Skip to main content Smithsonian Institution

Search Results

Collections Search Center
12 documents - page 1 of 1

"Minority Consumers Can Think for Themselves,"

Collection Creator:
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Container:
Box 4, Folder 9
Type:
Archival materials
Date:
1991
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
See more items in:
Caroline R. Jones Papers
Caroline R. Jones Papers / Series 2: Business Papers / 2.2: Articles
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep84c60b0fa-d207-417c-afaf-fb8ab55dd452
EDAN-URL:
ead_component:sova-nmah-ac-0552-ref73

Delegate

Subject of:
MelPat Associates, American, 1965 - 1986  Search this
Lou Rawls, American, 1933 - 2006  Search this
United Negro College Fund, American, founded 1944  Search this
President Jimmy Carter, American, born 1924  Search this
Wilma Rudolph, American, 1940 - 1994  Search this
National Urban League, American, founded 1910  Search this
American Association of Blacks in Energy, American, founded 1977  Search this
One Hundred Black Men, Inc., American, founded 1963  Search this
National Association of Black Social Workers, American, founded 1968  Search this
Interracial Council for Business Opportunity, American, founded 1963  Search this
National Association for Equal Opportunity in Higher Education, American, founded 1969  Search this
American Bridge Association, American, founded 1932  Search this
African Methodist Episcopal Zion Church, American, founded 1821  Search this
National Association of Market Developers, American, founded 1953  Search this
The Girl Friends, Inc., American, founded 1927  Search this
Prince Hall Freemasonry, founded 1784  Search this
Sears, Roebuck & Co., American, founded 1893  Search this
Morehouse College, American, founded 1867  Search this
Opportunities Industrialization Center of America, Inc., American, founded 1964  Search this
National Newspaper Publishers Association, American, founded 1827  Search this
National Pharmaceutical Association, American, founded 1947  Search this
Chi Delta Mu Fraternity, Inc., American, founded 1913  Search this
Chi Eta Phi Sorority, Inc., American, founded 1932  Search this
Top Ladies of Distinction, Inc., American, founded 1964  Search this
National Association of Negro Musicians, Inc., founded 1919  Search this
The Links, Incorporated, American, founded 1946  Search this
National Association for the Advancement of Colored People, American, founded 1909  Search this
Lambda Kappa Mu Sorority, Inc., American, founded 1937  Search this
Republican Party, American, founded 1854  Search this
Charms, Inc., American, founded 1952  Search this
Alpha Kappa Alpha Sorority, Incorporated, founded 1908  Search this
National United Church Ushers Association of America, Inc., American, founded 1919  Search this
Zeta Phi Beta Sorority, American, founded 1920  Search this
Alpha Phi Alpha Fraternity, Inc., American, founded 1906  Search this
Sigma Gamma Rho Sorority, Inc., founded 1922  Search this
Eta Phi Beta Sorority, Inc., American, founded 1943  Search this
National Pharmaceutical Association, American, founded 1947  Search this
National Medical Association, American, founded 1895  Search this
National Association of Negro Musicians, Inc., founded 1919  Search this
National Association of University Women, American, founded 1910  Search this
Shriners International, American, founded 1870  Search this
Daughters of Isis, American, founded 1910  Search this
American Tennis Association, American, founded 1916  Search this
Democratic Party, American, founded 1828  Search this
CBS Broadcasting, Inc., American, founded 1927  Search this
A. Philip Randolph, American, 1889 - 1979  Search this
Iota Phi Lambda Sorority, Inc., American, founded 1929  Search this
Congressional Black Caucus, American, founded 1971  Search this
369th Veterans Association, American  Search this
Benjamin Hooks, American, 1925 - 2010  Search this
National Bankers Association, American, founded 1927  Search this
Association for the Study of African American Life and History, American, founded 1915  Search this
Kappa Alpha Psi Fraternity, Inc., American, founded 1911  Search this
Phi Beta Sigma Fraternity, American, founded 1914  Search this
Alliance for Women in Media, American, founded 1951  Search this
Created by:
C. Melvin Patrick, American, died 1985  Search this
Medium:
ink on paper
Dimensions:
H x W x D: 10 13/16 × 8 7/16 × 7/16 in. (27.5 × 21.4 × 1.1 cm)
Type:
magazines (periodicals)
Place made:
Harlem, New York City, New York, United States, North and Central America
Date:
1980
Topic:
African American  Search this
Advertising  Search this
Associations and institutions  Search this
Black Press  Search this
Business  Search this
Communities  Search this
Fraternal organizations  Search this
Fraternities  Search this
Government  Search this
HBCUs (Historically Black Colleges and Universities)  Search this
Journalism  Search this
Labor  Search this
Mass media  Search this
Men  Search this
Political organizations  Search this
Politics  Search this
Professional organizations  Search this
Religious groups  Search this
Social life and customs  Search this
Sororities  Search this
Television  Search this
U.S. History, 1969-2001  Search this
Urban life  Search this
Women  Search this
Women's organizations  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely
Object number:
2012.167.14
Restrictions & Rights:
Public domain
See more items in:
National Museum of African American History and Culture Collection
Classification:
Documents and Published Materials-Published Works
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd533a4aa5f-52b1-4ee7-8dd0-1df51498bd61
EDAN-URL:
edanmdm:nmaahc_2012.167.14
1 Page(s) matching your search term, top most relevant are shown: View entire project in transcription center
  • View <I>Delegate</I> digital asset number 1

