United States of America -- Maryland -- Carroll County -- Westminster
United States of America -- Maryland -- Carroll County -- Marston
United States of America -- Maryland -- Carroll County -- New Windsor
Date:
1838-2023, undated
bulk 1872-1985
Summary:
Papers documenting the farming and family life of the Robinson family of Prince George's County and after 1975, Charles County, Maryland. Papers documenting the farming and family of the Via family of Greene County, Virginia, Washington, D.C., Prince George's and Calvert Counties, Maryland, by 1949.
Scope and Contents:
An extensive and comprehensive collection of papers relating to family, farming, and the Southern Maryland tobacco culture, the Robinson and Via Family Papers cover many aspects of family and farm life. The papers are particularly important in regard to the tobacco culture that defined Southern Maryland for generations. The papers concern two distinct family groups, the Robinson and Via families who are connected through the marriage of Franklin A. Robinson and Adina Mae Via. The papers consist of material generated by the Robinson and Via families in their personal and working lives and as farm owners and operators.
The papers are especially strong in 20th century material. They consist of various types of farm records: account books, bills, receipts, tenant farming agreements, ephemera, land rental and purchase agreements, insurance policies, photographs and 8mm and 16mm films of farming practices and procedures, equipment and landscapes, related to the farming of tobacco, small grains, and livestock. The personal records include diaries, letters both personal and business, greeting cards, newspaper clippings, scrapbooks, high school yearbooks, baby books, house plans, recipe books, photographs and 8mm films of birthdays, holidays, weddings, baptisms, family occasions, and family travel, oral histories, and funeral ephemera including photographs, and transcription discs. Of particular interest are the "Serenity Farm Tobacco Production Photographs" documenting the crop year 1999-2000 and the films detailing agricultural practices. There is a memorandum book for Black Walnut Thicket, 1885-1901, the Baden farm in Baden, Prince George's County.
This collection includes a comprehensive range of 8mm and 16mm films and photographs documenting farming practices and landscapes as well as family gatherings, birthdays, holidays, and vacations. The researcher is alerted to the fact that in some cases with the memorandum and account books, books printed for a given year were often saved and used for subsequent years, some were dated, some were not.
The collection is divided into seven series arranged by subject and most often chronologically at folder level within each series.
Arrangement:
The collection is divided into seven series:
Series 1: Ferndale Farm (Potomac Landing), Prince George's County, Maryland, 1861-1973, undated
Subseries 1.1: Farm papers, bill, and receipts, and publications, 1861-1973, undated
Subseries 1.2: Farm papers, bill, and receipts, 1945-1960, undated
Subseries 1.3: Farm papers, bills, and receipts, 1960-1965, undated
Series 2: Robinson Family, 1845-2017, undated
Subseries 2.1: Family Papers and Publications, 1845-1993, undated
The Robinson family is thought to be of Scottish origin and appear in the records of Prince George's County, Maryland by the early 18th century. The line has been definitively traced to James Robinson (?-1849). James' father was probably Benjamin Robinson (?-1810), of Prince George's County, Maryland. (Will Book TT1, pg. 15, Records of Prince George's County, Maryland, Maryland State Archives (MSA))
James Robinson and Sarah Wynn were issued a marriage license on February 28, 1802 in Prince George's County, Maryland. (Marriage Records of Prince George's County, Maryland) Eleven children lived to maturity (not listed in birth order); Thomas Wells (1803-1869), Ann, Priscilla, James Monroe, Benjamin (1813-1882), John C. (1819-1895), Mary Sophia, Thomas Stanley (1800-1874), Alfred, Sarah Ann, Matilda, and Rebecca Maria.
James worked as a farm manager for Benjamin Oden near Upper Marlborough, Prince George's County. (Oden Papers, Maryland Historical Society) The Robinsons and their children, moved to Wood County, Virginia (now West Virginia) by April 18, 1818 where James acted as Oden's land agent (Deed Book 6, pg. 123, Land Records of Wood County, West Virginia). They brought with them three enslaved described in the above reference as, "Kate a woman 45 years of age very black; Colonel a boy aged 8 years yellow complexion: and George a boy aged six years of a dark brown complexion." They settled on part of what was known as the "Burnt Mill" tract in the general area where the Hughes River meets the Little Kanawha River. (Deed Book 9, pg. 110 and Deed Book 14, pg. 40, Land Records of Wood County)
Thomas Wells Robinson may not have accompanied his family to Virginia as he has a presence in Prince George's County prior to 1822 and was employed as a farm manager for Benjamin Oden at least until 1832. He married Elizabeth J. Richards on December 15, 1829 (Robinson Family Bible). They had nine children; Richard Thomas (1831 1906), Rebecca Maria (1832-1895), Mary Wynn (1834-1916), James George (1835-1883), Virlinda Victoria (1837-1838), Elizabeth Ann (1839-1916), Sarah Ann Sophia (1840-1874), Franklin Alexander (1841-1905) and John Alfred (1843); seven lived to maturity. (Robinson Family Bible) Elizabeth died on August 17, 1843 from complications in childbirth. She was buried in the graveyard of Page's Chapel (later known as St. Thomas Episcopal Church), Croom, Prince George's County.
In 1843, Thomas purchased the plantation of Dr. Benjamin B. Hodges for $10,000 or approximately $15 an acre. Hodges was a brother-in-law of Benjamin Oden. The deed dated September 7, 1843 describes the parcel as containing, "Six hundred and twenty nine acres of land more or less and constitute that plantation or Estate of the said Benjamin Oden heretofore commonly called "Brown's Quarter Place" being the Land tracts and parcels of land sold by the said Benjamin Oden to the said Benjamin B. Hodges and by deed bearing date the tenth day of December eighteen hundred and thirty five and recorded in Liber AB no. 10 folio 162 also one of the land Records of the County aforesaid". (JBB no. 3 pgs. 312 314, Land Records of Prince George's County) The land was level to rolling bordered on the north by a tributary of Piscataway Creek and generally termed "white oak land". Underlying the whole property was a large strata of gravel and sand. The entire parcel went by the name, Potomac Landing.
Thomas supplemented his land holdings with later purchases. With the exception of twenty acres purchased from Sarah Talbert in 1844, (JBB no. 3 pg. 475, Land Records of Prince George's County) and the purchase of lot #3 consisting of 195 acres, part of the estate of John Townshend in 1856, these purchases were not contiguous to Potomac Landing. By the time of his death in 1869 these non-contiguous parcels had been sold. Thomas sold eighty-six acres of Potomac Landing and Jeffries to Edward Eversfield in October of 1843. (JBB no. 3, pg. 198, Land Records of Prince George's County) On January 13, 1846 Thomas married the widow Martha Ann Walls, daughter of George and Martha Naylor Walls. They had two sons; Benjamin Wells (1848-1849) and Robert Henry (1851-1937).
In addition to his sons, Thomas owned enslaved. The number varied from six in 1849 (JBB 6, folio 186, Land Records of Prince Georges' County) to eleven as noted in the census for 1850, and finally six as noted in the census of 1860. The 1867 Maryland Slave Statistics noted that, "at the time of the adoption of the Constitution of Maryland, in the year 1864, . . ." Thomas owned six enslaved, their names and ages being; Isaac Franklin age 31, Alfred West age 19, Susan West age 17, Margaret Franklin age 14, Fannie Franklin age 12, and Peter Franklin age 9. All were noted as being in good physical condition. (Prince Georges' County Slave Statistics 1867 1869, C 1307 1, MdHR:6198, page 185, MSA)
Thomas's financial problems began in the mid-1800s when Deeds of Trust appear in the county records securing outstanding loans. In 1856 and 1857 Thomas joined with others as bondsman for his son, Richard who was serving as "Collector of the State and County Taxes" for the 4th collection district, making he and the other signatories liable for any uncollected taxes. This, coupled with poor investments, led to his almost being "sold out" in 1859-1860 by J.W. & E. Reynolds of Baltimore to pay his debts. He executed three drafts on Penn & Mitchell, also of Baltimore, to pay off J.W. & E. Reynolds. (Equity Case #597, Prince Georges' County) Thomas was in poor health and his son James managed the farm in 1857 and 1858, and again from 1861 to October of 1862 (Equity Case #873, Prince Georges' County)
In October of 1862 Thomas' two sons, James and Franklin, traveled to Richmond to join the Confederate States Army. James enrolled in the 5th Battalion, Local Defense Arsenal and Franklin enrolled in the 5th Virginia Infantry, the Stonewall Brigade. (CSA Military Records, National Archives) James visited home frequently but was captured by the Union Army in St. Mary's County, Maryland on May 15, 1864 and spent the remainder of the war in Point Lookout Prison Camp. He was released on May 14, 1865. Franklin was not able to visit home at all during the war but survived to return home in 1865.
In 1865, Thomas surveyed a parcel of 172 acres for his daughter Rebecca Maria. Rebecca had married her second cousin, William B. Robertson, on November 18, 1855. He made a gift of fifty acres, and Rebecca agreed to purchase the remainder. The Robertsons named this parcel Holly Grove. In Equity Case #849 (1872) filed after Thomas' death, his widow Martha and Samuel H. Berry, as executrix and executor, sought to recover payment for this land. At that time, William B. Robertson described this 172 acres of Potomac Landing: "There was no fences on the line which separated this land from the old gentleman's land, but he was to put a fence on it which he agreed to do before we agreed to come there. The land was thin, unimproved, with gullies and scrubby pine. If witness had been a judge of land he would not have given five dollars for it. All the improvements were one comfortable quarter the other indifferent with a poor oak shingle roof, worn out which made it not tenantable." Further along in his testimony, William gave an account of a conversation, "In a few days my father in law Thos. W. Robinson came to Washington and told me there his children had returned from the South, his two sons, that his debts were small and he was a happy man." Rebecca and William built a house on the property, a side-hall, double parlor plan that most likely her brother James was builder. They also built accompanying farm structures. (Records of Prince George's County, Maryland, Equity Case #849, MSA)
Thomas' son, Franklin, managed the farm after the War. In December 1868 Thomas entered into a sharecropping agreement with Edward Hanson, an African-American. After about a year-long illness, on May 16, 1869, Thomas died, deeply in debt. He was buried beside Elizabeth in the graveyard at St. Thomas' Church. He named as executrix his wife, Martha, and his friend and lawyer, Samuel H. Berry, as executor. His will divided the farm into thirds, one third going to his wife and their son Robert Henry, one third to his son James, and one third to his son Franklin. The land was surveyed according to the will. His personal property was sold but not enough profit was realized to pay off his creditors. The Commissioners of Prince George's County sued the estate on behalf of Thomas' creditors. The outcome was that in 1876 the property was sold at public auction. The Notice of Sale dated September 1, 1876 in the local county newspaper, The Prince Georgian, describes the farm as, "containing 514 2/3 acres More or less. The Improvements consist of a SMALL DWELLING, Three Barns, Stabling, and other necessary outbuildings. It is well wooded and watered, and the soil of fair quality. It has recently been divided into three lots and will be offered in lots, a description of which will be given at the time of sale." The sale was held on September 27, 1876, Lot No. 1 was purchased by Robert for $6.00 an acre, Lot #2 was purchased by Franklin for $5.00 an acre and Lot #3 was purchased by James for $4.00 per acre. Robert and Franklin eventually paid off their mortgage, but James defaulted on his purchase and later moved to St. Mary's County, Maryland. His portion later came to be owned by the Hawkins family, some members who had worked on the Robinson farm. (Equity Case #873, Prince Georges' County, MSA)
Lot #1, purchased by Robert from his fathers' estate, consisted of 177-1/3 acres, including the dwelling and farm buildings. On July 24, 1872, he married Amanda Malvina Baden (1849-1940), daughter of Robert W. G. and Margaret Caroline Early Baden. The Baden and Early families were both prominent south county families. Robert and Amanda had eight children; Caroline Early (1873 1967), Lucy Tennent (1875 1958), Albert Henry (1878 1914), Martha Perry (1880 1961), Robert Gover (1882 1882), Frank Alexander (1883 1970), Margaret Baden (1886 1956) and Grace Malvina (1889 1965).
By 1880 Robert had paid off his debt on the property and was fully engaged in farming. Unlike his father, or perhaps because of his father, Robert did not add to his land holdings, choosing to remain relatively debt free for his lifetime. The only land transactions he participated in were the sales of 79-3/4 acres in 1921 of Amanda's inheritance from her father and her interest in two smaller parcels of her father's land sold in 1894 and 1928 respectively. In 1928 he transferred 3.09 acres to his son Frank.
As late as the Federal census of 1880, Franklin was living with Robert and his household, both men engaged in farming. Sometime after 1880, Franklin took up residence on his part of Potomac Landing. His brother James most likely built the side-hall double parlor house that copied the main house at Potomac Landing. On February 18, 1897, Martha Robinson, died at the age of ninety. She was buried in the graveyyard of St. Paul's Episcopal Church, Baden, Prince George's County.
Robert continued cultivation of tobacco and small grains as his father before him. The first reference to the farm being named Ferndale is found in the "Communion Record" of Robert's daughter, Martha Perry "Pattie", dated 1896. (Robinson and Via Family Papers) The exact origin or reason for this new name is lost but perhaps the name Potomac Landing held such bitter memories of debt and hardship that, as a symbolic break with the past, a new name was found. It also may have simply been a way to distinguish this portion of Potomac Landing from the others. The farm continued to be listed on tax bills as Potomac Landing well into the 20th century, but was known to the general public and businesses as the Ferndale Farm. (Robinson and Via Family Papers)
Robert served as deputy inspector at the State Tobacco Warehouse in Baltimore for eight years under W.B. Bowie. He also served on the Board of Directors of the Bank of Brandywine. In July of 1905, Franklin died, a bachelor farmer. He was buried facing south in the graveyard of the Church of the Atonement, Cheltenham, (a chapel in St. Thomas' Episcopal Parish) where he had served as vestryman, treasurer, and cemetery custodian. Franklin died intestate and a lengthy process of dividing his estate began. This resulted in the sale of his part of Potomac Landing (Lot #2) in July 1908 to William E. Boswell. The court declared Robert ineligible for any inheritance due to his being " . . . a brother of the half blood." The Boswell family later sold the property to the Billingsley family of St. Mary's County. (Equity Case 3209, Prince George's County)
In 1910, after living in the farm's original home for approximately sixty seven years, the Robinson family built a new home. It was described in a 1956 insurance policy as, "2 story, frame, metal roof, 16x43, wing 14x28, 9 rooms." (Robinson and Via Family Papers) The house design was a simple Victorian with plastered walls, and lit by carbide gas. Electrical lighting was installed in 1951. The house was built with monies from Robert and Amanda, and their son Frank, who served as builder and contractor.
On Tuesday March 9, 1937, "During a celebration in honor of his wifes birthday anniversary, Mr. Robinson collapsed at the table and died immediately without a word or a sigh." (Robinson and Via Family Papers) Robert was buried beside his mother in the cemetery at St. Paul's Episcopal Church, Baden.
At Robert's death, Ferndale Farm was valued at $30.00 an acre, the total acreage, 174 acres, being valued in the whole at $5,220.00. Robert died intestate, again the fate of the land was in question. He left eight heirs, his widow, Amanda, six of his children and his son Albert Henry's only surviving child, R. Henry Robinson. Rather than have the farm sold and his mother's life disrupted, Frank purchased the estate and personal property from the heirs. Before this could take place, a deed had to be granted the heirs for the property since one had never been recorded after the 1876 sale. Equity case 873 was reopened sixty-two years after its supposed resolution. Frank testified, "over a period of about thirty years I would on a number of occasions, talk about the fact that he had purchased and paid for this property and that a deed had never been executed to him and [he] kept saying he was going to have someone straighten this matter out for him." It was discovered that Robert had fully paid for his part of Potomac Landing. On February 14, 1938 the farm was deeded from Amanda along with Robert''s heirs to Frank. (Book 499, page 334, Land Records of Prince George's County) According to the deed and a 1937 fire insurance policy the farm consisted of 177 1/3 acres, "1 two story dwelling, one tenant house, 1 barrack, 1 tobacco barn, 1 corn house & cow stable, 1 Stable, and 1 Granary & Stable." (Robinson and Via Family Papers)
Frank A. Robinson, now the sole owner of Ferndale Farm, was born August 17, 1883. He learned farming and in addition took up the trade of builder and contractor. As a young man, he worked in the general store of his uncle Robert Baden. He was the contractor for the first Bank of Brandywine and many homes in and around the town of Brandywine, including the home of his cousin Robert E. Baden, DDS. He was secretary of the Building Committee for construction of the Chapel of the Incarnation in Brandywine, a mission chapel for St. Thomas' Episcopal Parish. His success in the building trade gave him disposable income that he invested in land. His first purchase was in August, 1915 of a 2-9/100 acre of land in Brandywine that was being sold by the Board of County School Commissioners; the purchase price was $300. In March 1916 he purchased 38.09 acres of his Uncle Franklin's farm. This property adjoined Ferndale Farm.
Over the next fifty-four years of his life, Frank bought and sold many pieces of real estate. Perhaps his most significant purchases were: 18-1/3 acres purchased from The German American Colonization Land Company of Maryland in October 1915 (Book 115, pg. 140, Land Records of Prince George's County); 147.99 acres purchased from August and Wilhelmina Noltensmeir in December 1917 (Book 129, pg. 263, Land Records of Prince George's County) and 320 acres called the Vineyard purchased from William M. Wilson in March 1928. Frank used these three parcels as collateral for other purchases. Never once did he mortgage Ferndale Farm, insuring that no matter what financial stormy seas might blow, his home was secure. Over the course of his life, especially in the case of the Noltensmeir farm, when cash was needed a parcel of land would be surveyed off and sold. He inherited his grandfather Thomas' love of land but had fortunately developed a shrewd business sense to go along with it.
The booming economy and suburbanization of the Washington metropolitan area in the early 1960's led to the high quality gravel lying beneath Ferndale into becoming a valuable commodity. In October 1962, Franklin and his parents granted a three-year lease to William C. Nolte for mining sand and gravel on the Ferndale Farm at .174 per yard. (Book 2747, pg. 11, Land Records of Prince George's County) From now until 1975 when the property was sold, gravel would be mined from under the farm by various companies. In November 1962, Elizabeth and Frank transferred to Franklin the 38.09 acres Frank had purchased from Fitzhugh Billingsley in 1916. (Book 2754, pg. 99, Land Records of Prince George's County) That same year they transferred 6.754 acres, part of the Vineyard, to son Robert and his wife Lois, (Book 2765, pg. 201, Land Records of Prince George's County)
On December 28, 1965, Frank and Elizabeth participated in a land exchange/purchase of the farm of Ralph W. and Cordelia H. Brown located along the Patuxent River in Benedict, Charles County, Maryland. Franklin had rented this farm the year before and was impressed enough by its location and arability to work out a purchase. Frank and Elizabeth traded 65.9920 acres that would eventually become Franklin's under Frank's will. On February 21, 1966 they deeded the Charles County farm to Franklin and Adina. Adina named this property Serenity Farm. The property consisted of 480.66 acres. (Liber 179, page 708 etc., Land Records of Charles County)
On February 5, 1970, after a short illness, Frank died at Cafritz Memorial Hospital. He was buried at St. Paul's Episcopal Church near his parents. In his will, probated March 4, 1970 he left thirty acres of the property purchased from the German American Land Company and A. Noltensmeir to Elizabeth. He willed forty acres of the same parcel to daughter Mary Robinson Conner. The remainder of Ferndale Farm was willed to Franklin and the remaining acreage of the Vineyard was left to Robert Lee.
Franklin Alexander Robinson was born August 13, 1932 at the Garfield Hospital in Washington, D.C.. He received his schooling in the public school system of Prince George's County, graduating from Gwynn Park High School in June 1951. He was a charter member of Gwynn Park's chapter of The Future Farmers of America. He was extremely active in FFA, achieving the Degree of Maryland Farmer in 1950 and their highest award, the Degree of American Farmer at their convention in Kansas City, Missouri in October 1953. He obtained his private pilots license in 1954. He entered the United States Army in February 1955 and went through basic training at Camp Gordon, Augusta, Georgia. After basic training he was transferred to Camp Hanford, Washington State. There he worked part time on the farm of Dick and Theresa Laurent during his off duty hours and began a lifelong friendship with them. He returned home to farming on an agricultural discharge in October of 1956. On July 27, 1958 he married his high school sweetheart, Adina Mae Via, daughter of Robert Milton and Virginia Woods Via. They had three children: Franklin Alexander (1959), Robert David (1962), and Adina Theresa (1963).
