The collection documents Granatelli's lifelong involvement with automobiles, from his youth through his career as an auto industry executive, and as a racing car owner, designer and promoter. The collection consists primarily of files, photographs, scrapbooks, and drawings. Some of the earliest files relate to Grancor, a company founded by Granatelli and his two brothers in 1945, which customized cars for clients. Other things contained in the files include meeting minutes, articles of association, business and financial records, legal records and profit and loss statements. Also included are papers relating to an organization he started called the Hurricane Hot Rod Association.
A large portion of the files relate to Granatelli's term as President of STP, a division of the Studebaker Corporation, from 1961-1974. These files detail the internal workings of the company during this period, and include papers relating to such things as strategic planning, sales, marketing, advertising and competitors' products. Additionally, this portion contains STP's Board of Directors' minutes, documents on policies and procedures, papers documenting advertising campaigns, comparative sales figures, sales manuals, and Granatelli's business correspondence. The largest part of the files relate to the Indianapolis 500 race. There are detailed files on the drivers and race teams he assembled for the annual race, but these files also include design drawings, specifications, test data, lap logs, performance statistics, and reports documenting the implementation of design changes. The scrapbooks in the collection contain clippings, biographical materials, and other documents relating to auto racing in America and especially the Indianapolis 500. Finally, the collection contains a large number of photographs covering all aspects of Granatelli's career.
Arrangement:
Collection is arranged into nine series.
Series 1: Biographical Materials, 1946-2006
Series 2: Granatelli Corporation, 1943-1975
Series 3: Studebaker Corporation, 1935-1991
Series 4: United States Auto Club (USAC)
Series 5: Novi Engine, 1949-1971
Series 6: Product Literature, 1949-1972
Series 7: Racing Programs, Publications, and Ephermera, 1940s-2007
Series 8: Photographs, 1932-2008
Series 9: Audiovisual Materials, 1960-2001
Biographical / Historical:
Andy Granatelli (1923-2013) was an automobile racing promoter, a race car engine designer and an automotive innovator. Two of his cars, a 1967 turbine engine race car and the 1969 Indianapolis 500 winner, are in National Museum of American History's Division of Work & Industry collection. More than any other racing figure, Granatelli bridged the realms of garage tinkerers and professional motorsports, and he stimulated public interest in auto racing on a national level. His STP Corporation became a high-profile sponsor of Indianapolis 500 and NASCAR race cars, with Granatelli appearing in ads and commercials. His larger-than-life personality and flair for the dramatic made him an American cultural phenomenon. His career is well summed up in the profile written for his 2003 induction into the Automotive Hall of Fame.
Racer, entrepreneur, engineer, promoter, business executive. This is how one begins to describe the career of Andy Granatelli. But the title Mister 500 is the one that befits him most, for it describes a lifelong dream to conquer the famous 500-mile race in Indianapolis.
It was a preposterous dream for the scrappy kid growing up in the slums of Chicago, whose mother had died when he was twelve, and two years later, at the age of fourteen, dropped out of school to help his father feed the family. Andy Granatelli began his quest for Indy 500 fame at the age of 20 in 1943, when he and his brother pooled their meager, hard-earned money and purchased a Texaco gas station on the north side of Chicago, which he called Andy's Super Service. Andy, always the promoter, needed a gimmick to set himself apart from other service stations. His gimmick? Granatelli initiated the first pit stop service station, utilizing four or five mechanics to work on a car at one time.
Customers appreciated the true super service experience and would often wait in line for this unique treatment. With this unique service and Andy's P.T. Barnum style it was no wonder that the station was prosperous, and just two years later, in 1945, he formed the Granatelli Corporation, known as Grancor Automotive Specialists. As the head of Grancor, Andy Granatelli pioneered the concept of mass merchandising performance products and power and speed equipment to a generation of Americans who were discovering the joys of hot rodding.
Andy quickly learned that if you give the customer what he needs, you can make a living; give him what he wants, and you can make a fortune! Granatelli's racing career began in 1946, when he built the first rocket-powered car to race on an oval track. That same year, he took his first car to the Indianapolis 500--a pre-war Harry Miller--designed Ford.
When Andy Granatelli wasn't burning up tracks, he was tearing up the business world. In 1958, Andy and his brother Joe purchased Paxton Products, a failing engineering firm that made superchargers. With Andy at the helm, Paxton Products became profitable in seven months. In 1961, Andy sold Paxton Products to Studebaker Corporation and stayed on as Paxton's CEO. Two years later, Studebaker management wanted Granatelli to work his magic on an under-performing division called Chemical Compounds Corporation. Chemical Compounds had only one, little known product . . . STP Oil Treatment. With virtually no advertising budget, Andy created a four-pronged approach to turn the company around: a recognizable corporate logo (the STP oval), a product (oil treatment), a product spokesman (himself) and a reason for existence (racing). The STP logo became one of the best recognized in history. STP could be found in virtually every venue of speed: on land, on the water or in the air. Andy Granatelli once said that in the 1960s, virtually every kid in America had an STP sticker on his bedroom door, his notebook or his lunchbox, and he was probably right!
Back at Indianapolis, Granatelli entered a revolutionary race car of his own design - one with a turbine engine in 1967 and 1968. Even though the car failed to finish both years due to mechanical failure, the cars demonstrated superior speed and performance. At the end of the 1968 season, the U.S. Auto Club revised engine specifications, effectively outlawing Granatelli's turbine car. Undeterred, Granatelli returned to Indy the following year with a conventional car and proceeded to win his first Indianapolis 500 with Mario Andretti at the wheel. Four years later, in 1973, Andy won his second and last Indy 500 with a car driven by Gordon Johncock. Andy Granatelli's childhood dream of conquering Indy was fulfilled, not once, but twice.
