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Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by the Archives of American Gardens.
Collection Citation:
Smithsonian Institution, Archives of American Gardens, W. Atlee Burpee & Company Records
National Museum of American History (U.S.). Division of Electricity and Modern Physics Search this
Extent:
220 Cubic feet (534 boxes, 25 map-folders)
Type:
Collection descriptions
Archival materials
Technical manuals
Clippings
Patents
Correspondence
Blueprints
Letters patent
Photographs
Sale catalogs
Technical drawings
Date:
circa 1880-1950
Summary:
The collection forms a documentary record of over half a century of the history of radio, with the greatest emphasis on the period 1900-1935. The collection includes materials that span the entire history of the growth of the radio industry. It is useful for those historians and other researchers interested in technological development, economic history, and the impact of applications of technology on American life.
Scope and Contents:
The materials accumulated in this collection represent the overriding collecting passion of one individual, George H. Clark. The collection forms a documentary record of over half a century of the history of radio, with the greatest emphasis on the period 1900-1935.
The collection includes materials that span the entire history of the growth of the radio industry. It is useful for those historians and other researchers interested in technological development, economic history, and the impact of applications of technology on American life.
In particular, the collection is rich in biographical information on the men who developed the technical aspects of radio and the industry; information on the inception, growth, and activities of radio companies, most notably the National Electric Signaling Company and RCA; and in photographs of all aspects of Radioana.
While most materials document technical aspects of radio, there is much information (e.g. Series 109, 134) on broadcasting and on the early history of television.
The collection, housed in over 700 boxes (about 276 linear feet), was organized into 259 numbered "classes" or series by Clark. Sixty series numbers were never used or were eliminated by Clark and combined with other series. The unused numbers are scattered throughout the filing system. The collection also includes material from series that were eliminated. These materials were never reclassified and are included as an unprocessed series at the end of the series descriptions. The collection also contains material that was never assigned a "class" designation by Clark (Lettered Series: D, E, F, G, H).
The arrangement of the collection is Clark's own; his adaptation of the Navy filing system he helped devise in 1915. Clark periodically revised the filing system and reclassified items within it.
Clark assigned class numbers to types of equipment (e.g. broadcast receivers), systems (impulse-excited transmitters and systems), scientific theories (circuit theory), and topics (company history, biography). Box 1 contains descriptions of the classification system.
When Clark classified an item and filed it he also assigned a serial number. This classification begins with 1 (or 1A) for the first item in the class and continues with successive numbers as items were added. As a consequence, the order of individual items within a series reflects the order in which Clark filed them, not any logical relationship between the items. Clark created cross references for items dealing with more than one subject by making notations on blank sheets of paper placed in related series.
Clark made cross references between series when there was no logical relationship between them; that is, when a person using the collection would not normally look in the series. For example no cross reference would be made of an engineer from series 87 (portraits) to series 4 (biography), but one would be made from series 87 to series 142 (history of television) if the item showed the engineer, say, working on a television installation.
Clark created the insignia "SRM" as the sign on the bottom of all sheets of paper numbered by him for binding. SRM stood for Smithsonian Radio Museum. This replaced the earlier though not greatly used sign "CGM." For a time about 1930, the class number on each sheet was preceded by these: "C.G.M.", for Clark, Martin, and Goldsmith, the earliest contributors to what would become the Clark Radioana Collection. After about 1933-34 Clark used C.W.C. for Clark Wireless Collection.
There are many photographs located in most series throughout the collection. But there are also three exclusive photographic series. Lettered series A, B, C. See index; and also series descriptions under lettered series.
Arrangement:
The collection is divided into 223 series.
Numbered Series 1-233:
Series 1, Library Operating System, 1915-1950
Series 2, Apparatus Type Numbers, 1916-1931
Series 3, Photographic Lists, 1925-1928
Series 4, Biographies of Radio Personages, Technical Index to Correspondents in Series 4
Series 5, History of Radio Companies, 1895-1950
De Forest Radio Company, 1905-1930s
Jenkins Televsion Corporation, 1924-1931
Marconi Wireless Telegraph Company, 1908-1929
National Electric Signaling Company, 1896-1941
Wireless Specialty Apparatus Company, 1906-1929
Radio Corporation of America, 1895-1950
Series 6, Shore Stations, 1900-1940
Series 7, Marine Stations, 1900-1930s
Series 8, Broadcasting Stations, 1910s-1940s
Series 9, Amateur Stations, 1910s-1940s
Series 10, Miscellaneous Information, 1911-1914
Series 11, Radio Antiques, 1921-1938
Series 13, Specifications of Radio Apparatus, 1910s-1930s
Series 14, General History, 1899-1950s
Series 15, Radio Companies Catalogues & Bound Advertisements, 1873-1941
Series 16, Log Books, 1902-1923
Series 17, Radio Companies' House Organs, 1896-1942
Series 18, Prime Movers, 1904-1911
Series 19, Batteries, 1898-1934
Series 20, Rectifiers, 1875-1935
Series 21, Motor Generators, 1898-1936
Series 22, Nameplates of Apparatus, 1928
Series 23, Switchboards and Switchboard Instruments, 1910-1935
Series 24, Radio Frequency Switches, 1905-1905-1933
Series 25, Transmitter Transformers, 1893-1949
Series 26, Operating Keys, 1843-1949
Series 27, Power Type Interrupters, 1902-1938
Series 28, Protective Devices, 1910-1925
Series 30, Message Blanks, 1908-1938
Series 31, Transmitter Condensers, 1849-1943
Series 32, Spark Gaps, 1905-1913
Series 33, Transmitter Inductances, 1907-1922
Series 34, Transmitter Wave Changers, 1907-1924
Series 37, ARC Transmitters, 1907-1940
Series 38, Vacuum Tube Type of Radio Transmitter, 1914-1947
Series 39, Radio Transmitter, Radio-Frequency, Alternator Type, 1894-1940
Series 41, Vacuum Tubes, Transmitting Type, 1905-1948
Series 43, Receiving Systems, 1904-1934
Series 45, Broadcast Receivers, 1907-1948
Series 46, Code Receivers, 1902-1948
Series 47, Receiving Inductances, 1898-1944
Series 48, Receiving Condensers, 1871-1946
Series 49, Audio Signal Devices, 1876-1947
Series 50, Detectors, 1878-1944
Series 51, Amplifiers, 1903-1949
Series 52, Receiving Vacuum Tubes, 1905-1949
Series 53, Television Receivers, 1928-1948
Series 54, Photo-Radio Apparatus, 1910-1947
Series 59, Radio Schools, 1902-1945
Series 60, Loudspeakers, 1896-1946
Series 61, Insulators, 1844-1943
Series 62, Wires, 1906-1945
Series 63, Microphones, 1911-1947
Series 64, Biography, 1925-1948
Series 66, Antennas, 1877-1949
Series 67, Telautomatics, 1912-1944
Series 69, Direction Finding Equipment, Radio Compasses, 1885-1948
Series 71, Aircraft Transmitters, 1908-1947
Series 72, Field or Portables Transmitters, 1901-1941
Series 73, Mobile Radio Systems, 1884-1946
Series 74, Radio Frequency Measuring Instruments, 1903-1946
Series 75, Laboratory Testing Methods and Systems, 1891-1945
Series 76, Aircraft Receivers, 1917-1941
Series 77, Field Portable Receivers, 1906-1922
Series 78, Spark Transmitter Assembly, 1909-1940
Series 79, Spark Transmitter System, 1900-1945
Series 82, Firsts in Radio, undated
Series 85: Distance Records and Tests, 1898-1940
Series 87, Photographs of Radio Executives, and Technical Types, 1857-1952
Series 90, Radio Terms, 1857-1939
Series 92, Static Patents and Static Reducing Systems, 1891-1946
Series 93, Low Frequency Indicating Devices, 1904-1946
Series 95, Articles on Radio Subjects, 1891-1945
Series 96, Radio in Education, 1922-1939
Series 98, Special Forms of Broadcasting, 1921-1943
Series 99, History of Lifesaving at Sea by Radio, 1902-1949
Series 100, History of Naval Radio, 1888-1948
Series 101, Military Radio, 1898-1946
Series 102, Transmitting & Receiving Systems, 1902-1935
Series 103, Receiving Methods, 1905-1935
Series 108, Codes and Ciphers, 1894-1947
Series 109, Schedules of Broadcasting & TV Stations, 1905-1940
Series 112, Radio Shows and Displays, 1922-1947
Series 114, Centralized Radio Systems, 1929-1935
Series 116, United States Government Activities in Radio, 1906-1949
Series 117, Technical Tables, 1903-1932
Series 120, Litigation on Radio Subjects, 1914-1947
Series 121, Legislation, 1914-1947
Series 122, History of Radio Clubs, 1907-1946
Series 123, Special Applications of Radio Frequency, 1924-1949
Series 124, Chronology, 1926-1937
Series 125, Radio Patents & Patent Practices, 1861-1949
Series 126, Phonographs, 1894-1949
Series 127, Piezo Electric Effect, 1914-1947
Series 128, ARC Transmitting & Reciving Systems, 1904-1922
Series 129, Spark Systems, 1898-1941
Series 130, Vacuum Tubes Systems, 1902-1939
Series 132, Radiophone Transmitting & Receiving System, 1906-1947
Series 133, Photo-Radio, 1899-1947
Series 134, History of Radio Broadcasting, 1908-
Series 135, History of Radiotelephony, Other Than Broadcasting
