Archives Center, National Museum of American History Search this
Extent:
7.7 Cubic feet (32 boxes)
Type:
Collection descriptions
Archival materials
Audiocassettes
Commercials
Interviews
Oral history
Videotapes
Date:
1938-1986
Summary:
The Pepsi Generation Collection is the result of an oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.
Scope and Contents:
At the core of the "Pepsi Generation" Oral History and Documention Collection are oral history interviews with individuals involved with Pepsi-Cola and its advertising campaigns. In addition to the oral histories there are research files which include an almost complete run of Pepsi-Cola World, interview abstracts, print advertising, and television commercials from Pepsi's best-known advertising campaigns.
Arrangement:
The collection is arranged into five series
Series 1: Research Files, 1943-1985
Series 2: Interviewee Files, 1984-1985
Series 3: Oral History Interviews, 1984-1985
Subseries 3.1: Reference Copies, 1984-1985
Subseries 3.2: Master Tapes,1984-1985
Subseries 3.3: Original Tapes, 1984-1985
Series 4: Pepsi-Cola Video, 1946-1988
Subseries 4.1: Reference videos
Subseries 4.2: Master Copies
Series 5: Pepsi Cola Audio, circa 1970, undated
Biographical / Historical:
In 1983, as part of the 20th anniversary of the "Pepsi Generation" advertising campaign, Pepsi-Cola donated to the Archives Center approximately 200 advertising and promotional items (see collection AC0092). The Archives Center accepted these items and proposed an oral history project to document the "Pepsi Generation" story.
The Archives Center embarked upon this project in the spring of 1983. A professional oral historian, Dr. Scott Ellsworth, conducted twenty-nine interviews during 1984 and 1985 with twenty-six people involved in Pepsi advertising, including bottlers, advertising executives, producers, directors, a songwriter, a performer, a publisher, the president of Pepsi, the chairman of the board, and two former Pepsi presidents.
The interviews focus primarily on the "Come Alive, You're In The Pepsi Generation" advertising campaign, Pepsi's adoption of youth-oriented advertising, campaign execution, television commercial production, background of the idea for the "Think Young" campaign, and the company's response to the "Pepsi Generation"campaign.
The Pepsi Generation Collection is the result of this oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.
Related Materials:
Materials in the Archives Center
Warshaw Collection of Business Americana, Beverages
N.W. Ayer Advertising Agency Records
Pepsi-Cola Advertising Collection
Provenance:
Collection donated by Pepsi-Cola Company through Rebecca Madiera in 1983. Interviews made for the Smithsonian Institution in 1984 and 1985.
Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection consists of records documenting one of the oldest advertising agencies created in Philadelphia. The company then moves to New York and expanses to international markets. During its history NW Ayer & Sons acquires a number of other advertising agencies and is eventually purchased. The largest portion of the collection is print advertisements but also
includes radio and television. NW Ayer is known for some of the slogans created for major American companies.
Scope and Contents:
The collection consists primarily of proof sheets of advertisements created by NW Ayer & Son, Incorporated for their clients. These materials are in series one through thirteen and consist primarily of print advertisements. There are also billboards, radio and television commercials. The advertisements range from consumer to corporate and industrial products. The majority of the advertisements were created for Ayer's New York, Chicago, Los Angeles and international offices. Printed advertisements created by Cunningham & Walsh, Hixson & Jorgensen and Newell-Emmett are also included among these materials. Researchers who are interested in records created by Ayer in the course of operating an advertising agency will find these materials in Series fourteen-nineteen.
Series fourteen consists of advertisements created by NW Ayer & Son to promote their services to potential clients.
Series fifteen are scrapbooks of some of the earliest advertisements created by the company. Series sixteen are publications. Some of the publications were created by Ayer while others were about Ayer or the advertising industry in general. Provides good background materials and puts the company in perspective. Series eighteen are the legal records. Materials relating to employees including photographs, oral histories etc. are found in series nineteen.
Series twenty is one of the smallest amounts of materials and includes information relating to the history of NW Ayer & Son.
The container lists for series one-thirteen are part of a database and are searchable. The list has been printed for the convenience of the researcher and is included in this finding aid. Series fourteen-twenty container lists are also a part of the finding aid but are not in a searchable format.
Series 1, Scrapbooks of Client Advertisements, circa 1870-1920, is arranged into three boxes by chronological date. There are two bound scrapbooks and one box of folders containing loose scrapbook pages. NW Ayer & Son compiled an assortment of their earliest ads and placed them into scrapbooks. Besides the earliest advertisements, the scrapbooks contain requests to run advertisements, reading notices and listings of papers Ayer advertised in. The early advertisements themselves range from medical remedies to jewelry to machines to clothing to education and more. Most of the advertisements in the bound scrapbooks are dated.
Series 2, Proofsheets, circa 1870-1930, NW Ayer was fond of creating scrapbooks containing proofsheets. The series contains proofsheets created between 1892 and 1930, organized into 526 boxes. For convenience of storage, access and arrangement, the scrapbooks were disassembled and the pages placed in original order in flat archival storage boxes. The proofsheets are arranged by book number rather than client name. Usually the boxes contain a listing of the clients and sometimes the dates of the advertisements to be found within the box.
Series 3, Proofsheets, circa 1920-1975, is organized into 532 oversize boxes, and contain proofsheets and tearsheets created between 1920 and 1972. Within this series, materials are arranged alphabetically by company name (occasionally subdivided by brand or product), and thereunder chronologically by date of production. Many major, national advertisers are represented, including American Telephone & Telegraph, Armour Company, Canada Dry, Cannon Mills, Carrier Corporation, Domino Sugar, Caterpillar tractor company, Ford Motor Company, General Electric, Goodyear, Hills Bros. Coffee, Ladies Home Journal, National Dairy, Plymouth (Chrysler Corporation), Steinway, TV Guide, United Airlines and the United States Army. Also contained in this series are three scrapbooks of client advertisements including Canada Dry, Ford Motor, and Victor Talking Machine.
Series 4, 2001 Addendum, circa 1976-2001, is organized into ninety three oversized boxes,one folder and contains proofsheets for select Ayer clients, created between 1975 and 2001. Within this series, materials are arranged alphabetically by client name and there under chronologically by date of production. Major national advertisers represented include American Telephone & Telegraph, Avon, the United States Army, DeBeers Consolidated Diamond Mines, Dupont, TV Guide, Sealtest, Kraft Foods, Gillette, General Motors, Cannon Mills.
Series 5, Billboards, circa 1952-1956, consists of mounted and un-mounted original art/mock-ups. Twenty-two pieces of original art created as mock-ups for Texaco billboards.
Series 6, Film and Video Commercials, 1967-1970,
Series 7, Radio and Television Materials, 1933-1993, undated, is arranged into eight boxes and includes radio scripts, television scripts, and story boards for commercials.
Subseries 7.1, Scripts and storyboards for Radio and Television Commercials, dates Scripts for radio and television commercials includes title, date, length of commercial, advertising agency, client information
NW Ayer's radio and television materials mainly focus on the American Telegraph and Telephone account. Some of Ayer's materials relate to Bell Telephone Hours.
Storyboards are used in television and film to assist the director in working with crew to tell the story. To show the viewer through the use of figures, visual effects and camera angles. When directors first start thinking about their storyboard they create a story in their mind. They think of all the camera angles, visual effects and how the figures will interact in their mind. They try to create an extraordinary story in their head to attract the viewer (YOU) In order for the storyboard to be entirely effective it can't be a passive document. When done properly, a storyboard serves as a central design, meeting the needs of many team members including graphics artists, video personnel and programmers.
Another function of a storyboard is to help the team communicate during the training development process. This communication is very important in working with a large team as in the movie King, produced in 1996. Figures help the director explain to the crew how they are going to record the film and how to present it to the audience. Sometimes the director wants special effects to be added to the film, but his budget might not be that big so the director will have to change the story to fit their budget.
The Visual Effects are an important part in the storyboards it adds a special touch of creativity to your film. Camera angles are an important expects in your film because the camera angles determine where the viewing audience will look. If you want your audience to look at a certain object you must turn their attention to it by focusing on that object and maybe you might try blocking something out. Then you will have your audience's attention and you may do whatever else you have to, it could be scaring them are just surprising them or whatever you do.
Also included is talent information and log sheets relating to the storage of the commercials.
Bell Telephone Hour Program, 1942-[19??], The Bell Telephone Hour, also known as The Telephone Hour, was a five minute musical program which began April 29, 1940 on National Broadcasting Company Radio and was heard on NBC until June 30, 1958. Sponsored by Bell Telephone showcased the best in classical and Broadway music, reaching eight to nine million listeners each week. It continued on television from 1959 to 1968.
National Broadcasting television specials sponsored by the Bell System, 1957-1987includes information relating to Science series, Bell system Theshold Series, Bell telephone hour and commercial and public sponsored programs
Series 8, Chicago Office Print Advertisements, 1954-1989, is arranged alphabetically by the name of the client in ninety boxes and six oversize folders. Clients include Illinois Bell Telephone (1955-1989), Microswitch (1969-1989), Teletype (1975-1984), John Deere (1974-1989) and Caterpillar (1966-1972) are particularly well represented. Other clients of interest include Dr. Scholl's shoes (circa 1968-1972), the Girl Scouts (1976-1980), Sunbeam Personal Products Company (1973-1981), Bell and Howell (1974-1983) and Alberto Culver shampoos (1967-1971), Honeywell, Incorporated, Blue Cross and Blue Shield Associations, Kraft, Incorporated, Sears, Roebuck and Company, and YMCA.
Series 9, Los Angeles Office Materials, 1950s-1987, include printed advertisements created by this office and information relating to the employees.
Subseries 9.1, Print Advertisements, 1977-1987, printed advertisements arranged in one box alphabetically by client. There is a sparse sampling of clients from this particular Ayer branch office. The majority of the advertisements contained within this series are from Pizza Hut (1986-1987). Also included are Computer Automation (1977-1978), State of the Art, Incorporated (1982) and Toshiba (1986).
Subseries 9.2, Personnel Files, 1950s-1970s, includes cards of employees who worked in the Los Angeles office. Information on the cards includes name, address, telephone number, birthday, date hired, departure date and why (retired, terminated, resigned, etc) and position. Not all cards have all information. There is also a photograph of the employees on the cards.
Series 10, Foreign Print Advertisements, 1977-1991, undated, NW Ayer maintained partnerships with international companies such as Sloanas Ayer in Argentina, Connaghan & May Paton Ayer in Australia, Moussault Ayer in Belgium, NW Ayer, LTD. in Canada, GMC Ayer in France, Co-Partner Ayer in Germany, Wong Lam Wang in Hong Kong, MacHarman Ayer in New Zealand, Grupo de Diseno Ayer in Spain, Nedeby Ayer in Sweden, and Ayer Barker in United Kingdom. This group of material is a small sampling of advertisements created from these International offices. It is arranged alphabetically by client. There are quite a few automobile advertisements (i.e. Audi, Fiat, General Motors, Mercedes-Benz, and Volkswagen). In addition there are numerous advertisements for various personal items from MacLean's toothpaste to Quick athletic shoes to Labello lip balm, etc. Most of the advertisements have the creator's name printed on the advertisements.
