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Nike Advertising Oral History and Documentation Collection

Center for Advertising History, Archives Center  Search this
Ellsworth, Scott, Dr.  Search this
Nike, Inc.  Search this
Adidas  Search this
Asics  Search this
Nike, Inc.  Search this
Wieden & Kennedy  Search this
Onitsuka  Search this
Bedbury, Scott  Search this
Bowerman, William  Search this
Brown, John A.  Search this
Champ, Janet  Search this
Clarke, Tom  Search this
Clow, Lee  Search this
Conlon, Jerry  Search this
Davenport, Bill  Search this
Dolan, Liz  Search this
Donohue, Richard  Search this
Farris, Nelson  Search this
Hale, Cindy  Search this
Hoffman, Susan  Search this
Jackson, Bo  Search this
Jaqua, John  Search this
Johnson, Jeff  Search this
Kitami, Shoji  Search this
Knight, Phillip  Search this
McConnell, Pam  Search this
Moore, Charlotte  Search this
Moore, Kenny  Search this
Moore, Peter  Search this
Onitsuka, Kimachiro  Search this
Parker, Mark  Search this
Riswold, Jim  Search this
Robinson, Charles  Search this
Sakaguchi, Tokio  Search this
Stobie, Patsy Mest  Search this
Strasser, Robert (marketing executive)  Search this
Thomashow, Mark  Search this
Wieden, Dan  Search this
12 Cubic feet (25 boxes)
Collection descriptions
Archival materials
Oral history
Tear sheets
Fliers (printed matter)
Advertising fliers
Beaverton (Or.)
Portland (Oregon)
1958 - 1992
The Nike Advertising Oral History and Documentation Collection is the result of a two-year study of advertising of Nike athletic shoes. The effort was supported in part by a grant from Nike, Inc. Thirty-one oral history interviews were conducted with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents, in print and electronic media, the history and development of the company and its advertising campaigns.
Scope and Contents:
This collection consists of thirty-one oral history interviews conducted by historian Scott Ellsworth with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy and related materials collected by the Center for Advertising History staff. There are audiocassettes (original and reference), 1/4" open reel audiotape (master), 3/4" videotapes, and VHS videotapes.
The collection is rganized into seven series.

Series 1, Research Files, 1979-1992

Subseries 1.1, Materials Compiled by the Center for Advertising History, 1979-1992

Subseries 1.2, Material Compiled by Nike, 1982-1992

Series 2, Interviewee Files, 1990-1992

Series 3, Oral History Interviews, 1990-1992

Subseries 3.1, Original Audiotapes (audio cassette), 1990-1992

Subseries 3.2, Researcher copies (audio cassette), 1990-1992

Subseries 3.3, Preservation masters (1/4 inch audiotape), 1990-1992

Series 4, Television Commercials, 1977-1990 and undated

Subseries 4.1, Master Copies, 1977-1990 and undated

Subseries 4.2, Researcher copies, 1977-1990 and undated

Series 5, Print Advertisements, 1985-1993

Subseries 5.1, Ad Slicks, 1985-1993

Subseries 5.2, Slides, 1989 and undated

Series 6, Trade Catalogues and Photographs, 1958-1982

Series 7, Administrative Files, 1982-1990
Biographical / Historical:
The Nike Advertising Oral History and Documentation Collection is the result of a two-year study of advertising of Nike athletic shoes. The effort was supported in part by a grant from Nike, Inc. Thirty-one oral history interviews were conducted with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents, in print and electronic media, the history and development of the company and its advertising campaigns.

The consistently high quality of this advertising, its award-winning artistic and creative innovations, and its contribution to the fitness movement in America combine to make this a significant chapter in the history of contemporary American advertising.

