7.84 Cubic feet (Ten (10) letter size document boxes; two (2) flat boxes (17.5 x 11.5 x 3.25 in.); one (1) tall legal size document box; and fourteen (14) oversize folders)
Type:
Collection descriptions
Archival materials
Date:
1897-1957, 1968, 1973, and 2007
Summary:
The Catherine L. Manning Collection consists of materials including correspondence and memoranda; exhibit pages; departmental reports; photographs of stamp sources and Manning; philatelic badges and name tags; floor plans; calendars; convention brochures and programs; clippings; and other related materials. Manning was a thirty-year curator of the National Philatelic Collection at the Smithsonian Institution. Her papers document the history of the Smithsonian's National Philatelic Collection for several decades as well as the philatelic history in the United States and for women stamp collectors.
Scope and Contents:
The Catherine L. Manning Collection consists of materials including correspondence and memoranda; exhibit pages; departmental reports; photographs of Manning; photographs of stamp sources; panoramic photographs of philatelic convention attendees; philatelic badges and name tags; floor plans; diaries and notebooks; convention brochures and programs; clippings; and other related materials. Manning was a thirty-year curator of the National Philatelic Collection at the Smithsonian Institution. Her materials document the history of the Smithsonian's National Philatelic Collection for several decades as well as philatelic history in the United States and the history of women stamp collectors.
Of note are the Manning materials related to her time at the Smithsonian and her interactions with colleagues such as Theodore T. Belote; Franklin R. Bruns, Jr., and Alexander Wetmore. Also of interest are the materials related to Manning's membership and involvement in the American Philatelic Congress, the American Philatelic Society, the Bureau Issues Association, the Washington Philatelic Society, the Philadelphia Women's Stamp Club, the Women's International Stamp Club, and the Women's Philatelic Society of New York. Manning's work as a charter member of the board of directors of the private non-profit National Philatelic Museum in Philadelphia, Pennsylvania is also documented.
Manning's interest in stamp designs is exhibited in the collection through the photographs of stamp sources and the newspaper clippings she collected as well as through her correspondence with authors and philatelic scholars about the topic, including F. L. Ellis and George B. Sloane who wrote for Stamps.
Some of Manning's personal philatelic collections and personal philatelic objects have been accessioned into the National Postal Museum's permanent museum collection.
Arrangement:
This collection is arranged into fourteen series.
Series
Series 1: Biographical Materials and Documents, 1897-1957, 1968, 2007
Series 2: Diaries and Notebooks, 1944-1957
Series 3: Catherine L. Manning Employment: H. F. Colman and Smithsonian Institution (SI); Bureau of Engraving and Printing Material and Stamp Mailing Envelopes, 1902-1973
Series 4: Philatelic Organizations, 1926-1956
Series 5: Philatelic, Non-Philatelic, and First Day of Issue Events, 1926-1956
Series 6: Philately - General, 1901-1947
Series 7: Women in Philately and Women on Postage Stamps, 1936-1957
Series 8: Stamp Source Material: Documents, Lists, Correspondence; Stamp Catalogs and Stamp Dealers; 1897, 1920s-1949
Series 9: Stamp Source Material: Images, 1900s-1950
Series 10: Post Office Department Material, 1927-1954
Series 11: Correspondence - Individual and Organization (A-Z), 1921-1954
Series 12: Correspondence - General (A-Z); Holiday Cards; Panoramic Photographs, 1928-1956
Series 13: Manning's Little Women Stamp Exhibit; Scott Catalogue 1944
Series 14: Objects and Oversize Materials, 1930-1955, and undated
Biographical / Historical:
Catherine Lemmon Manning (1881-1957), the first woman outside the sciences to achieve the title "Assistant Curator" at the Smithsonian Institution, tended the National Philatelic Collection for nearly thirty years. During her tenure, she organized the collection, processed thousands of specimens received from the Universal Postal Union and the Bureau of Engraving and Printing, published articles, exhibited, and participated widely in the philatelic community.
A native of Washington, D.C., Manning worked for the stamp dealer John Murray Bartels in 1898. When Bartels sold his business in 1901, Manning continued to work for the new owner, Hamilton F. Colman. While with Colman, Manning also worked as the philatelic secretary for former New Jersey Senator, Joseph Sherman Frelinghuysen and helped build his collection. As a result of her philatelic expertise, Manning was asked to assist the Smithsonian Institution in accessioning the Post Office Department collection which Postmaster General Frank Harris Hitchcock had transferred. Manning's philosophy that "it is better to generalize than specialize" determined the National Philatelic Collection's trajectory from the time she succeeded Joseph B. Leavy as Government Philatelist in 1922 until her retirement in 1951.
Throughout her life she received many honors, including being the first woman elected to office in the American Philatelic Society (vice president, 1935-1937). She was a charter member of the American Philatelic Congress and in 1936 received its award for service to philately. In 1938, Manning served on the committee that selected Elaine Rawlinson's design for the 1938 Presidential definitive series. According to her daughter-in-law Ruby Lee Robertson, Manning met numerous times at the White House with President Franklin D. Roosevelt, a fellow philatelist. She was a charter member of the board of directors of the privately-run National Philatelic Museum in Philadelphia and received its 1949 silver trophy for achievement in philately. Manning retired from the Smithsonian on January 31, 1951. The American Philatelic Society inducted her into its Hall of Fame in 1990.
Also referred to as "Kate", Manning's personal collecting interests had a great range including mint and used stamps - U.S. and world, saved correspondence envelopes and postcards, greeting cards, poster labels (also known as Cinderellas), stamp exhibition souvenirs, special event covers for anniversaries and local events during her lifetime, first day covers, women on stamps, and especially the sources that inspired stamp designs.
Provenance:
Ruby Lee Robertson, Catherine L. Manning's granddaughter-in-law, donated Manning's philatelic estate to the National Postal Museum from 2006 to 2008. The materials in this collection were separated out from the museum collections in January 2009 and remained with the Curatorial Department until October 2023 with their release to the NPM Archives.
Restrictions:
Collection is open for research. Access to original archival materials is by appointment only. Researchers must submit request for appointment in writing. Please direct reference inquiries to the National Postal Museum Archives: NPM_Archives@si.edu.
Rights:
The National Postal Museum Archives makes its archival collections available for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. Please refer to the Smithsonian's Terms of Use and the NPM Rights and Reproductions for additional information. Please direct reference inquiries to the National Postal Museum Archives: NPM_Archives@si.edu.
The papers of curator and art historian Ruth Fine measure 24.1 linear feet and 22.43 GB and date from 1929 to 2016, with the bulk of the records dating from the 1950s to 2016. Fine's career is documented through correspondence with art historians, museum professionals, and notable figures; files pertaining to writing projects, lectures and speeches, her time at the National Gallery of Art, and research subjects; association and membership records; and printed and digital material. The bulk of the collection is composed of artist and subject files, which include correspondence, printed and digital material, exhibition and writing files, photographs, and some artwork. These records include a significant number of audiovisual recordings, including dozens of interviews with artists and others. Notable within the collection are extensive interviews documenting the works of Romare Bearden, Crown Point Press, and Gemini G.E.L.
Scope and Contents:
The papers of curator and art historian Ruth Fine measure 24.1 linear feet and 22.43 GB and date from 1929 to 2016, with the bulk of the records dating from the 1950s to 2016. Fine's career is documented through correspondence with art historians, museum professionals, and notable figures; files pertaining to writing projects, lectures and speeches, her time at the National Gallery of Art, and research subjects; association and membership records; and printed and digital material. The bulk of the collection is composed of artist and subject files, which include correspondence, printed and digital material, exhibition and writing files, photographs, and some artwork. These records include a significant number of audiovisual recordings, including dozens of interviews with artists and others. Notable within the collection are extensive interviews documenting the works of Romare Bearden, Crown Point Press, and Gemini G.E.L.
Arrangement:
This collection is arranged as 10 series.
Series 1: Biographical Material, 1953-2013 (Box 1, 5 folders)
Series 2: Correspondence, 1958-2014 (Box 1, 0.5 linear feet)
Series 3: Interviews, 1970-2009 (Box 1-2, 0.5 linear feet)
Series 4: Writings, 1979-2013 (Box 2, 0.8 linear feet, ER01-ER04; 5.44 GB)
Series 5: Lectures and Speeches, 1963-2012 (Box 3-4, 1.8 linear feet, ER05-ER08; 0.292 GB)
Series 6: National Gallery of Art Administrative Records, 1971-2011 (Box 4-5, 0.8 linear feet)
Series 7: Artist Files, 1947-2016 (Box 5-18, OV 25, 15 linear feet, ER09-ER26; 14.11 GB)
Series 8: Subject Files, 1929-2014 (Box 19-22, 3.5 linear feet, ER27-ER29; 0.604 GB)
Series 9: Association and Membership Files, 1962-2014 (Box 22-23, 0.5 linear feet, ER30; 1.99 GB)
Series 10: Printed Material, 1936-2015 (Box 23-24, 1 linear foot)
Biographical / Historical:
Ruth Fine (1941-) is a curator and art historian most active in Washington, D.C. and Philadelphia, Pennsylvania. Fine received her B.F.A from the Philadelphia College of Art (now the University of the Arts, 1962), an MFA from the University of Pennsylvania (1964), and was a student at the Skowhegan School of Painting and Sculpture (1961). She was an instructor at the Philadelphia College of Art from 1965 through 1969, and at Beaver College (now Arcadia University) from 1968 to 1972 and 1978 to 1979, and also taught at the University of Vermont (1976, 1977). Fine continued lecturing on a variety of topics throughout her career.
From 1972 to 1980, Fine served as curator, under the auspicies of the National Gallery of Art, for the Lessing J. Rosenwald collection of prints and drawings housed at Rosenwald's Alverthorpe estate in Jenkintown, PA. After his death in 1979, Fine followed a portion of the collection to the National Gallery of Art where she went on to become curator of modern prints and drawings until 2002. Fine organized exhibitions, oversaw catalogue raisonnés, and coordinated special projects on artists including Romare Bearden, Helen Frankenthaler, Jasper Johns, Roy Lichtenstein, John Marin, and Georgia O'Keeffe; printmakers Crown Point Press, Gemini G.E.L., and Graphicstudio; and the collections of Lessing J. Rosenwald and Dorothy and Herbert Vogel. She contributed essays to exhibition catalogs and other printed material on Mel Bochner, Richard Diebenkorn, Robert Rauschenberg, James Rosenquist, James McNeill Whistler, Tyler Graphics, and The Brandywine Print Workshop, among others.
As an artist, Fine's exhibitions include those at the Philadelphia Art Alliance, Beaver College, Ryder University, Bryn Mawr College, Bennington College, and Anna Leonowens Gallery in Halifax, Nova Scotia. She was awarded a grant from the Ingram Merrill Foundation for work in etching (1989), and had studio residencies at The Vermont Studio Center (1992) and the Anni and Josef Albers Foundation (2000).
Provenance:
The collection was donated by Ruth Fine in 2017.
Restrictions:
The collection is open for research. Access to original papers and audio visual material requires an appointment, and is limited to the Archives' Washington, D.C. Research Center.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Ruth Fine Papers, 1929-2016. Archives of American Art, Smithsonian Institution.
Sponsor:
The processing of this collection received Federal support from the Smithsonian Collections Care and Preservation Fund, administered by the National Collections Program and the Smithsonian Collections Advisory Committee.
Collection consists of records documenting one of the oldest advertising agencies created in Philadelphia. The company then moves to New York and expanses to international markets. During its history NW Ayer & Sons acquires a number of other advertising agencies and is eventually purchased. The largest portion of the collection is print advertisements but also
includes radio and television. NW Ayer is known for some of the slogans created for major American companies.
Scope and Contents:
The collection consists primarily of proof sheets of advertisements created by NW Ayer & Son, Incorporated for their clients. These materials are in series one through thirteen and consist primarily of print advertisements. There are also billboards, radio and television commercials. The advertisements range from consumer to corporate and industrial products. The majority of the advertisements were created for Ayer's New York, Chicago, Los Angeles and international offices. Printed advertisements created by Cunningham & Walsh, Hixson & Jorgensen and Newell-Emmett are also included among these materials. Researchers who are interested in records created by Ayer in the course of operating an advertising agency will find these materials in Series fourteen-nineteen.
Series fourteen consists of advertisements created by NW Ayer & Son to promote their services to potential clients.
Series fifteen are scrapbooks of some of the earliest advertisements created by the company. Series sixteen are publications. Some of the publications were created by Ayer while others were about Ayer or the advertising industry in general. Provides good background materials and puts the company in perspective. Series eighteen are the legal records. Materials relating to employees including photographs, oral histories etc. are found in series nineteen.
Series twenty is one of the smallest amounts of materials and includes information relating to the history of NW Ayer & Son.
The container lists for series one-thirteen are part of a database and are searchable. The list has been printed for the convenience of the researcher and is included in this finding aid. Series fourteen-twenty container lists are also a part of the finding aid but are not in a searchable format.
Series 1, Scrapbooks of Client Advertisements, circa 1870-1920, is arranged into three boxes by chronological date. There are two bound scrapbooks and one box of folders containing loose scrapbook pages. NW Ayer & Son compiled an assortment of their earliest ads and placed them into scrapbooks. Besides the earliest advertisements, the scrapbooks contain requests to run advertisements, reading notices and listings of papers Ayer advertised in. The early advertisements themselves range from medical remedies to jewelry to machines to clothing to education and more. Most of the advertisements in the bound scrapbooks are dated.
