Collection documents World's Fairs from 1876 to 1993.
Scope and Contents:
The collection is a compilation of gifts from numerous donors, of printed materials and ephemera relating to World's Fairs.
Arrangement:
The collection is arranged into one series chronologically by fair.
Provenance:
Collected from numerous donors by the Division of Community Life (now called the Division of Home and Community Life.) A number of items in the collection were also collected for the National Museum of American History by the Division. Donors include Viola E. Willcuts, Peter M. Warner, Edith B. Meggars, Elizabeth R. Lindsay, C.W. Holt, Walter Grossman, Margaret Frick, Peter M. Warner, Esther Pauline Annis, Roy Krause, Ameriflora, Expo '92, Expo '93, Colombo, O. Morton Hallwig and Elizabeth Ann Hallwig, Mary C. Shafer, Robert Vogel, John Coppola, Stella M. Carmody, Walter and Josephine Landor, and Stephen Sheppard.
Restrictions:
The collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The records document the development and use of Reddy Kilowatt, a cartoon figure trademark created in 1926 by Ashton B. Collins, Sr. More than 150 investor-owned electric utilities in the United States and at least twelve foreign countries licensed the use of the Reddy Kilowatt trademark. The records include a wide range of textual and visual materials and sound and moving image recordings.
Scope and Contents:
The collection consists of approximately thirty cubic feet of material created or compiled by Ashton Collins, Sr., and the Reddy Kilowatt Service; Reddy Kilowatt, Inc.; and Reddy Communications, Inc. Materials include publications, advertisements, clip art, photographs, drawings, sketches, correspondence, small artifacts, ephemera, and audio-visual material. It is divided into eight series: Series 1, Background Materials, 1926-1977; Series 2, Ashton Collins, Sr., Materials, 1926-1974; Series 3, Client Services and Publications, 1935-1999; Series 4, Advertising Materials, 1939-1997; Series 5, Scrapbooks, 1935-1960; Series 6, Copyright, Trademark and Other Legal Materials, 1926-1994; Series 7, Reference Materials, 1926-1992; Series 8, Audio-Visual Materials, 1939-1989.
Throughout its history, the Reddy Kilowatt firm was particularly thorough in keeping records of its publications and services. In addition to materials generated by the company itself, there is a significant amount of material accumulated through efforts in market and legal research activities. Particular strengths of the collection include a wide variety of Reddy Kilowatt publications and ephemera; trademark and legal files; files kept on other trademark characters; audio-visual materials; and materials relating to the public debate over atomic energy. The audio-visual materials are unusual because of the amount of textual documentation retained. There is also a significant portion of material documenting the company's involvement in the 1964-1965 World's Fair. The collection is also particularly rich in correspondence and memoranda. The reach of possibilities involving the appearance of the Reddy Kilowatt character in a variety of poses, media, and merchandise should not be underestimated.
Series 1, Background Materials, 1926-1977
This series is divided into three subseries: Subseries 1, Articles of Incorporation, 1953; Subseries 2, Histories and Origins of Reddy Kilowatt, 1926-1977; and Subseries 3, Reddy Remarks, 1935-1936. Series 8, subseries 6, consists of five hours of oral history interviews with Mrs. Ashton Collins Sr. and her son Ashton Collins Jr.
Subseries 1, Articles of Incorporation, 1953, contains the packet of legal information mailed to licensees including the certificate of incorporation, Collins's letter of transmittal, a summary of the corporate structure, the joint tenancy agreement, the corporate by-laws, and copies of a filing with the Securities and Exchange Commission (SEC). The packet also includes the Reddy Kilowatt Guide Book, which directed licensee companies on correct and incorrect methods of depicting Reddy Kilowatt. Upon incorporation, Collins retained 80 percent of the company's stock; the remaining 20 percent was available only to Reddy Kilowatt licensees. The Reddy Kilowatt Service begun by Ashton Collins, Sr., in 1934, was wholly owned by him until the formation of Reddy Kilowatt, Inc., in 1953.
Subseries 2, Histories and Origins of Reddy Kilowatt, 1926-1977, contains a variety of documents that illustrate the origins and development of both the Reddy Kilowatt character and the company that promulgated his use. A photo album and newspaper clippings from the First Alabama Electrical Exposition document the first appearance of Reddy Kilowatt. Newspaper clippings, graphics, and ephemera from 1926 to 1934 illustrate the adoption of Reddy Kilowatt into advertising use by a handful of eastern and southern electric utilities. Files of press clippings spanning 1937 to 1977 consist largely of utility company newsletters and articles from trade publications. Correspondence is also included. The press clipping files document a carefully developed and tightly controlled company mythology about the emergence of the Reddy Kilowatt character and the success of Collins's endeavors.
Subseries 3, Reddy Remarks, 1935-1936, includes promotional materials that describe Collins's advertising program to prospective clients as well as a series of newspaper advertisements from three electric utilities. This subseries represents Ashton Collin's initial attempt to design an entire advertising program in conjunction with promoting a trademark figure.
Series 2, Ashton Collins, Sr., Files, 1926-1974
This series is divided into four subseries: Subseries 1, Correspondence, 1926-1964; Subseries 2, Speeches, 1942-1974; Subseries 3, Articles, 1933-1951; and Subseries 4, Miscellaneous, 1933; 1953.
Subseries 1, Correspondence, 1926-1964, includes letters discussing Collins's original attempts to set up the Reddy Kilowatt program, as well as Collins's later revitalization of the Reddy Kilowatt/lighting bolt connection. Also included are thank you letters following the Edison Electrical Institute's tribute to Collins and a few holiday cards. Collins's correspondence is also distributed throughout the collection in conjunction with specific topics.
Subseries 2, Speeches, 1942-1974, includes transcripts and notes from speeches given by Collins to various electrical industry forums. Subjects include trends in the electrical consumer market, political situations involving electric utilities, and recommendations for electric utility advertising. Themes include calls for action against government regulation of public utilities and the need for specific advertising directed toward youth and women. Correspondence and event programs are included, as well as a reference file containing material about public speaking and relevant issues in the electrical industry.
Subseries 3, Articles, 1933-1951, contains seven short editorials submitted to Electrical Worldin 1933 and two articles written by Collins for investor-oriented magazines (1947 and 1951).
Subseries 4, Miscellaneous, 1933; 1953, contains a hotel bill and a sheet of the Reddy Kilowatt letterhead used by Ashton Collins.
Series 3, Client Services and Publications, 1935-1999, encompasses the range of publications and services provided to licensees of the Reddy Kilowatt trademark. Publications range from clip art illustrations to detailed program guides. Services include wiring certification, portable talking figures for exhibition, comprehensive advertising plans, access to demographic surveys, special informational mailings, and access to trademark merchandise. The first seven subseries are publications arranged alphabetically; the remaining eight subseries are specific service programs, also arranged alphabetically: Subseries 1, Clip Art, 1936-1978; Subseries 2, Communications in Environment/Youth, 1971-1972; Subseries 3, Reddy Bulletin, 1935-1964; Subseries 4, Reddy Kilowatt Activities, 1934-1935; Subseries 5, Reddy Kilowatt Ink, 1986-1993; Subseries 6, Reddy Kilowatt's Review, 1936-1940; Subseries 7, Reddy News, 1942-1999; Subseries 8, Environmental Program, 1960-1974; Subseries 9, Grass Roots Impact Plan, 1950-1952; Subseries 10, Reddy-Items Merchandise, 1947-1994; Subseries 11, Reddy Kilowatt Talking Figure, 1949-1970; Subseries 12, Reddy Kilowatt Youth Program, 1938-1987; Subseries 13, Reddy Wiring Program, 1955-1963; Subseries 14, Special Executive Mailings, 1950-1994; and Subseries 15, Subject Files, 1952-1988.
Subseries 1, Clip Art, 1936-1978, includes mat service sheets, original sketches, and layout boards. The mat service sheets were sent regularly to client companies for use in advertisements. They include Reddy Kilowatt in a variety of poses and activities meant to illustrate a wide variety of uses for electricity as well as the benefits of investor-owned utilities. Subjects include but are not limited to household appliances, farm uses, atomic energy, national defense, electric rates, power outages, safety, voting, famous Americans, holidays, the New York World's Fair (both 1939 and 1964-1965), and the Beatles. One noteworthy theme is the potential of electrical appliances to alleviate household chores, specifically targeted toward women. The sketches included in the subseries originate from Ray Crosby, longtime art director for Reddy Kilowatt. Included among the layout boards are the original designs for a series of 1940s advertisements concerning American mobilization for war. The subseries also contains the Reproduction Proof Index, which cross-references a detailed list of subjects with corresponding service sheet numbers. The index incorporates mat service sheets from approximately 1955 to the indexes' publication dates, 1970-1972.
Subseries 2, Communications in Environment/Youth, 1971-1972, contains issues of the newsletter, Communications in Environment/Youth, and related correspondence. Communications in Environment/Youth informed client companies of issues of public concern related to utility companies, including environmental issues, and provided information about successful public programs. These include topics such as plant siting, interactions with public school systems, information about nuclear plant safety, efforts to switch to recycled paper, and youth safety programs. The correspondence includes internal memoranda discussing connections between youth culture and environmental concerns, and promotional letters sent to client companies.
Subseries 3, Reddy Bulletin, 1935-1964, contains issues of the Reddy Bulletin, a promotional device for the Reddy Kilowatt Program and a means to communicate industry-wide information. It contains advertisements for Reddy Kilowatt merchandise, comic books, films, television commercials and other promotional materials. Promotional merchandise includes items such as ashtrays, balloons, candy, soap, decals, patches, scorebooks, notepads, aprons, canning labels, pens, safety posters, dishes, coasters, clocks, playing cards, poker chips, bill inserts, calendars, billboards, correspondence cards, and plywood display figures. Examples of many of the items were included with the Reddy Bulletin. Where possible, these items have been left in situ. The Reddy Bulletin also includes general information relevant to electric utility advertising executives.
Subseries 4, Reddy Kilowatt Activities, 1934-1935, contains issues of the earliest client-oriented publication from the Reddy Kilowatt Service. A one-page sheet, Reddy Kilowatt Activities described usage of the Reddy Kilowatt trademark by the initial licensees of Reddy Kilowatt.
Subseries 5, Reddy Kilowatt Ink, 1986-1993, contains issues of the quarterly newsletter, Reddy Kilowatt Ink. Begun in 1986, the newsletter included two pages of clip-art along with suggestions for use in advertisements. It filled the former function of Reddy News, which was reformatted into a magazine-style industry publication in the 1970s.
Subseries 6, Reddy Kilowatt's Review, 1936-1940, contains issues of Reddy Kilowatt's Review, which combined advertisements by licensees with commentary by Ashton Collins. Anecdotes of consumer response to Reddy Kilowatt and testimonials from clients appear sporadically.
Subseries 7, Reddy News, 1942-1999, contains issues of Reddy News and a thorough index. Initially, Reddy News was a collection of advertisements by clients, released biannually. It was meant to stimulate advertising ideas among licensee companies and included explanatory copy that underscored the goals of the Reddy Kilowatt Program . Reddy Newswas reformulated in the 1970s as a bi-monthly trade publication focused on the business concerns of investor-owned utilities, though examples of advertisements were still included. The hand-written index was compiled by Mrs. Collins, Sr., and cross-references detailed subject headings with Reddy News issues from 1942 to 1970.
Subseries 8, Environmental Program, 1960-1974, includes consumer brochures, clip art, and a program guide titled Environment: A Reddy Kilowatt Program. There is also a notable 1973 study, "Public Acceptance of Nuclear Power-Analysis and Approaches," complied by Reddy Kilowatt, Inc., and released only to client companies. This series represents Reddy Kilowatt, Inc.'s response to increased public scrutiny of the environmental impact of power plants in the 1960s and 1970s, especially atomic energy facilities. More information about the public relations strategies developed by Reddy Kilowatt, Inc., in relation to atomic energy is contained in Series 4, Advertising Materials, 1939-1997; Subseries 1, Bernard J. Bachem Files, 1959-1980. The firm's market research on the public debate concerning atomic energy is reflected in a series of audio recordings located in two sub-subseries located in Series 8, Audio-Visual Materials, 1939-1989; Subseries 4, Sub-subseries 3, News Programs, 1976-1979 and Sub-subseries 4, Speeches, 1975-1980, undated.
Subseries 9, Grass Roots Impact Plan, 1950-1952, contains a series of brochures, clip art and promotional documents. The Grass Roots Impact Plan was an advertising program designed to "fight creeping socialism" by promoting the benefits of investor-owned utilities. The plan also promoted the use of atomic energy. The brochures were mailed out to participating companies in intervals to be kept in a binder for a complete program guide.
Subseries 10, Reddy-Items Merchandise, 1947-1994, includes catalogs, supplier information and publicity material related to the Reddy-Items Merchandise Program. Reddy Kilowatt, Inc., contracted for a wide variety of merchandise items to distribute through its client companies. There is little information or correspondence within the collection about the actual process of ordering such materials. The catalogs provide an overview of merchandise available for specific years. Interested researchers may wish to refer to the artifact collection for actual examples of Reddy-Items merchandise and to examine the Reddy Bulletin, used primarily to advertise these products to clients. See Series 3, Client Services and Publications, 1935-1999, Subseries 3, Reddy Bulletin, 1935-1964.
Subseries 11, Reddy Kilowatt Talking Figure, 1949-1970, consists of correspondence, design proposal, design specifications, display kit instructions and publicity materials related to a three-dimensional Reddy Kilowatt figure used at expositions and fairs. The figure was wired to an external microphone and speaker, so that the figure could talk to the audience and answer questions. A script is included with the display kit instructions, along with explanatory photographs. Multiple photographs of the figure in use are included with the textual materials.
