Collection consists of records documenting one of the oldest advertising agencies created in Philadelphia. The company then moves to New York and expanses to international markets. During its history NW Ayer & Sons acquires a number of other advertising agencies and is eventually purchased. The largest portion of the collection is print advertisements but also
includes radio and television. NW Ayer is known for some of the slogans created for major American companies.
Scope and Contents:
The collection consists primarily of proof sheets of advertisements created by NW Ayer & Son, Incorporated for their clients. These materials are in series one through thirteen and consist primarily of print advertisements. There are also billboards, radio and television commercials. The advertisements range from consumer to corporate and industrial products. The majority of the advertisements were created for Ayer's New York, Chicago, Los Angeles and international offices. Printed advertisements created by Cunningham & Walsh, Hixson & Jorgensen and Newell-Emmett are also included among these materials. Researchers who are interested in records created by Ayer in the course of operating an advertising agency will find these materials in Series fourteen-nineteen.
Series fourteen consists of advertisements created by NW Ayer & Son to promote their services to potential clients.
Series fifteen are scrapbooks of some of the earliest advertisements created by the company. Series sixteen are publications. Some of the publications were created by Ayer while others were about Ayer or the advertising industry in general. Provides good background materials and puts the company in perspective. Series eighteen are the legal records. Materials relating to employees including photographs, oral histories etc. are found in series nineteen.
Series twenty is one of the smallest amounts of materials and includes information relating to the history of NW Ayer & Son.
The container lists for series one-thirteen are part of a database and are searchable. The list has been printed for the convenience of the researcher and is included in this finding aid. Series fourteen-twenty container lists are also a part of the finding aid but are not in a searchable format.
Series 1, Scrapbooks of Client Advertisements, circa 1870-1920, is arranged into three boxes by chronological date. There are two bound scrapbooks and one box of folders containing loose scrapbook pages. NW Ayer & Son compiled an assortment of their earliest ads and placed them into scrapbooks. Besides the earliest advertisements, the scrapbooks contain requests to run advertisements, reading notices and listings of papers Ayer advertised in. The early advertisements themselves range from medical remedies to jewelry to machines to clothing to education and more. Most of the advertisements in the bound scrapbooks are dated.
Series 2, Proofsheets, circa 1870-1930, NW Ayer was fond of creating scrapbooks containing proofsheets. The series contains proofsheets created between 1892 and 1930, organized into 526 boxes. For convenience of storage, access and arrangement, the scrapbooks were disassembled and the pages placed in original order in flat archival storage boxes. The proofsheets are arranged by book number rather than client name. Usually the boxes contain a listing of the clients and sometimes the dates of the advertisements to be found within the box.
Series 3, Proofsheets, circa 1920-1975, is organized into 532 oversize boxes, and contain proofsheets and tearsheets created between 1920 and 1972. Within this series, materials are arranged alphabetically by company name (occasionally subdivided by brand or product), and thereunder chronologically by date of production. Many major, national advertisers are represented, including American Telephone & Telegraph, Armour Company, Canada Dry, Cannon Mills, Carrier Corporation, Domino Sugar, Caterpillar tractor company, Ford Motor Company, General Electric, Goodyear, Hills Bros. Coffee, Ladies Home Journal, National Dairy, Plymouth (Chrysler Corporation), Steinway, TV Guide, United Airlines and the United States Army. Also contained in this series are three scrapbooks of client advertisements including Canada Dry, Ford Motor, and Victor Talking Machine.
Series 4, 2001 Addendum, circa 1976-2001, is organized into ninety three oversized boxes,one folder and contains proofsheets for select Ayer clients, created between 1975 and 2001. Within this series, materials are arranged alphabetically by client name and there under chronologically by date of production. Major national advertisers represented include American Telephone & Telegraph, Avon, the United States Army, DeBeers Consolidated Diamond Mines, Dupont, TV Guide, Sealtest, Kraft Foods, Gillette, General Motors, Cannon Mills.
Series 5, Billboards, circa 1952-1956, consists of mounted and un-mounted original art/mock-ups. Twenty-two pieces of original art created as mock-ups for Texaco billboards.
Series 6, Film and Video Commercials, 1967-1970,
Series 7, Radio and Television Materials, 1933-1993, undated, is arranged into eight boxes and includes radio scripts, television scripts, and story boards for commercials.
Subseries 7.1, Scripts and storyboards for Radio and Television Commercials, dates Scripts for radio and television commercials includes title, date, length of commercial, advertising agency, client information
NW Ayer's radio and television materials mainly focus on the American Telegraph and Telephone account. Some of Ayer's materials relate to Bell Telephone Hours.
Storyboards are used in television and film to assist the director in working with crew to tell the story. To show the viewer through the use of figures, visual effects and camera angles. When directors first start thinking about their storyboard they create a story in their mind. They think of all the camera angles, visual effects and how the figures will interact in their mind. They try to create an extraordinary story in their head to attract the viewer (YOU) In order for the storyboard to be entirely effective it can't be a passive document. When done properly, a storyboard serves as a central design, meeting the needs of many team members including graphics artists, video personnel and programmers.
Another function of a storyboard is to help the team communicate during the training development process. This communication is very important in working with a large team as in the movie King, produced in 1996. Figures help the director explain to the crew how they are going to record the film and how to present it to the audience. Sometimes the director wants special effects to be added to the film, but his budget might not be that big so the director will have to change the story to fit their budget.
The Visual Effects are an important part in the storyboards it adds a special touch of creativity to your film. Camera angles are an important expects in your film because the camera angles determine where the viewing audience will look. If you want your audience to look at a certain object you must turn their attention to it by focusing on that object and maybe you might try blocking something out. Then you will have your audience's attention and you may do whatever else you have to, it could be scaring them are just surprising them or whatever you do.
Also included is talent information and log sheets relating to the storage of the commercials.
Bell Telephone Hour Program, 1942-[19??], The Bell Telephone Hour, also known as The Telephone Hour, was a five minute musical program which began April 29, 1940 on National Broadcasting Company Radio and was heard on NBC until June 30, 1958. Sponsored by Bell Telephone showcased the best in classical and Broadway music, reaching eight to nine million listeners each week. It continued on television from 1959 to 1968.
Earlier shows featured James Melton and Francia White as soloists. Producer Wallace Magill restructured the format on April 27, 1942 into the "Great Artists Series" of concert and opera performers, beginning with Jascha Heifetz. Records indicate that the list of talents on the program included Marian Anderson, Helen Traubel, Oscar Levant, Lily Pons, Nelson Eddy, Bing Crosby, Margaret Daum, Benny Goodman, José Iturbi, Gladys Swarthout and .The series returned to radio in 1968-1969 as Bell Telephone Hour Encores, also known as Encores from the Bell Telephone Hour, featuring highlights and interviews from the original series.
National Broadcasting television specials sponsored by the Bell System, 1957-1987includes information relating to Science series, Bell system Theshold Series, Bell telephone hour and commercial and public sponsored programs
Series 8, Chicago Office Print Advertisements, 1954-1989, is arranged alphabetically by the name of the client in ninety boxes and six oversize folders. Clients include Illinois Bell Telephone (1955-1989), Microswitch (1969-1989), Teletype (1975-1984), John Deere (1974-1989) and Caterpillar (1966-1972) are particularly well represented. Other clients of interest include Dr. Scholl's shoes (circa 1968-1972), the Girl Scouts (1976-1980), Sunbeam Personal Products Company (1973-1981), Bell and Howell (1974-1983) and Alberto Culver shampoos (1967-1971), Honeywell, Incorporated, Blue Cross and Blue Shield Associations, Kraft, Incorporated, Sears, Roebuck and Company, and YMCA.
Series 9, Los Angeles Office Materials, 1950s-1987, include printed advertisements created by this office and information relating to the employees.
Subseries 9.1, Print Advertisements, 1977-1987, printed advertisements arranged in one box alphabetically by client. There is a sparse sampling of clients from this particular Ayer branch office. The majority of the advertisements contained within this series are from Pizza Hut (1986-1987). Also included are Computer Automation (1977-1978), State of the Art, Incorporated (1982) and Toshiba (1986).
Subseries 9.2, Personnel Files, 1950s-1970s, includes cards of employees who worked in the Los Angeles office. Information on the cards includes name, address, telephone number, birthday, date hired, departure date and why (retired, terminated, resigned, etc) and position. Not all cards have all information. There is also a photograph of the employees on the cards.
