Search Results

Creator:

Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation.  Search this

Interviewer:

Bedi, Joyce  Search this

Daemmrich, Arthur  Search this

Oswald, Alison  Search this

Ott, Katherine  Search this

Interviewee:

Hamilton, Marilyn, 1949-  Search this

Hyatt, Gilbert P. , 1938-  Search this

Lindahl, Lisa  Search this

Miller, Hinda  Search this

Reid, Tahira N.  Search this

Smith, Polly Palmer  Search this

Extent:

855.63 Gigabytes (Interviews include .mp4, video/.mxf and .wav files. )

Type:

Collection descriptions

Archival materials

Gigabytes

Born digital

Oral history

Transcripts

Date:

2020-2021

Summary:

Born digital video oral history interviews and transcripts with inventors documenting a variety of subjects and disciplines.

Arrangement:

The collection is arranged into one series, alphabetical by last name of interviewee.

Related Materials:

Materials in the Archives Center

JogBra, Inc. Records (NMAH.AC.1315)

Disability Reference Collection (NMAH.AC.1319)

Folia Water Materials (NMAH.AC.1407)

Materials at the Smithsonian Institution Archives

Program/Project Records, 1994-2017 (SIA Acc. 19-100)

Interview with Theresa Dankovitch, inventor of the Folia water filter.

Interview with David Stone, inventor of Ferrock, a carbon-negative substitute for concrete. Also includes interviewee Richard Pablo.

Interview with Amy Prieto, inventor of a rechargeable battery.

Interview with John Warner, co-founder of the field of green chemistry.

Program/Project Records, 1989-2010 (SIA Acc. 12-582)

Interview with Remo Belli, jazz drummer who developed and marketed the first successful synthetic drumheads and founded the Remo company.

Interview with Arthur Ganson, inventor, kinetic sculptor and musician.

Audiovisual Records, 1995-2014 (SIA Acc. 16-092)

Interview with Gary Fisher, inventor of the modern mountain bike.

Lemelson Center, Program/Project Records, 2006-2015 (SIA Acc. 16-043)

Interview with Doreen Lorenzo, former president of Quirky.

Interview with Corinna E. Lathan, co-Founder of AnthroTronix, Inc., a biomedical research and development company with a focus on assistive technologies.

Restrictions:

Collection is open for research. Access and use of audiovisual materials available in the Archives Center reading room or by requesting copies of audiovisual materials at RightsReproductions@si.edu.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

African American engineers  Search this

Brassieres -- 20th century  Search this

Computer science  Search this

Disabilities  Search this

Double Dutch  Search this

Electrical engineering  Search this

Electrical engineers  Search this

Inventors  Search this

Inventions -- 20th century  Search this

Mechanical engineers  Search this

Mechanical engineering and engineers  Search this

Microprocessors  Search this

Running  Search this

Sports  Search this

Sports bra  Search this

Women inventors  Search this

wheelchairs  Search this

Inventors, Black  Search this

Genre/Form:

Born digital

Oral history -- 2010-2020

Transcripts

Citation:

Inventors Oral History Collection, Archives Center, National Museum of American History

Sponsor:

Funding for the Marilyn Hamilton, Lisa Lindahl, Hinda Miller, Tahira N. Reid, and Polly Smith interviews was provided by a Smithsonian Institution Women's Committee grant.

Identifier:

NMAH.AC.1504

See more items in:

Inventors Oral History Collection

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep85c072cbb-cb11-493e-a0e6-184df5e09c2e

EDAN-URL:

ead_collection:sova-nmah-ac-1504

Creator:

Manske, Nathan  Search this

Names:

I'm From Driftwood  Search this

Chatterton, Troy  Search this

Dinh, Summer Z.  Search this

Garza, Santiago  Search this

Lee, Marquise  Search this

Manske, Nicholas  Search this

Vester, Desiree  Search this

Extent:

2 Cubic feet (5 boxes)

Type:

Collection descriptions

Archival materials

Oral history

Love letters

Sketches

Transcripts

Date:

2009-2019, undated

Summary:

Oral histories (transcripts) taken from LGBTQ identifying persons over a fifty state I'm From Driftwood story tour. Records include oral histories, photographs, tour records, correspondence, and ephemera from the tour crew and tour inteviewees.

