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The "Pepsi Generation" Oral History and Documentation Collection

Topic:
Pepsi-Cola World
Pepsi-Cola (soft drink)
Creator:
Ellsworth, Scott, Dr.  Search this
Archives Center, National Museum of American History  Search this
Extent:
7.7 Cubic feet (32 boxes)
Type:
Collection descriptions
Archival materials
Audiocassettes
Commercials
Interviews
Oral history
Videotapes
Date:
1938-1986
Summary:
The Pepsi Generation Collection is the result of an oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.
Scope and Contents:
At the core of the "Pepsi Generation" Oral History and Documention Collection are oral history interviews with individuals involved with Pepsi-Cola and its advertising campaigns. In addition to the oral histories there are research files which include an almost complete run of Pepsi-Cola World, interview abstracts, print advertising, and television commercials from Pepsi's best-known advertising campaigns.
Arrangement:
The collection is arranged into five series

Series 1: Research Files, 1943-1985

Series 2: Interviewee Files, 1984-1985

Series 3: Oral History Interviews, 1984-1985

Subseries 3.1: Reference Copies, 1984-1985

Subseries 3.2: Master Tapes,1984-1985

Subseries 3.3: Original Tapes, 1984-1985

Series 4: Pepsi-Cola Video, 1946-1988

Subseries 4.1: Reference videos

Subseries 4.2: Master Copies

Series 5: Pepsi Cola Audio, circa 1970, undated
Biographical / Historical:
In 1983, as part of the 20th anniversary of the "Pepsi Generation" advertising campaign, Pepsi-Cola donated to the Archives Center approximately 200 advertising and promotional items (see collection AC0092). The Archives Center accepted these items and proposed an oral history project to document the "Pepsi Generation" story.

The Archives Center embarked upon this project in the spring of 1983. A professional oral historian, Dr. Scott Ellsworth, conducted twenty-nine interviews during 1984 and 1985 with twenty-six people involved in Pepsi advertising, including bottlers, advertising executives, producers, directors, a songwriter, a performer, a publisher, the president of Pepsi, the chairman of the board, and two former Pepsi presidents.

The interviews focus primarily on the "Come Alive, You're In The Pepsi Generation" advertising campaign, Pepsi's adoption of youth-oriented advertising, campaign execution, television commercial production, background of the idea for the "Think Young" campaign, and the company's response to the "Pepsi Generation"campaign.

The Pepsi Generation Collection is the result of this oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.
Related Materials:
Materials in the Archives Center

Warshaw Collection of Business Americana, Beverages

N.W. Ayer Advertising Agency Records

Pepsi-Cola Advertising Collection
Provenance:
Collection donated by Pepsi-Cola Company through Rebecca Madiera in 1983. Interviews made for the Smithsonian Institution in 1984 and 1985.
Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising agencies  Search this
Ambiguity in advertising  Search this
Marketing  Search this
Music in advertising  Search this
Prize contests in advertising  Search this
Broadcast advertising  Search this
advertising -- Beverages -- 1930-1990  Search this
Advertising writing  Search this
Television advertising  Search this
Product demonstrations  Search this
Youth-oriented advertising  Search this
Slogans  Search this
Genre/Form:
Audiocassettes
Commercials
Interviews -- 1980-2000
Oral history
Videotapes
Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0111
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8642412ae-81a3-4bd2-8080-c1a3ce4f732f
EDAN-URL:
ead_collection:sova-nmah-ac-0111
Online Media:

Pepsi-Cola Company-Diet Pepsi, Reel 11

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Archives Center, National Museum of American History  Search this
Container:
Box 29
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
The "Pepsi Generation" Oral History and Documentation Collection / Series 4: Pepsi-Cola Video / 4.1: Reference Videos
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep850c97306-5ed0-4095-86ec-a679b78886b2
EDAN-URL:
ead_component:sova-nmah-ac-0111-ref155