Series 10, Foreign Print Advertisements, 1977-1991, undated, NW Ayer maintained partnerships with international companies such as Sloanas Ayer in Argentina, Connaghan & May Paton Ayer in Australia, Moussault Ayer in Belgium, NW Ayer, LTD. in Canada, GMC Ayer in France, Co-Partner Ayer in Germany, Wong Lam Wang in Hong Kong, MacHarman Ayer in New Zealand, Grupo de Diseno Ayer in Spain, Nedeby Ayer in Sweden, and Ayer Barker in United Kingdom. This group of material is a small sampling of advertisements created from these International offices. It is arranged alphabetically by client. There are quite a few automobile advertisements (i.e. Audi, Fiat, General Motors, Mercedes-Benz, and Volkswagen). In addition there are numerous advertisements for various personal items from MacLean's toothpaste to Quick athletic shoes to Labello lip balm, etc. Most of the advertisements have the creator's name printed on the advertisements.
Series 11, Cunningham & Walsh, Incorporated Materials, 1915-1987, undated contains 98 boxes 11 folders materials from the New York advertising agency acquired by NW Ayer in the 1960s. The company began with Newel-Emmett, an agency of nine men which broke up in 1949. Two of the men Fred Walsh and Jack Cunningham formed this agency in bearing their names in 1950. The agency created "let your fingers for the walking campaign for American Telephone & Telegraph, Mother Nature for Chiffon, and Mrs. Olson for Folgers's coffee and let the good times roll for Kawasaki motorcycle. In 1986, NW Ayer Incorporated purchased Cunningham & Walsh Incorporated.
Subseries 11.1, Print Advertisements, 1915-1987, are contained in ninety eight boxes of primarily print advertisements arranged alphabetically by client name. Clients that are particularly well represented are Graybar (electrical implements, circa1926-1937), Johns-Manulle (circa1915-1971), Smith and Corono typewriters (circa 1934-1960), Sunshine Biscuit Company (circa 1925-1961), Texaco Company (circa 1936-1961), Western Electric (circa 1920- 1971) and Yellow Pages (circa 1936-1971). Cunningham and Walsh also represented several travel and tourism industry clients, including Cook Travel Services (circa 1951-1962), Italian Line (circa 1953-1961), Narragansett and Croft (circa 1956-1960) and Northwest Airlines (circa 1946-1955). There are photographs of Texaco advertisements dating from 1913-1962. There is also a scrapbook of advertisements from the Western Electric Company dating from 1920-1922.
Subseries 11.2, Radio and Television Advertisements, 1963-1967, consist of materials created for Western Electric. Materials are arranged in chronological order.
Subseries 11.3, Company Related Materials, 1962-1986, undated include client lists, information relating to NW Ayer purchase and annual report 1962.
Series 12, Hixson & Jorgensen Materials, 1953-1971, a Los Angeles advertising company, merged with Ayer in 1969. This series is housed in one box. Within the box are four scrapbooks and folders with a hodgepodge of materials relating to advertising. Of most interest are the scrapbooks. Two scrapbooks deal with Hixson and Jorgensen's self promotion ad campaign "the right appeal gets action" (1953-1957). The other two scrapbooks contain news clippings about the company and its activities (1959-1971).
Series 13, Newell-Emmet, 1942-1957, founded in 1919 and governed in the 1940s by a partnership of nine men. The partnership broke up in 1949 when the men went their separate ways. The materials consist of print advertisements for one of client, Permutit Company, a water conditioning company. The materials are arranged in one box in chronological order.
Series 14, House Print Advertisements, 1870-1991, 16 boxes consists of advertisements or self-promotion advertisements to campaign for new clients. The series is arranged chronologically by date into fifteen boxes. Within the series are two scrapbooks containing self promotion ads from 1888-1919 and 1892-1895. Numerous house ads relate to Ayer's "Human Contact" campaign. In addition to the self promotion ads, Ayer ran advertisements expounding about particular concepts or themes for example, one month the concept would "understand" while another month would be "teamwork" and yet another would be on "imagination". Some of the self promotion ads target specific groups like Philadelphia businessmen. Other advertisements incorporate the fine arts.
Series 15, Scrapbooks, 1872-1959, relates to company events, records and news clippings about Ayer's history. The six boxes are arranged by chronological date. Two of the boxes focus solely on the death of founder F.W. Ayer (1923). Another box houses a scrapbook that showcases Ayer's annual Typography Exhibition (1931-1959). One box contains a scrapbook that specifically deals with correspondences relating to Ayer's advertising. Yet another box's contents are folders of loose pages from scrapbooks that have newspaper clippings, order forms, correspondences and other company records. In one box, a bound scrapbook houses a variety of materials relating to Ayer and advertising (i.e. newspaper clippings, competitor's advertisements, NW Ayer's advertisements, correspondences for advertisements, clippings regarding the "theory of advertising."
Series 16, Publications, 1849-2006, are housed in thirty four boxes and are arranged into three main categories.
Subseries 16.1, House Publications, 1876-1994, covers diverse topics; some proscriptive works about the Ayer method in advertising, some commemorating people, anniversaries or events in the life of the agency. Materials consist of scattered issues of the employee newsletter The Next Step 1920-1921. The materials are arranged in chronological order by date of publication. Ayer in the News, The Show Windows of an Advertising Agency, 1915, book form of advertisements published on the cover of Printer's Ink, highlighting Ayer's relations with advertisers. The Story of the States, 1916, Reprint in book form of a series of articles published in Printer's Ink for the purpose of adding some pertinent fact, progressive thought and prophetic vision to the Nationalism of Advertising highlights major businesses, manufacturer, natural resources and other qualities or attractions of each state. The Book of the Golden Celebration, 1919, includes welcome address and closing remarks by founder F. Wayland Ayer, The Next Step, 1920 employee newsletter with photographs, employee profiles, in-house jokes, etc., Advertising Advertising: A Series of Fifty-two Advertisements scheduled one time a week. Twenty-seven, thirty and forty inches, a day of the week optional with publisher, 1924
Subseries 16.2, Publications about NW Ayer, 1949-2006, includes a book first published in 1939. Includes articles, documenting events and is arranged chronologically by date of publication.
Subseries 16.3, General Publications about Advertising, 1922-1974, are arranged chronologically by date of publication and relate primarily to the history of advertising.
Subseries 16.4, Publications about Other Subjects, 1948-1964, include four books about the tobacco industry primarily the history of the American Tobacco Company and Lorillard Company from the Cunningham and Walsh library.
Series 17, Business Records, circa 1885-1990s
Subseries 17.1, Contracts, 1885-1908, undated, are arranged alphabetically and span from 1885-1908. The majority of the contracts are with newspaper and magazine publishers from around the country.
Subseries 17.2, General client information, 1911-1999, undated, including active and cancelled lists with dates, client gains, historical client list, (should move this to series 20) Ayer Plan User Guide Strategic Planning for Human Contact, undated
Subseries 17.3, Individual Client Account Information, 1950s-1990s, undated, contain information used by Ayer to create advertisements for some of its clients. American Telephone &Telegraph Corporate Case History, American Telephone &Telegraph Corporate advertisement memo, commissioned artists for DeBeers advertisements, DeBeers information relating to the creative process and photography credits, a case history for DeBeers Consolidated Mines, Ltd., The Diamond Engagement Ring, Managing Communication at all levels, DuPont publications, JC Penny Marketing Communication Plan Recommendation, Leaf, Incorporated, Saturn presentation, and USAREC oral presentation.
Subseries 17.4, Potential Clients, 1993, includes grouping has a questionnaire sent to Ayer by a potential client. Questionnaire response for Prudential Securities, 1993 Prudential Securities advertising account review, 1993.
Subseries 17.5, Financial Records, 1929-1938, includes balance sheet, 1929 May 1 Balance sheet and adjustments Consolidated statement of assets and liabilities, Expenses 191936-37 Business review and expenses, 1937 and 1938 Business review and expenses comparative statement, 1937 and 1938.
Series 18, Legal Records, circa 1911-1982, Ayer's legal records are arranged by twelve subject groupings within four boxes. The twelve groupings are advertising service agreements (circa 1918-1982), bylaws, copyright claims, correspondences, international correspondences, dissolution of trusts, stock information, agreements between partners, incorporation materials, reduction of capital, property information and miscellaneous materials. The bulk of the materials are the advertising service agreements. These agreements are between Ayer and their clients and state the services Ayer will offer and at what cost. The bylaws are Ayer's company bylaws from 1969 and 1972. The copyright claims are certificates stating Ayer's ownership over certain published materials (i.e. "Policy", Media Equalizer Model, and Don Newman's Washington Square Experiment). The correspondences relate to either the voting trust and receipts for agreement or the New York Corporation. The international correspondences are from either Ayer's Canadian office or London office. The dissolutions of trusts contains materials about the dividend trust of Wilfred F. Fry, the investment trust of Winfred W. Fry, the voting trust, and the New York corporation. The stock information has stock certificates and capital stock information. The agreements between partners (1911-1916) specify the terms between F.W. Ayer and his partners. The incorporation materials (circa 1929-1977) deal with Ayer advertising agency becoming incorporated in the state of Delaware. The reduction of capital grouping is a notification that shares of stock have been retired. The property information grouping contains property deeds and insurance policy (circa 1921-1939), a property appraisal (1934), and a bill of sale (1948). The miscellaneous grouping contains a house memo regarding a set of board meeting minutes and a registry of foreign companies in Commonwealth of Pennsylvania (1929-1954).