Series 136, History of Amateur Radio
Series 138, Transoceanic Communication
Series 139, Television Transmitting Stations
Series 140, Radio Theory
Series 142, History of Television
Series 143, Photographs
Series 144, Radio Publications
Series 145, Proceedings of Radio Societies
Series 146: Radio Museums
Series 147, Bibliography of Radio Subjects and Apparatus
Series 148, Aircraft Guidance Apparatus
Series 150, Audio Frequency Instruments
Series 151, History of Radio for Aircrafts
Series 152, Circuit Theory
Series 154, Static Elimination
Series 161, Radio in Medicine
Series 162, Lighting
Series 163, Police Radio
Series 169, Cartoons
Series 173, Communications, Exclusive of Radio (after 1895)
Series 174, Television Methods and Systems
Series 182, Military Portable Sets
Series 189, Humor in Radio (see Series 169)
Series 209, Short Waves
Series 226, Radar
Series 233, Television Transmitter
Lettered Series
Series A, Thomas Coke Knight RCA Photographs, circa 1902-1950
Series B, George H. Clark Collection of Photographs by ClassSeries C, Clark Unorganized and/or Duplicate Photographs
Series D, Miscellaneous
Series E, News Clippings Series F: Radio Publications
Series G, Patent Files of Darby and Darby, Attorneys, circa 1914-1935
Series H, Blank Telegram Forms from many Companies and Countries Throughout the World
Series I (eye), Miscellaneous Series
Series J, Research and Laboratory Notebooks
Series K, Index to Photographs of Radio Executives and Technical Types
Series L, Index to Bound Volumes of Photos in Various Series
Series M, Index to David Sarnoff Photographs
Series N, Federal Government Personnel Files
Series O, Addenda Materials
Biographical / Historical:
George Howard Clark, born February 15, 1881, at Alberton, Prince Edward Island, Canada, emigrated to the United States at the age of fourteen. He worked as a railroad telegraph operator for the Boston and Maine Railroad during high school and college. In his unpublished autobiography he wrote:
In 1888, when I was a lad of seven, I suddenly blossomed out as a scrapbook addict, and for years I gave up boyhood games for the pleasure of sitting in a lonely attic and 'pasting up' my books ... By 1897, in high school, I graduated to beautiful pictures, and made many large size scrapbooks ... Around that time, too, I became infatuated with things electrical, and spent many evenings copying in pen and ink the various electrical text books in the Everett, Mass., Public Library. Clark began collecting material pertaining to wireless or radio in 1902. In 1903 he graduated from the Massachusetts Institute of Technology with a Bachelor of Science degree in Electrical Engineering. During his last year of college he specialized in radio work under the instruction of Professor John Stone Stone and after graduation went to work for Stone's radio company, the Stone Telegraph and Telephone Company, of Boston.
In 1908 Clark took a competitive examination open to all wireless engineers in the United States and entered the civilian service of the Navy. He was stationed at the Washington Navy Yard, with special additional duty at the Navy's Bureau of Steam Engineering and at the National Bureau of Standards.
In 1915 Clark helped devise a classification system for Navy equipment, assigning a code number to each item. This system of classification for blueprints, photographs, reports, and general data, was prepared by Arthur Trogner, Guy Hill, and Clark, all civilian radio experts with the US Navy Department in Washington. In 1918 Clark adopted the 1915 Navy classification system for organizing the radio data he was accumulating. Clark created the term "Radioana" at this time. He began spending his evenings and weekends pasting up his collection and numbering pages. At this time he bound the accumulated material. It totaled 100 volumes.
In July 1919, after resigning from the Navy, Clark joined the engineering staff of the Marconi Telegraph Company of America, which became part of the Radio Corporation of America (RCA) later the same year. His first work was at Belmar and Lakewood, New Jersey, assisting the chief engineer, Roy A. Weagant, in his development of circuits to reduce the interference caused by static (static reduction). Clark and his wife were assigned to the unheated Engineer's Cottage. His wife decided not to stay and left for Florida. Clark moved his trunks of wireless material to the heated RCA hotel at Belmar and spent most of the winter "pasting." As Clark mentions, "From that time on I was wedded to scraps."
After a year of work in New Jersey, Clark was assigned to the sales department in New York, where he devised the "type number system" used by RCA. This type number system, for example, gave the designation UV 201 to the company's first amplifier tube.
From 1922 to 1934 Clark was in charge of RCA's newly created Show Division, which held exhibits of new and old radio apparatus at state fairs, department stores, and radio shows. About 1928 Clark started an antique radio apparatus museum for RCA. RCA's board of directors announced:
Recognizing the importance of providing a Museum for the Radio Art to house the rapidly disappearing relics of earlier days, and the desirability of collecting for it without further delay examples of apparatus in use since the inception of radio, the Board of Directors of RCA has made an initial appropriation of $100,000, as the nucleus of a fund for the establishment of a National Radio Museum. A plan for ultimately placing the museum under the wing of the Smithsonian Institution was coupled with the goal of the Institution's gathering the largest possible library of wireless data.
Around 1933 the RCA traveling exhibition program ended and Clark started classifying his collected "radioana" material. The objects of the museum were eventually turned over for exhibit purposes to the Rosenwald Museum in Chicago and the Henry Ford Museum in Dearborn, Michigan, when space was not forthcoming at the Smithsonian. A list of objects sent to the two museums (with tag and case numbers) is in Series 1, Box A. The "radioana" collection remained under Clark's care during the 1930s, and became of increasing use to RCA. Clark continued to add to the material.
Between 1934 and 1942 Clark was in court many times regarding patent infringements. Clark's wireless data was useful and he testified frequently, for example, in RCA's suit against the United States in the Court of Claims over the Marconi tuning patents and in the Westinghouse Company's suit against the United States over the heterodyne. Patent specifications and material regarding these and other radio industry suits are found throughout this collection.
In 1946 RCA retired George Clark and denied him space to house his "radioana" collection. Clark wished to remain in New York and house the collection somewhere in the city where it would be open at all times to the public and where it would be maintained. He hoped to continue cataloguing the collection and writing books from its information. He wanted to keep the collection under his control for as long as he was capable of using it.
George H. Clark died in 1956 and his collection was subsequently given to the Massachusetts Institute of Technology. In 1959 the collection was given to the Smithsonian's new Museum of History and Technology, where space was available to house it. The collection remained in the Division of Electricity until the spring of 1983 when it was transferred to the Archives Center.
Brief Company Histories From The Radio Industry, 1900-1930s:
Introduction
At the end of the nineteenth century, when Guglielmo Marconi began his first wireless company, Western Union, Postal Telegraph, and the American Telephone and Telegraph Company (AT&T) were the major enterprises in electrical communications. General Electric, Western Electric, and Westinghouse were the major producers of electrical equipment. All these earlier developments set the stage for the expansion of the radio industry.
General Electric, which dominated the lighting industry, was formed in 1892 as a merger of the Edison and Thomson-Houston companies. It was active in building central power station equipment; controlled nearly all the important early patents in electric railways; took a leading part in the introduction of trolley systems; and was the principal supplier of electric motors. Westinghouse promoted the alternating current system and installed the first AC central station in Buffalo, NY, during the winter of 1866-1867. After years of patent litigation, in 1896 GE and Westinghouse agreed to share their patents on electrical apparatus.
American Bell Telephone Company purchased Western Electric in 1881. Western Electric had a strong patent position in telephone equipment and in industrial power apparatus, such as arc lamps, generators, motors, and switchboard equipment.
Until RCA was formed in 1919, these established electrical companies played no active part in the early development of the American radio industry. They were in difficult financial positions, reorganizing, or concentrating their efforts and resources on improving their existing products.
The revolution in "wireless" technology, which began in earnest after 1900, centered in New York City, home of the Lee de Forest and American Marconi companies, and in Boston, headquarters of John Stone Stone and Reginald Fessenden.
Information in this section was compiled from the Clark Collection; the Invention and Innovation in the Radio Industry by W. Rupert Maclaurin, Macmillan Company, New York, 1949; and Radio Pioneers, Institute of Radio Engineers, Commemorating the Radio Pioneers Dinner, Hotel Commodore, New York, NY, November 8, 1945.
