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U.S. Airways Feel the Miles

Sponsor:
NationsBank Corp.  Search this
US Airways  Search this
Medium:
Poster, Advertising, Commercial Aviation
Dimensions:
2-D - Unframed (H x W): 91.3 × 61.3cm (2 11 15/16 × 2 ft. 1/8 in.)
Type:
ART-Posters, Original Art Quality
Country of Origin:
United States of America
Date:
1997
Inventory Number:
A19970612000
Restrictions & Rights:
Usage conditions apply
See more items in:
National Air and Space Museum Collection
Data Source:
National Air and Space Museum
GUID:
http://n2t.net/ark:/65665/nv974db108a-4ae6-4e48-b818-dfe8338ae398
EDAN-URL:
edanmdm:nasm_A19970612000
Online Media:

U.S. Airways Feel the Miles

Sponsor:
NationsBank Corp.  Search this
US Airways  Search this
Medium:
Poster, Advertising, Commercial Aviation
Dimensions:
2-D - Unframed (H x W): 91.3 × 61.3cm (2 11 15/16 × 2 ft. 1/8 in.)
Type:
ART-Posters, Original Art Quality
Country of Origin:
United States of America
Date:
1997
Inventory Number:
A19970612001
Restrictions & Rights:
Usage conditions apply
See more items in:
National Air and Space Museum Collection
Data Source:
National Air and Space Museum
GUID:
http://n2t.net/ark:/65665/nv93d2ac35b-7c7d-4366-b7c7-2f44558fa245
EDAN-URL:
edanmdm:nasm_A19970612001
Online Media:

Program for "The Inaugural Trumpeter Gala"

Collection Creator:
Evans, Matilda Arabella, Dr., 1872-1935  Search this
Container:
Box 1, Folder 12
Type:
Archival materials
Text
Date:
1982
Collection Restrictions:
Collection is open for research. Access to collection materials requires an appointment.
Collection Rights:
The NMAAHC Archives can provide reproductions of some materials for research and educational use. Copyright and right to publicity restrictions apply and limit reproduction for other purposes.
Collection Citation:
Dr. Matilda A. Evans Collection of archival material, National Museum of African American History and Culture
See more items in:
Dr. Matilda A. Evans Collection
Dr. Matilda A. Evans Collection / Series 5: Reference Material / 5.1: Awards Ephemera
Archival Repository:
National Museum of African American History and Culture
GUID:
https://n2t.net/ark:/65665/io346ccd5f3-df25-4640-a4fe-7b3e7432778d
EDAN-URL:
ead_component:sova-nmaahc-a2019-109-ref50
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López Negrete Communications Advertising Collection

Creator:
Lopez Negrete Communications (Houston, Texas)  Search this
Names:
Bank of America  Search this
Circle K Corporation  Search this
Fiesta Mart  Search this
Goya Foods, Inc.  Search this
Houston Metropolitan Transit Authority  Search this
Microsoft Corporation  Search this
Nationsbank  Search this
Tyson (Firm)  Search this
Wal-Mart (Firm)  Search this
Extent:
14 Cubic feet
Type:
Collection descriptions
Archival materials
Posters
Born digital
Oral history
Print advertising
Place:
Texas -- 20th century
Date:
1988 - 2015
Summary:
The López Negrete Communications Advertising Collection showcases the successful print advertising campaigns the communications agency undertook with major clients like Goya Foods, NationsBank, and Walmart. The advertising posters in this collection exemplify the agency's creativity in building on U.S. Latinos' everyday experiences to market American products and services. Alex and Cathy López Negrete, the founders of López Negrete Communications, made it their mission to use ethnographic approaches to better understand the U.S. Latino market which led to their success as the largest independently-owned Latino advertising agency in the country.
Scope and Contents:
The collection is made up of López Negrete Communications' large posters created as part of the print advertising campaigns for major American corporations and oral history interviews with Javier Gonzalez Herba, Alex López Negrete, and Cathy López Negrete. Transcripts for oral history interviews with Javier Gonzalez Herba and Alex López Negrete are available.