Subseries 18.1, Advertising Service Agreements, 1918-1982
Subseries 18.2, Bylaw Materials, 1969-1972
Subseries 18.3, Copyright Claims, 1962-1969
Subseries 18.4, Correspondence, 1928-1933
Subseries 18.5, International Office Correspondence, 1947-1948
Subseries 18.6, Dissolution of Trusts, 1934-1937
Subseries 18.7, Stock Information, 1934-1974
Subseries 18.8, Agreements between Partners, 1911-1916
Series 19, Personnel Records, circa 1889-2001, are arranged into eight groupings within eight boxes. The groupings are employee card files, photographs, Ayer alumni, biographies, speeches, recollections, oral histories, and miscellaneous. Typed manuscript of book A Copy Writer Speaks by George Cecil, NW Ayer, Incorporated copy head 1920s-1950s
Subseries 19.1, Employee card files, circa 1892-1915; 1929-1963, consists of index cards with the name, age, job title, date and wage increases, date of hire/fire, as well as remarks about the employee's service and/or reasons for seeking or leaving the job. Materials are arranged alphabetically by the last name of the employee within three boxes.
Subseries 19.2, Photographs, circa 1924-1984, undated, are housed in two boxes. The photographs grouped together by subjects i.e. personnel, company events, Ayer buildings, and miscellaneous. This grouping primarily consists of personnel photographs. Includes a glass plate negative dated 1924 of NW Ayer.
Subseries 19.3, Ayer Alumni, circa 1989-98, include employees who have left Ayer. There is a listing of Ayer "graduates" and their current job. Emeritus, Ayer's alumni newsletter 1989-1996, makes up the majority of materials in this grouping. The newsletter keeps the alumni up to date with the happenings of Ayer and what has become of former Ayer employees. Emeritus is a quarterly newsletter devoted to the activities, thoughts and feelings of Ayer alumni a body of people who consists of retirees and former employees.
Subseries 19.4, Biographical Information, circa 1889-1994, undated, prominent members of Ayer's operations had biographical sketches completed of them. This was true for the bio sketches of Robert Ervin, Louis T. Hagopian, and George A. Rink. There is a substantial file on Dorothy Dignam ("Mis Dig"), a leading woman in the advertising world from the 1930s to the 1950s. Also of interest is a video ("The Siano Man") compiled by Ayer employees to commemorate Jerry Siano's retirement from Ayer in 1994. The series is arranged alphabetically by last name.
Subseries 19.5, Speeches, circa 1919-1931; 1975, contains speeches made by Wilfred W. Fry and Neal W. O'Connor. Wilfred W. Fry had various speaking engagements connected with Ayer. Contained in this group is a sampling of his speeches from 1919 to 1931. Neal O'Connor's speech "Advertising: Who Says It's a Young People's Business" was given at the Central Region Convention for the American Association of Advertising Agencies in Chicago on November 6, 1975. The speeches are arranged alphabetically by the speaker's last name.
Subseries 19.6, Recollections, 1954-1984, undated, are arranged alphabetically by last name. These are recollections from Ayer employees about the company and its advertisements. Some recollections are specifically about certain types of advertisements, like farm equipment while others reflect on F. W. Ayer and the company.
Subseries 19.7, Oral History Interview Transcripts, 1983-1985; 1989-1991, include interviews with key NW Ayer personnel, conducted by Ayer alumnae Howard Davis, Brad Lynch and Don Sholl (Vice President creative) for the Oral History Program. The materials are arranged alphabetically by the last name of the interviewee.
Subseries 19.8, Oral History Interview Audio Tapes, 1985-1990, include interviews on audiotape the materials are arranged alphabetically by the last name of the interviewee.
Subseries 19.9, Internal Communications, 1993-1999, includes information sent to employees relating to retirements, management changes, awards won by the company, promotions, potential new accounts, free items, grand opening of Ayer Café, donation events, sponsorship programs, holiday schedules, discounts for employees from clients, Ayer joins MacManus Group.
Subseries 19.10, General Materials, 1940; 1970, includes agency directory entry including a list of the employees, 1970s, annual banquet program for the Curfew Club May 22, 1940 a group formed by the Philadelphia employee in 1938. It sponsored numerous sports, social and educational activities. Groups were formed in public speaking, music appreciation and a series of talks on Monday evenings title the modern woman. The front page was a series of talks for general interest. A list of officers, 1991, Twenty five year club membership, 1973 December 1, List of NW Ayer graduates, 1970, List of Officers, 1991 May 31, Obituary for Leo Lionni, 1999 October 17, List of photographers of advertisements, 2001
Series 20, Background and History Information, 1817-1999, undated includes a chronology, 1817-1990, quick reference timeline, 1848-1923, loose pages from a scrapbook containing examples of correspondence, envelopes, advertisements dating from 1875-1878; slogans coined by NW Ayer & Sons, Incorporated, 1899-1990, history of management, 1909-1923, articles and photographs about the building and art galleries, 1926-1976, publications about the Philadelphia building, 1929, pamphlet relating to memories of NW Ayer & Sons, Incorporated, 1930s-1950s, television history, 1940-1948, Article about the history of the company, 1950 January, pocket guide, 1982, AdWeek reports about standings for advertising agencies, information relating to Human Contact which is NW Ayer's Information relating to Human Contact, undated which is their philosophy on advertising.
Series 21, Materials Created by other Advertising Agencies, 1945-1978, undated, consists of print advertisements collected by Ayer from other major advertising companies. The companies include Doyle Dane Bernback, Incorporated, Leo Burnett Company, Grey Advertising Agency, D'Arcy Ad Agency, Scali, McCabe, Sloves, Incorporated and Erwin Wasey Company. The materials are arranged in alphabetical order by client and include products from Ralston Purina and Van Camp (Chicken of the Sea), Kellogg, American Export Lines and No Nonsense Fashions.
Series 22, 2010 Addendum of Print Advertisements, circa 1879s-1999, undated, includes material given to the Archives Center in 2010. It is organized into seventy one oversized boxes and contains proofsheets of print advertisements for select Ayer clients. These are arranged alphabetically by client name and include substantial quantities of materials from American Telephone &Telegraph (1945-1996), Bahamas Ministry of Tourism (1967-1987), Carrier (1971-1981), Citibank (1973-1991), DeBeers (1940s-1960s and1990s), Electric Companies Advertising Program [ECAP] (1942-1970s), General Motors (1989-1998), J.C. Penney (1983-1986), Newsweek (1966-1975), and Proctor and Gamble (1980s-1890s). There are also numerous other clients represented by smaller quantities of materials.
Subseries 22.2, Print Advertisements on Glass Plate Negatives, 1879-1881, undated, include Cannon towels, Cheny Brothers silks, Cornish & Company organs and pianos, Enterprise Manufacturing Company, 1879 sad iron, an ad from Harper's Weekly 1881 for ladies clothing, Ostermoor & Company mattresses, Pear's soap, Porter's cough balsam, Steinway pianos.
Series 23, Microfilm of Print Advertisements, circa 1908-1985, consists of three boxes of printed advertisements for the American Telephone and Telegraph Company. Some of the same advertisements might also be found in series two, three and four.
Arrangement:
The collection is arranged into twenty-three series.