Series 11, Cunningham & Walsh, Incorporated Materials, 1915-1987, undated contains 98 boxes 11 folders materials from the New York advertising agency acquired by NW Ayer in the 1960s. The company began with Newel-Emmett, an agency of nine men which broke up in 1949. Two of the men Fred Walsh and Jack Cunningham formed this agency in bearing their names in 1950. The agency created "let your fingers for the walking campaign for American Telephone & Telegraph, Mother Nature for Chiffon, and Mrs. Olson for Folgers's coffee and let the good times roll for Kawasaki motorcycle. In 1986, NW Ayer Incorporated purchased Cunningham & Walsh Incorporated.
Subseries 11.1, Print Advertisements, 1915-1987, are contained in ninety eight boxes of primarily print advertisements arranged alphabetically by client name. Clients that are particularly well represented are Graybar (electrical implements, circa1926-1937), Johns-Manulle (circa1915-1971), Smith and Corono typewriters (circa 1934-1960), Sunshine Biscuit Company (circa 1925-1961), Texaco Company (circa 1936-1961), Western Electric (circa 1920- 1971) and Yellow Pages (circa 1936-1971). Cunningham and Walsh also represented several travel and tourism industry clients, including Cook Travel Services (circa 1951-1962), Italian Line (circa 1953-1961), Narragansett and Croft (circa 1956-1960) and Northwest Airlines (circa 1946-1955). There are photographs of Texaco advertisements dating from 1913-1962. There is also a scrapbook of advertisements from the Western Electric Company dating from 1920-1922.
Subseries 11.2, Radio and Television Advertisements, 1963-1967, consist of materials created for Western Electric. Materials are arranged in chronological order.
Subseries 11.3, Company Related Materials, 1962-1986, undated include client lists, information relating to NW Ayer purchase and annual report 1962.
Series 12, Hixson & Jorgensen Materials, 1953-1971, a Los Angeles advertising company, merged with Ayer in 1969. This series is housed in one box. Within the box are four scrapbooks and folders with a hodgepodge of materials relating to advertising. Of most interest are the scrapbooks. Two scrapbooks deal with Hixson and Jorgensen's self promotion ad campaign "the right appeal gets action" (1953-1957). The other two scrapbooks contain news clippings about the company and its activities (1959-1971).
Series 13, Newell-Emmet, 1942-1957, founded in 1919 and governed in the 1940s by a partnership of nine men. The partnership broke up in 1949 when the men went their separate ways. The materials consist of print advertisements for one of client, Permutit Company, a water conditioning company. The materials are arranged in one box in chronological order.
Series 14, House Print Advertisements, 1870-1991, 16 boxes consists of advertisements or self-promotion advertisements to campaign for new clients. The series is arranged chronologically by date into fifteen boxes. Within the series are two scrapbooks containing self promotion ads from 1888-1919 and 1892-1895. Numerous house ads relate to Ayer's "Human Contact" campaign. In addition to the self promotion ads, Ayer ran advertisements expounding about particular concepts or themes for example, one month the concept would "understand" while another month would be "teamwork" and yet another would be on "imagination". Some of the self promotion ads target specific groups like Philadelphia businessmen. Other advertisements incorporate the fine arts.
Series 15, Scrapbooks, 1872-1959, relates to company events, records and news clippings about Ayer's history. The six boxes are arranged by chronological date. Two of the boxes focus solely on the death of founder F.W. Ayer (1923). Another box houses a scrapbook that showcases Ayer's annual Typography Exhibition (1931-1959). One box contains a scrapbook that specifically deals with correspondences relating to Ayer's advertising. Yet another box's contents are folders of loose pages from scrapbooks that have newspaper clippings, order forms, correspondences and other company records. In one box, a bound scrapbook houses a variety of materials relating to Ayer and advertising (i.e. newspaper clippings, competitor's advertisements, NW Ayer's advertisements, correspondences for advertisements, clippings regarding the "theory of advertising."
Series 16, Publications, 1849-2006, are housed in thirty four boxes and are arranged into three main categories.
Subseries 16.1, House Publications, 1876-1994, covers diverse topics; some proscriptive works about the Ayer method in advertising, some commemorating people, anniversaries or events in the life of the agency. Materials consist of scattered issues of the employee newsletter The Next Step 1920-1921. The materials are arranged in chronological order by date of publication. Ayer in the News, The Show Windows of an Advertising Agency, 1915, book form of advertisements published on the cover of Printer's Ink, highlighting Ayer's relations with advertisers. The Story of the States, 1916, Reprint in book form of a series of articles published in Printer's Ink for the purpose of adding some pertinent fact, progressive thought and prophetic vision to the Nationalism of Advertising highlights major businesses, manufacturer, natural resources and other qualities or attractions of each state. The Book of the Golden Celebration, 1919, includes welcome address and closing remarks by founder F. Wayland Ayer, The Next Step, 1920 employee newsletter with photographs, employee profiles, in-house jokes, etc., Advertising Advertising: A Series of Fifty-two Advertisements scheduled one time a week. Twenty-seven, thirty and forty inches, a day of the week optional with publisher, 1924
Subseries 16.2, Publications about NW Ayer, 1949-2006, includes a book first published in 1939. Includes articles, documenting events and is arranged chronologically by date of publication.
Subseries 16.3, General Publications about Advertising, 1922-1974, are arranged chronologically by date of publication and relate primarily to the history of advertising.
Subseries 16.4, Publications about Other Subjects, 1948-1964, include four books about the tobacco industry primarily the history of the American Tobacco Company and Lorillard Company from the Cunningham and Walsh library.
Series 17, Business Records, circa 1885-1990s
Subseries 17.1, Contracts, 1885-1908, undated, are arranged alphabetically and span from 1885-1908. The majority of the contracts are with newspaper and magazine publishers from around the country.
Subseries 17.2, General client information, 1911-1999, undated, including active and cancelled lists with dates, client gains, historical client list, (should move this to series 20) Ayer Plan User Guide Strategic Planning for Human Contact, undated
Subseries 17.3, Individual Client Account Information, 1950s-1990s, undated, contain information used by Ayer to create advertisements for some of its clients. American Telephone &Telegraph Corporate Case History, American Telephone &Telegraph Corporate advertisement memo, commissioned artists for DeBeers advertisements, DeBeers information relating to the creative process and photography credits, a case history for DeBeers Consolidated Mines, Ltd., The Diamond Engagement Ring, Managing Communication at all levels, DuPont publications, JC Penny Marketing Communication Plan Recommendation, Leaf, Incorporated, Saturn presentation, and USAREC oral presentation.
Subseries 17.4, Potential Clients, 1993, includes grouping has a questionnaire sent to Ayer by a potential client. Questionnaire response for Prudential Securities, 1993 Prudential Securities advertising account review, 1993.
Subseries 17.5, Financial Records, 1929-1938, includes balance sheet, 1929 May 1 Balance sheet and adjustments Consolidated statement of assets and liabilities, Expenses 191936-37 Business review and expenses, 1937 and 1938 Business review and expenses comparative statement, 1937 and 1938.
Series 18, Legal Records, circa 1911-1982, Ayer's legal records are arranged by twelve subject groupings within four boxes. The twelve groupings are advertising service agreements (circa 1918-1982), bylaws, copyright claims, correspondences, international correspondences, dissolution of trusts, stock information, agreements between partners, incorporation materials, reduction of capital, property information and miscellaneous materials. The bulk of the materials are the advertising service agreements. These agreements are between Ayer and their clients and state the services Ayer will offer and at what cost. The bylaws are Ayer's company bylaws from 1969 and 1972. The copyright claims are certificates stating Ayer's ownership over certain published materials (i.e. "Policy", Media Equalizer Model, and Don Newman's Washington Square Experiment). The correspondences relate to either the voting trust and receipts for agreement or the New York Corporation. The international correspondences are from either Ayer's Canadian office or London office. The dissolutions of trusts contains materials about the dividend trust of Wilfred F. Fry, the investment trust of Winfred W. Fry, the voting trust, and the New York corporation. The stock information has stock certificates and capital stock information. The agreements between partners (1911-1916) specify the terms between F.W. Ayer and his partners. The incorporation materials (circa 1929-1977) deal with Ayer advertising agency becoming incorporated in the state of Delaware. The reduction of capital grouping is a notification that shares of stock have been retired. The property information grouping contains property deeds and insurance policy (circa 1921-1939), a property appraisal (1934), and a bill of sale (1948). The miscellaneous grouping contains a house memo regarding a set of board meeting minutes and a registry of foreign companies in Commonwealth of Pennsylvania (1929-1954).
Subseries 18.1, Advertising Service Agreements, 1918-1982
Subseries 18.2, Bylaw Materials, 1969-1972
Subseries 18.3, Copyright Claims, 1962-1969
Subseries 18.4, Correspondence, 1928-1933
Subseries 18.5, International Office Correspondence, 1947-1948
Subseries 18.6, Dissolution of Trusts, 1934-1937
Subseries 18.7, Stock Information, 1934-1974
Subseries 18.8, Agreements between Partners, 1911-1916
Series 19, Personnel Records, circa 1889-2001, are arranged into eight groupings within eight boxes. The groupings are employee card files, photographs, Ayer alumni, biographies, speeches, recollections, oral histories, and miscellaneous. Typed manuscript of book A Copy Writer Speaks by George Cecil, NW Ayer, Incorporated copy head 1920s-1950s
Subseries 19.1, Employee card files, circa 1892-1915; 1929-1963, consists of index cards with the name, age, job title, date and wage increases, date of hire/fire, as well as remarks about the employee's service and/or reasons for seeking or leaving the job. Materials are arranged alphabetically by the last name of the employee within three boxes.
Subseries 19.2, Photographs, circa 1924-1984, undated, are housed in two boxes. The photographs grouped together by subjects i.e. personnel, company events, Ayer buildings, and miscellaneous. This grouping primarily consists of personnel photographs. Includes a glass plate negative dated 1924 of NW Ayer.
Subseries 19.3, Ayer Alumni, circa 1989-98, include employees who have left Ayer. There is a listing of Ayer "graduates" and their current job. Emeritus, Ayer's alumni newsletter 1989-1996, makes up the majority of materials in this grouping. The newsletter keeps the alumni up to date with the happenings of Ayer and what has become of former Ayer employees. Emeritus is a quarterly newsletter devoted to the activities, thoughts and feelings of Ayer alumni a body of people who consists of retirees and former employees.
Subseries 19.4, Biographical Information, circa 1889-1994, undated, prominent members of Ayer's operations had biographical sketches completed of them. This was true for the bio sketches of Robert Ervin, Louis T. Hagopian, and George A. Rink. There is a substantial file on Dorothy Dignam ("Mis Dig"), a leading woman in the advertising world from the 1930s to the 1950s. Also of interest is a video ("The Siano Man") compiled by Ayer employees to commemorate Jerry Siano's retirement from Ayer in 1994. The series is arranged alphabetically by last name.
