Collection primarily consists of photographic materials including color slides, color and black & white transparencies, and black & white photographs; press releases, articles, correspondence, press releases, client lists, and surveys documenting the life and work of packaging, industrial, and graphic designer Saul Nesbitt.
Scope and Contents:
Series 1, Background and Biographical Information, 1951-1984
Consists of Nesbitt's resume, an artist/designer statement, list of clients and accomplishments of Nesbitt Associates, Ltd., press releases, articles, and photographs of the designer.,The materials in this collection document Nesbitt's work from 1951 through 1984.
Series 2, Records of the Public Relations Office, 1955-1963
Includes press releases and clippings describing some Nesbitt's products, his theories on consumer motivation, and the results of his surveys, as well as correspondence with members of the press.
Series 3, Correspondence, dates
Contains general office communications
Series 4, Photographic Materials, 1951-1981
Consists of color slides, color and black and white transparencies, and black and white photographs of most of Nesbitt's designs for packaging from 1951-1981.
Series 5, Samples, undated
Includes three samples of fitted presentation boxes designed by Nesbitt, as well as a prototype for a design award for Parsons School of Design in New York, and two "Multiplication" cubes commissioned by the Museum of Modern Art in New York.
Oversized materials include books jackets and booklets designed by
Nesbitt, as well as some renderings for packaging designs done in color.
Arrangement:
This collection is arranged into five series:
Series 1, Background and Biographical Information, 1951-1984
Series 2, Records of the Public Relations Office, 1955-1963
Series 3, Correspondence, dates
Series 4, Photographic Materials, 1951-1981
Series 5, Samples, undated
Biographical / Historical:
Saul Nesbitt was a packaging, industrial, and graphic designer born in New York City on August 10, 1920. He was a student of sculptor Chaim Gross and studied art at many New York institutions including: Art Students League; New York University (NYU); Columbia University; Pratt Institute of Art; and the New School.
Nesbitt served in the United States Army from 1942 to 1945 where he worked as a cartographer and as the head of the visual aid section in a military intelligence training center. In 1945, he joined the staff of Harper's Bazaar magazine where he was an illustrator assisting art director Alexey Brodovich. In 1946, Nesbitt was hired by the industrial design studio of Raymond Loewy as a handletterer and packaging designer.
Saul Nesbitt worked with Lippincott Industrial Design from 1948 to 1951. He opened his own design studio, Nesbitt Associates, Ltd. in 1951. The firm specialized in package design, trademarks, and corporate identities. Some of his most recognizable designs were for the label for Campbell's Soup and the Florists' Telegraph Delivery (F.T.D.) Winged Mercury 'Interflora' figure, still used today. Nesbitt's other clients included: Franco American; Revlon; Ballantine Beer; Borden; Champion spark plugs; Kodak; Phillip Morris cigarettes; Schick razors; and Archway cookies. In addition, Nesbitt developed the "Karry Kit" for Ballantine Beer which came to be widely used and known as the six pack.
Nesbitt was known for his revealing studies and surveys of the buying needs and preferences of the "average American housewife" and consumers in general. His opinions on what he referred to as "underpackaging" were widely publicized in professional magazines and journals. In 1984, Nesbitt retired from the design field and went to California to resume his career as a sculptor until his death in 1993 at the age of seventy-three.
Related Materials:
Archives Center, National Museum of American History
Albert W. Hampson Commercial Artwork Collection, NMAH.AC.0561
Borden Company 1939 New York World's Fair Collection, NMAH.AC.1063
Smithsonian Institution
Archives of American Art
Esta Nesbitt Papers, circa 1942-1981
Smithsonian Institution Archives
Archives Collection Management Records, 1989-2006
Provenance:
Collection donated by the designer's wife, Mrs. Saul Nesbitt, in 1994.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Print advertisements covering almost the entire history of Ivory Soap, including advertisements designed by artists including Jesse Wilcox Smith, Elizabeth Shippen Green, and J. C. Leyendecker.
Scope and Contents:
The collection consists of print advertising and publications covering almost the entire history of Ivory Soap.
Researchers may use this collection to examine the evolution of advertising strategies and techniques from the very early days of mass-produced brand-name consumer products to the present. From the beginning, Ivory advertisements proclaimed the product's "99 and 44/100%" purity, its ability to float, and its versatility. The collection, however, is much more than a glimpse into advertising history. It is an extremely rich resource for a wide range of cultural studies. Ivory advertising was primarily aimed at women, and it contains many images of women, babies, and young children. The depictions reflect contemporary attitudes toward class structure, race, immigrants and residents of other countries, cleanliness, and domestic relationships. The advertisements often play upon the guilt of women, suggesting that their main concerns should be their husbands, children, and dishpan hands. Many advertisements associate cleanliness with social and religious propriety, physical fitness, and athleticism. There also are many images of men and women performing every-day tasks in gender-defined situations.
Arrangement:
The collection is arranged into two series.
Series 1: Ivory Soap Products Advertisements, 1883-1998, undated
Series 2: Publications, 1883-1969, undated
Biographical / Historical:
In 1837, candle maker William Procter and soap maker James Gamble formed a partnership in Cincinnati, Ohio, to sell their products. The new company prospered, and by 1859 Procter & Gamble sales reached one million dollars. Contracts with the United States Army during the Civil War to supply soap and candles increased Procter & Gamble's customer base and reputation. In 1879, James Norris Gamble, son of the founder, developed an inexpensive pure white soap. A factory worker who forgot to shut off the soap-making machine when he left for lunch inadvertently improved the product. When he returned, the soap mixture was frothy due to the air that had been whipped into it, and the resulting soap cakes floated in water. There was immediate demand for the "floating soap." After considering many names for the new product, Harley Procter, son of the founder, finally named the soap "Ivory" after Psalms 45:8: "All thy garments smell of myrrh and aloes and cassia, out of the ivory palaces whereby they have made thee glad." Chemical analyses of the soap in 1882 revealed that 56/100 of the ingredients were not pure soap. Harley Procter subtracted that amount from one hundred and the slogan "99 and 44/100% pure" was born. The first ads appeared in 1882 in The Independent, a weekly newspaper.
Innovations in production, distribution, and market research contributed to Procter & Gamble's success. Procter & Gamble also developed other products such as Ivory Flakes, Chipso (the first dishwasher soap), and Crisco. By 1945, Procter & Gamble had become a nearly $350 million company. The company also was an innovator in advertising, developing creative print advertisements aimed at different target groups, sponsoring radio shows and comic strips, and airing its first television commercial (for Ivory Soap) during the first televised major league baseball game. Procter & Gamble is now a global company, selling more than 250 products, including Ivory Soap, to five billion customers in 130 countries.
Related Materials:
Several collections in the Archives Center have materials relating to Ivory Soap. The J. Walter Wilkinson Papers contain art he created for Ivory Soap advertisements. The Ivory Soap 1940 Essay Contest Collection consists of documents relating to the contest and its winner, Helen Nixon. The Procter & Gamble Product Packaging Collection, 1940s-1970s, includes Ivory brand products. The Warshaw Collection of Business Americana's "Soap" subject category contains documents relating to Procter & Gamble and other manufacturers. About twenty-five per cent of the advertisements in this collection are reproduced in the Archives Center's digital image library.
Separated Materials:
Artifacts donated to the Division of Medicine and Science.
Provenance:
Procter & Gamble donated this collection to the Archives Center, National Museum of American History, Smithsonian Institution on October 24, 2001.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Papers relating to the development of the flexible drinking straw, Friedman's manufacturing company, and Friedman's other inventions, such as an ice cream scoop, fountain pens, and household appliances.
Scope and Contents:
Papers relating to the development of the flexible drinking straw, Friedman's manufacturing company, and Friedman's other inventions, such as an ice cream scoop, fountain pens, and household appliances. Includes company ledgers, preliminary sketches, blueprints, correspondence, a video cassette, and photographs.
The Joseph B. Friedman Papers encompass the years 1915-2000, with the bulk of the material ranging between 1925 and 1965. This collection is a near complete source for the understanding inventive process of an American entrepreneur. In the case of the flexible straw, the evolution of the invention can be traced from early concept drawings through its manufacture and production, to the development of advertising and marketing materials. Records of necessary design modifications in the flexible straw and legal issues concerning Friedman's invention through its various stages are present here. In addition to providing a detailed linear account of the flexible straw, these papers reflect the varied interests and additional accomplishments of Friedman's invention career. The collection is arranged in three series to reflect the subjects of the material, namely personal papers, invention materials, and corporate records. Materials within each series are arranged by topic and type, and then chronologically.
Series 1: Personal Records (c.1920s-1940) contains family photographs, personal correspondence, education and employment records. Friedman's education records are in Subseries A, while the records of his careers in optometry, insurance and real estate are contained in Subseries B. Subseries C contains personal financial records, including bank statements and income tax returns. Correspondence, photographs, family history items and death certificate are located in Subseries D.
Series 2: Invention & Patent Materials (1915-1967) consists of invention records that include original concept drawings, legal records and patents, marketing correspondence, and the business records of Friedman's sole proprietorship invention business, the Commercial Research Company. It is important for researchers to note that information on the assignment of straw patents and their machinery, all associated legal records to those specific issues, as well as patent defense case research, and straw advertising and marketing after 1938 may be found in Series 3. Series 2 is divided into several subseries. Subseries A - I are patented inventions arranged chronologically by patent issue date, and include research and development, legal records and correspondence, and advertising and marketing materials. Subseries J - M contain unpatented inventions and business records, as well as multiple concept drawings and invention lists that refer to both patented and unpatented inventions. Researchers interested in the conceptual development of the straw should review the information contained not only in Subseries E: Drinking Tube and Subseries H: Flexible Straw, but also in Subseries L: Invention Lists & Drawings for straw ideas that were drawn on lists or sketches with other concepts. Additionally, researchers interested in the manufacturing device for the straw should review Subseries I: Apparatus & Method for Forming Corrugations in Tubing, as well as Subseries K: Unpatented Inventions, for the Flexible Straw & Method of Forming Same information.
Series 3: Flex-Straw Corporate Records (1938 - 1967) includes correspondence relating to the company and its formation, financial statements, tax returns, legal documents, patent assignments, royalty information, patent defense case research and records, and documents pertaining to the advertising and marketing of the flexible straw. Researchers should note that all conceptual and developmental details relating to the straw and its manufacture, as well as the original patents and their specifically associated legal correspondence can be found in Series 2. Series 3 is divided into several topically arranged subseries. Subseries A consists of the organizational materials for the company, including the minutes, by-laws and limited employee records. This subseries also contains two day books belonging to Joseph B. Friedman recording his appointments and personal notes from 1947 and 1950. Subseries B includes company related correspondence, organized by the correspondent. It begins with general correspondence, from 1939 - 1963, and continues with the letters of Bert Klein (1945 - 1950), David Light & Harry Zavin (1938 - 1962), and Betty Friedman (1940 - 1954). Much of the operational information on the company may be found in the letters Betty Friedman wrote and received from her brother. Subseries C holds the financial records of the company, including financial statements, ledgers, bank statements, check books, tax returns and royalty statements. Subseries D consists of legal records and correspondence, including such topics as changes in entity type, patent assignments, fair trade agreements and patent defense. Subseries E contains the advertising and marketing records of the company. This includes published material relating to the Flex-Straw specifically, as well as some advertising for flexible straws in general. Pencil concept drawings of Flex-Straw packaging and advertising art are drawn on the reverse of Pette calendar pages, and international advertising materials for the product are also present. Product testimonials, distributor bulletins, and corporate letterhead that traces the progression of company locations can also be found here.
Arrangement:
The collection is ivided into three series.
