Search Results

Author:

Shaffer, Earl V., 1918-2002  Search this

Collection Author:

Shaffer, Earl V., 1918-2002  Search this

Extent:

1 Item (5.5" x 4.0".)

Container:

Box 6, Folder 3

Box 39

Type:

Archival materials

Diaries

Place:

Appalachian Trail

Date:

1948

Scope and Contents:

Trail diary written Shaffer during the first hike to cover the entire length of the Appalachian Trail.

Arrangement:

In Box 39.

Collection Restrictions:

Collection is open for research. Use reference copies of diaries.

Collection Rights:

Copyrights to all donated materials, both printed and photographic, are retained exclusively by the Earl Shaffer Foundation.

Topic:

Hiking  Search this

Trails  Search this

Genre/Form:

Diaries -- 20th century

Collection Citation:

Earl Shaffer Papers, Archives Center, National Museum of American History

See more items in:

Earl Shaffer Papers

Earl Shaffer Papers / Series 2: Materials Related to Hiking / 2.1: Trail Notes Diaries and General Information

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8ed6657b8-4841-42a1-8755-cc8a81b465c5

EDAN-URL:

ead_component:sova-nmah-ac-0828-ref96

Creator:

Procter & Gamble Company  Search this

Leyendecker, J. C., 1874-1951  Search this

Smith, Jessie Willcox, 1863-1935  Search this

Elliott, Elizabeth Shippen Green  Search this

Extent:

10 Cubic feet (30 boxes)

Type:

Collection descriptions

Archival materials

Advertisements

Photomechanical reproductions

Date:

1883-1998

Summary:

Print advertisements covering almost the entire history of Ivory Soap, including advertisements designed by artists including Jesse Wilcox Smith, Elizabeth Shippen Green, and J. C. Leyendecker.

Scope and Contents:

The collection consists of print advertising and publications covering almost the entire history of Ivory Soap. Researchers may use this collection to examine the evolution of advertising strategies and techniques from the very early days of mass-produced brand-name consumer products to the present. From the beginning, Ivory advertisements proclaimed the product's "99 and 44/100%" purity, its ability to float, and its versatility. The collection, however, is much more than a glimpse into advertising history. It is an extremely rich resource for a wide range of cultural studies. Ivory advertising was primarily aimed at women, and it contains many images of women, babies, and young children. The depictions reflect contemporary attitudes toward class structure, race, immigrants and residents of other countries, cleanliness, and domestic relationships. The advertisements often play upon the guilt of women, suggesting that their main concerns should be their husbands, children, and dishpan hands. Many advertisements associate cleanliness with social and religious propriety, physical fitness, and athleticism. There also are many images of men and women performing every-day tasks in gender-defined situations.

Arrangement:

The collection is arranged into two series.

Series 1: Ivory Soap Products Advertisements, 1883-1998, undated

Series 2: Publications, 1883-1969, undated

Biographical / Historical:

In 1837, candle maker William Procter and soap maker James Gamble formed a partnership in Cincinnati, Ohio, to sell their products. The new company prospered, and by 1859 Procter & Gamble sales reached one million dollars. Contracts with the United States Army during the Civil War to supply soap and candles increased Procter & Gamble's customer base and reputation. In 1879, James Norris Gamble, son of the founder, developed an inexpensive pure white soap. A factory worker who forgot to shut off the soap-making machine when he left for lunch inadvertently improved the product. When he returned, the soap mixture was frothy due to the air that had been whipped into it, and the resulting soap cakes floated in water. There was immediate demand for the "floating soap." After considering many names for the new product, Harley Procter, son of the founder, finally named the soap "Ivory" after Psalms 45:8: "All thy garments smell of myrrh and aloes and cassia, out of the ivory palaces whereby they have made thee glad." Chemical analyses of the soap in 1882 revealed that 56/100 of the ingredients were not pure soap. Harley Procter subtracted that amount from one hundred and the slogan "99 and 44/100% pure" was born. The first ads appeared in 1882 in The Independent, a weekly newspaper.

Innovations in production, distribution, and market research contributed to Procter & Gamble's success. Procter & Gamble also developed other products such as Ivory Flakes, Chipso (the first dishwasher soap), and Crisco. By 1945, Procter & Gamble had become a nearly $350 million company. The company also was an innovator in advertising, developing creative print advertisements aimed at different target groups, sponsoring radio shows and comic strips, and airing its first television commercial (for Ivory Soap) during the first televised major league baseball game. Procter & Gamble is now a global company, selling more than 250 products, including Ivory Soap, to five billion customers in 130 countries.

Related Materials:

Several collections in the Archives Center have materials relating to Ivory Soap. The J. Walter Wilkinson Papers contain art he created for Ivory Soap advertisements. The Ivory Soap 1940 Essay Contest Collection consists of documents relating to the contest and its winner, Helen Nixon. The Procter & Gamble Product Packaging Collection, 1940s-1970s, includes Ivory brand products. The Warshaw Collection of Business Americana's "Soap" subject category contains documents relating to Procter & Gamble and other manufacturers. About twenty-five per cent of the advertisements in this collection are reproduced in the Archives Center's digital image library.

Separated Materials:

Artifacts donated to the Division of Medicine and Science.

Provenance:

Procter & Gamble donated this collection to the Archives Center, National Museum of American History, Smithsonian Institution on October 24, 2001.

Restrictions:

Collection is open for research.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

advertising  Search this

Soap  Search this

Genre/Form:

Advertisements -- 20th century

Photomechanical reproductions

Advertisements -- 19th century

Citation:

Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.

Identifier:

NMAH.AC.0791

See more items in:

Ivory Soap Advertising Collection

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep88550648b-e85c-4b62-9ccb-f8e6872e4a86

EDAN-URL:

ead_collection:sova-nmah-ac-0791

Creator:

Friedman, Joseph Bernard, Dr., 1900-1982  Search this

Friedman, Betty  Search this

Flexible Straw Corporation.  Search this

Flex-Straw Co.  Search this

Former owner:

Friedman, Robert A.  Search this

Leeds, Pamela B.  Search this

Reiss, Linda A.  Search this

Rosen, Judith B.  Search this

Names:

Klein, Bert  Search this

Extent:

8 Cubic feet (17 boxes, 2 oversize folders)

Type:

Collection descriptions

Archival materials

Ledgers (account books)

Correspondence

Blueprints

Black-and-white photographic prints

Videotapes

Personal papers

Date:

1915-2000

Summary:

Papers relating to the development of the flexible drinking straw, Friedman's manufacturing company, and Friedman's other inventions, such as an ice cream scoop, fountain pens, and household appliances.

Scope and Contents:

Papers relating to the development of the flexible drinking straw, Friedman's manufacturing company, and Friedman's other inventions, such as an ice cream scoop, fountain pens, and household appliances. Includes company ledgers, preliminary sketches, blueprints, correspondence, a video cassette, and photographs.

The Joseph B. Friedman Papers encompass the years 1915-2000, with the bulk of the material ranging between 1925 and 1965. This collection is a near complete source for the understanding inventive process of an American entrepreneur. In the case of the flexible straw, the evolution of the invention can be traced from early concept drawings through its manufacture and production, to the development of advertising and marketing materials. Records of necessary design modifications in the flexible straw and legal issues concerning Friedman's invention through its various stages are present here. In addition to providing a detailed linear account of the flexible straw, these papers reflect the varied interests and additional accomplishments of Friedman's invention career. The collection is arranged in three series to reflect the subjects of the material, namely personal papers, invention materials, and corporate records. Materials within each series are arranged by topic and type, and then chronologically.

Series 1: Personal Records (c.1920s-1940) contains family photographs, personal correspondence, education and employment records. Friedman's education records are in Subseries A, while the records of his careers in optometry, insurance and real estate are contained in Subseries B. Subseries C contains personal financial records, including bank statements and income tax returns. Correspondence, photographs, family history items and death certificate are located in Subseries D.