López Negrete Communications' clients include Fiesta Mart, Goya Foods, NationsBank (and its successor, Bank of America), Tyson Foods, and Walmart. The content of the posters serves as an example of the advertising agency's efforts to better understand the U.S. Latino market by engaging with Latinos' everyday experiences through ethnography and direct communication.
Arrangement:
The collection is divided into ten series.

Series 1: Background Materials, 2016

Series 2: Bank of America, 2000-2007

Series 3: Circle K, Totally Bueno, 2003

Series 4: Fiesta Mart, Inc., 2002-2003

Series 5: Goya Foods, Inc., 2003

Series 6: Houston Metropolitan Transit Authority (METRO), El camino a su destino/The Road to Your Destiny, 1988

Series 7: Microsoft, Nosotros vemos/We See, 2002

Series 8: NationsBank, 1994-1998

Series 9: Tyson Foods, 2001-2006

Series 10: Walmart, Inc. 1998-2015
Biographical / Historical:
Originally named Third Coast Marketing, López Negrete Communications was founded in 1985 by Alex and Cathy López Negrete. The advertising agency has been based in Houston, Texas since the beginning but has additional offices in Los Angeles and New York. López Negrete Communications is currently the largest independently-owned Latino advertising agency in the United States. It is known for drawing on the everyday lives and experiences of US Latino consumers in order to work with major corporate clients to market their products through effective communication and empowerment.
Separated Materials:
The Division of Work and Industry holds the following artifacts related to this collection:

Coin, Accession #: 2015.0305.01

Paperweight, Accession #: 2015.0305.02
Provenance:
Collection donated by López Negrete Communications, 2016.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising -- Department stores  Search this
Hispanic American business enterprises  Search this
Latinos in American society and culture  Search this
advertising -- Banks  Search this
mexican Americans and mass media  Search this
Advertising agencies -- 20th century  Search this
advertising -- Computers  Search this
Advertising campaigns  Search this
Advertising history  Search this
Minorities in advertising  Search this
Mexican American business enterprises  Search this
advertising -- Food  Search this
advertising -- Transportation  Search this
Advertising agencies -- 21st century  Search this
Minorities in advertising -- 1950-2000  Search this
Hispanic Americans and mass media  Search this
Hispanic American consumers  Search this
Hispanic American mass media  Search this
Hispanic American businesswomen  Search this
Hispanic American capitalists and financiers  Search this
advertising -- Groceries  Search this
Hispanic Americans -- 1950-2000  Search this
Hispanic American businesspeople  Search this
Genre/Form:
Posters -- 1980-2010
Born digital
Oral history -- 2010-2020
Posters -- 20th century
Print advertising
Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1413
See more items in:
López Negrete Communications Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8e8b897a3-3138-4617-b01c-d4723ea61c7a
EDAN-URL:
ead_collection:sova-nmah-ac-1413

NationsBank

Collection Creator:
Lopez Negrete Communications (Houston, Texas)  Search this
Type:
Archival materials
Date:
1994-07 - 1998
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1413, Series 8
See more items in:
López Negrete Communications Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep864b4c970-d4c9-4ae8-8d75-902b4d65eaaa
EDAN-URL:
ead_component:sova-nmah-ac-1413-ref148

NationsBank, Merger Announcement

Collection Creator:
Lopez Negrete Communications (Houston, Texas)  Search this
Type:
Archival materials
Date:
1998-07 - 1998-07
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1413, Subseries 8.6
See more items in:
López Negrete Communications Advertising Collection
López Negrete Communications Advertising Collection / Series 8: NationsBank
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8e5871c9b-c996-445c-add2-5280a1c47813
EDAN-URL:
ead_component:sova-nmah-ac-1413-ref57

