National Museum of American History (U.S.). Division of Cultural History Search this
Extent:
1 Cubic foot
18 Videocassettes (VHS)
15 Cassette tapes
38 Videocassettes (Video 8)
Type:
Collection descriptions
Archival materials
Videocassettes (vhs)
Cassette tapes
Videocassettes (video 8)
Videotapes
Oral history
Interviews
Audiotapes
Date:
1992-1993
Summary:
An oral history project that grew out of the exhibit "Go Forth and Serve" which commemorated the 100th anniversary of the drafting of the second Morrill Act, which provided funds for the founding of land grant schools of higher education for black students.
Scope and Contents:
Oral history interviews, on film and audio, on the subject of African American land grant colleges, conducted in conjunction with the exhibition "Go Forth and Serve" at the National Museum of American History in 1990.
Arrangement:
The collection is organized into one series. It is organized alphabetically by the name of college or university that is the subject of the interview.
Biographical / Historical:
"Go Forth and Serve", an exhibition curated by Lonnie Bunch and Spencer Crew, opened in March 1990 at the National Museum of American History to commemorate the 100th anniversary of the drafting of the second Morrill Act, which provided funds for the founding of land grant schools of higher education for black students. The exhibition was co-sponsored by the Department of Agriculture and the National Association of State Universities and Land-Grant Colleges. There was a subsequent newsletter, and oral interviews were conducted.
Provenance:
Collection made by the Smithsonian Institution Division of Cultural History, National Museum of American History.
Restrictions:
Collection is open for research. Reference copies must be used. Access and use of audiovisual materials available in the Archives Center reading room.
Rights:
Reproduction may be limited due to intellectual property rights. No releases exist.
Go Forth and Serve: African American Land Grant Colleges Audiovisual Collection, 1992-1993, Archives Center, National Museum of American History, Smithsonian Institution.
The collections documents the growth and development of the American wine industry, 1996-2002, using the Stag's Leap Wine Cellars as a case study. Materials include oral and video histories, photographs, business records, and printed materials.
Scope and Contents:
The Stag's Leap Wine Cellars (SLWC) Documentation Project was conducted by an inter-disciplinary team at the National Museum of American History. It is a part of a larger effort by the Museum's American Food and Wine team to document and interpret the changing ways in which Americans have produced, prepared, and consumed their food and drink, especially in the years after World War II. Team members are Nanci Edwards (Office of Project Management and former Collections Manager of the Museum's Agriculture Collection), John Fleckner (Senior Archivist, Archives Center), Rayna Green (Curator, Division of Home and Community Life), and Paula Johnson (Curator, Division of Work and Industry). Jeff Tinsley of the Smithsonian's Office of Photographic Services accompanied the team and shot many of the slides and color photographs.
This collection chronicles the growth and development of American viticulture and viniculture from its revival in the 1960s to the present. It offers a case study in the art and business of making fine wine from the bud to the bottle. Warren Winiarski, founder of SLWC in California's Napa Valley, is deeply interested in the legacy of American winemaking and his winery's place within its broader history. The Winiarski family has generously participated and financially supported the creation of this collection.
The documentation touches on all aspects of the wine business, including picking grapes in the vineyards, making wine in the cellar, marketing it from the business office, and promoting its sales in the tasting room and around the globe. SLWC employees describe the land, the work, the tools, the technical processes, the passions, and the motivations that create SLWC's world famous wines. The collection also provides insights into wider patterns of American immigration history, agricultural and environmental history, ethnic community development, land use in the West, product marketing, and consumerism.
The archival collection is mainly comprised of recorded oral history interviews, documentary photographs, and video footage created by the documentation team in 1997. It also includes company newsletters, vineyard and winery production data sheets, wine labels, and related printed materials collected in 1997 with additional materials added occasionally.
It is divided into seven series, including interviews and abstracts, audiotapes, photographs and slides, videotapes, business records, and printed materials.
Arrangement:
Series 1: Interview Transcripts and Abstracts, 1997, 2003
Series 2: Oral History Interview Sound and Video Recordings, 1996-1997
Subseries 2.1: Sound Recordings, 1997
Subseries 2.2: Video Tapes, 1996-1997
Series 3: Photographs, circa 1960-2000
Series 4: Video Tapes, undated
Subseries 3.1: Family Photographs: circa 1960-1980
Series 7: Stag's Leap Wine Cellars Thirtieth Anniversary, 2003
Biographical / Historical:
The history of Stag's Leap Wine Cellars is a family history. It is also a story, in microcosm, of the development of Napa Valley, California as an international wine region and of the rising global acclaim for California wines. Building on the skills and knowledge of earlier Napa winemakers, Warren Winiarski became one of the most influential vintners in the region and his premium wines some of the most prized.
Winiarski arrived in Napa Valley in 1964 with his wife, Barbara, and their children. Like many Napa winemakers of this era, he left behind another career, in his case, an academic position at the University of Chicago to create a family business in a rural setting. At the time, Napa was just beginning to rebuild its reputation after Prohibition, a devastating vine disease, and the widespread production of cheap wines had soured the image of California wines. After apprenticing with several local winemakers, including Lee Stewart and Robert Mondavi, he purchased the land and winery that would become Stag's Leap Wine Cellars (SLWC) in 1972. Winiarski's choice of land was based, in part, Nathan Fay's success in growing Cabernet Sauvignon grapes in an adjoining vineyard; Winiarski later added Fay's property to SLWC.
To commemorate the American bicentennial in 1976, a blind wine tasting at L'Academie du Vin in Paris pitted the best of America's new wines against French classics. Stunning the international wine community, many American wines outscored their French counterparts, with SLWC's 1973 Cabernet Sauvignon taking first place in its division. The accomplishment brought SLWC and Napa Valley worldwide recognition. It excited a great demand for California wines and a new appreciation for American winemaking techniques, which combined new scientific methods with Old World traditions.
The Paris Tasting added momentum to changes already underway in the cultural, financial, and physical landscape of the Napa Valley. It spurred the development of many new wineries, the expansion of acreage under grape cultivation, and the growth of the region's tourism industry. Stag's Leap Wine Cellars was an integral part of these transformations. It continues to play a vital role in the region and the wine industry.
Related Materials:
Materials in the Archives Center
American Wine History Documentation Project Records, 1976-2002, Archives Center collection # 817, has recorded interviews, photographs, and other documentary materials created and collected by the American Food and Wine History team.
Separated Materials:
The Division of Work and Industry holds many artifacts from SLWC, including a wine barrel, grape picking knives, shovels, and other vineyard tools; lab equipment used in winemaking; wine bottles, labels, glasses, and other consumer products; and a bottle of the award winning 1973 Cabernet Sauvignon. See accessions: 1998.0181 and 1998.3058.
Restrictions:
Collection is open for research. Only reference copies of audiovisual materials may be used.
The John Marshall Ju/'hoan Bushman Film and Video Collection is open for research. Please contact the Archives for availabilty of access copies of audio visual recordings. Original audiovisual material in the Human Studies Film Archives may not be played.
Materials relating to Series 6 Production Files are restricted and not available for research until 2048, 2063, 2072. Kinship diagrams in Series 13 are restricted due to privacy concerns. Various copyrights and restrictions on commercial use apply to the reproduction or publication of film, video, audio, photographs, and maps.
Collection Rights:
Contact the repository for terms of use. Information on reproduction and fees available from repository.
Collection Citation:
The John Marshall Ju/'hoan Bushman Film and Video Collection, 1950-2000, Human Studies Film Archives, Smithsonian Institution.
Sponsor:
Finding aid has been funded through generous support from the Arcadia Fund.
Article, "They Have a Right to Love" by Priyamvada Sinha, protests 14th annual India Day parade and its exclusion of SALGA.
Local Numbers:
AC1146-0000074.tif (AC Scan No.: front page)
Series Restrictions:
The collection is open for research use.
Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Do not use original materials when available on reference video or audio tapes.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Archives Center Lesbian, Gay, Bisexual, and Transgender (LGBT) Collection, Archives Center, National Museum of American History, Smithsonian Institution
Collection documents the 30 year history of Integrated Circuit Engineering Corporation which provided consulting expertise in the field of integrated circuits and semiconductors.
Scope and Contents:
The collection contains reports, litigation documentation, trade catalogs, company newsletters, professional journals, audio visual materials, artwork, company profiles, contracts and project files documenting the 30 year history of Integrated Circuit Engineering Corporation which provided consulting expertise in the field of integrated circuits and semiconductors.
Arrangement:
The collection is divided into twenty series.
Series 1: Status Reports, 1970-1997
Series 2: Product Analysis, 1966-1971
Series 3: Product Evaluations, 1977-1983
Series 4: Construction Analysis, 1997, undated
Series 5: Information Reports, 1966-1986
Series 6: Manufacturing Facilities, 1980-1983
Series 7: Packaging, 1982
Series 8: Company Profiles, 1991-195
Series 9: ICECAP Reports, 1980-1990
Series 10: Government/Military, 1977-1981
Series 11: Artwork, undated
Series 12: Trade Catalogs, undated
Series 13: Hybrid Circuits, undated
Series 14: ASIC (Application Specific Integrated Circuit) Outlook, 1984-1997
Series 15: TASC Files, undated
Series 16: Project , undated
Series 17: Litigation, 1968-1971, undated
Series 18: Audio Visual Materials, undated
Biographical / Historical:
The Integrated Circuit Engineering Corporation provided consulting expertise in the field of integrated circuits and semiconductors for over 30 years.
Separated Materials:
The Division of Information, Technology and Society (now the Division of Work and Industry) has integrated circuits (intact and exposed in various stages of investigation).
Provenance:
The Integrated Circuit Engineering Collection was donated to the Division of Information, Technology and Society (now the Division of Medicine and Science), National Museum of American History on June 15, 1998, through Glen Madland.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Papers of a Croatian-born California winemaker documenting his career in the California wine industry since 1958, especially his years at Chateau Montelena winery (1972-1977) and the subsequent creation of the Grgich Hills Cellar winery (1977- ). There also are records of Grgich's immigration journey and materials about the evolution of the California wine industry. The papers include correspondence, business records, handwritten notes, publications, and a few photographs.
Scope and Contents:
The Mike Grgich Papers document his career in the California wine industry, especially his years at Chateau Montelena winery (1972-1977) and the subsequent creation of the Grgich Hills Cellars winery. There also are records of Grgich's immigration journey and materials about the evolution of the California wine industry. The papers include correspondence, business records, publications, handwritten notes, and a few photographs. Although the collection covers Grgich's life from young adulthood into the twenty-first century, the record is fragmentary, especially for the early years after his arrival in California in 1958.
The Grgich papers had no overall filing system when they were donated. The largest body of materials consists of personal files, arranged by the processing archivist into chronological and subject (topical) sub-series respecting, when possible, the original order of materials. Groups of materials directly related to Chateau Montelena and Grgich Cellars have been kept together but divided into chronological files and subject files. Publications constitute the fourth series. Further information on the organization of the collection is found below in the "System of Arrangement" note.
A single folder of photographs in Subseries 2 of Series 1 includes several snapshots of Grgich in a winery, two group photographs (likely of classes at the University of California-Davis), and several publicity shots. A few additional photographs are found in the Chateau Montelena publicity files and scattered elsewhere within the collection.
Series 3, Grgich Hills Cellars, 1976-2008, undated
Series 4, Publications, 1923, 1959-1996, undated
The Grgich papers were found in packing cartons in his garage and an adjacent storage area in his home in Calistoga, California. Mike Grgich had recently moved to the home. The papers had no discernible overall filing system. Papers found together in folders, mailing envelopes, and other enclosures have been kept together when they constituted a meaningful grouping. Grgich seems often to have retained materials as they accumulated over time. In arranging this collection, some of these materials have been organized chronologically by year. Some of Grgich's papers were found organized by topic or subject. These groupings have been retained; original folder or envelope titles or headings are given in quotation marks.
About one fourth of the collection consists of materials directly related to the Chateau Montelena and Grgich Hills wineries; some of these materials were found intermingled with purely personal papers while others were filed separately. These materials are grouped separately. Printed materials were sometimes found with loose documents inserted; these were maintained together within a folder when they appeared to be related and when no other location within the collection seemed apparent.
Biographical / Historical:
Miljenko Grgich, born April 1, 1923 in Desne, a small farming village in the Croatian region of Yugoslavia, was one of eleven children. His father, along with other agricultural activities, kept a small vineyard where the children helped in cultivation and winemaking. As a young man Grgich worked in a store in his hometown. He was drafted and served a year, 1944-1945, in the Yugoslav army.
Grgich entered the University of Zagreb in 1949, studying a range of science subjects and taking brief courses in English and Russian. In 1954 Grgich entered West Germany on a student visa but soon declared himself a refugee and "stateless" person. Unable to secure an American visa, he was quickly approved by Canada where he arrived in February, 1956.