Franklin continued expanding and improving the farming operation by modern methods and means. At times, he farmed over one thousand acres, both owned and rented. On February 21, 1966, his parents deeded their purchase of the Ralph W. and Cordelia H. Brown farm in Benedict to he and Adina, later known as Serenity Farm Franklin and Adina engaged an architect to draft house plans for an anticipated new residence. A small A frame vacation home was built on the property so the family could spend weekends there.
On December 14, 1966, after a long illness, Adina died from complications associated with Hodgkin's Disease. She was buried in Trinity Memorial Gardens, Waldorf, Charles County. Franklin married Margaret Walker Lennox (nee Tallen, known as Rita) on August 21, 1970 (Marriage Records of Prince George's County, Maryland). This marriage ended in divorce in 1977. There were no children from this marriage.
On July 14, 1975 the Robinson family, Franklin, his second wife, Margaret, her daughter Margaret W. Lennox, Franklin, Jr., R. David, A. Theresa and Elizabeth B. Robinson, moved to Serenity Farm. On July 17, 1975 Franklin and Elizabeth sold the remaining acreage of Ferndale Farm to Brandywine Sand and Gravel, thus ending 131 years of ownership by the Robinson family. Elizabeth Bourne Robinson died on July 15, 1976 and was buried beside her husband at St. Paul's Church, Baden. Franklin married Hiltrud (Ceddie) Harris (nee Sedlacek) on July 15, 1978. (Robinson Family Bible) This marriage ended in divorce in 1986. There were no children from this marriage. Franklin married Diedre Gale Merhiage on April 19, 1989; this marriage ended in divorce in 1997. There were no children from this marriage. He married Remelda Henega Buenavista on January 13, 2007.
The Robinson family continue day-to-day operations of Serenity Farm. The land is well suited to the growing of tobacco and small grains, which crops, (with the exception of tobacco) along with a flock of sheep, are cultivated there to the present time. After the crop year 2001 the Robinson family took the tobacco buyout program offered by the state of Maryland and ceased growing tobacco. Franklin is active in farming and community affairs having served on the vestry of St. Thomas Episcopal Parish, the Board of Directors of the Maryland Tobacco Growers Association (MTGA), the Board of the Production Credit Association, the Boards of three schools, Holy Trinity Day School, Queen Anne School, and Calverton School, and numerous other organizations. Currently the farm consists of approximately 275 acres. In 1981 a state agricultural land preservation district of 222.755 acres was created. This was the first such district in Charles County and one of the first in the state of Maryland.
Via Family
The Via family traces its origins to the colony of Virginia, where the probable progenitor of the line, Amer Via, a French Huguenot, settled in Manakin Town, Albemarle County between 1670-1700. It is impossible to trace the Via line definitively due to the loss of Virginia county records during the Civil War.
The Via family line covered in this collection can be definitively traced to William Via of Fredericksville Parish, Louisa (later Albemarle) County, Virginia. The William Via family lived west of the present day town of Whitehall at the base of the Blue Ridge Mountains, an area commonly known as Sugar Hollow. William Via III served in the Virginia Line during the Revolutionary War. He married Mary Craig, daughter of Thomas Craig and Jane Jameson, on March 17, 1784. William died on June 27, 1836, in Albemarle County (Rev. War Pension Appl. 6363, National Archives). His son Thomas married Sally, widow Griffin, on January 1, 1811 (Albemarle County Marriage Records). Their son, Hiram Karl Via (1812-1893), married Harriet Ardenia Naylor by license dated March 7, 1836 (Albemarle County Marriage Records).
Hiram and Harriet's son, Robert St. Clair Via (1844-1925), served as a private in Company I, 7th Virginia Infantry of the Confederate States Army (CSA Military Service Records, National Archives). After the war he married his first cousin, Mary Frances Naylor, daughter of Samuel Chapman Naylor and Eliza Jane Gardner, on April 3, 1866 in Rockingham County (Rockingham County, Virginia, Marriage Records). Sometime between 1870 and 1872, they moved to Linn County, Missouri, and settled about seven miles from the town of Bucklin. Their son, Hiram Chapman Via (1872-1933), was born there. In 1893, the family returned to Virginia, and settled on a farm in Greene County near the town of Stanardsville.
Hiram Chapman Via operated a mill as well as a farm. On March 15, 1899, he married Adina Eleanor Eusebia Runkle, daughter of Milton D. L. Runkle and Roberta A. Beadles (Greene County, Virginia, Marriage Records). They had three children: Bernice Olive (1902-1999), Robert Milton (1906-1983), and Deward Daniel (1909-1977).
Robert moved to Washington, D.C.. In December 1927 he began employment with the Capitol Traction Company as a streetcar conductor (Robinson and Via Family Papers). During the early 1930s, Robert rented a townhouse at 715 A St., SE, where he lived with his sister Bernice V. McMullan and her son, William C. McMullan; his brother and sister in law, and his parents. Next door, at 717, lived the Moses Albright family, including Moses's stepdaughter Ida Virginia Woods (1914-2010), daughter of Jesse Lee Woods (1894-1918) and Donna Mae Barker (1896-1928) of Frederick County, Maryland. Robert and Virginia began a courtship and on September 3, 1932 were married in Frederick, Frederick County, Maryland (Frederick County, Maryland, Marriage Records).
After their marriage, Robert and Virginia lived in various locations in the Washington metropolitan area. Their first child, Robert Delano, was born on March 24, 1933, and their second child, Adina Mae, was born on April 12, 1937. Virginia was employed outside the home while her children were in school. Her first job before her marriage had been with Woolworth's in Martinsburg, WV working the candy counter and then before the birth of her son at The Hecht Company on F St. in Washington, D.C.. After her marriage she worked briefly for the United States Postal Service in Capitol Heights, Maryland. Beginning in the 1950s, she worked first at the Hecht Company department store on 7th Street in the District and later for Charles of the Ritz as a receptionist in their beauty salon located in Woodward & Lothrop's F Street store in Washington, D.C.. She also worked as salon manager at the Charles of the Ritz salons in the Woodward & Lothrop stores in Seven Corners, Virginia, and Chevy Chase, Maryland. She retired due to health reasons in 1973.
On September 10, 1941, Robert and Virginia purchased Lot #43 in Woodlane subdivision in Prince George's County. (Book 619, pg. 12, Land Records of Prince George's County) A house was designed for them for this lot by Clyde E. Phillips. They did not construct a home on this property due to the outbreak of World War II. Robert, due to his employment in public transportation, did not serve with the Armed Services in World War II. On October 18, 1946, they purchased approximately thirty acres bordering on Burch's Creek near the towns of Clinton, also know as Surrattsville, and T.B. in Prince George's County from Joseph H. and M. Pauline Blandford. (Book 873, pg. 483, Land Records of Prince George's County) Over the next three years, hiring private contractors, doing work themselves, and with the help of Robert's brother Deward, they built the two story house designed by Phillips in 1941. They moved to the farm from Capitol Heights in 1949. Robert raised hogs, small grains and a crop of tobacco yearly on this farm and also maintained his job with Capitol Transit (formerly Capitol Traction).
In 1954, Robert and Virginia purchased a farm of approximately 150 acres in Island Creek, Calvert County, Maryland. The intention was for Robert and his son to enter into a full time farming operation on expanded acreage. Robert D. Via, known as Delano, graduated from Gwynn Park High School in June 1951. Delano was a part-time farmer and pursued a career as a country and western singer with Bashful Bob and the Rhythm Rangers, he being Bashful Bob. He was employed in various jobs, and began a tour in the Army in 1953. By the time the Via family moved to Calvert County in 1956, he decided to pursue careers other than farming. He eventually traveled and worked in various parts of the United States. He married first Delores Cooper, second Gloria J. Irick, and finally Candice Marinelli in December 1974, they had two children, Robert Marin (1975) and Kirstin Marin (1976).
On June 1, 1956 Robert resigned from his position at Capitol Transit due to health reasons. He and his family moved to the farm in Island Creek, Calvert County where he began full time farming. He and Virginia sold the thirty-acre farm in Prince George's County on June 21, 1956 to Melvin C. and Geraldine H. Rardia. (Book 2003, pg. 564, Land Records of Prince George's County) Virginia continued her employment with Charles of the Ritz. Adina, now a graduate of Gwynn Park High School, was employed by the USAF at Andrews Air Force Base in Camp Springs, Maryland. They both commuted daily from Calvert County to their places of employment.
Robert farmed in Calvert County, raising hogs, cattle, small grains and tobacco. Over the course of the next twenty-seven years, Robert and Virginia sold smaller parcels off the farm. In 1974, Robert and Virginia built a small retirement home designed for them by Calvert Masonry Contractors. Robert died on December 22, 1983. He was buried beside his daughter Adina in Trinity Memorial Gardens. At the time of Robert's death, the farm consisted of 28.694 acres. In 1998, Virginia deeded the remainder of the farm, then less than six acres, to her grandson, Franklin A. Robinson, Jr. who sold all but a one-acre lot in April 1999.
Virginia continued to live on the farm in Calvert County, maintaining a small herd of cattle. In the fall of 1989 Franklin, Jr. went to live with her. In 1993, the onset of Alzheimer's Disease required her to move to Serenity Farm and take up residence with her granddaughter A. Theresa. Virginia participated in various studies on Alzheimer's Disease conducted by the National Institutes of Health, Bethesda, Maryland beginning in 1992. She was profiled in the September 1997 issue of Washingtonian Magazine. In October of 1998 she moved to All American Senior Care in Brandywine, Maryland and in 1999 she moved to Morningside, an elderly care facility in Waldorf, Maryland. In 2002, she moved to St. Mary's Nursing Center in Leonardtown, Maryland. The remainder of the farm was sold in 1999 and 2002. She died January 14, 2010 and was buried at Trinity Memorial Gardens in Waldorf.
Adina Mae Via was born April 12, 1937 at the Homeopathic Hospital in Washington, D.C.. Adina grew up in Washington, D.C. attending public schools. She moved with her family to the Burch's Creek farm, Prince George's County, in 1949. She enrolled in the Prince George's County school system, and graduated from Gwynn Park High School in June of 1955. After graduation, she was employed by the USAF at Andrews Air Force Base in Camp Springs.
In July of 1956, she moved with her family to the Via farm in Island Creek, Calvert County. On July 27, 1958 she married Franklin A. Robinson at the Chapel of the Incarnation. They had three children: Franklin Alexander (1959), Robert David (1962) and Adina Theresa (1963). In the fall of 1958, she and Franklin took up residence in the home they had built on Ferndale Farm. She resigned from her position with the USAF in 1959.
On December 14, 1966, at Providence Hospital in Washington, DC, Adina died from complications due to Hodgkin's Disease. She had been battling this disease for many years prior to her death. She was buried in Trinity Memorial Gardens, Charles County.
Related Materials:
Materials at Other Organizations
The Maryland Historical Society holds items (costume, farming related implements) related to the Robinson and Via families.
Separated Materials:
Materials at the National Museum of American History
The Division of Work and Industry (Agriculture Collection) holds agricultural implements and artifacts associated with both the Robinson farms and the Via farm; the Division of Home and Community Life holds clothing, textiles (crib quilt), jewelry, cosmetics and Adina M. Robinson's sewing box and dress patterns; (Costume and Textiles Collection). See accession numbers: 1989.0688, 1990.0394, 1991.0010; 1991.0722, 1992.0184, 1992.0283, 1992.0321, 1992.0474, 1992.3106, 1994.0064, 1994.0304, 1997.0327, 1998.0038, 1998.0129, 2001.0196, 2002.0087, 2003.0015, 2005.0009.
Division of Armed Forces History (now Division of Olitical and Military History, National Numismatics Collection) holds the Robert M. Via Trolley Token Collection.
Provenance:
The collection was donated to the National Museum of American History, Archives Center, by Franklin A. Robinson, Jr., in November 1993.
Restrictions:
Collection is open for research but negatives and audiovisuial materials are stored off-site and special arrangements must be made to work with it. Some papers of living persons are restricted. Access to restricted portions may be arranged by request to the donor. Gloves required for unprotected photographs. Viewing film portions of the collection and listening to LP recording requires special appointment. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
The Archives Center does not own exclusive rights to these materials. Copyright for all materials is retained by the donor, Franklin A. Robinson, Jr.; permission for commercial use and/or publication may be requested from the donor through the Archives Center. Military Records for Franklin A. Robinson (b. 1932) and correspondence from Richard I. Damalouji (1961-2014) are restricted; written permission is needed to research these files. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Abram Lerner - Smithsonian Associates Lecture, "Aspects of 20th Century Sculpture," 2-25-1974 (HMSG0003A-B/74-140)
Container:
Box 1 of 5
Type:
Archival materials
Collection Restrictions:
Original recordings are permanently restricted. Contact the Smithsonian Institution Libraries for access to reference copies, Transferring office; 7/7/2010 memorandum, Wright to Brooke; Contact reference staff for details.
Collection Citation:
Smithsonian Institution Archives, Accession 10-140, Hirshhorn Museum and Sculpture Garden, Audiotapes
Diane Waldman - Public Lecture, "The Changing Nature of 20th Century American Drawing," 4-25-1976 (HMSG0024A-B/76-110)
Container:
Box 1 of 5
Type:
Archival materials
Collection Restrictions:
Original recordings are permanently restricted. Contact the Smithsonian Institution Libraries for access to reference copies, Transferring office; 7/7/2010 memorandum, Wright to Brooke; Contact reference staff for details.
Collection Citation:
Smithsonian Institution Archives, Accession 10-140, Hirshhorn Museum and Sculpture Garden, Audiotapes
The Maid of Cotton (MOC) beauty pageant was sponsored by the National Cotton Council, Memphis Cotton Carnival, and the Cotton Exchanges of Memphis, New York, and New Orleans from 1939-1993. The contest was held annually in Memphis, Tennessee until the National Cotton Council and Cotton Council International moved to Dallas, Texas. Beginning with the 1985 pageant (held December 1984) the competition was held in Dallas. The pageant was discontinued in 1993 due to lack of funds, a sponsor, and changes in marketing strategies. The records include files on contestants, photographs, and scrapbooks.
Scope and Contents:
The collection contains the records for the Maid of Cotton pageant (1939-1993) sponsored by the National Cotton Council (NCC), Memphis Cotton Carnival, and the Cotton Exchanges of Memphis, New York, and New Orleans. The collection consists of approximately 38 cubic feet of records created by the NCC in the course of operating the Maid of Cotton contest from 1939 to 1993. The records form the complete archive of this fifty-four year program. The records include administrative files, scrapbooks, photographs, slides, and videotapes.
"One of the main values of the Maid of Cotton collection is its completeness. These are all of the official records of the program, documenting all of its activities throughout its entire existence from 1939 to 1993. As such, it represents a truly unique documentary record and opportunity for research.
Beauty contests have been the subject of serious scholarly study for many years. A search of WorldCat reveals over fifty books on the topic. Scholars have found the subject to be a fruitful springboard from which to study a wide variety of topics, primarily centered around issues of beauty, femininity, culture values, national identity, racism, and feminism.
Beauty pageants serve as symbols that reflect the values of American culture. For example, pageant winners have symbolized the advances made by formerly disenfranchised groups. Vanessa Williams, the first African American to win the Miss America crown (1983), rewrote the definition of beauty in America, and Heather Whitestone, the first deaf Miss America (1995), proved that physical handicaps need not hold anyone back from their dreams. Pageants can provide a focus for the re-examination of our society and culture. The tragic murder of six-year-old Jonbenet Ramsey in 1996 provided a window into what author Susan Anderson calls "the extravagant world of child beauty pageants," that led to public debate about issues of motherhood and adolescence.
In addition, beauty pageants can be viewed in advertising terms: they are the ultimate expression of the tried and true adage that sex sells. All pageants have sponsors and all sponsors want their products to be seen in a positive light. Some sponsors are content to contribute goods and services to the contestants --a new car, a trip to the Caribbean, a fur coat, etc. --so that their generosity can be noted in the publicity surrounding the contest. Others prefer to sponsor the entire program. The Miss Universe contest, for example, was created in 1952 by the Jantzen Company specifically to enable the company to showcase pretty girls wearing its swimsuits. Jantzen abruptly withdrew its previous support of the Miss America pageant when Yolande Betbeze refused to wear a bathing suit during her reign as Miss America 1951. The Maid of Cotton pageant is a highly organized, year-long, very visible public relations program that allows the National Cotton Council to showcase the wonders of cotton through the wonders of young beauty queens. Attractive young women are the perfect vehicle for promoting fashionable fabrics made from cotton.
Cotton --the product at the heart of the Maid of Cotton program --has been central to American economic and political history. NMAH's collecting and research interests reflect this. The Division of Work & Industry contains numerous cotton-related objects and much documentation on the subject. The Archives Center holds several cotton-related collections, including the Peter Paul Haring Papers, 1897-1935, documenting Haring's development of cotton picking machinery; the Lockwood Greene collection of thousands of engineering drawings, many of which were for textile mills; the Robert L. Shurr Script and Scrapbook for a 1939 biographical motion picture on Dr. George Washington Carver; and the Southern Agriculture Oral History Project Records, 1985-1992, which documents modern cotton farming through photography and oral history interviews. In addition, all aspects of cotton production, from farm to factory to finished goods, are documented in several hundred photos in the Underwood & Underwood Agricultural Photonegative Collection, the Underwood & Underwood Glass Stereograph Collection, the Division of Work & Industry Lantern Slide Collection, and the Donald Sultner-Welles Photograph Collection. Cultural aspects of cotton can be discovered in both the Warshaw Collection of Business Americana and in the DeVincent Collection of Illustrated American Sheet Music." (Orr, Craig. "NMAH Collections Committee", memorandum, 2009)
Series 1, Organizational and Pageant Files, 1939-1993, undated., is arranged chronologically by year. Files may contain correspondence, photographs, news clippings, radio commercial scripts, tear sheets, itineraries, trip reports, sheet music, legal documents, waivers, and permissions, and other material related to the Maid of Cotton pageant for that year. Files may also contain subsequent personal information on the Maid of Cotton for that year, for example change of address, news clippings, and the like. This series contains finalist files, trip files and tour report files.
Series 2, Photographs, Slides, and Transparencies, 1939-1994, undated., is arranged chronologically by year. This series contains photographs, slides, and transparencies related to the Maid of Cotton and her travels throughout the United States and overseas. It also contains photographs of the fashions worn by each Maid.
Series 3, Scrapbooks, 1951-1988, contains the scrapbooks created by the National Cotton Council office as well as scrapbooks created by the Maids themselves or others for her. Scrapbooks most often contain news clippings, ephemera, and sometimes correspondence.
Series 4, Audio-Visual, 1991-1993. This series contains video and audio related to the Maid of Cotton. It is currently unprocessed.
Arrangement:
This collection is arranged into four series.
Series 1: Organizational and Pageant Files, 1939-1993, undated
Subseries 1.1: Maid of Cotton files, 1939-1993
Subseries 1.2: Little Miss Cotton, 1956-1963, undated
Series 2: Photographs, Slides, and Transparencies, 1939-1994, undated
Subseries 2.1: Photographic Negatives and Transparencies, 1939-1993, undated
Subseries 2.2: Slides, 1939-1993, undated
Series 3: Scrapbooks, 1951-1988
Series 4: Audio-Visual, 1991-1993, undated
Biographical / Historical:
The Maid of Cotton pageant began in 1939. The annual pageant was sponsored by the National Cotton Council (NCC), Memphis Cotton Carnival, and the Cotton Exchanges of Memphis, New York, and New Orleans. The pageant was held in Memphis, Tennessee, in conjunction with the Carnival until the 1980s.
In mid-December every year the NCC released a list of contestants. Contestants were required to have been born in one of the cotton-producing states: Alabama, Arizona, Arkansas, California, Florida, Georgia, Kentucky, Louisiana, Mississippi, Missouri, New Mexico, North and South Carolina, Oklahoma, Tennessee, Texas or Virginia. They might have also been born in the cotton-producing counties of Alexander, Jefferson, Massac, Pulaski, Williamson or Madison, Illinois or in Clark or Nye counties of Nevada. There were usually twenty contestants each year.
