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Falls Village

Collection Creator:
Bloch, Albert  Search this
Container:
Box 15, Folder 19
Type:
Archival materials
Date:
circa 1940s-1950s
Collection Restrictions:
Use of original papers requires an appointment and is limited to the Archives' Washington, D.C., Research Center.
Collection Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Collection Citation:
Albert Bloch papers, 1873-2014. Archives of American Art, Smithsonian Institution.
See more items in:
Albert Bloch papers
Albert Bloch papers / Series 7: Photographic Material
Archival Repository:
Archives of American Art
GUID:
https://n2t.net/ark:/65665/mw9ec5767a0-f55c-4272-8b10-379635366c76
EDAN-URL:
ead_component:sova-aaa-blocalbe-ref283

Photograph Album, Bloch Family

Collection Creator:
Bloch, Albert  Search this
Container:
Box 16, Folder 10
Type:
Archival materials
Date:
circa 1940s-1950s
Collection Restrictions:
Use of original papers requires an appointment and is limited to the Archives' Washington, D.C., Research Center.
Collection Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Collection Citation:
Albert Bloch papers, 1873-2014. Archives of American Art, Smithsonian Institution.
See more items in:
Albert Bloch papers
Albert Bloch papers / Series 7: Photographic Material
Archival Repository:
Archives of American Art
GUID:
https://n2t.net/ark:/65665/mw9d70a3bd8-2379-4964-84a0-d1be3bbbe2fa
EDAN-URL:
ead_component:sova-aaa-blocalbe-ref291

Framed Photographs, Others

Collection Creator:
Bloch, Albert  Search this
Container:
Box 17, Folder 1-5
Type:
Archival materials
Date:
circa 1940s-1950s
Collection Restrictions:
Use of original papers requires an appointment and is limited to the Archives' Washington, D.C., Research Center.
Collection Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Collection Citation:
Albert Bloch papers, 1873-2014. Archives of American Art, Smithsonian Institution.
See more items in:
Albert Bloch papers
Albert Bloch papers / Series 7: Photographic Material
Archival Repository:
Archives of American Art
GUID:
https://n2t.net/ark:/65665/mw92f860f2f-77fa-432b-8ce7-132b8382ea79
EDAN-URL:
ead_component:sova-aaa-blocalbe-ref296

Eisler Engineering Company records

Creator:
Eisler Engineering Company.  Search this
Names:
General Electric Company  Search this
Incandescent Lamp Manufacturer's Association.  Search this
Westinghouse Electric & Manufacturing Company  Search this
Eisler, Charles, Jr.  Search this
Extent:
30 Cubic feet (49 boxes, 25 oversize folders)
Type:
Collection descriptions
Archival materials
Photographs
Scrapbooks
Blueprints
Correspondence
Place:
Newark (N.J.)
Hungary
Date:
1885 - 1988
bulk 1920-1950s
Summary:
Records document Charles Eisler, a Hungarian immigrant who was a skilled mechanic and engineer and his company, Eisler Engineering Company of Newark, New Jersey, which manufactured equipment for producing electric lamps, television and radio tubes, welding equipment and laboratory equipment.
Scope and Contents:
The bulk of the materials date from the 1930s to the 1950s and document Charles Eisler's contributions to the modern lamp making industry. There is considerable personal information documenting Eisler and his family, and his connection to his native Hungary. The collection is divided into 9 series: personal materials; business materials; employee records, operating records; diagrams and drawings; litigation and patent records; photographs; and scrapbooks.

Series 1, Personal Materials, 1944-1970, is divided into six subseries: Passports and Naturalization Certificate, 1910-1970s; Photographs, 1912; Chronological Correspondence, 1944-1970; Alphabetical Correspondence, 1941-1969; Family and Friends Correspondence, 1956-1966; Vacation Information, 1951; Financial Information, 1960-1967; and Medical Bills and Information, 1963-1967.

There are several passports (United States and German) for Eisler and his United States naturalization certificate of 1910. The photographs, 1912, are from Eisler's friend, Ed Korn. The photographs depict an airplane that Eisler created drawings for and two individuals, Bert Berry (parachutist) and Tony Januss, a pilot at Kinloch Field, St. Louis, Missouri.

The chronological correspondence, 1944-1970, is arranged chronologically. It contains letters about Hungarians and Hungarian issues; invitations to social events and speaking engagements; thank you letters; letters of condolence; donations; birthday greetings; and club memberships. Eisler was active in the Newark, New Jersey, Hungarian community. He donated equipment, clothes, and money to a variety of organizations that assisted Hungarians in the United States and in Hungary. Some of the correspondence was written by Mrs. R. Testa, secretary to Charles Eisler.

The alphabetical correspondence, 1941-1969, is arranged alphabetically. It consists of letters documenting such issues as stock in Eisler Engineering Company, personal purchases of Eisler's at the Ivanhoe Lobby Gift Shop by the Sea Hotel, and "Help the Suffering Hungarians" organization (1956-1961). This includes canceled checks from donors, specifically Operation Mercy to assist refugees from Budapest. Additionally, there is correspondence and itemized price lists for food and clothing for Hungarians. Of note is some Raritan Yacht Club (R.Y.C.) of Perth Amboy, New Jersey, materials. There is a R.Y.C. Duffle Bag newsletter, February, 1964. Eisler was a member of R.Y.C.

Family and friends correspondence, 1956-1966, includes letters and postcards from family and friends, mostly in Hungarian. Topics discussed include sending food, clothing, hearing aids, and medicine to Hungarian refugees; Christmas packages; emigration; and U.S. Relief Parcel Service receipts.

Vacation information, 1951, consists of one file folder of documentation of airline tickets, baggage tickets, tour itineraries, receipts from hotels, letterhead from hotels, and itemized lists of purchases for several trips Eisler made. Airlines ephemera represented include Pan American World Airways System; Air France; British Overseas Airways Corp; Trans World Airlines, Inc; and Eastern Airlines.

Financial information, 1960-1967, contains investment securities (certificates) information for Massachusetts Investors Trust; consolidated checking account information; lists of personal donations, personal income, and savings accounts. Eisler's personal donations varied greatly, both in amount and in the type of organization—American Hungarian Studies Foundation at Rutgers, Father Flanagan's Boy's Home; and the Jewish Community Council of Essex County, New Jersey.

Medical Bills and Information, 1963-1967, consists mostly of bills from doctors for services rendered.

Series 2, Business Materials, 1885, 1931-1985, is divided into seven subseries: correspondence, general files, financial information, World War II boards and regulations, real estate holdings and investments, articles, and Kahle Engineering.

Correspondence, 1946-1971, is arranged alphabetically by surname or company name. It contains a variety of issues—real estate, accounting, legal representation, and tenants. Attorneys Kessler and Kessler handled Eisler vs. General Electric Company. There is correspondence about meetings, depositions, and reviewing documents before filing. The tenant information includes assignments and agreements between individual tenants and the landlord, Lesire Corporation, which Eisler owned.

General Files, 1931-1985, contains files arranged alphabetically on a variety of topics.

Financial Information, 1931-1945, is mainly comprised of Treasury Department and Internal Revenue correspondence, and income tax documentation

World War II Boards and Regulations, 1942-1946, contain information about manpower, labor, and production during World War II for the manufacturing industry. The National War Labor Board contains wage rates and audit information for Eisler Engineering. The Manpower Commission established the total manpower allowance for Eisler Engineering and other companies. It set specific quotas for the number of male employees permitted. The War Production Board material includes a plant report of operations. It describes the product being made and categorizes the percentage of "war" versus "civilian" work. The War Department Plant Protection Division contains notes and recommendations for Eilser Engineering Company to implement.

Real Estate Holdings and Investments, 1932-1980, consists mainly of tax and stock returns and income information and cancelled notes for collateral with the Lesire Corporation. The record of real estate, 1952-1974, contains ledger sheets for seven separate properties with the name of the property, improvements if any, and address: Farm Flagtowne, Neshanic, New Jersey; 733 S. 12th Street, Newark, New Jersey; 735-737 S. 12th Street, Newark, New Jersey; 738-758 S. 13th Street, Newark, New Jersey; 16 N. Salem Street, Dover, New Jersey; 269 E. Blackwell Street, Dover, New Jersey; and Lad Construction. The ledger sheets also include a loan record with rents and mortgage receivable information. The Avenue L files document a factory building owned by Eisler in Newark, New Jersey. The files contain correspondence, receipts, and bills for work done on the building in preparation for sale.

Articles, 1885-1962 (not inclusive) includes four articles relating to the topic of electricity.

Kahle Engineering, 1960-1982, contains Dun and Bradstreet analytical reports from 1960 to 1964 and interoffice correspondence with Steven Logothetis, an employee of Kahle Engineering, interoffice memos, credit profiles, notes, mortgage papers, and information sheets for specific properties for purchase at public auction for the period 1979-1982.

Series 3, Employee/Personnel Records, 1940-1988, is divided into ten subseries: personnel files; accident reports; lists of employee names; service years and anniversaries; union (IUE AFL-CIO) agreements; benefits (health and pension); deceased employees; payroll information; electrical license course; Department of Labor; and miscellaneous.

The bulk of this series consists primarily of employee personnel files from the 1940s to 1960s. Arranged alphabetically by surname, the files contain employee record cards, employee applications, in some instances photographs (head shots), tax withholding exemption certificates, medical forms, union dues information, union steward reports detailing grievances and appeals, correspondence, recommendations, unemployment benefit payments, workers compensation, paychecks, and applications for United States citizenship and visa requests. The employee record cards capture the employee name; address; social security number; department; occupation; title; clock number; phone number; race; marital status; date of birth; number of children; stating rate; increases; vacation taken; country of birth; entry into the United States; naturalized and, if so, when and where; former employees and any union grievances. It provides a comprehensive view of the employee composition of the company.

The accident reports, 1958-1988, are arranged chronologically by year and then further arranged alphabetically by employee surname. These accident claim forms used by Eisler Engineering Company are for the New Jersey Manufacturers Casualty Insurance Company of Trenton, New Jersey. Additionally, there are blank State of New Jersey accident forms. There is some correspondence about specific claims and employees. There is one file folder documenting injuries and illness, 1971-1978. It consists of Occupational Safety and Health Administration (OSHA) forms completed by Eisler Engineering. They provide a summary of the types of injuries and illnesses, number of lost work days, number of cases and a supplementary record of occupational injuries.

Lists of employee names, 1957-1977, provides information on employees who left employment, were laid off, owed union dues; years of service to the company, birthdays, addresses, and job descriptions.

Service years and anniversaries, 1955-1970, provides the employee name, when employment began, years of service and if a service pin was awarded.

Union (IUE AFL-CIO) agreements, 1942-1957 contain union contracts and agreements between Eisler Engineering Mutual Employees Association, Inc., and the International Union of Electrical, Radio and Machine Workers (IUE-AFL-CIO).

Benefits (health and pension), 1957-1967, contains information on dental benefits, hospital service plans, Group Health Insurance (GHI) Inc., claim forms for medical care insurance, and the annual report of District 4 IUE, AFL-CIO Welfare Plan for 1957.

Deceased employees, 1946-1951, consists of form letters with the employees name, address, next of kin, date of death, and the amount of unpaid salary due.

Payroll Information, 1940-1973, includes deduction of wages or salary forms for union dues, plans for enrolling in the U.S. Savings Bond program, canceled payroll checks, forms for requesting vacation, and bonus and merit increases for employees.

Electrical License Course, undated, includes homework assignments, tests, and answers to questions, in lessons/courses on: compound generators, DC (direct current) self-excited generators, power, combination circuits, parallel circuits, split phase/resistance-start induction run motors, electricity, and compound motors.

Department of Labor, 1944-1956, contains employment reports and public contracts and minimum wage determinations. There is statistical information on the type of employee (male, female, non-white, and part-time) and a report of current and anticipated employment.

Miscellaneous contains one file folder with an undated Department of Labor and Industry letter about a highly desirable labor pool of technical, skilled, and semi-skilled workers becoming available.

Series 4, Operational Records, 1934-1977, is divided into two subseries: Equipment Quotes, 1960-1977, were prepared by Eisler for clients/companies in the United States and in foreign countries. The quotes include details about the machine requested and its price.

Operating Instructions and Parts Lists, 1934-1940s, are arranged predominately by machine number, but there are some exceptions. The files include drawings and sketches, operating instructions on assembling and disassembling, black and white photographs, charts, and product literature. There are some documents that were not created by the Eisler Engineering Company. These documents include operating instructions and drawings from other companies that Eisler had a working relationship with. The instructions, [1934-1945?], arranged alpha-numerically, are operating instructions for machines manufactured by the Eisler Engineering Company. The instructions are labeled D-1 to D-800. These instructions should be used in conjunction with the other operating instructions for specific machines. For example, instructions D-1 are for Eisler machine No. 00, a coil winding machine

Series 5, Diagrams and Drawings, 1924-1960, is divided into two subseries, wiring diagrams and drawings. The wiring diagrams 1934-1956, are arranged by type and provide instructions and diagrams on how to connect wires for Eisler machines. The drawings, 1924-1960, include blueprints, tracings, sketches and in some instances, specifications for specific machines. The name and number of the machine are listed. Also, the drawings contain factory layouts for companies in the United States and in Leningrad, Russia.

Series 6, Sales Records, 1924-1984, is divided into three subseries: customer sales lists, lamp machinery sales records, and catalogs. The Customer Sales Lists, 1951-1958, and the Lamp Machinery Sales Records, 1929-1958, include detailed information for each machine built and shipped to a client: shop number, job number, type of machine, machine number, customer name, customer order number, Eisler order number and date shipped, and a serial number if applicable. There are some lists for customer requested machines such as exhaust machines, stem machines, and base filling machines.

The catalogs, 1924-1979, are arranged into two sub-subseries, Eisler catalogs and other companies' catalogs. The catalogs are further arranged chronologically and are bound or consist of loose pages and individual bulletins. They provide information on incandescent lamps, power transmission tubes; neon tube signs; tungsten equipment and wire; burners, torches, fires, gas and air mixers; metal sprayers; bases; furnaces; vacuum flasks; ampules and vials; vacuum pumps; and electric welders.

Index cards for Eisler Engineering Anniversary Catalog 1945, are arranged by machine number and contain the machine name with a description, pricing information, and in some instances a date and annotations. Each card has a page number that correlates to the Anniversary Catalog No. 45-CE, 1945.