Subseries 12, Reddy Kilowatt Youth Program, 1938-1987, includes a program guide, presentation binder, promotional materials, pen and ink illustrations, poetry, documentation of two Reddy Kilowatt youth clubs, business presentation scripts, and a government anti-communist brochure. The "Mother Juice" rhymes illustrate Ashton Collins, Sr.'s early interest in focusing advertising attention on youth populations in order to inculcate appreciation of electricity and its applications. The confluence of the baby boom and the post World War II anti-communism movement made this focus a mainstay of the Reddy Kilowatt Program, providing Collins with an opportunity to combine capitalist economic values with consumer electricity usage. The script for "Fission, Fertility, and the Future" spells out Collins's reasoning behind his interest in influencing youth populations, and the accompanying program guide and presentation binder illustrate the mechanics of his youth-oriented advertising plan for electric utilities. Of particular note is the 1964 survey of adults and adolescents testing for trademark recognition and attitudes about electricity. The survey was commissioned by Reddy Kilowatt, Inc., and performed by Gilbert Youth Research Organization in five cities across the United States. Another notable item in the subseries is Communist Target, a 1960 report by J. Edgar Hoover to the House Committee on Un-American Activities.
Subseries 13, Reddy Wiring Program, 1955-1959, includes brochures, ephemera, and photographs related to the Reddy Wiring Program. This program promoted a specific standard of electrical wiring in new homes. Participating builders were then allowed to designate their products as "Medallion" or "Gold Medallion" homes.
Subseries 14, Special Executive Mailings, 1950-1994, consists of letters and press releases sent to a list of advertising and public affairs executives of Reddy Kilowatt client companies. Topics include, but are not limited to, requests for information, legal updates, personnel changes, promotions of specific advertising programs, and reprints of articles.
Subseries 15, Subject Files, 1952-1998, are arranged alphabetically by subject heading. Subjects include, but are not limited to, sports trophies, ventriloquist acts, brochures about the 1976 Bicentennial, consumer information brochures, and the Annual Report competition. Of note is the 1953 Artist Guide, which explains the particulars of drawing Reddy Kilowatt.
Series 4, Advertising Materials, 1939-1997, is divided into three subseries: Subseries 1, Bernard J. Bachem Files, 1959-1980; Subseries 2, Business Advertising, 1940-1997; and Subseries 3, Client Advertising, 1939-1977.
Subseries 1, Bernard J. Bachem Files, 1959-1980, consists of files generated and maintained by Bernard J. Bachem, the vice-president in charge of audio-visual media and the Reddy Kilowatt Environmental Program from approximately 1958 to 1972. The files are arranged alphabetically by subject heading. Topics include production and syndication of television commercials, nuclear energy public relations strategies, radio scripts, and the Reddy and Mr. Toot children's show. Of note is a file of correspondence with Terrytoons, which contracted with Reddy Kilowatt, Inc., to produce television commercials.
Subseries 2, Business Advertising, 1940-1997, consists of brochures and presentation materials developed for advertising to business clients. The subseries includes several "presentation binders" used at meetings with potential clients to describe the Reddy Kilowatt Program. In 1940, Ashton Collins, Sr., began collecting testimonials from executives at licensee companies for use in approaching new clients. These became a mainstay of his business advertising approach until the 1960s, when the company began developing a series of glossy brochures. Slide-shows and filmstrips also became a key advertising tool; scripts and related memoranda are contained within this subseries, and are also found in Series 8, Audio-Visual Materials, 1939-1989, Subseries 1, Supplementary Materials, 1945-1984; and Subseries 5, Filmstrips, 1939-1984.
Subseries 3, Client Advertising, 1939-1977, contains advertisements created by licensees of the Reddy Kilowatt trademark. Materials are organized alphabetically by subject and include newspapers, bill inserts, notices, brochures, employee handbooks, annual reports, comic strips, signs and posters. More examples of client advertisements can be found in Series 3, Client Services and Publications, 1935-1999, Subseries 3, Reddy News, 1942-1999.
Series 5, Scrapbooks, 1935-1960, undated, consists of eight scrapbooks: Plant Openings, Publicity, Reddy on Display, Reddy Made Magic, Transportation, Use of Reddy on Trucks; and Reddy news Launchings. The Plant Openings, 1948-1949, details when a plant opened and contains the associated advertising for the plant dedication typically with photographic collages. The Publicity Scrapbook, 1935-1950, contains newspaper clippings about Reddy Kilowatt and articles from trade publications such as the Advertisers Digest. Reddy on Display Scrapbook, 1948, depicts window displays of Reddy Kilowatt at various public service and gas companies across America. The Reddy Kilowatt Scrapbook tells the story of Reddy Kilowatt's daily activities starting at 6 a.m. and ending at 2 a.m. The Reddy Made Magic Scrapbook, 1948, contains publicity for the Technicolor motion picture film, Reddy Made Magic, which tells the story of electricity. The majority of the publicity consists of announcements for the showing of the film. The Transportation Scrapbook, 1947, contains advertising for electric and gas powered buses, trolleys, and trams. Reddy Kilowatt is cast as the servant for electricity, gas, and transportation. Use of Reddy on Trucks Scrapbook, undated, consists of black-and-white photographs of electric companies using the Reddy Kilowatt logo and clippings from the Reddy Bulletin of trucks. Reddy News Launchings Scrapbook, 1942-1960, consists of pages from the Reddy News presumably used for developing news releases.
Series 6, Copyright, Trademark and Other Legal Materials, 1926-1994, is divided into six subseries: Subseries 1, Copyright Materials (general), 1926-1953; Subseries 2, Trademark Materials (general), 1932-1953; Subseries 3, United States Trademarks, 1933-1989; Subseries 4, Foreign Trademarks, 1937-1994; Subseries 5, Reddy Kilowatt v. Mid-Carolina et al., 1937-1976; Subseries 6, Trademark Character Files, 1937-1976; and Subseries 7, Reference Materials, 1945-1980.
Subseries 1, Copyright Materials (general), 1926-1953, contains general copyright information and compiled lists of copyrights for various Reddy Kilowatt activities, such as the Reddy News, Reddytoons, and bulletins, and correspondence between the Alabama Power Company and the Library of Congress Copyright Office about copyrighting the basic figure and name of Kilowatt and such prefixes as "Reddy," "Happy," and "Handy." The Alabama Power Company initiated this correspondence in 1926 to protect its symbolic character "Reddy Kilowatt" for appliance sales and general advertising.
Subseries 2, Trademark Materials (general), 1932-1953, includes general correspondence about trademarks, trademarks not granted, trademark renewals and re-publication, trademark assignments, and infringements cases. The trademark assignment file also contains a patent assignment (United States patent # 2,349,706) from Ashton B. Collins to Reddy Kilowatt, Inc. The patent is for a display device designed primarily to hold advertising matter. The infringement materials relate to improper uses of Reddy Kilowatt and clients seeking permission or clarification on the proper use of the trademark.
Subseries 3, United States Trademarks, 1933-1989, consists primarily of registered trademarks, certificates of renewal, correspondence about the registration process with the United States Patent Office and examples of the trademark being used by Reddy Kilowatt, Inc. The bulk of the correspondence is from C.A. Snow and Company, registered patent attorneys, and Louise M. Bender, corporate secretary for Reddy Kilowatt, Inc. Examples of the trademarks are found in the Reddy News, "clip sheets" of trademark symbols , on business letterhead, stickers, playing cards, calendars and other ephemera. Trademark file #651,768, contains a copy of the Reddy Kilowatt Handbook of Trademark Usage, 1958. This handbook was intended to guide electric light and power companies licensed to use Reddy Kilowatt trademarks. Trademark file #827,151, contains a small binder of Reddy Kilowatt small appliance advertisements, 1938 to 1965, not inclusive. This subseries is arranged chronologically by registered trademark number.
Many of the materials in this series were filed under the provisions of the Lanham Act, named for Representative Fritz G. Lanham of Texas, passed on July 5, 1946, and signed into law by President Harry Truman to take effect "one year from its enactment," on July 5, 1947. The Lanham Act is found in Title 15 of the U.S. Code and contains the federal statutes governing trademark law in the United States. The Act prohibits a number of activities, including trademark infringement, trademark dilution, and false advertising.
Subseries 4, Foreign Trademark Materials, 1937-1994, consists of registered trademarks, correspondence and examples of the Reddy Kilowatt trademarks in foreign countries such as Australia, Barbados, Mexico, Kenya, the Netherland Antilles and South Korea. The Kenya file contains specific information about trademark law and policies in Kenya. Several publications of note are Law of KenyaTrademarks Ordinance Chapter 506, 1962; The Merchandise Marks Ordinance Chapter 505, 1963, detailing the specific Kenyan laws and information on the electricity industry in Kenya; the East African Power and Lighting Company's The East African Power and Light Company, Directors Report and Accounts, 1965; and The Power Supply Industry in Kenya, 1966.
Subseries 5, Reddy Kilowatt v. Mid-Carolina et al., 1926-1960, includes correspondence and legal documents related to the trademark infringement lawsuit filed by Reddy Kilowatt, Inc., against Mid-Carolina Electric Cooperative and the National Rural Electric Cooperative Association (NRECA). The lawsuit was filed in 1953 and resolved by Judge Harry E. Watkins in 1956. The subject of the dispute was "Willie Wiredhand," an advertising trademark character used by the NRECA. Reddy Kilowatt, Inc., alleged that the character was drawn similarly to Reddy Kilowatt and used in comparable ways, thus confusing consumers' ability to discern between the two. Judge Watkins's decision hinged on the legal boundaries drawn between service areas of investor-owned utilities and electric cooperatives. Because electric cooperatives were prevented from competing for investor-owned consumer audiences, Judge Watkins deemed that the trademarks also were not in competition. Ashton Collins, Sr., was greatly disappointed by the decision, and this is reflected in the post-decision correspondence files. Other files of note concern consumer surveys in South Carolina and Iowa commissioned by Reddy Kilowatt, Inc., with the aim of finding evidence to bolster the lawsuit; depositions from participants are included in the files. Ashton Collins, Sr.'s affidavit and documentation of the Willie Wiredhand trademark also are included in the subseries.
Subseries 6, Trademark Character Files, 1937-1976, contains the reference files developed by Ashton Collins, Sr., and Reddy Kilowatt, Inc. concerning other trademark characters. The correspondence reflects an interest in factors leading to success of other trademark characters as well as an active concern with trademarks that might infringe on Reddy Kilowatt's success. Files include early characters such as the Chesapeake and Ohio Railroads' Chessie the Cat and Borden's Elsie the Cow. A large file on Smoky Bear contains advertisements including Reddy Kilowatt. Files that reflect infringement concerns include Willing Water, Bill Ding, Mr. Wirewell, and Genie.
Subseries 7, Reference Materials, 1945-1980, contains files developed on topics relating to non-character corporate trademarks. Materials include brochures, articles, advertisements, publications and correspondence. Files on efforts by Xerox Corporation, Coca-Cola Company and Dow Chemical Company to regulate language about their trade names are included. Other notable files include Bakelite advertisements and a file of correspondence and articles concerning Isadore Warshaw, who testified on behalf of the NRECA during the Reddy Kilowatt v. Mid-Carolina et al., hearings.
Series 7, Reference Materials, 1926-1992, consists of general files maintained by Reddy Kilowatt, Inc., for internal reference. It is divided into five subseries: Subseries 1, Client Use of Services, 1977-1984; Subseries 2, New York World's Fair, 1938-1939, 1961-1966; Subseries 3, Subject Files, 1940-1992; Subseries 4, Testimonials, 1939-1977; and Subseries 5, Empty Binders, 1926-1987.
Subseries 1, Client Use of Services, 1977-1984, consists of files maintained during the incarnation of the company as Reddy Communications, Inc. During this period, the firm was emphasizing its usefulness as an information clearinghouse for the electric utility industry. These files include monthly reports on client use of services as well as more detailed reports on steps taken to meet client requests for information.
Subseries 2, New York World's Fair, 1938-1939; 1961-1966, contains files largely accumulated during the participation of Reddy Kilowatt, Inc., in the 1964-1965 New York World's Fair, with some documentation surviving from the 1938-1939 New York World's Fair. Reddy Kilowatt was used prominently in "Tower of Light," the investor-owned electric utility exhibit. The 1964 exhibit included a musical show which met with some initial criticism and was revised for the 1965 fair to become "Holiday with Light." Materials include press releases from production companies and Reddy Kilowatt, Inc., scripts, photographs and production documents for the shows; correspondence with the production company; and electrical industry trade publications.
Subseries 3, Subject Files, 1940-1992, includes files on unique uses of Reddy Kilowatt, Reddy Kilowatt-themed apparel, verses written by consumers, World War II-era advertisements, and files used by company staff for market research.
Subseries 4, Testimonials, 1939-1977, contains letters from executives at licensee companies attesting to the benefits of receiving the Reddy Kilowatt Service. The letters were occasionally edited and compiled for use in business presentations.
Subseries 5, Empty Binders, 1926-1987, includes the original binders and albums used for presenting Reddy Kilowatt programs.
Series 8, Audio-Visual Materials, 1939-1984, undated
The series is divided into five subseries: Supplementary Materials, 1945-1984; Animation Cels, 1946; 1985; Moving Images, 1940s-1989; Audio, 1946-1980; and Filmstrips, 1939-1984.
Subseries 1, Supplementary Materials, 1945-1984, contains scripts, production documents, promotional materials, correspondence and memoranda related to the audio-visual materials in this series. Of particular note are the files containing production documents and correspondence related to The Mighty Atom. These files track the decision-making process within Reddy Kilowatt, Inc., concerning the inclusion of previous footage from Reddy Made Magic. Other materials relating to this subseries may be found in Series 4, Advertising Materials, 1939-1997, Subseries 1, Bernard J. Bachem Files, 1959-1980.
Subseries 2, Animation Cels and Sketches, 1946; 1985, contains mylar animation cels and paper sketches used in the production of Reddy Made Magic and the "Adventure Kid" television commercial.
Subseries 3, Moving Images, 1940s-1989, contains all film (excluding the filmstrips) and video in the collection and is organized chronologically. The films and videos include animated educational films, commercials, television shows, home movies, an informal instructional video, and an employee appreciation video.
