 4, Testimonials, 1939-1977; and Subseries 5, Empty Binders, 1926-1987.
Subseries 1, Client Use of Services, 1977-1984, consists of files maintained during the incarnation of the company as Reddy Communications, Inc. During this period, the firm was emphasizing its usefulness as an information clearinghouse for the electric utility industry. These files include monthly reports on client use of services as well as more detailed reports on steps taken to meet client requests for information.
Subseries 2, New York World's Fair, 1938-1939; 1961-1966, contains files largely accumulated during the participation of Reddy Kilowatt, Inc., in the 1964-1965 New York World's Fair, with some documentation surviving from the 1938-1939 New York World's Fair. Reddy Kilowatt was used prominently in "Tower of Light," the investor-owned electric utility exhibit. The 1964 exhibit included a musical show which met with some initial criticism and was revised for the 1965 fair to become "Holiday with Light." Materials include press releases from production companies and Reddy Kilowatt, Inc., scripts, photographs and production documents for the shows; correspondence with the production company; and electrical industry trade publications.
Subseries 3, Subject Files, 1940-1992, includes files on unique uses of Reddy Kilowatt, Reddy Kilowatt-themed apparel, verses written by consumers, World War II-era advertisements, and files used by company staff for market research.
Subseries 4, Testimonials, 1939-1977, contains letters from executives at licensee companies attesting to the benefits of receiving the Reddy Kilowatt Service. The letters were occasionally edited and compiled for use in business presentations.
Subseries 5, Empty Binders, 1926-1987, includes the original binders and albums used for presenting Reddy Kilowatt programs.
Series 8, Audio-Visual Materials, 1939-1984, undated
The series is divided into five subseries: Supplementary Materials, 1945-1984; Animation Cels, 1946; 1985; Moving Images, 1940s-1989; Audio, 1946-1980; and Filmstrips, 1939-1984.
Subseries 1, Supplementary Materials, 1945-1984, contains scripts, production documents, promotional materials, correspondence and memoranda related to the audio-visual materials in this series. Of particular note are the files containing production documents and correspondence related to The Mighty Atom. These files track the decision-making process within Reddy Kilowatt, Inc., concerning the inclusion of previous footage from Reddy Made Magic. Other materials relating to this subseries may be found in Series 4, Advertising Materials, 1939-1997, Subseries 1, Bernard J. Bachem Files, 1959-1980.
Subseries 2, Animation Cels and Sketches, 1946; 1985, contains mylar animation cels and paper sketches used in the production of Reddy Made Magic and the "Adventure Kid" television commercial.
Subseries 3, Moving Images, 1940s-1989, contains all film (excluding the filmstrips) and video in the collection and is organized chronologically. The films and videos include animated educational films, commercials, television shows, home movies, an informal instructional video, and an employee appreciation video.
Subseries 4, Audio, 1946-1980, undated
This series contains all the audio (excluding those items associated with filmstrips) and is divided into 5 subseries.
Sub-subseries 1, Music, 1954-1960, undated, contains Reddy Kilowatt theme songs and promotional music used by Reddy Communications and is organized chronologically, with undated materials last.
Sub-subseries 2, Promotional, 1946-1979, undated, consists of promotional audio such as radio commercials and informational spots. The items are organized chronologically, with undated materials last.
Sub-subseries 3, News Programs, 1976-1979, consists of recordings on cassette tapes. The cassette tapes are organized chronologically.
Sub-subseries 4, Speeches, 1975-1980, undated, contains recordings of speeches and presentations given by important figures in and outside of the electrical industry. The items are organized chronologically, with undated materials last.
Sub-subseries 5, Corporate Interviews, circa 1974-1977, consists of informal interviews conducted by Reddy Communications, Inc. employees. The interviews are organized chronologically.
Sub-series 6, Oral Histories, 1983, consists of five hours of audio cassette recordings with Mrs. Ashton Collins, Sr. and Ashton Collins, Jr. at the initial stages of collection acquisition. The oral histories were conducted by John Fleckner, Archivist with the Archives Center, National Museum of American History. Topics discussed include biographical information about Ashton Collins, Sr.; the early history of the Reddy Kilowatt Service; Mrs. Ashton Collins, Sr.'s experiences in the Reddy Kilowatt, Inc. office; her participation in electric industry conventions; Cuba's ousting of Reddy Kilowatt; and the transition in the company's services during the late 1960s and early 1970s.
Sub-subseries 7, Reference CDs, consists of all reference copies made of the audio. Multiple titles are contained on each disc.
Subseries 5, Filmstrips, 1939-1984, consists of filmstrips and their associated audio and elements (negatives, A and B roll, etc.), paired together by title. The filmstrips are organized chronologically.
Arrangement:
Collection is arranged into eight series.
Series 1, Background Materials, 1926-1977
Subseries 1.1, Articles of Incorporation, 1953
Subseries 1.2, Histories and Origins of Reddy, 1926-1977
Subseries 1.3, Reddy Remarks, 1935-1936
Series 2, Ashton Collins, Sr., Materials, 1926-1974, undated
Subseries 2.1, Correspondence, 1926-1964
Subseries 2.2, Speeches, 1942-1974, undated
Subseries 2.3, Articles, 1933-1951
Subseries 2.4, Miscellaneous, 1933; 1953
Series 3, Client Services and Publications, 1935-1999, undated
Subseries 3.1, Clip Art, 1936-1978, undated
Subseries 3.2, Communications in Environment/Youth, 1971-1972
Subseries 8.2, Animation Cels and Sketches, 1946; 1985
Subseries 8.3, Moving Images, 1940s-1989
Subseries 8.4, Audio, 1946-1980, undated
Biographical / Historical:
Ashton B. Collins, Sr. (1885-1976), the commercial manager of Alabama Power Company, created the trademark character Reddy Kilowatt in 1926 in an attempt to humanize electric utility service for marketing and other corporate communications purposes. Reddy Kilowatt first appeared publicly at the 1926 Alabama Electrical Exposition in a display for the Alabama Power Company, which also ran supporting newspaper advertisements. The original figure had five arms to illustrate the many capabilities of electric service. Though Collins originated the idea of Reddy Kilowatt, he asked an engineer from the company's drafting department, Dan Clinton, to create a usable sketch of the character. After the exposition, Collins retained the copyrights to Reddy Kilowatt. In 1932, he recruited a friend, Dorothea Warren, to develop several sketches of Reddy Kilowatt in an attempt to sell what Collins called "The Reddy Kilowatt Program." At the time, Collins was employed by Edison Electrical Institute to travel the country promoting electrical household cooking appliances. He used the opportunity to network with electric utility managers and to promote his idea of using Reddy Kilowatt to humanize electric service in the home. Collins convinced his first clients in 1933. By the end of 1934, at least six other electric utility companies had adopted the "Reddy Kilowatt Program."
Subscribers to the Reddy Kilowatt Service received sheets of clip art for use in advertisements. The mechanism for this distribution was called a "mat service." The Reddy Kilowatt mat service was the backbone of the licensee program from the 1930s until the late 1960s. The mat service offered various poses of Reddy Kilowatt to be included in advertisements for the licensee companies, as well as complete advertisements to which the licensee companies could simply add their name. Another publication, Reddy News, was soon developed to reinforce the program. Published biannually, it was sent to licensee companies to provide ideas about ways to use the Reddy Kilowatt trademark.
As the mat service evolved, the Reddy Kilowatt figure found many uses. Common themes were the benefits of electrical appliances for farms and homes, safety, and holidays. The descriptions of electrical appliances emphasized gender roles in alluding to the potential new freedom for women from household chores. Farm-oriented advertisements underscored increased farm productivity through electrical innovations such as incubators and automated milking machines. As electric usage increased, the mat service added advertisements pointing out the need for updated wiring in order to maintain safety. More mundane concerns included electric service issues such as power outages, vandalism and timely bill payment. A wide variety of Reddy Kilowatt holiday poses became available, ranging from the Easter Bunny to President's Day and Halloween. Christmas was especially well illustrated, accenting the possibility of electrical appliances as gifts.
The Reddy Kilowatt Service was only available to investor-owned utilities, and the mat service reflected this by emphasizing the benefits of this economic structure. Other economic themes included the inexpensiveness of electric service and payment of taxes by investor-owned utilities. The service also began to express a specific political agenda in response to public ownership of utilities and rural electrification cooperatives. Bolstered by post-World War II anti-communist sentiments, the Reddy Kilowatt Service began issuing advertisements promoting free enterprise which linked public and co-operative utilities with the road to socialism. In 1950, Collins launched the Grass Roots Impact Plan, a comprehensive advertising plan incorporating these themes.
Ashton Collins consistently emphasized to his licensees the need to begin the consumer education process early. Youth education was a clear priority for the Reddy Kilowatt Service and was even included in Collins's initial "Reddy Remarks" program via a bedtime story booklet. Licensee companies sponsored Reddy Kilowatt Youth Clubs in the late 1940s, inspired by Collins's speeches emphasizing the importance of youth programming. In the mid-1960s, Reddy Kilowatt, Inc., developed a comprehensive youth program for client companies that incorporated youth education with capitalist economic values. Collins developed a supporting slide presentation titled "Fission, Fertility, and the Future." Tailored to an audience of business executives, the presentation emphasized the importance of reaching youth during a period of social upheaval in order to protect the interests of investor-owned utilities.
