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Brannock Device Company Records

Creator:
Park-Brannock.  Search this
Park, Ernest N.  Search this
Brannock, Otis C.  Search this
Brannock, Charles F., 1903-1992  Search this
Brannock Device Company.  Search this
Names:
Selby Shoe Company  Search this
United States. Armed Forces -- Supplies and stores  Search this
United States. Army -- Supplies and stores  Search this
Extent:
12 Cubic feet (34 boxes)
Type:
Collection descriptions
Archival materials
Patents
Trademarks
Slides (photographs)
Advertisements
Sales records
Photographs
Photographic prints
Filmstrips
Design drawings
Date:
1925 - 1998
Summary:
The Brannock Device Company began with the 1925 invention of the Brannock Device, a tool to measure foot length and width at the same time, by inventor and businessman Charles F. Brannock. Early in his career Brannock worked as a shoe salesman at the Park-Brannock shoe store, and in 1962 he became the CEO of the company. This collection documents both the Park-Brannock store and the Brannock Device. Materials in The Brannock Device Company Records, 1925-1998, include of correspondence, design drawings, United States and foreign patents and trademarks, advertisements, product information, sales records, photographs, and a film strip documenting the invention, promotion, and sale of the Brannock Device as well as the concurrent development of Park-Brannock as a leading shoe store in Syracuse, N.Y.
Scope and Contents:
The Brannock Device Company Records, 1925-1998, consist of correspondence, design drawings, United States and foreign patents and trademarks, advertisements, product information, sales records, photographs, and a film strip documenting the invention, promotion, and sale of the Brannock Device as well as the concurrent development of Park-Brannock as a leading shoe store in Syracuse, NY. The collection is useful to researchers for its stories of invention and entrepreneurship and its exemplification of the patent and trademark process in the United States and internationally in the early 20th century. The process of manufacturing and marketing in the shoe industry, and manufacturing of military supplies during World War II is also highlighted.
Arrangement:
The collection is divided into two subgroups.

Subgroup 1, The Brannock Device Company, 1925-1998

Series 1: Historical Background, 1928-1995

Series 2: Operational Records, 1926-1980

Subseries 1: Book for Recording Devices on Hand, 1927-1929

Subseries 2: Correspondence, 1926-1951

Subseries 3: Census, 1947-1980

Subseries 4: Insurance Inventory, 1956

Subseries 5: Royalties Accrued, 1946-1951

Subseries 6: Time Records, 1952-1958

Subseries 7: Notes, undated

Series 3: Product Development Records, 1925-1981

Subseries 1: Competitors' Devices and Other Products, c. 1928-1981

Subseries 2: Fitting Stool, 1936-1947

Subseries 3: Design, 1925-1975

Subseries 4: Manufacture, 1927-1959

Series 4: Advertising and Marketing Records, 1926-1998

Subseries 1: Correspondence, 1926-1998

Subseries 2: Mailing Lists, 1947-1950

Subseries 3: Ideas and Copy, undated

Subseries 4: Printed Materials with the Brannock Device Name (stationery, business cards, leases), undated

