The collection consists of approximately 50 cubic feet of material documenting Aladdin Industries Inc., manufacturers of vacuum ware and lunch boxes. The majority of the material dates from 1947 to the 1970s. The strength of the collection is with the lunch box documentation and product development, marketing, and sales records. There is some interesting labor history—specifically United Steel Workers agreement. The files of Victor S. Johnson, Sr. and Victor S. Johnson, Jr. form the core of the collection and provide rich documentation on the company's activities.
Arrangement:
The collection is divided into seventeen series.
Series 1: Historical and Background Materials, 1919-1997
Series 2: Victor S. Johnson Sr. Files, 1916-1945
Series 3: Victor S. Johnson Jr. Files, 1906-1983
Series 4: Employee and Personnel Records, 1910-2001
Series 5: Research and Development Records, 1910-1976
Series 6: Patent Records, 1889-1973
Series 7: Sales Records, 1939-2000
Series 8: Advertising and Marketing Records, 1931-2001
Series 9: School Lunch Kits, 1952-1989
Series 10: Lamps and Kerosene Heaters, 1911-2000
Series 11: Temp-Rite, 1972-2000
Series 12: Competitors, 1963-2001
Series 13: Style Guides, 1966-1998
Series 14: Newsletters, 1943-1998
Series 15: Photographs, 1923-1986
Series 16: Scrapbooks, 1908-1962
Series 17: Audiovisual Materials, 1993-1996
Biographical / Historical:
Victor Samuel Johnson Sr., (1882-1943) was born in Nebraska. As a soap salesman for the Iowa Soap Company, he became interested in kerosene mantle burners. Dissatisfied with the available kerosene lamps, he began selling and dealing U.S. made mantles and incorporated the Mantle Lamp Company of America in Chicago in 1908. Johnson selected the name "Aladdin" from the famous story, "Aladdin; or The Wonderful Lamp." Johnson began research and development of a mantle lamp that gave off a steady white light and did not smoke. The Mantle Lamp Company began manufacturing lamps in 1912, with Plume & Atwood Manufacturing Company burners, and marketed them as "Aladdin Lamps." The company diversified in 1917 and began producing insulated cooking dishes, known as Aladdin Thermalware jars, for the U.S. military. These jars had an aluminum or steel jacket wrapped around a heavy glass receptacle. The space between was filled with cork. The introduction of the thermalware began the company's venture into heat and cold retaining receptacles.
In 1919, Johnson organized a subsidiary of the Mantle Lamp Company of America, Aladdin Industries, Inc., to market and sell the Aladdin thermalware jars and vacuum ware. At the same time, Mantle lamp Company of America formed Aladdin Limited in Canada and England to sell thermalware as well as Pathfinder Radio Corporation, Cadillac Photograph Corporation, Aladdin Chemical Corporation, Aladdin Phonograph Corporation, Johnson Laboratories, Inc. (radio components), and Aladdin Radio Industries (magnetic and radio research). Pathfinder, Cadillac, Aladdin Chemical and Aladdin Phonograph all failed. In 1926, the Mantle Lamp Company acquired Lippincott Glass Company of Alexandria, Indiana, where it manufactured and fabricated glass chimneys, shades and lamp bases, mantles, wicks, and metal lamp bases. The Alexandria plant closed in 1952 and eventually moved to Nashville.
In 1943, Victor S. Johnson Sr. died and his son, Victor S. Johnson Jr. (1906-), succeeded him as president of Aladdin Industries Inc. Johnson Jr. moved Aladdin from Chicago to Nashville, Tennessee in 1949 to place the company strategically in mid-America to distribute its products. Aladdin's general offices, vacuum bottle production, and electric lamps and kerosene completed the move by 1952.
In 1950, Aladdin began illustrating flat metal school lunch kits (lunch boxes with liquid containers) with images of popular radio, movie and television figures. Hopalong Cassidy was the first character kit. This innovative marketing decision produced an explosive growth in the lunch kit market and made Aladdin a pioneer in image licensing. Character lunch boxes became a large part of the childhood experience and are collector's items today. Over the years, Aladdin extended the range of characters depicted and began manufacturing plastic and soft, vinyl lunch kits with printed themes. It also introduced "3D" embossing on the flat metal kits. Embossed metal lunch kits were completely phased out in 1986 due to high production costs. In addition to the school lunch kits, Aladdin also introduced wide mouth vacuum bottles (pint and quart size) in 1953. The wide mouth bottles also carried "adult" themes such as the "Angler" fisherman's bottle. The thermosware line eventually moved from metal to plastic jackets and from a glass insulated filler to foam.
In 1965, Aladdin purchased the Stanley steel bottle operation from Landers, Frary and Clark in New Britain, Connecticut. Aladdin's diversification strategy led to the introduction in 1968 of the Temp-Rite® meal distribution plan, an insulated thermal tray service for hospitals, the airline industry, and prisons. The Temp-Rite® system gave rise to a full line of products and services and Aladdin formed a subsidiary, known as Aladdin Synergetics, Inc., to handle its health care and food service operations. Aladdin Synergetics was sold to Welbilt Corporation in 1998; the new operation was named Aladdin Temp-Rite. Other products added over the years included electric lamps, shades, kerosene stoves, and an electronics division in 1956. This division was established from a small technical research group whose function was patent licensing. As a subsidiary of Aladdin Industries, it produced transformers and radio and telephone filters. The subsidiary was sold to Vernitron in October, 1979.
At various times, Aladdin established offices in Alexandria, Indiana; Chicago, Illinois; Nashville, Tennessee; Portland Oregon, Canada; Hungry; France; Australia, New Zealand; England; Iraq, Iran, Brazil, Japan, Peru, Venezuela, Chile, Uruguay, France, Germany, Iceland, Sweden, and South Africa to market and sell its products.
Aladdin was financially mismanaged in the 1990s and rapidly declined. Aladdin Industries Inc. reorganized in 1999 and became known as Aladdin Industries LLC. High labor costs and unsuccessful efforts to develop new products led to further decline. By January, 2002, Aladdin had sold its remaining product lines and closed its Nashville plant. Aladdin lamps are still sold today by the Aladdin Mantle Lamp Company of Clarksville, Tennessee.
Separated Materials:
The Division of Cultural History (now Division of Cultural and Community Life) holds 30 lunch boxes and 28 thermos bottles from Aladdin Industries, Nashville, Tennessee. Additionally, there is a pair of lamps. See Accession 2003.0255. Although the children's steel lunch boxes predominate, the collection represents the full spectrum of Aladdin box designs including vinyl, hard plastic, and fabric.
Provenance:
Donated to the Archives Center by Aladdin Industries in 2003.
Restrictions:
Collection is open for research but the oversize map folders are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Papers relating to the development of the flexible drinking straw, Friedman's manufacturing company, and Friedman's other inventions, such as an ice cream scoop, fountain pens, and household appliances.
Scope and Contents:
Papers relating to the development of the flexible drinking straw, Friedman's manufacturing company, and Friedman's other inventions, such as an ice cream scoop, fountain pens, and household appliances. Includes company ledgers, preliminary sketches, blueprints, correspondence, a video cassette, and photographs.
The Joseph B. Friedman Papers encompass the years 1915-2000, with the bulk of the material ranging between 1925 and 1965. This collection is a near complete source for the understanding inventive process of an American entrepreneur. In the case of the flexible straw, the evolution of the invention can be traced from early concept drawings through its manufacture and production, to the development of advertising and marketing materials. Records of necessary design modifications in the flexible straw and legal issues concerning Friedman's invention through its various stages are present here. In addition to providing a detailed linear account of the flexible straw, these papers reflect the varied interests and additional accomplishments of Friedman's invention career. The collection is arranged in three series to reflect the subjects of the material, namely personal papers, invention materials, and corporate records. Materials within each series are arranged by topic and type, and then chronologically.
Series 1: Personal Records (c.1920s-1940) contains family photographs, personal correspondence, education and employment records. Friedman's education records are in Subseries A, while the records of his careers in optometry, insurance and real estate are contained in Subseries B. Subseries C contains personal financial records, including bank statements and income tax returns. Correspondence, photographs, family history items and death certificate are located in Subseries D.
Series 2: Invention & Patent Materials (1915-1967) consists of invention records that include original concept drawings, legal records and patents, marketing correspondence, and the business records of Friedman's sole proprietorship invention business, the Commercial Research Company. It is important for researchers to note that information on the assignment of straw patents and their machinery, all associated legal records to those specific issues, as well as patent defense case research, and straw advertising and marketing after 1938 may be found in Series 3. Series 2 is divided into several subseries. Subseries A - I are patented inventions arranged chronologically by patent issue date, and include research and development, legal records and correspondence, and advertising and marketing materials. Subseries J - M contain unpatented inventions and business records, as well as multiple concept drawings and invention lists that refer to both patented and unpatented inventions. Researchers interested in the conceptual development of the straw should review the information contained not only in Subseries E: Drinking Tube and Subseries H: Flexible Straw, but also in Subseries L: Invention Lists & Drawings for straw ideas that were drawn on lists or sketches with other concepts. Additionally, researchers interested in the manufacturing device for the straw should review Subseries I: Apparatus & Method for Forming Corrugations in Tubing, as well as Subseries K: Unpatented Inventions, for the Flexible Straw & Method of Forming Same information.
Series 3: Flex-Straw Corporate Records (1938 - 1967) includes correspondence relating to the company and its formation, financial statements, tax returns, legal documents, patent assignments, royalty information, patent defense case research and records, and documents pertaining to the advertising and marketing of the flexible straw. Researchers should note that all conceptual and developmental details relating to the straw and its manufacture, as well as the original patents and their specifically associated legal correspondence can be found in Series 2. Series 3 is divided into several topically arranged subseries. Subseries A consists of the organizational materials for the company, including the minutes, by-laws and limited employee records. This subseries also contains two day books belonging to Joseph B. Friedman recording his appointments and personal notes from 1947 and 1950. Subseries B includes company related correspondence, organized by the correspondent. It begins with general correspondence, from 1939 - 1963, and continues with the letters of Bert Klein (1945 - 1950), David Light & Harry Zavin (1938 - 1962), and Betty Friedman (1940 - 1954). Much of the operational information on the company may be found in the letters Betty Friedman wrote and received from her brother. Subseries C holds the financial records of the company, including financial statements, ledgers, bank statements, check books, tax returns and royalty statements. Subseries D consists of legal records and correspondence, including such topics as changes in entity type, patent assignments, fair trade agreements and patent defense. Subseries E contains the advertising and marketing records of the company. This includes published material relating to the Flex-Straw specifically, as well as some advertising for flexible straws in general. Pencil concept drawings of Flex-Straw packaging and advertising art are drawn on the reverse of Pette calendar pages, and international advertising materials for the product are also present. Product testimonials, distributor bulletins, and corporate letterhead that traces the progression of company locations can also be found here.
Arrangement:
The collection is ivided into three series.
Series 1: Personal Records, circa 1920s-1940
Series 2: Invention and Patent Materials, 1915-1967
Series 3: Flex-Straw Corporate Records, 1938-1969
Biographical / Historical:
Joseph B. Friedman (1900 - 1982) was an independent American inventor with a broad range of interests and ideas. Born in Cleveland, Ohio on October 9, 1900, Joseph was a first generation American and the fifth of eight children for Jacob Friedman and Antoinette Grauer Friedman. By the age of fourteen, he had conceptualized his first invention, the "pencilite" lighted pencil, and was attempting to market his idea. Over the course of his inventing career, he would experiment with ideas ranging from writing implements to engine improvements, and household products to sound and optic experiments. He was issued nine U.S. patents and held patents in Great Britain, Australia and Canada. His first patent was issued for improvements to the fountain pen on April 18, 1922, (U.S. patent #1,412,930). This was also the first invention that he successfully sold, to Sheaffer Pen Company in the mid 1930s. In the 1920s, Friedman began his education in real estate and optometry. He would use both of these careers at different points in his life to supplement his income while improving his invention concepts. Although he was working as a realtor in San Francisco, California, the 1930s proved to be his most prolific patenting period, with six of his nine U.S. patents being issued then. One of these patents would prove to be his most successful invention - the flexible drinking straw.
While sitting in his younger brother Albert's fountain parlor, the Varsity Sweet Shop in San Francisco, Friedman observed his young daughter Judith at the counter, struggling to drink out of a straight straw. He took a paper straight straw, inserted a screw and using dental floss, he wrapped the paper into the screw threads, creating corrugations. After removing the screw, the altered paper straw would bend conveniently over the edge of the glass, allowing small children to better reach their beverages. U.S. patent #2,094,268 was issued for this new invention under the title Drinking Tube, on September 28, 1937. Friedman would later file and be issued two additional U.S. patents and three foreign patents in the 1950s relating to its formation and construction. Friedman attempted to sell his straw patent to several existing straw manufacturers beginning in 1937 without success, so after completing his straw machine, he began to produce the straw himself.
The Flexible Straw Corporation was incorporated on April 24, 1939 in California. However, World War II interrupted Friedman's efforts to construct his straw manufacturing machine. During the war, he managed the optometry practice of Arthur Euler, O.D., in Capwells' Department Store in Oakland, California, and continued to sell real estate and insurance to support his growing family. Joseph obtained financial backing for his flexible straw machine from two of his brothers-in-law, Harry Zavin and David Light, as well as from Bert Klein, a family associate. With their financial assistance, and the business advice of his sister Betty, Friedman completed the first flexible straw manufacturing machine in the late 1940s. Although his original concept had come from the observation of his daughter, the flexible straw was initially marketed to hospitals, with the first sale made in 1947.
Betty Friedman played a crucial role in the development of the Flexible Straw Corporation. While still living in Cleveland and working at the Tarbonis Company, she corresponded regularly with her brother and directed all of the sales and distribution of the straw. In 1950 Friedman moved his family and company to Santa Monica, California. Now doing business as the Flex-Straw Co., sales continued to increase and the marketing direction expanded to focus more strongly on the home and child markets. Betty moved west in 1954 to assume her formal leadership role in the corporation. Additional partners and investors were added over time, including Art Shapiro, who was initially solicited as a potential buyer of the patent. On June 20, 1969, the Flexible Straw Corporation sold its United States and foreign patents, United States and Canadian trademarks, and licensing agreements to the Maryland Cup Corporation. The Flexible Straw Corporation dissolved on August 19, 1969.
Dr. Joseph Bernard Friedman died on June 21, 1982. He was survived by his wife of over 50 years, Marjorie Lewis Friedman, his four children Judith, Linda, Pamela and Robert, and seven grandchildren
Separated Materials:
"Straw samples and an original dispensing device (ice cream disher) are located in the Division of Culture and the Arts (now Division of Cultural and Community Life).
A mandrel prototype from the original flexible straw manufacturing machine is held by the Division of Work and Industry."
Provenance:
Daughters Judith B. Rosen, Linda A. Reiss and Pamela B. Leeds, and son Robert A. Friedman donated this collection and its related artifacts to the Archives Center of the National Museum of American History on May 1, 2001.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The collection documents S. Newman Darby's development of the sailboard, which became known as the windsurfer through sketches, mechanical drawings, plans, patent specifications, legal documents, photographs, correspondence, notebooks, clippings, periodicals, and an 8mm film.
Scope and Contents:
The S. Newman Darby Windsurfing Collection, 1946-1998, documents the body of Newman Darby's inventive output as well as the development of the windsurfing industry. It consists of sketches, mechanical drawings, plans, patent specifications, legal documents, photographs, correspondence, notebooks, clippings, periodicals, an 8mm film and a videocassette. The collection is particularly rich in the material related to the development of the sailboard, including Darby's personal memoirs. It contains U.S. and foreign patents related to windsurfing as well as records and reports related to Darby's testimony in litigation and the recognition of the priority of his invention. the collections research value lies in the documentation of the invention of the windsurfer and the industry and culture it spawned. It documents the processes of invention and marketing of new devices. It is evidence of the full range of S. Newman Darby's imagination, life and career.