Grgich lived for two years in British Columbia holding a variety of jobs while seeking admission to the United States. He began to use the name "Mike" during these years. In 1958 the pioneering wine maker Lee Stewart at Souverain Cellars responded to an "employment wanted" ad that Grgich placed in a California wine industry newsletter and on the basis of that offer Grgich was able to enter the country. Grgich has remained in the Napa Valley since that time. He married Tatjana Cizmic in 1962 and became a naturalized U.S. citizen in 1964.
Between 1958 and 1972 Grgich worked at Souverain, the Christian Brothers winery, Beaulieu Vineyard, and Robert Mondavi winery. At Beaulieu Grgich worked under Andre Tchelistcheff, Napa's best known winemaker in this era. The two developed techniques for malolactic fermentation and microfiltration that became standards in the industry.
As Grgich developed his technical skills and winery experience he also nurtured an ambition to become head winemaker and co-owner in a winery. In the spring of 1972, Grgich joined Los Angeles attorney James Barrett, commercial real estate developer Ernest Hahn, and Napa Valley businessman Lee Pasich in forming Chateau Montelena winery. Passich and Grgich were "limited partners" while Barrett and Hahn were major investors. Barrett regularly visited the winery and was closely involved in its management. In three hectic months Grgich oversaw conversion of a nineteenth century winery building into a fully equipped modern facility which crushed its first grapes, purchased from various growers in the region, in September. Chateau Montelena also began to replant its vineyards in vines that would produce premium wines, a process that would take several years.
Chateau Montelena and Mike Grgich achieved international celebrity in May, 1976 when their 1973 Chardonnay wine topped a list of French and American wines at a highly publicized blind tasting in Paris. (The red wine winner was made by Warren Winiarski at Stag's Leap Wine Cellars about twenty-five miles further south in the Napa Valley.) Staged during the bicentennial year of the American Revolution, the Paris tasting confirmed and further contributed to the rise of premium winemaking in California and to changes in American wine consumption. In 1996, the National Museum of American History recognized the 1976 event with a symposium on the history of winemaking and the addition of wines from the winning vintages of the two wineries.
In the fall of 1976 Grgich began discussions leading to the creation of a new winery, Grgich Hills Cellar. In this venture he joined Austin Hills, grandson and great nephew of the founders of the Hills Bros. coffee business and a Columbia Business School MBA. Hills already owned a vineyard, and on July 4, 1977, they broke ground for the new wine production and storage facility in Rutherford. Grgich Hills at first specialized in white wines but added Cabernet Sauvignon in 1984. In 2006 the entire estate was certified organic, making it "the country's largest biodynamic winegrower." In 2007 the business was renamed Grgich Hills Estate ("in recognition that all of its wines now come from its own vineyards"). Today Mike Grgich remains involved in the business while his daughter, Violet, and nephew, Ivo Jeramaz, are active in day-to-day management.
Grigich never lost interest in his homeland, and in 1990 he returned there for the first time. In 1995 he received his degree in enology and viticulture from the University of Zagreb and the following year established a new winery, Grgić Vina, in Croatia. He has been a generous supporter of Roots of Peace, an international organization dedicated to the removal of landmines.
Sources:
George M. Taber, Judgment of Paris: California vs. France and the Historic 1976 Paris Tasting That Revolutionized Wine (Scribner: 2005). Taber covered the Paris Tasting in 1976 for Time magazine. He interviewed Mike Grgich at length, and Grgich's annotated revisions of Taber's drafts about him are in this collection. Bottle Shock, a 2008 feature film, a highly fictionalized version of the story of Chateau Montelena and the Paris Tasting, is not based on this book.
Miljenko Grgich, "A Croatian-American Winemaker in the Napa Valley," an oral history conducted in 1992, in The Wine Spectator California Winemen Oral History Series, Regional Oral History Office, University of California, Berkeley http://bancroft.berkeley.edu/ROHO/projects/food_wine/wine.html .
Mike Grgich Oral History Interview, September 7, 1997, American Wine Documentation Project, Archives Center, National Museum of American History (ACNMAH#817).
Mike Grgich: 50 Napa Valley Years (Grgich Hills Estate, 2008) (Series 3: Grgich Hills Cellar, box 8, folder 11) A twenty-seven page booklet published by the winery to celebrate Grgich's fifty years in Napa Valley, 1958-2008.
Related Materials:
The Division of Work and Industry holds artifacts donated by Mike Grgich, including a suitcase which he carried from Croatia, a blue beret, pocketknife, tasting cup, two spoons, boxed laboratory instrument, framed religious picture, ten books from Croatia on viticulture and enology, and an atlas of grape varieties. See Accession number 2006.0157 and 2006.3084.
The Division also holds examples of the wines from Chateau Montelena and Stag's Leap Wine Cellars that won the 1976 Paris Tasting. Accession numbers 1996.0028.01 and 1996.0029.01
Provenance:
This collection was donated by Mike Grgich, July 2, 2006.
Restrictions:
Conditions Governing Access: The collection is open for research use.
Physical Access: Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Technical Access: Do not use original materials when available on reference video or audio tapes.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Michele M. Serros was a Chicana writer who grew up in Oxnard, California. She is best known for Chicana Falsa: And Other Stories of Death, Identity, and Oxnard, Chicana, and How to be a Chicana Role Model. The papers cover her childhood, high school work, undergraduate courses, published works, and speaking and workshop engagements. The collection also includes photographs, drawings, and her high school yearbook.
Scope and Contents:
The Michelle M. Serros Papers include materials from her childhood, undergraduate education, and musical interests. The majority of the collection documents her work as a poet, speaker, and author. Some of the materials in Series 5 (Nope! Magazine) feature racially insensitive content.
Arrangement:
The collection is arranged into five series.
Series 1: Published Works, 1991-2012, undated
Series 2: Writing Projects, 1987-2005, undated
Series 3: Writing Programs, 1987-2009, undated
Series 4: Undergraduate Materials, 1985-1995, undated
Series 5: Ephemera, 1938-2015, undated
Provenance:
Collection donated to the Archives Center in 2019 by Antonio Magaña.
Restrictions:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The collection consists of approximately 50 cubic feet of material documenting Aladdin Industries Inc., manufacturers of vacuum ware and lunch boxes. The majority of the material dates from 1947 to the 1970s. The strength of the collection is with the lunch box documentation and product development, marketing, and sales records. There is some interesting labor history—specifically United Steel Workers agreement. The files of Victor S. Johnson, Sr. and Victor S. Johnson, Jr. form the core of the collection and provide rich documentation on the company's activities.
Arrangement:
The collection is divided into seventeen series.
Series 1: Historical and Background Materials, 1919-1997
Series 2: Victor S. Johnson Sr. Files, 1916-1945
Series 3: Victor S. Johnson Jr. Files, 1906-1983
Series 4: Employee and Personnel Records, 1910-2001
Series 5: Research and Development Records, 1910-1976
Series 6: Patent Records, 1889-1973
Series 7: Sales Records, 1939-2000
Series 8: Advertising and Marketing Records, 1931-2001
Series 9: School Lunch Kits, 1952-1989
Series 10: Lamps and Kerosene Heaters, 1911-2000
Series 11: Temp-Rite, 1972-2000
Series 12: Competitors, 1963-2001
Series 13: Style Guides, 1966-1998
Series 14: Newsletters, 1943-1998
Series 15: Photographs, 1923-1986
Series 16: Scrapbooks, 1908-1962
Series 17: Audiovisual Materials, 1993-1996
Biographical / Historical:
Victor Samuel Johnson Sr., (1882-1943) was born in Nebraska. As a soap salesman for the Iowa Soap Company, he became interested in kerosene mantle burners. Dissatisfied with the available kerosene lamps, he began selling and dealing U.S. made mantles and incorporated the Mantle Lamp Company of America in Chicago in 1908. Johnson selected the name "Aladdin" from the famous story, "Aladdin; or The Wonderful Lamp." Johnson began research and development of a mantle lamp that gave off a steady white light and did not smoke. The Mantle Lamp Company began manufacturing lamps in 1912, with Plume & Atwood Manufacturing Company burners, and marketed them as "Aladdin Lamps." The company diversified in 1917 and began producing insulated cooking dishes, known as Aladdin Thermalware jars, for the U.S. military. These jars had an aluminum or steel jacket wrapped around a heavy glass receptacle. The space between was filled with cork. The introduction of the thermalware began the company's venture into heat and cold retaining receptacles.
In 1919, Johnson organized a subsidiary of the Mantle Lamp Company of America, Aladdin Industries, Inc., to market and sell the Aladdin thermalware jars and vacuum ware. At the same time, Mantle lamp Company of America formed Aladdin Limited in Canada and England to sell thermalware as well as Pathfinder Radio Corporation, Cadillac Photograph Corporation, Aladdin Chemical Corporation, Aladdin Phonograph Corporation, Johnson Laboratories, Inc. (radio components), and Aladdin Radio Industries (magnetic and radio research). Pathfinder, Cadillac, Aladdin Chemical and Aladdin Phonograph all failed. In 1926, the Mantle Lamp Company acquired Lippincott Glass Company of Alexandria, Indiana, where it manufactured and fabricated glass chimneys, shades and lamp bases, mantles, wicks, and metal lamp bases. The Alexandria plant closed in 1952 and eventually moved to Nashville.
In 1943, Victor S. Johnson Sr. died and his son, Victor S. Johnson Jr. (1906-), succeeded him as president of Aladdin Industries Inc. Johnson Jr. moved Aladdin from Chicago to Nashville, Tennessee in 1949 to place the company strategically in mid-America to distribute its products. Aladdin's general offices, vacuum bottle production, and electric lamps and kerosene completed the move by 1952.
In 1950, Aladdin began illustrating flat metal school lunch kits (lunch boxes with liquid containers) with images of popular radio, movie and television figures. Hopalong Cassidy was the first character kit. This innovative marketing decision produced an explosive growth in the lunch kit market and made Aladdin a pioneer in image licensing. Character lunch boxes became a large part of the childhood experience and are collector's items today. Over the years, Aladdin extended the range of characters depicted and began manufacturing plastic and soft, vinyl lunch kits with printed themes. It also introduced "3D" embossing on the flat metal kits. Embossed metal lunch kits were completely phased out in 1986 due to high production costs. In addition to the school lunch kits, Aladdin also introduced wide mouth vacuum bottles (pint and quart size) in 1953. The wide mouth bottles also carried "adult" themes such as the "Angler" fisherman's bottle. The thermosware line eventually moved from metal to plastic jackets and from a glass insulated filler to foam.
In 1965, Aladdin purchased the Stanley steel bottle operation from Landers, Frary and Clark in New Britain, Connecticut. Aladdin's diversification strategy led to the introduction in 1968 of the Temp-Rite® meal distribution plan, an insulated thermal tray service for hospitals, the airline industry, and prisons. The Temp-Rite® system gave rise to a full line of products and services and Aladdin formed a subsidiary, known as Aladdin Synergetics, Inc., to handle its health care and food service operations. Aladdin Synergetics was sold to Welbilt Corporation in 1998; the new operation was named Aladdin Temp-Rite. Other products added over the years included electric lamps, shades, kerosene stoves, and an electronics division in 1956. This division was established from a small technical research group whose function was patent licensing. As a subsidiary of Aladdin Industries, it produced transformers and radio and telephone filters. The subsidiary was sold to Vernitron in October, 1979.
At various times, Aladdin established offices in Alexandria, Indiana; Chicago, Illinois; Nashville, Tennessee; Portland Oregon, Canada; Hungry; France; Australia, New Zealand; England; Iraq, Iran, Brazil, Japan, Peru, Venezuela, Chile, Uruguay, France, Germany, Iceland, Sweden, and South Africa to market and sell its products.
Aladdin was financially mismanaged in the 1990s and rapidly declined. Aladdin Industries Inc. reorganized in 1999 and became known as Aladdin Industries LLC. High labor costs and unsuccessful efforts to develop new products led to further decline. By January, 2002, Aladdin had sold its remaining product lines and closed its Nashville plant. Aladdin lamps are still sold today by the Aladdin Mantle Lamp Company of Clarksville, Tennessee.
Separated Materials:
The Division of Cultural History (now Division of Cultural and Community Life) holds 30 lunch boxes and 28 thermos bottles from Aladdin Industries, Nashville, Tennessee. Additionally, there is a pair of lamps. See Accession 2003.0255. Although the children's steel lunch boxes predominate, the collection represents the full spectrum of Aladdin box designs including vinyl, hard plastic, and fabric.
Provenance:
Donated to the Archives Center by Aladdin Industries in 2003.
Restrictions:
Collection is open for research but the oversize map folders are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection documents Jonas Bernholm's interest and work promoting African American Music, specifically rhythm and blues.