Series 1: Scrapbooks of Client Print Advertisements, circa 1870-1920
Series 2: Proofsheets, circa 1870-1930
Series 3: Proofsheets, circa 1920-1975
Series 4: 2001 Addendum, circa 1976-2001
Series 5: Billboards, circa 1952-1956
Series 6: Audiovisual Materials
Series 7: Radio and Television Materials, 1933-1993, undated
Series 8: Chicago Office Print Advertisements, 1954-1989
Series 9: Los Angeles Office Materials, 1950s-1987
Subseries 9.1: Printed Advertisements, 1977-1987
Subseries 9.2: Personnel Files, 1950s-1970s
Series 10: Foreign Print Advertisements, 1977-1991, undated
Series 11: Cunningham & Walsh Incorporated Materials, 1915-1987, undated
Subseries 11.1: Printed Advertisements, 1915-1987
Subseries 11.2: Radio and Television Advertisements, 1963-1967
Subseries 11.3: Company Related Materials, 1962-1986, undated
Series 12: Hixson & Jorgensen Materials, 1953-1971, undated
Series 13: Newell-Emmet, 1942-1957
Series 14: House Print Advertisements, 1870-1991
Series 15: Scrapbooks, 1872-1959
Series 16: Publications, 1849-2006
Subseries 16.1: House Publications, 1876-1994
Subseries 16.2: Publications about NW Ayer, 1949-1995
Subseries 16.3: General Publications about Advertising, 1922-2006
Subseries 16.4: Publications about other Subjects, 1948-1964
Series 17, Business Records, circa 1885-1990s
Subseries 17.1: Contracts, 1885-1908, undated
Subseries 17.2: General Client Information, 1911-1999, undated
Subseries 22.2: Print Advertisements on Glass Plate Negatives, 1879-1881, undated
Series 23: Microfilm of Print Advertisements, circa 1908-1985
Biographical / Historical:
Founded in Philadelphia in 1869, NW Ayer & Son is one of the oldest and largest advertising agencies in America. For most of its history, it was the undisputed leader and innovator in the field of advertising. In 1876, NW Ayer & Son pioneered the "open contract", a revolutionary change in the method of billing for advertising which became the industry standard for the next hundred years. NW Ayer pioneered the use of fine art in advertising and established the industry's first art department. It was the first agency to use a full-time copywriter and the first to institute a copy department. The agency relocated to New York City in 1974. During its long history, the agency's clients included many "blue-chip" clients, including American Telephone & Telegraph, DeBeers Consolidated Diamond Mines, Ford Motor Company, Nabisco, R. J. Reynolds and United Airlines. However, in later years, the Ayer's inherent conservatism left the agency vulnerable to the creative revolution of the 1960s and 1970s, the advertising industry restructuring of the 1980s and the economic recession of the early 1990s. The agency was bought out by a Korean investor in 1993. In 1996, NW Ayer merged with another struggling top twenty United States advertising agency, Darcy, Masius, Benton & Bowles, under the umbrella of the McManus Group. Ayer continues to operate as a separate, full-service agency.
Through a series of buyouts and mergers, Ayer traces its lineage to the first advertising agency founded in the United States, a Philadelphia agency begun by Volney Palmer in 1841. Palmer began his career in advertising as a newspaper agent, acting as middleman between newspaper publishers and advertisers across the country. By 1849, Palmer had founded his own newspaper, V. B. Palmer's Register and Spirit of the Press, and had developed a complete system of advertising which included securing advertising space and placing ads in scores of commercial, political, religious, scientific and agricultural journals across the country. Palmer went one step further than the "space jobbers" of the day when he began offering "advertisements carefully drawn for those who have not the time to prepare an original copy." Always an enthusiastic promoter of advertising as an incentive to trade and American economic growth, Palmer promised advertisers that "every dollar paid for advertising in country newspapers will pay back twenty-fold" and encouraged skeptical consumers that "he who wishes to buy cheap should buy of those who advertise." When Palmer died in 1863, the agency was bought by his bookkeeper, John Joy, who joined with another Philadelphia advertising agency to form Joy, Coe & Sharpe. That agency was bought out again in 1868 and renamed Coe, Wetherill & Company. In 1877, Coe, Wetherill and Company was bought out by the newly formed NW Ayer & Son.
Francis Wayland Ayer was an ambitious young schoolteacher with an entrepreneurial streak. Having worked for a year soliciting advertisements on a commission basis for the publisher of the National Baptist weekly, Francis Ayer saw the potential to turn a profit as an advertising agent. In 1869, Ayer persuaded his father, Nathan Wheeler Ayer, to join him in business, and with an initial investment of only $250.00, NW Ayer & Son was born. Notwithstanding a smallpox epidemic in Philadelphia in 1871 and the general economic depression of the early 1870s, the agency flourished. The senior Ayer died in 1873, leaving his interest in the agency to his wife, but Francis W. Ayer bought her out, consolidating his interest in the company's management. In 1877, with Coe, Wetherill & Company (the successor to Palmer's 1841 agency) on the verge of bankruptcy and heavily indebted to Ayer for advertising it had placed in Ayer publications, Ayer assumed ownership of that agency. Thus did NW Ayer lay claim to being the oldest advertising agency in the country.
Both Nathan Wheeler and Francis Wayland Ayer began their careers as schoolteachers, and one of their legacies was a commitment to the cause of education: correspondence schools and institutions of higher learning were historically well-represented among Ayer clients. Just after World War I, the agency was heralded as "co-founder of more schools than any citizen of this country" for its conspicuous efforts to advertise private schools. Well into the 1960s, an "Education Department" at Ayer prepared advertisements for over three hundred private schools, camps and colleges, representing almost half the regional and national advertising done for such institutions. In fact, to its clients Ayer presented advertising itself as being akin to a system of education. In 1886, Ayer began promoting the virtues of the Ayer way advertising with the slogan, "Keeping Everlastingly at It Brings Success."
The agency's goals were simple: "to make advertising pay the advertiser, to spend the advertiser's money as though it were our own, to develop, magnify and dignify advertising as a business." Initially, Ayer's fortunes were tied to newspapers, and the agency began to make a name for itself as compiler and publisher of a widely used American Newspaper Annual. During the first years, Ayer's singular goal was "to get business, place it [in newspapers] and get money for it"; after several years as an independent space broker, however, Francis Ayer resolved "not to be an order taker any longer." This decision led NW Ayer and Son to a change in its mode of conducting business which would revolutionize the advertising industry: in 1876, Ayer pioneered the "open contract" with Diggee & Conard, Philadelphia raised growers and agricultural suppliers. Prior to the open contract, NW Ayer & Sons and most agencies operated as "space-jobbers," independent wholesalers of advertising space, in which the opportunities for graft and corrupt practices were virtually unlimited. In contrast, the open contract, wherein the advertiser paid a fixed commission based on the volume of advertising placed, aligned the advertising agent firmly on the side of the advertiser and gave advertisers access to the actual rates charged by newspapers and religious journals. The open contract with a fixed commission has been hailed by advertising pioneer Albert Lasker as one of the "three great landmarks in advertising history." (The other two were Lasker's own development of "reason-why" advertising copy and J. Walter Thompson's pioneering of sex appeal in an advertisement for Woodbury's soap.) Although the transition to the open contract did not happen overnight, by 1884, nearly three-quarters of Ayer's advertising billings were on an open contract basis. Since Ayer was, by the 1890s, the largest agency in America, the switch to direct payment by advertisers had a significant impact on the advertising industry, as other agencies were forced to respond to Ayer's higher standard. Just as important, the open contract helped to establish N W Ayer's long-standing reputation for "clean ethics and fair dealing" -- a reputation the agency has guarded jealously for over a century.
The open contract also helped to establish Ayer as a full service advertising agency and to regularize the production of advertising in-house. From that point forward, Ayer routinely offered advice and service beyond the mere placement of advertisements. Ayer set another milestone for the industry in 1888, when Jarvis Wood was hired as the industry's first full-time copywriter. Wood was joined by a second full time copywriter four years later, and the Copy Department was formally established in 1900. The industry's first Art Department grew out of the Copy Department when Ayer hired its first commercial artist to assist with copy preparation in 1898; twelve years later Ayer became the first agency to offer the services of a full time art director, whose sole responsibility was the design and illustration of ads.
Ayer's leadership in the use of fine art in advertising has roots in this period, but achieved its highest expression under the guidance of legendary art director Charles Coiner. Coiner joined Ayer in 1924, after graduating from the Chicago Academy of Fine Arts. Despite early resistance from some clients, Coiner was adamant that "the use of outstanding palette and original art forms bring a greater return in readership, in impact and prestige for the advertiser." To this end, Coiner marshaled the talents of notable painters, illustrators and photographers, including N.C. Wyeth and Rockwell Kent (Steinway), Georgia O'Keefe (Dole), Leo Lionni (DuPont), Edward Steichen (Steinway, Cannon Mills), Charles Sheeler (Ford), and Irving Penn (DeBeers). Coiner believed that there was a practical side to the use of fine art in advertising, and his success (and Ayer's) lay in the marriage of research and copywriting with fine art, an arrangement Coiner termed "art for business sake." Coiner's efforts won both awards and attention for a series completed in the 1950s for the Container Corporation of America. Titled "Great Ideas of Western Man" the campaign featured abstract and modern paintings and sculpture by leading U.S. and foreign artists, linked with Western philosophical writings in an early example of advertising designed primarily to bolster corporate image. In 1994, Charles Coiner was posthumously named to the American Advertising Federation's Hall of Fame, the first full time art director ever chosen for that honor.