Arrangement:
The collection is divided into six series.
Series 1: Biographical materials, 1969-1982
Series 2: Inventions and designs, 1953-1990
Series 3: Darby Industries, 1982-1983
Series 4: History of windsurfing, 1944-1998
Series 5: Photographs, 1946-1997
Series 6: Audio-Visual materials, 1965-1997
Biographical / Historical:
S. Newman Darby is recognized as the first person in the United States to conceive of connecting a hand-held sail rig fastened with a universal joint to a floating platform for recreational use. He called it sail boarding in 1965, when he published his designs in Popular Science Monthly magazine. Although he and his brothers Ronald and Kenneth began manufacturing the boards through their company Darby Industries, they never applied for a patent.
S. Newman Darby (1928-2016) was born in West Pittston, Pennsylvania. He graduated from West Pittston High School in 1946. A sign painter and artist, like his father Sidney Darby, he studied drafting at the Pennsylvania State University extension school where he took chemistry, business, art, and photography courses for one year. His first invention, the Darby Dory, a folding rowboat dates from 1953. The sailboard developed out of Darby's experiments with a personal pontoon catamaran, each hull being big enough for one foot and designed to be operated with a hand-held sail and no rudder. By 1964 he had designed a universal joint that connected a mast to a flat bottom sailing scow. This board had a centerboard, tail fin and kite shaped free sail. Early tests were conducted on Trailwood Lake and the Susquehanna River, near West Pittston.
Today sail boarding is known as windsurfing. It adopted its name from Windsurfer International, a company Hoyle Schweitzer and Jim Drake established on the basis of a patent granted to them in 1970 for a "wind-propelled apparatus." In all essential qualities, their claims duplicated Newman Darby's earlier work.
After Schweitzer bought out Drake's share in 1973, he energetically promoted the sport and licensed manufacturing rights to more than 20 companies around the world. Schweitzer forcefully prosecuted patent infringements he perceived among windsurfer manufacturers and he threatened to sue the 1984 Olympic Committee should it authorize a board produced by a manufacturer not licensed by Windsurfer International.
Although he was aware of the growth of the sport and the profits flowing into Windsurfer International through its licensing activities, Darby was unable to mount a legal challenge to Schweitzer. His priority in the invention of the sport was overlooked and almost forgotten.
In the late 1970's, Mistral, a Swiss manufacturer sued by Windsurfer International in Germany, located Darby and presented his "prior art" as a defense. In the early 1980's, courts in the United States were asked to rule on the validity of the Windsurfer International patent. Newman Darby's prior art was at the center of the controversies. The court voided Windsurfer's original patent and Schweitzer was forced to apply for a reissue based on severely limited claims. He lost the use of "windsurfer" as a trademark. Schweitzer retained the reissued patent through further challenges until it expired in 1987. The example of Newman Darby has become a textbook case of the importance of thorough searches for "prior art" for patent attorneys.
Following completion of the patent litigation Darby designed original sail rigs for Mistral in Europe and Horizon in the United States. In 1982 Newman entered into a new partnership with his brothers Ronald and Kenneth and formed NRK, Inc., to design and manufacture windsurfing boards, training devices and to produce written and video documentaries of his contributions to the history of the sport.
Naomi Albrecht Darby, Newman's wife, sewed the first sails for the boards and participated in their testing and marketing. She documented Darby's inventions through the years in photographs and moving images. Over the years, Darby has worked on numerous inventions--most of them related to wind propulsion. Like many independent inventors, Newman Darby conceives of his ideas, executes all of the mechanical plans, builds his own prototypes and tests them. Darby continues to research improvements in windsurfing and to teach courses in boat building and design.
Related Materials:
An original sailboard, rig, mast and daggerboard from the same period are also housed in the Pennsylvania State Museum at Harrisburg.
Separated Materials:
The Division of Culture and the Arts (now Division of Cultural and Community Life) holds artifacts relating to S. Newman Darby and his invention of the windsurfer, including an original board, boom and mast, and sail dating from 1964. See accessions #1998.0086 and #1998.0323.
Provenance:
Most of the collection was donated to the Archives Center of the National Museum of American History by S. Newman Darby and his wife Naomi on February 3, 1998.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Head, Howard, 1914-1991 (inventor, business executive) Search this
Extent:
4 Cubic feet (11 boxes, 5 map folders)
21 Film reels
Type:
Collection descriptions
Archival materials
Film reels
Drawings
Correspondence
Black-and-white photographic prints
Business records
Audiovisual materials
Financial records
Blueprints
Date:
1954 - 1977
Summary:
Papers relate to John Bucheimer's work as manager of new product manufacturing in the Engineering Department at Head Ski Company.
Scope and Contents:
These records were assembled and saved by John Bucheimer in conjunction with his work at Head Ski Company. The bulk of the records relates to engineering matters and detail how the skis were manufactured. The records also provide insight into the daily operations and activities of the Head Ski Company factory.
Series 1, Operational Records, 1967-1973, include an organizational chart, company and management profile, annual reports, inter office correspondence, memoranda, management notes, the Management News Bulletin, and plant information. The organizational chart of 1969 provides the job title and name of the employee for specific positions within Head Ski Company, Head Ski and Sportswear, American Athletic Equipment, Wayne Plastics, Wing Archery, and Head International AG.
This series contains the Management News Bulletin, 1967-1970. An internal communication from the president, the news bulletin provided a forum for announcements, resignations, work plans, reorganizations, organizational charts, employee changes, and general work flow issues. While small in size, the content is rich for getting a sense of the management style at Head Ski Company.
The management notes, 1968-1971, are handwritten by Bucheimer and contain information on training, responsibilities, manufacturing expenses, production schedules, regional sales meetings, and job postings. There are a few management pamphlets published by the Economic Press, Inc. These pamphlets provided "tips" to managers. Also, the management notes contain two union fliers addressing the issue of union dues. Both fliers urge employees to "keep your take home pay free from Union dues. Vote no union." Other materials include inventories of office surplus and plant information. There are instructions of how to conduct a tour of the plant and ADT protective service documentation. Bucheimer was the designated ADT card holder for the company.
Series 2, Employee Records, 1957-1973, consist of employee handbooks and insurance materials, a job description for manager of manufacturing projects, and vacation schedules for several employees. Some salary information is here.
Series 3, Marketing/Sales Records, 1969-1972, includes one catalog from 1972, three news releases, sales information, and ski show and shipment information. The ski show materials document specific shows—Canada, Chicago, Los Angeles, and New York—and the ski models displayed and, in some instances, orders placed. The special shipments, 1969-1971, include invoices, correspondence, notes, and material move tickets for companies such as Cell Pack, Ltd., Standard Metalwerke, Dura Fiber Corp., and United Shoe Machinery Corp.
Series 4, Financial/Accounting Records, 1967-1971, contains reports, inventories, expenses, and some payroll information. The majority of these records date from September 1969 to October of 1969. The expense statements reveal how much was budgeted and spent for materials, direct labor, payroll taxes, Christmas bonuses, travel, postage, maintenance, and ski parts, to name a few categories. There is some payroll information with the payroll control sheets.
Series 5, Engineering/Manufacturing Records, 1956-1977, comprise the largest and richest series within the collection. The records are subdivided into seven subseries: inventories, instructions, repair information, reports, drawings and specifications, testing information, and miscellaneous.
The inventories provide valuable information on the types of materials used, the quantities, and in some instances the cost. The raw material inventory of 1967 details material types (e.g. glue, plywood, aluminum, poles, saw blades), account numbers, date, quantity, price and actual cost. Like the raw material inventory, the perpetual inventory of 1966 is divided according to material type (e.g. aluminum, plastic, cloth tape, wood, rubber, steel) unit measure (typically in pounds), conversion factor, dates, and a balance amount.
The instructions include detailed information on "how to" for a variety of operations such as aluminum sandblasting bottom ski skin assembly, degreasing nosepieces, and sanding, gluing, and cutting "L" steel edges. The instructions consist of a workplace layout diagram, tools needed, and step by-step instruction elements. Of note is the material flow processes for the company. There are flow charts for each operational sequence performed. There are photographs of equipment with the flow charts, but they are not keyed to specific operational tasks.
The repair information contains procedures and lists of parts for skis. The repair procedures describe the repair needed and what model ski is affected. A detailed description of the repair is documented along with the materials required, tools, and how effective the repair was. The repairs documented here include finishing, grinding, bottom waxing, replacing edges, inlays, and remolding. The company had a program titled "rework" that handled returned skis. Many of the skis documented appear to have had cavity problems and were sent back to be remolded. There is some ski rejection analysis documentation citing why skis are being sent to the rework program. Additional information on cavity problems and production is also here. The parts list, 1969-1970, details various parts used on ski models JR-90, JR-60, 720-TA, 320-W, 240-B, K-short ski, deep powder-DP, Giant Slalom, slalom, 360-AR, 320-E and the downhill models. The part number and name, quantity, and any remarks are provided.
The reports, logs, and notes subseries contain manufacturing and production notes, and a variety of reports documenting engineering department activities. The inter-shift reports, 1963-1967, were maintained in spiral bound shorthand notebooks. They detail daily activities, operational suggestions, reminders to staff, materials available, and what work needs to be completed. Other reports include accidents, 1958-1961, and quality control reports, 1970-1971, which were created daily to provide detailed information on all aspects of the skis at final inspection time. The number of skis inspected with percentage information is summarized. The non-conforming material recovery reports, 1970, give the reasons why skis were rejected and indicate if skis were returned to vendors or used "as is."
The drawings and specifications, 1964-1970, are comprised of oversize drawings ranging from 8" x 10" to 34" x 43 _". The drawings are copies and include information on the short, slalom, giant slalom, downhill, and deep powder skis. The finished ski specifications, 1964-1967, document material types, assembly and subassembly procedures, ski data, ski poles, packaging material, and miscellaneous material. For each specification there is a corresponding instruction/narrative and, in some instances, a drawing.
The testing documentation is material specific (rubber, steel, plastic, adhesives) or ski model specific. It provides some insight into what materials the company worked with and under what conditions, such as, pulling, heating, or actual pilot ski runs. The suppliers, 1971-1973, include forms, receipts, bills, invoices, correspondence, receiving tickets, and descriptive inventories from companies that Head Ski Co. purchased supplies from.
Series 6, The General Files, 1954-1977, cover a variety of miscellaneous topics, such as the National Ski Patrol and postage, and are arranged alphabetically.
Series 7, Moving Image, no date, consists of twenty-one reels of 16 mm film which are unprocessed.
Series 8, Personal Materials, circa 1960s, contain greeting cards and notes and a photograph of Bucheimer with Howard Head.
Arrangement:
Collection organized into eight series.
Series 1: Operational Records, 1967-1973
Series 2: Employee Records, 1957-1973
Series 3: Marketing/Sales Records, 1969-1972
Series 4: Financial/Accounting Records, 1967-1971
Series 5: Engineering/Manufacturing Records, 1956-1977
Subseries 1, Inventories, 1966-1971
Subseries 2, Instructions, 1967-1970
Subseries 3, Repair Information, 1969-1971
Subseries 4, Reports, logs, and notes, 1956-1971
Subseries 5, Drawings and Specifications, 1964-1970
Subseries 6, Testing Information, 1963-1970
Subseries 7, Miscellaneous, 1967-1973
Series 6: General Files, 1954-1977
Series 7: Moving Image, no date
Series 8: Personal Materials, circa 1960s
Biographical / Historical:
John Bucheimer was born on December 7, 1919. During the 1940s, he worked with Howard Head at Glenn L. Martin Company, an aircraft company founded by aviation pioneer Glenn L. Martin (1886-1955) in Middle River, Maryland. At Martin, Bucheimer supervised work on planes and oversaw structural testing. Primarily self taught, he learned electronics and drafting skills on the job. Head left the Glenn L. Martin Company to start his own company, Head Ski Company in 1948, and Bucheimer joined him.
Head, a former aircraft engineer, developed, designed, manufactured, and marketed the first metal laminate skis in 1950 called the "Head Standard. These skis revolutionized the industry. They were made of two layers of aluminum bonded around a core of plywood at very high pressure; the outer layer was made of plastic. By 1952, Head introduced skis with edges made of tempered steel. His skis were lighter and faster than wood and earned the nickname "cheaters" by the industry. In 1969, Head introduced a fiberglass/metal ski, but this ski combined with a diversified product line of javelin and aluminum tennis rackets could not strengthen his company nor stop a takeover by AMF in 1970.
At Head Ski Company, Bucheimer held the position of manager of new products manufacturing. He trained employees on every aspect of work flow.
Related Materials:
Materials in the Archives Center
Howard Head Papers, 1926-1991, AC0589
Materials in the National Museum of American History
The Division of Culture and the Arts (now Division of Cultural and Community Life), formerly the Division of Music, Sports, and Entertainment, holds artifacts related to the Howard Head Papers. These artifacts include downhill skis, ski poles, ski boots, ski bindings, and cross sections of downhill skis.
Provenance:
The collection was donated by John Bucheimer on April 26, 2005.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
6.5 Cubic feet (16 boxes, 188 pieces of original artwork)
Type:
Collection descriptions
Archival materials
Black-and-white photographic prints
Pastels (visual works)
Advertisements
Business records
Date:
circa 1936-1995
Summary:
The collection documents the development and evolution of the Breck Girl, a highly successful and long-lived advertising campaign whose hallmark was its vision of idealized American womanhood through correspondence, photographs, paintings, and print advertisements.
Scope and Contents:
188 pieces of original advertising art (mostly pastel drawings), and photographs, correspondence, and business records, documenting the development and evolution of the Breck Girls advertising campaign. Original advertising art includes portraits of famous models, such as Cheryl Tiegs, Brooke Shields, Kim Basinger, and Erin Gray. Artists represented include Charles Sheldon and Ralph William Williams. The 2006 addendum consists of approximately one sixth of one cubic foot of papers relating to Cynthia Brown's selection as a Breck Girl, 1988 and her induction into the Breck Hall of Fame.
Arrangement:
Collection divided into four series.
Series 1: Company history, 1946-1990
Series 2: Photographs, 1960-1995
Series 3: Print ads, 1946-1980
Series 4: Original artwork, 1936-1994
Biographical / Historical:
Dr. John Breck is credited with developing one of the first liquid shampoos in the United States, in Springfield Massachusetts in 1908; Breck is also credited with introducing the first ph-balanced shampoo, in 1930. During the early years of the business, distribution remained localized in New England, and the product was sold exclusively to beauty salons until 1946. Advertising for the brand began in 1932, but appeared only in trade publications, such as Modern Beauty Shop.
Edward Breck, son of the founder, assumed management of the company in 1936. Breck became acquainted with Charles Sheldon, an illustrator and portrait painter who is believed to have studied in Paris under Alphonse Mucha, an artist noted for his contributions to Art Nouveau style. Sheldon had achieved some measure of fame for his paintings of movie stars for the cover of Photoplay magazine in the 1920s, and had also done idealized pastel portraits for the cover of Parents magazine. He created his first pastel portraits for Breck in 1936, launching what would become one of America's longest running ad campaigns. When the company began national advertising (and mass distribution) in 1946, the campaign featured Sheldon's 1937 painting of seventeen-year old Roma Whitney, a spirited blonde. Ms. Whitney's profile was registered as Breck's trademark in 1951. When he retired in 1957, Sheldon had created 107 oil paintings and pastels for the company. Sheldon was known to favor ordinary women over professional models, and in the early years of the campaign, the Breck Girls were Breck family members, neighbors or residents of the community in which he worked; company lore holds that nineteen Breck Girls were employees of the advertising agency he founded in 1940. A Breck advertising manager later described Sheldon's illustrations as, "illusions, depicting the quality and beauty of true womanhood using real women as models." The paintings and pastels form a coherent, if derivative, body of work which celebrates an idealized vision of American girlhood and womanhood, an ideal in which fair skin, beauty and purity are co-equal.
