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Mildred Constantine Papers

Creator:
Constantine, Mildred  Search this
Names:
Cleveland Museum of Art  Search this
Getty Conservation Institute  Search this
Museum of Modern Art (New York, N.Y.) -- Employees  Search this
Museum of New Mexico  Search this
Ohio State University  Search this
Philadelphia Museum of Art  Search this
Rhode Island School of Design  Search this
Abakanowicz, Magdalena  Search this
Albers, Anni  Search this
Barr, Alfred Hamilton, 1902-  Search this
Barragán, Luis, 1902-  Search this
Block, Lou, 1895-1969  Search this
Bourgeois, Louise, 1911-2010  Search this
Buic, Jagoda, 1930-  Search this
Burle Marx, Roberto, 1909-1994  Search this
Cohen, Elaine Lustig, 1927-  Search this
Coiner, Charles T., 1897-  Search this
Corzo, Miguel Angel  Search this
D'Harnoncourt, Anne, 1943-2008  Search this
Danto, Arthur Coleman, 1924-  Search this
Dehner, Dorothy, 1901-1994  Search this
Fitch, James Marston  Search this
Goeritz, Mathias, 1915-  Search this
Hart, Allen M., 1925-  Search this
Hicks, Sheila, 1934-  Search this
Koch, Richard H., d. 2009  Search this
Larsen, Jack Lenor, 1927-2020  Search this
Lionni, Leo, 1910-  Search this
Reeves, Ruth, 1892-1966  Search this
Reuter, Laurel  Search this
Roosevelt, Eleanor, 1884-1962  Search this
Shahn, Ben, 1898-1969 -- Photographs  Search this
Smith, David, 1906-1965  Search this
Ten Haeff, Ingeborg, 1915-  Search this
Vignelli, Massimo  Search this
Weisman, Donald M.  Search this
Wilder, Elizabeth, 1908-  Search this
Wilke, Ulfert, 1907-1987  Search this
Zeisler, Claire, 1903-1991  Search this
Extent:
5.3 Linear feet
Type:
Collection descriptions
Archival materials
Scrapbooks
Photographs
Illustrated letters
Transcripts
Video recordings
Interviews
Date:
1945-2008
Summary:
The papers of Mildred Constantine measure 5.3 linear feet and are dated 1945-2009. Subject files, writings, photographs, and a scrapbook provide an overview of her curatorial work in the Architecture and Design department of the Museum of Modern Art, and subsequent activities as an independent curator, and art consultant. Especially well documented is Whole Cloth, a book written with Laurel Reuter that presents an historical overview of how artists have used cloth in their work.
Scope and Content Note:
The papers of Mildred Constantine measure 5.3 linear feet and are dated 1945-2008. Subject files, writings, photographs, and a scrapbook provide an overview of her curatorial work in the Architecture and Design department of the Museum of Modern Art, and subsequent activities as an independent curator, and art consultant. Especially well documented is the book Whole Cloth that she wrote with Laurel Reuter.

Correspondence, though mostly business related, often touches on personal matters since many of the artists and art world figures with whom she corresponded were also friends. Correspondents include Miguel Angel Corzo, Arthur C. Danto, Dorothy Dehner, Allen Hart (who sent more than 40 illustrated letters), Elizabeth Wilder and Donald L. Weisman. She also corresponded with many art institutions and organizations, among them the Cleveland Museum of Art, Independent International Design Conference, El Museo del Barrio, Museum of New Mexico, Ohio State University, Philadelphia Museum of Art, and the Estate of David Smith.

Subject files reflect Constantine's activities and interests. A large portion of this series concerns Whole Cloth, a book written with Laurel Reuter that presents an historical look at how artists have used cloth in their work. Correspondence between the two authors, with artists, institutions, and others concerns researching and writing the volume. Also documented are the successes and failures of Constantine's decade long pursuit to publish the book. Other substantive files relate to the Cleveland Museum of Art, Getty Conservation Institute, Sheila Hicks, Jack Lenor Larsen, Rhode Island School of Design, and Soviet Film Posters. Files concerning the University of the Arts' 2003 Commencement include a videocassette.

Writings by Constantine are lecture material and notes. Also found are transcripts of interviews with Constantine and writings by others. Printed material includes newspaper and magazine articles about Constantine and her career. A scrapbook of printed material and photographs documents an exhibition of Latin American posters at the Library of Congress organized by Constantine.

Photographs of people include Mildred Constantine with family, friends, artists and others at public and private events around the world. Notable photographs include: Magdalena Abakanowicz, Anni Albers, Alfred Barr, Luis Barragan, Lou Block, Louise Bourgeois, Jagoda Buic, Elaine Lustig Cohen, Charles Coiner, James Marston Fitch, Mathias Goeritz, Ingeborg Ten Haeff, Ann d'Harnoncourt, Sheila Hicks, Richard Koch, Nancy Koenigsberg, Jack Lenor Larsen, Leo Lionni, Roberto Burle Marx, Ruth Reeves, Laurel Reuter, Eleanor Roosevelt, Ben Shahn, Massimo Vignelli, Ulfert Wilke, and Claire Zeisler. Also, there are photographs of artwork by a wide range of artists.
Arrangement:
The Mildred Constantine papers are organized into 8 series.

Missing Title

Series 1: Biographical Material, 1947-1997 (Boxes 1, 6; 0.2 linear feet)

Series 2: Correspondence, 1964-2008 (Boxes 1, 6; 1.0 linear feet)

Series 3: Subject Files, 1964-2008 (Boxes 2-5; 3.3 linear feet)

Series 4: Writings, 1991-2008 (Box 5; 0.2 linear feet)

Series 5: Printed Material, 1961-2006 (Box 5; 0.2 linear feet)

Series 6: Photographs, 1993 (Box 5; 0.3 linear feet)

Series 7: Artwork, 1945 (Box 5; 1 folder)

Series 8: Scrapbook, circa 1940s (Box 6; 0.1 linear feet)
Biographical Note:
Curator and writer Mildred Constantine (1913-2008) was associated with the Museum of Modern Art's Department of Architecture and Design from 1943 to 1971. She then became an art consultant and independent curator, and wrote on fiber and textiles, decorative arts, photography, caricature and cartoons.

Mildred Constantine (known as "Connie") began her career at College Art Association. Hired as a stenographer in 1930, she soon was promoted to editorial assistant for Parnassus, the forerunner of Art Journal.

Constantine left the College Art Association in 1937 to study at New York University and earned BA and MA degrees. She then continued her education at the National Autonomous University of Mexico. In 1940, Constantine worked in the Office of Inter-American Affairs at the Library of Congress; it was there that she met René d'Harnoncourt.

Influenced by her 1936 travels in Mexico, Constantine's first curatorial effort was an exhibition of Latin American posters. Drawn from the collection of the Museum of Modern Art, the exhibition was held at the Library of Congress.

At the urging of René d'Harnoncourt, The Museum of Modern Art's Architecture and Design Department hired Constantine in 1943. The majority of her 28 year tenure at the museum was spent working with the department's founder, architect Philip Johnson. As a curator during the 1950s and 1960s, Constantine's innovative exhibitions brought lesser known portions of the museum's collection to public attention. Among her exhibtions were: "Words and Images," that focused on graphic design and posters; "Polio Posters," the first Museum of Modern Art show dedicated to social issues; "Olivetti: Design in Industry;" "Signs in the Street;" and "Lettering by Hand." She also published books on Art Nouveau, contemporary package design, and other subjects.

In 1971, Constantine left the Museum of Modern Art to become an independent curator and art consultant. Exhibitions included "Frontiers in Fiber: The Americans," and "Small Works in Fiber" with Jack Lenor Larsen. Tina Modotti: A Fragile Life, Constantine's book on the photographer, actress, model, and political activist, appeared in 1974. That same year, she and Alan Fern produced Revolutionary Soviet Film Posters that focused on works from the 1920s. Her last published work, Whole Cloth, was written with Laurel Reuter and published in 1997. Constantine continued to research and write, and at the time of her death was working on a large, international survey of the study of thread.

Mildred Constantine and Ralph W. Bettelheim (1909-1993) were married for 50 years. They had two daughters, Judith and Vicki.

Mildred Constantine died from heart failure on December 10, 2008, at home in Nyack, New York.
Related Material:
Oral history interviews with Mildred Constantine were conducted for the Archives of American Art by Harlan Phillips, 1965 October 15, and by Paul Cummings, 1976 May 3-1976 August 26.
Provenance:
The papers were donated to the Archives in 2009 by Mildred Constantine's daughters, Judith Bettelheim and Vicki McDaniel.
Restrictions:
Use of origininal material requires an appointment. Use of archival audiovisual recordings with no duplicate access copy requires advance notice.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Occupation:
Curators -- New York (State) -- New York  Search this
Art consultants -- New York -- New York  Search this
Authors -- New York (State) -- New York  Search this
Art historians -- New York (State) -- New York  Search this
Topic:
Textile fabrics in art  Search this
Film posters, Russian  Search this
Women museum curators  Search this
Women authors  Search this
Women art historians  Search this
Genre/Form:
Scrapbooks
Photographs
Illustrated letters
Transcripts
Video recordings
Interviews
Citation:
Mildred Constantine papers, 1945-2008. Archives of American Art, Smithsonian Institution.
Identifier:
AAA.consmild
See more items in:
Mildred Constantine Papers
Archival Repository:
Archives of American Art
EDAN-URL:
ead_collection:sova-aaa-consmild
Online Media:

