The papers consist of business records documenting the history of Tupperware from 1951-1958, during which Brownie Wise served as vice president of the Tupperware Company. Also, personal papers and business records documenting her marketing activities for Stanley Home Products, Vivian Woodard Cosmetics, and others.
Scope and Contents:
The Brownie Wise Papers constitute an essential complement to the Earl Tupper Papers, acquired in 1992, and to the museums rich collections of Tupperware products. Together these collections document not only the founding and early business history of Tupperware, but also significant areas of American history in which the museum has a demonstrated interest. The Brownie Wise Papers illuminate aspects of an American consumer culture which achieved its apex in the post-World War II years; in many ways, Tupperware and the Tupperware party reflect the key defining elements of the fifties. Of special significance is the story these papers tell of a successful woman business executive and working mother, in an era whose women have more often been characterized by June Cleaver and Harriet Nelson. The Tupperware story offers rich insights into the society and culture of the era, illuminating issues of gender, consumerism, and technological development.
There are approximately 15 cubic feet of materials, including photographic and audiovisual materials. The collection is organized into eight series.
Arrangement:
The collection is arranged into eight series.
Series 1: Personal Papers, circa 1928-1968
Series 2: Stanley Home Products, Patio Parties, circa 1947-1959
Series 3: Tupperware Home Parties, circa 1951-1959
Series 4: Direct Sales consulting, circa 1958-1969
Series 5: Other Direct Sales Consulting, circa 1958-1971
Series 6: Other Business ventures, circa 1958-1967
Series 7: Photographs, 1930-1968
Series 8: Audiovisual Materials, 1953-1957; 1977
Biographical Note:
Brownie Humphrey was born in Buford, Georgia in 1913, the daughter of Rosabelle Stroud Humphrey and Jerome Humphrey, a plumber. According to longtime friend Kay Robinson, Brownie knew that there were few business opportunities for women in the South, and that "unless she wanted to work in sales, she would have to leave the South." After meeting Robert Wise at the Texas Centennial in 1936, where the couple saw an exhibition highlighting a bright future at Ford Motors, Brownie and Robert married and moved to the Detroit area where he worked as a machinist, later opening a small machine shop. The couple divorced in 1941, about three years after the birth of their only child, Jerry. Brownie Wise never remarried.
During the late 1930s and early 1940s, Brownie contributed to a correspondence column of the Detroit News under the pen name "Hibiscus." Her columns were largely autobiographical, but used elements of fantasy and romance to address a uniquely female urban community. In Detroit, Wise worked briefly at an ad agency and in a millinery shop. During World War II, Wise got a job as an executive secretary at Bendix. After the war, Brownie and her mother, Rose Stroud Humphrey, began selling Stanley Home Products. When Jerry became ill in 1949, they followed a doctor's advice and moved to Miami where they began a direct selling business they called Patio Parties. Through this business, the mother daughter team distributed Poly-T (Tupperware), Stanley Home Products, West Bend, and other household goods through an innovative home party plan adopted by Brownie.
Thomas Damigella in Massachusetts, and Brownie Wise in South Florida, quickly became among the fastest movers of Tupperware products, attracting the attention of Earl Tupper, who was still searching for a profitable outlet for his plastic containers. Because Americans were still skeptical of plastics and because the Tupper seal required demonstration, early attempts at department store sales had been unsuccessful. Some independent dealers had more success selling through demonstrations at state fairs or door-to-door, but sales and distribution remained low. The experiences of Damigella and Wise convinced Tupper to offer the products on a home party plan. He partnered with Norman Squires, the originator of Hostess Home Parties, to pursue this strategy.
In 1951, Tupper recruited Brownie to develop the Hostess party plan for Tupperware, and named her vice president of the company. She is credited with developing the party plan and sales organization, and with creating the annual Jubilee, a pep-rally and awards ceremony for dealers and distributors; it was her idea to locate company headquarters in Kissimmee, and she oversaw the design and construction of the campus. With the company's meteoric success came national recognition. Her public role was all the greater because Earl Tupper shunned all public exposure; Wise was the public head of the company throughout the 1950s. She was both honored guest and invited speaker at national sales and marketing conferences, where she was often the only woman in attendance. Scores of laudatory articles about her appeared in the sales industry and general business press, and she became the darling of the women's magazines, including features in McCalls, Charm and Companion.