Ralph William Williams was hired to continue the Breck Girls campaign after Sheldon's retirement. Between 1957 and his death in 1976, Williams modified the Breck Girl look somewhat through the use of brighter colors and a somewhat heightened sense of movement and individuality. The advertising manager during his tenure recalled that at first Williams continued in Sheldon' manner, but in later years, as women became more independent, he would take care to integrate each girl' particular personality; he studied each girl and learned her special qualities. During these years, Breck Girls were identified through the company's sponsorship of America's Junior Miss contests. Williams work includes pastels of celebrities Cybil Shepard (1968 Junior Miss from Tennessee), Cheryl Tiegs (1968), Jaclyn Smith (1971, 1973), Kim Basinger (1972, 1974) and Brooke Shields (1974) very early in their careers.
By the 1960s, at the height of its success, Breck held about a twenty percent share of the shampoo market and enjoyed a reputation for quality and elegance. Ownership of the company changed several times (American Cyanamid in 1963; Dial Corporation in 1990). The corresponding fluctuations in management of the company and in advertising expenditures tended to undermine the coherence of the national advertising campaign. In addition, despite William's modifications, the image had become dated. Attempts to update the image misfired, further limiting the brand's coherence and effectiveness. Finally, increased competition and an absence of brand loyalty among consumers through the 1970s and 1980s helped push Breck from its number one position into the bargain bin. The Breck Girl campaign was discontinued around 1978, although there have been at least two minor revivals, first in 1992 with the Breck Girls Hall of Fame, and again in 1995 when a search was begun to identify three new Breck Women.
Scope and Content: The 188 pieces of original advertising art (62 oil paintings on board, 2 pencil sketches on paper, and 124 pastels on paper) and related photographs, correspondence and business files in this collection document the development and evolution of the Breck Girl, a highly successful and long-lived advertising campaign whose hallmark was its vision of idealized American womanhood. The collection is a perfect fit with other 20th century Archives Center collections documenting the efforts of American business to reach the female consumer market. The Estelle Ellis Collection (advertising and promotions for Seventeen, Charm, Glamour and House & Garden and many other clients) the Cover Girl Collection (make-up), the Maidenform Collection (brassieres), and the Tupperware Collections offer a prodigious body of evidence for understanding the role women were expected to play as consumers in the 20th century.
These advertising images also offer fertile ground for research into the evolution of popular images of American girlhood and womanhood. The research uses of the collection derive primarily from its value as an extensive visual catalog of the ideal types of American women and girls, arising and coalescing during a period in which 19th century ideals of womanhood were being revisited (the depression, the war years, the immediate post-war period) and continuing, with slight modifications and revisions, through several decades during which those historical ideals were being challenged and revised.
Related Materials:
Several items of packaging, 1930s-1980s are held in the former Division of Home and Community Life (now Division of Cultural and Community Life); an 18k gold Breck insignia pin is in the former.
Provenance:
The Dial Corporation through Jane Owens, Senior Vice President, Gift, June 1998.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
This collection documents the design, testing, production and promotion of the first zero-emission electric car produced by a major car company, the General Motors EV1. The materials include photographs, promotional booklets and marketing, press coverage, and publications, as well as design details and specifications, describing the process by which this ambitious and controversial vehicle was produced and released to the public in the mid- to late 1990s. This collection would be of interest to researchers in the areas of innovative design, automobile marketing, environmental initiatives, and the automotive industry.
Scope and Contents:
This collection contains materials relating to General Motors's development, promotion, and production of the EV1, the first commercially-available zero-emission electric vehicle, between 1990 and 2005. Included are design diagrams, photographs, and internal communication, but the vast majority of items are publicity materials such as press releases, newspaper and magazine coverage, and promotional material for auto shows.
Due to the nature of the donation (twenty-three separate donors from the original EV1 design team) there is some duplication of materials throughout the collection, though efforts were made to keep duplicates to a minimum.
Arrangement:
This collection is arranged into six series.
Series 1: Design, Testing, and Production Materials, 1991-1997
Series 2: Event Photographs, 1993-1994, 2000
Series 3: Press Coverage Materials,1991-2005
Series 4: Product Promotion Materials, 1990-2002
Series 5: Publications,1994, 1996-1999
Series 6: Post-Production Materials, 1999, 2002, 2004-2005
Biographical / Historical:
The General Motors EV1 is considered one of the most technologically advanced vehicles produced in the twentieth century and was the most energy-efficient car in the world at the time of its premiere. Manufactured for the consumer market by GM in 1997, EV1 featured many engineering innovations in aerodynamics, electric drive systems, electronic controls, and hydraulic braking, and was propelled by a rechargeable lead-acid battery pack, producing zero emissions. It was issued twenty-three patents for its advanced features, as well as winning several awards and competitions, including the electric vehicle world land speed record in 1994.
In early 1990, partly based on a boast by departing president of GM Roger Smith that electric vehicle technology was a reality, the state of California mandated that the major auto makers produce two percent of their vehicles emissions-free by 1998. Between 1990, when the barely-functional prototype car Impact debuted at the Los Angeles Auto Show, and 1994, when a fleet of fifty Impacts were premiered across the nation in the prEView Drive Program, a team of engineers worked on design, manufacture, and proof of concept vehicles that would eventually develop into the EV1: the first zero-emissions car to be released to consumers. The car's components were manufactured in several stages and locations: the assembly plant was in the Craft Centre in Lansing, Michigan; the motors were produced by Delco Remy in Anderson, Indiana; the battery pack, consisting of thirty-two 10-volt lead-acid batteries was produced by Delco Remy at their plant in Muncie, Indiana; and the power inverter and magnetic battery charger were constructed by Hughes Aircraft in Torrence, California.The finished car emitted zero pollutants, could accelerate from 0-60 mph in eight seconds, and had a range of eighty miles between charges. During 1995, the manufacturing process was refined, and the EV1 was announced in 1996 at both the Los Angeles and Detroit Auto Shows. The following year it became available to consumers through the Saturn division of GM marketing. However, due to concerns about parts and maintenance for the life of the car, GM only offered it on three-year lease programs, never for sale outright.
Though the EV1 did relatively well in the California and Arizona markets its first year, the 1999 EV1 Generation II showed a significant decline in consumer interest. The lease-only option was not appealing to many, and the limited range of the car, combined with a lack of publicly available charging stations, was a significant deterrent. Despite initial plans to expand the fleet of EVs by producing an S10 pickup truck with the new technology, and enthusiastic support from EV1's small but loyal customer base, GM stopped production on EVs altogether before the year 2000. When the last lease ran out in 2003, the fleet was recalled into storage, and except for a few that were donated to museums and universities for engineering programs and design study, the remaining EV1 vehicles were crushed and recycled in 2005.
The legacy of the EV1 remains in most of the hybrid fuel-electric vehicles and fuel-cell technology produced in the twenty-first century. It vaulted General Motors into the lead for development of advanced technology vehicles, beginning the long and ongoing effort to reduce US dependence on foreign oil as well as addressing the environmental issues caused by gasoline-powered engines.
Related Materials:
Related artifacts were donated to the Division of Work and Industry. See accession 2005.0061 and 2006.031-.034.
Provenance:
Collection donated in 2006 by Jill Banaszynski, General Motors Corporation; Patrick M. Bouchard, General Motors Corporation; Loran D. Brooks; Dan Brouns; Linda Ludek Brouns; Ray Buttacavoli; Laurel Castiglione, General Motors Corporation; Dennis H. Davis, General Motors Corporation; Robert E. DeGrandchamp; James N. Ellis; Hesham Ezzat, Marty M. Freedman, General Motors Corporation; Jamie Grover, Saturn Corporation; Steve M. Kunder, General Motors Corporation; Michael Kutcher, General Motors Corporation; Linda J. Lamar, General Motors Corporation; Kuen Leung, General Motors Corporation; Thomas M. Lobkovich; Joanne Mabrey, General Motors Corporation; Joseph F. Mercurio, General Motors Corporation; William L. Shepard, General Motors Corporation; Steven Tarnowsky; Lance Turner, General Motors Corporation.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Ralph H. Baer was a German-born ordnance specialist, inventor, and engineer. He was a pioneer of early videogame technology. The papers include autobiographical materials; firearms notes, manuscripts, and photographs; and videogame and television engineering notes, diagrams, schematics, and video documentation.
Scope and Contents:
The Ralph Baer Papers include autobiographical materials and an extended oral history interview. The Papers also include materials about military small arms created by Baer during his World War II service. The largest portion of the collection documents Baer's work on video games.
Arrangement:
The collection is arranged into 12 series.
Series 1: Autobiographical Documents, 1962-2006
Subseries 1.1: Manuscript, book and other documents, 1962-2006
Subseries 1.2: Other Media: CDs, VHS videos, periodical, 1991, 2000-2003
Series 2: WW II Small Arms Documents, 1943-1953
Subseries 2.1: Correspondence, 1950-1953
Subseries 2.2: Writings and notes, 1943-1948
Subseries 2.3: Drawings and schematics, undated
Subseries 2.4: Manuals and encyclopedias, 1943
Subseries 2.5: Photographs, 1945
Series 3: Hans Otto Mauksch Materials, 1944-1964
Subseries 3.1: Personal background information, 1944, 1945, 1946, 1964
Subseries 4.4: TV game development documentation, 1966-1968
Series 5: Sanders Associates, Transitron, and Van Norman Industries, 1952-2003
Series 6: Product Development Documents, 1974-2015
Series 7: Product Guides and Technical Support, 1943-2011
Series 8: Legal and Patent Documents, 1966-2014
Series 9: Writings and Notes, 1946-1999
Series 10: Miscellaneous, 1961-2012
Series 11: Correspondence, 1983-2014
Series 12: Publicity and Awards, 1979-2015
Biographical / Historical:
Ralph H. Baer (1922-2014) was born in Germany and immigrated to the United States with his family in 1938. A graduate of the National Radio Institute (1940), Baer worked as a radio technician in the New York City area, servicing all types of home and auto radios. During World War II, Baer served in the United States Army, one year stateside, and two years in Europe. He was assigned to Military Intelligence and became an expert on military small arms. Baer returned to the United States with eighteen tons of foreign small arms for use in exhibits at Aberdeen, Maryland; Springfield, Massachusetts Armory; and Ft. Riley, Kansas.
After the war, Baer attended the American Television Institute of Technology in Chicago, graduating with a BS in television engineering. In 1949, Baer joined a small electro medical equipment firm, Wappler, Inc., as their chief engineer. He designed and built surgical cutting machines, epilators, and low frequency pulse generating muscle-toning equipment. In 1951, Baer moved to Loral Electronics of Bronx, New York as a senior engineer, designing power line carrier signaling equipment for IBM. During 1952-1956, Baer worked at Transitron, Inc., in New York City as a chief engineer and later as vice president. In 1956, Baer joined Sanders Associates in Nashua, New Hampshire building airborne radar components. He became manager of the Electronic Design Department at Sanders and eventually Division Manager and Chief Engineer for Equipment Design. Baer retired in 1987.
At Sanders in 1966, Baer began an independent project experimenting with ways for consumers to interact with standard home television sets. Development of interactive TV Game (TVG) ideas became a company-supported project continued by Baer and assisted by William H. Harrison and William T. Rusch (download the TV Game chronology prepared by Ralph Baer in 2006). By mid-1967, ping pong videogames were played inside Sanders, patent disclosures were applied for, and hardware was designed. Baer and his associates called the devices they were developing "boxes" and numbered the various versions one through seven. In 1971, Magnavox became Sanders Associates's first videogame licensee. Between 1972 and 1975, Magnavox produced and sold over 700,000 units of Odyssey, a set of games played on its television receivers. Atari became a licensee in 1976 after the first of many lawsuits won by Sanders in pursuit of patent infringements.
During his tenure at Sanders and thereafter, Baer was a prolific inventor. His creations included many electronic toys and games and other consumer electronic products. Among the better known products based on Baer's work are Milton Bradley's Simon, Galoob's Smarty Bear Video, and Kenner's Laser Command. In 2004 President George W. Bush awarded Baer the National Medal of Technology.
Baer married Dena Whinston in 1952 and they had three children, James, Mark, and Nancy. Ralph Baer died on December 6, 2014, at the age of 92.
Related Materials:
Materials at the Archives Center, National Museum of American History
Ralph H. Baer Innovative Lives Presentation, August 15, 2009 (NMAH.AC.1179)
The presentation documents a moderated conversation about Baer's life and work. Baer reenacts, with his partner William Harrison, the first time he played "Odyssey," the first home video game for the consumer market, which he invented, and answers questions from the audience. Materials include original video (born digital), master videos, and reference videos.
Materials at Other Organizations
Brian Sutton-Smith Library and Archives of Play at The Strong
Ralph H. Baer Papers, 1968-2010 inclusive; 1975-1998 bulk
The Ralph H. Baer papers are a compilation of correspondence, game designs, drawings, notes, reference materials, photographs, product descriptions, digital videos, schematics, electronic components, and manuals utilized by Ralph H. Baer throughout his lengthy career in the toy and game industry. The bulk of the materials are from 1975 through 1998.
U.S. Ordnance Museum, Fort Lee, Virginia
Materials consist of data on foreign small arms brought back from Europe in 1946 by Ralph H. Baer.
Museum of the Moving Image, Astoria, New York
Holdings include set of seven recreations of "TV game" prototypes originally created between 1966 and 1969, donated by pioneering game developer Ralph Baer. One of Baer's game prototypes, known as the "Brown Box," was licensed by Magnavox and released in 1972 as the Magnavox Odyssey, the world's first commercial home video game console.
University of Texas, Austin, Briscoe Center for American History
Ralph H. Baer "Brown Box" replica, 1952-1983, 2006-2012
The Ralph H. Baer "Brown Box" replica includes a fully-functional replica of Ralph Baer's "Brown Box," the prototype video game console that was used as the basis of the Magnavox Odyssey in 1972. The collection also contains related research materials.
Separated Materials:
The Division of Medicine and Science holds artifacts related to this collection including early video game prototypes and TV Game products.
TV Game Unit #1 (TVG#1); 1966; vacuum tube spot generator with Heathkit IG-62 Generator (See Accession 2006.0102.01)
Heathkit IG-62; used with TVG #1 (See Accession 2006.0102.02)
TV Game Unit #2 (TVG #2), aka the "Pump Unit," 1967; large aluminum chassis with wooden "pump" handle (See Accession 2006.0102.03)
TV Game Unit #7 (TVG#7), aka "Brown Box," 1967/1968; prototype for Magnavox Odyssey (See Accession 2006.0102.04)
Cardboard program cards for use with Brown Box (See Accession 2006.0102.05)
Lightgun, 1967/1968; game accessory for Brown Box (See Accession 2006.0102.06)
TV Game Unit #8, 1968; "de/dt" (velocity responsive) ballgame chassis for use with Brown Box (See Accession 2006.0102.07)
Magnavox Odyssey (Model ITL200) video game unit, 1972; with all accessories in the original carton (See Accession 2006.0102.08)
Milton-Bradley Company SIMON handheld microprocessor-control game, 1978 (See Accession 2006.0102.09)
Ideal Toy Company MANIAC microprocessor-control game, 1979, in original box with game instructions (See Accession 2006.0102.10)
Golf Game accessory, 1968; golf ball mounted on joystick handle for use with Brown Box (See Accession 2006.0102.11
"Brown Box" programming card, target shooting, 1967 (See Accession 2006.0102.12)
Provenance:
The collection was donated by Ralph H. Baer in 2003.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions. Copyright held by the Smithsonian Institution.