Series 2, Proofsheets, circa 1870-1930, NW Ayer was fond of creating scrapbooks containing proofsheets. The series contains proofsheets created between 1892 and 1930, organized into 526 boxes. For convenience of storage, access and arrangement, the scrapbooks were disassembled and the pages placed in original order in flat archival storage boxes. The proofsheets are arranged by book number rather than client name. Usually the boxes contain a listing of the clients and sometimes the dates of the advertisements to be found within the box.
Series 3, Proofsheets, circa 1920-1975, is organized into 532 oversize boxes, and contain proofsheets and tearsheets created between 1920 and 1972. Within this series, materials are arranged alphabetically by company name (occasionally subdivided by brand or product), and thereunder chronologically by date of production. Many major, national advertisers are represented, including American Telephone & Telegraph, Armour Company, Canada Dry, Cannon Mills, Carrier Corporation, Domino Sugar, Caterpillar tractor company, Ford Motor Company, General Electric, Goodyear, Hills Bros. Coffee, Ladies Home Journal, National Dairy, Plymouth (Chrysler Corporation), Steinway, TV Guide, United Airlines and the United States Army. Also contained in this series are three scrapbooks of client advertisements including Canada Dry, Ford Motor, and Victor Talking Machine.
Series 4, 2001 Addendum, circa 1976-2001, is organized into ninety three oversized boxes,one folder and contains proofsheets for select Ayer clients, created between 1975 and 2001. Within this series, materials are arranged alphabetically by client name and there under chronologically by date of production. Major national advertisers represented include American Telephone & Telegraph, Avon, the United States Army, DeBeers Consolidated Diamond Mines, Dupont, TV Guide, Sealtest, Kraft Foods, Gillette, General Motors, Cannon Mills.
Series 5, Billboards, circa 1952-1956, consists of mounted and un-mounted original art/mock-ups. Twenty-two pieces of original art created as mock-ups for Texaco billboards.
Series 6, Film and Video Commercials, 1967-1970,
Series 7, Radio and Television Materials, 1933-1993, undated, is arranged into eight boxes and includes radio scripts, television scripts, and story boards for commercials.
Subseries 7.1, Scripts and storyboards for Radio and Television Commercials, dates Scripts for radio and television commercials includes title, date, length of commercial, advertising agency, client information
NW Ayer's radio and television materials mainly focus on the American Telegraph and Telephone account. Some of Ayer's materials relate to Bell Telephone Hours.
Storyboards are used in television and film to assist the director in working with crew to tell the story. To show the viewer through the use of figures, visual effects and camera angles. When directors first start thinking about their storyboard they create a story in their mind. They think of all the camera angles, visual effects and how the figures will interact in their mind. They try to create an extraordinary story in their head to attract the viewer (YOU) In order for the storyboard to be entirely effective it can't be a passive document. When done properly, a storyboard serves as a central design, meeting the needs of many team members including graphics artists, video personnel and programmers.
Another function of a storyboard is to help the team communicate during the training development process. This communication is very important in working with a large team as in the movie King, produced in 1996. Figures help the director explain to the crew how they are going to record the film and how to present it to the audience. Sometimes the director wants special effects to be added to the film, but his budget might not be that big so the director will have to change the story to fit their budget.
The Visual Effects are an important part in the storyboards it adds a special touch of creativity to your film. Camera angles are an important expects in your film because the camera angles determine where the viewing audience will look. If you want your audience to look at a certain object you must turn their attention to it by focusing on that object and maybe you might try blocking something out. Then you will have your audience's attention and you may do whatever else you have to, it could be scaring them are just surprising them or whatever you do.
Also included is talent information and log sheets relating to the storage of the commercials.
Bell Telephone Hour Program, 1942-[19??], The Bell Telephone Hour, also known as The Telephone Hour, was a five minute musical program which began April 29, 1940 on National Broadcasting Company Radio and was heard on NBC until June 30, 1958. Sponsored by Bell Telephone showcased the best in classical and Broadway music, reaching eight to nine million listeners each week. It continued on television from 1959 to 1968.
Earlier shows featured James Melton and Francia White as soloists. Producer Wallace Magill restructured the format on April 27, 1942 into the "Great Artists Series" of concert and opera performers, beginning with Jascha Heifetz. Records indicate that the list of talents on the program included Marian Anderson, Helen Traubel, Oscar Levant, Lily Pons, Nelson Eddy, Bing Crosby, Margaret Daum, Benny Goodman, José Iturbi, Gladys Swarthout and .The series returned to radio in 1968-1969 as Bell Telephone Hour Encores, also known as Encores from the Bell Telephone Hour, featuring highlights and interviews from the original series.
National Broadcasting television specials sponsored by the Bell System, 1957-1987includes information relating to Science series, Bell system Theshold Series, Bell telephone hour and commercial and public sponsored programs
Series 8, Chicago Office Print Advertisements, 1954-1989, is arranged alphabetically by the name of the client in ninety boxes and six oversize folders. Clients include Illinois Bell Telephone (1955-1989), Microswitch (1969-1989), Teletype (1975-1984), John Deere (1974-1989) and Caterpillar (1966-1972) are particularly well represented. Other clients of interest include Dr. Scholl's shoes (circa 1968-1972), the Girl Scouts (1976-1980), Sunbeam Personal Products Company (1973-1981), Bell and Howell (1974-1983) and Alberto Culver shampoos (1967-1971), Honeywell, Incorporated, Blue Cross and Blue Shield Associations, Kraft, Incorporated, Sears, Roebuck and Company, and YMCA.
Series 9, Los Angeles Office Materials, 1950s-1987, include printed advertisements created by this office and information relating to the employees.
Subseries 9.1, Print Advertisements, 1977-1987, printed advertisements arranged in one box alphabetically by client. There is a sparse sampling of clients from this particular Ayer branch office. The majority of the advertisements contained within this series are from Pizza Hut (1986-1987). Also included are Computer Automation (1977-1978), State of the Art, Incorporated (1982) and Toshiba (1986).
Subseries 9.2, Personnel Files, 1950s-1970s, includes cards of employees who worked in the Los Angeles office. Information on the cards includes name, address, telephone number, birthday, date hired, departure date and why (retired, terminated, resigned, etc) and position. Not all cards have all information. There is also a photograph of the employees on the cards.
Series 10, Foreign Print Advertisements, 1977-1991, undated, NW Ayer maintained partnerships with international companies such as Sloanas Ayer in Argentina, Connaghan & May Paton Ayer in Australia, Moussault Ayer in Belgium, NW Ayer, LTD. in Canada, GMC Ayer in France, Co-Partner Ayer in Germany, Wong Lam Wang in Hong Kong, MacHarman Ayer in New Zealand, Grupo de Diseno Ayer in Spain, Nedeby Ayer in Sweden, and Ayer Barker in United Kingdom. This group of material is a small sampling of advertisements created from these International offices. It is arranged alphabetically by client. There are quite a few automobile advertisements (i.e. Audi, Fiat, General Motors, Mercedes-Benz, and Volkswagen). In addition there are numerous advertisements for various personal items from MacLean's toothpaste to Quick athletic shoes to Labello lip balm, etc. Most of the advertisements have the creator's name printed on the advertisements.
Series 11, Cunningham & Walsh, Incorporated Materials, 1915-1987, undated contains 98 boxes 11 folders materials from the New York advertising agency acquired by NW Ayer in the 1960s. The company began with Newel-Emmett, an agency of nine men which broke up in 1949. Two of the men Fred Walsh and Jack Cunningham formed this agency in bearing their names in 1950. The agency created "let your fingers for the walking campaign for American Telephone & Telegraph, Mother Nature for Chiffon, and Mrs. Olson for Folgers's coffee and let the good times roll for Kawasaki motorcycle. In 1986, NW Ayer Incorporated purchased Cunningham & Walsh Incorporated.
Subseries 11.1, Print Advertisements, 1915-1987, are contained in ninety eight boxes of primarily print advertisements arranged alphabetically by client name. Clients that are particularly well represented are Graybar (electrical implements, circa1926-1937), Johns-Manulle (circa1915-1971), Smith and Corono typewriters (circa 1934-1960), Sunshine Biscuit Company (circa 1925-1961), Texaco Company (circa 1936-1961), Western Electric (circa 1920- 1971) and Yellow Pages (circa 1936-1971). Cunningham and Walsh also represented several travel and tourism industry clients, including Cook Travel Services (circa 1951-1962), Italian Line (circa 1953-1961), Narragansett and Croft (circa 1956-1960) and Northwest Airlines (circa 1946-1955). There are photographs of Texaco advertisements dating from 1913-1962. There is also a scrapbook of advertisements from the Western Electric Company dating from 1920-1922.
Subseries 11.2, Radio and Television Advertisements, 1963-1967, consist of materials created for Western Electric. Materials are arranged in chronological order.
Subseries 11.3, Company Related Materials, 1962-1986, undated include client lists, information relating to NW Ayer purchase and annual report 1962.
Series 12, Hixson & Jorgensen Materials, 1953-1971, a Los Angeles advertising company, merged with Ayer in 1969. This series is housed in one box. Within the box are four scrapbooks and folders with a hodgepodge of materials relating to advertising. Of most interest are the scrapbooks. Two scrapbooks deal with Hixson and Jorgensen's self promotion ad campaign "the right appeal gets action" (1953-1957). The other two scrapbooks contain news clippings about the company and its activities (1959-1971).
Series 13, Newell-Emmet, 1942-1957, founded in 1919 and governed in the 1940s by a partnership of nine men. The partnership broke up in 1949 when the men went their separate ways. The materials consist of print advertisements for one of client, Permutit Company, a water conditioning company. The materials are arranged in one box in chronological order.
Series 14, House Print Advertisements, 1870-1991, 16 boxes consists of advertisements or self-promotion advertisements to campaign for new clients. The series is arranged chronologically by date into fifteen boxes. Within the series are two scrapbooks containing self promotion ads from 1888-1919 and 1892-1895. Numerous house ads relate to Ayer's "Human Contact" campaign. In addition to the self promotion ads, Ayer ran advertisements expounding about particular concepts or themes for example, one month the concept would "understand" while another month would be "teamwork" and yet another would be on "imagination". Some of the self promotion ads target specific groups like Philadelphia businessmen. Other advertisements incorporate the fine arts.
Series 15, Scrapbooks, 1872-1959, relates to company events, records and news clippings about Ayer's history. The six boxes are arranged by chronological date. Two of the boxes focus solely on the death of founder F.W. Ayer (1923). Another box houses a scrapbook that showcases Ayer's annual Typography Exhibition (1931-1959). One box contains a scrapbook that specifically deals with correspondences relating to Ayer's advertising. Yet another box's contents are folders of loose pages from scrapbooks that have newspaper clippings, order forms, correspondences and other company records. In one box, a bound scrapbook houses a variety of materials relating to Ayer and advertising (i.e. newspaper clippings, competitor's advertisements, NW Ayer's advertisements, correspondences for advertisements, clippings regarding the "theory of advertising."
Series 16, Publications, 1849-2006, are housed in thirty four boxes and are arranged into three main categories.
Subseries 16.1, House Publications, 1876-1994, covers diverse topics; some proscriptive works about the Ayer method in advertising, some commemorating people, anniversaries or events in the life of the agency. Materials consist of scattered issues of the employee newsletter The Next Step 1920-1921. The materials are arranged in chronological order by date of publication. Ayer in the News, The Show Windows of an Advertising Agency, 1915, book form of advertisements published on the cover of Printer's Ink, highlighting Ayer's relations with advertisers. The Story of the States, 1916, Reprint in book form of a series of articles published in Printer's Ink for the purpose of adding some pertinent fact, progressive thought and prophetic vision to the Nationalism of Advertising highlights major businesses, manufacturer, natural resources and other qualities or attractions of each state. The Book of the Golden Celebration, 1919, includes welcome address and closing remarks by founder F. Wayland Ayer, The Next Step, 1920 employee newsletter with photographs, employee profiles, in-house jokes, etc., Advertising Advertising: A Series of Fifty-two Advertisements scheduled one time a week. Twenty-seven, thirty and forty inches, a day of the week optional with publisher, 1924
Subseries 16.2, Publications about NW Ayer, 1949-2006, includes a book first published in 1939. Includes articles, documenting events and is arranged chronologically by date of publication.
Subseries 16.3, General Publications about Advertising, 1922-1974, are arranged chronologically by date of publication and relate primarily to the history of advertising.
Subseries 16.4, Publications about Other Subjects, 1948-1964, include four books about the tobacco industry primarily the history of the American Tobacco Company and Lorillard Company from the Cunningham and Walsh library.
Series 17, Business Records, circa 1885-1990s
Subseries 17.1, Contracts, 1885-1908, undated, are arranged alphabetically and span from 1885-1908. The majority of the contracts are with newspaper and magazine publishers from around the country.
Subseries 17.2, General client information, 1911-1999, undated, including active and cancelled lists with dates, client gains, historical client list, (should move this to series 20) Ayer Plan User Guide Strategic Planning for Human Contact, undated
Subseries 17.3, Individual Client Account Information, 1950s-1990s, undated, contain information used by Ayer to create advertisements for some of its clients. American Telephone &Telegraph Corporate Case History, American Telephone &Telegraph Corporate advertisement memo, commissioned artists for DeBeers advertisements, DeBeers information relating to the creative process and photography credits, a case history for DeBeers Consolidated Mines, Ltd., The Diamond Engagement Ring, Managing Communication at all levels, DuPont publications, JC Penny Marketing Communication Plan Recommendation, Leaf, Incorporated, Saturn presentation, and USAREC oral presentation.