Oral history interview with June Schwarcz, 2001 January 21

Interviewee:
Schwarcz, June Therese, 1918-2015  Search this
Schwarcz, June Therese, 1918-2015  Search this
Interviewer:
Fisch, Arline M., 1931-  Search this
Subject:
Noguchi, Isamu  Search this
Brancusi, Constantin  Search this
Louis, Morris  Search this
Rothko, Mark  Search this
Letchzin, Stanley  Search this
Bellas Artes (Santa Fe, N.M.)  Search this
De Vera Gallery  Search this
Japonesque Gallery  Search this
Mobilia Gallery  Search this
Pratt Institute  Search this
Susan Cummins Gallery  Search this
Sybaris Gallery  Search this
Nanette L. Laitman Documentation Project for Craft and Decorative Arts in America  Search this
Type:
Sound recordings
Interviews
Topic:
Enamels and enameling -- Technique  Search this
Enamels and enameling -- Study and teaching  Search this
Metal-workers -- California -- San Francisco -- Interviews  Search this
Women artists  Search this
Decorative arts  Search this
Theme:
Craft  Search this
Women  Search this
Record number:
(DSI-AAA_CollID)12744
(DSI-AAA_SIRISBib)227013
AAA_collcode_schwar01
Theme:
Craft
Women
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_oh_227013
Online Media:

Oral history interview with Joel Philip Myers, 2007 May 1

Interviewee:
Myers, Joel Philip, 1934-  Search this
Myers, Joel Philip, 1934-  Search this
Interviewer:
Klein, Daniel, 1938-2009  Search this
Subject:
Blenko, William H.  Search this
Dreisbach, Fritz  Search this
Huchthausen, David R. (David Richard)  Search this
Lewis, John  Search this
Lipofsky, Marvin  Search this
Littleton, Harvey K.  Search this
Marquis, Richard  Search this
Ness, Bob  Search this
Popelka, John  Search this
Randall, Theodore  Search this
Smith, Paul J.  Search this
Vallien, Bertil  Search this
Alfred University  Search this
Blenko Glass Company  Search this
Donald Deskey Associates  Search this
Mint Museum of Art  Search this
Nanette L. Laitman Documentation Project for Craft and Decorative Arts in America  Search this
Parsons School of Design  Search this
Pilchuck Glass Center (Stanwood, Wash.)  Search this
Toledo Art Museum  Search this
University of California, Berkeley  Search this
University of Illinois.  Search this
World Crafts Council  Search this
Type:
Interviews
Sound recordings
Place:
Japan -- Description and Travel
Topic:
Craft Horizons  Search this
Art -- Study and teaching -- Philosophy  Search this
Ceramics -- Design  Search this
Ceramics -- Study and teaching -- Denmark  Search this
Decorative arts  Search this
Glass blowing and working -- Study and teaching  Search this
World War, 1914-1918  Search this
Theme:
Craft  Search this
Record number:
(DSI-AAA_CollID)13605
(DSI-AAA_SIRISBib)270854
AAA_collcode_myers07
Theme:
Craft
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_oh_270854
Online Media:

Oral history interview with June Schwarcz

Interviewee:
Schwarcz, June, 1918-2015  Search this
Interviewer:
Fisch, Arline M.  Search this
Creator:
Nanette L. Laitman Documentation Project for Craft and Decorative Arts in America  Search this
Names:
Bellas Artes (Santa Fe, N.M.)  Search this
De Vera Gallery  Search this
Japonesque Gallery  Search this
Mobilia Gallery  Search this
Nanette L. Laitman Documentation Project for Craft and Decorative Arts in America  Search this
Pratt Institute  Search this
Susan Cummins Gallery  Search this
Sybaris Gallery  Search this
Brancusi, Constantin, 1876-1957  Search this
Letchzin, Stanley  Search this
Louis, Morris, 1912-1962  Search this
Noguchi, Isamu, 1904-1988  Search this
Rothko, Mark, 1903-1970  Search this
Extent:
75 Pages (Transcript)
Type:
Collection descriptions
Archival materials
Pages
Sound recordings
Interviews
Date:
2001 January 21
Scope and Contents:
An interview of June Schwarcz conducted 2001 January 21, by Arline M. Fisch, for the Archives of American Art's Nanette L. Laitman Documentation Project for Craft and Decorative Arts in America, in Schwarcz's home and studio, Sausalito, California.
Schwarcz speaks of her family background; early interest in color and form; studies at Pratt Institute; working in as a package designer and free-lance designer for department stores such as Macy's in New York and Hochschild-Kohn in Baltimore; living in Chicago, Brazil, and Denver; learning about enamels from a group of "housewives" in Denver; reading Kenneth Bates's book [Enameling: Principles and Practice] "as if it were the Bible"; visiting America House and meeting Dominick Maillard; settling in Sausalito, California, in 1954; the comparison of natural erosion in streams and rocks to etched surfaces; sources of inspiration including fog, folk art, African art, ancient Chinese ceramics, the Japanese aesthetic, ethnic clothing and fabrics, pleats and folds, and works by Isamu Noguchi, Constantin Brancusi, Morris Louis, and Mark Rothko; the practice of working on several pieces at one time; the influence of two books, Santayana's "The Sense of Beauty" and Junichiro Tanizaki's "In Praise of Shadows;" her desire to "making things that are beautiful"; her husband's support and assistance with tools, materials, and techniques; the significance of various tools and equipment; developing forms through paper patterns; the body as vessel; color as "personality"; technical pitfalls of the enameling process; technical problems of electroplating; the 1974 World Craft Conference in which Stanley Letchzin presented his findings on electroforming; meeting Letchzin and comparing processes; the difficulties in selling work; the lack of an audience; teaching workshops at Arrowmont and Vail; aversion to teaching and commissions; relationships with Susan Cummins Gallery, Bellas Artes Gallery, Japonesque Gallery, De Vera Gallery, Sybaris Gallery, and Mobilia Gallery; travel to Europe and Japan; honors and awards; and interest in transparent enamels. Schwarcz also describes her use of basse taille, plique-à-jour, electroplating, electroforming, brush plating, raku, scotchbrite, and Mi-Tique (patina solutions). She also recalls development of each piece in her retrospective catalog, "June Schwarcz : forty years, forty pieces" (San Francisco Craft & Folk Art Museum, 1998) and concludes the interview by discussing five current pieces in progress.
Biographical / Historical:
June Schwarcz (1918-2015) was an enamaler from Sausalito, California. Arline M. Fisch (1931-) is a metalsmith from San Diego, California.
General:
Originally recorded as 4 sound cassettes. Reformatted in 2010 as 7 digital wav files. Duration is 3 hr., 36 min.
Provenance:
This interview is part of the Archives of American Art Oral History Program, started in 1958 to document the history of the visual arts in the United States, primarily through interviews with artists, historians, dealers, critics and administrators.
Occupation:
Enamelers -- California  Search this
Topic:
Enamels and enameling -- Technique  Search this
Enamels and enameling -- Study and teaching  Search this
Metal-workers -- California -- San Francisco -- Interviews  Search this
Women artists  Search this
Decorative arts  Search this
Genre/Form:
Sound recordings
Interviews
Identifier:
AAA.schwar01
Archival Repository:
Archives of American Art
EDAN-URL:
ead_collection:sova-aaa-schwar01
Online Media:

Oral history interview with Joel Philip Myers

Topic:
Craft Horizons
Interviewee:
Myers, Joel Philip, 1934-  Search this
Interviewer:
Klein, Daniel, 1938-2009  Search this
Creator:
Nanette L. Laitman Documentation Project for Craft and Decorative Arts in America  Search this
Names:
Alfred University -- Students  Search this
Blenko Glass Company  Search this
Donald Deskey Associates  Search this
Mint Museum of Art  Search this
Nanette L. Laitman Documentation Project for Craft and Decorative Arts in America  Search this
Parsons School of Design -- Students  Search this
Pilchuck Glass Center (Stanwood, Wash.) -- Faculty  Search this
Toledo Art Museum  Search this
University of California, Berkeley -- Students  Search this
University of Illinois. -- Faculty  Search this
World Crafts Council  Search this
Blenko, William H., 1921-2016  Search this
Dreisbach, Fritz  Search this
Huchthausen, David R. (David Richard), 1951-  Search this
Lewis, John, 1942-  Search this
Lipofsky, Marvin, 1938-2016  Search this
Littleton, Harvey K.  Search this
Marquis, Richard, 1945-  Search this
Ness, Bob  Search this
Popelka, John  Search this
Randall, Theodore, 1914-1985  Search this
Smith, Paul J., 1931-  Search this
Vallien, Bertil, 1938-  Search this
Extent:
6 Items (Sound recording: 6 sound files (4 hr., 15 min.), digital, wav)
63 Pages (Transcript)
Type:
Collection descriptions
Archival materials
Pages
Interviews
Sound recordings
Place:
Japan -- Description and Travel
Date:
2007 May 1
Scope and Contents:
An interview of Joel Philip Myers conducted 2007 May 1, by Daniel Klein, for the Archives of American Art's Nanette L. Laitman Documentation Project for Craft and Decorative Arts in America, in the artist's home, in Marietta, Pennsylvania.
Myers speaks of his childhood in Patterson, New Jersey; making charcoal drawings as a child and taking private courses in oil painting; choosing to pursue a career in advertising design; attending Parsons School of Design in New York City; working as a package designer for Donald Deskey Associates; being influenced by Scandinavian design he saw in New York City to study abroad in Denmark; studying ceramic design at Kunsthaandvaerkerskolen in Copenhagen; meeting and marrying his wife, Birthe, while in Copenhagen; returning to the United States and going back to work for Donald Deskey; attending Alfred University and receiving his B.F.A. and M.F.A. in ceramics; accepting the position director of design for Blenko Glass Company in Milton, West Virginia with no previous experience in glass; teaching himself how to blow glass in the factory alongside the workers; the intense heat and extreme noise of a glass factory; learning of Harvey Littleton's glass workshop in 1962 in Toledo, Ohio, but being unable to attend; having limited exposure to the glass movement and developing his glass art without knowledge of the work of Littleton and his students; designing 50 to 60 different vases, bowls, decanters, and decorative objects a year from 1963 - 1970 at Blenko Glass Company; creating sculptural glass forms in his penetration pieces for his masters thesis; learning of what was happening in the studio glass world by attending the World Craft Council in 1964 in New York City; Paul Smith discovering his work and thereby gaining some publicity in Craft Horizons; being invited by Littleton to give a workshop at the University of California, Berkeley in 1968; the initial shock of seeing glass sculpture made with no real technique; his early attraction to cold-work in order to work intimately with the surface of the glass; acquisition of his work by the Toledo Art Museum and the Mint Museum of Art in Charlotte, North Carolina; establishing a glass program at Illinois University in Bloomington-Normal; his attempts to recruit international students; taking a semester sabbatical in Baden, Austria; being heavily influenced by the natural world; the series Garden, Perfume Bottle, Contiguous Fragment, Dr. Zharkov, The Dialogues, and others; teaching at Pilchuck School of Glass; studying the First World War and consequently creating Musée des Beaux Arts [1996]; travels to Japan; his teaching philosophies; the prevalence of independent glass studios in the world today; and plans for the future. Myers recalls Ted Randall, William H. Blenko, Sr., William H. Blenko, Jr., Marvin Lipofsky, Fritz Dreisbach, Richard Marquis, John Lewis, Bob Ness, Bertil Vallien, David Huchthausen, John Popelka, and others.
Biographical / Historical:
Joel Philip Myers (1934- ) is a glass artist from Milton, West Virginia. Daniel Klein (1938- ) is an art consultant from London, England.
General:
Originally recorded on 3 sound discs. Reformatted in 2010 as 6 digital wav files. Duration is 4 hr., 15 min.
Provenance:
This interview is part of the Archives of American Art Oral History Program, started in 1958 to document the history of the visual arts in the United States, primarily through interviews with artists, historians, dealers, critics and administrators.
Occupation:
Glass artists -- Pennsylvania  Search this
Topic:
Art -- Study and teaching -- Philosophy  Search this
Ceramics -- Design  Search this
Ceramics -- Study and teaching -- Denmark  Search this
Decorative arts  Search this
Glass blowing and working -- Study and teaching  Search this
World War, 1914-1918  Search this
Genre/Form:
Interviews
Sound recordings
Identifier:
AAA.myers07
Archival Repository:
Archives of American Art
EDAN-URL:
ead_collection:sova-aaa-myers07
Online Media:

Oviprem Oral Contraceptives

Maker:
Syntex  Search this
Physical Description:
etinilestradiol, .035 mg (drug active ingredients)
noretisterona, 0.400 mg (drug active ingredients)
foil (blister pack material)
plastic (blister pack material)
cardboard (box material)
Measurements:
overall: 8.5 cm x 7.5 cm x 1.8 cm; 3 11/32 in x 2 15/16 in x 23/32 in
overall: 3 1/4 in x 3 in x 1/2 in; 8.255 cm x 7.62 cm x 1.27 cm
Object Name:
contraceptive, oral
Place made:
Mexico
Subject:
Birth Control/Contraception  Search this
Women's Health  Search this
Credit Line:
Dr. Linda S. Potter
ID Number:
1997.0360.08
Catalog number:
1997.0360.08
Accession number:
1997.0360
See more items in:
Medicine and Science: Medicine
Birth Control
Health & Medicine
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746a5-03b5-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_688323
Online Media:

Norimin Oral Contraceptive

Maker:
Syntex Pharmaceuticals Ltd.  Search this
Physical Description:
paper (container material)
plastic (container material)
norethisterone B.P., 1 mg. (drug active ingredients)
ethinyloestradiol B.P., 0.035 mg. (drug active ingredients)
Measurements:
overall: 14.8 cm x 5.5 cm x 1.5 cm; 5 13/16 in x 2 3/16 in x 9/16 in
overall: 5/8 in x 2 3/8 in x 5 7/8 in; 1.5875 cm x 6.0325 cm x 14.9225 cm
Object Name:
contraceptive, oral
Place made:
United Kingdom: England, Maidenhead
Date made:
ca 1980
Subject:
Birth Control/Contraception  Search this
Women's Health  Search this
Credit Line:
Syntex Corporation, Syntex Corporate Archives
ID Number:
1990.3201.02
Catalog number:
1990.3201.02
Nonaccession number:
1990.3201
See more items in:
Medicine and Science: Medicine
Birth Control
Health & Medicine
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746a1-30a0-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_333807

Genora 1/35 Oral Contraceptive

Maker:
Syntex  Search this
Rugby Laboratories, Inc.  Search this
Physical Description:
foil (blister pack material)
cardboard (box material)
paper (folder, sheets material)
plastic (compact dispenser material)
plastic (blister pack material)
norethindrone, 1 mg (drug active ingredients)
ethinyl estradiol, 0.035 mg (drug active ingredients)
Measurements:
overall: 2.2 cm x 17.3 cm x 24.8 cm; 7/8 in x 6 13/16 in x 9 3/4 in
overall: 1 in x 7 in x 9 7/8 in; 2.54 cm x 17.78 cm x 25.0825 cm
Object Name:
oral contraceptive
contraceptive, oral
Other Terms:
box; Contraceptive; Oral Contraceptive
Place made:
United States: New York, Rockville Centre
Date made:
ca 1987
Subject:
Birth Control/Contraception  Search this
Women's Health  Search this
Credit Line:
Gift of Gladys Abell Johnson
ID Number:
1988.0655.11
Catalog number:
1988.0655.11
Accession number:
1988.0655
See more items in:
Medicine and Science: Medicine
Birth Control
Health & Medicine
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746a9-13c0-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1062906

Nordette Oral Contraceptive

Maker:
Wyeth Laboratories  Search this
Physical Description:
levonorgestrel, 0.15 mg (drug active ingredients)
plastic (sleeve material)
plastic (package material)
paper (booklet material)
ethinyl estradiol, 0.03 mg (drug active ingredients)
Measurements:
overall: .5 cm x 12 cm x 19.8 cm; 3/16 in x 4 3/4 in x 7 13/16 in
overall: 5 1/2 in x 2 1/4 in x 1/4 in; 13.97 cm x 5.715 cm x .635 cm
Object Name:
contraceptive, oral
Other Terms:
contraceptive, oral; Pharmaceutical; Contraceptive; Oral Contraceptive
Place made:
United States: Pennsylvania, Philadelphia
Booklet printed:
1982-07
Date made:
ca 1984
Product expiration date:
1984-10
Subject:
Birth Control/Contraception  Search this
Women's Health  Search this
Credit Line:
Gift of Gladys Abell Johnson
ID Number:
1988.0655.13
Catalog number:
1988.0655.13
Accession number:
1988.0655
See more items in:
Medicine and Science: Medicine
Birth Control
Health & Medicine
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746a8-ffa0-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1062966

Brevinor Oral Contraceptive

Maker:
Syntex Pharmaceuticals Ltd.  Search this
Physical Description:
paper (container material)
plastic (container material)
norethisterone B.P., 0.5 mg. (drug active ingredients)
ethinyloestradiol B.P., 0.035 mg. (drug active ingredients)
Measurements:
overall: 15 cm x 6.3 cm x 5 cm; 5 7/8 in x 2 1/2 in x 1 15/16 in
overall: 3/8 in x 6 in x 2 5/8 in; .9525 cm x 15.24 cm x 6.6675 cm
Object Name:
contraceptive, oral
Place made:
United Kingdom: England, Maidenhead
Date made:
ca 1980
Subject:
Birth Control/Contraception  Search this
Women's Health  Search this
Credit Line:
Syntex Corporation, Syntex Corporate Archives
ID Number:
1990.3201.03
Catalog number:
1990.3201.03
Nonaccession number:
1990.3201
See more items in:
Medicine and Science: Medicine
Birth Control
Health & Medicine
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746a1-318d-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_333808

Abril Lamarque papers

Creator:
Lamarque, Abril, 1904-1999  Search this
Names:
Abril Lamarque Creations  Search this
Art Directors Club (New York, N.Y.)  Search this
Bacardí Corporation (Puerto Rico)  Search this
Dell Publishing Company  Search this
International Brotherhood of Magicians  Search this
Iowa State University  Search this
National Press Club (U.S.)  Search this
New York Daily News (Firm)  Search this
New York Times  Search this
Oklahoma State University  Search this
Society of American Magicians  Search this
Society of Illustrators (New York, N.Y.)  Search this
United States. Department of State  Search this
University Club (New York, N.Y.)  Search this
García Cabral, Ernesto, 1890-1968  Search this
Hoffmaster, Paul  Search this
Kozlowski, Karol, 1885-1969  Search this
Lamarque, Juan Abril  Search this
Lamarque, Milagros Abril  Search this
Massaguer, Conrado Walter, 1889-1965  Search this
Portell-Vilá, Herminio, 1901-1992  Search this
Riverón, Enrique  Search this
Extent:
6.8 Linear feet
Type:
Collection descriptions
Archival materials
Scrapbooks
Caricatures
Sketches
Illustrations
Illustrated letters
Drawings
Photographs
Date:
1883-2001
bulk 1904-1999
Summary:
The papers of Cuban born cartoonist, caricaturist, graphic designer, illustrator, and art director Abril Lamarque papers date from 1883-2001, with the bulk of the material ranging from 1904-1999, and measure 6.8 linear feet. His papers contain biographical material; correspondence; writings; files on the many seminars and workshop he taught; scattered financial records; files concerning his business Abril Lamarque Creations; subject files; clippings; printed illustrations of his comics, designs, illustrations, and other work; seven scrapbooks; two sketchbooks, sketches and drawings by him, and artwork by others, including his sister, his brother, Paul Hoffmaster, Enrique Riverón, and H. Portell Vilá; and photographs and negatives depicting Lamarque, Lamarque at work, Lamarque's magic shows, examples of advertising, and friends and colleagues.
Scope and Content Note:
The papers of Cuban born cartoonist, caricaturist, graphic designer, illustrator, and art director Abril Lamarque papers date from 1883-2001, with the bulk of the material ranging from 1904-1999, and measure 6.8 linear feet. His papers contain biographical material; correspondence; writings; files on the many seminars and workshops he taught; scattered financial records; files concerning his business Abril Lamarque Creations; subject files; clippings; printed illustrations of his comics, designs, illustrations, and other work; seven scrapbooks; two sketchbooks, sketches and drawings by him, and others, including his sister, his brother, Paul Hoffmaster, Enrique Riverón, and H. Portell Vilá; and photographs and negatives depicting Lamarque, Lamarque at work, Lamarque's magic shows, examples of advertising, and friends and colleagues.