Subseries 5: Advertisements and Product Information, 1934-1980

Subseries 6: Measuring Device Instructions, undated

Subseries 7: Advertising and Merchandising Plans, 1938-1956

Series 5: Sales and Distribution Records, 1925-1986

Subseries 1: United States--Private Sector, 1925-1973

Subseries 2: United States--Military, 1928-1972

Subseries 3: Foreign, 1937-1986

Series 6: Photographs, c. 1930-1997

Subseries 1: Personal, undated

Subseries 2: Foot-Measuring Devices, undated

Subseries 3: Military, undated

Subseries 4: Employees and Factory, undated

Subseries 5: Negatives of Brannock Device, 1933-1958

Subgroup 2, Park-Brannock Shoe Store Records, 1916-1918, 1927-1981

Series 1: Historical Background, 1936-1981

Series 2: Operational Records, 1936-1972

Subseries 1: Financial Materials, 1936-1972

Subseries 2: Financial Materials, 1937-1961

Subseries 3: Business Course Tailored to Park-Brannock, undated

Subseries 4: Business Course Tailored to Park-Brannock, 1935-1961

Subseries 5: New York City Business Trips, 1945-1952

Subseries 6: Miscellaneous Notes, undated

Series 3: Advertising and Marketing Records, 1933-1962

Series 4: Sales Records, 1916-1977

Subseries 1: Customer Correspondence, 1928-1977

Subseries 2: Supplier Correspondence, 1927-1944

Subseries 3: Florsheim Sales Instruction Manual, undated

Subseries 4: Inventories, 1961

Subseries 5: Promotions, undated

Subseries 6: Receipts, 1916-1918

Subseries 7: Sales Floor Management, undated

Series 5: Photographs, 1932-1967
Biographical / Historical:
The Brannock Device Company began with the 1925 invention of the Brannock Device by Charles F. Brannock. Charles Brannock was working as a salesman in the Park-Brannock shoe store, co-owned by his father Otis C. Brannock and Ernest N. Park, in Syracuse, New York when he saw the need for an improved foot-measuring device. The Brannock Device soon gained favor over size-sticks because it measured foot length and width at the same time. Additionally, it measured heel-to-ball length, a feature which aided in fitting heeled shoes.

Charles F. Brannock (1903-1992) was an inventor and businessman. He began tinkering with the idea of a new foot-measuring device while attending Syracuse University, where he would get up in the middle of the night and work on sketches and calculations. Brannock obtained a patent for the device on August 28, 1928, but by then manufacture and sale of the device was already underway. Brannock assembled the device in the Park-Brannock shoe store and gave the device a trial on the sales floor. In 1926, Charles Brannock began offering the device to shoe retailers first on a rental basis and then by sale through the use of salesmen who lived throughout the country and each covered a geographic area. By 1929, the company began to phase out salesmen because it offered quantity discounts to shoe companies which distributed the devices to their stores at a lower price than salesmen could offer.

Brannock sold his device internationally beginning in 1929 through Mr. I. Singer of London, England. In 1936 distribution rights transferred to Henry Maitland Marler of Feature Shoes Limited of London, an affiliate of the Selby Shoe Company. Renewing and protecting foreign trademarks proved to be a legal challenge. Due to some confusion, Brannock's British patent was allowed to lapse. In order to prevent other companies from using the Brannock name in England, H.M. Marler set up Brannock Fitting Device Limited in October 1937. The company began manufacturing Brannock Devices in January 1946, but royalties accrued through European sale by 1951 did not even cover a third of the cost of trademarks, patents, and designs.

Fortunately for the Brannock Device Company, these costs were absorbed by the Selby Shoe Company, with whom it had entered into agreements about foreign distribution in November 1941. Selby had exclusive rights to distribute the Brannock Device in South America, South Africa, and other countries, and assisted Brannock in securing trademarks in many foreign countries.

In 1933 a United States Navy captain asked a shoe salesman to find the source of many sailors' foot problems. The salesman, after measuring sailors' feet with the Brannock device, declared that the Navy shoe was not the cause of the problem; the sailors were simply wearing the wrong size shoes. The captain was so happy that he would not have to order special shoes for his men that he wrote an article in the July 1933 issue of United States Naval Institute Proceedings which described how the Brannock Device had eliminated foot troubles aboard the ship. This gave Brannock an opportunity to promote his device in the Navy by sending the article to other ships. He calibrated his device for use in other branches of the military and by World War II the Brannock Device was being used by most of the armed forces. Several articles were written about the greater foot comfort enjoyed by the military after the introduction of the device. Charles Brannock was proud of his small but widespread role in the war effort and in the comfort of America's enlisted men and women.

Through the years Charles Brannock developed many different models of his device, including the women's, men's, junior, growing girl's, athletic, ski-boot, and military models. In 1947, Brannock moved the device company to a machine shop at 509 East Fayette Street in Syracuse, where it remained for 50 years.