Series 2: Invention & Patent Materials (1915-1967) consists of invention records that include original concept drawings, legal records and patents, marketing correspondence, and the business records of Friedman's sole proprietorship invention business, the Commercial Research Company. It is important for researchers to note that information on the assignment of straw patents and their machinery, all associated legal records to those specific issues, as well as patent defense case research, and straw advertising and marketing after 1938 may be found in Series 3. Series 2 is divided into several subseries. Subseries A - I are patented inventions arranged chronologically by patent issue date, and include research and development, legal records and correspondence, and advertising and marketing materials. Subseries J - M contain unpatented inventions and business records, as well as multiple concept drawings and invention lists that refer to both patented and unpatented inventions. Researchers interested in the conceptual development of the straw should review the information contained not only in Subseries E: Drinking Tube and Subseries H: Flexible Straw, but also in Subseries L: Invention Lists & Drawings for straw ideas that were drawn on lists or sketches with other concepts. Additionally, researchers interested in the manufacturing device for the straw should review Subseries I: Apparatus & Method for Forming Corrugations in Tubing, as well as Subseries K: Unpatented Inventions, for the Flexible Straw & Method of Forming Same information.

Series 3: Flex-Straw Corporate Records (1938 - 1967) includes correspondence relating to the company and its formation, financial statements, tax returns, legal documents, patent assignments, royalty information, patent defense case research and records, and documents pertaining to the advertising and marketing of the flexible straw. Researchers should note that all conceptual and developmental details relating to the straw and its manufacture, as well as the original patents and their specifically associated legal correspondence can be found in Series 2. Series 3 is divided into several topically arranged subseries. Subseries A consists of the organizational materials for the company, including the minutes, by-laws and limited employee records. This subseries also contains two day books belonging to Joseph B. Friedman recording his appointments and personal notes from 1947 and 1950. Subseries B includes company related correspondence, organized by the correspondent. It begins with general correspondence, from 1939 - 1963, and continues with the letters of Bert Klein (1945 - 1950), David Light & Harry Zavin (1938 - 1962), and Betty Friedman (1940 - 1954). Much of the operational information on the company may be found in the letters Betty Friedman wrote and received from her brother. Subseries C holds the financial records of the company, including financial statements, ledgers, bank statements, check books, tax returns and royalty statements. Subseries D consists of legal records and correspondence, including such topics as changes in entity type, patent assignments, fair trade agreements and patent defense. Subseries E contains the advertising and marketing records of the company. This includes published material relating to the Flex-Straw specifically, as well as some advertising for flexible straws in general. Pencil concept drawings of Flex-Straw packaging and advertising art are drawn on the reverse of Pette calendar pages, and international advertising materials for the product are also present. Product testimonials, distributor bulletins, and corporate letterhead that traces the progression of company locations can also be found here.

Arrangement:

The collection is ivided into three series.

Series 1: Personal Records, circa 1920s-1940

Series 2: Invention and Patent Materials, 1915-1967

Series 3: Flex-Straw Corporate Records, 1938-1969

Biographical / Historical:

Joseph B. Friedman (1900 - 1982) was an independent American inventor with a broad range of interests and ideas. Born in Cleveland, Ohio on October 9, 1900, Joseph was a first generation American and the fifth of eight children for Jacob Friedman and Antoinette Grauer Friedman. By the age of fourteen, he had conceptualized his first invention, the "pencilite" lighted pencil, and was attempting to market his idea. Over the course of his inventing career, he would experiment with ideas ranging from writing implements to engine improvements, and household products to sound and optic experiments. He was issued nine U.S. patents and held patents in Great Britain, Australia and Canada. His first patent was issued for improvements to the fountain pen on April 18, 1922, (U.S. patent #1,412,930). This was also the first invention that he successfully sold, to Sheaffer Pen Company in the mid 1930s. In the 1920s, Friedman began his education in real estate and optometry. He would use both of these careers at different points in his life to supplement his income while improving his invention concepts. Although he was working as a realtor in San Francisco, California, the 1930s proved to be his most prolific patenting period, with six of his nine U.S. patents being issued then. One of these patents would prove to be his most successful invention - the flexible drinking straw.

While sitting in his younger brother Albert's fountain parlor, the Varsity Sweet Shop in San Francisco, Friedman observed his young daughter Judith at the counter, struggling to drink out of a straight straw. He took a paper straight straw, inserted a screw and using dental floss, he wrapped the paper into the screw threads, creating corrugations. After removing the screw, the altered paper straw would bend conveniently over the edge of the glass, allowing small children to better reach their beverages. U.S. patent #2,094,268 was issued for this new invention under the title Drinking Tube, on September 28, 1937. Friedman would later file and be issued two additional U.S. patents and three foreign patents in the 1950s relating to its formation and construction. Friedman attempted to sell his straw patent to several existing straw manufacturers beginning in 1937 without success, so after completing his straw machine, he began to produce the straw himself.

The Flexible Straw Corporation was incorporated on April 24, 1939 in California. However, World War II interrupted Friedman's efforts to construct his straw manufacturing machine. During the war, he managed the optometry practice of Arthur Euler, O.D., in Capwells' Department Store in Oakland, California, and continued to sell real estate and insurance to support his growing family. Joseph obtained financial backing for his flexible straw machine from two of his brothers-in-law, Harry Zavin and David Light, as well as from Bert Klein, a family associate. With their financial assistance, and the business advice of his sister Betty, Friedman completed the first flexible straw manufacturing machine in the late 1940s. Although his original concept had come from the observation of his daughter, the flexible straw was initially marketed to hospitals, with the first sale made in 1947.

Betty Friedman played a crucial role in the development of the Flexible Straw Corporation. While still living in Cleveland and working at the Tarbonis Company, she corresponded regularly with her brother and directed all of the sales and distribution of the straw. In 1950 Friedman moved his family and company to Santa Monica, California. Now doing business as the Flex-Straw Co., sales continued to increase and the marketing direction expanded to focus more strongly on the home and child markets. Betty moved west in 1954 to assume her formal leadership role in the corporation. Additional partners and investors were added over time, including Art Shapiro, who was initially solicited as a potential buyer of the patent. On June 20, 1969, the Flexible Straw Corporation sold its United States and foreign patents, United States and Canadian trademarks, and licensing agreements to the Maryland Cup Corporation. The Flexible Straw Corporation dissolved on August 19, 1969.

Dr. Joseph Bernard Friedman died on June 21, 1982. He was survived by his wife of over 50 years, Marjorie Lewis Friedman, his four children Judith, Linda, Pamela and Robert, and seven grandchildren

Separated Materials:

"Straw samples and an original dispensing device (ice cream disher) are located in the Division of Culture and the Arts (now Division of Cultural and Community Life).

A mandrel prototype from the original flexible straw manufacturing machine is held by the Division of Work and Industry."

Provenance:

Daughters Judith B. Rosen, Linda A. Reiss and Pamela B. Leeds, and son Robert A. Friedman donated this collection and its related artifacts to the Archives Center of the National Museum of American History on May 1, 2001.

Restrictions:

Collection is open for research.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

Inventors  Search this

Inventions -- 1920-2000 -- United States  Search this

Ice cream scoops  Search this

Ice cream industry  Search this

Household appliances  Search this

Fountain pens  Search this

Drinking straws  Search this

Paper products  Search this

Patents  Search this

Genre/Form:

Ledgers (account books)

Correspondence -- 20th century

Blueprints

Black-and-white photographic prints -- Silver gelatin -- 1950-2000

Videotapes

Personal papers -- 20th century

Citation:

Joseph B. Friedman Papers, 1915-2000, Archives Center, National Museum of American History.

Identifier:

NMAH.AC.0769

See more items in:

Joseph B. Friedman Papers

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep88bd71d1a-1ab1-408c-b95b-8c81544027a7

EDAN-URL:

ead_collection:sova-nmah-ac-0769

Creator:

Eisler Engineering Company.  Search this

Names:

General Electric Company  Search this

Incandescent Lamp Manufacturer's Association.  Search this

Westinghouse Electric & Manufacturing Company  Search this

Eisler, Charles, Jr.  Search this

Extent:

30 Cubic feet (49 boxes, 25 oversize folders)

Type:

Collection descriptions

Archival materials

Photographs

Scrapbooks

Blueprints

Correspondence

Place:

Newark (N.J.)