Biographical materials include of materials related to Abril Lamarque's many professional and personal associations, including the Art Directors Club, the International Brotherhood of Magicians, the National Press Club, the New York University Club, the Society of American Magicians, and the Society of Illustrators. Material types include membership cards, documents, event posters, and yearbooks. Also included are some personal documents, information on Abril Lamarque and his family, Lamarque's collection of humorous business cards, and eulogies written about Lamarque.

Correspondence is generally scattered, but includes letters to and from illustrators and artists including Ernesto Garcia Cabral, Paul Hoffmaster, Conrado Massaguer, and Lamarque's brother, Juan Abril Lamarque. Some letters are illustrated. Also included is business correspondence, subjects and correspondents including the Dell Publishing Company, the New York Times, and correspondence related to workshops and lectures, including his work at Iowa State University and Oklahoma State University.

Writings chiefly document Lamarque's career in graphic and publication design, and consist of articles, an unpublished draft on publication design, manuals, and book reviews. Also included are scripts for magic shows performed by Lamarque. Writings by others are present, and include limericks written about Lamarque by friends and an autobiography of Lamarque's wife, Milagros Abril Lamarque.

The Workshops series consists of advertisements, press releases, handbooks, publication design layout examples, and other materials related to Lamarque's career in teaching publication design workshops and seminars. Also present within the collection are various financial materials. Abril Lamarque Creations materials document Lamarque's design firm, active 1940-1941, which focused on the design and manufacture of modern decorative accessories for the home, such as serving trays, cigarette holders and jewelry. Photographs, drawings, and advertisements in this series document the product design and sales.

The collection includes several subject files concerning the Bacardi Company, the Dell Publishing Company, and Cuban caricaturist and publisher Conrado Massaguer. Files on Massaguer include illustrations, posters, magazines, clippings, and articles. The Subject Files also include materials collected about Mexican caricaturist Ernesto García, self-taught Polish painter Karol Kozlowski, and several other illustrators and political figures of interest to Lamarque.

Printed materials make up the bulk of the collection. Found are numerous examples of his design work for the New York World-Telegram and Evening Mail, the New York Daily News, the New York Times, US News-World Report, Dell Publishing Company, and others; as well as cartoons, caricatures, and illustrations by Lamarque. Clippings of the comic strip Monguito and editions of the Havana newspaper Lunes de Diario de Cuba are present. Printed material also includes posters, including Lamarque's designs for the "Aluminum for Britain" project, which he was asked to discontinue by the U.S. State Department. Also found in this collection are graphic design and illustration clippings collected by Lamarque.

Also found within the collection are seven scrapbooks containing clippings and articles, illustrations, scattered letters, photographs, invitations, artwork, and other materials detailing Lamarque's extensive artistic career and his amateur magic performances.

Original artwork includes drawings, sketches, prints, and design by-products by Abril Lamarque. Artwork by Lamarque includes silkscreens of dictators; drawings and printing plates for Monguito comics; page banners for Film Fun and other publications; and design paste-ups. Artwork created by others found within the series includes caricatures of Lamarque, sketches by Juan Abril Lamarque, and prints by Paul Hoffmaster.

Photographs included in the collection document Abril Lamarque's life and career, and show Lamarque with friends and colleagues, and performing as an amateur magician for both children and adult audiences.
Arrangement:
The collection is arranged as eleven series.

Series 1: Biographical Material, 1917-2001 (0.5 linear feet; Box 1, OV 12)

Series 2: Correspondence, 1922-1990 (0.5 linear feet; Box 1, OV 12)

Series 3: Writings, 1925-1981 (0.3 linear feet; Box 2, OV 13)

Series 4: Workshops, circa 1940-circa 1985 (0.4 linear feet; Box 2, OV 13)

Series 5: Financial Records, 1924-1989 (4 folders; Box 2)

Series 6: Abril Lamarque Creations, circa 1940-circa 1945 (6 folders; Box 2, OV 13)

Series 7: Subject Files, 1905-1996 (0.5 linear feet; Box 4, OV 14)

Series 8: Printed Material, 1883-1989 (1.5 linear feet; Box 3, 4, 6, and 11, OV 15-17)

Series 9: Scrapbooks, 1920-1959 (1 linear foot; Boxes 7-9, OV 10)

Series 10: Original Artwork, circa 1914-1988 (0.5 linear feet; Box 4, OV 18)

Series 11: Photographic Material, circa 1920-circa 1985 (0.5 linear feet; Box 5, OV 19)
Biographical Note:
Eduardo Abril Lamarque (1904-1999) was a Cuban born cartoonist, caricaturist, graphic designer, illustrator, and art director who worked primarily in New York City.

Eduardo Abril Lamarque was born in Cuba on August 28, 1904. His parents sent him to the United States in 1916 when he was twelve to study English and business administration. He lived with an American family in Brooklyn. At age 15, Lamarque's first cartoon was published in the Boy Scout section of the New York World-Telegram and Evening Mail. Four years later he created Bla-Bla, a comic strip that appeared regularly in the New York Daily News. He is credited with creating, in the early 1920s, the first Spanish language comic strip that was not translated from English. The title cartoon character, Monguito, was a hapless soul, fully dressed in business suit and hat, who kept getting into sticky situations. Lamarque produced hundreds of these strips which were picked up by the New York based United Feature Syndicate and published daily in Spanish language newspapers throughout Latin America and the United States.

When he was twenty, Lamarque returned to Cuba to work as the artistic director for the Havana newspaper Lunes de Diario de Cuba. He also published a booklet designed to teach the elements of caricature drawing. Lamarque returned to New York and was hired by the New York World Telegram and Evening Mail as a caricaturist. He produced political cartoons and caricatures for the paper, introducing his "radiocatures", which involved providing instructions on the radio for filling in a grid in the newspaper to produce a caricature of well-known figure in the news.

In 1927, at the age of 23, he became the first art director of Dell Publishing Company - a magazine empire that included Film Fun, I Confess, War Stories, Modern Screen, Popular Song, Spotlight, Radio Stars, Theatrical Page, Ballyhoo, and Modern Romances. He continued working there for 14 years.

In 1940-1941, Lamarque established Abril Lamarque Creations, a design firm that specialized in elegant and functional household objects and jewelry in a modernist tradition. His signature piece was the Pallettray, a serving tray modeled after an artist's palette and hand-finished in exotic woods.

Between 1941 and 1946, Lamarque became the first art director for the Sunday edition of the New York Times and redesigned the New York Times Magazine and the New York Times Book Review. Throughout his career, Lamarque designed and redesigned countless magazines and journals, including American Weekly, New York News, Metropolitan Life, Popular Science, This Week, US News-World Report, and others.

In 1948, Lamarque established a successful graphic design studio in New York that provided a full spectrum of design services, including annual reports, posters, product labeling, corporate publications, advertising, logos, package designs, and brochures. His clients included Barcardi Company, Con Edison, Ericcson Telephone, General Cable, Berlitz School, Lipton, Monsanto, and numerous magazines. In 1958, he was given the National Award for Graphic Design in packaging. His design for the annual American Red Cross poster was selected for the 1948 national Red Cross campaign.

His success and high demand as a publication art director, consultant, and designer was attributed to innovative design principles he based on the German Bauhaus School and its philosophy that promoted functional design principles. Lamarque reduced these principles to a set of guidelines suitable for page design and applied them successfully to a wide variety of publication and print layouts.

Lamarque's teaching experience began in the early 1940s with seminars and workshops he conducted for the publishing industry. He joined the faculty of New York University School of Continuing Education in 1958, where he taught until 1963, and later joined the Crowell Collier Institute and taught publication design workshops across the United States and Canada. He also gave workshops and courses at Oklahoma State School of Journalism.