Brannock advertised both the store and the device in local papers, and the device in trade literature such as Boot and Shoe Recorder. He encouraged other shoe stores to promote themselves by using the device in their advertising. He also attended the annual National Shoe Fair in Chicago from 1938 to 1968 in order to promote the device as well as learn about shoe-fashion trends for the Park-Brannock shoe store.

Concurrently, Charles Brannock also played a significant role in the Park-Brannock shoe store. His father, Otis C. Brannock and Ernest N. Park founded Park-Brannock in 1906 in a small store at 321 South Salina Street, focusing on women's shoes. In February 1937, they moved to a three-story building at 427 South Salina Street. Finally, in 1946, a six-story store was built at 473-475 South Salina Street through 129 East Onondaga Street. While waiting for the newest store to be built, Park-Brannock temporarily moved to the Chimes Building at 510-512 South Salina Street and 113 West Onondaga Street. Park-Brannock gained fame in Syracuse for a wide selection of men's, women's and children's shoes, handbags, millinery, hose, and accessories. In an advertisement, the store declared itself "one of America's finest shoe stores." The design of the two newer stores was state-of-the-art, and Park-Brannock was featured in shoe magazine articles. For example, the men's department was designed to look like a great room inside a ship. Charles Brannock became the CEO of Park-Brannock after both his father and Ernest Park died in 1962. Park-Brannock closed its doors in 1981, after the Hotel Syracuse offered to purchase the property for its new Hilton Tower.

Charles Brannock died on November 22, 1992, at the age of 89. The company was purchased in 1993 from the Brannock Estate by Salvatore Leonardi. Leonardi continues to manufacture Brannock devices in a small factory in Liverpool, New York. Over a million Brannock Devices have been manufactured, and it remains the shoe industry standard
Related Materials:
Materials at the National Museum of American History

Artifacts (several Brannock Devices and competitors' devices) are in the Division of Culture and the Arts and the Division of Armed Forces History.
Provenance:
The collection was donated to the National Museum of American History by Salvatore Leonardi on November 4, 1998.
Restrictions:
This collection is open for research use.
Gloves must be worn when handling unprotected photographs and negatives.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
World War, 1939-1945 -- Equipment and supplies  Search this
Show-windows -- New York -- Syracuse  Search this
Shoes -- Sizes  Search this
Shoe industry -- New York -- Syracuse  Search this
Shoes -- Fitting  Search this
Shoe machinery  Search this
Foot -- Measurement  Search this
Design, Industrial -- New York -- Syracuse  Search this
Military supplies  Search this
Measuring instruments industry  Search this
Measuring instruments  Search this
Genre/Form:
Patents
Trademarks
Slides (photographs)
Advertisements
Sales records
Photographs -- Black-and-white negatives -- Glass -- 1890-1920
Photographs -- 20th century
Photographic prints
Filmstrips
Design drawings
Citation:
Brannock Device Company Records, dates, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0672
See more items in:
Brannock Device Company Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0672
Online Media:

Warshaw Collection of Business Americana Subject Categories: Scales

Creator:
Warshaw, Isadore, 1900-1969  Search this
Extent:
3.25 Cubic feet (consisting of 7 boxes, 1 folder, 2 oversize folders, 1 map case folder.)
Type:
Collection descriptions
Archival materials
Catalogs
Invoices
Business records
Advertising fliers
Publications
Advertising mail
Commercial correspondence
Correspondence
Business ephemera
Printed ephemera
Business letters
Exhibition catalogs
Receipts
Sales letters
Trade literature
Advertising
Sales records
Ephemera
Manuals
Business cards
Sales catalogs
Illustrations
Trade catalogs
Print advertising
Advertising cards
Technical manuals
Advertisements
Periodicals
Reports
Mail order catalogs
Catalogues
Letterheads
Trade cards
Photographs
Manufacturers' catalogs
Date:
, undated
1791-1943
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Accounting and Bookkeeping forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
Scales contains business records and advertisements created by manufacturers and distributors of scales, as well as companies employed to weigh items for communities. Additional materials include scale design patents and educational material on weights and measures.