Subseries 17.4, Potential Clients, 1993, includes grouping has a questionnaire sent to Ayer by a potential client. Questionnaire response for Prudential Securities, 1993 Prudential Securities advertising account review, 1993.
Subseries 17.5, Financial Records, 1929-1938, includes balance sheet, 1929 May 1 Balance sheet and adjustments Consolidated statement of assets and liabilities, Expenses 191936-37 Business review and expenses, 1937 and 1938 Business review and expenses comparative statement, 1937 and 1938.
Series 18, Legal Records, circa 1911-1982, Ayer's legal records are arranged by twelve subject groupings within four boxes. The twelve groupings are advertising service agreements (circa 1918-1982), bylaws, copyright claims, correspondences, international correspondences, dissolution of trusts, stock information, agreements between partners, incorporation materials, reduction of capital, property information and miscellaneous materials. The bulk of the materials are the advertising service agreements. These agreements are between Ayer and their clients and state the services Ayer will offer and at what cost. The bylaws are Ayer's company bylaws from 1969 and 1972. The copyright claims are certificates stating Ayer's ownership over certain published materials (i.e. "Policy", Media Equalizer Model, and Don Newman's Washington Square Experiment). The correspondences relate to either the voting trust and receipts for agreement or the New York Corporation. The international correspondences are from either Ayer's Canadian office or London office. The dissolutions of trusts contains materials about the dividend trust of Wilfred F. Fry, the investment trust of Winfred W. Fry, the voting trust, and the New York corporation. The stock information has stock certificates and capital stock information. The agreements between partners (1911-1916) specify the terms between F.W. Ayer and his partners. The incorporation materials (circa 1929-1977) deal with Ayer advertising agency becoming incorporated in the state of Delaware. The reduction of capital grouping is a notification that shares of stock have been retired. The property information grouping contains property deeds and insurance policy (circa 1921-1939), a property appraisal (1934), and a bill of sale (1948). The miscellaneous grouping contains a house memo regarding a set of board meeting minutes and a registry of foreign companies in Commonwealth of Pennsylvania (1929-1954).
Subseries 18.1, Advertising Service Agreements, 1918-1982
Subseries 18.2, Bylaw Materials, 1969-1972
Subseries 18.3, Copyright Claims, 1962-1969
Subseries 18.4, Correspondence, 1928-1933
Subseries 18.5, International Office Correspondence, 1947-1948
Subseries 18.6, Dissolution of Trusts, 1934-1937
Subseries 18.7, Stock Information, 1934-1974
Subseries 18.8, Agreements between Partners, 1911-1916
Series 19, Personnel Records, circa 1889-2001, are arranged into eight groupings within eight boxes. The groupings are employee card files, photographs, Ayer alumni, biographies, speeches, recollections, oral histories, and miscellaneous. Typed manuscript of book A Copy Writer Speaks by George Cecil, NW Ayer, Incorporated copy head 1920s-1950s
Subseries 19.1, Employee card files, circa 1892-1915; 1929-1963, consists of index cards with the name, age, job title, date and wage increases, date of hire/fire, as well as remarks about the employee's service and/or reasons for seeking or leaving the job. Materials are arranged alphabetically by the last name of the employee within three boxes.
Subseries 19.2, Photographs, circa 1924-1984, undated, are housed in two boxes. The photographs grouped together by subjects i.e. personnel, company events, Ayer buildings, and miscellaneous. This grouping primarily consists of personnel photographs. Includes a glass plate negative dated 1924 of NW Ayer.
Subseries 19.3, Ayer Alumni, circa 1989-98, include employees who have left Ayer. There is a listing of Ayer "graduates" and their current job. Emeritus, Ayer's alumni newsletter 1989-1996, makes up the majority of materials in this grouping. The newsletter keeps the alumni up to date with the happenings of Ayer and what has become of former Ayer employees. Emeritus is a quarterly newsletter devoted to the activities, thoughts and feelings of Ayer alumni a body of people who consists of retirees and former employees.
Subseries 19.4, Biographical Information, circa 1889-1994, undated, prominent members of Ayer's operations had biographical sketches completed of them. This was true for the bio sketches of Robert Ervin, Louis T. Hagopian, and George A. Rink. There is a substantial file on Dorothy Dignam ("Mis Dig"), a leading woman in the advertising world from the 1930s to the 1950s. Also of interest is a video ("The Siano Man") compiled by Ayer employees to commemorate Jerry Siano's retirement from Ayer in 1994. The series is arranged alphabetically by last name.
Subseries 19.5, Speeches, circa 1919-1931; 1975, contains speeches made by Wilfred W. Fry and Neal W. O'Connor. Wilfred W. Fry had various speaking engagements connected with Ayer. Contained in this group is a sampling of his speeches from 1919 to 1931. Neal O'Connor's speech "Advertising: Who Says It's a Young People's Business" was given at the Central Region Convention for the American Association of Advertising Agencies in Chicago on November 6, 1975. The speeches are arranged alphabetically by the speaker's last name.
Subseries 19.6, Recollections, 1954-1984, undated, are arranged alphabetically by last name. These are recollections from Ayer employees about the company and its advertisements. Some recollections are specifically about certain types of advertisements, like farm equipment while others reflect on F. W. Ayer and the company.
Subseries 19.7, Oral History Interview Transcripts, 1983-1985; 1989-1991, include interviews with key NW Ayer personnel, conducted by Ayer alumnae Howard Davis, Brad Lynch and Don Sholl (Vice President creative) for the Oral History Program. The materials are arranged alphabetically by the last name of the interviewee.
Subseries 19.8, Oral History Interview Audio Tapes, 1985-1990, include interviews on audiotape the materials are arranged alphabetically by the last name of the interviewee.
Subseries 19.9, Internal Communications, 1993-1999, includes information sent to employees relating to retirements, management changes, awards won by the company, promotions, potential new accounts, free items, grand opening of Ayer Café, donation events, sponsorship programs, holiday schedules, discounts for employees from clients, Ayer joins MacManus Group.
Subseries 19.10, General Materials, 1940; 1970, includes agency directory entry including a list of the employees, 1970s, annual banquet program for the Curfew Club May 22, 1940 a group formed by the Philadelphia employee in 1938. It sponsored numerous sports, social and educational activities. Groups were formed in public speaking, music appreciation and a series of talks on Monday evenings title the modern woman. The front page was a series of talks for general interest. A list of officers, 1991, Twenty five year club membership, 1973 December 1, List of NW Ayer graduates, 1970, List of Officers, 1991 May 31, Obituary for Leo Lionni, 1999 October 17, List of photographers of advertisements, 2001
Series 20, Background and History Information, 1817-1999, undated includes a chronology, 1817-1990, quick reference timeline, 1848-1923, loose pages from a scrapbook containing examples of correspondence, envelopes, advertisements dating from 1875-1878; slogans coined by NW Ayer & Sons, Incorporated, 1899-1990, history of management, 1909-1923, articles and photographs about the building and art galleries, 1926-1976, publications about the Philadelphia building, 1929, pamphlet relating to memories of NW Ayer & Sons, Incorporated, 1930s-1950s, television history, 1940-1948, Article about the history of the company, 1950 January, pocket guide, 1982, AdWeek reports about standings for advertising agencies, information relating to Human Contact which is NW Ayer's Information relating to Human Contact, undated which is their philosophy on advertising.
Series 21, Materials Created by other Advertising Agencies, 1945-1978, undated, consists of print advertisements collected by Ayer from other major advertising companies. The companies include Doyle Dane Bernback, Incorporated, Leo Burnett Company, Grey Advertising Agency, D'Arcy Ad Agency, Scali, McCabe, Sloves, Incorporated and Erwin Wasey Company. The materials are arranged in alphabetical order by client and include products from Ralston Purina and Van Camp (Chicken of the Sea), Kellogg, American Export Lines and No Nonsense Fashions.
Series 22, 2010 Addendum of Print Advertisements, circa 1879s-1999, undated, includes material given to the Archives Center in 2010. It is organized into seventy one oversized boxes and contains proofsheets of print advertisements for select Ayer clients. These are arranged alphabetically by client name and include substantial quantities of materials from American Telephone &Telegraph (1945-1996), Bahamas Ministry of Tourism (1967-1987), Carrier (1971-1981), Citibank (1973-1991), DeBeers (1940s-1960s and1990s), Electric Companies Advertising Program [ECAP] (1942-1970s), General Motors (1989-1998), J.C. Penney (1983-1986), Newsweek (1966-1975), and Proctor and Gamble (1980s-1890s). There are also numerous other clients represented by smaller quantities of materials.
Subseries 22.2, Print Advertisements on Glass Plate Negatives, 1879-1881, undated, include Cannon towels, Cheny Brothers silks, Cornish & Company organs and pianos, Enterprise Manufacturing Company, 1879 sad iron, an ad from Harper's Weekly 1881 for ladies clothing, Ostermoor & Company mattresses, Pear's soap, Porter's cough balsam, Steinway pianos.
Series 23, Microfilm of Print Advertisements, circa 1908-1985, consists of three boxes of printed advertisements for the American Telephone and Telegraph Company. Some of the same advertisements might also be found in series two, three and four.
Arrangement:
The collection is arranged into twenty-three series.
Series 1: Scrapbooks of Client Print Advertisements, circa 1870-1920
Series 2: Proofsheets, circa 1870-1930
Series 3: Proofsheets, circa 1920-1975
Series 4: 2001 Addendum, circa 1976-2001
Series 5: Billboards, circa 1952-1956
Series 6: Audiovisual Materials
Series 7: Radio and Television Materials, 1933-1993, undated
Series 8: Chicago Office Print Advertisements, 1954-1989
Series 9: Los Angeles Office Materials, 1950s-1987
Subseries 9.1: Printed Advertisements, 1977-1987
Subseries 9.2: Personnel Files, 1950s-1970s
Series 10: Foreign Print Advertisements, 1977-1991, undated
Series 11: Cunningham & Walsh Incorporated Materials, 1915-1987, undated
Subseries 11.1: Printed Advertisements, 1915-1987
Subseries 11.2: Radio and Television Advertisements, 1963-1967
Subseries 11.3: Company Related Materials, 1962-1986, undated
Series 12: Hixson & Jorgensen Materials, 1953-1971, undated
Series 13: Newell-Emmet, 1942-1957
Series 14: House Print Advertisements, 1870-1991
Series 15: Scrapbooks, 1872-1959
Series 16: Publications, 1849-2006
Subseries 16.1: House Publications, 1876-1994
Subseries 16.2: Publications about NW Ayer, 1949-1995
Subseries 16.3: General Publications about Advertising, 1922-2006
Subseries 16.4: Publications about other Subjects, 1948-1964
Series 17, Business Records, circa 1885-1990s
Subseries 17.1: Contracts, 1885-1908, undated
Subseries 17.2: General Client Information, 1911-1999, undated
Subseries 22.2: Print Advertisements on Glass Plate Negatives, 1879-1881, undated
Series 23: Microfilm of Print Advertisements, circa 1908-1985
Biographical / Historical:
Founded in Philadelphia in 1869, NW Ayer & Son is one of the oldest and largest advertising agencies in America. For most of its history, it was the undisputed leader and innovator in the field of advertising. In 1876, NW Ayer & Son pioneered the "open contract", a revolutionary change in the method of billing for advertising which became the industry standard for the next hundred years. NW Ayer pioneered the use of fine art in advertising and established the industry's first art department. It was the first agency to use a full-time copywriter and the first to institute a copy department. The agency relocated to New York City in 1974. During its long history, the agency's clients included many "blue-chip" clients, including American Telephone & Telegraph, DeBeers Consolidated Diamond Mines, Ford Motor Company, Nabisco, R. J. Reynolds and United Airlines. However, in later years, the Ayer's inherent conservatism left the agency vulnerable to the creative revolution of the 1960s and 1970s, the advertising industry restructuring of the 1980s and the economic recession of the early 1990s. The agency was bought out by a Korean investor in 1993. In 1996, NW Ayer merged with another struggling top twenty United States advertising agency, Darcy, Masius, Benton & Bowles, under the umbrella of the McManus Group. Ayer continues to operate as a separate, full-service agency.
Through a series of buyouts and mergers, Ayer traces its lineage to the first advertising agency founded in the United States, a Philadelphia agency begun by Volney Palmer in 1841. Palmer began his career in advertising as a newspaper agent, acting as middleman between newspaper publishers and advertisers across the country. By 1849, Palmer had founded his own newspaper, V. B. Palmer's Register and Spirit of the Press, and had developed a complete system of advertising which included securing advertising space and placing ads in scores of commercial, political, religious, scientific and agricultural journals across the country. Palmer went one step further than the "space jobbers" of the day when he began offering "advertisements carefully drawn for those who have not the time to prepare an original copy." Always an enthusiastic promoter of advertising as an incentive to trade and American economic growth, Palmer promised advertisers that "every dollar paid for advertising in country newspapers will pay back twenty-fold" and encouraged skeptical consumers that "he who wishes to buy cheap should buy of those who advertise." When Palmer died in 1863, the agency was bought by his bookkeeper, John Joy, who joined with another Philadelphia advertising agency to form Joy, Coe & Sharpe. That agency was bought out again in 1868 and renamed Coe, Wetherill & Company. In 1877, Coe, Wetherill and Company was bought out by the newly formed NW Ayer & Son.