Series 7, Litigation and Patent Records, 1897-1953 (bulk 1926-1929), 1949, 1953, consist of briefs (for the defendant, Eisler, and plaintiff, General Electric) and the transcript of record in the case General Electric vs. Charles Eisler and Eisler Engineering Company, 1926-1929. The litigation was heard in the U.S. District Court, Eastern District of New Jersey and U.S. Circuit Court of Appeals, Third District. GE brought suit against Eisler for infringement of two U.S. patents, #1,128,120 for manufacturing glass rods and forming spiders, and # 1,220,836 for a filament support wire inserting machine. Eisler allegedly infringed by manufacturing and selling a hook inserting machine.

There is one file folder of newspaper clippings about anti-trust in lamp manufacturing and specifically conclusions to the Opinion for the case United States of America vs. General Electric Company, 1953. GE, Corning Glass Works, N.V. Philips Gloeilampenfabriken, Consolidated Electric Lamp Company, Hygrade Sylvania Corporation, Chicago Miniature Lamp Works, and Tung-Sol Lamp Works, Inc., were found guilty and in violation of the Sherman Anti-Trust Act. GE, in particular, negotiated agreements through its wholly-owned subsidiary, International General Electric that divided the world lamp markets. This division permitted GE to have the U.S. market exclusively and bar foreign lamp manufacturers. The domestic licensees' growth was limited by GE to a fixed percentage of its own production and expansion so that over the years a licensee's share of the business was diminished. This restrained trade, and competition by GE unlawfully monopolized the incandescent electric lamp business.

A separate case involving Westinghouse Electric and Manufacturing Co. vs. Beacon Lamp Co., Leopold Rossbach, C. L. Shoninger, A.H. Moses, L.E. Whicher and J.T. Hambay from 1896 to 1898 is also documented through the brief for the complainant and a record of the case.

Patents, 1913-1931, are further divided into tube patents, 1924-1931 and tube patents assigned to Raytheon Company, 1913-1929. The patents were assembled by Eisler for reference.

Series 8, Photographs, 1944-1967, is further divided into six subseries: machines by number, CAMS; timers; jigs; transformers and electrodes; welders; welders, tips, jigs and fixtures; and miscellaneous. The series contains 8" x 10" black and white prints. Originally organized in three- ring binders, the photographs are arranged by machine number with further numerical identifiers. For example, Machine No. 103 is a glass lathe machine and No. 103-XL is a vertical glass lathe machine.

CAMS are curved wheels mounted on a rotating shaft and used to produce variable or reciprocating motion in another engaged or contacted part. They are used to produce or machine something. Tips refer to the remnant of the glass tubing through which the lamp was exhausted of its air (as well as filled with inert gases after the invention of the gas-filled lamp in 1912) and jigs are devices for guiding a tool or for holding machine work in place.

The majority of photographs document machinery; few employees are featured.

Photographs for Machine No. 170, can working equipment at vacuum products, features African American workers circa the 1950s and Machine No. 160, an automatic tub bottoming machine features a female employee. Some of the miscellaneous photographs contain prints of equipment, parts and employees working in the factory.

Series 9, Scrapbooks, 1916-1959, includes three scrapbooks. Many of the articles are in Hungarian or Spanish.

Scrapbook, 1943 (bulk 1945-1955), 1959, contains newspaper articles about Charles Eisler and Eisler Engineering Company. Many articles and advertisements focus on specific machines Eisler manufactured. Articles about Charles Eisler contain information about the associations he belonged to, litigation, awards received, Lesire Corporation, his tenant company; and the appointment of Charles Eisler, Jr., as President of Eisler Engineering Company. Other items include company Christmas cards.

Scrapbook, 1916-1944, 1948, 1957, contains newspaper clippings and catalog pages on machines manufactured by Eisler; personal information about Charles Eisler's trip to Europe; a fire at his summer home; and Christmas decorations. There is documentation on Eisler Engineering Company employees, World War II contributions and production, and photographs of Charles Eisler presenting a donation to the Newark Hungarians and the U.S. Army Ambulance Branch.

Scrapbook, 1924-1959, contains convention programs, Family Circle information, documentation on various social events Eisler attended and machine advertisements.
Arrangement:
Collection organized into nine series.

Series 1, Personal Materials, 1910s-1970s

Subseries 1, Passports and Naturalization Certificate, 1910-1970s

Subseries 2, Photographs, 1912

Subseries 3, Chronological Correspondence, 1946-1970

Subseries 4, Alphabetical Correspondence, 1941-1969

Subseries 5, Family and Friends Correspondence, 1956-1966

Subseries 6, Vacation information, 1951

Subseries 7, Financial information, 1960-1967

Subseries 8, Medical Bills and Information, 1963-1967

Series 2, Business Materials, 1885, 1929-1985

Subseries 1, Correspondence, 1946-1971

Subseries 2, General Files, 1929-1985

Subseries 3, Financial Information, 1931-1945

Subseries 4, World War II Boards and Regulations, 1942-1946

Subseries 5, Real Estate Holdings and Investments, 1932-1980

Subseries 6, Articles, 1885-1962 (not inclusive)

Subseries 7, Kahle Engineering, 1960-1982

Series 3, Employee/Personnel Records, 1940-1988

Subseries 1, Personnel Files, 1940s-1960s

Subseries 2, Accident Reports, 1958-1988

Subseries 3, Lists of employee names, 1957-1977, undated

Subseries 4, Service years and anniversaries, 1955-1970

Subseries 5, Union (IUE AFL-CIO) agreements and contracts, 1942-1957, undated

Subseries 6, Benefits (health and pension), 1957-1967, undated

Subseries 7, Deceased employees, 1946-1951

Subseries 8, Payroll Information, 1940-1973

Subseries 9, Electrical License Course, undated

Subseries 10, Department of Labor, 1944-1956

Subseries 11, Miscellaneous, undated

Series 4, Operating Records, 1934-1977

Subseries 1, Equipment Quotes, 1960-1977

Subseries 2, Operating Instructions and Parts Lists, 1934-1940s

Series 5, Diagrams and Drawings, 1924-1963, undated

Subseries 1, Wiring Diagrams, 1934-1956

Subseries 2, Drawings for Machines, 1924-1963

Subseries 3, Drafting Tools, undated

Series 6, Sales Records, 1924-1984

Subseries 1, Customer Sales Lists, 1951-1958

Subseries 2, Lamp Machinery Sales Records, 1929-1958

Subseries 3, Eisler Catalogs, 1924-1979

Subseries 4, Index cards for Eisler Engineering catalogs

Series 7, Litigation and Patents Records, 1897-1953

Subseries 1, Litigation Records, 1897 (bulk 1926-1929), 1949, 1953

Subseries 2, Patents, 1913-1931

Series 8, Photographs, 1942-1967

Subseries 1, By Machine Number, -1966

Subseries 2, CAMS, 1950-1967

Subseries 3, Timers, Jigs, Transformers, and Electrodes, 1952-1960

Subseries 4, Welders, 1944-1952

Subseries 5, Welders, Tips, and Jigs and Fixtures, 1944-1952

Subseries 6, Miscellaneous, 1944-1957

Series 9, Scrapbooks, 1916-1959
Biographical / Historical:
Charles Eisler (1884-1973) was born in Hungary to Adolph and Helen Eisler. Charles was the second child of nine: George, Emil, Michael, Leopold, Rudi, Franz, Emma and Lajos. Eisler completed his engineering and mechanical studies by the age of 17 and began an apprenticeship with a local factory. He became a licensed steam engineer and fireman of high pressure boilers. In 1902, he left Hungary for Berlin, Germany, with the goal to immigrate to the United States. In Germany, Eisler worked in a factory in Eberswalde, north of Berlin. The factory manufactured cast-iron pipe and machinery, and Eisler operated a crane loading barges near the factory. Eisler left Eberswalde and returned to Berlin to work as a toolmaker at Allgemeine Electricitäts Gesellschaft' (AEG). He arrived in New York City on the SS Potsdam/Stockholm (I) in November 1904. Because Europeans dominated the field of skilled mechanics and tradesmen in the United States, Eisler easily found employment in East Pittsburgh at Pittsburgh Westinghouse. In 1907, Eisler worked for Studebaker Metzger Motor Company as a tool-designer and tool room foreman.

Eisler returned to Hungary in the spring of 1912 where he took a job as a tool designing engineer with an American owned electrical firm, Standard Electric Company, in Újpest. He married Frieda Schwartz Eisler (d.1962) on December 24, 1912, in Budapest. They had four children: Charles Eisler, Jr., Martha (Eisler) Leff; Ruth (Eisler) Forest; and Constance (Eisler) Smith. In 1914, Eisler, his wife Frieda, and their newborn son Charles, Jr., returned to the United States. Eisler worked at the Westinghouse Lamp Company in Bloomfield, New Jersey, designing machines for building incandescent lamps with tungsten wire. At Westinghouse, Eisler held the position of chief engineer of the equipment division, and he completed the International Correspondence Schools course in mechanical engineering (1918). Eisler left Westinghouse in 1919 to work for Save Electric Corporation of Brooklyn, New York (an independent lamp manufacture), formed by Max Ettiger. At Save Electric, Eisler was equipment engineer superintendent and responsible for designing machines for the production of incandescent lamps.

General Electric (GE), Westinghouse, and RCA had a monopoly on modern incandescent lamp making machinery. The manufacture of lamps and tubes had moved from a low-rate, highly skilled craft work of Edison's Menlo Park to a high-rate, semi-skilled process dominated by GE and others. It was difficult for independent lamp manufacturers, such as Save Electric, to compete. The control and licensing of machinery patents was one method GE used to maintain a virtual monopoly on lamp manufacture throughout the first half of the 20th century. GE purchased Save Electric in 1920 to remove it from the incandescent lamp market. That same year, Eisler lost his job and started his own company, Eisler Engineering Company, to consult and manufacture equipment for producing electric lamps, television tubes, radio tubes, glass products, neon tubes, welding equipment and laboratory equipment. He established a machine shop at 15 Kirk Alley, Newark, New Jersey, where he redesigned many of his machines and drawings and started patenting. By 1924, Eisler's plant doubled in physical size and labor supply, with the radio tube industry peaking in 1929.1 However, the stock market crash of 1929-1930 severely impacted production, and Eisler never again saw the same growth. In 1929, Eisler sold a 49% interest in the company to Frank Bonner.

In June 1933, Eisler and others organized a group of independent manufacturers into the Incandescent Lamp Manufacturer's Association (ILMA). In response to the pressuring tactics of GE, Westinghouse and RCA, the group also documented every lamp maker who went out of business or that was bought by a monopoly member. The ILMA allowed members to pool their resources for patent litigation. "Eisler was the third leading outside supplier of lamp making machinery. It was not licensed by General Electric, and the unlicensed lamp manufacturers obtained most of their lamp making equipment from it. The Eisler equipment was less automatic and of considerably less speed than the machinery used by the General Electric group. However, it was considerably lower in price."2

Eisler Engineering Company was sued at least four times by GE between 1923 and 1928 for alleged patent infringement but won each case. The cases involved four United States patents owned by GE: Van Keuren #1,326,121; Mitchell and White #1,453,594; Mitchell and White #1,453,595; and Marshall #1,475,192. The last three patents address a process used in the manufacture of electric lamps known as "sealing in" of tip-less lamps. The plaintiff, GE, complained that Eisler, the defendant, was infringing. Several GE patents were declared invalid during the proceedings or were withdrawn, and Eisler's U.S. Patent #1,637,989 for tip-less lamps was upheld. See General Electric Company vs. Eisler Engineering Company, 20 F (2d.) 33 (C.C.A., 1927), 26 F (2d.) 12 (C.C.A., 1928), and 43 F (2d.) 319 (C.C.A., 1930). One of Eisler's strongest defenses was a 1916 article he published in Machinery on Tungsten Lamp Manufacture. Eisler defended his case not only for the interest of his own company but also for those who utilized his products as well as those who manufactured under a licensing agreement with Eisler Engineering Company.

In 1954, Charles Eisler, Jr., formerly vice president became president of Eisler Engineering Company, Inc., and Charles Eisler, Sr., became chairman of the board. In 1958, Eisler Senior officially stepped down. In the late 1970s, Eisler, Jr., sold the company to Kahle Engineering Company. Kahle, established in 1920 with its roots in the glass machinery business, provided equipment for the medical device, pharmaceutical, electrical and automotive industries. Today, Kahle focuses solely on the manufacture of assembly machines for medical devices.

Eisler was issued fifty-seven United States patents relating to the mass production of glass articles. His first patent was issued in 1916 (U.S. Patent # 1,209,650) for a turret attachment and his last was issued in 1958 (U.S. Design Patent # DES 182,796) for a spot welder/press type. Eisler received an honorary Doctor of Science degree from Bloomfield College in Bloomfield, New Jersey (1951) and was elected to life membership in the American Society of Mechanical Engineers (1952). He died on October 8, 1973 at the age of 89 in East Orange, New Jersey.