Hungary

Date:

1885 - 1988

bulk 1920-1950s

Summary:

Records document Charles Eisler, a Hungarian immigrant who was a skilled mechanic and engineer and his company, Eisler Engineering Company of Newark, New Jersey, which manufactured equipment for producing electric lamps, television and radio tubes, welding equipment and laboratory equipment.

Scope and Contents:

The bulk of the materials date from the 1930s to the 1950s and document Charles Eisler's contributions to the modern lamp making industry. There is considerable personal information documenting Eisler and his family, and his connection to his native Hungary. The collection is divided into 9 series: personal materials; business materials; employee records, operating records; diagrams and drawings; litigation and patent records; photographs; and scrapbooks.

Series 1, Personal Materials, 1944-1970, is divided into six subseries: Passports and Naturalization Certificate, 1910-1970s; Photographs, 1912; Chronological Correspondence, 1944-1970; Alphabetical Correspondence, 1941-1969; Family and Friends Correspondence, 1956-1966; Vacation Information, 1951; Financial Information, 1960-1967; and Medical Bills and Information, 1963-1967.

There are several passports (United States and German) for Eisler and his United States naturalization certificate of 1910. The photographs, 1912, are from Eisler's friend, Ed Korn. The photographs depict an airplane that Eisler created drawings for and two individuals, Bert Berry (parachutist) and Tony Januss, a pilot at Kinloch Field, St. Louis, Missouri.

The chronological correspondence, 1944-1970, is arranged chronologically. It contains letters about Hungarians and Hungarian issues; invitations to social events and speaking engagements; thank you letters; letters of condolence; donations; birthday greetings; and club memberships. Eisler was active in the Newark, New Jersey, Hungarian community. He donated equipment, clothes, and money to a variety of organizations that assisted Hungarians in the United States and in Hungary. Some of the correspondence was written by Mrs. R. Testa, secretary to Charles Eisler.

The alphabetical correspondence, 1941-1969, is arranged alphabetically. It consists of letters documenting such issues as stock in Eisler Engineering Company, personal purchases of Eisler's at the Ivanhoe Lobby Gift Shop by the Sea Hotel, and "Help the Suffering Hungarians" organization (1956-1961). This includes canceled checks from donors, specifically Operation Mercy to assist refugees from Budapest. Additionally, there is correspondence and itemized price lists for food and clothing for Hungarians. Of note is some Raritan Yacht Club (R.Y.C.) of Perth Amboy, New Jersey, materials. There is a R.Y.C. Duffle Bag newsletter, February, 1964. Eisler was a member of R.Y.C.

Family and friends correspondence, 1956-1966, includes letters and postcards from family and friends, mostly in Hungarian. Topics discussed include sending food, clothing, hearing aids, and medicine to Hungarian refugees; Christmas packages; emigration; and U.S. Relief Parcel Service receipts.

Vacation information, 1951, consists of one file folder of documentation of airline tickets, baggage tickets, tour itineraries, receipts from hotels, letterhead from hotels, and itemized lists of purchases for several trips Eisler made. Airlines ephemera represented include Pan American World Airways System; Air France; British Overseas Airways Corp; Trans World Airlines, Inc; and Eastern Airlines.

Financial information, 1960-1967, contains investment securities (certificates) information for Massachusetts Investors Trust; consolidated checking account information; lists of personal donations, personal income, and savings accounts. Eisler's personal donations varied greatly, both in amount and in the type of organization—American Hungarian Studies Foundation at Rutgers, Father Flanagan's Boy's Home; and the Jewish Community Council of Essex County, New Jersey.

Medical Bills and Information, 1963-1967, consists mostly of bills from doctors for services rendered.

Series 2, Business Materials, 1885, 1931-1985, is divided into seven subseries: correspondence, general files, financial information, World War II boards and regulations, real estate holdings and investments, articles, and Kahle Engineering.

Correspondence, 1946-1971, is arranged alphabetically by surname or company name. It contains a variety of issues—real estate, accounting, legal representation, and tenants. Attorneys Kessler and Kessler handled Eisler vs. General Electric Company. There is correspondence about meetings, depositions, and reviewing documents before filing. The tenant information includes assignments and agreements between individual tenants and the landlord, Lesire Corporation, which Eisler owned.

General Files, 1931-1985, contains files arranged alphabetically on a variety of topics.

Financial Information, 1931-1945, is mainly comprised of Treasury Department and Internal Revenue correspondence, and income tax documentation

World War II Boards and Regulations, 1942-1946, contain information about manpower, labor, and production during World War II for the manufacturing industry. The National War Labor Board contains wage rates and audit information for Eisler Engineering. The Manpower Commission established the total manpower allowance for Eisler Engineering and other companies. It set specific quotas for the number of male employees permitted. The War Production Board material includes a plant report of operations. It describes the product being made and categorizes the percentage of "war" versus "civilian" work. The War Department Plant Protection Division contains notes and recommendations for Eilser Engineering Company to implement.

Real Estate Holdings and Investments, 1932-1980, consists mainly of tax and stock returns and income information and cancelled notes for collateral with the Lesire Corporation. The record of real estate, 1952-1974, contains ledger sheets for seven separate properties with the name of the property, improvements if any, and address: Farm Flagtowne, Neshanic, New Jersey; 733 S. 12th Street, Newark, New Jersey; 735-737 S. 12th Street, Newark, New Jersey; 738-758 S. 13th Street, Newark, New Jersey; 16 N. Salem Street, Dover, New Jersey; 269 E. Blackwell Street, Dover, New Jersey; and Lad Construction. The ledger sheets also include a loan record with rents and mortgage receivable information. The Avenue L files document a factory building owned by Eisler in Newark, New Jersey. The files contain correspondence, receipts, and bills for work done on the building in preparation for sale.

Articles, 1885-1962 (not inclusive) includes four articles relating to the topic of electricity.

Kahle Engineering, 1960-1982, contains Dun and Bradstreet analytical reports from 1960 to 1964 and interoffice correspondence with Steven Logothetis, an employee of Kahle Engineering, interoffice memos, credit profiles, notes, mortgage papers, and information sheets for specific properties for purchase at public auction for the period 1979-1982.

Series 3, Employee/Personnel Records, 1940-1988, is divided into ten subseries: personnel files; accident reports; lists of employee names; service years and anniversaries; union (IUE AFL-CIO) agreements; benefits (health and pension); deceased employees; payroll information; electrical license course; Department of Labor; and miscellaneous.

The bulk of this series consists primarily of employee personnel files from the 1940s to 1960s. Arranged alphabetically by surname, the files contain employee record cards, employee applications, in some instances photographs (head shots), tax withholding exemption certificates, medical forms, union dues information, union steward reports detailing grievances and appeals, correspondence, recommendations, unemployment benefit payments, workers compensation, paychecks, and applications for United States citizenship and visa requests. The employee record cards capture the employee name; address; social security number; department; occupation; title; clock number; phone number; race; marital status; date of birth; number of children; stating rate; increases; vacation taken; country of birth; entry into the United States; naturalized and, if so, when and where; former employees and any union grievances. It provides a comprehensive view of the employee composition of the company.

The accident reports, 1958-1988, are arranged chronologically by year and then further arranged alphabetically by employee surname. These accident claim forms used by Eisler Engineering Company are for the New Jersey Manufacturers Casualty Insurance Company of Trenton, New Jersey. Additionally, there are blank State of New Jersey accident forms. There is some correspondence about specific claims and employees. There is one file folder documenting injuries and illness, 1971-1978. It consists of Occupational Safety and Health Administration (OSHA) forms completed by Eisler Engineering. They provide a summary of the types of injuries and illnesses, number of lost work days, number of cases and a supplementary record of occupational injuries.

Lists of employee names, 1957-1977, provides information on employees who left employment, were laid off, owed union dues; years of service to the company, birthdays, addresses, and job descriptions.

Service years and anniversaries, 1955-1970, provides the employee name, when employment began, years of service and if a service pin was awarded.

Union (IUE AFL-CIO) agreements, 1942-1957 contain union contracts and agreements between Eisler Engineering Mutual Employees Association, Inc., and the International Union of Electrical, Radio and Machine Workers (IUE-AFL-CIO).