Film and television programs developed by the company also reflected the emphasis on youth outreach. Since the company's business revolved around a cartoon character, the transition into animation seemed fairly simple. Reddy Kilowatt, Inc., entered into a partnership with Walter Lantz Productions to produce Reddy Made Magic, a 1946 cartoon about the history of electricity. However, producing audio-visual media turned out to be too expensive and the experiment with animation remained limited. In 1957, Collins tested the waters again by contracting for a commercial with Terrytoons, a low-budget animation company and, in 1959, the company hired John Sutherland to update Reddy Made Magic for the atomic age. The Mighty Atom recycled the historical sequence from the previous film and added a new sequence promoting the use of atomic energy. Collins already had used the cheaper media of filmstrips and slide presentations for business presentations, and this format also was incorporated into the youth program. Licensee companies were encouraged to use Reddy Kilowatt in their own sponsorship of radio and television programs, and some used Reddy Kilowatt in locally produced commercials.
Ashton Collins was an aggressive and skillful promoter of Reddy Kilowatt, and the range of the program was not limited to the United States. Collins began registering his trademarks in prospective markets early on, and soon received trademarks in Canada (1934), Argentina (1937), Great Britain (1938), and Mexico (1938). Trademarks were also granted in Australia, Barbados, Kenya, Mexico, South Korea, Venezuela and the Netherlands Antilles. Though no official list of international licensee companies is available, materials within the collection indicate lively usage of Reddy Kilowatt in South America and Australia.
Ashton Collins, Sr. was married in 1931 to Mrs. Ashton Collins, Sr. They had two sons, Ashton, Jr., and Beatty. Each member of the family became involved in the business over time, though that was not required by Ashton Collins, Sr., at any time. After the two boys left home, Mrs. Collins began volunteering at the office; her work included filing, photocopying, and assembling indexes and scrapbooks. After his release from the Air Force, Ashton Collins, Jr., approached his father about working in the company. Ashton Collins, Sr., met with him over the course of a day and outlined a program for him to work his way up through the company. Collins, Jr., agreed and began work in the mailroom. In 1962, he became president of the company and his father became chairman of the Board of Directors. Beatty Collins's involvement in the company was limited to service on the Board of Directors.
By the late 1960s, the business climate for investor-owned utilities had changed significantly. Public concern over the environmental impact of power plants resulted in greater scrutiny of new plant construction, particularly in regard to nuclear energy facilities. Electric utilities no longer desired to sell increased output, as building new plants became too costly to justify their expense. The Reddy Kilowatt Program reflected these changes in several ways. An environmental program was developed to help electric utilities navigate their way through the increasingly complicated public and business climate. This included a number of services specifically targeted toward the issue of atomic power such as consumer advertising meant to demonstrate the minimal output of radioactive waste and a low-profile consulting service focusing on atomic plant siting issues. As companies moved away from blanket advertising for electric usage, the Reddy Kilowatt character was relegated to children's programming. As Ashton Collins, Sr.'s, influence in the company began to wane, the youth program moved away from economic education and shifted to conservation issues and electrical safety. The company changed its name to Reddy Communications, Inc., at some point before 1982 and began to market itself as an information clearinghouse and consulting service.
In 1998, the company was bought by Northern States Power, which had recently become a wholly-owned subsidiary of Xcel Energy.
Related Materials:
Related Archival Materials: See Louisan E. Mamer Rural Electrification Administration papers, 1927-2002 (AC0862).
Related Artifacts: The Division of Information Technology and Communications holds artifacts related to this collection (Accession #: XXXX-XXXX).
Provenance:
Donated to the Archives Center by Xcel Energy in 2005.
Restrictions:
Physical Access: Researchers must use reference copies of audio-visual materials. Reference copies are ½ inch VHS, audio cassette, or compact disc. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. There are no reference copies on VHS or DVD for the filmstrips, and the Archives Center does not have a filmstrip projector.
Technical Access: Titles on Beta Max video tape and all picture and audio elements for Original Film (OF) 913.7 cannot be viewed. Viewing the film and filmstrip portion of collection requires special appointment.
Rights:
Collection items are available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions.
Pan-American Exposition (1901: Buffalo, N.Y.) Search this
Panama-California Exposition (1915 : San Diego, Calif.) Search this
Panama-Pacific International Exposition (1915: San Francisco, Calif.) Search this
Scottish National Exposition (Edinburgh, Scotland: 1908) Search this
Sesqui-Centennial International Exposition (1926 : Philadelphia, Pa.) Search this
Sydney International Exhibition (Sydney, Australia: 1879) Search this
Texas Centennial Central Exposition (Dallas, Texas: 1936) Search this
Universal Exhibition (1873 : Vienna, Austria) Search this
Western Pennsylvania Exposition (1915 : Pittsburgh, Pennsylvania) Search this
World's Columbian Exposition (1893 : Chicago, Ill.) Search this
World's Industrial and Cotton Centennial Exposition (1884-1885 : New Orleans, La.) Search this
Extent:
46 Cubic feet (123 boxes and 148 map-folders)
Type:
Collection descriptions
Archival materials
Motion pictures (visual works)
Postcards
Greeting cards
Stationery
Panoramas
Sheet music
Posters
Shopping bags
Photographs
Stereographs
Menus
Place:
Disneyland (California)
Date:
1841-1988
Scope and Contents:
Memorabilia of fairs and World's Fairs throughout history, both in the United States and abroad, including photographs, stereographs, panoramas and slides; printed materials; postcards; sheet music; philatelic material; stationery and greeting cards; menus and food service items; posters; shopping bags; motion picture films; and other items.
Arrangement:
The collection is divided into three series.
Series 1: World's Fair Materials, 1841-1988
Series 2: Reference and Miscellaneous Materials
Series 3: Larry Zim Materials
Series 4: Oversize Materials, 1909-1968
Biographical / Historical:
Larry Zim, whose actual name was Larry Zimmerman, was an industrial designer, a historian of World's Fairs who wrote extensively on the subject, and a collector of World's Fair memorabilia.
Provenance:
Collection by bequest of Larry Zim.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Crystal Palace -- (New York, New York) Search this
Papers and audiovisual materials documenting Russo's career in music.
Scope and Contents:
The collection includes Russo's original and published music scores, parts and arrangements; audiovisual materials including recordings of broadcasts of Russo's radio show, performances of Russo's compositions, including performances by Duke Ellington, and film and video recordings of Russo's productions in theater and opera; and personal papers such as correspondence, photographs, scrapbooks, publicity files, contracts, etc. Among the most significant items in the collection are experimental jazz arrangements for Stan Kenton in the late 1940s-early 1950s, undated arrangements for Gerry Mulligan, Russo's original arrangement of Duke Ellington's Sacred Concert, scores to his first and second symphonies, and scores and libretti to several early rock operas. The photographs include images of persons such as Ellington, Kenton, and Billy Strayhorn, and photographs by jazz photographers Herman Leonard and William Claxton. 2007 addendum includes correspondence, mostly between Russo and his family; eighteen diaries for 1946-1967 (not all years are present) with sparse entries, some in Italian; and additional music manuscripts, parts, scores and libretti.
Arrangement:
The collection is arranged into nine series.
Series 1: William Russo's Music
Series 2: Teaching Notes
Series 3: Correspondence
Series 4: Publicity, Programs, and Reviews
Series 5: Posters and Artwork
Series 6: Photographs
Series 7: Books and Lecture Notebooks
Series 8: Memorabilia
Series 9: Audiovisual Materials
Biographical / Historical:
William Russo, renowned American jazz composer, arranger, and founder of the Chicago Jazz Ensemble, had a music career that spanned five decades and included performance, conducting and composition. During his career he worked with such diverse talents as Duke Ellington, Billy Strayhorn, Leonard Bernstein, Cannonball Adderly, Yehuidi Menuhin, Dizzy Gillespie, Seiji Ozawa, and Billie Holiday. Although critics acknowledged Russo mainly for his pioneering contributions to the big-band jazz canon, his talents extended to a far wider range of musical styles, creating groundbreaking jazz scores, rock operas, classical works, film scores, and educational textbooks on jazz orchestration and arrangement. In all, he composed over 200 pieces for jazz orchestra with more than 25 recordings of his work. In 1990, Russo received a Lifetime Achievement award from NARAS, the organization that presents the Grammy Awards.
As a young trombonist, Russo studied with Lennie Tristano, the pianist and theorist who became a leader in the progressive jazz movement. During the late 1940s, Russo led the revolutionary Experiment in Jazz band. At age 21, he became one of the chief composers/arrangers for the Stan Kenton Orchestra, one of the most innovative and influential jazz orchestras of the postwar era. In his four years with Kenton, Russo penned such classic Kenton works as "23° North – 82° West," and "Frank Speaking."
Russo made several major jazz recordings under his own name before his classical "Symphony No. 2 in C (TITANS)" received a Koussevitsky award in 1959; it was performed by the New York Philharmonic that same year under Leonard Bernstein, who had commissioned the work. This award marked Russo's "official" entry into the world of classical music. Russo continued to write major symphonic works throughout his career, including his 1992 grand opera, "Dubrovsky."
After his tenure with Kenton, in the early 1950s, Russo led his own successful bands, The Russo Orchestra in New York, and the London Jazz Orchestra, before returning to Chicago to form the Chicago Jazz Ensemble in 1065. With the Ensemble, he presented Duke Ellington's "First Concert of Sacred Music" in 1967. This was one of the rare times when Ellington allowed one of his compositions to be arranged and performed by a jazz orchestra other than his own, and was a reflection of Ellington's respect for Russo. Shortly after this performance, Russo composed a rock cantata, "The Civil War," that led him into the field of rock opera. After concentrating on classical music again in the 1970s, in the late 1980s, Russo began to re-explore the history of jazz through his revived Chicago Jazz Ensemble. In 1995, the Chicago Jazz Ensemble made history with the first-ever complete live performance of Gil Evans' and Miles Davis' "Sketches of Spain" in its original form. Recent Russo works that premiered in Chicago included "Chicago Suite No. 1," and "Chicago Suite No. 2," a recording that was published posthumously in the spring of 2003.