Contestants were judged on personality, good manners, intelligence, and family background as well as beauty and an ability to model. A Top Ten were chosen and then a Top Five, and finally second and first runners up and a winner. Winners served as goodwill and fashion ambassadors of the cotton industry in a five-month, all-expense tour of American cities. In the mid-1950s the tour expanded globally. In the late 1950s a Little Miss Cotton pageant was begun but lasted only until 1963 before being discontinued. In the mid-1980s Dallas,Texas took over the pageant, in conjunction with the NCC and its overseas division, Cotton Council International. In 1986, to bolster interest and participation, the NCC eliminated the rule requiring contestants to be born in a cotton-producing state. The pageant was discontinued in 1993, one of the reasons being that Cotton Inc. stopped contributing scholarship money as well as waning public interest and changing marketing strategies. (pageantopolis.com website accessed April 2012.)
"The National Cotton Council is the official trade association of the cotton industry. The NCC was founded in 1939 to promote the interests of cotton farmers, ginners, brokers, and manufacturers from the Southern, cotton-growing states. Its mission evolved over the years as new uses for cotton and its byproducts have been found; as competition from synthetic fibers developed; as fashion tastes changed; as government regulation increased; and in response to foreign competition in both farming and manufacturing . The NCC website states that its modern-day mission is "to ensure the ability of all U.S. cotton industry segments to compete effectively and profitably in the raw cotton, oilseed and U.S.-manufactured product markets at home and abroad." Throughout its existence, the NCC has been the contact point for issues affecting its members, legislators in Congress, allied agribusiness, and consumers.
One of the first NCC programs undertaken by to promote the versatility and value of cotton to consumers was the Maid of Cotton program, begun in 1939. This consisted of a beauty pageant open to young women born in one of the seventeen southern cotton growing states. The contestants were evaluated on the basis of beauty, personality, poise, good manners, and intelligence; a family background in cotton production was especially helpful. The girls had to apply for selection to compete in the program. At first this was done directly to the Memphis-based program but eventually a system of state Maid of Cotton programs were established, whose winners went on to compete in the national Maid of Cotton contest. The Maid of Cotton received numerous prizes, whose value and variety tended to increase over the years. In the late 1940s, the program added a scholarship prize, probably in emulation of the Miss America contest. The Maid of Cotton pageant was held each December in Memphis as part of that city's Cotton Carnival festivities. The winner was featured prominently on her own float in the Cotton Carnival parade, was feted at prestigious Carnival events, and was treated as royalty wherever she went. Selection as the Maid of Cotton carried a high degree of status and mature ladies in the South to this day proudly identify themselves as such.
The Maid of Cotton's main function, once crowned, was to serve as a goodwill and fashion ambassador for cotton; any publicity she gained was automatically positive publicity for the cotton industry. Accompanied by an NCC-appointed manager, the Maids embarked on an all-expenses-paid tour. The Maids appeared in full regalia at public events such as county fairs, parades, and holiday events; starred in fashion shows featuring all-cotton outfits; gave speeches to local chambers of commerce and other groups; and in general were the attractive personification of the cotton industry wherever they went. At first, the tours concentrated on the cotton states but they were later extended to major cities outside the cotton belt and came to include visits to legislators on Capitol Hill. Beginning in the mid-1950s, the Maids began touring internationally and in the 1970s and 1980s they frequently headed up fashion shows in Asia.
Over time, however, the publicity value of an industry-anointed beauty queen lost its attraction both to the public and --more importantly --to the press. In addition, the role of cotton in the South, particularly in Memphis, declined. In 1986 the contest was moved from Memphis to Dallas. Eventually the cotton industry withdrew its support for the program's scholarships; the 1993 Maid of Cotton was the last to be crowned." (Orr, Craig. "NMAH Collections Committee", memorandum, 2009)
Related Materials:
Materials in the Archives Center
National Cotton Council Records, circa 1960s-1980s (AC1177)
Southern Agriculture Oral History Project Records, 1986-1991 (AC0773)
Provenance:
This collection was donated by the Cotton Museum at the Memphis Cotton Exchange on October 14, 2009.
Restrictions:
Collection is open for research but the negatives are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The Murals of Aztlán Film Production Records measures 5.1 linear feet and consists of film footage, sound recordings, and notes from the documentary produced by James Tartan during the exhibition Murals of Aztlán: the Street Painters of East Los Angeles at the Craft and Folk Art Museum, Los Angeles in 1981. Film and sound elements in the collection include original sound recordings, work print, outtakes, and trims. Also found are production notes, museum memorandums concerning the exhibition schedule, and a transcript of a recorded conversation among muralists.
Scope and Contents:
The Murals of Aztlán Film Production Records measures 5.1 linear feet and consists of film footage, sound recordings, and notes from the documentary produced by James Tartan during the exhibition Murals of Aztlán: the Street Painters of East Los Angeles at the Craft and Folk Art Museum, Los Angeles in 1981. Film and sound elements in the collection include original sound recordings, work print, outtakes, and trims. Also found are production notes, museum memorandums concerning the exhibition schedule, and a transcript of a recorded conversation among muralists.
Arrangement:
Collection arranged as 5 series.
Missing Title
Series 1: Exhibition and Production Notes, 1981 (8 folders; Box 1)
Series 2: Work Print and Soundtrack, 1981 (2.6 linear feet; Box 3, FC 1-30)
Series 3: Sound Recordings, 1981 (0.5 linear feet; Box 1-2)
Series 4: Voiceover Outtakes, 1981 (0.9 linear feet; FC 31-39)
Series 5: Trims and Outtakes, 1981 (0.9 linear feet; FC 40-48)
Biographical / Historical:
Murals of Aztlán is a documentary film produced by actor and filmmaker James Tartan during the exhibition Murals of Aztlán: the Street Painters of East Los Angeles held at the Craft and Folk Art Museum in Los Angeles, California in 1981. For the exhibition, artists Carlos Almaraz, Gronk, Judithe Hernandez, Willie Herron, Frank Romero, John Valadez and the East Los Streetscrapers (David Botello, Wayne Healy, George Yepes) painted portable murals in the gallery, which was open to the public during the installation of the work. The filmmaker and his crew interviewed the artists involved in the exhibition for the film, filmed the artists creating murals in the gallery, and also filmed the public viewing the artists working and the murals themselves.
James Tartan was born in 1931 and worked as a filmmaker, actor, and voiceover artist. In addition to Murals of Aztlán, Tartan created a documentary film about the 1974 Los Angeles County Museum of Art exhibition Los Four, and has been credited with training many Chicano filmmakers in the 1970s.
Separated Materials:
Additional production material from the documentary Murals of Aztlán, including a final print, is found in the James Tartan Film Collection, 1960-1985, held at the UCLA Chicano Research Center.
Provenance:
Donated by James Tartan, the filmmaker, in 1988.
Restrictions:
Use of original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center. Use of archival audiovisual recordings with no duplicate access copy requires advance notice. Contact Reference Services for more information.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Occupation:
Muralists -- California -- Los Angeles -- Interviews Search this
The Smithsonian Institution Festival of American Folklife, held annually since 1967 on the National Mall in Washington, D.C., was renamed the Smithsonian Folklife Festival in 1998. The materials collected here document the planning, production, and execution of the annual Festival, produced by the Smithsonian Center for Folklife and Cultural Heritage (1999-present) and its predecessor offices (1967-1999). An overview of the entire Festival records group is available here: Smithsonian Folklife Festival records.
Scope and Contents note:
This collection documents the planning, production, and execution of the 1999 Smithsonian Folklife Festival. Materials may include photographs, audio recordings, motion picture film and video recordings, notes, production drawings, contracts, memoranda, correspondence, informational materials, publications, and ephemera. Such materials were created during the Festival on the National Mall in Washington, D.C., as well as in the featured communities, before or after the Festival itself.
Arrangement note:
Arranged in 5 series.
Series 1: Program Books, Festival Publications, and Ephemera
Series 2: Celebrating New Hampshire's Stories
Series 3: Gateways to Romania
Series 4: South Africa: Crafting the Economic Renaissance of the Rainbow Nation
Series 5: Special Events
Historical note:
The Festival of American Folklife, held annually since 1967 on the National Mall in Washington, D.C., was renamed the Smithsonian Folklife Festival in 1998.
The 1999 Festival of American Folklife was produced by the Smithsonian Center for Folklife Programs and Cultural Studies and cosponsored by the National Park Service.
For more information, see Smithsonian Folklife Festival records.
Introduction:
As of January 1999, the Smithsonian Center for Folklife Programs and Cultural Studies was renamed the Smithsonian Center for Folklife and Cultural Heritage. The 1999 Festival hosted programs on New Hampshire, Romania, and South Africa. A central theme was the ability of diverse people from three continents, living with incredible societal changes, to use their own deeply held cultural traditions as a means of crafting their own identities, their own stories, their and our very future.
Gateways to Romania was an apt title for what was, in effect, an opening at the Festival of relationships between the American and Romanian people. The Festival program, and the process of achieving it, represented an important collaboration between Romania and the United States. Following decades of political repression, Romanians at the end of the 20th century were seeking the means of realizing a democratic and humane society. The cultural correlates of such a society are freedom of cultural expression, and the ability to practice and preserve one's traditions as well as create new cultural syntheses. Romania had long been a cultural crossroads with Latinate, Orthodox, Balkan, Germanic, Hungarian, Roma, Turkish, and Jewish influences in music, song, dance, craftsmanship, sacred and culinary arts. The Festival provided both a showcase and a means for culture-rich Romania to use its treasures, for the benefit of its own citizens and to inform Americans about its people and heritage.
South Africa: Crafting the Economic Renaissance of the Rainbow Nation revealed the attempts of thousands of community-based craftspeople to enhance their economic development and civic participation through their artistry. Crafts in South Africa are as diverse as the Rainbow Nation itself, drawing upon the generations-old traditions of indigenous people and those of Asian and European immigrant communities, from functional crafts of everyday use to the arts of survival that developed in townships. For many, crafts have a civic as well as an economic role, expressing the identity of a community while at the same time earning income for a family's livelihood. The Festival was part of an ongoing attempt to build upon the knowledge and skills of local-level artists in order to help build a new nation based upon human and cultural rights and economic opportunity.
The 1999 Festival coincided with the Smithsonian-UNESCO conference, A Global Assessment of the 1989 UNESCO Recommendation on the Safeguarding of Traditional Culture and Folklore: Local Empowerment and International Cooperation. At that important meeting, participants called for the creation of an international legal instrument to reinforce the protection of intangible cultural heritage, what later became the 2003 Convention for the Safeguarding of the Intangible Cultural Heritage.
The 1999 Festival took place during two five-day weeks (June 23-27 and June 30-July 4) between Madison Drive and Jefferson Drive and between 9th Street and 13th Street, south of the National Museum of American History and the National Museum of Natural History (see site plan). It featured three programs, with special events that included the Ralph Rinzler Memorial Concert.
The 1999 Program Book included schedules and participant lists for each program; essays provided background on the Festival and on each of the programs.
The Festival was co-presented by the Smithsonian Institution and National Park Service and organized by the Center for Folklife and Cultural Heritage.
Folklife Advisory Council and Folkways Advisory Council
Michael Asch, Phyllis Barney, Jane Beck, Don DeVito, Pat Jasper, Ella Jenkins, Jon Kertzer, Barbara Kirshenblatt-Gimblett, John Nixdorf, Bernice Johnson Reagon, Gilbert Sprauve, Jack Tchen, Ricardo Trimillos
National Park Service
Robert Stantion, Director; Terry Carlstrom, Director, National Capital Region
Shared Stewardship of Collections:
The Center for Folklife and Cultural Heritage acknowledges and respects the right of artists, performers, Folklife Festival participants, community-based scholars, and knowledge-keepers to collaboratively steward representations of themselves and their intangible cultural heritage in media produced, curated, and distributed by the Center. Making this collection accessible to the public is an ongoing process grounded in the Center's commitment to connecting living people and cultures to the materials this collection represents. To view the Center's full shared stewardship policy, which defines our protocols for addressing collections-related inquiries and concerns, please visit https://doi.org/10.25573/data.21771155.
Forms Part Of:
Smithsonian Folklife Festival records: 1999 Smithsonian Folklife Festival forms part of the Smithsonian Folklife Festival records .
Smithsonian Folklife Festival records
Smithsonian Folklife Festival records: Papers
1967 Festival of American Folklife records - [Ongoing]
Related Archival Materials note:
Within the Rinzler Archives, related materials may be found in various collections such as the Ralph Rinzler papers and recordings, the Lily Spandorf drawings, the Diana Davies photographs, the Robert Yellin photographs, and the Curatorial Research, Programs, and Projects collection. Additional relevant materials may also be found in the Smithsonian Institution Archives concerning the Division of Performing Arts (1966-1983), Folklife Program (1977-1980), Office of Folklife Programs (1980-1991), Center for Folklife Programs and Cultural Studies (1991-1999), Center for Folklife and Cultural Heritage (1999-present), and collaborating Smithsonian units, as well as in the administrative papers of key figures such as the Secretary and respective deputies. Users are encouraged to consult relevant finding aids and to contact Archives staff for further information.
Restrictions:
Access to the Ralph Rinzler Folklife Archives and Collections is by appointment only. Visit our website for more information on scheduling a visit or making a digitization request. Researchers interested in accessing born-digital records or audiovisual recordings in this collection must use access copies.
Rights:
Permission to publish materials from the collection must be requested from the Ralph Rinzler Folklife Archives and Collections. Please visit our website to learn more about submitting a request. The Ralph Rinzler Folklife Archives and Collections make no guarantees concerning copyright or other intellectual property restrictions. Other usage conditions may apply; please see the Smithsonian's Terms of Use for more information.
Begun, S. Joseph (Semi Joseph), 1905-1995 Search this
Extent:
21 Cubic feet (46 boxes)
Type:
Collection descriptions
Archival materials
Memorandums
Patents
Personal papers
Photographs
Business records
Professional papers
Reports
Speeches
Awards
Biography files
Correspondence
Date:
1888-2000
bulk 1927-1995
Summary:
Semi Joseph Begun was a pioneer in magnetic recording. The papers document Begun's professional career in the field of magnetic recording.
Scope and Contents:
The S. Joseph Begun papers contain correspondence, memoranda, patents, printed matter, reports, speeches and writings, awards, biographical materials, and autobiographical and historical material documenting the life and career of S. Joseph Begun.
Series 1: Personal Papers, 1927-1998, is arranged alphabetically by general subject and contains materials related to Begun's education, biographical files and obituaries, and awards.
Series 2: Professional Files, 1924-1992, is organized in general chronological order. Following broad subdivisions covering his early activities in Germany and America, these materials are grouped by corporate affiliation: Brush, the National Defense Research Committee, Clevite, Gould, Science and Management, Inc., and Auctor Associates, Inc. It should be noted that Begun's involvement with various organizations often overlaps; his continuous employment with Brush, Clevite, and Gould means that similar letterheads may be found under different corporate bodies.
Series 3: Writings and Speeches, 1930-1988, documents Begun's publications and presentations, and includes drafts, correspondence, programs, printed matter, magazines, and reprints. It should be stressed that this series is not a bibliography. The series is arranged chronologically.
Series 4: Autobiographical and Historical Materials, 1888, 1930-2000, reflects Begun's efforts in his last years to write his autobiography. He wrote drafts, interviewed former co-workers such as Al Dank and Otto Kornei from the Brush Development Company, and accumulated a considerable number of articles and other materials on the history of magnetic recording. Additional materials include a copy of Begun's autobiography, My Years in Magnetic Recording: Dr. Semi Joseph Begun, as edited by Dr. Mark Clark.
Arrangement:
The collection is organized into four series.
Series 1: Personal Papers, 1927-1998
Subseries 1, Academic Records, 1927-1933
Subseries 2, Awards, 1929-1994, undated
Subseries 3, Biographical files, circa 1935-1994; 1998
Subseries 4, Correspondence, 1946-1992
Subseries 5, Diary fragments, 1969-1970
Subseries 6, Wire Recorder, 1983-1994
Subseries 7, Financial Records, 1960
Subseries 8, Obituaries, 1995
Subseries 9, Photographs, circa 1940s-1987
Series 2: Professional Files, 1924-1992
Subseries 1, Early Career in Germany, 1929-1949
Subseries 2, Early Career in America, 1935-1948
Subseries 3, Brush Development Company, 1936-1960s
Subseries 4, National Defense Research Committee, 1942-1948
Subseries 8, Science and Management, Inc., circa, 1969-1970
Subseries 9, Auctor Associates, Inc., circa, 1968-1992
Series 3: Writings and Speeches, 1930-1988
Series 4: Autobiographical and Historical Materials, 1888 (bulk 1930-2000)
Biographical / Historical:
Semi Joseph Begun, a pioneer in magnetic recording, was born in the Free City of Danzig (now Gdansk, Poland) on December 2, 1905. He earned an M.S. in Engineering in 1929 and a doctorate in 1933 from the Institute of Technology in Berlin for work related to magnetic recording. In 1929, he began working for Schuchhardt A.G., where he designed the first commercially successful magnetic recorder. Later, he worked for Echophon A.G. and C. Lorenz A.G., where he designed the first magnetic tape recorder for use by the German Broadcasting System. Begun emigrated to America in 1935 and worked in New York City both for the Guided Radio Corporation and independently. He and Sidney Wolf formed two companies Acoustic Consultants and Magnetone, a holding company for Begun's patents. In 1938, he joined the Brush Development Company in Cleveland, Ohio. During World War II, Begun served as a member of the National Defense Research Committee. After the war, he wrote Magnetic Recording (1949), the first textbook on the subject. In 1952, the Brush Development Company merged with the Cleveland Graphite Bronze Company to form the Clevite Corporation. Begun held several executive positions at Clevite, including Director of Advanced Development and Vice President for International Operations. He was a member of Clevite's Board of Directors and assisted in the merger between Clevite and Gould National Battery in 1968. In 1969, Begun formed Science Management, Inc., (SMI) to serve investment groups and other interested clients with the evaluation of new and existing products and to appraise management ability of new ventures with high technology products. In 1971, Begun founded Auctor Associates, Inc., a consulting firm focused on high technology markets. In 1983, he founded the Society for Prevention of Violence, a non-profit educational organization. Begun held over 50 patents and was the recipient of numerous professional awards. He died in Cleveland on January 5, 1995.
Provenance:
The bulk of the collection was donated by the widow of S. Joseph Begun, Mrs. Ruth W. Begun, in July 1995.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Promotional booklets and pamphlets, 1940-1963, regarding nylon; catalogues on the industrial use of nylon; 25th anniversary book on nylon; photographs, and a variety of other documents. Includes memo to DuPont employees concerning the company's wartime involvement in the development of the atomic bomb.
Scope and Contents:
The collection consists of promotional booklets and pamphlets, 1940-1963, regarding nylon; catalogues on the industrial use of nylon; a 25th anniversary book on nylon; World War II Christmas card of the Nylon Division of Dupont; pamphlets describing the wartime uses of nylon; technical reprints, a cartoon and a plant magazine about the Martinsville, Virginia nylon plant, 1941-1946; an employee handbook, Dupont Nylon Division, circa 1940; newsclippings and historical material for the Chattanooga plant, 1948; news clippings, initial production orders for nylon and typescript on uses and manufacture of nylon at Seaford plant, 1939-1947; publications concerning Delrin Acetal Resins; and photographs of machines for making nylon plastics of the Washington Works, 1947, with a letter from 1977 explaining this material.
Arrangement:
Collection materials are divided into three series.
Series 1: Nylon Production, 1939-1948
Subseries 1.1:Seaford, Delaware Plant, 1939-1940
Subseries 1.2: Martinsville, Virginia, 1941-1946
Subseries 1.3: Chattanooga, Tennessee Plant, 1948
Subseries 1.4: Nylon in War, circa 1942-1945
Subseries 1.5: Photographs, 1940-1977
Series 2: Publications, 1940-1963
Subseries 2.1: Dupont Public Relations Department, 1940-1963
Subseries 2.2:Technical Reprints, News clippings and Magazine Articles About Nylon, 1940-1945
Series 3: "Delrin" Acetal Resin, 1957-1962
Biographical / Historical:
The E.I. DuPont De Nemours and Company was founded on July 19, 1802, by Eleuthere Irenee DuPont on Brandywine Creek for the purpose of manufacturing gunpowder. In 1804 the first DuPont powder went on public sale. In 1902 a new corporation was formed by three great grandsons of the founder, to more effectively compete with the changing technical field and the expanding scale and complexity of business.