Benefits (health and pension), 1957-1967, contains information on dental benefits, hospital service plans, Group Health Insurance (GHI) Inc., claim forms for medical care insurance, and the annual report of District 4 IUE, AFL-CIO Welfare Plan for 1957.

Deceased employees, 1946-1951, consists of form letters with the employees name, address, next of kin, date of death, and the amount of unpaid salary due.

Payroll Information, 1940-1973, includes deduction of wages or salary forms for union dues, plans for enrolling in the U.S. Savings Bond program, canceled payroll checks, forms for requesting vacation, and bonus and merit increases for employees.

Electrical License Course, undated, includes homework assignments, tests, and answers to questions, in lessons/courses on: compound generators, DC (direct current) self-excited generators, power, combination circuits, parallel circuits, split phase/resistance-start induction run motors, electricity, and compound motors.

Department of Labor, 1944-1956, contains employment reports and public contracts and minimum wage determinations. There is statistical information on the type of employee (male, female, non-white, and part-time) and a report of current and anticipated employment.

Miscellaneous contains one file folder with an undated Department of Labor and Industry letter about a highly desirable labor pool of technical, skilled, and semi-skilled workers becoming available.

Series 4, Operational Records, 1934-1977, is divided into two subseries: Equipment Quotes, 1960-1977, were prepared by Eisler for clients/companies in the United States and in foreign countries. The quotes include details about the machine requested and its price.

Operating Instructions and Parts Lists, 1934-1940s, are arranged predominately by machine number, but there are some exceptions. The files include drawings and sketches, operating instructions on assembling and disassembling, black and white photographs, charts, and product literature. There are some documents that were not created by the Eisler Engineering Company. These documents include operating instructions and drawings from other companies that Eisler had a working relationship with. The instructions, [1934-1945?], arranged alpha-numerically, are operating instructions for machines manufactured by the Eisler Engineering Company. The instructions are labeled D-1 to D-800. These instructions should be used in conjunction with the other operating instructions for specific machines. For example, instructions D-1 are for Eisler machine No. 00, a coil winding machine

Series 5, Diagrams and Drawings, 1924-1960, is divided into two subseries, wiring diagrams and drawings. The wiring diagrams 1934-1956, are arranged by type and provide instructions and diagrams on how to connect wires for Eisler machines. The drawings, 1924-1960, include blueprints, tracings, sketches and in some instances, specifications for specific machines. The name and number of the machine are listed. Also, the drawings contain factory layouts for companies in the United States and in Leningrad, Russia.

Series 6, Sales Records, 1924-1984, is divided into three subseries: customer sales lists, lamp machinery sales records, and catalogs. The Customer Sales Lists, 1951-1958, and the Lamp Machinery Sales Records, 1929-1958, include detailed information for each machine built and shipped to a client: shop number, job number, type of machine, machine number, customer name, customer order number, Eisler order number and date shipped, and a serial number if applicable. There are some lists for customer requested machines such as exhaust machines, stem machines, and base filling machines.

The catalogs, 1924-1979, are arranged into two sub-subseries, Eisler catalogs and other companies' catalogs. The catalogs are further arranged chronologically and are bound or consist of loose pages and individual bulletins. They provide information on incandescent lamps, power transmission tubes; neon tube signs; tungsten equipment and wire; burners, torches, fires, gas and air mixers; metal sprayers; bases; furnaces; vacuum flasks; ampules and vials; vacuum pumps; and electric welders.

Index cards for Eisler Engineering Anniversary Catalog 1945, are arranged by machine number and contain the machine name with a description, pricing information, and in some instances a date and annotations. Each card has a page number that correlates to the Anniversary Catalog No. 45-CE, 1945.

Series 7, Litigation and Patent Records, 1897-1953 (bulk 1926-1929), 1949, 1953, consist of briefs (for the defendant, Eisler, and plaintiff, General Electric) and the transcript of record in the case General Electric vs. Charles Eisler and Eisler Engineering Company, 1926-1929. The litigation was heard in the U.S. District Court, Eastern District of New Jersey and U.S. Circuit Court of Appeals, Third District. GE brought suit against Eisler for infringement of two U.S. patents, #1,128,120 for manufacturing glass rods and forming spiders, and # 1,220,836 for a filament support wire inserting machine. Eisler allegedly infringed by manufacturing and selling a hook inserting machine.

There is one file folder of newspaper clippings about anti-trust in lamp manufacturing and specifically conclusions to the Opinion for the case United States of America vs. General Electric Company, 1953. GE, Corning Glass Works, N.V. Philips Gloeilampenfabriken, Consolidated Electric Lamp Company, Hygrade Sylvania Corporation, Chicago Miniature Lamp Works, and Tung-Sol Lamp Works, Inc., were found guilty and in violation of the Sherman Anti-Trust Act. GE, in particular, negotiated agreements through its wholly-owned subsidiary, International General Electric that divided the world lamp markets. This division permitted GE to have the U.S. market exclusively and bar foreign lamp manufacturers. The domestic licensees' growth was limited by GE to a fixed percentage of its own production and expansion so that over the years a licensee's share of the business was diminished. This restrained trade, and competition by GE unlawfully monopolized the incandescent electric lamp business.

A separate case involving Westinghouse Electric and Manufacturing Co. vs. Beacon Lamp Co., Leopold Rossbach, C. L. Shoninger, A.H. Moses, L.E. Whicher and J.T. Hambay from 1896 to 1898 is also documented through the brief for the complainant and a record of the case.

Patents, 1913-1931, are further divided into tube patents, 1924-1931 and tube patents assigned to Raytheon Company, 1913-1929. The patents were assembled by Eisler for reference.

Series 8, Photographs, 1944-1967, is further divided into six subseries: machines by number, CAMS; timers; jigs; transformers and electrodes; welders; welders, tips, jigs and fixtures; and miscellaneous. The series contains 8" x 10" black and white prints. Originally organized in three- ring binders, the photographs are arranged by machine number with further numerical identifiers. For example, Machine No. 103 is a glass lathe machine and No. 103-XL is a vertical glass lathe machine.

CAMS are curved wheels mounted on a rotating shaft and used to produce variable or reciprocating motion in another engaged or contacted part. They are used to produce or machine something. Tips refer to the remnant of the glass tubing through which the lamp was exhausted of its air (as well as filled with inert gases after the invention of the gas-filled lamp in 1912) and jigs are devices for guiding a tool or for holding machine work in place.

The majority of photographs document machinery; few employees are featured.

Photographs for Machine No. 170, can working equipment at vacuum products, features African American workers circa the 1950s and Machine No. 160, an automatic tub bottoming machine features a female employee. Some of the miscellaneous photographs contain prints of equipment, parts and employees working in the factory.

Series 9, Scrapbooks, 1916-1959, includes three scrapbooks. Many of the articles are in Hungarian or Spanish.

Scrapbook, 1943 (bulk 1945-1955), 1959, contains newspaper articles about Charles Eisler and Eisler Engineering Company. Many articles and advertisements focus on specific machines Eisler manufactured. Articles about Charles Eisler contain information about the associations he belonged to, litigation, awards received, Lesire Corporation, his tenant company; and the appointment of Charles Eisler, Jr., as President of Eisler Engineering Company. Other items include company Christmas cards.

Scrapbook, 1916-1944, 1948, 1957, contains newspaper clippings and catalog pages on machines manufactured by Eisler; personal information about Charles Eisler's trip to Europe; a fire at his summer home; and Christmas decorations. There is documentation on Eisler Engineering Company employees, World War II contributions and production, and photographs of Charles Eisler presenting a donation to the Newark Hungarians and the U.S. Army Ambulance Branch.

Scrapbook, 1924-1959, contains convention programs, Family Circle information, documentation on various social events Eisler attended and machine advertisements.

Arrangement:

Collection organized into nine series.