Subseries 19.5, Speeches, circa 1919-1931; 1975, contains speeches made by Wilfred W. Fry and Neal W. O'Connor. Wilfred W. Fry had various speaking engagements connected with Ayer. Contained in this group is a sampling of his speeches from 1919 to 1931. Neal O'Connor's speech "Advertising: Who Says It's a Young People's Business" was given at the Central Region Convention for the American Association of Advertising Agencies in Chicago on November 6, 1975. The speeches are arranged alphabetically by the speaker's last name.
Subseries 19.6, Recollections, 1954-1984, undated, are arranged alphabetically by last name. These are recollections from Ayer employees about the company and its advertisements. Some recollections are specifically about certain types of advertisements, like farm equipment while others reflect on F. W. Ayer and the company.
Subseries 19.7, Oral History Interview Transcripts, 1983-1985; 1989-1991, include interviews with key NW Ayer personnel, conducted by Ayer alumnae Howard Davis, Brad Lynch and Don Sholl (Vice President creative) for the Oral History Program. The materials are arranged alphabetically by the last name of the interviewee.
Subseries 19.8, Oral History Interview Audio Tapes, 1985-1990, include interviews on audiotape the materials are arranged alphabetically by the last name of the interviewee.
Subseries 19.10, General Materials, 1940; 1970, includes agency directory entry including a list of the employees, 1970s, annual banquet program for the Curfew Club May 22, 1940 a group formed by the Philadelphia employee in 1938. It sponsored numerous sports, social and educational activities. Groups were formed in public speaking, music appreciation and a series of talks on Monday evenings title the modern woman. The front page was a series of talks for general interest. A list of officers, 1991, Twenty five year club membership, 1973 December 1, List of NW Ayer graduates, 1970, List of Officers, 1991 May 31, Obituary for Leo Lionni, 1999 October 17, List of photographers of advertisements, 2001
Series 20, Background and History Information, 1817-1999, undated includes a chronology, 1817-1990, quick reference timeline, 1848-1923, loose pages from a scrapbook containing examples of correspondence, envelopes, advertisements dating from 1875-1878; slogans coined by NW Ayer & Sons, Incorporated, 1899-1990, history of management, 1909-1923, articles and photographs about the building and art galleries, 1926-1976, publications about the Philadelphia building, 1929, pamphlet relating to memories of NW Ayer & Sons, Incorporated, 1930s-1950s, television history, 1940-1948, Article about the history of the company, 1950 January, pocket guide, 1982, AdWeek reports about standings for advertising agencies, information relating to Human Contact which is NW Ayer's Information relating to Human Contact, undated which is their philosophy on advertising.
Series 21, Materials Created by other Advertising Agencies, 1945-1978, undated, consists of print advertisements collected by Ayer from other major advertising companies. The companies include Doyle Dane Bernback, Incorporated, Leo Burnett Company, Grey Advertising Agency, D'Arcy Ad Agency, Scali, McCabe, Sloves, Incorporated and Erwin Wasey Company. The materials are arranged in alphabetical order by client and include products from Ralston Purina and Van Camp (Chicken of the Sea), Kellogg, American Export Lines and No Nonsense Fashions.
Series 22, 2010 Addendum of Print Advertisements, circa 1879s-1999, undated, includes material given to the Archives Center in 2010. It is organized into seventy one oversized boxes and contains proofsheets of print advertisements for select Ayer clients. These are arranged alphabetically by client name and include substantial quantities of materials from American Telephone &Telegraph (1945-1996), Bahamas Ministry of Tourism (1967-1987), Carrier (1971-1981), Citibank (1973-1991), DeBeers (1940s-1960s and1990s), Electric Companies Advertising Program [ECAP] (1942-1970s), General Motors (1989-1998), J.C. Penney (1983-1986), Newsweek (1966-1975), and Proctor and Gamble (1980s-1890s). There are also numerous other clients represented by smaller quantities of materials.
Subseries 22.2, Print Advertisements on Glass Plate Negatives, 1879-1881, undated, include Cannon towels, Cheny Brothers silks, Cornish & Company organs and pianos, Enterprise Manufacturing Company, 1879 sad iron, an ad from Harper's Weekly 1881 for ladies clothing, Ostermoor & Company mattresses, Pear's soap, Porter's cough balsam, Steinway pianos.
Series 23, Microfilm of Print Advertisements, circa 1908-1985, consists of three boxes of printed advertisements for the American Telephone and Telegraph Company. Some of the same advertisements might also be found in series two, three and four.
Arrangement:
The collection is arranged into twenty-three series.
Series 1: Scrapbooks of Client Print Advertisements, circa 1870-1920
Series 2: Proofsheets, circa 1870-1930
Series 3: Proofsheets, circa 1920-1975
Series 4: 2001 Addendum, circa 1976-2001
Series 5: Billboards, circa 1952-1956
Series 6: Audiovisual Materials
Series 7: Radio and Television Materials, 1933-1993, undated
Series 8: Chicago Office Print Advertisements, 1954-1989
Series 9: Los Angeles Office Materials, 1950s-1987
Subseries 9.1: Printed Advertisements, 1977-1987
Subseries 9.2: Personnel Files, 1950s-1970s
Series 10: Foreign Print Advertisements, 1977-1991, undated
Series 11: Cunningham & Walsh Incorporated Materials, 1915-1987, undated
Subseries 11.1: Printed Advertisements, 1915-1987
Subseries 11.2: Radio and Television Advertisements, 1963-1967
Subseries 11.3: Company Related Materials, 1962-1986, undated
Series 12: Hixson & Jorgensen Materials, 1953-1971, undated
Series 13: Newell-Emmet, 1942-1957
Series 14: House Print Advertisements, 1870-1991
Series 15: Scrapbooks, 1872-1959
Series 16: Publications, 1849-2006
Subseries 16.1: House Publications, 1876-1994
Subseries 16.2: Publications about NW Ayer, 1949-1995
Subseries 16.3: General Publications about Advertising, 1922-2006
Subseries 16.4: Publications about other Subjects, 1948-1964
Series 17, Business Records, circa 1885-1990s
Subseries 17.1: Contracts, 1885-1908, undated
Subseries 17.2: General Client Information, 1911-1999, undated
Subseries 22.2: Print Advertisements on Glass Plate Negatives, 1879-1881, undated
Series 23: Microfilm of Print Advertisements, circa 1908-1985
Biographical / Historical:
Founded in Philadelphia in 1869, NW Ayer & Son is one of the oldest and largest advertising agencies in America. For most of its history, it was the undisputed leader and innovator in the field of advertising. In 1876, NW Ayer & Son pioneered the "open contract", a revolutionary change in the method of billing for advertising which became the industry standard for the next hundred years. NW Ayer pioneered the use of fine art in advertising and established the industry's first art department. It was the first agency to use a full-time copywriter and the first to institute a copy department. The agency relocated to New York City in 1974. During its long history, the agency's clients included many "blue-chip" clients, including American Telephone & Telegraph, DeBeers Consolidated Diamond Mines, Ford Motor Company, Nabisco, R. J. Reynolds and United Airlines. However, in later years, the Ayer's inherent conservatism left the agency vulnerable to the creative revolution of the 1960s and 1970s, the advertising industry restructuring of the 1980s and the economic recession of the early 1990s. The agency was bought out by a Korean investor in 1993. In 1996, NW Ayer merged with another struggling top twenty United States advertising agency, Darcy, Masius, Benton & Bowles, under the umbrella of the McManus Group. Ayer continues to operate as a separate, full-service agency.
Through a series of buyouts and mergers, Ayer traces its lineage to the first advertising agency founded in the United States, a Philadelphia agency begun by Volney Palmer in 1841. Palmer began his career in advertising as a newspaper agent, acting as middleman between newspaper publishers and advertisers across the country. By 1849, Palmer had founded his own newspaper, V. B. Palmer's Register and Spirit of the Press, and had developed a complete system of advertising which included securing advertising space and placing ads in scores of commercial, political, religious, scientific and agricultural journals across the country. Palmer went one step further than the "space jobbers" of the day when he began offering "advertisements carefully drawn for those who have not the time to prepare an original copy." Always an enthusiastic promoter of advertising as an incentive to trade and American economic growth, Palmer promised advertisers that "every dollar paid for advertising in country newspapers will pay back twenty-fold" and encouraged skeptical consumers that "he who wishes to buy cheap should buy of those who advertise." When Palmer died in 1863, the agency was bought by his bookkeeper, John Joy, who joined with another Philadelphia advertising agency to form Joy, Coe & Sharpe. That agency was bought out again in 1868 and renamed Coe, Wetherill & Company. In 1877, Coe, Wetherill and Company was bought out by the newly formed NW Ayer & Son.
Francis Wayland Ayer was an ambitious young schoolteacher with an entrepreneurial streak. Having worked for a year soliciting advertisements on a commission basis for the publisher of the National Baptist weekly, Francis Ayer saw the potential to turn a profit as an advertising agent. In 1869, Ayer persuaded his father, Nathan Wheeler Ayer, to join him in business, and with an initial investment of only $250.00, NW Ayer & Son was born. Notwithstanding a smallpox epidemic in Philadelphia in 1871 and the general economic depression of the early 1870s, the agency flourished. The senior Ayer died in 1873, leaving his interest in the agency to his wife, but Francis W. Ayer bought her out, consolidating his interest in the company's management. In 1877, with Coe, Wetherill & Company (the successor to Palmer's 1841 agency) on the verge of bankruptcy and heavily indebted to Ayer for advertising it had placed in Ayer publications, Ayer assumed ownership of that agency. Thus did NW Ayer lay claim to being the oldest advertising agency in the country.
Both Nathan Wheeler and Francis Wayland Ayer began their careers as schoolteachers, and one of their legacies was a commitment to the cause of education: correspondence schools and institutions of higher learning were historically well-represented among Ayer clients. Just after World War I, the agency was heralded as "co-founder of more schools than any citizen of this country" for its conspicuous efforts to advertise private schools. Well into the 1960s, an "Education Department" at Ayer prepared advertisements for over three hundred private schools, camps and colleges, representing almost half the regional and national advertising done for such institutions. In fact, to its clients Ayer presented advertising itself as being akin to a system of education. In 1886, Ayer began promoting the virtues of the Ayer way advertising with the slogan, "Keeping Everlastingly at It Brings Success."