Francis Wayland Ayer was an ambitious young schoolteacher with an entrepreneurial streak. Having worked for a year soliciting advertisements on a commission basis for the publisher of the National Baptist weekly, Francis Ayer saw the potential to turn a profit as an advertising agent. In 1869, Ayer persuaded his father, Nathan Wheeler Ayer, to join him in business, and with an initial investment of only $250.00, NW Ayer & Son was born. Notwithstanding a smallpox epidemic in Philadelphia in 1871 and the general economic depression of the early 1870s, the agency flourished. The senior Ayer died in 1873, leaving his interest in the agency to his wife, but Francis W. Ayer bought her out, consolidating his interest in the company's management. In 1877, with Coe, Wetherill & Company (the successor to Palmer's 1841 agency) on the verge of bankruptcy and heavily indebted to Ayer for advertising it had placed in Ayer publications, Ayer assumed ownership of that agency. Thus did NW Ayer lay claim to being the oldest advertising agency in the country.
Both Nathan Wheeler and Francis Wayland Ayer began their careers as schoolteachers, and one of their legacies was a commitment to the cause of education: correspondence schools and institutions of higher learning were historically well-represented among Ayer clients. Just after World War I, the agency was heralded as "co-founder of more schools than any citizen of this country" for its conspicuous efforts to advertise private schools. Well into the 1960s, an "Education Department" at Ayer prepared advertisements for over three hundred private schools, camps and colleges, representing almost half the regional and national advertising done for such institutions. In fact, to its clients Ayer presented advertising itself as being akin to a system of education. In 1886, Ayer began promoting the virtues of the Ayer way advertising with the slogan, "Keeping Everlastingly at It Brings Success."
The agency's goals were simple: "to make advertising pay the advertiser, to spend the advertiser's money as though it were our own, to develop, magnify and dignify advertising as a business." Initially, Ayer's fortunes were tied to newspapers, and the agency began to make a name for itself as compiler and publisher of a widely used American Newspaper Annual. During the first years, Ayer's singular goal was "to get business, place it [in newspapers] and get money for it"; after several years as an independent space broker, however, Francis Ayer resolved "not to be an order taker any longer." This decision led NW Ayer and Son to a change in its mode of conducting business which would revolutionize the advertising industry: in 1876, Ayer pioneered the "open contract" with Diggee & Conard, Philadelphia raised growers and agricultural suppliers. Prior to the open contract, NW Ayer & Sons and most agencies operated as "space-jobbers," independent wholesalers of advertising space, in which the opportunities for graft and corrupt practices were virtually unlimited. In contrast, the open contract, wherein the advertiser paid a fixed commission based on the volume of advertising placed, aligned the advertising agent firmly on the side of the advertiser and gave advertisers access to the actual rates charged by newspapers and religious journals. The open contract with a fixed commission has been hailed by advertising pioneer Albert Lasker as one of the "three great landmarks in advertising history." (The other two were Lasker's own development of "reason-why" advertising copy and J. Walter Thompson's pioneering of sex appeal in an advertisement for Woodbury's soap.) Although the transition to the open contract did not happen overnight, by 1884, nearly three-quarters of Ayer's advertising billings were on an open contract basis. Since Ayer was, by the 1890s, the largest agency in America, the switch to direct payment by advertisers had a significant impact on the advertising industry, as other agencies were forced to respond to Ayer's higher standard. Just as important, the open contract helped to establish N W Ayer's long-standing reputation for "clean ethics and fair dealing" -- a reputation the agency has guarded jealously for over a century.
The open contract also helped to establish Ayer as a full service advertising agency and to regularize the production of advertising in-house. From that point forward, Ayer routinely offered advice and service beyond the mere placement of advertisements. Ayer set another milestone for the industry in 1888, when Jarvis Wood was hired as the industry's first full-time copywriter. Wood was joined by a second full time copywriter four years later, and the Copy Department was formally established in 1900. The industry's first Art Department grew out of the Copy Department when Ayer hired its first commercial artist to assist with copy preparation in 1898; twelve years later Ayer became the first agency to offer the services of a full time art director, whose sole responsibility was the design and illustration of ads.
Ayer's leadership in the use of fine art in advertising has roots in this period, but achieved its highest expression under the guidance of legendary art director Charles Coiner. Coiner joined Ayer in 1924, after graduating from the Chicago Academy of Fine Arts. Despite early resistance from some clients, Coiner was adamant that "the use of outstanding palette and original art forms bring a greater return in readership, in impact and prestige for the advertiser." To this end, Coiner marshaled the talents of notable painters, illustrators and photographers, including N.C. Wyeth and Rockwell Kent (Steinway), Georgia O'Keefe (Dole), Leo Lionni (DuPont), Edward Steichen (Steinway, Cannon Mills), Charles Sheeler (Ford), and Irving Penn (DeBeers). Coiner believed that there was a practical side to the use of fine art in advertising, and his success (and Ayer's) lay in the marriage of research and copywriting with fine art, an arrangement Coiner termed "art for business sake." Coiner's efforts won both awards and attention for a series completed in the 1950s for the Container Corporation of America. Titled "Great Ideas of Western Man" the campaign featured abstract and modern paintings and sculpture by leading U.S. and foreign artists, linked with Western philosophical writings in an early example of advertising designed primarily to bolster corporate image. In 1994, Charles Coiner was posthumously named to the American Advertising Federation's Hall of Fame, the first full time art director ever chosen for that honor.
Coiner and fellow art director Paul Darrow also created legendary advertising with the "A Diamond Is Forever" campaign for DeBeers; ads featured the work of Pablo Picasso, Salvador Dali and other modernist painters. The "A Diamond is Forever" tagline was written in 1949 by Frances Gerety, a woman copywriter at Ayer from 1943 to 1970. In 1999, Ad Age magazine cited "A Diamond is Forever" as the most memorable advertising slogan of the twentieth century.
Coiner also earned respect for his volunteer government service during World War II; he designed the armbands for civil defense volunteers and logos for the National Recovery Administration and Community Chest. As a founding member of the Advertising Council in 1945, Ayer has had a long-standing commitment to public service advertising. In the mid-1980s, Ayer became a leading force in the Reagan-era "War on Drugs". Lou Hagopian, Ayer's sixth CEO, brokered the establishment of the Partnership for a Drug-Free America, a media coalition which generated as much as a million dollars a day in donated advertising space and time to prevent the use and abuse of illegal drugs. Famous names appear among NW Ayer's clientele from the very earliest days of the agency. Retailer John Wanamaker, Jay Cooke and Company, and Montgomery Ward's mail-order business were among the first Ayer clients. The agency has represented at least twenty automobile manufacturers, including Cadillac, Chrysler, Ford, General Motors, Plymouth, and Rolls-Royce. Other major, long-term clients through the years have included American Telephone & Telegraph, Canada Dry, Cannon Mills, Hills Bros. Coffee Company, Kellogg's, R. J. Reynolds, Steinway and Sons, United Airlines, and the United States Army. By the time of Ayer's hundredth anniversary in 1969, some of these companies had been Ayer clients for decades if not generations, and the longevity of those relationships was for many years a source of Ayer's strength.
But the advertising industry began to change in the late 1960s and 1970s, due in part to a "creative revolution." Small advertising agencies won attention with provocative copywriting and art direction that more closely resembled art than advertising. Advances in market research allowed clients to more narrowly tailor their advertising messages to distinct groups of consumers, and this led to a rise in targeted marketing which could more readily be doled out to specialized small agencies than to larger, established firms like NW Ayer & Son. The civil rights and anti-war movements also contributed to increasing public skepticism with the values of corporate America, and by extension, with some national advertising campaigns. Older, more conservative firms like Ayer were hard pressed to meet these new challenges.
About 1970, in an effort to meet these challenges and to establish a foothold on the West Coast, Ayer bought out two smaller agencies--Hixson & Jorgenson (Los Angeles) and Frederick E. Baker (Seattle). The agency relocated from Philadelphia to New York City in 1974 in an attempt both to consolidate operations (Ayer had operated a New York office since the 1920s) and to be closer to the historic center of the advertising industry. Riding the wave of mergers that characterized the advertising industry in the late 1980s and 1990s, Ayer continued to grow through the acquisition of Cunningham & Walsh in 1986 and Rink Wells in 19xx.
During this transitional period, Ayer received widespread acclaim for its work for the United States Army, which included the widely recognized slogan "Be All You Can Be". Ayer first acquired the Army recruitment account in 1967 and with help from its direct marketing arm, the agency was widely credited with helping the Army reach its recruitment goals despite an unpopular war and plummeting enlistments after the elimination of the draft in 1973. Ayer held the account for two decades, from the Vietnam War through the Cold War, but lost the account in 1986 amid government charges that an Ayer employee assigned to the account accepted kickbacks from a New York film production house. Despite Ayer's position as the country's 18th largest agency (with billings of $880 million in 1985), the loss of the agency's second largest account hit hard.
NW Ayer made up for the loss of the $100 million dollar a year Army account and made headlines for being on the winning end of the largest account switch in advertising history to date, when fast food giant Burger King moved its $200 million dollar advertising account from arch-rival J. Walter Thompson in 1987. Burger King must have had drive-thru service in mind, however, and Ayer made headlines again when it lost the account just eighteen months later in another record-breaking account switch. Another devastating blow to the agency was the loss of its lead position on the American Telegraph and Telephone account. Ayer pioneered telecommunications advertising in 1908, when the agency was selected to craft advertising for the Bell System's universal telephone service. Despite valiant efforts to keep an account the agency had held for most of the twentieth century, and for which they had written such memorable corporate slogans as American Telephone &Telegraph "The Voice with a Smile" and "Reach Out and Touch Someone", the agency lost the account in 1996.
After a wave of mergers and acquisitions in the late 1980s, the economic recession of the early 1990s hit Madison Avenue hard, and Ayer was particularly vulnerable. Despite the agency's long history and roster of "blue-chip" clients, Ayer was not known for cutting-edge creative work. Moreover, though the agency had offices overseas, Ayer had never built a strong multinational presence, and many of the smaller international offices were sold during the financial turmoil of the 1980s. This left a real void in the new climate of global marketplace consolidation. By about 1990, earnings were declining (although Ayer was still among the top twenty United States agencies in billings), and the agency was suffering from client defections, high management turnover, expensive real estate commitments and deferred executive compensation deals, all fallout of the high-flying 1980s. This was the atmosphere in 1993, when W.Y. Choi, a Korean investor who had already assembled a media and marketing empire in his homeland, began looking for an American partner to form an international advertising network. Jerry Siano, the former creative director who had recently been named Ayer's seventh CEO, was in no position to refuse Choi's offer of $35 million to buy the now floundering agency. The infusion of cash was no magic bullet, however. Choi took a wait-and-see approach, allowing his partner Richard Humphreys to make key decisions about Ayer's future, including the purging of senior executives and the installation of two new CEOs in as many years.
The agency's downward trend continued with the loss of another longtime client, the DeBeers diamond cartel in 1995. Adweek reported that Ayer's billings fell from $892 million in 1990 to less than $850 million in 1995. Several top executives defected abruptly, and the agency failed to attract major new accounts. Ayer was facing the loss not merely of revenue and personnel, but the loss of much of the respect it once commanded. Ayer remained among the twenty largest U.S. agencies, but an aura of uncertainty hung over the agency like a cloud. A new CEO was appointed, and Mary Lou Quinlan became the agency's first woman CEO in 1995. A year later, Ayer and another struggling top twenty agency, D'arcy, Masius, Benton & Bowles, combined as part of the McManus Group of companies. In 1998, the McManus Group had worldwide billings of more than $6.5 billion.
Under the McManus Group, Ayer was able to expand its international operations and begin to rebuild a stronger global presence. Several important new clients were won in 1997 and 1998, including Avon, General Motors, Kitchenaid, several Procter & Gamble brands and, most notably, Continental Airlines worldwide accounts. Born in the nineteenth century, Ayer may be one of a very few advertising agencies to successfully weather the economic and cultural transitions of both the twentieth and twentieth first centuries. Ayer was eventually acquired by the Publicis Groupe based in Paris, France which closed down the N.W. Ayer offices in 2002.
Related Materials:
Materials in the Archives Center
Warshaw Collection of Business Americana (AC0060)
Hills Bros. Coffee Incorporated Records (AC0395)
Provenance:
The collection was donated by N W Ayer ABH International, April 15, 1975 and by Ayer & Partners, October 30, 1996.
Restrictions:
The collection is open for research use.
Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Quotes and excerpts must be cited as follows: Oral history interview with Ti-Grace Atkinson, 1972 May 7. Archives of American Art, Smithsonian Institution.
The papers of folk art collector and museum curator Herbert Waide Hemphill date from 1776-1998, bulk 1876-1998, and measure 26.7 linear feet. Found within the papers are biographical materials, personal business records, files documenting his collecting, writings, art work, minutes of meetings, a scrapbook, printed material including exhibition and auction announcements and catalogs, and miscellaneous artifacts. The collection also contains numerous photographs of Hemphill, family members, his residences, friends and colleagues, exhibitions, travel, and art work. Sound and video recordings include interviews of Hemphill.
Scope and Content Note:
The papers of folk art collector and museum curator Herbert Waide Hemphill date from 1776-1998, bulk 1876-1998, and measure 26.7 linear feet. Found within the papers are biographical materials, personal business records, files documenting his collecting, writings, art work, minutes of meetings, a scrapbook, printed material including exhibition and auction announcements and catalogs, and miscellaneous artifacts. The collection also contains numerous photographs of Hemphill, family members, his residences, friends and colleagues, exhibitions, travel, and art work. Sound and video recordings include interviews of Hemphill.
Biographical material includes photocopies of Hemphill's birth certificate and passport, social security cards, and international health card, genealogical notes, an evaluation of his school work, membership cards, award certificates, address books, and an engagement calendar containing very brief annotations of his activities.