Scope and Contents note:
Series 1: Correspondence, 1972-1994, undated
This series is divided into four subseries: Subseries 1.1 (Artists), Subseries 1.2 (Collaborators), Subseries 1.3 (Douglas Seroff), and Subseries 1.4 (Record Companies). Subseries 1.1 (1972-1993) consists mostly of correspondence exchanged between Bernholm and recording artists, as well as letters about the artists from their agents, family members, etc. Other types of materials included in this subseries are: copies of newspaper clippings, death certificates, contracts, and receipts. This subseries is, mostly, in alphabetical order by the artist's last name. Subseries 1.2 (1978-1985) is largely a collection of letters between Bernholm and those helping him create his albums. Topics include: photos, financial transactions and technical information about creating an album. Bills and receipts are also found in the subseries. Two folders deal specifically with correspondence Bernholm exchanged between Felix Prochaska and Lou Doggett. Subseries 1.3 (1979-1986) documents the correspondence between Bernholm and independent music scholar, music producer and businessman Douglas Seroff. It includes an exchange of letters regarding the start of a new record label for gospel music and the creation and reissue of gospel LPs. It also includes auction results, bills, postage labels, and information on a 1985 Grammy nomination. Subseries 1.4 (1977-1990) consists of correspondence between Bernholm and such recording companies as Clanka Lanka, Rounder Records, Big J Records, Blues King Records, Bogus Records, J.D. Productions, Fleetville Records, La Val Records and Relic Records. Also included are contracts/agreements, statements, artist promotion, as well as information on taping sessions and royalties.
Series 2: Promotional/Publicity Materials, 1971-1991, undated
This series is divided into two subseries: Subseries A (Promotion and Collaborator Correspondence) and Subseries 2.2 (Fan Club Materials). Subseries 2.1 (1976-1991) consists mostly of correspondence about artist or album promotion; including published articles, photographs, and information about concerts, tours, and radio stations throughout the US and Europe. Subseries B contains artist biographies, newsletters, promotional material, and information regarding contemporary artist-related events from record companies, talent agencies and official fan clubs.
Series 3: Research Materials, undated
This series is divided into four subseries: Subseries 3.1 (Artists), Subseries 3.2 (Record Company), Subseries 3.3 (Ray Funk), and Subseries 3.4 (Record Labels). Subseries A is composed of album liner notes for individual artists, as well as photocopies of magazine/newspaper articles that detail biography and album information for several artists. Other information includes correspondence about artists, and album song listings. Subseries 3.2 is an alphabetical listing, by record company name, of their discographies. Subseries C includes music related articles and correspondence from and by Alaskan writer, music aficionado and radio host Ray Funk. Copies of artist photos from Norbert Hess are also available. Subseries 3.4 contains listings of songs from specific artists and the labels they can be found on.
Series 4: Production Materials, undated
This series is composed of production notes used in the assembly of albums. This includes artist biographies and discographies, as well as song listings for specific albums. This subseries is organized alphabetically by artist.
Arrangement:
Series 1, Correspondence, 1972-1994, undated
Series 2, Promotional/Publicity Materials, 1965-1991, undated
Series 3, Research Materials, undated
Series 4, Production Materials, undated
Biographical/Historical note:
Jonas Bernholm (1946-) is a music executive, and African-American music aficionado from Sweden. He is best known for reissuing works of jazz, blues, and R&B artists on his own labels; the most well-recognized being Route 66, and Mr. R&B. His passion was ignited by the energy and charisma seen in the likes of Elvis Presley and Little Richard. He began collecting music from abroad and eventually visited the United States during the summer of 1968. During his trip Bernholm realized that many recording artists from the 40s and 50s were out of work and their music was no longer in circulation. Upon his return to Sweden he resolved to reissue the work of many artists on his own labels. His labels included: Route 66, MR R&B, Jukebox Lil, Whiskey Women, Earth Angel , Dr. Horse, Crown Prince, Gospel Jubilee, and Blues Boy.
Related Materials:
The Division of Music, Sports and Entertainment(now Division of Cultural and Community Life) holds artifacts related to this collection including: posters and sound recordings. See Accession #1996.0153.
Provenance:
Collection donated by Jonas Bernholm, 1996.
Restrictions:
Collection is open for research and access on site by appointment. Unprotected photographs must be handled with gloves.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
This collection includes an English patent paper #2126 for improved vulcanizable water-proof gum, 1873, to Benjamin Joseph Barnard Mills; a U.S. patent paper #151,109 for improvement in the art of manufacturing horseshoes, 1874; and an English patent paper #1194 for improvement in street-lighting apparatus.
Provenance:
Collection donated by James Lithgow Ewin, March 13, 1894.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The collection is comprised of the results of Shanks's research on covered bridges, mostly in America but also covered bridges in Canada and Switzerland. Included are albums containing color photographs of covered bridges, slides of covered bridges, postcards depicting covered bridges; maps, and guidebooks; newsletters, magazines, and newspaper clippings on the subject of covered bridges.
Scope and Contents:
The collection is comprised of the results of Shanks's research on covered bridges, mostly in America but also covered bridges in Canada and Switzerland. Included are albums containing color photographs of covered bridges, slides of covered bridges, postcards depicting covered bridges; maps, and guidebooks; newsletters, magazines, and newspaper clippings on the subject of covered bridges.
Series 1, Photograph Albums, 1963-2006, consists of bound albums of black-and-white and color photographs by Shanks documenting covered bridges in the United States and other countries. The series is arranged geographically and then alphabetically. Some of the states have documentation preceding the photographs which lists the counties where the covered bridges he photographed were located. Shanks assigned a number to each state and each county for organization purposes. The number 35-04-03 means Ohio-Ashtabula County-third photograph in the group. The majority of photographs are identified.
In some instances, correspondence, brochures, fliers for covered bridge activities, invitations to covered bridge events, and copies or portions of Covered Bridge Topics, a quarterly journal published by the National Society for the Preservation of Covered Bridges, containing articles and information relating to covered bridges, are also included. Wooden Covered Spans, the newsletter for the Theodore Burr Covered Bridge Society of Pennsylvania is also present. The covered bridge photographs from Switzerland were taken by Leonard Reich.
Series 2, Slides, 1971-1997, consists of color slides taken by Shanks documenting covered bridges in Alabama, Georgia, Illinois, Indiana, Iowa, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Vermont, Washington, West Virginia, British Columbia, New Brunswick, Ontario, and Quebec, Canada, and Switzerland. The slides depict bridge interiors, side elevations, landscape views surrounding the bridge, river views, views of the road leading up to the bridge, and restoration work. Each slide is labeled with the name of the state/country/province, county and/or township, date, name of bridge and in some instances, the name of the river the bridge spans. Other numbers such as 38-63-22 are also present on the slides and represent a numbering system Shanks applied to his slides, which are keyed to states and counties. Shanks assigned a Roman numeral and Arabic numeral system to some of the slides (e.g. I-1 to I-100) and (13-1 to 13-100). This arrangement has been retained and while there is no key to it, the slides are arranged chronologically.
Series 3, Guide Books, 1876-2009, consists of bound guide books about covered bridges. The most significant of the guide books is theThe Stranger's Guide in Baltimore and its Environs, 1876. This small pocket guide book contains sketches of public buildings, monuments, notable localities, resorts, and suburban drives. The guide book is intended to show strangers where to go and what to see when in Baltimore.
Series 4, Maps, 1850, 1982, contains two maps for the city of Baltimore and Baltimore County, Maryland.
Series 5, National Society for the Preservation of Covered Bridges, Inc, 2005-2010, consists of copies of the Covered Bridges Topics, the official magazine for the National Society for the Preservation of Covered Bridges, Inc. (N.S.P.C.B.) and the newsletter for the N.S.P.C.B.
Series 6, Newsclippings, 2006, 2008, consists of two articles fromThe Post Standard, New York about covered bridges.
Series 7, Postcards, 1963-1985, consists of color postcards of covered bridges from a variety of locations in the United States. The postcards are arranged alphabetically by state. Some bear cancelled postmarks, but the majority are blank.
Arrangement:
The collection is divided into seven series.
Series 1, Photograph Albums, 1963-2006
Series 2, Slides, 1971-1977
Series 3, Guide Books, 1876-2009
Series 4, Maps, 1850, 1982
Series 5, National Society for the Preservation of Covered Bridges, Inc., 2005-2010
Series 6, News clippings, 2006, 2008
Series 7, Postcards, 1963-1985
Biographical / Historical:
Shanks, an employee of Baltimore Gas and Electric for over 40 years, was a covered bridge enthusiast and collector. He set a goal of photographing every covered bridge in America. Lester Shanks died October 10, 2010.
Related Materials:
Materials in the Archives Center, National Museum of American History
Warshaw Collection of Business Americana, Bridges (series), circa 1818-1940 (AC0060)
Warshaw Collection of Business Americana, Bridges: stereographs, circa 1868-1902 (mostly circa 1875-1880) (AC0060)
Robert Bagby Stereographs and Lantern Slides, 1919; circa 1940-1960 (AC1185)
Provenance:
Donated by Eunice C. Shanks on August 11, 2011.
Restrictions:
The collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Records of a family-owned manufacturing firm, best known for kitchenware products including the Bundt Pan and Micro-Go-Round. The collection richly documents the entrepreneurial spirit of the Minnesota firm and its history of product innovation through technical files, marketing materials, and administrative and financial records.
Scope and Contents:
The Nordic Ware collection consists of approximately twenty-eight cubic feet of records from the Northland Aluminum Company, most dealing with its Nordic Ware business. The Dalquist family recognized the importance of record keeping, and this collection documents very well the evolution of an entrepreneurial, family-owned American business from its earliest years.
Of particular interest for researchers may be the Pillsbury and Bundt Cake Pan dual marketing strategies, showcased mainly in Series 3, Marketing and Sales Records, 1948-2004, the introduction of ethnic cookware into American Culture through such dishes as the Rosettes and Timbales set and Taco dinner kit, the segmentation of product lines by price level to target consumers of differing incomes, and the issue of a trademarked term like "Bundt" becoming generic as seen in Series 6, Legal Records, 1962-1978. Series 4, Engineering Department Records, 1950-1994, provide in-depth documentation of the technical development of several of Nordic Ware's innovative products.
Series 1: Historical and Background Materials, 1940s-2006
These materials provide a history of Dave Dalquist as an entrepreneur and how this led to his ownership of Northland Aluminum Products and the Nordic Ware brand. There are histories put together by the company as well financial summaries for some years. The series contains The Nordic Ware Saga, a book edited and produced by the Dalquist family, and America at Home: A Celebration of Twentieth-Century Housewares. Both books have valuable background information on the company and how it fits into the housewares industry. There also are materials from the original business, Plastics for Industry. An undated marketing booklet, published about 1990, briefly describes the company's history and its product line and corporate structure. Additional company history is found in six installments written by Dave Dalquist under the title "From the Skipper" and covering the years 1946 to l985.
Series 2: David Dalquist Files, 1963-1993
David Dalquist, the president and founder of the company, kept these files in his office and home. Dalquist had no formal filing system and preferred to group records together as he used them. This order has been maintained as much as possible to the folder level. Several files contain information and notes from Dalquist's attendance at the National Housewares Shows and the meetings held there with his sales representatives. The annual Housewares Shows in Chicago were key events in this industry and Nordic Ware made them a high priority. The sales meetings materials include speeches Dalquist delivered. This series reveals Dalquist's involvement with every aspect of the company. It portrays an entrepreneur who began with an engineering degree, very limited capital, and no business experience. Dalquist built a multi-million dollar company while insisting on high ethical and business standards.
The several companies owned by the Dalquist family are documented in these files. There is a merger agreement between Northland Metal Finishers and Northland Aluminum. The records show the company went through several phases and had several brands besides Nordic Ware, including Minnesota Ware, DuNord, and Norcast.
Series 3: Marketing and Sales Records, 1948-2004
The Marketing and Sales Records focus mainly on the promotion of the Nordic Ware Brand and the sale and distribution of products, especially to the retail trade industry. There is evidence of how Nordic Ware presented its products to the industry and of other types of promotions to build brand awareness. These records are divided into three subseries: Subseries 1, General and Department Records, 1967-1995; Subseries 2, Promotional and Trade Sales Materials, 1958-2004; and Subseries 3, Public Relations, 1948-1992
Subseries 3.1: General and Department Records, 1967-1995
Dave Dalquist initially handled most of the company's marketing and sales, but as the company grew, a separate department was created. Among other things, this department created sketches of new product ideas that employees submitted as part of the New Product Idea meetings periodically scheduled by Dave Dalquist. Several files contain this artwork and a design notebook. There are also the files of Doug White, a Vice President of Marketing and Sales. Other art renderings, such as line art used in catalogs, are in this series.
Subseries 3.2: Promotional and Trade Sales Materials, 1958-2004
This subseries consists both of advertising geared towards the trade industry and that aimed at the consumer to promote brand image and sales. A 1970s scrapbook is a record of cross-promotional offers in which Nordic Ware and other firms advertised their products together in a single advertisement. The scrapbook also documents Nordic Ware products offered as sales premiums. The advertisements are organized by the brand co-featured in the advertisement. The Bundt Pan was the predominant Nordic Ware product in these advertisements. The Pillsbury file is especially important as it shows the building of the dual marketing arrangement which allowed Bundt Pans to be packaged with Pillsbury mixes. Nordic Ware received national publicity that it would otherwise have been difficult to generate. The Bundt Pan was integrated into magazine recipes and articles and included in mentions of other brands. These records document the remarkably brief time in which the Bundt Pan achieved national recognition.