The agency's goals were simple: "to make advertising pay the advertiser, to spend the advertiser's money as though it were our own, to develop, magnify and dignify advertising as a business." Initially, Ayer's fortunes were tied to newspapers, and the agency began to make a name for itself as compiler and publisher of a widely used American Newspaper Annual. During the first years, Ayer's singular goal was "to get business, place it [in newspapers] and get money for it"; after several years as an independent space broker, however, Francis Ayer resolved "not to be an order taker any longer." This decision led NW Ayer and Son to a change in its mode of conducting business which would revolutionize the advertising industry: in 1876, Ayer pioneered the "open contract" with Diggee & Conard, Philadelphia raised growers and agricultural suppliers. Prior to the open contract, NW Ayer & Sons and most agencies operated as "space-jobbers," independent wholesalers of advertising space, in which the opportunities for graft and corrupt practices were virtually unlimited. In contrast, the open contract, wherein the advertiser paid a fixed commission based on the volume of advertising placed, aligned the advertising agent firmly on the side of the advertiser and gave advertisers access to the actual rates charged by newspapers and religious journals. The open contract with a fixed commission has been hailed by advertising pioneer Albert Lasker as one of the "three great landmarks in advertising history." (The other two were Lasker's own development of "reason-why" advertising copy and J. Walter Thompson's pioneering of sex appeal in an advertisement for Woodbury's soap.) Although the transition to the open contract did not happen overnight, by 1884, nearly three-quarters of Ayer's advertising billings were on an open contract basis. Since Ayer was, by the 1890s, the largest agency in America, the switch to direct payment by advertisers had a significant impact on the advertising industry, as other agencies were forced to respond to Ayer's higher standard. Just as important, the open contract helped to establish N W Ayer's long-standing reputation for "clean ethics and fair dealing" -- a reputation the agency has guarded jealously for over a century.
The open contract also helped to establish Ayer as a full service advertising agency and to regularize the production of advertising in-house. From that point forward, Ayer routinely offered advice and service beyond the mere placement of advertisements. Ayer set another milestone for the industry in 1888, when Jarvis Wood was hired as the industry's first full-time copywriter. Wood was joined by a second full time copywriter four years later, and the Copy Department was formally established in 1900. The industry's first Art Department grew out of the Copy Department when Ayer hired its first commercial artist to assist with copy preparation in 1898; twelve years later Ayer became the first agency to offer the services of a full time art director, whose sole responsibility was the design and illustration of ads.
Ayer's leadership in the use of fine art in advertising has roots in this period, but achieved its highest expression under the guidance of legendary art director Charles Coiner. Coiner joined Ayer in 1924, after graduating from the Chicago Academy of Fine Arts. Despite early resistance from some clients, Coiner was adamant that "the use of outstanding palette and original art forms bring a greater return in readership, in impact and prestige for the advertiser." To this end, Coiner marshaled the talents of notable painters, illustrators and photographers, including N.C. Wyeth and Rockwell Kent (Steinway), Georgia O'Keefe (Dole), Leo Lionni (DuPont), Edward Steichen (Steinway, Cannon Mills), Charles Sheeler (Ford), and Irving Penn (DeBeers). Coiner believed that there was a practical side to the use of fine art in advertising, and his success (and Ayer's) lay in the marriage of research and copywriting with fine art, an arrangement Coiner termed "art for business sake." Coiner's efforts won both awards and attention for a series completed in the 1950s for the Container Corporation of America. Titled "Great Ideas of Western Man" the campaign featured abstract and modern paintings and sculpture by leading U.S. and foreign artists, linked with Western philosophical writings in an early example of advertising designed primarily to bolster corporate image. In 1994, Charles Coiner was posthumously named to the American Advertising Federation's Hall of Fame, the first full time art director ever chosen for that honor.
Coiner and fellow art director Paul Darrow also created legendary advertising with the "A Diamond Is Forever" campaign for DeBeers; ads featured the work of Pablo Picasso, Salvador Dali and other modernist painters. The "A Diamond is Forever" tagline was written in 1949 by Frances Gerety, a woman copywriter at Ayer from 1943 to 1970. In 1999, Ad Age magazine cited "A Diamond is Forever" as the most memorable advertising slogan of the twentieth century.
Coiner also earned respect for his volunteer government service during World War II; he designed the armbands for civil defense volunteers and logos for the National Recovery Administration and Community Chest. As a founding member of the Advertising Council in 1945, Ayer has had a long-standing commitment to public service advertising. In the mid-1980s, Ayer became a leading force in the Reagan-era "War on Drugs". Lou Hagopian, Ayer's sixth CEO, brokered the establishment of the Partnership for a Drug-Free America, a media coalition which generated as much as a million dollars a day in donated advertising space and time to prevent the use and abuse of illegal drugs. Famous names appear among NW Ayer's clientele from the very earliest days of the agency. Retailer John Wanamaker, Jay Cooke and Company, and Montgomery Ward's mail-order business were among the first Ayer clients. The agency has represented at least twenty automobile manufacturers, including Cadillac, Chrysler, Ford, General Motors, Plymouth, and Rolls-Royce. Other major, long-term clients through the years have included American Telephone & Telegraph, Canada Dry, Cannon Mills, Hills Bros. Coffee Company, Kellogg's, R. J. Reynolds, Steinway and Sons, United Airlines, and the United States Army. By the time of Ayer's hundredth anniversary in 1969, some of these companies had been Ayer clients for decades if not generations, and the longevity of those relationships was for many years a source of Ayer's strength.
But the advertising industry began to change in the late 1960s and 1970s, due in part to a "creative revolution." Small advertising agencies won attention with provocative copywriting and art direction that more closely resembled art than advertising. Advances in market research allowed clients to more narrowly tailor their advertising messages to distinct groups of consumers, and this led to a rise in targeted marketing which could more readily be doled out to specialized small agencies than to larger, established firms like NW Ayer & Son. The civil rights and anti-war movements also contributed to increasing public skepticism with the values of corporate America, and by extension, with some national advertising campaigns. Older, more conservative firms like Ayer were hard pressed to meet these new challenges.
About 1970, in an effort to meet these challenges and to establish a foothold on the West Coast, Ayer bought out two smaller agencies--Hixson & Jorgenson (Los Angeles) and Frederick E. Baker (Seattle). The agency relocated from Philadelphia to New York City in 1974 in an attempt both to consolidate operations (Ayer had operated a New York office since the 1920s) and to be closer to the historic center of the advertising industry. Riding the wave of mergers that characterized the advertising industry in the late 1980s and 1990s, Ayer continued to grow through the acquisition of Cunningham & Walsh in 1986 and Rink Wells in 19xx.
During this transitional period, Ayer received widespread acclaim for its work for the United States Army, which included the widely recognized slogan "Be All You Can Be". Ayer first acquired the Army recruitment account in 1967 and with help from its direct marketing arm, the agency was widely credited with helping the Army reach its recruitment goals despite an unpopular war and plummeting enlistments after the elimination of the draft in 1973. Ayer held the account for two decades, from the Vietnam War through the Cold War, but lost the account in 1986 amid government charges that an Ayer employee assigned to the account accepted kickbacks from a New York film production house. Despite Ayer's position as the country's 18th largest agency (with billings of $880 million in 1985), the loss of the agency's second largest account hit hard.
NW Ayer made up for the loss of the $100 million dollar a year Army account and made headlines for being on the winning end of the largest account switch in advertising history to date, when fast food giant Burger King moved its $200 million dollar advertising account from arch-rival J. Walter Thompson in 1987. Burger King must have had drive-thru service in mind, however, and Ayer made headlines again when it lost the account just eighteen months later in another record-breaking account switch. Another devastating blow to the agency was the loss of its lead position on the American Telegraph and Telephone account. Ayer pioneered telecommunications advertising in 1908, when the agency was selected to craft advertising for the Bell System's universal telephone service. Despite valiant efforts to keep an account the agency had held for most of the twentieth century, and for which they had written such memorable corporate slogans as American Telephone &Telegraph "The Voice with a Smile" and "Reach Out and Touch Someone", the agency lost the account in 1996.
After a wave of mergers and acquisitions in the late 1980s, the economic recession of the early 1990s hit Madison Avenue hard, and Ayer was particularly vulnerable. Despite the agency's long history and roster of "blue-chip" clients, Ayer was not known for cutting-edge creative work. Moreover, though the agency had offices overseas, Ayer had never built a strong multinational presence, and many of the smaller international offices were sold during the financial turmoil of the 1980s. This left a real void in the new climate of global marketplace consolidation. By about 1990, earnings were declining (although Ayer was still among the top twenty United States agencies in billings), and the agency was suffering from client defections, high management turnover, expensive real estate commitments and deferred executive compensation deals, all fallout of the high-flying 1980s. This was the atmosphere in 1993, when W.Y. Choi, a Korean investor who had already assembled a media and marketing empire in his homeland, began looking for an American partner to form an international advertising network. Jerry Siano, the former creative director who had recently been named Ayer's seventh CEO, was in no position to refuse Choi's offer of $35 million to buy the now floundering agency. The infusion of cash was no magic bullet, however. Choi took a wait-and-see approach, allowing his partner Richard Humphreys to make key decisions about Ayer's future, including the purging of senior executives and the installation of two new CEOs in as many years.
The agency's downward trend continued with the loss of another longtime client, the DeBeers diamond cartel in 1995. Adweek reported that Ayer's billings fell from $892 million in 1990 to less than $850 million in 1995. Several top executives defected abruptly, and the agency failed to attract major new accounts. Ayer was facing the loss not merely of revenue and personnel, but the loss of much of the respect it once commanded. Ayer remained among the twenty largest U.S. agencies, but an aura of uncertainty hung over the agency like a cloud. A new CEO was appointed, and Mary Lou Quinlan became the agency's first woman CEO in 1995. A year later, Ayer and another struggling top twenty agency, D'arcy, Masius, Benton & Bowles, combined as part of the McManus Group of companies. In 1998, the McManus Group had worldwide billings of more than $6.5 billion.
Under the McManus Group, Ayer was able to expand its international operations and begin to rebuild a stronger global presence. Several important new clients were won in 1997 and 1998, including Avon, General Motors, Kitchenaid, several Procter & Gamble brands and, most notably, Continental Airlines worldwide accounts. Born in the nineteenth century, Ayer may be one of a very few advertising agencies to successfully weather the economic and cultural transitions of both the twentieth and twentieth first centuries. Ayer was eventually acquired by the Publicis Groupe based in Paris, France which closed down the N.W. Ayer offices in 2002.
Related Materials:
Materials in the Archives Center
Warshaw Collection of Business Americana (AC0060)
Hills Bros. Coffee Incorporated Records (AC0395)
Provenance:
The collection was donated by N W Ayer ABH International, April 15, 1975 and by Ayer & Partners, October 30, 1996.
Restrictions:
The collection is open for research use.
Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Eight conference programs, seventeen videotapes, and eighty-six cassette audio tapes documenting the proceedings of the International Conference of the Duke Ellington Study Group.
Arrangement:
Collection is unarranged.
Biographical / Historical:
Collector, president and board member of the New York chapter of the Duke Ellington Society (TDES).
Provenance:
Collection donated by Morris Hodora, July 16, 1990.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection consists of study videocassettes of the Lonesome Pine Specials, a television series that documents American music traditions and performers.
Arrangement:
1 series.
Unarranged.
Biographical / Historical:
The Lonesome Pine television specials aired on Public Television stations.
Provenance:
Collection donated by Richard Van Kleek, April 6, 1993.
Restrictions:
Collection is open for research.
Rights:
Copyright restrictions; may not be copied. Must contact Kentucky Center for the Arts.
The papers of New York City and California painter, printmaker, and teacher Harry Sternberg date from 1927 to 2000 and measure 3.4 linear feet and 0.553 GB. The collection documents Sternberg's career as an artist and art instructor through scattered biographical material, correspondence with friends, artists, collectors, curators, art organizations, universities, and galleries, writings by Sternberg and others, exhibition catalogs and announcements, news clippings, and other printed and digital material. Also found are photographs of Sternberg and his artwork, two sketchbooks and three loose drawings by Sternberg, audio visual recordings, and one scrapbook.