Correspondence documents Hemphill's affairs with miscellaneous museums and art institutions, discussing his presentation of lectures, exhibitions, and loans from his collection to organizations including the Abby Aldrich Rockefeller Folk Art Collection, the Folk Art Society of America, the Museum of International Folk Art, and the Smithsonian Institution's American Art Museum.
Hemphill's correspondence with friends and colleagues discuss collecting activities and pursuit of newly discovered folk art and artists. Many of the letters are from artists. Correspondents include Varick A. Crittenden, Michael D. Hall, A. Everette James, Daniel C. Prince, Neal A. Prince, and artists Rev. Maceptaw Bogun, Mary Borkowski, Tim Fowler, Joseph Victor Gatto, S. L. Jones, Gustav Klumpp, Roy Little, George Lopez, Kevin Orth, and Malcah Zeldis. There are also scattered letters from artists Miles Burkholder Carpenter, John W. Fancher, Rev. Howard Finster, William Hawkins, Sister Gertrude Morgan, Mr. Imagination, Mattie Lou O'Kelley, Clayton Patterson, St. EOM, and Mose Tolliver. One letter from Stephanie and John Smither is etched on a bone.
Personal business records include both legal and financial documents. There are wills for Hemphill, his mother, and for his friend Neal A. Prince. The records also include leases, insurance records, contracts, grant proposals, loan agreements, deeds of gift, price lists, consignment records, tax records, and miscellaneous receipts. Cancelled checks relate to Hemphill's collecting interests and activities, and include payments to artists for their work. There are court papers documenting a lawsuit by Hemphill's landlord who was attempting to evict him.
Art work consists of a sketchbook by Roy Little, a set of hand-cut Japanese mask designs, a collage of Polaroid photographs taped to glass created by Rev. Howard Finster, a hand-made book by Nancy Josephson, and miscellaneous drawings, watercolors, and prints by various artists including Justin McCarthy, Inez Nathaniel, and Nellie Mae Rowe.
Notes and writings include card files of artists, extensive bibliographic card files, and scattered notes on artists including Miles Carpenter, Raymond Coins, Rev. Howard Finster, Mattie Lou O'Kelley, Royal Robertson, Veronica Terrillion, Mose Tolliver, and Bill Traylor. Also found are lists of artists, patrons, and art work, miscellaneous notes, and minutes of meetings. Writings by Hemphill and others including Michael D. Hall, Lynda Roscoe Hartigan, A. Everett James, and Julia Weissman, consist of reports, typescripts, and poems concerning a wide range of art-related topics and travel.
A scrapbook consists of unbound pages of clippings and newsletters about Hemphill, his collection, and exhibitions of folk art.
There is extensive additional printed material illustrating Hemphill's many interests. This series primarily consists of clippings and exhibition announcements and catalogs for mainstream artists as well as folk artists. Also included are auction announcements and catalogs, announcements for festivals, press releases, and calendars of events. Numerous booklets, brochures, programs, menus, business cards, and novelty postcards concern a variety of topics including worldwide travel, the sale of art work, miscellaneous galleries, museums, organizations, conferences, schools, lectures, antiques and craft shops, films, publications, restaurants, household items, historical topics, and miscellaneous artists including Miles Carpenter, S. P. Dinsmoor, Lonnie Holley, Clementine Hunter, and Veronica Terrillion. There are also autographed copies of booklets The Black Swan and Other Poems by James Merrill, and The Blood of Jesus by Thomas Jefferson Flanagan. Novelty postcards range from photographs of Elvis Presley to cards with amusing captions or cartoon jokes. There is also sheet music by Charles Trenet. Miscellaneous printed material includes several eighteenth-century newspapers and a 1776 thirty shilling note from New Jersey.
Photographs are of Hemphill, family members, his residences, friends and colleagues including style editor Carrie Donovan, artist Rev. Howard Finster dancing at an exhibition opening, actress Alice Ghostley, Michael D. Hall, circus performers Vernon Goins and Tiny Hicks, Smithsonian curator Lynda Roscoe Hartigan, Neal A. Prince, and Jim Spies. Photographs of exhibitions include stereographic views of the International Exhibition in Philadelphia and the Exposition Universelle in Paris, and photographs of Hemphill's donation of his collection and its subsequent exhibition at the Smithsonian's American Art Museum. Travel photographs include views of South Dakota, Texas, the American West, Japan, Mexico, and The Netherlands.
Numerous photographs of art work sometimes include images of the artists with their work including Bruce Brice, Raymond Coins, John W. Fancher, Rev. Howard Finster, Theora Hamblett, Bessie Harvey, William Hawkins, James Harold Jennings, John Jordan, Charles Lisk, Alexander Maldonado, St. EOM, Fred Smith, Edgar Tolson, Hubert Walters, and Purvis Young. Some photographs of unattributed art work has been arranged by the state in which it is located and includes a Mardi Gras parade in Louisiana, a Mummer's parade in Pennsylvania, Lucy the Elephant-shaped building in New Jersey, and Holy Ghost Park in Wisconsin. Other photographs of unattributed art work include works on paper, paintings, sculpture, signs, collages, needlework, glass, ceramics, and architecture.
Sound and video recordings include a cassette from Hemphill's phone answering machine that contains only Hemphill's message to callers, cassette recordings of interviews with and concerning Hemphill, artist St. EOM, painter Robert E. Smith discussing his work, and the tour narration for a Smithsonian exhibition Made With Passion. There are videotapes about Hemphill and about artists Gayleen Aiken, Miller and Bryant, and Malcah Zeldis, and miscellaneous African American artists. There is also a videotape of an American Museum of Natural History tour group arriving in a succession of villages in Melanesia and Papua New Guinea where they are greeted by the native people and given the opportunity to purchase their art work.
Artifacts consist of a scattered assemblage of three-dimensional objects including three wooden "fringe" pieces from cigar store figures, ceramic fragments from a sword handle, a lock of horse hair, and a hand-painted View Master viewer souvenir from the opening of the American Visionary Art Museum in Baltimore. The View Master contains a disc of photographs of artists with their work including Vollis Simpson and Mary Frances Whitfield. Also included is a teacher's kit Little Adventures in Art containing four phonograph albums and four short film strips of slides showing art work in animal and bird forms.
Arrangement:
The collection is arranged as 10 series; all series are arranged chronologically:
Missing Title
Series 1: Biographical Material, 1916-1997 (Box 1, 28; 12 folders)
Series 2: Correspondence, 1901-1998 (Boxes 1-5, 27- 28, OV 31; 4.0 linear feet)
Series 3: Personal Business Records, 1817-1997 (Box 5-7, 28; 2.0 linear feet)
Series 4: Art Work, 1911-1997 (Box 7, 32; 0.4 linear feet)
Series 5: Notes and Writings, 1938-1996 (Box 7-10, 28; 2.5 linear feet)
Series 6: Scrapbook, 1965-1976 (Box 10; 1 folder)
Series 7: Printed Material, 1776-1998 (Box 10-19, 28-29, OV 31; 9.5 linear feet)
Series 8: Photographs, 1876-1997 (Box 19-24, 29; 5.5 linear feet)
Series 9: Sound and Video Recordings, 1986-1991 (Box 25-26; 13 folders)
Series 10: Artifacts, 1968-1995 (Box 26, 30; 0.7 linear feet)
Biographical Note:
Herbert Waide Hemphill, Jr., (1929-1998) lived in New York city and was a prominent curator, historian, and collector of American folk art. Hemphill was one of the founding members of the Museum of American Folk Art, organized several large exhibitions of folk art, and co-authored Twentieth Century American Folk Art and Artist.
Hemphill was born on January 21, 1929 in Atlantic City, New Jersey, the son of businessman Herbert Waide Hemphill, Sr., and Emma Bryan Bradley Hemphill whose uncle, William Clark Bradley, was one of the owners of the Coca-Cola Company.
Hemphill was reared in his mother's home town of Columbus, Georgia, and attended Wynnton School. At the Lawrenceville School in New Jersey and the Solebury School in New Hope, Pennsylvania, Hemphill's principle interests were in art and theater. In 1948, he spent a year studying fine arts at Bard College under Stefan Hirsch, a painter and folk art collector.
Hemphill developed his interest in collecting while accompanying his mother on her shopping forays searching for Dresden china. His first acquisition was a wooden duck decoy purchased when he was seven years old. His early collections were of glass bottles, marbles, stamps, and puzzle jugs. In 1949, Hemphill moved to Manhattan and began to focus on modern European and American art and African sculpture, but after 1956 he concentrated exclusively on 19th and early 20th century American folk art. He often discovered artists during his extensive travels, especially in the American South.
In 1961, Hemphill became one of the six founding trustees of the Museum of Early American Folk Art, later named the Museum of American Folk Art, in New York City. Between 1964 and 1973, he was the museum's first curator and curated many exhibitions, helping to promote awareness of work created by self-taught or visionary artists. He later served as Trustee Emeritus for many years.
Between 1974 and 1988, Hemphill loaned portions of his extensive personal collection to 24 museums nationwide and in 1976, the American Bicentennial Commission selected works from his collection for a goodwill tour of Japan. He was named guest curator at the Brooklyn Museum in 1976 and at the Abby Aldrich Folk Art Collection in 1980, and often appeared as guest lecturer at various universities, the Smithsonian Institution, and at the Library of Congress. In 1986, Hemphill donated more than 400 folk art works to the Smithsonian Institution's American Art Museum, resulting in a landmark exhibition Made with Passion: The Hemphill Folk Art Collection of the National Museum of American Art.
Hemphill's publications include books Twentieth Century American Folk Art and Artists, co-authored with Julia Weissman in 1974, Folk Sculpture USA for the Brooklyn Museum in 1976, and Found in New York's North Country: The Folk Art of a Region, co-authored with Varick A. Chittenden in 1982 for the Munson-Williams-Proctor Institute.
Herbert Waide Hemphill, Jr. died on May 8, 1998 in New York City.
Provenance:
Herbert Waide Hemphill donated his papers in 5 installments between 1988 and 1996.
Restrictions:
Use of original papers requires an appointment. Use of audiovisual materials with no duplicate access copy requires advance notice.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
The papers of Cincinnati art historian, museum director, and Audubon and Peale scholar, Edward H. Dwight (1919-1981), measure 20.4 linear feet and date from 1821-2001, with the bulk of the material dating from 1950-1979. Dwight's papers include biographical material, writings by Dwight, and research files on John James Audubon, Raphaelle Peale, and others, documenting Dwight's extensive contribution to the study of American painting, particularly naturalist, portrait, and still-life painting.
There is a 1.8 linear foot unprocessed addition to this collection that includes Peale research material consiting of a catalog; correspondence, including letters related to Raphael Peale an C.C. Seller's miniatures; photographs, negatives and transparencies; printed material; catalog and accessioning informatino reagaring works of art; and writings by Dwight. Materials date from circa 1930-2001.
Scope and Contents:
The papers of Cincinnati art historian, museum director, and Audubon and Peale scholar, Edward H. Dwight (1919-1981), measure 20.4 linear feet and date from 1821-2001, with the bulk of the material dating from 1950-1979. Dwight's papers include biographical material, writings by Dwight, and research files on John James Audubon, Raphaelle Peale, and others, documenting Dwight's extensive contribution to the study of American painting, particularly naturalist, portrait, and still life painting.
Dwight's biographical material includes two address books, a calendar, a small amount of personal correspondence including letters and postcards from Schomer and Ruth Lichtner, and printed material documenting his work as a museum curator and director.
Writings and notes include correspondence about Dwight's writings, drafts and typescripts of articles on Audubon and other artists, and lecture notes.
The bulk of the collection comprises Dwight's research material on Audubon and includes correspondence related to his research with scholars, collectors, publications, museums, and libraries, including: the American Museum of Natural History, the Audubon Society, the Cincinnati Historical Society, the Louisiana State Museum, Annie R. coffin, Waldemar H. Fries, John Francis McDermott, and the collections of G. Edmund Gifford, Jr., Paul F. Laning, and Morris Tyler.
Copies of Audubon's correspondence, including letters from Audubon's father-in-law, Benjamin Bakewell, son Victor G. Audubon, and grandchildren, form a substantial portion of Dwight's research files. Notes and card files reflecting Dwight's research by categories such as life event, activity, geographical area, and subject of study, further illuminate his research and provide cross references to the Audubon letters and other material.
Data compiled and supplemented with reproductions of Audubon's artwork forms another substantial portion of Dwight's research, and provides detailed information about individual Audubon works and works attributed to him.
Dwight's subject files on Audubon house collated research on individuals, subjects, and events that intersected with Audubon's life and work, as well as Audubon research from other sources and scholars. They include copies of documents, such as the journal of Audubon collaborator John G Bell, and a scrapbook of granddaughter, Maria Audubon; documents relating to Audubon collaborators such as John Bachman and Maria Martin; material related to collections of Audubon's work; and information concerning editions of his prints, such as the Havell Edition, engraved and hand-colored by the firm of Robert Havell Sr. and Jr. in the 1830s.
Printed material used by Dwight in his research includes original American newspapers, from states including New England, New York, and Pennsylvania, dating from 1821 to the 1870s, which include articles on Audubon, as well as later magazines, journals, catalogs, and news clippings on Audubon. A small number of photographs, slide transparencies, and negatives of Audubon's artwork can be found at the end of the series.
Dwight's research material on Raphaelle Peale, Charles Willson Peale, Rembrandt Peale, James Peale, and other Peale family members, includes correspondence requesting and responding to requests for information; material collated by subject on Peale collectors, family history, miniatures, portraits, silhouettes, still lifes, and other subjects; and photographs of artwork.