Lamarque was a long-time member of the Society of Illustrators, Society of Art Directors, the Dutch Treat Club, National Press Club, and New York University Club. He was also an amateur magician and member of the Society of American Magicians. He performed magic acts for the annual Christmas party of the Society of Illustrators. Abril Lamarque died in 1999 at the age of 94.
Provenance:
Martha Lamarque Sarno and Lita M. Elvers assembled and donated their father's papers to the Archives of American Art, Smithsonian Institution, in 2001.
Restrictions:
Use of original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center. Contact Reference Services for more information.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Occupation:
Cartoonists  Search this
Design -- Study and teaching  Search this
Topic:
Art -- Study and teaching  Search this
Caricatures and cartoons  Search this
Designers -- New York (State) -- New York  Search this
Illustrators -- New York (State) -- New York  Search this
Magicians -- United States  Search this
Latino and Latin American artists  Search this
Art directors -- New York (State) -- New York  Search this
Graphic arts  Search this
Genre/Form:
Scrapbooks
Caricatures
Sketches
Illustrations
Illustrated letters
Drawings
Photographs
Citation:
Abril Lamarque papers, 1883-2001, bulk 1904-1999. Archives of American Art, Smithsonian Institution.
Identifier:
AAA.lamaabri
See more items in:
Abril Lamarque papers
Archival Repository:
Archives of American Art
EDAN-URL:
ead_collection:sova-aaa-lamaabri
Online Media:

Raymond Loewy papers

Creator:
Loewy, Raymond, 1893-1986  Search this
Names:
American Society of Industrial Designers  Search this
Coca-Cola Company  Search this
Cooper-Hewitt Design Archive  Search this
Exxon Corporation  Search this
Gestetner Duplicating Machine Company  Search this
Hallicrafter  Search this
Hupp Motor Company  Search this
International Business Machines Corporation  Search this
Raymond Loewy Associates  Search this
Raymond Loewy/William Snaith, Inc.  Search this
Sears, Roebuck and Co.  Search this
Shell Oil Company  Search this
Studebaker Corporation  Search this
United Air Lines, Inc.  Search this
United States. National Aeronautics and Space Administration  Search this
Loewy, Raymond, 1893-1986  Search this
Snaith, William, 1908-1974  Search this
Extent:
3 Boxes (2 letter sized boxes, 1 legal sized box.)
Type:
Collection descriptions
Archival materials
Clippings
Press releases
Speeches
Photographs
Date:
[mid-1940s-early 1960s]
Summary:
This collection spans the period from the mid-1940s to the early-1960s and consists ofnewspaper and magazine articles by and about Loewy, including the 1949 TIME magazine on which he appeared on the cover. Extensive clippings exist pertaining to his designs for automobiles. Also includes many articles and speeches written by and about William Snaith, a partner in the firm which was renamed Raymond Loewy/William Snaith, Inc. in 1961. A catalog from the exhibition, "Ten Automobiles," which took place at the Museum of Modern Art in New York City in 1953, is included. Other materials include brochures printed and designed by the firm, press releases, a listing of projects, honors, and membership. Some photographs of Loewy and his design team are included. The collection does not contain any original design materials or project files.
Arrangement note:
Unprocessed.
Biographical/Historical note:
Industrial Designer. Born Paris, France, November 8, 1893, Loewy initially studied electrical engineering, and by 1909, he has designed and sold a successful airplane model. He immigrated to the United States in 1919 and became a naturalized citizen in 1938. Loewy began working as a freelance window display designer for Macy's and Saks Fifth Avenue, and as an illustrator for Vogue, Harper's Bazaar, and others, from 1919.

He designed the trademark for Neiman-Marcus in 1923. Loewy is identified as one of the founding fathers of industrial design. In 1929, he started Raymond Loewy Associates in New York, and by 1947, he appeared on the cover of TIME magazine. Loewy's designs always stressed the importance of the clean, functional, dynamic design of products. His schooling in electrical engineering translated into his designs for automobiles, trains, airplanes, ships, and spacecraft for NASA. He also designed interiors for many hotels, offices, and supermarkets. He is best known for his designs for the 1947 Studebaker Starlight Coupe; the 1953 Starliner Coupe; the 1961 Avanti; the 1947 line of Hallicrafter radio recievers; the 1929 Gestetner duplicating machine; the 1934 Sears Coldspot refrigerator; and the S-I steam locomotive for the Pennsylvania Railroad.

He also designed logos for Exxon and Shell oil companies, and bottles and refrigerated vending machines for Coca Cola. He became President of the American Society of Industrial Designers in 1946. Loewy established Compagnie de l'Esthetique Industrielle in Paris in 1952. His work has been featured in many exhibitions, including: "An Exhibition for Modern Living", Detroit Institute of Arts, 1949; "The Designs of Raymond Loewy", Renwick Gallery of the National Collection of Fine Arts, Smithsonian Institution, Washington, D.C., 1975; and "The Machine Age in America", Brooklyn Museum, 1986, among others. He authored, "The Locomotive: Its Esthetics", 1937; "Never Leave Well Enough Alone", 1951; and "Industrial Design", 1979. In 1961, Loewy went into semi-retirement, became partners with William Snaith, and renamed the company Raymond Loewy/William Snaith, Inc. Loewy died in Monte Carlo, July 14, 1986.
Location of Other Archival Materials Note:
Library of Congress, Washington, D.C. The Raymond Loewy Collection. Drawings, blueprints, sketches, phtographs, slides, and audio and video recordings, covering the period from 1929-1988.
Canadian Center for Architecture, Special Collections. Vertical file docmenting Loewy's work.
Provenance:
The materials in this collection were donated to Cooper-Hewitt by Betty Reese, Loewy's publicist.
Restrictions:
Unprocessed; access is limited. Permission of Library Director required for use.
Occupation:
Industrial designers  Search this
Interior designers  Search this
Packaging designers  Search this
Topic:
Radio -- Receivers and reception -- Design and construction  Search this
Packaging -- Design  Search this
Corporate image -- Design  Search this
Logos (Symbols) -- Design  Search this
Interior decoration -- United States  Search this
Automobiles -- Design and construction  Search this
Design, Industrial -- United States  Search this
Supermarkets -- Design  Search this
Coldspot refrigerator  Search this
Transportation -- Design  Search this
Genre/Form:
Clippings
Press releases
Speeches
Photographs
Identifier:
SIL-CH.XXXX-0001
Archival Repository:
Smithsonian Libraries
EDAN-URL:
ead_collection:sova-sil-ch-xxxx-0001

Dan Friedman Papers

Creator:
Friedman, Dan, 1945-1995  Search this
Names:
Allgemeie Gewerbeschule  Search this
Anspach Grossman Portugal, Inc.  Search this
Bergdorf Goodman (New York, N.Y.)  Search this
Bonwit Teller & Co.  Search this
Citibank (New York, N.Y.)  Search this
Cooper Union for the Advancement of Science and Art  Search this
Cooper-Hewitt Design Archive  Search this
Gran Fury  Search this
Hochschule für Gestaltung (Ulm, Germany)  Search this
Jeffrey Deitch Art Advisory Services  Search this
National Public Radio (U.S.)  Search this
Neotu (Gallery)  Search this
Pentagram Design  Search this
State University of New York at Purchase  Search this
WilliWear (Firm)  Search this
Yale University -- General subdivision--Catalogs  Search this
Deitch, Jeffrey  Search this
Haring, Keith  Search this
Extent:
16 Cubic feet
Type:
Collection descriptions
Archival materials
Stationery
Clippings
Statistics
Correspondence
Photographs
Lecture notes
Speeches
Sketches
Slides
Brochures
Mechanicals
Transparencies
Financial records
Articles
Date:
1967 - 1995
Scope and Contents:
General correspondence files contain all communications that do not pertain to a specific project. Because Friedman's personal life and business were so interconnected, many of his business associates also shared personal correspondence with the designer.,Materials in this collection document Friedman's work from 1967, as a student, until his death in 1995.

Files that document his affiliations with Yale University and the State University of New York at Purchase include administrative memos, proposals, lecture outlines, syllabi, bibliographies, examples of students' work, and design projects Friedman did for each school. A copy of the goals and objectives of the Division of Visual Arts within the School of the Arts at SUNY Purchase written by Friedman is included.

Project files include business correspondence, invoices, sketches, contracts, clippings, photographs, and slides. In the case of his graphic projects, some samples of stationery and brochures are included. Extensive documentation exists for Friedman's projects for Citibank, WilliWear, National Public Radio, and Bonwit Teller. Some correspondence is in German. Friedman's lecture notes, proposals for articles and books, and drafts of many articles are included. Clippings of articles on the designer and his work are arranged chronologically.

Research files consist of articles and Friedman's notes on topics of interest to him, such as typography, structure, simultaneity, and information theory. Photographs, slides, and transparencies of many of Friedman's projects, his sources of inspiration, and the work of his students are included.
Arrangement:
Record Groups include:

1: General Correspondence

2: University Affiliations

3: Project Files

4: Lectures and Writings

5: Clippings

6: Research Materials

7: Photographs and Slides
Biographical / Historical:
Educator, graphic and furniture designer. Born in Cleveland, Ohio, 1945. Friedman recieved a BFA from Carnegie Institute of Technology, Pittsburg, PA. He studied graphic design at Hochschule fur Gestaltung, Ulm, and studied with Armin Hofmann and Wolfgang Weingart at Allgemeine Gewerbeschule, Basel. Friedman returned to America in 1969 and began his career as graphic designer for large corporations.

He worked with the firm Anspach Grossman Portugal as a senior designer from 1975 to 1977. Friedman contributed significantly to what came to be known as "post-modern" or "new wave" typography in the 1970s. He taught graphic design at Yale University, 1970-73. He became Assistant Professor and Chairman of the Board of Study in Design at the State University of New York at Purchase, 1972-1975. Friedman designed catalogs and brochures for both universities. Friedman worked with Pentagram Design in New York City from 1979 to 1984. He designed corporate identity programs, posters, publications, packaging, letterheads, and logos, for clients such as Citibank, and Williwear.