Series 1: Personal Records, circa 1920s-1940
Series 2: Invention and Patent Materials, 1915-1967
Series 3: Flex-Straw Corporate Records, 1938-1969
Biographical / Historical:
Joseph B. Friedman (1900 - 1982) was an independent American inventor with a broad range of interests and ideas. Born in Cleveland, Ohio on October 9, 1900, Joseph was a first generation American and the fifth of eight children for Jacob Friedman and Antoinette Grauer Friedman. By the age of fourteen, he had conceptualized his first invention, the "pencilite" lighted pencil, and was attempting to market his idea. Over the course of his inventing career, he would experiment with ideas ranging from writing implements to engine improvements, and household products to sound and optic experiments. He was issued nine U.S. patents and held patents in Great Britain, Australia and Canada. His first patent was issued for improvements to the fountain pen on April 18, 1922, (U.S. patent #1,412,930). This was also the first invention that he successfully sold, to Sheaffer Pen Company in the mid 1930s. In the 1920s, Friedman began his education in real estate and optometry. He would use both of these careers at different points in his life to supplement his income while improving his invention concepts. Although he was working as a realtor in San Francisco, California, the 1930s proved to be his most prolific patenting period, with six of his nine U.S. patents being issued then. One of these patents would prove to be his most successful invention - the flexible drinking straw.
While sitting in his younger brother Albert's fountain parlor, the Varsity Sweet Shop in San Francisco, Friedman observed his young daughter Judith at the counter, struggling to drink out of a straight straw. He took a paper straight straw, inserted a screw and using dental floss, he wrapped the paper into the screw threads, creating corrugations. After removing the screw, the altered paper straw would bend conveniently over the edge of the glass, allowing small children to better reach their beverages. U.S. patent #2,094,268 was issued for this new invention under the title Drinking Tube, on September 28, 1937. Friedman would later file and be issued two additional U.S. patents and three foreign patents in the 1950s relating to its formation and construction. Friedman attempted to sell his straw patent to several existing straw manufacturers beginning in 1937 without success, so after completing his straw machine, he began to produce the straw himself.
The Flexible Straw Corporation was incorporated on April 24, 1939 in California. However, World War II interrupted Friedman's efforts to construct his straw manufacturing machine. During the war, he managed the optometry practice of Arthur Euler, O.D., in Capwells' Department Store in Oakland, California, and continued to sell real estate and insurance to support his growing family. Joseph obtained financial backing for his flexible straw machine from two of his brothers-in-law, Harry Zavin and David Light, as well as from Bert Klein, a family associate. With their financial assistance, and the business advice of his sister Betty, Friedman completed the first flexible straw manufacturing machine in the late 1940s. Although his original concept had come from the observation of his daughter, the flexible straw was initially marketed to hospitals, with the first sale made in 1947.
Betty Friedman played a crucial role in the development of the Flexible Straw Corporation. While still living in Cleveland and working at the Tarbonis Company, she corresponded regularly with her brother and directed all of the sales and distribution of the straw. In 1950 Friedman moved his family and company to Santa Monica, California. Now doing business as the Flex-Straw Co., sales continued to increase and the marketing direction expanded to focus more strongly on the home and child markets. Betty moved west in 1954 to assume her formal leadership role in the corporation. Additional partners and investors were added over time, including Art Shapiro, who was initially solicited as a potential buyer of the patent. On June 20, 1969, the Flexible Straw Corporation sold its United States and foreign patents, United States and Canadian trademarks, and licensing agreements to the Maryland Cup Corporation. The Flexible Straw Corporation dissolved on August 19, 1969.
Dr. Joseph Bernard Friedman died on June 21, 1982. He was survived by his wife of over 50 years, Marjorie Lewis Friedman, his four children Judith, Linda, Pamela and Robert, and seven grandchildren
Separated Materials:
"Straw samples and an original dispensing device (ice cream disher) are located in the Division of Culture and the Arts (now Division of Cultural and Community Life).
A mandrel prototype from the original flexible straw manufacturing machine is held by the Division of Work and Industry."
Provenance:
Daughters Judith B. Rosen, Linda A. Reiss and Pamela B. Leeds, and son Robert A. Friedman donated this collection and its related artifacts to the Archives Center of the National Museum of American History on May 1, 2001.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Records document Charles Eisler, a Hungarian immigrant who was a skilled mechanic and engineer and his company, Eisler Engineering Company of Newark, New Jersey, which manufactured equipment for producing electric lamps, television and radio tubes, welding equipment and laboratory equipment.
Scope and Contents:
The bulk of the materials date from the 1930s to the 1950s and document Charles Eisler's contributions to the modern lamp making industry. There is considerable personal information documenting Eisler and his family, and his connection to his native Hungary. The collection is divided into 9 series: personal materials; business materials; employee records, operating records; diagrams and drawings; litigation and patent records; photographs; and scrapbooks.
Series 1, Personal Materials, 1944-1970, is divided into six subseries: Passports and Naturalization Certificate, 1910-1970s; Photographs, 1912; Chronological Correspondence, 1944-1970; Alphabetical Correspondence, 1941-1969; Family and Friends Correspondence, 1956-1966; Vacation Information, 1951; Financial Information, 1960-1967; and Medical Bills and Information, 1963-1967.
There are several passports (United States and German) for Eisler and his United States naturalization certificate of 1910. The photographs, 1912, are from Eisler's friend, Ed Korn. The photographs depict an airplane that Eisler created drawings for and two individuals, Bert Berry (parachutist) and Tony Januss, a pilot at Kinloch Field, St. Louis, Missouri.
The chronological correspondence, 1944-1970, is arranged chronologically. It contains letters about Hungarians and Hungarian issues; invitations to social events and speaking engagements; thank you letters; letters of condolence; donations; birthday greetings; and club memberships. Eisler was active in the Newark, New Jersey, Hungarian community. He donated equipment, clothes, and money to a variety of organizations that assisted Hungarians in the United States and in Hungary. Some of the correspondence was written by Mrs. R. Testa, secretary to Charles Eisler.
The alphabetical correspondence, 1941-1969, is arranged alphabetically. It consists of letters documenting such issues as stock in Eisler Engineering Company, personal purchases of Eisler's at the Ivanhoe Lobby Gift Shop by the Sea Hotel, and "Help the Suffering Hungarians" organization (1956-1961). This includes canceled checks from donors, specifically Operation Mercy to assist refugees from Budapest. Additionally, there is correspondence and itemized price lists for food and clothing for Hungarians. Of note is some Raritan Yacht Club (R.Y.C.) of Perth Amboy, New Jersey, materials. There is a R.Y.C. Duffle Bag newsletter, February, 1964. Eisler was a member of R.Y.C.
Family and friends correspondence, 1956-1966, includes letters and postcards from family and friends, mostly in Hungarian. Topics discussed include sending food, clothing, hearing aids, and medicine to Hungarian refugees; Christmas packages; emigration; and U.S. Relief Parcel Service receipts.
Vacation information, 1951, consists of one file folder of documentation of airline tickets, baggage tickets, tour itineraries, receipts from hotels, letterhead from hotels, and itemized lists of purchases for several trips Eisler made. Airlines ephemera represented include Pan American World Airways System; Air France; British Overseas Airways Corp; Trans World Airlines, Inc; and Eastern Airlines.
Financial information, 1960-1967, contains investment securities (certificates) information for Massachusetts Investors Trust; consolidated checking account information; lists of personal donations, personal income, and savings accounts. Eisler's personal donations varied greatly, both in amount and in the type of organization—American Hungarian Studies Foundation at Rutgers, Father Flanagan's Boy's Home; and the Jewish Community Council of Essex County, New Jersey.
Medical Bills and Information, 1963-1967, consists mostly of bills from doctors for services rendered.
Series 2, Business Materials, 1885, 1931-1985, is divided into seven subseries: correspondence, general files, financial information, World War II boards and regulations, real estate holdings and investments, articles, and Kahle Engineering.
Correspondence, 1946-1971, is arranged alphabetically by surname or company name. It contains a variety of issues—real estate, accounting, legal representation, and tenants. Attorneys Kessler and Kessler handled Eisler vs. General Electric Company. There is correspondence about meetings, depositions, and reviewing documents before filing. The tenant information includes assignments and agreements between individual tenants and the landlord, Lesire Corporation, which Eisler owned.
General Files, 1931-1985, contains files arranged alphabetically on a variety of topics.
Financial Information, 1931-1945, is mainly comprised of Treasury Department and Internal Revenue correspondence, and income tax documentation
World War II Boards and Regulations, 1942-1946, contain information about manpower, labor, and production during World War II for the manufacturing industry. The National War Labor Board contains wage rates and audit information for Eisler Engineering. The Manpower Commission established the total manpower allowance for Eisler Engineering and other companies. It set specific quotas for the number of male employees permitted. The War Production Board material includes a plant report of operations. It describes the product being made and categorizes the percentage of "war" versus "civilian" work. The War Department Plant Protection Division contains notes and recommendations for Eilser Engineering Company to implement.
Real Estate Holdings and Investments, 1932-1980, consists mainly of tax and stock returns and income information and cancelled notes for collateral with the Lesire Corporation. The record of real estate, 1952-1974, contains ledger sheets for seven separate properties with the name of the property, improvements if any, and address: Farm Flagtowne, Neshanic, New Jersey; 733 S. 12th Street, Newark, New Jersey; 735-737 S. 12th Street, Newark, New Jersey; 738-758 S. 13th Street, Newark, New Jersey; 16 N. Salem Street, Dover, New Jersey; 269 E. Blackwell Street, Dover, New Jersey; and Lad Construction. The ledger sheets also include a loan record with rents and mortgage receivable information. The Avenue L files document a factory building owned by Eisler in Newark, New Jersey. The files contain correspondence, receipts, and bills for work done on the building in preparation for sale.
Articles, 1885-1962 (not inclusive) includes four articles relating to the topic of electricity.
Kahle Engineering, 1960-1982, contains Dun and Bradstreet analytical reports from 1960 to 1964 and interoffice correspondence with Steven Logothetis, an employee of Kahle Engineering, interoffice memos, credit profiles, notes, mortgage papers, and information sheets for specific properties for purchase at public auction for the period 1979-1982.
Series 3, Employee/Personnel Records, 1940-1988, is divided into ten subseries: personnel files; accident reports; lists of employee names; service years and anniversaries; union (IUE AFL-CIO) agreements; benefits (health and pension); deceased employees; payroll information; electrical license course; Department of Labor; and miscellaneous.
The bulk of this series consists primarily of employee personnel files from the 1940s to 1960s. Arranged alphabetically by surname, the files contain employee record cards, employee applications, in some instances photographs (head shots), tax withholding exemption certificates, medical forms, union dues information, union steward reports detailing grievances and appeals, correspondence, recommendations, unemployment benefit payments, workers compensation, paychecks, and applications for United States citizenship and visa requests. The employee record cards capture the employee name; address; social security number; department; occupation; title; clock number; phone number; race; marital status; date of birth; number of children; stating rate; increases; vacation taken; country of birth; entry into the United States; naturalized and, if so, when and where; former employees and any union grievances. It provides a comprehensive view of the employee composition of the company.
The accident reports, 1958-1988, are arranged chronologically by year and then further arranged alphabetically by employee surname. These accident claim forms used by Eisler Engineering Company are for the New Jersey Manufacturers Casualty Insurance Company of Trenton, New Jersey. Additionally, there are blank State of New Jersey accident forms. There is some correspondence about specific claims and employees. There is one file folder documenting injuries and illness, 1971-1978. It consists of Occupational Safety and Health Administration (OSHA) forms completed by Eisler Engineering. They provide a summary of the types of injuries and illnesses, number of lost work days, number of cases and a supplementary record of occupational injuries.
Lists of employee names, 1957-1977, provides information on employees who left employment, were laid off, owed union dues; years of service to the company, birthdays, addresses, and job descriptions.
Service years and anniversaries, 1955-1970, provides the employee name, when employment began, years of service and if a service pin was awarded.