Gerber Scientific Instrument Company (Hartford, Conn.). Search this
Extent:
75 Cubic feet (182 boxes)
Type:
Collection descriptions
Archival materials
Articles
Marketing records
Photographs
Speeches
Correspondence
Catalogs
Clippings
Patents
Business records
Manuals
Legal documents
Date:
1911 - 1999
Summary:
Records document the Gerber Scientific Instrument Company, Hartford, Connecticut, and its four subsidiaries: Gerber Garment Technology, Inc., Gerber Scientific Products, Inc., Gerber Systems Corp., and Gerber Optical, Inc. Gerber Scientific designs, develops, manufactures, markets and services computer aided design and computer aided CAD/CAM systems. The records include correspondence, memoranda, product literature, trade literature, patent records, instruction manuals, proposals, engineering records, photographs, technical reports, drawings, press releases, and newspaper clippings.
Scope and Contents:
The Gerber Scientific Instrument Company Records document the company's designs, development, manufacture, and marketing of computer-aided design and computer-aided CAD/CAM systems. The records are arranged into twelve series and consist of Personal, Corporate Records, Engineering Department Records, Product Literature, Instruction Manuals/User Guides, Proposals, Photographs, Trade Literature, Press Releases and Newspaper Clippings, Patent Records, Lectra Systèmes Litigation Materials, and Audio Visual Materials.
Series 1, David R. Pearl, 1968-1984, contains three volumes of diaries kept by David R. Pearl, President of Gerber Garment Technology. The diaries were maintained by Pearl from July 21, 1968 to June 6, 1977, to document Pearl's and H. Joseph Gerber's activities concerning the development of the technology and the establishment of a business to market computer-controlled fabric cutting devices. One notebook contains some materials later than 1977. There are diary entries for September 12, 1979, February 1, 1980, and October 29, 1984.
Series 2, Corporate Records, 1968-1999, includes administrative records, an Industrial Projects Eligibility Review, annual reports, shareholders reports, newsletters, New York Stock Exchange (NYSE) materials, Securities and Exchange Commission (SEC) materials, Gerber Museum documents, and empty Gerber Scientific Instrument Company binders. The administrative documents consist of a corporate history, mission statement, organizational chart, company map, time line and biographies of key corporate personnel. There are two organizational charts: one for the Engineering Organization (software, mechanical and electrical divisions) from 1987 and one for the subsidiary Gerber Garment Technology, Inc. (Gerber Garment Technology (GGT)), dated 1985. Additional organizational charts can be found with the 1968 annual report. The Industrial Projects Eligibility Review was submitted to the Connecticut Development Authority by Gerber Scientific Intsrument (GSI) to facilitate financing for future expansion of the company. A copy of the company's articles of incorporation are here. The newsletters included in this series are in-house publications for employees only. The newsletter Communiqué, 1960, is in Series 4, Product Literature. The NYSE materials include press releases, photographs, the listing application to the NYSE and printed material about Gerber Scientific, Inc. joining the NYSE in October 1980. Gerber Scientific is traded on the Stock Exchange as GRB. The Securities and Exchange Commission files contain Form S-3, a registration statement and the Annual Report, and Form 10-K for Gerber Scientific, Inc. The Gerber Museum file includes photographs of artifacts and a 1996 memo and fax discussing the establishment of a museum to honor H. Joseph Gerber.
Series 3, Engineering Department Records, 1966-1990, is the largest series and is arranged alphabetically by the engineer's last name and then alphabetically by subject/topic. The records include the files of: Ed LaGraize, David Logan, Bud Rich, Ron Webster, and Ken Wood. The majority of engineering files belong to David Logan. Logan joined Gerber Scientific Instrument in 1957 as a project engineer. From 1959 to 1961, he was chief engineer and then became Vice President of Engineering from 1961 to 1963. From 1963 to 1980, Logan served as Senior Vice President of Engineering. He holds several patents, primarily in the field of plotting devices and control systems. The engineering files contain technical memoranda, correspondence, drawings, product literature, trade literature, notes, and drawings.
Series 4, Product Literature, 1953-1996, contains informational sheets for a variety of products available from Gerber Scientific, Inc. and its subsidiary companies. Gerber Scientific Instrument (GSI) creates designs, manufactures and promotes data reduction equipment of many types. Data reduction equipment allows complex mathematical problems to be solved quickly and accurately. Both analogue and digital systems are offered. The bulk of the product literature falls into the following categories: instruments, data reader systems, recorders, special scanning tables, oscillogram amplitude tabulators, standard system scanners, and plotters. The series is arranged alphabetically by name of product with a few exceptions.
Series 5, Instruction Manuals/User Guides, 1953-1980, undated, is divided into two subseries, Gerber Scientific Instrument Company manuals and other companies' manuals. This series contains instruction manuals, maintenance manuals, and users' guides for a variety of Gerber Scientific, Inc. products. The Gerber System Model 1434, Ultra Precise Artwork Generator which provides precision photo-plotting on photo-sensitive material is well represented among the manuals. The other companies represented include Bendix Industrial Controls and the KOH-I-NOOR Rapidograph, Inc.
Series 6, Proposals, 1961-1980, consists of bound certified and signed technical and bid proposals completed by Gerber Scientific Instrument Company detailing available and actual estimated costs and pricing data for Gerber products. The proposals were assembled for specific companies such as North American Aviation.
Series 7, Photographs, 1948-1974, undated, is further divided into three subseries: Product and Client Files, 1966-1974, undated; Gerber Scientific Instrument (Gerber Scientific Intsrument (GSI) Corporate, 1948-1970, undated; and Numerical, 1966-1974, undated photographs. The majority of photographs are 8" x 10" black-and-white prints. The product and client file photographs are arranged alphabetically. The Gerber Scientific Instrument (GSI) corporate photographs include photographs of GSI buildings both interior and exterior shots, employees, employee functions such as banquets, annual meetings, tours, stockholder meetings, and trade shows. The numerical photographs are arranged numerically according to the number assigned on the reverse of the photograph. Some of the numerical photographs are identified by product name, but others are labeled unidentified.
Series 8, Trade Literature, 1947-1992, is arranged alphabetically by company name. The trade literature in this series is from competitors or from companies that used Gerber products.
Series 9, Press Releases and Newspaper Clippings, 1943-1996, is divided into two subseries, Press Releases, 1972-1982 and Newspaper Clippings, 1943-1996. The press releases are arranged chronologically. This series contains information on H. Joseph Gerber, his company and its subsidiaries, and the garment and apparel industry. The newspaper clippings are arranged chronologically and include a wide variety of local Connecticut and United States newspapers and industry specific magazines such as Bobbin and Apparel Industry.
Series 10, Patent Records, 1911-1985, contains copies of patents, correspondence with patent attorneys and the United States Patent and Trademark Office, patent search results, and other legal filings associated with the patenting process. The materials are arranged chronologically with the name of the equipment or instruments being patented noted.
Series 11, Lectra Systèmes Litigation Materials, 1968-1990, contains documents that mainly deal with Lectra (France), but there are documents about patent infringement for Lectra (Japan) and Lectra (United Kingdom). The materials consist of depositions by David Pearl, then president of Gerber Garment Technology, and David Siegelman, then Vice President and General Manager for Lectra Systèmes, Inc., in the United States. Confidential progress reports, memoranda, correspondence, competition reports, drawings and sketches, notes, and other documents summarize events in the litigation history.
Lectra Systèmes was formed on November 12, 1973 at Bordeaux-Cestas (France) by two visionary engineers, Jean and Bernard Etcheparre. They developed a computer system, the LECteur-TRAceur 200, which automatically calculated and plotted all sizes of an item of apparel. The Lectra Systèmes litigation materials document Gerber Garment Technology's claim that Lectra infringed upon Gerber's line of cutting machines. The specific patents being infringed are United States patents: 3,955,458; 4,205,835; and 3,765,289. In September 1986, Lectra introduced a new line of cutting machines that cost roughly half as much as Gerber's top-of-the-line competing system. Gerber Garment Technology filed suit in the United States and France as Gerber Garment Technology, Inc. v. Lectra Systems, Inc. Civil Action No. 1:86-cv-2054CAM. In 1992, Lectra Systems, Inc., appealled the judgment of the United States District Court for the Northern District infringement of Gerber's U.S. Patent No. 3,955,458 ('458 patent) and denied Lectra's claim that Gerber's U.S. Patent No., 4,205,835 ('835 patent) is unenforceable.
Series 12, Audio Visual Materials, 1986-1998, includes 3⁄4" U-matic, 1⁄2" VHS, audio cassettes, BetaCam SP, and one Super 8mm color, silent camera original reversal film. The majority the of audio visual materials cover interviews with H. Joseph Gerber, the National Technology of Medal ceremony, and sales and marketing footage for various Gerber products.
Arrangement:
The collection is organized into twelve series.
Series 1: David R. Pearl Materials, 1968-1984
Series 2: Corporate Records, 1968-2002
Subseries 2.1: Administrative, circa 1977-1995
Subseries 2.2: Industrial Projects Eligibility Review, undated (contains articles of incorporation for Gerber Scientific)
Series 9: Press Releases and Newspaper Clippings, 1943-1998
Subseries 9.1: Press Releases, 1972-1998
Subseries 9.2: Newspaper clippings, 1943-1996
Subseries 9.3: Articles, 1969-1991
Series 10: Patent Records, 1911-1985
Series 11: Lectra Systèmes Litigation Materials, 1968-1990
Series 12: Audio Visual Materials, 1986-1998
Biographical / Historical:
Heinz Joseph "Joe" Gerber was born in Vienna, Austria, on April 17, 1924. In 1940, Gerber escaped the Nazis and immigrated to New York City and then to Hartford, Connecticut, with his mother Bertha Gerber, a dressmaker. Gerber's father, Jacob, is presumed to have died in a concentration camp. Gerber attended Weaver High School and graduated in two years (1943). He attended Rensselaer Polytechnic Institute (RPI) in Troy, New York, on a scholarship and earned a bachelor's degree in aeronautical engineering in 1947. As a junior at RPI, Gerber developed the Gerber Variable Scale, his first invention. The earliest version of the variable scale was fashioned from an elastic band removed from a pair of pajamas. Gerber created a rubber rule and scale that could flow with a curve, expand, contract, and turn a corner. The scale allows for direct reading of curves, graphs, and graphical representations, giving direct numerical readings of proportions, spacing and interpolation. The Variable Scale became the building block of what would become Gerber Scientific Instrument Inc.
With financial assistance from Abraham Koppleman, a newspaper and magazine distributor in Hartford, Gerber and Koppleman formed a partnership and incorporated Gerber Scientific Instrument Company in 1948. Gerber served as president, Koppleman as treasurer, and Stanley Levin as secretary. The manufacture of Variable Scale was jobbed out and the distribution was conducted from Hartford. Gerber also worked as a design analytical engineer for Hamilton Standard Propellers of United Aircraft and for Wright Patterson Air Force Base in Dayton, Ohio. Shares of Gerber Scientific Instrument Company were eventually sold to the public in 1961, and in 1978, the company changed its name to Gerber Scientific, Inc. In the 1960s and 1970s, Gerber developed the first series of precision, computer-driven cutting systems for the apparel industry called the Gerber Cutter. The cutters introduced automation to the garment industry. In 1967, Gerber realized that the U.S. garment industry, due to a lack of automation, was faced with increasing overseas competition. Gerber's solution was to engineer the GERBERcutter S-70, a machine that cuts apparel quickly and effectively while using less cloth.
Gerber holds more than 600 United States and foreign patents. Many of his patents relate to the United States apparel industry. In 1994, Gerber was awarded the National Medal of Technology by President Clinton for helping to revolutionize the optical, garment, automotive, and other industries. His pioneering achievements include:
-a generation of data readers (electromechanical devices that converted graphical data directly into computer readable format);
-projection systems that interactively converted information from aerial photographs for use in computers;
-devices that plotted digital output data from computer cards or tape;
-digital numerically-controlled drafting machines which verify the accuracy of the cutting path of numerical machine tools;
-a photoplotter (drafting machine configured with a unique light source to directly draw high accuracy layouts of printed circuit board masters on photographic film or glass with light beams); and
-systems with laser technology to draw at high speeds.1
Subsequent subsidiaries of Gerber Scientific, Inc., were: Gerber Garment Technology, Inc. (GGT); Gerber Scientific Products, Inc. (GSP); Gerber Systems Corp. (GSC), and Gerber Optical, Inc., (GO). GGT makes computer-controlled cutting and design equipment for apparel, automotive, aerospace and other industries. GSP produces systems for sign-making and graphic arts industries. GSC makes production systems for printing, industrial machinery and other industries. GO makes equipment for the optical-lens manufacturing industry.2
In 1954, Gerber married Sonia Kanciper. They had a daughter, Melisa Tina Gerber, and a son, David Jacques Gerber. H. Joseph Gerber died on August 9, 1996, at the age of 72.
Sources
1 National Medal of Technology, 1994.
2 W. Joseph Campbell, "High Tech and Low Key as Gerber Scientific Mounts a Recovery Philosophy that Reflects Innovative Founder," Hartford Courant, May 16, 1994.
Related Materials:
Materials in the Archives Center
Gerber Fabric Cutter Video Documentation, February 1996 (AC0609)
This videohistory documents the inventor, engineers, assembly workers, operators and other technicians who worked with the computer-controlled fabric cutter.
Heinz Joseph Gerber Papers (AC1336)
This collection documents Joseph Gerber's personal life including his highschool and college years, correpondence with family and friends, and speeches given by Gerber throughout his life.
Provenance:
The collection was donated by David Gerber, son of H. Joseph Gerber, on December 23, 2006.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The collection consists primaily of photographs and films created by the National Cotton Council of America (NCC) to document cotton production and use and to support the advocacy and educational work of the organization.
Scope and Contents:
Collection consists of photographs, slides, and 16mm films created by the National Cotton Council of America (NCC) to document cotton production and use and to support the educational and advocacy work of the organization. It is arranged into four series.
Series one contains black and white photographic prints dating primarily from the 1950s-1970s. The photographs document every aspect of cotton farming, from before the seed is planted to the production of finished cloth. Most of these prints illustrate agricultural practices, including land preparation, planting, bedding, plowing, harrowing, drainage, cultivation, stripping, and harvesting. Another group documents pests and infestations – boll weevils, fleas, mites, pink bollworm, hoppers - and the methods of countering them with insecticide and herbicide applications. Other photographs illustrate more general topics, including the history of cotton, research programs, trading, foreign cotton farming, printing, spinning, and weaving. There are also photographs of agricultural equipment manufactured by International Harvester. In addition, a small group of photographs consist of images from movies produced by the National Cotton Council of America (NCC). The photographs were maintained in the order that was created by the National Cotton Council of America (NCC).
Series two include slides and color photographs which date from the 1980s-early 2000s. These materials document many of the same topics as the black and white photographic prints during a later time. Many of the slides were created and assembled for use in presentations. In addition, there are slides of individuals and activities from the National Cotton Council of America (NCC) board meetings and conferences.
Series three consists of publications and reference materials.
Series four contains two hundred and fourteen films that were created by the National Cotton Council of America (NCC) and date from the 1960s-1980s. Films primarily document cotton farming and its versatility and use in consumer goods. A consistent theme and message are to promote cotton to the fashion industry and for home use.
Arrangement:
The collection is arranged into four series.
Series 1, Black and White Photographic Prints, 1945-1970s, undated
Subseries 1.1, Cultivation and Production of Cotton, 1950s-1970s
Subseries 1.2, Film Stills, 1956-1971, undated
Subseries 1.3, Subjects and Events, 1945-1965
Series 2, Slides, 1979-1999, undated
Series 3, Publications, 1954-1981
Series 4, Films, 1953-1996, undated
Biographical / Historical:
The National Cotton Council of America (NCC) is the official trade association of the cotton industry. The NCC was founded in 1939 to promote the interests of cotton farmers, ginners, brokers, and manufacturers from the Southern, cotton-growing states. Its mission evolved over the years as new uses for cotton and its byproducts were found; as synthetic fibers were developed; as fashion tastes changed; as government regulation increased; and as foreign competition in farming and manufacturing grew. The National Cotton Council's website states that its current mission is "to ensure the ability of all United States cotton industry segments to compete effectively and profitably in the raw cotton, oilseed and United States-manufactured product markets at home and abroad." Throughout its existence, the NCC has been the contact point for industry issues affecting its members, legislators in Congress, allied agribusinesses, and consumers.