The De Forest Companies
Lee De Forest (1873-1961), inventor of the three-element vacuum tube or triode (1906) and the feedback circuit, was one of the first Americans to write a doctoral thesis on wireless telegraphy: "The Reflection of Short Hertzian Waves from the Ends of Parallel Wires," Yale University, 1899. The grid-controlled tube or audion of De Forest was first a radio detector, 1906-1907; in 1912 was adapted to an amplifier; and later to an oscillator. When it was perfected as a high vacuum tube, it became the great electronic instrument of electrical communications.
De Forest began work in the Dynamo Department at the Western Electric Company in 1899. Six months later he was promoted to the telephone laboratory. In 1900 De Forest went to work for the American Wireless Telegraph Company where he was able to carry out work on his "responder." However, after three months when De Forest refused to turn over the responder to the company, he was fired.
In the following year De Forest had a number of jobs, was active as an inventor, and created numerous firms to manufacture his inventions. In 1901 De Forest joined with Ed Smythe, a former Western Electric colleague and a collaborator in his research, to found the firm of De Forest, Smythe, and Freeman. Between 1902 and 1906 De Forest took out thirty-four patents on all phases of wireless telegraphy. The responder that he had been working on for so long never proved satisfactory.
The numerous De Forest companies, reflected his many interests and his inability to carry one project through to a conclusion. Unlike Marconi, but similar to Fessenden, De Forest had great inventive skill which resulted in a great number of companies; but none lasted long. The original partnership of 1901 led to the Wireless Telegraph Co. of America (1901), the De Forest Wireless Telegraph Company (Maine) (1902), and the American De Forest Wireless Telegraph Company (1903), to name a few.
The American De Forest Wireless Telegraph Company was incorporated after De Forest met a stock promoter, Abraham White. While many stations were built by this company, many never sent a message due to static interference. In 1907 two speculators from Denver with large holdings of company stock put the company out of business. The assets were sold to a new company that these speculators organized, the United Wireless Telephone Company. De Forest was forced to resign. He took the triode patents with him.
De Forest joined with one of White's stock salesmen, James Dunlop Smith, and together with De Forest's patent attorney, Samuel E. Darby, they formed a new corporation, the De Forest Radio Telephone Company in 1907. This company set out to develop wireless communication by means of the radio telephone.
In January 1910 De Forest staged the first opera broadcast, with Enrico Caruso singing. The Radio Telephone Company went bankrupt in 1911 following an aborted merger with North American Wireless Corporation. In 1913 he reorganized the company as the Radio Telephone and Telegraph Company and began producing the triode.
The Marconi Company brought a patent suit, claiming the triode infringed on the Fleming valve to which it had rights. In 1916 the court decided that Marconi had infringed the three element De Forest patent and that De Forest had infringed the two element Fleming valve. The result was that neither company could manufacture the triode.
In 1920 RCA acquired the De Forest triode rights through cross-licensing agreements with AT&T which had recently purchased the rights to it. De Forest's company was no match for GE, Westinghouse, and RCA. The De Forest Radio Company (1923) went bankrupt in 1928, was reorganized in 1930, and went into receivership in 1933. RCA eventually purchased its assets.
Marconi Companies
Guglielmo Marconi (1874-1937) came from a wealthy and well connected Italian family. He was able to spend his time developing his inventions and following his own course of action. Marconi spent his entire life developing wireless communication into a "practical" reality. In 1905 Marconi invented a directional antenna. In 1909 he shared with Karl Ferdinand Braun the Nobel prize in physics. And in 1912 he invented the time spark system for the generation of continuous waves. The principal patents in his name were improved types of vertical antennas; improved coherer; magnetic detector for the detection of wireless signals; and improvements on methods of selective tuning. Two other inventions of great importance to the Marconi companies' patent structure were the Oliver Lodge tuning patent and the Ambrose Fleming valve.
In 1895 Marconi made the first successful transmission of long wave signals. The following year he met William Preece, engineer-in-chief of the British Post Office, who was interested in inductive wireless telegraphy. This meeting led to the formation in 1897 of the Marconi Wireless Telegraph Company Ltd. In 1898 he transmitted signals across the English Channel. In 1899 an American subsidiary was formed. The various Marconi companies were the dominant enterprises in both British and American wireless until 1919 when RCA was formed.
From a business standpoint, wireless did not become profitable until long distance communications were accomplished. On December 12, 1901 in St. John's, Newfoundland, Marconi received a telegraph signal in the form of repetitions of the Morse telegraphic letter "S" transmitted from the Marconi station at Poldhu, Cornwall, England. This success, however, was met by opposition from vested interests, particularly the Anglo-American Telegraph Company whose cables terminated in Newfoundland.
So as not to restrict his company's future to one front alone, Marconi decided to exploit the field of communication with ships at sea. In order to control this field he decided in 1900 to lease his apparatus rather than sell it outright. This strategy did not work. Competition developed in Germany (Telefunken Corporation) and the United States (American De Forest and its successor, United Wireless) and Marconi was forced to sell rather than lease apparatus to the navies of various countries. He nevertheless retained numerous restrictions. This led to further friction. At the height of this debacle English stations worldwide refused to communicate with ships without Marconi equipment. This absurd and dangerous situation had to change and coastal stations opened up to all senders in 1908.
Marconi's system was based on spark technology. He saw no need for voice transmission. He felt the Morse code adequate for communication between ships and across oceans. He, along with most others, did not foresee the development of the radio and the broadcasting industry. He was a pragmatist and uninterested in scientific inquiry in a field where commercial viability was unknown.
For these reasons Marconi left the early experimentation with the radio telephone to others, particularly Lee De Forest and Reginald Fessenden.
National Electric Signaling Company
Canadian-born Reginald Fessenden (1866-1932), one of the principal early radio inventors and the first important inventor to experiment with wireless, left the University of Pittsburgh in 1900 to work for the U.S. Weather Bureau. There he invented the liquid barretter, an early radio receiver, and attempted to work out a means for wireless transmission of weather forecasts. After a squabble over patent rights, Fessenden resigned in 1902.
The National Electric Signaling Company (NESCO), primarily intended to support Fessenden's work on wireless, telegraphy, and telephony, was formed by Fessenden and two Pittsburgh capitalists, Hay Walker, Jr. and Thomas H. Given. It began as an inventor's laboratory and never proved successful as a business venture.
Fessenden recognized that a continuous wave transmission was required for speech and he continued the work of Nikola Tesla, John Stone Stone, and Elihu Thomson on this subject. Fessenden felt he could also transmit and receive Morse code better by the continuous wave method than with a spark-apparatus as Marconi was using.
In 1903 Fessenden's first high-frequency alternator needed for continuous wave transmission was built to his specifications by Charles Steinmetz of GE. In 1906 Fessenden obtained a second alternator of greater power from GE and on Christmas Eve broadcast a program of speech and music. The work on this alternator was given to Ernst F. W. Alexanderson. It took years for Alexanderson to develop an alternator capable of transmitting regular voice transmissions over the Atlantic. But by 1916 the Fessenden-Alexanderson alternator was more reliable for transatlantic communication than the spark apparatus.
Fessenden also worked on continuous-wave reception. This work arose out of his desire for a more effective type of receiver than the coherer, a delicate device that was limited by its sensitivity on a rolling ship at sea. In 1903 he developed a new receiving mechanism - the electrolytic detector.
As his work progressed Fessenden evolved the heterodyne system. However, due to faulty construction and the fact that it was ahead of its time, heterodyne reception was not fully appreciated until the oscillating triode was devised, thus allowing a practical means of generating the local frequency.
Between 1905 and 1913 Fessenden developed a completely self-sustaining wireless system. However, constant quarrels between Fessenden, Walker, and Given culminated in Fessenden's forming the Fessenden Wireless Company of Canada. He felt a Canadian company could better compete with British Marconi. As a result, his backers dismissed Fessenden from NESCO in January of 1911. Fessenden brought suit, won, and was awarded damages. To conserve assets pending appeal, NESCO went into receivership in 1912, and Samuel Kintner was appointed general manager of the company.
In 1917 Given and Walker formed International Signal Company (ISC) and transferred NESCO's patent assets to the new company. Westinghouse obtained majority control of ISC through the purchase of $2,500,000 worth of stock. The company was then reincorporated as The International Radio Telegraph Company. The Westinghouse-RCA agreements were signed in 1921 and International's assets were transferred to RCA.
RCA
The development of the radio industry accelerated after 1912. This was due to several factors, the most important of which was the passage of legislation by the US government requiring ships at sea to carry wireless. This created a market incentive and spurred the growth of the industry. Also, with the outbreak of World War I, the larger electrical companies turned their manufacturing output to radio apparatus, supporting the war effort. Three firms were prominent in this industrial endeavor: AT&T, GE, and Westinghouse.