Union (IUE AFL-CIO) agreements, 1942-1957 contain union contracts and agreements between Eisler Engineering Mutual Employees Association, Inc., and the International Union of Electrical, Radio and Machine Workers (IUE-AFL-CIO).
Benefits (health and pension), 1957-1967, contains information on dental benefits, hospital service plans, Group Health Insurance (GHI) Inc., claim forms for medical care insurance, and the annual report of District 4 IUE, AFL-CIO Welfare Plan for 1957.
Deceased employees, 1946-1951, consists of form letters with the employees name, address, next of kin, date of death, and the amount of unpaid salary due.
Payroll Information, 1940-1973, includes deduction of wages or salary forms for union dues, plans for enrolling in the U.S. Savings Bond program, canceled payroll checks, forms for requesting vacation, and bonus and merit increases for employees.
Electrical License Course, undated, includes homework assignments, tests, and answers to questions, in lessons/courses on: compound generators, DC (direct current) self-excited generators, power, combination circuits, parallel circuits, split phase/resistance-start induction run motors, electricity, and compound motors.
Department of Labor, 1944-1956, contains employment reports and public contracts and minimum wage determinations. There is statistical information on the type of employee (male, female, non-white, and part-time) and a report of current and anticipated employment.
Miscellaneous contains one file folder with an undated Department of Labor and Industry letter about a highly desirable labor pool of technical, skilled, and semi-skilled workers becoming available.
Series 4, Operational Records, 1934-1977, is divided into two subseries: Equipment Quotes, 1960-1977, were prepared by Eisler for clients/companies in the United States and in foreign countries. The quotes include details about the machine requested and its price.
Operating Instructions and Parts Lists, 1934-1940s, are arranged predominately by machine number, but there are some exceptions. The files include drawings and sketches, operating instructions on assembling and disassembling, black and white photographs, charts, and product literature. There are some documents that were not created by the Eisler Engineering Company. These documents include operating instructions and drawings from other companies that Eisler had a working relationship with. The instructions, [1934-1945?], arranged alpha-numerically, are operating instructions for machines manufactured by the Eisler Engineering Company. The instructions are labeled D-1 to D-800. These instructions should be used in conjunction with the other operating instructions for specific machines. For example, instructions D-1 are for Eisler machine No. 00, a coil winding machine
Series 5, Diagrams and Drawings, 1924-1960, is divided into two subseries, wiring diagrams and drawings. The wiring diagrams 1934-1956, are arranged by type and provide instructions and diagrams on how to connect wires for Eisler machines. The drawings, 1924-1960, include blueprints, tracings, sketches and in some instances, specifications for specific machines. The name and number of the machine are listed. Also, the drawings contain factory layouts for companies in the United States and in Leningrad, Russia.
Series 6, Sales Records, 1924-1984, is divided into three subseries: customer sales lists, lamp machinery sales records, and catalogs. The Customer Sales Lists, 1951-1958, and the Lamp Machinery Sales Records, 1929-1958, include detailed information for each machine built and shipped to a client: shop number, job number, type of machine, machine number, customer name, customer order number, Eisler order number and date shipped, and a serial number if applicable. There are some lists for customer requested machines such as exhaust machines, stem machines, and base filling machines.
The catalogs, 1924-1979, are arranged into two sub-subseries, Eisler catalogs and other companies' catalogs. The catalogs are further arranged chronologically and are bound or consist of loose pages and individual bulletins. They provide information on incandescent lamps, power transmission tubes; neon tube signs; tungsten equipment and wire; burners, torches, fires, gas and air mixers; metal sprayers; bases; furnaces; vacuum flasks; ampules and vials; vacuum pumps; and electric welders.
Index cards for Eisler Engineering Anniversary Catalog 1945, are arranged by machine number and contain the machine name with a description, pricing information, and in some instances a date and annotations. Each card has a page number that correlates to the Anniversary Catalog No. 45-CE, 1945.
Series 7, Litigation and Patent Records, 1897-1953 (bulk 1926-1929), 1949, 1953, consist of briefs (for the defendant, Eisler, and plaintiff, General Electric) and the transcript of record in the case General Electric vs. Charles Eisler and Eisler Engineering Company, 1926-1929. The litigation was heard in the U.S. District Court, Eastern District of New Jersey and U.S. Circuit Court of Appeals, Third District. GE brought suit against Eisler for infringement of two U.S. patents, #1,128,120 for manufacturing glass rods and forming spiders, and # 1,220,836 for a filament support wire inserting machine. Eisler allegedly infringed by manufacturing and selling a hook inserting machine.
There is one file folder of newspaper clippings about anti-trust in lamp manufacturing and specifically conclusions to the Opinion for the case United States of America vs. General Electric Company, 1953. GE, Corning Glass Works, N.V. Philips Gloeilampenfabriken, Consolidated Electric Lamp Company, Hygrade Sylvania Corporation, Chicago Miniature Lamp Works, and Tung-Sol Lamp Works, Inc., were found guilty and in violation of the Sherman Anti-Trust Act. GE, in particular, negotiated agreements through its wholly-owned subsidiary, International General Electric that divided the world lamp markets. This division permitted GE to have the U.S. market exclusively and bar foreign lamp manufacturers. The domestic licensees' growth was limited by GE to a fixed percentage of its own production and expansion so that over the years a licensee's share of the business was diminished. This restrained trade, and competition by GE unlawfully monopolized the incandescent electric lamp business.
A separate case involving Westinghouse Electric and Manufacturing Co. vs. Beacon Lamp Co., Leopold Rossbach, C. L. Shoninger, A.H. Moses, L.E. Whicher and J.T. Hambay from 1896 to 1898 is also documented through the brief for the complainant and a record of the case.
Patents, 1913-1931, are further divided into tube patents, 1924-1931 and tube patents assigned to Raytheon Company, 1913-1929. The patents were assembled by Eisler for reference.
Series 8, Photographs, 1944-1967, is further divided into six subseries: machines by number, CAMS; timers; jigs; transformers and electrodes; welders; welders, tips, jigs and fixtures; and miscellaneous. The series contains 8" x 10" black and white prints. Originally organized in three- ring binders, the photographs are arranged by machine number with further numerical identifiers. For example, Machine No. 103 is a glass lathe machine and No. 103-XL is a vertical glass lathe machine.
CAMS are curved wheels mounted on a rotating shaft and used to produce variable or reciprocating motion in another engaged or contacted part. They are used to produce or machine something. Tips refer to the remnant of the glass tubing through which the lamp was exhausted of its air (as well as filled with inert gases after the invention of the gas-filled lamp in 1912) and jigs are devices for guiding a tool or for holding machine work in place.
The majority of photographs document machinery; few employees are featured.
Photographs for Machine No. 170, can working equipment at vacuum products, features African American workers circa the 1950s and Machine No. 160, an automatic tub bottoming machine features a female employee. Some of the miscellaneous photographs contain prints of equipment, parts and employees working in the factory.
Series 9, Scrapbooks, 1916-1959, includes three scrapbooks. Many of the articles are in Hungarian or Spanish.
Scrapbook, 1943 (bulk 1945-1955), 1959, contains newspaper articles about Charles Eisler and Eisler Engineering Company. Many articles and advertisements focus on specific machines Eisler manufactured. Articles about Charles Eisler contain information about the associations he belonged to, litigation, awards received, Lesire Corporation, his tenant company; and the appointment of Charles Eisler, Jr., as President of Eisler Engineering Company. Other items include company Christmas cards.
Scrapbook, 1916-1944, 1948, 1957, contains newspaper clippings and catalog pages on machines manufactured by Eisler; personal information about Charles Eisler's trip to Europe; a fire at his summer home; and Christmas decorations. There is documentation on Eisler Engineering Company employees, World War II contributions and production, and photographs of Charles Eisler presenting a donation to the Newark Hungarians and the U.S. Army Ambulance Branch.
Scrapbook, 1924-1959, contains convention programs, Family Circle information, documentation on various social events Eisler attended and machine advertisements.
Arrangement:
Collection organized into nine series.
Series 1, Personal Materials, 1910s-1970s
Subseries 1, Passports and Naturalization Certificate, 1910-1970s
Subseries 3, Timers, Jigs, Transformers, and Electrodes, 1952-1960
Subseries 4, Welders, 1944-1952
Subseries 5, Welders, Tips, and Jigs and Fixtures, 1944-1952
Subseries 6, Miscellaneous, 1944-1957
Series 9, Scrapbooks, 1916-1959
Biographical / Historical:
Charles Eisler (1884-1973) was born in Hungary to Adolph and Helen Eisler. Charles was the second child of nine: George, Emil, Michael, Leopold, Rudi, Franz, Emma and Lajos. Eisler completed his engineering and mechanical studies by the age of 17 and began an apprenticeship with a local factory. He became a licensed steam engineer and fireman of high pressure boilers. In 1902, he left Hungary for Berlin, Germany, with the goal to immigrate to the United States. In Germany, Eisler worked in a factory in Eberswalde, north of Berlin. The factory manufactured cast-iron pipe and machinery, and Eisler operated a crane loading barges near the factory. Eisler left Eberswalde and returned to Berlin to work as a toolmaker at Allgemeine Electricitäts Gesellschaft' (AEG). He arrived in New York City on the SS Potsdam/Stockholm (I) in November 1904. Because Europeans dominated the field of skilled mechanics and tradesmen in the United States, Eisler easily found employment in East Pittsburgh at Pittsburgh Westinghouse. In 1907, Eisler worked for Studebaker Metzger Motor Company as a tool-designer and tool room foreman.
Eisler returned to Hungary in the spring of 1912 where he took a job as a tool designing engineer with an American owned electrical firm, Standard Electric Company, in Újpest. He married Frieda Schwartz Eisler (d.1962) on December 24, 1912, in Budapest. They had four children: Charles Eisler, Jr., Martha (Eisler) Leff; Ruth (Eisler) Forest; and Constance (Eisler) Smith. In 1914, Eisler, his wife Frieda, and their newborn son Charles, Jr., returned to the United States. Eisler worked at the Westinghouse Lamp Company in Bloomfield, New Jersey, designing machines for building incandescent lamps with tungsten wire. At Westinghouse, Eisler held the position of chief engineer of the equipment division, and he completed the International Correspondence Schools course in mechanical engineering (1918). Eisler left Westinghouse in 1919 to work for Save Electric Corporation of Brooklyn, New York (an independent lamp manufacture), formed by Max Ettiger. At Save Electric, Eisler was equipment engineer superintendent and responsible for designing machines for the production of incandescent lamps.
General Electric (GE), Westinghouse, and RCA had a monopoly on modern incandescent lamp making machinery. The manufacture of lamps and tubes had moved from a low-rate, highly skilled craft work of Edison's Menlo Park to a high-rate, semi-skilled process dominated by GE and others. It was difficult for independent lamp manufacturers, such as Save Electric, to compete. The control and licensing of machinery patents was one method GE used to maintain a virtual monopoly on lamp manufacture throughout the first half of the 20th century. GE purchased Save Electric in 1920 to remove it from the incandescent lamp market. That same year, Eisler lost his job and started his own company, Eisler Engineering Company, to consult and manufacture equipment for producing electric lamps, television tubes, radio tubes, glass products, neon tubes, welding equipment and laboratory equipment. He established a machine shop at 15 Kirk Alley, Newark, New Jersey, where he redesigned many of his machines and drawings and started patenting. By 1924, Eisler's plant doubled in physical size and labor supply, with the radio tube industry peaking in 1929.1 However, the stock market crash of 1929-1930 severely impacted production, and Eisler never again saw the same growth. In 1929, Eisler sold a 49% interest in the company to Frank Bonner.