During the twentieth century the corporation moved into the research and manufacture of thousands of products and processes, and consequently developed and expanded within many markets. Synthetic fibers is one of a family of products of the Dupont Corporation. In 1930, Dr. Wallace H. Carothers, working with Dr. J.W. Hill in DuPont's Fundamental Research Laboratory at Wilmington, produced the first synthetic fiber forming "superpolymer." This was the forerunner of nylon.
In 1938, the development of nylon was announced. It's first use was in brush bristles. Hosiery filaments were developed in 1939, and offered commercially in 1940. In 1941, nylon was applied to the molding industry. From l942 to 1944, nylon production was allocated completely to war uses. The best known outgrowth of the company's resarch progress, nylon is one of the most important developments in Dupont's long history. It was the result of the chemical industry's first large scale fundamental research program. And it proved to be the first of a whole family of synthetics for consumer consumption. The product was bought into commercial production at a new plant in Seaford, Delaware.
No other major chemical development had the spontaneous reception accorded to nylon. It not only changed the hosiery market but was soon developed into a multiplicity of textile applications including: tooth brushes, hair brushes, household brushes, tennis racquet strings, catheters, surgical sutures, fishing leader material, musical strings, wire insulation, self lubricating bearings for machinery, umbrellas, undergarments, shower curtains, parachutes, and rope.
Provenance:
Immediate source of acquisition unknown.
Restrictions:
The collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Electric insulators and insulation -- Nylon Search this
Papers documenting William R. Stone's involvement in the invention and development of the microwave for industrial and home use. The collection includes biographical information; patents, and other invention related papers; photographs; design drawings; internal company papers and memoranda; Stone's research and reports, especially on the subject of microwave safety; and trade literature relating to products for both industrial and home use.
Arrangement:
1 series.
Biographical / Historical:
Stone was an engineer for Raytheon. He was involved in the invention and development of microwave ovens for industrial uses, such as for ink drying, rubber vulcanization, and later for home use.
Provenance:
Donated to the Archives Center in 2014 by Robin Hoffman, William Stone's daughter.
Restrictions:
Collection open for research on site by appointment. Unprotected photographs must be handled with gloves.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The papers document independent inventor Solomon Adler's work with sewing machine technology through correspondence, photographs, notes, drawings, sketches, patents, litigation records, and printed materials. The collection provides insight into both an independent inventor's process of invention and Japanese work culture during the post-World War II period.
Scope and Contents:
The papers include correspondence, photographs, notes, drawings, sketches, patents, litigation records, and printed materials, primarily documenting Adler's work with sewing machine technology. The papers provide insight into an independent inventor's process of invention and Japanese work culture during the post-World War II period.
Series 1, Personal Materials, 1920s-1950s and undated consists primarily of high school chemistry and biology notes, business cards, photographs, speeches, and writings of Sol Adler. The photographs contain one black-and-white portrait of Adler, November 1958, and two negatives of him from the nineteen teens; and one scanned copy of a photograph, circa the 1920s of Sol Adler with his children, R. Michael and Diane Zoe Adler. There is a small booklet, Agreement between Manufacturers Machine and Tool Co., Inc., and Amalgamated Machine and Instrument Local No. 475 from 1941. Adler worked for Manufacturers Machine and Tool Co., Inc.
Series 2, Inventions, is divided into two subseries: Subseries 1, Other, 1919-1980 and undated, and Subseries 2, Sewing Machines, 1938-1962 and undated. Arranged chronologically, both subseries highlight Adler's inventive work. While the primary focus of Adler's invention work was on sewing machines, his interests were broad.
Subseries 2.1, Other Inventions, 1919-1980 and undated, contains documentation in the form of drawings and sketches, photographs, correspondence, and patents. Overall, the documentation is uneven. The inventions include a dividing head (a specialized tool that allows a workpiece to be easily and precisely rotated to preset angles or circular divisions); decorative window treatment; telescoping umbrella; can opener; question/answer machine; correlating device; radio station recording device; receptacle tap; fountain pen; television projection device; combined ash tray and cigarette holder; automatic machine gun; juice blender; thermonuclear idea; apparatus for producing pile fabric; an extensible, retractable and concealable table; and textile machinery.
Only some of Adler's inventions were patented. However, many of his ideas were well documented through drawings or descriptive text. In some instances prototypes were built.
The question and answer machine, 1939, was approximately three feet by four feet and was powered by a battery, the device was intended for educational use by children and adults. It used interchangeable answer cards on a broad range of subjects and informed the user of a correct and wrong answer by lights and a buzzer.
The correlating device, 1942, was designed for automobile use, and it combined driving directions and maps on a roll of paper data mounted on the dashboard. Although patented (US Patent 2,282,843), the device was never manufactured.
The radio station recording device, 1939, was a device to maintain a record of radio stations tuned on a radio receiver during a twenty-four hour period using recording disks.
The receptacle tap (Siphon-It), 1939, was patented (US Patent 2,184,263). The Siphon-It was designed to fit any size bottle, can, or the like containing fluids without removing the bottle cap. The "tap" punctured the bottle cap and was then turned like a screw several times. It allowed the contents under pressure to not lose carbonation and be poured easily.
The combined ash tray and cigarette holder and lighter, 1951, was Adler's only design patent (US Patent Des. 163,984). Purely ornamental, the tray would light and hold a cigarette.
The automatic machine gun, 1952, was conceived of by Adler and his son R. Michael Adler. The drawings and accompanying narrative text detail a method for cooling the gun through the use of an automatically operated gas turbine centrifugal air compressor and a gun of simple design with few parts and capable of an extremely high rate of fire. Adler submitted his drawings and text to the United States Army Ordance Department at the Pentagon, but it was not manufactured.
Adler's thermonuclear fusion proposal, a technical paper written in 1960, was never realized. The paper, titled "Attempt to Utilize the Concentrated Magnetic Field Around a Pinched Plasma Column as the Focal Point for Particle Acceleration," details through text and schematics Adler's ideas about a thermonuclear reactor. Additionally, there is correspondence, journal articles, newspaper articles, and a notebook with notes from other publications and some loose drawings related to thermonuclear issues.
An apparatus for producing pile fabric (US Patent 3,309,252), was patented in 1967. The intention of the apparatus was to create a method for producing carpets and rugs in a fast, practical, and inexpensive way.
Adler's work with non-woven textiles and fabrics (see US Patent 3,250,655) is well documented through correspondence, drawings, notes, fabric samples, and photographs. Adler founded the Adler Process Corporation in the 1960s as a research and development organization specializing in the development of products for domestic and industrial uses. The corporation also built machinery for the commercial production of the products which included pile fabric (such as carpeting), non-woven fabrics, and leather-like material. A prospectus details the "Adler Process."
Method and apparatus for production of pile carpeting and the like (US Patent 3,424,632, 3,592,374, and 3,655,490)
Subseries 2.2, Sewing machines, 1938-1962 and undated, consists primarily of documentation about the development of the Pacesetter sewing machine and its predecessors through correspondence, drawings and sketches, photographs, guide manuals, and promotional materials. Adler constructed skeletal aluminum models to better understand the functions and internal mechanisms of sewing machines. Between 1940 and 1948, he designed and constructed a sewing machine prototype, which he called his "Parent Machine." The Parent Machine would become known as the Pacesetter. Seven patents were awarded for the novel mechanisms contained within this prototype (US Patent 2,561,643), the most notable being for a compact sewing machine that could expand to a full-sized machine. Additional sewing machine inventions include the needleless sewing machine; a zig-zag sewing machine, and an attachment for a zig-zag sewing machine (US Patent 3,016,030).
While working as an engineer for the Brother International Corporation in Japan in the early 1950s, Adler developed the Pacesetter sewing machine. This portable machine was designed to meet the rapidly growing popularity of multiple decorative and embroidery patterns. A selector dial, which Adler called the "Wishing Dial," controlled sixteen internal cams, multiple cam selectors and followers to automatically sew thirty different basic decorative stitch patterns. Since the Pacesetter could sew both zigzag and straight stitches, varying the width and length of the basic patterns made it possible to create thousands of decorative variations. Adler introduced the Pacesetter sewing machine at the Independent Sewing Machine Dealers Show in New York, July 18, 1955.
Series 3: Brother International Corporation, 1954-1959 and undated
Started in 1908 by Kanekichi Yasui, the Yasui Sewing Machine Company manufactured and repaired sewing machines. The company was later renamed Yasui Brother Sewing Machine Company by Masayoshi Yasui, the eldest of Kanekichi's ten children, who inherited the company. The new name reflected the involvement and spirit of cooperation of other "brothers" in the Yasui family.
In 1934, the Yasui brothers liquidated the Yasui Brother Sewing Machine Company and created the Nippon Sewing Machine Company in Nagoya, Japan. Nippon emerged in response to a Japanese sewing machine market dominated by imported products, and it began mass producing industrial sewing machines. In 1941, Brother Sales, Ltd. was established as a sales outlet for the Japanese market, and in 1954 Brother International Corporation (BIC) was created as an exporting company with offices established in New York City. The company actively promoted exporting in advance of other Japanese companies.
Adler joined BIC in 1954 as a consultant for their product design and development work. This work was previously done in-house by design and engineering staff, so Adler, an American, was charting new territory. The materials in this series consist of corporate histories, and annual report, correspondence, product literature, conference materials, and notebooks maintained by Adler. The latter constitutes the bulk of the material along with the correspondence.
The "conference" materials document a meeting Adler attended, presumably in Japan in 1957. The file contains detailed notes about product marketing and production factors. A flow chart for "product coordinating factors" outlines the motivations, idea sources, management control, and execution of an idea generally.
The correspondence, 1954-1958, consists of letters and inter-company communications (memorandum), patents and drawings between Sol Adler, Max Hugel and the legal firm of, Kane, Dalsmier and Kane of New York. The correspondence relates almost exclusively to patenting matters, especially by Adler and legal matters involving Singer Sewing Manufacturing Company alleging that Brother International infringed on certain Singer-owned patents.
The notebooks of Solomon Adler, approximately 1951-1958, consists primarily of materials documenting Adler's work in Japan on sewing machines. The materials were assembled by Adler and titled "notebook." Some of the materials are three hole punched (indicating they may have been in a three-ring notebook) and are both handwritten and typescript. Also included are chronologies of his work; translations of Japanese words into English; drawings in pencil on tracing paper; sketches in pencil on scrap paper and letterhead; detailed notes about mechanisms and methods of sewing machine operation; business cards; comparative data for sewing machines; and correspondence.
Of note is the "digest" or chronology of events from 1958 to 1959 maintained by Adler to detail the alleged patent infringement of BIC on Singer Sewing machine patents. The digest also notes the value, author of a document, to whom it was sent, date, and a brief description. Adler created a ranking system for his digest, assigning different values, very important, urgent, important, and general. He also compiled a chart of competitor sewing machines by brand name. Many of the Japanese documents--patents and drawings--bear Adler's "chop" or rubber stamp with Japanese characters for his surname.
The Litigation Materials, 1952-1961 and undated, consists of documents (numbered exhibits) assembled by Adler for use in litigation against Brother International Corporation (BIC). The exhibits were used as documentary evidence in court, and the materials are primarily typescript notes and correspondence, newspaper clippings, articles, technical drawings by Adler, patents, photographs and some product literature detailing aspects of the BIC sewing machines.
In 1958, Singer Sewing Machine Company filed a lawsuit against Nippon Sewing Machine Company for patent infringement by BIC's Pacesetter and Select-O-Matic sewing machines. Adler, on behalf of Nippon, conducted extensive patent research into the allegations, working with BIC attorneys in New York as well as creating new sewing machine designs to overcome Singer's claims. In 1959, Singer filed another lawsuit alleging that Nippon was violating United States customs laws by shipping automatic zigzag sewing machines to the United States, which were alleged to infringe on Singer patents. Correspondence related to this patent infringement can be found in Series 3: Brother International Corporation.
Adler returned to the United States in April of 1959 as the representative for Nippon and the Japanese sewing machine industry to help prepare the case and act as a consultant. BIC and Singer representatives appeared before the United States Tariff Commission (USTC). Adler officially testified on behalf of BIC, explaining the three angle cam structure difference between the Singer #401 sewing machine and imported Japanese sewing machines. Adler's testimony was successful, and with patent problems resolved, Adler resigned from BIC in July of 1959 and commenced a long negotiation with the company for financial compensation for his invention work.
Series 5, Publications, 1953-1967, consists of select issues of theNew Japan Sewing Machine News, which followed developments in the Japanese sewing machine industry and other publications featuring articles and brief pieces about sewing machines in general.
References
(http://welcome.brother.com/hk-en/about-us/history.html last accessed on March 24, 2011)
Arrangement:
The collection is arranged into four series.
Series 1: Personal Materials, 1920-1950s and undated
Series 2: Inventions, 1938-1980
Subseries 1: Other, 1938-1980
Subseries 2: Sewing, 1938-1962 and undated
Series 3: Brother International Corporation, 1952-1961
Series 4: Publications, 1953-1967
Biographical / Historical:
Solomon "Sol" Adler is probably best known for his sewing machine inventions, but his portfolio of work also includes ideas and patents for a fountain pen, a window treatment, a receptacle tap, a telescoping umbrella, an ashtray, a retractable table, and jewelry designs. Adler wrote fiction as well (mostly short stories) that reflected his experiences during the early 1900s in New York City. He filled pages with themes on social protest, radicalism, mobs, unions, poverty, and sweatshop operators. In 1958 Adler wrote about theories of nuclear physics, noting, "Indeed a very bold attempt and definitely a long way from sewing machines." Adler's flow of ideas was constant, and he sought to express them constantly.
Sol Adler was born on July 8, 1901, [Russian?] on the Lower East Side of Manhattan, one of Isaac and Mindel Adler's five children. Isaac was a tailor, so sewing machines were part of Sol's life from the beginning. As a young man, Adler apprenticed in machine shops, honing his skills until he became an expert machinist and toolmaker; these skills eventually allowed him to build the machines he visualized. Adler's design drawings show his precision as a draftsman and engineer (he attended the City College of New York) and provide good insight into the drawing abilities that he later used in preparing patent drawings. Adler also enjoyed metalworking. His home workshop boasted a geared lathe, tilling head machine, drill press, bench grinder, and an assorted hand tools.
Adler's work on sewing machines began in the late 1930s with tinkering with his sister-in-law Bess's treadle-operated Singer machine. Bess wanted a lightweight, motorized sewing machine that had enough space between the frame and the needle for large projects such as quilts. Using his own basement machine shop, Adler began building simple frameworks for sewing machines to understand better the relationships between the parts and their functions. Adler's first sewing machine (which he dubbed the "parent machine") earned U.S. Patent 2,561,643, issued in 1951. The machine was a full-size home machine, with a concealed motor and power cord that could also expand into a commercial-size machine. Six subsequent patents for subassemblies were derived from the "parent machine" over the next several years.
During the Second World War, Adler worked for Manufacturing Methods Technology (MM&T) as a development engineer and experimental machine shop supervisor.
Analyzing the evolving U.S. domestic sewing machine market gave Adler ideas for further inventions, refining the machines and adding new features. Unfortunately, success was elusive; his machine with zigzag and straight-stitch capability was rejected by several U.S. and European sewing machine manufacturers. But in 1954, Adler met Max Hugel, president of the Asiatic Commerce Corporation of New York, later known as Brother International Corporation (BIC), a subsidiary of the Nippon Company. Nippon wanted to solve certain design and operational problems it was having in developing a zigzag sewing machine for sale in the United States. Adler joined BIC, moved to Japan, and succeeded in helping correct the design issues. Adler named the machine the "Select-O-Matic" because by turning a few knobs, an operator could select one of the six patterns that the machine produced.
Adler stayed with BIC until 1959, and worked on a variety of sewing machines, including an automatic zigzag machine and the versatile "Pacesetter," which was unveiled in the United States to great acclaim at the Sewing Machine Show in New York City on July 18, 1955 (a version of the Pacesetter is still sold by Brother). Additionally, he worked on a line of industrial and domestic sewing machines, home washing machines, home knitting machines, and other small appliances. Adler earned several Japanese patents for his work.
Among Adler's writings is a pronouncement of his passion for invention: "When an idea is conceived by an inventor, it never leaves him in peace, it possesses him day and night until it is expressed, after which he enjoys a sense of relief and accomplishment."
Sewing machine needle bar operating mechanism (2,554,971)
Sewing machine (2,561,643)
Sewing machine (2,709,978)
Attachment for zigzag sewing machines (3,016,030)
Sewing machine (3,053,207) assigned to Nippon Sewing Machine Manufacturing Company
Sewing machine (3,055,325) assigned to Nippon Sewing Machine Manufacturing Company
Method and apparatus for making non-woven fabric (3,236,711)assigned to Adler
Process Corporation
Method for producing non-woven fabric (3,250,655)
Method and apparatus for producing pile fabric (3,309,252) assigned to Adler Process Corporation
Method and apparatus for production of pile fabric and the like (3,424,632) assigned to Adler Process Corporation
Combined ashtray, cigarette holder and lighter (Des. 163,984)
Separated Materials:
The Division of Home and Community Life (now Division of Cultural and Community Life) holds artifacts related to this collection, including several sewing machine prototypes, the Siphon-It and the combination ashtray, lighter and cigarette holder. See Accession numbers: 2009.0118 and 2009.0114.
Provenance:
The collection was donated by R. Michael Adler and Diane Zoe Adler, September, 2009. Additonal materials were donated by R. Michael Adler in 2012.
Restrictions:
The collection is open for research use.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The records document the development and use of Reddy Kilowatt, a cartoon figure trademark created in 1926 by Ashton B. Collins, Sr. More than 150 investor-owned electric utilities in the United States and at least twelve foreign countries licensed the use of the Reddy Kilowatt trademark. The records include a wide range of textual and visual materials and sound and moving image recordings.
Scope and Contents:
The collection consists of approximately thirty cubic feet of material created or compiled by Ashton Collins, Sr., and the Reddy Kilowatt Service; Reddy Kilowatt, Inc.; and Reddy Communications, Inc. Materials include publications, advertisements, clip art, photographs, drawings, sketches, correspondence, small artifacts, ephemera, and audio-visual material. It is divided into eight series: Series 1, Background Materials, 1926-1977; Series 2, Ashton Collins, Sr., Materials, 1926-1974; Series 3, Client Services and Publications, 1935-1999; Series 4, Advertising Materials, 1939-1997; Series 5, Scrapbooks, 1935-1960; Series 6, Copyright, Trademark and Other Legal Materials, 1926-1994; Series 7, Reference Materials, 1926-1992; Series 8, Audio-Visual Materials, 1939-1989.
Throughout its history, the Reddy Kilowatt firm was particularly thorough in keeping records of its publications and services. In addition to materials generated by the company itself, there is a significant amount of material accumulated through efforts in market and legal research activities. Particular strengths of the collection include a wide variety of Reddy Kilowatt publications and ephemera; trademark and legal files; files kept on other trademark characters; audio-visual materials; and materials relating to the public debate over atomic energy. The audio-visual materials are unusual because of the amount of textual documentation retained. There is also a significant portion of material documenting the company's involvement in the 1964-1965 World's Fair. The collection is also particularly rich in correspondence and memoranda. The reach of possibilities involving the appearance of the Reddy Kilowatt character in a variety of poses, media, and merchandise should not be underestimated.
Series 1, Background Materials, 1926-1977
This series is divided into three subseries: Subseries 1, Articles of Incorporation, 1953; Subseries 2, Histories and Origins of Reddy Kilowatt, 1926-1977; and Subseries 3, Reddy Remarks, 1935-1936. Series 8, subseries 6, consists of five hours of oral history interviews with Mrs. Ashton Collins Sr. and her son Ashton Collins Jr.