The trade market was critical to Nordic Ware. The Sales Guides, 1982-2004, were given to regional sales representatives with information on sales promotions and incentives to representatives for sales of Nordic Ware products in specific markets. The Guides also have product descriptions, so that each representative was fully familiar with the products. Along with these guides, Nordic Ware put out trade catalogs, also found in this subseries. Although there is no master list of the catalogs, many have been hand-dated by Nordic Ware employees. Many of the models in the catalogs and the advertisements were members of the Dalquist family, neighbors, and other acquaintances.
Subseries 3.3: Public Relations, 1948-1992
These materials mainly document a series of campaigns created by Sara Jean Thomas, a public relations contractor. She worked with the marketing and sales department to build the Nordic Ware brand and to create a series of television and radio product promotions in the form of household hints. Several scripts are included here along with details of the overall campaigns. There also are files documenting the reach of these promotions. Other materials include a press kit for Chef Tell, a celebrity chef who represented Nordic Ware products for several years and who made appearances at its booth at the National Housewares Shows. New product press releases (with photographs) and general public relations files (1986-1989), along with the Marketing Communication Plans (1987-1989), give details on the planning of other public relations efforts. The trade press clippings scrapbook documents mentions of Nordic Ware and its products, competitors' advertising, and general developments in the house wares industry. Trade press clippings also are found in Series 8, subseries 4.
Series 4: Engineering Department Records, 1950-1994
The Engineering Department was vital to the success of Nordic Ware. Records in this series reveal the process by which a new product idea was developed, built, tested, and turned into a saleable product. Museum staff members selected the records in this series, occupying about five cubic feet, from a much larger group of files, roughly twenty-five feet in extent. The criteria for selection included substantive information on the design development of new products, especially those requiring substantial engineering work, and on product re-design to create cost efficiencies and resolve product problems.
Subseries 4.1: General Records, 1969-1992
These records deal with general departmental business and include incoming and outgoing correspondence and general files kept by individual engineers. They also provide operational information such as source for production materials, work orders processing, and treatment of employee issues in the department.
Engineers in the department kept these notebooks mainly for developing design ideas and working out the technical logistics of bringing the designs into production. The notebooks also served as evidential records for patent disputes. The engineers signed and dated the pages of their notebooks as proof of when ideas were conceptualized and who recorded them.
Subseries 4.3: Product Files, 1976-1993, undated
These records originally were organized by product number, but no index to the numbering system accompanied the records so files of like products were grouped together. The Micro-Go-Round, Oven-Aire, and Wok are the most thoroughly documented. The records include blueprints at various stages of the products development, work orders for research and development, outside quotations, invoices, quality control tests and guidelines, memoranda to and from other company offices about product development, and other types of operational materials. Most of these products had multiple versions, and evidence of ongoing testing and modification is seen in the records.
These records document some of the innovation that made Nordic Ware an important presence in the housewares industry. The Micro-Go-Round was a particularly revolutionary product at the time, and the records show how the company recognized a need for the product and did what was necessary to develop it, although it had little or no experience with microwave technology. Micro-Go-Round records also are found in Subseries 5 of this series. The Oven-Aire required extensive development efforts to bring to fruition. The idea behind this product was to make conventional ovens cook more evenly and operate like a convection oven. The records include photographs of the original working model, tests done in some of the engineers' home kitchens, and comparison photographs of foods cooked with and without the device. Though the product never took off in the market, the invention and development process is documented here from the perspective of the several parties who worked on it. To a much more limited degree, records for some of the other products -- like the Popgun Popcorn Popper and the Supremer Ice Creamer --demonstrate the design and development process. There is even information about packaging design for some of the products.
Subseries 4.4: New Product Ideas Files, 1976-1993
These records document Nordic Ware's efforts to identify and develop a stream of new products and to involve employees in that process. They include product ideas submitted from outside the firm but primarily relate to New Product Meetings at which employees shared their own ideas. The meetings often included voting for the best ideas and for those that would be most feasible to manufacture. Most of the files contain original artwork, usually brought to the meeting by the marketing department. They also include lists of product ideas and who submitted them, ballots for the voting on the best ideas, and notes taken at the meetings. Several files have memoranda to the employees encouraging submission of ideas outside the annual meeting cycle. Related materials are found in Series 3, Marketing and Sales Records, 1948-2004, Subseries 1, General and Department Records, 1967-1995.
Subseries 4.5: General Research and Development, 1976-1993
This subseries mainly contains files on the development of microwave cookware products and the Micro-Go-Round. Dr. T.K. Ishii, a leading researcher in microwave technologies from Marquette University, served as a consultant to Nordic Ware. He advised on technical problems and explained processes to the Nordic Ware engineers to enable them to develop products. Other materials deal with the application and certification process for Underwriters Laboratories, an independent organization that tested products and certified them as meeting its safety standards.
Subseries 4.6: Patent Materials, 1950-1994
Many records in this subseries deal with the patent application process. An outside legal firm submitted Nordic Ware's applications and negotiated with the Patent Office. The records include correspondence surrounding patent disputes and sworn affidavits by engineers submitted as proof of their work. Several reference files of non-Nordic Ware patents are in this subseries. Many were sent by the law office to Nordic Ware engineers to keep them current on new developments.
Subseries 4.7: Trade Associations, 1977-1994
These records reflect the participation of Engineering Department staff in trade associations, especially The Society of the Plastics Industry, Inc. Lloyd Keleny and several others were involved with the Microwave Oven Cookware Committee. The Society was concerned with the absence of standards for microwave ovens and the resulting problem that cookware used in these ovens was not always effective. The Committee gathered data and encouraged the microwave industry to recognize that consistency was needed. There also are files from the Frankfurt International Housewares Fair, 1994. Nordic Ware tried to build its presence internationally, and fairs such as this were opportunities to meet foreign manufacturers and distributors. They also enabled the company to see what was happening on a global level.
Series 5: Financial Records, 1948-1982
These records include financial information for Nordic Ware and other Dalquist interests, including Maid of Scandinavia Company, when it was still joined with Northland Aluminum Products, and the Minnesota Brand of Cookware. The intermixing of financial reports, invoices and receivables, petty cash receipts, and bank statements for the various enterprises demonstrates the close relationship of all of the beginning operations of the Dalquist family. There are many examples of consolidated financial information in the records including the balance sheets, combined financial reports, income statements, and the audit reports. Of particular interest is the accounting ledger (1949-1950) for Plastics for Industry, the Dalquist brothers' original company. It has handwritten entries and shows the company's simplified bookkeeping system. It also provides important financial data on the startup capital and the progress in the first year of business.
Reports created by the research firm Dunn and Bradstreet contain information submitted by the Dalquists to prove their credit worthiness to lenders. Several loan agreements document the company's practice of borrowing money on future earnings in order to meet operating expenses and finance innovation. Machinery owned by Nordic Ware is listed in several factory inventories. The firm also leased machinery instead of buying in order to save money. Inventory summaries (1950-1978) detail the numbers and value of the unsold product then on hand.
Though Nordic Ware stock was never traded publically, there was an employee shareholder plan that included profit sharing. Records in this subseries document the evolution and operation of the plan, including one employee's case for a public offering of the company stock. At some point Dave Dalquist did consider making the company public but decided to maintain private ownership. The emphasis on taking pride and ownership in the company was often repeated in memoranda that Dalquist wrote to employees about stock options. The records show that he was very conscious of morale and high standards of work within the company.
Series 6: Legal Records, 1962-1978
The bulk of these records deals with trademark issues, especially Nordic Ware's creation, licensing, and protection of the "Bundt" mark. Included are copies of correspondence with the law firms that handled applications to the Patent and Trademark Office and correspondence from that office. Correspondence and legal papers document licensing negotiations with Pillsbury and others. In several instances Nordic Ware took legal steps when the Bundt Pan trademark was being misused.
Series 7: Recipes and Cookbooks, 1966-2004, undated
This series is comprised of a large selection of cookbooks and recipe files maintained by Dotty Dalquist and reflect her active role in business activities. She did much of her cooking and experimenting in a test kitchen in her own home and was integral to the preparation of foods to be photographed in Nordic Ware products. These photographs demonstrated the use of the products and were included in the advertisements, catalogs, and product or recipe brochures.
Dotty Dalquist kept recipes, product booklets, notes, and other materials to aid in the development of her own recipes. She organized much of the material by food type, but she also had several files for specific Nordic Ware products. The Bundt Pan was a major product, and the files on it reflect that. As Nordic Ware sought new ways to promote the use of its products, Dalquist's development of new and inventive recipes was a major part of that effort.
Subseries 7.2: Bundt Pan Cookbooks, 1966-2004
Nordic Ware published several books by Dotty Dalquist to promote use of the Bundt Pan. Pillsbury and other firms also published their own books. Pillsbury incorporated its products into the recipes to promote the dual product relationship between the Bundt Pan and the Pillsbury brand of cake mixes. These books were sold in stores and added as premiums to go along with the purchase of the other products.
Subseries 7.3: Other Recipe and Public Relations Materials, 1970-1996, undated
Recipe contests and a cookbook were among the efforts to involve employees with the Nordic Ware products and to generate new recipes and ideas. These files include photographs and entries and correspondence about these employee activities.
A file of correspondence, mainly to and from Dotty Dalquist, concerns problems consumers encountered using specific recipes that she had published. Consumers also wrote about recipes they had tried on their own and could not get satisfactory results with a Nordic Ware product. Dalquist's problem-solving efforts were an example of the personal customer service in which Nordic Ware took pride.
Series 8: Non-Nordic Ware Reference Materials, 1940-2001, undated
The materials in this series were used by Nordic Ware as reference resources. They have been organized into subseries by type.
Dotty Dalquist collected cookbooks published by a wide range of manufacturers and trade organizations. The cookbooks are arranged in alphabetical order by the name of the sponsor. Many companies, such as Pillsbury and General Foods, put out these kinds of books to promote their own brands. This may have influenced Dalquist's creation of her own Bundt Pan cookbook.
Subseries 8.2: Product Guides (some with recipes), 1940-1992, undated
These product guides, for appliances and other items used in Dotty Dalquist's kitchen, include use instructions and, often, recipes. Nordic Ware often included recipes in the print materials packaged with its products and associated with its advertising.
Subseries 8.3: Home and Food Related Ephemera, 1950-1980, undated
These materials include booklets of general household hints, recipe cards published by various organizations, and information on food processes.
Subseries 8.4: Periodicals, 1967-2001
Several scrapbooks in this subseries contain clippings from various trade publications. Some focus on Nordic Ware and Northland Aluminum Products in articles or advertisements while others contain industry, including competitors', product advertisements. There are several issues of trade periodicals with Nordic Ware related stories. Trade press clippings also are found in Series 3, Marketing and Sales Records, 1948-2004, Subseries 3, Public Relations, 1948-1992.
Most of these newsletters were for reference use with Nordic Ware's microwave cookware projects. With its extensive line of these microwave products, there was an active effort to stay up to date with the field. The firm also tried to find different kinds of foods and recipes that could be prepared using a microwave oven.
Series 9: Photographs, 1940s-2006, undated
This series consists of a wide range of photographic prints re-housed in archival sleeves and assembled into a single binder. The photographs are arranged roughly by image content and document the Dalquist family and employees; factory and offices scenes, including a series of black and white images by Mel Jacobsen, a commercial photographer; and product displays at trade shows and other locations. The photographs also include a few images of Nordic Ware products and of baked foods and black and white images of plastic molds created by Plastics for Industry. Most of the photographs are undated and many are unidentified. There is a View Master viewer with one viewing card containing photographs assembled for Nordic Ware's sixtieth anniversary in 2006. Series 2, David Dalquist Files, includes five photographs of foods baked in Bundt Pans. Series 3, Marketing and Sales Records, Subseries 1, General and Department Records, 1967-1995, has photographs of a factory outlet store and product displays.
Arrangement:
The collection is divided into nine series.
Series 1: Historical and Background Materials, 1940s-2006
Series 2: David Dalquist Files, 1963-1993
Series 3: Marketing and Sales Records, 1948-2004
Subseries 1, General and Department Records, 1967-1995
Subseries 2, Promotional and Trade Sales Materials, 1958-2004
Subseries 3, Public Relations, 1948-1992
Series 4: Engineering Department Records, 1950-1994
In 1946, the year he returned from Navy service in the Pacific, H. David (Dave) Dalquist (1918-2005) joined his brother Mark to launch a new manufacturing firm, Plastics for Industry, in Minneapolis. The two University of Minnesota graduates soon were making foundry patterns and industrial plastic products for area businesses, as well as aluminum consumer cookware. Among their earliest products were ebelskiver pans, krumkake irons, and rosette irons, essential kitchen tools for the area's large Scandinavian population. Their first employee, Donald Nygren, remained as head designer for many decades.