The National Cotton Council of America (NCC) initially gave this collection to the Cotton Museum at the Memphis Cotton Exchange early in 2008, during the move of the Memphis-based NCC's corporate offices into a much smaller facility. Calvin Turley, president of the Board of the Cotton Museum, accepted the materials with the understanding that he could do with them as he wished. Ultimately, he decided that the collection was outside the scope of the Cotton Museum's mission. Turley offered the collection to the National Museum of American History in the belief that this was "the best possible place in the whole world for it."
Related Materials:
Materials in the Archives Center
Maid of Cotton Records (NMAH.AC.1176)
Warshaw Collection of Business Americana (NMAH.AC.0060)
Peter Paul Haring Papers (NMAH.AC.1014)
Sally Fox Innovative Lives Presentation (NMAH.AC.0646)
William Mason Papers (NMAH.AC.0045)
Anne E. Peterson Stereograph Collection (NMAH.AC.0402)
Southern Agriculture Oral History Project Records (NMAH.AC.0773)
Uriah A. Boyden Papers (NMAH.AC.0982)
Provenance:
Donated to the Archives Center in 2009 by the Cotton Museum.
Restrictions:
Collection is open for research.
Gloves must be worn when handling unprotected photographs and negatives.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Stanford Resources, Inc. (San Jose, California) Search this
Extent:
2 Cubic feet (7 boxes)
Type:
Collection descriptions
Archival materials
Newsletters
Date:
1981-1999, 2001.
Summary:
The collection contains newsletters from 1981 to 1999 documenting the electronic display world industry. The Electronic Display World is an international, in-depth report on the latest developments in the electronic display industry throughout the world. The newsletters were published by Stanford Resources, Inc. of San Jose, California, a market research and management consulting firmfounded by Joseph Castellano in 1978. The first newsletter was issued in March, 1981.
Scope and Contents note:
Newsletters from 1981 to 1999 documenting the electronic display world industry.
Arrangement:
1 series.
Biographical/Historical note:
The Electronic Display World is an international in-depth report on the latest developments in the electronic display industry throughout the world. The newsletters were published by Stanford Resources, Inc. of San Jose, California, a market research and management consulting firm founded by Joseph Castellano in 1978. The first monthly Electronic Display World report was issued in March of 1981. The objective of the monthly newsletter was to provide the latest information on markets, analyses and forecasts of the economic condition of the industry, applications and technological developments (such as LED's, CRT's, LCD's, vacuum fluorescent display, PLZT ceramics, electrochromics, electrophoretics), and editorial commentary.
Few market research firms were examining markets from both the supply and demand sides to insure a balanced and more accurate view of the present and future of electronic displays. Castellano determined that there was an increasing need for information on future markets for electronic components which included displays. Little information was available on the growing market for new flat panel displays. Hence, Castellano began developing market research techniques for the fledging electronic display industry that took into account both supply and demand. With the help of colleagues, Castellano formulated a plan to develop a market information services for the display industry. The first initiative of Stanford Resources, Inc. was to prepare a report on the market for LCD's which was titled Liquid Crystal Displays in Japan. The popularity and financial success of this report launched Stanford Resources into the display market research field. This approach provided market analysis and forecasting for the industry by an independent observer and prompted Stanford Resources, Inc. to publish an international newsletter devoted strictly to the display industry.
The newsletter was available by subscription only for one or two years. Major corporations that were either manufacturing or using displays were among the subscribers. Electronic Display World was published in both print and electronic form until 2000.
Provenance:
The collection was donated to the Archives Center,by Joseph Castellano, former President and CEO of Stanford Resources, Inc., August 2004.
Restrictions:
Unrestricted research access on site by appointment.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The papers of New York City photographer, conceptual artist, and musical composer Cosmos Sarchiapone measure 49.2 linear feet and 0.367 GB and date from circa 1860-2011, with the bulk of the materials dating from 1940-2011. The collection includes biographical material and personal business records; correspondence; extensive writings, including written and recorded music compositions; teaching files; printed material and published sound and video recordings; photographic material; artwork; artifacts; and unpublished sound recordings and born-digital material. Highlights of the collection are more than 40,000 photographic images documenting New York's avant-garde art scene of the 1970s, along with celebrity parties, concerts, exhibition openings and other occasions in the art, music, and theater world. Extensive and somewhat rare printed materials offer users a visual chronical of the downtown art world in the form of posters from the 1970s, including a number of Milton Glaser's, and hundreds of exhibition announcements, theater programs, and playbills.
Scope and Contents:
The papers of New York City photographer, conceptual artist, and musical composer Cosmos Sarchiapone measure 49.2 linear feet and 0.367 GB and date from circa 1860-2011, with the bulk of the materials dating from 1940-2011. The collection includes biographical material and personal business records; correspondence; extensive writings, including written and recorded music compositions; teaching files; printed material and published sound and video recordings; photographic material; artwork; artifacts; and unpublished sound recordings and born-digital material. Highlights of the collection are more than 40,000 photographic images documenting New York's avant-garde art scene of the 1970s, along with celebrity parties, concerts, exhibition openings and other occasions in the art, music, and theater world. Extensive and somewhat rare printed materials offer users a visual chronical of the downtown art world in the form of posters from the 1970s, including a number of Milton Glaser's, and hundreds of exhibition announcements, theater programs, and playbills.
Biographical material and personal business records include address books, calendars, legal paperwork, life documents, resumes, and other material. Correspondence is both personal and professional in nature. Personal correspondence is between Cosmos and friends, family, and pen pals. Professional correspondence is with curators, publishers, and estates and mostly concerns Cosmos's artwork, photographs, or objects he lent for exhibition or publication.
Writings include general writings and notes, including a book layout for a book never realized; fifteen notebooks containing Cosmos's writings about projects, dreams, and miscellany; music compositions in both written form and on sound recordings; and scattered writings by others, including manuscripts and theater scripts.
Teaching files document photography courses taught by Cosmos at the School of Visual Arts in 1974-1976, and the Parsons School of Design in 1980.
Printed materials and commercially published sound and video recordings in the collection are extensive and reflect Cosmos's unique interests and inspirations, and his tendency to save and collect material discarded or rejected by others. There are books and periodicals featuring Cosmos's work, annotated by Cosmos, or of special significance to Cosmos. There is also a list of books in Cosmos's library. Some of the periodicals concern Push Pin Studios and Milton Glaser. There is a large group of ephemera, such as announcements, catalogs, press releases, programs, playbills, posters, and assorted items covering several decades of New York exhibitions, events, concerts, and performances. There are posters for exhibitions, events, performances, film screenings, and concerts. Some of the clippings and other ephemera may have been removed from scrapbooks or other compilations, and some remain collated and mounted on mat board. Some of the printed materials may have been used by Cosmos as source materials.
Photographic material makes up a significant portion of the collection (14.5 linear feet), and illustrates the breadth of Cosmos's documentation of New York City, capturing the avant-garde art and theater worlds, the people and streets, self-portraits, and numerous other subjects. There are images of named people and people at parties, of exhibitions and performances, of New York City streets and buildings, of a more personal and family nature, of artwork, and of miscellaneous subjects. There are also collected photographs, some of which are vintage. There is a large group of unidentified and unsorted negatives, slides, and contact sheets. Where they existed, labeling and descriptive notes have been preserved with the unidentified materials.
Artwork is also quite extensive (10.5 linear feet) and found in a variety of genre, format, and media. There is also a small subseries of artwork by others. One group of artwork consists of titled or named art projects and series, often executed in the form of series that spanned decades. This group includes Cosmos's Reciprocal project that incorporated his photographic work. For this project, he would photograph notable figures, including John Cage, Robert Scull, and others, and ask them to photograph him. There are also several folders of Cosmos's work focusing on photographer Diane Arbus.
A group of artwork identified as "compilations" consist primarily of photocopies of compiled presentations of documents, photographs, fragments, writings, drawings, printed materials and ephemera, and bits and pieces of Cosmos's titled work. These compilations were prepared by Cosmos for individuals in the art world to whom he was close. The original compilations were then photocopied and presented to the intended receiver. The subseries of compilations contains both originals and photocopied versions that do not always correlate with one another. Also found among the artwork are drawings, illustrations, a few paintings, collages, and sketchbooks by Cosmos. Artwork by others includes an artist book, drawings, a sketchbook, and prints by Milton Glaser, Alex Hay, Douglas Huebler, Marvin Israel, Ray Johnson, Ellsworth Kelly, and Eve Sonneman.
Found within the collection are three dimensional artifacts, including eight cameras and other items Cosmos saved and collected to incorporate into his photographs.
There is a large series of unpublished sound recordings and born-digital material, some of which is clearly identified and labeled, and some of which is unidentified. When known, labeling has been incorporated into the folder titles in the container inventory. Users should note that sound recordings that were clearly identified and associated with other projects were arranged in context with those related materials.
Printed material (series 5), photographic material (series 6), and artwork (series 7), include many photocopies. Cosmos used the photocopy process to make copies of his work to share with others, and as a creative form of art in itself, experimenting with tonality, collage, and the degeneration of images from repeated copying. Photocopies were also made of articles, newspapers, and various source material and ephemera that he collected. Many photocopies have descriptive labeling on the back. For some photographs and projects, photocopies are the only form of documentation located in the collection.
Arrangement:
The collection is arranged as nine series
Missing Title
Series 1: Biographical Material and Personal Business Records, circa 1949-2011 (1 linear foot; Box 1, 44, OV 49)
Series 2: Correspondence, 1940s-2011 (.7 linear feet; Box 1-2)
Series 3: Writings, circa 1947-2000s (4.2 linear feet; Box 2-6, 44, OV 50-51)
Series 4: Teaching Files, 1970s-1980s (1.9 linear feet; Box 6-8, 44, OV 52)
Series 5: Printed Material, Published Sound, Video Recordings, 1894-2000s (8.3 linear feet; Box 8-13, 44-45, OV 53-73, RD 105)
Series 6: Photographic Material, circa 1860-2000s, bulk 1970-2010 (14.5 linear feet; Box 14-26, 46-47, OV 74-80)
Series 7: Artwork, 1947-2000s (10.5 linear feet; Box 27-34, 47-48, OV 81-104)
Series 8: Artifacts, 1960s-2000s (1.5 linear feet; Box 34-35)
Series 9: Sound Recordings and Born-Digital Material, 1950s-2000s (6.6 linear feet; Box 36-43, 0.367 GB; ER01-ER02)
Biographical / Historical:
Cosmos Andrew Sarchiapone (1931-2011) was a documentary photographer, musical composer, and conceptual artist who worked in New York City.
Cosmos Andrew Sarchiapone was named Cosime Sarchiapone at birth, and was also known as Cosmos, Cosmos Savage, and Richard Savage. His parents, Lois and Aldo, had seven children, including twins Cosmos and Damian. Born in Manhattan, Cosmos graduated from the La Guardia High School of Music and Art in New York City in 1948 and from Syracuse University in 1958 with a concentration in music composition and studio art. After college, he studied musical composition with John Cage at the New School in 1961, art history with Meyer Schapiro at Columbia University from 1963-1965, illustration with Marvin Israel from 1966-1971, design with Milton Glaser from 1968-1973, and photography with Diane Arbus from 1970-1971. He taught photography at the School of Visual Arts from 1974-1976, and at Parsons School of Design in 1980. In the early 1970s, he led experimental theater workshops at Columbia-Barnard University.
Between 1968-1969, Cosmos worked with Milton Glaser and Seymour Chwast at their Push Pin Studios, a graphic design and illustration studio.
Sometime between the late 1960s and the early 1970s, Cosmos began photographing New York City, capturing the art and theater worlds, the people and streets, self-portraits, and numerous other subjects. As a freelance photographer for New York magazine (founded by Milton Glaser) and other mass-market publications, Cosmos photographed Andy Warhol and his circle, Halloween parties at the Waldorf, the Rev. Sun Myung Moon convention, the Jesus Joy Jubilee at Carnegie Hall, the Beat Poets' reunion and private parties attended by Hollywood actors and directors, often capturing the overlapping worlds of art, movies and music. Cosmos's photographs have been published in numerous books and publications. His work was featured in several exhibitions in the 1970s, including shows at the Jamie Gallery, the Fine Arts Building, and the Baltimore Museum of Art. But he created the bulk of his work for himself and much of it remains unpublished.
Throughout the 1970s, Cosmos documented the avant-garde art scene in New York City. He captured performances at The Kitchen and La Mama, the offices of New York magazine and Push Pin Studios, Tom O'Horgan's Broadway and Off-Broadway productions, and much more. He photographed performances and installations at 112 Greene Street in SoHo, an interdisciplinary art space that nurtured the experiments of a number of now significant American artists, dancers and musicians, including Chris Burden, Vito Acconci, Suzanne Harris and Phillip Glass, all of whom were photographed by Cosmos. He also photographed numerous images of 112 Greene Street's sister space, Matta-Clark's FOOD, an artist-run eatery at the corner of Prince and Wooster Streets where exotic meals were offered up as both performance art and nourishment. Cosmos used his camera as a way to get close to artists he admired, including Diane Arbus, Milton Glaser, and Marvin Israel.
According to Milton Glaser, "Cosmos was a brilliant photographer who was never without a camera….He was always everywhere. In terms of documentation of that period, there was no one like him."
Cosmos often incorporated aspects of his photography into conceptual art pieces, including two serial works that Cosmos made from fragments of Diane Arbus' discarded photographs, transforming her iconic work. Many of Cosmos's conceptual art pieces often took the form of a series, and were continuously revisited. In Reciprocal, Cosmos photographed figures—including those he admired like John Cage, Meyer Schapiro, Robert Scull, and others—then asked each to photograph him. Many of Cosmos's art projects were based in photographic documentation of his "performances", as in Sheet Music, where he is seen tearing a white sheet outside Bloomingdale's during the 'white sale.' Cosmos's convictions about smoking, its hazards, and the nefarious actions of tobacco companies led to several related projects, among them, Photo Arrest, where Cosmos captured on camera people smoking illegally in hospitals, classrooms, grocery stores, and elevators.
Cosmos created scores for plays and dance performances, including Churchyard by the Paul Taylor Dance Company in 1970, and numerous Off-Off Broadway theater productions in the 1960s. He wrote an opera, Vox Humana #3. The opera is about three heroines of history: Antigone, Joan of Arc, and Patty Hearst, and synthesizes a variety of media, including music composition, stage direction, and video (Patty Hearst in Chains), into a four hour performance that was staged at La Mama in 1976 and The Kitchen in 1977.
Cosmos lived at Westbeth Artists' Community from 1970-2011, but had largely withdrawn from the world by the 2000s. Cosmos Sarchiapone died in 2011.
Provenance:
Donated to the Archives of American Art in 2015 by Tom Sarchiapone, Cosmos Sarchiapone's brother, via Catherine Morris, curator and friend of Cosmos.
Restrictions:
Use of original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center. Contact Reference Services for more information.
Use of archival audiovisual recordings with no duplicate copy requires advance notice.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Occupation:
Composers -- New York (State) -- New York Search this
Conceptual artists -- New York (State) -- New York Search this
Photographers -- New York (State) -- New York Search this
Spanish Advertising and Marketing Service Search this
Association of Hispanic Advertising Agencies Search this
Extent:
3.5 Cubic feet (3 boxes)
Type:
Collection descriptions
Archival materials
Storyboards
Video recordings
Posters
Photographs
Advertisements
Audio cassettes
Clippings
Date:
1962 - 2000
Summary:
The Association of Hispanic Advertising Agencies Collection includes advertisements, research, and publications produced by SAMS (Spanish Advertising and Marketing Service), which was founded by Luis Diaz Albertini in 1963.