Series 1, Personal Materials, 1910s-1970s

Subseries 1, Passports and Naturalization Certificate, 1910-1970s

Subseries 2, Photographs, 1912

Subseries 3, Chronological Correspondence, 1946-1970

Subseries 4, Alphabetical Correspondence, 1941-1969

Subseries 5, Family and Friends Correspondence, 1956-1966

Subseries 6, Vacation information, 1951

Subseries 7, Financial information, 1960-1967

Subseries 8, Medical Bills and Information, 1963-1967

Series 2, Business Materials, 1885, 1929-1985

Subseries 1, Correspondence, 1946-1971

Subseries 2, General Files, 1929-1985

Subseries 3, Financial Information, 1931-1945

Subseries 4, World War II Boards and Regulations, 1942-1946

Subseries 5, Real Estate Holdings and Investments, 1932-1980

Subseries 6, Articles, 1885-1962 (not inclusive)

Subseries 7, Kahle Engineering, 1960-1982

Series 3, Employee/Personnel Records, 1940-1988

Subseries 1, Personnel Files, 1940s-1960s

Subseries 2, Accident Reports, 1958-1988

Subseries 3, Lists of employee names, 1957-1977, undated

Subseries 4, Service years and anniversaries, 1955-1970

Subseries 5, Union (IUE AFL-CIO) agreements and contracts, 1942-1957, undated

Subseries 6, Benefits (health and pension), 1957-1967, undated

Subseries 7, Deceased employees, 1946-1951

Subseries 8, Payroll Information, 1940-1973

Subseries 9, Electrical License Course, undated

Subseries 10, Department of Labor, 1944-1956

Subseries 11, Miscellaneous, undated

Series 4, Operating Records, 1934-1977

Subseries 1, Equipment Quotes, 1960-1977

Subseries 2, Operating Instructions and Parts Lists, 1934-1940s

Series 5, Diagrams and Drawings, 1924-1963, undated

Subseries 1, Wiring Diagrams, 1934-1956

Subseries 2, Drawings for Machines, 1924-1963

Subseries 3, Drafting Tools, undated

Series 6, Sales Records, 1924-1984

Subseries 1, Customer Sales Lists, 1951-1958

Subseries 2, Lamp Machinery Sales Records, 1929-1958

Subseries 3, Eisler Catalogs, 1924-1979

Subseries 4, Index cards for Eisler Engineering catalogs

Series 7, Litigation and Patents Records, 1897-1953

Subseries 1, Litigation Records, 1897 (bulk 1926-1929), 1949, 1953

Subseries 2, Patents, 1913-1931

Series 8, Photographs, 1942-1967

Subseries 1, By Machine Number, -1966

Subseries 2, CAMS, 1950-1967

Subseries 3, Timers, Jigs, Transformers, and Electrodes, 1952-1960

Subseries 4, Welders, 1944-1952

Subseries 5, Welders, Tips, and Jigs and Fixtures, 1944-1952

Subseries 6, Miscellaneous, 1944-1957

Series 9, Scrapbooks, 1916-1959

Biographical / Historical:

Charles Eisler (1884-1973) was born in Hungary to Adolph and Helen Eisler. Charles was the second child of nine: George, Emil, Michael, Leopold, Rudi, Franz, Emma and Lajos. Eisler completed his engineering and mechanical studies by the age of 17 and began an apprenticeship with a local factory. He became a licensed steam engineer and fireman of high pressure boilers. In 1902, he left Hungary for Berlin, Germany, with the goal to immigrate to the United States. In Germany, Eisler worked in a factory in Eberswalde, north of Berlin. The factory manufactured cast-iron pipe and machinery, and Eisler operated a crane loading barges near the factory. Eisler left Eberswalde and returned to Berlin to work as a toolmaker at Allgemeine Electricitäts Gesellschaft' (AEG). He arrived in New York City on the SS Potsdam/Stockholm (I) in November 1904. Because Europeans dominated the field of skilled mechanics and tradesmen in the United States, Eisler easily found employment in East Pittsburgh at Pittsburgh Westinghouse. In 1907, Eisler worked for Studebaker Metzger Motor Company as a tool-designer and tool room foreman.

Eisler returned to Hungary in the spring of 1912 where he took a job as a tool designing engineer with an American owned electrical firm, Standard Electric Company, in Újpest. He married Frieda Schwartz Eisler (d.1962) on December 24, 1912, in Budapest. They had four children: Charles Eisler, Jr., Martha (Eisler) Leff; Ruth (Eisler) Forest; and Constance (Eisler) Smith. In 1914, Eisler, his wife Frieda, and their newborn son Charles, Jr., returned to the United States. Eisler worked at the Westinghouse Lamp Company in Bloomfield, New Jersey, designing machines for building incandescent lamps with tungsten wire. At Westinghouse, Eisler held the position of chief engineer of the equipment division, and he completed the International Correspondence Schools course in mechanical engineering (1918). Eisler left Westinghouse in 1919 to work for Save Electric Corporation of Brooklyn, New York (an independent lamp manufacture), formed by Max Ettiger. At Save Electric, Eisler was equipment engineer superintendent and responsible for designing machines for the production of incandescent lamps.

General Electric (GE), Westinghouse, and RCA had a monopoly on modern incandescent lamp making machinery. The manufacture of lamps and tubes had moved from a low-rate, highly skilled craft work of Edison's Menlo Park to a high-rate, semi-skilled process dominated by GE and others. It was difficult for independent lamp manufacturers, such as Save Electric, to compete. The control and licensing of machinery patents was one method GE used to maintain a virtual monopoly on lamp manufacture throughout the first half of the 20th century. GE purchased Save Electric in 1920 to remove it from the incandescent lamp market. That same year, Eisler lost his job and started his own company, Eisler Engineering Company, to consult and manufacture equipment for producing electric lamps, television tubes, radio tubes, glass products, neon tubes, welding equipment and laboratory equipment. He established a machine shop at 15 Kirk Alley, Newark, New Jersey, where he redesigned many of his machines and drawings and started patenting. By 1924, Eisler's plant doubled in physical size and labor supply, with the radio tube industry peaking in 1929.1 However, the stock market crash of 1929-1930 severely impacted production, and Eisler never again saw the same growth. In 1929, Eisler sold a 49% interest in the company to Frank Bonner.

In June 1933, Eisler and others organized a group of independent manufacturers into the Incandescent Lamp Manufacturer's Association (ILMA). In response to the pressuring tactics of GE, Westinghouse and RCA, the group also documented every lamp maker who went out of business or that was bought by a monopoly member. The ILMA allowed members to pool their resources for patent litigation. "Eisler was the third leading outside supplier of lamp making machinery. It was not licensed by General Electric, and the unlicensed lamp manufacturers obtained most of their lamp making equipment from it. The Eisler equipment was less automatic and of considerably less speed than the machinery used by the General Electric group. However, it was considerably lower in price."2

Eisler Engineering Company was sued at least four times by GE between 1923 and 1928 for alleged patent infringement but won each case. The cases involved four United States patents owned by GE: Van Keuren #1,326,121; Mitchell and White #1,453,594; Mitchell and White #1,453,595; and Marshall #1,475,192. The last three patents address a process used in the manufacture of electric lamps known as "sealing in" of tip-less lamps. The plaintiff, GE, complained that Eisler, the defendant, was infringing. Several GE patents were declared invalid during the proceedings or were withdrawn, and Eisler's U.S. Patent #1,637,989 for tip-less lamps was upheld. See General Electric Company vs. Eisler Engineering Company, 20 F (2d.) 33 (C.C.A., 1927), 26 F (2d.) 12 (C.C.A., 1928), and 43 F (2d.) 319 (C.C.A., 1930). One of Eisler's strongest defenses was a 1916 article he published in Machinery on Tungsten Lamp Manufacture. Eisler defended his case not only for the interest of his own company but also for those who utilized his products as well as those who manufactured under a licensing agreement with Eisler Engineering Company.

In 1954, Charles Eisler, Jr., formerly vice president became president of Eisler Engineering Company, Inc., and Charles Eisler, Sr., became chairman of the board. In 1958, Eisler Senior officially stepped down. In the late 1970s, Eisler, Jr., sold the company to Kahle Engineering Company. Kahle, established in 1920 with its roots in the glass machinery business, provided equipment for the medical device, pharmaceutical, electrical and automotive industries. Today, Kahle focuses solely on the manufacture of assembly machines for medical devices.