Subseries 4, Audio, 1946-1980, undated
This series contains all the audio (excluding those items associated with filmstrips) and is divided into 5 subseries.
Sub-subseries 1, Music, 1954-1960, undated, contains Reddy Kilowatt theme songs and promotional music used by Reddy Communications and is organized chronologically, with undated materials last.
Sub-subseries 2, Promotional, 1946-1979, undated, consists of promotional audio such as radio commercials and informational spots. The items are organized chronologically, with undated materials last.
Sub-subseries 3, News Programs, 1976-1979, consists of recordings on cassette tapes. The cassette tapes are organized chronologically.
Sub-subseries 4, Speeches, 1975-1980, undated, contains recordings of speeches and presentations given by important figures in and outside of the electrical industry. The items are organized chronologically, with undated materials last.
Sub-subseries 5, Corporate Interviews, circa 1974-1977, consists of informal interviews conducted by Reddy Communications, Inc. employees. The interviews are organized chronologically.
Sub-series 6, Oral Histories, 1983, consists of five hours of audio cassette recordings with Mrs. Ashton Collins, Sr. and Ashton Collins, Jr. at the initial stages of collection acquisition. The oral histories were conducted by John Fleckner, Archivist with the Archives Center, National Museum of American History. Topics discussed include biographical information about Ashton Collins, Sr.; the early history of the Reddy Kilowatt Service; Mrs. Ashton Collins, Sr.'s experiences in the Reddy Kilowatt, Inc. office; her participation in electric industry conventions; Cuba's ousting of Reddy Kilowatt; and the transition in the company's services during the late 1960s and early 1970s.
Sub-subseries 7, Reference CDs, consists of all reference copies made of the audio. Multiple titles are contained on each disc.
Subseries 5, Filmstrips, 1939-1984, consists of filmstrips and their associated audio and elements (negatives, A and B roll, etc.), paired together by title. The filmstrips are organized chronologically.
Arrangement:
Collection is arranged into eight series.
Series 1, Background Materials, 1926-1977
Subseries 1.1, Articles of Incorporation, 1953
Subseries 1.2, Histories and Origins of Reddy, 1926-1977
Subseries 1.3, Reddy Remarks, 1935-1936
Series 2, Ashton Collins, Sr., Materials, 1926-1974, undated
Subseries 2.1, Correspondence, 1926-1964
Subseries 2.2, Speeches, 1942-1974, undated
Subseries 2.3, Articles, 1933-1951
Subseries 2.4, Miscellaneous, 1933; 1953
Series 3, Client Services and Publications, 1935-1999, undated
Subseries 3.1, Clip Art, 1936-1978, undated
Subseries 3.2, Communications in Environment/Youth, 1971-1972
Subseries 8.2, Animation Cels and Sketches, 1946; 1985
Subseries 8.3, Moving Images, 1940s-1989
Subseries 8.4, Audio, 1946-1980, undated
Biographical / Historical:
Ashton B. Collins, Sr. (1885-1976), the commercial manager of Alabama Power Company, created the trademark character Reddy Kilowatt in 1926 in an attempt to humanize electric utility service for marketing and other corporate communications purposes. Reddy Kilowatt first appeared publicly at the 1926 Alabama Electrical Exposition in a display for the Alabama Power Company, which also ran supporting newspaper advertisements. The original figure had five arms to illustrate the many capabilities of electric service. Though Collins originated the idea of Reddy Kilowatt, he asked an engineer from the company's drafting department, Dan Clinton, to create a usable sketch of the character. After the exposition, Collins retained the copyrights to Reddy Kilowatt. In 1932, he recruited a friend, Dorothea Warren, to develop several sketches of Reddy Kilowatt in an attempt to sell what Collins called "The Reddy Kilowatt Program." At the time, Collins was employed by Edison Electrical Institute to travel the country promoting electrical household cooking appliances. He used the opportunity to network with electric utility managers and to promote his idea of using Reddy Kilowatt to humanize electric service in the home. Collins convinced his first clients in 1933. By the end of 1934, at least six other electric utility companies had adopted the "Reddy Kilowatt Program."
Subscribers to the Reddy Kilowatt Service received sheets of clip art for use in advertisements. The mechanism for this distribution was called a "mat service." The Reddy Kilowatt mat service was the backbone of the licensee program from the 1930s until the late 1960s. The mat service offered various poses of Reddy Kilowatt to be included in advertisements for the licensee companies, as well as complete advertisements to which the licensee companies could simply add their name. Another publication, Reddy News, was soon developed to reinforce the program. Published biannually, it was sent to licensee companies to provide ideas about ways to use the Reddy Kilowatt trademark.
As the mat service evolved, the Reddy Kilowatt figure found many uses. Common themes were the benefits of electrical appliances for farms and homes, safety, and holidays. The descriptions of electrical appliances emphasized gender roles in alluding to the potential new freedom for women from household chores. Farm-oriented advertisements underscored increased farm productivity through electrical innovations such as incubators and automated milking machines. As electric usage increased, the mat service added advertisements pointing out the need for updated wiring in order to maintain safety. More mundane concerns included electric service issues such as power outages, vandalism and timely bill payment. A wide variety of Reddy Kilowatt holiday poses became available, ranging from the Easter Bunny to President's Day and Halloween. Christmas was especially well illustrated, accenting the possibility of electrical appliances as gifts.
The Reddy Kilowatt Service was only available to investor-owned utilities, and the mat service reflected this by emphasizing the benefits of this economic structure. Other economic themes included the inexpensiveness of electric service and payment of taxes by investor-owned utilities. The service also began to express a specific political agenda in response to public ownership of utilities and rural electrification cooperatives. Bolstered by post-World War II anti-communist sentiments, the Reddy Kilowatt Service began issuing advertisements promoting free enterprise which linked public and co-operative utilities with the road to socialism. In 1950, Collins launched the Grass Roots Impact Plan, a comprehensive advertising plan incorporating these themes.
Ashton Collins consistently emphasized to his licensees the need to begin the consumer education process early. Youth education was a clear priority for the Reddy Kilowatt Service and was even included in Collins's initial "Reddy Remarks" program via a bedtime story booklet. Licensee companies sponsored Reddy Kilowatt Youth Clubs in the late 1940s, inspired by Collins's speeches emphasizing the importance of youth programming. In the mid-1960s, Reddy Kilowatt, Inc., developed a comprehensive youth program for client companies that incorporated youth education with capitalist economic values. Collins developed a supporting slide presentation titled "Fission, Fertility, and the Future." Tailored to an audience of business executives, the presentation emphasized the importance of reaching youth during a period of social upheaval in order to protect the interests of investor-owned utilities.
Film and television programs developed by the company also reflected the emphasis on youth outreach. Since the company's business revolved around a cartoon character, the transition into animation seemed fairly simple. Reddy Kilowatt, Inc., entered into a partnership with Walter Lantz Productions to produce Reddy Made Magic, a 1946 cartoon about the history of electricity. However, producing audio-visual media turned out to be too expensive and the experiment with animation remained limited. In 1957, Collins tested the waters again by contracting for a commercial with Terrytoons, a low-budget animation company and, in 1959, the company hired John Sutherland to update Reddy Made Magic for the atomic age. The Mighty Atom recycled the historical sequence from the previous film and added a new sequence promoting the use of atomic energy. Collins already had used the cheaper media of filmstrips and slide presentations for business presentations, and this format also was incorporated into the youth program. Licensee companies were encouraged to use Reddy Kilowatt in their own sponsorship of radio and television programs, and some used Reddy Kilowatt in locally produced commercials.
Ashton Collins was an aggressive and skillful promoter of Reddy Kilowatt, and the range of the program was not limited to the United States. Collins began registering his trademarks in prospective markets early on, and soon received trademarks in Canada (1934), Argentina (1937), Great Britain (1938), and Mexico (1938). Trademarks were also granted in Australia, Barbados, Kenya, Mexico, South Korea, Venezuela and the Netherlands Antilles. Though no official list of international licensee companies is available, materials within the collection indicate lively usage of Reddy Kilowatt in South America and Australia.
Ashton Collins, Sr. was married in 1931 to Mrs. Ashton Collins, Sr. They had two sons, Ashton, Jr., and Beatty. Each member of the family became involved in the business over time, though that was not required by Ashton Collins, Sr., at any time. After the two boys left home, Mrs. Collins began volunteering at the office; her work included filing, photocopying, and assembling indexes and scrapbooks. After his release from the Air Force, Ashton Collins, Jr., approached his father about working in the company. Ashton Collins, Sr., met with him over the course of a day and outlined a program for him to work his way up through the company. Collins, Jr., agreed and began work in the mailroom. In 1962, he became president of the company and his father became chairman of the Board of Directors. Beatty Collins's involvement in the company was limited to service on the Board of Directors.
By the late 1960s, the business climate for investor-owned utilities had changed significantly. Public concern over the environmental impact of power plants resulted in greater scrutiny of new plant construction, particularly in regard to nuclear energy facilities. Electric utilities no longer desired to sell increased output, as building new plants became too costly to justify their expense. The Reddy Kilowatt Program reflected these changes in several ways. An environmental program was developed to help electric utilities navigate their way through the increasingly complicated public and business climate. This included a number of services specifically targeted toward the issue of atomic power such as consumer advertising meant to demonstrate the minimal output of radioactive waste and a low-profile consulting service focusing on atomic plant siting issues. As companies moved away from blanket advertising for electric usage, the Reddy Kilowatt character was relegated to children's programming. As Ashton Collins, Sr.'s, influence in the company began to wane, the youth program moved away from economic education and shifted to conservation issues and electrical safety. The company changed its name to Reddy Communications, Inc., at some point before 1982 and began to market itself as an information clearinghouse and consulting service.
In 1998, the company was bought by Northern States Power, which had recently become a wholly-owned subsidiary of Xcel Energy.
Related Materials:
Related Archival Materials: See Louisan E. Mamer Rural Electrification Administration papers, 1927-2002 (AC0862).
Related Artifacts: The Division of Information Technology and Communications holds artifacts related to this collection (Accession #: XXXX-XXXX).
Provenance:
Donated to the Archives Center by Xcel Energy in 2005.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Researchers must use reference copies of audio-visual materials. Reference copies are ½ inch VHS, audio cassette, or compact disc. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. There are no reference copies on VHS or DVD for the filmstrips, and the Archives Center does not have a filmstrip projector.
Technical Access: Titles on Beta Max video tape and all picture and audio elements for Original Film (OF) 913.7 cannot be viewed. Viewing the film and filmstrip portion of collection requires special appointment.
Rights:
Collection items are available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions.
Artists: Kenny Delmar, Russell Nype, The Dick Williams Singers
Copyright: 1965
Corporate Creator: New York World's Fair 1964, 1965
Corporation
Content: Songs from the musical show, Holiday With Light, presented at the Tower of Light Pavilion at the 1965 New York World's Fair. The Pavilion was sponsored by investor-owned electric utility companies.
Promotional copy and public release copy are included.
Album sleeve is contained in Series 7, Reference Materials, Subseries 2, New York World's Fair, 1938-1939; 1961-1966
See reference CD 3 for reference copy.
Collection Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Researchers must use reference copies of audio-visual materials. Reference copies are ½ inch VHS, audio cassette, or compact disc. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. There are no reference copies on VHS or DVD for the filmstrips, and the Archives Center does not have a filmstrip projector.
Technical Access: Titles on Beta Max video tape and all picture and audio elements for Original Film (OF) 913.7 cannot be viewed. Viewing the film and filmstrip portion of collection requires special appointment.
Collection Rights:
Collection items are available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions.
Collection Citation:
Reddy Kilowatt Records, 1926-1999, Archives Center, National Museum of American History
Pan-American Exposition (1901: Buffalo, N.Y.) Search this
Panama-California Exposition (1915 : San Diego, Calif.) Search this
Panama-Pacific International Exposition (1915 : San Francisco, Calif.) Search this
Scottish National Exposition (Edinburgh, Scotland: 1908) Search this
Sesqui-Centennial International Exposition (1926 : Philadelphia, Pa.) Search this
Sydney International Exhibition (Sydney, Australia: 1879) Search this
Texas Centennial Central Exposition (Dallas, Texas: 1936) Search this
Universal Exhibition (1873 : Vienna, Austria) Search this
Western Pennsylvania Exposition (1915 : Pittsburgh, Pennsylvania) Search this
World's Columbian Exposition (1893 : Chicago, Ill.) Search this
World's Industrial and Cotton Centennial Exposition (1884-1885 : New Orleans, La.) Search this
Extent:
46 Cubic feet (123 boxes and 150 map-folders)
Type:
Collection descriptions
Archival materials
Motion pictures (visual works)
Postcards
Greeting cards
Stationery
Panoramas
Sheet music
Posters
Shopping bags
Photographs
Stereographs
Menus
Place:
Disneyland (California)
Date:
1841-1988
Scope and Contents:
Memorabilia of fairs and World's Fairs throughout history, both in the United States and abroad, including photographs, stereographs, panoramas and slides; printed materials; postcards; sheet music; philatelic material; stationery and greeting cards; menus and food service items; posters; shopping bags; motion picture films; and other items.
Arrangement:
The collection is divided into three series.
Series 1: World's Fair Materials, 1841-1988
Series 2: Reference and Miscellaneous Materials
Series 3: Larry Zim Materials
Series 4: Oversize Materials, 1909-1968
Biographical / Historical:
Larry Zim, whose actual name was Larry Zimmerman, was an industrial designer, a historian of World's Fairs who wrote extensively on the subject, and a collector of World's Fair memorabilia.
Provenance:
Collection by bequest of Larry Zim.
Restrictions:
Collection is open for research but two oversize folders are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Crystal Palace -- (New York, New York) Search this
5.3 Linear feet (Boxes 1-6, OV 47; Reels 5708-5717)
Type:
Archival materials
Date:
1923-1986
Scope and Contents note:
Correspondents in this series include a wide range of international architects, designers, and artists who interacted with Breuer. The letters discuss his training and the execution of his hundreds of architectural projects and designs for furnishings. Researchers will find the letters between Breuer and his Bauhaus colleagues, including Josef Albers, Herbert Bayer, Walter Gropius, and László Moholy-Nagy, of particular interest.