Scope and Content Note:
The papers of New York City and California painter, printmaker, and teacher Harry Sternberg date from 1927 to 2000 and measure 3.4 linear feet and 0.553 GB. The collection documents Sternberg's career as an artist and art instructor through scattered biographical material, correspondence with friends, artists, collectors, curators, art organizations, universities, and galleries, writings by Sternberg and others, exhibition catalogs and announcements, news clippings, and other printed and digital material. Also found are photographs of Sternberg and his artwork, two sketchbooks and three loose drawings by Sternberg, audio visual recordings, and one scrapbook.
Biographical material includes an interview of Sternberg conducted by art curator Malcolm Warner, two ledgers documenting business activities, scattered financial and legal documents, and files regarding a few of his projects, including the film "Many Worlds of Art". Sternberg's personal and professional correspondence is with friends, artists, including Harry Wickey, Rockwell Kent, Philip Evergood, and Peter Blume, collectors and curators such as Hudson Walker and Carl Zigrosser, and art organizations, universities, and galleries.
The small number of writings by Sternberg in this collection includes drafts of articles and lectures, a manuscript for a book on etching, and notes. Writings by others consists of draft writings about Sternberg, draft exhibition catalogs, and writings by the artists Arthur Secunda and David Alfaro Siqueiros. Over one-third of this collection is printed material, including exhibition catalogs and announcements, news clippings, books written by Sternberg, school publications, and material regarding art events.
Also found are photographs of Sternberg in his studio, with students, with his wife Mary, and at the Idyllwild School. Other photographs include group photographs of Art Students League faculty as well as photographs of exhibitions, murals, and artwork. The collection also contains original artwork including two sketchbooks and three loose drawings by Sternberg and one scrapbook of news clippings and exhibition materials. Audio and video materials include several interviews of Sternberg and a video copy of his film "Many Worlds of Art".
Arrangement:
The collection is arranged into 8 series:
Missing Title
Series 1: Biographical Material, 1927-2000 (Box 1, OV 5; 0.3 linear feet)
Series 2: Correspondence, 1928-2000 (Box 1; 0.3 linear feet)
Series 3: Writings, circa 1940s-2000 (Box 1, 4; 0.2 linear feet)
Series 4: Printed Material, 1933-2000 (Box 1-3; 1.2 linear feet)
Series 5: Photographs, circa 1930s-1998 (Box 3, 4; 0.3 linear feet)
Series 6: Artwork, circa 1928-1980s (Box 3, OV 5; 0.2 linear feet)
Series 7: Audio Visual Material, circa 1980s-2000 (Box 3; 0.5 linear feet, ER01; 0.553 GB)
Series 8: Scrapbook, 1929-1958 (Box 4; 0.2 linear feet)
Biographical Note:
Harry Sternberg (1904-2001) was a New York painter, muralist, printmaker, etcher, teacher, and political activist who relocated to California in 1957.
Harry Sternberg was born in 1904 in the Lower East Side of New York City and grew up in Brooklyn. As a child he attended his school art club where he met and became lifelong friends with artists Peter Blume and Philip Reisman. He took free Saturday art classes at the Brooklyn Museum of Art for two years and attended the Art Students League part time from 1922 to 1927 where he studied with George Bridgman. In 1926 he shared a studio with Philip Reisman where they received private instruction in etching from Harry Wickey. Sternberg began exhibiting his etchings and intermittently had drawings published in New Masses, a prominent American Marxist publication. In the late 1920s he became friends with Hudson Walker who also became a major collector of his work. In 1933 Sternberg was hired as instructor of etching, lithography, and composition at the Art Students League and continued teaching there for the next 33 years. Also around this time he became politically active in artist rights organizations, serving on the planning committee to create the American Artists' Congress and later serving as an active member of the Artists Equity Association. In 1935 he became the technical advisor of the Graphic Art Division of the Federal Art Project. From 1937 to 1939 he completed three federal mural commissions. His first mural Carrying the Mail was created for the Sellersville, Pennsylvania post office in 1937. His most famous mural Chicago: Epoch of a Great City was painted for the Lakeview post office in Chicago. It depicts the history of the city and its workers, particularly life for the workers in Chicago's stockyards and steel mills.
During the 1940s Sternberg remained very active in arts organizations, as one of the founders of the National Serigraph Society and a member of the Committee on Art and Education in Society. In 1942 he published the first of five books on printing. Sternberg had his first retrospective in 1953 at ACA Galleries, and in 1957 he taught summer painting courses at the Idyllwild School of Music and the Arts in California. He continued teaching in the summers there from 1960 to 1967 and 1981 to 1989. Suffering from lung disease, Sternberg moved with his wife, Mary, to Escondido, California in 1966 in hopes that the climate would improve his health. In 1972 he was elected to the American Academy and Institute of Arts and Letters. During the 1970s and 1980s Sternberg traveled extensively throughout the US and Mexico where he found new inspiration for his artwork. He continued teaching, exhibiting, and creating new work until his death in 2001.
Related Material:
Also found in the Archives of American Art are the May Konheim papers concerning Harry Sternberg, 1934-1981, and an oral history interview of Harry Sternberg, conducted March 19, 1999, October 8, 1999, and January 7, 2000, by Sally Yard for the Archives of American Art
Provenance:
The Harry Sternberg papers were donated by Sternberg in several installments from 1967 to 2001.
Restrictions:
Use of original papers requires an appointment.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
The papers of Gretchen Bender measure 2.8 linear feet and date from 1980-2004. This material documents her career as a filmmaker and multimedia artist through biographical materials, correspondence, personal business records, writings, notebooks, printed material, photographs, slides and transparencies, and artwork. Also included are project files detailing Gretchen's collaborations with dancer/choreographer Bill T. Jones, as well as a handwritten transcription of a conversation between Bender and Cindy Sherman.
Scope and Contents:
The papers of Gretchen Bender measure 2.8 linear feet and date from 1980-2004. This material documents her career as a filmmaker and multimedia artist through biographical materials, correspondence, personal business records, writings, notebooks, printed material, photographs, slides and transparencies, and artwork. Also included are project files detailing Gretchen's collaborations with dancer/choreographer Bill T. Jones, as well as a handwritten transcription of a conversation between Bender and Cindy Sherman.
Arrangement:
The collection is arranged as 9 series.
Series 1: Biographical Material, 1996 (Box 1; 4 folders)
Series 2: Correspondence/Letters, 1985-2003 (Box 1; 4 folders)
Series 3: Personal Business Records, 1985-1990 (Box 1; 4 folders)
Series 4: Project Files, 1982-2002 (Boxes 1-2, 5; 0.9 Linear Feet)
Series 5: Writings, 1983-1988 (Box 2; 0.1 Linear Feet)
Series 6: Notebooks, 1980-2000 (Box 2; 0.6 Linear Feet)
Series 7: Printed Material, 1981-2004 (Boxes 3, 6; 0.3 Linear Feet)
Series 8: Photographs, 1984-1989 (Boxes 3-4, 0.3 Linear Feet)
Series 9: Artwork, 1984-1985 (Boxes 4, 5; 0.2 Linear Feet)
Biographical / Historical:
Gretchen Bender (1951-2004) was a New York City based filmmaker, multimedia, and conceptual artist. Bender borrowed from elements found in advertising, television, popular contemporary art, and computer graphics to explore issues of race, gender, politics, and culture in her work. During the 1990s, Bender worked with choreographer/dancer Bill T. Jones as a co-director, set designer, and filmmaker on a number of theater and television projects. Bender was a director, editor, and producer for television, primarily working on music videos. Bender participated in solo and group exhibitions at Metro Pictures and Nature Morte in New York.
Provenance:
Donated 2005 by Kate Bender, Gretchen Bender's sister.
Restrictions:
Use of original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center. Contact Reference Services for more information.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Occupation:
Filmmakers -- New York (State) -- New York Search this
Multimedia artists -- New York (State) -- New York Search this
Conceptual artists -- New York (State) -- New York Search this
Smithsonian Institution. Program in African American Culture Search this
Extent:
100 Cubic feet (309 boxes)
Type:
Collection descriptions
Archival materials
Audiocassettes
Audiotapes
Videotapes
Photographs
Date:
1850-2004, undated
Summary:
The collection primarily documents the activities of the National Museum of American History's Program in African American Culture (PAAC) dating from 1979 through 2004. The Program in African American Culture (PAAC) created public programs documenting the black experience in the United States, as well as, other countries. Archival materials include photographs, programs, administrative files, magnetic tape, audiocassettes, U-matic and VHS video cassettes.
Scope and Contents:
The collection consists primarily of administrative files, audio, video, and photographic documentation of the programs presented by the Program in African American Culture (PAAC) from 1979 through 2004. There is a substantial amount of material documenting research conducted by the Program in African American Culture (PAAC) for its programming. In addition, administrative paperwork relating to the day-to-day activities of the Program in African American Culture (PAAC) are also included in the materials.
The collection is divided into four series. Series one consists of the material created for each program and is arranged in chronological order. Series two contains background materials and publications relating to subjects of program interest and is arranged in alphabetical order. Series three includes correspondence, contracts, resumes of presenters and performers and other forms of administrative files. Series four are materials relating to Smithsonian Institution or outside programs and performances.
Arrangement:
The collection is arranged into four series.
Series 1, Programs Files, 1979-2004, undated
Series 2, Research Files, 1850-1995, undated
Series 3, Administrative Files, 1850-1995, undated
Series 4, Interviews, Speaking Engagements and Performances, 1964-2000, undated
Biographical / Historical:
The Program in African American Culture (PAAC) is a Smithsonian Institution research and programming office located in the National Museum of American History that was created as an outgrowth of the African Diaspora component of the 1975 and 1976 Festival of American Folklife. Founding director, Bernice Johnson Reagon, developed the Program in Black Culture, as the PAAC was originally, as a center for researching and presenting topics of interest to the study of African American history and culture. Reagon is a song leader, composer, scholar, and social activist, who was a founding member of the Student Nonviolent Coordinating Committee (SNCC) Freedom Singers in the Albany Movement in Georgia. The Program, which was transferred to the National Museum of American History in 1983, provided, and continues to provide, a forum for the presentation of traditional and historical forms of African American cultural expression. To accomplish this, Program in African American Culture (PAAC) staff conducted thorough research, which resulted in public programs including conferences, concerts, colloquia, and seminars on a wide range of topics.