In 1950, the brothers bought Northland Aluminum Products, a small firm with a line of "Nordic Ware" products including griddles and steak platters. The same year, Dave Dalquist created a cast aluminum, fluted cake pan at the request of two local women, members of the Hadassah organization. The women sought to replicate a heavy mold used in Europe. Northland Aluminum registered the trademark "Bundt" for the new product and began to sell it to local department stores. (The women sold manufacturing "seconds" as a fund raiser for their group.) Mark Dalquist created a firm, Maid of Scandinavia, to market products by mail. It separated from Northland Aluminum in 1963. Over the years, Northland Aluminum increasingly used "Nordic Ware" to identify itself for marketing and public relations purposes.
Northland Aluminum created a subsidiary finishing and coating firm, Northland Color Anodizing Company, in 1962. In 1964, Northland became one of the first to license the use of Teflon from its inventor, DuPont, and non-stick products became an important part of the company's line. Northland also did coating work for many industries including medical, computer, and commercial food processing. For many years Northland also had a division to produce heads for video recording machines. Product sales reached $1,000,000 in 1964.
During the 1960s, Nordic Ware grew slowly, gradually increasing its product line to include specialty baking and cookware items and stove-top cookware. The company also expanded its production capacity and built its sales and marketing capabilities, including a national network of sales representatives working on commission. Dorothy Dalquist, Dave's wife, played a vital role in the company's history. She joined him at crucial annual sales conventions to demonstrate products, tested new products, and developed recipes for them in her home kitchen. Additionally, she represented the firm in public relations activities.
Although the Bundt Pan was only one of many Nordic Ware products, it became a national celebrity in 1966 when a Texas woman used it for her prize-winning Tunnel of Fudge Cake in the immensely popular Pillsbury Bake-Off Contest. In 1970, Nordic Ware licensed the Bundt trademark to Pillsbury for use with a line of cake mixes. Customers received a cake pan at a small additional price with the purchase of the packaged mix. Although this pan was spun of light aluminum, not cast like the original models, the Pillsbury promotion was very successful. In addition to the classic Bundt design, the company began producing special designs, including a cathedral, a castle, a rose, a heart, and, in 2006, a stadium shaped pan. The Bundt Pan continues to be the most popular cake pan in America, and the company estimates it has sold sixty million pans over the past six decades.
Despite the steady popularity of the Bundt Pan, Dalquist and his firm knew that the spike in Bundt Pan sales resulting from the Pillsbury promotion was temporary, and they continued their strategy of seeking new products to buoy overall sales revenues. In 1978 Nordic Ware developed a "new thermoset plastic molding technology to create an extensive line of cookware designed to work in both conventional and microware ovens."
In these same years, as microwave oven use rapidly spread, Nordic Ware developed its second celebrity product. Designed by the company's own engineers, the Micro-Go-Round was promoted in print and television advertising and is still its most successful product. Since then, Nordic Ware has introduced a wide range of new products, some of them successful (for example, nonstick Barbecue Grill Cookware), others not (including a device to create convection currents in a baking oven and a bicentennial cake platter). Northland Aluminum holds at least twenty-five patents for its products.
Today David Dalquist (born 1949) -- son of founder "Dave Dalquist" and, like his father, an engineer -- heads Nordic Ware. He has been involved with the company for his entire working life with major executive responsibilities since the early 1980s. David Dalquist's mother, Dotty, is on the Board of Directors and serves as Corporate Secretary. David's three sisters—Corrine, Linda, and Susan—are also involved in the business. The firm employs between 200 and 400 people and continues, as a point of pride, to manufacture its products in the United States. The family has refused numerous buyout offers. Nordic Ware has managed to design and market products for the large, low price retailers, including Wal-Mart, and for the upscale, specialty gourmet market. Williams-Sonoma, a leader in the latter field, has exclusive sales for a small number of new Nordic Ware products each year.
For its sixtieth anniversary, Nordic Ware produced a company history, H. David Dalquist, The Nordic Ware Saga: An Entrepreneur's Legacy (Kirk House Publishers, Minneapolis, 2006). The volume provides edited recollections of "Dave," many family members, and other employees drawn from oral history interviews. This finding aid is based largely on that information, other historical sources within the collection, and visits to Nordic Ware offices by National Museum of American History staff members Paula Johnson and Nanci Edwards (June 2006) and Paula Johnson and John Fleckner (August 2006).
Related Materials:
The Division of Work and Industry holds thirty-six objects from Nordic Ware (Accession # 2007.0034), including Bundt Pans in a variety of shapes, foundry patterns and molds for Nordic Ware products, a wood panel display of products manufactured by Plastics for Industry, three versions of the Micro-Go-Round, and other kitchenware products.
Provenance:
This collection was donated by Dorothy M. Dalquist and H. David Dalquist in 2007.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection documents James Holmes, an advertising agent who specialized in advertising for the Karting industry. Holmes created magazine advertising, product catalogs and event promotional materials as well as logo and patch designs for manufacturers and karting sport sanctioning organizations.
Scope and Contents note:
The collection spans the years 1961-1979, but the majority of the documentation is from the 1960s. The collection is arranged into seven series.
Series 1: James W. Holmes Advertising Agency, 1979, consists of invoices from the Holmes Advertising Agency.
Series 2: Manufacturers, ca. 1960s, is arranged alphabetically by manufacturer name (clients Holmes handled) and consists of negatives and some photographs of parts produced by the manufacturers. The negatives were used to create catalogs for various companies selling go-karts.
Series 3: Go-Kart Races, 1961-1978, undated, is arranged alphabetically by the race site. Almost exclusively negatives, there are some photographs and two microfilm reels depicting races throughout the United States.
eries 4: Go-Kart Associations, 1964-1968, undated, contains documentation on associations, councils and clubs associated with the go-karting industry. Of interest are seven issues of the Grand Prix Press, a newspaper published by Meadowdale International Raceways, Inc.
Series 5: Miscellaneous, undated, consists of one folder of material which includes newspaper clippings, business cards, art work, and articles.
Arrangement:
Collection is aranged into five series.
Biographical/Historical note:
The first go-kart was built in southern California by Art Ingels in 1957. Three other individualsBBill Rowles, Duffy Livingstone, and Roy DesbrowBfounded GoKart Manufacturing Company in 1957, and offered the first commercially available kart, the GoKart 400. James Holmes was a prominent advertising agent involved with the karting industry in the midwest from the 1960s to 1980s. He created magazine advertising, product catalogs and event promotional materials as well as logo and patch designs for manufacturers and karting sport sanctioning organizations. Some of Holmes= clients included: G.E.M. Products, Evans Supply Company, Max-Torque, Inc., Rolfe Aircraft Associates, Rupp Mfg., and Simplex Mfg.
Provenance:
Collection donated to the Archives Center, National Museum of American History by Robert DiNozzi, January 16, 2002. Items donated are from the personal collection of Mr. James Holmes of the James Holmes Advertising Agency
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Gerber Scientific Instrument Company (Hartford, Conn.). Search this
Extent:
75 Cubic feet (182 boxes)
Type:
Collection descriptions
Archival materials
Articles
Marketing records
Photographs
Speeches
Correspondence
Catalogs
Clippings
Patents
Business records
Manuals
Legal documents
Date:
1911 - 1999
Summary:
Records document the Gerber Scientific Instrument Company, Hartford, Connecticut, and its four subsidiaries: Gerber Garment Technology, Inc., Gerber Scientific Products, Inc., Gerber Systems Corp., and Gerber Optical, Inc. Gerber Scientific designs, develops, manufactures, markets and services computer aided design and computer aided CAD/CAM systems. The records include correspondence, memoranda, product literature, trade literature, patent records, instruction manuals, proposals, engineering records, photographs, technical reports, drawings, press releases, and newspaper clippings.
Scope and Contents:
The Gerber Scientific Instrument Company Records document the company's designs, development, manufacture, and marketing of computer-aided design and computer-aided CAD/CAM systems. The records are arranged into twelve series and consist of Personal, Corporate Records, Engineering Department Records, Product Literature, Instruction Manuals/User Guides, Proposals, Photographs, Trade Literature, Press Releases and Newspaper Clippings, Patent Records, Lectra Systèmes Litigation Materials, and Audio Visual Materials.
Series 1, David R. Pearl, 1968-1984, contains three volumes of diaries kept by David R. Pearl, President of Gerber Garment Technology. The diaries were maintained by Pearl from July 21, 1968 to June 6, 1977, to document Pearl's and H. Joseph Gerber's activities concerning the development of the technology and the establishment of a business to market computer-controlled fabric cutting devices. One notebook contains some materials later than 1977. There are diary entries for September 12, 1979, February 1, 1980, and October 29, 1984.
Series 2, Corporate Records, 1968-1999, includes administrative records, an Industrial Projects Eligibility Review, annual reports, shareholders reports, newsletters, New York Stock Exchange (NYSE) materials, Securities and Exchange Commission (SEC) materials, Gerber Museum documents, and empty Gerber Scientific Instrument Company binders. The administrative documents consist of a corporate history, mission statement, organizational chart, company map, time line and biographies of key corporate personnel. There are two organizational charts: one for the Engineering Organization (software, mechanical and electrical divisions) from 1987 and one for the subsidiary Gerber Garment Technology, Inc. (Gerber Garment Technology (GGT)), dated 1985. Additional organizational charts can be found with the 1968 annual report. The Industrial Projects Eligibility Review was submitted to the Connecticut Development Authority by Gerber Scientific Intsrument (GSI) to facilitate financing for future expansion of the company. A copy of the company's articles of incorporation are here. The newsletters included in this series are in-house publications for employees only. The newsletter Communiqué, 1960, is in Series 4, Product Literature. The NYSE materials include press releases, photographs, the listing application to the NYSE and printed material about Gerber Scientific, Inc. joining the NYSE in October 1980. Gerber Scientific is traded on the Stock Exchange as GRB. The Securities and Exchange Commission files contain Form S-3, a registration statement and the Annual Report, and Form 10-K for Gerber Scientific, Inc. The Gerber Museum file includes photographs of artifacts and a 1996 memo and fax discussing the establishment of a museum to honor H. Joseph Gerber.
Series 3, Engineering Department Records, 1966-1990, is the largest series and is arranged alphabetically by the engineer's last name and then alphabetically by subject/topic. The records include the files of: Ed LaGraize, David Logan, Bud Rich, Ron Webster, and Ken Wood. The majority of engineering files belong to David Logan. Logan joined Gerber Scientific Instrument in 1957 as a project engineer. From 1959 to 1961, he was chief engineer and then became Vice President of Engineering from 1961 to 1963. From 1963 to 1980, Logan served as Senior Vice President of Engineering. He holds several patents, primarily in the field of plotting devices and control systems. The engineering files contain technical memoranda, correspondence, drawings, product literature, trade literature, notes, and drawings.
Series 4, Product Literature, 1953-1996, contains informational sheets for a variety of products available from Gerber Scientific, Inc. and its subsidiary companies. Gerber Scientific Instrument (GSI) creates designs, manufactures and promotes data reduction equipment of many types. Data reduction equipment allows complex mathematical problems to be solved quickly and accurately. Both analogue and digital systems are offered. The bulk of the product literature falls into the following categories: instruments, data reader systems, recorders, special scanning tables, oscillogram amplitude tabulators, standard system scanners, and plotters. The series is arranged alphabetically by name of product with a few exceptions.
Series 5, Instruction Manuals/User Guides, 1953-1980, undated, is divided into two subseries, Gerber Scientific Instrument Company manuals and other companies' manuals. This series contains instruction manuals, maintenance manuals, and users' guides for a variety of Gerber Scientific, Inc. products. The Gerber System Model 1434, Ultra Precise Artwork Generator which provides precision photo-plotting on photo-sensitive material is well represented among the manuals. The other companies represented include Bendix Industrial Controls and the KOH-I-NOOR Rapidograph, Inc.
Series 6, Proposals, 1961-1980, consists of bound certified and signed technical and bid proposals completed by Gerber Scientific Instrument Company detailing available and actual estimated costs and pricing data for Gerber products. The proposals were assembled for specific companies such as North American Aviation.
Series 7, Photographs, 1948-1974, undated, is further divided into three subseries: Product and Client Files, 1966-1974, undated; Gerber Scientific Instrument (Gerber Scientific Intsrument (GSI) Corporate, 1948-1970, undated; and Numerical, 1966-1974, undated photographs. The majority of photographs are 8" x 10" black-and-white prints. The product and client file photographs are arranged alphabetically. The Gerber Scientific Instrument (GSI) corporate photographs include photographs of GSI buildings both interior and exterior shots, employees, employee functions such as banquets, annual meetings, tours, stockholder meetings, and trade shows. The numerical photographs are arranged numerically according to the number assigned on the reverse of the photograph. Some of the numerical photographs are identified by product name, but others are labeled unidentified.