Delegate

Published by:
MelPat Associates, American, 1965 - 1986  Search this
Created by:
C. Melvin Patrick, American, died 1985  Search this
Medium:
ink on paper
Dimensions:
H x W x D: 10 13/16 × 8 7/16 × 9/16 in. (27.5 × 21.4 × 1.5 cm)
Type:
magazines (periodicals)
Place made:
Harlem, New York City, New York, United States, North and Central America
Place depicted:
Houston, Harris County, Texas, United States, North and Central America
San Francisco, California, United States, North and Central America
Oakland, Alameda County, California, United States, North and Central America
Martha's Vineyard, Oak Bluffs, Dukes County, Massachusetts, United States, North and Central America
Date:
1984
Topic:
African American  Search this
Advertising  Search this
Associations and institutions  Search this
Black Press  Search this
Business  Search this
Communities  Search this
Dance  Search this
Fraternal organizations  Search this
Fraternities  Search this
Government  Search this
Hollywood (Film)  Search this
Journalism  Search this
Labor  Search this
Mass media  Search this
Men  Search this
Olympics  Search this
Political organizations  Search this
Politics  Search this
Professional organizations  Search this
Religious groups  Search this
Social life and customs  Search this
Sororities  Search this
Sports  Search this
U.S. History, 1969-2001  Search this
Urban life  Search this
Women  Search this
Women's organizations  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely
Object number:
2012.167.18
Restrictions & Rights:
Public domain
See more items in:
National Museum of African American History and Culture Collection
Classification:
Documents and Published Materials-Published Works
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd5a99826b2-563a-492a-9d22-e03c2c02f99c
EDAN-URL:
edanmdm:nmaahc_2012.167.18
1 Page(s) matching your search term, top most relevant are shown: View entire project in transcription center
  • View <I>Delegate</I> digital asset number 1

Delegate

Published by:
MelPat Associates, American, 1965 - 1986  Search this
Created by:
C. Melvin Patrick, American, died 1985  Search this
Subject of:
National Association for the Advancement of Colored People, American, founded 1909  Search this
National Urban League, American, founded 1910  Search this
Sigma Phi Rho Fraternity, American, founded 1978  Search this
National Association for Equal Opportunity in Higher Education, American, founded 1969  Search this
Association of Black Women Attorneys, American, founded 1976  Search this
National Urban Affairs Council, American, founded 1971  Search this
Raymond A. Jordan Jr., American, born 1943  Search this
National Association of Market Developers, American, founded 1953  Search this
The Links, Incorporated, American, founded 1946  Search this
Northside Center for Child Development, Inc., founded 1946  Search this
National Newspaper Publishers Association, American, founded 1827  Search this
Prince Hall Freemasonry, founded 1784  Search this
Chi Delta Mu Fraternity, Inc., American, founded 1913  Search this
Top Ladies of Distinction, Inc., American, founded 1964  Search this
Lambda Kappa Mu Sorority, Inc., American, founded 1937  Search this
Carats, Inc., American, founded 1959  Search this
Chi Eta Phi Sorority, Inc., American, founded 1932  Search this
National United Church Ushers Association of America, Inc., American, founded 1919  Search this
Iota Phi Lambda Sorority, Inc., American, founded 1929  Search this
National Medical Association, American, founded 1895  Search this
Dr. Leslie L. Alexander, Jamaican American, 1917 - 2002  Search this
Smithsonian Institution, American, founded 1846  Search this
National Sorority of Phi Delta Kappa, Inc., American, founded 1923  Search this
Morehouse College, American, founded 1867  Search this
Delta Sigma Theta Sorority, American, founded 1913  Search this
Shriners International, American, founded 1870  Search this
Dr. Benjamin Elijah Mays, American, 1894 - 1984  Search this
Count Basie, American, 1904 - 1984  Search this
National Coalition of 100 Black Women, American, founded 1981  Search this
National Bankers Association, American, founded 1927  Search this
369th Veterans Association, American  Search this
One Hundred Black Men, Inc., American, founded 1963  Search this
Association for the Study of African American Life and History, American, founded 1915  Search this
Signed by:
Alpha Phi Alpha Fraternity, Inc., American, founded 1906  Search this
Medium:
ink on paper
Dimensions:
H x W x D: 10 13/16 × 8 7/16 × 9/16 in. (27.5 × 21.4 × 1.5 cm)
Type:
magazines (periodicals)
Place made:
Harlem, New York City, New York, United States, North and Central America
Place depicted:
Martha's Vineyard, Oak Bluffs, Dukes County, Massachusetts, United States, North and Central America
Washington, District of Columbia, United States, North and Central America
Date:
1985
Topic:
African American  Search this
Advertising  Search this
Associations and institutions  Search this
Black Press  Search this
Business  Search this
Communities  Search this
Fraternal organizations  Search this
Fraternities  Search this
Government  Search this
HBCUs (Historically Black Colleges and Universities)  Search this
Journalism  Search this
Labor  Search this
Mass media  Search this
Men  Search this
Political organizations  Search this
Politics  Search this
Professional organizations  Search this
Religious groups  Search this
Social life and customs  Search this
Sororities  Search this
U.S. History, 1969-2001  Search this
Urban life  Search this
Women  Search this
Women's organizations  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely
Object number:
2012.167.19
Restrictions & Rights:
Public domain
See more items in:
National Museum of African American History and Culture Collection
Classification:
Documents and Published Materials-Published Works
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd5ee110782-b949-43b4-bbec-56a00d4f086e
EDAN-URL:
edanmdm:nmaahc_2012.167.19
1 Page(s) matching your search term, top most relevant are shown: View entire project in transcription center
  • View <I>Delegate</I> digital asset number 1