1 Eisler, Charles. The Million-Dollar Bend (New York: William-Frederick Press, 1960). 2 Bright, Arthur. The Electric Lamp Industry (New York: Macmillan Co., 1949).
Related Materials:
Materials in the Archives Center

Kahle Engineering Company Records, 1930-1980 (AC0735), the successor company to Eisler Engineering

Materials in Other Organizations

Rutgers University Special Collections and University Archives have some Eisler Engineering Company trade literature in the Sinclair New Jersey Collection: New Jersey Trade Literature and Manufacturers' Catalogs at http://www.libraries.rutgers.edu/rul/libs/scua/sinclair/sinclair_main.shtml.
Provenance:
The collection was donated by E.N. Logothetis of Kahle Engineering on June 15, 2000.
Restrictions:
Collection is open for research but the majority is stored off-site and special arrangements must be made to work with it. Series 3, Employee Records, personnel files are restrictedContact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
welding -- Equipment and supplies  Search this
Patents  Search this
Jigs and fixtures  Search this
Laboratory -- Furniture, equipment  Search this
Lamps  Search this
Litigation  Search this
Tubes  Search this
Tubes -- welding  Search this
Vacuum pumps  Search this
Electrodes  Search this
Furnaces  Search this
Electric lighting  Search this
Electric transformers  Search this
Vacuum-tubes  Search this
welding  Search this
Halogen incandescent lamps  Search this
Cams  Search this
Coils -- electric  Search this
Incandescent lamps  Search this
Electric lamps  Search this
Electric lamps, Arc  Search this
Electric lamp industry  Search this
Genre/Form:
Photographs -- 20th century
Scrapbooks
Blueprints
Correspondence -- 19th-20th century
Citation:
Eisler Engineering Company Records, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0734
See more items in:
Eisler Engineering Company records
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8d545ecf6-200c-44df-8a5c-405e9ca1e3b6
EDAN-URL:
ead_collection:sova-nmah-ac-0734
Online Media:

[Jones & Laughlin ad campaign: staged image of a household kitchen and family, with a ribbon of molten metal flowing in background, Aliquippa, 1960 : chromogenic color transparency]

Photographer:
d'Arazien, Arthur  Search this
Advertiser:
Jones & Laughlin  Search this
Collection Creator:
d'Arazien, Arthur  Search this
Extent:
1 Item (8" x 10".)
Type:
Archival materials
Chromogenic processes
Photographs
Transparencies
Date:
1960
Scope and Contents:
Set, photographed from a high angle, shows five figures and a dog. 360-A in white ink on film.
Local Numbers:
AC0314-0000005.tif (Scan No.
General:
From Box 8, folder 6.
Restrictions:
Photographs must be handled with cotton gloves unless protected by sleeves.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Steel industry and trade -- 1940-1980  Search this
Kitchens  Search this
Family -- 1940-1960  Search this
Steel industry and trade  Search this
Genre/Form:
Chromogenic processes
Photographs -- 1900-2000 -- Chromogenic
Transparencies
Collection Citation:
Arthur d'Arazien Industrial Photographs, ca. 1930-2002, Archives Center, National Museum of American History.
See more items in:
Arthur d'Arazien Industrial Photographs
Arthur d'Arazien Industrial Photographs / Series 2: Photographs / 2.1: Color Phototransparencies / Classroom with teacher and children (2 versions)
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8c1fe0c1e-b728-4ecd-b659-958a2eba0d62
EDAN-URL:
ead_component:sova-nmah-ac-0314-ref1181

[Staged household kitchen with family for J & L Steel Co. advertising campaign : color transparency]

Photographer:
d'Arazien, Arthur  Search this
Advertiser:
Jones & Laughlin  Search this
Collection Creator:
d'Arazien, Arthur  Search this
Extent:
1 Item (8" x 10".)
Type:
Archival materials
Advertising
Photographs
Place:
Pennsylvania
Aliquippa (Pa.)
Date:
1960
Scope and Contents:
Staged kitchen scene inside J & L Steel Co. plant in Aliquippa, Pennsylvania.
Local Numbers:
AC0314-0000005.tif (AC Scan)
General:
In Box 8, Folder 6.
Restrictions:
Unrestricted research use on site by appointment. Photographs must be handled with cotton gloves unless protected by sleeves.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Iron and steel industry -- Pennsylvania  Search this
Kitchens -- 1940-1960  Search this
Genre/Form:
Advertising
Photographs -- 1950-1960 -- Color transparencies -- Acetate
Collection Citation:
Arthur d'Arazien Industrial Photographs, ca. 1930-2002, Archives Center, National Museum of American History.
See more items in:
Arthur d'Arazien Industrial Photographs
Arthur d'Arazien Industrial Photographs / Series 2: Photographs / 2.1: Color Phototransparencies / Classroom with teacher and children (2 versions)
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8c6c2353c-db7c-46aa-baee-908f037dc6a0
EDAN-URL:
ead_component:sova-nmah-ac-0314-ref1182

George Sidney Collection

Collector:
Sidney, George, 1916-2002  Search this
National Museum of American History (U.S.). Division of Music, Sports and Entertainment  Search this
Names:
Columbia Pictures  Search this
Metro-Goldwyn-Mayer  Search this
Paramount Pictures  Search this
Goodman, Benny (Benjamin David), 1909-1986  Search this
Margret, Ann-, 1941-  Search this
Robinson, Edward G., 1893-1973  Search this
Sidney, George, 1877-1945  Search this
Sidney, Hazel Mooney  Search this
Sidney, Louis K.  Search this
Sullivan, Ed, 1901-1974  Search this
Donor:
Sidney, Corinne Entratter  Search this
Extent:
54 Film reels
96 Cubic feet (288 boxes, 6 oversize folders)
Type:
Collection descriptions
Archival materials
Film reels
Photographs
Place:
Hollywood (Los Angeles, Calif.)
Date:
1885-2002
bulk 1940-1967
Summary:
George Sidney (1916-2002) was a film director during the Golden Age of Hollywood filmmaking (1927-1954). He spent the longest period of his career at Metro-Goldwyn-Mayer (MGM) until the 1950s. He later produced and directed films for Columbia Pictures and Paramount Pictures. He was a president of the Directors Guild of America and an avid photographer. He was the recipient of three awards from the Academy of Motion Picture Arts and Sciences (Oscar). The collection consists of photographs, photographic negatives, personal and business materials, and film. The collection also contains material created by George Sidney's uncle, George Sidney, vaudevillian and motion picture actor.
Scope and Contents:
The George Sidney Collection consists of approximately eighty-eight cubic feet of photographs and materials from the Hollywood director George Sidney, most dealing with his career in motion pictures. Sidney was an avid photographer and collector of photographs documenting extremely well the Hollywood film community during the Studio Era (1927-1954) of filmmaking. The bulk of the collection is from Sidney's most productive years, circa 1937-1968.

MGM's motto was "More Stars than there are in Heaven" and the researcher would be advised that the extent of this collection is such that it is impossible to list and identify all of the celebrities and personalities photographed, both behind and in front of the camera. There are stills from Sidney's many productions as well as his on-set personal photographs. There are photographs from dinner parties, and many studio and film community functions. Productions are dated to their generally accepted first theatrical release date (Los Angeles and New York) and in the case of a Broadway show to their opening date.
Arrangement:
The collection is arranged into six series.

Series 1: Photographs, Photographic Negatives, and Slides, 1914-1996, undated.

Subseries 1.1: The Camera Eye of George Sidney, undated.

Subseries 1.2: Productions (Motion Picture, Stage, and Radio), 1921-1968. Subseries 1.3: Personalities and People, 1932-1996, undated.

Subseries 1.4: Personal and Family, 1914-1992, undated.

Subseries 1.5: Family Photograph Albums and Scrapbooks, 1918-1950, undated.

Subseries 1.6: Travel and Locations, 1940-1981, undated.

Subseries 1.7: Studio, Entertainment, and Public Events, 1949-1995, undated.

Subseries 1.8: Tests, 1938-1967, undated.

Subseries 1.9: Photographic Negatives, 1937-1979, undated

Series 2: Production Ephemera, Posters, Scripts, 1930-1991, undated.

Subseries 2.1: Production Posters, 1943-1964, undated

Subseries 2.2: Production Ephemera and Scripts, 1930-1991, undated

Series 3: Office Files and Personal Material, 1903-2002, undated

Subseries 3.1: Personal Material, 1944-2002, undated

Subseries 3.2: Correspondence, Random Files, Indices, and Inventories, 1903-2002, undated

Series 4: Music Manuscripts, Sheet Music, and Music Related Material, 1885-1992, undated

Subseries 4.1: Music Manuscripts, 1937-1960, undated

Subseries 4.2: Sheet Music, 1885-1990

Subseries 4.3: Music Related Material, 1971-1992, undated

Series 5: Audiovisual, 1933-2001, undated

Subseries 5.1: Film, 1940-1960, undated

Subseries 5.2: Audio, 1933-2001, undated

Subseries 5.3: Video, 1989-2001, undated

Series 6: George Sidney (1877-1945), 1909-1945, undated
Biographical / Historical:
George E. Sidney was born in New York, New York on October 4th, 1916 into a show business family. His father Louis K. Sidney (birth surname Kronowith) (1891-1958) was a Broadway producer, actor-manager, and one of the vice-presidents of Loew's Incorporated. Sidney's mother, Hazael Mooney (?-1969), was a vaudeville performer, part of a sister act known as The Mooney Sisters. She was a native New Yorker, daughter of prominent New York City attorney Henry Mooney. She and Louis were married at her home, 12 West 109th Street, New York. Another residence was 179 West 63rd Street.

Louis K. Sidney began working for Loew's Incorporated in 1923. He managed theatres in Denver, Pittsburgh, Toledo, Dayton, and New York. Later he was in charge of stage productions for the theatre circuit. He was in charge of MGM's East Coast film production facility in New York. He and Hazael followed son George to Los Angeles in 1937. Louis produced two motion pictures at MGM, The Big Store with the Marx Brothers and Hullabaloo. After February 1951, he was a member of the four man executive committee in charge of MGM. At his retirement in 1955, Louis K. had risen to the position of vice-president of Loew's, Incorporated. He served as vice-president and director of the Motion Picture Producers Association, as a director of the Motion Picture Relief Fund, and the Hollywood Coordinating Committee.

George Sidney had two uncles in show business, Jack Sidney, known as "Jack of Spades" a black-face comedian, and Sidney's half-uncle, George Sidney (1877-1945) (real name Samuel Greenfield), a vaudeville comic. George had a successful Broadway and screen career, most notably as the bum, Busy Izzy, a character that lasted on the vaudeville circuit from 1901-1915. His initial Broadway success was in a show entitled Welcome Stranger that ran for 309 performances. Welcome Stranger had an extensive touring schedule across the United States. In conjunction with Charlie Murray, he developed a comedy act known as Cohen and Kelly that was not only a vaudeville success but easily made the transition to motion pictures. The Cohens and Kellys films became a motion picture franchise for Universal Studios in 1924. He was married to Carrie Weber (?-1940). George was a member of the Friars Club and an avid sports fan. He owned a racehorse named Kibbitzer.

George Sidney made his on-screen debut in The Littlest Cowboy (1921) starring Tom Mix. He moved to Los Angeles in 1930. Sidney went to work as a messenger at MGM. Louis B. Mayer's nickname for Sidney was "boy". Sidney flourished at the studio and by the time he was twenty he was directing screen tests and one-reel shorts. He directed installments in the Our Gang and Little Rascals series, as well as the Pete Smith and the Crime Does Not Pay series. He won back-to-back Oscars for two of his shorts, Quicker'n a Wink (1940) and Of Pups and Puzzles (1941). His feature film directing debut was Free and Easy (1941) starring Robert Cummings. His first major film musical was the all-star, war time musical, Thousands Cheer (1943), starring Kathryn Grayson and Gene Kelly. Sidney always indicated he viewed films as entertainment and seems to have rejected the auteur theory of directing embraced by some of his well known colleagues such as John Ford and Vincent Minnelli. His film, The Three Musketeers (1948), starring Gene Kelly and Lana Turner, was one of MGM's highest grossing films in the post World War Two period. He won his third Oscar for the short, Overture to 'The Merry Wives of Windsor, in 1954. Jupiter's Darling (1955) with Esther Williams was Sidney's last film for MGM. He was loaned to Columbia Pictures to direct The Eddy Duchin Story (1956), after which his contract at MGM ended.

Sidney went on to become an independent producer and director at Columbia Pictures where he directed such films as Pal Joey (1957), starring Frank Sinatra, and Bye Bye Birdie (1963) starring Ann-Margret. He returned to MGM in the 1960s to make A Ticklish Affair (1963), starring Shirley Jones and Viva Las Vegas (1964), starring Ann-Margret and Elvis Presley. His last film was the musical Half a Sixpence (1967) starring Tommy Steele for Paramount Pictures. Sidney also directed and produced for television most notably Who Has Seen the Wind (1964). He financed and founded Hanna-Barbera Productions in 1944. He was a two-term president, 1951-1959 and 1961-1967, of the Directors Guild of America (DGA), earlier known as the Screen Directors Guild (SDG).

In his personal life, Sidney was married in 1942 to legendary MGM drama coach, Lillian "Burnsie" Burns Salzer (1903-1998). He was eight years her junior. They lived at the Sidney home (1140 Tower Road) in Beverly Hills. They divorced in the mid 1970s. For a brief time Sidney maintained a penthouse apartment for George Sidney Productions at 144 South Beverly Drive, Beverly Hills. He maintained a suite (301) in the Palm Wilshire Building, 9201 Wilshire Boulevard in the 1970s. He married his second wife, Jane Adler Robinson (?-1991), second wife and widow of actor Edward G. Robinson (1893-1974), around 1978. The house at 1140 Tower Road was sold and Sidney moved to the Robinson home at 910 Rexford Drive in Beverly Hills. Sidney married his third wife, Corinne Kegley Entratter (1937-?), widow of showman and Las Vegas entrepreneur John Entratter, in 1991. Sidney was a prolific photographer. He collected art and was apparently an avid gardener. He was a member of the Royal Horticultural Society. He died in Las Vegas, Nevada in May 2002.
Related Materials:
The Harry Warren Collection, AC0750

The Groucho Marx Collection, AC0269

Sidney related artifacts from Sidney's films are housed in the Division of Culture and the Arts, National Museum of American History, Smithsonian. There are scrapbooks donated by the Sidney Estate in the collection of the Cinema-Television Library, Doheny Library, University of Southern California, consisting of eleven volumes containing photographs, correspondence, publicity documents, and other materials, circa 1933-1963.
Provenance:
This collection was donated to the Archives Center in 2005 by Corinne Entratter Sidney, widow of George Sidney.
Restrictions:
Collection is open for research but is stored off-site. Researchers must handle unprotected photographs with cotton gloves. Researchers may use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis and as resources allow.

Viewing film portions of the collection requires special appointment, please inquire; listening to LP recordings is only possible by special arrangement.

Special arrangements required to view materials in cold storage. Using cold room materials requires a three hour waiting period.

Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
The Archives Center does not own exclusive rights to these materials. All requests for permission to use these materials for non-museum purposes must be addressed directly to the Archives Center, and the Archives Center will forward the request to the copyright holder. Collection items are available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Reproduction permission from Archives Center: fees for commercial use.
Topic:
Motion picture production and direction  Search this
Motion picture producers and directors  Search this
Motion pictures  Search this
Vaudeville  Search this
Musicals  Search this
Genre/Form:
Photographs -- Black-and-white photoprints -- Silver gelatin -- 19th-20th century
Citation:
George Sidney Collection, Archives Center, National Museum of American History, gift of Corinne Entratter Sidney
Identifier:
NMAH.AC.0867
See more items in:
George Sidney Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep878cc8f7c-849a-43d0-8ca9-4149e7f39a74
EDAN-URL:
ead_collection:sova-nmah-ac-0867
Online Media:

Irving Berlin Collection

Creator:
Berlin, Irving, 1888-1989  Search this
Extent:
3 Cubic feet (6 boxes and 10 oversize folders)
Type:
Collection descriptions
Archival materials
Photographs
Awards
Paintings
Sheet music
Posters
Date:
1905 - 1987
Summary:
Irving Berlin was a 20th century American composer and songwriter. This collection has sheet music for over 200 songs composed by Irving Berlin, as well as a sheet music by other composers. In addition to sheet music, there is correspondence, awards, photographs, and posters pertaining to Irving Berlin.
Scope and Contents:
The collection consists primarily of sheet music for over 200 songs composed by Irving Berlin, as well as sheet music by others, published before 1925. Additionally, there are awards, photographs, correspondence and posters relating to Irving Berlin.

Series 1, Sheet Music by Irving Berlin, circa 1907-1966,and undated, contains sheet music from musicals and films written by Irving Berlin. These are alphabetized by song title.

Series 2, Miscellaneous Sheet Music, 1905-1925, contains a miscellaneous assortment of sheet music from the early 1900s by various composers and lyricists, including two pieces by Irving Berlin. The series is arranged alphabetical by song title. Key: (L) indicates "Lyrics", (W) indicates "Words" and (M) indicates "Music" after composer's name(s).

Series 3, Awards, 1938-1987 and undated, contains awards to Berlin from schools, cities and professional musicians' associations. The earliest in the collection is August 1938, the Box Office Ribbon Award for the best picture of the month, "Alexander's Ragtime Band." The latest one is an accolade by the United States Senate, duly noted in the Congressional Record of October 30, 1987. Series 4 contains correspondence related to the awards.

Series 4, Correspondence, Photographs, and Posters, 1916-1980s and undated, contains correspondence, photographs, and posters. Also included are many large copy prints of Irving Berlin paintings, almost all of which are portraits or still lifes. Some date from the 1970s and 1980s. Nearly all are either signed or initialed. Photographs include Irving Berlin and one of his pianos. A document folio contains photographs of a number of canceled envelopes and a composition manuscript, "I Am Just a Dreaming Fool." There are several posters relating to Irving Berlin musicals.
Arrangement:
The collection is arranged into four series.

Series 1, Sheet Music by Irving Berlin, circa 1907-1966, and undated

Series 2, Miscellaneous Sheet Music, 1905-1925

Series 3, Awards, 1938-1987, and undated

Series 4, Correspondence, Photographs and Posters, 1916-1980s and undated
Biographical / Historical:
Irving Berlin, composer of about 1,500 popular songs, a number of stage musicals and film scores, was born in Russia on May 11, 1888. Named Israel by his parents, Moses and Leah Baline, he fled to the United States with them in 1893. Upon arrival he adopted his American name, and the family settled on the lower east side of New York City. Irving attended public school there for two years, but dropped out to work and help support his family.

In 1907 while employed as a waiter in New York's Chinatown, Irving Berlin wrote his first song, "Marie from Southern Italy". A year later he was employed as a lyricist by a music publishing house and soon was a partner in the company, Waterson, Berlin and Snyder. In 1910 Irving Berlin wrote "My Wife's Gone to the Country" and "Call Me Up Some Rainy Afternoon". These launched his career as a world famous composer of popular songs and in 1911 "Alexander's Ragtime Band" was a sensational hit. It was this song, along with the others he made at this time, that many consider the advent of Modernism within the musical field.

During World War I, Irving Berlin was stationed at Camp Upton, Long Island, where he wrote patriotic songs, including an all-soldier musical revue and the song "God Bless America" (this was not released until twenty years later). After the war he established his own music publishing company in New York City, Irving Berlin Inc. In 1921 he partnered with Sam Harris and and built the Music Box Theater.

Irving Berlin was married twice. The first marriage in 1912 was to Dorothy Goetz, who died shortly afterward. In 1926 he married Ellin Mackay, the daughter of C. H. Mackay, chairman of the board of Postal Telegraph Cable Company. They had four children: Mary Ellin Barret, Elizabeth Irving Peters, Linda Louise Emmet, and little Irving, who died in infancy.

During World War II, Mr. Berlin toured the United States and the European and Pacific battle zones. Proceeds from these appearances were assigned to the Army Emergency Relief and other service agencies. He was the recipient of the Medal of Merit, the Congressional Gold Medal, and the President's Medal of Freedom and was a member of the Legion of Honor of France.

After the war, Berlin continued to write songs, scores, and musicals. It was during these decades that the score for the movie "White Christmas" and the play "Annie Get Your Gun" were produced. He took up painting as a hobby later in life. He died on September 22, 1989 at the age of 101. He is buried at Woodlawn Cemetary, the Bronx, New York City.
Related Materials:
Material in the Archives Center

Sam DeVincent Illustrated Sheet Music Collection

Groucho Marx Collection

Material in Other Institutions

Library of Congress

University of New Hampshire, Milne Special Collections
Provenance:
Donated to National Museum of American History (formerly the the Museum of History and Technology) by Irving Berlin on March 27, 1975.
Restrictions:
The collection is open for research use.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Occupation:
Composers -- 20th century  Search this
Topic:
Popular music -- 20th century -- United States  Search this
Portraits -- 1900-1950  Search this
Genre/Form:
Photographs
Awards
Paintings
Sheet music
Posters -- 1940-1960
Citation:
Irving Berlin Collection, 1905-1987, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0257
See more items in:
Irving Berlin Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep87847f5a6-b5fc-418e-89de-236b8146c708
EDAN-URL:
ead_collection:sova-nmah-ac-0257
Online Media:

Oversized Photographs of Morris Henry Hobbs from Box 3, Folder 21

Collection Creator:
Hobbs, Morris Henry, 1892-1967  Search this
Container:
Box 5
Type:
Archival materials
Date:
circa 1940-1960s
Collection Restrictions:
Use of original papers requires an appointment.
Collection Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Collection Citation:
Morris Henry Hobbs papers, circa 1901-2014. Archives of American Art, Smithsonian Institution.
See more items in:
Morris Henry Hobbs papers
Morris Henry Hobbs papers / Series 6: Photographs
Archival Repository:
Archives of American Art
GUID:
https://n2t.net/ark:/65665/mw96776ca88-4416-43c4-84d5-32ed3a86a89d
EDAN-URL:
ead_component:sova-aaa-hobbmorr-ref117

Clement Greenberg papers, 1937-1983

Creator:
Greenberg, Clement, 1909-1994  Search this
Subject:
Smith, David  Search this
Noland, Kenneth  Search this
Olitski, Jules  Search this
Emmerich, André  Search this
Caro, Anthony  Search this
Type:
Interviews
Citation:
Clement Greenberg papers, 1937-1983. Archives of American Art, Smithsonian Institution.
Topic:
Abstract expressionism  Search this
Theme:
Research and writing about art  Search this
Record number:
(DSI-AAA_CollID)11085
(DSI-AAA_SIRISBib)211173
AAA_collcode_greeclep
Theme:
Research and writing about art
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_coll_211173
Online Media:

Clement Greenberg papers

Creator:
Greenberg, Clement, 1909-1994  Search this
Names:
Caro, Anthony, 1924-  Search this
Emmerich, André  Search this
Noland, Kenneth, 1924-  Search this
Olitski, Jules, 1922-2007  Search this
Smith, David, 1906-1965  Search this
Extent:
8.6 Linear feet
Type:
Collection descriptions
Archival materials
Interviews
Date:
1937-1983
Summary:
The papers of influential New York author and art critic Clement Greenberg measure 8.6 linear feet and date from 1937 to 1983. The bulk of the papers consists of letters from art critics, artists, family, friends, curators, collectors, publishers, galleries, and museums, with scattered letters from Greenberg. Also found are Greenberg's business and financial records along with small amounts of biographical material, printed material, and writings consisting of two reports.
Scope and Content Note:
The papers of influential New York author and art critic Clement Greenberg measure 8.6 linear feet and date from 1937 to 1983. The bulk of the papers consists of letters from art critics, artists, family, friends, curators, collectors, publishers, galleries, and museums, with scattered letters from Greenberg. Also found are Greenberg's business and financial records along with small amounts of biographical material, printed material, and writings consisting of two reports.

Correspondence includes letters to Greenberg, often documenting the lives and careers of many of the correspondents in significant detail, and scattered copies of Greenberg's replies. Much of the correspondence is rich and substantive, and is indicative of Greenberg's influence in the art world. Correspondents include Darby Bannard, Ethel Baziotes, Anthony Caro, Richard Diebenkorn, Piero Dorazio, Andre Emmerich, Paul Feeley, Sam Francis, Helen Frankenthaler, Robert Goodnough, Adolf Gottleib, Hans Hofmann, Philippe Hosiasson, Jacob Kainen, Rosalind Krauss, Robert Motherwell, Ken Moffett, Barnett Newman, Kenneth Noland, Jules Olitski, Beverly Pepper, Ludwig Sander, David Smith, Kimber Smith, Clyfford Still, Anne Truitt, Leslie Waddington and many others.

Biographical material includes notes from an interview with Greenberg conducted by Deborah Solomon in 1983. Greenberg's personal business and financial records include correspondence and other documentation related to Greenberg's appearances, such as for lectures and on television, and documents relating to Greenberg's testimony at the Mark Rothko Trial in 1974.

Artwork consists of one etching by Kurt Wisenski. Although the papers contain very few of Greenberg's writings about art, there are lists of artists and reports written by Greenberg on the state of art in Japan and India in 1967 which are probably related to his membership in the American Committee for Cultural Freedom. Printed material includes scattered clippings concerning art and exhibition announcements.

One series of access restricted papers contains documents relating to Greenberg's role as executor for the David Smith estate.
Arrangement:
The collection is arranged as 7 series:

Missing Title

Series 1: Biographical Information, circa 1968-1983 (Box 1; 2 folders)

Series 2: Business and Financial Records, 1939-1983 (Box 1; 0.4 linear feet)

Series 3: Correspondence, 1937-1983 (Boxes 1-8, 11; 7 linear feet)

Series 4: Artwork, 1973 (Box 8; 1 folder)

Series 5: Writings and Notes, 1967-1983 (Box 8; 3 folders)

Series 6: Printed Material, 1950-1982 (Box 8; 2 folders)

Series 7: David Smith Estate Materials, 1965-1982 (Boxes 9-11; 1.1 linear feet)
Biographical Note:
New York City author Clement Greenberg, was one of the most influential art critics of the twentieth century, primarily from the 1940s-1960s. He was an advocate of modern art, particularly the Abstract Expressionist movement, and was one of the first critics to recognize the significance of Jackson Pollock's work.

Greenberg was born in 1909 to Russian immigrants in Bronx, New York. After graduating from Syracuse University in 1930, he married and had a child, David. He settled in New York City while working at the United States Customs Department as an appraiser.

In the late 1930s, Clement Greenberg attended a meeting of the U.S. Works Progress Administration and heard Hans Hofmann speak of avant-garde art. In 1939, he wrote one of his first important critical pieces "Avant-Garde and Kitsch" for the Partisan Review. Greenberg argued that the avant-garde art movement rose out of the need to defend and maintain high art standards against the decline in taste brought about by America's consumerist and capitalist culture.

In 1940 Greenberg joined Partisan Review as an editor. He became art critic for the Nation in 1942 and was associate editor of Commentary from 1945 until 1957. In December 1950, he joined the CIA-fronted American Committee for Cultural Freedom.

Throughout the 1940s through the 1960s Greenberg continued to write essays and articles in which he promoted the work of the abstract expressionists, among them Jackson Pollock, Willem de Kooning, Hans Hofmann, Barnett Newman, and Clyfford Still. He particularly championed Jackson Pollock. Greenberg wrote several seminal essays that defined his views on art history in the twentieth century, with "Greenberg on Collage" being one of his most important.

Greenberg's views on pop art were mixed. He also became less enamored with the second generation of abstract expressionists over time, while developing an interest in the Color-Field and Hard-Edge painters.

Through the 1960s Greenberg's views informed a younger generation of art critics including Michael Fried and Rosalind E. Krauss. Some writers maintain that Greenberg's views were so well-respected that he held too much of an influence in the art world. In time, Greenberg's antagonism to postmodernist theories and other modern art movements caused him to lose much of his credibility among both artists and art critics.

Greenberg was a long-time champion of sculptor David Smith's work and he became an executor of Smith's estate when the artist died suddenly in 1965. Greenberg resigned as executor in 1979 following controversy over his decision to strip white paint from five of Smith's outdoor sculptures, insisting that Smith had never intended to leave them white.