One aim of the project was to record the process of decision-making in the creation of successful ad campaigns, a process not often documented in the surviving records. Topics addressed in the oral history interviews include the origins of Nike and Nike advertising, the relationship between corporate culture and advertising, the place of advertising in overall marketing strategy, the development of brand image and identity, the nature of the creative process in producing effective advertising images, the use of athletes as endorsers, and Nikes'simpact on the popular culture. Well-known campaigns are examined in depth, including Nikes's, use of the Beatles tune "Revolution", the "I Love L.A Spots" produced in conjunction with the 1984 Olympics, the controversial billboards campaign, the award-winning "Bo Knows" spots, and a series of commercials directed by African-American filmmaker Spike Lee. The collection is also a rich source of visual imagery for researchers interested in the portrayal of athletes, women and African-Americans.
Related Materials:
Materials in the Archives Center

Alka-Seltzer Documentation and Oral History Collection, 1953-1986 (AC0184)

N. W. Ayer Advertising Agency Records, 1849-1851, 1869-1996 (AC0059)

Campbell Soup Advertising Oral History and Documentation Project, 1904-1989 (AC0367)

Cover Girl Make-Up Advertising Oral History and Documentation Project, 1959-1990 (AC04374)

Federal Express Oral History and Documentation Project Collection, 1972-1987 (AC0306)

Caroline R. Jones Collection, circa 1942-1996 (AC0552)

Marlboro Oral History and Documentation Project, circa 1926-1986 (AC0198)

Pepsi Generation Oral History and Documentation Collection, 1938-1986 (AC0092)

Rob and Julie Strasser Collection, 1970-1990 (AC0525)
The collection was donated by Nike, Inc. in 1991 and 1992.
The collection is open for research use.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Women in the advertising industry  Search this
Sports for women  Search this
Sports  Search this
Women in advertising  Search this
Television advertising  Search this
Signs and signboards -- 1970-2000  Search this
Slogans  Search this
Marketing  Search this
Music in advertising  Search this
Commercial art  Search this
Endorsements in advertising  Search this
Broadcast advertising  Search this
Business -- History  Search this
Basketball  Search this
advertising -- History  Search this
Track and field  Search this
Copy writers  Search this
Athletes  Search this
Shoes -- 1970-2000  Search this
Motion picture producers and directors  Search this
African American athletes  Search this
Running -- 1970-2000  Search this
Running shoes -- 1970-2000  Search this
Athletic shoes -- 1970-2000  Search this
Shoe industry -- 1970-2000  Search this
Oral history
Tear sheets
Fliers (printed matter)
Advertising fliers
Interviews -- 1970-1990
Nike Advertising Oral History and Documentation Collection, 1958-1992, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Nike Advertising Oral History and Documentation Collection
Archival Repository:
Archives Center, National Museum of American History
Online Media:

Playbill for Kennedy's Children

Published by:
Playbill, American, founded 1884  Search this
Created by:
John Golden Theatre, American, founded 1927  Search this
Subject of:
Shirley Knight, American, born 1936  Search this
Barbara Montgomery, American, born 1939  Search this
Michael Sacks, American, born 1948  Search this
Kaiulani Lee, American, born 1950  Search this
Don Parker  Search this
Douglas Travis, American, founded 1942  Search this
ink on paper
H x W: 9 x 5 5/8 in. (22.9 x 14.3 cm)
theater programs
African American  Search this
Broadway Theatre  Search this
Drama (Theatre)  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Kayla Deigh Owens
Object number:
Restrictions & Rights:
Playbill used by permission. All rights reserved, Playbill Inc.
See more items in:
National Museum of African American History and Culture Collection
Memorabilia and Ephemera
Data Source:
National Museum of African American History and Culture
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Citified: Arts and Creativity East of the Anacostia River

Collection Creator:
Smithsonian Institution. Center for Folklife and Cultural Heritage  Search this
Archival materials
The 2012 Citified program looked at creativity, identity, and community in Far Southeast Washington, D.C., neighborhoods. Presented in collaboration with the Smithsonian's Anacostia Community Museum, it highlighted the connections among residents of urban communities as expressed through arts and creativity. The title alluded to the fact that many African American residents living east of the Anacostia River have parents or grandparents who migrated from the rural South, particularly North and South Carolina, and who continue to maintain connections with their southern (although often no longer rural) heritage.

