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The "Pepsi Generation" Oral History and Documentation Collection

Topic:
Pepsi-Cola World
Pepsi-Cola (soft drink)
Creator:
Ellsworth, Scott, Dr.  Search this
Extent:
7.7 Cubic feet (32 boxes)
Type:
Collection descriptions
Archival materials
Audiocassettes
Commercials
Interviews
Oral history
Videotapes
Date:
1938-1986
Summary:
The Pepsi Generation Collection is the result of an oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.
Scope and Contents:
At the core of the "Pepsi Generation" Oral History and Documention Collection are oral history interviews with individuals involved with Pepsi-Cola and its advertising campaigns. In addition to the oral histories there are research files which include an almost complete run of Pepsi-Cola World, interview abstracts, print advertising, and television commercials from Pepsi's best-known advertising campaigns.
Arrangement:
The collection is arranged into five series

Series 1: Research Files, 1943-1985

Series 2: Interviewee Files, 1984-1985

Series 3: Oral History Interviews, 1984-1985

Subseries 3.1: Reference Copies, 1984-1985

Subseries 3.2: Master Tapes,1984-1985

Subseries 3.3: Original Tapes, 1984-1985

Series 4: Pepsi-Cola Video, 1946-1988

Subseries 4.1: Reference videos

Subseries 4.2: Master Copies

Series 5: Pepsi Cola Audio, circa 1970, undated
Biographical / Historical:
In 1983, as part of the 20th anniversary of the "Pepsi Generation" advertising campaign, Pepsi-Cola donated to the Archives Center approximately 200 advertising and promotional items (see collection AC0092). The Archives Center accepted these items and proposed an oral history project to document the "Pepsi Generation" story.

The Archives Center embarked upon this project in the spring of 1983. A professional oral historian, Dr. Scott Ellsworth, conducted twenty-nine interviews during 1984 and 1985 with twenty-six people involved in Pepsi advertising, including bottlers, advertising executives, producers, directors, a songwriter, a performer, a publisher, the president of Pepsi, the chairman of the board, and two former Pepsi presidents.

The interviews focus primarily on the "Come Alive, You're In The Pepsi Generation" advertising campaign, Pepsi's adoption of youth-oriented advertising, campaign execution, television commercial production, background of the idea for the "Think Young" campaign, and the company's response to the "Pepsi Generation"campaign.

The Pepsi Generation Collection is the result of this oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.
Related Materials:
Materials in the Archives Center

Warshaw Collection of Business Americana, Beverages

N.W. Ayer Advertising Agency Records

Pepsi-Cola Advertising Collection
Provenance:
Collection donated by Pepsi-Cola Company through Rebecca Madiera in 1983. Interviews made for the Smithsonian Institution in 1984 and 1985.
Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising agencies  Search this
Ambiguity in advertising  Search this
Marketing  Search this
Music in advertising  Search this
Prize contests in advertising  Search this
Broadcast advertising  Search this
advertising -- Beverages -- 1930-1990  Search this
Advertising writing  Search this
Television advertising  Search this
Product demonstrations  Search this
Youth-oriented advertising  Search this
Slogans  Search this
Genre/Form:
Audiocassettes
Commercials
Interviews -- 1980-2000
Oral history
Videotapes
Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0111
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8642412ae-81a3-4bd2-8080-c1a3ce4f732f
EDAN-URL:
ead_collection:sova-nmah-ac-0111
Online Media:

Research Files

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Type:
Archival materials
Date:
1941-1985
Scope and Contents:
Research files include materials collected by the Archives Center to provide background for the project team and materials produced by Pepsi-Cola, including an almost complete run of Pepsi-Cola World, the company publication,and various trade literature, both advertising and soft drink industry.
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0111, Series 1
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep87a2aa2cb-a6ea-4588-ae98-4cd67e904c58
EDAN-URL:
ead_component:sova-nmah-ac-0111-ref13

Pepsi-Cola World

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Container:
Box 3
Type:
Archival materials
Date:
1941-1958
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
The "Pepsi Generation" Oral History and Documentation Collection / Series 1: Research Files / 1.2: Materials produced by Pepsi-Cola
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep840ca1b4d-6edf-4b99-b675-a953908eaf75
EDAN-URL:
ead_component:sova-nmah-ac-0111-ref265

Pepsi-Cola World

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Container:
Box 4
Type:
Archival materials
Date:
1958-1963
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
The "Pepsi Generation" Oral History and Documentation Collection / Series 1: Research Files / 1.2: Materials produced by Pepsi-Cola
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8824862c8-85d8-48a4-8c8d-cf78896589d0
EDAN-URL:
ead_component:sova-nmah-ac-0111-ref266

Pepsi-Cola World

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Container:
Box 5
Type:
Archival materials
Date:
1963-1966
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
The "Pepsi Generation" Oral History and Documentation Collection / Series 1: Research Files / 1.2: Materials produced by Pepsi-Cola
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep81cf655d9-d7b4-4d8e-a939-a273180a730b
EDAN-URL:
ead_component:sova-nmah-ac-0111-ref267

Pepsi-Cola World

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Container:
Box 6
Type:
Archival materials
Date:
1966-1969
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
The "Pepsi Generation" Oral History and Documentation Collection / Series 1: Research Files / 1.2: Materials produced by Pepsi-Cola
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep84bbfdaa5-6ab2-4695-b27e-e449e6c8cbb0
EDAN-URL:
ead_component:sova-nmah-ac-0111-ref268

Pepsi-Cola World

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Container:
Box 7
Type:
Archival materials
Date:
1969-1984
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
The "Pepsi Generation" Oral History and Documentation Collection / Series 1: Research Files / 1.2: Materials produced by Pepsi-Cola
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep81ec5d0e3-b4bc-425d-ad61-8d9607773248
EDAN-URL:
ead_component:sova-nmah-ac-0111-ref269

Pepsi-Cola World

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Container:
Box 8
Type:
Archival materials
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
The "Pepsi Generation" Oral History and Documentation Collection / Series 1: Research Files / 1.2: Materials produced by Pepsi-Cola
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8d60002d2-6289-4ba2-967c-948564757050
EDAN-URL:
ead_component:sova-nmah-ac-0111-ref270

Come alive! You're in the Pepsi generation! [color advertisement]

Advertiser:
Pepsi-Cola Company  Search this
Collection Creator:
Ellsworth, Scott, Dr.  Search this
Extent:
1 Item (Ink on paper., 13.8" x 11.0".)
Container:
Box 5, Folder 4
Type:
Archival materials
Advertisements
Date:
January 1965
Scope and Contents:
Image of young woman holding an open Pepsi bottle.
Local Numbers:
AC0111-0000001 (AC Scan)
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Beverages  Search this
advertising  Search this
Genre/Form:
Advertisements -- 1950-1960
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
The "Pepsi Generation" Oral History and Documentation Collection / Series 1: Research Files / 1.2: Materials produced by Pepsi-Cola / Pepsi-Cola World
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8127838de-c991-42a7-be88-fd6894bc9686
EDAN-URL:
ead_component:sova-nmah-ac-0111-ref938

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