Content Description:

Records documenting the I'm From Driftwood project, transcripts of oral histories collected from persons identifying as LGBTQ. Histories were taken from persons in all fifty U.S. states over the course of a five month (September 2010-January 2011) story tour. Oral histories are arranged in the order in which the state was visited. The records include transcripts of interviews with the Driftwood story crew focusing on their memories of the joys and challenges of the tour state by state. There are photographs taken in each state of the tour of persons, places, and the story tour's signature pink cowboy boots. These boots were used for donation recepticles during fundraising visits to local LGBTQ community centers, bars, and student unions.

The records document an amazing oydessy of the Driftwood crew. Not only do the transcripts of persons interviewed include the sometimes poignant history of that particular person, but interviews with the Driftwood crew themselves illustrate the sometimes emotional, frustrating, yet rewarding, journey they were taking to capture these interviews. The records include pen and ink, hand drawn postcards by artist Nicholas Manske, driver for the tour, to his then fiance, Summer Dinh. The postcards feature Manske's drawing of a signature site within any given state. The postcards give yet one more human story to the many documented in these records.

Files from some states only include the crew transcripts, there were either no stories gathered in that state or for privacy various reasons they are not included in these records.

Arrangement:

These records are arranged in three series.

Series 1, Oral Histories, Transcriptions, and Notes, 2010 September 11-2011 January 9

Series 2, Project Records and Ephemera, 2010-2011, undated

Series 3, Photographs and Hand Drawn Postcards, 2010-2011, undated

Biographical / Historical:

From the book jacket, i'm from driftwood; True Lesbian, Gay, Bisexual, Transgender and Queer Stories from All Over the World, edited by Nathan Manske. "Since March 2009, ImFromDrifwood.com has collected true lesbian, gay, bisexual and tansgender stories from every corner of the globe to help LGBT youth realize they're not alone. The hundreds of written stories range from the furtive life of a gay man living in Indiana during the ultra conservative and unforgiving 1950s, to clandestine underground gay-straight alliance in present day Indonesia. While some stories recount bitter memories of violence, hatred, and introlerance, most are a testament to the most common of human emotions-optimism, love, honesty and hope. Together, these stories offer rare insight and lend an indisputable humanity to the lives of LGBT people everywhere, giving people young and old the world over a sense of community and a reassurance that they are not alone."

The crew for the story tour consisted of: Nathan Manske, founder of I'm From Driftwood organization; Marquise Lee, creator of the video stories, videographer and editor; Nicholas "Nick" Manske, brother of Nathan and driver for the tour; Desiree Vester, "Mistress of Logistics"; Santiago Garza, video intern; and Troy Chatterton, logistics volunteer. These records concentrate solely on the experiences and oral histories gathered by Manske and his crew on their tour of the United States during 2009-2010.

Separated Materials:

The story tour's pair of pink cowboy boots was collected by the Division of Work and Industry, NMAH, accession number: 2020.0090.

Provenance:

Collection donated by I'm From Driftwood organization through Nathan Manske, Executive Director, February 2020.

Restrictions:

The collection is open for research use. Researchers must handle unprotected photographs with gloves.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions. Releases for interviews are housed in the Archives Center's control file for this collection.

Topic:

Gay bars  Search this

Gay and lesbian studies  Search this

Gay rights  Search this

Gay youth  Search this

Lesbian and gay experience  Search this

LGBTQ+  Search this

Postcards -- United States  Search this

Social history  Search this

Tourist trade -- Postcards  Search this

Travel -- Photographs  Search this

United States  Search this

Genre/Form:

Oral history -- 2010-2020

Love letters

Sketches

Transcripts -- 20th century

Citation:

I'm From Driftwood Records, Archives Center, National Museum of American History, Smithsonian Institution.