Citified also referred to the ongoing transition from cultural and performance traditions shaped primarily by rural agrarian environments to those shaped primarily by wage work in urban industrial environments. Here, in place of rural quilting bees, quilters such as the Daughters of Dorcas & Sons get together in churches and community recreation centers to pass on shared traditions. It is here, too, that the sounds of rural church choirs and musicians, as well as blues and country music traditions, transform into urban popular music and become the foundation of go-go music.

The Citified program was part of a long-term Anacostia Community Museum initiative, Call and Response, which explores arts and creativity through exhibitions and installations, museum collections, and community-focused programs. The Anacostia Community Museum is dedicated to a mission centered upon contemporary urban communities, and to research, documentation, and programming that are community-focused. At the core of the museum's work is the belief that active citizen participation in the recovery and preservation of community historical assets, cultural and arts activities, and community advocacy are important and powerful instruments for creating and maintaining a sense of community and civic ownership.

The Festival program celebrated the creativity and cultural expression found in schools, churches, community organizations, businesses, and other venues in East-of-the-River neighborhoods. Visitors could meet master artists and creative, inspiring residents from this part of Washington, D.C.; enjoy performances by line dancers, African dancers and drummers, church choirs, hip-hop artists, comedians, and go-go bands; listen to storytellers; watch demonstrations of tattoo art; learn how to make quilt blocks from members of a multi-generational quilting guild; and participate in craft activities.

Portia James was Curator, with a Curatorial Team consisting of Olivia Cadaval, Robert Hall, and Diana N'Diaye; Sheila Reinckens was Program Coordinator.

The program was produced in collaboration with the Smithsonian Anacostia Community Museum.
Khadijah Al-Amin-El, Marcia Baird Burris, Camila Bryce Laporte, Jenelle Cooper-Tolson, Eduardo Diaz, James Early, Joshua Gorman, Robert Hall, Pat Lindsey, Linda Maxwell, Diana N'Diaye, Shelia Parker, Mark Puryear, Maria Smith, Tony Thomas, and Ranald Woodaman
Individual Artists

Abdul Aleem Bilal "AB The Pro", rapper, producer, singer, Washington, D.C.

Bryant K. "BK" Adams, 1972-, visual artist, Washington, D.C.

Charles "Coco" Bayron, tattoo artist, Washington, D.C.

Christylez Bacon, progressive hip-hop artist and musician, Washington, D.C.

Vance Levy "Head-Roc", hip-hop artist, Washington, D.C.

Jay Coleman, visual artist, Washington, D.C.

Melani N. Douglass, poet and arts educator, Washington, D.C.

Baba C. (Lorenzo Calender), storyteller, Washington, D.C.

Allen "AJ n Company" Johnson, Jr., 1980-, urban designer, Washington, D.C.

Artists Groups and Ensembles

African Heritage Dancers and Drummers -- African Heritage Dancers and DrummersMelvin Deal, Executive Director, Washington, D.C.Yao Hunt, drummerRobert Meyers Jr, drummerRobert Meyers IV, drummerJoseph Ngwa, drummerAnthongy Phillips, drummerAntonio Resper drummerDwayne Smith, drummerAdrian Sommerville, drummerVaughn Taylor, drummerEarlene Cooper, dancerSheena Fogle, dancerArnette Jones, dancerLaVerne Jones, dancerLavonda Jones, dancerVeronica Resper, dancer

Albus Cavus, public arts collective -- Albus Cavus, public arts collectivePeter Krsko, 1978-, Washington, D.C.Chor BoogieJoshua CoganChanel ComptonTim ConlonBrian ConnerAlicia CosnahanSteven CummingsRick FreemanKevin IrviTendani MpulubusiLuis PeraltaJuan PinedaMichael PinnixLeon RainbowTim RodgersRoderick TurnerAniekan UdofiaAnthony Prelli Williams