Related Materials:
Materials in the Archives Center
William Russo Transcription and Arrangement of Duke Ellington's First Concert of Sacred Music, 1967-1968 (AC0406)
Provenance:
Bequeathed to the Smithsonian by William Russo. Papers collected after Russo's death in 2003. The 2007 addendum sent by Russo's sister and daughter were also part of the bequest.
Restrictions:
Collection is open for research by appointment. Unprotected photographs must be handled with gloves.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Puerto Rico. Division of Community Education. Department of Education Search this
Extent:
1 Item (Ink on paper., 59.7 x 42.5 cm.)
Type:
Archival materials
Posters
Screen prints
Place:
Puerto Rico -- 20th century
Scope and Contents:
"The Challenge" promotes a film about a boy with a mental handicap. Films like this were conceived as teaching tools to inform parents about issues that they faced when confronted with the health and the well-being of their children and of their right to social services. (From exhibition text by Marvette Perez.)
Local Numbers:
AC0615-0000019.tif (AC Scan)
1997.3100.02 (Museum Cat. No.)
Exhibitions Note:
In the exhibition "Posters from the Division of Community Education (DIVEDCO) of Puerto Rico, 1948-1989," Sept. 17, 2008-Jan. 18, 2009, at the Smithsonian's S. Dillon Ripley Center.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Correspondence, administrative records, operational records, company newsletters, news clippings, photographs, photograph albums, and audio-visual materials.
Scope and Contents:
Series 1: History of Krisy Kreme, includes records and materials which document the history of Krispy Kreme Doughnut Company and Corporation. Included are stories about the company and its founder, Vernon Rudolph ("A Man and an Enterprise" is in booklet form while "Brief Outline of the History of Krispy Kreme" is 115 pages) and also a story about the employees and facilities of the Corporation; a report that includes the organization's history and brief biographies of the management team; and overall operating reports from 1948 and 1950. There is also information pertaining to Krispy Kreme's association with Beatrice Foods Company as well as a biography of William Lewis Rudolph, brother of Vernon. This series also contains a draft (from 1952) of a report to the Government Purchasing Agencies about Krispy Kreme's mix plant operations, comprising a detailed list of equipment, cost controls, and a chronology of Krispy Kreme store openings. These are located in a folder marked "Historical Data." There is also a folder entitled "Vernon Rudolph" which contains a photocopy of two photographs -- one is of the front of a house while the other is of a family -- and a funeral tribute, dated 1973, to Vernon Rudolph.
Series 2: Administrative Records, contains those records which deal with the overall operation of the Krispy Kreme Doughnut Company and Corporation. This series is arranged into the following subseries:
Subseries 2.1: Correspondence, contains copies of letters to and from Vernon Rudolph and vendors, banks, Krispy Kreme stores and office personnel, local organizations, government agencies. The dates range from the 1930s through 1972. There is one original letter and its accompanying envelope from 1939.
Subseries 2.2: Executive Records, contains the articles of incorporation, bylaws, minutes, and resolutions of the Board of Directors. The dates range from 1946-1977. This subseries also includes an organizational chart from the mid-1970s as well as an article of incorporation for Frozen Products, Inc., a subsidiary of the Krispy Kreme Doughnut Corporation. There is also an Incorporation Plan from 1946 that includes a plan of organization, bills of sale, and a balance sheet. The folder marked "Miscellaneous," contains minutes from the first meeting of the incorporators in 1946 and a short note from 1952 concerning floor space at the Ivy Street plant.
Subseries 2.3: Financial Records, ca. 1940-1996, includes annual and audit reports, gross sales statements for the company and the corporation as well as for doughnut mix. This subseries also contains balance sheets, a general accounting ledger, and operating reports. In the folder "Canceled Checks," there are signed checks by Vernon Rudolph as well as a handwritten listing of expenses that is titled "Personal Bank Records." There is also a prospectus dated from 1975 which is one year before the merger with Beatrice.
Subseries 2.4: Legal Records, 1947-1982, deals mostly with trademark issues. It contains the correspondence and registration applications pertaining to trademark laws. Also included are the actual trademark registrations from all 50 states (since expired) as well as a list of expiration dates for the registrations. This subseries also contains correspondence between Krispy Kreme and Prudential Insurance Company concerning loans. There is also a folder "Miscellaneous Agreements and Contracts" that contains a lease agreement from 1957 and an accident claims agreement from 1955.
Subseries 2.5: Personnel Records, dates range from the 1950s-1985. It includes information concerning employee benefits and manuals on selling doughnuts and running doughnut machines. Female employees are provided with guidelines in both a booklet, ca. 1963, titled "Salesgirl," and a plaque from the early 1960s that instructs them on appearance, retail manner, and attitude. Also contained in this subseries are award certificates given for years of service and a photograph of service award pins, jewelry, watches, and a clock. Other certificates were those for Associates and store operators certifying that they are fully capable and properly trained to operate a Krispy Kreme store. In the "Miscellaneous" folder, there are memorandums to employees, want-ad clippings, and a thank you card from the Corporation to its employees for 50 years of success.
Subseries 2.6: Professional Associations, contains a certificate of membership into the US Chamber of Commerce, 1955.
Subseries 2.7: Stock Records, deals with the purchase and sale of stocks from 1947-1975. There are copies of two agreements -- one regarding Krispy Kreme selling an employee stocks and the other concerning Krispy Kreme buying stocks in the Pinebrook Real Estate and Development Corporation. The folder "Stockholders," contains a 1950 end of year letter to stockholders and a brief report on a court case entitled "How Not to Sell Company Stock to Key Employees" from a 1949 newsletter, "Estate and Tax Letter." There is a stockholders ledger dated 1947-1975 which also has a list of stockholders attached to one page.
Subseries 2.8: Testimonial Letters, are from customers and date from 1994-1997. In some cases, Krispy Kreme responses were attached with the original, in others they were not. All the letters are copies of the originals and are on acid-free paper.
Subseries 2.9: Miscellaneous, contains drawings and pictures of the Corporation headquarters in Winston-Salem, NC, and of exterior store signage. It also includes logo designs from the 1960s through 1989, samples of stationery, a brochure for and a photograph of the Krispy Kreme plane, and a program for the 1994 Krispy Kreme Annual Conference. There is also a folder containing Holiday greeting cards from Krispy Kreme management and a program from their 1990 Christmas party.
Series 3: Operational Records, contains those records which pertain to all aspects of the production and sale of Krispy Kreme doughnuts. This series has the following subseries:
Subseries 3.1: Advertising and Promotions, ca. 1947-1993, contains small and full page newspaper advertisements from 1947 through 1993 (including some undated advertisements), the mats and layouts that the retail stores used in their own in-store advertising, and information and correspondence concerning billboard advertising. This subseries also includes television commercial storyboards and an audience pre-test report for three of them. There is also materials on the different promotions Krispy Kreme used. The "Miscellaneous" folder contains a variety of indoor and outdoor advertisements.
Subseries 3.2: Equipment and Engineering, is itself broken down into three categories: American Gas Association (AGA), Equipment Design, and Equipment Information. The "American Gas Association" section contains correspondence between the AGA and Krispy Kreme regarding AGA inspection of and seal of approval for Krispy Kreme-made equipment. "Equipment Design" contains the notes, sketches, test results, and photographs of various pieces of equipment designed and made by Krispy Kreme. "Equipment" information includes equipment brochures and booklets and more detailed information on the use of the equipment.
Subseries 3.3: Franchises/Associates, ca. 1940s-1990s, contains literature to attract potential new franchisees as well as samples of franchise agreements. This subseries also includes photographs and press releases concerning store openings. These are located in three folders: "Grand Opening Summary," "Knoxville Grand Opening," and "Krispy Kreme Locations." There is also a videocassette that highlights Krispy Kreme's foray into New York City in 1996.
Subseries 3.4: Fundraising, includes a variety of materials that concern Krispy Kreme's program of assisting local organizations in their fundraising efforts. The dates range from the 1940s-1990s. It contains brochures, ca. 1940s-1990s, which explain the fundraising plan and its benefits. There are also guides geared towards Krispy Kreme salespersons to help them present the plan to potential clients. In the "Miscellaneous" folder, there is a newspaper advertisement from September 1988 promoting the fundraising plan. There is also a photo collage done by Krispy Kreme Fundraising Representative, Sharon Craig, to commemorate a local parade in Memphis, TN (at the Elvis Presley Boulevard plant).
Subseries 3.5: Marketing, contains a 1996 marketing standards manual and press kits from 1997. The marketing manual was directed to store operators to assist them in promoting and selling their products. The press kits were given to the Smithsonian when discussions concerning Krispy Kreme's donation to the museum began in the spring of 1997.
Subseries 3.6: Packaging, ca. 1930s-1992, contains examples of the different packaging used by Krispy Kreme to market their food products and mixes. Also included are designs for new packaging. One example is for doughnuts done by Comet Products Inc. (of MA) in 1979. Four samples of pie packaging designs were created by Pike & Cassels, Inc. (of NC) in late 1991 and early 1992. In the "Miscellaneous" folder there are examples of other Krispy Kreme packaging.
Subseries 3.7: Quality Control Laboratory, ca. 1959-1976, consists of two items. The first one, which was originally housed in a binder, is a notebook of information on lab procedures and on the chemical consistency and test concerning doughnut ingredients. This belonged to David Downs, Chief Chemist at Krispy Kreme. The second item is a "pictorial" prospectus of the entire Krispy Kreme operation -- departments, individual stores, products and packaging -- which belonged to the Laboratory.