Series 8, Trade Literature, 1947-1992, is arranged alphabetically by company name. The trade literature in this series is from competitors or from companies that used Gerber products.
Series 9, Press Releases and Newspaper Clippings, 1943-1996, is divided into two subseries, Press Releases, 1972-1982 and Newspaper Clippings, 1943-1996. The press releases are arranged chronologically. This series contains information on H. Joseph Gerber, his company and its subsidiaries, and the garment and apparel industry. The newspaper clippings are arranged chronologically and include a wide variety of local Connecticut and United States newspapers and industry specific magazines such as Bobbin and Apparel Industry.
Series 10, Patent Records, 1911-1985, contains copies of patents, correspondence with patent attorneys and the United States Patent and Trademark Office, patent search results, and other legal filings associated with the patenting process. The materials are arranged chronologically with the name of the equipment or instruments being patented noted.
Series 11, Lectra Systèmes Litigation Materials, 1968-1990, contains documents that mainly deal with Lectra (France), but there are documents about patent infringement for Lectra (Japan) and Lectra (United Kingdom). The materials consist of depositions by David Pearl, then president of Gerber Garment Technology, and David Siegelman, then Vice President and General Manager for Lectra Systèmes, Inc., in the United States. Confidential progress reports, memoranda, correspondence, competition reports, drawings and sketches, notes, and other documents summarize events in the litigation history.
Lectra Systèmes was formed on November 12, 1973 at Bordeaux-Cestas (France) by two visionary engineers, Jean and Bernard Etcheparre. They developed a computer system, the LECteur-TRAceur 200, which automatically calculated and plotted all sizes of an item of apparel. The Lectra Systèmes litigation materials document Gerber Garment Technology's claim that Lectra infringed upon Gerber's line of cutting machines. The specific patents being infringed are United States patents: 3,955,458; 4,205,835; and 3,765,289. In September 1986, Lectra introduced a new line of cutting machines that cost roughly half as much as Gerber's top-of-the-line competing system. Gerber Garment Technology filed suit in the United States and France as Gerber Garment Technology, Inc. v. Lectra Systems, Inc. Civil Action No. 1:86-cv-2054CAM. In 1992, Lectra Systems, Inc., appealled the judgment of the United States District Court for the Northern District infringement of Gerber's U.S. Patent No. 3,955,458 ('458 patent) and denied Lectra's claim that Gerber's U.S. Patent No., 4,205,835 ('835 patent) is unenforceable.
Series 12, Audio Visual Materials, 1986-1998, includes 3⁄4" U-matic, 1⁄2" VHS, audio cassettes, BetaCam SP, and one Super 8mm color, silent camera original reversal film. The majority the of audio visual materials cover interviews with H. Joseph Gerber, the National Technology of Medal ceremony, and sales and marketing footage for various Gerber products.
Arrangement:
The collection is organized into twelve series.
Series 1: David R. Pearl Materials, 1968-1984
Series 2: Corporate Records, 1968-2002
Subseries 2.1: Administrative, circa 1977-1995
Subseries 2.2: Industrial Projects Eligibility Review, undated (contains articles of incorporation for Gerber Scientific)
Series 9: Press Releases and Newspaper Clippings, 1943-1998
Subseries 9.1: Press Releases, 1972-1998
Subseries 9.2: Newspaper clippings, 1943-1996
Subseries 9.3: Articles, 1969-1991
Series 10: Patent Records, 1911-1985
Series 11: Lectra Systèmes Litigation Materials, 1968-1990
Series 12: Audio Visual Materials, 1986-1998
Biographical / Historical:
Heinz Joseph "Joe" Gerber was born in Vienna, Austria, on April 17, 1924. In 1940, Gerber escaped the Nazis and immigrated to New York City and then to Hartford, Connecticut, with his mother Bertha Gerber, a dressmaker. Gerber's father, Jacob, is presumed to have died in a concentration camp. Gerber attended Weaver High School and graduated in two years (1943). He attended Rensselaer Polytechnic Institute (RPI) in Troy, New York, on a scholarship and earned a bachelor's degree in aeronautical engineering in 1947. As a junior at RPI, Gerber developed the Gerber Variable Scale, his first invention. The earliest version of the variable scale was fashioned from an elastic band removed from a pair of pajamas. Gerber created a rubber rule and scale that could flow with a curve, expand, contract, and turn a corner. The scale allows for direct reading of curves, graphs, and graphical representations, giving direct numerical readings of proportions, spacing and interpolation. The Variable Scale became the building block of what would become Gerber Scientific Instrument Inc.
With financial assistance from Abraham Koppleman, a newspaper and magazine distributor in Hartford, Gerber and Koppleman formed a partnership and incorporated Gerber Scientific Instrument Company in 1948. Gerber served as president, Koppleman as treasurer, and Stanley Levin as secretary. The manufacture of Variable Scale was jobbed out and the distribution was conducted from Hartford. Gerber also worked as a design analytical engineer for Hamilton Standard Propellers of United Aircraft and for Wright Patterson Air Force Base in Dayton, Ohio. Shares of Gerber Scientific Instrument Company were eventually sold to the public in 1961, and in 1978, the company changed its name to Gerber Scientific, Inc. In the 1960s and 1970s, Gerber developed the first series of precision, computer-driven cutting systems for the apparel industry called the Gerber Cutter. The cutters introduced automation to the garment industry. In 1967, Gerber realized that the U.S. garment industry, due to a lack of automation, was faced with increasing overseas competition. Gerber's solution was to engineer the GERBERcutter S-70, a machine that cuts apparel quickly and effectively while using less cloth.
Gerber holds more than 600 United States and foreign patents. Many of his patents relate to the United States apparel industry. In 1994, Gerber was awarded the National Medal of Technology by President Clinton for helping to revolutionize the optical, garment, automotive, and other industries. His pioneering achievements include:
-a generation of data readers (electromechanical devices that converted graphical data directly into computer readable format);
-projection systems that interactively converted information from aerial photographs for use in computers;
-devices that plotted digital output data from computer cards or tape;
-digital numerically-controlled drafting machines which verify the accuracy of the cutting path of numerical machine tools;
-a photoplotter (drafting machine configured with a unique light source to directly draw high accuracy layouts of printed circuit board masters on photographic film or glass with light beams); and
-systems with laser technology to draw at high speeds.1
Subsequent subsidiaries of Gerber Scientific, Inc., were: Gerber Garment Technology, Inc. (GGT); Gerber Scientific Products, Inc. (GSP); Gerber Systems Corp. (GSC), and Gerber Optical, Inc., (GO). GGT makes computer-controlled cutting and design equipment for apparel, automotive, aerospace and other industries. GSP produces systems for sign-making and graphic arts industries. GSC makes production systems for printing, industrial machinery and other industries. GO makes equipment for the optical-lens manufacturing industry.2
In 1954, Gerber married Sonia Kanciper. They had a daughter, Melisa Tina Gerber, and a son, David Jacques Gerber. H. Joseph Gerber died on August 9, 1996, at the age of 72.
Sources
1 National Medal of Technology, 1994.
2 W. Joseph Campbell, "High Tech and Low Key as Gerber Scientific Mounts a Recovery Philosophy that Reflects Innovative Founder," Hartford Courant, May 16, 1994.
Related Materials:
Materials in the Archives Center
Gerber Fabric Cutter Video Documentation, February 1996 (AC0609)
This videohistory documents the inventor, engineers, assembly workers, operators and other technicians who worked with the computer-controlled fabric cutter.
Heinz Joseph Gerber Papers (AC1336)
This collection documents Joseph Gerber's personal life including his highschool and college years, correpondence with family and friends, and speeches given by Gerber throughout his life.
Provenance:
The collection was donated by David Gerber, son of H. Joseph Gerber, on December 23, 2006.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The Magellan Systems Corporation Records document various aspects of the development of several different Magellan GPS devices through engineering, research, design, manufacturing, and marketing records. Magellan Systems Corporation introduced the first hand-held differential GPS product and the conpany's focus was on research, product engineering, and design activities for GPS receivers. The collection includes correspondence and internal company reports and memoranda; design drawings; research notes; engineering notebooks, technical notes, schematics; photographs, slides and negatives; video and audiocassettes; advertisements; product literature, magazine articles and newspaper clippings; press releases; and user guides and manuals.
Scope and Contents:
The Magellan Systems Corporation Records document various aspects of the development of Magellan GPS devices, including the engineering, research, design, manufacturing, and marketing of the devices. The collection includes correspondence and internal company reports and memoranda; design drawings; research notes; engineering notebooks, technical notes, schematics; photographs, slides and negatives; video and audiocassettes; advertisements; product literature, magazine articles and newspaper clippings; press releases; and user guides and manuals. In Series 1, Operational Materials, Subseries 3, Weekly Reports, 1988-1996, provides an excellent overview of the issues facing the company and what actions/decisions were made and in Series 3, Engineering and Product Development Materials, Subseries 8, Technical Product Development Seminars provide a good foundation for understanding what the product development staff accomplished.
The core team of players who developed, tested and brought to market the GPS devices included: Janice Jones Blankenhorn, Gary Barta, John Foukos, Randy Hoffman, Norm Hunt, Sab Ifune, Don Rea, Dennis Rich, Ed Tuck, Jon Vavrus, Larry Weill, Val Fife Wong, and James Yuan. The majority of the core team were software and hardware engineers as well as mechanical designers. Their energy, enthusiasm, vision, and unwillingness to fail produced the first handheld commercial GPS receiver in 1989 and Magellgan was the first company to make GPS devices affordable to consumers.
Series 1, Operational Materials, 1988-1993, is divided into four subseries: Subseries 1, Organizational Materials, 1988-1994; Subseries 2, Strategic and Operating Plans, 1989-1995; Subseries 3, Weekly Reports, 1988-1996; and Subseries 4, Company Newsletters, 1991-1992.
Subseries 1, Organizational Materials, 1988-1994, consists of an organizational chart detailing Magellan's corporate structure, a document discussing the communication and functional objectives of the company, and a company Christmas card. The Orbital Sciences Corporation profile was prepared by Alex. Brown and Sons Incorporated and provides an overview of the ORBCOMM system technology, a two-way data-only personal communications service.
Subseries 2, Strategic and Operating Plans, 1989-1995, consists of a variety of strategic and operational plans for the company. The plans are arranged chronologically.
Subseries 3, Weekly Reports, 1988-1996, consists of handwritten and typescript reports primarily from Randy Hoffman, president and CEO of Magellan and Gary Barta, Senior Engineer and Vice President of engineering. The reports document issues that include, personnel issues, product development, technological developments, military orders, investments, marketing and sales, financial issues, orders, resource activities, and future activities. The subseries is arranged chronologically and provides an excellent overview of the issues facing the company and what actions/decisions were made.
Subseries 4, Company Newsletters, 1991-1992, consists of two external company newsletters, The Global Navigator, 1991 and The Magellan Explorer, 1992. The Global Naviagtor was created for the marine market and was sent to all NAV PLUS owners as well as dealers.
Series 2, Correspondence, 1989-1994 and undated, is divided into two subseries: Subseries 1, Customer Correspondence, 1989-1993 and Subseries 2, Business Correspondence, 1989-1994 and undated. The customer-related correspondence consists of letters from users of Magellan GPS units (primarily maritime-related) and their feedback about the product. Some color photographs are included. The business-related correspondence consists of records of conversations, invoices, suggestions for strategic planning, correspondence between Randy Hoffman and the Boundary Found, and the agreement and plan for the merger of Orbital Sciences Corporation and Magellan Corporation in 1994.
Series 3, Engineering and Product Development Materials, 1978-1998, consists of ten subseries: Subseries 1, Product Development, 1989-1994; Subseries 2, Engineering Notebooks, 1987-1996; Subseries 3, Technical Notes, 1978-1994; Subseries 4, Breadboard Design, 1986-1994; Subseries 5, First Generation (NAV 1000/NAV 1200), 1985-1994; Subseries 6, Second Generation, 1988-1996; Subseries 7, Third Generation, 1986-1994; Subseries 8, Swiss Army Chip (SAC) Development, 1987-1995; Subseries 9, Technical Products Development Seminars, 1997-1998; Subseries 10, Specifications, 1992-1994 and Subseries 11, TriQuint Semiconductor Materials, 1986-1992.
Subseries 1, Product Development, 1989-1994, consists of documentation related to product development at Magellan. There are sketches for the third generation of GPS products, descriptive materials for the Meridian Plus and third generation receiver, testing data from the Forest Service using GPS in the wilderness near Missoula, Montana, and position description for the director of product engineering at Magellan outlining the skills and responsibilities.
