Evans, Matilda Arabella, Dr., 1872-1935 Search this
Container:
Box 1, Folder 12
Type:
Archival materials
Text
Date:
1982
Collection Restrictions:
Collection is open for research. Access to collection materials requires an appointment.
Collection Rights:
The NMAAHC Archives can provide reproductions of some materials for research and educational use.
Copyright and right to publicity restrictions apply and limit reproduction for other purposes.
Collection Citation:
Dr. Matilda A. Evans Collection of archival material, National Museum of African American History and Culture
The López Negrete Communications Advertising Collection showcases the successful print advertising campaigns the communications agency undertook with major clients like Goya Foods, NationsBank, and Walmart. The advertising posters in this collection exemplify the agency's creativity in building on U.S. Latinos' everyday experiences to market American products and services. Alex and Cathy López Negrete, the founders of López Negrete Communications, made it their mission to use ethnographic approaches to better understand the U.S. Latino market which led to their success as the largest independently-owned Latino advertising agency in the country.
Scope and Contents:
The collection is made up of López Negrete Communications' large posters created as part of the print advertising campaigns for major American corporations and oral history interviews with Javier Gonzalez Herba, Alex López Negrete, and Cathy López Negrete. Transcripts for oral history interviews with Javier Gonzalez Herba and Alex López Negrete are available.
López Negrete Communications' clients include Fiesta Mart, Goya Foods, NationsBank (and its successor, Bank of America), Tyson Foods, and Walmart. The content of the posters serves as an example of the advertising agency's efforts to better understand the U.S. Latino market by engaging with Latinos' everyday experiences through ethnography and direct communication.
Arrangement:
The collection is divided into ten series.
Series 1: Background Materials, 2016
Series 2: Bank of America, 2000-2007
Series 3: Circle K, Totally Bueno, 2003
Series 4: Fiesta Mart, Inc., 2002-2003
Series 5: Goya Foods, Inc., 2003
Series 6: Houston Metropolitan Transit Authority (METRO), El camino a su destino/The Road to Your Destiny, 1988
Series 7: Microsoft, Nosotros vemos/We See, 2002
Series 8: NationsBank, 1994-1998
Series 9: Tyson Foods, 2001-2006
Series 10: Walmart, Inc. 1998-2015
Biographical / Historical:
Originally named Third Coast Marketing, López Negrete Communications was founded in 1985 by Alex and Cathy López Negrete. The advertising agency has been based in Houston, Texas since the beginning but has additional offices in Los Angeles and New York. López Negrete Communications is currently the largest independently-owned Latino advertising agency in the United States. It is known for drawing on the everyday lives and experiences of US Latino consumers in order to work with major corporate clients to market their products through effective communication and empowerment.
Separated Materials:
The Division of Work and Industry holds the following artifacts related to this collection:
Coin, Accession #: 2015.0305.01
Paperweight, Accession #: 2015.0305.02
Provenance:
Collection donated by López Negrete Communications, 2016.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Lopez Negrete Communications (Houston, Texas) Search this
Type:
Archival materials
Date:
1994-07 - 1998
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
Lopez Negrete Communications (Houston, Texas) Search this
Type:
Archival materials
Date:
1998-07 - 1998-07
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
Lopez Negrete Communications (Houston, Texas) Search this
Container:
Box 1
Type:
Archival materials
Date:
1998-07 - 1998-07
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
Lopez Negrete Communications (Houston, Texas) Search this
Type:
Archival materials
Date:
1998-07 - 1998-07
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
Lopez Negrete Communications (Houston, Texas) Search this
Container:
Box 1
Type:
Archival materials
Date:
1998-07 - 1998-07
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
Lopez Negrete Communications (Houston, Texas) Search this
Type:
Archival materials
Date:
1997-07 - 1997-07
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
Lopez Negrete Communications (Houston, Texas) Search this
Container:
Box 1
Type:
Archival materials
Date:
1997-07 - 1997-07
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
NationsBank, Un sinfín de ventajas financieras/Endless Financial Benefits
Collection Creator:
Lopez Negrete Communications (Houston, Texas) Search this
Type:
Archival materials
Date:
1998 - 1998
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
Lopez Negrete Communications (Houston, Texas) Search this
Container:
Box 1
Type:
Archival materials
Date:
1998 - 1998
Scope and Contents:
Advertisement features Florida community artist, Claudia Bécquer
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
Lopez Negrete Communications (Houston, Texas) Search this
Container:
Box 1
Type:
Archival materials
Date:
1998 - 1998
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
NationsBank, Como tener un banquero en la familia/Like Having a Banker in the Family
Collection Creator:
Lopez Negrete Communications (Houston, Texas) Search this
Type:
Archival materials
Date:
1995-07 - 1997-09
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
Lopez Negrete Communications (Houston, Texas) Search this
Container:
Map-folder 3
Type:
Archival materials
Date:
1995-07 - 1995-07
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
Lopez Negrete Communications (Houston, Texas) Search this
Container:
Box 1
Type:
Archival materials
Date:
1998 - 1998
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
Lopez Negrete Communications (Houston, Texas) Search this
Type:
Archival materials
Date:
1994-07 - 1994-07
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
Lopez Negrete Communications (Houston, Texas) Search this
Container:
Box 1
Type:
Archival materials
Date:
1994-07 - 1994-07
Scope and Contents:
Advertisment is for a concert that features popular singers like Vicente Fernández, Alejandro Fernández, and Linda Ronstadt
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
Lopez Negrete Communications (Houston, Texas) Search this
Container:
Map-folder 4
Type:
Archival materials
Date:
1995-07 - 1995-07
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.