AT&T's early contributions to this effort centered on their improvements of De Forest's triode, particularly in the evolution of circuits, the redesign of the mechanical structure, and an increase in the plate design. The importation of the Gaede molecular pump from Germany created a very high vacuum. The resulting high-vacuum tube brought the practical aspects of the wireless telephone closer to reality. By August 1915 speech had been sent by land wire to Arlington, Va., automatically picked up there via a newly developed vacuum-tube transmitter, and subsequently received at Darien, Canal Zone. By 1920 AT&T had purchased the rights to the De Forest triode and feedback circuit, and had placed itself in a strong position in the evolution of radio technology.
GE centered its efforts on the alternator, assigning Ernst F. W. Alexanderson to its design, and on further development of vacuum tube equipment for continuous wave telegraph transmission. By 1915 Alexanderson, Irving Langmuir, William D. Coolidge, and others had developed a complete system of continuous wave transmission and reception for GE.
As can be seen, both AT&T and GE were diverting major time and expenditures on vacuum tube research. This inevitably led to patent interferences and consequently, to cross-licensing arrangements.
Westinghouse was not in the strategic position of GE and AT&T. Nevertheless, during the war it did manufacture large quantities of radio apparatus, motors, generators, and rectifiers for the European and American governments. Postwar moves led Westinghouse into full partnership with the other two companies.
By the end of the war, all three companies had committed significant resources to wireless. They were hampered internationally, however, by the Marconi Company's dominant status, and in the United States they were blocked by opposing interests with control of key patents.
The US government also was concerned with this lack of solidarity in the wireless industry and over the British domination of the field worldwide. This impasse set a fascinating and complicated stage for the formation of the RCA.
Owen D. Young, legal counselor for GE, was instrumental in breaking the impasse. Through an innovative and far-reaching organizational consolidation, Young was able to persuade British Marconi that persistence in monopoly was a fruitless exercise, because of the strong US government feelings. Marconi, realizing the harm of a potential American boycott, finally agreed to terms. GE purchased the controlling interest in American Marconi, and RCA was formed. Young was made chairman of the board of RCA, while Edwin J. Nally and David Sarnoff of the old American Marconi were appointed president and commercial manager respectively.
On July 1, 1920, RCA signed a cross-licensing agreement with AT&T. The telephone company purchased one half million shares of RCA common and preferred stock for several considerations -- the most important being that all current and future radio patents of the two companies were available to each other royalty-free for ten years. Many provisions of these agreements were ambiguous and led to later squabbles between the RCA partners.
In May 1920 Westinghouse, which had an efficient radio manufacturing organization, formed an alliance with the International Radio and Telegraph Company (NESCO's successor). Westinghouse's part ownership gave them control of Fessenden's patents, particularly continuous-wave transmission and heterodyne transmission. Westinghouse also wisely purchased in October of 1920 Armstrong's patents on the regenerative and superheterodyne circuits -- which also included some of Columbia University professor Michael Pupin's patents. This placed Westinghouse in a strong bargaining position vis-Ã -vis RCA and in their new consolidated corporation. Westinghouse joined the growing group of radio companies on June 30, 1921. With these mergers, RCA agreed to purchase forty percent of its radio apparatus from Westinghouse and sixty percent from GE.
Through these and other legal arrangements, RCA obtained the rights to over 2,000 patents. These amounted to practically all the patents of importance in the radio science of that day. As a result, other firms in the radio industry, for example, the United Fruit Company and the Wireless Specialty Apparatus Company, entered into cross-licensing arrangements with RCA.
RCA also made arrangements internationally with the three dominant companies in radio communication in their respective countries. British Marconi, Compagnie Generale de Telegraphie sans fil, and Telefunken. Each corporation was given exclusive rights to use the other companies' patents within their own territories.
The rise of amateur radio in the 1920s and, to a greater extent, the demand for new products by the general public contributed to the rise of the broadcasting industry. This put a strain on the earlier agreements between the major radio corporations and between 1921 and 1928 there was a struggle over patents for control of the evolving medium.
An initial attempt by AT&T to control the broadcasting industry -- using its earlier cross-licensing agreements to manufacture radio telephone transmitting equipment -- began with AT&T's disposal of RCA stock holdings in 1922-1923. It ended in 1926 with a new cross-licensing agreement which gave AT&T exclusive patent rights in the field of public service telephony and gave GE, RCA, and Westinghouse exclusive patent rights in the areas covered by wireless telegraphy, entertainment broadcasting, and the manufacture of radio sets and receiving tubes for public sale.
In 1926 after the agreements were finalized, RCA, GE, and Westinghouse joined forces and established the National Broadcasting Company (NBC). Fifty percent of the stock went to RCA, thirty percent to GE, and twenty percent to Westinghouse. The new company was divided into three divisions: the Red, Blue, and Pacific Networks. Independent, competing networks soon emerged. William S. Paley and his family formed the Columbia Broadcasting System (CBS) in 1927. The Mutual Broadcasting System was formed in 1934.
By 1928 RCA had strong patent positions in all major areas of the radio industry, including the research, development and manufacture of vacuum tubes and speakers. Most small companies entering the industry in the 1920s produced their products based on prior research by others and on expired patents. An RCA license, therefore, was essential for the manufacture of any modern radio set or vacuum tube.
In the late 1920s new developments in the reproduction of sound, produced significant changes in the phonograph industry. Among those new developments were the introduction of the electronic record, and the marketing of the Radiola 104 Loudspeaker in 1926. In 1929 RCA purchased the Victor Talking Machine Company. This changed not only the quality but the sales of the phonograph and the phonograph record. A new entertainment industry was born and an ever-expanding market for consumer products was created with cultural implications that continue today.
Telefunken
German industrialists were eager to break the Marconi Company's monopoly. Although Marconi had patents on his inventions in Germany, the Germans developed a rival system through the Telefunken Corporation, incorporated in 1903, based on the inventions of Professor Ferdinand Braun, Dr. Rudolf Slaby, and Count George von Arco.
Before 1903 the Braun-Siemens and Halske system had been developed by Gesellschaft fur Drahtlose Telegraphie (GFDT). The Slaby-Arco system had been developed by Allgemeine Electrizitats-Gesellschaft. After litigation over patents, the German court handed down a decision in favor of the GFDT. The Kaiser, with national interests in mind, ordered that the rivalry cease. The two systems were amalgamated under GFDT, and became known as the Telefunken.
Chronology of Some Significant Events In The History of The Radio Industry
1895 -- Marconi experiments with Hertz's oscillator and Branley's coherer.
1897 -- In March Marconi demonstrates his wireless system on Salisbury Plain, near London, and files a complete patent specification. In May trials of Marconi's system are made over water between Lavernock and Flatholm, a distance of three miles. On May 13, communication is established between Lavernock Point and Brean Down, a distance of eight miles. German scientist Professor Slaby is present. The first Marconi station is erected at the Needles, Isle of Wight. A distance of fourteen and one-half miles is bridged by wireless. In December the Marconi station at the Needles communicates with a ship eighteen miles at sea.
1898 -- In England Oliver Lodge files a complete specification covering inventions in wireless telegraphy.
1899 -- The New York Herald uses Marconi's wireless telegraphy to report the progress of the International Yacht races between the Columbia and the Shamrock off New York harbor in September. US. Navy vessels make trials of Marconi's wireless telegraph system. The cruiser New York and the battleship Massachusetts are equipped with apparatus. Fessenden develops improvements in methods of wireless telegraph signaling.
1900 -- The Marconi International Marine Communication Company is organized on April 25th in London. Reginald Aubrey Fessenden begins work at the United States Weather Bureau. Over the next two years he invents the liquid barretter, an improved radio receiver.
1901 -- In February on board the SS Philadelphia, Marconi receives wireless signals over a distance of 1,551 miles. In March Marconi wireless telegraph service begins between islands of the Hawaiian group. On December 12, Marconi receives transatlantic signal at St. John's, Newfoundland from Poldhu, Cornwall, England. The Canadian government orders two Marconi telegraph sets for use at coastal points along the Strait of Belle Isle.
1901 -- Fessenden procures US patent no. 706737 for a system of radio signaling employing long waves (low frequency). De Forest develops a system of wireless telegraphy in Chicago. 1903-06 10,000 to 50,000 cycle machines, 1 kW, are developed by Steinmetz and by Alexanderson of GE for Fessenden. 1905 Marconi procures patent number 14788 in England, covering the invention of the horizontal directional antenna.
1906 -- At Brant Rock, Massachusetts, Fessenden employs a generator of one-half kW capacity, operating at 75,000 cycles, for radio purposes. He succeeds in telephoning a distance of eleven miles by means of wireless telephone apparatus.
1907 -- De Forest procures a U. S. patent for an audion amplifier of pulsating or alternating current.
1908 -- Marconi stations in Canada and England are opened for radio telegraph service across the Atlantic. Fessenden constructs a 70,000-cycle alternator with an output of 2.5 kW. at 225 volts, for radio signaling purposes. He reports successful radio telephone tests between Brant Rock and Washington, DC, a distance of 600 miles.