Other research files document Dwight's interest in other artists such as Aaron H. Corwine, Robert S. Duncanson, and artists from the Cincinnati area in general. They include catalogs of data compiled on individual works of art, subject files, notes and index card files, printed material, and photographs of artwork. Of special note are eleven issues of John Held, Jr.'s, mail art correspondence sent to Dwight by the Mohammed Center for Restricted Communications.
There is a 1.8 linear foot unprocessed addition to this collection that includes Peale research material consiting of a catalog; correspondence, including letters related to Raphael Peale an C.C. Seller's miniatures; photographs, negatives and transparencies; printed material; catalog and accessioning informatino reagaring works of art; and writings by Dwight. Materials date from circa 1930-2001.
Arrangement:
This collection is arranged as six series.
Missing Title
Series 1: Biographical Material, 1944-1980 (8 folders; Box 1, OV 20)
Series 2: Writings and Notes, 1954-circa 1979 (0.9 linear feet; Box 1)
Series 3: Audubon Research Material, 1821-circa 1979 (13 linear feet; Boxes 1-14, OVs 20-23)
Series 4: Peale Research Material, circa 1930-2001 (1.9 linear feet; Boxes 14-16)
Series 5: Other Research, 1881-1980 (2.7 linear feet; Boxes 16-19)
Series 6: Unprocessed Addition, circa 1930-2001 (1.8 linear feet; Boxes 24-26)
Biographical / Historical:
Cincinnati art historian and museum director, Edward H. Dwight (1919-1981), conducted extensive research on American painting, in particular the works of John James Audubon, Charles Willson Peale, and Raphaelle Peale. He was also credited with rediscovering the Cincinnati artist, Aaron H. Corwine.
Dwight attended Yale and Cornell Universities, and studied art at the Cincinnati Art Academy and the School of Fine Arts of Washington University, St. Louis. From 1946 he held posts, including curator of American Art, at the Cincinnati Art Museum, until becoming director of the Milwaukee Art Center in 1955. In 1962 he left Milwaukee to direct the Munson-Williams-Proctor Art Institute Museum of Art, where he remained until the end of his career. He was the author of numerous articles for publications including Antiques, Audubon, Art in America, The Art Gallery, The Art Quarterly, and Canadian Art, and lectured widely on contemporary art, Spanish painting, and American painting.
In 1955 Dwight published the article "Aaron Houghton Corwine: Cincinnati Artist" in Antiques magazine. With this, and the exhibition, Rediscoveries in American Painting (1955), which he launched at the Cincinnati Art Museum, Dwight revived interest in this all but forgotten painter.
Dwight wrote many scholarly articles on Audubon's life and work throughout his career, in addition to writing catalogs for, and curating, exhibitions of Audubon's work. In 1960 he was awarded a $7,500 fellowship from the Ford foundation to pursue a reevaluation of Audubon, and to reexamine some long-held assumptions and exagerrations about Audubon's life and personality. He focused primarily on the artist-naturalist's original drawings and paintings, especially portraits and pictures of birds, animal life, and insects. Dwight was awarded an additional fellowship by the National Endowment for the Arts in 1973, to continue his research on Audubon.
Dwight's scholarly interest also extended to Raphaelle Peale and the Peale family of artists. In the 1960s and 1970s he wrote and published several articles about Raphaelle Peale, his father, Charles Willson Peale, and his brothers, Rembrandt and James. Dwight was working on a book about the family, and a catalog raisonné of Raphaelle Peale, when he died.
Dwight was an accomplished photographer and his work was included in at least eight exhibitions from 1951 to 1972, including two one-man exhibitions at Louisiana State University (1952), and Weyhe Gallery (1972).
Provenance:
The Audubon materials were donated to the Archives of American Art by Dwight's widow, Ruth R. White, in 1982-1983. The Peale material was donated in 2002 by the Barra Foundation, Inc., which had received them from Ruth R. Dwight as they relate to the Foundation's mission to support scholarship in cultural history in the Philadelphia area. In 1983, the Barra Foundation loaned the documents to Dr. William H. Gerdts, an art historian, who was to continue Dwight's work on a catalog raisonné of Raphaelle Peale. Dr. Gerdts made limited use of the materials and the Barra Foundation then transferred them to the Archives of American Art in 2002.
Restrictions:
Use of original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center. Contact Reference Services for more information
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
The Janet Kardon papers measures 6.7 linear feet and date from 1905, and circa 1950-1995, with the bulk of the records dating from 1975-1991. Papers include exhibition files, professional records, legal records, photographs, printed material, and some audiovisual material. The collection primarily documents Kardon's work on various exhibitions during her time at the Philadelphia College of Art (PCA) and the Institute of Contemporary Art (ICA), University of Pennsylvania.
Scope and Contents:
The Janet Kardon papers measures 6.7 linear feet and date from 1905, and circa 1950-1995, with the bulk of the records dating from 1975-1991. Papers include exhibition files, professional records, legal records, photographs, printed material, and some audiovisual material.
The collection primarily documents Kardon's work on various exhibitions during her time at the Philadelphia College of Art (PCA) and the Institute of Contemporary Art (ICA), University of Pennsylvania. The files include photographs of artwork, correspondence, audiovisual material, some insurance information, photographs of exhibitions, printed material, and ephemera. Notable people represented include David Salle, Robert Mapplethorpe, Alice Aycock, and Red Grooms.
Professional records consist of papers related to Kardon's administrative duties while at ICA, PCA, and the American Craft Museum, as well as a few panels and review boards that Kardon served on. The records consist of correspondence, printed material, a resume, audiovisual material, and some artist files.
Printed Material consists of clippings and periodicals, artist books, exhibition catalogs and announcements, and event pamphlets.
Arrangement:
This collection is arranged as 3 series.
Series 1: Exhibition Files, circa 1950-circa 1995
Series 2: Professional Files, 1970-1993
Series 3: Printed Material, 1905, 1967-1991
Biographical / Historical:
Art museum director and curator Janet Kardon, curated multiple exhibitions at the Philadelphia College of Art and then served as director of the Institute of Contemporary Art at the University of Pennsylvania, before her appointment as director of the American Craft Museum in New York City.
Kardon received her B.S. in education from Temple University in 1955, and her M.A. in Art History from the University of Pennsylvania in 1966. In 1984 she received an honorary Doctor of Humanities from Moore College of Art.
Kardon was a lecturer at Gwynedd Mercy College (1967) and the Philadelphia College of Art (PCA), from 1968 to 1975, and was hired by the PCA in 1975 as director of exhibitions. While at PCA, Kardon curated fifteen exhibitions including Labryinth (1975) Time (1977), Projects for PCA (1976-1978), and Artists' Sets and Costumes (1977). In 1979 Kardon accepted a position at the Institute of Contemporary Art, University of Pennsylvania (ICA).
During her decade-long career at ICA, Kardon curated twenty-three exhibitions including Urban Encounters: Art Architecture Audience (1980), Machineworks: Vito Acconci, Alice Aycock, Dennis Oppenheim (1981), Red Grooms' Philadelphia Cornucopia and Other Sculptopictoramas (1982), Siah Armajani (1985), David Salle (1986), and Robert Mapplethorpe: The Perfect Moment (1988). Kardon's traveling Mapplethorpe exhibition made national headlines in 1990 when Ohio prosecutors charged ICA Director Dennis Barre with obscenity due to the graphic nature of Mapplethorpe's photographs. Kardon was brought into court as an expert on the topic of photographic art and curation. The charges were ultimately dropped.
In 1989 Kardon became the director of the American Craft Museum.
Provenance:
The collection was donated by Janet Kardon in 2005.
Restrictions:
This collection is open for research. Access to original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center.
Researchers interested in accessing audiovisual recordings in this collection must use access copies. Contact References Services for more information.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Occupation:
Art museum curators -- Pennsylvania -- Philadelphia Search this
Art museum directors -- Pennsylvania -- Philadelphia Search this
Janet Kardon papers, 1905, circa 1950-1995. Archives of American Art, Smithsonian Institution.
Sponsor:
The processing of this collection received Federal support from the Smithsonian Collections Care and Preservation Fund, administered by the National Collections Program and the Smithsonian Collections Advisory Committee.
The papers of art historian E. P. Richardson measure 28.7 linear feet and date from 1814-1996, with the bulk of the materials dating from 1921-1996. Within the papers are scattered biographical materials; acquisition files for Richardson's personal art collection; professional and personal correspondence with colleagues, art historians and critics, artists, museums, galleries, and dealers; numerous writings, including manuscripts and research files for his published books, articles, and lectures; general research notebooks and files compiled by Richardson on a wide variety of art-related topics and artists; professional and committee files; as well as a smaller amount of Constance C. Richardson's papers.
Scope and Contents:
The papers of art historian E. P. Richardson measure 28.7 linear feet and date from 1814-1996, with the bulk of the materials dating from 1921-1996. Within the papers are scattered biographical materials; acquisition files for Richardson's personal art collection; professional and personal correspondence with colleagues, art historians and critics, artists, museums, galleries, and dealers; numerous writings, including manuscripts and research files for his published books, articles, and lectures; general research notebooks and files compiled by Richardson on a wide variety of art-related topics and artists; professional and committee files; as well as a smaller amount of Constance C. Richardson's papers.
Biographical materials include certificates, awards, and honorary degrees, membership information, personal and family photographs, a few sketches, and a transcript of an oral history Interview with E.P. Richardson conducted by the National Endowment for the Humanities in 1982.
There are acquisitions files for the Richardsons' personal art collection that invoices, photographs, correspondence with galleries and collectors, appraisals, price lists, and artwork examination forms.
Correspondence is with colleagues, art dealers, collectors, museums and museum curators, foreign scholars, organizations, galleries, artists, art historians and critics, publishers, editors, librarians, friends, and family. Topics regard purchasing art for various collections, consultations about art and collecting including authentications and attributions, publishing, general art history, lectures, and personal matters, among other topics. There is correspondence with the Archives of American Art, Castano Galleries, Lawrence Fleischman, James Thomas Flexner, Alfred V. Frankenstein, George Croce, Walter Heil, Earl Krentzin, Wilmarth Lewis, Russel Lynes, John Francis McDermott, Philadelphia Museum of Art, J. Hall Pleasants, Anna Rutledge, Charles Sellers, Smithsonian Institution, Regina Soria, Victor Spark, William Stevens, Robert Vose, William Woolfenden, and many others. Scattered correspondence with artists is with Isabel Bishop, Louis Bouche, William Bostick, Eve Garrison, Edward Hopper, Irene Jungwirth, Yasuo Kuniyoshi, Hughie Lee-Smith, Reginald Marsh, Gerald Mast, Georgia O'Keeffe, Charles Sheeler, Walt Speck, and John Wedda, among many others. The greatest extent of correspondence is with Andrew Wyeth, Harold Cohn, and Frederick Simper. There is also personal correspondence with family and friends, and between E.P. and Constance Richardson.
E.P. Richardson's prominence as an art historian, writer, and expert on collecting is well documented through his prolific writings. Materials include drafts, notes, typescripts, and outlines for articles, exhibition catalog essays, and lectures. Also found are research files and publishing documentation for Richardson's books, including Washington Allston: A Study of the Romantic Artist in America (1948), Painting in America (1956), Charles Willson Peale and his World (1983), and American Romantic Painting (1944). There are also miscellaneous notes and four diaries. Two of the diaries comment on the social and cultural life of Detroit; the authenticity of paintings; Richardson's reflections on contemporary American painting, thoughts about museums, dealers, artists, and art historians (especially Wilhelm R. Valentiner); and travel.
Notebooks compiled by Richardson on a wide variety art-related topics cover nearly six decades. There are also numerous research files organized Richardson about individual artists and art history. And, the art collector files contain reference materials about art collectors and their collections including Lamont du Pont Copeland, Michael W. Freeman, Nelson Rockefeller, Mr. and Mrs. Joseph Allen, and the Marquis de Somerlous. There are three index card file boxes containing bibliographic data on published books and articles.
Professional and committee files document Richardson's professional and consulting work for the Art Quarterly, Detroit Institute of Arts, National Collection of Fine Arts, the National Portrait Gallery, the Pennsylvania Academy of Fine Arts, the John D. Rockefeller III collection, Winterthur Museum, the White House, and the Historical Society of Pennsylvania.
Constance C. Richardson's papers include business and professional correspondence with various institutions, most extensively with the Macbeth Gallery. In addition, there is a smaller amount of personal correspondence, photographs and slides of her artworks, printed materials, two illustrated notebooks on her work, and miscellaneous notes. Also included is Constance's artist palette.
Biographical / Historical:
Art historian, museum director, and writer E. P. (Edgar Preston) Richardson (1902-1985) served as director of the Detroit Institute of Arts (1945-1962) and Winterthur Museum (1963-1966). He was also a board member of the Pennsylvania Academy of the Fine Arts from 1966-1977 and, in 1954, co-founded the Archives of American Art, Smithsonian Institution.
E. P. Richardson was born in 1902 in Glens Falls, New York and died in Philadelphia in 1985. He graduated from Williams College in Massachusetts in 1925 and studied painting at the Pennsylvania Academy of the Fine Arts for the three years following graduation. In 1930 he became educational secretary at the Detroit Institute of Arts, was quickly named assistant director in 1933, and served as director from 1945 to 1962. He left Detroit to take the position of director of the Winterthur Museum, where he remained until 1966.