Subseries 3.8: Sales Records, ca. 1950s-1980s, contains materials that would assist both franchise managers and operators (with in-store sales) and route salespeople (in selling wholesale Krispy Kreme products to groceries, etc). It includes a Route Book, ca. late 1950s, that contained order information and belonged to Robah G. Hendrick, a Krispy Kreme salesman. There is also a sales order pad, ca. 1950s-early 1960s, used by a Krispy Kreme store in Memphis, TN. There are also two in-house catalogs -- in folders "Posters, inserts, cards..." and "Shelf talkers catalog" -- that contain items that can be ordered by managers and that are used to sell store products. Shelf talkers are signs posted near the merchandise or on grocery display shelves. They, like the posters, inserts, cards, are used to attract customers with specials and promotions. Samples of shelf talkers are included in this subseries. There is also a "Miscellaneous" folder which contains a Krispy Kreme coupon, a book of gift certificates, another example of a shelf talker sign, and brochures of different store displays.
Subseries 3.9: Store Operations, ca. 1960s-1970s, deals primarily with items that are meant for store operators and mangers to help them in running a Krispy Kreme store. Two manuals -- Production and Extruded Doughnut manuals -- instruct managers in producing high quality products. Two other manuals -- Associates Operations and Branch Plant Managers' Manual -- discuss doughnut production, but also give directives and policies on other store issues, such as safety, sanitation, and personnel. The Branch Plant Managers' Manual also delves into the natural gas crisis in January 1977 and deals with advertising, security, and photo requests. This subseries also includes five 8"x6" laminated cards that contain doughnut recipe information and checklists of cleanup and sanitation procedures. There is also a plaque entitled "What is a Customer?" which explains to employees why a Krispy Kreme customer is so important. In the "Miscellaneous" folder there are two guides that advise on how to promote and sell items and a store/production area sign containing the store mission statement. [Also see Series 2: Administrative Records, Subseries E: Personnel, for a guide entitled "Salesgirl" which instructs the female Krispy Kreme employee on matters pertaining to dress and attitude.]
Series 4: Newsletters, 1957-1998, includes, Krispy Kreme News, Krispy Kreme Management Circle, and Hot Doughnut News.
Krispy Kreme News, 1957-1998, is geared towards all members of the Krispy Kreme community -- management, operators and managers, and employees. Its articles discuss new store openings, Corporation news, community (or news-related) events, and provides instructions and reminders concerning store upkeep and sanitation. There are sections announcing upcoming retirements, congratulating outstanding employees, and honoring long service to Krispy Kreme. Also included are articles that do not necessarily pertain to Krispy Kreme, but, rather, add a human element to the newsletters, such as humorous stories, articles on birds, and tips on highway safety. Some articles of interest are a history of chocolate (September 1963), "You Can Improve Your Memory" (May 1967), "A Communist is a Rich Marxist" (July 1967), and a discussion on skirt lengths and their relation to economics (February 1970). [In addition, there are two early issues of Krispy Kreme News (May 9 and May 15, 1951) in a folder entitled "Brief Outline of the History of Krispy Kreme, 1977" which is located in Series 1: History of Krispy Kreme.]
Also included in this subseries and relating to Krispy Kreme News are a subject index, a questionnaire form, and signed release letters.
Krispy Kreme Management Circle, 1995-1997, is a quarterly newsletter geared towards Krispy Kreme management and leadership. The articles focus on product quality, marketing and promotions, and training. At the end of each issue, there is a ranking of stores in different sales categories, i.e., average customer purchases (in dollars), highest percentages of customers buying beverages with their food or buying a second dozen doughnuts.
Hot Doughnut News, 1997, caters primarily to Krispy Kreme store operators, providing reports on stores and ideas for marketing.
Series 5: Press Clippings, 1949-1998, contains articles and stories that cover the Corporation, its history, its founder and subsequent leaders, and its community programs and promotions. The bulk of the clippings are from newspapers with a scattering of magazine articles. The largest number clippings come from the Winston-Salem Journalof Winston-Salem, NC, where Krispy Kreme is based. All articles have been copied onto acid-free paper.
Some clippings have been separated from the rest. One folder, "Davey Allison," contains clippings concerning the sudden death of this popular NASCAR driver and Krispy Kreme spokesman, in 1993. The folder titled "Ralph Simpson and Associates, July-Sept 1995" contains articles and news briefs on Krispy Kreme and its competitors collected by a Winston-Salem public relations firm. Two other folders with clippings from the Simpson PR firm concern Krispy Kreme's donation into the Smithsonian in July 1997. The contents of these two folders are not on acid-free paper. "School Computers" documents the efforts of the Krispy Kreme Corporation to help distribute computers to schools across North Carolina. The "TV Monitoring Report, July 1997" folder does not contain any clippings, but includes a listing of news stories that appeared on television about the Krispy Kreme donation to the Smithsonian.
Series 6: Photographs, ca. late 1930s through the mid 1990s, consists of black-and-white and color photographs and some negatives and transparencies. This series is divided into the following subseries:
Subseries 6.1: Corporate Staff, Associates, and Store Managers, ca. 1940s-early 1990s, is broken down into the following two categories: "Corporate Staff" and "Associates and Store Managers." Corporate Staff contains photographs of the officers of the corporation as well as members of the staff at the headquarters in Winston-Salem. Most are portrait shots with some group photos, e.g., the Board of Directors. There are also photographs of a 1974 retirement party for Mike Harding (Chairman of the Board and CEO) and Louise Joyner (editor of the Krispy Kreme News) and of a wedding cake made in 1990 for the wedding of headquarters accountant Cathy Rogers. The cake and the wedding were featured in the winter 1991 issue of Krispy Kreme News. [Also of interest are two photocopies of photographs -- of a house and a family -- located in Series 1: History of Krispy Kreme, Folder: "Vernon Rudolph."]
The Associates and Store Managers photographs consist mostly of group portraits taken at their respective annual meetings: Associate Operators' Meeting and Store Managers' Conference. Also included are scenes of store manager training, which was mandatory for all new Krispy Kreme managers.
Subseries 6.2: Corporate Headquarters, date from the late 1940s through the late 1980s. This subseries contains photographs of the General Offices, Equipment Department, Laboratory, Mix Department, and Warehouse. [Other photographs pertaining to these areas can be found in Series 6: Photographs, Subseries H: "Tour Given to Smithsonian Staff."]
The General Offices photographs include exterior and interior views of the headquarters on Ivy Avenue. The Equipment Department photographs show various pieces of doughnut equipment as well as the designing, manufacturing, and assembling of said equipment by Krispy Kreme. [For more technical information on the different equipment, please refer to Series 3: Operational Records, Subseries B: "Equipment and Engineering."]
The Quality Control Laboratory photographs consist of views that show the interior of the laboratory and of the chemists at work. There are also some images of test results of the doughnut mixes for quality and consistency. In addition, there are pictures of lab results of tests on glaze made with and without stabilizers.
The Mix Department photographs contain views of the different stages of department operations. They also show the equipment used to prepare the dry doughnut mixes, which later are sent to the Krispy Kreme stores. The Warehouse photographs show bags of Krispy Kreme prepared mixes stacked in a large warehouse at the headquarters and waiting to be shipped.
Subseries 6.3: Retail Shops and Plants, ca. 1937-1994, contains photographs of specific Krispy Kreme stores. They show the exterior and interior views of the shops including storefront, signage, retail, and production areas, as well as employees and customers. The bulk of the photos range from the 1950s through the 1970s. They are arranged by state, by city within the state, and then by street name within the city.
Subseries 6.4: General Photographs, ca. 1940s-mid 1990s, concern unspecified Krispy Kreme shops and plants. They include views of store exteriors (storefront and signage) and interiors (production and retail areas and signage). The production area photographs show the various stages of the production of doughnuts, pies, and honeybuns. There are also photographs of customers, employees, and of students participating in the Krispy Kreme fundraising plan. The employee photographs consist of general in-store action and posed shots as well as views of employees receiving service awards for years of service. The fundraising photographs show students picking up boxes of doughnuts from Krispy Kreme shops or selling those boxes in an effort to raise money.
This subseries also contains photographs of the trucks used by the Krispy Kreme stores throughout the years to deliver their products to groceries and other food stores. [A a set of press clippings that detail the use of Kripsy Kreme trucks in delivering school computers to North Carolina schools. These can be found in SERIES 5: Press Clippings, in the folder titled "School Computers, May-June 1993."]
Subseries 6.5: Trade Shows, range in date from the 1950s through 1970s. This subseries includes photographs of Krispy Kreme displays at trade shows in the United States (Atlanta and St. Louis) and in Greece, Indonesia, Japan, and Pakistan.
Subseries 6.6: Products and Packaging, ca. late 1940s-early 1990s, shows samples of various grocery store displays as well as photographs of doughnuts, fried pies, and honeybuns -- with and without packaging. There is also a folder that contains shots of Krispy Kreme coffee cups.
Subseries 6.7: Advertising and Promotions, dates from 1965-1990s. The bulk of the photographs centers around shots of Davey Allison's race car. Allison was a Krispy Kreme spokesman for their Race to Daytona Sweepstakes in 1991. The other photographs consist of views of various advertising posters used in shops and grocery stores. There are also photographs that show Krispy Kreme advertising displays in airports.
Subseries 6.8: Photo Albums, consist of six albums, all falling within the date range of the 1950s through the mid 1980s. The first album, "Exterior and Interior shots of Unspecified Retail Shops," contains photographs that date from the late 1970s-mid 1980s; these consist of exterior and interior views of various stores.
The second album, entitled "Krispy Kreme Album," dates from 1962. A Christmas gift to Vernon Rudolph from the Corporate staff and associates, it contains photographs of the individual staff members and associates as well as group shots of the associates at annual meetings. There are also photographs of various shop storefronts. This album also includes exterior and interior views of the corporate headquarters.
