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Advertiser:

Ramirez, Zeferino  Search this

Collection Creator:

National Philatelic Collection, Smithsonian Institution.  Search this

Blenkle, Victor A., Dr., 1900-1978 (physician)  Search this

Extent:

1 Item (black/white, 3-1/2" x 5-1/2".)

Type:

Archival materials

Photographs

Postcards

Picture postcards

Place:

California

Los Angeles (Calif.)

Santa Monica (Calif.)

Date:

[picture postcard]

Scope and Contents:

Reproduction of a black-and-white photograph of a man driving a hearse. Next to the car is a man on a motorcycle. Probably used as a trade card to advertise a family business.

General:

Series 1, Box 3, U.S.A.--California--Santa Monica.

Collection Restrictions:

The collection is open for research use.

Collection Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

Hearses (Vehicles)  Search this

Motorcycles  Search this

Mexican American business enterprises  Search this

Funeral homes -- 1910-1930 -- California -- Los Angeles  Search this

Genre/Form:

Photographs -- Reproductions

Postcards

Picture postcards

Collection Citation:

Victor A. Blenkle Postcard Collection, c. 1880-c. 1970, Archives Center, National Museum of American History, Smithsonian Institution,

See more items in:

Victor A. Blenkle Postcard Collection

Victor A. Blenkle Postcard Collection / Series 1: Geographical Locations within United States / California - Santa Monica

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep86a373252-b92a-4bc8-aec2-336e848b7af3

EDAN-URL:

ead_component:sova-nmah-ac-0200-ref2225

Creator:

National Museum of American History (U.S.)  Search this

Interviewer:

Johnson, Paula, Curator  Search this

Loza, Mireya  Search this

Velasquez, Steve  Search this

Interviewee:

Bazán, Mario  Search this

Brambila, Gustavo , 1953-  Search this

Castillo Llamas, Alejandro  Search this

Ceja, Juanita  Search this

Ceja, Pedro  Search this

García , Placido  Search this

Herrera, Rolando  Search this

Hurtado, Aurelio  Search this

Llamas , Rosa  Search this

Llamas, Esther  Search this

Maldonado, Hugo  Search this

Maldonado, José Guadalupe  Search this

Morán Ceja, Amelia  Search this

Portillo, Lorenzo  Search this

Preciado, Salvador  Search this

Robledo, Everardo  Search this

Robledo, Vanessa  Search this

Segura, Rosaura  Search this

Torres, Edgar  Search this

Extent:

7.71 Gigabytes (9 .mp3 files, 13 .wav files, 19 .pdf files)

Culture:

Latinos  Search this

Latinx  Search this

Type:

Collection descriptions

Archival materials

Gigabytes

Born digital

Oral history

Transcripts

Date:

2011-2019

Summary:

Collection documents Mexican American winemakers through oral history interviews and transcripts.

Content Description:

Born-digital audio interviews and transcripts with Mexican American winemakers.

Arrangement:

Collection is arranged into one series, alphabetically by interviewee name.

Historical:

The history of winemaking in California cannot be told without recognizing the significant contributions of Mexican and Mexican American workers, who planted, nurtured and harvested the wine grapes. In recent decades, some have become successful wine makers and owners, applying technical expertise as well as knowledge gained through years of experience and mentorship under established winemakers. The Sonoma, Napa and Lake Country districts now include numerous Latino-owned wine estates.

Related Materials:

Materials in the Archives Center

American Wine Documentation Project, NMAH.AC.0817

Provenance:

Collection made for the National Museum of American History.

Restrictions:

Collection is open for research. Access and use of born digital audio materials available in the Archives Center reading room.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

Latinas  Search this

Labor  Search this

Mexican American business enterprises  Search this

Wine and wine making  Search this

Wine industry  Search this

Bracero Program  Search this

Migrant workers  Search this

Entrepreneurship  Search this

Genre/Form:

Born digital

Oral history

Transcripts

Citation:

Latino Winemakers Oral History Project Collection, Archives Center, National Museum of American History

Identifier:

NMAH.AC.1516

See more items in:

Latino Winemakers Oral History Project Collection

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8d96351eb-0716-4f22-b151-cfaa7a33606a

EDAN-URL:

ead_collection:sova-nmah-ac-1516

Creator:

Orci, Hector  Search this

Orci, Norma  Search this

Orci Advertising Agency  Search this

Names:

McCann Erickson  Search this

Extent:

3.5 Cubic feet (10 boxes)

Type:

Collection descriptions

Archival materials

Letters (correspondence)