1909 -- US House of Representatives passes the Burke Bill for the compulsory use of radio telegraphy on certain classes of vessels. The United Wireless Telegraph Company and the Radio Telephone Company of New York (De Forest and Stone systems) begin the erection of radio stations in the Central and Western states. Marconi shares with Ferdinand Braun of Germany the Nobel prize in recognition of contributions in wireless telegraphy.
1910 -- An act of the US government requires radio equipment and operators on certain types of passenger ships. The Glace Bay, Nova Scotia, Marconi station is opened in September. This station communicates with Clifden, Ireland. The transatlantic tariff is seventeen cents a word.
1911 -- A radio section is organized by the US Department of Commerce to enforce the provisions of national radio legislation. Marconi Wireless Telegraph Company acquires the Lodge-Muirhead patents.
1912 -- Rotary gap is used with Fessenden 100 kW 500 cycle spark set at NAA, the Navy's first high-power station at Arlington, Virginia. Marconi Wireless of America acquires property of the United Wireless Telegraph Company. British Marconi secures the important radio patents of Bellini and Tosi, Italian inventors. Wreck of the SS Titanic on April 15th. The act of 1910 is extended on July 23 to cover cargo vessels. requires an auxiliary source of power on ships and two or more skilled radio apparatus operators on certain types of passenger ships. On August 13, an act provides for licensing radio operators and transmitting stations.
1912-1913 -- High vacuum amplifying tubes (an improvement on De Forest's), using the findings of pure science, are produced almost simultaneously in two great industrial laboratories, by Dr. H. D. Arnold of AT&T and Irving Langmuir of GE.
1915 -- De Forest Ultra-audion three-step (cascade) audio amplifier is announced and introduced into practice.
1916 -- GE and the Western Electric Company develop the first experimental vacuum tube radiotelephone systems for the Navy.
1917-1918 -- First production of vacuum tubes in quantity, both coated filament and tungsten filament types, by Western Electric Company and GE.
1918 -- Lloyd Espenschied procures US patent number 1,256,889 for the invention of a duplex radio telegraph system. (See Lloyd Espenschied Papers, Archives Center, NMAH, Collection #13.) The House of Representatives passes a resolution on July 5, authorizing the President to take over management of telegraph and telephone systems due to war conditions.
1919 -- Bills are introduced in Congress for permanent government control of radio stations. The widespread resentment of amateurs has more to do with the defeat of these bills than the objections of commercial companies. Roy Alexander Weagant, New York, reports having developed means of reducing disturbances to radio reception caused by atmospherics or static. This is the first successful static-reducing system. GE purchases the holdings of the British Marconi Company in the Marconi Wireless Telegraph Company of America, the name of the latter company being changed to Radio Corporation of America (RCA) in October. Edward J. Nally is elected president of the new company.
1920 -- E. F. W. Alexanderson is appointed Chief Engineer of RCA. RCA begins the installation of 200-kW Alexanderson alternators at Bolinas, California, and Marion, Massachusetts. The Tropical Radio Telegraph Company, a subsidiary of the United Fruit Company, New York, operates ten long-distance radio stations at points in Central and South Americirca RCA purchases 6,000 acres at Rocky Point, Long Island, New York, and begins erection of a Radio Central station, comprising a number of operating units for communication with European stations and stations in South Americirca On May 15, RCA inaugurates radio telegraph services between installations at Chatham and Marion, Massachusetts, and stations at Stavanger and Jaerobe, Norway. Westinghouse Company's radio station KDKA, Pittsburgh, Pennsylvania, broadcasts returns of the national elections, November 2. Development, design, and manufacture by GE of the early receiving and transmitting tubes made available to the public by RCA (UV-200,201,202). Radio telegraph stations and properties taken over by the government under war time powers are returned to their owners at midnight, February 29. The government calls for bids for the sale of large quantities of surplus radio and telegraph and telephone apparatus purchased for war needs and not used.
1921 -- RCA develops Vacuum tubes UV-200(detector) and UV-201(amplifier) -- both triodes with brass shells known as the UV base, and incorporating a filament that required 1 ampere at 5 volts for operation -- for storage battery operation; and at the same time also released to the public the WD-11 for dry cell operation, which employed an oxide-coated tungsten filament. RCA station at Rocky Point, Long Island, opens on November 5. WJZ station established by the Westinghouse Company in Newark, NJ. RCA broadcast station at Roselle Park, NJ (WDY) opens on December 15. It continues operation until February 15, 1922, when its operation is transferred to WJZ, Newark, previously owned by Westinghouse. RCA installs 200-kW alternator at Tuckerton, NJ.
1922 -- First use of tube transmitters by RCA for service from the United States to England and Germany. RCA begins substitution of tube transmitters on ships to replace spark sets. RCA begins replacement of crystal receivers by tube receivers on ships.
1923 -- Broadcast stations WJZ and WJY opened in New York in May by RCA. WRC opens in Washington on August 1. The UV-201A, receiving tubes developed by GE and consuming only 1/4 of an ampere are introduced by RCA. Tungsten filaments coated and impregnated with thorium were employed.
1924 -- Edwin H. Armstrong, demonstrates the superheterodyne receiver on March 6th. In November RCA experiments with radio photographs across the Atlantic. RCA markets the superheterodyne receivers for broadcast reception.
1925-26 -- Dynamic loudspeakers introduced. Magnetic pick-up phonograph recording and reproduction developed. RCA opens radio circuit to Dutch East Indies. Direction-finders introduced on ships.
1927 -- Fully self-contained AC radio receivers introduced.
Provenance:
The collection was donated to the Smithsonian in 1959.
Restrictions:
Collection is open for research but a portion of the collection remains unprocessed and is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Gloves must be worn when handling unprotected photographs, negatives, and slides.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Print advertisements covering almost the entire history of Ivory Soap, including advertisements designed by artists including Jesse Wilcox Smith, Elizabeth Shippen Green, and J. C. Leyendecker.
Scope and Contents:
The collection consists of print advertising and publications covering almost the entire history of Ivory Soap.
Researchers may use this collection to examine the evolution of advertising strategies and techniques from the very early days of mass-produced brand-name consumer products to the present. From the beginning, Ivory advertisements proclaimed the product's "99 and 44/100%" purity, its ability to float, and its versatility. The collection, however, is much more than a glimpse into advertising history. It is an extremely rich resource for a wide range of cultural studies. Ivory advertising was primarily aimed at women, and it contains many images of women, babies, and young children. The depictions reflect contemporary attitudes toward class structure, race, immigrants and residents of other countries, cleanliness, and domestic relationships. The advertisements often play upon the guilt of women, suggesting that their main concerns should be their husbands, children, and dishpan hands. Many advertisements associate cleanliness with social and religious propriety, physical fitness, and athleticism. There also are many images of men and women performing every-day tasks in gender-defined situations.
Arrangement:
The collection is arranged into two series.
Series 1: Ivory Soap Products Advertisements, 1883-1998, undated
Series 2: Publications, 1883-1969, undated
Biographical / Historical:
In 1837, candle maker William Procter and soap maker James Gamble formed a partnership in Cincinnati, Ohio, to sell their products. The new company prospered, and by 1859 Procter & Gamble sales reached one million dollars. Contracts with the United States Army during the Civil War to supply soap and candles increased Procter & Gamble's customer base and reputation. In 1879, James Norris Gamble, son of the founder, developed an inexpensive pure white soap. A factory worker who forgot to shut off the soap-making machine when he left for lunch inadvertently improved the product. When he returned, the soap mixture was frothy due to the air that had been whipped into it, and the resulting soap cakes floated in water. There was immediate demand for the "floating soap." After considering many names for the new product, Harley Procter, son of the founder, finally named the soap "Ivory" after Psalms 45:8: "All thy garments smell of myrrh and aloes and cassia, out of the ivory palaces whereby they have made thee glad." Chemical analyses of the soap in 1882 revealed that 56/100 of the ingredients were not pure soap. Harley Procter subtracted that amount from one hundred and the slogan "99 and 44/100% pure" was born. The first ads appeared in 1882 in The Independent, a weekly newspaper.
Innovations in production, distribution, and market research contributed to Procter & Gamble's success. Procter & Gamble also developed other products such as Ivory Flakes, Chipso (the first dishwasher soap), and Crisco. By 1945, Procter & Gamble had become a nearly $350 million company. The company also was an innovator in advertising, developing creative print advertisements aimed at different target groups, sponsoring radio shows and comic strips, and airing its first television commercial (for Ivory Soap) during the first televised major league baseball game. Procter & Gamble is now a global company, selling more than 250 products, including Ivory Soap, to five billion customers in 130 countries.