Friedman was a long-time friend of artist Keith Haring, and designed the book, "Keith Haring", 1982. He was the author of "Dan Friedman: Radical Modernism", 1994, and co-authored with Jeffrey Deitch, "Cultural Geometry", 1988, and "Artificial Nature", 1990. He designed the books "New Italian Design", 1990, and "Post Human", 1992. He also designed furniture, lighting, screens, wall elements, and interiors. Many of his furniture designs were done especially for Galerie Noetu in Paris. Among his best known furniture designs are the 1989 Virgin Screen, 1989 Zoid sofa and chair, and the Three Mile Island lamps.

Friedman served as the Frank Stanton Professor of Graphic Design at the Cooper Union in New York city, from 1994 until his death in 1995.
Related Materials:
Cooper-Hewitt, National Design Museum, Drawings and Prints Department

Hundreds of designs for letterheads, logos, business cards, invitations, greeting cards, furniture, lighting, screens, office interiors, shoppings bags and gift boxes, calendars, packaging, weather pattern diagrams and maps, book covers, and posters

Cooper-Hewitt, National Design Museum, Applied Arts Department

"U.S.A." table and dome-shaped floor lamp.,.

Friedman's work can be found in the collections of the following museums: Museum of Modern Art, New York City; Museum of Decorative Arts, Montreal, Canada; Art Institute of Chicago, Chicago, IL; Seibu, Tokyo; Virginia Museum of Fine Arts, Richmond, VA; and Israel Museum, Jerusalem.
Provenance:
This collection was donated to the museum by the designer's brother, Ken Friedman in 1995.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Occupation:
Graphic designers  Search this
Packaging designers  Search this
Topic:
Packaging -- Design  Search this
Design education -- United States  Search this
Graphic arts -- United States  Search this
Furniture design -- United States  Search this
Signs and symbols -- Design  Search this
Letterheads -- Design  Search this
Corporate image -- Design  Search this
Logos (Symbols) -- Design  Search this
Printing  Search this
Postmodernism -- United States  Search this
Posters -- Design  Search this
Book design -- United States  Search this
Genre/Form:
Stationery
Clippings
Statistics
Correspondence
Photographs -- 20th century
Lecture notes
Speeches
Sketches
Slides
Brochures
Mechanicals
Transparencies
Financial records
Articles
Citation:
Dan Friedman Papers, 1967-1995, Archives Center, National Museum of American History
Identifier:
NMAH.AC.1277
See more items in:
Dan Friedman Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1277
Online Media:

Donald Deskey collection

Creator:
Deskey, Donald, 1894-  Search this
Names:
Brunswick-Balke-Collender Company  Search this
Centre de recherche en économie et statistique (Paris, France)  Search this
Charak Furniture Company  Search this
Cooper-Hewitt Design Archive  Search this
Deskey Associates, Inc.  Search this
Deskey-Vollmer, Inc.  Search this
Donald Deskey Associates, Inc.  Search this
Johnson & Johnson, Inc.  Search this
New York World's Fair (1939-1940 : New York, N.Y.)  Search this
Procter & Gamble Company  Search this
Radio City Music Hall (New York, N.Y.)  Search this
Widdicomb Furniture Company  Search this
Deskey, Donald, 1894-  Search this
Extent:
75 Cubic feet
Type:
Collection descriptions
Archival materials
Proposals
Labels
Clippings
Renderings
Slides
Stationery
Letters patent
Financial records
Photographs
Drawings
Client lists
Correspondence
Organizational charts
Reviews
Patents
Lantern slides
Technical reports
Date:
1927-1989
Summary:
Project files containmagazine and newspaper clippings, reviews, correspondence, renderings, floor plans, perspective drawings, site plans, sketches, preliminary drawings, patents, stationery, labels, and technical reports. There is an extensive collection of photographs and slides of many of Deskey's packaging designs, interiors, furnishings, and exhibition installations. The files of Donald Deskey Associates include organizational charts, client files, proposals, and financial records. Some of Deskey's personal correspondence, speeches, articles, and family photographs are included. Materials cover the period from 1927-1975.
Arrangement note:
Arranged into six records groups: 1) architecture/interiors projects; 2)Donald Deskey Associates; 3) industrial design projects; 4) reference; 5) Donald Deskey's personal papers; and 6) photographs. A special collection of more than one thousand slides of Deskey's work are boxed separately.
Biographical/Historical note:
Industrial, interior, and packaging designer. Born Blue Earth, Minnesota, November 23, 1894. By 1943, he had established Donald Deskey Associates in New York. Along with Dreyfuss, Bel Geddes, and Loewy, Deskey was one of the great industrial design pioneers in the 1930s.

He is best known for his designs for the furnishings and interiors of Radio City Music Hall in 1932, and for his work for companies such as: Widdicomb Furniture Company, Grand Rapids, Michigan; W & J Sloane, New York; and Estey Manufacturing Company, Owosso, Michigan. Deskey is also known for his familiar packaging designs for Procter & Gamble products, such as Crest toothpaste, Prell shampoo, and Tide detergent.

Donald Deskey Associates also was responsible for lamppost #10, the streetlight still in use today in New York City. Materials from this archival collection were featured in Cooper-Hewitt's 1994 exhibition and accompanying book, "Packaging the New: Design and the American Consumer, 1925- 1975."
Location of Other Archival Materials Note:
Cooper-Hewitt, National Design Museum, Drawings and Prints Department. Approximately 3,000 drawings for furniture and textile designs.
Cooper-Hewitt, National Design Museum, Applied Arts Department. Two tables, handles, and a glass bottle and box designed by Deskey.
Cooper-Hewitt, National Design Museum, Textiles Department. One textile designed by Deskey.
Other sources of archival information on Deskey include, the Procter & Gamble Archive, Cincinnati, Ohio, and Deskey Associates, New York City.
Provenance:
The Deskey collection was donated to the museum in three installments.

In 1975, Deskey deposited at Cooper-Hewitt, National Design Museum,, hundreds of drawings, 3 four-drawer file cabinets of material, and several oversized packages comprising the bulk of his papers covering the period from 1927-1965. These items were officially donated to the museum in 1988.

In 1992, Deskey Associates of New York made an additional gift consisting of, approximately 1,000 35mm slides that documented projects from the 1960s through 1980s, and focused primarily on designs for packaging.

In 1994, Donald Deskey's nephew, Robert Deskey presented the Museum with, 120 postcards, letters, and family photographs.
Restrictions:
Unrestricted research use onsite by appointment. Permission of staff required to photograph materials.
Occupation:
Packaging designers -- United States  Search this
Interior designers -- United States  Search this
Industrial designers -- United States  Search this
Topic:
Packaging -- Design  Search this
Street lighting -- New York (State) -- New York  Search this
Buildings, Prefabricated -- United States  Search this
Plastics -- Design  Search this
Interior decoration -- United States -- 20th century  Search this
Design, Industrial -- United States  Search this
Furniture design -- United States  Search this
Art deco -- United States  Search this
Genre/Form:
Proposals
Labels
Clippings
Renderings
Slides
Stationery
Letters patent
Financial records
Photographs
Drawings
Client lists
Correspondence
Organizational charts
Reviews
Patents
Lantern slides
Technical reports
Identifier:
SIL-CH.1975-11-77
Archival Repository:
Smithsonian Libraries
EDAN-URL:
ead_collection:sova-sil-ch-1975-11-77

Hanna Lore Hombordy Papers

Creator:
Hombordy, Hanna Lore  Search this
Names:
A.W. Lewin (Firm)  Search this
Colonial House Candies  Search this
Cooper-Hewitt Design Archive  Search this
General Electric Company  Search this
Houbigant, Inc.  Search this
Kohn Bros.  Search this
L.S. Brach Manufacturing Corporation  Search this
Museum of Modern Art (New York, N.Y.)  Search this
Pratt Institute. Dept. of Graphic Arts  Search this
Berkowitz, Irving  Search this
Schaus, Christian Frederick, 1959-  Search this
Young, Bill  Search this
Extent:
0.5 Cubic feet
Type:
Collection descriptions
Archival materials
Photographs
Drawings
Trade catalogs
Advertisements
Clippings
Date:
[194-]-1955
Scope and Contents:
The project files include booklets: "Elements of Design" (1953-54); "Appearance Design" (1954); packaging and label designs and prototypes, photographs of drawing machinery, clippings, and misc. designs and printed advertisements for shoes, antennas, and candies.,This collection documents Hombordy's work as a graphics designer in the late 1940s and 1950s while employed at A.W. Lewin, General Electric, and Houbigant, Inc.
Arrangement:
Unprocessed; The archive material consists of labels, booklets, drawings, photographs and printed materials related to Hanna Lore Hombordy's work while employed at A.W. Lewin advertising agency, General Electric and Houbigant, Inc. in the 1940s-1950s.
Biographical / Historical:
Hanna Lore Hombordy (née Galle) holds a BFA, with honors, from the School of Art and Design, Pratt Institute, New York. Before moving to Ventura, Calif. in 1973 her main occupation was in the field of creative design and graphic arts. She was employed as a designer by General Electric Co. in the Appearance and Design department; Houbigant, Inc. doing packaging design; and advertising agencies in New York doing catalog design, newspaper ads, and illustrations. Since 1973 most of her art has been three-dimensional.