Coiner and fellow art director Paul Darrow also created legendary advertising with the "A Diamond Is Forever" campaign for DeBeers; ads featured the work of Pablo Picasso, Salvador Dali and other modernist painters. The "A Diamond is Forever" tagline was written in 1949 by Frances Gerety, a woman copywriter at Ayer from 1943 to 1970. In 1999, Ad Age magazine cited "A Diamond is Forever" as the most memorable advertising slogan of the twentieth century.
Coiner also earned respect for his volunteer government service during World War II; he designed the armbands for civil defense volunteers and logos for the National Recovery Administration and Community Chest. As a founding member of the Advertising Council in 1945, Ayer has had a long-standing commitment to public service advertising. In the mid-1980s, Ayer became a leading force in the Reagan-era "War on Drugs". Lou Hagopian, Ayer's sixth CEO, brokered the establishment of the Partnership for a Drug-Free America, a media coalition which generated as much as a million dollars a day in donated advertising space and time to prevent the use and abuse of illegal drugs. Famous names appear among NW Ayer's clientele from the very earliest days of the agency. Retailer John Wanamaker, Jay Cooke and Company, and Montgomery Ward's mail-order business were among the first Ayer clients. The agency has represented at least twenty automobile manufacturers, including Cadillac, Chrysler, Ford, General Motors, Plymouth, and Rolls-Royce. Other major, long-term clients through the years have included American Telephone & Telegraph, Canada Dry, Cannon Mills, Hills Bros. Coffee Company, Kellogg's, R. J. Reynolds, Steinway and Sons, United Airlines, and the United States Army. By the time of Ayer's hundredth anniversary in 1969, some of these companies had been Ayer clients for decades if not generations, and the longevity of those relationships was for many years a source of Ayer's strength.
But the advertising industry began to change in the late 1960s and 1970s, due in part to a "creative revolution." Small advertising agencies won attention with provocative copywriting and art direction that more closely resembled art than advertising. Advances in market research allowed clients to more narrowly tailor their advertising messages to distinct groups of consumers, and this led to a rise in targeted marketing which could more readily be doled out to specialized small agencies than to larger, established firms like NW Ayer & Son. The civil rights and anti-war movements also contributed to increasing public skepticism with the values of corporate America, and by extension, with some national advertising campaigns. Older, more conservative firms like Ayer were hard pressed to meet these new challenges.
About 1970, in an effort to meet these challenges and to establish a foothold on the West Coast, Ayer bought out two smaller agencies--Hixson & Jorgenson (Los Angeles) and Frederick E. Baker (Seattle). The agency relocated from Philadelphia to New York City in 1974 in an attempt both to consolidate operations (Ayer had operated a New York office since the 1920s) and to be closer to the historic center of the advertising industry. Riding the wave of mergers that characterized the advertising industry in the late 1980s and 1990s, Ayer continued to grow through the acquisition of Cunningham & Walsh in 1986 and Rink Wells in 19xx.
During this transitional period, Ayer received widespread acclaim for its work for the United States Army, which included the widely recognized slogan "Be All You Can Be". Ayer first acquired the Army recruitment account in 1967 and with help from its direct marketing arm, the agency was widely credited with helping the Army reach its recruitment goals despite an unpopular war and plummeting enlistments after the elimination of the draft in 1973. Ayer held the account for two decades, from the Vietnam War through the Cold War, but lost the account in 1986 amid government charges that an Ayer employee assigned to the account accepted kickbacks from a New York film production house. Despite Ayer's position as the country's 18th largest agency (with billings of $880 million in 1985), the loss of the agency's second largest account hit hard.
NW Ayer made up for the loss of the $100 million dollar a year Army account and made headlines for being on the winning end of the largest account switch in advertising history to date, when fast food giant Burger King moved its $200 million dollar advertising account from arch-rival J. Walter Thompson in 1987. Burger King must have had drive-thru service in mind, however, and Ayer made headlines again when it lost the account just eighteen months later in another record-breaking account switch. Another devastating blow to the agency was the loss of its lead position on the American Telegraph and Telephone account. Ayer pioneered telecommunications advertising in 1908, when the agency was selected to craft advertising for the Bell System's universal telephone service. Despite valiant efforts to keep an account the agency had held for most of the twentieth century, and for which they had written such memorable corporate slogans as American Telephone &Telegraph "The Voice with a Smile" and "Reach Out and Touch Someone", the agency lost the account in 1996.
After a wave of mergers and acquisitions in the late 1980s, the economic recession of the early 1990s hit Madison Avenue hard, and Ayer was particularly vulnerable. Despite the agency's long history and roster of "blue-chip" clients, Ayer was not known for cutting-edge creative work. Moreover, though the agency had offices overseas, Ayer had never built a strong multinational presence, and many of the smaller international offices were sold during the financial turmoil of the 1980s. This left a real void in the new climate of global marketplace consolidation. By about 1990, earnings were declining (although Ayer was still among the top twenty United States agencies in billings), and the agency was suffering from client defections, high management turnover, expensive real estate commitments and deferred executive compensation deals, all fallout of the high-flying 1980s. This was the atmosphere in 1993, when W.Y. Choi, a Korean investor who had already assembled a media and marketing empire in his homeland, began looking for an American partner to form an international advertising network. Jerry Siano, the former creative director who had recently been named Ayer's seventh CEO, was in no position to refuse Choi's offer of $35 million to buy the now floundering agency. The infusion of cash was no magic bullet, however. Choi took a wait-and-see approach, allowing his partner Richard Humphreys to make key decisions about Ayer's future, including the purging of senior executives and the installation of two new CEOs in as many years.
The agency's downward trend continued with the loss of another longtime client, the DeBeers diamond cartel in 1995. Adweek reported that Ayer's billings fell from $892 million in 1990 to less than $850 million in 1995. Several top executives defected abruptly, and the agency failed to attract major new accounts. Ayer was facing the loss not merely of revenue and personnel, but the loss of much of the respect it once commanded. Ayer remained among the twenty largest U.S. agencies, but an aura of uncertainty hung over the agency like a cloud. A new CEO was appointed, and Mary Lou Quinlan became the agency's first woman CEO in 1995. A year later, Ayer and another struggling top twenty agency, D'arcy, Masius, Benton & Bowles, combined as part of the McManus Group of companies. In 1998, the McManus Group had worldwide billings of more than $6.5 billion.
Under the McManus Group, Ayer was able to expand its international operations and begin to rebuild a stronger global presence. Several important new clients were won in 1997 and 1998, including Avon, General Motors, Kitchenaid, several Procter & Gamble brands and, most notably, Continental Airlines worldwide accounts. Born in the nineteenth century, Ayer may be one of a very few advertising agencies to successfully weather the economic and cultural transitions of both the twentieth and twentieth first centuries. Ayer was eventually acquired by the Publicis Groupe based in Paris, France which closed down the N.W. Ayer offices in 2002.
Related Materials:
Materials in the Archives Center
Warshaw Collection of Business Americana (AC0060)
Hills Bros. Coffee Incorporated Records (AC0395)
Provenance:
The collection was donated by N W Ayer ABH International, April 15, 1975 and by Ayer & Partners, October 30, 1996.
Restrictions:
The collection is open for research use.
Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Use of original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center.
Access of diaries and appointment books required written permission.
Collection Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Collection Citation:
André Emmerich Gallery records and André Emmerich papers, circa 1929-2009. Archives of American Art, Smithsonian Institution.
Sponsor:
Funding for the processing of this collection was provided by the Leon Levy Foundation.
An interview of Miyoko Ito conducted 1978 July 20, by Dennis Barrie, for the Archives of American Art.
Ito discusses her family background; being in Japan at an early age, attending school and learning calligraphy; returning to California in 1928; excelling in drawing and painting; attending Berkeley High School; studying watercolor at Berkeley School of Water Color; studying under Erle Loran, Worth Ryder, John Haley; the influence of Hans Hofmann; being in internment camp (Camp Rann); attending Smith College, Northampton to study painting under instructor George Cohen; attending the Art Institue of Chicago and meeting Francis Chapin and Joan Mitchell; being influenced by Bonnard; moving into lithography at Oxbow; studying under Max Kahn; doing printmaking and etching; and participating in the Momentum Shows. Ito mentions Ynez Johnston, Leonard Edmondson, Lionel Venturi, Ellen Lanyon, Don Baum, Laszlo Moholy-Nagy, and Vera Berdich.