Delegate

Published by:
MelPat Associates, American, 1965 - 1986  Search this
Created by:
C. Melvin Patrick, American, died 1985  Search this
Subject of:
C. Melvin Patrick, American, died 1985  Search this
National Association for the Advancement of Colored People, American, founded 1909  Search this
National Urban League, American, founded 1910  Search this
National Association for Equal Opportunity in Higher Education, American, founded 1969  Search this
Howard University, American, founded 1867  Search this
Medgar Evers College, American, founded 1970  Search this
The Links, Incorporated, American, founded 1946  Search this
Morehouse College, American, founded 1867  Search this
369th Veterans Association, American  Search this
Prince Hall Freemasonry, founded 1784  Search this
National Association of Market Developers, American, founded 1953  Search this
Chi Eta Phi Sorority, Inc., American, founded 1932  Search this
Carats, Inc., American, founded 1959  Search this
National Medical Association, American, founded 1895  Search this
Zeta Phi Beta Sorority, American, founded 1920  Search this
Iota Phi Lambda Sorority, Inc., American, founded 1929  Search this
Chi Delta Mu Fraternity, Inc., American, founded 1913  Search this
Omega Psi Phi Fraternity, Inc., American, founded 1911  Search this
Sigma Gamma Rho Sorority, Inc., founded 1922  Search this
National Bar Association, American, founded 1925  Search this
National Association of Negro Business and Professional Women's Clubs, Inc., American, founded 1935  Search this
Kappa Alpha Psi Fraternity, Inc., American, founded 1911  Search this
Shriners International, American, founded 1870  Search this
Cora Walker, American, 1922 - 2006  Search this
Clara Hale, American, 1905 - 1992  Search this
Alice Kornegay, American, died 1996  Search this
One Hundred Black Men, Inc., American, founded 1963  Search this
Dorothy Pitman Hughes, American, born 1938  Search this
National Funeral Directors and Morticians Association, Inc., American, founded 1924  Search this
Medium:
ink on paper
Dimensions:
H x W x D: 10 13/16 × 8 7/16 × 5/16 in. (27.5 × 21.4 × 0.8 cm)
Type:
magazines (periodicals)
Place made:
Harlem, New York City, New York, United States, North and Central America
Place depicted:
Martha's Vineyard, Oak Bluffs, Dukes County, Massachusetts, United States, North and Central America
Date:
1986
Topic:
African American  Search this
Advertising  Search this
Associations and institutions  Search this
Black Press  Search this
Business  Search this
Communities  Search this
Fraternal organizations  Search this
Fraternities  Search this
Funeral customs and rites  Search this
Government  Search this
HBCUs (Historically Black Colleges and Universities)  Search this
Journalism  Search this
Mass media  Search this
Men  Search this
Political organizations  Search this
Politics  Search this
Professional organizations  Search this
Religious groups  Search this
Sororities  Search this
U.S. History, 1969-2001  Search this
Urban life  Search this
Women  Search this
Women's organizations  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely
Object number:
2012.167.20
Restrictions & Rights:
Public domain
See more items in:
National Museum of African American History and Culture Collection
Classification:
Documents and Published Materials-Published Works
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd5847f7048-f171-4bf3-95e2-5945542a67c4
EDAN-URL:
edanmdm:nmaahc_2012.167.20
1 Page(s) matching your search term, top most relevant are shown: View entire project in transcription center
  • View <I>Delegate</I> digital asset number 1