Subseries 1, Articles of Incorporation, 1953, contains the packet of legal information mailed to licensees including the certificate of incorporation, Collins's letter of transmittal, a summary of the corporate structure, the joint tenancy agreement, the corporate by-laws, and copies of a filing with the Securities and Exchange Commission (SEC). The packet also includes the Reddy Kilowatt Guide Book, which directed licensee companies on correct and incorrect methods of depicting Reddy Kilowatt. Upon incorporation, Collins retained 80 percent of the company's stock; the remaining 20 percent was available only to Reddy Kilowatt licensees. The Reddy Kilowatt Service begun by Ashton Collins, Sr., in 1934, was wholly owned by him until the formation of Reddy Kilowatt, Inc., in 1953.
Subseries 2, Histories and Origins of Reddy Kilowatt, 1926-1977, contains a variety of documents that illustrate the origins and development of both the Reddy Kilowatt character and the company that promulgated his use. A photo album and newspaper clippings from the First Alabama Electrical Exposition document the first appearance of Reddy Kilowatt. Newspaper clippings, graphics, and ephemera from 1926 to 1934 illustrate the adoption of Reddy Kilowatt into advertising use by a handful of eastern and southern electric utilities. Files of press clippings spanning 1937 to 1977 consist largely of utility company newsletters and articles from trade publications. Correspondence is also included. The press clipping files document a carefully developed and tightly controlled company mythology about the emergence of the Reddy Kilowatt character and the success of Collins's endeavors.
Subseries 3, Reddy Remarks, 1935-1936, includes promotional materials that describe Collins's advertising program to prospective clients as well as a series of newspaper advertisements from three electric utilities. This subseries represents Ashton Collin's initial attempt to design an entire advertising program in conjunction with promoting a trademark figure.
Series 2, Ashton Collins, Sr., Files, 1926-1974
This series is divided into four subseries: Subseries 1, Correspondence, 1926-1964; Subseries 2, Speeches, 1942-1974; Subseries 3, Articles, 1933-1951; and Subseries 4, Miscellaneous, 1933; 1953.
Subseries 1, Correspondence, 1926-1964, includes letters discussing Collins's original attempts to set up the Reddy Kilowatt program, as well as Collins's later revitalization of the Reddy Kilowatt/lighting bolt connection. Also included are thank you letters following the Edison Electrical Institute's tribute to Collins and a few holiday cards. Collins's correspondence is also distributed throughout the collection in conjunction with specific topics.
Subseries 2, Speeches, 1942-1974, includes transcripts and notes from speeches given by Collins to various electrical industry forums. Subjects include trends in the electrical consumer market, political situations involving electric utilities, and recommendations for electric utility advertising. Themes include calls for action against government regulation of public utilities and the need for specific advertising directed toward youth and women. Correspondence and event programs are included, as well as a reference file containing material about public speaking and relevant issues in the electrical industry.
Subseries 3, Articles, 1933-1951, contains seven short editorials submitted to Electrical Worldin 1933 and two articles written by Collins for investor-oriented magazines (1947 and 1951).
Subseries 4, Miscellaneous, 1933; 1953, contains a hotel bill and a sheet of the Reddy Kilowatt letterhead used by Ashton Collins.
Series 3, Client Services and Publications, 1935-1999, encompasses the range of publications and services provided to licensees of the Reddy Kilowatt trademark. Publications range from clip art illustrations to detailed program guides. Services include wiring certification, portable talking figures for exhibition, comprehensive advertising plans, access to demographic surveys, special informational mailings, and access to trademark merchandise. The first seven subseries are publications arranged alphabetically; the remaining eight subseries are specific service programs, also arranged alphabetically: Subseries 1, Clip Art, 1936-1978; Subseries 2, Communications in Environment/Youth, 1971-1972; Subseries 3, Reddy Bulletin, 1935-1964; Subseries 4, Reddy Kilowatt Activities, 1934-1935; Subseries 5, Reddy Kilowatt Ink, 1986-1993; Subseries 6, Reddy Kilowatt's Review, 1936-1940; Subseries 7, Reddy News, 1942-1999; Subseries 8, Environmental Program, 1960-1974; Subseries 9, Grass Roots Impact Plan, 1950-1952; Subseries 10, Reddy-Items Merchandise, 1947-1994; Subseries 11, Reddy Kilowatt Talking Figure, 1949-1970; Subseries 12, Reddy Kilowatt Youth Program, 1938-1987; Subseries 13, Reddy Wiring Program, 1955-1963; Subseries 14, Special Executive Mailings, 1950-1994; and Subseries 15, Subject Files, 1952-1988.
Subseries 1, Clip Art, 1936-1978, includes mat service sheets, original sketches, and layout boards. The mat service sheets were sent regularly to client companies for use in advertisements. They include Reddy Kilowatt in a variety of poses and activities meant to illustrate a wide variety of uses for electricity as well as the benefits of investor-owned utilities. Subjects include but are not limited to household appliances, farm uses, atomic energy, national defense, electric rates, power outages, safety, voting, famous Americans, holidays, the New York World's Fair (both 1939 and 1964-1965), and the Beatles. One noteworthy theme is the potential of electrical appliances to alleviate household chores, specifically targeted toward women. The sketches included in the subseries originate from Ray Crosby, longtime art director for Reddy Kilowatt. Included among the layout boards are the original designs for a series of 1940s advertisements concerning American mobilization for war. The subseries also contains the Reproduction Proof Index, which cross-references a detailed list of subjects with corresponding service sheet numbers. The index incorporates mat service sheets from approximately 1955 to the indexes' publication dates, 1970-1972.
Subseries 2, Communications in Environment/Youth, 1971-1972, contains issues of the newsletter, Communications in Environment/Youth, and related correspondence. Communications in Environment/Youth informed client companies of issues of public concern related to utility companies, including environmental issues, and provided information about successful public programs. These include topics such as plant siting, interactions with public school systems, information about nuclear plant safety, efforts to switch to recycled paper, and youth safety programs. The correspondence includes internal memoranda discussing connections between youth culture and environmental concerns, and promotional letters sent to client companies.
Subseries 3, Reddy Bulletin, 1935-1964, contains issues of the Reddy Bulletin, a promotional device for the Reddy Kilowatt Program and a means to communicate industry-wide information. It contains advertisements for Reddy Kilowatt merchandise, comic books, films, television commercials and other promotional materials. Promotional merchandise includes items such as ashtrays, balloons, candy, soap, decals, patches, scorebooks, notepads, aprons, canning labels, pens, safety posters, dishes, coasters, clocks, playing cards, poker chips, bill inserts, calendars, billboards, correspondence cards, and plywood display figures. Examples of many of the items were included with the Reddy Bulletin. Where possible, these items have been left in situ. The Reddy Bulletin also includes general information relevant to electric utility advertising executives.
Subseries 4, Reddy Kilowatt Activities, 1934-1935, contains issues of the earliest client-oriented publication from the Reddy Kilowatt Service. A one-page sheet, Reddy Kilowatt Activities described usage of the Reddy Kilowatt trademark by the initial licensees of Reddy Kilowatt.
Subseries 5, Reddy Kilowatt Ink, 1986-1993, contains issues of the quarterly newsletter, Reddy Kilowatt Ink. Begun in 1986, the newsletter included two pages of clip-art along with suggestions for use in advertisements. It filled the former function of Reddy News, which was reformatted into a magazine-style industry publication in the 1970s.
Subseries 6, Reddy Kilowatt's Review, 1936-1940, contains issues of Reddy Kilowatt's Review, which combined advertisements by licensees with commentary by Ashton Collins. Anecdotes of consumer response to Reddy Kilowatt and testimonials from clients appear sporadically.
Subseries 7, Reddy News, 1942-1999, contains issues of Reddy News and a thorough index. Initially, Reddy News was a collection of advertisements by clients, released biannually. It was meant to stimulate advertising ideas among licensee companies and included explanatory copy that underscored the goals of the Reddy Kilowatt Program . Reddy Newswas reformulated in the 1970s as a bi-monthly trade publication focused on the business concerns of investor-owned utilities, though examples of advertisements were still included. The hand-written index was compiled by Mrs. Collins, Sr., and cross-references detailed subject headings with Reddy News issues from 1942 to 1970.
Subseries 8, Environmental Program, 1960-1974, includes consumer brochures, clip art, and a program guide titled Environment: A Reddy Kilowatt Program. There is also a notable 1973 study, "Public Acceptance of Nuclear Power-Analysis and Approaches," complied by Reddy Kilowatt, Inc., and released only to client companies. This series represents Reddy Kilowatt, Inc.'s response to increased public scrutiny of the environmental impact of power plants in the 1960s and 1970s, especially atomic energy facilities. More information about the public relations strategies developed by Reddy Kilowatt, Inc., in relation to atomic energy is contained in Series 4, Advertising Materials, 1939-1997; Subseries 1, Bernard J. Bachem Files, 1959-1980. The firm's market research on the public debate concerning atomic energy is reflected in a series of audio recordings located in two sub-subseries located in Series 8, Audio-Visual Materials, 1939-1989; Subseries 4, Sub-subseries 3, News Programs, 1976-1979 and Sub-subseries 4, Speeches, 1975-1980, undated.
Subseries 9, Grass Roots Impact Plan, 1950-1952, contains a series of brochures, clip art and promotional documents. The Grass Roots Impact Plan was an advertising program designed to "fight creeping socialism" by promoting the benefits of investor-owned utilities. The plan also promoted the use of atomic energy. The brochures were mailed out to participating companies in intervals to be kept in a binder for a complete program guide.
Subseries 10, Reddy-Items Merchandise, 1947-1994, includes catalogs, supplier information and publicity material related to the Reddy-Items Merchandise Program. Reddy Kilowatt, Inc., contracted for a wide variety of merchandise items to distribute through its client companies. There is little information or correspondence within the collection about the actual process of ordering such materials. The catalogs provide an overview of merchandise available for specific years. Interested researchers may wish to refer to the artifact collection for actual examples of Reddy-Items merchandise and to examine the Reddy Bulletin, used primarily to advertise these products to clients. See Series 3, Client Services and Publications, 1935-1999, Subseries 3, Reddy Bulletin, 1935-1964.
Subseries 11, Reddy Kilowatt Talking Figure, 1949-1970, consists of correspondence, design proposal, design specifications, display kit instructions and publicity materials related to a three-dimensional Reddy Kilowatt figure used at expositions and fairs. The figure was wired to an external microphone and speaker, so that the figure could talk to the audience and answer questions. A script is included with the display kit instructions, along with explanatory photographs. Multiple photographs of the figure in use are included with the textual materials.
Subseries 12, Reddy Kilowatt Youth Program, 1938-1987, includes a program guide, presentation binder, promotional materials, pen and ink illustrations, poetry, documentation of two Reddy Kilowatt youth clubs, business presentation scripts, and a government anti-communist brochure. The "Mother Juice" rhymes illustrate Ashton Collins, Sr.'s early interest in focusing advertising attention on youth populations in order to inculcate appreciation of electricity and its applications. The confluence of the baby boom and the post World War II anti-communism movement made this focus a mainstay of the Reddy Kilowatt Program, providing Collins with an opportunity to combine capitalist economic values with consumer electricity usage. The script for "Fission, Fertility, and the Future" spells out Collins's reasoning behind his interest in influencing youth populations, and the accompanying program guide and presentation binder illustrate the mechanics of his youth-oriented advertising plan for electric utilities. Of particular note is the 1964 survey of adults and adolescents testing for trademark recognition and attitudes about electricity. The survey was commissioned by Reddy Kilowatt, Inc., and performed by Gilbert Youth Research Organization in five cities across the United States. Another notable item in the subseries is Communist Target, a 1960 report by J. Edgar Hoover to the House Committee on Un-American Activities.
Subseries 13, Reddy Wiring Program, 1955-1959, includes brochures, ephemera, and photographs related to the Reddy Wiring Program. This program promoted a specific standard of electrical wiring in new homes. Participating builders were then allowed to designate their products as "Medallion" or "Gold Medallion" homes.
Subseries 14, Special Executive Mailings, 1950-1994, consists of letters and press releases sent to a list of advertising and public affairs executives of Reddy Kilowatt client companies. Topics include, but are not limited to, requests for information, legal updates, personnel changes, promotions of specific advertising programs, and reprints of articles.
Subseries 15, Subject Files, 1952-1998, are arranged alphabetically by subject heading. Subjects include, but are not limited to, sports trophies, ventriloquist acts, brochures about the 1976 Bicentennial, consumer information brochures, and the Annual Report competition. Of note is the 1953 Artist Guide, which explains the particulars of drawing Reddy Kilowatt.
Series 4, Advertising Materials, 1939-1997, is divided into three subseries: Subseries 1, Bernard J. Bachem Files, 1959-1980; Subseries 2, Business Advertising, 1940-1997; and Subseries 3, Client Advertising, 1939-1977.
Subseries 1, Bernard J. Bachem Files, 1959-1980, consists of files generated and maintained by Bernard J. Bachem, the vice-president in charge of audio-visual media and the Reddy Kilowatt Environmental Program from approximately 1958 to 1972. The files are arranged alphabetically by subject heading. Topics include production and syndication of television commercials, nuclear energy public relations strategies, radio scripts, and the Reddy and Mr. Toot children's show. Of note is a file of correspondence with Terrytoons, which contracted with Reddy Kilowatt, Inc., to produce television commercials.
Subseries 2, Business Advertising, 1940-1997, consists of brochures and presentation materials developed for advertising to business clients. The subseries includes several "presentation binders" used at meetings with potential clients to describe the Reddy Kilowatt Program. In 1940, Ashton Collins, Sr., began collecting testimonials from executives at licensee companies for use in approaching new clients. These became a mainstay of his business advertising approach until the 1960s, when the company began developing a series of glossy brochures. Slide-shows and filmstrips also became a key advertising tool; scripts and related memoranda are contained within this subseries, and are also found in Series 8, Audio-Visual Materials, 1939-1989, Subseries 1, Supplementary Materials, 1945-1984; and Subseries 5, Filmstrips, 1939-1984.
Subseries 3, Client Advertising, 1939-1977, contains advertisements created by licensees of the Reddy Kilowatt trademark. Materials are organized alphabetically by subject and include newspapers, bill inserts, notices, brochures, employee handbooks, annual reports, comic strips, signs and posters. More examples of client advertisements can be found in Series 3, Client Services and Publications, 1935-1999, Subseries 3, Reddy News, 1942-1999.
Series 5, Scrapbooks, 1935-1960, undated, consists of eight scrapbooks: Plant Openings, Publicity, Reddy on Display, Reddy Made Magic, Transportation, Use of Reddy on Trucks; and Reddy news Launchings. The Plant Openings, 1948-1949, details when a plant opened and contains the associated advertising for the plant dedication typically with photographic collages. The Publicity Scrapbook, 1935-1950, contains newspaper clippings about Reddy Kilowatt and articles from trade publications such as the Advertisers Digest. Reddy on Display Scrapbook, 1948, depicts window displays of Reddy Kilowatt at various public service and gas companies across America. The Reddy Kilowatt Scrapbook tells the story of Reddy Kilowatt's daily activities starting at 6 a.m. and ending at 2 a.m. The Reddy Made Magic Scrapbook, 1948, contains publicity for the Technicolor motion picture film, Reddy Made Magic, which tells the story of electricity. The majority of the publicity consists of announcements for the showing of the film. The Transportation Scrapbook, 1947, contains advertising for electric and gas powered buses, trolleys, and trams. Reddy Kilowatt is cast as the servant for electricity, gas, and transportation. Use of Reddy on Trucks Scrapbook, undated, consists of black-and-white photographs of electric companies using the Reddy Kilowatt logo and clippings from the Reddy Bulletin of trucks. Reddy News Launchings Scrapbook, 1942-1960, consists of pages from the Reddy News presumably used for developing news releases.
Series 6, Copyright, Trademark and Other Legal Materials, 1926-1994, is divided into six subseries: Subseries 1, Copyright Materials (general), 1926-1953; Subseries 2, Trademark Materials (general), 1932-1953; Subseries 3, United States Trademarks, 1933-1989; Subseries 4, Foreign Trademarks, 1937-1994; Subseries 5, Reddy Kilowatt v. Mid-Carolina et al., 1937-1976; Subseries 6, Trademark Character Files, 1937-1976; and Subseries 7, Reference Materials, 1945-1980.
Subseries 1, Copyright Materials (general), 1926-1953, contains general copyright information and compiled lists of copyrights for various Reddy Kilowatt activities, such as the Reddy News, Reddytoons, and bulletins, and correspondence between the Alabama Power Company and the Library of Congress Copyright Office about copyrighting the basic figure and name of Kilowatt and such prefixes as "Reddy," "Happy," and "Handy." The Alabama Power Company initiated this correspondence in 1926 to protect its symbolic character "Reddy Kilowatt" for appliance sales and general advertising.
Subseries 2, Trademark Materials (general), 1932-1953, includes general correspondence about trademarks, trademarks not granted, trademark renewals and re-publication, trademark assignments, and infringements cases. The trademark assignment file also contains a patent assignment (United States patent # 2,349,706) from Ashton B. Collins to Reddy Kilowatt, Inc. The patent is for a display device designed primarily to hold advertising matter. The infringement materials relate to improper uses of Reddy Kilowatt and clients seeking permission or clarification on the proper use of the trademark.
Subseries 3, United States Trademarks, 1933-1989, consists primarily of registered trademarks, certificates of renewal, correspondence about the registration process with the United States Patent Office and examples of the trademark being used by Reddy Kilowatt, Inc. The bulk of the correspondence is from C.A. Snow and Company, registered patent attorneys, and Louise M. Bender, corporate secretary for Reddy Kilowatt, Inc. Examples of the trademarks are found in the Reddy News, "clip sheets" of trademark symbols , on business letterhead, stickers, playing cards, calendars and other ephemera. Trademark file #651,768, contains a copy of the Reddy Kilowatt Handbook of Trademark Usage, 1958. This handbook was intended to guide electric light and power companies licensed to use Reddy Kilowatt trademarks. Trademark file #827,151, contains a small binder of Reddy Kilowatt small appliance advertisements, 1938 to 1965, not inclusive. This subseries is arranged chronologically by registered trademark number.
Many of the materials in this series were filed under the provisions of the Lanham Act, named for Representative Fritz G. Lanham of Texas, passed on July 5, 1946, and signed into law by President Harry Truman to take effect "one year from its enactment," on July 5, 1947. The Lanham Act is found in Title 15 of the U.S. Code and contains the federal statutes governing trademark law in the United States. The Act prohibits a number of activities, including trademark infringement, trademark dilution, and false advertising.
Subseries 4, Foreign Trademark Materials, 1937-1994, consists of registered trademarks, correspondence and examples of the Reddy Kilowatt trademarks in foreign countries such as Australia, Barbados, Mexico, Kenya, the Netherland Antilles and South Korea. The Kenya file contains specific information about trademark law and policies in Kenya. Several publications of note are Law of KenyaTrademarks Ordinance Chapter 506, 1962; The Merchandise Marks Ordinance Chapter 505, 1963, detailing the specific Kenyan laws and information on the electricity industry in Kenya; the East African Power and Lighting Company's The East African Power and Light Company, Directors Report and Accounts, 1965; and The Power Supply Industry in Kenya, 1966.
Subseries 5, Reddy Kilowatt v. Mid-Carolina et al., 1926-1960, includes correspondence and legal documents related to the trademark infringement lawsuit filed by Reddy Kilowatt, Inc., against Mid-Carolina Electric Cooperative and the National Rural Electric Cooperative Association (NRECA). The lawsuit was filed in 1953 and resolved by Judge Harry E. Watkins in 1956. The subject of the dispute was "Willie Wiredhand," an advertising trademark character used by the NRECA. Reddy Kilowatt, Inc., alleged that the character was drawn similarly to Reddy Kilowatt and used in comparable ways, thus confusing consumers' ability to discern between the two. Judge Watkins's decision hinged on the legal boundaries drawn between service areas of investor-owned utilities and electric cooperatives. Because electric cooperatives were prevented from competing for investor-owned consumer audiences, Judge Watkins deemed that the trademarks also were not in competition. Ashton Collins, Sr., was greatly disappointed by the decision, and this is reflected in the post-decision correspondence files. Other files of note concern consumer surveys in South Carolina and Iowa commissioned by Reddy Kilowatt, Inc., with the aim of finding evidence to bolster the lawsuit; depositions from participants are included in the files. Ashton Collins, Sr.'s affidavit and documentation of the Willie Wiredhand trademark also are included in the subseries.