Appendix A: List of Notable Correspondents from Series 2: Correspondence
Arrangement note:
The files are arranged chronologically, with the undated letters arranged alphabetically according to the correspondents' surnames.
Appendix A: List of Notable Correspondents from Series 2: Correspondence:
Missing Title
Aalto, Alvar, 1964 (1 invitation): to reception honoring Aalto
Abercrombie, Stan (architect), 1964-1977 (8 letters)
Abramovitz, Max (Harrison & Abramovitz, Architects), 1947 (3 letters) and 1963 invitation from Brandeis University in honor of Abramovitz
Harry N. Abrams, Inc., 1975 (2 letters): from Breuer's office Académie d'Architecture, 1976-1979 (4 letters)
Acme Laboratory Equipment Company, 1950 (1 letter): from Breuer's office ács, Gábor and Anikó, 1956 (1 letter)
Agel, Jerome B. (Agel & Friend), 1959 (1 letter): includes press release
Agostini, Edward (Becker and Becker Associates), 1969 (1 letter): from Breuer's office
Airflow Refrigeration, 1954: (1 letter): from Breuer's office
Alabama Polytechnic Institute, 1947 (1 letter)
Albers, Josef ("Juppy") and Anni (Black Mountain College), 1933-1958 (11 letters): a 1956 letter includes miscellaneous typescripts by Albers and clippings; a 1965 letter to the Phoenix Art Museum from William A. Leonard of the Contemporary Arts Center concerns an Albers exhibition and includes a list of works; a 1967 letter from Breuer to National Institute of Arts and Letters includes a typescript concerning Albers
Alexander, H. J. W. (Architectural Association), 1957-1958 (4 letters)
Alpern, Robert, 1964 (letter from Breuer)
B. Altman & Company, 1951 (1 letter)
Aluminum Company of America (ALCOA), 1946-1964 (2 letters)
Aluminum Import Corporation, 1946 (2 letters)
Alvarez, Raúl J., 1968 (1 letter)
American Academy in Rome, 1947-1961 (4 letters): request recommendations for Frederic S. Coolidge, Arthur Myhrum, and Thomas B. Simmons
American Academy of Arts and Letters, 1965-1978 (10 letters): a letter 1967 is a nomination by Walter Gropius for Sigfried Giedion's honorary membership in American Academy of Arts and Letters and National Institute of Arts and Letters; see National Institute of Arts and Letters
American Academy of Arts and Sciences, 1977 (1 letter)
American Academy of Political and Social Science, 1946 (1 letter)
American Arbitration Association, 1960-1968 (52 letters)
American Church in Paris, 1966 (1 letter): from Robert F. Gatje
American Council for Emigres in the Professions, Inc., undated: letter introduces Viola Kondor
American Craftsmen's Council (Mrs. Vanderbilt Webb), 1967 (1 letter)
American Designer's Institute, 1947 (convention schedule)
American Export and Isbrandtsen Lines, 1963 (1 letter)
American Federation of Arts, 1958-1967 (8 letters)
American Field Service, 1956 (1 ): letter from Breuer on behalf of Danielle Eyquem
American Fork & Hoe Company, 1944 (1 letter)
American Hungarian Studies Foundation (August J. Molnár), 1964-1968 (10 letters): a 1967 invitation is to George Washington Awards Dinner in honor of Breuer, Watson Kirkconnel, and Hans Selye
American Institute of Architects, 1946-1976 (45 letters): membership applications for Edward Larrabee Barnes, Landis Gores, John MacL. Johansen, George Sherman Lewis, A. McVoy McIntyre, Robert Hays Rosenberg, Bernard Rudofsky); a 1963 letter from Breuer's office concerns a Skyscraper Architecture survey team from Japan; a 1968 letter concerns the Comité Organizador de Los Juegos de la XIX Olimpiada
American Institute of Architects, College of Fellows, 1976 (1 letter): from Breuer's office
American Institute of Architects, Jury of Fellows, 1960 (3 letters): from Breuer
American Institute of Architects, Library Buildings Award Program, 1967 (1 letter): from Breuer's office
American Institute of Architects, New York Chapter, 1945-1963 (16 letters)
American Institute of Decorators (Richard F. Bach), 1956 (1 letter)
American Institute of Interior Design in Switzerland (Charles D. Gandy and Susan Zimmermann), 1977-1978 (2 letters)
American-Jewish Congress: see Commission on Community Interrelations (CCI)
American Library Association, 1951-1968 (2 letters)
American Planning and Civic Association, undated: membership notice
American Press Institute, 1974-1975 (5 letters): from Breuer
American Radiator and Standard Sanitary Corporation, 1947 (1 letter): from Breuer
American Shakespeare Festival, 1954 (1 letter): from Breuer's office
American Society for Church Architecture, 1965-1966 (4 letters)
American Society for Friendship with Switzerland, 1969 (1 letter)
American Society of Interior Decorators, 1976 (1 letter): from Breuer's office
American Society of Planners and Architects (ASPA), 1945-1947 (12 letters)
Anderson, Lawrence B., 1945-1965 (2 letters): see American Society of Planners and Architects (ASPA)
András, Ivánka, 1957 (1 letter)
Andrews, Robert, 1956 (1 letter)
Aoyagi, Nobuo, 1964 (1 letter)
Aoyagi, Tetsu, 1965 (1 letter)
Arbelaez, Carlos, 1952 (1 letter): from Breuer)
Architects & Engineers Institute, 1959 (1 letter)
Architects' Collaborative, 1946-1959 (3 letters): see McMillan, Louis and Peggy
Architectural Association, London, 1965-1969 (7 letters): see project file for UNESCO for correspondence with Edward J. Carter Architectural Design, 1960 (1 letter): from Ernesto Fuenmayor and Manuel Sayago of Centro Profesional del Este)
Architectural Forum, 1960 (1 letter): from Leonard J. Currie
Architectural Group, (W. D. Wilson), 1947 (1 letter)
Architectural League of New York, 1947-1975: (26 letters and minutes from 6 meetings): see Ketchum, Morris
Architectural Record, 1946-1959 (9 letters)
Architectural Students Association, 1958 (1 letter)
Architecture Formes Fonctions, 1971 (3 letters): includes a typescript "Design Research in Concrete" for July 1971 magazine
Architektur + Wohnwelt, 1975 (3 letters)
Argan, Giulio Carlo, 1955-1957 (6 letters)
Arizona, University of, 1974 (1 letter): from Breuer's office
Bergen County Cut Stone Company, 1967 (1 letter): from Breuer's office
Bergen, Emiel, 1956 (1 letter)
Berger, Donald (North Dakota Agricultural College), 1953 (1 letter)
Berger, George, 1950 (1 letter)
Berger, Otti, undated and 1934-1937 (7 letters)
Berger, Sanford and Helen (architects), 1945 (1 letter): from
Breuer to László Moholy-Nagy and Ludwig Mies Van der Rohe introducing the Bergers
Berger, Stephen E., 1959 (1 letter)
Berizzi, Sergio, 1959 (4 letters): letters of introduction
Berko, Franz, 1946-1947 (5 letters): including one from László Moholy-Nagy
Berlin Interbau, (International Building Exhibition), 1957 (1 letter): from mayor of Berlin
Berndt, Marianne, 1933 (1 letter)
Berti, Vincent, 1974 (1 letter): from Breuer's office
Better-Philadelphia Exhibition (Richard A. Protheroe, Harry
B. Nason, Hugh B. Sutherland), 1947 (1 letter)
Bevington, Alistair M., 1959 (1 letter): includes résumé
Bevington, Mariette (stained-glass designer), 1967 (1 letter): to Herbert Beckhart
Bharadwaj, Ajaya, 1955 (2 letters)
Biasini, E. J. (French prime minister), 1972 (1 letter)
Biddle, Mrs. Francis, 1962-1968 (3 letters): includes a funeral announcement for her husband)
Biddle, George, 1965 (4 letters): 3 from Breuer
Bier, Justus (University of Louisville), 1938 (3 letters)
Bigeleisen, Jacob (University of Rochester), 1970 (1 letter) Ronald S. Biggins and Associates, 1958 (1 letter)
Bijenkorfbeheer N.V., Amsterdam, 1967-1974 (2 letters): from Breuer
Bill, Alexander H., Jr., undated (1 calling card)
Blake, Peter (architect), undated and 1950-1976 (41 letters): a 1958 letter from Breuer is illustrated with a hand-drawn map by
Blake of Easthampton property
Blanton, John A., 1951 (1 letter)
Blaustein, Morton K., 1963-1965 (2 letters)
Bliss, Douglas P. (Glasgow School of Art), 1947 (1 letter): from Breuer
Bloeme, Sidney, 1963 (1 memorandum): from James S. Plaut
Blum, Kurt (photographer), 1974 (1 letter): from Breuer's office
Bode, Paul (architect), 1956 (1 letter)
Bodri, Ferenc, 1967-1975 (3 letters): 2 1975 letters from Breuer
Boehringer Ingelheim, Ltd., 1975 (1 letter): from Breuer
Bogner, Walter, 1938-1960 (4 letters): see Project File for UNESCO
Boissonnas, Eric and Sylvie, undated and 1960-1978 (20 letters)
Bollingen Foundation, 1964 (1 invitation): to reception in honor of Sigfried Giedion
Bonaparte, Mrs. Robert L., 1955 (1 letter)
Bonomi, Maria, undated and 1958 (2 letters)
Bookman, Mrs. John, 1964 (1 letter)
Borbíró, Virgil (Hungarian architect), 1945-1956 (2 letters): includes Borbíró's obituary
Borglum, Paul, 1950 (1 letter): see Project File for UNESCO
Born, Karl, 1968 (1 letter): from Breuer
Borsódy, István ("Stephen"; historian; Hungarian Legation) and Zsóka, 1946-1965 (5 letters): 1951 letter includes a biographical sketch of Borsódy by Aladár Szegedy-Maszák
Bortfeldt, Hermann (Büro Willy Brandt), 1963 (1 letter)
Bosch, Robert, 1934 (2 letters)
Bosserman, Joseph Norwood, 1963-1967 (2 letters)
Bosshard, J., 1956 (1 letter)
Boston Architectural Center, 1968 (1 letter)
Boston Redevelopment Authority, 1970 (1 letter)
Boston Society of Architects, 1946 (1 letter): from Breuer to John R. Abbott
Botond, Stephen G. ("Pista"; architect), 1958-1960 (2 letters): includes wedding announcement for Botond and Patricia Potter Luce
Bouchet, Maxime, 1953 (5 letters)
Bourget, Inc., 1955 (2 letters): from Breuer's office
Bower, John, 1954 (1 letter)
Bozzola, Vittorio, 1964 (2 letters)
Bradford, Carol (Mrs. Amory H. Bradford), 1951 (1 letter): from Breuer
Brandon-Jones, John, 1958 (1 letter)
Brandstätter, Elsbeth, 1936-1937 (2 letters)
Brassaï, Gyula Halász (Romanian photographer), undated (1 calling card): no signature
Peter Bratti Associates, 1974-1975 (2 letters): from Breuer
Bratti, Peter (A. Tozzini Tile Works, Inc.), 1958 (1 letter)
Braun, Wolfgang, 1968 (1 letter): from Breuer
Braziller, George, 1966 (1 letter)
Bremer, Paul and Nina, 1975 (2 letters)
Breuer, Constance (née Leighton), 1947-1982 (22 letters): from Breuer and Breuer's office; a 1967 letter, 1967, from French filmmaker Gerard Calisti is routed from Robert Osborn; an invitation from M. Knoedler and Company concerns reception for Lina Kandinsky
Breuer, Francesca, undated and 1966-1973 (3 letters): includes a letter of recommendation from Tician Papachristou
Breuer, Hermina, 1950 (1 telegram): from Breuer
Brewer-Cantelmo Company, Inc., 1966 (3 letters): from Breuer's office
Brewer, Joseph, 1965 (1 letter)
Brewster, George W. W., Jr., undated and 1946 (2 letters)
Brey, David M. (architect), 1950 (1 letter)
Breydert, Katherine, 1946 (1 letter)
Brickel/Eppinger, Inc., 1963 (3 letters)
Brigham, Richard C., 1954 (1 letter)
Brion, Maud (secretary to Eric Cercler), 1966-1972 (10 letters)
Brissenden, Norine (Mrs. P. R. Brissenden), 1947 (1 letter)
British Chair Company, 1954 (1 letter): from Breuer's office
General Electric Appliances, Inc., 1947 (1 letter)
General Electric Company, 1943-1950 (6 letters)
General Fireproofing Company, 1943-1946 (4 letters)
Georges, Alexandre (photographer), 1974-1976 (2 letters): from Breuer's office
Geraghty, Margaret, 1960 (1 letter): from Breuer's office
Gerbman, Joyce, 1968 (1 letter): from Breuer
Giedion-Welcker, Sigfried and Carola, undated and 1932-1976 (62 letters): see Congrès Internationaux d'Architecture Moderne (CIAM; Chapter for Relief and Post-War Planning)
Grimball, Henry G. (Harvard University), 1950 (1 letter)
Gropius, Walter ("Pius") and Ise ("Pia"), undated and 1933-1969 (120 letters): see Harvard University, Graduate School of Design; Project File for UNESCO
Grosse Pointe Public Library, 1960 (1 letter)
Grossi, Olindo (Architectural League of New York), 1957 (4 letters): see Pratt Institute; see Project File for UNESCO