Identifier:

NMAH.AC.1503

See more items in:

I'm From Driftwood Records

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8e8dfd66e-7d9a-47f4-95d6-2af47de403ce

EDAN-URL:

ead_collection:sova-nmah-ac-1503

Creator:

National Museum of American History (U.S.)  Search this

Manufacturer:

Braun Corporation  Search this

Inventor:

Braun, Ralph W.  Search this

Extent:

4.4 Gigabytes

Type:

Collection descriptions

Archival materials

Gigabytes

Oral history

Date:

2014

Arrangement:

Collecion organized into one series.

Series 1: Oral History Interviews, 2014

Provenance:

Made for the Smithsonian Institution by Mark Mullen, contractor, NMAH Division of Work and Industry, supervised by Roger White, curator, NMAH Division of Work and Industry. Transferred to the Archives Center, June 2015,

Restrictions:

Collection is open for research. Researchers must use reference copies available in the Smithsonian Institution Digital Asset Management System (DAMS). Archives Center reference staff will assist.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees apply when requesting reproductions.

Topic:

barrier-free design  Search this

Blindness  Search this

Cartographic materials for people with visual disabilities  Search this

Disabilities  Search this

Self-help devices for people with disabilities  Search this

Transportation  Search this

Washington Metropolitan Area Transit Authority  Search this

wheelchairs  Search this

Genre/Form:

Oral history -- 2010-2020

Identifier:

NMAH.AC.1359

See more items in:

Adaptive Mobility Oral History Project Collection

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8a7000498-97d3-4113-9293-bc715fc29cec

EDAN-URL:

ead_collection:sova-nmah-ac-1359

Creator:

Orci, Hector  Search this

Orci, Norma  Search this

Orci Advertising Agency  Search this

Names:

McCann Erickson  Search this

Extent:

3.5 Cubic feet (10 boxes)

Type:

Collection descriptions

Archival materials

Letters (correspondence)

Born digital

Newsletters

Business records

Clippings

Photographs

Training manuals

Slides (photographs)

Programs

Reports

Advertisements

Awards

Oral history

Advertising

Date:

1979-2016, undated

Summary:

The Hector and Norma Orcí Advertising Agency Records document the history, educational, and creative output produced by Hector and Norma Orcí throughout their extensive career in advertising. The Orcís founded their own independent agency in 1986 in Los Angeles. The Orcí Advertising Agency successfully introduced various products to Latinos in the United States and developed a reputation as one of the top advertising agencies to understand the US Latino market. The collection showcases the agency's history and awards, advertising and marketing campaigns, and its role in educating advertising agencies on the importance of the US Latino market.

Scope and Contents:

The collection documents the Orcí Advertising Agency and its work in helping clients market their products to U.S. Latinos, its marketing methods and creative philosophy, and its role in educating other advertising companies about the Latino consumer market in the United States. The collection includes the founding and history of the agency, business records, awards and press clippings, training materials for staff, reports on the US Latino market for various products, training and curriculum materials for a UCLA Extension course on advertising in the US Latino market, account reports, conference materials, slides and photographs, and campaigns and advertising materials developed for clients such as Allstate, Honda, and Pepsi. Video footage of Spanish-language commercials developed by the Orcí Advertising Agency is also part of the collection.

Arrangement:

The collection is divided into five series.

Series 1: Background Materials, 1979-2010, undated

Series 2: Advertising and Marketing Materials, 1986-2003, undated

Series 3: Teaching Materials, 1985-2012, undated

Series 4: Conference Materials, 1984-1999, undated

Series 5: Audiovisual Materials, 1986-2016

Biographical / Historical:

Once employees of La Agencía de McCann-Erickson advertising company, Hector and Norma Orcí founded their own independent agency in 1986. The Orcí Advertising Agency, also known as La Agencía de Orcí & Asociados, is based in Los Angeles. Since its inception, the Orcí Advertising Agency has devoted itself to US Latino marketing and teaching other advertising agencies how to effectively advertise and sell products to US Latinos. The Orcís quickly developed an impressive roster of successful campaigns for major clients and continue to be a well-respected agency in the advertising sector.