"Krispy Kreme Doughnut Co.," ca. 1950s-1960s, is the third album. It served as a pictorial marketing tool used to attract new associates and franchisees. It shows exterior views of the corporate headquarters, various storefronts, and views of a typical Krispy Kreme trade show display. There are also photographs showing retail doughnut production as well as images of packaging and final products. In addition, there is a price list of equipment and mixes.
The "Plant and Production" album dates from the 1960s. It consists of photographs showing the different stages of doughnut production and the preceding steps involving the equipment and mix departments and laboratory. There are also exterior views of various retail shops and of the headquarters in Winston-Salem.
The "Production Equipment Album," ca. 1960s-early 1970s, is similar to the "Krispy Kreme Doughnut Co." album with regards to the subject of the photographs. Additionally, there are photographs of the officers of the Corporation as well as images of advertising posters used in grocery stores.
The sixth album, entitled "Social Gatherings Album," dates from 1951-1971. It contains photographs of female corporate staff members at various social gatherings, such as bridal and baby showers, picnics, birthdays, and Christmas parties.
Subseries 6.9: Tour Given to Smithsonian Staff, contains photographs that were taken on May 28, 1997. The photos, taken by Smithsonian photographer Rich Strauss, depict a tour of the Corporation headquarters in Winston-Salem, NC. One highlight of interest is a view of the safe where the secret Krispy Kreme recipe is kept (located in the "Quality Control Laboratory" section of this subseries). The photographs are arranged according to the order of the tour.
Series 7: AUDIOvisual Materials, remains unprocessed as of the date of this finding aid. This series consists of training films, videotapes, TV and radio commercials, and slide presentations. A rough inventory of these materials is provided in the container list.
Biographical / Historical:
The Krispy Kreme Doughnut Corporation started with a recipe, a Pontiac, a pack of cigarettes, and a dream. Add in hard work and a commitment to quality and consistency and what emerges is a company that is at the top of its field and beloved by its customers. It is an organization that has been innovative over the years, but has also remained true to its belief in making top quality products and ensuring excellent customer service. All of this has made Krispy Kreme doughnuts and its company a Southern icon.
The story of Krispy Kreme is the story of one man: Vernon Rudolph. Vernon Rudolph opened his first Krispy Kreme shop in the 1930s and from there built a corporation which he led until his death in the early 1970s. There is another part of the story and that is the continuation of the dream by Joseph McAleer. It was after some years under corporate food giant, Beatrice Foods, that McAleer, beginning in 1982, steered Krispy Kreme back to its traditional emphasis on excellent doughnuts as well as on a family atmosphere within the entire corporation.
The story begins on June 30, 1915 in Marshall County, Kentucky with the birth of Vernon Carver Rudolph. He was the eldest son of Rethie Nimmo Rudolph (mother) and Plumie Harrison Rudolph (father) and had a strict, but loving, upbringing. Vernon Rudolph did well in school, both academically and athletically. He also found time to work in his father's general store as well as helping his neighbors with odd jobs.
After graduating from high school, Rudolph then began his life's work when he went to work for his uncle, Ishmael Armstrong. It seems Armstrong bought a doughnut shop -- along with the assets, name, and recipe -- from a Frenchman from New Orleans, Joe LeBeau. So in 1933, Rudolph began selling the yeast-based doughnuts door to door for the Krispy Kreme Doughnut shop in Paducah, Kentucky. Not only did Rudolph sell doughnuts, he took part in producing them, thereby giving him an all-around experience in the doughnut business.
The economic depression that rocked the country also affected the shop. Armstrong decided to move from Paducah to the much bigger Nashville, Tennessee, hoping that business would be better there. Vernon Rudolph went with him to the new location, hoping for the same. But after trying, Armstrong, in 1935, decided to sell the shop and return to Kentucky. Rudolph wanted to buy it, but unfortunately did not have the money. However, his father -- whose general store had closed and who was working for the doughnut shop as a salesman -- stepped in. He borrowed the money and soon after Krispy Kreme was operating under new ownership. It was also at this time that one of Rudolph's younger brothers, Lewis, joined the family business.
The shop was doing well, enough so that in 1936 Rudolph's father opened another shop in Charleston, West Virginia. Awhile later, a third shop opened in Atlanta, Georgia. While this growth was occurring, Vernon Rudolph still wanted to own his own Krispy Kreme store. In the summer of 1937, he left Nashville with two friends in their new 1936 Pontiac and $200. Carrying start-up doughnut equipment the three young men set out towards an unknown destination, but with a known dream.
Louise Skillman Joyner, Krispy Kreme News editor, recounts how Rudolph and his friends settled on Winston-Salem, North Carolina as the location for their shop.
After some disappointments in looking for a suitable location, Vernon Rudolph, standing on a street corner in Peoria, [Illinois], one evening, wondered what the next move should be. Rents were quite high in that section of the country and the trio was running out of money. He took a pack of Camel cigarettes from his pocket and noticed that they were manufactured in Winston-Salem, N.C. "Why not Winston-Salem?" he thought, "A town with a company producing a nationally advertised product has to be a good bet." So off across the mountains to North Carolina they went.
With only $25 left, they arrived in Winston-Salem. Using that money to rent a space on Main Street and then getting the ingredients and some equipment on credit (which they paid back promptly), the three men began making yeast doughnuts. That day was July 13, 1937. Vernon Rudolph believed in producing only doughnuts of high quality and those were the only ones that were ever sold. That belief (as well as the mouth-watering doughnuts) endeared them to the people of Winston-Salem. What also caught their eye (and their taste buds) was the doughnut production that occurred in the store's front window and the free samples given away in the evenings.
Krispy Kreme at this time was primarily a wholesale enterprise. Using trucks to deliver the products, Rudolph was able to sell doughnuts throughout the area. But soon the wonderful aroma that came from the shop caused passersby to ask for doughnuts right there on the spot. This led to the beginning of Krispy Kreme's retail operations.
In the midst of all this, Rudolph met and married an Atlanta woman, Ruth Ayers, in 1939. This family increased by one in 1943 when the Rudolphs adopted a baby girl, whom they named Patricia Ann. Sadly, Ruth Ayers Rudolph was killed in an automobile accident in Orangeburg, South Carolina in 1944.
The number of Krispy Kreme stores continued to grow in the years that followed. But instead of Rudolph owning all of them outright, he entered into partnerships or into associate (franchise) relationships. The arrangements gave the operators of these particular shops that use of the Krispy Kreme name, recipe, and later the ingredients. But more importantly, they had to agree to adhere to the Krispy Kreme philosophy of producing only the highest quality doughnuts. In those early years, the business was truly family-oriented. This atmosphere continued with these associate owners.
In 1946, Rudolph began thinking about consolidating all the Krispy Kreme resources together under a corporation. This umbrella, he believed, would enable Krispy Kreme to grow further and also give the shops a sense of uniformity. So on October 1, 1946 a corporation named the Krispy Kreme Doughnut Company was formed. Less than a year later, on June 3, 1947, a new corporation, the Krispy Kreme Corporation, was incorporated. The Company concerned itself with individual store operations, while the corporation took care of producing dry mixes used by the shops. Vernon Rudolph served as President and Chairman of the Board.
It was also in 1946 that Rudolph married again -- to Lorraine Flynt of Winston-Salem. Their family of three grew over the years to include Vernon Carver Jr., Sanford, Curtis, and Beverly.
The formation of the corporation was followed by the creation of three important departments within Krispy Kreme: the Mix Department, the Laboratory, and the Equipment Department. Each had an essential role in the overall success of the company. The Mix Department has grown since its creation in 1948. Its primary mission: to mix, in bulk, the key ingredients needed by the shops to make doughnuts -- both yeast- and cake-doughnuts -- but also newly added products -- fried pies and honeybuns. By providing these mixes, Krispy Kreme was able to ensure that all stores made the same excellent products.
The Laboratory was created in 1949. Vernon Rudolph's beliefs in top quality and uniformity were put in action. The Laboratory tested ingredients that were in the prepared mixes and experimented with others to see if perhaps a new ingredient would make a great product better.
Rudolph started the Equipment Department because Krispy Kreme's main supplier of yeast doughnut machines, the Doughnut Corporation of America, decided to enter the retail doughnut business itself. So with the help of consultants and staffed with engineers and machinists, the Equipment Department began manufacturing its own equipment in 1949.
The push towards automation that swept the nation also affected Krispy Kreme. One piece of equipment that illustrates this is the Ring King Junior. Designed for cake doughnut production and taking up only seven square feet, the Ring King Junior cut, fried, turned, and cooled about 30 to 75 dozen per hour. How different from the early days of Krispy Kreme when everything had to be done by hand -- measuring, cutting, frying. The Ring King not only saved space and time, but also ingredients used. And it gave a uniformity to the doughnuts produced -- something Vernon Rudolph liked very much.
Over the years, Krispy Kreme has followed a philosophy of excellent quality and customer service. It recognizes the importance of the customer -- because without him or her there would be no reason to be in business. Along with giving their customers the best, getting involved in the community is another way Krispy Kreme has endeared itself to them. They do this by primarily helping area schools raise money for equipment, uniforms, trips, etc. In order to accomplish its goals, the company needs hard-working and dependable people. Krispy Kreme recognizes the value of its employees. The family atmosphere of those early days has continued.
Vernon Rudolph believed in that philosophy and always strove to make Krispy Kreme the best in the doughnut business. His death on August 16, 1973, left a large void and the years immediately afterwards were tough. Then, in 1976, Krispy Kreme merged with corporate giant Beatrice Foods Company of Chicago. It was still headquartered in Winston-Salem and continued its operations, but as a subsidiary.
For Beatrice, showing a profit was extremely important. To help its Krispy Kreme division, Beatrice encouraged additions to the menu and substitutions of ingredients in the doughnut mixes. This did not appeal to long-time Krispy Kreme associates, but unfortunately there was not much that could be done at that time.