Extensive business documentation for the Riehlé Brothers is present. The Riehlé Brothers were a scale and testing-machine manufacturer based in Philadelphia. In 1865, Frederick Riehlé purchased two-fifths of interest in the Banks, Dinmore and Company and later helped coordinate the purchase of the Abbott Scale Works company. Frederick's brother Henry later purchased another three-fifths of interest in Banks, Dinmore and Company and the brothers changed the company name to the Riehlé Brothers in 1867.

Material concerning specific subject areas within the topic of scales provides a narrow window into the field of scales, weights, and measures but nonetheless a unique one. The subject category contains a broad view of the business of manufacturing scales and measuring goods for communities, as well as a small amount of social commentary on the necessity of the field in the 19th and 20th centuries.
Arrangement:
Scales is arranged in three subseries.

Business Records and Marketing Material

Genre

Subject
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material
Provenance:
Scales is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Consumer goods -- Catalogs  Search this
Measuring instruments  Search this
Measuring instruments industry  Search this
Scales (Weighing instruments)  Search this
Patents  Search this
Retail trade  Search this
Genre/Form:
Catalogs
Invoices
Business records
Advertising fliers
Publications -- Business
Advertising mail
Commercial correspondence
Correspondence
Business ephemera
Printed ephemera
Business letters
Publications
Exhibition catalogs
Receipts
Sales letters
Trade literature
Advertising
Sales records
Ephemera
Manuals
Business cards
Sales catalogs
Illustrations
Trade catalogs
Print advertising
Advertising cards
Technical manuals -- 20th century
Advertisements
Periodicals
Reports
Mail order catalogs
Catalogues
Letterheads
Trade cards
Photographs
Manufacturers' catalogs
Citation:
Warshaw Collection of Business Americana Subject Categories: Scales, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0060.S01.01.Scales
See more items in:
Warshaw Collection of Business Americana Subject Categories: Scales
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0060-s01-01-scales
Online Media:

Warshaw Collection of Business Americana Subject Categories: Instruments

Creator:
Warshaw, Isadore, 1900-1969  Search this
Extent:
4.56 Cubic feet (consisting of 10 boxes, 1 folder, 1 oversize folder, 1 map case folder.)
Type:
Collection descriptions
Archival materials
Ephemera
Printed ephemera
Sales letters
Business cards
Trade catalogs
Trade literature
Sales catalogs
Sales records
Manufacturers' catalogs
Publications
Receipts
Commercial catalogs
Surveying instruments
Trade cards
Catalogs
Manuals
Invoices
Business ephemera
Advertisements
Mail order catalogs
Advertising cards
Advertising
Advertising mail
Business records
Print advertising
Business letters
Correspondence
Letterheads
Periodicals
Advertising fliers
Catalogues
Printed material
Date:
circa 1800-1965
bulk 1830-1930
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Instruments forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
The Instrument category covers devices and tools used in arts and sciences, including but not limited to architecture, biology, medicine, geography, physics, chemistry and related laboratory investigation, navigation, in industry with machinery, astronomy, and a variety of optics including reading glasses. An emphasis on engineering and survey work is evident in the volume of Drawing and Surveying catalogues present.

Materials include a small sampling of business records, particular invoices and receipts, with also some advertisement, correspondence, financials, import/export documents. The bulk of material is comprised of product catalogues, many with detailed descriptions, specifications, and illustrations, plus pricing information. A number of catalogues are in German. A small portion of the catalogues are not instruments per se, but are accompaniments used with instruments. For example, specimen slides for microscopes. A few company publications are present as well. Several guides on the use of or history of some apparatus are present, as are a few stand-alone illustrations, though most catalogues are heavily illustrated.