Greenberg died at the age of eighty-five in 1994. Since his death, letters edited by Greenberg's widow, Janice Van Horne, and a re-evaluation of his writings have helped to restore his reputation in the art world.
Related Material:
The Portland Art Museum holds Clement Greenberg's private art collection as well as a library of exhibition catalogs.
Separated Material:
The Archives of American Art also holds microfilm of material lent for microfilming (reels N69-91, N70-7, and N737). Most, but not all, of these papers were later donated by Greenberg. Loaned materials not donated at a later date are not described in the container listing of this finding aid.
Provenance:
Clement Greenberg initially lent material for microfilming in 1968-1969. He donated most of this material to the Archives of American Art with additional papers in several accretions between 1984 to 1991.
Restrictions:
This collection is open for research. Portions of the collection are access restricted including: documents relating to the estate of David Smith; some correspondence with Peter Fuller, Nuala O'Faolain, the Greenberg family, and other correspondents; and sales records and loan agreements. Written permission is required. Contact Reference Services for more information. Access to original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Occupation:
Art critics -- New York (State) -- New York  Search this
Authors -- New York (State) -- New York  Search this
Topic:
Abstract expressionism  Search this
Genre/Form:
Interviews
Citation:
The Clement Greenberg papers, 1937-1983. Archives of American Art, Smithsonian Institution.
Identifier:
AAA.greeclep
See more items in:
Clement Greenberg papers
Archival Repository:
Archives of American Art
GUID:
https://n2t.net/ark:/65665/mw9583b0d2a-ad31-4fa9-a3b5-eacce3cb0313
EDAN-URL:
ead_collection:sova-aaa-greeclep
Online Media:

U.S. Steel Corporation Photograph Albums

Creator:
Aikins, Russell Chorley, 1896-  Search this
U.S. Steel Corporation  Search this
Extent:
3 Cubic feet (8 boxes)
Type:
Collection descriptions
Archival materials
Photograph albums
Photographs
Date:
circa 1940s
Scope and Contents:
The collection comprises of 21 albums depicting the steel making and finishing operations of the United States Steel Corporation. All of the images were made by Russell Aikins around 1940. The albums contain photographic prints (8" x 9-1/2"). The majority of prints are mounted on spiral-bound pages. The photographs were created for public relations purposes and provide visual documentation of American steel making technology, production practice, and worker manager relationships. Subject matter varies widely, depicting the process of manufacturing steel or steel-related products. The photographs have a strong human and dramatic emphasis. The strongest theme is industrial mobilization for the war effort. Many photographs document female wartime work in industry, and African American workers are also represented. The theme of worker safety is well documented with images depicting safety glasses and protective garments. Printed captions below each photograph usually identify workers by name and occupation.
Arrangement:
The collection is arranged into one series, chronologically by album number.
Biographical:
Russell Chorley Aikins was born in Philadelphia on December 7, 1896. He began his photographic career at the Philadelphia Inquirer as a news photographer in 1917. Two years later, Aikins joined the New York Times Sunday Rotogravure Section and the World Wide Syndicate as a staff photographer. In the early 1920s, Aikins organized and ran the New York Times Washington picture bureau. Aikins served briefly, in 1929, as an editor for the newly developing Associated Press (AP) photo service. Following the growing trend in the photo news industry Aikins left the AP and became a freelance photographer. He opened his studio in New York City and did work for Fortune, Time, Life, and Colliers.

Aikins career shifted in 1937 when he decided to "devote all my time to the portrayal of business and industry." Aikins noted the need for big business to be represented and saw his images as tools for business self-promotion: "It had been a growing conviction with me that industry in addition to its product advertising should promote its fitness to serve the public and its ability to make quality goods." He started to recruit companies to combat the stereotypical cold, unfeeling edge of big business. Aikins called this new style of photography "camera-reporting," which he thought could transport stockholders, customers, and the public into the mills, giving the viewer greater confidence in the corporation and its products. A few companies Aikins represented included Chrysler Corporation, General Electric Company, Johnson & Johnson, and the United States Steel Corporation. After World War Two the demand for the technique Aikins helped to pioneer began to diminish as public and labor attitudes changed. After 1948, there is no record of Aikins' activities.

Source

Division of Work and Industry staff.
Historical:
The United States Steel Corporation was created in 1901 by the purchase and consolidation of several companies by financier J.P. Morgan. At the time of formation, it was the largest company in the world. U.S. Steel represented Morgan's attempt to bring stability to the volatile steel market. Morgan purchased Andrew Carnegie's highly aggressive Carnegie Steel and brought it together with Federal Steel, National Tube, American Steel and Wire, American Sheet Steel, American Hoop Steel, American Tin Plate, American Bridge, and the Lake Superior Consolidated Iron Mines. Other companies were added later.

Capitalized at $1.4 billion, U.S. Steel was in 1901 the largest company in the world. It controlled over 50% of American Steel production but was in many ways hamstrung by its size. While the operation of Carnegie Steel was characterized by technological efficiency, US Steel avoided innovation. Some in the company referred to the Corporation's policy as "no inventions, no innovation." The company was thought by many to be driven by a banker's vision of protecting investment, not an industrialist's vision of increasing production. Always sensitive about public antitrust action, Elbert Gary, the leader of the company, sought to cast U.S. Steel as a "good trust." In 1936, the CIO formed the Steel Workers Organizing Committee (SWOC), and began a massive union drive. Although strongly antiunion, U.S. Steel, under Myron Taylor was the first major steel company to recognize the steelworkers union in 1937.

An industry once characterized by low wages and harsh conditions emerged by the late 1940s as one of the highest-paying blue collar employers, forced to negotiate with one of the nation's most powerful unions. Following recognition of the union U.S. Steel followed a corporate strategy of paying for wage settlements by increasing steel prices. This often put the giant company at odds with governmental economic policy.

Source

Division of Work and Industry staff.
Related Materials:
Materials at Other Organizations

Baker Library Historical Collections, Harvard Business School

1934 Art and Industry Exhibition photograph collection

The 1934 Art and Industry Exhibition photograph collection contains photographs that were on display in New York City and Chicago in an exhibition sponsored by the National Alliance of Art and Industry.

United States Steel Corporation photographs, circa 1940-1960

A large collection of black and white gelatin silver prints depicting the United States Steel Corporation's steel plants, works, personnel, machinery, mining operations, buildings, warehouses and production of the numerous products manufactured by the company, circa 1940-1960.

Industrial Life Photograph Collection, 1920-1941

Photographs collected by the Business Historical Society to document major industries in the United States and industrial processes.

Lowell National Historical Park

Youngstown Center for Industry and Labor
Provenance:
Immediate source of acquisition is unknown.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
World War, 1939-1945  Search this
World War, 1939-1945 -- War work  Search this
Safety  Search this
Steel industry and trade  Search this
Genre/Form:
Photograph albums -- 1940-1950
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1940-1950
Citation:
U.S. Steel Corporation Photograph Albums, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1037
See more items in:
U.S. Steel Corporation Photograph Albums
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep81369cfb1-58df-460e-b110-0f343282328a
EDAN-URL:
ead_collection:sova-nmah-ac-1037
Online Media:

Photographs, O. V. Young Paintings

Collection Creator:
Van Young, Oscar, 1906-1993  Search this
Vann, Loli, 1913-1999  Search this
Container:
Box 1, Folder 8-9
Type:
Archival materials
Date:
circa 1940s-1960s
Collection Restrictions:
This collection is open for research. Access to original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center.
Collection Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Collection Citation:
Oscar Van Young and Loli Vann papers, 1924-1994. Archives of American Art, Smithsonian Institution.
See more items in:
Oscar Van Young and Loli Vann papers
Oscar Van Young and Loli Vann papers / Series 1: Biographical Materials
Archival Repository:
Archives of American Art
GUID:
https://n2t.net/ark:/65665/mw9a47191cd-bec5-412a-8ef0-82d88f4e3712
EDAN-URL:
ead_component:sova-aaa-vanyoun-ref33

Photographs, O. V. Young Paintings

Collection Creator:
Van Young, Oscar, 1906-1993  Search this
Vann, Loli, 1913-1999  Search this
Container:
Box 4, Folder 2-4
Type:
Archival materials
Date:
circa 1940s-1960s
Collection Restrictions:
This collection is open for research. Access to original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center.
Collection Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Collection Citation:
Oscar Van Young and Loli Vann papers, 1924-1994. Archives of American Art, Smithsonian Institution.
See more items in:
Oscar Van Young and Loli Vann papers
Oscar Van Young and Loli Vann papers / Series 1: Biographical Materials
Archival Repository:
Archives of American Art
GUID:
https://n2t.net/ark:/65665/mw9b1908cdf-6777-49d3-b67b-f127ad899702
EDAN-URL:
ead_component:sova-aaa-vanyoun-ref97

Photographs, Loli Vann Paintings

Collection Creator:
Van Young, Oscar, 1906-1993  Search this
Vann, Loli, 1913-1999  Search this
Container:
Box 4, Folder 5
Type:
Archival materials
Date:
circa 1940s-1960s
Collection Restrictions:
This collection is open for research. Access to original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center.
Collection Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Collection Citation:
Oscar Van Young and Loli Vann papers, 1924-1994. Archives of American Art, Smithsonian Institution.
See more items in:
Oscar Van Young and Loli Vann papers
Oscar Van Young and Loli Vann papers / Series 1: Biographical Materials
Archival Repository:
Archives of American Art
GUID:
https://n2t.net/ark:/65665/mw986e51b02-1561-41e0-8683-fe87da1463f2
EDAN-URL:
ead_component:sova-aaa-vanyoun-ref98

N W Ayer Advertising Agency Records

Creator:
Ayer (N W) Incorporated.  Search this
Names:
American Telephone and Telegraph Company -- Advertisements  Search this
Cunningham & Walsh.  Search this
Hixson & Jorgenson  Search this
United Air Lines, Inc. -- Advertisements  Search this
Ayer, Francis Wayland  Search this
De Kooning, Willem, 1904-1997  Search this
O'Keeffe, Georgia, 1887-1986  Search this
Extent:
270 Cubic feet (1463 boxes, 33 map-folders, 7 films)
Type:
Collection descriptions
Archival materials
Business records
Interviews
Oral history
Print advertising
Proof sheets
Proofs (printed matter)
Scrapbooks
Trade literature
Tear sheets
Advertisements
Date:
1817-1851
1869-2006
Summary:
Collection consists of records documenting one of the oldest advertising agencies created in Philadelphia. The company then moves to New York and expanses to international markets. During its history NW Ayer & Sons acquires a number of other advertising agencies and is eventually purchased. The largest portion of the collection is print advertisements but also includes radio and television. NW Ayer is known for some of the slogans created for major American companies.
Scope and Contents:
The collection consists primarily of proof sheets of advertisements created by NW Ayer & Son, Incorporated for their clients. These materials are in series one through thirteen and consist primarily of print advertisements. There are also billboards, radio and television commercials. The advertisements range from consumer to corporate and industrial products. The majority of the advertisements were created for Ayer's New York, Chicago, Los Angeles and international offices. Printed advertisements created by Cunningham & Walsh, Hixson & Jorgensen and Newell-Emmett are also included among these materials. Researchers who are interested in records created by Ayer in the course of operating an advertising agency will find these materials in Series fourteen-nineteen.

Series fourteen consists of advertisements created by NW Ayer & Son to promote their services to potential clients.

Series fifteen are scrapbooks of some of the earliest advertisements created by the company. Series sixteen are publications. Some of the publications were created by Ayer while others were about Ayer or the advertising industry in general. Provides good background materials and puts the company in perspective. Series eighteen are the legal records. Materials relating to employees including photographs, oral histories etc. are found in series nineteen.

Series twenty is one of the smallest amounts of materials and includes information relating to the history of NW Ayer & Son.

The container lists for series one-thirteen are part of a database and are searchable. The list has been printed for the convenience of the researcher and is included in this finding aid. Series fourteen-twenty container lists are also a part of the finding aid but are not in a searchable format.

Series 1, Scrapbooks of Client Advertisements, circa 1870-1920, is arranged into three boxes by chronological date. There are two bound scrapbooks and one box of folders containing loose scrapbook pages. NW Ayer & Son compiled an assortment of their earliest ads and placed them into scrapbooks. Besides the earliest advertisements, the scrapbooks contain requests to run advertisements, reading notices and listings of papers Ayer advertised in. The early advertisements themselves range from medical remedies to jewelry to machines to clothing to education and more. Most of the advertisements in the bound scrapbooks are dated.

Series 2, Proofsheets, circa 1870-1930, NW Ayer was fond of creating scrapbooks containing proofsheets. The series contains proofsheets created between 1892 and 1930, organized into 526 boxes. For convenience of storage, access and arrangement, the scrapbooks were disassembled and the pages placed in original order in flat archival storage boxes. The proofsheets are arranged by book number rather than client name. Usually the boxes contain a listing of the clients and sometimes the dates of the advertisements to be found within the box.

Series 3, Proofsheets, circa 1920-1975, is organized into 532 oversize boxes, and contain proofsheets and tearsheets created between 1920 and 1972. Within this series, materials are arranged alphabetically by company name (occasionally subdivided by brand or product), and thereunder chronologically by date of production. Many major, national advertisers are represented, including American Telephone & Telegraph, Armour Company, Canada Dry, Cannon Mills, Carrier Corporation, Domino Sugar, Caterpillar tractor company, Ford Motor Company, General Electric, Goodyear, Hills Bros. Coffee, Ladies Home Journal, National Dairy, Plymouth (Chrysler Corporation), Steinway, TV Guide, United Airlines and the United States Army. Also contained in this series are three scrapbooks of client advertisements including Canada Dry, Ford Motor, and Victor Talking Machine.

Series 4, 2001 Addendum, circa 1976-2001, is organized into ninety three oversized boxes,one folder and contains proofsheets for select Ayer clients, created between 1975 and 2001. Within this series, materials are arranged alphabetically by client name and there under chronologically by date of production. Major national advertisers represented include American Telephone & Telegraph, Avon, the United States Army, DeBeers Consolidated Diamond Mines, Dupont, TV Guide, Sealtest, Kraft Foods, Gillette, General Motors, Cannon Mills.

Series 5, Billboards, circa 1952-1956, consists of mounted and un-mounted original art/mock-ups. Twenty-two pieces of original art created as mock-ups for Texaco billboards.

Series 6, Film and Video Commercials, 1967-1970,

Series 7, Radio and Television Materials, 1933-1993, undated, is arranged into eight boxes and includes radio scripts, television scripts, and story boards for commercials.

Subseries 7.1, Scripts and storyboards for Radio and Television Commercials, dates Scripts for radio and television commercials includes title, date, length of commercial, advertising agency, client information

NW Ayer's radio and television materials mainly focus on the American Telegraph and Telephone account. Some of Ayer's materials relate to Bell Telephone Hours.

Storyboards are used in television and film to assist the director in working with crew to tell the story. To show the viewer through the use of figures, visual effects and camera angles. When directors first start thinking about their storyboard they create a story in their mind. They think of all the camera angles, visual effects and how the figures will interact in their mind. They try to create an extraordinary story in their head to attract the viewer (YOU) In order for the storyboard to be entirely effective it can't be a passive document. When done properly, a storyboard serves as a central design, meeting the needs of many team members including graphics artists, video personnel and programmers.

Another function of a storyboard is to help the team communicate during the training development process. This communication is very important in working with a large team as in the movie King, produced in 1996. Figures help the director explain to the crew how they are going to record the film and how to present it to the audience. Sometimes the director wants special effects to be added to the film, but his budget might not be that big so the director will have to change the story to fit their budget.