Related Materials:
Archives Center, National Museum of American History
Duke Ellington Collection (NMAH.AC0301)
Ruth Ellington Collection of Duke Ellington Materials (NMAH.AC0415)
Eugene D. Smallwood Gospel Music Collection (NMAH.AC0456)
Wade in the Water Radio Series Collection (NMAH.AC0516)
Moses Moon Civil Rights Movement Audio Collection (NMAH.AC0556)
Bernice Reagon Johnson Collection of African American Sacred Music (NMAH.AC0653)
Edward and Gaye Collection of Duke Ellington Materials (NMAH.AC0704)
Ed King Collection of Civil Rights Material (NMAH.AC0559)
Smithsonian Institution
Ralph Rinzler Folklife Archives and Collections
Smithsonian Folklife Festival records: 1969 Festival of American Folklife (CFCH.SFF.1969)
Smithsonian Institution Center for Folklife and Cultural Heritage, June 25-July 6, 1997 (CFCH.SFF.1997)
Diana Davies Photographs (CFCH.DAVIE)
Smithsonian Institution Archivesemph>
Oral History Interview with Bernice Reagon Johnson, 1986
(Accession 009612)
National Museum of American History, Program in African American Culture, 1982-2002 (Accession 05-116)
National Museum of American History, Program in African American Culture, 1983-2004 (Accession 06-002)
National Museum of American History, Program in African American Culture, 1972-1999 (Accession 08-107)
National Museum of American History, Program in African American Culture, 1975-2000 (Accession 12-102)
National Museum of American History, Program in African American Culture, 1976-1999 (Accession 12-358)
National Museum of American History, Program in African American Culture, 1980-1992, 1961 (Accession 96-147)
Duke Ellington Collection Records, circa 1985-1993 (Accession 98-129)
National Museum of American History, Program in Black American Culture, circa 1976-1987 (Accession 98-136)
Smithsonian Institution. Division of Performing Arts (Accession 84-012)
Provenance:
Collection created by the Program in African Amerian Culture at the Smithsonian Institution from 1979-1986.
Restrictions:
Collection is open for research. Access and use of audiovisual materials available in the Archives Center reading room or by requesting copies of audiovisual materials at RightsReproductions@si.edu
Rights:
Copyright restrictions exist. Collection items available for reproduction Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
This collection documents the District Curators Jazz Arts Festivals held in Washington, D.C. between 1993 and 1998 and the Kennedy Center's Mary Lou Williams' Women in Jazz Series, 1996-2000. The subjects of the District Curators Festivals include the Steve and Iqua Colson Sextet, Sonny Sharrock Band, Don Bryon Quartet, David Sanchez, David Murray, Danilo Perez Trio, Reggie Workman, Andrew White, Wayne Shorter, Roy Hargrove, Sonny Sumter, and the Roy Haynes Quartet. Subjects of the Kennedy Center's Series include Jerri Allen, Dorothy Donogan, Dottie Dodgion, the Maria Schneider Jazz Orchestra, Shirley Scott, Ann Patterson and the all-women band "Maiden Voyage," Roberta Piket, Vanessa Reuben, Jamie Baum, Chris Connor, Claire Dale, Sherrie Maricle and "Diva," and Marian McPartland.
The collection is organized into four series: Series One, District Curators Jazz Arts Festival Contact Sheets (1993-1998); Series Two, District Curators Jazz Arts Festival Prints (1993-1998), and Series Three, Kennedy Center's Women in Jazz Series (1996-2000).
Series 1, Contact Sheets (1993-1998), is comprised of seventy-one 11x14-inch black-and-white contact sheets of 10 photo shoots of the District Curators Jazz Arts Festivals, 1993-1998. The contact sheets provide an overall context for the shoots. Each contact sheet has been numbered by the photographer, indicating its place among the contact sheets for the shoot, e.g., 1/7, 2/7, etc. The contact sheets are arranged chronologically by event date. N.B.: The photographer has numbered the contact sheets for the "Jazz Arts, July 1997" shoot 1/17 through 16/17. The contact sheets for the "Trane was Spiritual, September 1997" shoot are numbered 1/8 through 7/8.
Series 2, Prints (1993-1998, undated), is comprised of fifty-one 5x7-inch black-and-white images printed on 8x10-inch paper. The prints in Series Two are largely of frames from the contact sheets in Series One. A small number of prints in this series are not taken from the contact sheets and are undated. Each print in the series has been numbered by the photographer. For each print, the container list gives the photographer's number in brackets as well as the contact sheet from which the image is taken. The series is arranged chronologically.
Series 3, Kennedy Center's Mary Lou Williams' Women in Jazz Series Contact Sheets (1996-2000), contain fifty-six 8x10-inch black-and-white contact sheets of photo shoots of the Women in Jazz series. The photographs focus on female performers both on and off stage. All contact sheets are arranged chronologically by year.
Arrangement:
Collection arranged into four series.
Series 1:District Curators Jazz Arts Festivals Contact Sheets, 1993-1998
Series 2: District Curators Jazz Arts Festivals Prints, 1993-1998, undated
Series 3: Kennedy Center's Mary Lou Williams "Women in Jazz" Contact Sheets, 1996-2000
Series 4: Kennedy Center's Mary Lou Williams "Women in Jazz" Exhibition Prints, 1994-2001
Series 5: Kennedy Center Jazz Programming, 1996-2000
Biographical / Historical:
Jeffrey Kliman was born in Everett, Massachusetts, March 5, 1942, son of Harry Kliman, one half of the Herschel & Lewis tap-dancing, roller skating team that worked on Broadway and the "Metro Circuit" between 1930 and 1937. Jeffrey Kliman's mother was Janette "Netty" Harris. Reared in middle-class Massachusetts, Jeffrey encountered an eclectic range of music that included opera -- his grandfather sang in the chorus of the Metropolitan Opera in the 1920s—the "race music" of Wolfman Jack, and the Symphony Syd Turin gospel radio show where he first heard the music of Dizzy Gillespie. In 1956 he took a job in the record department of Boston's Lechmere Department Store and listened to the music of Count Basie, Gerry Mulligan, Duke Ellington, and Stan Kenton.
Between 1959 and 1963 Kliman attended the University of Massachusetts as a pre-veterinary major. In 1960 he hosted a two-hour jazz radio show for WMUA, the university's radio station. Failing grades forced him to withdraw from the veterinary program. Eventually Kliman completed a degree as a film and TV major. He left for New York City in February, 1964, to begin a career in television advertising. In 1965 he borrowed a 35mm camera and began taking photographs of various musicians who played at the Fillmore. Kliman did free-lance work by night as a photographer for Rolling Stone, Family Circus, and Zigot while he continued to work by day as a producer for Dolphin Productions.
Kliman worked predominantly in advertising until 1986, when he relocated to Baltimore, Maryland, to start a new career as photographer of jazz musicians. "Anytime I saw jazz I would go and shoot -- Left Bank, DC Jazz Curators, street events." Currently he works as a free-lance photographer for Jazz Times and Down Beat. His primary interest is photographing up-and-coming jazz musicians performing in the Baltimore/Washington region.
Provenance:
The first portion of this collection was donated to the Archives Center by Jeffrey Kliman on December 22, 1997.
Restrictions:
Unrestricted research use on site by appointment. Unprotected photographs must be handled with cotton gloves.
Rights:
Jeffrey Kliman retains copyright. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Jazz musicians -- American -- 1990-2000 Search this
Primarily audiotapes, sheet music, and photographic images. Also: correspondence, newspaper clippings, magazine articles, itineraries, awards, and ephemera.,Of particular interest are recordings or photographic images, including the personalities listed below, and President and Mrs. Tubman of Liberia; also, two interviews and three recordings of Cat Anderson as guest with various university and college jazz bands.
Arrangement:
Collection is divided into four series.
Series 1: Music
Series 2: Original tapes and recordings
Series 3: Photographs
Series 4: Miscellaneous
Biographical/Historical note:
Cat Anderson (Sept 12, 1916 - April 29, 1981) was one of the premier trumpet players of the Duke Ellington Orchestra. Known for his effortless high notes, he was a strong section leader and a great soloist whose style exhibited humor and precision. He grew up in Jenkins= Orphanage in Charleston, SC, received basic music training there, and participated in many of their famous student ensembles. He formed and played with the Cotton Pickers, a group of orphanage teens while still a young man. Before joining Ellington in 1944, he played in several big bands, including Claude Hopkins and Lionel Hampton. Anderson left the Ellington organization from 1947 through 1949 again to lead his own group. From 1959 to1961 and after 1971 Anderson free lanced, working with the Ellington orchestra intermittently. He died in 1981 after receiving honors from the US Air Force, the Prix du Disque de Jazz, and the City of Los Angeles.
Related Archival Materials:
Related artifacts include: awards, plaques, mutes, trumpet mouth pieces, and the Jon Williams/Cat Anderson simulator in the Division of Cultural and Community Life (now Division of Cultural and Community Life). See accession: 1998.3074.
Provenance:
The collection was donated to the National Museum of American History in January 1998, by Dorothy Anderson, Cat Anderson's widow. It was acquired through negotiations with her, her brother, Mr. John Coffey and her nephew, Andrew Brazington. The materials were picked up from Mr. John Coffey of upper N.W. Washington, DC on January 21, 1998.
Restrictions:
Collection is open for research. Master tapes not available to researchers.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Copyright status of items varies. Signed copies of releases on file.
The collection consists of over thirty hours of 7" open reel-to-reel master tapes, compact discs (DVDs), and transcripts for oral histories documenting the invention and development of the analogue music synthesizer.
Scope and Contents:
The collection consists of over thirty hours of 7" open reel-to- reel master tapes, compact discs, and transcripts for the oral histories documenting the invention and development of the analogue music synthesizer. Not all interviews have master tapes, reference copies, or transcripts.
Arrangement:
Collection is arranged into three series.
Series 1: Transcripts, 1996-1998
Series 2: Reference Disks (DVDs), 1996-2000
Series 3: Master Tapes (7"), 1996-1998
Biographical / Historical:
The Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation, in cooperation with Trevor Pinch and Frank Trocco of Cornell University, conducted oral histories to document the pioneering engineers and musicians of the electronic music synthesizer from 1960 to 1970. Pinch and Trocco authored in 2002, Analog Days: The Invention and Impact of the Moog Synthesizer by Harvard University Press. This book is based on the oral histories from the Analogue Music Synthesizer Oral History Project.
Provenance:
This collection was created by the Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation with National Museum of American History staff member Jim Weaver, Division of Cultural History and Trevor Pinch and Frank Trocco, Department of Science and Technology Studies, Cornell University.
Restrictions:
Collection is open for research use.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Publicity photographs of musicians and entertainers, mostly jazz musicians, such as Duke Ellington, Louis Armstrong, Miles Davis, and Dizzy Gillespie, but including many rock and even a few classical performers. The collection also contains tape recorded radio interviews conducted between 1970 and 2003. In addition there are posters relating to musical performances.
Scope and Contents:
This collection was formed by W. Royal Stokes in the course of his professional work as a music and arts critic. It is composed primarily of publicity portraits of musical performers, both single acts and groups. The emphasis is on jazz musicians and singers, although many rock stars and groups, and other popular musical performers are included. Even a few classical musicians are represented. The pictures are primarily mass-produced black and white publicity photographs distributed to newspapers, writers, etc., by agents for entertainment personalities. Some prints were made from the original negatives, while others clearly were made from copy negatives after typography was stripped together with a print and re-photographed. However, there are some rarer original photographs included in the collection, such as personal color snapshots, higher quality prints by art photographers, etc. Nearly all the prints are unmounted, and are 8 x 10 inches or smaller in size. The bulk of the photographs date from circa 1970 to 2000, however, a number of the earlier photographs are included as well as slightly later examples.