Richardson married Constance Coleman in 1931. Born in Berlin, Germany in 1905, Constance Coleman Richardson was an award-winning and widely exhibited realist style painter of American landscapes. She gave up painting in the 1960s and died in 2002.
While at the Detroit Institute of Arts, E. P. Richardson co-founded the Archives of American Art with Lawrence Fleischman, and served as the Archives' first director. Richardson was also art advisor to John D. Rockefeller III for over ten years, editor of Art Quarterly from 1938 to 1967, and a member of various boards, including the Historical Society of Pennsylvania, the Smithsonian Arts Commission, and the National Portrait Gallery. He authored numerous books including ones on artists Washington Allston and Charles Willson Peale, and The Way of Western Art: American Romantic Painting (1939), Painting in America: The Story of Four Hundred and Fifty Years (1956), A Short History of Painting in America (1963), and American Art, an Exhibition of the Collection of Mr. and Mrs. John D. Rockefeller, 3d (1976).
Related Materials:
Related collections among the holdings of the Archives of American Art include an interview with E.P. Richardson dated February 6, 1978 conducted by Linda Downs; and several miscellaneous manuscripts that include an E.P. Richardson Letter to Rockwell Kent, June 15 1959; E.P. Richardson letters to Lawrence Arthur Fleischman, May 13, 1962 and August 22 1954; and a Yasuo Kunioshi letter to E.P. Richardson, July 25 1948.
Additional E.P. Richardson papers are found at the Detroit Institute of Arts and in the archives of the Henry Francis du Pont Winterthur Museum.
Separated Materials:
The Archives of American Art also holds material lent for microfilming (reel D46) including E.P. Richardson's research material on Jeremiah P. Hardy. These materials are housed at the Smithsonian American Art Museum Library and are not described in the collection container inventory.
Provenance:
Edith Wilkinson first donated a letter to E. P. Richardson from herself in 1957. E.P. Richardson donated papers to the Archives of American Art in 1958 and 1960 and lent materials for microfilming in 1961. Addition material was donated by Constance Richardson in 1985, and by Martha Fleischman in 2003.
Restrictions:
Use of original material requires an appointment and is limited to the Archives' Washington, D.C. Research Center. Contact References Services for more information.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
California State University, Long Beach Search this
Extent:
17.1 Linear feet
6.88 Gigabytes
Type:
Collection descriptions
Archival materials
Gigabytes
Interviews
Sound recordings
Video recordings
Date:
1960s-2014
Summary:
The papers of writer, art historian, and curator Constance Glenn measure 17.1 linear feet and 6.88 GB and date from the 1960s to 2014. The material documents Glenn's career through correspondence, writings, book project files, exhibition documentation, professional records, research files, printed and digital material, and some photographs. Also well documented is Glenn's tenure as Museum Director and educator at California State University, Long Beach.
Scope and Contents:
The papers of writer, art historian, curator and museum director Constance Glenn measure 17.1 linear feet and 6.88 GB and date from the 1960s to 2014. The papers consist of material related to Glenn's writings and book projects, curated exhibitions, professional associations, research, involvement with California State University, Long Beach, and printed and digital material. Exhibition openings, panel discussions, and interviews are present in the format of sound and video recordings. Also included are correspondence, photographs, and a small series related to Glenn's interest and experience in art collecting, including price lists, inventories, and provenance records.
Series 2: Correspondence, 1972-2014 (Box 1-2, 0.8 linear feet)
Series 3: Writings, 1981-2011 (Box 2-4, 2 linear feet)
Series 4: Book Projects, 1984-1999 (Box 4-6, 2.5 linear feet)
Series 5: Artist Files, 1976-2005 (Box 6-7, 1 linear feet, ER02-ER05; 2.54 GB)
Series 6: Exhibition Files, 1979-2003 (Box 7-10, 2.1 linear feet, ER06-ER07; 3.53 GB)
Series 7: Professional Files, 1979-2007 (Box 11-12, 1.3 linear feet)
Series 8: California State University, Long Beach, Files, 1975-2001 (Box 12-13, 1.8 linear feet, ER08; 0.051 GB)
Series 9: Art Inventory and Sales Records, circa 1960s-1980s (Box 13-14, 1 linear feet)
Series 10: Printed Material, 1960s-2014 (Box 14-15, 1.8 linear feet)
Series 11: Photographs, circa 1960s-2000s (Box 16-17, 2 linear feet)
Biographical / Historical:
Constance Glenn (1933-) is an art historian, writer, and curator in California. Glenn was the founding director of the University Art Museum at California State University, Long Beach. She received her Bachelor of Fine Art from the University of Kansas in 1955, and completed her Masters of Arts in Fine Art from California State University as she simultaneously founded the University Art Museum at CSULB in 1973. During her career at CSULB, the University Art Museum grew from a small gallery-sized exhibition space to a nationally-celebrated contemporary art museum. Glenn also founded the Graduate Certificate Program in Museum Studies at CSULB, and taught art history and museum studies courses at the university.
Exhibitions curated by Glenn include Frances Benjamin Johnson: Women of Status and Station (1979); Eric Fischl: Scenes Before the Eye (1986-1987); James Rosenquist: Time Dust/The Complete Graphics (1962-1992); The Great America Pop Art Store: Multiples of the Sixties (1997); and Candida Hofer: Architecture of Absence (2004). In addition, Glenn served as a consulting curator for A Happening Place (2003), curated by Cheryl Harper for the Gershman Y in Philadelphia, Pennsylvania.
As an art historian and writer, Glenn participated in lectures and panel discussions as well as published essays, articles, and books. Glenn was an editor and feature writer for Antiques & Fine Art, Angeles Magazine, and Architectural Digest; contributed biographical articles to the Dictionary of Art and Encyclopedia Americana; and was involved with professional associations such as the J. Paul Getty Trust Fund for the Visual Arts, Art/LA, Association of Art Museum Directors, and the Archives of American Art.
Glenn was married to art dealer Jack Glenn (1933-2014).
Provenance:
The collection was donated by Constance Glenn in 2016.
Restrictions:
This collection is open for research. Access to original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center. Researchers interested in accessing born-digital records or audiovisual recordings in this collection must use access copies. Contact References Services for more information.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Constance Glenn papers, 1960s-2014. Archives of American Art, Smithsonian Institution.
Sponsor:
The processing of this collection received Federal support from the Smithsonian Collections Care and Preservation Fund, administered by the National Collections Program and the Smithsonian Collections Advisory Committee.
Personal and professional records including correspondence, writings, notes, printed material, subject files, photograph album, and diaries relating to Zigrosser's work as an authority on prints and printmaking and his personal relationships with artists.
Included are: correspondence with family and with over 900 printmakers, painters, sculptors, acquaintances, friends, associates, organizations, museums, publishers, and magazines; general correspondence, notes, clippings, and manuscripts pertaining to The Modern School Magazine; files of correspondence from Zigrosser's work at: the Philadelphia Museum of Art, 1932-1971; John Simon Guggenheim Memorial Foundation; Solomon R. Guggenheim Foundation and Museum, 1946-1971, including correspondence with Frank Lloyd Wright concerning the Guggenheim Memorial Museum; Print Council of America, 1954-1971, regarding exhibitions, council meetings and other matters; and the Tamarind Workshop, 1960-1971.
Of particular interest is material relating to the 1913 Armory Show, including Zigrosser's annotated catalog, notes and sketches. Also included are speeches and notes, 1930-1968; manuscripts for lectures and unpublished materials; memorabilia; a photo album of sculpture by John B. Flannagan; art work, including prints and drawings by Karig Nalbandian, prints by Rockwell Kent, and oversized works of art on paper by Mabel Dwight, Wanda Gag and Kent; family photograph album; journals and pamphlets (covers only); and diaries, 1916-1971, discussing personal and professional events such as art openings, conversations and activities with Rockwell Kent, Alfred Stieglitz, and Georgia O'Keeffe, among others.
Among the correspondents are: the American Artists Group, John Taylor Arms, Art in America magazine, Art Institute of Chicago, Alfred Barr, E. Boyd, Charles Burchfield, Alexander Calder, Fitz Roy Carrington, Federico Castellon, Ed Colker, Howard N. Cook, Crown Publishers, Adolf Dehn, Caroline Durieux, John Bernard Flannagan, Andre Girard, Stanley William Hayter, Edward Hopper, Victoria Hutson Huntley, Independent Citizens Committee for the Arts, Sciences and Professions, R. Sturgis Ingersoll, Frederick Keppel, Rockwell Kent, Fiske Kimball, Misch Kohn, Yasuo Kuniyoshi, Julius Lankes, Mauricico Lasansky, Merritt Mauzey, Kneeland McNulty, James A. Michener, Marian Mitchell,
Museum of Non-Objective Painting (Solomon R. Guggenheim Museum), Karnig Nalbandian, Dorothy Norman, Georgia O'Keeffe, Walter Pach, Harold Paris, Print Club (Philadelphia), Diego Rivera, Ruth Starr Rose, Arnold Ronnebeck, Lessing J. Rosenwald, Andre Ruellan, Carl Oscar Schniewind, Roderick Seidenberg, William Spratling, Benton Spruance, Alfred Stieglitz, Harry Sternberg, Tamarind Lithography Workshop, Kuei Teng, U.S. Office of War Information, Curt Valentin, Heinz Warneke, Edward Weston, Weyhe Gallery, Whitney Museum of American Art, Harry Wickey, and Adja Yunkers.
Biographical / Historical:
Print curator; Philadelphia, Pa.; d. 1975. Graduated Columbia University in literature. Worked with prints in New York City at Keppel and Co. and Weyhe Gallery; print curator at Philadelphia Museum of Art 1940-1963; author of books on prints and art works.
Provenance:
Lent for microfilming, 1991, by the University of Pennsylvania Special Collections Department, Van Pelt Library. Zigrosser donated the papers to the University in 1972. Portions of the papers not microfilmed include research files, manuscript materials for published work, family records, and journals.
Restrictions:
The Archives of American art does not own the original papers. Use is limited to the microfilm copy.
Rights:
Authorization to publish, quote or reproduce requires written permission from the Curator of Manuscripts, Rare Book & Manuscript Library, University of Pennsylvania. Contact Reference Services for more information.
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Photographs of Carles' works of art; 14 exhibition catalogs and announcements; a Philadelphia Art Museum Bulletin entitled "Arthur B. Carles: A Critical Biographical Study" (Vol. LXIV, Nos. 302-303, 1970) by Gardiner; list of exhibitions in which Carles participated; and a card file index of all of Carles' works.
Biographical / Historical:
Museum curator; San Diego, Calif. Carles was a Philadelphia painter and art instructor.
Provenance:
Donated 1974 by Gardiner of the Fine Art Gallery of San Diego.
Restrictions:
Use of original papers requires an appointment and is limited to the Archives' Washington, D.C., Research Center. Contact Reference Services for more information.
Occupation:
Museum curators -- California -- San Diego Search this
Painters -- Pennsylvania -- Philadelphia Search this
Topic:
Painting, Modern -- 20th century -- Pennsylvania -- Philadelphia Search this
Du Simitière, Pierre Eugène, ca. 1736-1784 Search this
Extent:
10 Volumes ((on 3 microfilm reels))
Type:
Collection descriptions
Archival materials
Volumes
Place:
United States -- History -- 18th century
Date:
1560-1786
bulk 1721-1786
Scope and Contents:
Papers relating to natural history and Du Simitière's collection of specimens; material collected on the history of the West Indies and Colonial American affairs in New England, Pennsylvania, New York and New Jersey, including the Lancaster Treaty, 1744, and Indian treaties, 1721-1756; letters, 1560-1781; journals, pamphlets and extracts; a broadside of the Du Simitière sale, 1785; drawings and portraits of American legislators and soldiers by Du Simitière; and leaves of a medieval illuminated manuscript.
Biographical / Historical:
Portrait painter, curator and naturalist; Philadelphia, Pennsylvania. Born in Geneva, Switzerland. Came to America in 1765 after spending several years in the West Indies collecting natural history specimens. Elected curator, 1768, of the American Philosophical Society, and set up a natural history museum. He collected Revolutionary War ephemera and literature.
Provenance:
Lent for microfilming, 1955, by the Library Company of Philadelphia. In 1785 Du Simitière's effects were sold at auction, resulting in his library being scattered. Most of the manuscripts were purchased by the Library Company of Philadelphia. The Library of Congress later acquired some others. The whereabouts of some material is still uncertain.
Restrictions:
The Archives of American art does not own the original papers. Use is limited to the microfilm copy.
Occupation:
Museum curators -- Pennsylvania -- Philadelphia Search this
Portrait painters -- Pennsylvania -- Philadelphia Search this
Topic:
Natural history -- Catalogs and collections -- Pennsylvania -- Philadelphia Search this
Portrait painting -- 18th century -- Pennsylvania -- Philadelphia Search this
Interview of Ti-Grace Atkinson conducted 1972 May 7, by Paul Cummings, for the Archives of American Art.
Atkinson speaks about attending the Pennsylvania Academy of Fine Arts and the University of Pennsylvania; founding the Institute of Contemporary Arts at the University of Pennsylvania; organizing a Clyfford Still exhibition and others; the Philadelphia Art scene; writing for "Art News"; and her involvement in the feminist movement.
Biographical / Historical:
Ti-Grace Atkinson (1938-) is a museum curator. She is one of the founders of the Institute of Contemporary Art at the University of Pennsylvania.
General:
Originally recorded on 1 sound tape reel. Reformatted in 2010 as 2 digital wav files. Duration is 2 hr., 9 min.