Recent work has been included in twenty national juried shows and in 1987 she received the Monarch Best Tile Award. In California, she won an Award of Merit at the State Fair. Locally, she has received numerous awards, among them 1st place in the Thousand Oaks City Competition, the Oxnard Art Association Competition, the Ventura Assembly of the Arts and the Ventura County Fair. She has had fourteen solo exhibits in the southern California area. Hombordy works at her studio home in Ventura, Calif. She creates clay and sculpture and vessels as well as decorative custom tiles and house numbers. She does research and experimental work in clay and uncommon fine art materials such as expanded polystyrene foam. Discoveries in airbrushing on clay are documented in the December 1991 issue of Ceramics Monthly. An article on her work has been published in Ceramic Review, the British ceramics magazine. Recent publications include: Pottery Making Illustrated (Spring 1999) and Clay Times (November 2000 and 2001).
Related Archival Materials:
Works by Hombordy are in the Nora Eccles Harrison Museum of Art collection in Logan, Utah; Moorpark College, UCSD, Santa Paula Savings and Loan, and Monarch Tile Co., in Texas.
Provenance:
Collection donated by Hanna Lore Hombordy in 1993.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Occupation:
Packaging designers -- United States  Search this
Graphic designers -- United States  Search this
Topic:
Commercial art -- Sources -- History -- 20th century -- United States  Search this
Genre/Form:
Photographs -- 20th century
Drawings
Trade catalogs
Advertisements
Clippings
Citation:
Hanna Lore Hombordy Papers, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1273
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1273

Saul Nesbitt Papers

Collector:
Cooper-Hewitt Design Archive  Search this
Cooper-Hewitt Design Archive  Search this
Creator:
Nesbitt, Saul, 1920-1993  Search this
Names:
Archway Cookies, Inc.  Search this
Borden's Farm Products Co. of Illinois  Search this
Campbell Soup Company  Search this
Cooper-Hewitt Design Archive  Search this
Eastman Kodak Company  Search this
Florists' Telegraph Delivery Association  Search this
Franco American Food Co.  Search this
Lever Brothers and Unilever, ltd.  Search this
National Distillers and Chemical Corporation  Search this
Nesbitt Associates, Ltd.  Search this
P. Ballantine & Sons  Search this
Philip Morris Incorporated  Search this
Revlon, Inc.  Search this
Schick (Firm)  Search this
Scott Paper Company  Search this
Seagram Company  Search this
Extent:
3.5 Cubic feet
Type:
Collection descriptions
Archival materials
Slides
Sketches
Transparencies
Press releases
Correspondence
Photographs
Media lists
Blueprints
Drawings
Clippings
Client lists
Date:
1951-1984
Scope and Contents:
Background and biographical information consists of Nesbitt's resume, an artist/designer statement, list of clients and accomplishments of Nesbitt Associates, Ltd., press releases, articles, and photographs of the designer.,The materials in this collection document Nesbitt's work from 1951 through 1984.
The records of the office of public relations cover the years 1955-1963 and include press releases and clippings describing some Nesbitt's products, his theories on consumer motivation, and the results of his surveys, as well as correspondence with members of the press. General office correspondence is boxed separately.
Color slides, color and black & white transparencies, and black & white photographs of most of Nesbitt's designs for packaging from 1951-1981 are included. Oversized materials include books jackets and booklets designed by Nesbitt, as well as some renderings for packaging designs done in color.
Three samples of fitted presentation boxes designed by Nesbitt are included, as well as a prototype for a design award for Parsons School of Design in New York, and two "Multiplication" cubes commissioned by the Museum of Modern Art in New York.
Arrangement:
This collection has been reboxed in archivally-sound containers, but the materials have only been partially processed and arranged. Record groups include: 1) Backgound and Biographical Information; 2) Records of the Public Relations Office, 1955-1963; 3) Correspondence; 4) Slides, Transparencies, and Photographs; 5) Oversized Materials; and 6) Samples.
Biographical / Historical:
Packaging, industrial, and graphic designer. Born in New York City, August 10, 1920. Nesbitt was a student of sculptor Chaim Gross and studied art at many New York institutions including: Art Students League; New York University; Columbia University; Pratt Institute of Art; and the New School.

He served in the U.S. Army from 1942 to 1945 where he worked as a cartographer and as the head of the visual aid section in a military intelligence training center. In 1945, he joined the staff of Harper's Bazaar magazine where he was an illustrator assisting art director Alexey Brodovich. In 1946, Nesbitt was hired by the industrial design studio of Raymond Loewy as a handletterer and packaging designer.

He worked with Lippincott Industrial Design from 1948 to 1951. Nesbitt opened his own design studio, Nesbitt Associates, Ltd. in 1951. The firm specialized in package design, trademarks, and corporate identities. Some of his most recognizable designs were for the label for Campbell's Soup and the Florists' Telegraph Delivery (F.T.D.) Winged Mercury 'Interflora' figure, still used today. Nesbitt's other clients included: Franco American; Revlon; Ballantine Beer; Borden; Champion spark plugs; Kodak; Philip Morris cigarettes; Schick razors; and Archway cookies. In addition, Nesbitt developed the "Karry Kit" for Ballantine Beer which came to be widely used and known as the six pack.

Nesbitt was known for his revealing studies and surveys of the buying needs and preferences of the "average American housewife" and consumers in general. His opinions on what he referred to as "underpackaging" were widely publicized in professional magazines and journals. In 1984, Nesbitt retired from the design field and went to California to resume his career as a sculptor until his death in 1993.
Provenance:
Collection donated by the designer's wife, Mrs. Saul Nesbitt, in 1994.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Occupation:
Industrial designers  Search this
Packaging designers  Search this
Graphic designers  Search this
Topic:
Consumers -- Research  Search this
Consumers' preferences -- United States  Search this
Housewives as consumers  Search this
Labels -- Design  Search this
Corporate image -- Design  Search this
Logos (Symbols) -- Design  Search this
Graphic arts -- United States  Search this
Design, Industrial -- United States  Search this
Packaging -- Design  Search this
Genre/Form:
Slides
Sketches
Transparencies
Press releases
Correspondence
Photographs -- 20th century
Media lists
Blueprints
Drawings
Clippings
Client lists
Citation:
Saul Nesbitt Papers, 1951-1984, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1275
See more items in:
Saul Nesbitt Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1275

William Metzig Papers

Creator:
Metzig, William, 1893-1989  Search this
Donor:
Murgio, Matthew, Mrs.  Search this
Murgio, Matthew, Mrs.  Search this
Names:
Cooper-Hewitt Design Archive  Search this
Dutton  Search this
Fawcett  Search this
Fieldcrest Mills Inc.  Search this
Heubelin, Inc.  Search this
Pelikan Ink Company  Search this
Popov Distilling Company  Search this
Metzig, William, 1893-1989  Search this
Extent:
16 Cubic feet
Type:
Collection descriptions
Archival materials
Clippings
Book jackets
Photographs
Slides
Illustrators
Drawings
Transparencies
Brochures
Advertisements
Date:
circa 1925-1979
Scope and Contents:
The materials in this collection span the years from the late 1920s to the 1970s and document Metzig's work in Germany and the United States. Little background and biographical information is available.

Project files : More than 500 examples of the designer's work, including letterheads, logos, trademarks, brochures, book jackets, magazine covers and layouts, certificates, awards, and product labels.

Printed Materials : Includes articles written by Metzig and a copy of his publication, "Art Lettering and Design," which was done for the International Correspondence Schools of Pennsylvania in 1957. This collection does not include any business records or correspondence.

Other Visual Materials : Photographs, slides, and transparencies of many of Metzig's designs.
Arrangement:
This collection is arranged into three record groups: 1) printed materials; 2) project files; and 3) other visual materials. Project files are arranged in alphabetical order by name of client. Extensive files for projects done for distilleries and publishing companies are alphabetized separately.
Biographical / Historical:
Graphic designer and artist. Born Hanover, Germany, 1893. Metzig apprenticed with a lithographer prior to establishing his own studio in the 1920s. He designed trademarks, logos, letterheads, brochures, and posters for clients. He is best known for his work for Pelikan Ink Company.

He also designed book covers, magazine covers, and page layouts. In the 1930s, Metzig became known as a leading calligrapher and advertising artist in Germany. He immigrated to the United States in 1939 and settled in New York where he taught calligraphy and did freelance graphic design until his death in 1989.
Provenance:
The collection was donated by Mr. Metzig's daughter, Mrs. Matthew Murgio, and a former student and friend of Metzig's, Lili Wronker, 1990.
Restrictions:
Permission of staff required to photograph materials.
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Magazine covers -- Design  Search this
Posters -- Design  Search this
Greeting cards -- Design  Search this
Works of art  Search this
Graphic arts -- United States  Search this
Calligraphy  Search this
Graphic arts -- Germany  Search this
Graphic designers  Search this
advertising  Search this
Letterheads -- Design  Search this
Packaging -- Design  Search this
Labels -- Design  Search this
Logos (Symbols) -- Design  Search this
Graphic artists  Search this
Trademarks -- Design  Search this
Corporate image -- Design  Search this
Pamphlets -- Design  Search this
Book jackets -- Design -- United States  Search this
Genre/Form:
Clippings
Book jackets
Photographs -- 20th century
Slides
Illustrators
Drawings
Transparencies
Brochures
Advertisements
Citation:
William Metzig Papers, ca. 1925-1979, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1269
See more items in:
William Metzig Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1269

Package Designers Council Recognition for Excellence in Design for Ronco Line

Collection Donor:
Stansbury, Jacqueline  Search this
Collection Creator:
Stansbury, Benjamin H., 1935-1996  Search this
Container:
Box 13, Folder 5
Type:
Archival materials
Date:
1980
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Benjamin H. Stansbury Papers, Archives Center, National Museum of American History
Benjamin H. Stansbury Collection, 1959-1995, Archives Center, National Museum of American History.
See more items in:
Benjamin H. Stansbury Papers
Benjamin H. Stansbury Papers / Series 9: Ronco Teleproducts, Inc.
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1350-ref272