In June 1933, Eisler and others organized a group of independent manufacturers into the Incandescent Lamp Manufacturer's Association (ILMA). In response to the pressuring tactics of GE, Westinghouse and RCA, the group also documented every lamp maker who went out of business or that was bought by a monopoly member. The ILMA allowed members to pool their resources for patent litigation. "Eisler was the third leading outside supplier of lamp making machinery. It was not licensed by General Electric, and the unlicensed lamp manufacturers obtained most of their lamp making equipment from it. The Eisler equipment was less automatic and of considerably less speed than the machinery used by the General Electric group. However, it was considerably lower in price."2
Eisler Engineering Company was sued at least four times by GE between 1923 and 1928 for alleged patent infringement but won each case. The cases involved four United States patents owned by GE: Van Keuren #1,326,121; Mitchell and White #1,453,594; Mitchell and White #1,453,595; and Marshall #1,475,192. The last three patents address a process used in the manufacture of electric lamps known as "sealing in" of tip-less lamps. The plaintiff, GE, complained that Eisler, the defendant, was infringing. Several GE patents were declared invalid during the proceedings or were withdrawn, and Eisler's U.S. Patent #1,637,989 for tip-less lamps was upheld. See General Electric Company vs. Eisler Engineering Company, 20 F (2d.) 33 (C.C.A., 1927), 26 F (2d.) 12 (C.C.A., 1928), and 43 F (2d.) 319 (C.C.A., 1930). One of Eisler's strongest defenses was a 1916 article he published in Machinery on Tungsten Lamp Manufacture. Eisler defended his case not only for the interest of his own company but also for those who utilized his products as well as those who manufactured under a licensing agreement with Eisler Engineering Company.
In 1954, Charles Eisler, Jr., formerly vice president became president of Eisler Engineering Company, Inc., and Charles Eisler, Sr., became chairman of the board. In 1958, Eisler Senior officially stepped down. In the late 1970s, Eisler, Jr., sold the company to Kahle Engineering Company. Kahle, established in 1920 with its roots in the glass machinery business, provided equipment for the medical device, pharmaceutical, electrical and automotive industries. Today, Kahle focuses solely on the manufacture of assembly machines for medical devices.
Eisler was issued fifty-seven United States patents relating to the mass production of glass articles. His first patent was issued in 1916 (U.S. Patent # 1,209,650) for a turret attachment and his last was issued in 1958 (U.S. Design Patent # DES 182,796) for a spot welder/press type. Eisler received an honorary Doctor of Science degree from Bloomfield College in Bloomfield, New Jersey (1951) and was elected to life membership in the American Society of Mechanical Engineers (1952). He died on October 8, 1973 at the age of 89 in East Orange, New Jersey.
1 Eisler, Charles. The Million-Dollar Bend (New York: William-Frederick Press, 1960).
2 Bright, Arthur. The Electric Lamp Industry (New York: Macmillan Co., 1949).
Related Materials:
Materials in the Archives Center
Kahle Engineering Company Records, 1930-1980 (AC0735), the successor company to Eisler Engineering
Materials in Other Organizations
Rutgers University Special Collections and University Archives have some Eisler Engineering Company trade literature in the Sinclair New Jersey Collection: New Jersey Trade Literature and Manufacturers' Catalogs at http://www.libraries.rutgers.edu/rul/libs/scua/sinclair/sinclair_main.shtml.
Provenance:
The collection was donated by E.N. Logothetis of Kahle Engineering on June 15, 2000.
Restrictions:
Collection is open for research but the majority is stored off-site and special arrangements must be made to work with it. Series 3, Employee Records, personnel files are restrictedContact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Patent and trademark documents, advertisements, sales and marketing material, market research, photographs, packaging, company newsletters and magazines, and business records documenting the history of the Maidenform Company from 1922 to1997.
Arrangement:
Collection organized into eleven series.
Series 1, Company History, 1922-1990
Series 2, News Articles, 1941-1997
Series 3, Patents, Trademarks, and Registrations, 1871-1979
Series 4, Publications, 1931-1997
Series 5, Sales and Marketing Materials, 1929-1997
Series 6, Advertising, 1929-1997
Series 7, Photographs, 1927-1993
Series 8, Patterns, circa 1950s
Series 9, World War II Activities, 1941-1946
Series 10, Labor Relations, 1937-1990
Series 11, Miscellaneous Unprocessed Materials
Biographical / Historical:
The history of Maidenform, Incorporated began at Enid Frocks, a small dress shop in New York City owned and operated by Enid Bissett. Ida Rosenthal was a Russian Jewish immigrant and seamstress at Enid's shop. In 1922, Ida and Enid decided that the fit and appearance of their custom-made dresses would be enhanced if improvements were made to the bandeaux style bras then in vogue. They gathered the bandeaux in the middle in a design modification that provided more support in a manner they believed enhanced, rather than downplayed, a woman's natural figure. Ida's husband, William, added straps and further refined the style. The called their bras "Maidenform", in counterpoint to the "Boyish Form" brand then in vogue. Initially, the bras were given away with each dress they sold. As the bras gained popularity they began selling them, and eventually the bras became so popular they stopped making dresses altogether and shifted to full-scale brassiere manufacturing. The first Maidenform plant opened in Bayonne, N.J. in 1925. After World War II, the company began marketing heavily in Europe and Latin America. Eventually, Maidenform operated plants in West Virginia, Florida, Puerto Rico and the Dominican Republic.
Documentation for the development and manufacture of a "pigeon vest" is also included in the collection. The pigeon vest allowed troopers to carry homing pigeons with them as they parachuted behind enemy lines. During World War II, Maidenform manufactured these pigeon vests and silk parachutes for the war effort.
Maidenform advertising campaigns were enormously successful, and generated controversy as well as praise. The now famous "I Dreamed" campaign was launched in 1949; this campaign ran for 20 years, making it one of the longest running campaigns in the history of advertising. The advertisements featured models in everyday or fantastic situations, elaborately costumed but wearing only a Maidenform bra above the waist. This campaign was followed by the "Maidenform Woman" campaign which was credited with boosting sales by 200 percent in some stores. The "Dares to Dream" campaign played off the "I Dreamed" tagline in 1984, and in 1987, the "Celebrity" campaign began. The "Celebrity" ads were notable for the absence of women in lingerie; instead, well-known male actors discussed their feelings about women and lingerie in print and commercial advertisements. The tone of the advertising shifted in 1992 with a series of ads called "The Women's Advocacy" campaign.
Maidenform was family owned and operated until 1997. After the death of William Rosenthal in 1958, his wife, Ida, became the president of their company. In 1963, she suffered an incapacitating stroke. At this time, son-in-law Dr. Joseph Coleman became head of the company. Upon his death in 1968, his wife (the only surviving child of Ida and William) Beatrice Rosenthal Coleman, gained complete control over the business until her death in 1990.
The Ida and William Rosenthal Foundation, a philanthropic and charitable institution founded in 1953, is run by granddaughter Catherine Brawer.
Related Materials:
Materials at the National Museum of American History
The Division of Home and Community Life (now Division of Cultural and Community Life) holds Maidenform artifacts including brassieres, girdles, and "long-lines," and two of the costumes used in the "I Dreamed" campaign.
Other Resources
Undergarment ads in the United States, 1947-1970
Provenance:
The collection was donated by Maidenform, Incorporated in May 1997.
Restrictions:
The collection is open for research use. Only reference copies of audiovisual materials may be used for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The donor has imposed restrictions on reproduction, broadcast or use of the collection for commercial purposes of any kind by third parties. Reproduction, broadcast or other use of the collection for commercial purposes of any kind by third parties is subject to prior written consent. These permissions will be required until July 2047. Please see the repository for further details.
Materials trace the evolution of product packaging and advertising of Whitman's Chocolates. Includes business records and photographs of early product displays.
Scope and Contents:
The collection primarily documents the packaging and display of Whitman's Chocolates. There is a pen and ink sketch from a New York newspaper dated from 1878 which is an image of the Whitman exhibit in Paris, France. Also included are advertisements clipped from newspapers and magazines dated1898 and 1934 as well as undated advertisiements. A scrapbook labeled as Mr. Greenwood's advertising and merchandising portfolio consists primarily of photographs of window displays and products. The window displays are from stores across the United States, including Burlington, Vermont; Louisville, Kentucky; Wichita Falls, Texas; Oklahoma City, Oklahoma; Huntington, West Virginia; Chicago, Illinois; Burlingame, California; Beverly, Massachusetts; Mobile, Alabama; Philadelphia, Pennsylvania; Atlantic City, New Jersey and Albany, New York. There are some materials relating to Mother's Day, including a short paper on the history of the holiday which states that the first observance was in Philadelphia in 1908. In addition, there are candy wraps, point of purchase displays, correspondence and a Good Housekeeping Bureau of Foods Sanitation and Health certificate from 1932. A second scrapbook of correspondence, advertisements, order forms, newsletters, and newspaper clippings dates from 1950-1952. There is also a fact book dated 1954 and an undated product book. Lastly, there is an undated photograph of Stephen Whitman. Materials are arranged in chronological order.
Related Materials:
Materials related to Stephen F. Whitman & Son are located in the Warshaw Collection of Business Americana (AC0060).
Separated Materials:
The Division of Home and Community (now Division of Cultural and Community Life) holds artifacts related to this collection, including packaging for some of its products. See Accession number 1992.0017.
Provenance:
Collection donated by Whitman's Chocolates, through Robert J. Dizutti, 1991, November 13.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
National Museum of American History (U.S.). Division of Medical Sciences Search this
Extent:
3 Cubic feet (7 boxes, 8 oversize folders)
Type:
Collection descriptions
Archival materials
Trade catalogs
Packaging
Hand coloring
Advertisements
Place:
St. Martinville (La.)
Louisiana
Date:
1950-1977, undated
Summary:
The collection consists primarily of advertising and promotional materials for products sold by the Fournet Drugstore. In addition, there are photographs of the African American community in St. Martinville, Louisiana.
Scope and Contents:
Collection consists primarily of advertising and promotional materials for products sold by the Fournet Drugstore in St. Martinsville, Louisiana. Most of these materials are from well-known companies such as Hallmark Cards, Incorporated; Johnson & Johnson; Yardley of London; and Max Factor & Company. Of particular interest are the photographs documenting the African American community primarily from the 1950s.
Beverly Partridge Shopping Bag Collection, NMAH.AC.0493
Provenance:
The collection was donated to the Museum by Magdell F. Theriot and Fred G. Fournet in 1984.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The collection consists largely of print ads, signs, decals and other marketing and promotional materials. Virtually all of the print ads are for the U.S. audience. The period since World War II is more fully documented than the earlier period, although there are some advertisements from the 1930s and earlier. Most of the material documents Pepsi's U.S. advertising, although there are a number of signs and three-dimensional promotional items created for the international market. The international materials date primarily to the late 1960s and 1970s. The materials have been arranged in two series.
Series 1 contains print ads.
Series 2 contains three-dimensional marketing and promotional materials, such as signs, bottle carriers, and thermometers. Within each series, materials have been grouped by size, and there under chronologically (when dates are available).
Related Materials:
This collection complements the "Pepsi Generation" Oral History and Documentation Collection, #111, which includes 29 oral history interviews with people involved with the creation of Pepsi-Cola advertising, television advertisements and related materials.
Researchers interested in the advertising of Pepsi and other soft drinks and beverages should see the Pepsi Generation Oral History Collection (AC #111). The Warshaw Collection of Business Americana (AC #60) contains soft-drink advertising under the subject heading "Beverages." The N. W. Ayer Advertising Agency Collection (AC #59) is arranged by client name and includes beverage advertising for several clients, including Hires and Canada Dry.
Provenance:
Collection donated by Pepsi-Cola USA, May 4, 1984.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Head, Howard, 1914-1991 (inventor, business executive) Search this
Extent:
4 Cubic feet (11 boxes, 5 map folders)
21 Film reels
Type:
Collection descriptions
Archival materials
Film reels
Drawings
Correspondence
Black-and-white photographic prints
Business records
Audiovisual materials
Financial records
Blueprints
Date:
1954 - 1977
Summary:
Papers relate to John Bucheimer's work as manager of new product manufacturing in the Engineering Department at Head Ski Company.