Scope and Contents:
The collection documents the work of SAMS (Spanish Advertising and Marketing Service). It contains advertising campaign materials such as print advertisements, storyboards, proofs of print advertisements, point of purchase advertisements, audio recordings of radio advertisements, and video footage of television commercials. SAMS created advertising for manufacturers of tobacco, movies, cosmetics, watches, toothpaste, cleansers, food products, and alcoholic beverages, to name a few. SAMS was founded during a time in which the "Spanish speaking" consumer was of growing significance in the American market, and American advertisements increasingly catered to and targeted this audience.
The collection contains extensive explanatory notations written by Sara Sunshine, a Cuban immigrant, who created advertising print, audio, and visuals from the 1960s to 1990s and founder of the co-founder of Spanish Advertising and Marketing Services, the nation's first Latino ad agency.
Arrangement:
The collection is divided into seven series.
Series 1: Storyboards and Scripts, 1970-1995
Series 2: Advertisements, 1962-1974
Series 3: Publications, 1976-1988
Series 4: Marketing Research, 1962-1984
Series 5: Packaging, 1962
Series 6: Ephemera, 1980-1989
Series 7: Audiovisual Materials
Biographical / Historical:
Luis Diaz Albertini founded SAMS (Spanish Advertising and Marketing Service) in 1963. Sara Sunshine was the head copywriter and art executive. The agency had a staff of just four employees. It was the first full-service Spanish language advertising agency in the United States. In 2007, the Association of Hispanic Advertising Agencies was formed. Among its goals was preserving the industry's past and preserving the history of Hispanic advertising. The first archival collection they accepted was the records of SAMS. Originally housed at the University of Maryland, it was transferred to the National Museum of American History in 2015.
Related Materials:
Materials at the Archives Center
Goya Foods, Inc. Records (AC0694)
Provenance:
Donated to the Archives Center in 2015 by the Association of Hispanic Advertising Agencies, through Horacio Gavilan.
Restrictions:
Collection is open for research.
Rights:
Reproduction restricted due to copyright or trademark. Contact the Archives Center for details.
Zebra Associates (advertising agency). Search this
Extent:
15 Sound tape reels
4 Motion picture films
54 Cubic feet (127 boxes; one oversize folder)
129 Video recordings
70 Cassette tapes
Type:
Collection descriptions
Archival materials
Sound tape reels
Motion picture films
Video recordings
Cassette tapes
Date:
1942 - 1996
Summary:
Caroline R. Jones (1942-2001), an African American advertising executive, worked for a number of prominent New York ad agencies and founded her own firm in 1986. She is best known for her work in assisting clients in marketing to minority consumers. The collection includes client files, print advertisements, and radio and television commercials created for a wide range of commercial and public service campaigns.
Scope and Contents:
The collection contains creative presentations, business correspondence, internal memoranda, market research, focus group interviews, production documents, print advertisements, and other documentation for numerous clients at J. Walter Thompson, Kabon Consultants, Zebra Associates, Kenyon & Eckhardt, the Black Creative Group, BBDO, Mingo-Jones Advertising, and Caroline Jones Advertising. The collection has very little documentation of Caroline Jones, Incorporated (1996-2001), but some material exists regarding the shift from Caroline Jones Advertising to Caroline Jones, Incorporated during 1995 and 1996.
Also included are articles and speeches by Jones, including many on the subject of targeted marketing to minority consumers; photographs, awards and publicity; and a small body of personal papers from her childhood in Benton Harbor, Michigan and her experiences at the University of Michigan. The years at Caroline Jones Advertising (1986-1995) are most thoroughly documented and include extensive client files on minority consumer market development for major clients.
The audiovisual materials portion of the collection is substantial and includes radio and television ads created by the agencies at which Jones worked and television programs in which she appeared as a guest and a host.
Arrangement:
The collection is arranged in seven series.
Series 1: Personal Papers, 1953-1986
Series 2: Business papers, 1965-1995
Subseries 2.1: Speeches, 1972, circa 1983-1994
Subseries 2.2: Articles, 1970-1993
Subseries 2.3: Subject Files, 1967-1995
Subseries 2.4: Publicity, 1965-1995
Subseries 2.5: Business Journals and Datebooks, 1969-1995
Subseries 2.6: Business, Civic, and Political Organizations and Activities, 1968-1993
Subseries 3.7: Mingo, Jones, Guilmenot and Mingo-Jones, 1977-1987
Subseries 3.8: Freelance Work and Miscellaneous, 1964-1985
Series 4: Caroline Jones Advertising Agency Records, 1987-1996
Subseries 4:1: Client Files and Related Research, 1987-1995
Subseries 4.2: Agency Credentials, 1985-1991
Subseries 4.3: New Business, 1987-1994
Subseries 4.4: Correspondence, 1990-1995
Subseries 4.5: Office Materials, 1990-1995
Series 5: Print Ads, 1964-1996
Series 6: Photographs and Slides, 1950s-1995, undated
Subseries 6.1: Slides, undated
Subseries 6.2: Photographs, 1950s-1995
Series 7: Audio Visual Materials, 1970-1997
Subseries 7.1: Audio cassettes, 1984-1994
Subseries 7.2: Open Reel Audio Tapes, 1970-1984
Subseries 7.3 Videotapes, 1987-1997
Subseries 7.3.1: Agency Reels and Compilations, 1989-1994
Subseries 7.3.2: Television Commercials (Brand/Client specific), 1987-1997
Subseries 7.3.3: Director's Show Reels, 1989-1996
Subseries 7.3.4: Television Programs, 1985-1994
Subseries 7.4: Motion Picture Films, 1970s
Biographical / Historical:
Caroline Robinson Jones (1942-2001) was a highly regarded American advertising and public relations executive. Her work recognized the rising economic power and cultural influence of the black middle class after World War II and contributed to a fundamental shift in American advertising, as mainstream national advertisers sought to reach a consumer market that was increasingly recognized as both economically significant and racially and ethnically diverse. The corporate and public service advertising she created to reach minority audiences stands as a record of our nation's continuing dialogue with race and ethnicity, viewed through the dual lenses of consumption and mass culture.
Caroline Marie Robinson was born in Benton Harbor, Michigan, the third of nine children. In 1963, she graduated from the University of Michigan, where she was active in Alpha Kappa Alpha sorority, with a bachelor's degree in English and a minor in Science. She married Edward Jones, a loan officer with the Small Business Administration in 1965, and had a son, Anthony. After college, she was hired by the New York offices of J. Walter Thompson, one of the country's oldest, largest and most respected advertising agencies. Like most women hired by the agency at that time, she began working in the secretarial pool, but she was invited to attend the agency's copywriting school, becoming the first African-American person ever to do so. She remained at Thompson for five years as a junior copywriter on accounts including Ponds, Chun King, Scott Paper, and the American Gas Association.
In 1969, she joined Zebra Associates as Vice President and Creative Director. Zebra, a black owned agency with a racially integrated staff, was among a pioneer group of advertising agencies that specialized in tailoring national ad campaigns to the needs and desires of an urban, black consumer market. She was named one of the Foremost Women in Communications in 1970, and won her first advertising awards in 1971, including one for work on the Southern Voter Registration Drive.
In 1972, Jones went to work as Senior Copywriter at Kenyon & Eckhardt. She later became a partner and Creative Director. While at K&E, she met Kelvin Wall, who recruited her as a senior consultant at Kabon Consulting, another black-owned agency with which she was associated from about 1970 until about 1974. From there she went on to co-found the Black Creative Group. In 1975, she achieved another first by becoming the first woman Vice President of a major agency, Batten, Barton, Durstine and Osborn (BBDO).
Jones remained at BBDO until 1977, when she joined Frank Mingo and Richard Guilmenot as principals in a new agency affiliated with Interpublic. That arrangement offered the firm the financial backing of an international advertising and marketing communications giant. Mingo-Jones specialized in tailoring general market campaigns to a black audience, in creating new campaigns for the black market, and, in some cases, repositioning the product or introducing new products to increase market share. Jones played minor roles advising the Carter-Mondale presidential campaign in 1984 (box 31/folder 13), the Mondale-Ferraro campaign (box 34/folder4), and the David Dinkins New York City mayoral campaigns. She also advised the Jesse Jackson presidential campaign and the PLP party of the Bahamas as part of her public relations work for the country (see,for example, notebooks for September,1984, box 79).
In 1986 Caroline Jones left Mingo-Jones to form her own agency, Caroline Jones Advertising, which she restructured in 1994 as Caroline Jones, Inc. and operated until her death in 2001. Her major clients included the Bahamas Ministry of Tourism, McDonalds, and Anheuser-Busch. Jones also created public service advertising for the United Negro College Fund, Healthy Start (pre-natal care), and the Partnership for a Drug Free America.
Caroline Jones received many awards including "Woman of the Year" by the Advertising Women of New York in 1990. She served on the boards of the Advertising Council, Long Island University, the Women's Bank of New York, and on the New York State Banking Board. Beginning in he late 1980s, she produced and moderated "Focus on the Black Woman" for WNYC Radio and hosted "In the Black: Keys to Success" for WOR-TV.
Sources
Stuart Elliott, "Caroline Jones, 59, Founder of Black-Run Ad Companies," The New York Times, July 8, 2001.
Judy Foster Davis, "Caroline Robinson Jones: Advertising Trailblazer, Entrepreneur and Tragic Heroine," in Eric H. Shaw, ed., The romance of marketing history : proceedings of the 11th Conference on Historical Analysis and Research in Marketing (CHARM), Michigan State University, East Lansing, Michigan, May 15-18, 2003 Boca Raton, FL : Association for Historical Research in Marketing, 2003. 210-219.
Judy Foster Davis, "'Aunt Jemima is Alive and Cookin'?' An Advertiser's Dilemma of Competing Collection Memories," Journal of Macroeconomics, Vol. 27, No. 1. March 2007 p. 25-37
Materials in the Archives Center, National Museum of American History:
An oral history interview with Caroline Jones is found in Archives Center Collection (AC0367), The Campbell Soup Advertising Oral History and Documentation Project.
Provenance:
The collection was donated to the Archives Center, National Museum of American History in September 1996 by Caroline Marie Robinson Jones.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Papers relating to products developed and marketed by Joseph Enterprises, Inc., including the Chia Pet and the Clapper. The collection includes internal business documentation including correspondence, design drawings, and photographs. Print advertising and packaging samples as well as audiovisual materials make up an important part of the collection. The video collection includes commercials for the Chia and Clapper products as well as clips of product mentions in popular entertainment. In addition, there are two recorded oral history interviews with Joseph Pedott.
Scope and Contents:
The collection documents the Chia Pet, the Clapper, and other products of Joseph Enterprises, Inc. Other materials include packaging and advertising campaigns by Joseph Pedott Advertising & Marketing for other companies.
While fragmentary and limited in extent, these materials illustrate the progress of Joe Pedott's career from a one-man advertising agency to a modest scale, enduring marketing business. The papers include early advertising work for small local clients and for a national client (Eversharp/Parker Pen) and well as early television for a variety of retail products. There is little on unsuccessful products, often just a few advertisements. The materials are complemented by the oral history interviews.
Arrangement:
Collection organized into eight series.
Series 1: Oral History Interviews, September 2004, April 2008
Series 2: Chia Pet, 1981-2005, undated
Series 3: The Clapper, 1976-1985, undated
Series 4: Scribe Ett, 1981, 1984, undated
Series 5: Eversharp Pen Company, undated
Series 6: Various Products, 1985, undated
Series 7: Newspaper Clippings, 1989-2004, undated
Series 8: Audiovisual Materials, 1979-2005, undated
Subseries 8.1, Commercials, 1979-2005
Subseries 8.2, Promotions, 1996-2001
Biographical / Historical:
Joseph Pedott (1932-2023) was born April 14, 1932 in Chicago. He attended the University of Illinois, where he and friend Daryl Peters, began the advertising company, Pedott & Peters. They successfully began producing commercials for automotive and retail companies and made a large amount of money by the time they reached the age of twenty-one. After making a bad business investment the partners focused on completing college. They began building up the company upon graduation.
Pedott and Peters worked together for several years before deciding to dissolve the partnership. Pedott then began working for R. Jack Scott, a Chicago advertising agency. Pedott worked for Scott for just over two years and during that time, out-performed those with more experience in the advertising field. Pedott left Chicago for San Francisco in 1956. He worked briefly at a small firm on commission before forming his own agency, Joseph Pedott Advertising & Marketing. Pedott's firm was innovative in advertising techniques. The company was the first to use "dealer tagging," a technique used at the ends of television commercials. During the last five seconds of the commercial consumers would learn where the advertised item could be purchased.
While attending a Chicago house wares show Pedott noticed the Chia Pet. He spoke with the product owner and learned that while the product was selling well, the owner was losing money on every Chia sold. Pedott bought the name and concept and reworked the manufacturing of the product after a trip to Mexico to witness first hand how the Chias were made. Later pedott moved Chia manufacturing to China. Pedott created a new company, Joseph Enterprises, Inc., (JEI) to manufacture the Chias. Joseph Pedott Advertising ran the advertising campaigns for all of JEI's products while continuing to work for non JEI clients.
After improving the quality of the product, the "new" Chia arrived on the market in 1982 and quickly expanded throughout the country, sold largely at drugstores. Today, the Chia Pet has large name recognition among the American public and continues to be a popular gift, especially at Christmas time. The line has expanded beyond the original ram and bull shapes to include a variety of animals (pig, elephant, kitten, dinosaur, etc.) as well as famous cultural icons such as Jerry Garcia, Bugs Bunny and various Looney Tunes characters, and Homer and Bart Simpson. In addition, the Chia Herb Garden entered the market in the mid-1990s.
Pedott's other success, the Clapper, came about through the advertising campaign for the Great American Turn On. Pedott discovered that the original product did not work properly and felt the owners were cheating their customers. JEI bought the product, including the patent, and reworked the electrical wiring to ensure that the company was selling a high quality product. As with the Chia Pet, The Clapper and its advertising, like the Chia, are familiar to a large number of Americans.
Note: Material for this section was taken from Joe Pedott Oral History Interview Abstract, September 20, 2004, Joseph Pedott Papers, Archives Center, National Museum of American History, Smithsonian Institution.
Related Materials:
Materials in the National Museum of American History
The Division of Culture and the Arts (now Division of Cultural and Community Life) holds artifacts related to this collection (Accession # 2005.3116) that include:
1. Chia Pet Handmade Clay Decorative Planter with Chia Seeds, Chia pet dog
2. Chia Pet Handmade Clay Decorative Planter with Chia Seeds, Chia pet ram
3. Chia Pet Handmade Clay Decorative Planter with Chia Seeds, Chia pet bull
4. Chia Pet Handmade Clay Decorative Planter with Chia Seeds, Chia-saurus
5. Chia Pet Handmade Clay Decorative Planter with Chia Seeds, Chia Shrek character
6. Handmade Clay Decorative Planter with Chia Seeds, Donkey from Shrek
7. Chia Pet Handmade Clay Decorative Planter with Chia Seeds, Jerry Garcia Chia
8. Bigmouth: A portable, plastic garbage bag holder
9A. CD Mobile antenna with packaging
9B. CB Mobile monitor with box
10. Video recorder with packaging
11. Metal detector with packaging
12. Pen set with frame and packaging
13. Light switch with box
14. Light switch with packaging
15. Jar lid opener with box
16. Tapeless measure with packaging
17A. Pen, engraving
17B. Pen, engraving with packaging
17C. Pen, engraving with packaging
17D. Pen, engraving with packaging
18A. Knife, Pumpkin cutter
18B. Knife, Pumpkin cutter
18C. Knife, Pumpkin cutter
18D. Knife, Pumpkin cutter
18E. Knife with packaging
18F. Pumpkin cutter with packaging
Provenance:
The collection was donated by Joseph Pedott, 2005.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The collections documents the growth and development of the American wine industry, 1996-2002, using the Stag's Leap Wine Cellars as a case study. Materials include oral and video histories, photographs, business records, and printed materials.