Beatrice's association with Krispy Kreme was not as profitable as it had hoped it would be. So in 1981, the food corporation decided to sell its subsidiary. One Krispy Kreme associate saw this as an opportunity to bring the doughnut company back to the basic traditions upon which it had built a successful enterprise. The associate, Joseph A. McAleer, Sr., had been with the company for almost thirty years when this situation arose. An Alabama native, he went to work for the company in 1951 after he saw an advertisement in the Mobile Press Register for qualified people to join a profitable organization -- the Krispy Kreme Doughnut Corporation. After meeting with Vernon Rudolph, McAleer worked at the Pensacola, Florida store for $1 per hour in order to learn all aspects of a shop's operations. Rudolph had initially wanted McAleer to work for no pay, but with a family to care for, McAleer could not do this and so the $1 an hour agreement was arranged.
McAleer worked 120 hour weeks for over a year. This experience enabled him, in 1953, to start a shop of his own, in Pritchard, Alabama, a suburb of Mobile. His first effort there was not a success -- due to a poor location. He opened another shop in 1956 -- this time off of a busy street in Mobile -- and this time was successful. Over the next 17 years, McAleer opened up other Krispy Kreme shops in Alabama and Mississippi and all promised to provide the highest quality product and the best service. And continuing the family-oriented tradition, members of his immediate family worked in the different shops.
The death of Vernon Rudolph and Beatrice's purchase of Krispy Kreme seemed to send the doughnut company in a new direction -- one not everyone, including McAleer, liked. When Beatrice wanted to sell Krispy Kreme, McAleer talked with his fellow associates and those with ties to the company -- people, like him, who had a stake in Krispy Kreme's success -- and through his efforts was able to form a group of investors. In 1982, the Krispy Kreme Doughnut Corporation had new owners.
These new owners, though, saw Krispy Kreme as a specialty-type of operation with a certain uniqueness and familial closeness and one which needed to concentrate on its basic foundation. That is, going to back to Vernon Rudolph's philosophy of top quality and top service as well as focusing on people, both customers and employees. They are beliefs and values that have proven successful and have helped Krispy Kreme grow from a small doughnut shop in Winston-Salem to a large corporation that still makes the same much-loved doughnut.
Related Materials:
There is a folder of duplicate Krispy Kreme material in Archives Center collection #439, the Sally L. Steinberg Collection of Doughnut Ephemera. The Archives Center also contains collection #662, two scrapbooks from the Doughnut Corporation of America. Artifacts donated by the Krispy Kreme Doughnut Corporation to the National Museum of American History are located in the Division of Cultural History and the Division of the History of Technology.
Provenance:
This collection was donated to the National Museum of American History, Archives Center on July 17, 1997, by the Krispy Kreme Doughnut Corporation. Additional items were donated on July 17, 1997, by V. Carver Rudolph and on August 6, 1997, by Steve Cochran.
Restrictions:
Collection is open for research. Unprotected photographs must be handled with gloves.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
TriStar Pictures, 1993. Image includes stars Denzel Washington and Tom Hanks.
Local Numbers:
AC1146-0000048.tif (AC Scan No.)
Exhibitions Note:
Displayed in Archives Center exhibition, "Archiving the History of an Epdemic: HIV and AIDS, 1985-2009," June 3, 2011-October 3, 2011. Franklin A. Robinson, Jr., curator.
Series Restrictions:
The collection is open for research use.
Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Do not use original materials when available on reference video or audio tapes.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Archives Center Lesbian, Gay, Bisexual, and Transgender (LGBT) Collection, Archives Center, National Museum of American History, Smithsonian Institution
The papers of the artist Gene Davis measure 17.7 linear feet and date from 1920-2000, with the bulk of materials dating from 1942-1990. Papers document Davis's personal life and his career as an artist and educator, as well as his career as a journalist in the 1940s and 1950s, through biographical materials, correspondence, interviews, business records, estate records, writings by and about Gene Davis, printed materials concerning Davis's art career, personal and art-related photographs, and artwork by Davis and others.
Scope and Contents:
The papers of the artist Gene Davis measure 17.7 linear feet and date from 1920-2000, with the bulk of materials dating from 1942-1990. Papers document Davis's personal life and his career as an artist and educator, and to a lesser degree his early career as a journalist in the 1940s and 1950s, through biographical materials, correspondence, interviews, business records, estate records, writings by and about Gene Davis, printed materials concerning Davis's art career, personal and art-related photographs, and artwork by Davis and others.
Biographical materials include birth and death certificates, awards, biographical narratives by Gene Davis and others, CVs, résumés, personal documents from Davis's family and childhood, documents related to his work as a White House correspondent, documentation related to his death and memorial service, and papers for the family pets. A video documentary about Davis by Carl Colby is found on one videocassette.
Correspondence is mainly of a professional nature, and correspondents include gallery and museum curators, private art collectors, publishers, fellow artists, art educators, academics, and students. Letters document exhibitions, sales, book projects, teaching jobs, visits to studios, local art community events in the Washington, D.C. area, and other projects. Significant correspondents include Gene Baro, Douglas Davis, Clement Greenberg, Gerald Nordland, William Seitz, Alma Thomas, and Donald Wall. Interviews and lectures include sound recordings and transcripts. Many of the interviews were broadcast or published. Also found is a single lecture by Davis given in 1969 at the National Collection of Fine Arts, Smithsonian Institution, entitled "Contemporary Painting." Sound recordings are found for three of the interviews and for the lecture, on 4 sound reels and 1 sound cassette.
Business records include artwork documentation, price lists, sales records, contracts, financial and legal records, gallery and museum files documenting sales and exhibitions, records related to the construction of Davis's home studio in 1970, and a few teaching records. Estate records mainly reflect Florence Davis's efforts to document the works of her husband, and to manage their exhibition, promotion, and sale after his death in April 1985. Estate records include an inventory of artworks, documentation of gifts to museums, correspondence, legal, and financial records. Writings include notes, drafts of essays, artist statements, and articles by Davis, and many articles by others about Davis. Several of Davis's articles reflect specifically on the Washington, D.C. art scene. Also found are drafts of monographs on Davis including one by Donald Wall (1975) and one by Steven Naifeh (1982). Records of Naifeh's book also include photographs of all black and white and color plates from the published book. Among the writings are also notes and research files of Percy North, who worked on an update to Naifeh's 1982 bibliography after Davis's death.
Printed materials include annual reports of museums, published arts-related calendars, auction catalogs, brochures from organizations with which Davis had some affiliation, exhibition announcements and invitations, exhibition catalogs, magazine articles, newspaper clippings, newsletters, posters, press releases, and other published material. Photographs include personal photographs of Gene and Florence Davis and their families, portraits of Gene Davis, photographs of Gene Davis with artworks and working in the studio, Davis' art classes and students, installations of site-specific works, conceptual and video works, exhibition openings, and photographs of artwork, both installed in exhibitions and individually photographed. Found among the photographs are also four videocassettes documenting the Gene Davis retrospective as installed at the Smithsonian National Museum of American Art in 1987.
Artwork includes photographs, drawings, moving images, and documentation of conceptual art. Works by Davis include documentation of the 1969 "Giveaway" with Douglas Davis and Ed McGowin, "The Artist's Fingerprints Except for One which belongs to someone else," documentation of his "Air Displacement" happening, a short film entitled "Patricia," and a video entitled "Video Puzzle." Other moving images include four reels of film of Davis's stripe paintings, and other experiments with motion picture film and photographs.
Arrangement:
The collection is arranged as 8 series.
Series 1: Biographical Material, 1930-1987 (0.6 linear feet; Boxes 1, 17)
Series 2: Correspondence, 1943-1990 (1.7 linear feet; Boxes 1-3)
Series 3: Interviews and Lectures, 1964-1983 (0.3 linear feet; Box 3)
Series 4: Business and Estate Records, 1942-1990 (1.6 linear feet; Boxes 3-5, 17, OV 20)
Series 5: Writings, 1944-1990 (2 linear feet; Boxes 5-6, 17, OV 19)
Series 6: Printed Material, 1942-1990 (5.5 linear feet; Boxes 7-11, 17-18, OV 20, FC 35-37)
Series 7: Photographs, 1920-2000 (3.8 linear feet; Boxes 11-15, 17, OV 19)
Series 8: Artwork, 1930-1985 (2.2 linear feet; Boxes 15-16, 18, FC 21-34)
Biographical / Historical:
Gene Davis (1920-1985) was a Washington, D.C.-based artist and educator who worked in a variety of media, including painting, drawing, collage, video, light sculpture, and conceptual art. Davis is best known for his vertical stripe paintings and his association with the Washington Color School.
Davis was born in 1920 in Washington, D.C. and began his career as a writer. In his twenties he wrote pulp stories and worked as a journalist, reporting for United Press International and serving as a White House correspondent for Transradio Press Service during the Truman administration. Later, he worked in public relations for the Automobile Association of America. A self-taught artist, Davis began painting while still working full-time as a writer, influenced by the prevailing abstract expressionist artists of the time, his frequent visits to the Corcoran Gallery and Phillips Collection in Washington, D.C., and by his friend and mentor, Jacob Kainen. His first one-man show was held in the lobby of the Dupont Theater in Washington in 1952. He had a drawing accepted in the Corcoran Area Show in 1953, and won several local art prizes in the 1950s. He began showing work regularly in galleries around Washington, such as the Watkins Gallery at American University, the Gres Gallery, and the Henri Gallery, and had solo exhibitions at Jefferson Place Gallery in 1959 and 1961. Many of the painters who made up what became known as the Washington Color School also showed there, including Kenneth Noland, Howard Mehring, and Sam Gilliam. In 1965, the Washington Gallery of Modern Art held a seminal exhibition entitled Washington Color Painters, which included Davis, Noland, Mehring, Morris Louis, Thomas Downing, and Paul Reed.