Separated Materials:

The Division of Work and Industry holds the following artifacts related to this collection:

Virgin of Guadalupe Painting, Accession #: 2015.0306.01

INS Eagle Painting, Accession #: 2015.0306.02

Don Quixote Figurine, Accession #: 2015.0306.03

Provenance:

Collection donated by Hector and Norma Orcí, 2016.

Restrictions:

Collection is open for research.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

Hispanic American businesspeople  Search this

Hispanic American leadership  Search this

Hispanic American consumers  Search this

Mexican American leadership  Search this

mexican Americans and mass media  Search this

advertising -- Beer -- 1950-2000  Search this

Mexican American business enterprises  Search this

advertising -- 21st century  Search this

Advertising campaigns  Search this

Hispanic American business enterprises  Search this

advertising -- Beverages  Search this

Hispanic American capitalists and financiers  Search this

Advertising history  Search this

advertising -- Soft drinks  Search this

Advertising executives  Search this

Hispanic Americans and mass media  Search this

Advertising agencies -- United States  Search this

Minority consumers  Search this

advertising -- Automobiles  Search this

Hispanic American businesswomen  Search this

Minorities in advertising  Search this

Latinos in American society and culture  Search this

Hispanic Americans -- Press coverage  Search this

Genre/Form:

Letters (correspondence) -- 20th century.

Letters (correspondence) -- 21st century

Letters (correspondence) -- 21st century

Born digital

Newsletters -- 21st century

Business records -- 21st century

Clippings -- 20th century

Photographs -- 20th century

Training manuals -- 21st century

Slides (photographs) -- 20th century

Programs -- 20th century

Clippings -- 21st century

Newsletters -- 20th century

Programs -- 21st century

Reports -- 21st century

Slides (photographs) -- 21st century

Reports -- 20th century

Advertisements -- 21st century

Training manuals -- 20th century

Awards

Business records -- 20th century

Oral history -- 2010-2020

Advertising -- 20th century

Photographs -- 21st century

Advertisements -- 20th century

Citation:

Hector and Norma Orcí Advertising Agency Records, 1979-2016, Archives Center, National Museum of American History.

Identifier:

NMAH.AC.1384

See more items in:

Hector and Norma Orcí Advertising Agency Records

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep82a861536-25d5-4aed-9857-90cfffce228d

EDAN-URL:

ead_collection:sova-nmah-ac-1384

Interviewee:

Reichstetter, Daniella  Search this

Creator:

Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation.  Search this

Speaker:

Edwards, Tricia  Search this

Names:

Gyrobike  Search this

Extent:

0.15 Cubic feet (1 item)

Type:

Collection descriptions

Archival materials

Dvds

Interviews

Oral history

Date:

2011 June 4

Scope and Contents:

An interview with inventor Daniella Reichstetter, who discusses her "gyrowheel" invention, which replaces the front wheel of a child's bike and rights the bike whenever it starts to tip. Reichstetter founded Gyrobike in 2007. The technology behind the gyrobike was developed at Dartmouth College and is protected under U.S. Patents 7,314,225 and 7,597,337.

Arrangement:

1 series.

Related Archival Materials:

Videohistory exists as .mov files (4.32 GB) in Lemelson Center. Originally shot in mini DV cassettes.

Provenance:

This videohistory was created by the Innovative Lives Program of the Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation, June 4, 2011.

Restrictions:

Collection open for research on site by appointment.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

Bicycles  Search this

Gyrostabilizers  Search this

Inventions  Search this

Inventors  Search this

Women inventors  Search this

Genre/Form:

DVDs

Interviews -- 2000-2020

Oral history -- 2010-2020

Citation:

Daniella Reichstetter Innovative Lives Presentation, June 4, 2011, Archives Center, National Museum of American History.