Scope and Contents:
These records were assembled and saved by John Bucheimer in conjunction with his work at Head Ski Company. The bulk of the records relates to engineering matters and detail how the skis were manufactured. The records also provide insight into the daily operations and activities of the Head Ski Company factory.
Series 1, Operational Records, 1967-1973, include an organizational chart, company and management profile, annual reports, inter office correspondence, memoranda, management notes, the Management News Bulletin, and plant information. The organizational chart of 1969 provides the job title and name of the employee for specific positions within Head Ski Company, Head Ski and Sportswear, American Athletic Equipment, Wayne Plastics, Wing Archery, and Head International AG.
This series contains the Management News Bulletin, 1967-1970. An internal communication from the president, the news bulletin provided a forum for announcements, resignations, work plans, reorganizations, organizational charts, employee changes, and general work flow issues. While small in size, the content is rich for getting a sense of the management style at Head Ski Company.
The management notes, 1968-1971, are handwritten by Bucheimer and contain information on training, responsibilities, manufacturing expenses, production schedules, regional sales meetings, and job postings. There are a few management pamphlets published by the Economic Press, Inc. These pamphlets provided "tips" to managers. Also, the management notes contain two union fliers addressing the issue of union dues. Both fliers urge employees to "keep your take home pay free from Union dues. Vote no union." Other materials include inventories of office surplus and plant information. There are instructions of how to conduct a tour of the plant and ADT protective service documentation. Bucheimer was the designated ADT card holder for the company.
Series 2, Employee Records, 1957-1973, consist of employee handbooks and insurance materials, a job description for manager of manufacturing projects, and vacation schedules for several employees. Some salary information is here.
Series 3, Marketing/Sales Records, 1969-1972, includes one catalog from 1972, three news releases, sales information, and ski show and shipment information. The ski show materials document specific shows—Canada, Chicago, Los Angeles, and New York—and the ski models displayed and, in some instances, orders placed. The special shipments, 1969-1971, include invoices, correspondence, notes, and material move tickets for companies such as Cell Pack, Ltd., Standard Metalwerke, Dura Fiber Corp., and United Shoe Machinery Corp.
Series 4, Financial/Accounting Records, 1967-1971, contains reports, inventories, expenses, and some payroll information. The majority of these records date from September 1969 to October of 1969. The expense statements reveal how much was budgeted and spent for materials, direct labor, payroll taxes, Christmas bonuses, travel, postage, maintenance, and ski parts, to name a few categories. There is some payroll information with the payroll control sheets.
Series 5, Engineering/Manufacturing Records, 1956-1977, comprise the largest and richest series within the collection. The records are subdivided into seven subseries: inventories, instructions, repair information, reports, drawings and specifications, testing information, and miscellaneous.
The inventories provide valuable information on the types of materials used, the quantities, and in some instances the cost. The raw material inventory of 1967 details material types (e.g. glue, plywood, aluminum, poles, saw blades), account numbers, date, quantity, price and actual cost. Like the raw material inventory, the perpetual inventory of 1966 is divided according to material type (e.g. aluminum, plastic, cloth tape, wood, rubber, steel) unit measure (typically in pounds), conversion factor, dates, and a balance amount.
The instructions include detailed information on "how to" for a variety of operations such as aluminum sandblasting bottom ski skin assembly, degreasing nosepieces, and sanding, gluing, and cutting "L" steel edges. The instructions consist of a workplace layout diagram, tools needed, and step by-step instruction elements. Of note is the material flow processes for the company. There are flow charts for each operational sequence performed. There are photographs of equipment with the flow charts, but they are not keyed to specific operational tasks.
The repair information contains procedures and lists of parts for skis. The repair procedures describe the repair needed and what model ski is affected. A detailed description of the repair is documented along with the materials required, tools, and how effective the repair was. The repairs documented here include finishing, grinding, bottom waxing, replacing edges, inlays, and remolding. The company had a program titled "rework" that handled returned skis. Many of the skis documented appear to have had cavity problems and were sent back to be remolded. There is some ski rejection analysis documentation citing why skis are being sent to the rework program. Additional information on cavity problems and production is also here. The parts list, 1969-1970, details various parts used on ski models JR-90, JR-60, 720-TA, 320-W, 240-B, K-short ski, deep powder-DP, Giant Slalom, slalom, 360-AR, 320-E and the downhill models. The part number and name, quantity, and any remarks are provided.
The reports, logs, and notes subseries contain manufacturing and production notes, and a variety of reports documenting engineering department activities. The inter-shift reports, 1963-1967, were maintained in spiral bound shorthand notebooks. They detail daily activities, operational suggestions, reminders to staff, materials available, and what work needs to be completed. Other reports include accidents, 1958-1961, and quality control reports, 1970-1971, which were created daily to provide detailed information on all aspects of the skis at final inspection time. The number of skis inspected with percentage information is summarized. The non-conforming material recovery reports, 1970, give the reasons why skis were rejected and indicate if skis were returned to vendors or used "as is."
The drawings and specifications, 1964-1970, are comprised of oversize drawings ranging from 8" x 10" to 34" x 43 _". The drawings are copies and include information on the short, slalom, giant slalom, downhill, and deep powder skis. The finished ski specifications, 1964-1967, document material types, assembly and subassembly procedures, ski data, ski poles, packaging material, and miscellaneous material. For each specification there is a corresponding instruction/narrative and, in some instances, a drawing.
The testing documentation is material specific (rubber, steel, plastic, adhesives) or ski model specific. It provides some insight into what materials the company worked with and under what conditions, such as, pulling, heating, or actual pilot ski runs. The suppliers, 1971-1973, include forms, receipts, bills, invoices, correspondence, receiving tickets, and descriptive inventories from companies that Head Ski Co. purchased supplies from.
Series 6, The General Files, 1954-1977, cover a variety of miscellaneous topics, such as the National Ski Patrol and postage, and are arranged alphabetically.
Series 7, Moving Image, no date, consists of twenty-one reels of 16 mm film which are unprocessed.
Series 8, Personal Materials, circa 1960s, contain greeting cards and notes and a photograph of Bucheimer with Howard Head.
Arrangement:
Collection organized into eight series.
Series 1: Operational Records, 1967-1973
Series 2: Employee Records, 1957-1973
Series 3: Marketing/Sales Records, 1969-1972
Series 4: Financial/Accounting Records, 1967-1971
Series 5: Engineering/Manufacturing Records, 1956-1977
Subseries 1, Inventories, 1966-1971
Subseries 2, Instructions, 1967-1970
Subseries 3, Repair Information, 1969-1971
Subseries 4, Reports, logs, and notes, 1956-1971
Subseries 5, Drawings and Specifications, 1964-1970
Subseries 6, Testing Information, 1963-1970
Subseries 7, Miscellaneous, 1967-1973
Series 6: General Files, 1954-1977
Series 7: Moving Image, no date
Series 8: Personal Materials, circa 1960s
Biographical / Historical:
John Bucheimer was born on December 7, 1919. During the 1940s, he worked with Howard Head at Glenn L. Martin Company, an aircraft company founded by aviation pioneer Glenn L. Martin (1886-1955) in Middle River, Maryland. At Martin, Bucheimer supervised work on planes and oversaw structural testing. Primarily self taught, he learned electronics and drafting skills on the job. Head left the Glenn L. Martin Company to start his own company, Head Ski Company in 1948, and Bucheimer joined him.
Head, a former aircraft engineer, developed, designed, manufactured, and marketed the first metal laminate skis in 1950 called the "Head Standard. These skis revolutionized the industry. They were made of two layers of aluminum bonded around a core of plywood at very high pressure; the outer layer was made of plastic. By 1952, Head introduced skis with edges made of tempered steel. His skis were lighter and faster than wood and earned the nickname "cheaters" by the industry. In 1969, Head introduced a fiberglass/metal ski, but this ski combined with a diversified product line of javelin and aluminum tennis rackets could not strengthen his company nor stop a takeover by AMF in 1970.
At Head Ski Company, Bucheimer held the position of manager of new products manufacturing. He trained employees on every aspect of work flow.
Related Materials:
Materials in the Archives Center
Howard Head Papers, 1926-1991, AC0589
Materials in the National Museum of American History
The Division of Culture and the Arts (now Division of Cultural and Community Life), formerly the Division of Music, Sports, and Entertainment, holds artifacts related to the Howard Head Papers. These artifacts include downhill skis, ski poles, ski boots, ski bindings, and cross sections of downhill skis.
Provenance:
The collection was donated by John Bucheimer on April 26, 2005.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Use of original papers requires an appointment. Use of archival audiovisual recordings with no duplicate access copy requires advance notice.
Collection Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Collection Citation:
Exhibition records of the Contemporary Study Wing of the Finch College Museum of Art, 1943-1975. Archives of American Art, Smithsonian Institution.
Sponsor:
Funding for the processing of this collection was provided by the Andrew W. Mellon Foundation, administered through the Council on Library and Information Resources' Hidden Collections grant program. Funding for the digitization of two motion picture films was provided by the Smithsonian Women's Committee, and for the remaining sound and video recordings from the Smithsonian's Collection Care Pool Fund. Funding for the digitization of the collection, not including audiovisual materials, was provided by The Walton Family Foundation and the Terra Foundation for American Art.
6.5 Cubic feet (16 boxes, 188 pieces of original artwork)
Type:
Collection descriptions
Archival materials
Black-and-white photographic prints
Pastels (visual works)
Advertisements
Business records
Date:
circa 1936-1995
Summary:
The collection documents the development and evolution of the Breck Girl, a highly successful and long-lived advertising campaign whose hallmark was its vision of idealized American womanhood through correspondence, photographs, paintings, and print advertisements.
Scope and Contents:
188 pieces of original advertising art (mostly pastel drawings), and photographs, correspondence, and business records, documenting the development and evolution of the Breck Girls advertising campaign. Original advertising art includes portraits of famous models, such as Cheryl Tiegs, Brooke Shields, Kim Basinger, and Erin Gray. Artists represented include Charles Sheldon and Ralph William Williams. The 2006 addendum consists of approximately one sixth of one cubic foot of papers relating to Cynthia Brown's selection as a Breck Girl, 1988 and her induction into the Breck Hall of Fame.
Arrangement:
Collection divided into four series.
Series 1: Company history, 1946-1990
Series 2: Photographs, 1960-1995
Series 3: Print ads, 1946-1980
Series 4: Original artwork, 1936-1994
Biographical / Historical:
Dr. John Breck is credited with developing one of the first liquid shampoos in the United States, in Springfield Massachusetts in 1908; Breck is also credited with introducing the first ph-balanced shampoo, in 1930. During the early years of the business, distribution remained localized in New England, and the product was sold exclusively to beauty salons until 1946. Advertising for the brand began in 1932, but appeared only in trade publications, such as Modern Beauty Shop.
Edward Breck, son of the founder, assumed management of the company in 1936. Breck became acquainted with Charles Sheldon, an illustrator and portrait painter who is believed to have studied in Paris under Alphonse Mucha, an artist noted for his contributions to Art Nouveau style. Sheldon had achieved some measure of fame for his paintings of movie stars for the cover of Photoplay magazine in the 1920s, and had also done idealized pastel portraits for the cover of Parents magazine. He created his first pastel portraits for Breck in 1936, launching what would become one of America's longest running ad campaigns. When the company began national advertising (and mass distribution) in 1946, the campaign featured Sheldon's 1937 painting of seventeen-year old Roma Whitney, a spirited blonde. Ms. Whitney's profile was registered as Breck's trademark in 1951. When he retired in 1957, Sheldon had created 107 oil paintings and pastels for the company. Sheldon was known to favor ordinary women over professional models, and in the early years of the campaign, the Breck Girls were Breck family members, neighbors or residents of the community in which he worked; company lore holds that nineteen Breck Girls were employees of the advertising agency he founded in 1940. A Breck advertising manager later described Sheldon's illustrations as, "illusions, depicting the quality and beauty of true womanhood using real women as models." The paintings and pastels form a coherent, if derivative, body of work which celebrates an idealized vision of American girlhood and womanhood, an ideal in which fair skin, beauty and purity are co-equal.