Anacostia Rollers and Friends, roller skaters -- Anacostia Rollers and Friends, roller skatersBetty Dodds "The Show Master," CEO, president, producerFrank Mobley "Magnificent Mover," vice president and co-producerJames Allen "Big Jim," assistant co-producerHenry BushMichael Bush, sergeant-in-armsJohn Butler (Bunnie), assistant co-producer, master of ceremony, vocalistLeslie & Alexis Dockery "The Dockery Sisters," hip-hop dancersLarry Galloway "Shocka Hammer," stage managerGraylin Presbury (DJ Graylin)Amy Reed (Hanadi), belly dancerErica Smith "Diamond," public relations directorHenry Washington "Skate King"Keith Washington, hip hop dancer

Chosen -- ChosenPamela Koonce, Choir Director, Washington, D.C.Atiya AskiaBeverly AskiaTina DaileyGloria EvansGregory HawkinsJaninne Hutson-BlackNichelle JohnsonDarryl LewisJohn McCarter

Cold Hearted Go-Go Band -- Cold Hearted Go-Go BandMark Griffith, Washington, D.C.A.B. Jones, general managerAronGregory BouwerEmoneyMarques GusterLil LoveJhon PrinceCardel PrineMike Shoatz

Da' Originalz, beat ya feet hip-hop dance -- Da' Originalz, beat ya feet hip-hop danceJohn E. Pearson, III, Washington, D.C.Keiron Brown (Kay-K)Kevin Davis (NOODLEZ)Sha'Quiel JenkinsRobert Lewis Jr. (GoGo Rob)Shawn Murchinson (GET DOWN)Herbert Murray (Herb)Erich RobinsonJerell Silvers (JAY ARUH)Davon ThompsonBernard Trowell (McLovin)

Dancing with a Purpose Ministries, Inc., liturgical dancers -- Dancing with a Purpose Ministries, Inc., liturgical dancersLois Void, Pastor, Washington, D.C.Faye Johnson, ministerJoVan Lucas-Wills, ministerAlexandraDeQuanDyQuanJaylaKaylaMalachiNyaSeanShannon

Daughters of Dorcas & Sons Quilters -- Daughters of Dorcas & Sons QuiltersAnnie Strivers, Washington, D.C.Barbara AlfordNancy BerryToni E. DiarraJanice L. DoughertyMaxine DoughertyAlice DoveAlyce FosterCamille GorhamLinda Hamilton-GilbertJocelyn HerbertPatsy HuffPansy LovelaceMaxine MorganRuth StokesGeraldine Whitley

East of the River Boys and Girls Steelband, steel pan ensemble -- East of the River Boys and Girls Steelband, steel pan ensembleGladys Bray, Executive Director, Washington, D.C.Roger Greenidge, musical directorKevin AndersonNina AndersonAtiya ArtisMeccah BurchArnézjah CrawfordAisha DozierAyana DozierAshley GaskinsHorus PlazaJeffrey PlazaDonté RobinsonGeonte StevensonShayla Washington

Fayzez U Know, soul and funk group -- Fayzez U Know, soul and funk groupKenneth Hughes, leader, Manassas, VirginiaKah-el Gross, vocals/writerHalima Peru, vocals/writerDwayne Lee, guitarLoyde Lucus, guitarAndrew Woolfolk, guitarCraig Clipper (Clip), percussionQuentin McNair, percussionScott Carter, spoken word & rapMario Ennis "Rio," drumsDoc Hughes, bassAndrew Parker, sound engineerAnthony Talley "Tom Tom," keyboard

Galilee Baptist Church Choir -- Galilee Baptist Church ChoirBeverly Hayes, Suitland, MarylandKenneth Chism, minister of musicJackie Baker MartinLawanda BennettJackie CooperDelores DiggsLeslie GibsonTakia GloverDenise GoodwinFlorestine GrahamRenard HuckbyDarren JonesMarian JonesMelissa JonesWilliam KellyAdrienne LittlejohnShelia MoodyRickie Owens-DavisMozell PadgettDianne PorterClearance PoseyMike PoseyWilliam PoseyJustin PowellShirley SimmonsTammy ThompsonMarkia Wade