Biographical / Historical:
Miyoko Ito (1918-1983) was a Japanese American painter based in Chicago, Illinois.
General:
Originally recorded on 1 tape reel (5 in.).
Provenance:
This interview is part of the Archives of American Art Oral History Program, started in 1958 to document the history of the visual arts in the United States, primarily through interviews with artists, historians, dealers, critics and others.
Walker, Hudson D. (Hudson Dean), 1907-1976 Search this
Type:
Sound recordings
Interviews
Citation:
Quotes and excerpts must be cited as follows: Oral history interview with Joshua Binion Cahn, Richard A. Florsheim, and John Kearney, 1971 July 20. Archives of American Art, Smithsonian Institution.
An interview of Aaron Bohrod conducted 1984 Aug. 23, by Sue Ann Kendall, at the artist's home in Chicago, Ill., for the Archives of American Art.
Bohrod discusses his life and art, focusing on the nature of the trompe-l'oeil still lifes he has been painting since the early 1950s.
Biographical / Historical:
Aaron Bohrod (1907-1992) was a painter and teacher from Chicago, Ill. Studied with John Sloan in New York. Worked for Life magazine during WWII painting scenes at the front, and later was artist-in-residence at the University of Wisconsin, Madison.
Provenance:
This interview is part of the Archives of American Art Oral History Program, started in 1958 to document the history of the visual arts in the United States, primarily through interviews with artists, historians, dealers, critics and administrators.
Occupation:
Painters -- Illinois -- Chicago -- Interviews Search this
An interview with Suellen Rocca conducted 2015 November 5-6, by Lanny Silverman, for the Archives of American Art's Chicago Art and Artists: Oral History Project, at Elmhurst College in Elmhurst, Illinois.
Biographical / Historical:
Suellen Rocca (1943-2020) was an artist, curator, and educator in Romeoville, Illinois. Interviewee Lanny Silverman (1947- ) is a curator at the Chicago Cultural Center in Chicago, Illinois.
Provenance:
This interview is part of the Archives of American Art Oral History Program, started in 1958 to document the history of the visual arts in the United States, primarily through interviews with artists, historians, dealers, critics and administrators.
Occupation:
Art museum curators -- Illinois -- Chicago Search this
An interview of William Walker conducted 1991 June 12-14, by Victor Sorell, for the Archives of American Art.
Walker discusses his childhood in Birmingham, Alabama and Chicago, Illinois; painting murals in Memphis; the Chicago Mural Group, the Wall of Respect in Chicago, the Wall of Dignity in Detroit and other murals; subject matter and use of black historical figures such as Martin Luther King, Malcolm X, and Elijah Muhammad; use of narrative; public response to the murals; and artists he worked with including Eugene Edaw, Mark Rogovin, John Weber and Mitchell Caton.
Biographical / Historical:
William Walker (1927- ) is an Afroican American mural painter from Chicago, Illinois.
General:
Originally recorded 3 sound cassettes. Reformatted in 2010 as 6 digital wav files. Duration is 4 hr., 8 min.
Provenance:
This interview is part of the Archives of American Art Oral History Program, started in 1958 to document the history of the visual arts in the United States, primarily through interviews with artists, historians, dealers, critics and administrators.
The papers of painter, printmaker, educator and administrator Ed Colker are dated 1944-2020 and measure 3.4 linear feet. Colker's painting, printmaking, and Haybarn Press, as well as his career as an art teacher and university administrator, are documented through biographical materials, correspondence, interviews, writings, subject files, printed material, and photographs. There is a 0.2 linear ft. addition to the collection donated in 2020 that includes lists of works of art, exhibition information, letters to Colker, talks and lecutres by Colker, printed material and miscellany.
Scope and Contents:
The papers of painter, printmaker, educator and administrator Ed Colker are dated 1944-2020 and measure 3.4 linear feet. Colker's painting, printmaking, and Haybarn Press, as well as his career as an art teacher and university administrator, are documented through biographical materials, correspondence, interviews, writings, subject files, printed material, and photographs. There is a 0.2 linear ft. addition to the collection donated in 2020 that includes lists of works of art, exhibition information, letters to Colker, talks and lecutres by Colker, printed material and miscellany.
Biographical materials include official letters regarding Colker's performance in the Army, caricatures of him, diplomas, resume, awards, and certificates.
Correspondence, mainly professional in nature with a few scattered personal letters, concerns Colker's academic and artistic work, Haybarn Editions, exhibitions, projects, and various interests. Poet correspondents are J. Curtis Johnson, Kathleen Norris, Deborah Pease, and Jeanne Walker; translators include Melvin Konner and others.
Interviews with Ed Colker, conducted between 1982 and 2008 for various purposes, are preserved as 1 sound cassette and published transcripts. Also found are 1 sound cassette, 1 videocassette, and a published transcript of interviews Colker conducted with Will Barnet and Toshiko Takaezu in 1981 and 1994 respectively.
Among Colker's writings are the published versions of several articles and the manuscript of an unpublished one; two proposed books for students of design and typography; lectures delivered to students (3 videocassettes), miscellaneous writings, notes, and 1 videocassete of readings by artists from one of Colker's Haybarn Press poetry portfolios.
Subject files document many of Colker's professional interests, activities, projects, and relationships. Also of note are files about Haybarn Press.
The bulk of the printed material consists of exhibition catalogs, announcements, and school catalogs. Almost all is about or mentions Colker, or features reproductions of his work. Of note is the first and only issue of Re-Art: A Reflection of Current Ideas on the Arts (1954), published by Colker and Gene Feldman.
Photographs are of Colker and his family; Colker at events related to his artistic, academic, and publishing activities; artwork by Colker, and his work as reproduced in Haybarn Editions. Also found are an exterior view of the barn studio and one of printers working at Desjobert Press.
Arrangement:
The collection is arranged as 8 series:
Missing Title
Series 1: Biographical Materials, 1946-circa 2011 (Box 1; 1 folder)
Series 2: Correspondence,1954-2011 (Box 1; 0.3 linear feet)
Series 3: Interviews, 1981-2008 (Box 1; 0.2 linear feet)
Series 4: Writings, 1961-1990s (Box 1; 0.5 linear feet)
Series 5: Subject files, 1952-2013 (Boxes 2-3; 1.3 linear feet)
Series 6: Printed Material,1944-2011 (Box 3; 0.7 linear feet)
Series 7: Photographs, circa 1960s-2010 (Box 4; 0.2 linear feet)
Series 8: Unprocessed Addition, circa 1963-2020 (Box 5; 0.2 linear feet)
Biographical / Historical:
Ed Colker (b. 1927) is a painter, printmaker, educator, and administrator who has worked in Chicago, Philadelphia, and New York City. Colker founded the not-for-profit fine art publisher Haybarn Press. He is married to artist Elaine Galen and resides in Mt. Kisco, NY.
After high school, Colker was awarded a scholarship and began his art education at the Pennsylvania Museum School of Industrial Arts. He interrupted his studies to serve in the U.S. Army (1944-1946). He graduated in 1949, by which time the school had become the Philadelphia Museum School of Art; today it is the University of the Arts. He taught art in the Philadelphia area before moving to New York City in 1956. Later, Colker earned degrees from New York University (B.S. Ed, 1964; M.A., 1985).
Colker taught art and design courses at the University of Pennsylvania, University of Illinois at Chicago Circle, Cornell University, Pratt Institute, and Philadelphia College of Art. By the 1980s, he had become an administrator as well as a professor. Throughout his academic career, Colker published and lectured widely, served as a visiting artist, acted as a consultant, and participated in professional organizations. He occasionally organized exhibitions and served on exhibition juries.
Since 1960, under the imprints Editions du Grenier, Haybarn Editions, and Haybarn Press, Colker has published limited edition books, portfolios, broadsides, individual pages, and folders of poetry. Most are accompanied by Colker's etchings and lithographs inspired by the texts. Haybarn Press, under the Ambor Edition imprint, also produced four portfolios with text and drawings by Elaine Galen, 1996-2008. From its inception, the work of Haybarn Press has been featured in many exhibitions of book arts. Colker also participated in group shows throughout the United States and enjoyed solo exhibitions of his paintings and prints. Haybarn Press productions and Colker's prints and paintings are in the permanent collections of Brown University, Cornell University, Harvard University, Library of Congress, Museum of Modern Art, New York Public Library, University of Arizona Museum of Art, and others.
Now retired from university administration and teaching, Colker continues to operate Haybarn Press and occasionally serves as an exhibition juror and visiting artist.