Ralph William Williams was hired to continue the Breck Girls campaign after Sheldon's retirement. Between 1957 and his death in 1976, Williams modified the Breck Girl look somewhat through the use of brighter colors and a somewhat heightened sense of movement and individuality. The advertising manager during his tenure recalled that at first Williams continued in Sheldon' manner, but in later years, as women became more independent, he would take care to integrate each girl' particular personality; he studied each girl and learned her special qualities. During these years, Breck Girls were identified through the company's sponsorship of America's Junior Miss contests. Williams work includes pastels of celebrities Cybil Shepard (1968 Junior Miss from Tennessee), Cheryl Tiegs (1968), Jaclyn Smith (1971, 1973), Kim Basinger (1972, 1974) and Brooke Shields (1974) very early in their careers.
By the 1960s, at the height of its success, Breck held about a twenty percent share of the shampoo market and enjoyed a reputation for quality and elegance. Ownership of the company changed several times (American Cyanamid in 1963; Dial Corporation in 1990). The corresponding fluctuations in management of the company and in advertising expenditures tended to undermine the coherence of the national advertising campaign. In addition, despite William's modifications, the image had become dated. Attempts to update the image misfired, further limiting the brand's coherence and effectiveness. Finally, increased competition and an absence of brand loyalty among consumers through the 1970s and 1980s helped push Breck from its number one position into the bargain bin. The Breck Girl campaign was discontinued around 1978, although there have been at least two minor revivals, first in 1992 with the Breck Girls Hall of Fame, and again in 1995 when a search was begun to identify three new Breck Women.
Scope and Content: The 188 pieces of original advertising art (62 oil paintings on board, 2 pencil sketches on paper, and 124 pastels on paper) and related photographs, correspondence and business files in this collection document the development and evolution of the Breck Girl, a highly successful and long-lived advertising campaign whose hallmark was its vision of idealized American womanhood. The collection is a perfect fit with other 20th century Archives Center collections documenting the efforts of American business to reach the female consumer market. The Estelle Ellis Collection (advertising and promotions for Seventeen, Charm, Glamour and House & Garden and many other clients) the Cover Girl Collection (make-up), the Maidenform Collection (brassieres), and the Tupperware Collections offer a prodigious body of evidence for understanding the role women were expected to play as consumers in the 20th century.
These advertising images also offer fertile ground for research into the evolution of popular images of American girlhood and womanhood. The research uses of the collection derive primarily from its value as an extensive visual catalog of the ideal types of American women and girls, arising and coalescing during a period in which 19th century ideals of womanhood were being revisited (the depression, the war years, the immediate post-war period) and continuing, with slight modifications and revisions, through several decades during which those historical ideals were being challenged and revised.
Related Materials:
Several items of packaging, 1930s-1980s are held in the former Division of Home and Community Life (now Division of Cultural and Community Life); an 18k gold Breck insignia pin is in the former.
Provenance:
The Dial Corporation through Jane Owens, Senior Vice President, Gift, June 1998.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The collection documents Parke, Davis and Company, one of the largest and oldest pharmaceutical firms in America.
Scope and Contents:
The collection documents Parke, Davis and Company, one of America's oldest and largest drug makers. Parke, Davis had the first research laboratory in the American pharmaceutical industry. The company played a major role in the development of some of the principle new drugs of the twentieth century and pioneered the field of drug standardization. They were one of the first American firms to produce antitoxins, hormones, and other biologicals. They introduced new and important drugs such as adrenalin, dilantin, chlorenpleniol, and other antibiotics. They also did important research on vitamins, disinfectants, and pencillin.
The collection contains complete documentaion of all the research activities done, including research laboratory notes, correspondence, and published papers. The collection also contains corporate, financial, advertising and sales materials, photographs, and audiovisual materials. The collection is important for those researchers interested in the history of public health, the history of biologicals, pharmaceutical manufacturing and business history.
Arrangement:
Collection is divided into 13 series.
Series 1: Corporate Materials, 1887-1951
Series 2: Financial Materials, 1880-1970
Series 3: Employee/Personnel Materials, 1900-1989
Series 4: Advertising/Sales Materials, 1868-1980
Series 5: Photographs, 1866-1992
Series 6: Notebooks, 1908-1968
Series 7: Control Department Records, 1884-1931
Series 8: Formulas, 1882-1967
Series 9: Equipment Data Files, 1922-1978
Series 10: Publications, 1968-1988
Series 11: Research Materials, 1920-1978
Series 12: Drawings, 1911-1971
Series 13: Addenda, 1867-1970
Series 14: Audio Materials, 1956-1957
Historical:
Parke, Davis and Company traces it's origins to Samuel Pearce Duffield (1833-1916), a physician and pharmacist. Duffield was born in Carlisle, Pennsylvania and his family moved to Detroit when he was an infant. Duffield graduated from the University of Michigan in 1854 and he attended medical school at the University of Pennsylvania, latter leaving for Germany where he studied chemistry and sought treatment for his eyesight. He subsequently earned a Doctor of Philosophy from Ludwig University at Giessen in Germany. Duffield returned to Detroit in 1858 and established a retail drugstore with a strong interest in manufacturing pharmaceuticals. Duffield sought financial partners for his retail and manufacturing venture with A.L. Patrick and Francis C. Conant. Both men retracted their investments and Duffield met Hervey Coke Parke (1927-1899), a native of Bloomfield Hills, Michigan.
Duffield and Parke formed a formal partnership in 1866. George S. Davis, a third partner and traveling salesman previously with Farrand, Sheley and Company, was added 1867. Augustus F. Jennings joined the company as a partner to head manufacturing. The company became known as Duffield, Parke, Davis, & Jennings Company. Duffield withdrew in 1869 and the name Parke, Davis & Company was adopted in 1871. The company incorporated in 1875 and began planning world-wide scientific expeditions to discover new vegetable drugs such as Guarana, Bearsfoot, Eucalyptus Globulus, and Coca. The company first showed a profit in 1876, and the first dividend paid to shareholders in 1878 and dividends paid until mid-1960s. Research was a major activity of the company.
In 1907, Parke, Davis and Company bought 340 acres in northeast Avon Township, Michigan, and called it Parkedale Farm. The farm was dedicated on October 8, 1908, and included sterilization rooms and a vaccine propagating building. By 1909 the farm included 200 horses, 25 to 50 cattle, 150 sheep, and employed 20 men. The horses produced the antitoxin for diphtheria and tetanus, the cattle produced a vaccine for smallpox preventatives, and the sheep made serum. Only the healthiest animals were used and all were well cared for. Exotic plants were also grown on the site and used for drugs. Parke-Davis' chief products were antitoxins and vaccines as well as farm crops for feeding the animals. The farm continued to produce vaccines for diphtheria, scarlet fever, tetanus, smallpox, anthrax, and in the 1950s, the Salk polio vaccine.
Due to a weakening financial position, the company became susceptible to take-over, and was purchased by Warner-Lambert in 1970. Warner Lambert, was then acquired by Pfizer in 2000. In 2007, Pfizer closed its research facilities in Ann Arbor, Michigan.
Source
Rochester Hills Museum at Voon Hoosen Farm (last accessed on September 29, 2021 https://www.rochesterhills.org/Museum/LocalHistory/ParkeDavisFarm.pdf)
Parke, Davis and Company. Parke-Davis At 100...progress in the past...promise for the future. Detroit, Michigan, 1966.
Related Materials:
Materials in the Archives Center, National Museum of American History
Alka-Seltzer Documentation and Oral History Project (NMAH.AC.0184)
N W Ayer Advertising Agency Records (NMAH.AC.0059)
Cover Girl Advertising Oral History Documentation Project (NMAH.AC.0374)
Garfield and Company Records (NMAH.AC.0820)
Albert W. Hampson Commercial Artwork Collection (NMAH.AC.0561)
Ivory Soap Advertising Collection (NMAH.AC.0791)
Kiehl's Pharmacy Records (NMAH.AC.0819)
Alan and Elaine Levitt Advertisement Collection (NMAH.AC.0303)
Medical Sciences Film Collection (NMAH.AC.0222)
Norwich Eaton Pharmaceutical, Inc. Collection (NMAH.AC.0395)
Procter & Gamble Company Product Packaging Collection (NMAH.AC.0836)
Sterling Drug Company Records (NMAH.AC.772)
Syntex Collection of Pharmaceutical Advertising (NMAH.AC.0821)
Warshaw Collection of Business Americana Subject Categories: Medicine (NMAH.AC.0060.S01.01.Medicine)
Warshaw Collection of Business Americana Subject Categories: Patent Medicines (NMAH.AC.0060.S01.01.PatentMedicines)
Materials at the Smithsonian Institution Libraries
Smithsonian Libraries Trade Literature Collection
Trade catalogs related to Parke, Davis & Co.; Warner-Lambert; Pfizer Pharmaceuticals; and Pfizer, Inc.
Materials at Other Organizations
Detroit Public Library, Special Collections
Parke, Davis & Company records, 1892-1959
Scrapbook of clippings, 1929-44; Excursions & Announcements, 1892-1902; and company newsletters.
University of California San Francisco
Drug Industry Documents was created by the University of California San Francisco Library in collaboration with faculty members C. Seth Landefeld, MD and Michael Steinman, MD. Originally established to house documents from an off-label marketing lawsuit against Parke-Davis (United States of America ex rel. David Franklin vs. Parke-Davis), the archive has grown to include documents from additional sources illustrating how the pharmaceutical industry, academic journals and institutions, continuing medical education organizations and regulatory/funding agencies operate in ways that are detrimental to public health.
Separated Materials:
Division of Medicine and Science, National Museum of American History
The division holds objects related to Parke, Davis that primarily include containers (boxes and glass bottles) that held phamrmaceuticals, biologicals (vaccines), crude drugs, and herb packages. See accessions: 1978.0882; 1982.0043; 1982.0043; 1984.0351; 1985.0475; 1988.3152; 1991.0415; 1992.3127; 2001.3066; 2012.0165; and 2018.5001.
Provenance:
The initial collection of approximately 185 cubic feet was donated by the Warner-Lambert Company, through Jerry A. Weisbach, Vice-President and President of the Pharmaceutical Research Division, on February 3, 1982.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
A collection of films shot by Harry B. Bergman documenting Bergman's New York City, New York construction firm Godwin Construction Company. Films document construction of landmark buildings such as The Chrysler Building, New York Port Authority and others. Films also document company "beefsteaks", and Bergman's numerous vacations and pursuits.
Scope and Contents:
The Kahn Family Films document the activities of the Godwin Construction Co. of New York City from 1928-1934. The films also document more than twenty-five years of the Bergman and Kahn family life and travel. The films are silent, 16mm black and white reversal and Kodachrome. Unless otherwise noted, films were arranged in the Archives Center on compilation reels by subject. Some images are deteriorated because of age and film conditions, most noticeably on 722.39. A detailed description of each reel is included under each film title. The collection is divided into five series and arranged in chronological order;
Series 1, Godwin Construction Company, 1927-1934; documents the digging, structural support and daily site activities at various Godwin construction jobs around New York City. In the footage taken at the Chrysler Building site, Bergman documented many of the workers who worked on the job as well as the secretaries in the main offices with filmed portrait shots. While the films are primarily focused on documenting construction practices and procedures at the sites, there is also footage of workmen and machinery. The films also document the company=s annual ABeefsteak@ that eventually moved from a banquet hall to one of the islands in Jamaica Bay.