Identifier:

NMAH.AC.1254

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8c0089112-b29a-4fec-8ba1-b5859cd0a89b

EDAN-URL:

ead_collection:sova-nmah-ac-1254

Interviewee:

Alcorn, Allan, 1948-  Search this

Dabney, Samuel Frederick "Ted", 1937-2018  Search this

Daglow, Donald  Search this

Edwards, Daniel  Search this

Graetz, Martin  Search this

Piner, Stephen  Search this

Russell, Stephen, 1937-  Search this

Samson, Peter, 1941-  Search this

Saunders, Robert Alan  Search this

Wiitanen, Wayne  Search this

Names:

Bushnell, Nolan  Search this

Laurel, Brenda  Search this

Interviewer:

Weaver, Christopher  Search this

Extent:

45.6 Gigabytes (19 .wav files)

12 Documents (12 .pdf files)

Type:

Collection descriptions

Archival materials

Gigabytes

Documents

Oral history

Video recordings

Born digital

Date:

2017-2018

Summary:

Born-digital audio interviews and transcripts with individuals involved in the early development of video games.

Content Description:

Born-digital audio interviews and transcripts with video game pioneers: Allan Alcorn, Nolan Bushnell, Samuel "Ted" Dabney, Donald Daglow, Daniel Edwards, Martin Graetz, Brenda Laurel, Stephen Piner, Stephen Russell, Peter Samson, Robert Saunders, and Wayne Wiitanen.

Arrangement:

The collection is arranged into two series.

Series1: Transcripts, 2017-2018

Series 2: Audio Files, 2017-2018

Historical:

The oral histories in this collection were conducted as part of the Lemelson Center's Video Game Initiative launched in 2017 to preserve first-hand accounts of the invention, development, marketing, and play of video games. The oral histories capture the interviewees recollections, emotions, and other perspectives often missing from written records. The Video Game Initiative is intended to support scholarly and public history research; public engagement with science, engineering, and innovation; and future exhibitions at the National Museum of American History.

Provenance:

Made for the National Museum of American History.

Restrictions:

Collection is open for research. Access and use of born digital audio materials available in the Archives Center reading room.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

Video games  Search this

Transcripts  Search this

Genre/Form:

Oral history -- 2010-2020

Video recordings

Born digital

Citation:

Video Game Pioneers Oral History Collection, Archives Center, National Museum of American History

Sponsor:

The Smithsonian's Lemelson Center for the Study of Invention and Innovation gratefully acknowledges financial support from the Entertainment Software Association for this oral history project.

Identifier:

NMAH.AC.1498

See more items in:

Video Game Pioneers Oral History Collection

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep821989bca-6cb1-4a3c-859a-35fa9fb2fcf5

EDAN-URL:

ead_collection:sova-nmah-ac-1498

Creator:

Browning, Bil  Search this

Davis, Jerame  Search this

Davis, Jerame Joe, 1975-  Search this

Browning, William Dale, 1972-  Search this

Extent:

3.15 Cubic feet (13 boxes)

Type:

Collection descriptions

Archival materials

Posters

Scrapbooks

Petitions

Photographs

Correspondence

Identity cards

Bumper stickers

Periodicals

Oral history

Videocassettes

Programs

School records

Date:

1972-2015, undated

Summary:

Bil Browning and his husband, Jerame Davis were activists for LGBT issues, locally in Indiana as well as nationally in Washington, D.C.

Scope and Contents:

The Bil Browning and Jerame Davis Papers consist of approximately 3.15 cubic feet documenting their activism on behalf of LGBT rights in Indiana, and includes correspondence, photographs, school papers, a scrapbook from Browning's youth, posters, petitions, handouts, bumper stickers, periodicals, conference and event programs, ID cards, VHS recordings, and printed materials. There are extensive notes from an oral history interview with Browning and Davis conducted by Archives Center intern, Sara Dorfman, in Series 1.

Series 1, Personal Papers, 1972-2015, undated, consists of correspondence between Browning and his friends and family, school-related materials such as yearbooks and report cards, an oral history interview, and a scrapbook from Browning's youth. The scrapbook contains materials pertaining to Browning's work with ACT-UP, along with letters and other personal materials.

Series 2, Activism Records, 1992-2012, undated, contains papers from the Fast Max Sunoco employment discrimination case, papers from the Indiana Stonewall Democrats, conference and event programs, papers from Indiana Equality, papers from the Human Rights Campaign, papers from Pride at Work, a presentation on LGBT youth homelessness from the LGBT Editor/Blogger Convening, an invitation to the inauguration of President Obama, an invitation to LGBT Pride Month from the White House, and papers from the Bilerico LGBT Media Foundation.