Eisler was issued fifty-seven United States patents relating to the mass production of glass articles. His first patent was issued in 1916 (U.S. Patent # 1,209,650) for a turret attachment and his last was issued in 1958 (U.S. Design Patent # DES 182,796) for a spot welder/press type. Eisler received an honorary Doctor of Science degree from Bloomfield College in Bloomfield, New Jersey (1951) and was elected to life membership in the American Society of Mechanical Engineers (1952). He died on October 8, 1973 at the age of 89 in East Orange, New Jersey.

1 Eisler, Charles. The Million-Dollar Bend (New York: William-Frederick Press, 1960). 2 Bright, Arthur. The Electric Lamp Industry (New York: Macmillan Co., 1949).

Related Materials:

Materials in the Archives Center

Kahle Engineering Company Records, 1930-1980 (AC0735), the successor company to Eisler Engineering

Materials in Other Organizations

Rutgers University Special Collections and University Archives have some Eisler Engineering Company trade literature in the Sinclair New Jersey Collection: New Jersey Trade Literature and Manufacturers' Catalogs at http://www.libraries.rutgers.edu/rul/libs/scua/sinclair/sinclair_main.shtml.

Provenance:

The collection was donated by E.N. Logothetis of Kahle Engineering on June 15, 2000.

Restrictions:

Collection is open for research but the majority is stored off-site and special arrangements must be made to work with it. Series 3, Employee Records, personnel files are restrictedContact the Archives Center for information at archivescenter@si.edu or 202-633-3270.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

welding -- Equipment and supplies  Search this

Patents  Search this

Jigs and fixtures  Search this

Laboratory -- Furniture, equipment  Search this

Lamps  Search this

Litigation  Search this

Tubes  Search this

Tubes -- welding  Search this

Vacuum pumps  Search this

Electrodes  Search this

Furnaces  Search this

Electric lighting  Search this

Electric transformers  Search this

Vacuum-tubes  Search this

welding  Search this

Halogen incandescent lamps  Search this

Cams  Search this

Coils -- electric  Search this

Incandescent lamps  Search this

Electric lamps  Search this

Electric lamps, Arc  Search this

Electric lamp industry  Search this

Genre/Form:

Photographs -- 20th century

Scrapbooks

Blueprints

Correspondence -- 19th-20th century

Citation:

Eisler Engineering Company Records, Archives Center, National Museum of American History, Smithsonian Institution.

Identifier:

NMAH.AC.0734

See more items in:

Eisler Engineering Company records

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8d545ecf6-200c-44df-8a5c-405e9ca1e3b6

EDAN-URL:

ead_collection:sova-nmah-ac-0734

Creator:

Maidenform, Inc.  Search this

Photographer:

Avedon, Richard  Search this

Names:

Coleman, Beatrice  Search this

Coleman, Joseph  Search this

Inventor:

Rosenthal, Ida  Search this

Rosenthal, William  Search this

Extent:

35 Cubic feet (87 boxes, 1 oversize folder)

Type:

Collection descriptions

Archival materials

Advertisements

Newsletters

Tear sheets

Photographs

Videotapes

Clippings

Business records

Date:

1922-1997

Scope and Contents:

Patent and trademark documents, advertisements, sales and marketing material, market research, photographs, packaging, company newsletters and magazines, and business records documenting the history of the Maidenform Company from 1922 to1997.

Arrangement:

Collection organized into eleven series.

Series 1, Company History, 1922-1990

Series 2, News Articles, 1941-1997

Series 3, Patents, Trademarks, and Registrations, 1871-1979

Series 4, Publications, 1931-1997

Series 5, Sales and Marketing Materials, 1929-1997

Series 6, Advertising, 1929-1997

Series 7, Photographs, 1927-1993

Series 8, Patterns, circa 1950s

Series 9, World War II Activities, 1941-1946

Series 10, Labor Relations, 1937-1990

Series 11, Miscellaneous Unprocessed Materials

Biographical / Historical:

The history of Maidenform, Incorporated began at Enid Frocks, a small dress shop in New York City owned and operated by Enid Bissett. Ida Rosenthal was a Russian Jewish immigrant and seamstress at Enid's shop. In 1922, Ida and Enid decided that the fit and appearance of their custom-made dresses would be enhanced if improvements were made to the bandeaux style bras then in vogue. They gathered the bandeaux in the middle in a design modification that provided more support in a manner they believed enhanced, rather than downplayed, a woman's natural figure. Ida's husband, William, added straps and further refined the style. The called their bras "Maidenform", in counterpoint to the "Boyish Form" brand then in vogue. Initially, the bras were given away with each dress they sold. As the bras gained popularity they began selling them, and eventually the bras became so popular they stopped making dresses altogether and shifted to full-scale brassiere manufacturing. The first Maidenform plant opened in Bayonne, N.J. in 1925. After World War II, the company began marketing heavily in Europe and Latin America. Eventually, Maidenform operated plants in West Virginia, Florida, Puerto Rico and the Dominican Republic.

Documentation for the development and manufacture of a "pigeon vest" is also included in the collection. The pigeon vest allowed troopers to carry homing pigeons with them as they parachuted behind enemy lines. During World War II, Maidenform manufactured these pigeon vests and silk parachutes for the war effort.

Maidenform advertising campaigns were enormously successful, and generated controversy as well as praise. The now famous "I Dreamed" campaign was launched in 1949; this campaign ran for 20 years, making it one of the longest running campaigns in the history of advertising. The advertisements featured models in everyday or fantastic situations, elaborately costumed but wearing only a Maidenform bra above the waist. This campaign was followed by the "Maidenform Woman" campaign which was credited with boosting sales by 200 percent in some stores. The "Dares to Dream" campaign played off the "I Dreamed" tagline in 1984, and in 1987, the "Celebrity" campaign began. The "Celebrity" ads were notable for the absence of women in lingerie; instead, well-known male actors discussed their feelings about women and lingerie in print and commercial advertisements. The tone of the advertising shifted in 1992 with a series of ads called "The Women's Advocacy" campaign.

Maidenform was family owned and operated until 1997. After the death of William Rosenthal in 1958, his wife, Ida, became the president of their company. In 1963, she suffered an incapacitating stroke. At this time, son-in-law Dr. Joseph Coleman became head of the company. Upon his death in 1968, his wife (the only surviving child of Ida and William) Beatrice Rosenthal Coleman, gained complete control over the business until her death in 1990.

The Ida and William Rosenthal Foundation, a philanthropic and charitable institution founded in 1953, is run by granddaughter Catherine Brawer.

Related Materials:

Materials at the National Museum of American History

The Division of Home and Community Life (now Division of Cultural and Community Life) holds Maidenform artifacts including brassieres, girdles, and "long-lines," and two of the costumes used in the "I Dreamed" campaign.

Other Resources

Undergarment ads in the United States, 1947-1970

Provenance:

The collection was donated by Maidenform, Incorporated in May 1997.

Restrictions:

The collection is open for research use. Only reference copies of audiovisual materials may be used for research.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.

The donor has imposed restrictions on reproduction, broadcast or use of the collection for commercial purposes of any kind by third parties. Reproduction, broadcast or other use of the collection for commercial purposes of any kind by third parties is subject to prior written consent. These permissions will be required until July 2047. Please see the repository for further details.

Topic:

Advertising campaigns  Search this

Sex in advertising  Search this

advertising -- 20th century  Search this

Women in advertising  Search this

Brassieres -- 20th century  Search this

Parachutes -- 1940-1950  Search this

Symbolism in advertising  Search this

Homing pigeons -- 1940-1950  Search this

World War, 1939-1945  Search this

Genre/Form:

Advertisements

Newsletters -- 20th century

Tear sheets

Photographs -- 20th century

Videotapes

Clippings

Business records -- 20th century

Citation:

Maidenform Collection, Archives Center, National Museum of American History, Smithsonian Institution

Identifier:

NMAH.AC.0585

See more items in:

Maidenform Collection

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep84cb6d644-c876-42a4-8825-697caee580c6

EDAN-URL:

ead_collection:sova-nmah-ac-0585

Collector:

Whitman Chocolates  Search this

Extent:

0.6 Cubic feet (2 boxes)

Type:

Collection descriptions

Archival materials

Photographs

Business records

Date:

1878-1954, undated

Summary:

Materials trace the evolution of product packaging and advertising of Whitman's Chocolates. Includes business records and photographs of early product displays.