Series 2, Rockaway Park Yacht Club, 1927-1929; documents many of Bergman's yachting activities on the yacht Thora and events at the Rockaway Park Yacht Club (RPYC) from family related activities to some of the Godwin Company's Beefsteaks.
Series 3, Travel and Leisure, 1926-1957, undated; documents many of the Bergman and Kahn family trips to various locations in the United States and Europe. The 1927 trip to Canada and the American West has footage of Hollywood, then just on the verge of adding sound to motion pictures. The 1929 trip to Europe occurred not only during the first year of the Great Depression but is a wonderful travelogue of Europe in the years before WWII. On reel 722.27 there is an interesting shot of a poster, "Ethel et Julius Rosenberg Que Les Assassins, Soient Maudits A Jamais" [trans: Ethel and Julius Rosenberg let the assassins be cursed/condemned forever.] showing a young boy throwing mud on the poster - presumably in protest.
Series 4, Family and Home Life, 1928-1958; Titles of the footage are taken directly from the original film containers. There is footage of many family members and gatherings. There is footage shot at Bergman's onetime home at 120-18 Newport Ave., Rockaway Park, Long Island. There is footage of tennis great Bill Tilden giving a small exhibition match in Florida in 1946 on 722.25.
Series 5, Papers, 1927-1958; are selections of the original paper containers for some of the films with the original notes and identifications written on them. This series also contains a copy of Bergman's 1907 thesis and related papers and architectural drawings.
Arrangement:
5 series.
Biographical / Historical:
Harry Montefiore Bergman (1885-1971) was born on August 3, 1885 in Elmira, New York. He graduated from college in 1907 with a degree in Applied Science from Columbia University's School of Engineering. After graduation, he went to work for Godwin Construction Co. He specialized in structural foundations and was an authority on the soil and bedrock of Manhattan Island, New York. Beginning his employment as a superintendent, he rose to the position of Secretary and General Superintendent of Civil Engineering in June, 1927. In January 1932, Bergman was elevated to Vice-President and finally attained the presidency of the company in 1957. Bergman retired from the company in 1967. He was a member of the Association of American Society of Civil Engineers.
Godwin Construction Company was founded by Philander Hanford Godwin (1877-1936) in the early 20th century. Godwin was one of the pre-eminent civil engineering firms in New York City primarily involved in constructing foundations for large public building projects. The company was responsible for digging and construction of the foundations for the Chrysler Building, 176th St. Telephone Building, the old New York Port Authority Truck Terminal, the old Madison Square Garden at 8th Ave. and 50th St., the Hudson River Bridge, New York Hospital, Knickerbocker Village and others. Godwin Construction Co. was located in New York City, through the years at various locations: by 1915 at 251 4th Ave., by 1932 at 370 Lexington Ave., Rm. 1201 and later at 130 East 44th St.
Bergman, a lifelong bachelor, developed a love of motion picture photography and pursued this hobby with great enthusiasm. He photographed not only Godwin's construction work and work sites at various foundation projects throughout New York City in the 1920s and 1930s but filmed the company picnics, called "Beefsteaks", family leisure time activities and vacations as well. Bergman was also an avid yachtsman and filmed many hours of footage while sailing on Samuel Lauterbach's yachtThora , (the Thora may also have been owned in a partnership between Lauterbach and Bergman) and at the Rockaway Park Yacht Club (RPYC) in Rockaway Park, New York. Bergman, along with Lauterbach, was one of the founders of the RPYC and it was reportedly founded because Jews were not allowed membership in any of the "exclusive" yacht clubs surrounding Manhattan. The yacht club was destroyed during the hurricane of 1938. Many films feature Ruth Perl who was Bergman's favorite niece. They took numerous trips to California, Canada, and Europe. Perl seems to also have taken an interest in motion picture photography as well, often operating the camera herself. Perl married Irving Kahn and had three sons, Donald Kahn, Alan R. Kahn and Thomas G. Kahn, who figure prominently in the later films. Bergman was a lifelong resident of New York. As of 1916, his address was 615 W. 143rd St., New York, NY. For a time he lived at 120-18 Newport Ave. in Rockaway Park, NY. In 1951 he bought a home at 143-17 Cronston Avenue in Belle Harbor. At the end of his life, Bergman is noted as living at 1 Fifth Avenue, New York, NY. Bergman died on August 3, 1971. At the time of his death Bergman was staying at the Florence Nightingale Nursing Home, 175 East 96th St. in New York, New York.
Bergman's employer and the founder of Godwin Construction Co., Philander H. Godwin, was born on September 30, 1877 in New York City, NY. Godwin graduated from Columbia University's School of Engineering with a degree in Applied Science in 1899. After graduation, he married Carrie L. Pye and they had two children. Godwin founded the Godwin Construction Co. in the early 20th century and was the company's president until his death in 1936. As of 1916, his residence address was Cedar and Arch Avenues in Larchmont, NY and by the time of his death he was living at 26 Willow Avenue in Larchmont. He was a member of the Larchmont Yacht Club and perhaps had a great influence on Bergman's taking up the sport. He was an active member of St. John's Episcopal Church, Larchmont and a member of the Union League. Godwin died on March 27, 1936 in Larchmont.
Sources: Records of Columbia University, New York, New York
"City Sells 2 Plots for Factory Sites", New York Times, June 6th, 1951, pg. 64.
Newspaper Obituary of Harry N. Bergman, Archives Center Control File
Conversation and correspondence with Alan and Kimberly Kahn
My Life: Edward du Moulin
Provenance:
Donated to the National Museum of American History, Archives Center in 2000 by Kimberly R. Kahn, great-great niece of Harry M. Bergman.
Restrictions:
Collection is open for research but the original and master (preservation) films are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
The National Museum of American History may not authorize publication, reproduction, or distribution by a commercial, for-profit publisher, distributor, media producer, or film maker without the express permission of the Donors.
The term of the requirement for written authorization prior to third party, for-profit, commercial use will last 50 (fifty) years unless agreed to in writing by both the National Museum of American History and the Donors.
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Collection Citation:
George Grey Barnard papers, circa 1860-1969, bulk 1880-1938. Archives of American Art, Smithsonian Institution.
Sponsor:
Funding for the processing and digitization of this collection was provided by the Terra Foundation for American Art. Glass plate negatives in this collection were digitized in 2019 with funding provided by the Smithsonian Women's Committee.
National Museum of American History (U.S.). Division of Sports, Entertainment and Leisure Search this
Extent:
4.5 Cubic feet (12 boxes, 1 map folder)
Type:
Collection descriptions
Archival materials
Letters (correspondence)
Programs
Paper dolls
Interviews
Clippings
Awards
Photographs
Magazines (periodicals)
Advertisements
Date:
1910 - 2003
Summary:
Yolande Betbeze was crowned Miss America in September, 1950. During and after her reign she was influential in both the Civil Rights and Feminist movements. Her papers document her reign as Miss America, her life after Miss America, and the Miss America pageant itself.
Scope and Contents:
Scope and Content: This collection documents the life of Yolande Betbeze who reigned as Miss America 1951. Though the collection focuses heavily on the year of her reign from September 1950 to September 1951, it also includes information about her life before winning the Miss America pageant, the Miss Alabama and Miss America pageants of 1950, and her life post-Miss America. Visual imagery in the collection documents life and fashion in the 1950s through 2000. Newspaper articles offer evidence of the culture of the 1950s. This collection contains newspaper clippings, magazine articles, photographs, awards, and memorabilia of Miss America pageants throughout the twentieth century in the form of booklets, brochures, and paper dolls.
Series 1, Miss America Reign, 1950-1951, 1994, undated, includes newspaper articles, magazine articles, and awards from the House of Representatives, programs and brochures relating to Ms. Betbeze's activities as Miss America. All publicity articles—whether promotional or editorial-are included in this series. Betbeze traveled extensively during her reign, and her trips are documented here. Also included in this series are her visits to military installations, promotion of Miss America pageant sponsors, promotion of her own opera career, and most importantly her verbal attacks against the objectification of women in pageants while she wore the Miss America crown.
Subseries 1, Newspaper Clippings and Magazine Articles, 1950-1951, undated,
includes newspaper clippings about Betbeze during her reign as Miss America, documenting nearly every event she attended and delving into her love life and home life. The clippings are arranged by month and year from September 1950 through September 1951. The newspaper articles from Betbeze's reign that are without a date are arranged by topic behind the dated clippings. This subseries also includes several articles published in magazines about Betbeze during her reign. The articles are arranged in chronological order by year behind the newspaper clippings.
Subseries 2, Awards, 1950, includes awards given to Betbeze by the House of Representatives after she was named Miss America in Atlantic City, as well as an award by the town of Chickasaw naming Betbeze an honorary citizen.
Subseries 3, Programs and Brochures, 1950-1951, includes mini-photo books of Betbeze from her reign as Miss America, as well as pageant programs from pageants she attended as Miss America. It also includes programs and brochures of events she attended and participated in as Miss America, such as her Coronation Ball and a Symphony in Fashion runway show. The materials are arranged with the photograph books first, followed by pageant programs, then programs from various events.
Subseries 4, Promotional Advertisements, 1950-1951, includes promotional advertisements for Nash Automobile, the Official Car Company of Miss America, and Everglaze Fabric. These advertisements are arranged in chronological order.
Subseries 5, Materials Related to Miss America Reign, 1950-1951, 1994, includes material relevant to Betbeze's reign as Miss America, such as her schedule book from September 1950 to September 1951 and a 1994 interview regarding her life, her reign, and her beliefs. The materials are arranged in chronological order by year.
Series 2, Post-Miss America Reign, 1951-2001, undated, documents Betbeze's life after her reign as Miss America through newspaper clippings, magazine articles, and Betbeze's copy of pageant judging guidelines for Miss America 1957. It also documents the changing view of women from the 1950s through the turn of the twenty-first century. Betbeze pursued a career in opera after Miss America, but this career ended with her marriage to Matthew Fox. Materials also relate to her marriage to Matthew Fox, her relationship with Cherif Guellal, her life in Georgetown in Washington D.C in the 1960s, and her participation in later Miss America pageants.
Subseries 1, Newspaper Clippings and Magazine Articles, 1952-2001, undated, includes newspaper clippings and magazine articles about Betbeze after her reign as Miss America. They document her relationships, lifestyle, causes, and career. The clippings are arranged chronologically by year. The magazine articles are arranged chronologically by decade behind the newspaper clippings.
Subseries 2, Miss America Activities, 1957, comprises of Betbeze's copy of judging guidelines from the 1957 Miss America Pageant. It includes a schedule of events and the judging criteria for each woman, illustrating the changing perception of women in the United States of America from the 1950s through the twenty-first century.
Series 3, Photographs, 1950-2000, undated, documents Betbeze's life from the 1940s to the turn of the twenty-first century. It includes several photographs from her childhood and teen years. The majority of the series focuses on her reign as Miss America, including photos of her travels, glamour photos, publicity photos, and candid shots. It also includes photographs of Betbeze after her reign. There are negatives for several of the photographs. Photographs are arranged by topic.
Subseries 1, Pre-Miss America Reign, 1949-1950, contains Betbeze's life as a teenager and the Miss Alabama pageant. The photographs are arranged by topic.
Subseries 2, Miss America Reign, 1950-1951, undated, provides visual evidence enhancing the printed materials in the other series. It includes photographs of Betbeze's travels throughout the United States, Europe, Mexico, and the Caribbean. It also includes glamour photographs, candid shots, and publicity events that she attended as Miss America. There are a few photographs of her in a swimsuit. The photographs are arranged by topic.
Subseries 3, Post-Miss America Reign, 1951-2001, includes photographs of Betbeze in later life, especially at Miss America pageants in the 1990s. The photographs are arranged by topic.