No extensive runs or complete records exist for any single company, brand, and no particular depth is present for any singular subtopic though some publications may provide general and historical overviews of a person, company, or facet of industry. Separate folders were used for a few companies which have a small bulk of material. Companies of note: Bausch & Lomb, Sperry Corporation and Wheelco Instrument Company.

With the industries and trades represented in this category, there is overlap with Hardware, Tools, and Mensuration.
Arrangement:
Instruments is arranged in two subseries. Researchers are advised to look both under the company name and under the category of catalogue of products it produces.

Business Records and Marketing Material

Genre
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material
Provenance:
Instruments is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Surgical instruments and apparatus  Search this
Surveying -- Instruments -- 1800-1810  Search this
Mail-order business -- Catalogs  Search this
Engineering instruments  Search this
Wild flowers -- Specimens  Search this
Magnetic instruments  Search this
Surveying -- Instruments -- 1870-1940  Search this
Consumer goods -- Catalogs  Search this
Specimens -- list of  Search this
Mathematical instruments  Search this
Spectrum analysis -- Instruments  Search this
Retail trade  Search this
Architectural design  Search this
Scientific apparatus and instruments industry  Search this
Architectural drawing  Search this
Artists' materials  Search this
Microscopes  Search this
Scales (Weighing instruments)  Search this
advertising -- Specimens -- 1840-1950  Search this
Industrial productivity -- measurements  Search this
Drawing  Search this
Dental instruments and apparatus -- 1880-1940  Search this
Laboratories  Search this
Optics  Search this
Dental instruments and apparatus -- 1930-1970  Search this
Dental instruments and apparatus  Search this
Scientific apparatus and instruments  Search this
Medical instruments and apparatus  Search this
Zoological specimens -- Collection and preservation  Search this
Specimens -- catalog of  Search this
Measuring instruments industry  Search this
Measuring instruments  Search this
Plant specimens  Search this
Tools  Search this
Architecture  Search this
Chemistry -- 19th century  Search this
Chemistry -- Distillation  Search this
Medical Equipment  Search this
advertising -- Business ephemera  Search this
Medical supplies  Search this
Surveying and surveying instruments  Search this
Chemistry  Search this
Function:
Scientific instruments manufacturing
Genre/Form:
Ephemera
Printed ephemera
Sales letters
Business cards
Trade catalogs
Trade literature
Sales catalogs
Sales records
Manufacturers' catalogs
Publications -- Business
Receipts
Commercial catalogs
Surveying instruments
Trade cards
Catalogs
Manuals
Invoices
Business ephemera
Advertisements
Mail order catalogs
Advertising cards
Advertising
Advertising mail
Business records
Print advertising
Business letters
Correspondence
Letterheads
Periodicals
Advertising fliers
Catalogues
Printed material
Citation:
Warshaw Collection of Business Americana Subject Categories: Instruments, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0060.S01.01.Instruments
See more items in:
Warshaw Collection of Business Americana Subject Categories: Instruments
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0060-s01-01-instruments

[Trade catalogs on testing of materials : consistency measurement, hardness of metals, thermal insulating materials, cast iron, drain tile, structural units ... ]

Author:
American Society for Testing Materials  Search this
Smithsonian Libraries American History Trade Literature Collection DSI  Search this
Physical description:
<9> v. : ill
Type:
Catalogs
Trade catalogs
Date:
1916
1916-
Topic:
Testing equipment industry  Search this
Scientific apparatus and instruments industry  Search this
Measuring instruments industry  Search this
Materials testing laboratories  Search this
Call number:
052909
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_696901

The precision makers : a history of the instruments industry in Britain and France, 1870-1939 / Mari E. W. Williams

Author:
Williams, Mari E. W  Search this
Physical description:
viii, 216 p. ; 23 cm
Type:
Books
Place:
Great Britain
France
Date:
1994
19th century
20th century
Topic:
Scientific apparatus and instruments industry--History  Search this
Measuring instruments industry--History  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_472533

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