Related Materials:
Several collections in the Archives Center have materials relating to Ivory Soap. The J. Walter Wilkinson Papers contain art he created for Ivory Soap advertisements. The Ivory Soap 1940 Essay Contest Collection consists of documents relating to the contest and its winner, Helen Nixon. The Procter & Gamble Product Packaging Collection, 1940s-1970s, includes Ivory brand products. The Warshaw Collection of Business Americana's "Soap" subject category contains documents relating to Procter & Gamble and other manufacturers. About twenty-five per cent of the advertisements in this collection are reproduced in the Archives Center's digital image library.
Separated Materials:
Artifacts donated to the Division of Medicine and Science.
Provenance:
Procter & Gamble donated this collection to the Archives Center, National Museum of American History, Smithsonian Institution on October 24, 2001.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Citing 4A's financial data, notes a decline in agency profitability reflecting a significant rise in agency operating costs without a corresponding increase in income. Under-compensated new product work, late payments, and volunteer services contribute to the profit squeeze.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Barton Cummings Collection, 1938-1990, Archives Center, National Museum of American History.
Massachusetts Institute of Technology, vol. 32, no. 8, July 1930; vol. 63, no. 7, May 1961; and vol. 64, no. 1, November 1961.
Collection Restrictions:
No restrictions on access
Collection Rights:
Material is subject to Smithsonian Terms of Use. Should you wish to use NASM material in any medium, please submit an Application for Permission to Reproduce NASM Material, available at Permissions Requests.
Collection Citation:
Arthur Raymond Brooks Collection, NASM.1989.0104, National Air and Space Museum, Smithsonian Institution.
Reports: Business Aspects of the Aviation Industry, February 5, 1938; Aircraft Industry by Hayden, Stone and Company; Management of New Products: Key Factors in Company Growth and Survival by Booz, Allen and Hamilton
Promotions, 1948 1981 (2800 2825) these encompass a range of new products, novelty items, new designs, themes and characters, and types of cards, all being test marketed by the company.
Collection Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Viewing the film portion of the collection without reference copies requires special appointment, please inquire. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270. Viewing the film portion of the collection without reference copies requires special appointment, please inquire.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Norcross Greeting Card Collection, Archives Center, National Museum of American History
Woman's Building (Los Angeles, Calif.) Search this
Container:
Box 7, Folder 3
Type:
Archival materials
Date:
1976-1980
Collection Citation:
Woman's Building records, 1970-1992. Archives of American Art, Smithsonian Institution.
Sponsor:
Funding for the processing of this collection was provided by the Getty Foundation. Funding for the digitization of this collection was provided by The Walton Family Foundation and Joyce F. Menschel, Vital Projects Fund, Inc.
Woman's Building (Los Angeles, Calif.) Search this
Container:
Box 10, Folder 2
Type:
Archival materials
Date:
1980
Collection Citation:
Woman's Building records, 1970-1992. Archives of American Art, Smithsonian Institution.
Sponsor:
Funding for the processing of this collection was provided by the Getty Foundation. Funding for the digitization of this collection was provided by The Walton Family Foundation and Joyce F. Menschel, Vital Projects Fund, Inc.
The collection documents the inventing and design work of Benjamin Stansbury.
Scope and Contents:
The collection documents the inventing and design work of Benjamin Stansbury. It contains correspondence; photographs and slides; memoranda, manuals and other internal company documents; design drawings; clippings; and trade literature. The bulk of the material relates to Stansbury's work at the Stansbury Company and the PULSAR electric toothbrush.
Arrangement:
The collection is arranged into ten series.
Series 1: Personal Materials, 1954-1983
Series 2: Walter Dorwin Teague and Associates Records, 1959-1971
Series 3: Dymo, 1961, 1966
Series 4: Mattel Toymakers, Inc., 1962-1966
Series 5: Product Specialists, 1962-1971
Series 6: Innovation, undated
Series 7: Industrial Design Affiliates, 1964-1973
Series 8: The Stansbury Company, 1966-1994 (bulk 1978-1990)
Series 9: Ronco Teleproducts, Inc., 1978-1980
Series 10: Pulse Innovations, Inc., 1990-1995
Biographical / Historical:
Benjamin H. Stansbury, Jr. (September 26, 1934-March 11, 1996) was born in Chattanooga, Tennessee and graduated high school from the Baltimore Polytechnic Institute (founded in 1883 as an engineering school). He attended the Georgia Institute of Technology, School of Architecture, earning a BS in Engineering in 1957. From 1957 to 1961, Stansbury worked for Walter Dorwin Teague Associates in New York as an industrial designer. At Teague, Stansbury worked on a variety of products and missile components. In 1960, he won the Industrial Design Institute Design Award Citation for the Euphorian dental chair (for Ritter Dental). While at Teague, Stansbury met Helen Marie Beheney (December 5, 1935-July 27, 2014) who was a secretary. The couple married in 1961 in California and had two children, Claude and Jacqueline.
Stansbury left New York for Berkeley, California where he joined Dymo Industries, Inc. as Director of New Product Planning from 1961 to 1965. At Dymo, Stansbury crafted a new corporate image and supervised plant and office construction. From 1965 to 1966 he worked for Mattel Toymakers in Hawthorne, California as Director of Corporate Planning and Acquisitions. In 1966, Stansbury, along with John Pylant, formed Product Specialists in Santa Monica. Rudy Hurwich later invested in the company as a three-way partner. Product Specialists focused on product development, manufacturing and marketing. While at Product Specialists, Stansbury developed and built a folding polypropylene boat called the Stowboat (US Patent 4,556,009) available in three sizes (seven, eight and nine feet). His marketing included the phrase, "Let's Go Stowboating!" Stansbury obtained approximately thirty-five patents, many of which were design patents. Almost all of the patents issued to him were assigned to the company who contracted his services. In 1969, Stansbury founded Innovation, a company to take conceptual ideas to the point of commercialization and to then license or sell them.
In 1969, Stansbury was hired by Industrial Design Affiliates (IDA) of Beverly Hills to help turn around the faltering design practice. After years of creative frustration working for someone else, Stansbury left IDA and founded his own design firm, the Stansbury Company, in 1973. Stansbury believed in giving creative people as much freedom as possible and all of his employees were encouraged to be part of the creative process. His company provided full service product development--concept, design, appearance models, engineering development, prototype construction and testing, tool patterns, and pre-production models. A strong emphasis was placed on engineering and manufacturability. Some of the diverse products created included: an exercise bike, roller skates, a smokeless ashtray, a sewage treatment device for boats, cosmetic bottles, surgical rubber gloves, musical toys, a dental chair, packaging (Elvis concert album), and special effects (twenty-four foot alligator) for the film Alligator and miniature sets for the disaster filmMeteor. In 1978, The Stansbury Company was awarded the Western Plastics Art and Design Award for the toy category (sun runner roller skates) and the rotational molding category (La Chair). Some of his clients included: Honda Motor Car, Mansfield Sanitary, Procter and Gamble, Max Factor & Company, Mattel Toys, Schlage Lock, Technicolor, Tomy Toys, Redkin, Jaybee Manufacturing, American Hospital Supply Company and Ronco Teleproducts, Inc.
Stansbury was also a senior consultant to the Bender Corporation, which advised large manufacturing facilities about air quality issues and engineering improvements. He worked with the company on matters related to fluid dynamic modeling and to devise optimal air movements/clearance within a structure.
Stansbury was heavily involved in local politics in Beverly Hills, California. He served as traffic commissioner (1973-1977) and as a planning commissioner (1977-1980). In 1980, Stansbury was elected to the Beverly Hills City Council serving as mayor in 1983 and 1988. After leaving politics, Stansbury continued to invent and in 1992, moved to King City, Ontario, Canada to pursue his invention of the PULSAR Electric Toothbrush (US Patent 5,259,083). The patent was later reissued (RE 35,941) on November 3, 1998. Stansbury was an initial shareholder in Pulse Innovations, Inc., a Canadian corporation formed to develop, market, and license the Pulse toothbrush. The other shareholders in Pulse Innovations included Spark Innovations, Inc. (SPI), a Canadian venture capital incubator and other investors. At SPI, Stansbury was Vice-President of technical services and acted as an engineering consultant and technical advisor on other products under development. In 1995, Procter & Gamble was given an exclusive development option for the Pulse toothbrush, but ultimately Procter & Gamble underwent a restructuring and returned its focus to core products which did not include electric toothbrushes. In 1996, Pulse entered into an agreement with Butler Gum, Canada's largest consumer oral care product company. Stansbury's children, Claude and Jacqueline sold their parents' shares in Pulse Innovations to other shareholders.
Stansbury returned to the United States in 1995 and died on March 16, 1996, in Alexandria, Virginia.
Separated Materials:
Artifacts related to the Ronco Egg Scrambler are located in the Division of Work and Industry.