Davis began showing outside of Washington regularly in the 1960s, including the Poindexter and Fischbach galleries in New York City, and in several important group shows at museums such as the Museum of Modern Art, the Whitney Museum, and the San Francisco Museum of Modern Art. He had three works shown in the 1964 exhibition Post-Painterly Abstraction, organized by the influential art critic Clement Greenberg at the Los Angeles County Museum of Art. In the late 1960s, he began teaching art classes at the Corcoran School, and spent the summer of 1969 as artist in residence at Skidmore College's "Summer in Experiment" program.
Davis experimented with form continuously throughout his career, including a period of conceptual work in the late 1960s. In 1969 he participated in the "Giveaway," organized by Douglas Davis and Ed McGowin, in which multiple copies of a Davis painting were given away to invited guests in a gesture intended to subvert the art market. Davis also began experimenting with scale, creating a series of tiny paintings he called "Micro-paintings," which were exhibited at Fischbach Gallery in 1968. Around this time he also began working with film and video, recruiting models from his art classes to enact tightly choreographed movement pieces that played with rhythm and interval. Convinced by a lawyer that his videos were a liability without having obtained releases from the models, Davis destroyed all but one of his video works. The surviving video, "Video Puzzle," shows a foreshortened view of a model on the floor of a gallery spelling out a statement by Clement Greenberg at predetermined intervals.
Davis made several large-scale site-specific works using the stripe motif in public places. The first of these was created in the Bal Harbour, Florida, Neiman Marcus department store in 1970. Later works included Franklin's Footpath, executed in the road leading to the Philadelphia Museum of Art in 1972, and Niagara (1979) at ArtPark in Lewistown, NY, promoted at the time as the largest painting in the world. Interior large-scale works were created twice at the Corcoran Gallery, with Magic Circle (1975) and Ferris Wheel (1982), both executed in the museum's rotunda. Black Yo-Yo was created for the Cranbrook Academy in 1980, and Sun Sonata (1983), an illuminated wall of colored liquid-filled tubes, was created as an architectural feature of the Muscarelle Museum of Art in Williamsburg, Virginia. Plans for an unexecuted work called "Grass Painting," for a site near the Kennedy Center in Washington, D.C., were exhibited in the 1974 "Art Now" festival.
In the late 1970s and 1980s Davis consistently exhibited his work in several solo gallery shows a year, and also had numerous solo exhibitions in major museums. A major exhibition, Recent Paintings, was organized by the Walker Art Center in 1978, and traveled to the Corcoran Gallery of Art in 1979. A drawing retrospective was held at the Brooklyn Museum of art in 1983, and the same year the Washington Project for the Arts organized an exhibition entitled Child and Man: A Collaboration, featuring drawings Davis made in response to childrens' drawings. Davis died suddenly in April 1985 at the age of 65, and a major retrospective of his work was held at the Smithsonian National Museum of American Art in 1987.
Related Materials:
Also found in the Archives of American Art is an oral history interview with Gene Davis conducted by Estill Curtis Pennington on April 23, 1981. A transcript is available on the Archives of American Art website.
Provenance:
Donated 1981 by Gene Davis and 1986 by his wife, Florence. Additional material donated 1991 and 1993 from Smithsonian American Art Museum via a bequest to them from the Gene and Florence Davis estate. Much of the 1993 addition was assembled by art historian Percy North at the request of Florence Davis. An additional folder of photographs of Davis taken in 1969 but printed in 2000 was later added to the collection.
Restrictions:
Use of original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center. Use of archival audiovisual recordings with no duplicate access copy requires advance notice. Contact Reference Services for more information.
Rights:
The Gene Davis papers are owned by the Archives of American Art, Smithsonian Institution. Literary rights as possessed by the donor have been dedicated to public use for research, study, and scholarship. The collection is subject to all copyright laws.
Occupation:
Reporters and reporting -- Washington (D.C.) Search this
Gene Davis papers, 1920-2000, bulk 1942-1990. Archives of American Art, Smithsonian Institution.
Sponsor:
Funding for the processing of this collection was provided by the Andrew W. Mellon Foundation, administered through the Council on Library and Information Resources' Hidden Collections grant program.
The Alka-Seltzer Oral History and Documentation Project is a result of a one year effort supported, in part, by Miles Laboratories, Incorporated. Twenty-four oral history interviews and a variety of related materials were gathered to document Alka- Seltzer advertising, primarily from the mid-1950s to the 1980s. The project covers "Speedy" Alka-Seltzer, "Oh what a relief it is," "The Blahs," "Alka Seltzer on the rocks," and "I can't believe I ate the whole thing" campaigns
Scope and Contents:
Oral histories with individuals associated with Alka-Seltzer and its advertising campaigns are at the core of the Alka-Seltzer Documenation and Oral History Project. Conducted by Smithsonian Institution staff, the oral histories primarily examine Alka-Seltzer's innovative and memorable print and television commercials. Abstracts exist for each interview.The collection also includes background information, archival materials from Miles Laboratories, Inc., television commercials, storyboards, and company publications.
Arrangement:
The collection is arranged in 8 series.
Series 1: Research Files, circa 1930-1986
Series 2: Interviewee Files, 1986-1987
Series 3: Oral Histories, 1986-1987
Subseries 3.1: Original Interviews
Subseries 3.2: Reference Cassettes
Subseries 3.3: Master Audio Tapes
Series 4: Miles Archives Materials, 1931-1980
Subseries 4.1: Marketing Research and Sales Data
Subseries 4.2: Alka-Seltzer Storyboards and History (Photocopies)
Subseries 4:3: Miles Advertising History and Oral History Program(photocopies)
Series 5: Company Publications, 1960-1986
Series 6: Photographs, circa 1950-1985
Series 7: Alka-Seltzer Posters, 1967-1986
Series 8: Audiovisual Materials
Subseries 8.1: Original Masters
Subseries 8.2: Reference Videos
Biographical / Historical:
The Alka-Seltzer Oral History and Documentation Project is a result of a one year effort supported, in part, by Miles Laboratories, Incorporated Twenty-four oral history interviews and a variety of related materials were gathered to document Alka- Seltzer advertising, primarily from the mid-1950s to the 1980s. The project covers "Speedy" Alka-Seltzer, "Oh what a relief it is," "The Blahs," "Alka Seltzer on the rocks," and "I can't believe I ate the whole thing" campaigns.
Miles Laboratories, Incorporated, the maker of Alka-Seltzer, and Wade Advertising of Chicago established a light-hearted advertising approach with the iconic puppet "Speedy", which had a tablet for a body and a smaller one for a hat. Speedy came to life through stop motion animation, a technique in which each of the puppet's movements was captured on a separate frame of film. The voice of Richard Beals made "Speedy" a distinctive character.
"Speedy" was a mainstay of Alka Seltzer advertising until 1964, when Miles,Incorporated took the account to Jack Tinker & Partners in New York. The agency's work for Alka-Seltzer embodied what came to be called advertising's "creative revolution," replacing the "talking heads" and "hard sell" of earlier advertising with humor, wit, and engaging storylines, even within the limits of a 30 second television spot. In 1969, the Alka Seltzer account went to Doyle, Dane, Bernbach, an agency which changed the look of print advertising during the early years of the "creative revolution." In 1970, Alka-Seltzer moved agencies to Wells, Rich, Greene, where the product's advertising came under the direction of Mary Wells Lawrence. Ms. Lawrence had worked on the Alka Seltzer account while at Tinker and continued Alka Seltzer's reputation for innovative and captivating work. In 1984 they shifted to McCann Erickson.
Provenance:
Collection donated by Miles Laboratories in 1988 and created by the Smithsonian Institution in 1986 and 1987.
Restrictions:
Researchers may use reference copies only. The interview with Charles Chaplin is restricted and may not be copied or quoted until his death.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Joan E. Biren (JEB) is an internationally recognized photographer and documentary artist. She assembled this collection as her Queer Film Museum. It consists of a variety of materials about and associated with queer films, both foreign and domestic.
Scope and Contents:
The collection contains material relating to lesbian-oriented motion pictures. The bulk of the collection consists of ephemera and film posters from theatrical releases in the United States. The collection also contains catalogues from video houses, film festivals, posters, and other material collected by Biren from on-line auction sites. Some of the items have Biren's annotations written within them. The collection contains material associated with United States releases and foreign releases. Production dates are year of first release. An oral history about the collection was conducted by intern Erin Walsh in 2019.
Arrangement:
The collection is divided into two series.
Series 1: Posters and Ephemera, 1931-2010, undated
Series 2, Film Festival Programs, Queer Film Museum Files, and Related Material, 1975-2019, undated
Biographical / Historical:
Joan E. Biren (1944-), also known professionally as JEB, is an internationally recognized lesbian photographer and documentary artist. She grew up in Washington, D.C. graduating from Mount Holyoke College in 1966. She later pursued graduate study at Oxford University and the American University. Biren was a vocal and out lesbian joining the women's liberation in the late 1960s and the lesbian movement in the early 1970s. A member of the Furies, she was an associate of authors Rita Mae Brown and Charlotte Bunch
Biren became known for her photographic documentation of late 20th century lesbian culture. Biren published two collections of her photography: Eye to Eye: Portraits of Lesbians (1979) and Making a Way: Lesbians Out Front (1987). Biren pursued filmmaking in the 1990s through her company Moonforce Media, Inc. She produced and directed the documentaries, For Love and For Life (1990) about the 1987 March on Washington and A Simple Matter of Justice (1993), about the April 1993 March on Washington. She is the creator (writer, director, and producer) of the award-winning film, No Secret Anymore: The Times of Del Martin & Phyllis Lyon (2003) on two pioneers of the LGBT movement.