Born digital

Newsletters

Business records

Clippings

Photographs

Training manuals

Slides (photographs)

Programs

Reports

Advertisements

Awards

Oral history

Advertising

Date:

1979-2016, undated

Summary:

The Hector and Norma Orcí Advertising Agency Records document the history, educational, and creative output produced by Hector and Norma Orcí throughout their extensive career in advertising. The Orcís founded their own independent agency in 1986 in Los Angeles. The Orcí Advertising Agency successfully introduced various products to Latinos in the United States and developed a reputation as one of the top advertising agencies to understand the US Latino market. The collection showcases the agency's history and awards, advertising and marketing campaigns, and its role in educating advertising agencies on the importance of the US Latino market.

Scope and Contents:

The collection documents the Orcí Advertising Agency and its work in helping clients market their products to U.S. Latinos, its marketing methods and creative philosophy, and its role in educating other advertising companies about the Latino consumer market in the United States. The collection includes the founding and history of the agency, business records, awards and press clippings, training materials for staff, reports on the US Latino market for various products, training and curriculum materials for a UCLA Extension course on advertising in the US Latino market, account reports, conference materials, slides and photographs, and campaigns and advertising materials developed for clients such as Allstate, Honda, and Pepsi. Video footage of Spanish-language commercials developed by the Orcí Advertising Agency is also part of the collection.

Arrangement:

The collection is divided into five series.

Series 1: Background Materials, 1979-2010, undated

Series 2: Advertising and Marketing Materials, 1986-2003, undated

Series 3: Teaching Materials, 1985-2012, undated

Series 4: Conference Materials, 1984-1999, undated

Series 5: Audiovisual Materials, 1986-2016

Biographical / Historical:

Once employees of La Agencía de McCann-Erickson advertising company, Hector and Norma Orcí founded their own independent agency in 1986. The Orcí Advertising Agency, also known as La Agencía de Orcí & Asociados, is based in Los Angeles. Since its inception, the Orcí Advertising Agency has devoted itself to US Latino marketing and teaching other advertising agencies how to effectively advertise and sell products to US Latinos. The Orcís quickly developed an impressive roster of successful campaigns for major clients and continue to be a well-respected agency in the advertising sector.

Separated Materials:

The Division of Work and Industry holds the following artifacts related to this collection:

Virgin of Guadalupe Painting, Accession #: 2015.0306.01

INS Eagle Painting, Accession #: 2015.0306.02

Don Quixote Figurine, Accession #: 2015.0306.03

Provenance:

Collection donated by Hector and Norma Orcí, 2016.

Restrictions:

Collection is open for research.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

Hispanic American businesspeople  Search this

Hispanic American leadership  Search this

Hispanic American consumers  Search this

Mexican American leadership  Search this

mexican Americans and mass media  Search this

advertising -- Beer -- 1950-2000  Search this

Mexican American business enterprises  Search this

advertising -- 21st century  Search this

Advertising campaigns  Search this

Hispanic American business enterprises  Search this

advertising -- Beverages  Search this

Hispanic American capitalists and financiers  Search this

Advertising history  Search this

advertising -- Soft drinks  Search this

Advertising executives  Search this

Hispanic Americans and mass media  Search this

Advertising agencies -- United States  Search this

Minority consumers  Search this

advertising -- Automobiles  Search this

Hispanic American businesswomen  Search this

Minorities in advertising  Search this

Latinos in American society and culture  Search this

Hispanic Americans -- Press coverage  Search this

Genre/Form:

Letters (correspondence) -- 20th century.

Letters (correspondence) -- 21st century

Letters (correspondence) -- 21st century

Born digital

Newsletters -- 21st century

Business records -- 21st century

Clippings -- 20th century

Photographs -- 20th century

Training manuals -- 21st century

Slides (photographs) -- 20th century

Programs -- 20th century

Clippings -- 21st century

Newsletters -- 20th century

Programs -- 21st century

Reports -- 21st century

Slides (photographs) -- 21st century

Reports -- 20th century

Advertisements -- 21st century

Training manuals -- 20th century

Awards

Business records -- 20th century

Oral history -- 2010-2020

Advertising -- 20th century

Photographs -- 21st century

Advertisements -- 20th century

Citation:

Hector and Norma Orcí Advertising Agency Records, 1979-2016, Archives Center, National Museum of American History.