Tupper and Wise clashed over the management and direction of the business in late 1957 and the board of directors forced her out in January, 1958. She filed a $1,600,000 suit against the company for conspiracy and breach of contract, but settled out of court for a year's salary -- about $30,000. Shortly thereafter, Tupper sold the company to Dart/Rexall and relinquished all involvement with it.
Beginning in 1958 and through the 1960s, Brownie co-founded three direct sales cosmetics companies, Cinderella (1958-59), Carissa (1963) and Sovera/Trivera (1966-69). She also was president of Viviane Woodard Cosmetics (1960-62), and consulted for Artex and others. In addition, she undertook a real estate development venture in Kissimmee with Charles McBurney and George Reynolds (both former Tupperware executives). She seems never to have achieved the same level of success in these later business ventures. Wise continued to live in the Kissimmee area, moving from Waters' Edge, the spectacular 1920s mansion she occupied during the Tupperware years, to a home George Reynolds designed for her in. She was active in her church and as an artist, working in clay and textiles. During the last eight years of her life she was in declining health. She died in December 1992.
Provenance:
The collection was donated to the Archives Center, National Museum of American History in March 1994 by Brownie Wise's son, Jerry Wise, of Kissimmee, Florida.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series 4: Direct Sales Cosmetics Companies, circa 1958-1969. Wise's business activities in the late 1950s and early 1960s as a co-founder and consultant in direct selling cosmetics enterprises also are well documented. Companies include Cinderella (1958-59), and Vivian Woodard (1960-62), Carissa (1963), Aloe Vera (1966-68), Trivera (1967-68), and Sovera (1967-69). Organized files include sales handbooks and dealer/distributor literature written by Wise, correspondence, reports and recommendations for clients, samples of advertising and marketing materials, and sales force newsletters.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Brownie Wise Papers, 1938-1968, Archives Center, National Museum of American History
Brownie Wise conducting a Tupperware "home party" on the beach; photographer unidentified.
Local Numbers:
AC0509-0000005.tif (AC Scan)
General:
In Box 29a, Folder 4.
Restrictions:
Unrestricted research use on site by appointment. Photographs must be handled with cotton gloves unless protected by sleeves.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Main Image: (A) Chart showing the process that oil goes through from drilling well to Fractionating Tower to finished products (B) Structure and vehicles associated with oil production: drilling well, tanker ship, etc.
Local numbers:
Princeton Poster# 4438
General:
Issued by: Esso Marketers
Issued for: Esso Inc.
Artist(s): Anon
Series:
SP-518
Printing Info:
Printing Information: 1944
Property of Princeton [...] Received FEB 16 1945
Collection Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Copyright status of items varies. Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Princeton University Posters Collection, Archives Center, National Museum of American History.
Sponsor:
Digitization of the Princeton University Poster Collection was a collaboration of Google Arts and Culture and the Smithsonian Institution's Digitization Program Office. Catalog records were transcribed by digital volunteers through the Smithsonian Institution Transcription Center.
Printer: (U.S.) G.P.O., , 1946
Other Printing Info: 695617
Collection Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Copyright status of items varies. Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Princeton University Posters Collection, Archives Center, National Museum of American History.
Sponsor:
Digitization of the Princeton University Poster Collection was a collaboration of Google Arts and Culture and the Smithsonian Institution's Digitization Program Office. Catalog records were transcribed by digital volunteers through the Smithsonian Institution Transcription Center.
Main Image: Photograph of a hand pointing at the reader
Local numbers:
Princeton Poster# 4361
General:
Issued by: Army Information Branch, Newsmap
Artist(s): Anon
Series:
Volume V, No. 4
Printing Info:
Printer: (U.S.) G.P.O.,
Other Printing Info: 654909
Property of Princeton [...] Received JUL 8 194?
Collection Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Copyright status of items varies. Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Princeton University Posters Collection, Archives Center, National Museum of American History.
Sponsor:
Digitization of the Princeton University Poster Collection was a collaboration of Google Arts and Culture and the Smithsonian Institution's Digitization Program Office. Catalog records were transcribed by digital volunteers through the Smithsonian Institution Transcription Center.
Other Image(s): Pasted on strip about getting information in U.S. about Trade Fair
Local numbers:
Princeton Poster# 455
General:
Issued by: Association sans but Lucratif
Issued for: The April Trade Fair
Artist(s): Anon
Locale:
Brussels
Printing Info:
Printer: Photo-Chromo J. De Grève & Co., Brussels
Collection Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Copyright status of items varies. Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Princeton University Posters Collection, Archives Center, National Museum of American History.