Grosswirth, M. (New York University, College of Engineering), 1958 (1 letter)
Gröte, Dr. Andreas and Laura, 1961-1967 (3 letters)
Gröte, Ludwig and Gertrud Maud, 1956-1967 (5 letters)
Groupe Espace, 1952-1954 (5 letters)
Gruber, Gerd, 1965-1967 (2 letters)
Gruber, Richard D. (Independent Oil Company of Connecticut, Inc.), 1970 (1 letter)
Gruzen, Barney Sumner, 1956 (1 letter): from Breuer
Gstrein, Kassian, 1936 (1 letter)
Guenther, Carl Frederic, 1958 (1 letter)
Guerrero, Pedro E. (photographer), 1955 (1 letter): from Breuer
Solomon R. Guggenheim Museum, 1964 (1 letter): concerns the loan from Breuer of an Alexander Calder work
Guilford Leather Company, 1950 (1 letter): from Breuer
Gumbel, Robert W., 1950 (1 letter)
Gutheim, Polly (Mrs. Frederick A. Gutheim), 1946 (1 letter)
Haas, Robert (Ram Press), 1954-1957 (8 letters): from Breuer's office
Hächler, W. (architect), 1956 (1 letter): from Breuer
Hack, Lynda, 1968 (1 letter): from Breuer
Hackett, Gabriel D. (photographer), 1963 (1 letter)
Hackley Art Museum, 1977 (3 letters)
Hagenbach, Marguerite: see Arp, Hans Jean
Hagerty, Francis (Hagerty Company), 1945 (2 letters)
Hagerty, John, 1958 (1 letter)
Haggerty, Brian (Sacred Heart Seminary), 1964 (1 letter)
Hagmann, John S. (and Robert A. M. Stern), undated (1 letter)
Hagood, M. Lindsey (Virginia Polytechnic Institute, Architectural Speakers Committee), 1952 (3 letters)
Hahn, Alexander, 1957-1958 (2 letters)
Halász, Dezso (International Union of Local Authorities), 1957-1959 (3 letters)
Halász, Ferenc, 1959 (2 letters)
Halborg, Rev. John E. (Evangelical Lutheran Church of the Advent), 1968 (1 letter)
Hall, John Hughes (Nardin & Radoczy), 1956-1957 (2 letters)
Halprin, Lawrence, 1966-1970 (2 letters)
Halverson, Marvin (National Council of the Churches of Christ in the USA), 1955-1956 (4 letters)
Halvorson, Roy E., 1956-1971 (4 letters)
Hambuechen, Dr. Eva-Dorothee, 1937 (1 letter)
Hamer, R. D. (Aluminium Laboratories Ltd.), 1946 (1 letter)
Hammett, Ralph W., 1975 (1 letter): from Breuer's office
Hancy, L., 1975 (1 letter): from Breuer's office
Hansen, Thomas L. (University of Colorado, Boulder), 1956 (1 letter)
Hanson, B. (Mrs. John Hanson), 1955-1967 (3 letters)
Haraszty, Eszter, undated and 1956 (2 letters)
Harbert, Guido, 1950 (1 letter)
Hardoy, Jorge Ferrari (architect), 1965 (1 letter)
Hendry, Charles E. ("Chick"; University of Tornoto), 1950 (2 letters): see Commission on Community Interrelations (CCI) of the American Jewish Congress
Henin, Mme. S., 1956 (2 letters)
Henze, Wilfried, 1964 (1 letter)
Herbe, Paul (architect), 1963 (1 letter)
Herford, Julius G., 1945 (1 letter)
Herman, Harold M., undated (1 letter)
Hermanson, Ray T. (Trynor & Hermanson, Architects), 1957 (1 letter)
Herrera, Alberto Rodriguez (El Recreo, Centro Profesional del Este), 1960 (1 letter): from Breuer's office
Herrey, Hermann (architect), 1946-1947 (3 letters)
Herter, Susan and Chris, undated (1 letter)
Hertner, W. (architect), 1939 (1 letter)
Hertzell, Tage (Meningsblad for Unge Arkitekter), 1956 (1 letter)
Hervé, Lucien, 1960 (4 letters): see Project File for UNESCO
Herz, Alexandra, 1965-1967 (2 letters)
Hess, Orvan W., 1976 (1 letter)
Hester, James M. (New York University, Washington Square), 1963-1970 (2 letters)
Hetényi, George, 1954 (1 letter)
Heyer, Paul O., 1965-1970 (11 letters)
Heyman, Marla, undated (1 letter)
Heywood-Wakefield Company (Mr. Greenwood, Mr. Paul Posser), 1944 (6 letters)
Higgins, Ambrose S. (architect), 1947 (1 letter)
Hill, Albert Henry, 1950-1951 (2 letters)
Hill and Knowlton, Inc., 1974 (1 letter): from Breuer's office
Hill, Henry and Heather, 1950-1964 (7 letters): see Project File for UNESCO
Hirschfeld, Ludwig, undated and 1935-1963 (18 letters)
Hirshhorn Museum and Sculpture Garden, 1975 (2 letters): from Breuer
Hudnut, Joseph ("Vi"; Harvard University) and Claire, undated and 1946-1947 (3 letters): see American Society of Planners and Architects (ASPA); Congrès Internationaux d'Architecture Moderne (CIAM), Chapter for Relief and Post-War Planning; Harvard University, Graduate School of Design
Hug, Hattula Moholy-Nagy (daughter of László Moholy-Nagy), 1976 (1 letter)
Hungarian Alumni Association, undated (1 letter): includes a hand-drawn map, 8 photographs of Hungarian cityscapes, 4 photographs of city views, and a drawing of the facade of a building
Hunter, Louise, 1947 (1 letter)
Hurley, Jane C., 1947 (1 letter): from Breuer
Hurwitz, Joe, 1968 (1 letter): from Breuer
Hutchhausen, Walther, 1937 (1 letter)
Hutchins, John Jay (Law Offices of S. G. Archibald), 1963-1969 (14 letters): see Project File for UNESCO
Hutton: E. F. Hutton Company, 1946-1951 (7 letters)
Huygens, W., 1957 (1 letter)
Ichban [?], Hans ("Zero"), undated and 1939 (2 letters)
Ikuta, Tsutomu, 1951 (1 letter)
Illinois, University of, Chapter of AIA, 1959 (2 letters)
Illinois, University of, Urbana, 1957-1964 (4 letters)
Ilmanen, J. William, 1955-1956 (2 letters)
Immanuel, M., 1946 (2 letters)
India, ambassador from, 1965 (1 invitation): to Nehru
N.V. Induventa, 1935 (1 letter)
Ingrand, Max, undated (2 letters)
Institute der Schwestern, Baldegg, Switzerland, 1970-1975 (5 letters): 4 from Breuer
Institute for Advanced Study, Princeton University, 1970 (1 letter)
Institute of Contemporary Art, 1954-1956 (3 letters): see Project File for UNESCO
Institute of Contemporary Art, Department of Design in Industry, 1951 (3 notices of meetings)
Institute of Design, Illinois Institute of Technology, 1953-1959 (6 letters)
Institute of International Education, 1960-1961 (4 letters)
Instituto Internazionale di Arte Liturgica, 1970 (1 letter)
Interiors Incorporated, 1975 (1 letter): from Breuer
Interiors International, 1963 (4 letters)
Interiors magazine, 1950 (1 letter)
International Bank for Reconstruction and Development, 1975 (1 letter): from Breuer
International Business Machines Corporation (IBM), 1963-1974 (4 letters): 2 from Breuer
International Business Machines (IBM) Deutschland, 1970 (1 letter)
International Congress for Engineering Education, 1947 (2 letters)
International Congress for Modern Architecture: see Congrès Internationaux d'Architecture Moderne (CIAM)
International Contract Furnishings, Inc., 1975 (1 letter): from Breuer
International Design Conference, Aspen, Colorado, 1953-1955 (4 letters)
International Lighting Review, 1961 (1 letter)
International Rescue Committee, Inc., undated (1 letter)
Iowa State College, 1960 (1 letter): see Myers, John S.
Iran, empress of, 1975 (1 letter): from Breuer
Irving & Casson/A. H. Davenport Company, 1945 (1 letter): see Commission on Community Interrelations (CCI)
Irving, Michael H. (Irving and Jacob), undated and 1968-1971 (4 letters)
Kennedy, John Fitzgerald, 1961-1963 (3 letters): from the White House
Kennedy, Robert Woods (first architect in Gropius-Breuer office, Cambridge, Massachusetts), undated and 1950 (3 letters): see American Society of Planners and Architects (ASPA)
Kennerly, Albert (Kennerly Construction Company, Inc.), 1947 (1 letter)
Keogh, Eugene J. (Halpin, Keogh & St. John), 1970 (1 letter)
Kepes, György (architect) and Juliet, undated and 1924-1978 (29 letters)
Maas, Carl ("Happy"/"Hap"; editor, House Beautiful), 1937-1946 (6 letters)
Maas, Walter, 1947 (1 letter): from Breuer
Macomber, George A. (Cambridge Trust Company), 1947 (2 letters)
Madison, Bob, 1951 (1 letter)
I. Magnin, San Francisco, 1961 (1 letter): from Breuer's office
Magyar Album, 1956 (1 letter)
Magyar épitomuvészek Szövetsége magazine, 1956-1977 (4 letters)
Maki, Fumihiko (Harvard University), 1963 (1 letter) George E. Mallison Importing Company, 1950-1955 (2 letters)
Manders, Dave, 1968 (1 letter): from Breuer
Mandl, Zoltán, 1939 (1 letter)
Manfred, Ernest F., 1966 (1 letter)
Mang, Karl (architect), 1967 (1 letter)
Manitoba, University of, Students' Architectural Society, 1953 (1 letter)
Mantel, H. J., 1951 (1 letter)
Manton, Mr. and Mrs. John, 1967 (1 letter): from Breuer's office
Marbleloid, Inc., 1946 (1 letter)
Marine-Air-Research Corporation, 1946 (1 letter): from Breuer
Maroy, Jean-Paul, 1981 (1 letter): from Robert F. Gatje William L. Marshall, Ltd., 1944-1947 (8 letters)
Marson, Bernard A. (architect), 1968 (1 letter)
Marston, Natalie (Institute of Contemporary Art), 1951 (1 letter)
Martens, Michel (Hedendaagse Kerkelijke Kunst), 1956-1957 (2 letters)
Martignetti, Antonio, 1956 (1 letter)
Martin, J. L. (architect), 1938 (1 letter)
Martin, Leslie and Sadie, undated and 1954 (3 letters)
Mary College and the Annunciation Priory, 1963-1976 (6 letters)
Massachusetts Institute of Technology, Art Committee, 1968 (1 letter)
Massachusetts Institute of Technology, Office of the President, 1961-1965 (2 letters)
Massachusetts Institute of Technology Press, 1975 (1 letter): from Breuer's office
Massachusetts Institute of Technology, School of Architecture and Planning, 1958-1960 (4 letters)
Massachusetts, University of, Amherst, 1968 (1 letter)
Massenot, J. P. (éditions Techniques), 1974 (1 letter): from Breuer's office Master, Dipak C. (Master Sathe and Kothari, Architects), 1968 (1 letter): from Breuer
Mathews, Joseph F., 1956 (1 letter)
Maucher, Helmut, 1976 (1 letter): from Breuer's office
Maurer, Laurie, undated (3 letters)
Mauser Kommandit-Gesellschaft, 1966 (1 letter)
Mayekawa, Kunio, 1963 (1 letter)
McClean-Smith, Betty, 1940 (1 letter)
McComb, Peter K. and Karen, 1954-1956 (4 letters)
McGarry, Ann M., 1947 (1 letter)
McGill University, Montreal, 1967 (1 letter)
McGlynn Associates, Inc., 1956 (1 letter)
McGrath, Raymond (Office of Public Works, Dublin, Ireland), 1937-1969 (9 letters)
McGraw-Hill Publications, 1967 (1 letter)
McGuinness, William J. (Pratt Institute), 1951 (1 letter)
McIntyre, A. McVoy, 1950-1951 (2 letters)
McLaughlin, Peter, 1959 (1 letter)
McMillan, Louis and Peggy (Architects' Collaborative), 1945-1946 (2 letters)
McVitty, John D., 1946 (1 letter)
John O. Meadows Associates, Ltd., 1984-1985 (2 letters)
Medical Economics, 1960 (1 letter)
Meier, Richard Alan, undated and 1957-1967 (5 letters)
Meldrum, Andrew, 1956 (1 letter): from Breuer
Meller, Herbert, 1969-1970 (4 letters)
Mellon, Mary, 1938 (1 letter)
Meng, John J. (Hunter College), 1963 (1 letter)
Menken, Julian (Julian Menken and Associates), 1964 (1 letter)
Merit Studios, Inc., 1965 (1 letter): from Breuer's office
Merle, André (André Merle Associates, Architectural Engineers), 1946 (1 letter)
Merrill and Holmbren, Architects, 1954 (1 letter): concerns Campbell Building Company
Merrill, Ruth P., 1950-1964 (2 letters)
Metropolitan Milwaukee War Memorial, Inc., 1945 (4 letters): 1 to Walter Gropius
Metropolitan Museum of Art, 1944-1975 (8 letters)
Metropolitan Structures, Inc., 1974 (2 letters): from Breuer's office
Metropolitan Washington Board of Trade, 1969 (2 letters)
Meunier, John, 1957 (1 letter)
México, Consulado Honorario de, 1938 (2 letters)
Meyer-Bohe, Walter, 1975 (1 letter): from Breuer's office
Michaëlis, Lorenz S. (Swiss doctor), undated (1 letter)
Michel, John (General American Transportation Corporation), 1947-1948 (2 letters)
Michelson, Val (architect), 1970 (1 letter)
Michigan, University of, Ann Arbor, 1957-1963 (19 letters)
Middelhauve, Dr. F. G., 1963 (1 letter)
Mies Van der Rohe, Ludwig, 1945 (1 letter): from Breuer introducing Sanford L. and Helen Berger, architects
Mihályfy, Károlyné, 1966 (1 letter)
Millar, L. R., 1935 (1 letter)
Millard, Charles W., 1957 (1 letter)
Miller Company, 1945-1947 (2 letters)
Miller, Flora W. (Mrs. G. MacCulloch Miller), undated (1 letter)
Miller, H. Wisner, 1968-1969 (2 letters)
Herman Miller Furniture Company, 1951-1954 (4 letters): from Breuer