Subseries 6, Trademark Character Files, 1937-1976, contains the reference files developed by Ashton Collins, Sr., and Reddy Kilowatt, Inc. concerning other trademark characters. The correspondence reflects an interest in factors leading to success of other trademark characters as well as an active concern with trademarks that might infringe on Reddy Kilowatt's success. Files include early characters such as the Chesapeake and Ohio Railroads' Chessie the Cat and Borden's Elsie the Cow. A large file on Smoky Bear contains advertisements including Reddy Kilowatt. Files that reflect infringement concerns include Willing Water, Bill Ding, Mr. Wirewell, and Genie.
Subseries 7, Reference Materials, 1945-1980, contains files developed on topics relating to non-character corporate trademarks. Materials include brochures, articles, advertisements, publications and correspondence. Files on efforts by Xerox Corporation, Coca-Cola Company and Dow Chemical Company to regulate language about their trade names are included. Other notable files include Bakelite advertisements and a file of correspondence and articles concerning Isadore Warshaw, who testified on behalf of the NRECA during the Reddy Kilowatt v. Mid-Carolina et al., hearings.
Series 7, Reference Materials, 1926-1992, consists of general files maintained by Reddy Kilowatt, Inc., for internal reference. It is divided into five subseries: Subseries 1, Client Use of Services, 1977-1984; Subseries 2, New York World's Fair, 1938-1939, 1961-1966; Subseries 3, Subject Files, 1940-1992; Subseries 4, Testimonials, 1939-1977; and Subseries 5, Empty Binders, 1926-1987.
Subseries 1, Client Use of Services, 1977-1984, consists of files maintained during the incarnation of the company as Reddy Communications, Inc. During this period, the firm was emphasizing its usefulness as an information clearinghouse for the electric utility industry. These files include monthly reports on client use of services as well as more detailed reports on steps taken to meet client requests for information.
Subseries 2, New York World's Fair, 1938-1939; 1961-1966, contains files largely accumulated during the participation of Reddy Kilowatt, Inc., in the 1964-1965 New York World's Fair, with some documentation surviving from the 1938-1939 New York World's Fair. Reddy Kilowatt was used prominently in "Tower of Light," the investor-owned electric utility exhibit. The 1964 exhibit included a musical show which met with some initial criticism and was revised for the 1965 fair to become "Holiday with Light." Materials include press releases from production companies and Reddy Kilowatt, Inc., scripts, photographs and production documents for the shows; correspondence with the production company; and electrical industry trade publications.
Subseries 3, Subject Files, 1940-1992, includes files on unique uses of Reddy Kilowatt, Reddy Kilowatt-themed apparel, verses written by consumers, World War II-era advertisements, and files used by company staff for market research.
Subseries 4, Testimonials, 1939-1977, contains letters from executives at licensee companies attesting to the benefits of receiving the Reddy Kilowatt Service. The letters were occasionally edited and compiled for use in business presentations.
Subseries 5, Empty Binders, 1926-1987, includes the original binders and albums used for presenting Reddy Kilowatt programs.
Series 8, Audio-Visual Materials, 1939-1984, undated
The series is divided into five subseries: Supplementary Materials, 1945-1984; Animation Cels, 1946; 1985; Moving Images, 1940s-1989; Audio, 1946-1980; and Filmstrips, 1939-1984.
Subseries 1, Supplementary Materials, 1945-1984, contains scripts, production documents, promotional materials, correspondence and memoranda related to the audio-visual materials in this series. Of particular note are the files containing production documents and correspondence related to The Mighty Atom. These files track the decision-making process within Reddy Kilowatt, Inc., concerning the inclusion of previous footage from Reddy Made Magic. Other materials relating to this subseries may be found in Series 4, Advertising Materials, 1939-1997, Subseries 1, Bernard J. Bachem Files, 1959-1980.
Subseries 2, Animation Cels and Sketches, 1946; 1985, contains mylar animation cels and paper sketches used in the production of Reddy Made Magic and the "Adventure Kid" television commercial.
Subseries 3, Moving Images, 1940s-1989, contains all film (excluding the filmstrips) and video in the collection and is organized chronologically. The films and videos include animated educational films, commercials, television shows, home movies, an informal instructional video, and an employee appreciation video.
Subseries 4, Audio, 1946-1980, undated
This series contains all the audio (excluding those items associated with filmstrips) and is divided into 5 subseries.
Sub-subseries 1, Music, 1954-1960, undated, contains Reddy Kilowatt theme songs and promotional music used by Reddy Communications and is organized chronologically, with undated materials last.
Sub-subseries 2, Promotional, 1946-1979, undated, consists of promotional audio such as radio commercials and informational spots. The items are organized chronologically, with undated materials last.
Sub-subseries 3, News Programs, 1976-1979, consists of recordings on cassette tapes. The cassette tapes are organized chronologically.
Sub-subseries 4, Speeches, 1975-1980, undated, contains recordings of speeches and presentations given by important figures in and outside of the electrical industry. The items are organized chronologically, with undated materials last.
Sub-subseries 5, Corporate Interviews, circa 1974-1977, consists of informal interviews conducted by Reddy Communications, Inc. employees. The interviews are organized chronologically.
Sub-series 6, Oral Histories, 1983, consists of five hours of audio cassette recordings with Mrs. Ashton Collins, Sr. and Ashton Collins, Jr. at the initial stages of collection acquisition. The oral histories were conducted by John Fleckner, Archivist with the Archives Center, National Museum of American History. Topics discussed include biographical information about Ashton Collins, Sr.; the early history of the Reddy Kilowatt Service; Mrs. Ashton Collins, Sr.'s experiences in the Reddy Kilowatt, Inc. office; her participation in electric industry conventions; Cuba's ousting of Reddy Kilowatt; and the transition in the company's services during the late 1960s and early 1970s.
Sub-subseries 7, Reference CDs, consists of all reference copies made of the audio. Multiple titles are contained on each disc.
Subseries 5, Filmstrips, 1939-1984, consists of filmstrips and their associated audio and elements (negatives, A and B roll, etc.), paired together by title. The filmstrips are organized chronologically.
Arrangement:
Collection is arranged into eight series.
Series 1, Background Materials, 1926-1977
Subseries 1.1, Articles of Incorporation, 1953
Subseries 1.2, Histories and Origins of Reddy, 1926-1977
Subseries 1.3, Reddy Remarks, 1935-1936
Series 2, Ashton Collins, Sr., Materials, 1926-1974, undated
Subseries 2.1, Correspondence, 1926-1964
Subseries 2.2, Speeches, 1942-1974, undated
Subseries 2.3, Articles, 1933-1951
Subseries 2.4, Miscellaneous, 1933; 1953
Series 3, Client Services and Publications, 1935-1999, undated
Subseries 3.1, Clip Art, 1936-1978, undated
Subseries 3.2, Communications in Environment/Youth, 1971-1972
Subseries 8.2, Animation Cels and Sketches, 1946; 1985
Subseries 8.3, Moving Images, 1940s-1989
Subseries 8.4, Audio, 1946-1980, undated
Biographical / Historical:
Ashton B. Collins, Sr. (1885-1976), the commercial manager of Alabama Power Company, created the trademark character Reddy Kilowatt in 1926 in an attempt to humanize electric utility service for marketing and other corporate communications purposes. Reddy Kilowatt first appeared publicly at the 1926 Alabama Electrical Exposition in a display for the Alabama Power Company, which also ran supporting newspaper advertisements. The original figure had five arms to illustrate the many capabilities of electric service. Though Collins originated the idea of Reddy Kilowatt, he asked an engineer from the company's drafting department, Dan Clinton, to create a usable sketch of the character. After the exposition, Collins retained the copyrights to Reddy Kilowatt. In 1932, he recruited a friend, Dorothea Warren, to develop several sketches of Reddy Kilowatt in an attempt to sell what Collins called "The Reddy Kilowatt Program." At the time, Collins was employed by Edison Electrical Institute to travel the country promoting electrical household cooking appliances. He used the opportunity to network with electric utility managers and to promote his idea of using Reddy Kilowatt to humanize electric service in the home. Collins convinced his first clients in 1933. By the end of 1934, at least six other electric utility companies had adopted the "Reddy Kilowatt Program."
Subscribers to the Reddy Kilowatt Service received sheets of clip art for use in advertisements. The mechanism for this distribution was called a "mat service." The Reddy Kilowatt mat service was the backbone of the licensee program from the 1930s until the late 1960s. The mat service offered various poses of Reddy Kilowatt to be included in advertisements for the licensee companies, as well as complete advertisements to which the licensee companies could simply add their name. Another publication, Reddy News, was soon developed to reinforce the program. Published biannually, it was sent to licensee companies to provide ideas about ways to use the Reddy Kilowatt trademark.
As the mat service evolved, the Reddy Kilowatt figure found many uses. Common themes were the benefits of electrical appliances for farms and homes, safety, and holidays. The descriptions of electrical appliances emphasized gender roles in alluding to the potential new freedom for women from household chores. Farm-oriented advertisements underscored increased farm productivity through electrical innovations such as incubators and automated milking machines. As electric usage increased, the mat service added advertisements pointing out the need for updated wiring in order to maintain safety. More mundane concerns included electric service issues such as power outages, vandalism and timely bill payment. A wide variety of Reddy Kilowatt holiday poses became available, ranging from the Easter Bunny to President's Day and Halloween. Christmas was especially well illustrated, accenting the possibility of electrical appliances as gifts.
The Reddy Kilowatt Service was only available to investor-owned utilities, and the mat service reflected this by emphasizing the benefits of this economic structure. Other economic themes included the inexpensiveness of electric service and payment of taxes by investor-owned utilities. The service also began to express a specific political agenda in response to public ownership of utilities and rural electrification cooperatives. Bolstered by post-World War II anti-communist sentiments, the Reddy Kilowatt Service began issuing advertisements promoting free enterprise which linked public and co-operative utilities with the road to socialism. In 1950, Collins launched the Grass Roots Impact Plan, a comprehensive advertising plan incorporating these themes.
Ashton Collins consistently emphasized to his licensees the need to begin the consumer education process early. Youth education was a clear priority for the Reddy Kilowatt Service and was even included in Collins's initial "Reddy Remarks" program via a bedtime story booklet. Licensee companies sponsored Reddy Kilowatt Youth Clubs in the late 1940s, inspired by Collins's speeches emphasizing the importance of youth programming. In the mid-1960s, Reddy Kilowatt, Inc., developed a comprehensive youth program for client companies that incorporated youth education with capitalist economic values. Collins developed a supporting slide presentation titled "Fission, Fertility, and the Future." Tailored to an audience of business executives, the presentation emphasized the importance of reaching youth during a period of social upheaval in order to protect the interests of investor-owned utilities.
Film and television programs developed by the company also reflected the emphasis on youth outreach. Since the company's business revolved around a cartoon character, the transition into animation seemed fairly simple. Reddy Kilowatt, Inc., entered into a partnership with Walter Lantz Productions to produce Reddy Made Magic, a 1946 cartoon about the history of electricity. However, producing audio-visual media turned out to be too expensive and the experiment with animation remained limited. In 1957, Collins tested the waters again by contracting for a commercial with Terrytoons, a low-budget animation company and, in 1959, the company hired John Sutherland to update Reddy Made Magic for the atomic age. The Mighty Atom recycled the historical sequence from the previous film and added a new sequence promoting the use of atomic energy. Collins already had used the cheaper media of filmstrips and slide presentations for business presentations, and this format also was incorporated into the youth program. Licensee companies were encouraged to use Reddy Kilowatt in their own sponsorship of radio and television programs, and some used Reddy Kilowatt in locally produced commercials.
Ashton Collins was an aggressive and skillful promoter of Reddy Kilowatt, and the range of the program was not limited to the United States. Collins began registering his trademarks in prospective markets early on, and soon received trademarks in Canada (1934), Argentina (1937), Great Britain (1938), and Mexico (1938). Trademarks were also granted in Australia, Barbados, Kenya, Mexico, South Korea, Venezuela and the Netherlands Antilles. Though no official list of international licensee companies is available, materials within the collection indicate lively usage of Reddy Kilowatt in South America and Australia.
Ashton Collins, Sr. was married in 1931 to Mrs. Ashton Collins, Sr. They had two sons, Ashton, Jr., and Beatty. Each member of the family became involved in the business over time, though that was not required by Ashton Collins, Sr., at any time. After the two boys left home, Mrs. Collins began volunteering at the office; her work included filing, photocopying, and assembling indexes and scrapbooks. After his release from the Air Force, Ashton Collins, Jr., approached his father about working in the company. Ashton Collins, Sr., met with him over the course of a day and outlined a program for him to work his way up through the company. Collins, Jr., agreed and began work in the mailroom. In 1962, he became president of the company and his father became chairman of the Board of Directors. Beatty Collins's involvement in the company was limited to service on the Board of Directors.
By the late 1960s, the business climate for investor-owned utilities had changed significantly. Public concern over the environmental impact of power plants resulted in greater scrutiny of new plant construction, particularly in regard to nuclear energy facilities. Electric utilities no longer desired to sell increased output, as building new plants became too costly to justify their expense. The Reddy Kilowatt Program reflected these changes in several ways. An environmental program was developed to help electric utilities navigate their way through the increasingly complicated public and business climate. This included a number of services specifically targeted toward the issue of atomic power such as consumer advertising meant to demonstrate the minimal output of radioactive waste and a low-profile consulting service focusing on atomic plant siting issues. As companies moved away from blanket advertising for electric usage, the Reddy Kilowatt character was relegated to children's programming. As Ashton Collins, Sr.'s, influence in the company began to wane, the youth program moved away from economic education and shifted to conservation issues and electrical safety. The company changed its name to Reddy Communications, Inc., at some point before 1982 and began to market itself as an information clearinghouse and consulting service.
In 1998, the company was bought by Northern States Power, which had recently become a wholly-owned subsidiary of Xcel Energy.
Related Materials:
Related Archival Materials: See Louisan E. Mamer Rural Electrification Administration papers, 1927-2002 (AC0862).
Related Artifacts: The Division of Information Technology and Communications holds artifacts related to this collection (Accession #: XXXX-XXXX).
Provenance:
Donated to the Archives Center by Xcel Energy in 2005.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Researchers must use reference copies of audio-visual materials. Reference copies are ½ inch VHS, audio cassette, or compact disc. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. There are no reference copies on VHS or DVD for the filmstrips, and the Archives Center does not have a filmstrip projector.
Technical Access: Titles on Beta Max video tape and all picture and audio elements for Original Film (OF) 913.7 cannot be viewed. Viewing the film and filmstrip portion of collection requires special appointment.
Rights:
Collection items are available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions.
The collection documents the inventive career of physicist and engineer Robert W. Kearns. Kearns invented and patented in 1967 the windshield wiper system with intermittent operation (US 3,351,836), among other inventions. The papers include notebooks, correspondence, reports, memoranda, photographs, patents, drawings, and trade literature.
Scope and Contents:
The collection includes notebooks, correspondence, reports, memoranda, photographs, patents, drawings, and trade literature. Kearns held patents related to circuitry which are integral to electronic intermittent windshield wipers. The windshield wiper documentation consists of patents, correspondence, and a set of drawings from November 16, 1967 for Tann Company. Other documentation includes Kearns's work with the engineering firm Kearns and Law (brochures, shop orders, agreements); his National Bureau of Standards work, which consists of his personnel file and notebooks detailing his highway skid resistance research; and subject files that cover a range of topics that interested Kearns, such as radar, speed control, and electric cars. At the heart of the collection are 32 invention notebooks (1963-1986) belonging to Kearns as well as engineers he worked with including John Quan, Brian Ivan Brown, and Timothy Kearns, son of Robert Kearns. Bound, paginated, and dated, the notebooks contain sketches, schematics, calculations, data, telephone numbers, and details about materials, costs, testing data, and descriptions for many of Kearns's projects. The notebooks present a comprehensive overview of his ideas and are significant to understanding his creative process and how his ideas changed or did not change over time. The majority of the notebooks are arranged in chronological order and therefore researchers can see Kearns's work unfold. Many of the notebooks are stamped with a "PO" to indicate a "protective order" followed by a number, and many of the notebooks were used during court proceedings. The protective order restricted access to notebooks which were filed with the court, or to be filed with the court at a future date.
Arrangement:
The collection is arranged into ten series.
Series 1: Biographical Materials, 1957-1991
Series 2: Notebooks, 1954-1994
Series 3: Patents, 1957-1985
Series 4: Kearns and Law Engineers, 1957-1962
Series 5: Kearns Engineers, 1967-1985
Series 6: National Bureau of Standards, 1967-1972
Series 7: Ford Motor Company (Engineering Technical Education Program), 1964-1966
Series 8: Windshield Wiper Materials (Kearns vs. Ford Motor Company), 1962-1993
Series 9: Subject Files, 1965-1999
Series 10: Correspondence, 1989-1999
Biographical / Historical:
Robert William Kearns was born in Gary, Indiana on March 10, 1927 to Martin W. Kearns and Mary E. Kearns. One of three children, Kearns grewup in the Detroit area, graduating from the University of Detroit, Bachelor of Science in Mechanical Engineering (1952); Wayne State University, Masters of Science in Engineering Mechanics (1957); and Case Western Reserve University, Ph.D. in engineering (1964). Kearns also earned certificates in nuclear reactor control from Argonne National Laboratories (1958 and 1959). He was a Corporal in the United States Army, assigned to the Office of Strategic Services (OSS), the Strategic Services Unit (SSU); the Central Intelligence Group (CIG), and the Central Intelligence Agency (CIA.) from July 31, 1945 to November 29, 1946.
Prior to joining the military in 1945, Kearns worked at Mercury Engineering Company (1943-1945) in Detroit as a draftsman preparing engineering shop drawings. After the war, Kearns joined the H & A Tool and Die Company (1946-1947), also in Detroit, as a draftsman preparing engineering shop drawings for the manufacture of the individual parts for machinery and special dies. Through the University of Detroit Cooperative Program with the National Bureau of Standards, he participated in an engineer in training program (1949-1952) where he executed a variety of standardized tests on engineering materials. He held a variety of engineering positions: designer/draftsman with Peerless Design Company, Detroit (1952); junior engineer with Burroughs Corporation Research Laboratories, Philadelphia (1952-1953); and engineer with Bendix Aviation Corporation, Detroit (1953-1957) where Kearns supervised and directed of a group of engineers responsible for the design of computer components, servomechanisms, control systems and related devices. Other duties included planning, liaison with other Bendix divisions, establishing test equipment requirements, as well as technical specifications and reports. In 1957, Kearns joined the faculty of Wayne State University, Department of Engineering Mechanics, as an assistant professor (1957-1963), later becoming an associate professor (1963-1967).
Kearns also established two independent businesses, the engineering firms of Kearns and Law (1963-1976) and Computer Central (1965-1976). Founded with partner Kenneth J. Law, an electrical engineer, Kearns and Law provided industry with consultation, research, design, and development services in the fields of computers, automatic controls and instrumentation. Computer Central manufactured a series of control components such as the Linear Range Comparator, Sign or Equality Binary Comparator, Identity Comparator, Dual Brush V-Scan Encoder Electronics, Gray Code to Binary Code Encoder Electronics, and Digital Difference to Analog Converters. Kearns served as Detroit's Commissioner of Buildings and Safety Engineering (1967-1971), where he acted as an administrator, overseeing professional engineering activities such as building inspections. Kearns moved to Gaithersburg, Maryland in 1971 to become principal investigator for the highway skid resistance program at the National Bureau of Standards, now the National Institute of Standards and Technology (1971-1976).