Over many years she assembled a collection of ephemera and materials relating to queer film. One of the accepted definitions of the word queer is, "Of or relating to lesbians, gay men, bisexuals, or transgendered people". "Queer film" may be defined as any film or televised entertainment that has as a part of its subject matter or story line anything having to do with or pertinent to homosexuality (male or female), bisexuality, or transgendered people. Biren named her collection the Queer Film Museum and it was displayed in her home. The sign she created and hung on the basement door leading downstairs to the display of her collection (and coincidentally her laundry room) was meant to be ironic and read, "JEB's Queer Film Museum, Dirty Pictures & Clean Laundry". Biren amassed her collection, mostly by purchase, over the course of many years.
Some of the titles in the collection classified as "queer" were not specifically produced with the homosexual audience in mind but have come to be identified with homosexual culture, Greta Garbo's 1931 film Queen Christina for instance.
Related Materials:
Materials in the Archives Center
Archives Center Lesbian, Gay, Bisexual, and Transgender Collection (NMAH.AC.1146) contains an addendum of material donated by Biren in 2011.
Materials at Other Organizations
Collections of Joan E. Biren's personal and professional papers are located at Smith College, Northampton, Massachusetts.
Provenance:
Donated to the Archives Center in 2010 by Joan E. Biren.
Restrictions:
Collection open for research on site by appointment. Unprotected photographs must be handled with gloves.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The collection includes scripts and films related to soap operas. Included are the 1982 script from the first episode of "Capitol," autographed by the cast; the projected story line for "As The World Turns" for 1957; and three 16mm reels from "As The World Turns."
Scope and Contents:
The collection includes scripts and films related to soap operas. Included are the 1982 script from the first episode of "Capitol," autographed by the cast and the projected story line for "As the World Turns" for 1957. Also included are three 16mm reels from "As the World Turns."
Arrangement:
The collection is arranged into two series.
Series 1: Scripts, 1952-1983
Series 2: Moving Image Materials, 1951-1963
Related Materials:
Materials at the National Museum of American History
Artifacts in the Division of Culture and the Arts include:
"As the World Turns"
Apron (See accession:1984.0198.03)
Globe (See accession: 1984.0198.04)
Thank you card (See accession: 1984.0198.05)
"Edge of Night"
Miniature carousel (See accession: 1984.0202.01)
Gold pocket watch (See accession: 1984.0202.02)
"Search for Tomorrow"
Apron (See accession:1984.0208.01)
Scissors (See accession:1984.0199.01)
Black straw mourning hat (See accession:1984.0199.02)
"The Guiding Light"
Coffee pot (See accession:1984.1098.01)
Housecoat (See accession: 1984.0198.02)
Also included are six posters from "Soap Opera Festivals" in several cities (See accession: 1983.0726.05)
Provenance:
Immediate source of acquisition unknown.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Puerto Rico. Division of Community Education. Department of Education Search this
Extent:
1 Item (Ink on paper., 63.2 x 44.1 cm.)
Container:
Map-folder 1
Type:
Archival materials
Film posters
Posters
Screen prints
Place:
Puerto Rico -- 20th century
Date:
1963
Scope and Contents:
This movie poster depicts a drop of blood as a stylized, vertigo-like spiral. The documentary promotes and demonstrates the processes of blood donation and even depicts a caesarean section to convince the public of the urgency to donate blood. (From exhibition text by Marvette Perez.)
Local Numbers:
AC0615-0000040.tif (AC Scan)
1997.3100.22 (Museum Cat. No.)
Exhibitions Note:
In the exhibition "Posters from the Division of Community Education (DIVEDCO) of Puerto Rico, 1948-1989," Sept. 17, 2008-Jan. 18, 2009, at the Smithsonian's S. Dillon Ripley Center.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Puerto Rico. Division of Community Education. Department of Education Search this
Extent:
1 Item (Ink on paper., 76 x 49 cm.)
Container:
Map-folder 10
Type:
Archival materials
Film posters
Posters
Screen prints
Place:
Puerto Rico -- 20th century
Date:
1965
Scope and Contents:
This silkscreen by Eduardo Vera Cortes for the film "Hurricane" depicts the "eye" of the hurricane hovering over a woman and child. It promotes the 1959 documentary based on the book "Que sabemos del huracan?" (What Do We Know About the Hurricane?). These were meant to educate the public about the origins of the hurricane, its effect, and preventive safety measures. They also included information about the resources and government agencies that provided aid during and after natural disasters. (From exhibition text by Marvette Perez.)
Local Numbers:
AC0615-0000016.tif (AC Scan)
1997.3100.24 (Museum Cat. No.)
Exhibitions Note:
In the exhibition "Posters from the Division of Community Education (DIVEDCO) of Puerto Rico, 1948-1989," Sept. 17, 2008-Jan. 18, 2009, at the Smithsonian's S. Dillon Ripley Center.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Puerto Rico. Division of Community Education. Department of Education Search this
Extent:
1 Item (Ink on paper., 84 x 49.6 cm.)
Container:
Map-folder 11
Type:
Archival materials
Posters
Screen prints
Place:
Puerto Rico -- 20th century
Date:
1968
Scope and Contents:
A bridge under construction overpowers the composition of this promotional poster for this film, "The Bridge." This is a later version of a poster originally printed in 1954. Inspired by a true story, and filmed with local, "natural actors," it recounts the efforts of a small flood-prone community. Neighbors organize themselves and collaborate to build a bridge to resolve their chronic problem. This documentary was shown in the Venice Film Festival and the Edinburgh international Film Festival where it was awarded honorable mentions. (From exhibition text by Marvette Perez.)
Local Numbers:
AC0615-0000020.tif (AC Scan)
1997.3100.28 (Museum Cat. No.)
Exhibitions Note:
In the exhibition "Posters from the Division of Community Education (DIVEDCO) of Puerto Rico, 1948-1989," Sept. 17, 2008-Jan. 18, 2009, at the Smithsonian's S. Dillon Ripley Center.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Puerto Rico. Division of Community Education. Department of Education Search this
Extent:
1 Item (Ink on paper., 66.8 x 48.1 cm.)
Container:
Map-folder 10
Type:
Archival materials
Film posters
Posters
Screen prints
Place:
Puerto Rico -- 20th century
Date:
1970s
Scope and Contents:
This silkscreen by Isabel Bernal for the film "The Awaited Man," is a historic adaptation of the life of Jose Pablo Morale. He fought against an exploitative system of payment to day laborers during the reign of the Spanish governor, General Juan de la Pezuela in mid nineteenth century Puerto Rico. (From exhibition text by Marvette Perez.)
Local Numbers:
AC0615-0000022.tif (AC Scan)
1997.3100.23 (Museum Cat. No.)
Exhibitions Note:
In the exhibition "Posters from the Division of Community Education (DIVEDCO) of Puerto Rico, 1948-1989," Sept. 17, 2008-Jan. 18, 2009, at the Smithsonian's S. Dillon Ripley Center.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Puerto Rico. Division of Community Education. Department of Education Search this
Extent:
1 Item (Ink on paper.)
Container:
Map-folder 11
Type:
Archival materials
Film posters
Lithographs
Posters
Date:
1970s
Scope and Contents:
Divedo poster advertising the film, title translated "The Baseball Players." An offset lithograph from the original 1951 silkscreen. The film was directed by Jack Delano.
Local Numbers:
AC0615-0000009.tif (AC Scan)
Exhibitions Note:
In the exhibition "Posters from the Division of Community Education (DIVEDCO) of Puerto Rico, 1948-1989," Sept. 17, 2008-Jan. 18, 2009, at the Smithsonian's S. Dillon Ripley Center.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Puerto Rico. Division of Community Education. Department of Education Search this
Extent:
1 Item (Ink on paper., 65.7 x 47.7 cm.)
Container:
Map-folder 10
Type:
Archival materials
Film posters
Posters
Screen prints
Place:
Puerto Rico -- 20th century
Date:
1971
Scope and Contents:
Echoing this title, the film "Fragmento," directed by Luis Maisonet, features dramatically fractured letters and the figure of a fragmented child. This film is another cautionary tale about an emotionally isolated child from a middle-class, urban family fragmented by modern living. (From exhibition text by Marvette Perez.)
Local Numbers:
AC0615-0000017.tif (AC Scan)
1997.3100.21 (Museum Cat. No.)
Exhibitions Note:
In the exhibition "Posters from the Division of Community Education (DIVEDCO) of Puerto Rico, 1948-1989," Sept. 17, 2008-Jan. 18, 2009, at the Smithsonian's S. Dillon Ripley Center.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Puerto Rico. Division of Community Education. Department of Education Search this
Extent:
1 Item (Ink on paper., 63.5 x 52.7 cm.)
Type:
Archival materials
Film posters
Posters
Screen prints
Place:
Puerto Rico -- 20th century
Date:
1972
Scope and Contents:
This poster advertising the film "Juan Sin Seso" ("Brainless John"), has a minimalist design, relying on text to form the illustration. The image presents a profile of a man's head with a hollow space instead of a brain, crammed with the words "propaganda" and "si" ("yes"). Ironically, the film utilizes elements of propaganda to argue against it. This film was shown in 1960 in Melbourne, Venice, and Edinburgh Film Festivals. (Based on exhibition text by Marvette Perez.)
Local Numbers:
AC0615-0000013.tif (AC Scan)
1997.3100.26 (Museum Cat. No.)
Exhibitions Note:
In the exhibition "Posters from the Division of Community Education (DIVEDCO) of Puerto Rico, 1948-1989," Sept. 17, 2008-Jan. 18, 2009, at the Smithsonian's S. Dillon Ripley Center.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