Series 4, Materials Related to Miss America Pageants, 1910-2003, undated, documents the institution of the Miss America Pageant and its development throughout the twentieth century and into the twenty-first. It includes memorabilia from Atlantic City, the pageants, and Miss America advertisements. It includes official pageant yearbooks and correspondence to Betbeze regarding the seventy-fifth anniversary of Miss America, including a booklet about the pageant. It also includes Miss America Through the Looking Glass (1985), a book documenting the Miss America Pageant from its inception to the 1980s.
Subseries 1, Official Pageant Yearbooks, 1946-2003, comprises of Official Pageant Yearbooks. They illustrate the changing fashions and culture surrounding the pageant. They are arranged in chronological order by year.
Subseries 2, Miss America Memorabilia, 1910-2001, undated, consists of memorabilia of the Miss America Pageant and Atlantic City. The materials include a package for a hairnet from the 1920s, advertisements using the Miss America label for Lucky Strike cigarettes, sheet music for the Miss America and Miss Alabama official songs, Miss America Through the Looking Glass, various stickers advertising the pageant and Atlantic City, Miss America paper dolls, cards and postcards. The memorabilia is arranged in chronological order by year.
Subseries 3, Seventy-fifth Anniversary of Miss America, 1995, includes correspondence between pageant directors and Betbeze regarding the seventy-fifth Anniversary of the Miss America Pageant, as well as a brochure about the pageant. The materials are arranged by type; first is the correspondence regarding the seventy-fifth anniversary, then the brochure advertising Miss America.
Series 5, Yolande Betbeze Personal Papers, 1949-1999, undated, documents life behind-the-scenes through telegrams and letters from friends and fans, invitations and Betbeze's schedule book as Miss America. It includes magazine articles and newspaper clippings from her pre-Miss America years, and the layout of an interview she gave in 1994.
Subseries 1, Personal Correspondence, 1950-1995, undated, consists of personal letters between Betbeze and her friends, including Lenora Slaughter, the head of the Miss America Pageant when Betbeze was Miss America. It also includes fan-mail and autograph requests. The correspondence is arranged chronologically by year.
Subseries 2, Telegrams, 1950-1951, consists of telegrams that Betbeze received as Miss America. They consist of well wishes for her reign, birthday, and Christmas. The telegrams are arranged chronologically by year.
Subseries 3, Newspaper Clippings and Magazine Articles, 1949-1950, consists of newspaper clippings and magazine articles saved by Betbeze. They include reviews of her performance as Musetta in La Boheme in Mobile in 1949 and articles about Matthew Fox. The clippings are arranged chronologically by month and year. The magazine articles are arranged by year behind the newspaper clippings.
Arrangement:
Tyhe collection is divided into five series.
Series 1: Miss America Reign, 1950-1951, 1994, undated
Subseries 1.1, Newspaper Clippings and Magazine Articles, 1950-1951, undated
Subseries 1.5, Materials Related to Miss America Reign, 1950-1994
Series 2: Post Miss America, 1952-2001, undated
Subseries 1, Newspaper Clippings and Magazine Articles, 1952-2001, undated
Subseries 2, Miss America Activities, 1957
Series 3: Photographs, 1950-2000, undated
Subseries 3.1, Pre-Miss America Reign, 1949-1950
Subseries 3.2, Miss America Reign, 1950-1951, undated
Subseries 3.3, Post Miss America Reign, 1951-2001
Series 4: Materials Related to Miss America Pageants, 1910-2003, undated
Subseries 4.1, Official Pageant Yearbooks, 1946-2003
Subseries 4.2, Miss America Memorabilia, 1910-2001, undated
Subseries 4.3, Seventy-fifth Anniversary of Miss America, 1995
Series 5: Yolande Betbeze Personal Papers, 1949-1999, undated
Subseries 5.1, Personal Correspondence, 1950-1995, undated
Subseries 5.2, Telegrams, 1950-1951
Subseries 5.3, Newspaper Clippings and Magazine Articles, 1949-1950
Biographical / Historical:
Yolande Betbeze, Miss America 1951, was born in 1929 in Mobile, Alabama. Her mother was of Basque ancestry, so Yolande ended up with a foreign sounding name and dark European looks, quite different from the general populace of Mobile. Early on she aspired to become a famous opera singer, and took voice lessons throughout her teenage years. In 1949 she starred as Musetta in Puccini's La Boheme, through the Mobile Opera Guild.
In 1950, Yolande entered the Miss Mobile Beauty Pageant, hoping to win and continue to state and national levels to receive a scholarship to study voice in New York City, or even abroad. When she entered the pageant she gave her age as 21, but at her next birthday in late 1950 (presumably her 22nd) she confessed that she had lied about her age. Really, she was 20 when she entered the Miss America pageant, and this was her 21st birthday.
She was crowned Miss Mobile, then Miss Alabama. In September 1950, she made her way to Atlantic City to compete for the title of Miss America. Newspapers in Alabama raved about her. Even journalists in the north predicted that Yolande would be crowned the next Miss America. In an interview, pageant director Lenora Slaughter says that from the moment she saw her she felt that Yolande would be crowned the next Miss America. During preliminaries, Yolande won first place in the swimsuit competition, while Miss Connecticut won first place in the talent competition. Nonetheless, Yolande wowed them with her singing. When she won the title of Miss America, her schedule quickly filled with singing engagements.
On September 9th, 1950, Yolande Betbeze was crowned Miss America. She became an overnight success due to her grace, poise, beauty, and talent. However, she had received an education at a convent school, and felt a bit squeamish about 'cheesecake poses' in a bathing suit. Every Miss America had done a swimsuit tour, even though it wasn't in their contracts that they must, and Yolande was expected to follow in their footsteps. But she wanted to be an opera star, not a pin-up girl, she declared. After winning Miss America, she refused to pose in a swimsuit unless she was going swimming.
The Catalina Swimwear Company, a sponsor of the Miss America pageant, did not like Yolande's stance on swimsuits. They contended that the Miss America pageant had become less focused on the beauty of the contestant and more on their talents and personality. They wanted to bring beauty back. They pulled their sponsorship and created a new pageant line which now includes Miss Universe, Miss USA, and Miss Teen USA. This pageant focuses only on the physical beauty of a competitor. Even today there is no talent portion, and even the interview portion has been diluted.
Another issue of the Miss America pageant involved the marriage of a Miss America. Though Yolande had no plans to marry, or even a boyfriend, the papers certainly wanted to know the details surrounding her love-life and ability to marry with the title Miss America. Yolande explained that she received an extra $4000 for staying single throughout the year, but if she wanted to marry she could ask permission from the 18 pageant directors. "Wouldn't it be easier to wait a year?" she asked.
Her year as Miss America was an eventful one. She traveled throughout the United States, the Bahamas, Mexico, France, and Italy. She met with Congressmen, foreign leaders, opera stars, and famous fashion designers. According to Lenora Slaughter, Yolande had the fullest schedule of any Miss America to that date. Everyone agreed that she had put class into the Miss America pageant.
After her reign, she was succeeded as Miss America by Colleen Kay Hutchins, originally Miss Utah. The two became friends and Yolande was in Colleen's wedding some years later. Yolande took up philanthropic causes—fighting for racial equality in the pageants, for instance. She also marched in civil rights demonstrations, participated in sit-ins, and marched in a feminist demonstration in Atlantic City. In 1954 she married a motion picture and television producer, Matthew Fox. They had one daughter before his death in 1964. After she was widowed, Yolande moved to Georgetown in the District of Columbia, where she lives to this day.
Related Materials:
Materials in the Archives Center, National Museum of American History
The Miss America 1943 [Jean Bartel] Photographs, 1943-1944 (AC0902)
Separated Materials:
The Division of Work and Industry, Natiuonal Museum of American Historu holds artifacts related to this collection: the Miss America crown, scepter, and sash of 1950-1951, worn by the donor, and the Miss Alabama sash and Miss America ribbon of 1950-1951.
Provenance:
Donated by Yolande Betbeze in 2005.
Restrictions:
The collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions. Reproduction restricted due to copyright or trademark.
1,108 Cubic feet (consisting of approximately 2,050 of boxes, approximately 336 oversize boxes, map case material.)
Type:
Collection descriptions
Archival materials
Business ephemera
Business records
Ephemera
Printed ephemera
Date:
circa 1544-1988
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years.
Series 1 is organized into two sub-groups. The first is divided into 468 subject categories. The second sub-group is divided into 68 geographical categories.
An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana.
VERTICAL FILES:
This material makes up the largest portion of the collection currently contained in approximately 2,050 vertical document boxes. It consists of bills, receipts, scattered correspondence on letterhead stationery, advertising cards, trade catalogues, calendars, greeting cards, business cards, timetables, labels, handbills, photographs, lithographs, certificates, fans, newspaper clippings, envelopes, bookmarks, cigarette cards, stock cards, election literature, menus, sheet music, postcards, playing cards, posters, scraps, stickers, rewards of merit, maps, printed advertisements, application forms, and an assortment of other types of business ephemera. The material dates from the late eighteenth through the mid-twentieth centuries.
The material is organized into two sub-groups. The first is divided into 468 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. Within the subject categories, the material is organized by company where applicable or type of material. Subject categories which have been fully organized, re-housed, and described are followed by an asterisk (*). A scope and content note, folder list, and a list of subject terms for the processed subject categories is available. Many of the subjects also have brand-name indexes that are available in the Archives Center.
The second sub-group is divided into 68 categories and consists of materials arranged by geographical areas. The geographical areas include regions, states, cities and countries. Materials consists of bills and receipts, printed advertisements, maps, tourist handbooks and guides, photographs, etc. These materials remain largely unprocessed and written descriptions are not available.
OVERSIZE:
This material makes up a substantial portion of the collection currently contained in approximately 336 oversize boxes and 34 map case drawers. It consists primarily of posters, newspapers, point of purchase displays, packaging, printed advertisements, illustrations from periodicals, lithographs, labels, shipping documents, promotional items, trade catalogs, pattern sheets, maps, art reproductions, fashion design drawings, membership certificates, photographs, broadsides, price lists and an assortment of other types of business ephemera. The material dates from the mid-nineteenth through the mid-twentieth centuries.
The material is arranged in alphabetical order in the same subject and geographical categories as materials in the Business Ephemera Vertical Files. Within a few of the subject categories, the material is organized by company if there was enough material to warrant it. These materials are housed in map case drawers, and 20x24 and 14x18 flat oversize boxes. Further descriptions and container lists for the oversize materials are available in the reference room.
Many of the materials are extremely fragile and require careful handling. Assistance from the reference archivist is highly recommended. Photocopies may not be made of the oversize materials due to size and condition. It is advisable to consult the notebooks containing black and white prints of collection materials. Photocopies of these prints can be made instead of the original materials. Researchers may request photographs, slides or transparencies from the Office of Printing and Photographic Services using existing negative numbers.
Arrangement note:
Arranged in 2 subseries.
1.1: -- Subject Categories
1.2: -- Geographical Categories
General note:
(*) Categories organized and described in Scope Content Notes and Container Lists available in the Archive Center.
Materials in the Archives Center:
Archives Center Collection of Business Americana (AC0404)
Forms Part Of:
Series 1: Business Ephemera forms part of the Warshaw Collection of Business Americana .
Warshaw Collection of Business Americana
Series 1: Business Ephemera
Series 2: Other Collection Divisions
Series 3: Isadore Warshaw Personal Papers
Series 4: Photographic Reference Material
Provenance:
The Warshaw Collection of Business Americana, Accession AC0060, was purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Select Sears, Roebuck & Co. catalogs restricted due to fragile condition. Researchers should consult microfilm in NMAH library for 1880-1983 editions, drawer 692.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Warshaw Collection of Business Americana, Archives Center, National Museum of American History, Smithsonian Institution
Sponsor:
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
Identifier:
NMAH.AC.0060.S01
Archival Repository:
Archives Center, National Museum of American History