Artifacts related to The Mr. Dentist, Pulse toothbrushes, Hayes School Publishing Co. posters for ""Good Manners"" (1957) and Safety (1957), a Sesame Street learning kit and parent guides (1970) are located in the Division of Cultural and Community Life.
A Hayes School Publishing Company poster for ""Good Habit Check Charts"" (1959) is located in the Division of Medicine and Science.
Materials related to Helen Stansbury's volunteer work for the Democratic Party, especially a George McGovern Handbook, 1972 and Mike Dukakis materials, 1988 are in the Division of Political History (now Division of Political and Military History).
Provenance:
Collection donated to the Archives Center by Benjamin H. Stansbury's daughter, Jacquelyn Stansbury in 2015.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Stansbury was an initial shareholder in Pulse Innovations (approximately 35%) which was a Canadian (Ontario) corporation formed to further develop, market and license the Pulse toothbrush. Other shareholders in Pulse included Spark Innovations, Inc., a Canadian venture capital incubator (SPI), and certain principal investors in SPI (who contributed equity capital in various funding rounds). Spark Innovations, Inc., of King City, Ontario was founded in 1988 by inventor, designer, and businessman Robert G. Dickie to design innovative new products and to profit from equity ownership. Stansbury was also an officer in and employed by SPI as its Vice President-Technical Services and as an engineering consultant/technical advisor on other products under development by SPI under an employment agreement effective June 22, 1992.
The Pulse electric toothbrush was a new design of electric toothbrush based on a cleaning principle where the bristles reciprocated vertically along their axes, perpendicular to the brush head in rapid, short strokes. The materials in this series contain miscellaneous notes, correspondence, drawings, sketches, clinical studies, testing data, technical specifications, Board of Directors Meeting minutes, and the license opiion agreement with Procter & Gamble.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Benjamin H. Stansbury Papers, Archives Center, National Museum of American History
Benjamin H. Stansbury Collection, 1959-1995, Archives Center, National Museum of American History.
Innovation was founded by Benjamin H. Stansbury in 1969 as a successor to his firm, Product Specialists. Stansbury formed Innovation to take conceptual ideas to the point of commercialization and to then license or sell them. Materials in this series consist of a nine page typescript document detailing the mission of Innovation, background on Stansbury and details about income sources, retainer fees, major product categories the company worked on, method of presentation to customers, and worksheets for new product evaluation and return on investment.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Benjamin H. Stansbury Papers, Archives Center, National Museum of American History
Benjamin H. Stansbury Collection, 1959-1995, Archives Center, National Museum of American History.
Zebra Associates (advertising agency). Search this
Extent:
15 Sound tape reels
4 Motion picture films
54 Cubic feet (127 boxes; one oversize folder)
129 Video recordings
70 Cassette tapes
Type:
Collection descriptions
Archival materials
Sound tape reels
Motion picture films
Video recordings
Cassette tapes
Date:
1942 - 1996
Summary:
Caroline R. Jones (1942-2001), an African-American advertising executive, worked for a number of prominent New York ad agencies and and founded her own firm in 1986. She is best known for her work in assisting clients in marketing to minority consumers. The collection includes client files, print advertisements, and radio and television commercials created for a wide range of commercial and public service campaigns.
Scope and Contents:
The collection contains creative presentations, business correspondence, internal memoranda, market research, focus group interviews, production documents, print advertisements, and other documentation for numerous clients at J. Walter Thompson, Kabon Consultants, Zebra Associates, Kenyon & Eckhardt, the Black Creative Group, BBDO, Mingo-Jones Advertising, and Caroline Jones Advertising. The collection has very little documentation of Caroline Jones, Incorporated (1996-2001), but some material exists regarding the shift from Caroline Jones Advertising to Caroline Jones, Incorporated during 1995 and 1996.
Also included are articles and speeches by Jones, including many on the subject of targeted marketing to minority consumers; photographs, awards and publicity; and a small body of personal papers from her childhood in Benton Harbor, Michigan and her experiences at the University of Michigan. The years at Caroline Jones Advertising (1986-1995) are most thoroughly documented and include extensive client files on minority consumer market development for major clients.
The audiovisual materials portion of the collection is substantial and includes radio and television ads created by the agencies at which Jones worked and television programs in which she appeared as a guest and a host.
Arrangement:
The collection is arranged in seven series.
Series 1: Personal Papers, 1953-1986
Series 2: Business papers, 1965-1995
Subseries 2.1: Speeches, 1972, circa 1983-1994
Subseries 2.2: Articles, 1970-1993
Subseries 2.3: Subject Files, 1967-1995
Subseries 2.4: Publicity, 1965-1995
Subseries 2.5: Business Journals and Datebooks, 1969-1995
Subseries 2.6: Business, Civic, and Political Organizations and Activities, 1968-1993
Subseries 3.7: Mingo, Jones, Guilmenot and Mingo-Jones, 1977-1987
Subseries 3.8: Freelance Work and Miscellaneous, 1964-1985
Series 4: Caroline Jones Advertising Agency Records, 1987-1996
Subseries 4:1: Client Files and Related Research, 1987-1995
Subseries 4.2: Agency Credentials, 1985-1991
Subseries 4.3: New Business, 1987-1994
Subseries 4.4: Correspondence, 1990-1995
Subseries 4.5: Office Materials, 1990-1995
Series 5: Print Ads, 1964-1996
Series 6: Photographs and Slides, 1950s-1995, undated
Subseries 6.1: Slides, undated
Subseries 6.2: Photographs, 1950s-1995
Series 7: Audio Visual Materials, 1970-1997
Subseries 7.1: Audio cassettes, 1984-1994
Subseries 7.2: Open Reel Audio Tapes, 1970-1984
Subseries 7.3 Videotapes, 1987-1997
Subseries 7.3.1: Agency Reels and Compilations, 1989-1994
Subseries 7.3.2: Television Commercials (Brand/Client specific), 1987-1997
Subseries 7.3.3: Director's Show Reels, 1989-1996
Subseries 7.3.4: Television Programs, 1985-1994
Subseries 7.4: Motion Picture Films, 1970s
Biographical / Historical:
Caroline Robinson Jones (1942-2001) was a highly regarded American advertising and public relations executive. Her work recognized the rising economic power and cultural influence of the black middle class after World War II and contributed to a fundamental shift in American advertising, as mainstream national advertisers sought to reach a consumer market that was increasingly recognized as both economically significant and racially and ethnically diverse. The corporate and public service advertising she created to reach minority audiences stands as a record of our nation's continuing dialogue with race and ethnicity, viewed through the dual lenses of consumption and mass culture.
Caroline Marie Robinson was born in Benton Harbor, Michigan, the third of nine children. In 1963, she graduated from the University of Michigan, where she was active in Alpha Kappa Alpha sorority, with a bachelor's degree in English and a minor in Science. She married Edward Jones, a loan officer with the Small Business Administration in 1965, and had a son, Anthony. After college, she was hired by the New York offices of J. Walter Thompson, one of the country's oldest, largest and most respected advertising agencies. Like most women hired by the agency at that time, she began working in the secretarial pool, but she was invited to attend the agency's copywriting school, becoming the first African-American person ever to do so. She remained at Thompson for five years as a junior copywriter on accounts including Ponds, Chun King, Scott Paper, and the American Gas Association.
In 1969, she joined Zebra Associates as Vice President and Creative Director. Zebra, a black owned agency with a racially integrated staff, was among a pioneer group of advertising agencies that specialized in tailoring national ad campaigns to the needs and desires of an urban, black consumer market. She was named one of the Foremost Women in Communications in 1970, and won her first advertising awards in 1971, including one for work on the Southern Voter Registration Drive.
In 1972, Jones went to work as Senior Copywriter at Kenyon & Eckhardt. She later became a partner and Creative Director. While at K&E, she met Kelvin Wall, who recruited her as a senior consultant at Kabon Consulting, another black-owned agency with which she was associated from about 1970 until about 1974. From there she went on to co-found the Black Creative Group. In 1975, she achieved another first by becoming the first woman Vice President of a major agency, Batten, Barton, Durstine and Osborn (BBDO).
Jones remained at BBDO until 1977, when she joined Frank Mingo and Richard Guilmenot as principals in a new agency affiliated with Interpublic. That arrangement offered the firm the financial backing of an international advertising and marketing communications giant. Mingo-Jones specialized in tailoring general market campaigns to a black audience, in creating new campaigns for the black market, and, in some cases, repositioning the product or introducing new products to increase market share. Jones played minor roles advising the Carter-Mondale presidential campaign in 1984 (box 31/folder 13), the Mondale-Ferraro campaign (box 34/folder4), and the David Dinkins New York City mayoral campaigns. She also advised the Jesse Jackson presidential campaign and the PLP party of the Bahamas as part of her public relations work for the country (see,for example, notebooks for September,1984, box 79).