Provenance:
Donated by Ed Colker in 1991, 2013 and 2020.
Restrictions:
Use of original material requires an appointment and is limited to the Archives' Washington, D.C. Research Center. Use of archival audiovisual recordings with no duplicate access copy requires advance notice.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
An interview of Richard Gray conducted 2007 Dec. 9, by James McElhinney, for the Archives of American Art, at Carlyle Hotel, in New York, N.Y .
Gray speaks of being born in Chicago, Ill. and attending high school in Hyde Park; required coursework in art and music; his father's childhood in Poland; attending the University of Illinois in Chicago before transferring to the main campus in Champaign-Urbana; studying architecture but then becoming more interested in art; the influence of an early mentor; joining the air force and being stationed in France in the early 1950s; traveling throughout France, Spain, and Germany; visiting Barcelona to see Antoni Gaudí's architecture; returning to the United States, meeting his wife on a blind date, and marrying her within a year; being moved by the musical and artistic environment of his in-laws' home; owning a manufacturing business for 10 years; restructuring his father's summer resort in Michigan following his death; hosting music festivals and Harry Boris as artist-in-residence at the resort; following Boris's suggestion to open an art gallery in Chicago; his first art purchases from Allan Stone and André Emmerich in New York; his first gallery space off of Michigan Avenue on East Ontario Street in the same building as B.C. Holland and Noah Goldowsky; his second gallery space on Michigan Avenue; showing Color Field artists including Kenneth Noland, Morris Louis, and Jules Olitski; dealers as collectors; seeing himself more as a collector than a dealer at this time in his life; his diverse collection of drawings spanning many time periods; his past practice of buying works of art in shares with other dealers; the competition between art dealers and auction houses; his belief in free-market opportunities; handling the sale of Willem de Kooning's Woman V; the gallery's representation of Jaume Plensa and David Klamen; the future direction of the gallery at both the Chicago and New York City locations; the changing market in international art; recently being designated a Living Landmark by the Landmarks Preservation Council of Illinois; and his strong presence and activity in Chicago's cultural community. Gray also recalls André Emmerich, Andrew Fabricant, Paul Gray, and others.
Biographical / Historical:
Richard Gray (1928-2018) was an art dealer from Chicago, Ill. Interviewer James McElhinney is a painter and educator from New York, N.Y.
Provenance:
This interview is part of the Archives of American Art Oral History Program, started in 1958 to document the history of the visual arts in the United States, primarily through interviews with artists, historians, dealers, critics and administrators.
Restrictions:
Transcript available on the Archives of American Art website.
[Roger Brown, Richard Hunt, John Hegarty] [videorecording] / Archives of American Art, produced by American Film House ; exec. producer, Dennis Barrie ; producers, Linda Abramsky and Ralph Graham ; director, cinematographer, Charles Cirgenski
Dennis Barrie, Midwest director of the Archives of American Art, narrates three separate documentaries about Chicago artists, including painter Roger Brown, sculptor Richard Hunt, and realist painter John Hegarty. Version combines three separate 15 min. video productions on one cassette.
Publication, Distribution, Etc. (Imprint):
Birmingham, Mich. : American Film House, 1983.
Provenance:
A film by the Archives of American Art, Smithsonian Institution.
Topic:
Artists -- Illinois -- Chicago -- Interviews Search this
The papers of Wisconsin painter, ceramicist, and educator Aaron Bohrod measure 17.8 linear feet and date from 1507 to 1994 with the bulk of the collection dating from circa 1930 to 1994. The collection documents his career through biographical material, correspondence, gallery files, personal business records, writings, printed material, seven scrapbooks, photographs, and artwork.
Scope and Contents:
The papers of Wisconsin painter, ceramicist, and educator Aaron Bohrod measure 17.8 linear feet and date from 1507 to 1994 with the bulk of the collection dating from circa 1930 to 1994. The collection documents his career through biographical material, correspondence, gallery files, personal business records, writings, printed material, seven scrapbooks, photographs, and artwork.
Biographical material includes film and audio recordings of interviews with Bohrod, War Art Unit employment records, awards, an exhibition guest book, architectural plans for Bohrod's studio, and other personal records. Personal and business correspondence is with David Breger, Adolf Dehn, the Hammer Galleries, the Milch Galleries, Thomas Hart Benton, Henri Cadiou, Noel Coward, and many others. Gallery files contain records of Bohrod's business dealings with over 20 galleries and personal business records consist of primarily financial and legal records, as well as project files for his pottery collaboration with F. Carlton Ball and Madison Public Schools. Writings by Bohrod include manuscripts, lectures, and drafts for the book A Decade of Still Life along with several writings by others about Bohrod. Printed materials relate to Bohrod, his artwork, and other art subjects. Photographic materials depict Bohrod, his studio, family and friends, travel, and works of art. Artworks include drawings, prints, and designs by Bohrod, and lithographs and etchings by others.
Arrangement:
The collection is arranged as nine series.
Series 1: Biographical Materials, circa 1930-1987 (0.4 linear feet; Box 1, OV 24, FC 25)
Series 2: Correspondence, 1849-1994 (6.2 linear feet; Boxes 1-7, 19)
Series 3: Gallery Files, 1957-1993 (1.2 linear feet; Boxes 7-8)
Series 4: Personal Business Records, 1939-1994 (1.4 linear feet; Boxes 8-10)
Series 5: Writings, circa 1948-circa 1979 (0.2 linear feet; Box 10, OV 24)
Series 6: Printed Materials, 1831-1991 (3.0 linear feet; Boxes 10-13, 19, OV 24)
Series 7: Scrapbooks, 1929-1992 (1.3 linear feet; Boxes 13, 18, BVs 20-23)
Series 8: Photographic Materials, circa 1930-1992 (3.8 linear feet; Boxes 13-16, 19, OV 24)
Series 9: Artwork, 1507-circa 1989 (0.3 linear feet; Boxes 17, 19)
Biographical / Historical:
Aaron Bohrod (1907-1992) was a painter, ceramicist, and educator in Madison, Wisconsin.
Bohrod was born in Chicago, Illinois to Fannie and George Bohrod, a Russian immigrant grocer and cigar maker. From 1926 to 1928, Bohrod studied at the School of the Chicago Art Institute under John Sloan, Boardman Robinson, and Kenneth Hayes Miller. He married Ruth Bush in 1929. His first New York solo exhibition took place in 1934, and during the next four years, he received two Guggenheim Fellowhsips, which financed his projects to depict Midwestern American towns in paintings. During World War II, Bohrod was an artist and correspondent for the U.S. Corps of Engineers in the Pacific and for Life magazine in Europe.
Bohrod followed John Stuart Curry as artist-in-residence at the University of Wisconsin in Madison from 1948 until his retirement in 1973. In 1950, he began work in pottery with F. Carlton Ball with whom he published A Pottery Sketch Book in 1959. In 1954, Bohrod began a meticulous style of still life painting and published A Decade of Still Life in 1966. These trompe l'oeil paintings also appeared in many magazines, including Life, Fortune, Holiday, and several covers of Time magazine.
Bohrod died in Madison, Wisconsin in 1992.
Related Materials:
Also found at the Archives of American Art is an interview of Aaron Bohrod conducted by Ralph E. Sandler from 1973 to 1974. The Aaron Bohrod papers are also at Syracuse University.
Provenance:
The Aaron Bohrod papers were donated in 1974 by Aaron Bohrod and in 1996 by Neil Bohrod, Aaron Bohrod's son.
Restrictions:
This collection is open for research. Access to original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center. Researchers interested in accessing audiovisual recordings in this collection must use access copies. Contact References Services for more information.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
An interview of Archibald Motley conducted 1978 Jan. 23-1979 Mar. 1, by Dennis Barrie, for the Archives of American Art.
Biographical / Historical:
Archibald John Motley (1891-1981) was a painter from Chicago, Ill.
General:
Originally recorded on 2 sound tape reels. Reformatted in 2010 as 3 digital wav files. Duration is 2 hrs., 17 min.
Provenance:
These interviews are part of the Archives' Oral History Program, started in 1958 to document the history of the visual arts in the United States, primarily through interviews with artists, historians, dealers, critics and others.
Restrictions:
Transcript available on the Archives of American Art website.
A sound recording of an interview with Chicago based artist, Lester Chaney (1907-1998), conducted on November 29, 1967 by Thomas G. Yanul. Also included is a partial transcript.
Biographical / Historical:
Thoams G. Yanul (1940-2014) was a photographer in Chicago, Illinois who had an interest in Chicago related art and architecture. Lester Chaney (1907-1998) was a Hungarian-American marine painter of Chicago, Illinois.