The Visual Effects are an important part in the storyboards it adds a special touch of creativity to your film. Camera angles are an important expects in your film because the camera angles determine where the viewing audience will look. If you want your audience to look at a certain object you must turn their attention to it by focusing on that object and maybe you might try blocking something out. Then you will have your audience's attention and you may do whatever else you have to, it could be scaring them are just surprising them or whatever you do.

Also included is talent information and log sheets relating to the storage of the commercials.

Bell Telephone Hour Program, 1942-[19??], The Bell Telephone Hour, also known as The Telephone Hour, was a five minute musical program which began April 29, 1940 on National Broadcasting Company Radio and was heard on NBC until June 30, 1958. Sponsored by Bell Telephone showcased the best in classical and Broadway music, reaching eight to nine million listeners each week. It continued on television from 1959 to 1968.

Earlier shows featured James Melton and Francia White as soloists. Producer Wallace Magill restructured the format on April 27, 1942 into the "Great Artists Series" of concert and opera performers, beginning with Jascha Heifetz. Records indicate that the list of talents on the program included Marian Anderson, Helen Traubel, Oscar Levant, Lily Pons, Nelson Eddy, Bing Crosby, Margaret Daum, Benny Goodman, José Iturbi, Gladys Swarthout and .The series returned to radio in 1968-1969 as Bell Telephone Hour Encores, also known as Encores from the Bell Telephone Hour, featuring highlights and interviews from the original series.

National Broadcasting television specials sponsored by the Bell System, 1957-1987includes information relating to Science series, Bell system Theshold Series, Bell telephone hour and commercial and public sponsored programs

Series 8, Chicago Office Print Advertisements, 1954-1989, is arranged alphabetically by the name of the client in ninety boxes and six oversize folders. Clients include Illinois Bell Telephone (1955-1989), Microswitch (1969-1989), Teletype (1975-1984), John Deere (1974-1989) and Caterpillar (1966-1972) are particularly well represented. Other clients of interest include Dr. Scholl's shoes (circa 1968-1972), the Girl Scouts (1976-1980), Sunbeam Personal Products Company (1973-1981), Bell and Howell (1974-1983) and Alberto Culver shampoos (1967-1971), Honeywell, Incorporated, Blue Cross and Blue Shield Associations, Kraft, Incorporated, Sears, Roebuck and Company, and YMCA.

Series 9, Los Angeles Office Materials, 1950s-1987, include printed advertisements created by this office and information relating to the employees.

Subseries 9.1, Print Advertisements, 1977-1987, printed advertisements arranged in one box alphabetically by client. There is a sparse sampling of clients from this particular Ayer branch office. The majority of the advertisements contained within this series are from Pizza Hut (1986-1987). Also included are Computer Automation (1977-1978), State of the Art, Incorporated (1982) and Toshiba (1986).

Subseries 9.2, Personnel Files, 1950s-1970s, includes cards of employees who worked in the Los Angeles office. Information on the cards includes name, address, telephone number, birthday, date hired, departure date and why (retired, terminated, resigned, etc) and position. Not all cards have all information. There is also a photograph of the employees on the cards.

Series 10, Foreign Print Advertisements, 1977-1991, undated, NW Ayer maintained partnerships with international companies such as Sloanas Ayer in Argentina, Connaghan & May Paton Ayer in Australia, Moussault Ayer in Belgium, NW Ayer, LTD. in Canada, GMC Ayer in France, Co-Partner Ayer in Germany, Wong Lam Wang in Hong Kong, MacHarman Ayer in New Zealand, Grupo de Diseno Ayer in Spain, Nedeby Ayer in Sweden, and Ayer Barker in United Kingdom. This group of material is a small sampling of advertisements created from these International offices. It is arranged alphabetically by client. There are quite a few automobile advertisements (i.e. Audi, Fiat, General Motors, Mercedes-Benz, and Volkswagen). In addition there are numerous advertisements for various personal items from MacLean's toothpaste to Quick athletic shoes to Labello lip balm, etc. Most of the advertisements have the creator's name printed on the advertisements.

Series 11, Cunningham & Walsh, Incorporated Materials, 1915-1987, undated contains 98 boxes 11 folders materials from the New York advertising agency acquired by NW Ayer in the 1960s. The company began with Newel-Emmett, an agency of nine men which broke up in 1949. Two of the men Fred Walsh and Jack Cunningham formed this agency in bearing their names in 1950. The agency created "let your fingers for the walking campaign for American Telephone & Telegraph, Mother Nature for Chiffon, and Mrs. Olson for Folgers's coffee and let the good times roll for Kawasaki motorcycle. In 1986, NW Ayer Incorporated purchased Cunningham & Walsh Incorporated.

Subseries 11.1, Print Advertisements, 1915-1987, are contained in ninety eight boxes of primarily print advertisements arranged alphabetically by client name. Clients that are particularly well represented are Graybar (electrical implements, circa1926-1937), Johns-Manulle (circa1915-1971), Smith and Corono typewriters (circa 1934-1960), Sunshine Biscuit Company (circa 1925-1961), Texaco Company (circa 1936-1961), Western Electric (circa 1920- 1971) and Yellow Pages (circa 1936-1971). Cunningham and Walsh also represented several travel and tourism industry clients, including Cook Travel Services (circa 1951-1962), Italian Line (circa 1953-1961), Narragansett and Croft (circa 1956-1960) and Northwest Airlines (circa 1946-1955). There are photographs of Texaco advertisements dating from 1913-1962. There is also a scrapbook of advertisements from the Western Electric Company dating from 1920-1922.

Subseries 11.2, Radio and Television Advertisements, 1963-1967, consist of materials created for Western Electric. Materials are arranged in chronological order.

Subseries 11.3, Company Related Materials, 1962-1986, undated include client lists, information relating to NW Ayer purchase and annual report 1962.

Series 12, Hixson & Jorgensen Materials, 1953-1971, a Los Angeles advertising company, merged with Ayer in 1969. This series is housed in one box. Within the box are four scrapbooks and folders with a hodgepodge of materials relating to advertising. Of most interest are the scrapbooks. Two scrapbooks deal with Hixson and Jorgensen's self promotion ad campaign "the right appeal gets action" (1953-1957). The other two scrapbooks contain news clippings about the company and its activities (1959-1971).

Series 13, Newell-Emmet, 1942-1957, founded in 1919 and governed in the 1940s by a partnership of nine men. The partnership broke up in 1949 when the men went their separate ways. The materials consist of print advertisements for one of client, Permutit Company, a water conditioning company. The materials are arranged in one box in chronological order.

Series 14, House Print Advertisements, 1870-1991, 16 boxes consists of advertisements or self-promotion advertisements to campaign for new clients. The series is arranged chronologically by date into fifteen boxes. Within the series are two scrapbooks containing self promotion ads from 1888-1919 and 1892-1895. Numerous house ads relate to Ayer's "Human Contact" campaign. In addition to the self promotion ads, Ayer ran advertisements expounding about particular concepts or themes for example, one month the concept would "understand" while another month would be "teamwork" and yet another would be on "imagination". Some of the self promotion ads target specific groups like Philadelphia businessmen. Other advertisements incorporate the fine arts.

Series 15, Scrapbooks, 1872-1959, relates to company events, records and news clippings about Ayer's history. The six boxes are arranged by chronological date. Two of the boxes focus solely on the death of founder F.W. Ayer (1923). Another box houses a scrapbook that showcases Ayer's annual Typography Exhibition (1931-1959). One box contains a scrapbook that specifically deals with correspondences relating to Ayer's advertising. Yet another box's contents are folders of loose pages from scrapbooks that have newspaper clippings, order forms, correspondences and other company records. In one box, a bound scrapbook houses a variety of materials relating to Ayer and advertising (i.e. newspaper clippings, competitor's advertisements, NW Ayer's advertisements, correspondences for advertisements, clippings regarding the "theory of advertising."

Series 16, Publications, 1849-2006, are housed in thirty four boxes and are arranged into three main categories.

Subseries 16.1, House Publications, 1876-1994, covers diverse topics; some proscriptive works about the Ayer method in advertising, some commemorating people, anniversaries or events in the life of the agency. Materials consist of scattered issues of the employee newsletter The Next Step 1920-1921. The materials are arranged in chronological order by date of publication. Ayer in the News, The Show Windows of an Advertising Agency, 1915, book form of advertisements published on the cover of Printer's Ink, highlighting Ayer's relations with advertisers. The Story of the States, 1916, Reprint in book form of a series of articles published in Printer's Ink for the purpose of adding some pertinent fact, progressive thought and prophetic vision to the Nationalism of Advertising highlights major businesses, manufacturer, natural resources and other qualities or attractions of each state. The Book of the Golden Celebration, 1919, includes welcome address and closing remarks by founder F. Wayland Ayer, The Next Step, 1920 employee newsletter with photographs, employee profiles, in-house jokes, etc., Advertising Advertising: A Series of Fifty-two Advertisements scheduled one time a week. Twenty-seven, thirty and forty inches, a day of the week optional with publisher, 1924

Subseries 16.2, Publications about NW Ayer, 1949-2006, includes a book first published in 1939. Includes articles, documenting events and is arranged chronologically by date of publication.

Subseries 16.3, General Publications about Advertising, 1922-1974, are arranged chronologically by date of publication and relate primarily to the history of advertising.

Subseries 16.4, Publications about Other Subjects, 1948-1964, include four books about the tobacco industry primarily the history of the American Tobacco Company and Lorillard Company from the Cunningham and Walsh library.

Series 17, Business Records, circa 1885-1990s

Subseries 17.1, Contracts, 1885-1908, undated, are arranged alphabetically and span from 1885-1908. The majority of the contracts are with newspaper and magazine publishers from around the country.

Subseries 17.2, General client information, 1911-1999, undated, including active and cancelled lists with dates, client gains, historical client list, (should move this to series 20) Ayer Plan User Guide Strategic Planning for Human Contact, undated

Subseries 17.3, Individual Client Account Information, 1950s-1990s, undated, contain information used by Ayer to create advertisements for some of its clients. American Telephone &Telegraph Corporate Case History, American Telephone &Telegraph Corporate advertisement memo, commissioned artists for DeBeers advertisements, DeBeers information relating to the creative process and photography credits, a case history for DeBeers Consolidated Mines, Ltd., The Diamond Engagement Ring, Managing Communication at all levels, DuPont publications, JC Penny Marketing Communication Plan Recommendation, Leaf, Incorporated, Saturn presentation, and USAREC oral presentation.

Subseries 17.4, Potential Clients, 1993, includes grouping has a questionnaire sent to Ayer by a potential client. Questionnaire response for Prudential Securities, 1993 Prudential Securities advertising account review, 1993.

Subseries 17.5, Financial Records, 1929-1938, includes balance sheet, 1929 May 1 Balance sheet and adjustments Consolidated statement of assets and liabilities, Expenses 191936-37 Business review and expenses, 1937 and 1938 Business review and expenses comparative statement, 1937 and 1938.

Series 18, Legal Records, circa 1911-1982, Ayer's legal records are arranged by twelve subject groupings within four boxes. The twelve groupings are advertising service agreements (circa 1918-1982), bylaws, copyright claims, correspondences, international correspondences, dissolution of trusts, stock information, agreements between partners, incorporation materials, reduction of capital, property information and miscellaneous materials. The bulk of the materials are the advertising service agreements. These agreements are between Ayer and their clients and state the services Ayer will offer and at what cost. The bylaws are Ayer's company bylaws from 1969 and 1972. The copyright claims are certificates stating Ayer's ownership over certain published materials (i.e. "Policy", Media Equalizer Model, and Don Newman's Washington Square Experiment). The correspondences relate to either the voting trust and receipts for agreement or the New York Corporation. The international correspondences are from either Ayer's Canadian office or London office. The dissolutions of trusts contains materials about the dividend trust of Wilfred F. Fry, the investment trust of Winfred W. Fry, the voting trust, and the New York corporation. The stock information has stock certificates and capital stock information. The agreements between partners (1911-1916) specify the terms between F.W. Ayer and his partners. The incorporation materials (circa 1929-1977) deal with Ayer advertising agency becoming incorporated in the state of Delaware. The reduction of capital grouping is a notification that shares of stock have been retired. The property information grouping contains property deeds and insurance policy (circa 1921-1939), a property appraisal (1934), and a bill of sale (1948). The miscellaneous grouping contains a house memo regarding a set of board meeting minutes and a registry of foreign companies in Commonwealth of Pennsylvania (1929-1954).

Subseries 18.1, Advertising Service Agreements, 1918-1982

Subseries 18.2, Bylaw Materials, 1969-1972

Subseries 18.3, Copyright Claims, 1962-1969

Subseries 18.4, Correspondence, 1928-1933

Subseries 18.5, International Office Correspondence, 1947-1948

Subseries 18.6, Dissolution of Trusts, 1934-1937

Subseries 18.7, Stock Information, 1934-1974

Subseries 18.8, Agreements between Partners, 1911-1916

Subseries 18.9, Incorporation Materials, 1929-1977

Subseries 18.10, Certificates of Reduction of Capital, 1937; 1975

Subseries 18.11, Property Information, 1921-1948

Subseries 18.12, Miscellaneous Materials, 1929-1977

Series 19, Personnel Records, circa 1889-2001, are arranged into eight groupings within eight boxes. The groupings are employee card files, photographs, Ayer alumni, biographies, speeches, recollections, oral histories, and miscellaneous. Typed manuscript of book A Copy Writer Speaks by George Cecil, NW Ayer, Incorporated copy head 1920s-1950s

Subseries 19.1, Employee card files, circa 1892-1915; 1929-1963, consists of index cards with the name, age, job title, date and wage increases, date of hire/fire, as well as remarks about the employee's service and/or reasons for seeking or leaving the job. Materials are arranged alphabetically by the last name of the employee within three boxes.

Subseries 19.2, Photographs, circa 1924-1984, undated, are housed in two boxes. The photographs grouped together by subjects i.e. personnel, company events, Ayer buildings, and miscellaneous. This grouping primarily consists of personnel photographs. Includes a glass plate negative dated 1924 of NW Ayer.

Subseries 19.3, Ayer Alumni, circa 1989-98, include employees who have left Ayer. There is a listing of Ayer "graduates" and their current job. Emeritus, Ayer's alumni newsletter 1989-1996, makes up the majority of materials in this grouping. The newsletter keeps the alumni up to date with the happenings of Ayer and what has become of former Ayer employees. Emeritus is a quarterly newsletter devoted to the activities, thoughts and feelings of Ayer alumni a body of people who consists of retirees and former employees.