Subseries 2, Engineering Notebooks, 1987-1996, consists of bound, paginated and handwritten notebooks belonging to two Magellan engineers, Janice Jones Blankenhorn, senior software engineer and Don Rea, director of engineering. Each of Don Rea's notebooks contains a page of handwritten annotations made in 2010 describing the contents. Don Rea's 1987 notebook contains documentation on the original Magellan breadboard, custom digital chip (SAC 1), and the digital board design and test, all of which deal with the first generation of the NAV 1000. Rea's 1986 and 1988 notebook contains information about the first generation of software used, GaAS chips, radio frequency (RF) board, second generation (NAV 5000), design work for Swiss Army Chips (SACs), SAC2 digital chip, SAC2B, and the SAC3 chip. Don Rea's 1993-1995 notebook contains notes on the testing of the SAC5, SAC5M and SAC6 custom digital integrated circuit for the third generation.
Subseries 3 Technical Notes, 1978-1994, consists of handwritten and typescript notes of Gary Barta, Janice Jones Blankenhorn, John Foufos, Janice Intyre, Don Rea, Larry Weill, and James Yuan. Where possible, file level information about what the notes relate to and the Magellan staff member who wrote the notes is listed. Much of the documentation consists of equations, algorithms, sketches, block diagrams, and narrative describing processes and research. The subseries is loosely arranged chronologically.
Subseries 4, Breadboard Design, 1986-1994, consists of memoranda, technical notes, drawings, and sketches detailing the radio frequency breadboard design. Magellan's first-generation breadboard, circa 1987, was developed by the team of Janice Jones Blankenhorn, Val Fife Wong, Ed Tuck, Norm Hunt, Sab Ifune, Gary Barta, Larry Weill, Randy Hoffman, and Don Rea.
Subseries 5, First Generation (NAV 1000/NAV 1200), 1985-1994, consists of technical notes, design notes, memoranda, drawings, and blueprints documenting the development of the first generation (primarily the NAV 1000/NAV 1200), handheld GPS unit produced by Magellan. The first generation of GPS were single channel receivers and were quite simple. The NAV 1000 was 8.75" x 3.5" x 2.25" and weighed only 1.5 pounds. The NAV 1000 converted GPS satellite information into a satellite/navigation (sat/nav) positioning. It used Gallium arsenide (GaAs) a compound of the elements gallium and arsenic, and monolithic microwave integrated circuit (MMIC) technology to reduce its size and power consumption. GaAs is a semiconductor used in the manufacture of devices such as microwave frequency integrated circuits, monolithic microwave integrated circuits, infrared light-emitting diodes, laser diodes, solar cells, and optical windows. The device sold for approximately $3,000 dollars.
Subseries 6, Second Generation, 1988-1996, consists of technical notes, design notes, memorandums, drawings, and blueprints documenting the development of the second generation (primarily the NAV 5000) handheld GPS unit produced by Magellan. The NAV 5000 used five channels working simultaneously to locate and collect data from GPS satellites. The units GaAs circuitry rapidly processed the data received from the satellites to compute current location, altitude, velocity and navigation in under one minute. The NAV 5000 was designed primarily for marine use. Other second generation products included: OEM Brain, OEM 1/2 Brain, Nav 500 Pro, NAV 100M5, Skaynav, Fieldpro, NAV 5200 PM, NAV 5000A, NAV 5000D, DX, DLX, Pro mark V, and the Map 7000.
Subseries 7, Third Generation, 1986-1994, consists of technical notes for the development of the third generation (primarily Meridian and Trailblazer models) of Magellan GPS devices. Third generation models were intended for the lower end of the GPS market and were compact hand-held (size, weight, battery life) and a retail price that was reasonable. Other third generation devices included: the meridian, Trailblazer, AIV10 OEM, Skatblazer, NAV 6500 PM, Meridian/TB/SB XL, NAV 1200 Pm, NAV 1200 XL PM, NAV DLX 10, Promark X, and the Pro Mark X-CM.
Subseries 8, Swiss Army Chip (SAC) Development, 1987-1995, consists of technical notes, diagrams and drawings, and specifications for the development of a digital chip used in Magellan GPS products. Don Rea and Norm Hunt of Magellan are credited with naming the chip. The chip combined several elements--GPS DPS channels, correalators, real time clock, alarm timer, interval timer, keyboard interface, display interface, precise timing, power sequencing, memory decoding, code generators, and beeper driver, to name a few--which allowed the development team reduce the overall power, size, and cost of the chip. Magellan outsourced the manufacture of the SAC.
Subseries 9, Technical Products Development Seminars, 1997-1998, consists of documentation for nine seminars in a series of technology seminars initiated by the product develpment group at Magellan. The seminars were created to keep all staff up to date on past, present, and future technology developments at Magellan. The nine seminars cover the history of Magellan GPS technology and address specific areas of development such as antennas, circuits, signal processing, software, navigation needs, and radio frequency. Other information includes tables providing comparisons for the first, second, and third generations, timelines, SAC chip characteristics, and product shipping dates. The seminars provide a good foundation for understanding what the product development staff accomplished. Researchers should consult Series 8 which documents some of the technical seminars.
Subseries 10, Specifications, 1992-1994, consists of preliminary, functional, and system requirements describing technical characteristics for several Magellan products.
Subseries 11, TriQuint Semiconductor Materials, 1986-1992, consists of materials documenting TriQuint Semiconductor, Inc.'s work. TriQuint was a division of Tektroninix, Inc., a manufacturer of analog and mixed signal gallium arsenide (GaAs) integrated circuit products. TriQuint supplied custom radio frequency (RF) and Gallium arsenide (GaAs) chips for Magellan's hand-held GPS systems and tested its chips. Documentation includes trip summaries and observations to TriQuint by Don Rea, a Magellan engineer as well as technical drawings, memorandums, development schedules, invoices, purchase orders, and tests results, production quantity and costs, and specifications. In 1986, Don Rea met Gary Barta, then principal engineer at TriQuint through his frequent visits to the company. Barta led the engineeering development of the an integrated circuit which combined the GPS L-band low-noise pre-amplifier, UHF local oscillator, down converter and high speed digital divisers on a single gallium-arsenide chip. Nothing like this had been done before for a cost senstive commerical application. Barta later joined Magellan in November 1988 as Vice President of Engineering and made the chip he had designed actually work in the environment of a hand-held product.
Series 4, Marketing and Promotional Materials, 1985-1997, is divided into six subseries: Subseries 1, Market Research, 1985-1993 and undated; Subseries 2, Product Literature, circa 1990s; Subseries 3, Advertisements, 1988-1995 and undated; Subseries 4, Press Releases, 1988-1996; Subseries 5, Presentation Materials, 1990-[1997?] and undated; and Subseries 6, Newspaper and Magazine Clippings, 1988-1996 and undated. The series consists of product literature, advertisements, press releases, presentation materials, and newspaper and magazine clippings about Magellan products as well as competitors.
Subseries 1, Market Research, 1985-1993 and undated, consists of market research data in the form of reports prepared by Merrill Lynch, Simmons Market Research Bureau, J & H Instruments, and others, directed interviews and focus group data. There are directed interviews and discussion documentation from 1986 with Coast Guard Rescue, survival trainers, surveyors, hunters, harbor patrols, expeditionists, and mountaineer trainers providing detailed feedback into experiences with the product. The focus group information consists of transcribed interviews, survey text, selection criteria, participant lists, invoices, and technical drawings and mock-ups for the marine, outdoor and hunting markets.
Subseries 2, Product Literature, circa 1990s, consists of one file folder of product information sheets detailing specifics about Magellan products such as the NAV 1000, NAV 5000DX, NAV 1000 PRO/Geolink, NAV 5200, NAV 1000M, Meridian GPS, ProMARK V, GPS 2000, and the Global Satellite Communicator (GSC) 100.
Subseries 3, Advertisements, 1988-1995 and undated, consists of point of purchase ads, artwork and transfer designs for Magellan products. There are some oversize drawings (copies of blueprints) with the transfer design materials.
Subseries 4, Press Releases, 1988-1996, consists of press releases and one press kit containing biographies of staff members, black-and-white prints of Randy D. Hoffman, President and Chief Executive Officer, prints of the NAV 1000, and press releases introducing the NAV 1000. The marine outdoor press releases also contain 1993 dealer price lists for the Trailblazer, Meridian, NAV 5000DX, NAV 5200DX, and the mimimum advertised price policy for 1993.
Subseries 5, Presentation Materials, 1990-[1997?], consists primarily of staff presentation materials used to promote Magellan products. There is one bound presentation, Magellan Systems Corporation Management Presentation, undated, prepared by Merrill Lynch, that provides documentation about the company (an overview), market segments, competition, sales and marketing, product development, technology, manufacturing, and a financial overview.
Subseries 6, Newspaper and Magazine Clippings, 1988-1996 and undated, consists primarily of magazine articles. The articles appeared in a variety of publications and included Defense Electronics, Southern Boating, Maritime Reporter, Cruising World, Boating the Journal of the Sport, International Defense Review, and Navigation News. The subseries is arranged chronologically.
Series 5, User Guides and Manuals, 1989-2005 and undated, consists of training, reference, and user guides for the consumer who purchased Magellan products. The guides are primarily spiral bound and some are annotated. Multiple copies of some years exist. The series is arranged chronologically.
Series 6, Financial Materials, 1991-1995 and undated, consists of stock information, a Securities and Exchange Commission registration statement, correspondence, registration rights agreements, preferred stock purchase agreements, agreement and plan of merger documents between Magellan Corporation and Orbital Sciences Corporation (November 1994), and two floppy discs (3 1/2" and 5") containing information about the company and its staff.
Series 7, Photographs and Slides, 1987-1995 and undated, consists of slides, negatives, transparencies, and color and black-and-white prints of Magellan products. Many of the images document early product concepts, and there are some promotional and publicity materials. There is one folder of photographs with images of employees from 1989.
Series 8, Audiovisual Materials, 1991-1998 and undated, consists of 1/2" VHS, BETA Cam SP, and 8 mm video cassettes documenting technical seminars presented by Magellan Systems Corporation staff and instances of Magellan products featured in news segments. Researchers consult the technical seminar documentation in Series 3, Engineering and Product Development Materials. The series is arranged chronologically.
Arrangement:
Collection arranged into eight series.
Series 1, Operational Materials, 1988-1993
Subseries 1, Organizational Materials, 1988-1994
Subseries 2, Strategic and Operating Plans, 1989-1995
Subseries 3, Weekly Reports, 1988-1996
Subseries 4, Company Newsletters, 1991-1992
Series 2, Correspondence, 1989-1994 and undated
Series 3, Engineering and Product Development Materials, 1978-1998
Subseries 1, Product Development, 1989-1994
Subseries 2, Engineering Notebooks, 1987-1996
Subseries 3, Technical Notes, 1978-1994
Subseries 4, Breadboard Design, 1986-1994
Subseries 5, First Generation (NAV 1000/NAV 1200), 1985-1994
Subseries 6, Second Generation (NAV 5000), 1988-1996
Subseries 7, Third Generation, 1986-1994
Subseries 8, Swiss Army Chip (SAC) Development, 1987-1995
Subseries 9, Technical Product Development Seminars, 1997-1998
Subseries 10, Specifications, 1992-1994
Subseries 11, TriQuint Semiconductor, 1986-1992
Series 4, Marketing and Promotional Materials, 1985-1997
Subseries 1, Market Research, 1985-1993 and undated
Subseries 2, Product Literature, circa 1990s
Subseries 3, Advertisements, 1988-1995 and undated
Subseries 4, Press Releases, 1988-1996
Subseries 5, Presentation Materials, 1990-[1997?]
Subseries 6, Newspaper and Magazine Clippings, 1988-1996 and undated
Series 5, User Guides and Manuals, 1989-2005 and undated
Series 6, Financial Materials, 1991-1995 and undated
Series 7, Photographs and Slides, 1987-1995 and undated
Series 8, Audiovisual Materials, 1991-1998 and undated
Biographical / Historical:
Ed Tuck of the Boundary Fund, a venture capital firm specializing in technologies founded the Magellan Systems Corporation in 1986 and served as its director from 1986 to 1993. Tuck assembled the initial team of Norm Hunt, Larry Weill, Val Wong, and Sab Ifune to conduct a feasibility study in early 1986 to pursue commercial markets for products based on global positioning system (GPS) technology. Magellan introduced the first handheld commercial GPS receiver in 1989 and was the first company to make GPS devices affordable to consumers. Magellan introduced the first handheld commercial GPS receiver in 1989 and was the first company to make GPS devices affordable to consumers. The company successfully introduced GPS products into the marine, professional, military and automotive and general aviation markets.
The Global Positioning System (GPS) began as a United States Department of Defense Program in the 1960s with a navy system known as Transit (first satellite navigation system). Two other projects soon followed, Timation (satellite to broadcast accurate time reference) and Air Force Project 612B, which began in the 1970s. In 1973, the development of the Navigation Signal Timing and Ranging Global Positioning System (NAVSTAR) began under the management of the Air Force. Designed by the military, the system provided twenty-four positioning satellites under all- weather conditions using passive (non-transmitting) receivers. This kept a user's presence from being detected as a result of the receiver. Although primarily for military use, the system also offered a less-precise coded signal for civilian use.