Identifier:

NMAH.AC.1384

See more items in:

Hector and Norma Orcí Advertising Agency Records

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep82a861536-25d5-4aed-9857-90cfffce228d

EDAN-URL:

ead_collection:sova-nmah-ac-1384

Creator:

Lopez Negrete Communications (Houston, Texas)  Search this

Names:

Bank of America  Search this

Circle K Corporation  Search this

Fiesta Mart  Search this

Goya Foods, Inc.  Search this

Houston Metropolitan Transit Authority  Search this

Microsoft Corporation  Search this

Nationsbank  Search this

Tyson (Firm)  Search this

Wal-Mart (Firm)  Search this

Extent:

14 Cubic feet

Type:

Collection descriptions

Archival materials

Posters

Born digital

Oral history

Print advertising

Place:

Texas -- 20th century

Date:

1988 - 2015

Summary:

The López Negrete Communications Advertising Collection showcases the successful print advertising campaigns the communications agency undertook with major clients like Goya Foods, NationsBank, and Walmart. The advertising posters in this collection exemplify the agency's creativity in building on U.S. Latinos' everyday experiences to market American products and services. Alex and Cathy López Negrete, the founders of López Negrete Communications, made it their mission to use ethnographic approaches to better understand the U.S. Latino market which led to their success as the largest independently-owned Latino advertising agency in the country.

Scope and Contents:

The collection is made up of López Negrete Communications' large posters created as part of the print advertising campaigns for major American corporations and oral history interviews with Javier Gonzalez Herba, Alex López Negrete, and Cathy López Negrete. Transcripts for oral history interviews with Javier Gonzalez Herba and Alex López Negrete are available.

López Negrete Communications' clients include Fiesta Mart, Goya Foods, NationsBank (and its successor, Bank of America), Tyson Foods, and Walmart. The content of the posters serves as an example of the advertising agency's efforts to better understand the U.S. Latino market by engaging with Latinos' everyday experiences through ethnography and direct communication.

Arrangement:

The collection is divided into ten series.

Series 1: Background Materials, 2016

Series 2: Bank of America, 2000-2007

Series 3: Circle K, Totally Bueno, 2003

Series 4: Fiesta Mart, Inc., 2002-2003

Series 5: Goya Foods, Inc., 2003

Series 6: Houston Metropolitan Transit Authority (METRO), El camino a su destino/The Road to Your Destiny, 1988

Series 7: Microsoft, Nosotros vemos/We See, 2002

Series 8: NationsBank, 1994-1998

Series 9: Tyson Foods, 2001-2006

Series 10: Walmart, Inc. 1998-2015

Biographical / Historical:

Originally named Third Coast Marketing, López Negrete Communications was founded in 1985 by Alex and Cathy López Negrete. The advertising agency has been based in Houston, Texas since the beginning but has additional offices in Los Angeles and New York. López Negrete Communications is currently the largest independently-owned Latino advertising agency in the United States. It is known for drawing on the everyday lives and experiences of US Latino consumers in order to work with major corporate clients to market their products through effective communication and empowerment.

Separated Materials:

The Division of Work and Industry holds the following artifacts related to this collection:

Coin, Accession #: 2015.0305.01

Paperweight, Accession #: 2015.0305.02

Provenance:

Collection donated by López Negrete Communications, 2016.

Restrictions:

Collection is open for research.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

advertising -- Department stores  Search this

Hispanic American business enterprises  Search this

Latinos in American society and culture  Search this

advertising -- Banks  Search this

mexican Americans and mass media  Search this

Advertising agencies -- 20th century  Search this

advertising -- Computers  Search this

Advertising campaigns  Search this

Advertising history  Search this

Minorities in advertising  Search this

Mexican American business enterprises  Search this

advertising -- Food  Search this

advertising -- Transportation  Search this

Advertising agencies -- 21st century  Search this

Minorities in advertising -- 1950-2000  Search this

Hispanic Americans and mass media  Search this

Hispanic American consumers  Search this

Hispanic American mass media  Search this

Hispanic American businesswomen  Search this

Hispanic American capitalists and financiers  Search this

advertising -- Groceries  Search this

Hispanic Americans -- 1950-2000  Search this

Hispanic American businesspeople  Search this

Genre/Form:

Posters -- 1980-2010

Born digital

Oral history -- 2010-2020

Posters -- 20th century

Print advertising

Citation:

López Negrete Communications Advertising Collection, 1988-2015, Archives Center, National Museum of American History.

Identifier:

NMAH.AC.1413

See more items in:

López Negrete Communications Advertising Collection

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8e8b897a3-3138-4617-b01c-d4723ea61c7a

EDAN-URL:

ead_collection:sova-nmah-ac-1413