Subseries 19.4, Biographical Information, circa 1889-1994, undated, prominent members of Ayer's operations had biographical sketches completed of them. This was true for the bio sketches of Robert Ervin, Louis T. Hagopian, and George A. Rink. There is a substantial file on Dorothy Dignam ("Mis Dig"), a leading woman in the advertising world from the 1930s to the 1950s. Also of interest is a video ("The Siano Man") compiled by Ayer employees to commemorate Jerry Siano's retirement from Ayer in 1994. The series is arranged alphabetically by last name.

Subseries 19.5, Speeches, circa 1919-1931; 1975, contains speeches made by Wilfred W. Fry and Neal W. O'Connor. Wilfred W. Fry had various speaking engagements connected with Ayer. Contained in this group is a sampling of his speeches from 1919 to 1931. Neal O'Connor's speech "Advertising: Who Says It's a Young People's Business" was given at the Central Region Convention for the American Association of Advertising Agencies in Chicago on November 6, 1975. The speeches are arranged alphabetically by the speaker's last name.

Subseries 19.6, Recollections, 1954-1984, undated, are arranged alphabetically by last name. These are recollections from Ayer employees about the company and its advertisements. Some recollections are specifically about certain types of advertisements, like farm equipment while others reflect on F. W. Ayer and the company.

Subseries 19.7, Oral History Interview Transcripts, 1983-1985; 1989-1991, include interviews with key NW Ayer personnel, conducted by Ayer alumnae Howard Davis, Brad Lynch and Don Sholl (Vice President creative) for the Oral History Program. The materials are arranged alphabetically by the last name of the interviewee.

Subseries 19.8, Oral History Interview Audio Tapes, 1985-1990, include interviews on audiotape the materials are arranged alphabetically by the last name of the interviewee.

Subseries 19.9, Internal Communications, 1993-1999, includes information sent to employees relating to retirements, management changes, awards won by the company, promotions, potential new accounts, free items, grand opening of Ayer Café, donation events, sponsorship programs, holiday schedules, discounts for employees from clients, Ayer joins MacManus Group.

Subseries 19.10, General Materials, 1940; 1970, includes agency directory entry including a list of the employees, 1970s, annual banquet program for the Curfew Club May 22, 1940 a group formed by the Philadelphia employee in 1938. It sponsored numerous sports, social and educational activities. Groups were formed in public speaking, music appreciation and a series of talks on Monday evenings title the modern woman. The front page was a series of talks for general interest. A list of officers, 1991, Twenty five year club membership, 1973 December 1, List of NW Ayer graduates, 1970, List of Officers, 1991 May 31, Obituary for Leo Lionni, 1999 October 17, List of photographers of advertisements, 2001

Series 20, Background and History Information, 1817-1999, undated includes a chronology, 1817-1990, quick reference timeline, 1848-1923, loose pages from a scrapbook containing examples of correspondence, envelopes, advertisements dating from 1875-1878; slogans coined by NW Ayer & Sons, Incorporated, 1899-1990, history of management, 1909-1923, articles and photographs about the building and art galleries, 1926-1976, publications about the Philadelphia building, 1929, pamphlet relating to memories of NW Ayer & Sons, Incorporated, 1930s-1950s, television history, 1940-1948, Article about the history of the company, 1950 January, pocket guide, 1982, AdWeek reports about standings for advertising agencies, information relating to Human Contact which is NW Ayer's Information relating to Human Contact, undated which is their philosophy on advertising.

Series 21, Materials Created by other Advertising Agencies, 1945-1978, undated, consists of print advertisements collected by Ayer from other major advertising companies. The companies include Doyle Dane Bernback, Incorporated, Leo Burnett Company, Grey Advertising Agency, D'Arcy Ad Agency, Scali, McCabe, Sloves, Incorporated and Erwin Wasey Company. The materials are arranged in alphabetical order by client and include products from Ralston Purina and Van Camp (Chicken of the Sea), Kellogg, American Export Lines and No Nonsense Fashions.

Series 22, 2010 Addendum of Print Advertisements, circa 1879s-1999, undated, includes material given to the Archives Center in 2010. It is organized into seventy one oversized boxes and contains proofsheets of print advertisements for select Ayer clients. These are arranged alphabetically by client name and include substantial quantities of materials from American Telephone &Telegraph (1945-1996), Bahamas Ministry of Tourism (1967-1987), Carrier (1971-1981), Citibank (1973-1991), DeBeers (1940s-1960s and1990s), Electric Companies Advertising Program [ECAP] (1942-1970s), General Motors (1989-1998), J.C. Penney (1983-1986), Newsweek (1966-1975), and Proctor and Gamble (1980s-1890s). There are also numerous other clients represented by smaller quantities of materials.

Subseries 22.1, Print Advertisements, 1930-1990, undated

Subseries 22.2, Print Advertisements on Glass Plate Negatives, 1879-1881, undated, include Cannon towels, Cheny Brothers silks, Cornish & Company organs and pianos, Enterprise Manufacturing Company, 1879 sad iron, an ad from Harper's Weekly 1881 for ladies clothing, Ostermoor & Company mattresses, Pear's soap, Porter's cough balsam, Steinway pianos.

Series 23, Microfilm of Print Advertisements, circa 1908-1985, consists of three boxes of printed advertisements for the American Telephone and Telegraph Company. Some of the same advertisements might also be found in series two, three and four.
Arrangement:
The collection is arranged into twenty-three series.

Series 1: Scrapbooks of Client Print Advertisements, circa 1870-1920

Series 2: Proofsheets, circa 1870-1930

Series 3: Proofsheets, circa 1920-1975

Series 4: 2001 Addendum, circa 1976-2001

Series 5: Billboards, circa 1952-1956

Series 6: Audiovisual Materials

Series 7: Radio and Television Materials, 1933-1993, undated

Series 8: Chicago Office Print Advertisements, 1954-1989

Series 9: Los Angeles Office Materials, 1950s-1987

Subseries 9.1: Printed Advertisements, 1977-1987

Subseries 9.2: Personnel Files, 1950s-1970s

Series 10: Foreign Print Advertisements, 1977-1991, undated

Series 11: Cunningham & Walsh Incorporated Materials, 1915-1987, undated

Subseries 11.1: Printed Advertisements, 1915-1987

Subseries 11.2: Radio and Television Advertisements, 1963-1967

Subseries 11.3: Company Related Materials, 1962-1986, undated

Series 12: Hixson & Jorgensen Materials, 1953-1971, undated

Series 13: Newell-Emmet, 1942-1957

Series 14: House Print Advertisements, 1870-1991

Series 15: Scrapbooks, 1872-1959

Series 16: Publications, 1849-2006

Subseries 16.1: House Publications, 1876-1994

Subseries 16.2: Publications about NW Ayer, 1949-1995

Subseries 16.3: General Publications about Advertising, 1922-2006

Subseries 16.4: Publications about other Subjects, 1948-1964

Series 17, Business Records, circa 1885-1990s

Subseries 17.1: Contracts, 1885-1908, undated

Subseries 17.2: General Client Information, 1911-1999, undated

Subseries 17.3: Individual Client Account Information, 1950s-1990s, undated

Subseries 17.4: Potential Clients, 1993

Subseries 17.5: Financial Records, 1929-1938

Series 18: Legal Records, circa 1911-1984

Subseries 18.1: Advertising Service Agreements, 1918-1982

Subseries 18.2: Bylaw Materials, 1969-1972

Subseries 18.3, Copyright Claims, 1962-1969

Subseries 18.4: Correspondence, 1928-1933

Subseries 18.5: International Office Correspondence, 1947-1948

Subseries 18.6: Dissolution of Trusts, 1934-1937

Subseries 18.7: Stock Information, 1934-1974

Subseries 18.8: Agreements between Partners, 1911-1916

Subseries 18.9: Incorporation Materials, 1929-1977

Subseries 18.10: Certificates of Reduction of Capital, 1937; 1975

Subseries 18.11: Property Information

Subseries 18.12: Miscellaneous Materials, 1929-1977

Series 19: Employee Materials, circa 1889-2001

Subseries 19.1: Employee Card files, circa 1892-1915; 1929-1963

Subseries 19.2: Photographs, circa 1924-1984, undated

Subseries 19.3: Alumni Publications, circa 1989-1998

Subseries 19.4: Biographical Information, circa 1889-1994

Subseries 19.5: Speeches, circa 1919-1931; 1975

Subseries 19.6: Recollections, 1954-1984, undated

Subseries 19.7: Oral History Interview Transcripts, 1983-1985; 1989-1991

Subseries 19.8: Oral History Audiotapes, 1985-1990

Subseries 19.9: Internal Communications, 1993-1999

Subseries 19.1: General Materials, 1940-2001

Series 20: History and Background Information about the Company, 1817-1999, undated

Series 21: Materials Created by other Advertising Agencies, 1945-1978, undated

Series 22: 2010 Addendum of Print Advertisements, circa 1879s-1990s, undated

Subseries 22.1: Print Advertisements, 1930-1990, undated

Subseries 22.2: Print Advertisements on Glass Plate Negatives, 1879-1881, undated

Series 23: Microfilm of Print Advertisements, circa 1908-1985
Biographical / Historical:
Founded in Philadelphia in 1869, NW Ayer & Son is one of the oldest and largest advertising agencies in America. For most of its history, it was the undisputed leader and innovator in the field of advertising. In 1876, NW Ayer & Son pioneered the "open contract", a revolutionary change in the method of billing for advertising which became the industry standard for the next hundred years. NW Ayer pioneered the use of fine art in advertising and established the industry's first art department. It was the first agency to use a full-time copywriter and the first to institute a copy department. The agency relocated to New York City in 1974. During its long history, the agency's clients included many "blue-chip" clients, including American Telephone & Telegraph, DeBeers Consolidated Diamond Mines, Ford Motor Company, Nabisco, R. J. Reynolds and United Airlines. However, in later years, the Ayer's inherent conservatism left the agency vulnerable to the creative revolution of the 1960s and 1970s, the advertising industry restructuring of the 1980s and the economic recession of the early 1990s. The agency was bought out by a Korean investor in 1993. In 1996, NW Ayer merged with another struggling top twenty United States advertising agency, Darcy, Masius, Benton & Bowles, under the umbrella of the McManus Group. Ayer continues to operate as a separate, full-service agency.

Through a series of buyouts and mergers, Ayer traces its lineage to the first advertising agency founded in the United States, a Philadelphia agency begun by Volney Palmer in 1841. Palmer began his career in advertising as a newspaper agent, acting as middleman between newspaper publishers and advertisers across the country. By 1849, Palmer had founded his own newspaper, V. B. Palmer's Register and Spirit of the Press, and had developed a complete system of advertising which included securing advertising space and placing ads in scores of commercial, political, religious, scientific and agricultural journals across the country. Palmer went one step further than the "space jobbers" of the day when he began offering "advertisements carefully drawn for those who have not the time to prepare an original copy." Always an enthusiastic promoter of advertising as an incentive to trade and American economic growth, Palmer promised advertisers that "every dollar paid for advertising in country newspapers will pay back twenty-fold" and encouraged skeptical consumers that "he who wishes to buy cheap should buy of those who advertise." When Palmer died in 1863, the agency was bought by his bookkeeper, John Joy, who joined with another Philadelphia advertising agency to form Joy, Coe & Sharpe. That agency was bought out again in 1868 and renamed Coe, Wetherill & Company. In 1877, Coe, Wetherill and Company was bought out by the newly formed NW Ayer & Son.

Francis Wayland Ayer was an ambitious young schoolteacher with an entrepreneurial streak. Having worked for a year soliciting advertisements on a commission basis for the publisher of the National Baptist weekly, Francis Ayer saw the potential to turn a profit as an advertising agent. In 1869, Ayer persuaded his father, Nathan Wheeler Ayer, to join him in business, and with an initial investment of only $250.00, NW Ayer & Son was born. Notwithstanding a smallpox epidemic in Philadelphia in 1871 and the general economic depression of the early 1870s, the agency flourished. The senior Ayer died in 1873, leaving his interest in the agency to his wife, but Francis W. Ayer bought her out, consolidating his interest in the company's management. In 1877, with Coe, Wetherill & Company (the successor to Palmer's 1841 agency) on the verge of bankruptcy and heavily indebted to Ayer for advertising it had placed in Ayer publications, Ayer assumed ownership of that agency. Thus did NW Ayer lay claim to being the oldest advertising agency in the country.

Both Nathan Wheeler and Francis Wayland Ayer began their careers as schoolteachers, and one of their legacies was a commitment to the cause of education: correspondence schools and institutions of higher learning were historically well-represented among Ayer clients. Just after World War I, the agency was heralded as "co-founder of more schools than any citizen of this country" for its conspicuous efforts to advertise private schools. Well into the 1960s, an "Education Department" at Ayer prepared advertisements for over three hundred private schools, camps and colleges, representing almost half the regional and national advertising done for such institutions. In fact, to its clients Ayer presented advertising itself as being akin to a system of education. In 1886, Ayer began promoting the virtues of the Ayer way advertising with the slogan, "Keeping Everlastingly at It Brings Success."