Mano en mano/Hand-in-Hand

Collection Creator:
Lopez Negrete Communications (Houston, Texas)  Search this
Container:
Box 1
Type:
Archival materials
Date:
1998-07 - 1998-07
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
See more items in:
López Negrete Communications Advertising Collection
López Negrete Communications Advertising Collection / Series 8: NationsBank / 8.6: NationsBank, Merger Announcement
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep88102573e-3398-4f42-aef7-66997f1f7908
EDAN-URL:
ead_component:sova-nmah-ac-1413-ref58

NationsBank, Acquisition of Barnett

Collection Creator:
Lopez Negrete Communications (Houston, Texas)  Search this
Type:
Archival materials
Date:
1998-07 - 1998-07
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1413, Subseries 8.5
See more items in:
López Negrete Communications Advertising Collection
López Negrete Communications Advertising Collection / Series 8: NationsBank
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8fa752792-74e6-41d8-8fa0-79f3f86b4e4d
EDAN-URL:
ead_component:sova-nmah-ac-1413-ref59

Dos visiones unidas/Two United Visions

Collection Creator:
Lopez Negrete Communications (Houston, Texas)  Search this
Container:
Box 1
Type:
Archival materials
Date:
1998-07 - 1998-07
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
See more items in:
López Negrete Communications Advertising Collection
López Negrete Communications Advertising Collection / Series 8: NationsBank / 8.5: NationsBank, Acquisition of Barnett
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8ac8d743e-e928-48f9-8750-3df8984a4133
EDAN-URL:
ead_component:sova-nmah-ac-1413-ref60

NationsBank, Entre amigos/Among Friends

Collection Creator:
Lopez Negrete Communications (Houston, Texas)  Search this
Type:
Archival materials
Date:
1997-07 - 1997-07
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1413, Subseries 8.3
See more items in:
López Negrete Communications Advertising Collection
López Negrete Communications Advertising Collection / Series 8: NationsBank
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep84b8a1c1c-a565-4fd6-864b-e6d15369fa20
EDAN-URL:
ead_component:sova-nmah-ac-1413-ref61

Recomienda a tus amigos/Refer Your Friends

Collection Creator:
Lopez Negrete Communications (Houston, Texas)  Search this
Container:
Box 1
Type:
Archival materials
Date:
1997-07 - 1997-07
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
See more items in:
López Negrete Communications Advertising Collection
López Negrete Communications Advertising Collection / Series 8: NationsBank / 8.3: NationsBank, Entre amigos/Among Friends
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep89eb7f6a0-0aa3-4767-a3e1-897c362a8b91
EDAN-URL:
ead_component:sova-nmah-ac-1413-ref62

NationsBank, Un sinfín de ventajas financieras/Endless Financial Benefits

Collection Creator:
Lopez Negrete Communications (Houston, Texas)  Search this
Type:
Archival materials
Date:
1998 - 1998
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1413, Subseries 8.8
See more items in:
López Negrete Communications Advertising Collection
López Negrete Communications Advertising Collection / Series 8: NationsBank
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8606abb35-0bca-4120-9148-6323f94250b3
EDAN-URL:
ead_component:sova-nmah-ac-1413-ref63

Claudia Bécquer

Collection Creator:
Lopez Negrete Communications (Houston, Texas)  Search this
Container:
Box 1
Type:
Archival materials
Date:
1998 - 1998
Scope and Contents:
Advertisement features Florida community artist, Claudia Bécquer
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
See more items in:
López Negrete Communications Advertising Collection
López Negrete Communications Advertising Collection / Series 8: NationsBank / 8.8: NationsBank, Un sinfín de ventajas financieras/Endless Financial Benefits
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep80ee6cc21-10a0-4d47-bfb3-0cb6c3b2d422
EDAN-URL:
ead_component:sova-nmah-ac-1413-ref64