Provenance:
The collection was donated in 2011 by Thomas G. Yanul.
Restrictions:
Use of original papers requires an appointment and is limited to the Archives' Washington, D.C., Research Center. Use of audio visual recordings with no duplicate copy requires advance notice.
An interview of Lillian Desow-Fishbein conducted by Blossom Levin. Desow-Fishbein speaks of her childhood in Detroit; her early studies in fashion design; attending Cranbrook Academy of Art; Judaic themes in her early work; moving to Chicago; how Chicago has influenced her and her work;
teaching and her philosophies of education; galleries she has been affiliated with; her charitable and philanthropic activities; influences on her work; and her concerns about the survival of Judaism.
The papers of George Cohen measure 1.8 linear feet and date between 1943 and 1980. The papers document his career as a painter and educator through correspondence; lectures, course outlines and notes, four audio reel interviews on teaching art, and other teaching files; a resume, financial records, exhibition documents with galleries, and other professional activity; clippings, exhibition catalogs, magazine contributions, and other printed material; and photographs of artwork, Cohen in his studio, and Cohen teaching.
Scope and Contents:
The papers of George Cohen measure 1.8 linear feet and date between 1943 and 1980. Materials include a resume; correspondence with Anthony Caro and others; manuscripts for radio broadcast series, "This is Jazz, A People's Music"; price lists for works of art; financial material; subject files of exhibition material, gallery correspondence and his teaching materials for classes on film and art; exhibition catalogs and announcements; press releases; clippings; photographs and slides of Cohen and his art; three 16mm motion pictures including an interview with Cohen, "Richard Hunt--Welding Sculpture" and "Artist and Fabricator"; and taped interviews with David Aronson, Lawrence Kupferman, Joseph Hodgson and Bernard Chaet.
Arrangement:
The collection is arranged into five series.
Series 1: Correspondence, 1943-1980 (0.1 linear feet; Box 1)
Series 2: Teaching Files, 1948-1979 (0.3 linear feet; Box 1)
Series 3: Professional Activity, 1957-1976 (0.5 linear feet; Box 1, FC 4-6)
Series 4: Printed Material, 1945-1980 (0.6 linear feet; Boxes 1-2)
Series 5: Photographs, 1947-1977 (0.3 linear feet; Box 2, OV 3)
Biographical / Historical:
H. George Cohen (1913-1980) was a painter and educator in Massachusetts. Cohen was born in Worcester, Massachusetts in 1913. He attended the Worcester Art Museum School and the Institute of Design, Chicago, Illinois. Cohen taught art and film classes at Smith College between 1942 and 1980. Cohen participated in numerous exhibition in the New England area from the late 1940s through the 1970s.
Provenance:
The George Cohen papers were donated to the archives in 1982 by Lois Jean Cohen, widow of George Cohen.
Restrictions:
This collection is open for research. Access to original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center. Researchers interested in accessing audiovisual recordings in this collection must use access copies. Contact References Services for more information.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
George Cohen papers, 1943-1980. Archives of American Art, Smithsonian Institution.
Sponsor:
The processing of this collection received Federal support from the Smithsonian Collections Care and Preservation Fund, administered by the National Collections Program and the Smithsonian Collections Advisory Committee.
The papers of art critic and historian Alfred Victor Frankenstein measure 19.1 linear feet and date from 1875 to 1985. The bulk of the collection consists of Frankenstein's research and writing files on American painting, particularly artists working in the nineteenth-century. There are extensive files on artists John Haberle, William Michael Harnett, and William Sidney Mount. The collection also includes biographical material, correspondence, general writings and notes, professional activities files, personal business records, printed materials, photographs, and unidentified sound recordings.
Scope and Contents:
The papers of art critic and historian Alfred Victor Frankenstein measure 19.1 linear feet and date from 1875 to 1985. The bulk of the collection consists of Frankenstein's research and writing files on American painting, particularly artists working in the nineteenth-century. There are extensive files on artists John Haberle, William Michael Harnett, and William Sidney Mount. The collection also includes biographical material, correspondence, general writings and notes, professional activities files, personal business records, printed materials, photographs, and unidentified sound recordings.
Biographical materials include awards, museum passes from the 1970s, school records, and a scrapbook documenting Frankenstein's career at the San Francisco Chronicle. Also found is his father's medical school diploma.
Largely professional in nature, Frankenstein's correspondence is with galleries, museums and institutions, colleges and universities, as well as art historians and museum colleagues including Paul Jenkins, Stanton MacDonald-Wright, and Thomas E. Ripley.
General writings are on subjects such as music, art, California, and the Ronald P. Murdock art collection. It is likely that some writings may be drafts for articles that later appeared in the San Francisco Chronicle. Also found are three notebooks, a recorded interview, recorded lectures by Frankenstein and by others.
The bulk of the collection consists of Frankenstein's extensive research files on American sill-life painting in the nineteenth-century. Research topics focus primarily on artists John Haberle (including sketches by Haberle), William Michael Harnett, William Sidney Mount, and John Frederick Peto; however, some files are found for collectors, dealers, and subjects. Files are found both for the research and writing of Frankenstein's books, After the Hunt (1953) and The World of Copley: 1738-1815 (1970). Contents of the research files vary but many contain correspondence, photographs, notes and writings, provenance research, printed materials, and photocopied and original primary documents. Additional research files are also found in Series 5, Exhibition Files.
Files concerning exhibitions curated or organized by Frankenstein include Artist Self-Portraits (1974) at the National Gallery of Art, an exhibition at the California Palace of the Legion of Honor, and the World's Fair Exposition exhibition, Our Land, Our Sky Our Water: an Exhibition of American and Canadian Art (1974). Files contain loan agreements, gallery plans, photographs, writings, correspondence, and printed materials.
Frankenstein's professional activities files include material about his job as a music critic at the San Francisco Chronicle, and records documenting his participation in the American Arts Alliance and the San Francisco Arts Commission. Also found are scattered student writings, lecture notes, and some correspondence from his teaching position at the University of California, Berkeley.
An appraisal for a Joseph Decker work, the estate records of Sylvia Frankenstein, general receipts for purchases and shipping records, and vehicle ownership records comprise Frankenstein's personal business records.
Printed materials include clippings, exhibition announcements and catalogs, magazines, and blank postcards. Also found are eight commercial audio recordings, including a musical piece by Charles Ives on cassette, and six phonograph records that are likely of music. A cassette entitled "Heritage of American Art" may be from an exhibition of the same title held at the Metropolitan Museum of Art in New York City in 1975.
Personal photographs include snapshots of Frankenstein with his family and portraits of him, as well as a photocopy of a family photo album. The bulk of the photographs are of artwork.
There are six unidentified sound recordings.
Biographical / Historical:
Alfred Victor Frankenstein (1906-1981) was an art historian, writer, art and music critic, and educator active in San Francisco, California.
Frankenstein was born in 1906 in Chicago, Illinois. He studied at the University of Chicago but moved to San Francisco to take a job as a music critic for the San Francisco Chronicle . Later, the position expanded to include critiques of visual art and art exhibitions. He remained at the San Francisco Chronicle until 1979, concentrating only on art from 1965.
He was an expert on 19th century American still-life and his notable book, After The Hunt (1953), examined the American trompe-l'œil movement in late 19th century and early 20th-century through the work of painters William Harnett and John Frederick Peto. He also authored The World of Copley: 1738-1815 in 1970. Frankenstein curated several major exhibitions, including American Self-Portraits (1974) at the National Portrait Gallery and the 1974 World's Fair Exposition exhibition, Our Land, Our Sky Our Water: an Exhibition of American and Canadian Art..
An educator, Frankenstein was a professor of Art History at the University of California at Berkeley (1940-1974), Stanford University (1973-1981), and at Mills College (1945-1974), where he also taught American music.
Related Materials:
Also found among the holdings of the Archives of American Art are two oral histories with Alfred Frankenstein, one conducted by Mary McChesney on November 9th, 1965 and the other conducted by Paul Karlstrom from 1978 to 1979. Additionally, Frankenstein donated one sketchbook and twelve loose sketches that are cataloged as a separate collection: the William Harnett sketches, 1870.
Provenance:
Alfred Frankenstein donated some of his papers in 1972, and lent materials for microfilming in 1978. His estate, handled by his son John Frankenstein, donated the materials original loaned as well as additional records in 1981.
Restrictions:
Use of original papers requires an appointment. Use of archival audiovisual recordings with no duplicate access copy requires advance notice.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Occupation:
Art critics -- California -- San Francisco Search this
Art historians -- California -- San Francisco Search this