Miller, Rev. John (St. Charles Seminary), 1975 (1 letter): from Breuer
Miller, Richard J., 1955 (1 letter)
Miller, Steve, 1968 (1 letter): from Breuer
Milliken, W. H. (Binney & Smith Company), 1951 (1 letter)
Mills, Mrs. Edward E., 1954 (1 letter): from William W. Landsberg
Mills, Willis N. (Sherwood, Mills and Smith, Architects), 1960-1969 (2 letters)
Ministre d'état Chargé des Affaires Culturelles, 1963 (1 letter): from Breuer
Minnesota Society of Architects, 1958 (1 letter)
Minnesota, State of, Board of Registration, 1954 (2 letters)
Minnesota, University of, 1953 (1 letter)
Miró, Joan, 1959-1963 (2 letters): 1 from Breuer
Mitchell and Ritchey, 1947 (2 letters)
Mitchell, Mary, 1954 (1 letter): from Breuer's office
Miya & Company, 1956 (1 letter): from Breuer's office
Modern Industry, 1947 (1 letter)
Modern Master Tapestries, Inc., 1974-1975 (4 letters): from Breuer's office
Moffett, Toby, 1974 (1 letter)
Moholy, Lucia, 1957-1958 (5 letters)
Moholy-Nagy, László ("Lakci") and Sibyl, 1934-1955 (40 letters): includes a 1946 exhibition catalog for a Walter Gropius exhibition at the School of Design, Chicago; see also Hug, Hattula Moholy-Nagy
Moldcast Products, Inc., 1950 (1 letter): from Breuer's office
Molitor, Joseph W. (photographer), 1955-1975 (5 letters): 4 from Breuer
Molnár, Farkas (Hungarian architect), undated and 1933-1940 (25 letters)
Mongan, Agnes, 1938 (1 letter)
Montague, Harvey, 1968 (1 letter): from Breuer
Montgomery, Elizabeth (Mrs. Wilmot), 1950 (1 letter)
Moore, Henry, 1946-1962 (13 letters): 6 from Breuer
Moore, Joe A., 1945 (2 letters)
Moore, Paul S. (architect), 1966-1967 (3 letters)
Morassutti, Mangiarotti, 1961 (1 letter)
Moretti, Bruno, 1936 (1 letter)
Morgan, Alice, 1939 (1 letter)
Morgan, Sherley W. (Princeton University), 1952 (3 letters)
Móricz, Miklós, 1947 (1 letter)
Morrell, Mrs. Ben, 1965 (1 letter): from Breuer's office
Sydney Morrell & Company, Inc., 1973-1976 (4 letters)
Morris, Walter (Fuller & Smith & Ross, Inc.), 1950 (1 letter)
Morrow, Margot, 1950 (1 letter): from Breuer's office
Mory, Bob, 1968 (1 letter): from Breuer
Moschette, Angela, 1950 (1 letter)
Motherwell, Robert, 1968 (1 letter)
Muguruza Otaño, José María (architect), 1935-1967 (3 letters)
Mulford, Edwin H., 1966 (1 letter): from Breuer's office
Murray, J. A. (University of Toronto School of Architecture), 1947-1956 (3 letters)
Murrow, Mrs. Edward R., 1961 (1 letter)
Musée des Arts Décoratifs, 1969 (2 letters)
Museu de Arte Moderna do Rio de Janeiro, 1954 (1 letter)
Museu de Arte Moderna do São Paulo, 1956 (1 letter concerning IV Bienal de S. Paulo)
Museum of Contemporary Crafts, 1967 (7 letters)
Museum of Modern Art, New York, 1941-1976 (49 letters)
Museum of Science and Industry, Chicago, 1967 (3 letters)
Museum of the City of New York, 1959 (2 letters)
Muskat, Irving E., 1968 (2 letters)
Mutsu, Masako, 1964-1965 (2 letters): from Breuer
Myers, John S. and Shirlee, 1955-1959 (4 letters)
Myers, Ralph E., 1958 (2 letters)
Myers, Robert L., 1950 (1 letter)
Nadeau, Eleanor Saxe, 1950 (1 letter)
Nader, Fouzieh, 1972 (2 letters)
Nagare, Masayuki, 1963-1965 (6 letters): 5 letters from Breuer
Nagel, Chester (architect), 1968 (1 letter)
Nagy Iván, Dr. Vitéz (Ministry Secretary), undated (1 letter)
Najibullah, Yousof, 1968 (1 letter): from Breuer
Napier, Frieda (Mrs. Ian Napier), undated and 1937 (7 letters)
Nathan, Carl H. (Suncraft), 1945 (1 letter)
National Academy of Sciences/National Research Council, undated (1 letter)
National Citizens for Johnson and Humphrey, 1964 (1 letter)
National Committee of Arts, Letters and Sciences for John F. Kennedy for President, 1960 (2 letters)
National Concrete Masonry Association, 1958-1959 (7 letters)
National Council of American Soviet Friendship, Inc., Architects' Committee, 1944-1945 (13 letters)
National Council of American Soviet Friendship, Inc., Building Industry Committee, 1946 (6 letters)
National Council of Architectural Registration Boards, 1946-1959 (5 letters): request recommendations for Jean Bodman Fletcher, I. M. Pei, and Richard G. Stein
National Council of Churches, 1955 (1 letter)
National Council on Schoolhouse Construction, 1951 (1 letter)
National Institute of Arts and Letters, 1965-1968 (47 letters): 1967 letter from Breuer includes typescripts concerning Josef Albers and Constantino Nivola; 1968 encloses a letter from Philip Johnson; see American Academy of Arts and Letters National Society of Interior Designers, Inc., 1958 (1 letter) National Terrazzo & Mosaic Association, 1955 (1 letter from Murray S. Emslie)
National Trust for Historic Preservation, 1975 (2 letters): from Breuer's office
Pack, Nancy (Mrs. Howard Meade Pack), undated and 1953 (2 letters)
Paine Furniture Company, 1946 (1 letter)
Pajor, Zoltán, 1938-1947 (7 letters)
Palestrant, Stephen, 1963 (1 letter)
Palmer Physical Laboratory, Princeton, New Jersey, 1945 (1 letter)
Papachristou, Tician and Judy, undated and 1967-1974 (6 letters)
Papadaki, Stamo, 1945-1951 (14 letters): see Commission on Community Interrelations (CCI) of the American-Jewish Congress; Congrès Internationaux d'Architecture Moderne (CIAM), Chapter for Relief and Post-War Planning
Praeger, Frederick A. (Frederick A. Praeger, Inc.), 1959-1969 (19 letters): includes a 1959 transcript of Praeger's conversation with Breuer concerning the publication of a book on Breuer's life work
Pratt Institute, 1953-1969 (11 letters)
Présentè, G. M., 1954 (1 letter): see Project File for UNESCO
Prestressed Concrete Institute, 1970 (1 letter)
Price, Thomas M., 1946 (1 letter)
Prichard, Theodore J. (University of Idaho), 1946-1950 (3 letters)
Schawinsky, Xanti and Irene, undated and 1934-1964 (14 letters)
Schecter, Jack H. (architect), 1950 (1 letter)
Schendell, Hal, 1947 (2 letters): to Eliot Noyes
Schickel, William J., 1964 (1 letter)
Schillinger, Emilio F., 1964 (1 letter)
Schleifer, Fritz, 1934 (1 letter)
Schlemmer, Tut (Mrs. Oscar Schlemmer), 1960-1965 (3 letters)
Schlesinger, Alajos, undated (1 letter)
Schmalenbach, Werner (Kunstsammlung Nordrhein-Westfalen), 1976 (2 letters)
Schmid, Elsa, 1950 (1 card): sent jointly with J. B. Neumann
Schmidt, Benno C. (J. H. Whitney & Company), 1970 (1 letter)
Schmidt-Gellerau, Karl, 1934 (3 letters)
Schmieg & Kotzian, 1945 (1 letter)
Architekturbüro Joachim Schmitz, 1974 (1 letter): from Breuer's office
Schnall, Ben (photographer), undated (2 letters) vSchneck, Adolf G. (architect), 1947-1950 (2 letters)
Schneider-Manzell, Toni (Biennale Christlicher Kunst der Gegenwart Salzburg), 1964 (2 letters)
Robert Schoelkopf Gallery, undated (1 invitation): to meet Walker Evans
Schoendorff, Ellen G., 1937 (1 letter)
Schömer, Ervin (architect), 1974-1975 (6 letters)
Schorer, Mark, 1960 (1 letter): from Breuer
Schultz, Lili, 1964 (1 letter)
F. Schumacher & Company, 1954-1964 (2 letters): from Breuer's office
Schuster, Mathias and Gerda (Schuster & Geiger), 1950-1964 (3 letters)
Schweighofer, Dr. Fritz, 1960 (1 letter)
Science Illustrated, 1955 (1 letter): from Breuer
Scitorszky, Hanna, 1966 (1 letter)
Scott, Stuart N. (Dewey, Gallantine, Bushby, Palmer & Wood), 1958 (1 letter)
Seagram-Distillers Corporation: see Kessler-Gallacher & Burton
Sears, Roebuck and Company (Arthur M. Wood), 1974 (1 letter): from Breuer concerning luncheon for Alexander Calder
Segal, Georgette, 1954 (1 letter): from Breuer's office
Seghers, Pierre, 1963 (1 letter)
Segner, Marvin H., and John C. R. O'Neill (consulting engineers), undated (1 letter)
Segre, Mr., 1959 (2 letters): from Breuer
Seidel, Bert (architect), 1955 (2 letters)
Seidler, Harry (architect, Black Mountain College), 1946-1978 (24 letters)
Sekey, Sue, 1968 (1 letter): from Breuer
Selinger, Hans, 1956 (1 letter)
Selwood, Christopher, 1958-1959 (2 letters): see also Gardner-Medwin, R. J.
Selye, Hans, 1967 (1 invitation): to George Washington Awards Dinner in honor of Breuer, Selye, and Watson Kirkconnell
Semrad, Peter H., 1957 (1 letter)
Senix Aerial (Don Preuss), 1947 (1 letter)
Sert, José Luis (architect) and Moncha, 1945-1970 (7 letters): see National Council of American Soviet Friendship, Inc., Architects' Committee; Project File for UNESCO
Setzer, H. O. (Spartan Tire & Recapping Company), 1947 (3 letters)
Sevely, Marvin, 1951 (1 letter): from Breuer's office
Seyton, Mrs., 1954 (1 letter)
Shackleton, Edwin, 1951 (1 letter)
Shand, James (Art and Technics, Ltd.), 1950 (1 letter)
Shankland, Graeme, 1939 (1 letter)
Shannon, Edgar Finley (University of Virginia), 1967 (1 invitation): to Founder's Day Exercises
Sharon Forest Service Company, Inc., 1950 (5 letters)
Shattuck, George, 1946 (1 letter): from Breuer
Shelton Roofing Company, Inc., 1956 (1 letter): from Breuer's office
Vitrum magazine (Centro Informazioni e Studi per le Applicazioni del Vetro nell'Edilizia e nell'Arredamento; C.I.S.A.V.), 1955 (1 letter)
Vogel, George S. (Temple Israel, Cortlandt), 1951 (1 letter)
Voigt, James D. (Voigt and Fourré, Architects), 1958 (4 letters)
Volante, Julio C., 1955-1963 (2 letters)
von Debschitz, Irene, 1935 (1 letter)
von Erffa, H., 1951-1968 (2 letters)
von Meyerburg, Henrietta [?], undated (1 letter)
von Moltke, Wilhelm Viggo, 1946-1958 (4 letters)
von Segesser, Beat and Francisca, 1968-1975 (1 letter, plus 4 from Breuer)
Wachsmann, Konrad (architect/designer, General Panel Corporation), 1945-1965 (8 letters): see National Council of American Soviet Friendship, Inc., Architects' Committee
Wadsworth, Suzanne G., 1975 (1 letter): from Breuer's office
Wagner, Martin (Harvard University), 1946 (2 letters)
Senator Wagner Memorial Dinner, 1965 (1 invitation): from mayor of New York
Walker and Company, 1966-1967 (2 letters): includes a typescript about Breuer; see also Heyer, Paul O.
Walker Art Center, Center Arts Council, 1959-1962 (12 letters)
Walker, H. E. L. (Universal Moulded Products Company, Ltd.), 1943 (1 letter)
Walker, Ralph (AIA), 1951 (1 letter): from Walter Gropius
Walker, Vicki, 1968 (1 letter): from Breuer
Ward, Ernest and Priscilla (Sprague Electric Company), 1946 (2 letters)
Washington University, St. Louis, Missouri, 1975 (1 letter): from Breuer
Watson, Arthur K. (U.S. Embassy, Paris), 1970-1972 (2 letters)
Watson, Thomas, 1970 (1 letter)
Wattjes, Professor J. G., 1935 (1 letter)
Webb & Knapp (Canada), Ltd., 1963 (3 letters)
Weidler, Charlotte (Bauhaus Ausstellung), 1968 (1 letter)
Weidlinger, Paul, 1946: see Project File for UNESCO
Weidlinger Associates, 1983-1984 (2 letters)
Weiner, Paul L., 1950-1966 (2 letters)
Weinstein, Jerry, 1945 (1 letter)
William H. Weintraub & Company, Inc., 1943-1947 (3 letters)
Weiz [?], Tiberio, 1939 (1 letter)
Weizenblatt, Sprinza, 1946-1963 (20 letters)
Wenzler, William P. (architect), 1965-1968 (4 letters)
Weren, Edward C., 1946 (1 letter)
Werner, Ingrid, 1963 (3 letters)
Wertz, Mr. (Der Finanzminister des Landes Nordrhein-Westfalen), 1974 (1 letter): from Breuer
West China Development Corporation, 1947 (1 letter)
West Coast Stained Shingle Company, 1950 (1 letter): from Breuer
Westcott and Mapes, Inc. (architects and engineers), 1970 (1 letter)
Western Arts Association, 1959 (4 letters)
Western Reserve University, 1958 (5 letters)
Westport Public Library, 1975 (1 letter): from Breuer
Zahedi, H. E. Ardeshir (ambassador of Iran), 1974-1975 (4 letters): from Breuer
Zanuso, Marco (architect; Olivetti), 1957 (1 letter): from Breuer
Zechlin, Hans Josef, 1950 (1 letter)
Ziegler, Barbara, 1947 (1 letter)
Ziegler, Frank, 1974 (1 letter): from Breuer
Ziegler, Richard, undated (1 letter)
Zwick, Virgil J., 1959 (1 letter)
Collection Restrictions:
The microfilm for this collection has been digitized and is available online via the Archives of American Art website.