Arrangement:
The collection is divided into nine series.
Series 1, Photographs of Musicians and Ensembles, circa 1970-2000; undated
Subseries 1.1, Musicians and Ensembles
Subseries 1.2, Recording Company Photographs
Subseries 1.3, Unidentified Musicians
Series 2, Photographs of Performances, 1987-2002; undated
Subseries 2.1, Music Festivals, 1987-2002; undated
Subseries 2.2, Concerts, Music Clubs and Other Venues, 1920s-1940s and circa 1980s-1990s; undated
Series 3, Formal and Informal Groups, circa 1980s-2000; undated
Series 4, Photographs of Musicians in Films, Radio, Television and Theater, 1940s-2000; undated
Series 5, Photographs of Subjects and Products related to Musicians and Music, 1970-2000; undated
Series 6, Photographs of Non-Musicians, circa 1980s-2000; undated
Series 7, Interviews with Musicians, 1970-2003
Series 8, Audiovisual Materials, 1970-2003
Subseries 8.1, Audio Recordings - Audiocassettes
Subseries 8.2, Audio Recordings-Audiotapes
Series 9, Posters, 1976-1990; undated
Biographical / Historical:
Born in Washington, D.C., W. Royal Stokes served in the Army and then embarked on an academic career, teaching at the University of Pittsburgh, Tufts University, Brock University and the University of Colorado. He left the academic profession in 1969 and become a writer, broadcaster and lecturer, journalist, and critic and authority on jazz music. A follower of jazz since his teens in the 1940s, Stokes has written about music for such publications as Down Beat, Jazz Times, and the Washington Post, and hosted the public radio shows "I Thought I Heard Buddy Bolden Say . . ." and "Since Minton's". Today he is the editor of the quarterly Jazz Notes, and is the author of The Jazz Scene: An Informal History From New Orleans to 1990 and Swing Era New York: The Jazz Photographs of Charles Peterson.. He is also the author of Living the Jazz Life: Conversations with Forty Musicians about Their Careers in Jazz (Oxford; New York: Oxford University Press, 2000). Dr. Stokes lives in Silver Spring, Maryland.
Materials in the Archives Center, National Museum of Ameican History:
Duke Ellington Collection, 1928-1988 (AC0301)
Herman Leonard Photoprints, 1948-1993
Frank Driggs Collection of Duke Ellington Photographic Reference Prints [copyprints], 1923-1972
Jazz Oral History Collection, 1988-1990
Ernie Smith Jazz Film Collection, 1910s-1970s (mostly 1930s-1960s)
Jeffrey Kliman Photographs
Stephanie Myers Jazz Photographs, 1984-1987, 2005
Chico O'Farrill Papers
Paquito D'Rivera Papers, 1989-2000.
Louis Armstrong Music Manuscripts, undated
Tito Puente Papers, 1962-1965.
Audrey Wells "Women in Jazz Radio Series, 1981-1982
Mongo Santamaria Papers, 1965-2001
Ramsey Lewis Collection, 1950-2007
Earl Newman Collection of Monterey Jazz Festival Posters, 1963-2009
James Arkatov Collection of Jazz Photographs, 1995-2003
Francis Wolff Jazz Photoprints, 1953-1966
Floyd Levin Jazz Reference Collection, circa 1920s-2006
Jazz Oral History Program Collection, 1992-2009
Leslie Schinella Collection of Gene Krupa Materials
Provenance:
Donated by W. Royal Stokes to the Archives Center in 2001.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Jazz musicians -- 1950-2000 -- United States Search this
John-Manuel Andriote interviewed several individuals and entertainers involved with the disco era for his book, Hot Stuff: A Brief History of Disco. This collection contains his interview tapes, transcripts, and materials related to the research and writing of his book.
Scope and Contents:
The collection consists of interviews and material collected by Andriote in researching and writing his book, Hot Stuff: A Brief History of Disco, published by HarperCollins in 2001. Included are recorded and transcribed interviews that Andriote conducted with entertainers and others involved in the disco era. The transcribed interviews do not include the interview with Victor Omelcenko and Carl Uruski. The creator's original order and topic designations were maintained: span dates reflect the dates of the materials contained within the folder.
Arrangement:
Collection is arranged in three series.
Series 1, Audio Materials, 1977-1999
Subseries 1, Original Interview Audio Cassettes, 1998-1999
Subseries 2, Transcripts of Interviews, 1999
Subseries 3, Soundtracks and Original Soundtrack and Music Compact Discs, 1977-1998
Series 2, Hot Stuff: A Brief History of Disco Bound Galley, Manuscript Draft, and Correspondence, 1999-2001
Series 3, Collected Reference Material, 1976-2001
Biographical / Historical:
In the introduction to his book, Hot Stuff: A Brief History of Disco, John-Manuel Andriote writes about disco's popularity during its heyday in the late 1970s and its continuing popularity: "For everyone, getting down was the only thing that mattered on a Saturday night… One of the unique social forces of disco, in fact, was its ability to bring together gay and straight, black and white, like no other popular music before it. People of all colors and orientations united in the name of Fun... It seems safe to say that after two decades of 'just say no'-- to drugs, unsafe sex, cigarettes, and cholesterol -- a lot of restless people are ready for the 'good times' that disco helped to create and celebrate. It's clear that millions of people throughout the world still agree that the music whose only purpose was to get your spirits up and to help you get down is the only music for dancing." [1] Hot Stuff chronicles disco from its beginnings through it reemergence in the late 1990s.
Footnotes:
Andriote, John-Manuel, Hot Stuff: A Brief History of Disco, pages 1-4, New York, New York: HarperCollins Publishers, 2001.
Related Materials:
AC1146 Lesbian, Gay, Bi-Sexual, Transgender (LGBT) Collection, 1953-2010; AC1128 John-Manuel Andriote Victory Deferred Collection, 1901-2008; AC0491 Ernie Smith Jazz Film Collection; Researcher may also be interested in the American Music Collections.
Provenance:
This collection was donated by John-Manuel Andriote in 2009.
Restrictions:
The collection is open for research use.
Physical Access: Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Technical Access: Do not use original materials when available on reference video or audio tapes.
Rights:
Copyright held by donor. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
W. Royal Stokes Collection of Jazz Musicians' Photographs, ca. 1970-2000, Archives Center, National Museum of American History.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
W. Royal Stokes Collection of Jazz Musicians' Photographs, ca. 1970-2000, Archives Center, National Museum of American History.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
W. Royal Stokes Collection of Jazz Musicians' Photographs, ca. 1970-2000, Archives Center, National Museum of American History.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
W. Royal Stokes Collection of Jazz Musicians' Photographs, ca. 1970-2000, Archives Center, National Museum of American History.
International Battle of the Bands, Inc. Search this
Extent:
32 Cubic feet (88 boxes)
Type:
Collection descriptions
Archival materials
Audiotapes
Audiovisual materials
Business records
Certificates
Music videos
Scrapbooks
Black-and-white photographic prints
Videotapes
Place:
Nashville (Tenn.) -- Music -- 20th century
Date:
1981-1998.
Summary:
Business records, scrapbooks, audio disks, videotape, audio tape, and photographs documenting the business and entertainment activities at the International Battle of the Bands.
Scope and Contents note:
The International Battle of the Bands Records, 1981 - 1998, consists of a varied compilation of business records, advertising materials, scrapbooks, photographs, original video footage, and audio recordings. The Battle of the Bands Records document all aspects related to the production, advertising, and promotion of the regional, final, and future competitions
Arrangement:
The collection is divided into seven series.
Series 1.1: International Battle of the Bands, 1981
Series 1.2: International Battle of the Bands, 1982
Series 1.3: International Battle of the Bands, 1983
Series 1.4: International Battle of the Bands, 1984
Series 1.5: International Battle of the Bands, 1985
Series 1.6: International Battle of the Bands, 1986
Series 1.7: International Battle of the Bands, 1987-1988
Series 1.8: International Battle of the Bands, 1989
Series 2.1: International Battle of the Bands Publishing, 1981
Series 2.2: International Battle of the Bands Publishing, 1982
Series 2.3: International Battle of the Bands Publishing, 1983
Series 2.4: International Battle of the Bands Publishing, 1984
Series 2.1: International Battle of the Bands Publishing, 1985
Series 3.1: International Battle of the Bands Recording, 1981-1986
Series 3.2: International Battle of the Bands Recording, 45s,
Series 3.3: International Battle of the Bands Recording, LPs, 1982-1986
Series 3.4: International Battle of the Bands Recording, Reel to Reel, 1981-1986
Series 3.5: International Battle of the Bands Recording, Cassettes, 1981-1986
Series 4: Photographs and Negatives, 1981-1986
Series 5: Videos, 1981-1993
Series 6: Card Files, 1981-1987
Series 7: Awards and Certificates, 1982-1990
Biographical/Historical note:
The International Battle of the Bands Corporation (IBB) was a Nashville-based promotion founded in 1975 by Mr. Jerry Free. Free, an Ohio native born in 1939, is currently Vice President and General manager of United Gunite Construction, where he began working in 1972. Before he founded the International Battle of the Bands, Free began his professional career as a door-to-door salesman for Look magazine. He remained at Look for 13 years, working his way up to a position on the board of directors in 1968.
Free's battle of the bands concept was not a new idea. Staged competitions between bands had been part of American popular music for most of the 20th century. The purpose of these competitions was to draw audiences to the theaters and music halls where bands would perform during the late afternoons and evenings. These events were a common occurrence in the swing era of the 1930s, as well as in Rhythm and Blues and Jazz in the 1940s and 50s. In the early days of Rock & Roll, fledgling music groups often achieved recognition by winning these types of contests. This local exposure sometimes led to regional and even national recognition. The idea of bringing attention to local artists served as the basis for the International Battle of the Bands. It was referred to by Free as the Agreatest search for new talent. Introducing the band competition into the age of televised coverage and corporate sponsorship enabled Free to take an old idea and transform it into a national enterprise.
With the backing of Seagram=s Seven the International Battle of the Bands Contest got its formal start in 1981. In association with the publishing and recording division of the IBB corporation, the International Battle of the Bands contest was developed with the purpose of discovering and promoting new country music talent. The contest was structured with a series of local and regional competitions, leading up to the Grand Finals held each year, with the exception of 1988, in Nashville, Tennessee. The 1988 finals that were held in Panama City Beach, Florida.
Local auditions were held in IBB affiliated clubs in 50 select cities throughout the United States. Winners of local contests moved on to regional competitions with hopes of reaching the Grand Finals and a chance of a recording contract with IBB records and a one year booking contract with Buddy Lee attractions. While remaining relatively low key in its early years, the IBB Grand Finals were broadcast to a national television audience in a 90 minute program hosted by Sammy Davis, Jr. and Louise Mandrell in 1986.