Pepsi-Cola Company - Diet Pepsi

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Archives Center, National Museum of American History  Search this
Extent:
1 Videocassettes (U-matic)
Container:
Box 31, Reel 11
Type:
Archival materials
Videocassettes (u-matic)
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
The "Pepsi Generation" Oral History and Documentation Collection / Series 4: Pepsi-Cola Video / 4.2: Master Copies
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep88af13b3f-e2b6-4bbd-85f3-5e233a6de41a
EDAN-URL:
ead_component:sova-nmah-ac-0111-ref167

Come alive! You're in the Pepsi generation! [color advertisement]

Advertiser:
Pepsi-Cola Company  Search this
Collection Creator:
Ellsworth, Scott, Dr.  Search this
Archives Center, National Museum of American History  Search this
Extent:
1 Item (Ink on paper., 13.8" x 11.0".)
Container:
Box 5, Folder 4
Type:
Archival materials
Advertisements
Date:
January 1965
Scope and Contents:
Image of young woman holding an open Pepsi bottle.
Local Numbers:
AC0111-0000001 (AC Scan)
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Beverages  Search this
advertising  Search this
Genre/Form:
Advertisements -- 1950-1960
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
The "Pepsi Generation" Oral History and Documentation Collection / Series 1: Research Files / 1.2: Materials produced by Pepsi-Cola / Pepsi-Cola World
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8127838de-c991-42a7-be88-fd6894bc9686
EDAN-URL:
ead_component:sova-nmah-ac-0111-ref938

Business card for Pepsi-Cola employee Philip G. Kane

Created by:
PepsiCo Inc., American, founded 1898  Search this
Subject of:
PepsiCo Inc., American, founded 1898  Search this
Philip Kane, American  Search this
Medium:
ink on paper
Dimensions:
H x W: 2 x 3 1/2 in. (5.1 x 8.9 cm)
Type:
business cards
Place depicted:
Long Island City, Queens County, New York, United States, North and Central America
Date:
ca. 1941
Topic:
African American  Search this
Business  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Stephanie Capparell, author of The Real Pepsi Challenge
Object number:
2011.35.2.17
Restrictions & Rights:
No Known Copyright Restrictions
See more items in:
National Museum of African American History and Culture Collection
Classification:
Tools and Equipment-Occupational
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd507f5d909-41c7-4047-bae5-48785fa3584b
EDAN-URL:
edanmdm:nmaahc_2011.35.2.17
Online Media:

Delegate

Published by:
MelPat Associates, American, 1965 - 1986  Search this
Created by:
C. Melvin Patrick, American, died 1985  Search this
Subject of:
Universal Network Television, American, founded 1950  Search this
Alex Haley, American, 1921 - 1992  Search this
Percy Ellis Sutton, American, 1920 - 2009  Search this
Columbia Records, American, founded 1888  Search this
Brown & Williamson, American, born 1894  Search this
Lambda Kappa Mu Sorority, Inc., American, founded 1937  Search this
Ancient and Accepted Scottish Rite of Freemasonry  Search this
National Association of Market Developers, American, founded 1953  Search this
National Medical Association, American, founded 1895  Search this
Prince Hall Freemasonry, founded 1784  Search this
Chi Delta Mu Fraternity, Inc., American, founded 1913  Search this
National Newspaper Publishers Association, American, founded 1827  Search this
Roy Wilkins, American, 1901 - 1981  Search this
National Association of Negro Business and Professional Women's Clubs, Inc., American, founded 1935  Search this
National Association of Black Social Workers, American, founded 1968  Search this
National Pan-Hellenic Council, American, founded 1930  Search this
Chi Eta Phi Sorority, Inc., American, founded 1932  Search this
Phi Beta Sigma Fraternity, American, founded 1914  Search this
National Medical Association, American, founded 1895  Search this
Phi Beta Sigma Fraternity, American, founded 1914  Search this
National Sorority of Phi Delta Kappa, Inc., American, founded 1923  Search this
National Urban League, American, founded 1910  Search this
National Dental Association, American, founded 1913  Search this
National United Church Ushers Association of America, Inc., American, founded 1919  Search this
Eta Phi Beta Sorority, Inc., American, founded 1943  Search this
National Medical Association, American, founded 1895  Search this
Delta Sigma Theta Sorority, American, founded 1913  Search this
President Jimmy Carter, American, born 1924  Search this
Shriners International, American, founded 1870  Search this
Daughters of Isis, American, founded 1910  Search this
Opportunities Industrialization Center of America, Inc., American, founded 1964  Search this
Alpha Phi Alpha Fraternity, Inc., American, founded 1906  Search this
National Urban League Guild, American, founded 1946  Search this
Tuskegee Airmen, 1941 - 1946  Search this
Congressional Black Caucus, American, founded 1971  Search this
Improved Benevolent and Protective Order of the Elks of the World, American, founded 1898  Search this
National Council of Negro Women, founded 1935  Search this
Muhammad Ali, American, 1942 - 2016  Search this
369th Veterans Association, American  Search this
Southern Christian Leadership Conference, American, founded 1957  Search this
Prince Hall Freemasonry, founded 1784  Search this
National Association of Negro Business and Professional Women's Clubs, Inc., American, founded 1935  Search this
Northside Center for Child Development, Inc., founded 1946  Search this
Medium:
ink on paper
Dimensions:
H x W x D: 10 13/16 × 8 7/16 × 5/16 in. (27.5 × 21.4 × 0.8 cm)
Type:
magazines (periodicals)
Place made:
Harlem, New York City, New York, United States, North and Central America
Place depicted:
Martha's Vineyard, Oak Bluffs, Dukes County, Massachusetts, United States, North and Central America
Date:
1977
Topic:
African American  Search this
Advertising  Search this
Aeronautics  Search this
Associations and institutions  Search this
Black Press  Search this
Business  Search this
Communities  Search this
Fraternal organizations  Search this
Fraternities  Search this
Government  Search this
HBCUs (Historically Black Colleges and Universities)  Search this
Journalism  Search this
Labor  Search this
Mass media  Search this
Men  Search this
Political organizations  Search this
Politics  Search this
Professional organizations  Search this
Religion  Search this
Social life and customs  Search this
Sororities  Search this
Sports  Search this
Tennis  Search this
U.S. History, 1969-2001  Search this
Urban life  Search this
Women  Search this
Women's organizations  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely
Object number:
2012.167.11
Restrictions & Rights:
Public domain
See more items in:
National Museum of African American History and Culture Collection
Classification:
Documents and Published Materials-Published Works
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd5a191f832-64ab-4d62-81fe-a2bc53493bea
EDAN-URL:
edanmdm:nmaahc_2012.167.11
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  • View <I>Delegate</I> digital asset number 1

Pepsi Cola Company

Collection Creator:
Ayer (N W) Incorporated.  Search this
Container:
Box 36 (Series 11), Folder 1
Type:
Archival materials
Date:
1945-1946
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 11: Cunningham & Walsh, Incorporated, Materials / 11.1: Printed Advertisements
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep875132f4f-f55e-4f47-9b70-be8adda64f42
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref10034

Pepsi Cola Company

Collection Creator:
Ayer (N W) Incorporated.  Search this
Container:
Box 36 (Series 11), Folder 2
Type:
Archival materials
Date:
1946
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 11: Cunningham & Walsh, Incorporated, Materials / 11.1: Printed Advertisements
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8eec4ac25-008f-4588-bc18-4770b91ed402
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref10035

Pepsi Cola Company

Collection Creator:
Ayer (N W) Incorporated.  Search this
Container:
Box 36 (Series 11), Folder 3
Type:
Archival materials
Date:
1947
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 11: Cunningham & Walsh, Incorporated, Materials / 11.1: Printed Advertisements
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8c54d6f66-7aec-4624-92d3-e110adf775f8
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref10036

Pepsi Cola Company

Collection Creator:
Ayer (N W) Incorporated.  Search this
Container:
Box 36 (Series 11), Folder 4
Type:
Archival materials
Date:
1948
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 11: Cunningham & Walsh, Incorporated, Materials / 11.1: Printed Advertisements
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8bc72de2d-7235-49cd-85a9-6c026b0646ea
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref10037