Collection Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Collection Citation:
Marcel Breuer papers, 1920-1986. Archives of American Art, Smithsonian Institution.
Sponsor:
Funding for the microfilming of this collection was provided by the Gerta Charitable Trust. Funding for the digitization of the microfilm was provided by the Terra Foundation for American Art.
An artificial collection of ephemera from World's Fairs, intended as a growing repository for such miscellany from multiple sources. The initial donation consists of a season ticket, a booklet of souvenir tickets, and one menu from the 1939 New York World's Fair. The 2010 addendum contains eleven graphic works relating to World's Fairs. Eight of the items relate to the Centennial Exhibition in Philadelphia in 1876, including a poster, a map, a souvenir booklet, and several views of the Fair printed in Harper's Weekly; in addition to a cartoon depicting the Crystal Palace in New York in 1883, and two ads for the Canadian Pacific Railroad. Also in the collection are souvenir books and pamphlets from the 1964-1965 New York World's Fair.
Arrangement:
1 series.
Provenance:
Collection materials donated by Robert Norton, Marcia Kass, the Cooper-Hewitt Museum (through Stephen Van Dyke, Craig P. Morton, John Anderson, and Capt. George and Ginger Vance,
Restrictions:
Collection open for research on site by appointment. Unprotected photographs must be handled with gloves.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The records of Midtown Galleries measure 86.82 linear feet and date from 1904 to 1997. The collection documents the operation and general administration of the business and includes artist records, exhibition material, inventories, financial records, photographs, and printed material.
Scope and Content Note:
Records of Midtown Galleries [including the addition], circa 1904-1997, comprise 86.82 linear feet on 117 microfilm reels. Records are sparse for the early years when the gallery was operated as a cooperative. As the business expanded and became profitable, recordkeeping was more systematic and thorough. Records consist of administrative correspondence, 1927-1989 and undated; exhibition records, 1934-1982 and undated; inventories and sales records, 1946-1980 and undated; financial records, 1933-1957; miscellaneous, 1934-1985 and undated; photographs, circa 1925-circa 1980; printed matter, 1932-1982 and undated; personal papers of Alan D. and Mary J. Gruskin, 1932-1983 and undated; and Papers of Francis C. Healey, 1932-1935 and undated An addition, represents scattered material, 1932-1997 and undated, that remained after the gallery closed in 1995. It includes administrative records, 1934-1995 and undated; photographs circa 1938-1988 and undated; artists records, 1932-1993 and undated; exhibitions, 1958-1993 and undated; videotapes, 1977-1988; and oversize printed matter, 1973-1977 and undated Because microfilmimg of the Midtown Galleries records was already underway when this material was received, it could not be integrated with the main portion of the collection.
Administrative correspondence is categorized as General Correspondence, Artists Correspondence, and Artists Applications. General Correspondence is with clients, collectors, museums and galleries, arts organizations, and businesses providing services to Midtown Galleries, and concerns routine business matters. Artists Correspondence contains both personal and business letters since the Gruskins were close friends of many artists represented by Midtown Galleries. Artists Applications consists of correspondence with artists seeking representation by Midtown Galleries. Both accepted and rejected artists are included in this subseries.
Exhibition records includes schedules and general correspondence about cooperative exhibitions and traveling shows. Exhibition files, arranged by title, contain correspondence concerning arrangements for each show.
Inventories include listings by artist and by warehouse location; also, lists of paintings on consignment, paintings returned to artists, loan/shipping log, and "traffic cards." Sales records include "groups totals,: artists account ledger, and sales slips.
Financial records consist of bills paid, banking records, accounting records, and tax returns with related documentation.
Miscellaneous items include manuscripts of Isabel Bishop Catalogue Raisonne and Biography by Karl Lunde and The Art of Philip Guston by Lester D. Longman. Also included are legal documents such as Act of Incorporation, partnership agreement, and leases; 32 guest registers, 1924-1985 and undated, and 15 samples of artist-designed fabrics produced by Onandoga Silk Co., 1946-1947.
Photographs of people include founders Alan D. Gruskin and Francis C. Healey, Mary J. Gruskin (Mrs. Alan D.) and many artists affiliated with Midtown Galleries. Photographs of works of art are by Midtown artists and others. Also, illustrations for Painting in the U.S.A. by Alan D. Gruskin; 2 albums of photographs of the work of Waldo Peirce, circa 1925-1930s (probably compiled by Peirce). Photographs of exhibitions include Midtown Galleries exhibitions and shows elsewhere featuring works by Midtown artists. Miscellaneous photographs include: Gruskin's Department Store (Pa.); models used by artists Julien Binford, Henry Koerner, and Doris Rosenthal; properties owned by Julien Binford and Hans Moeller; Anatol Shulkin's travel pictures of the Soviet Union; store window displays featuring Midtown artists, and fashion models at Midtown Galleries.
Printed matter includes material produced by Midtown Galleries: exhiition catalogs, 1932-1983 and undated; news releases, 1932-1983 and undated; Midtown News, 1965-1970; and miscellaneous items, 1943-1970 and undated Printed matter produced by others includes is comprised of artists files consisting mainly of newsclippings; also, articles about Midtown Galleries and the Gruskins.
Personal papers of Mary J. and Alan D. Gruskin contain biographical information, correspondence, financial records, miscellaneous items, calendars, and writings of Alan D. Gruskin. Correspondence, 1931-1970 and undated, with family and friends concerns personal business; also, letters of condolence on the death of Alan D. Gruskin, 1970. Financial records include personal finances and documentation of gifts of artwork to institutions, with appraisals and tax information. Calendars, 1939-1983, record both personal engagements and some business appointments. Writings of Alan D. Gruskin include manuscripts and drafts of columns, short stories, a screenplay, radio broadcasts, and lecture notes from courses at Harvard.
Papers of Francis C. Healey are comprised of correspondence that relates to both gallery and ersonal business. Also included are scripts and drafts for radio broadcasts, printed matter, press releases, and proposals for radio programs.
Administrative records received with the addition include general correspondence, correspondence with clients, and correspondence regarding gifts, sales and purchases. Records concerning the sale of Midtown Galleries to John Whitney Payson include Gruskin's and Payson's inventories. Also, included is a history of the gallery.
Photographs are of the Gruskins, their friends, and country house; also, views of Midtown exhibitions, openings, artists, and individual works of art.
Artists records are comprised mainly of artists files, largely containing printed matter. Among the artists records are a file of holiday cards by various artists, many with original artwork. Also included are catalogs of group shows featuring Midtown artists at other galleries
Exhibition materials include announcements, news releases, catalogs, miscellaneous printed matter, and a guest book. A small number of these items are dated after Payson's purchase of Midtown Galleries.
Videotapes of William Palmer, Isabel Bishop, and Robert Vickrey, as well as oversize printed matter relating to Midtown artists, complement the artists records.
Arrangement:
The collection is arranged into 10 series. A detailed explanation of the arrangement of each series is provided with the series descriptions. Each series is subdivided, often by record type, with categories usually arranged chronologically; exceptions are noted. Administrative correspondence (Series 1) is arranged alphabetically, as are many inventories sales records (Series 3). Photographs of people, exhibitions, and works of art (Series 6) are arranged alphabetically, as are the artists files and exhibition clippings portions of the printed matter (Series 7). The addition is described separately in Appendix A; and, wherever possible, reel and frame numbers of related materials received and filmed with the addition have been included in the main text's series descriptions.
Missing Title
Series 1: Administrative Correspondence, 1927-1989, undated (51 linear ft.)
Series 2: Exhibitions, 1932-1982, undated (4 linear feet)
Series 3: Inventories and Sales Records, 1932-1980, undated (5.3 linear ft.)
Series 4: Financial Records, 1933-1957 (3.5 linear feet)
Series 5: Miscellaneous, 1934-1985, undated (2 linear feet)
Series 6: Photographs, circa 1925-circa 1980 (6.5 linear feet)
Series 7: Printed Matter, 1932-1990, undated (7.25 linear ft.)
Series 8: Personal Papers of Alan D. and Mary J. Gruskin, 1904-1990, undated (4.5 linear feet)
Series 9: Papers of Francis C. Healey, 1932-1935, undated (0.5 linear ft.)
Series 10: Addition, 1932-1997, undated (2.5 linear feet)
Historical Note:
Alan D. Gruskin (1904-1970) hoped to become an artist, but while still a student realized that his talents were better suited to art administration than painting. Following graduation from Harvard University, he worked at a New York gallery that specialized in old masters, returning home to Pennsylvania after a year to pursue a writing career that ultimately proved unsuccessful. Gruskin returned to New York and opened Midtown Galleries at 559 Fifth Avenue in 1932. Specializing in work by living American artists, Midtown was one of a rather small number of commercial galleries in New York City that showed contemporary American art. Midtown Galleries represented academic and realist painters, and purposely avoided abstract art.
Founded during the Depression, Midtown Galleries was a shoe-string operation in its early years. Originally operated as a cooperative, Midtown Galleries' participating artists contributed to the costs and work of presenting exhibitions. Between 1932 and 1935, Gruskin served as "Art Director" of the gallery and his business partner, Francis C. Healey was "Publicity Director." Healey appears to have been responsible for weekly broadcasts on NBC radio designed to interest people in visiting the gallery. The 15-minute programs consisted of discussions with museum directors, curators, artists, writers, and musicians about a broad range of cultural topics. Copies of the scripts were offered for a dime, and the payments mailed by radio listeners bought Gruskin's meals. During this period, Gruskin lived in the gallery. After Healey's departure in 1935, Midtown Galleries ceased to be run as a cooperative.
Midtown Galleries usually represented approximately two dozen artists, and many remained with the gallery for decades. They included: Julien Binford, Isabel Bishop, Paul Cadmus, Gladys Rockmore Davis, Emlen Etting, Maurice Freedman, Dong Kingman, Oronzio Maldarelli, William C. Palmer, Waldo Peirce, Doris Rosenthal, Zoltan L. Sepeshy, Frederic Taubes, William Thon, Margit Varga, and Robert Vickrey.
Gruskin worked to educate and interest the public in American art and to promote the artists he represented. In addition to countless reviews, articles, and catalog essays, he wrote three books: Painting in the U.S.A. (1946), The Watercolors of Dong Kingman and How the Artist Works (1958), William Thon: The Artist and His Technique (1964). Gruskin advocated the use of fine art in advertising and industry, obtaining commissions for his artists and at the same time assisting clients in building corporate collections. A prime example is the Upjohn Company which, at Gruskin's urging, included reproductions of paintings in "Your Doctor Speaks," a series of public service announcements. Many of the paintings were purchased subsequently, forming the basis of the Upjohn Collection. A traveling exhibition, The Upjohn Company Collection of Contemporary American Paintings, was circulated by Midtown Galleries and featured in a Life magazine article about fine art and advertising. Another example is the fabric patterns, based on paintings by several of Midtown Galleries' artists, commissioned by the Onandoga Silk Company; the fabrics were used for dresses by popular designers, with fashion shows and window displays of paintings by the participating artists at selected department stores throughout the country. Working closely with architects and interior designers, Gruskin and Midtown Galleries were innovators in the use of domestic and business settings to showcase art with Art In Interiors, a series of exhibitions held annually between 1952 and 1961.
Midtown Galleries was a pioneer in circulating traveling exhibitions to colleges and art associations in communities distant from major art museums and commercial galleries. Beginning in 1936 and or more than 35 years, Midtown Galleries circulated 8-10 shows throughout the country each year; most were group shows organized around a theme, though occasional solo exhibitions were offered. Other important exhibitions off the premises were the Central Illinois Art Exposition, 1939, and the contemporary American art exhibition at the New York World's Fair, 1964-1965. The 1939 show organized by Gruskin for the Bloomington, Illinois, Art Association was a large exhibition of American art borrowed from a variety of institutions; the very well-publicized show was heavily attended, drawing visitors from a large area of the rural Midwest, many of whom had never visited a museum or seen original art.
Missing Title
1932 -- established as a cooperative gallery at 559 Fifth Ave. by Alan D. Gruskin (Art Director) and Francis C. Healey (Public Relations Director); Midtown Galleries presented programs on contemporary American art broadcast by NBC radio
1934-1935 -- Tudor City Art Galleries at 8 Prospect Place, New York City, featuring works by Midtown Galleries' artists and others, administered by Gruskin and Healey
1935 -- departure of Francis C. Healey; gallery moved to 605 Madison Ave.; gallery ceased to be run as a cooperative
1936 -- began traveling exhibitions to universities, museums, and regional art associations
1939 -- Central Illinois Art Exposition (Bloomington, Ill.)