GPS uses a group of twenty-four earth-orbiting satellites which broadcast continuously. The data being broadcast can be processed by a portable receiver to determine a user's position, velocity and time. GPS has three parts: 1) space part with twenty-four satellites; 2) ground part with monitor and 3) user part with receivers that process the signals and calculate position.
In the spring of 1986, the Magellan team published a specification for a custom mixed signal RF (radio frequency) integrated circuit and by fall 1986, had a breadboard (used in prototyping of electronics) and began software development and testing. Magellan focused its research, product engineering, and design activities on the development of GPS receivers that were application-specific, software-intensive, reliable, lower power, easy to use, and affordable.
From 1986 to 1988, the Boundary Fund provided the venture capital for feasibility studies and the initital product design. By 1988, the company occupied its first stand-alone facility in Monrovia, California with thirty-five employees. In May 1989, the company's first product, the NAV 1000, shipped, and in that same year, the company entered the military market with the NAV 1000M. The company entered the professional market in January 1990 with the NAV 1000 PRO, the world's first hand-held GPS product. By 1991, Magellan moved to a new facility in Dimas, California and introduced advanced five-channel technology. It also incorporated in the United Kingdom (UK) as Magellan Systems to handle product distribution in the rest of the UK and Europe.
The SkyNAV 5000 was introduced in 1992 for the general aviation market, and in the same year, hand-held differential GPS technology for the marine market appeared. Magellan was purchased by Orbital Sciences Corporation in 1994. In 2001, Thales Group purchased the Magellan division of Orbital Sciences, and the company became known as Thales Navigation. In 2006, a private equity firm, Shah Capital Partners, and other investors purchased Thales Navigation, and the company was officially renamed Magellan Navigation. Magellan (also known as MiTAC Digital Corporation) is a wholly-owned subsidiary of MiTAC International Corporation and promotes and sells products and services under the Magellan brand name. Magellan is headquartered in Santa Clara, California.
Related Materials:
The Division of Work and Industry holds related artifacts (GPS receivers, computer electronics boards, computer chips, antennas, packaging, components, circuit boards, keyboards, a Swiss Army Chip (SAC), and receiver brackets). See Accession numbers 2010.0117; 2010.0118; 2010.0151; 2010.0152; 2010.0153; 2010.0154 and 2010.0155.
Provenance:
Donated to the Archives Center in 2010, by MiTAC Digital Corporation through Michael Williams, Director of Marketing and Gary Barta, Janice Itnyre, Jean Tuck McGregor, Donald Rea, Edward F. Tuck, Lawrence R. Weill, and James P. White.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
This collection consists of materials documenting the Castor Advertising Corporation, Castor SG&B, and Castor Spanish International, which specialized in reaching Hispanic audiences.
Content Description:
Archival materials documenting the Castor Advertising Corporation, Castor SG&B, and Castor Spanish International. This collection includes correspondence, business records, awards, a copy of Fernández's MBA thesis, photographs, newspaper clippings, magazines, a DVD containing an interview with Fernández, and advertising reels recorded on VHS tapes, cassettes, and 16mm film.
Arrangement:
This collection is arranged into four series.
Series 1: Background Materials, 1961-2001, 2018
Series 2: Advertising Materials, 1969-1987
Series 3: Newspaper Clippings and Publications, 1968-2000
Series 4: Audiovisual Materials, 1960-2007
Biographical / Historical:
Castor A. Fernández Capote was born in 1943 in Havana, Cuba and moved to the United States in 1961. Fernández first lived in Miami, Florida but moved to New York City soon after. He attended City College of New York where he received his Bachelor and Master of Business Administration in Marketing. For his MBA thesis, "Market Segmentation through Television Advertising," Fernandéz focused his research on the potential for Spanish-language media to engage the Spanish-speaking market of New York. Fernández began his nearly four-decade-long advertising career in firms throughout New York City such as Link Advertising and Palmer Advertising. In 1968, Fernández established his own advertising firm called Castor Spanish International, focusing specifically on marketing designed for to the multiple groups of people described under the umbrella term "Hispanic." In 1989, Castor Spanish International merged with the Miami-based advertising corporation, Garcia-Serra & Blanco Advertising, to form a new agency: Castor SG&B. The agency dissolved the merger in 1990 and Fernández established Castor Advertising Corporation. Fernández retired from advertising in 2002. Throughout his decades-long career, he and his agencies did work for many major American corporations such as Café Bustelo, Citibank, McDonald's, Coca-Cola, Anheuser-Busch, Kmart, Richardson-Vicks, and Heublein Incorporated.
Provenance:
Collection donated to the Archives Center in 2018 by Castor Fernández.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
A. (Arthur) Bernie Wood (1921-1986) was an advertising designer, consultant, and inventor actively involved in the development of the restaurant franchise industry in America during the 1960s and 1970s. Particularly notable is his work with marketing, promotion, and merchandising for the McDonald's Corporation during its formative years.
Scope and Contents:
The collection documents the post-war development of the franchise business system from an insider's view. Wood participated in almost all aspects of franchising activities from design to ownership. The materials consist of a wide variety of corporate identity elements--primarily visual--developed by Wood under contract to various corporations in the food service industry. Wood delivered his services in design concepts and graphics for advertisers and industrial firms using photo graphics and lithographic media.
Series 7: Audio and Moving Image Materials, 1963, 1964, 1968
Subseries 1: Audio Materials, 1963, 1964, 1968
Subseries 2: Moving Image Materials, undated
Biographical / Historical:
Arthur Bernie Wood (1921-1986) was born in Council Grove, Kansas. Wood graduated from Central High School in Kansas City, Missouri, in 1939 and subsequently attended several junior colleges and business and trade schools. Wood held a variety of positions in typesetting and lithographic services from 1940 until military service in the United States Navy (1942-1945). In the Navy, Wood served as a Laboratory Technician, 1st Class Photographic Specialist at the Naval Air Station, Glenview, Illinois. While in the Navy, Wood produced patentable material for a photo-litho process for instant printing techniques through photosynthesis. After being discharged from the Navy, Wood worked for an art studio that serviced advertising agencies. This work involved reproduction art, direct mailing services, mail order books, and newspaper art for Marshall Field's. From 1958 to 1960, Wood established the A. Bernie Wood Studio in Chicago to provide finished photographic art for leading advertising and print publications and television.
In 1961, Wood founded Admart, Inc., Advertising. As the president and creative director of Admart, he created, promoted, and merchandised the new fast-food corporate image of McDonald's Carry-Out Restaurants. While working for McDonald's, Wood designed interior food service floor plans, a logotype, direct mailing materials, posters, newspaper mat campaigns, and radio taped productions (1963-1964). Wood obtained several patents--beverage cup holder (1964), candy box (1967), finger-grip food product containers (1967), and a refreshment tray-forming template (1964) and trademarks--"Chick'n-2-Go" (1968);"NEATRAE" (1967); and "Ma and Pa's Country Candy Store" (1966). Wood, and Donald Conley formed Neat Containers Associates to promote the use of "Neatrae" and license it.
In 1965, Wood founded a franchise business called Ma and Pa's Country Candy Stores in Arlington Heights, Illinois, which he owned and operated with his wife Marilyn until 1972. They also owned another unit in Long Grove, Illinois. As the director and co-founder of this franchise, Wood was responsible for creating names, trademarks, copyrights, and image materials. He sold franchise rights to others, and there were other Ma and Pa's Country Candy Stores located in the United States, especially in St. Louis. He also designed store interiors and exteriors for other clients and supervised construction. From 1964 to 1965, Wood was a freelance designer and consultant on design, marketing, and franchising issues for restaurants and drive-ins. Other corporate images designed by Wood include: Prince Castle, Neba Roast Beef, and Friar Fish's Fish and Chips. Wood expressed his goal to design an image/logo as one "that would be recognized and one that would relate to products, packaging, properties, people, procedures and promotion. Put together, these elements communicated and coordinated the corporate image."
Wood also developed the concept Dial "All Wood," the use of a memorable association of letters rather than phone numbers (255-9663) and requesting specific phone numbers from the local Illinois Bell Telephone.
Wood married Marilyn Dewar (1923-1981) on May 27, 1942, in Kansas City, Missouri. They had five children: Ronald W.; Rhonda C.; Randall S.; Rayne Ann; and Rodger L.
Wood died on April 5, 1986.
Provenance:
The collection was donated by Rayne Ann Wood, daughter of A. Bernie Wood, on February 25, 2007.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The collection documents the work of Dolores Valdes-Zacky and her advertising firm Valdes-Zacky Associates, who specialize in the Hispanic consumer market.
Scope and Contents:
The collection includes guidebooks on marketing to Hispanics; business records; letters and emails; photographs; an award; case studies; ad campaign proposals; story boards; press releases; print advertisements for the agency and for its clients, as well as for products; a DVD of commercials; newsletters; magazine and newspaper articles. Some items in the collection relate to Valdes Zacky's work with the J. Walter Thompson firm.
Arrangement:
The collection is divided into two series.
Series 1: Background Materials, 1955-1999
Series 2: Advertising and Marketing Materials, 1989-1999
Biographical / Historical:
Dolores Valdes-Zacky started her career in advertising with the J. Walter Thompson agency. She left to start her own firm, Valdes-Zacky Associates in 1987, specializing in tapping the Hispanic consumer market. Some of the agency's clients have been Mitsubishi Motors, Adolph Coors Company, Arrowhead Puritas Waters, Vons Grocery, and the Partnership for a Drug Free America.
Provenance:
Collection donated by Dolores Valdes Zacky, 2016.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The Hector and Norma Orcí Advertising Agency Records document the history, educational, and creative output produced by Hector and Norma Orcí throughout their extensive career in advertising. The Orcís founded their own independent agency in 1986 in Los Angeles. The Orcí Advertising Agency successfully introduced various products to Latinos in the United States and developed a reputation as one of the top advertising agencies to understand the US Latino market. The collection showcases the agency's history and awards, advertising and marketing campaigns, and its role in educating advertising agencies on the importance of the US Latino market.
Scope and Contents:
The collection documents the Orcí Advertising Agency and its work in helping clients market their products to U.S. Latinos, its marketing methods and creative philosophy, and its role in educating other advertising companies about the Latino consumer market in the United States. The collection includes the founding and history of the agency, business records, awards and press clippings, training materials for staff, reports on the US Latino market for various products, training and curriculum materials for a UCLA Extension course on advertising in the US Latino market, account reports, conference materials, slides and photographs, and campaigns and advertising materials developed for clients such as Allstate, Honda, and Pepsi. Video footage of Spanish-language commercials developed by the Orcí Advertising Agency is also part of the collection.
Arrangement:
The collection is divided into five series.
Series 1: Background Materials, 1979-2010, undated
Series 2: Advertising and Marketing Materials, 1986-2003, undated
Series 3: Teaching Materials, 1985-2012, undated
Series 4: Conference Materials, 1984-1999, undated
Series 5: Audiovisual Materials, 1986-2016
Biographical / Historical:
Once employees of La Agencía de McCann-Erickson advertising company, Hector and Norma Orcí founded their own independent agency in 1986. The Orcí Advertising Agency, also known as La Agencía de Orcí & Asociados, is based in Los Angeles. Since its inception, the Orcí Advertising Agency has devoted itself to US Latino marketing and teaching other advertising agencies how to effectively advertise and sell products to US Latinos. The Orcís quickly developed an impressive roster of successful campaigns for major clients and continue to be a well-respected agency in the advertising sector.
Separated Materials:
The Division of Work and Industry holds the following artifacts related to this collection:
Virgin of Guadalupe Painting, Accession #: 2015.0306.01
INS Eagle Painting, Accession #: 2015.0306.02
Don Quixote Figurine, Accession #: 2015.0306.03
Provenance:
Collection donated by Hector and Norma Orcí, 2016.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
National Society for the Preservation of Covered Bridges. Search this
Extent:
3 Cubic feet (9 boxes, 1 map folder )
Type:
Collection descriptions
Archival materials
Blueprints
Books
Clippings
Newsletters
Pamphlets
Photograph albums
Photographs
Slides (photographs)
Date:
1912-1980
Summary:
The collection documents covered bridges in America and Europe.
Scope and Contents:
The collection relates to covered bridges in America and Europe. It includes hundreds of slides (with index) of photographs of covered bridges; an album of prints of photographs of covered bridges in Germany, Switzerland and Austria; books and pamphlets, both national and regional, about covered bridges; newsletters from covered bridge organizations, both national and regional, such as the National Society for the Preservation of Covered Bridges; drawings; notes; copies of patents, an album of photographs entitled Trusses; articles and clippings; correspondence about covered bridges; and blueprints of plans for repair work on bridges.
Arrangement:
The collection is arranged into one series.
Biographical / Historical:
Mechanical engineer and covered bridge enthusiast.
Provenance:
Donated by Wilson's daughter in 1983 to the Division of Mechanical and Civil Engineering, now called the Division of Work and Industry.
Restrictions:
Collection open for research on site by appointment. Unprotected photographs must be handled with gloves.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