Source
Andy Granatelli Biography, Automotive Hall of Fame (last accessed January 29, 2020 https://www.automotivehalloffame.org/honoree/andy-granatelli/)
Related Materials:
Materials in the Archives Center
Warshaw Collection of Business American, Series: Automobile Industry (NMAH.AC.0060)
Sam DeVincent Collection of Illustrated American Sheet Music, Series 1: Transportation (NMAH.AC.0300)
Evan Rangeloff Collection of Punchboards and Liggett & Myers Tobacco Sales Materials (NMAH.AC.0716)
Materials at the National Museum of American History, Division of Work and Industry
The Divison holds artifacts related to STP and the STP-Paxton Turbo Car. Included are key chains, trophies, STP stickers, TuneUp Masters stickers, belt buckle, and patch. See accession 2017.3043.
STP-Paxton Turbocar, 1967. See accession 1978.0418.
Materials at the National Museum of American History, Division of Cultural and Community Life
Division holds artifacts related to Andy Grantelli's racing career such as helmets, goggles, trophies, and coveralls and vests with the STP logo. See accession 2017.0092.
Provenance:
Collection donated by Vincent J. Granatelli, 2017.
Restrictions:
Collection is open for research. Viewing film and audio portion of collection requires special appointment. See repository for details.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection is open for research. Viewing film and audio portion of collection requires special appointment. See repository for details.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Andy Granatelli Collection, Archives Center, National Museum of American History.
Twenty-one digital photographic prints of miscellaneous subjects from photographs taken by David J. Marcou. These images are "born-digital" photographs, 2002-2008, except for the earliest, made on black-and-white negative film in 1980 or 1981.
Scope and Contents:
This collection consists of twenty-one digital photographic prints from photographs taken by David J. Marcou. Marcou is a self-published freelance writer and photographer whose subject matter includes the 2008 presidential campaign, South Korea, and his hometown, La Crosse, Wisconsin. This collection contains photographs of the 2008 presidential campaign, residents of La Crosse, and a few candid photographs from the photographer's travels to other states. These images are all "born-digital" photographs, created between 2002 and 2008, except for the earliest, made on black-and-white negative film in 1980 or 1981. They have been printed on Hewlett Packard Premium Plus inkjet paper, with ¼" white margins around the photographs. The materials are arranged into two series.
Arrangement:
The collection is arranged into two series.
Series 1: Presidential Campaign, 2008
Series 2: People and Places, Wisconsin, Minnesota, Missouri, circa 1980-1981, 2002-2007
Biographical / Historical:
Born in 1950 in La Crosse, Wisconsin, David J. Marcou earned his Bachelor of Arts degree in history at the University of Wisconsin's Madison campus in 1973, a Master of Arts in American Studies from the University of Iowa, Iowa City, in 1978, and a Bachelor of Journalism degree from the University of Missouri, Columbia, in 1984. He also studied photography at the University of Missouri, the University of Iowa, the University of Wisconsin, and the Western Wisconsin Technical College.
Marcou is primarily a freelance writer and photographer. He has written many books, including Calling America, Memoir for Matthew, My London Autumn, and Korea 2050. He has also had his photographs published in Smithsonian Magazine and the British Journal of Photography. He has created a number of photographic essay books, including Vital Washington and the three-volume series Spirit of America. Marcou has also written many plays, including Borderline, The Paper that Never Died, and Korean Lovesong. He has worked in South Korea, editing for Business Korea and Yonhap News Agency, and published his experiences in the travel books Memoir for Matthew and My Two Korean Sojourns. In addition to his travel experiences, he has published a history of his hometown entitled Spirit of La Crosse and continues to publish opinion columns in the La Crosse Tribune. Along with his writing and photographic work, Marcou has taught college courses on writing and photography for the Western Wisconsin Technical College.
Provenance:
David Marcou hired Bob Mulock to print these photographs from the photographer's own digital files in January and July of 2009, specifically for the purpose of donating them to the Museum.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
David J. Marcou retains copyright. Archives Center cost-recovery and use fees may apply when requesting reproductions.
National Air and Space Museum. Archives Division. Search this
Type:
Archival materials
Collection Restrictions:
The majority of the Archives Department's public reference requests can be answered using material in these files, which may be accessed through the Reading Room at the Steven F. Udvar-Hazy Center in Chantilly, Virginia. More specific information can be requested by contacting the Archives Research Request.
National Air and Space Museum. Archives Division. Search this
Type:
Archival materials
Collection Restrictions:
The majority of the Archives Department's public reference requests can be answered using material in these files, which may be accessed through the Reading Room at the Steven F. Udvar-Hazy Center in Chantilly, Virginia. More specific information can be requested by contacting the Archives Research Request.
National Air and Space Museum. Archives Division. Search this
Type:
Archival materials
Collection Restrictions:
The majority of the Archives Department's public reference requests can be answered using material in these files, which may be accessed through the Reading Room at the Steven F. Udvar-Hazy Center in Chantilly, Virginia. More specific information can be requested by contacting the Archives Research Request.
National Air and Space Museum. Archives Division. Search this
Type:
Archival materials
Collection Restrictions:
The majority of the Archives Department's public reference requests can be answered using material in these files, which may be accessed through the Reading Room at the Steven F. Udvar-Hazy Center in Chantilly, Virginia. More specific information can be requested by contacting the Archives Research Request.
Copyright held by the Smithsonian Institution. Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Reproduction permission from Archives Center: fees for commercial use.
Collection Citation:
Safko International, Inc. Records, 1984-1998, Archives Center, National Museum of American History, Smithsonian Institution.