1946 -- San Francisco branch opened and closed; publication of Painting in the U.S.A. by Alan D. Gruskin
1951 -- gallery moved to 17 East 57th Street
1958 -- publication of The Watercolors of Dong Kingman and How the Artist Works by Alan D. Gruskin
1962 -- gallery moved to 11 East 57th Street
1964 -- exhibition of contemporary American art at the New York World's Fair, organized by Midtown Galleries; shown in American Interiors Pavilion, this was the only exhibit of its kind at the Fair; publication of William Thon: The Artist and His Technique by Alan D. Gruskin
1966 -- loan of Midtown Galleries' records for microfilming by the Archives of American Art; this small selection, along with many other gallery records, was donated by Mary Gruskin to the Archives between 1972 and 1991, with an additional gift in 1997
1970 -- death of Alan D. Gruskin (1904-1970); Mary J. Gruskin assumes position of Director
1972 -- first portion of Midtown Galleries' records donated to the Archives of American Art by Mrs. Gruskin
1985 -- sale of Midtown Galleries to John Whitney Payson; Bridget Moore, Director, and Mary J. Gruskin, Director Emerita
1986 -- majority of Midtown Galleries' records acquired by the Archives of American Art
1990 -- name changed to Midtown-Payson Galleries; gallery moved to 745 Fifth Ave.
1991 -- additional gift of records by Mrs. Gruskin
1992 -- records arranged, described, and prepared for microfilming
1993 -- microfilming began; continued sporadically, in small segments
1995 -- Midtown-Payson Galleries closed
1997 -- additional gift of records by Mrs. Gruskin
1999 -- microfilming completed
Provenance:
Midtown Galleries loaned a small number of records consisting of news releases, 1939-1966, and exhibition schedules to the Archives of American Art for microfilming in 1966. Subsequently, Mary J. Gruskin donated this material, along with many other gallery records, to the Archives in several installments between 1972 and 1991; an additional gift was received in 1997. The portion loaned in 1966 is now integrated with the main records and has been refilmed in sequence. Unfortunately, the addition of 1997 was received in Washington, D.C. after microfilming was well underway. The addition has been microfilmed and described separately as Series 10. Wherever possible, the main text has been annotated with reel and frame numbers for related items contained in the addition.
Restrictions:
The collection is open for research. Patrons must use microfilm copy.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Topic:
Art, Modern -- 20th century -- United States Search this
Function:
Art galleries, Commercial -- New York (State)
Genre/Form:
Photographs
Video recordings
Citation:
Midtown Galleries records, 1904-1997. Archives of American Art, Smithsonian Institution
The papers of sculptor José de Rivera date from 1930 to 1991 and measure 5.6 linear feet. Found within the papers are biographical materials, letters, scattered personal business records, commission files, art work including four sketchbooks, printed material, and photographs. One of the commission files includes a motion picture film.
Scope and Content Note:
The papers of sculptor José de Rivera date from 1930 to 1991 and measure 5.6 linear feet. Found within the papers are biographical materials, letters, scattered personal business records, commission files, art work including four sketchbooks, printed material, and photographs. One of the commission files includes a motion picture film.
Biographical material consists of a biographical account, resumé, military service records, an interview transcript, certificates, addresses, and miscellaneous notes and writings.
Twenty-nine folders of letters are primarily from de Rivera's patron, attorney Howard Goldsmith, but also include single letters from Marcel Breuer, John Canaday, Emlen Etting, Dag Hammarskjold, and G. Vantongerloo.
Scattered personal business records include rental records, sculpture inventories, a contract, receipts, and miscellaneous records.
Commission files contain letters, contracts, receipts, clippings, blueprints, miscellaneous printed material, and photographs concerning several of de Rivera's commissions, including Brussels Construction for the Brussels Universal and International Exhibition, his sculpture for the 1964 New York World's Fair, and Infinity, commissioned for the Smithsonian. A file for Construction #73 completed for the American Iron and Steel Institute also contains a reel of 16mm motion picture film.
Art work consists of four sketchbooks, drawings, and geometric collages including detached cut out shapes.
Printed material includes primarily clippings and exhibition announcements and catalogs. There is also a copy of the book José de Rivera Constructions by Dore Ashton and Joan M. Marter. Photographs are of de Rivera, miscellaneous art-related events, his studio, his art works, and of miscellaneous exhibition installations. Commission files also contain photographs.
Arrangement:
The collection is arranged as 7 series:
Missing Title
Series 1: Biographical Material, 1942-1984 (Box 1; 11 folders)
Series 2: Letters, 1938-1988 (Box 1; 29 folders)
Series 3: Personal Business Records, 1947-1984 (Box 1; 11 folders)
Series 4: Commission Files, 1955-1977 (Box 1-2, 6-7, OVs 10-11, FC 13; 1.1 linear feet)
Series 5: Art Work, 1960-1984 (Box 2, 6, OV 8; 0.9 linear feet)
Series 6: Printed Material, 1931-1991 (Box 2-4, 6; 1.5 linear feet)
Series 7: Photographs, 1930-1985 (Box 4-7, OV 9-OV 10, 12; 1.7 linear feet)
Biographical Note:
José de Rivera (1904-1985) worked primarily in New York as an abstract expressionist sculptor known for twisting steel or bronze bands into space-defining three-dimensional shapes.
José A. Ruiz was born on September 18, 1904 in West Baton Rouge, Louisiana, the son of Joseph and Honorine Montamat Ruiz. He would later take the surname of his maternal grandmother, de Rivera. Early in his life his family moved to New Orleans where his father was a sugar mill engineer on a plantation. De Rivera became adept at repairing machinery and doing blacksmith work with his father. Shortly after completing high school in 1922, de Rivera moved to Chicago where he was employed in foundries and machine shops as a pipe fitter and tool and die maker. His 1926 marriage to Rose Covelli ended in divorce.
Beginning in 1928 de Rivera attended night drawing classes conducted at the Studio School by painter John W. Norton. De Rivera was impressed by the Egyptian collections at the Field Museum. The work of Mondrian, Brancusi, and Georges Vantongerloo also exerted a strong influence on him. In 1932, he traveled through southern Europe and North Africa visiting Spain, Italy, France, Greece, and Egypt. Upon his return to the United States he decided to become a sculptor.
From 1937-1938, de Rivera was employed by the Works Progress Administration-Federal Art Project and created the sculpture Flight for the Newark, New Jersey airport. During World War II, he first served in the U.S. Army Corps from 1942 to 1943. For the following three years, he designed and constructed ship models used as training aids in the U. S. Navy.
De Rivera's first solo exhibition was in 1946 in New York at the Mortimer Levitt Gallery. In 1953, de Rivera taught sculpture at Brooklyn College. For the following three years, he was a critic in sculpture at Yale University and taught at the School of Design at North Carolina State College from 1957 to 1960. De Rivera married Lita Jeronimo in 1955.
In 1961 de Rivera was given a retrospective exhibition at the Whitney Museum of American Art. One of his most notable works Infinity was commissioned by the Smithsonian Institution for the front of its newly built Museum of History and Technology in 1963.
José de Rivera died on March 19, 1985 in New York City.
Separated Material:
The Archives of American Art also holds microfilm of material lent for microfilming (reel N70-32) including biographical material, correspondence, writings, drawings, printed material, and photographs. Loaned material was returned to the lender and are not described in the collection container inventory.
Provenance:
In 1970, José de Rivera loaned the Archives of Amrican Art material for microfilming. The artist and the Grace Borgenicht Gallery donated additional papers in 1982 and De Rivera's son, Joseph A. Ruiz II, gave more material in 1998.
Restrictions:
Use of original papers requires an appointment. Use of archival audiovisual recordings with no duplicate access copy requires advance notice.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Collection Citation:
Catherine Viviano Gallery records, 1930-1990, bulk 1949-1978. Archives of American Art, Smithsonian Institution.
Exhibition Collectors Historical Organization Search this
Extent:
1 Videocassettes (VHS)
1 Reel (16mm, color optical track print, 480 feet)
Container:
Reel OF 560.4
Box xx, Item RV 560.4
Type:
Archival materials
Videocassettes (vhs)
Reels
Date:
1964
Scope and Contents:
A fifteen minute version of an overview of the 1964 New York World's Fair produced by the New York World's Fair 1964-1965 Corporation, color has faded to magenta.
Collection Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. Viewing film portion of collection requires special appointment, please inquire. Do not use when original materials are available on reference video or audio tapes.
Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Edward J. Orth Memorial Archives of the New York World's Fair, Archives Center, National Museum of American History
Exhibition Collectors Historical Organization Search this
Type:
Archival materials
Date:
1961-1977, undated
Scope and Contents:
Include newspaper clippings, progress reports, programs, records of legislation, press kits, photographs, slides, brochures, pamphlets, maps, magazine articles, sound discs, general information, operator's manuals, and
New York's World Fair Corporation documents. The materials were created for the "Peace Through Understanding" event located in Flushing Meadows-Corona Park in Queens, New York City from April 22-October 18, 1964, and April 21-October 17, 1965. In addition, the remarks of Robert Moses, President of the New York World's Fair 1964/1965, are also found among the material.
Collection Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. Viewing film portion of collection requires special appointment, please inquire. Do not use when original materials are available on reference video or audio tapes.
Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Edward J. Orth Memorial Archives of the New York World's Fair, Archives Center, National Museum of American History
Exhibition Collectors Historical Organization Search this
Extent:
1 Poster
Container:
Map-folder 18
Type:
Archival materials
Posters
Date:
1964-1965
Collection Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. Viewing film portion of collection requires special appointment, please inquire. Do not use when original materials are available on reference video or audio tapes.
Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Edward J. Orth Memorial Archives of the New York World's Fair, Archives Center, National Museum of American History
1989.0438.2336.1A , Souvenir poster commemorating the New York World's Fair held in Queens in 1964. Inscribed "New York World's Fair [/] 1964-1965;" artistic rendering of visitors gathering around Unisphere during a fireworks show
Zim, Larry (Larry Zimmerman), 1931-1987 Search this
Container:
Map-folder 85
Type:
Archival materials
Date:
1961-1965
Scope and Contents:
28 x 43 in.; 71.12 x 109.22 cm
Collection Restrictions:
Collection is open for research but two oversize folders are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Larry Zim World's Fair Collection, 1841-1988, Archives Center, National Museum of American History.
1989.0438.2336.1B-D, Souvenir posters commemorating the New York World's Fair held in Queens in 1964. Inscribed "New York World's Fair [/] 1964-1965;" artistic rendering of visitors gathering around Unisphere during a fireworks show
Zim, Larry (Larry Zimmerman), 1931-1987 Search this
Container:
Map-folder 139
Type:
Archival materials
Date:
1961-1965
Scope and Contents:
28 x 43 in.; 71.12 x 109.22 cm
Collection Restrictions:
Collection is open for research but two oversize folders are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Larry Zim World's Fair Collection, 1841-1988, Archives Center, National Museum of American History.
1989.0438.2336.2B-F, Souvenir posters commemorating the New York World's Fair held in Queens in 1964. Inscribed "New York World's Fair [/] 1964-1965;" artistic rendering of visitors gathering around Unisphere during a fireworks show
Zim, Larry (Larry Zimmerman), 1931-1987 Search this
Container:
Map-folder 125
Type:
Archival materials
Date:
1961-1965
Scope and Contents:
11 x 16 in.; 27.94 x 40.64 cm
Collection Restrictions:
Collection is open for research but two oversize folders are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Larry Zim World's Fair Collection, 1841-1988, Archives Center, National Museum of American History.
1989.0438.2337.1A, Souvenir poster commemorating the New York World's Fair held in Queens in 1964. Inscribed "New York [/] World's Fair [/] 1964-1965;" artistic rendering of family gathered around Unisphere
Zim, Larry (Larry Zimmerman), 1931-1987 Search this
Container:
Map-folder 85
Type:
Archival materials
Date:
1961-1965
Scope and Contents:
28 x 43 in.; 71.12 x 109.22 cm
Collection Restrictions:
Collection is open for research but two oversize folders are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Larry Zim World's Fair Collection, 1841-1988, Archives Center, National Museum of American History.
1989.0438.2337.1B-C, Souvenir posters commemorating the New York World's Fair held in Queens in 1964. Inscribed "New York [/] World's Fair [/] 1964-1965;" artistic rendering of family gathered around Unisphere
Zim, Larry (Larry Zimmerman), 1931-1987 Search this
Container:
Map-folder 139
Type:
Archival materials
Date:
1961-1965
Scope and Contents:
28 x 43 in.; 71.12 x 109.22 cm
Collection Restrictions:
Collection is open for research but two oversize folders are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Larry Zim World's Fair Collection, 1841-1988, Archives Center, National Museum of American History.
1989.0438.2337.2B-E, Souvenir posters commemorating the New York World's Fair held in Queens in 1964. Inscribed "New York [/] World's Fair [/] 1964-1965;" artistic rendering of family gathered around Unisphere
Zim, Larry (Larry Zimmerman), 1931-1987 Search this
Container:
Map-folder 125
Type:
Archival materials
Date:
1961-1965
Scope and Contents:
11 x 16 in.; 27.94 x 40.64 cm
Collection Restrictions:
Collection is open for research but two oversize folders are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Larry Zim World's Fair Collection, 1841-1988, Archives Center, National Museum of American History.
1989.0438.2348 , Souvenir poster commemorating the New York World's Fair held in Queens in 1964. Inscribed "NEW YORK [/] WORLD'S FAIR [/] 1964-1965;" artistic rendering of 3 women in colorful dress holding hands. Poster mounted on thin canvas-like mat...
Zim, Larry (Larry Zimmerman), 1931-1987 Search this
Container:
Map-folder 86
Type:
Archival materials
Date:
1963-1965
Scope and Contents:
42 3/4 x 35 in.; 108.585 x 88.9 cm
Collection Restrictions:
Collection is open for research but two oversize folders are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Larry Zim World's Fair Collection, 1841-1988, Archives Center, National Museum of American History.
1989.0438.2364, Souvenir broadside commemorating the New York World's Fair held in Queens in 1964. Inscribed "Pavilion of Spain [/] New York World's Fair 1964-1965;" text describing zambra performance of dancing and singing
Zim, Larry (Larry Zimmerman), 1931-1987 Search this
Container:
Map-folder 82
Type:
Archival materials
Date:
1964-1965
Scope and Contents:
12 1/2 x 17 in.; 31.75 x 43.18 cm
Collection Restrictions:
Collection is open for research but two oversize folders are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Larry Zim World's Fair Collection, 1841-1988, Archives Center, National Museum of American History.