Delegate

Published by:
MelPat Associates, American, 1965 - 1986  Search this
Created by:
C. Melvin Patrick, American, died 1985  Search this
Subject of:
Phi Beta Sigma Fraternity, American, founded 1914  Search this
National Pan-Hellenic Council, American, founded 1930  Search this
Percy C. Ifill, American, 1914 - 1973  Search this
Arthur Courtney Logan, American, 1909 - 1973  Search this
National Association of Black Social Workers, American, founded 1968  Search this
The Girl Friends, Inc., American, founded 1927  Search this
Prince Hall Freemasonry, founded 1784  Search this
Chi Delta Mu Fraternity, Inc., American, founded 1913  Search this
National Newspaper Publishers Association, American, founded 1827  Search this
National Association for the Advancement of Colored People, American, founded 1909  Search this
Lambda Kappa Mu Sorority, Inc., American, founded 1937  Search this
National Insurance Association, American, founded 1921  Search this
National Urban League, American, founded 1910  Search this
National United Church Ushers Association of America, Inc., American, founded 1919  Search this
National Medical Association, American, founded 1895  Search this
National Council of Negro Women, founded 1935  Search this
Alpha Kappa Alpha Sorority, Incorporated, founded 1908  Search this
Kappa Alpha Psi Fraternity, Inc., American, founded 1911  Search this
Eta Phi Beta Sorority, Inc., American, founded 1943  Search this
National Funeral Directors and Morticians Association, Inc., American, founded 1924  Search this
Zeta Phi Beta Sorority, American, founded 1920  Search this
National Association of University Women, American, founded 1910  Search this
National Dental Association, American, founded 1913  Search this
National Association of Negro Business and Professional Women's Clubs, Inc., American, founded 1935  Search this
Shriners International, American, founded 1870  Search this
Sigma Gamma Rho Sorority, Inc., founded 1922  Search this
Alpha Phi Alpha Fraternity, Inc., American, founded 1906  Search this
American Bridge Association, American, founded 1932  Search this
Simeon Golar, American, 1929 - 2013  Search this
369th Veterans Association, American  Search this
National Alliance of Postal and Federal Employees, American, founded 1913  Search this
Alliance for Women in Media, American, founded 1951  Search this
Congressional Black Caucus, American, founded 1971  Search this
National Business League, American, founded 1900  Search this
Morehouse College, American, founded 1867  Search this
Omega Psi Phi Fraternity, Inc., American, founded 1911  Search this
Daughters of Isis, American, founded 1910  Search this
Alvin Ailey, American, 1931 - 1989  Search this
Dr. Gloria Toote, American, 1931 - 2017  Search this
Medium:
ink on paper
Dimensions:
H x W x D: 10 13/16 × 8 7/16 × 9/16 in. (27.5 × 21.4 × 1.4 cm)
Type:
magazines (periodicals)
Place made:
Harlem, New York City, New York, United States, North and Central America
Place depicted:
Detroit, Wayne County, Michigan, United States, North and Central America
Kenya, Africa
Barbados, Caribbean, North and Central America
Martha's Vineyard, Oak Bluffs, Dukes County, Massachusetts, United States, North and Central America
Date:
1974
Topic:
African American  Search this
Advertising  Search this
Associations and institutions  Search this
Black Press  Search this
Business  Search this
Communities  Search this
Fraternal organizations  Search this
Fraternities  Search this
Funeral customs and rites  Search this
Government  Search this
HBCUs (Historically Black Colleges and Universities)  Search this
Journalism  Search this
Labor  Search this
Mass media  Search this
Men  Search this
Political organizations  Search this
Politics  Search this
Professional organizations  Search this
Religious groups  Search this
Sororities  Search this
Travel  Search this
U.S. History, 1969-2001  Search this
Urban life  Search this
Women  Search this
Women's organizations  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely
Object number:
2012.167.8
Restrictions & Rights:
Public domain
See more items in:
National Museum of African American History and Culture Collection
Classification:
Documents and Published Materials-Published Works
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd596329946-b260-4d18-be3e-b5393a7ee34a
EDAN-URL:
edanmdm:nmaahc_2012.167.8
1 Page(s) matching your search term, top most relevant are shown: View entire project in transcription center
  • View <I>Delegate</I> digital asset number 1