Scope and Contents:
The Stag's Leap Wine Cellars (SLWC) Documentation Project was conducted by an inter-disciplinary team at the National Museum of American History. It is a part of a larger effort by the Museum's American Food and Wine team to document and interpret the changing ways in which Americans have produced, prepared, and consumed their food and drink, especially in the years after World War II. Team members are Nanci Edwards (Office of Project Management and former Collections Manager of the Museum's Agriculture Collection), John Fleckner (Senior Archivist, Archives Center), Rayna Green (Curator, Division of Home and Community Life), and Paula Johnson (Curator, Division of Work and Industry). Jeff Tinsley of the Smithsonian's Office of Photographic Services accompanied the team and shot many of the slides and color photographs.
This collection chronicles the growth and development of American viticulture and viniculture from its revival in the 1960s to the present. It offers a case study in the art and business of making fine wine from the bud to the bottle. Warren Winiarski, founder of SLWC in California's Napa Valley, is deeply interested in the legacy of American winemaking and his winery's place within its broader history. The Winiarski family has generously participated and financially supported the creation of this collection.
The documentation touches on all aspects of the wine business, including picking grapes in the vineyards, making wine in the cellar, marketing it from the business office, and promoting its sales in the tasting room and around the globe. SLWC employees describe the land, the work, the tools, the technical processes, the passions, and the motivations that create SLWC's world famous wines. The collection also provides insights into wider patterns of American immigration history, agricultural and environmental history, ethnic community development, land use in the West, product marketing, and consumerism.
The archival collection is mainly comprised of recorded oral history interviews, documentary photographs, and video footage created by the documentation team in 1997. It also includes company newsletters, vineyard and winery production data sheets, wine labels, and related printed materials collected in 1997 with additional materials added occasionally.
It is divided into seven series, including interviews and abstracts, audiotapes, photographs and slides, videotapes, business records, and printed materials.
Arrangement:
Series 1: Interview Transcripts and Abstracts, 1997, 2003
Series 2: Oral History Interview Sound and Video Recordings, 1996-1997
Subseries 2.1: Sound Recordings, 1997
Subseries 2.2: Video Tapes, 1996-1997
Series 3: Photographs, circa 1960-2000
Series 4: Video Tapes, undated
Subseries 3.1: Family Photographs: circa 1960-1980
Series 7: Stag's Leap Wine Cellars Thirtieth Anniversary, 2003
Biographical / Historical:
The history of Stag's Leap Wine Cellars is a family history. It is also a story, in microcosm, of the development of Napa Valley, California as an international wine region and of the rising global acclaim for California wines. Building on the skills and knowledge of earlier Napa winemakers, Warren Winiarski became one of the most influential vintners in the region and his premium wines some of the most prized.
Winiarski arrived in Napa Valley in 1964 with his wife, Barbara, and their children. Like many Napa winemakers of this era, he left behind another career, in his case, an academic position at the University of Chicago to create a family business in a rural setting. At the time, Napa was just beginning to rebuild its reputation after Prohibition, a devastating vine disease, and the widespread production of cheap wines had soured the image of California wines. After apprenticing with several local winemakers, including Lee Stewart and Robert Mondavi, he purchased the land and winery that would become Stag's Leap Wine Cellars (SLWC) in 1972. Winiarski's choice of land was based, in part, Nathan Fay's success in growing Cabernet Sauvignon grapes in an adjoining vineyard; Winiarski later added Fay's property to SLWC.
To commemorate the American bicentennial in 1976, a blind wine tasting at L'Academie du Vin in Paris pitted the best of America's new wines against French classics. Stunning the international wine community, many American wines outscored their French counterparts, with SLWC's 1973 Cabernet Sauvignon taking first place in its division. The accomplishment brought SLWC and Napa Valley worldwide recognition. It excited a great demand for California wines and a new appreciation for American winemaking techniques, which combined new scientific methods with Old World traditions.
The Paris Tasting added momentum to changes already underway in the cultural, financial, and physical landscape of the Napa Valley. It spurred the development of many new wineries, the expansion of acreage under grape cultivation, and the growth of the region's tourism industry. Stag's Leap Wine Cellars was an integral part of these transformations. It continues to play a vital role in the region and the wine industry.
Related Materials:
Materials in the Archives Center
American Wine History Documentation Project Records, 1976-2002, Archives Center collection # 817, has recorded interviews, photographs, and other documentary materials created and collected by the American Food and Wine History team.
Separated Materials:
The Division of Work and Industry holds many artifacts from SLWC, including a wine barrel, grape picking knives, shovels, and other vineyard tools; lab equipment used in winemaking; wine bottles, labels, glasses, and other consumer products; and a bottle of the award winning 1973 Cabernet Sauvignon. See accessions: 1998.0181 and 1998.3058.
Restrictions:
Collection is open for research. Only reference copies of audiovisual materials may be used.
National Museum of American History (U.S.). Division of Cultural History Search this
Extent:
1 Cubic foot
Type:
Collection descriptions
Archival materials
Photographs
Catalogs
Legal records
Date:
1985-2008, undated
Summary:
Accoutrements and Archie McPhee product catalogs dating from 1983-2008.
Scope and Contents note:
Collection consists of almost a complete run of Accoutrements and Archie McPhee product catalogs dating from 1985-2008. It documents the advertising and promotion of the wide range of products during that period. Materials reflect the interests of the consumer market and what was paid for novelty and gift items. Collection is arranged into two series. Series 1, Catalogs, 1985-2008 and Series 2: Other Materials, undated.
Arrangement:
Collection is arranged into two series.
Series 1, Catalogs, 1985-2008
Series 2: Other Materials, undated
Biographical/Historical note:
Accoutrements began as a mail order business in Los Angles, California in the 1970s. The company's creator, Mark Pahlow, started the business from his home offering rubber lizards and other collectible items for sale. In 1983, Pahlow moved his business to Seattle, Washington and established it as the retail outlet, Archie McPhee, named after his wife's great-uncle. Pahlow hired two employees and expanded the product line to include rubber chickens and a host of other novelty items. In 2018, Archie McPhee opened the Rubber Chicken Museum inside its Seattle store. The business currently offers retail, wholesale, and online services.
Source: archiemcpheeseattle.com
Related Materials:
Materials in the Archives Center, National Museum of American History
Warshaw Collection of Business Americana NMAH.AC.0060
Collection is open for research and access on site by appointment.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
This collection is primarily the work of one individual, Donald Harvey Sultner, known professionally as Donald Sultner-Welles (1914-1981). The collection forms a written and visual record of Sultner's family, life, and career from 1913-1980. Its major strength is Sultner's photographic documentation of the world during his travels, ca. 1950-1980. Work by other photographers and artists, correspondence, greeting cards, and contemporary memorabilia and ephemera are included, along with fewer than fifty examples of earlier materials, ca. 1790-1900, collected by Sultner.
The entire collection reflects Sultner's lifework and interests. Housed in boxes the collection is organized into eleven series: Personal Papers; Professional Papers; Lecture Materials; Biographical Materials; Transparencies; Photoprints; Photonegatives; Prints, Drawings, Mixed Media; Audio Tapes; Miscellaneous; and Steve Eyster Addenda. The arrangement within each series is based as closely as possi-ble on Sultner's own organization of the materials. However, in several instances similar materials were found separated and have been placed together. In addition, obvious filing mistakes and spelling errors have been corrected. The spelling of geographic place names is based on Official Standard Names prepared by the U.S. Board on Geographic Names, Office of Geography, U.S. Department of the Interior. Not all names given by Sultner were found in the gazetteers, so there may be errors.
The bulk of the collection consists of 2-1/4-inch by 2-1/4-inch color transparencies (Series 5). However, the manuscript materials (Series 1-4) provide a detailed complement to the transparencies. For example, from the mid-1950s until the late 1970s, Sultner kept a travel diary (Se-ries 1). Written on the backs of postcards, this stream-of-consciousness journal reflects not only his daily trips, but his impressions of the countries and thoughts on his photography. A juxtaposition of cards with images is especially useful in understanding what Sultner photographed as well as why and how he photographed it. Sultner's professional corre-spondence (Series 2) documents the various types of groups before which he performed and equipment manufacturers dealt with for cameras, projectors, and so on. Notes, drafts, and final lectures (Series 3) present the performance side of Sultner. This material, when viewed with tapes of concerts and slides, begins to recreate the photo-concert as Sultner presented it. Scrapbooks (Series 4), kept by Sultner from the 1940s to the 1980s, present Sultner's life and career in chronological fashion.
The transparency portion of the collection (Series 5), containing over 87,000 images, is especially rich because of its documentation of the countries of the world. People are seen at their daily tasks, such as washing clothes, marketing, shopping, and eating. Cities are documented as they changed over the years. Two areas in particular will be of spe-cial interest to European and Asian researchers. The first is Sultner's USIS Asian tour in 1959. He visited Japan, Java, India, Korea, the Phil-ippines, Laos, Cambodia and Vietnam. The serene, prewar cities and coun-tryside of Laos, Cambodia, and Vietnam evince nothing of the devastation to come in the 1960a and 70s.
The second area of interest is Sultner's passion for documenting archi-tecture. As a guest of the German government in 1954, Sultner documented the devastation of World War II and photographed both the reconstruction of bombed buildings and the construction of buildings reflecting "new" postwar architectural styles. In addition to photographing post-WW II styles, throughout his career Sultner documented Palladian, baroque and Rococo architecture. This interest manifested itself in several of his lectures.
A third subject area of interest to Sultner was gardens. Among his first lectures following his USIS tour was "Gardens of the World." Sultner de-veloped this theme into an ongoing commitment to ecology, culminating in a filmstrip, "The Time is Now" (Series 10), prepared for the Hudson River Conservation Society in the 1960s. Carl Carmer, a noted author, wrote the text for the filmstrip. Sultner's taped interviews, lectures, and program music (Series 9) complement the transparencies. During his USIS-sponsored Asian tour in 1959, Sultner recorded impressions of his trip on tape. Interviews with people living in the countries he visited, radio interviews, and his own personal reflections are included. Of particular interest are his "No Harm Asking" interviews in Manila (tape #2), his interview of two French hotel managers in Saigon discussing post-French control conditions (tape #9), and--perhaps the most unusual--his discussion with Erna Hanfstaengl about her personal relationship with Adolf Hitler (tape #107). Scripts for lectures (Series 3) round out the documentation of Sultner's profes-sional work.
Because of the arrangement of the transparencies, it is necessary to check several areas for the same subject. For example, Vietnam images are in the "World" section alphabetically under Vietnam (box 81). Sult-ner also lectured on Vietnam, so there are Vietnamese images in the "framed subjects" (Boxes 137-138). Another example, perhaps more compli-cated, but more common to Sultner, was his distinguishing between images of unidentified "People" and identified "Portraits." Transparency stud ies of human beings will be found under the subseries "People." "Subjects --Portraits," various countries in the subseries "World," and "Lectures." There are also individuals in the black-and-white photoprints (Series 6), and photonegatives (Series 8). The painter and print-maker Charles Shee-ler appears in a number of locations, as does tenor Roland Hayes. Another area of complexity with regard to people concerns the transparencies and negatives. Sultner interfiled his transparencies and negatives of iden-tified individuals. For appropriate storage, these two different formats have been arranged in separate series. Therefore, instead of container lists for the two series, there is a combined alphabetical index to both (pp. 166-206).
Of tangential interest are the photoprints (Series 6), etchings, wood-cuts, and other prints (Series 8) collected by Sultner. One particular subseries of interest contains photographs presented to Sultner by Asian photographers during his 1959 tour. Over 45 images were given to Sultner and represent the standards of camera-club photography in the 1950s. Thesecond subseries consists of over 25 prints by the Italian-American art-ist Luigi Lucioni (1900- ). For further information on this artist,see The Etchings of Luigi Lucioni, -A Catalogue Raisonne', by Stuart P.Embury (Washington, 1984). Lucioni also painted Sultner's portrait in1952 and the "People" section of the transparencies contains a number of images of Lucioni at work. Another significant category is the Japanese prints, including two by a major nineteenth-century artist, Ando Hiro-shige (1797-1858).
Arrangement:
The collection is arranged into eleven series.
Series 1: Personal Papers, 1923-1981
Series 2: Professional Papers, 1954-1980
Series 3: Lecture Materials, 1952-1980
Series 4: Biographical Materials, 1954-1980
Series 5: Transparencies, 1947-1980
Series 6: Photoprints, 1913-ca. 1980
Series 7: Photonegatives, 1929-1981
Series 8: Prints, Drawings, Mixed Media, ca. 1790-1979
Series 9: Audio Tapes, 1947-1980
Series 10: Miscellaneous, 1947-1980
Series 11: Steve Eyster Addenda, 1937-1980
Biographical / Historical:
Donald Harvey Sultner was bom in York, Pennsylvania, on April 13, 1914, the son of Lillian May Arnold Sultner and Harvey A. Sultner. In 1923 Sultner attended the Lewis Institute in Detroit, Michigan, to overcome a speech impediment. He entered the Wharton School of the University of Pennsylvania in 1932 and graduated in 1936. Sultner studied merchandising and sang in the glee club, then under the direction of composer Harl MacDonald. Sultner, a baritone, continued his interest in music and studied voice with Reinald Werrenrath and with Florence Benedict and Bruce Benjamin in New York City. In the late 1940s and early 1950s he appeared in concert with accompanists at schools, clubs, and resort hotels along the East Coast.
It appears that photography was always an important part of Sultner's life. Using a small format (120) camera, he recorded his vacation travels around the United States and Canada, parties, and his family. While living in New York, Sultner continued photographing friends and family and began photographing the famous people he encountered on his concert tours. In the early 1950s he began taking 2-1/4-inch by 2-1/4-inch color transparencies (slides) of landscapes and architecture as he traveled giving concerts.
Sultner, who had taken the stage name of "Sultner-Welles," began what was to be his lifework as a professional "photo-lecturer" in 1952. He illustrated his talks on nature, art, architecture, and the environment with his color slides. In 1954 Sultner toured West Germany as a guest of the Bonn government, and in 1959 he lectured in Asia under the auspices of the U.S. State Department. He was dubbed the "camera ambassador." Constantly adding new material to his collection of slides, Sultner traveled extensively throughout the United States, speaking before garden clubs, cultural organi-zations, and schools. He also appeared aboard various ships of the Holland-America line during a number of cruises abroad.
Sultner had established his performance style by the early 1960s. He expanded his lectures to include a combination of art, words, and music. The expanded presentation resulted in the "photo-concert," a unique synthesis of light and sound that Sultner frequently per-formed with a symphony orchestra. The Baltimore Symphony Orchestra commissioned "Concertino for Camera and Orchestra" by Eric Knight with Sultner in mind. The world premiere was in Baltimore in March 1979. While he spoke on many art, garden, and architectural topics, Sultner specialized in subjects relating to the baroque and rococo periods and Palladian architecture.
Sultner died of cancer in York, Pennsylvania, on March 25, 1981, at the age of 67.
1914 -- April 13, born York, Pennsylvania.
1929 -- In Detroit at Lewis Institute to overcome a speech impediment.
1932 -- To University of Pennsylvania.
1935 -- Summer trip to Roanoke (VA), Picketts, Hershey (PA); fall trip to New England for fraternity (AXP) convention.
1936 -- Spring glee club trip; graduated from the Wharton School of the University of Pennsylvania; summer trips to Newport News (VA), northern trip to Canada, Picketts (PA).
1937 -- Fall trip to Williamsburg (VA), Duke University (NC); Sultner family begins building "Glen Hill" (Dover, PA).
1938 -- Summer at home, and Picketts (PA), Camp Pratt.
1939 -- Spring trip to Washington, D.C.; September trip to The Homestead (WV), Hot Springs (WV), Virginia; Lake Mohonk (NY).
1940 -- Summer trip to New Orleans, Blowing Rock (NC); winter trip to Skytop Club (NY); fall trip to Atlantic City (NJ), Philadelphia (PA), Annapolis (MD).