Provenance:
Collection donated by Jerry D. Free, December 16, 1998.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Some materials are restricted until 2050. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection consists of 157 8" x 10" black-and-white photographic copy prints of photographs in Frank Driggs's collection: Duke Ellington and his orchestra. Some copy prints have Smithsonian negative numbers.
Arrangement:
Collection arranged into ten series.
Biographical/Historical note:
Photographer and collector.
Related Materials:
Materials at Other Organizations
Jazz at Lincoln Center
The Frank Driggs Jazz Photograph Collection was acquired by Jazz at Lincoln Center in 2013. The collection also includes posters, sheet music, records and Frank Driggs' personal papers.
Provenance:
Collection donated by Frank Driggs, January 11, 1991.
Restrictions:
Collection is open for research.
Rights:
The Archives Center does not own rights to these photographs. Contact respository for details.
Goya Foods, Inc., supported the cultural life of various communities in the United States and Puerto Rico. The company's current headquarters is in Secaucus, New Jersey. Photographs, calendars, sales promotional materials, cookbooks, packaging, and news clippings. Photographs depict primarily company sponsored events, but a few are family pictures.
Scope and Contents:
The Goya Foods, Incorporated Collection documents the history of the company from the 1960s to 2000. (A few earlier documents pertaining to Unanue and Sons and family photographs can be found in the collection, as well.) Materials include photographs, calendars, sales promotional materials, cookbooks, recipe packages, point-of-purchase items, and box and can labels, scrapbooks, and clippings files. Sound recordings, televisions advertisements, and anniversary video productions are also included. The material documents sales meetings, plant activities, and workers' events as well as the office life of the company and the philanthropic efforts and community activities of Goya Foods, Incorporated.
Series 1, History and Biography 1960s-1990s, includes photographs and biographies of the Unanue family members. Also includes company anniversary programs.
Series 2, United States Publicity Materials, 1970-2000, undated, contains extensive files of news clippings (compiled by an outside agency) arranged in chronological order. Also, press releases and publicity materials and copies of the newsletter La Voz Femenina[2], 1982-1989.
Series 3, United States Photographs, 1960s-1990s, includes photographs of Goya "sponsored" activities, which took place in the United States. The majority of the photos are unlabeled and undated. The series is divided into twelve subseries.
Subseries 3.1, Parades and Festivals, 1966-1999, include parades and festivals which Goya participated in, mainly in New York City and New Jersey. For many parades, Goya created a special float for participants to ride on. Many parades feature pageant contestants (see Subseries D). Tito Puente is a frequent performer.
Subseries 3.2, Parties and Banquets, 1970s-1990s, include many of the banquets and parties included are related to the various parades and pageants, this may or may not be obvious from looking at the photographs. Also included are employee parties.
Subseries 3.3, Community Events, 1970s-1990s, Goya prides itself on its civic work within the Hispanic communities of the United States. This subseries reflects many of the events Goya has sponsored or been a part of, including its support of the Manhattan Valley Golden Age Senior Center and Casa de Don Pedro, a home for children.
Subseries 3.4, Pageants, 1980s-1990s, include beauty pageants sponsored throughout the 1980s and 1990s, usually associated with a community parade (for example, a Dominican Parade Pageant). Sometimes the photos from the pageants and related events are included, though the parades themselves can be found in Subseries A.
Subseries 3.5, Employees, Plants, and Offices, 1960s-1990s, include photographs of Goya employees (both line workers and executives), offices, and plant facilities. Events in which employees participated (dances, parties, and picnics) are included here.
Subseries 3.6, Awards, 1970s-1990s, include awards given to the Unanues or Goya Foods, Incorporated by various organizations and awards given to others by Goya.
Subseries 3.7, Celebrities, 1980s-1990s, mainly events with celebrities in attendance. Prominent people include: Cardinal Cooke, Gloria Estefan, Michael J. Fox, Ed Koch, Spike Lee, David Letterman, Olga Elena Mattei, and Tito Puente.
Subseries 3.8, Sporting Events, Teams, and Awards, 1970s-1990s, soccer, baseball, bowling, volleyball, and softball teams are included, as well as little league teams and sporting workshop participants (mainly children with "professional" players). Teams are mostly Goya sponsored, though some professional players appear.
Subseries 3.9, Concerts, 1980s-1990s, include Tito Puente, Eddie Palmieri, and Willie Colón concerts at Penns Landing, plus multi-city Festival de Musica Goya, 1990.
Subseries 3.10, Trade Shows, 1966, 1980s, include Food expositions, trade shows, and demonstrations.
Subseries 3.11, Travel, 1970s-1990s, trips taken by [presumably] Goya employees. Santo Domingo, Peru, and Haiti were destinations.
Subseries 3.12, Unidentified, 1970s-1990s
Sub-subseries 3.12.1, Parade related events, 1980s-1990s
Sub-subseries 3.12.2, Other, 1970s-1990s
Series 4, United States Corporate Materials, 1960s-1990s, includes product labels and packaging, advertising materials, press kits, and memos.
Series 5, Puerto Rican Publicity Materials, 1980s-2000, consists of publications arranged chronologically within each title.
Series 6, Puerto Rican Photographs, 1960s-2000; undated, include photographs documenting events sponsored by Goya in Puerto Rico. The majority of the photographs were not identified or dated. The items that could be identified were arranged by subject including parades, parties, banquets, community events, employees, plants, offices, award ceremonies, sporting events, travel and products.
Subseries 6.1, Parades, 1977, include images from one parade, Reina el Dario la Prenza.
Subseries 6.2, Parties and Banquets, 1970-1996, primarily document employee parties.
Subseries 6.3, Community Events, 1972-1999; undated, documents Goya's involvement with the Puerto Rican community and some of the events that the company sponsored.
Subseries 6.4, Employees, Plants, and Offices, 1961-1999, undated, include images of Goya employees (both line workers and executives), offices, and plant facilities. Events in which employees participated (dances, parties, and picnics) are included here.
Subseries 6.5, Awards, 1970s-1996; undated, awards given to the Unanues or Goya Foods, Incorproated by various organizations and awards given to others by Goya.
Subseries 6.6, Sporting Events, Teams, and Awards, 1970s, contains one (1) folder of sporting events and teams sponsored by Goya.
Subseries 6.7, Travel, 1960s; undated, document trip(s) taken by [presumably] Goya employees primarily to Boca Cagrejos and Puerto Rico.
Subseries 6.8, Products, 2000, undated, contain images of Goya products and of a photograph shoot for an advertisement.
Series 7, Puerto Rican Corporate Materials, 1970s-2000, included are office forms, blank letterhead, advertising materials, press kits, annual reports, and newsletters.
Series 8, Audiovisual Materials, 1990s; undated, consists of commercials and biographical programs on the Unanues. ** No reference copies exist for most audiovisual materials; please see the Reference Archivist for availability in viewing.
Arrangement:
The collection is arranged in eight (8) series:
Series 1, History and Biography 1960s-1990s,
Series 2, United States Publicity Materials, 1970-2000; undated
Series 3, United States Photographs, 1960s-1999; undated
Subseries 3.1, Parades and Festivals, 1966-1999
Subseries 3.2, Parties and Banquets, 1970s-1990s
Subseries 3.3, Community Events, 1970s-1990s
Subseries 3.4, Pageants, 1980s-1994
Subseries 3.5, Employees, Plants, and Offices, 1960s-1990s
Subseries 3.6, Awards, 1970s-1990s
Subseries 3.7, Celebrities, 1980s-1990s
Subseries 3.8, Sporting Events, Teams, and Awards, 1970s-1990s
Subseries 3.9, Concerts, 1987-1990; undated
Subseries 3.10, Trade Shows, 1966-1994; undated
Subseries 3.11, Travel, 1970s-1996
Subseries 3.12, Unidentified, 1970s-1990s
Sub-subseries 3.12.1, Parade related events, 1983-1993
Sub-subseries 3.12.2, Other, 1970s-1992; undated
Series 4, United States Corporate Materials, 1960s-1990s
Series 5, Puerto Rican Publicity Materials, 1980s-2000
Series 6, Puerto Rican Photographs, 1960s-2000; undated
Subseries 6.1, Parades, 1977
Subseries 6.2, Parties and Banquets, 1970-1996
Subseries 6.3, Community Events, 1972-1999, undated
Subseries 6.4 Employees, Plants, and Offices, 1961-1999, undated
Subseries 6.5, Awards, 1970s-1996, undated
Subseries 6.6, Sporting Events, Teams, and Awards, 1970s
Subseries 6.7, Travel, 1960s, undated
Subseries 6.8, Products, 2000, undated
Series 7, Puerto Rican Corporate Materials, 1970s-2000; undated
Series 8, Audiovisual Materials, 1990s, undated
Biographical / Historical:
Prudencio Unanue (1886-1976) was born in the Basque region of northern Spain. He immigrated to the island of Puerto Rico in 1902 and married Carolina Casal (1890-1984) in 1921. In 1916, he moved to New York where he studied business and worked for a customs agency. Missing the tastes and smells of home cooking, the Unanues believed that there was an expanding immigrant market for the ingredients of "authentic Spanish cuisine." In 1936, they opened Unanue, Incorporated, a warehouse on Duane Street in lower Manhattan, to supply corner stores or bodegas. Over thirty years, the Unanue and Sons import business grew tremendously. Eventually, the business began to do its own food processing, canning, and packaging. In 1958, Goya Foods bought its first factory in Brooklyn, New York.
The Unanues and Sons Company purchased the name "Goya"[1] in 1936 from a Moroccan sardine supplier for one dollar. In 1946, the company changed its name to Unanue and Sons, Incorporated. It assumed the name Goya Foods, Incorporated in 1961, although it had used the name Goya for its products since 1936.
Goya Foods Company continued to innovate, pioneering television advertising in Puerto Rico. During the 1960s, Goya Foods sought out opportunities to expand its customer base as larger numbers of Caribbean immigrants moved into the United States. By sponsoring music festivals, sports teams, and other activities Goya Foods supported the cultural life; parades, beauty pageants, festivals, of various communities in the United States and Puerto Rico.
In 1974, Goya Foods moved to its current office headquarters and factory building in Secaucus, New Jersey. By 2000, Goya owned factories in upstate New York, California, Illinois, New Jersey, Massachusetts, Texas, Florida, as well as Puerto Rico, the Dominican Republic, and Spain.
Footnotes:
[1] Francisco de Goya (1746-1828) was an influential Spanish artist whose paintings reflected the historical upheavals of his time. For many, the art of Francisco de Goya truly revealed Spain because he painted all of its people.
[2] Note that words in Spanish are set off in italics; periodical titles are underlined.
Related Materials:
Government of Puerto Rico Division of Community Education Posters, Teodoro Vidal Collection, and Tito Puente Papers.
Separated Materials:
The Division of Culture and the Arts (now Division of Cultural and Community Life) holds items related to this collection including promotional items, display props, a neon sign, products and containers, and clothing. See accession number, 1999.3017.
Provenance:
This collection was donated to the National Museum of American History in 1999 by Goya Foods, Inc. through Rafael Toro, Director of Public Relations.
Restrictions:
The collection is open for research use.
Physical Access: Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Technical Access: Do not use when original materials are available on reference video or audio tapes.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