Scope and Contents:

The collection primarily documents the packaging and display of Whitman's Chocolates. There is a pen and ink sketch from a New York newspaper dated from 1878 which is an image of the Whitman exhibit in Paris, France. Also included are advertisements clipped from newspapers and magazines dated1898 and 1934 as well as undated advertisiements. A scrapbook labeled as Mr. Greenwood's advertising and merchandising portfolio consists primarily of photographs of window displays and products. The window displays are from stores across the United States, including Burlington, Vermont; Louisville, Kentucky; Wichita Falls, Texas; Oklahoma City, Oklahoma; Huntington, West Virginia; Chicago, Illinois; Burlingame, California; Beverly, Massachusetts; Mobile, Alabama; Philadelphia, Pennsylvania; Atlantic City, New Jersey and Albany, New York. There are some materials relating to Mother's Day, including a short paper on the history of the holiday which states that the first observance was in Philadelphia in 1908. In addition, there are candy wraps, point of purchase displays, correspondence and a Good Housekeeping Bureau of Foods Sanitation and Health certificate from 1932. A second scrapbook of correspondence, advertisements, order forms, newsletters, and newspaper clippings dates from 1950-1952. There is also a fact book dated 1954 and an undated product book. Lastly, there is an undated photograph of Stephen Whitman. Materials are arranged in chronological order.

Related Materials:

Materials related to Stephen F. Whitman & Son are located in the Warshaw Collection of Business Americana (AC0060).

Separated Materials:

The Division of Home and Community (now Division of Cultural and Community Life) holds artifacts related to this collection, including packaging for some of its products. See Accession number 1992.0017.

Provenance:

Collection donated by Whitman's Chocolates, through Robert J. Dizutti, 1991, November 13.

Restrictions:

Collection is open for research.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

advertising -- Food  Search this

Chocolate processing  Search this

Chocolates -- History  Search this

advertising -- Confectionery  Search this

Chocolate industry -- History -- United States  Search this

Genre/Form:

Photographs -- 20th century

Business records -- 20th century

Citation:

Whitman's Chocolates Collection of Print Advertisements, Archives Center, National Museum of American History.

Identifier:

NMAH.AC.0437

See more items in:

Whitman's Chocolates Collection

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep826f653d7-f7ad-4a62-8ba0-54a4187649bd

EDAN-URL:

ead_collection:sova-nmah-ac-0437

Creator:

Fournet, Fred G.  Search this

Hallmark.  Search this

Fournet Drugstore.  Search this

Former owner:

National Museum of American History (U.S.). Division of Medical Sciences  Search this

Extent:

3 Cubic feet (7 boxes, 8 oversize folders)

Type:

Collection descriptions

Archival materials

Trade catalogs

Packaging

Hand coloring

Advertisements

Place:

St. Martinville (La.)

Louisiana

Date:

1950-1977, undated

Summary:

The collection consists primarily of advertising and promotional materials for products sold by the Fournet Drugstore. In addition, there are photographs of the African American community in St. Martinville, Louisiana.

Scope and Contents:

Collection consists primarily of advertising and promotional materials for products sold by the Fournet Drugstore in St. Martinsville, Louisiana. Most of these materials are from well-known companies such as Hallmark Cards, Incorporated; Johnson & Johnson; Yardley of London; and Max Factor & Company. Of particular interest are the photographs documenting the African American community primarily from the 1950s.

Arrangement:

The collection is arranged into three series.

Series 1, Photographs, 1950-1967, undated

Subseries 1.1, Identified Prints, 1950-1967, undated

Subseries 1.2, Unidentifed Prints, 1956-1964, undated

Series 2, Hallmark Cards, Incorporated, 1971-1977, undated

Series 3, Point of Purchase Displays and Packaging, 1973-1977, undated

Related Materials:

Materials in the Archives Center, National Museum of American History

Scurlock Studio Records, NMAH.AC.0618

African American Portrait Tintypes, NMAH.AC.0515

African American Family Photograph Collection, NMAH.AC.1127

G. Dwoyid Olmstead Photonegatives, NMAH.AC.0270

Parke, Davis Research Laboratory Records, NMAH.AC.0001

Warshaw Collection of Business Americana, Subject: Patent Medicine, NMAH.AC.0060

Norcross Greeting Card Collection, NMAH.AC.0058

Albert W. Hampson Commercial Artwork Collection, NMAH.AC.0561

Syntex Collection of Pharmaceutical Advertising, NMAH.AC.0821

Marion O'Brien Donovan Papers, NMAH.AC.0721

Alka-Seltzer Oral History and Documentation Project, NMAH.AC.0184

Product Cookbooks Collection, NMAH.AC.0396

NW Ayer Advertising Agency Records, NMAH.AC.0059

Binney & Smith, Incorporated, Records, NMAH.AC.0624

Carolyn Jones Papers, NMAH.AC.0552

Beverly Partridge Shopping Bag Collection, NMAH.AC.0493

Provenance:

The collection was donated to the Museum by Magdell F. Theriot and Fred G. Fournet in 1984.

Restrictions:

Collection is open for research.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

Family-owned business enterprises  Search this

African American weddings  Search this

Drugstores  Search this

Genre/Form:

Trade catalogs

Packaging

Hand coloring

Advertisements -- 20th century

Citation:

Fournet Drugstore Collection, 1950-1977, Archives Center, National Museum of American History.

Identifier:

NMAH.AC.0346

See more items in:

Fournet Drugstore Collection

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8fa76a298-f0ab-4848-b795-9b97377e622f

EDAN-URL:

ead_collection:sova-nmah-ac-0346

Interviewer:

Ellsworth, Scott, Dr.  Search this

Creator:

Smithsonian Institution  Search this

Fallon McElligott Advertising Agency  Search this

Federal Express Corporation  Search this

Names:

Ally & Gargano, Inc.  Search this

Collector:

Archives Center, National Museum of American History  Search this

Interviewee:

Ally, Carl  Search this

Altenburg, Nancy  Search this

Burnham, Patrick  Search this

Frazier, Sharon  Search this

Gargano, Amil  Search this

Kelly, Patrick  Search this

Miller, William B.  Search this

Moschitta, John (actor)  Search this

Oliver, Tom  Search this

Presley, Carol  Search this

Sedelmaier, Joe (filmmaker)  Search this

Smith, Fred  Search this

Tesch, Mike  Search this

Williams, Carl  Search this

Extent:

6.6 Cubic feet (20 boxes)

Container:

Map-folder 5

Type:

Collection descriptions

Archival materials

Interviews

Oral history

Commercials

Videotapes

Clippings

Storyboards

Posters

Audiocassettes

Abstracts

Advertisements

Audiotapes

Place:

Memphis (Tenn.)

Minneapolis (Minn.)

Chicago (Ill.)

Hollywood (Los Angeles, Calif.)

Date:

1972-1989

Summary:

Created in 1971, the Federal Express Corporation, an overnight air freight delivery system was an innovative company known for its memorable advertising campaigns. The core of the Federal Express Advertising History Collection is a series of interviews conducted in 1988 by Dr. Scott Ellsworth. Twenty-five individuals associated with Federal Express advertising were interviewed about the company and its award-winning advertising.

Scope and Contents:

The Federal Express Advertising Collection documents the dvelopment of the overnight air freight delivery company with particular emphasis on the innovative advertising campaigns used to introduce and promote the company's services. The oral histories with individuals associated with both Federal Express Corporation and the advertising agencies form the core of the collection. Abstracts that provide biographical information and summaries of the interviews supplement the oral histories. Research files and company publications provide background information. Television commercials and print advertising contain examples, particularly illustrating the campaigns discussed in the interviews.

Arrangement:

The collection is arranged into eight series.