Delegate

Published by:
MelPat Associates, American, 1965 - 1986  Search this
Created by:
C. Melvin Patrick, American, died 1985  Search this
Subject of:
National Association of Broadcasters, American  Search this
Opportunities Industrialization Center of America, Inc., American, founded 1964  Search this
National Pan-Hellenic Council, American, founded 1930  Search this
National Association of Black Social Workers, American, founded 1968  Search this
Omega Psi Phi Fraternity, Inc., American, founded 1911  Search this
The Girl Friends, Inc., American, founded 1927  Search this
Duke Ellington, American, 1899 - 1974  Search this
National Medical Association, American, founded 1895  Search this
Prince Hall Freemasonry, founded 1784  Search this
National Newspaper Publishers Association, American, founded 1827  Search this
Chi Delta Mu Fraternity, Inc., American, founded 1913  Search this
John Albert Morsell, American, 1912 - 1974  Search this
National Association for the Advancement of Colored People, American, founded 1909  Search this
Chi Eta Phi Sorority, Inc., American, founded 1932  Search this
Lambda Kappa Mu Sorority, Inc., American, founded 1937  Search this
National Insurance Association, American, founded 1921  Search this
National Urban League, American, founded 1910  Search this
National United Church Ushers Association of America, Inc., American, founded 1919  Search this
Alpha Phi Alpha Fraternity, Inc., American, founded 1906  Search this
National Dental Association, American, founded 1913  Search this
CBS Broadcasting, Inc., American, founded 1927  Search this
American Bridge Association, American, founded 1932  Search this
Delta Sigma Theta Sorority, American, founded 1913  Search this
National Sorority of Phi Delta Kappa, Inc., American, founded 1923  Search this
Phi Beta Sigma Fraternity, American, founded 1914  Search this
Improved Benevolent and Protective Order of the Elks of the World, American, founded 1898  Search this
Nettie B. Smith, American  Search this
National Association of Negro Business and Professional Women's Clubs, Inc., American, founded 1935  Search this
National Medical Association, American, founded 1895  Search this
National Funeral Directors and Morticians Association, Inc., American, founded 1924  Search this
John Warren Davis, American, 1888 - 1980  Search this
Shriners International, American, founded 1870  Search this
Congressional Black Caucus, American, founded 1971  Search this
National Business League, American, founded 1900  Search this
National Alliance of Postal and Federal Employees, American, founded 1913  Search this
369th Veterans Association, American  Search this
Association for the Study of African American Life and History, American, founded 1915  Search this
National Council of Negro Women, founded 1935  Search this
Clifton Herman Johnson, American, 1921 - 2008  Search this
Medium:
ink on paper
Dimensions:
H x W x D: 10 13/16 × 8 7/16 × 3/8 in. (27.5 × 21.4 × 0.9 cm)
Type:
magazines (periodicals)
Place made:
Harlem, New York City, New York, United States, North and Central America
Date:
1975
Topic:
African American  Search this
Advertising  Search this
Associations and institutions  Search this
Black Press  Search this
Business  Search this
Calypso (Music)  Search this
Communities  Search this
Fraternal organizations  Search this
Fraternities  Search this
Funeral customs and rites  Search this
Government  Search this
HBCUs (Historically Black Colleges and Universities)  Search this
Journalism  Search this
Labor  Search this
Law  Search this
Mass media  Search this
Men  Search this
Political organizations  Search this
Politics  Search this
Professional organizations  Search this
Religious groups  Search this
Sororities  Search this
Television  Search this
U.S. History, 1969-2001  Search this
Urban life  Search this
Women  Search this
Women's organizations  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely
Object number:
2012.167.9
Restrictions & Rights:
Public domain
See more items in:
National Museum of African American History and Culture Collection
Classification:
Documents and Published Materials-Published Works
Movement:
Colonization movement
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd5c80d5f1b-2384-44ae-91b1-bb42a6fc4395
EDAN-URL:
edanmdm:nmaahc_2012.167.9
1 Page(s) matching your search term, top most relevant are shown: View entire project in transcription center
  • View <I>Delegate</I> digital asset number 1

Caroline R. Jones Papers

Creator:
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Names:
Bahamas. Ministry of Tourism  Search this
Denny's (restaurants)  Search this
Healthy Start  Search this
Kentucky Fried Chicken (restaurants)  Search this
McDonald's Corporation.  Search this
Mingo-Jones Advertising.  Search this
National Campaign for a Drug Free America (U.S.)  Search this
Thompson, J. Walter (advertising agency).  Search this
United Negro College Fund  Search this
Zebra Associates (advertising agency).  Search this
Extent:
15 Sound tape reels
4 Motion picture films
54 Cubic feet (127 boxes; one oversize folder)
129 Video recordings
70 Cassette tapes
Type:
Collection descriptions
Archival materials
Sound tape reels
Motion picture films
Video recordings
Cassette tapes
Date:
1942 - 1996
Summary:
Caroline R. Jones (1942-2001), an African American advertising executive, worked for a number of prominent New York ad agencies and founded her own firm in 1986. She is best known for her work in assisting clients in marketing to minority consumers. The collection includes client files, print advertisements, and radio and television commercials created for a wide range of commercial and public service campaigns.
Scope and Contents:
The collection contains creative presentations, business correspondence, internal memoranda, market research, focus group interviews, production documents, print advertisements, and other documentation for numerous clients at J. Walter Thompson, Kabon Consultants, Zebra Associates, Kenyon & Eckhardt, the Black Creative Group, BBDO, Mingo-Jones Advertising, and Caroline Jones Advertising. The collection has very little documentation of Caroline Jones, Incorporated (1996-2001), but some material exists regarding the shift from Caroline Jones Advertising to Caroline Jones, Incorporated during 1995 and 1996.

Also included are articles and speeches by Jones, including many on the subject of targeted marketing to minority consumers; photographs, awards and publicity; and a small body of personal papers from her childhood in Benton Harbor, Michigan and her experiences at the University of Michigan. The years at Caroline Jones Advertising (1986-1995) are most thoroughly documented and include extensive client files on minority consumer market development for major clients.

The audiovisual materials portion of the collection is substantial and includes radio and television ads created by the agencies at which Jones worked and television programs in which she appeared as a guest and a host.
Arrangement:
The collection is arranged in seven series.