Enriqueta Suárez

Collection Creator:
Lopez Negrete Communications (Houston, Texas)  Search this
Container:
Box 1
Type:
Archival materials
Date:
1998 - 1998
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
See more items in:
López Negrete Communications Advertising Collection
López Negrete Communications Advertising Collection / Series 8: NationsBank / 8.8: NationsBank, Un sinfín de ventajas financieras/Endless Financial Benefits
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8f7cfe641-1d54-4e16-860c-0f92aef62702
EDAN-URL:
ead_component:sova-nmah-ac-1413-ref66

NationsBank, Como tener un banquero en la familia/Like Having a Banker in the Family

Collection Creator:
Lopez Negrete Communications (Houston, Texas)  Search this
Type:
Archival materials
Date:
1995-07 - 1997-09
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1413, Subseries 8.2
See more items in:
López Negrete Communications Advertising Collection
López Negrete Communications Advertising Collection / Series 8: NationsBank
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep80dc9f0d5-49cc-42f0-b35f-8078fe620d31
EDAN-URL:
ead_component:sova-nmah-ac-1413-ref67

Ahorros/Savings

Collection Creator:
Lopez Negrete Communications (Houston, Texas)  Search this
Container:
Map-folder 3
Type:
Archival materials
Date:
1995-07 - 1995-07
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
See more items in:
López Negrete Communications Advertising Collection
López Negrete Communications Advertising Collection / Series 8: NationsBank / 8.2: NationsBank, Como tener un banquero en la familia/Like Having a Banker in the Family
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8afcf7025-b266-48a1-b7de-79b36addf1f1
EDAN-URL:
ead_component:sova-nmah-ac-1413-ref68

Julián Rodríguez

Collection Creator:
Lopez Negrete Communications (Houston, Texas)  Search this
Container:
Box 1
Type:
Archival materials
Date:
1998 - 1998
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
See more items in:
López Negrete Communications Advertising Collection
López Negrete Communications Advertising Collection / Series 8: NationsBank / 8.8: NationsBank, Un sinfín de ventajas financieras/Endless Financial Benefits
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep838541cfa-948f-4948-a2ff-f707fae0445b
EDAN-URL:
ead_component:sova-nmah-ac-1413-ref69

NationsBank, Concert Event

Collection Creator:
Lopez Negrete Communications (Houston, Texas)  Search this
Type:
Archival materials
Date:
1994-07 - 1994-07
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1413, Subseries 8.1
See more items in:
López Negrete Communications Advertising Collection
López Negrete Communications Advertising Collection / Series 8: NationsBank
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8978a8d7f-1852-47e3-bd18-4effa040a8d1
EDAN-URL:
ead_component:sova-nmah-ac-1413-ref70

Canciones del corazón

Collection Creator:
Lopez Negrete Communications (Houston, Texas)  Search this
Container:
Box 1
Type:
Archival materials
Date:
1994-07 - 1994-07
Scope and Contents:
Advertisment is for a concert that features popular singers like Vicente Fernández, Alejandro Fernández, and Linda Ronstadt
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
See more items in:
López Negrete Communications Advertising Collection
López Negrete Communications Advertising Collection / Series 8: NationsBank / 8.1: NationsBank, Concert Event
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep89e083513-8d0d-4ded-81b6-64e0d7cc81fc
EDAN-URL:
ead_component:sova-nmah-ac-1413-ref71

Préstamos para vivienda/Home Loans

Collection Creator:
Lopez Negrete Communications (Houston, Texas)  Search this
Container:
Map-folder 4
Type:
Archival materials
Date:
1995-07 - 1995-07
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
See more items in:
López Negrete Communications Advertising Collection
López Negrete Communications Advertising Collection / Series 8: NationsBank / 8.2: NationsBank, Como tener un banquero en la familia/Like Having a Banker in the Family
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep842079f3d-7d22-4cfc-b729-2c06a63ce68d
EDAN-URL:
ead_component:sova-nmah-ac-1413-ref73

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