The agency's goals were simple: "to make advertising pay the advertiser, to spend the advertiser's money as though it were our own, to develop, magnify and dignify advertising as a business." Initially, Ayer's fortunes were tied to newspapers, and the agency began to make a name for itself as compiler and publisher of a widely used American Newspaper Annual. During the first years, Ayer's singular goal was "to get business, place it [in newspapers] and get money for it"; after several years as an independent space broker, however, Francis Ayer resolved "not to be an order taker any longer." This decision led NW Ayer and Son to a change in its mode of conducting business which would revolutionize the advertising industry: in 1876, Ayer pioneered the "open contract" with Diggee & Conard, Philadelphia raised growers and agricultural suppliers. Prior to the open contract, NW Ayer & Sons and most agencies operated as "space-jobbers," independent wholesalers of advertising space, in which the opportunities for graft and corrupt practices were virtually unlimited. In contrast, the open contract, wherein the advertiser paid a fixed commission based on the volume of advertising placed, aligned the advertising agent firmly on the side of the advertiser and gave advertisers access to the actual rates charged by newspapers and religious journals. The open contract with a fixed commission has been hailed by advertising pioneer Albert Lasker as one of the "three great landmarks in advertising history." (The other two were Lasker's own development of "reason-why" advertising copy and J. Walter Thompson's pioneering of sex appeal in an advertisement for Woodbury's soap.) Although the transition to the open contract did not happen overnight, by 1884, nearly three-quarters of Ayer's advertising billings were on an open contract basis. Since Ayer was, by the 1890s, the largest agency in America, the switch to direct payment by advertisers had a significant impact on the advertising industry, as other agencies were forced to respond to Ayer's higher standard. Just as important, the open contract helped to establish N W Ayer's long-standing reputation for "clean ethics and fair dealing" -- a reputation the agency has guarded jealously for over a century. The open contract also helped to establish Ayer as a full service advertising agency and to regularize the production of advertising in-house. From that point forward, Ayer routinely offered advice and service beyond the mere placement of advertisements. Ayer set another milestone for the industry in 1888, when Jarvis Wood was hired as the industry's first full-time copywriter. Wood was joined by a second full time copywriter four years later, and the Copy Department was formally established in 1900. The industry's first Art Department grew out of the Copy Department when Ayer hired its first commercial artist to assist with copy preparation in 1898; twelve years later Ayer became the first agency to offer the services of a full time art director, whose sole responsibility was the design and illustration of ads.

Ayer's leadership in the use of fine art in advertising has roots in this period, but achieved its highest expression under the guidance of legendary art director Charles Coiner. Coiner joined Ayer in 1924, after graduating from the Chicago Academy of Fine Arts. Despite early resistance from some clients, Coiner was adamant that "the use of outstanding palette and original art forms bring a greater return in readership, in impact and prestige for the advertiser." To this end, Coiner marshaled the talents of notable painters, illustrators and photographers, including N.C. Wyeth and Rockwell Kent (Steinway), Georgia O'Keefe (Dole), Leo Lionni (DuPont), Edward Steichen (Steinway, Cannon Mills), Charles Sheeler (Ford), and Irving Penn (DeBeers). Coiner believed that there was a practical side to the use of fine art in advertising, and his success (and Ayer's) lay in the marriage of research and copywriting with fine art, an arrangement Coiner termed "art for business sake." Coiner's efforts won both awards and attention for a series completed in the 1950s for the Container Corporation of America. Titled "Great Ideas of Western Man" the campaign featured abstract and modern paintings and sculpture by leading U.S. and foreign artists, linked with Western philosophical writings in an early example of advertising designed primarily to bolster corporate image. In 1994, Charles Coiner was posthumously named to the American Advertising Federation's Hall of Fame, the first full time art director ever chosen for that honor.

Coiner and fellow art director Paul Darrow also created legendary advertising with the "A Diamond Is Forever" campaign for DeBeers; ads featured the work of Pablo Picasso, Salvador Dali and other modernist painters. The "A Diamond is Forever" tagline was written in 1949 by Frances Gerety, a woman copywriter at Ayer from 1943 to 1970. In 1999, Ad Age magazine cited "A Diamond is Forever" as the most memorable advertising slogan of the twentieth century.

Coiner also earned respect for his volunteer government service during World War II; he designed the armbands for civil defense volunteers and logos for the National Recovery Administration and Community Chest. As a founding member of the Advertising Council in 1945, Ayer has had a long-standing commitment to public service advertising. In the mid-1980s, Ayer became a leading force in the Reagan-era "War on Drugs". Lou Hagopian, Ayer's sixth CEO, brokered the establishment of the Partnership for a Drug-Free America, a media coalition which generated as much as a million dollars a day in donated advertising space and time to prevent the use and abuse of illegal drugs. Famous names appear among NW Ayer's clientele from the very earliest days of the agency. Retailer John Wanamaker, Jay Cooke and Company, and Montgomery Ward's mail-order business were among the first Ayer clients. The agency has represented at least twenty automobile manufacturers, including Cadillac, Chrysler, Ford, General Motors, Plymouth, and Rolls-Royce. Other major, long-term clients through the years have included American Telephone & Telegraph, Canada Dry, Cannon Mills, Hills Bros. Coffee Company, Kellogg's, R. J. Reynolds, Steinway and Sons, United Airlines, and the United States Army. By the time of Ayer's hundredth anniversary in 1969, some of these companies had been Ayer clients for decades if not generations, and the longevity of those relationships was for many years a source of Ayer's strength.

But the advertising industry began to change in the late 1960s and 1970s, due in part to a "creative revolution." Small advertising agencies won attention with provocative copywriting and art direction that more closely resembled art than advertising. Advances in market research allowed clients to more narrowly tailor their advertising messages to distinct groups of consumers, and this led to a rise in targeted marketing which could more readily be doled out to specialized small agencies than to larger, established firms like NW Ayer & Son. The civil rights and anti-war movements also contributed to increasing public skepticism with the values of corporate America, and by extension, with some national advertising campaigns. Older, more conservative firms like Ayer were hard pressed to meet these new challenges.

About 1970, in an effort to meet these challenges and to establish a foothold on the West Coast, Ayer bought out two smaller agencies--Hixson & Jorgenson (Los Angeles) and Frederick E. Baker (Seattle). The agency relocated from Philadelphia to New York City in 1974 in an attempt both to consolidate operations (Ayer had operated a New York office since the 1920s) and to be closer to the historic center of the advertising industry. Riding the wave of mergers that characterized the advertising industry in the late 1980s and 1990s, Ayer continued to grow through the acquisition of Cunningham & Walsh in 1986 and Rink Wells in 19xx.

During this transitional period, Ayer received widespread acclaim for its work for the United States Army, which included the widely recognized slogan "Be All You Can Be". Ayer first acquired the Army recruitment account in 1967 and with help from its direct marketing arm, the agency was widely credited with helping the Army reach its recruitment goals despite an unpopular war and plummeting enlistments after the elimination of the draft in 1973. Ayer held the account for two decades, from the Vietnam War through the Cold War, but lost the account in 1986 amid government charges that an Ayer employee assigned to the account accepted kickbacks from a New York film production house. Despite Ayer's position as the country's 18th largest agency (with billings of $880 million in 1985), the loss of the agency's second largest account hit hard.

NW Ayer made up for the loss of the $100 million dollar a year Army account and made headlines for being on the winning end of the largest account switch in advertising history to date, when fast food giant Burger King moved its $200 million dollar advertising account from arch-rival J. Walter Thompson in 1987. Burger King must have had drive-thru service in mind, however, and Ayer made headlines again when it lost the account just eighteen months later in another record-breaking account switch. Another devastating blow to the agency was the loss of its lead position on the American Telegraph and Telephone account. Ayer pioneered telecommunications advertising in 1908, when the agency was selected to craft advertising for the Bell System's universal telephone service. Despite valiant efforts to keep an account the agency had held for most of the twentieth century, and for which they had written such memorable corporate slogans as American Telephone &Telegraph "The Voice with a Smile" and "Reach Out and Touch Someone", the agency lost the account in 1996.

After a wave of mergers and acquisitions in the late 1980s, the economic recession of the early 1990s hit Madison Avenue hard, and Ayer was particularly vulnerable. Despite the agency's long history and roster of "blue-chip" clients, Ayer was not known for cutting-edge creative work. Moreover, though the agency had offices overseas, Ayer had never built a strong multinational presence, and many of the smaller international offices were sold during the financial turmoil of the 1980s. This left a real void in the new climate of global marketplace consolidation. By about 1990, earnings were declining (although Ayer was still among the top twenty United States agencies in billings), and the agency was suffering from client defections, high management turnover, expensive real estate commitments and deferred executive compensation deals, all fallout of the high-flying 1980s. This was the atmosphere in 1993, when W.Y. Choi, a Korean investor who had already assembled a media and marketing empire in his homeland, began looking for an American partner to form an international advertising network. Jerry Siano, the former creative director who had recently been named Ayer's seventh CEO, was in no position to refuse Choi's offer of $35 million to buy the now floundering agency. The infusion of cash was no magic bullet, however. Choi took a wait-and-see approach, allowing his partner Richard Humphreys to make key decisions about Ayer's future, including the purging of senior executives and the installation of two new CEOs in as many years.

The agency's downward trend continued with the loss of another longtime client, the DeBeers diamond cartel in 1995. Adweek reported that Ayer's billings fell from $892 million in 1990 to less than $850 million in 1995. Several top executives defected abruptly, and the agency failed to attract major new accounts. Ayer was facing the loss not merely of revenue and personnel, but the loss of much of the respect it once commanded. Ayer remained among the twenty largest U.S. agencies, but an aura of uncertainty hung over the agency like a cloud. A new CEO was appointed, and Mary Lou Quinlan became the agency's first woman CEO in 1995. A year later, Ayer and another struggling top twenty agency, D'arcy, Masius, Benton & Bowles, combined as part of the McManus Group of companies. In 1998, the McManus Group had worldwide billings of more than $6.5 billion.

Under the McManus Group, Ayer was able to expand its international operations and begin to rebuild a stronger global presence. Several important new clients were won in 1997 and 1998, including Avon, General Motors, Kitchenaid, several Procter & Gamble brands and, most notably, Continental Airlines worldwide accounts. Born in the nineteenth century, Ayer may be one of a very few advertising agencies to successfully weather the economic and cultural transitions of both the twentieth and twentieth first centuries. Ayer was eventually acquired by the Publicis Groupe based in Paris, France which closed down the N.W. Ayer offices in 2002.
Related Materials:
Materials in the Archives Center

Warshaw Collection of Business Americana (AC0060)

Hills Bros. Coffee Incorporated Records (AC0395)
Provenance:
The collection was donated by N W Ayer ABH International, April 15, 1975 and by Ayer & Partners, October 30, 1996.
Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising agencies  Search this
advertising  Search this
Genre/Form:
Business records -- 1840-2000
Interviews -- 1980-2000
Oral history -- 1980-1990
Print advertising
Proof sheets
Proofs (printed matter)
Scrapbooks -- 1840-1990
Trade literature
Tear sheets
Advertisements
Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0059
See more items in:
N W Ayer Advertising Agency Records
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8920ed035-d211-4a58-9047-b31fa79464bd
EDAN-URL:
ead_collection:sova-nmah-ac-0059
Online Media:

Works of Art

Collection Creator:
Hirsch, Stefan, 1899-1964  Search this
Rogo, Elsa, 1901-1996  Search this
Container:
Box 15, Folder 24-32
Type:
Archival materials
Date:
1940s-1960s
Collection Restrictions:
Use of original papers requires an appointment. Use of archival audiovisual recordings with no duplicate access copy requires advance notice. Original film reels and archival negative copies are stored off-site and are closed to researchers.
Collection Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Collection Citation:
Stefan Hirsch and Elsa Rogo papers, 1851-1986, bulk 1920s-1960s. Archives of American Art, Smithsonian Institution.
See more items in:
Stefan Hirsch and Elsa Rogo papers
Stefan Hirsch and Elsa Rogo papers / Series 7: Photographs and Motion Picture Films
Archival Repository:
Archives of American Art
GUID:
https://n2t.net/ark:/65665/mw985f22f82-6312-4477-ab4c-0445fe25d2ba
EDAN-URL:
ead_component:sova-aaa-hirsstef-ref257

Works of Art

Collection Creator:
Hirsch, Stefan, 1899-1964  Search this
Rogo, Elsa, 1901-1996  Search this
Container:
Box 16, Folder 1-6
Type:
Archival materials
Date:
1940s-1960s
Collection Restrictions:
Use of original papers requires an appointment. Use of archival audiovisual recordings with no duplicate access copy requires advance notice. Original film reels and archival negative copies are stored off-site and are closed to researchers.
Collection Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Collection Citation:
Stefan Hirsch and Elsa Rogo papers, 1851-1986, bulk 1920s-1960s. Archives of American Art, Smithsonian Institution.
See more items in:
Stefan Hirsch and Elsa Rogo papers
Stefan Hirsch and Elsa Rogo papers / Series 7: Photographs and Motion Picture Films
Archival Repository:
Archives of American Art
GUID:
https://n2t.net/ark:/65665/mw9fe1cfea1-d459-4416-a080-bd290ffff658
EDAN-URL:
ead_component:sova-aaa-hirsstef-ref258

[Kinney Garden]: garden in spring.

Collection Creator:
Garden Club of America  Search this
Extent:
1 Slides (photographs) (col., 35 mm.)
Type:
Archival materials
Slides (photographs)
Place:
Kinney Garden (New Vernon, New Jersey)
United States of America -- New Jersey -- Morris County -- Harding Township -- New Vernon
Date:
[between 1940 and 1960]
Collection Restrictions:
Access to original archival materials by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Topic:
Tulips  Search this
Ponds  Search this
Flower beds  Search this
Gardens -- New Jersey -- New Vernon  Search this
Collection Citation:
Smithsonian Institution, Archives of American Gardens, The Garden Club of America collection.
Identifier:
AAG.GCA, Item NJ065016
See more items in:
The Garden Club of America collection
The Garden Club of America collection / Series 1: United States Garden Images / New Jersey / NJ065: Harding -- Kinney Garden
Archival Repository:
Archives of American Gardens
GUID:
https://n2t.net/ark:/65665/kb6223940a2-fa7e-4c4e-9665-9bdc71f8f6cb
EDAN-URL:
ead_component:sova-aag-gca-ref20406

Poly-en Garden

Creator:
Fairman, Polly  Search this
Collection Creator:
Garden Club of America  Search this
Extent:
1 Slides (photographs) (col.)
Type:
Archival materials
Slides (photographs)
Place:
New Jersey -- Princeton
United States of America -- New Jersey -- Mercer County -- Princeton
Date:
circa 1940-1960
Collection Restrictions:
Access to original archival materials by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Topic:
Stone lanterns  Search this
Ponds  Search this
Japanese gardens  Search this
Collection Citation:
Smithsonian Institution, Archives of American Gardens, The Garden Club of America collection.
Identifier:
AAG.GCA, Item NJ112003
See more items in:
The Garden Club of America collection
The Garden Club of America collection / Series 1: United States Garden Images / New Jersey / NJ112: Princeton -- Poly-en Garden
Archival Repository:
Archives of American Gardens
GUID:
https://n2t.net/ark:/65665/kb6d39447ae-decc-4078-99bb-d4af40513e91
EDAN-URL:
ead_component:sova-aag-gca-ref20922

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