Iverson Mall Line Dancers -- Iverson Mall Line DancersMildred Johnson, 1935-, President, Clinton, MarylandDaisy ArringtonLaura I. BrownYvonne ConteeThelma EvansLillian GreenRita HarrisonEsther HodgesDorothy HughleyJean JacksonErnesteen JohnsonGertrude W. JohnsonDwight R. JonesDorothy Lee SwinsonHelen LeePeggy MaskeBrenda MatthewsJanice MeadowsPhyllis W. SettlesBenjamin StevensonConstance StevensonBertley B. ThomasMarydot ThomasElaine E. TuckerAmelia Yarbrough

Junkyard Band, go-go musicians -- Junkyard Band, go-go musiciansMaurice Shorter, Washington, D.C.

Metro Mambo, Latin musicians -- Metro Mambo, Latin musiciansJames Byers, Jr., Program Coordinator, Washington, D.C.Verny Varela, director and vocalistNayla Angola, dancer and vocalsJohnny Aquipa, trumpetJim ByersRalph Eskenazi, timbalHarold HarristonManuel Hernandez, bassJorge Martinez, pianoAntonio Orta, saxPercy Recavaran, tromboneGary Sociyas, bongoAdan Tafur, conga

Smooth & EZ Hand Dance Institute -- Smooth & EZ Hand Dance InstituteLawrence Bradford, Washington, D.C.Calvin BeidlemanVeronica BestJackey BrayboyWilliam ColemanMilton EnglishMarion Ennis Jr.Francina FergusonLisa HamiltonVictor HowardGabrielle JamesGregory L Owens, Sr.Lisa LawsonGreg MeadsCharles MouldenJonathan V. NewtonNilajah NyasumaBetty ParkerVanessa QuinnRenee ReedCarolyn RhonePatricia RussoHelen (Vicky) Swann DavidsonLinda TaylorAngela TindleCynthia TrueheartCharlene WadeMelvin WalkerGerald WoodforkGloria Woodfork

Taratibu Youth Association, -- gumboot -- dancers -- Taratibu Youth Association, gumboot dancersArla Scott, Founder and Director, Hyattsville, MarylandNaima Hylton, co-directorYlynne Brown, team managerVictoria Mitchell, captainDaiya AjoseJahkiyah AndersonSarih AndersonAhneenah ButlerMoriah JohnsonTrinity McNeillMicah MeadowsTaeja MoffittMarkia MortonKelanji MushalaKupewa MushalaAlea ShippLeyah SmithAyana Wallace
Collection Restrictions:
Access by appointment only. Where a listening copy or viewing copy has been created, this is indicated in the respective inventory; additional materials may be accessible with sufficient advance notice and, in some cases, payment of a processing fee. Older papers are housed at a remote location and may require a minimum of three weeks' advance notice and payment of a retrieval fee. Certain formats such as multi-track audio recordings and EIAJ-1 videoreels (1/2 inch) may not be accessible. Contact the Ralph Rinzler Folklife Archives and Collections at 202-633-7322 or for additional information.
Collection Rights:
Copyright and other restrictions may apply. Generally, materials created during a Festival are covered by a release signed by each participant permitting their use for personal and educational purposes; materials created as part of the fieldwork leading to a Festival may be more restricted. We permit and encourage such personal and educational use of those materials provided digitally here, without special permissions. Use of any materials for publication, commercial use, or distribution requires a license from the Archives. Licensing fees may apply in addition to any processing fees.
Collection Citation:
Smithsonian Folklife Festival records: 2012 Smithsonian Folklife Festival, Ralph Rinzler Folklife Archives and Collections, Smithsonian Institution.
CFCH.SFF.2012, Series 3
See more items in:
Smithsonian Folklife Festival records: 2012 Smithsonian Folklife Festival
Archival Repository:
Ralph Rinzler Folklife Archives and Collections

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