In 1986 Caroline Jones left Mingo-Jones to form her own agency, Caroline Jones Advertising, which she restructured in 1994 as Caroline Jones, Inc. and operated until her death in 2001. Her major clients included the Bahamas Ministry of Tourism, McDonalds, and Anheuser-Busch. Jones also created public service advertising for the United Negro College Fund, Healthy Start (pre-natal care), and the Partnership for a Drug Free America.
Caroline Jones received many awards including "Woman of the Year" by the Advertising Women of New York in 1990. She served on the boards of the Advertising Council, Long Island University, the Women's Bank of New York, and on the New York State Banking Board. Beginning in he late 1980s, she produced and moderated "Focus on the Black Woman" for WNYC Radio and hosted "In the Black: Keys to Success" for WOR-TV.
Sources
Stuart Elliott, "Caroline Jones, 59, Founder of Black-Run Ad Companies," The New York Times, July 8, 2001.
Judy Foster Davis, "Caroline Robinson Jones: Advertising Trailblazer, Entrepreneur and Tragic Heroine," in Eric H. Shaw, ed., The romance of marketing history : proceedings of the 11th Conference on Historical Analysis and Research in Marketing (CHARM), Michigan State University, East Lansing, Michigan, May 15-18, 2003 Boca Raton, FL : Association for Historical Research in Marketing, 2003. 210-219.
Judy Foster Davis, "'Aunt Jemima is Alive and Cookin'?' An Advertiser's Dilemma of Competing Collection Memories," Journal of Macroeconomics, Vol. 27, No. 1. March 2007 p. 25-37
Materials in the Archives Center, National Museum of American History:
An oral history interview with Caroline Jones is found in Archives Center Collection (AC0367), The Campbell Soup Advertising Oral History and Documentation Project.
Provenance:
The collection was donated to the Archives Center, National Museum of American History in September 1996 by Caroline Marie Robinson Jones.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
This collection is the result of a year-long study of Campbell's "Red and White" Soups advertising and marketing, supported in part by a grant from the Campbell Soup Company. Thirty-one oral history interviews were conducted by Dr. Barbara Griffith for the project, and a variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that provides documentation, in print and media, of the history and development of advertising for Campbell's Red and White Soups in the decades following World War II.
Scope and Contents:
This collection is the result of a year-long study of Campbell's "Red and White" Soups advertising and marketing campaigns. Oral histories conducted by Smithsonian Institution staff with individuals involved with the Campbell's Soup Corporation and its advertising campaigns form the core of the collection. Also included are clippings and background research files, abstracts of the oral history interviews, television and radio commercials, company publications, and promotional items and packaging.
A 2015 addition to the collection was born digital and consists of materials from the groundbreaking "Real Life Campaign" which featured inter-racial couples as well as a gay couple. These materials include storyboards, scripts, consumer feedback both postive and negative, focus group material, labels, commercials, supporting documentation on the development and implementation of the campaign. These materials are available in the Smithsonian Institution DIgital Asset Management System (DAMS).
Arrangement:
Collection is organized into nine series.
Series 1, Research Files, 1939-1989
Series 2, Interviewee Files, 1989-1990
Series 3, Oral Histories, 1989-1990
Series 4, Television Commercials, 1957-1990
Series 5, Radio Commercials, 1966-1975
Series 6, Print Advertisements, 1905-1989
Series 7, Promotional Items and Packaging, 1968-1991
Series 8, Company Publications, 1983-1988
Series 9, Real Life Campaign, 2015
Biographical / Historical:
The Campbell Soup Company's "Red and White" advertising campaigns are remarkable not only for their longevity, but for the consistency of the advertising message. Since 1898, when the red and white label was incorporated, the packaging and the message have changed only marginally. When Andy Warhol painted his pop art Campbell Soup cans in the early 1960s, he presented an immediately recognizable image with which all of America could identify.
Campbell's condensed soups, first marketed in 1897, have become a staple of the 20th century American household. The Joseph Campbell Preserve Company, a canning concern which grew out of an 1869 business partnership between a fruit merchant and an ice box manufacturer, was well established by the time Arthur Dorrance succeeded Joseph Campbell as president. When Dorrance's nephew, John T. Dorrance, a chemical engineer and organic chemist trained at MIT, developed a process for making condensed soup, the company was faced with the task of successfully marketing the revolutionary new convenience food. The soup won a gold medallion for excellence at the 1900 Paris Exposition, and the company incorporated the image on its labels and in its advertising.
In the developing consumer culture which began to grow during and after the industrial revolution, women were identified as the primary consumers of household goods and services. Homemakers have been the target of Campbell' s Red & White advertising since its inception, and this focus is reflected both in the content and the placement of the advertising. The identification of a predominately female consumer market was also influential in the creation of a widely recognized and long-lived symbol, the Campbell Kids, created in 1904 by Grace Gebbie Drayton. The Kids were meant to convey a sense of wholesomeness and physical well-being associated with eating Campbell Soups.
The advertising of the early teens and twenties most often consisted of black and white or two-color depictions of the can and the product, often accompanied by images of the rosy-cheeked Kids. A large portion of the ad was devoted to narrative description of the soups' healthful properties, suggesting that"Campbell Soups Give Vigor and Strength", "I Couldn't Keep House Without Campbell's Tomato Soup", and "If Every Woman Realized How Much Her Husband Likes Soup - She Would Serve It Everyday".
The advertising of the 1930s tended towards idealized illustrations of women and children; the Kids were less visible during the 1930s and 1940s, deemed too "chucklesome" for the Depression years, and too old-fashioned
during World War II. Ad copy continued its appeal to women's sense of responsibility for the well-being of husbands and children, with slogans suggesting "It Takes a Bright and Sparkling Flavor to Attract Children", "When a Man Says It's Good, It's Good", and "Wouldn 't I Be Silly to make It Myself?"
Campbell broadened the scope of its advertising by sponsoring radio programming, beginning in 1931 with the "Hollywood Hotel" program on CBS. Later radio sponsorships included the George Burns and Gracie Allen show, "Campbell Playhouse", "Amos and Andy", the "Jack Carson Show", "Hildegarde", and "Edward R. Murrow with the News", among others . The jingle "M'm M'm Good" was first aired during the radio broadcasts of this period, and was reinforced in the print advertising. Beginning in 1950, Campbell began to sponsor television shows, continuing its focus on women and children as primary purchasers and consumers of suop. Most notable among these sponsorships were "The Donna Reed Show" and "Lassie" . Print ads of the 1950s featuring Johnny Carson, Donna Reed, and the cast of the Lassie Show helped to reinforce the Company's sponsorship of these popular shows.
In 1954, Campbell moved its $10 million dollar condensed soup account from Ward Wheelock Company, the Philadelphia firm which had handled the account since 1910, to Batten, Barton, Durstine & Osborn (BBDO) of New York. By 1966, BBDO account executives urged "selective but not major" use of the Kids and the slogan "M'm M'm Good", choosing instead to employ advertising that stressed health claims and fitness issues rather than the wholesome, comforting associations of hot soup. The Kids became more athletic and less rotund.
Reflecting changes in American social and family structures Campbell' s advertising, began to depict the working wife and the busy schedules of a family "on the go". A 1960 ad declares "Good Things Begin to Happen When Working Girls Have Soup and Crackers" or "Somethings Happened to Supper". In light of the women 's movement, which was gaining momentum during this period, Campbell advertising remained decidedly traditional. In the 1970s, "Give Me the Campbell Life" recognized women 's expanded roles as working mothers, but "They Always Eat Better When You Remember the Soup" and "Get Your Campbells Worth" reveal a more conservative pitch to homemakers responsibilities. Other societal changes are suggested in the advertising, for instance, the "Soup is Good Food" and "Health Insurance" campaigns of the 1980s reflected a new emphasis on health and fitness.
In 1981 the company transferred the soup account to another New York firm, Backer Spielvogel and Bates . The 1980s saw a renewed emphasis on network primetime, strategic radio advertising (where ads for hot soup are tagged to reports of rain or snow, or are aired just before the noon lunch hour), and regional marketing of specialized products or packaging designed to appeal to local tastes and changing nutritional standards. These new products have engendered some changes in Campbell' s time-honored red and white label to emphasize the "new and improved" characteristics of the products
In 2015, Campbells developed the "Real Life" campaign. This campaign was groundbreaking in many ways. The commercials portrayed not only inter-racial couples but also a gay couple, two fathers and their son. This campaign had a product tie in with the 2015 release of the new installment in the motion picture franchise, Star Wars. The campaign received commentary from the public both pro and con. Campbells continued the campaign without revising or pulling any of its commercials. While running in selected markets, the campaign made nationwide headlines and pointed up the continuing change in the make-up of the American family.
Provenance:
Paul N. Mulcahy, V.P. Marketing Services, Campbell Soup Company,1990. Made for the National Museum of American History, Smithsonian Institution by the Center for Advertising History, 1989-1990.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