Pepsi Cola Company

Collection Creator:
Ayer (N W) Incorporated.  Search this
Container:
Box 33 (Series 11), Folder 12
Type:
Archival materials
Date:
1939
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0059, Subseries 11.4
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 11: Cunningham & Walsh, Incorporated, Materials / 11.1: Printed Advertisements
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8052c76ef-5b30-4d12-905e-fafe8cc48e3f
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref7866

Pepsi Cola Company

Collection Creator:
Ayer (N W) Incorporated.  Search this
Container:
Box 33 (Series 11), Folder 13
Type:
Archival materials
Date:
1940
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 11: Cunningham & Walsh, Incorporated, Materials / 11.1: Printed Advertisements / 11.4: Pepsi Cola Company
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8bb0e02a8-d4e6-44a4-889d-feea49789102
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref7867

Pepsi Cola Company

Collection Creator:
Ayer (N W) Incorporated.  Search this
Container:
Box 33 (Series 11), Folder 14
Type:
Archival materials
Date:
1940s
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 11: Cunningham & Walsh, Incorporated, Materials / 11.1: Printed Advertisements / 11.4: Pepsi Cola Company
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep890d96581-15ec-416f-be2b-a7f5270ed8b9
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref7868

Pepsi Cola Company

Collection Creator:
Ayer (N W) Incorporated.  Search this
Container:
Box 34 (Series 11), Folder 4
Type:
Archival materials
Date:
1940s
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 11: Cunningham & Walsh, Incorporated, Materials / 11.1: Printed Advertisements / 11.4: Pepsi Cola Company
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8db9915ab-be8e-48af-8253-6f5f443346df
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref7869

Pepsi Cola Company

Collection Creator:
Ayer (N W) Incorporated.  Search this
Container:
Box 34 (Series 11), Folder 1
Type:
Archival materials
Date:
1940s
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 11: Cunningham & Walsh, Incorporated, Materials / 11.1: Printed Advertisements / 11.4: Pepsi Cola Company
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep85411aea3-b1c3-4be3-80f3-52d2c41bea7d
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref7870

Pepsi Cola Company

Collection Creator:
Ayer (N W) Incorporated.  Search this
Container:
Box 34 (Series 11), Folder 2
Type:
Archival materials
Date:
1940s
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 11: Cunningham & Walsh, Incorporated, Materials / 11.1: Printed Advertisements / 11.4: Pepsi Cola Company
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8face00f9-5832-4303-aea2-6bb5784e36d2
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref7871

Pepsi Cola Company

Collection Creator:
Ayer (N W) Incorporated.  Search this
Container:
Box 34 (Series 11), Folder 3
Type:
Archival materials
Date:
1940s
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 11: Cunningham & Walsh, Incorporated, Materials / 11.1: Printed Advertisements / 11.4: Pepsi Cola Company
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8408c6e2b-f3a8-449b-9254-b6cbccfa2e5b
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref7872

Pepsi Cola Company

Collection Creator:
Ayer (N W) Incorporated.  Search this
Container:
Box 72 (Series 11), Folder 14
Type:
Archival materials
Date:
1942
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 11: Cunningham & Walsh, Incorporated, Materials / 11.1: Printed Advertisements / 11.4: Pepsi Cola Company
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep86a954c02-13c9-42b3-9c18-bfaf64f2aedb
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref7873

Pepsi Cola Company

Collection Creator:
Ayer (N W) Incorporated.  Search this
Container:
Box 35 (Series 11), Folder 1
Type:
Archival materials
Date:
1942
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 11: Cunningham & Walsh, Incorporated, Materials / 11.1: Printed Advertisements / 11.4: Pepsi Cola Company
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8aa228a37-0655-4b1b-8b30-d13d107922d7
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref7874

Pepsi Cola Company

Collection Creator:
Ayer (N W) Incorporated.  Search this
Container:
Box 35 (Series 11), Folder 2
Type:
Archival materials
Date:
1943
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 11: Cunningham & Walsh, Incorporated, Materials / 11.1: Printed Advertisements / 11.4: Pepsi Cola Company
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep859c6e520-7575-42ea-99b8-fd6c51b71cd4
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref7875

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