Series 1: Personal Papers, 1953-1986

Series 2: Business papers, 1965-1995

Subseries 2.1: Speeches, 1972, circa 1983-1994

Subseries 2.2: Articles, 1970-1993

Subseries 2.3: Subject Files, 1967-1995

Subseries 2.4: Publicity, 1965-1995

Subseries 2.5: Business Journals and Datebooks, 1969-1995

Subseries 2.6: Business, Civic, and Political Organizations and Activities, 1968-1993

Subseries 2.7: Awards, Committees, Judgeships, Invitations, 1971-1993

Subseries 2.8: Conferences, 1968-1992

Series 3: Agency Records, 1963-1987

Subseries 3.1: J. Walter Thompson, 1963-1969

Subseries 3.2: Zebra Associates, 1970-1975

Subseries 3.3: Kenyon & Eckhardt, 1971-1974

Subseries 3.4: Kabon Consultants, 1969-1975

Subseries 3.5: Black Creative Group, 1969-1975

Subseries 3.6: BBDO, 1975-1977

Subseries 3.7: Mingo, Jones, Guilmenot and Mingo-Jones, 1977-1987

Subseries 3.8: Freelance Work and Miscellaneous, 1964-1985

Series 4: Caroline Jones Advertising Agency Records, 1987-1996

Subseries 4:1: Client Files and Related Research, 1987-1995

Subseries 4.2: Agency Credentials, 1985-1991

Subseries 4.3: New Business, 1987-1994

Subseries 4.4: Correspondence, 1990-1995

Subseries 4.5: Office Materials, 1990-1995

Series 5: Print Ads, 1964-1996

Series 6: Photographs and Slides, 1950s-1995, undated

Subseries 6.1: Slides, undated

Subseries 6.2: Photographs, 1950s-1995

Series 7: Audio Visual Materials, 1970-1997

Subseries 7.1: Audio cassettes, 1984-1994

Subseries 7.2: Open Reel Audio Tapes, 1970-1984

Subseries 7.3 Videotapes, 1987-1997

Subseries 7.3.1: Agency Reels and Compilations, 1989-1994

Subseries 7.3.2: Television Commercials (Brand/Client specific), 1987-1997

Subseries 7.3.3: Director's Show Reels, 1989-1996

Subseries 7.3.4: Television Programs, 1985-1994

Subseries 7.4: Motion Picture Films, 1970s
Biographical / Historical:
Caroline Robinson Jones (1942-2001) was a highly regarded American advertising and public relations executive. Her work recognized the rising economic power and cultural influence of the black middle class after World War II and contributed to a fundamental shift in American advertising, as mainstream national advertisers sought to reach a consumer market that was increasingly recognized as both economically significant and racially and ethnically diverse. The corporate and public service advertising she created to reach minority audiences stands as a record of our nation's continuing dialogue with race and ethnicity, viewed through the dual lenses of consumption and mass culture.

Caroline Marie Robinson was born in Benton Harbor, Michigan, the third of nine children. In 1963, she graduated from the University of Michigan, where she was active in Alpha Kappa Alpha sorority, with a bachelor's degree in English and a minor in Science. She married Edward Jones, a loan officer with the Small Business Administration in 1965, and had a son, Anthony. After college, she was hired by the New York offices of J. Walter Thompson, one of the country's oldest, largest and most respected advertising agencies. Like most women hired by the agency at that time, she began working in the secretarial pool, but she was invited to attend the agency's copywriting school, becoming the first African-American person ever to do so. She remained at Thompson for five years as a junior copywriter on accounts including Ponds, Chun King, Scott Paper, and the American Gas Association.

In 1969, she joined Zebra Associates as Vice President and Creative Director. Zebra, a black owned agency with a racially integrated staff, was among a pioneer group of advertising agencies that specialized in tailoring national ad campaigns to the needs and desires of an urban, black consumer market. She was named one of the Foremost Women in Communications in 1970, and won her first advertising awards in 1971, including one for work on the Southern Voter Registration Drive.

In 1972, Jones went to work as Senior Copywriter at Kenyon & Eckhardt. She later became a partner and Creative Director. While at K&E, she met Kelvin Wall, who recruited her as a senior consultant at Kabon Consulting, another black-owned agency with which she was associated from about 1970 until about 1974. From there she went on to co-found the Black Creative Group. In 1975, she achieved another first by becoming the first woman Vice President of a major agency, Batten, Barton, Durstine and Osborn (BBDO).

Jones remained at BBDO until 1977, when she joined Frank Mingo and Richard Guilmenot as principals in a new agency affiliated with Interpublic. That arrangement offered the firm the financial backing of an international advertising and marketing communications giant. Mingo-Jones specialized in tailoring general market campaigns to a black audience, in creating new campaigns for the black market, and, in some cases, repositioning the product or introducing new products to increase market share. Jones played minor roles advising the Carter-Mondale presidential campaign in 1984 (box 31/folder 13), the Mondale-Ferraro campaign (box 34/folder4), and the David Dinkins New York City mayoral campaigns. She also advised the Jesse Jackson presidential campaign and the PLP party of the Bahamas as part of her public relations work for the country (see,for example, notebooks for September,1984, box 79).