Sponsor:
Digitization of the Princeton University Poster Collection was a collaboration of Google Arts and Culture and the Smithsonian Institution's Digitization Program Office. Catalog records were transcribed by digital volunteers through the Smithsonian Institution Transcription Center.
Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Do not use original materials when available on reference video or audio tapes.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series Citation:
Archives Center Lesbian, Gay, Bisexual, and Transgender (LGBT) Collection, Archives Center, National Museum of American History, Smithsonian Institution
Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Do not use original materials when available on reference video or audio tapes.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series Citation:
Archives Center Lesbian, Gay, Bisexual, and Transgender (LGBT) Collection, Archives Center, National Museum of American History, Smithsonian Institution
Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Do not use original materials when available on reference video or audio tapes.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series Citation:
Archives Center Lesbian, Gay, Bisexual, and Transgender (LGBT) Collection, Archives Center, National Museum of American History, Smithsonian Institution
Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Do not use original materials when available on reference video or audio tapes.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series Citation:
Archives Center Lesbian, Gay, Bisexual, and Transgender (LGBT) Collection, Archives Center, National Museum of American History, Smithsonian Institution
Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Do not use original materials when available on reference video or audio tapes.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series Citation:
Archives Center Lesbian, Gay, Bisexual, and Transgender (LGBT) Collection, Archives Center, National Museum of American History, Smithsonian Institution
Spain -- Valencian Community -- Valencia -- Valencia
Date:
1960
General:
Even the smallest village has its flower market with blooms of every kind. This one is in the provinance of Valencia, on the eastern coast of Spain. Slide lecture - Slide # 66.
Collection Restrictions:
Access to original images by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens.
Smithsonian Institution, Archives of American Gardens, The Garden Club of America collection.
Sponsor:
A project to describe images in this finding aid received Federal support from the Smithsonian Collections Care Initiative, administered by the National Collections Program.
Mount reads: "Edward Van Altena, 71-79 W. 45th St., N.Y.C."
Historic plate number: "17."
Collection Restrictions:
Access to original images by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens.
Smithsonian Institution, Archives of American Gardens, The Garden Club of America collection.
Sponsor:
A project to describe images in this finding aid received Federal support from the Smithsonian Collections Care Initiative, administered by the National Collections Program.
[Miscellaneous Sites in Toluca de Lerdo, Mexico]: part of the open air market, with the Convent and Church del Carmen (Convent of the Purísima Concepción de los Carmelitas Descalzos of New Spain) behind the wall in the background.
Mount reads: "Edward Van Altena, 71-79 W. 45th St., N.Y.C."
Historic plate number: "77."
Collection Restrictions:
Access to original images by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens.
Smithsonian Institution, Archives of American Gardens, The Garden Club of America collection.
Sponsor:
A project to describe images in this finding aid received Federal support from the Smithsonian Collections Care Initiative, administered by the National Collections Program.
[Miscellaneous Sites in Toluca de Lerdo, Mexico]: the open air market, with the Convent and Church del Carmen (Convent of the Purísima Concepción de los Carmelitas Descalzos of New Spain) in the background.
Mount reads: "Edward Van Altena, 71-79 W. 45th St., N.Y.C."
Historic plate number: "78."
Collection Restrictions:
Access to original images by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens.
Smithsonian Institution, Archives of American Gardens, The Garden Club of America collection.
Sponsor:
A project to describe images in this finding aid received Federal support from the Smithsonian Collections Care Initiative, administered by the National Collections Program.
Mount reads: "Edward Van Altena, 71-79 W. 45th St., N.Y.C."
Historic plate number: "69."
A written notation in the lower left corner of the image appears to read: "58 Fascco. Gra. a Viveros."
Collection Restrictions:
Access to original images by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens.
Smithsonian Institution, Archives of American Gardens, The Garden Club of America collection.
Sponsor:
A project to describe images in this finding aid received Federal support from the Smithsonian Collections Care Initiative, administered by the National Collections Program.
Mount reads: "Edward Van Altena, 71-79 W. 45th St., N.Y.C."
Historic plate number: "79."
Collection Restrictions:
Access to original images by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens.
Smithsonian Institution, Archives of American Gardens, The Garden Club of America collection.
Sponsor:
A project to describe images in this finding aid received Federal support from the Smithsonian Collections Care Initiative, administered by the National Collections Program.