1941 -- Winter 1941-42 appearance in "Hit the Deck." Lake Mohonk (NY) with Ted Walstrum (Sept. 22-23); Skytop Club (NY) (February); summer trip to Canada, Lake Chazy (NY) (Aug. 17-23).
1942 -- Spring in Atlantic City (NJ); summer to Buck Hill Falls, Lakes Chazy and Mohonk.
1943 -- Summer trip to Mohonk (NY).
1944 -- Summer: To Toronto (Ontario), Muskoka Lake, Bigwin Island, Montreal (Quebec), Mohonk (NY).
1946 -- To Mohonk (NY), Ogunquit (ME), Old Saybrook (CT), Nantucket (RI).
1947 -- Singing tour of Canada and New England; winter-spring tour to Georgia and Florida.
1948 -- To Florida and Nassau, Feb.-Mar., Vermont, July-Aug.; Nassau-Havana-Miami-Bermuda, October.
1949 -- Singing tour of North and South Carolina.
1950 -- Summer trip to South.
1951 -- To District of Columbia, Massachusetts, New Hampshire, [New Jersey?], New York, Vermont.
1952 -- January 9: first public photo-concert, Pennsylvania Academy of the Arts, Philadelphia; trips to Connecticut, Florida, Massachusetts, New Hampshire, New Jersey, New York, Rhode Island, South Carolina, Vermont.
1953 -- To Connecticut, Florida, Georgia, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, South Carolina, Vermont.
1954 -- Guest of German government for a study tour in the fall. To District of Columbia, Florida, Georgia, Massachusetts, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, South Carolina, Virginia.
1955 -- To Holland; Connecticut, District of Columbia, Florida, Massachusetts, New Hampshire, New York, North Carolina, Pennsylvania, South Carolina, Vermont, Virginia.
1956 -- To California, District of Columbia, Florida, Georgia, Illinois, Indiana, Massachusetts, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Virginia.
1957 -- Holland-America Cruise to Germany, Austria, Italy. To Connecticut, Illinois, Massachusetts, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Vermont, Virginia.
1958 -- Holland-America Cruises to Germany, Austria, Holland, Italy, Switzerland. To Connecticut, Florida, Georgia, Illinois, Massachusetts, Minnesota., Missouri, New Hampshire, New York, Pennsylvania, Rhode Island, South Carolina, Tennessee, Vermont, Wisconsin.
1959 -- United States Information Service (USIS)-sponsored tour of Asia: Burma, Cambodia, Hong Kong, India, Indonesia, Japan, Korea, Laos, Malaya, Philippines, Singapore, Taiwan, Thailand, Turkey, Vietnam. Also visited Austria, Czechoslovakia, Germany, Greece, Iran, Italy, Spain; Alaska, California, Massachusetts, New York, Pennsylvania.
1960 -- Holland-America Cruise to Austria, Belgium, Caribbean, France, Germany, Holland, Italy, Morocco. To Arizona, California, Florida, Indiana, Massachusetts, Minnesota, Nevada, New Hampshire, New Mexico, New York, Texas, Utah, Virginia, Washington, Wisconsin.
1961 -- To Canada, France, Germany, Switzerland; Alabama, California, Colorado, Connecticut, Florida, Georgia, Idaho, Illinois, Louisiana, Mississippi, Missouri, Montana, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode.Island, South Dakota, Tennessee, Utah, Vermont, Virginia, Washington, Wisconsin.
1962 -- Portfolio, "Autumn in Vermont," with introduction by Carl Carmer, published in Autumn issue of Vermont Life. Holland-America Cruise to Denmark, England, France, Germany, Holland, Italy, Sweden. To Connecticut, District of Columbia, Florida, Illinois, Iowa, Massachusetts, Michigan, New York, North Carolina, Pennsylvania, South Carolina, Vermont, Virginia.
1963 -- Holland-America Cruise to Caribbean, Canada, Sweden, Thailand. To Alabama, California, District of Columbia, Florida, Georgia, Illinois, Louisiana, Massachusetts, Minnesota Mississippi, Missouri, New Hampshire, New Jersey, N;w York, Ohio, Pennsylvania, Texas, Vermont, Virginia, Washington.
1964 -- Holland-America Cruise to Germany, Canada, England, Holland, Wales. To Delaware, District of Columbia, Indiana, Kentucky, Massachusetts, New Hampshire, New York, Ohio, Pennsylvania, Texas, Virginia.
1965 -- Holland-America Cruise to Austria, Czechoslovakia, France, Germany, Holland, Portugal, Wales. To Arkansas, Connecticut, District of Columbia, Indiana, Kentucky, New Hampshire, New York, Pennsylvania, Vermont, Virginia.
1966 -- Holland-America Cruise to Caribbean, Germany, France, Holland, Italy, Portugal, Switzerland. To New Jersey, North Carolina, Pennsylvania, South Carolina, Tennessee, Virginia.
1967 -- Holland-America Cruise to Caribbean, Austria, Denmark, England, Germany, Holland, Italy, Portugal, Sweden, Wales. To Massachusetts, New Jersey, New York, Rhode Island, Vermont, Virginia.
1968 -- To Germany; Massachusetts, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Vermont, Virginia.
1969 -- To England, France, Germany, Holland, Switzerland; Ohio, Pennsylvania, Virginia.
1970 -- Holland-America Cruise to Caribbean, Denmark, Iceland, Sweden. To Alabama, District of Columbia, Florida, Georgia, Massachusetts, New Hampshire, New York, Pennsylvania, South Carolina, Vermont, Virginia.
1971 -- Holland-America Cruise to Caribbean, Canada, Denmark, Italy, Portugal, Sweden. To Alabama, Georgia, Massachusetts, Nebraska, New Hampshire, New York, North Carolina, Pennsylvania.
1972 -- Holland-America Cruise to Asia, Pacific, Caribbean, Africa, Austria, Italy, Japan, Thailand, Turkey. To California, New Jersey, New York, Pennsylvania, Rhode Island, Virginia.
1973 -- Holland-America Cruise to Austria, Denmark, Germany, Holland, Iceland, Sweden. To California, Connecticut, District of Columbia, Massachusetts, New York, Ohio, Pennsylvania, Vermont.
1974 -- To Germany, Switzerland; California, Illinois, Massachusetts, New Jersey, New York, Ohio, Pennsylvania, Virginia.
1975 -- To Austria; California, Connecticut, District of Columbia, Massachusetts, New Jersey, New York, North Carolina, Pennsylvania, Virginia.
1976 -- To Canada; Connecticut, District of Columbia, Illinois, Iowa, Massachusetts, Missouri, Nebraska, New Mexico, New York, Ohio, Pennsylvania, Utah.
1977 -- To Canada, Germany; New York, Pennsylvania, Vermont, Virginia.
1978 -- To Scotland; Connecticut, Florida, Georgia, Kentucky, Massachusetts, New York, Pennsylvania, Rhode Island, South Carolina.
1979 -- To England; Florida.
1980 -- To Florida.
1981 -- March 25: Sultner dies of cancer, York, Pennsylania.
Introduction:
The Donald H. Sultner-Welles Collection, ca. 1790-1981, came to the National Museum of American History in 1982 from the estate of Mr. Sultner. The collection was created by Sultner over his adult life and represents one of the most extensive collections of color transparencies created by one individual and held in a public repository. Sultner's emphasis was on world culture. He took the majority of his photographs in the eastern United States, western Europe, and Asia. Gardens, architecture, and people are the three major subject areas represented in the collection. Of additional interest are Sultner's taped impressions of his 1959 United States Information Service (USIS)-sponsored Asian tour. The collection occupies 309 boxes and covers more than 83 cubic feet.
The Donald H. Sultner-Welles Collection is open to researchers in the Archives Center, third floor east, of the National Museum of American History, between 12th and 14th Streets, on Constitution Avenue, N.W., Washington, D.C. 20560. The Archives Center is open Monday through Friday from 10:00 a.m. to 5:00 p.m. Written and telephone (202/357-3270) inquiries are welcome and researchers are encouraged to contact the Archives Center before their arrival. The FAX number is 202/786-2453.
This is the eleventh in a series of occasional guides to collections in the Archives Center. Finding aids to other collections are available. The Guide to Manuscript Collections in the National Museum of History and Technology (1978) and an updated compilation contain brief descriptions of all archival holdings in the Museum. All current Archives Center holdings are available for search on the Smithsonian Institution Bibliographic Information System (SIBIS), an online database.
Restrictions:
Collection is open for research but a portion of the collection is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
A small number of letters and photographs are restricted until the year 2031. Identification list in box.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Sports and trading cards, 1952-1996, amassed by card collector Ronald S. Korda. The sports cards are subdivided by sport. Baseball cards, (1952-1996), comprise the vast majority of the sports cards, while football (1968-1996) and hockey (1968-1996) are the two next largest subseries. There are lesser quantities of cards for basketball, and only a few each for all other sports, such as racing, skiing, etc. Non-sports cards cover a large variety of popular culture topics, including motion pictures, television programs, popular music, toys, games, cars and trucks, comics, fantasy art, and many other subjects. Some ephemeral items are also included in the collection, such as sticker albums, posters and programs
Scope and Contents:
This collection is divided into two main series, Series 1, Sports; and Series 2, Non-Sports.
Series 1, Sports, comprises more than 90% of the collection. Within Series 1, the collection is divided into seven subseries:
Subseries 1.1: Baseball;
Subseries 1.2: Football;
Subseries 1.3: Hockey;
Subseries 1.4: Basketball;
Subseries 1.5: Other Sports;
Subseries 1.6: Sports programs, schedules and other paper ephemera; toys, souvenirs and novelty items;
Subseries 1.7: Sports card packaging.
Subseries 1.1 is the largest, with baseball cards making up approximately 70% of the entire Korda collection. Within the first three subseries, the cards are further subdivided into cards in sets, which are sleeved, and cards in packs, which are stored in card-sized boxes. Subseries D and E are in packs only. Both cards in sets and in packs have been arranged alphabetically by manufacturer, and thereunder, chronologically. Within sets, cards are arranged in numerical order by card number. In cases where, for baseball cards, titles of sets were unclear or ambiguous, the reference book Sports Collector's Digest's Standard Catalog of Baseball Cards (which in this finding aid will be referred to as Standard Catalog) was used to determine how card sets should be titled. Likewise, in the rare cases in which cards were not numbered within sets, the order used was that given in Standard Catalog. In the case of football and hockey, Beckett's Football Card Monthly and Beckett's Hockey Card Monthly were used as reference guides.
Series 2: Non-Sports, is arranged into twenty three subseries:
Subseries 2.1: Mass Media and Entertainment
Subseries 2.2: Education
Subseries 2.3: Comic Books and Strips
Subseries 2.4: Toys and action figures
Subseries 2.5: Literature
Subseries 2.6: Automotive Themes
Subseries 2.7: Crime and Law Enforcement
Subseries H: Military Topics
Subseries 2.8: Biography
Subseries 2.9: Fine Arts
Subseries 2.10: Adult Themes
Subseries 2.11: Beauty Contests
Subseries 2.12: Video Games
Subseries 2.13: Parodies
Subseries 2.14: Product Advertising
Subseries 2.15: Fantasy Art
Subseries 2.16: Monsters
Subseries 2.17: Card Games
Subseries 2.18: Stickers, patches and tattoos
Subseries 2.19: Toys, games, puzzles, post cards and posters
Subseries 2.20: Pogs, caps and gum wrappers
Subseries 2.21: Oversize of above topics
Subseries 2.22: Non-card items, relating to above topics
Subseries 2.1, Mass media and entertainment, is the largest of the non-sports categories, comprising movies, television and music. Other subseries are similarly subdivided. Unlike the majority of the sports cards, the non-sports cards are stored in small, card-sized cartons, which have been assigned the letters A through DD, and are stored in 4 Paige boxes and 1 document box. They are listed here according to titles of packs.
Arrangement:
The collection is divided into two series.
Series 1: Sports
Series 2: Non-sports
Biographical note:
Ronald Korda, an employee of NBC television and a man of modest, middle class means, began assembling his card collection in childhood after receiving a pack of cards as a party favor. After that initial inspiration, he began his collecting hobby which was his passion until his death in March, 1996. In the early years of his hobby, he collected baseball cards, later expanding to other sports as well as cards on diverse popular culture topics. Among these topics are films, television, popular music, science and nature, comics and magazines, toys and action figures, games, and products, and in addition to cards, there are stickers, sticker albums, tattoos, gum wrappers, puzzles, games and other novelty items. Numerous foreign issues are included. He amassed his collection by attending cards and collectibles shows and seeking out reputable dealers, and by purchasing factory sets when they became available. He was selective and careful, and in the case of the sports cards, succeeded in acquiring complete sets of virtually every series which he collected. (With the non-sports cards, he tended to collect samples rather than entire sets.) This thoroughness is what makes this collection rare and possibly unique among any card collections in public or private hands. With few exceptions, there are no cards missing, and virtually all are in mint or near mint condition. The Kordas could have sold their collection for a fortune, but felt it important that the collection stay together as a unit. Mr. Korda, in an emotional article entitled "Collections Should Live Forever" written for Baseball Hobby News, referred to his collection as "my card family" and expressed the fear that the family would be split up after he died. He approached the Smithsonian late in 1995. Just days before the Archives Center was to acquire the collection, Mr. Korda died. Finalization of his gift was completed by his wife.
History:
Although baseball and other trading cards date back to the nineteenth century, with some of the earliest accompanying packages of tobacco, they gained great popularity during the Depression with the advent of the bubble gum card. In the post-World War II years, and especially during the prosperous decade of the 1950s, they began to enjoy tremendous popularity, as the technology for producing them improved. The market rapidly expanded, and cards for other sports and other topics became popular, just as competition among manufacturers was heating up. The earliest trading cards accompanied packs of tobacco, but were eventually used to advertise gum, cookies, soft drinks, baked goods, hot dogs, and numerous other products. Card manufacturers, such as Topps, changed card formats with each new set, varying the presentation of statistics, vertical and horizontal orientation, use of action shots, candid shots and portraits, and inclusion of puzzles, games, fold-outs, and other novelties. They also added new features, such as trivia questions, cartoons, and holograms. As the hobby has changed, so have trading cards. Today's glossy, high-tech trading cards bear little resemblance to the tobacco cards of the 19th century or even to the cards produced during the "golden age" of cards in the 1950s. This collection represents a very diverse sampling of the card hobby from the 1950s to the 1990s.
Separated Materials:
Some card packaging was transferred to the Museum's Division of Cultural History (now Division of Cultural and Community Life).
Provenance:
The entire collection was donated to the Archives Center in April, 1996 by Mr. Korda's widow, Catherine Korda. Some of the card packaging was transferred by the Archives Center to the Division of Cultural History.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270
Use of this collection by researchers requires compliance with security procedures more stringent than those required for other collections in the Archives Center. This is due to the high value and rarity of some of the items in this collection. Autographed items, and cards valued at higher than $300 by Standard Catalog and Beckett's are stored separately, and may be seen only with special permission from the Reference Archivist, and then only in cases (such as photography or scanning) where it is deemed a necessity.
Color photocopies have been placed in sleeves where these items would normally be stored. When using card boxes, only six at a time may be requested from the Reference Archivist, and unlike other collections, may not be reserved in advance (i.e., on each separate research visit, a researcher must request boxes only for that visit.)
Card sleeves may be taken out of the binders for photocopying only with the permission and the supervision of the Archives Center staff. Cards may not be taken from sleeves, except with the permission and supervision of Archives Center staff. This may involve making advance arrangements with the Archives Center staff. These procedures are necessary for the preservation of this exceptional collection in perpetuity.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Ronald S. Korda Collection of Sports and Trading Cards, 1952-1996, Archives Center, National Museum of American History. Gift of Catherine Korda.
Sponsor:
The enormous task of rehousing and processing this collection was enabled by a generous grant from the Smithsonian Research Resources Program in 1997, which made possible the purchase of large quantities of extremely specialized supplies.