In 1967, Kearns invented and patented an electronic windshield wiper system with intermittent operation (US 3,351,836). Previous wiper systems were controlled by vacuum tubes. He installed his device on his 1962 Ford Galaxy and met with Ford Motor Company and Chrysler Corporation in 1963 with the goal of manufacturing his idea and being a supplier to the auto industry. Kearns tried to commercialize the wiper through the Tann Corporation. In 1969, Kearns's intermittent windshield wiper was installed on Ford cars without his knowledge. He ultimately filed suit against Ford for patent infringement in 1978 (representing himself as Kearns Associates), seeking $141 million in damages (a figure eventually raised to $325 million). Kearns's purpose in pursuing litigation was not a cash award. Rather, he wanted the rightful ownership. In all, he filed lawsuits against 26 car manufacturers and other companies concerning the same patent (US 3,351,836). In July 1990, a federal jury ruled that Ford had unintentionally infringed on Kearns's patent and awarded him $10.2 million. In June 1992, Kearns was awarded $11 million from Chrysler. Kearns held over 30 patents, with the majority relating to windshield wipers.
Kearns died in 2005. He married Phyllis Hall (1932-2013) in 1953, divorcing in 1989. The couple had six children: Dennis Kearns (b.1954); Timothy Kearns (b.1956); Patrick Kearns (b.1958); Kathleen Corsetty (b. 1961); Maureen Kearns (b. 1964); and Bob Kearns (b. 1967).
Provenance:
Collection donated by the Estate of Robert W. Kearns, through Dennis Kearns and Maureen Kearns, 2016.
Restrictions:
Collection is open for research. Some health-related materials in Series 6: National Bureau of Standards are restricted until 2055.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Correspondence, administrative records, operational records, company newsletters, news clippings, photographs, photograph albums, and audio-visual materials.
Scope and Contents:
Series 1: History of Krisy Kreme, includes records and materials which document the history of Krispy Kreme Doughnut Company and Corporation. Included are stories about the company and its founder, Vernon Rudolph ("A Man and an Enterprise" is in booklet form while "Brief Outline of the History of Krispy Kreme" is 115 pages) and also a story about the employees and facilities of the Corporation; a report that includes the organization's history and brief biographies of the management team; and overall operating reports from 1948 and 1950. There is also information pertaining to Krispy Kreme's association with Beatrice Foods Company as well as a biography of William Lewis Rudolph, brother of Vernon. This series also contains a draft (from 1952) of a report to the Government Purchasing Agencies about Krispy Kreme's mix plant operations, comprising a detailed list of equipment, cost controls, and a chronology of Krispy Kreme store openings. These are located in a folder marked "Historical Data." There is also a folder entitled "Vernon Rudolph" which contains a photocopy of two photographs -- one is of the front of a house while the other is of a family -- and a funeral tribute, dated 1973, to Vernon Rudolph.
Series 2: Administrative Records, contains those records which deal with the overall operation of the Krispy Kreme Doughnut Company and Corporation. This series is arranged into the following subseries:
Subseries 2.1: Correspondence, contains copies of letters to and from Vernon Rudolph and vendors, banks, Krispy Kreme stores and office personnel, local organizations, government agencies. The dates range from the 1930s through 1972. There is one original letter and its accompanying envelope from 1939.
Subseries 2.2: Executive Records, contains the articles of incorporation, bylaws, minutes, and resolutions of the Board of Directors. The dates range from 1946-1977. This subseries also includes an organizational chart from the mid-1970s as well as an article of incorporation for Frozen Products, Inc., a subsidiary of the Krispy Kreme Doughnut Corporation. There is also an Incorporation Plan from 1946 that includes a plan of organization, bills of sale, and a balance sheet. The folder marked "Miscellaneous," contains minutes from the first meeting of the incorporators in 1946 and a short note from 1952 concerning floor space at the Ivy Street plant.
Subseries 2.3: Financial Records, ca. 1940-1996, includes annual and audit reports, gross sales statements for the company and the corporation as well as for doughnut mix. This subseries also contains balance sheets, a general accounting ledger, and operating reports. In the folder "Canceled Checks," there are signed checks by Vernon Rudolph as well as a handwritten listing of expenses that is titled "Personal Bank Records." There is also a prospectus dated from 1975 which is one year before the merger with Beatrice.
Subseries 2.4: Legal Records, 1947-1982, deals mostly with trademark issues. It contains the correspondence and registration applications pertaining to trademark laws. Also included are the actual trademark registrations from all 50 states (since expired) as well as a list of expiration dates for the registrations. This subseries also contains correspondence between Krispy Kreme and Prudential Insurance Company concerning loans. There is also a folder "Miscellaneous Agreements and Contracts" that contains a lease agreement from 1957 and an accident claims agreement from 1955.
Subseries 2.5: Personnel Records, dates range from the 1950s-1985. It includes information concerning employee benefits and manuals on selling doughnuts and running doughnut machines. Female employees are provided with guidelines in both a booklet, ca. 1963, titled "Salesgirl," and a plaque from the early 1960s that instructs them on appearance, retail manner, and attitude. Also contained in this subseries are award certificates given for years of service and a photograph of service award pins, jewelry, watches, and a clock. Other certificates were those for Associates and store operators certifying that they are fully capable and properly trained to operate a Krispy Kreme store. In the "Miscellaneous" folder, there are memorandums to employees, want-ad clippings, and a thank you card from the Corporation to its employees for 50 years of success.
Subseries 2.6: Professional Associations, contains a certificate of membership into the US Chamber of Commerce, 1955.
Subseries 2.7: Stock Records, deals with the purchase and sale of stocks from 1947-1975. There are copies of two agreements -- one regarding Krispy Kreme selling an employee stocks and the other concerning Krispy Kreme buying stocks in the Pinebrook Real Estate and Development Corporation. The folder "Stockholders," contains a 1950 end of year letter to stockholders and a brief report on a court case entitled "How Not to Sell Company Stock to Key Employees" from a 1949 newsletter, "Estate and Tax Letter." There is a stockholders ledger dated 1947-1975 which also has a list of stockholders attached to one page.
Subseries 2.8: Testimonial Letters, are from customers and date from 1994-1997. In some cases, Krispy Kreme responses were attached with the original, in others they were not. All the letters are copies of the originals and are on acid-free paper.
Subseries 2.9: Miscellaneous, contains drawings and pictures of the Corporation headquarters in Winston-Salem, NC, and of exterior store signage. It also includes logo designs from the 1960s through 1989, samples of stationery, a brochure for and a photograph of the Krispy Kreme plane, and a program for the 1994 Krispy Kreme Annual Conference. There is also a folder containing Holiday greeting cards from Krispy Kreme management and a program from their 1990 Christmas party.
Series 3: Operational Records, contains those records which pertain to all aspects of the production and sale of Krispy Kreme doughnuts. This series has the following subseries:
Subseries 3.1: Advertising and Promotions, ca. 1947-1993, contains small and full page newspaper advertisements from 1947 through 1993 (including some undated advertisements), the mats and layouts that the retail stores used in their own in-store advertising, and information and correspondence concerning billboard advertising. This subseries also includes television commercial storyboards and an audience pre-test report for three of them. There is also materials on the different promotions Krispy Kreme used. The "Miscellaneous" folder contains a variety of indoor and outdoor advertisements.
Subseries 3.2: Equipment and Engineering, is itself broken down into three categories: American Gas Association (AGA), Equipment Design, and Equipment Information. The "American Gas Association" section contains correspondence between the AGA and Krispy Kreme regarding AGA inspection of and seal of approval for Krispy Kreme-made equipment. "Equipment Design" contains the notes, sketches, test results, and photographs of various pieces of equipment designed and made by Krispy Kreme. "Equipment" information includes equipment brochures and booklets and more detailed information on the use of the equipment.
Subseries 3.3: Franchises/Associates, ca. 1940s-1990s, contains literature to attract potential new franchisees as well as samples of franchise agreements. This subseries also includes photographs and press releases concerning store openings. These are located in three folders: "Grand Opening Summary," "Knoxville Grand Opening," and "Krispy Kreme Locations." There is also a videocassette that highlights Krispy Kreme's foray into New York City in 1996.
Subseries 3.4: Fundraising, includes a variety of materials that concern Krispy Kreme's program of assisting local organizations in their fundraising efforts. The dates range from the 1940s-1990s. It contains brochures, ca. 1940s-1990s, which explain the fundraising plan and its benefits. There are also guides geared towards Krispy Kreme salespersons to help them present the plan to potential clients. In the "Miscellaneous" folder, there is a newspaper advertisement from September 1988 promoting the fundraising plan. There is also a photo collage done by Krispy Kreme Fundraising Representative, Sharon Craig, to commemorate a local parade in Memphis, TN (at the Elvis Presley Boulevard plant).
Subseries 3.5: Marketing, contains a 1996 marketing standards manual and press kits from 1997. The marketing manual was directed to store operators to assist them in promoting and selling their products. The press kits were given to the Smithsonian when discussions concerning Krispy Kreme's donation to the museum began in the spring of 1997.
Subseries 3.6: Packaging, ca. 1930s-1992, contains examples of the different packaging used by Krispy Kreme to market their food products and mixes. Also included are designs for new packaging. One example is for doughnuts done by Comet Products Inc. (of MA) in 1979. Four samples of pie packaging designs were created by Pike & Cassels, Inc. (of NC) in late 1991 and early 1992. In the "Miscellaneous" folder there are examples of other Krispy Kreme packaging.
Subseries 3.7: Quality Control Laboratory, ca. 1959-1976, consists of two items. The first one, which was originally housed in a binder, is a notebook of information on lab procedures and on the chemical consistency and test concerning doughnut ingredients. This belonged to David Downs, Chief Chemist at Krispy Kreme. The second item is a "pictorial" prospectus of the entire Krispy Kreme operation -- departments, individual stores, products and packaging -- which belonged to the Laboratory.
Subseries 3.8: Sales Records, ca. 1950s-1980s, contains materials that would assist both franchise managers and operators (with in-store sales) and route salespeople (in selling wholesale Krispy Kreme products to groceries, etc). It includes a Route Book, ca. late 1950s, that contained order information and belonged to Robah G. Hendrick, a Krispy Kreme salesman. There is also a sales order pad, ca. 1950s-early 1960s, used by a Krispy Kreme store in Memphis, TN. There are also two in-house catalogs -- in folders "Posters, inserts, cards..." and "Shelf talkers catalog" -- that contain items that can be ordered by managers and that are used to sell store products. Shelf talkers are signs posted near the merchandise or on grocery display shelves. They, like the posters, inserts, cards, are used to attract customers with specials and promotions. Samples of shelf talkers are included in this subseries. There is also a "Miscellaneous" folder which contains a Krispy Kreme coupon, a book of gift certificates, another example of a shelf talker sign, and brochures of different store displays.
Subseries 3.9: Store Operations, ca. 1960s-1970s, deals primarily with items that are meant for store operators and mangers to help them in running a Krispy Kreme store. Two manuals -- Production and Extruded Doughnut manuals -- instruct managers in producing high quality products. Two other manuals -- Associates Operations and Branch Plant Managers' Manual -- discuss doughnut production, but also give directives and policies on other store issues, such as safety, sanitation, and personnel. The Branch Plant Managers' Manual also delves into the natural gas crisis in January 1977 and deals with advertising, security, and photo requests. This subseries also includes five 8"x6" laminated cards that contain doughnut recipe information and checklists of cleanup and sanitation procedures. There is also a plaque entitled "What is a Customer?" which explains to employees why a Krispy Kreme customer is so important. In the "Miscellaneous" folder there are two guides that advise on how to promote and sell items and a store/production area sign containing the store mission statement. [Also see Series 2: Administrative Records, Subseries E: Personnel, for a guide entitled "Salesgirl" which instructs the female Krispy Kreme employee on matters pertaining to dress and attitude.]
Series 4: Newsletters, 1957-1998, includes, Krispy Kreme News, Krispy Kreme Management Circle, and Hot Doughnut News.
Krispy Kreme News, 1957-1998, is geared towards all members of the Krispy Kreme community -- management, operators and managers, and employees. Its articles discuss new store openings, Corporation news, community (or news-related) events, and provides instructions and reminders concerning store upkeep and sanitation. There are sections announcing upcoming retirements, congratulating outstanding employees, and honoring long service to Krispy Kreme. Also included are articles that do not necessarily pertain to Krispy Kreme, but, rather, add a human element to the newsletters, such as humorous stories, articles on birds, and tips on highway safety. Some articles of interest are a history of chocolate (September 1963), "You Can Improve Your Memory" (May 1967), "A Communist is a Rich Marxist" (July 1967), and a discussion on skirt lengths and their relation to economics (February 1970). [In addition, there are two early issues of Krispy Kreme News (May 9 and May 15, 1951) in a folder entitled "Brief Outline of the History of Krispy Kreme, 1977" which is located in Series 1: History of Krispy Kreme.]
Also included in this subseries and relating to Krispy Kreme News are a subject index, a questionnaire form, and signed release letters.
Krispy Kreme Management Circle, 1995-1997, is a quarterly newsletter geared towards Krispy Kreme management and leadership. The articles focus on product quality, marketing and promotions, and training. At the end of each issue, there is a ranking of stores in different sales categories, i.e., average customer purchases (in dollars), highest percentages of customers buying beverages with their food or buying a second dozen doughnuts.
Hot Doughnut News, 1997, caters primarily to Krispy Kreme store operators, providing reports on stores and ideas for marketing.
Series 5: Press Clippings, 1949-1998, contains articles and stories that cover the Corporation, its history, its founder and subsequent leaders, and its community programs and promotions. The bulk of the clippings are from newspapers with a scattering of magazine articles. The largest number clippings come from the Winston-Salem Journalof Winston-Salem, NC, where Krispy Kreme is based. All articles have been copied onto acid-free paper.
Some clippings have been separated from the rest. One folder, "Davey Allison," contains clippings concerning the sudden death of this popular NASCAR driver and Krispy Kreme spokesman, in 1993. The folder titled "Ralph Simpson and Associates, July-Sept 1995" contains articles and news briefs on Krispy Kreme and its competitors collected by a Winston-Salem public relations firm. Two other folders with clippings from the Simpson PR firm concern Krispy Kreme's donation into the Smithsonian in July 1997. The contents of these two folders are not on acid-free paper. "School Computers" documents the efforts of the Krispy Kreme Corporation to help distribute computers to schools across North Carolina. The "TV Monitoring Report, July 1997" folder does not contain any clippings, but includes a listing of news stories that appeared on television about the Krispy Kreme donation to the Smithsonian.
Series 6: Photographs, ca. late 1930s through the mid 1990s, consists of black-and-white and color photographs and some negatives and transparencies. This series is divided into the following subseries:
Subseries 6.1: Corporate Staff, Associates, and Store Managers, ca. 1940s-early 1990s, is broken down into the following two categories: "Corporate Staff" and "Associates and Store Managers." Corporate Staff contains photographs of the officers of the corporation as well as members of the staff at the headquarters in Winston-Salem. Most are portrait shots with some group photos, e.g., the Board of Directors. There are also photographs of a 1974 retirement party for Mike Harding (Chairman of the Board and CEO) and Louise Joyner (editor of the Krispy Kreme News) and of a wedding cake made in 1990 for the wedding of headquarters accountant Cathy Rogers. The cake and the wedding were featured in the winter 1991 issue of Krispy Kreme News. [Also of interest are two photocopies of photographs -- of a house and a family -- located in Series 1: History of Krispy Kreme, Folder: "Vernon Rudolph."]
The Associates and Store Managers photographs consist mostly of group portraits taken at their respective annual meetings: Associate Operators' Meeting and Store Managers' Conference. Also included are scenes of store manager training, which was mandatory for all new Krispy Kreme managers.
Subseries 6.2: Corporate Headquarters, date from the late 1940s through the late 1980s. This subseries contains photographs of the General Offices, Equipment Department, Laboratory, Mix Department, and Warehouse. [Other photographs pertaining to these areas can be found in Series 6: Photographs, Subseries H: "Tour Given to Smithsonian Staff."]
The General Offices photographs include exterior and interior views of the headquarters on Ivy Avenue. The Equipment Department photographs show various pieces of doughnut equipment as well as the designing, manufacturing, and assembling of said equipment by Krispy Kreme. [For more technical information on the different equipment, please refer to Series 3: Operational Records, Subseries B: "Equipment and Engineering."]
The Quality Control Laboratory photographs consist of views that show the interior of the laboratory and of the chemists at work. There are also some images of test results of the doughnut mixes for quality and consistency. In addition, there are pictures of lab results of tests on glaze made with and without stabilizers.
The Mix Department photographs contain views of the different stages of department operations. They also show the equipment used to prepare the dry doughnut mixes, which later are sent to the Krispy Kreme stores. The Warehouse photographs show bags of Krispy Kreme prepared mixes stacked in a large warehouse at the headquarters and waiting to be shipped.
Subseries 6.3: Retail Shops and Plants, ca. 1937-1994, contains photographs of specific Krispy Kreme stores. They show the exterior and interior views of the shops including storefront, signage, retail, and production areas, as well as employees and customers. The bulk of the photos range from the 1950s through the 1970s. They are arranged by state, by city within the state, and then by street name within the city.
Subseries 6.4: General Photographs, ca. 1940s-mid 1990s, concern unspecified Krispy Kreme shops and plants. They include views of store exteriors (storefront and signage) and interiors (production and retail areas and signage). The production area photographs show the various stages of the production of doughnuts, pies, and honeybuns. There are also photographs of customers, employees, and of students participating in the Krispy Kreme fundraising plan. The employee photographs consist of general in-store action and posed shots as well as views of employees receiving service awards for years of service. The fundraising photographs show students picking up boxes of doughnuts from Krispy Kreme shops or selling those boxes in an effort to raise money.
This subseries also contains photographs of the trucks used by the Krispy Kreme stores throughout the years to deliver their products to groceries and other food stores. [A a set of press clippings that detail the use of Kripsy Kreme trucks in delivering school computers to North Carolina schools. These can be found in SERIES 5: Press Clippings, in the folder titled "School Computers, May-June 1993."]
Subseries 6.5: Trade Shows, range in date from the 1950s through 1970s. This subseries includes photographs of Krispy Kreme displays at trade shows in the United States (Atlanta and St. Louis) and in Greece, Indonesia, Japan, and Pakistan.
Subseries 6.6: Products and Packaging, ca. late 1940s-early 1990s, shows samples of various grocery store displays as well as photographs of doughnuts, fried pies, and honeybuns -- with and without packaging. There is also a folder that contains shots of Krispy Kreme coffee cups.
Subseries 6.7: Advertising and Promotions, dates from 1965-1990s. The bulk of the photographs centers around shots of Davey Allison's race car. Allison was a Krispy Kreme spokesman for their Race to Daytona Sweepstakes in 1991. The other photographs consist of views of various advertising posters used in shops and grocery stores. There are also photographs that show Krispy Kreme advertising displays in airports.
Subseries 6.8: Photo Albums, consist of six albums, all falling within the date range of the 1950s through the mid 1980s. The first album, "Exterior and Interior shots of Unspecified Retail Shops," contains photographs that date from the late 1970s-mid 1980s; these consist of exterior and interior views of various stores.
The second album, entitled "Krispy Kreme Album," dates from 1962. A Christmas gift to Vernon Rudolph from the Corporate staff and associates, it contains photographs of the individual staff members and associates as well as group shots of the associates at annual meetings. There are also photographs of various shop storefronts. This album also includes exterior and interior views of the corporate headquarters.
"Krispy Kreme Doughnut Co.," ca. 1950s-1960s, is the third album. It served as a pictorial marketing tool used to attract new associates and franchisees. It shows exterior views of the corporate headquarters, various storefronts, and views of a typical Krispy Kreme trade show display. There are also photographs showing retail doughnut production as well as images of packaging and final products. In addition, there is a price list of equipment and mixes.
The "Plant and Production" album dates from the 1960s. It consists of photographs showing the different stages of doughnut production and the preceding steps involving the equipment and mix departments and laboratory. There are also exterior views of various retail shops and of the headquarters in Winston-Salem.
The "Production Equipment Album," ca. 1960s-early 1970s, is similar to the "Krispy Kreme Doughnut Co." album with regards to the subject of the photographs. Additionally, there are photographs of the officers of the Corporation as well as images of advertising posters used in grocery stores.
The sixth album, entitled "Social Gatherings Album," dates from 1951-1971. It contains photographs of female corporate staff members at various social gatherings, such as bridal and baby showers, picnics, birthdays, and Christmas parties.
