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Ally and Gargano, Inc., Print Advertisements

Creator:
Gargano, Amil  Search this
Ally & Gargano, Inc.  Search this
Ally, Carl  Search this
Names:
Bank of New York  Search this
Canadair  Search this
Dunkin' Donuts, Inc.  Search this
Federal Express Corporation  Search this
Fiat.  Search this
Hertz Corporation.  Search this
International business machines corporation  Search this
Karastan.  Search this
Kobrand Corporation.  Search this
MCI Communications Corporation.  Search this
Northeast Airlines  Search this
Pan American World Airways, Inc.  Search this
Pearl Brewing.  Search this
Pentax Precision Instrument Corporation.  Search this
Pharmacraft.  Search this
Piper Aircraft Corp.  Search this
Saab (Svenska Aeroplan Aktiebolaget AB)  Search this
Scandinavian Airlines System  Search this
Volvo.  Search this
Extent:
14.6 Cubic feet
Type:
Collection descriptions
Archival materials
Advertisements
Print advertising
Date:
1962-1987
Summary:
In 1962, Carl Ally, a rising star in the advertising business, established his own firm, Carl Ally, Inc., with colleague Amil Gargano as art director. In 1976 they changed the business name to Ally and Gargano, Inc. Known for its aggressive advertising style, Ally and Gargano represented approximately ninety clients, fifty-two of which are represented here, including Hertz, Federal Express, and IBM.
Scope and Contents:
Advertising portfolios including copies of print advertisements published for fifty-two accounts over a twenty-five year period. Some clients include Hertz, Federal Express, International Business Machines Corporation.
Arrangement:
Collection is arranged into one series.
Biographical / Historical:
After seven years as a rising star in the advertising business, Carl Ally (1925-1999) created his own advertising agency in 1962, bringing with him former colleague and art director Amil Gargano. In 1976, Carl Ally, Inc., became Ally and Gargano, and three years later, Ally withdrew from active participation in the firm. In 1983, the agency, with a roster of nearly 300 employees, went public; in 1986 the Marketing Corporation of America (MCA) purchased Ally and Gargano for $26.6 million; in 1991 Amil Gargano left the firm which went out of business in 1995.

During its years as an independent advertising agency, (1962-1987), Ally and Gargano created highly successful and widely recognized advertising campaigns for over ninety clients. Carl Ally was especially known for an aggressive advertising style, most notably his work for Hertz in the late 1960s and early 1970s, in which he used in a competitor's name, Avis, in advertisements.

Ally and Gargano also made invaluable contributions to two new firms that quickly became leading American businesses --Federal Express and MCI. Founded in 1971, Federal Express had accrued $26 million in losses by 1974, after only eighteen months in operation; its nightly package delivery count was 210 items. Ally and Gargano advertising, beginning with a budget of only $150,000, was critical to the rapid Federal Express turnaround. MCI selected Ally and Gargano to introduce its residential long distance service in 1979. Within a year, new customer enrollment reached three times the expected level, and four years after the launch of the advertising campaign, MCI's total sales rose from $95 million to $2.7 billion.
Related Materials:
Advertising documentation may be found in the following collections in this repository: N.W. Ayer Advertising Agency Records and the Federal Express Advertising History Collection.
Provenance:
This collection was donated by Emil Gargano, a partner in Ally and Gargano, Inc.
Restrictions:
The collection is open for research use.

Researchers must handle unprotected photographs with gloves.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost recovery and use fees may apply when requesting reproductions.
Topic:
Advertising agencies  Search this
advertising  Search this
Genre/Form:
Advertisements
Print advertising
Citation:
Ally and Gargano, Inc., Print Advertisements, 1962-ca. 1995, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0938
See more items in:
Ally and Gargano, Inc., Print Advertisements
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8121d9e24-64f2-42fc-a341-da7c3ddbfe0e
EDAN-URL:
ead_collection:sova-nmah-ac-0938
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