Series 3, Legal Records, 1991-2011, undated, contains financial records as well as papers from the Indiana Department of Workforce Development and documents regarding termination of child support paid by Browning's father.

Series 4, Publications, 1981-2014, undated, includes newspaper clippings relating to Browning's youth, LGBT events, and ACT-UP. It also contains pamphlets, hand-outs from conferences, and multiple LGBT periodicals from around the United States, such as the Washington Blade, that claims to be the oldest LGBT newspaper in the country.

Series 5, Photographs, 1972-2006, undated, contains photos from Browning's youth, friends and family of Browning and Davis, Browning's significant others, protests, and drag shows.

Series 6, Audiovisual, 1992-2008, undated, covers Browning's involvement with the organization ACT-UP, interviews with Browning, an open forum led by Jerame Davis in response to a protest against Cummins, a rally staged by the Indiana Action Network, and various clips from news programs covering some of these events.

Arrangement:

This collection is arranged into six series.

Series 1: Personal Papers, 1972-2015, undated

Series 2: Activism Records, 1992-2012, undated

Series 3: Legal Records, 1991-2011, undated

Series 4: Publications, 1981-2014, undated

Series 5: Photographs, 1972-2006, undated

Series 6: Audiovisual, 1992-2008, undated

Biographical / Historical:

Bil Browning (William Dale Browning) was born in Zanesville, Ohio in 1972. Jerame Davis (Jerame Joe Davis) was born in Columbus, Indiana in 1975. After coming out as gay in high school, Browning joined the Clinton presidential election campaign and the organization ACT UP (AIDS Coalition to Unleash Power) in 1992. Davis worked for multiple LGBT organizations, including Indiana Equality, Indiana Fairness Network, Columbus Gay/Straight Alliance, Indiana Stonewall Democrats, and Pride at Work.

In the late 1990s, Browning and Davis were involved in an employment discrimination case against Fast Max Sunoco in Indiana. This case served as a catalyst for them to continue championing LGBT rights. The same case resulted in their organizing the internet's first gay rights grassroots online action against the local company that had fired them. Since then, Browning has won multiple awards for his work as an activist. He is also a board member of the National Lesbian and Gay Journalists Association, and an advisory board member of the Woodhull Sexual Freedom Alliance. Davis has served as the executive director of the National Stonewall Democrats.

Together, Browning and Davis were the co-owners of the Bilerico Project, a group blog that chronicled Indiana politics and LGBT issues for nearly 11 years. On June 30th, 2015, Browning made his last post on the blog, saying that he was taking time off to work on his book.

Provenance:

The papers were donated by Bil Browning and Jerame Davis, in 2015.

Restrictions:

Collection is open for research.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

Sexual orientation  Search this

Political activists  Search this

Lesbian and gay experience  Search this

Homosexuality  Search this

Gay activists  Search this

Discrimination in employment  Search this

LGBT  Search this

Genre/Form:

Posters -- 21st century

Scrapbooks -- 20th century

Petitions

Photographs -- 1980-2000

Correspondence -- 21st century

Identity cards

Bumper stickers

Periodicals -- 21st century

Oral history -- 2010-2020

Videocassettes

Programs -- 21st century

School records -- 1980-2000

Citation:

Bil Browning and Jerame Davis Papers, 1972-2015, undated, Archives Center, National Museum of American History.