The Campbell Soup Advertising Collection

Interviewee:
Murphy, W.B.  Search this
Norris, Alice  Search this
Norris, E. E.  Search this
Prior, Joseph  Search this
Meehan, Vincenta  Search this
Mercer, Richard  Search this
Meyers, Peter H.  Search this
Mulcahy, Paul  Search this
Welsh, Dick  Search this
White, Richard  Search this
Rindlaub, Jean  Search this
Rombach, Scott  Search this
Shaub, Harold  Search this
Weir, Chris  Search this
Coulson, Zoe  Search this
Gearon, Dan  Search this
Cronin, Betty  Search this
Conill, Alicia  Search this
Conlon, Robert  Search this
Conill, Rafael  Search this
Jordan, James  Search this
McNutt, James  Search this
McGovern, R. Gordon  Search this
Goerke, Donald E.  Search this
Holmes, Martha  Search this
Haber, Bernie  Search this
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Adams, Anthony  Search this
Baum, Herbert M.  Search this
Bergin, John F.  Search this
Bair, Dean  Search this
Interviewer:
Griffith, Barbara S., Dr.  Search this
Creator:
National Museum of American History (U.S.). Archives Center  Search this
Campbell Soup Company  Search this
Names:
Batten, Barton, Durstine & Osborn, Inc  Search this
Connill Advertising  Search this
Extent:
12 Cubic feet (25 boxes)
Type:
Collection descriptions
Archival materials
Clippings
Audiotapes
Interviews
Commercials
Ephemera
Videotapes
Oral history
Tear sheets
Date:
1904-2015
bulk 1904-1989
Summary:
This collection is the result of a year-long study of Campbell's "Red and White" Soups advertising and marketing, supported in part by a grant from the Campbell Soup Company. Thirty-one oral history interviews were conducted by Dr. Barbara Griffith for the project, and a variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that provides documentation, in print and media, of the history and development of advertising for Campbell's Red and White Soups in the decades following World War II.
Scope and Contents:
This collection is the result of a year-long study of Campbell's "Red and White" Soups advertising and marketing campaigns. Oral histories conducted by Smithsonian Institution staff with individuals involved with the Campbell's Soup Corporation and its advertising campaigns form the core of the collection. Also included are clippings and background research files, abstracts of the oral history interviews, television and radio commercials, company publications, and promotional items and packaging.

A 2015 addition to the collection was born digital and consists of materials from the groundbreaking "Real Life Campaign" which featured inter-racial couples as well as a gay couple. These materials include storyboards, scripts, consumer feedback both postive and negative, focus group material, labels, commercials, supporting documentation on the development and implementation of the campaign. These materials are available in the Smithsonian Institution DIgital Asset Management System (DAMS).
Arrangement:
Collection is organized into nine series.

Series 1, Research Files, 1939-1989

Series 2, Interviewee Files, 1989-1990

Series 3, Oral Histories, 1989-1990

Series 4, Television Commercials, 1957-1990

Series 5, Radio Commercials, 1966-1975

Series 6, Print Advertisements, 1905-1989

Series 7, Promotional Items and Packaging, 1968-1991

Series 8, Company Publications, 1983-1988

Series 9, Real Life Campaign, 2015
Biographical / Historical:
The Campbell Soup Company's "Red and White" advertising campaigns are remarkable not only for their longevity, but for the consistency of the advertising message. Since 1898, when the red and white label was incorporated, the packaging and the message have changed only marginally. When Andy Warhol painted his pop art Campbell Soup cans in the early 1960s, he presented an immediately recognizable image with which all of America could identify.

Campbell's condensed soups, first marketed in 1897, have become a staple of the 20th century American household. The Joseph Campbell Preserve Company, a canning concern which grew out of an 1869 business partnership between a fruit merchant and an ice box manufacturer, was well established by the time Arthur Dorrance succeeded Joseph Campbell as president. When Dorrance's nephew, John T. Dorrance, a chemical engineer and organic chemist trained at MIT, developed a process for making condensed soup, the company was faced with the task of successfully marketing the revolutionary new convenience food. The soup won a gold medallion for excellence at the 1900 Paris Exposition, and the company incorporated the image on its labels and in its advertising.

In the developing consumer culture which began to grow during and after the industrial revolution, women were identified as the primary consumers of household goods and services. Homemakers have been the target of Campbell' s Red & White advertising since its inception, and this focus is reflected both in the content and the placement of the advertising. The identification of a predominately female consumer market was also influential in the creation of a widely recognized and long-lived symbol, the Campbell Kids, created in 1904 by Grace Gebbie Drayton. The Kids were meant to convey a sense of wholesomeness and physical well-being associated with eating Campbell Soups.

The advertising of the early teens and twenties most often consisted of black and white or two-color depictions of the can and the product, often accompanied by images of the rosy-cheeked Kids. A large portion of the ad was devoted to narrative description of the soups' healthful properties, suggesting that"Campbell Soups Give Vigor and Strength", "I Couldn't Keep House Without Campbell's Tomato Soup", and "If Every Woman Realized How Much Her Husband Likes Soup - She Would Serve It Everyday".

The advertising of the 1930s tended towards idealized illustrations of women and children; the Kids were less visible during the 1930s and 1940s, deemed too "chucklesome" for the Depression years, and too old-fashioned during World War II. Ad copy continued its appeal to women's sense of responsibility for the well-being of husbands and children, with slogans suggesting "It Takes a Bright and Sparkling Flavor to Attract Children", "When a Man Says It's Good, It's Good", and "Wouldn 't I Be Silly to make It Myself?"

Campbell broadened the scope of its advertising by sponsoring radio programming, beginning in 1931 with the "Hollywood Hotel" program on CBS. Later radio sponsorships included the George Burns and Gracie Allen show, "Campbell Playhouse", "Amos and Andy", the "Jack Carson Show", "Hildegarde", and "Edward R. Murrow with the News", among others . The jingle "M'm M'm Good" was first aired during the radio broadcasts of this period, and was reinforced in the print advertising. Beginning in 1950, Campbell began to sponsor television shows, continuing its focus on women and children as primary purchasers and consumers of suop. Most notable among these sponsorships were "The Donna Reed Show" and "Lassie" . Print ads of the 1950s featuring Johnny Carson, Donna Reed, and the cast of the Lassie Show helped to reinforce the Company's sponsorship of these popular shows.

In 1954, Campbell moved its $10 million dollar condensed soup account from Ward Wheelock Company, the Philadelphia firm which had handled the account since 1910, to Batten, Barton, Durstine & Osborn (BBDO) of New York. By 1966, BBDO account executives urged "selective but not major" use of the Kids and the slogan "M'm M'm Good", choosing instead to employ advertising that stressed health claims and fitness issues rather than the wholesome, comforting associations of hot soup. The Kids became more athletic and less rotund.

Reflecting changes in American social and family structures Campbell' s advertising, began to depict the working wife and the busy schedules of a family "on the go". A 1960 ad declares "Good Things Begin to Happen When Working Girls Have Soup and Crackers" or "Somethings Happened to Supper". In light of the women 's movement, which was gaining momentum during this period, Campbell advertising remained decidedly traditional. In the 1970s, "Give Me the Campbell Life" recognized women 's expanded roles as working mothers, but "They Always Eat Better When You Remember the Soup" and "Get Your Campbells Worth" reveal a more conservative pitch to homemakers responsibilities. Other societal changes are suggested in the advertising, for instance, the "Soup is Good Food" and "Health Insurance" campaigns of the 1980s reflected a new emphasis on health and fitness.

In 1981 the company transferred the soup account to another New York firm, Backer Spielvogel and Bates . The 1980s saw a renewed emphasis on network primetime, strategic radio advertising (where ads for hot soup are tagged to reports of rain or snow, or are aired just before the noon lunch hour), and regional marketing of specialized products or packaging designed to appeal to local tastes and changing nutritional standards. These new products have engendered some changes in Campbell' s time-honored red and white label to emphasize the "new and improved" characteristics of the products

In 2015, Campbells developed the "Real Life" campaign. This campaign was groundbreaking in many ways. The commercials portrayed not only inter-racial couples but also a gay couple, two fathers and their son. This campaign had a product tie in with the 2015 release of the new installment in the motion picture franchise, Star Wars. The campaign received commentary from the public both pro and con. Campbells continued the campaign without revising or pulling any of its commercials. While running in selected markets, the campaign made nationwide headlines and pointed up the continuing change in the make-up of the American family.
Provenance:
Paul N. Mulcahy, V.P. Marketing Services, Campbell Soup Company,1990. Made for the National Museum of American History, Smithsonian Institution by the Center for Advertising History, 1989-1990.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Broadcast advertising  Search this
advertising -- Food  Search this
Soups -- advertising  Search this
Advertising agencies  Search this
Advertising departments  Search this
Advertising campaigns  Search this
Sex role in advertising  Search this
Radio advertising  Search this
Women in advertising  Search this
Television advertising  Search this
Art directors  Search this
Advertising executives  Search this
Genre/Form:
Clippings
Audiotapes -- 1980-1990
Interviews -- 1980-1990
Commercials
Ephemera -- 20th century
Videotapes
Oral history
Tear sheets
Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0367
See more items in:
The Campbell Soup Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0367
Online Media:

Antonin Heythum papers, 1920-1959

Creator:
Heythum, Antonin, 1901-1954  Search this
Heythum, Antonin, 1901-1954  Search this
Subject:
Heythum, Charlotta  Search this
Hutchins, Robert Maynard  Search this
New York World's Fair (1939-1940 : New York, N.Y.)  Search this
Topic:
Design, Industrial  Search this
Design, Industrial -- Study and teaching  Search this
Theme:
Lives of American Artists  Search this
Architecture & Design  Search this
Record number:
(DSI-AAA_CollID)8798
(DSI-AAA_SIRISBib)210982
AAA_collcode_heytanto
Theme:
Lives of American Artists
Architecture & Design
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_coll_210982

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