In 1986 Caroline Jones left Mingo-Jones to form her own agency, Caroline Jones Advertising, which she restructured in 1994 as Caroline Jones, Inc. and operated until her death in 2001. Her major clients included the Bahamas Ministry of Tourism, McDonalds, and Anheuser-Busch. Jones also created public service advertising for the United Negro College Fund, Healthy Start (pre-natal care), and the Partnership for a Drug Free America. Caroline Jones received many awards including "Woman of the Year" by the Advertising Women of New York in 1990. She served on the boards of the Advertising Council, Long Island University, the Women's Bank of New York, and on the New York State Banking Board. Beginning in he late 1980s, she produced and moderated "Focus on the Black Woman" for WNYC Radio and hosted "In the Black: Keys to Success" for WOR-TV.

Sources

Stuart Elliott, "Caroline Jones, 59, Founder of Black-Run Ad Companies," The New York Times, July 8, 2001.

Judy Foster Davis, "Caroline Robinson Jones: Advertising Trailblazer, Entrepreneur and Tragic Heroine," in Eric H. Shaw, ed., The romance of marketing history : proceedings of the 11th Conference on Historical Analysis and Research in Marketing (CHARM), Michigan State University, East Lansing, Michigan, May 15-18, 2003 Boca Raton, FL : Association for Historical Research in Marketing, 2003. 210-219.

Judy Foster Davis, "'Aunt Jemima is Alive and Cookin'?' An Advertiser's Dilemma of Competing Collection Memories," Journal of Macroeconomics, Vol. 27, No. 1. March 2007 p. 25-37
Materials in the Archives Center, National Museum of American History:
An oral history interview with Caroline Jones is found in Archives Center Collection (AC0367), The Campbell Soup Advertising Oral History and Documentation Project.
Provenance:
The collection was donated to the Archives Center, National Museum of American History in September 1996 by Caroline Marie Robinson Jones.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Beer -- 1950-2000  Search this
Liquors -- advertising -- 1950-2000  Search this
African American women executives -- 1950-2000  Search this
African Americans in mass media -- 1950-2000  Search this
advertising -- 1950-2000  Search this
Advertising agencies -- 1950-2000  Search this
Minority consumers  Search this
advertising -- Beer -- 1950-2000  Search this
Identifier:
NMAH.AC.0552
See more items in:
Caroline R. Jones Papers
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8d5ff6e4d-7fa0-4339-acee-3ff8076b43b2
EDAN-URL:
ead_collection:sova-nmah-ac-0552
Online Media:

Isabel Norniella Papers

Creator:
Norniella, Isabel, 1938-  Search this
Names:
McCann Erickson  Search this
Ole Television Network  Search this
Publitec  Search this
Extent:
4 Cubic feet (4 boxes)
Type:
Collection descriptions
Archival materials
Business records
Advertising
Newsletters
Letters (correspondence)
Photographs
Interviews
Clippings
Articles
Scrapbooks
Advertisements
Awards
Photograph albums
Date:
circa 1969-2005
Scope and Contents:
The papers document Norniella's life and career in the advertising field, and her Ole Television Network, and include business records, photographs, scrapbooks, photograph albums, advertising, clippings and articles, awards, newsletters, and publicity materials.
Arrangement:
Collection is unarranged.
Biographical / Historical:
Isabel Norniella was born in Cuba in 1938. She graduated with a degree in advertising management from the University of Puerto Rico. After working for several advertising firms, including McCann Erickson, she founded her own, Publitec, in 1969. Her firm has been much awarded, and has had clients including Stokely Van Camp, Cutty Sark, Uncle Ben's, and others. She has also done publicity work with several charities. In 1994 she founded the Ole Television Network.
Provenance:
Donated by Isabel Norniella to the Archives Center in 2017.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising -- 20th century  Search this
Minority consumers  Search this
Advertising campaigns  Search this
Minorities in advertising  Search this
Advertising executives  Search this
advertising -- 21st century  Search this
Advertising history  Search this
Advertising agencies -- United States  Search this
Genre/Form:
Business records -- 20th century
Advertising -- 20th century
Newsletters -- 21st century
Letters (correspondence) -- 20th century.
Newsletters -- 20th century
Letters (correspondence) -- 21st century
Photographs -- 20th century
Interviews -- 21st century
Business records -- 21st century
Clippings -- 21st century
Clippings -- 20th century
Articles -- 20th century
Scrapbooks -- 20th century
Articles -- 21st century
Advertisements -- 21st century
Awards
Photographs -- 21st century
Advertisements -- 20th century
Photograph albums -- 20th century
Citation:
Isabel Norniella Papers, ca. 1969-2005, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1417
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep899d46198-db75-494e-8f7e-2476b98521eb
EDAN-URL:
ead_collection:sova-nmah-ac-1417
Online Media:

Hector and Norma Orcí Advertising Agency Records

Creator:
Orci, Hector  Search this
Orci, Norma  Search this
Orci Advertising Agency  Search this
Names:
McCann Erickson  Search this
Extent:
3.5 Cubic feet (10 boxes)
Type:
Collection descriptions
Archival materials
Letters (correspondence)
Born digital
Newsletters
Business records
Clippings
Photographs
Training manuals
Slides (photographs)
Programs
Reports
Advertisements
Awards
Oral history
Advertising
Date:
1979-2016, undated
Summary:
The Hector and Norma Orcí Advertising Agency Records document the history, educational, and creative output produced by Hector and Norma Orcí throughout their extensive career in advertising. The Orcís founded their own independent agency in 1986 in Los Angeles. The Orcí Advertising Agency successfully introduced various products to Latinos in the United States and developed a reputation as one of the top advertising agencies to understand the US Latino market. The collection showcases the agency's history and awards, advertising and marketing campaigns, and its role in educating advertising agencies on the importance of the US Latino market.
Scope and Contents:
The collection documents the Orcí Advertising Agency and its work in helping clients market their products to U.S. Latinos, its marketing methods and creative philosophy, and its role in educating other advertising companies about the Latino consumer market in the United States. The collection includes the founding and history of the agency, business records, awards and press clippings, training materials for staff, reports on the US Latino market for various products, training and curriculum materials for a UCLA Extension course on advertising in the US Latino market, account reports, conference materials, slides and photographs, and campaigns and advertising materials developed for clients such as Allstate, Honda, and Pepsi. Video footage of Spanish-language commercials developed by the Orcí Advertising Agency is also part of the collection.
Arrangement:
The collection is divided into five series.

Series 1: Background Materials, 1979-2010, undated

Series 2: Advertising and Marketing Materials, 1986-2003, undated

Series 3: Teaching Materials, 1985-2012, undated

Series 4: Conference Materials, 1984-1999, undated

Series 5: Audiovisual Materials, 1986-2016
Biographical / Historical:
Once employees of La Agencía de McCann-Erickson advertising company, Hector and Norma Orcí founded their own independent agency in 1986. The Orcí Advertising Agency, also known as La Agencía de Orcí & Asociados, is based in Los Angeles. Since its inception, the Orcí Advertising Agency has devoted itself to US Latino marketing and teaching other advertising agencies how to effectively advertise and sell products to US Latinos. The Orcís quickly developed an impressive roster of successful campaigns for major clients and continue to be a well-respected agency in the advertising sector.
Separated Materials:
The Division of Work and Industry holds the following artifacts related to this collection:

Virgin of Guadalupe Painting, Accession #: 2015.0306.01

INS Eagle Painting, Accession #: 2015.0306.02

Don Quixote Figurine, Accession #: 2015.0306.03
Provenance:
Collection donated by Hector and Norma Orcí, 2016.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hispanic American businesspeople  Search this
Hispanic American leadership  Search this
Hispanic American consumers  Search this
Mexican American leadership  Search this
mexican Americans and mass media  Search this
advertising -- Beer -- 1950-2000  Search this
Mexican American business enterprises  Search this
advertising -- 21st century  Search this
Advertising campaigns  Search this
Hispanic American business enterprises  Search this
advertising -- Beverages  Search this
Hispanic American capitalists and financiers  Search this
Advertising history  Search this
advertising -- Soft drinks  Search this
Advertising executives  Search this
Hispanic Americans and mass media  Search this
Advertising agencies -- United States  Search this
Minority consumers  Search this
advertising -- Automobiles  Search this
Hispanic American businesswomen  Search this
Minorities in advertising  Search this
Latinos in American society and culture  Search this
Hispanic Americans -- Press coverage  Search this
Genre/Form:
Letters (correspondence) -- 20th century.
Letters (correspondence) -- 21st century
Letters (correspondence) -- 21st century
Born digital
Newsletters -- 21st century
Business records -- 21st century
Clippings -- 20th century
Photographs -- 20th century
Training manuals -- 21st century
Slides (photographs) -- 20th century
Programs -- 20th century
Clippings -- 21st century
Newsletters -- 20th century
Programs -- 21st century
Reports -- 21st century
Slides (photographs) -- 21st century
Reports -- 20th century
Advertisements -- 21st century
Training manuals -- 20th century
Awards
Business records -- 20th century
Oral history -- 2010-2020
Advertising -- 20th century
Photographs -- 21st century
Advertisements -- 20th century
Citation:
Hector and Norma Orcí Advertising Agency Records, 1979-2016, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1384
See more items in:
Hector and Norma Orcí Advertising Agency Records
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep82a861536-25d5-4aed-9857-90cfffce228d
EDAN-URL:
ead_collection:sova-nmah-ac-1384
Online Media:

OHR/EEMA - Minority Consumer Expo (2 folders)

Collection Creator::
Smithsonian Institution. Office of the Secretary  Search this
Container:
Box 6 of 28
Type:
Archival materials
Collection Citation:
Smithsonian Institution Archives, Accession 95-015, Smithsonian Institution, Office of the Secretary, Administrative Records
See more items in:
Administrative Records
Administrative Records / Box 6
Archival Repository:
Smithsonian Institution Archives
EDAN-URL:
ead_component:sova-sia-fa95-015-refidd1e1518

The new mainstream : how the multicultural consumer is transforming American business / Guy Garcia

Author:
Garcia, Guy 1955-  Search this
Physical description:
xv, 320 p. ; 24 cm
Type:
Books
Place:
United States
Date:
2004
Topic:
Minority consumers  Search this
Multiculturalism  Search this
Ethnicity  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_813617

Modify Your Search







or


Narrow By