Subseries 6.9: Tour Given to Smithsonian Staff, contains photographs that were taken on May 28, 1997. The photos, taken by Smithsonian photographer Rich Strauss, depict a tour of the Corporation headquarters in Winston-Salem, NC. One highlight of interest is a view of the safe where the secret Krispy Kreme recipe is kept (located in the "Quality Control Laboratory" section of this subseries). The photographs are arranged according to the order of the tour.
Series 7: AUDIOvisual Materials, remains unprocessed as of the date of this finding aid. This series consists of training films, videotapes, TV and radio commercials, and slide presentations. A rough inventory of these materials is provided in the container list.
Biographical / Historical:
The Krispy Kreme Doughnut Corporation started with a recipe, a Pontiac, a pack of cigarettes, and a dream. Add in hard work and a commitment to quality and consistency and what emerges is a company that is at the top of its field and beloved by its customers. It is an organization that has been innovative over the years, but has also remained true to its belief in making top quality products and ensuring excellent customer service. All of this has made Krispy Kreme doughnuts and its company a Southern icon.
The story of Krispy Kreme is the story of one man: Vernon Rudolph. Vernon Rudolph opened his first Krispy Kreme shop in the 1930s and from there built a corporation which he led until his death in the early 1970s. There is another part of the story and that is the continuation of the dream by Joseph McAleer. It was after some years under corporate food giant, Beatrice Foods, that McAleer, beginning in 1982, steered Krispy Kreme back to its traditional emphasis on excellent doughnuts as well as on a family atmosphere within the entire corporation.
The story begins on June 30, 1915 in Marshall County, Kentucky with the birth of Vernon Carver Rudolph. He was the eldest son of Rethie Nimmo Rudolph (mother) and Plumie Harrison Rudolph (father) and had a strict, but loving, upbringing. Vernon Rudolph did well in school, both academically and athletically. He also found time to work in his father's general store as well as helping his neighbors with odd jobs.
After graduating from high school, Rudolph then began his life's work when he went to work for his uncle, Ishmael Armstrong. It seems Armstrong bought a doughnut shop -- along with the assets, name, and recipe -- from a Frenchman from New Orleans, Joe LeBeau. So in 1933, Rudolph began selling the yeast-based doughnuts door to door for the Krispy Kreme Doughnut shop in Paducah, Kentucky. Not only did Rudolph sell doughnuts, he took part in producing them, thereby giving him an all-around experience in the doughnut business.
The economic depression that rocked the country also affected the shop. Armstrong decided to move from Paducah to the much bigger Nashville, Tennessee, hoping that business would be better there. Vernon Rudolph went with him to the new location, hoping for the same. But after trying, Armstrong, in 1935, decided to sell the shop and return to Kentucky. Rudolph wanted to buy it, but unfortunately did not have the money. However, his father -- whose general store had closed and who was working for the doughnut shop as a salesman -- stepped in. He borrowed the money and soon after Krispy Kreme was operating under new ownership. It was also at this time that one of Rudolph's younger brothers, Lewis, joined the family business.
The shop was doing well, enough so that in 1936 Rudolph's father opened another shop in Charleston, West Virginia. Awhile later, a third shop opened in Atlanta, Georgia. While this growth was occurring, Vernon Rudolph still wanted to own his own Krispy Kreme store. In the summer of 1937, he left Nashville with two friends in their new 1936 Pontiac and $200. Carrying start-up doughnut equipment the three young men set out towards an unknown destination, but with a known dream.
Louise Skillman Joyner, Krispy Kreme News editor, recounts how Rudolph and his friends settled on Winston-Salem, North Carolina as the location for their shop.
After some disappointments in looking for a suitable location, Vernon Rudolph, standing on a street corner in Peoria, [Illinois], one evening, wondered what the next move should be. Rents were quite high in that section of the country and the trio was running out of money. He took a pack of Camel cigarettes from his pocket and noticed that they were manufactured in Winston-Salem, N.C. "Why not Winston-Salem?" he thought, "A town with a company producing a nationally advertised product has to be a good bet." So off across the mountains to North Carolina they went.
With only $25 left, they arrived in Winston-Salem. Using that money to rent a space on Main Street and then getting the ingredients and some equipment on credit (which they paid back promptly), the three men began making yeast doughnuts. That day was July 13, 1937. Vernon Rudolph believed in producing only doughnuts of high quality and those were the only ones that were ever sold. That belief (as well as the mouth-watering doughnuts) endeared them to the people of Winston-Salem. What also caught their eye (and their taste buds) was the doughnut production that occurred in the store's front window and the free samples given away in the evenings.
Krispy Kreme at this time was primarily a wholesale enterprise. Using trucks to deliver the products, Rudolph was able to sell doughnuts throughout the area. But soon the wonderful aroma that came from the shop caused passersby to ask for doughnuts right there on the spot. This led to the beginning of Krispy Kreme's retail operations.
In the midst of all this, Rudolph met and married an Atlanta woman, Ruth Ayers, in 1939. This family increased by one in 1943 when the Rudolphs adopted a baby girl, whom they named Patricia Ann. Sadly, Ruth Ayers Rudolph was killed in an automobile accident in Orangeburg, South Carolina in 1944.
The number of Krispy Kreme stores continued to grow in the years that followed. But instead of Rudolph owning all of them outright, he entered into partnerships or into associate (franchise) relationships. The arrangements gave the operators of these particular shops that use of the Krispy Kreme name, recipe, and later the ingredients. But more importantly, they had to agree to adhere to the Krispy Kreme philosophy of producing only the highest quality doughnuts. In those early years, the business was truly family-oriented. This atmosphere continued with these associate owners.
In 1946, Rudolph began thinking about consolidating all the Krispy Kreme resources together under a corporation. This umbrella, he believed, would enable Krispy Kreme to grow further and also give the shops a sense of uniformity. So on October 1, 1946 a corporation named the Krispy Kreme Doughnut Company was formed. Less than a year later, on June 3, 1947, a new corporation, the Krispy Kreme Corporation, was incorporated. The Company concerned itself with individual store operations, while the corporation took care of producing dry mixes used by the shops. Vernon Rudolph served as President and Chairman of the Board.
It was also in 1946 that Rudolph married again -- to Lorraine Flynt of Winston-Salem. Their family of three grew over the years to include Vernon Carver Jr., Sanford, Curtis, and Beverly.
The formation of the corporation was followed by the creation of three important departments within Krispy Kreme: the Mix Department, the Laboratory, and the Equipment Department. Each had an essential role in the overall success of the company. The Mix Department has grown since its creation in 1948. Its primary mission: to mix, in bulk, the key ingredients needed by the shops to make doughnuts -- both yeast- and cake-doughnuts -- but also newly added products -- fried pies and honeybuns. By providing these mixes, Krispy Kreme was able to ensure that all stores made the same excellent products.
The Laboratory was created in 1949. Vernon Rudolph's beliefs in top quality and uniformity were put in action. The Laboratory tested ingredients that were in the prepared mixes and experimented with others to see if perhaps a new ingredient would make a great product better.
Rudolph started the Equipment Department because Krispy Kreme's main supplier of yeast doughnut machines, the Doughnut Corporation of America, decided to enter the retail doughnut business itself. So with the help of consultants and staffed with engineers and machinists, the Equipment Department began manufacturing its own equipment in 1949.
The push towards automation that swept the nation also affected Krispy Kreme. One piece of equipment that illustrates this is the Ring King Junior. Designed for cake doughnut production and taking up only seven square feet, the Ring King Junior cut, fried, turned, and cooled about 30 to 75 dozen per hour. How different from the early days of Krispy Kreme when everything had to be done by hand -- measuring, cutting, frying. The Ring King not only saved space and time, but also ingredients used. And it gave a uniformity to the doughnuts produced -- something Vernon Rudolph liked very much.
Over the years, Krispy Kreme has followed a philosophy of excellent quality and customer service. It recognizes the importance of the customer -- because without him or her there would be no reason to be in business. Along with giving their customers the best, getting involved in the community is another way Krispy Kreme has endeared itself to them. They do this by primarily helping area schools raise money for equipment, uniforms, trips, etc. In order to accomplish its goals, the company needs hard-working and dependable people. Krispy Kreme recognizes the value of its employees. The family atmosphere of those early days has continued.
Vernon Rudolph believed in that philosophy and always strove to make Krispy Kreme the best in the doughnut business. His death on August 16, 1973, left a large void and the years immediately afterwards were tough. Then, in 1976, Krispy Kreme merged with corporate giant Beatrice Foods Company of Chicago. It was still headquartered in Winston-Salem and continued its operations, but as a subsidiary.
For Beatrice, showing a profit was extremely important. To help its Krispy Kreme division, Beatrice encouraged additions to the menu and substitutions of ingredients in the doughnut mixes. This did not appeal to long-time Krispy Kreme associates, but unfortunately there was not much that could be done at that time.
Beatrice's association with Krispy Kreme was not as profitable as it had hoped it would be. So in 1981, the food corporation decided to sell its subsidiary. One Krispy Kreme associate saw this as an opportunity to bring the doughnut company back to the basic traditions upon which it had built a successful enterprise. The associate, Joseph A. McAleer, Sr., had been with the company for almost thirty years when this situation arose. An Alabama native, he went to work for the company in 1951 after he saw an advertisement in the Mobile Press Register for qualified people to join a profitable organization -- the Krispy Kreme Doughnut Corporation. After meeting with Vernon Rudolph, McAleer worked at the Pensacola, Florida store for $1 per hour in order to learn all aspects of a shop's operations. Rudolph had initially wanted McAleer to work for no pay, but with a family to care for, McAleer could not do this and so the $1 an hour agreement was arranged.
McAleer worked 120 hour weeks for over a year. This experience enabled him, in 1953, to start a shop of his own, in Pritchard, Alabama, a suburb of Mobile. His first effort there was not a success -- due to a poor location. He opened another shop in 1956 -- this time off of a busy street in Mobile -- and this time was successful. Over the next 17 years, McAleer opened up other Krispy Kreme shops in Alabama and Mississippi and all promised to provide the highest quality product and the best service. And continuing the family-oriented tradition, members of his immediate family worked in the different shops.
The death of Vernon Rudolph and Beatrice's purchase of Krispy Kreme seemed to send the doughnut company in a new direction -- one not everyone, including McAleer, liked. When Beatrice wanted to sell Krispy Kreme, McAleer talked with his fellow associates and those with ties to the company -- people, like him, who had a stake in Krispy Kreme's success -- and through his efforts was able to form a group of investors. In 1982, the Krispy Kreme Doughnut Corporation had new owners.
These new owners, though, saw Krispy Kreme as a specialty-type of operation with a certain uniqueness and familial closeness and one which needed to concentrate on its basic foundation. That is, going to back to Vernon Rudolph's philosophy of top quality and top service as well as focusing on people, both customers and employees. They are beliefs and values that have proven successful and have helped Krispy Kreme grow from a small doughnut shop in Winston-Salem to a large corporation that still makes the same much-loved doughnut.
Related Materials:
There is a folder of duplicate Krispy Kreme material in Archives Center collection #439, the Sally L. Steinberg Collection of Doughnut Ephemera. The Archives Center also contains collection #662, two scrapbooks from the Doughnut Corporation of America. Artifacts donated by the Krispy Kreme Doughnut Corporation to the National Museum of American History are located in the Division of Cultural History and the Division of the History of Technology.
Provenance:
This collection was donated to the National Museum of American History, Archives Center on July 17, 1997, by the Krispy Kreme Doughnut Corporation. Additional items were donated on July 17, 1997, by V. Carver Rudolph and on August 6, 1997, by Steve Cochran.
Restrictions:
Collection is open for research. Unprotected photographs must be handled with gloves.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The collection includes Arthur d'Arazien's professional work in industrial photography from the late 1940's through about 1981; personal creative photography and other types of professional work were retained by Mr. d'Arazien or placed elsewhere. Thus this collection is a very cohesive, unified body of work, which documents primarily American (and some Canadian) business and industry during a period of expansion a golden age of American industry. Although it represents the photographer's creative and artistic style and skill, the subject matter is appropriate to the National Museum of American History from several viewpoints the visual documentation of industry and technology, as well as advertising, public relations, and business history.
The photographs include black and white negatives and prints from the negatives, as well as color negative and transparency materials, up to 8" x 10" in size. Probably the majority of the transparencies were made in the large size. The black and white materials include pictures of d'Arazien at work some made by famous Life magazine photographer Alfred Eisenstaedt, a colleague at the Famous Photographers School. A number of Dye Transfer prints mounted on illustration board were made by master color printer Don Browning.
In addition to frequently extensive caption information on all of d'Araziens original envelopes and enclosures, many enclosures for color negatives and transparencies bear d'Arazien labels with technical information or instructions for color printing, such as filter pack designations and local printing controls. These enclosures therefore have been retained in the collection, although usually they are not of archival quality.
Of secondary significance are 62 large color prints, mostly Type C, with a few Cibachromes, which were made from the original transparencies for exhibition purposes. Most were made either by K & L laboratories, New York City (stickers on back) or Eastman Kodak professional laboratories, Rochester, N.Y., and have been wet mounted to non archival Masonite. At the time of acquisition, several had faded and/or changed color. These are available for research and exhibition purposes, but are not expected to survive as long as the original transparencies.
The collection contains Mr. d'Arazien's files of printed materials. These include reproductions which indicate how his photographs were used by clients. Included are annual reports, promotional pieces, magazine tearsheets from advertising and editorial uses, and other biographical items.
Series 1: Professional industrial photographs.
Photographs document primarily American business and industry (including some taken in Canada). Black-and-white negatives with prints from these negatives, also color negative and transparency materials. Most transparencies are 8" x 10". The photographs demonstrate the photographer's reputation as a master of dramatic lighting and the coordination of large-scale, complex industrial setups in factories, steel mills, and even outdoor settings. Also 65 color prints, mostly Type C with a few Cibachromes, made from the original transparencies for exhibition purposes, mostly wet-mounted to Masonite. Black-and-white photographs include pictures of d'Arazien at work--some by Life magazine photographer Alfred Eisenstaedt.
Series 2: D'Arazien's files of printed materials, some of which include photomechanical reproductions of his work, indicating how the photographs were used by clients; also annual reports, magazine tearsheets from advertising and editorial uses, and other promotional items, in addition to biographical materials.
2007 addendum: Transparencies, slides, prints and negatives of additional photographs by Arthur d'Arazien, including industrial subjects as well as travel, architectural, agricultural, portrait, art, still life and personal photographs. Also included are miscellaneous papers, mostly relating to d'Arazien's photographic work.
Arrangement:
The collection is divided into three series.
Series 1: Paper Documents
Subseries 1.1: Publications and Reproductions.
Subseries 1.2: Photographer's Labels, Envelopes, Etc.
Series 2: Photographs
Subseries 2.1: Color Phototransparencies
Subseries 2.2: Color Photonegatives and Color Photoprints
Subseries 2.3: Black and White Photonegatives and Photoprints
Subseries 2.4: Color Photoprints: Enlargements Mounted on Masonite
Material is arranged in each sub-series primarily by client names, in alphabetical order.
Series 3: Oversize prints
Biographical / Historical:
Arthur d'Arazien began his photographic career as an assistant to a famous theatrical photographer, documenting Broadway shows. A distinctive emphasis on dramatic lighting in his later work suggests the heavy influence of the theater. He did fashion and commercial photography, as well as photographing the 1939 World's Fair, for Underwood & Underwood Illustration Studios, East 44th St., New York City, in 1938 1939. He was described in a U.S. Camera Annual article as Aan architect whose interest in photography has caused him to make a profession of it.
D'Arazien taught aerial photography for the U.S. Air Corps Technical Training Command at Lowry Field, Denver, during World War II. He began his career in industrial photography with the De Laval Separator Company, New York City. His energy and creativity led to assignments which often were judged too difficult for lesser photographers. His growing reputation as an industrial photographer kept pace with the dynamic growth of the industrial and technological activities he was photographing during the 1950s through the 1980s.
Robert Vogel, former Curator of Mechanical and Civil Engineering for the National Museum of American History, wrote that d'Arazien:
...became internationally known for his dramatic color views of the American industrial scene at a time when our industry can be said to have been at the height of its powers....He was commissioned by the giants of steel, paper, chemicals, machinery, transportation, automobiles, mining, metal refining, textiles, and the other heavy (and medium) industries. ...He developed a number of special techniques for obtaining the grand, sweeping views that became his trademark, including multiple exposures to achieve dramatic lighting effects, elaborate lighting setups involving multiple flashes from several vantages employing a number of assistants intercommunicating by radio, complex arrangements with transportation lines and the various departments of the subject organization to produce the desired juxtaposition of elements in the photograph, and the like. His MO was anything but that of simply walking onto the scene and snapping the shutter; for many of his breathtaking views he appears to have been more producer and impresario than photographer.
Arthur d'Arazien describes the growth of his spectacular style as an eager response to new subjects, challenges, and photographic materials:
...knowing that color was the coming thing in corporate advertising, I pursued that line. I did lots of experimenting; every assignment gave me an opportunity to try something new, such as combination day and night exposures on a single sheet of film, multiple flash bulbs to light large interiors, multiple exposures on the same film, such as...moving objects ...automobiles, trains...to build up excitement in a picture. Colored gels to change colors. I even used old fashioned flash powder to light ...steel mills, because there were no flashbulbs powerful enough to light these dark, cavernous interiors: this idea was borrowed from the Air Corps night time aerial photography with magnesium flash powder.
A skilled painter and metal sculptor as well as photographer, d'Arazien came from a family of artists. His photographs were made primarily on assignment from industrial corporations for advertising, editorial, and public relations purposes, but have been exhibited and collected as works of art in the Smithsonian Institution (Division of Photographic History), the Metropolitan Museum of Art, and the Cleveland Museum. His work was included in the Photography in the Fine Arts exhibitions organized by Ivan Dimitri, and he was a founding faculty member of the Famous Photographers School, Westport, Connecticut, in the early 1960's.
D'Arazien married Margaret Scott and has two sons. He had a studio in Waterside Plaza, New York, and made his home in New Canaan, Connecticut, until moving to Naples, Florida, upon his retirement in 1988. The collection was brought to the Smithsonian's attention by his son Steven, and was donated to the Archives Center before this move. In anticipation of this gift, Mr. d'Arazien spent several months inspecting his collection, eliminating duplicate and technically unsuccessful images, and captioning photographs.
Sources
American Aces, U.S. Camera Annual 1939. Clipping in scrapbook no. 1, box 24, first page.
Robert M. Vogel, memorandum, undated, but written after a December 1987 visit to d'[Arazien's home.
In Archives Center collection control file.
Letter to the author, 26 February 1992, in collection control file.
Provenance:
Collection donated by Arthur d'Arazien, December 24, 1988.
Restrictions:
Collection is open for research but the majority of the collection is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Industry -- Photographs -- 1940-1980 -- Canada Search this
Industry -- Photographs -- 1940-1980 -- United States Search this
Institute of Contemporary Art (Boston, Mass.) Search this
Extent:
42 Microfilm reels (Loan)
0.2 Linear feet (Gift)
Type:
Collection descriptions
Archival materials
Microfilm reels
Date:
1936-1971
Scope and Contents:
REELS 205-245: Correspondence about exhibitions held and also those not held; minutes; catalogs; bulletins; press releases; clippings; photographs; and miscellaneous printed material.
REEL 1082: Minutes of the corporation, executive committee and board of trustees meetings; treasurers' reports and project reports; agreements, contracts, and proposals; miscellaneous financial papers, including bank statements, receipts, budget proposals, and a promissory note; correspondence; a speech by President Nathaniel Saltonstall; a statement "Modern Art and the American Public," and "A Statement on Modern Art"; notices of meetings, agenda, memorandums, and projected exhibition schedules.
UNMICROFILMED: Catalogs; announcements; and other exhibition material; publications; three photographs; and 15 posters.
Biographical / Historical:
Art foundation and organization; Boston, Mass. Originally known as the Institute of Modern Art until 1948. Changed its name and became more active in industrial design.
Provenance:
Records on microfilm were lent, and unmicrofilmed material donated between 1971 and 1976 by the Institute of Contemporary Art.
Restrictions:
Use of original papers requires an appointment and is limited to the Archives' Washington, D.C., Research Center. Microfilmed materials must be consulted on microfilm. Contact Reference Services for more information.
Topic:
Art, Modern -- 20th century -- Massachusetts -- Boston Search this