Series 1, Research Files, 1972-1988

Subseries 1.1, Federal Express Clippings Files

Subseries 1.2, Federal Express Research Reports

Subseries 1.3, Research Files

Series 2, Interviewee Files, 1988

Series 3, Oral History Interviews, 1988

Subseries 3.1, Original Interviews

Subseries 3.2, Researcher Copies

Subseries 3.3, Masters

Series 4, Television Advertising, 1973-1989

Subseries 4.1, Television Commercials

Subseries 4.2, Storyboards

Subseries 4.3, Slides and Photographs

Series 5, Print Advertising, 1972-1988

Subseries 5.1, Federal Express Print Advertising

Subseries 5.2, Federal Express Mechanicals

Subseries 5.3, Slides of Mechanicals and International Marketing

Subseries 5.4, Federal Express Posters

Subseries 5.5, Print Reference Materials

Series 6, Public Relations Materials, 1973-1988

Series 7, Company Publications, 1973-1988

Series 8, Miscellaneous, Undated

Biographical / Historical:

In 1971, Fred Smith of Memphis, Tennessee created the Federal Express Corporation, an overnight air freight delivery system. He based his idea for a new approach to the air freight delivery service on the "hub and spoke system." According to Smith's innovative model, a fleet of airplanes would fly packages from cities across the nation each evening to a central "hub" in Memphis, where the parcels would be unloaded, sorted, and re-loaded onto other planes for travel to their final destinations. Smith's objective was two-fold: to expedite delivery of the parcels and to ensure their security in the process.

In 1977, Congress passed the Air Cargo Deregulation Act. This enabled Federal Express to fly much larger planes and to expand its business without substantial capital investment. During its first decade of existence, the corporation achieved remarkable success, enjoying its first billion-dollar revenue in 1981.

Federal Express originally employed two advertising agencies: Ally & Gargano, Inc. of New York City (1974-1987) and Fallon McElligott of Minneapolis (1987 - 1994). In its early years, Federal Express was attracted to Ally & Gargano due to the agency's small size and its entrepreneurial spirit. Fred Smith believed these traits would foster the creativity necessary for original and effective advertising to introduce Federal Express. It was the responsibility of the agency to convince customers not only to abandon such incumbants in the industry as Emery, United Parcel Service and the U.S. Postal Service, but also to trust Federal Express, a newcomer.

Ally & Gargano targeted the professional community and the general public through print advertisements and television commercials. Especially in the latter medium, the agency used humor as its primary marketing technique, emphasizing competitors' "slowness" and "unreliability." In 1981, the agency launched a series of widely acclaimed ads with John Moschitta as the "Fast Talking Man." The slogan "When it absolutely, positively has to be there overnight" seen at the close of most commercials served as a practical reminder of Federal Express' function.

Federal Express moved its account from Ally & Gargano to Fallon McElligott in 1987. Fallon McElligott's first television campaign used the phrase "It's more than just a package -- it's your business" and depicted scenes of different work environments. The campaign stressed the seriousness with which Federal Express handled its customers' parcels. In 1988, Federal Express was a sponsor of the Winter Olympics.

Related Materials:

Materials in the Archives Center

Ally and Gargano, Inc. Print Advertisements (AC0938)

Provenance:

Made by the Smithsonian Institution and donated by the Federal Express Corporation, 1988.

Restrictions:

Collection is open for research.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

Television advertising  Search this

Advertising campaigns  Search this

advertising -- History  Search this

Broadcast advertising  Search this

Service industries  Search this

Overnight delivery service  Search this

Aeronautics, Commercial -- Freight  Search this

Business -- History  Search this

Genre/Form:

Interviews -- 1970-1990

Oral history

Commercials

Videotapes

Clippings

Storyboards

Posters

Audiocassettes

Abstracts

Advertisements

Audiotapes

Citation:

The Federal Express Advertising History Collection, 1972-1989, Archives Center, National Museum of American History, Smiithsonian Institution.

Identifier:

NMAH.AC.0306

See more items in:

The Federal Express Advertising History Collection

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep86973c74c-876d-4304-bf50-71019342f829

EDAN-URL:

ead_collection:sova-nmah-ac-0306

Author:

Osborne, Linda Barrett 1949-  Search this

Subject:

United States Postal Service History  Search this

United States Postal Service History  Search this

Physical description:

236 pages illustrations (some color) 22 cm

Type:

Juvenile literature

Instructional and educational works

Illustrated works

History

Juvenile works

Matériel d'éducation et de formation

Ouvrages illustrés

Place:

United States

Date:

2023

Topic:

Postal service--History  Search this

JUVENILE NONFICTION / History / United States  Search this

JUVENILE NONFICTION / People & Places / United States  Search this

JUVENILE NONFICTION / Social Science / Politics & Government  Search this

Postal service  Search this

Data Source:

Smithsonian Libraries

EDAN-URL:

edanmdm:siris_sil_1161061

Creator:

Smithsonian Institution  Search this

Type:

YouTube Videos

Uploaded:

2012-06-25T18:32:52.000Z

YouTube Category:

Film & Animation  Search this

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smithsoniantheaters

Data Source:

Smithsonian Institution

YouTube Channel:

smithsoniantheaters

EDAN-URL:

edanmdm:yt_f26EBPVqooA

Creator:

Smithsonian Institution  Search this

Type:

YouTube Videos

Uploaded:

2012-06-25T18:12:17.000Z

YouTube Category:

Film & Animation  Search this

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Smithsonian Institution

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smithsoniantheaters

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edanmdm:yt_l-s_vZCz0cw

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Smithsonian Institution  Search this

Type:

YouTube Videos

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2012-08-17T19:02:40.000Z

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Film & Animation  Search this

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smithsoniantheaters

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edanmdm:yt_xNaHpP-ui5c

Creator:

National Zoo  Search this

Type:

YouTube Videos

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2022-08-19T17:59:30.000Z

YouTube Category:

Pets & Animals  Search this

Topic:

Zoology;Animals;Veterinary medicine;Animal health  Search this

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SmithsonianNZP

Data Source:

National Zoo

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SmithsonianNZP

EDAN-URL:

edanmdm:yt_8605DrJpRHI

Creator:

Smithsonian Astrophysical Observatory  Search this

Type:

YouTube Videos

Uploaded:

2015-08-21T12:21:16.000Z

YouTube Category:

Education  Search this

Topic:

Astronomy  Search this

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4ciaodemos

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4ciaodemos

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edanmdm:yt_mOsxktrF2d0

Creator:

National Museum of Natural History  Search this

Type:

YouTube Videos

Uploaded:

2015-12-07T19:32:25.000Z

YouTube Category:

Education  Search this

Topic:

Natural History  Search this

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smithsonianNMNH

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EDAN-URL:

edanmdm:yt_Eprnrbb7NP4

Creator:

Smithsonian Asian Pacific American Program  Search this

Type:

YouTube Videos

Uploaded:

2020-04-07T06:09:50.000Z

YouTube Category:

Education  Search this

Topic:

Asian Americans  Search this

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apacenter

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YouTube Channel:

apacenter

EDAN-URL:

edanmdm:yt_MQbx7wo55t0

Creator:

Smithsonian Astrophysical Observatory  Search this

Type:

Conversations and talks

YouTube Videos

Uploaded:

2020-05-13T13:23:50.000Z

YouTube Category:

Science & Technology  Search this

Topic:

Astronomy  Search this

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cxcpub

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cxcpub

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edanmdm:yt_VJfRlbTuKRM

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Smithsonian Astrophysical Observatory  Search this

Type:

YouTube Videos

Uploaded:

2020-05-13T13:42:33.000Z

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Science & Technology  Search this

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Astronomy  Search this

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Data Source:

Smithsonian Astrophysical Observatory

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cxcpub

EDAN-URL:

edanmdm:yt_kJS4SM3ZbeY

Creator:

Cooper Hewitt, Smithsonian Design Museum  Search this

Type:

YouTube Videos

Uploaded:

2010-03-18T15:30:20.000Z

YouTube Category:

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Topic:

Design  Search this

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cooperhewitt

Data Source:

Cooper Hewitt, Smithsonian Design Museum

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cooperhewitt

EDAN-URL:

edanmdm:yt_7u4VZhm_0S0

Creator:

Cooper Hewitt, Smithsonian Design Museum  Search this

Type:

YouTube Videos

Uploaded:

2013-12-17T19:13:56.000Z

YouTube Category:

Education  Search this

Topic:

Design  Search this

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cooperhewitt

Data Source:

Cooper Hewitt, Smithsonian Design Museum

YouTube Channel:

cooperhewitt

EDAN-URL:

edanmdm:yt_acNRMmBxJZ0