Identifier:

NMAH.AC.1334

See more items in:

Bil Browning and Jerame Davis Papers

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8ea671fa9-7b26-443f-bfa3-b4f69099f583

EDAN-URL:

ead_collection:sova-nmah-ac-1334

Creator:

Lopez Negrete Communications (Houston, Texas)  Search this

Names:

Bank of America  Search this

Circle K Corporation  Search this

Fiesta Mart  Search this

Goya Foods, Inc.  Search this

Houston Metropolitan Transit Authority  Search this

Microsoft Corporation  Search this

Nationsbank  Search this

Tyson (Firm)  Search this

Wal-Mart (Firm)  Search this

Extent:

14 Cubic feet

Type:

Collection descriptions

Archival materials

Posters

Born digital

Oral history

Print advertising

Place:

Texas -- 20th century

Date:

1988 - 2015

Summary:

The López Negrete Communications Advertising Collection showcases the successful print advertising campaigns the communications agency undertook with major clients like Goya Foods, NationsBank, and Walmart. The advertising posters in this collection exemplify the agency's creativity in building on U.S. Latinos' everyday experiences to market American products and services. Alex and Cathy López Negrete, the founders of López Negrete Communications, made it their mission to use ethnographic approaches to better understand the U.S. Latino market which led to their success as the largest independently-owned Latino advertising agency in the country.

Scope and Contents:

The collection is made up of López Negrete Communications' large posters created as part of the print advertising campaigns for major American corporations and oral history interviews with Javier Gonzalez Herba, Alex López Negrete, and Cathy López Negrete. Transcripts for oral history interviews with Javier Gonzalez Herba and Alex López Negrete are available.

López Negrete Communications' clients include Fiesta Mart, Goya Foods, NationsBank (and its successor, Bank of America), Tyson Foods, and Walmart. The content of the posters serves as an example of the advertising agency's efforts to better understand the U.S. Latino market by engaging with Latinos' everyday experiences through ethnography and direct communication.

Arrangement:

The collection is divided into ten series.

Series 1: Background Materials, 2016

Series 2: Bank of America, 2000-2007

Series 3: Circle K, Totally Bueno, 2003

Series 4: Fiesta Mart, Inc., 2002-2003

Series 5: Goya Foods, Inc., 2003

Series 6: Houston Metropolitan Transit Authority (METRO), El camino a su destino/The Road to Your Destiny, 1988

Series 7: Microsoft, Nosotros vemos/We See, 2002

Series 8: NationsBank, 1994-1998

Series 9: Tyson Foods, 2001-2006

Series 10: Walmart, Inc. 1998-2015

Biographical / Historical:

Originally named Third Coast Marketing, López Negrete Communications was founded in 1985 by Alex and Cathy López Negrete. The advertising agency has been based in Houston, Texas since the beginning but has additional offices in Los Angeles and New York. López Negrete Communications is currently the largest independently-owned Latino advertising agency in the United States. It is known for drawing on the everyday lives and experiences of US Latino consumers in order to work with major corporate clients to market their products through effective communication and empowerment.

Separated Materials:

The Division of Work and Industry holds the following artifacts related to this collection:

Coin, Accession #: 2015.0305.01

Paperweight, Accession #: 2015.0305.02

Provenance:

Collection donated by López Negrete Communications, 2016.

Restrictions:

Collection is open for research.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

advertising -- Department stores  Search this

Hispanic American business enterprises  Search this

Latinos in American society and culture  Search this

advertising -- Banks  Search this

mexican Americans and mass media  Search this

Advertising agencies -- 20th century  Search this

advertising -- Computers  Search this

Advertising campaigns  Search this

Advertising history  Search this

Minorities in advertising  Search this

Mexican American business enterprises  Search this

advertising -- Food  Search this

advertising -- Transportation  Search this

Advertising agencies -- 21st century  Search this

Minorities in advertising -- 1950-2000  Search this

Hispanic Americans and mass media  Search this

Hispanic American consumers  Search this

Hispanic American mass media  Search this

Hispanic American businesswomen  Search this

Hispanic American capitalists and financiers  Search this

advertising -- Groceries  Search this

Hispanic Americans -- 1950-2000  Search this

Hispanic American businesspeople  Search this

Genre/Form:

Posters -- 1980-2010

Born digital

Oral history -- 2010-2020

Posters -- 20th century

Print advertising

Citation:

López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.

Identifier:

NMAH.AC.1413

See more items in:

López Negrete Communications Advertising Collection

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8e8b897a3-3138-4617-b01c-d4723ea61c7a

EDAN-URL:

ead_collection:sova-nmah-ac-1413