Provenance:
This interview is part of the Archives of American Art Oral History Program, started in 1958 to document the history of the visual arts in the United States, primarily through interviews with artists, historians, dealers, critics and others.
Restrictions:
ACCESS RESTRICTED; use requires written permission. Contact Archives Reference Services for information.
Use of this interview, with permission, requires an appointment and is limited to the Archives of American Art reading rooms.
Occupation:
Museum curators -- Pennsylvania -- Philadelphia Search this
Arts administrators -- Pennsylvania -- Philadelphia Search this
Feininger, Lyonel, 1871-1956 -- Cathedral Search this
Extent:
3 Items ((on partial microfilm reel))
Type:
Collection descriptions
Archival materials
Date:
1951-1952
Scope and Contents:
A letter from Julia Feininger, 1951 Sept. 17, and one from Lyonel Feininger, 1952 Apr. 29 (illustrated with a woodcut), discussing the history of the Feininger painting, "The Cathedral," in response to queries from the purchaser, Beatrice Lippincott (later Beatrice Garvan). Enclosed in the 1951 letter is a photograph of the painting, with a short history by Feininger on the back. An additional photograph of the painting is also included.
Biographical / Historical:
Painter, printmaker, cartoonist; New York, N.Y. and Berlin, Germany.
Provenance:
Donated 1991 by Beatrice Lippincott Garvan.
Restrictions:
Use of original papers requires an appointment and is limited to the Archives' Washington, D.C., Research Center. Microfilmed materials must be consulted on microfilm. Contact Reference Services for more information.
Occupation:
Museum curators -- Pennsylvania -- Philadelphia Search this
Arts administrators -- Pennsylvania -- Philadelphia Search this
The papers of painter, illustrator, and curator Edith Emerson measure 2.1 linear feet and date from 1839 to 1981, with the bulk of the material dating from 1894-1971. Found within the papers are biographical material; letters from friends and colleagues; writings and notes by Emerson and others; artwork, including three sketchbooks; subject files; photographs of Emerson, family, friends, and artwork; and scattered printed material.
Scope and Contents:
The papers of painter, illustrator, and curator Edith Emerson measure 2.1 linear feet and date from 1839 to 1981, with the bulk of the material dating from 1894-1971. Found within the papers are biographical material; letters from friends and colleagues; writings and notes by Emerson and others; artwork, including three sketchbooks; subject files; photographs of Emerson, family, friends, and artwork; and scattered printed material.
Arrangement:
This collection is arranged as 7 series:
Missing Title
Series 1: Biographical Material, circa 1950s (Box 1; 1 Folder)
Series 2: Letters, 1916-1965 (Box 1, OV 3; 0.2 linear feet)
Series 3: Writings and Notes, 1887-1970 (Box 1; 0.3 linear feet)
Series 4: Artwork, 1839, 1882-1954 (Box 1, OV 3; 0.2 linear feet)
Series 5: Subject Files, circa 1865-1955 (Box 1-2; 0.9 linear feet)
Series 6: Photographs, circa 1900-1971 (Box 2; 0.2 linear feet)
Series 7: Printed Material, circa 1916-1981 (Box 2, 6 folders)
Biographical / Historical:
Edith Emerson (1888-1981) was a painter, illustrator, and curator in Philadelphia, Pennsylvania.
Born in Oxford, Ohio, Emerson studied at the Art Institute of Chicago with John Vanderpoel and Thomas Wood Stevens and at the Pennsylvania Academy of the Fine Arts with Cecilia Beaux, Violet Oakley, and Daniel Garber. She assisted Violet Oakley primarily between 1917 and 1930 and shared her studio from 1918 until Oakley's death in 1961. Emerson served on the Board of Directors of the Woodmere Art Gallery beginning in 1940, subsequently becoming Curator. She was also a founding member of the Violet Oakley Memorial Foundation.
Separated Materials:
Edith Emerson lent four scrapbooks for microfilming in 1977. Loaned material is available on microfilm reels 1186-1187, but is not described in the container listing of this finding aid.
Provenance:
Edith Emerson lent the Archives of American Art material for microfilming in 1977. Addition papers were donated in 1990 by the Free Library of Philadelphia, who received them from Emerson.
Restrictions:
Use of original papers requires an appointment.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Occupation:
Painters -- Pennsylvania -- Philadelphia Search this
Muralists -- Pennsylvania -- Philadelphia Search this
Illustrators -- Pennsylvania -- Philadelphia Search this
Art museum curators -- Pennsylvania -- Philadelphia Search this
Series consists primarily of McCausland's professional and, to a lesser extent, personal correspondence, which includes general, artist, and some family correspondence. Correspondence typically consists of letters to and copies of letters from McCausland, along with enclosures (such as clippings and other printed material; contracts, agreements, and other business and financial papers; and proposals and manuscripts) and related material (such as notes, illustrations, and writings). Correspondents include artists, art organizations, museums, curators, editors, publishers, scholars, research institutions, her agent (Mary Squire Abbot), friends, and her mother, Belle Noble McCausland. Correspondence largely documents McCausland's various professional activities as an art critic, art historian, and freelance writer, and her relationships with various figures of the art and publishing worlds before, during, and immediately after the Second World War.
General correspondence relates to articles and reviews that McCausland wrote for the Springfield Republican; to freelance articles she wrote over the years for various publications, including ones for Parnassus, The New Republic, and Magazine of Art, as well as yearly articles for various encyclopedias (such as Encyclopedia Britannica, Encyclopedia Americana, and Collier Encyclopedia); and to various book projects, including Changing New York (1939), Careers in the Arts (1950), and ones on the artists E. L. Henry, George Inness, and Alfred H. Maurer. General correspondence also relates to her teaching job at Sarah Lawrence College and other courses taught; to various editing projects, including photo-editing Carl Sandburg's Poems of the Midwest and the planned book Art and Advertising; her work as a research consultant on the American Processional exhibition and book, and on other exhibitions; and her involvement in various art and social organization, as well as her participation in various conferences. General correspondence largely documents McCausland's tireless efforts to drum up work, and to fund (through various grants and fellowships) and carry out her many research and writing projects.
Correspondence from particular artists, including Arthur Dove, Louis Eilshemius, Marsden Hartley, Georgia O'Keeffe, and Alfred Stieglitz, was maintained by McCausland in files separate from general correspondence. Artist correspondence documents her relationships with these artists - particularly well-documented are her relationships with Dove and Stieglitz - and the artists' reactions to her reviews of their shows. Files of artist correspondence also include some of McCausland's own notes on her feelings about or relationship with particular artists.
Family correspondence consists almost entirely of letters and copies of letters from McCausland to her mother, Belle Noble McCausland. These seem to have originated from the scrapbook kept by McCausland's mother which can be found amongst personal papers.
See Appendix for a list of notable correspondents from Series 2
Arrangement note:
General correspondence is arranged in rough chronological order. Within individual yearly files, McCausland often grouped together letters to and from a particular correspondent; this existing organization has for the most part been maintained. Selected artist correspondence and family correspondence are arranged in files at the end of the series. Correspondence can also be found amongst research and writing files.
Appendix: Notable Correspondents from Series 2:
List represents only a selection of correspondents from general correspondence.
A. A. Wynn Inc.: 1951
ACA Gallery: 1941, 1943, 1945, 1946, 1947
Abbot, Mary Squire (McIntosh and Otis Company): 1941, 1945, 1947, 1948, 1949, 1950, 1952, 1953, 1954, 1955, 1958
John Simon Guggenheim Memorial Foundation: 1941, 1942, 1943, 1944, 1945, 1946, 1947, 1952, 1953
Jones, Howard Mumford (Harvard University): 1947
Kauffer, E. McKnight: 1946
Kent, Rockwell: 1945, 1946
Kirstein, Lincoln: 1941, 1943, 1944, 1946, 1947
Kish, Maurice: 1945
Kistler, Aline: 1941
Knight Publishers Inc.: 1938
Kuniyoshi, Yasuo: 1945
Landon, Edward: 1939
Lange, Dorothea: 1945
Larkin, Oliver: 1943, 1944, 1949
Leeper, John and Blanche (see also Corcoran Gallery of Art): 1950, 1951, 1954
Leighton, George: 1945
Lerner, Abe (see also World Publishing Company): 1950, 1951
Lipman, Jean: 1945, 1946, 1947, 1952
Lipton, Norman C. ( -- Good Photography -- ): 1941, 1942, 1943
Longman, Lester: 1940
MacMahon, Audrey (see also -- Parnassus -- ): 1936, 1938, 1939, 1940, 1942
The MacMillan Company: 1943, 1947, 1949, 1950
Magazine of Art -- : 1944, 1945, 1946, 1947
Magriel, Paul: 1954
Maurer, Alfred L.: 1951
Metropolitan Museum of Art: 1943, 1947, 1955
Miller, Dorothy: 1950, 1951
Milwaukee Art Institute: 1948
Minicam Photography -- : 1941, 1943, 1944
Modernage Furniture Corp.: 1945
More, Herman (Whitney Museum of American Art): 1954
Morton, Phillip: 1951, 1952
Mount Holyoke College: 1943
Munson-Williams-Proctor Institute: 1956
Museum of Modern Art: 1934, 1942, 1943, 1944, 1945
Museum of the City of New York: 1958
N.W. Ayer and Son: 1945, 1946, 1950
The Nation -- : 1940, 1955
National Gallery of Art: 1944, 1945
National Maritime Union: 1945
Navas, Elizabeth: 1952, 1953, 1954
Neuberger, Roy: 1952
The New American Library -- : 1955, 1956
The New Republic -- : 1944, 1947
The New School for Social Research: 1945
The New York Herald Tribune -- : 1945, 1947
New York Historical Society: 1943
New York Public Library: 1943, 1955, 1956
New York State Museum: 1949
The New York Times -- : 1940
Newark Museum: 1944
Newhall, Beaumont: 1944
Newhall, Nancy: 1945
Norman, Dorothy: 1934, 1937, 1938, 1940
Old Print Shop: 1945
Olmsted, Anna Wetherill (Syracuse Museum of Art): 1950
Opportunity -- : 1943, 1944, 1945
Ossorio, Alfonso: 1953
P. F. Collier and Son Corp.: 1947, 1948, 1949, 1951, 1952, 1953, 1954, 1955, 1957, 1958
Pach, Walter: 1955
Parnassus -- : 1939
Pennsylvania Academy of Fine Art: 1951
Pepsi-Cola Company: 1944, 1945
Philadelphia Art Alliance: 1946
Pierre Matisse Gallery: 1938, 1939
Popular Photography -- : 1943
Portland Art Museum: 1940
Porter, Eliot: 1954
Printer's Ink (Carl Weiss): 1951
Railway Express Agency: 1949
Rivera, Diego: 1949
Rogers, John C.: 1941
Roosevelt, Eleanor: 1944
Rosenblum, Walter: 1944
Rothschild, Lincoln: 1937, 1942, 1945, 1946, 1949
Royce, William: 1933, 1934, 1935, 1942, 1958
Rukeyser, Muriel: 1941, 1950
San Francisco Chronicle -- : 1951, 1953
Sarah Lawrence College: 1942, 1943, 1944
Saturday Evening Post -- : 1946
Schlesinger, Arthur: 1943
School Art League of New York City: 1953, 1954
Schwimmer, Rosika: 1933, 1935, 1943
Sculpture's Guild: 1938, 1940, 1941
Segy, Ladislaw: 1943
Shelter -- : 1939
Sloan, John: 1951
Smith College Museum of Art: 1939, 1954
Soby, James Thrall: 1935, 1946, 1951
Social Science Research Council: 1948
Springfield Museum of Fine Art: 1938, 1940, 1941
Standard Oil: 1946
Stein, Gertrude: 1934
Sterling, Charles (Department of Painting, The Louvre): 1951
Strand, Paul: 1942
Survey Associates -- : 1938, 1939
Sweeney, James John: 1954, 1955, 1956
Thornton, Russell (see also Corcoran Gallery of Art): 1951, 1952, 1953
Time Magazine -- : 1945
Toklas, Alice B.: 1949
Traphagen School of Fashion: 1957
U.S. Camera -- : 1940
University of Chicago Library: 1951
University of Minnesota: 1951
University of Nebraska: 1953, 1954, 1956, 1957
Vanderbilt, Paul (Library of Congress): 1950
Vogue Magazine -- : 1953
Vose, Robert C.: 1945
Wade, Henry: 1954
Walker Art Center: 1946, 1947, 1949, 1950, 1951
Walker, Hudson: 1948, 1949, 1950, 1951, 1952
Ward, Lynd: 1942, 1945, 1947
Western Photography -- : 1946
Weston, Edward: 1943
Weyhe Gallery: 1940, 1951
Wheaton College: 1955
Wheeler, Monroe: 1941, 1942, 1943, 1944, 1945
Whitney Museum of American Art: 1946, 1947, 1951
Wichita Art Association: 1947
Williams, Hermann Warner (see also Corcoran Gallery of Art): 1950, 1951, 1952, 1954
Wilson, Sol: 1945
Worcester Art Museum: 1943, 1945
World Publishing Company: 1946, 1949, 1950, 1955
Yale University Art Gallery: 1949
Yale University Library: 1951, 1952, 1953, 1954
Young, Art: 1941
Young Artists Guild: 1948
Collection Restrictions:
Use of original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center. Contact Reference Services for more information.
Collection Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Collection Citation:
Elizabeth McCausland papers, 1838-1995, bulk 1920-1960. Archives of American Art, Smithsonian Institution.
Sponsor:
Funding for the processing and digitization of this collection was provided by the Terra Foundation for American Art
