Scurlock, Robert S. (Saunders), 1917-1994 Search this
Extent:
1 Item
Container:
Box 249
Type:
Archival materials
Photographs
Place:
Washington (D.C.) -- African Americans
Date:
1951
Scope and Contents:
Subject/Sitter: Scurlock, [Robert], and
Job Number: 56481
Negative of photographers posed informally in studio setting, photographed from a low angle. With original glassine sleeve, marked "1951. / Addison N. Scurlock & Bobby & George." Ink on negative edge: "56481 Addison Scurlock & Sons." Manufacturer's imprint on negative edge: "Ansco Safety Film".
General:
Only one original print has been located in collection: cat. no. 618.247138.
Exhibitions Note:
Displayed in Archives Center World War II exhibit, from May 2004.
Subseries Restrictions:
Collection is open for research.
Gloves must be worn when handling unprotected photographs and negatives. Special arrangements required to view negatives due to cold storage. Using negatives requires a three hour waiting period. Contact the Archives Center at 202-633-3270.
Subseries Rights:
When the Museum purchased the collection from the Estate of Robert S. Scurlock, it obtained all rights, including copyright. The earliest photographs in the collection are in the public domain because their term of copyright has expired. The Archives Center will control copyright and the use of the collection for reproduction purposes, which will be handled in accordance with its standard reproduction policy guidelines. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Photographs -- 1950-1960 -- Black-and-white negatives -- Acetate film
Subseries Citation:
Scurlock Studio Records, Archives Center, National Museum of American History. Smithsonian Institution
Sponsor:
The collection was acquired with assistance from the Eugene Meyer Foundation. Elihu and Susan Rose and the Save America's Treasures program, provided funds to stabilize, organize, store, and create digital surrogates of some of the negatives. Processing and encoding funded by a grant from the Council on Library and Information Resources.
Caption and other details imprinted on photograph. Design by Daison; photographer unidentified.
Local Numbers:
01061604.tif (AC Scan)
Restrictions:
Unrestricted research use on site by appointment. Photographs must be handled with cotton gloves unless protected by sleeves.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Caption imprinted on photograph. Design by Daison; photographer unidentified
Local Numbers:
01061601.tif (AC Scan)
Restrictions:
Unrestricted research use on site by appointment. Photographs must be handled with cotton gloves unless protected by sleeves.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Correspondence, administrative records, operational records, company newsletters, news clippings, photographs, photograph albums, and audio-visual materials.
Scope and Contents:
Series 1: History of Krisy Kreme, includes records and materials which document the history of Krispy Kreme Doughnut Company and Corporation. Included are stories about the company and its founder, Vernon Rudolph ("A Man and an Enterprise" is in booklet form while "Brief Outline of the History of Krispy Kreme" is 115 pages) and also a story about the employees and facilities of the Corporation; a report that includes the organization's history and brief biographies of the management team; and overall operating reports from 1948 and 1950. There is also information pertaining to Krispy Kreme's association with Beatrice Foods Company as well as a biography of William Lewis Rudolph, brother of Vernon. This series also contains a draft (from 1952) of a report to the Government Purchasing Agencies about Krispy Kreme's mix plant operations, comprising a detailed list of equipment, cost controls, and a chronology of Krispy Kreme store openings. These are located in a folder marked "Historical Data." There is also a folder entitled "Vernon Rudolph" which contains a photocopy of two photographs -- one is of the front of a house while the other is of a family -- and a funeral tribute, dated 1973, to Vernon Rudolph.
Series 2: Administrative Records, contains those records which deal with the overall operation of the Krispy Kreme Doughnut Company and Corporation. This series is arranged into the following subseries:
Subseries 2.1: Correspondence, contains copies of letters to and from Vernon Rudolph and vendors, banks, Krispy Kreme stores and office personnel, local organizations, government agencies. The dates range from the 1930s through 1972. There is one original letter and its accompanying envelope from 1939.
Subseries 2.2: Executive Records, contains the articles of incorporation, bylaws, minutes, and resolutions of the Board of Directors. The dates range from 1946-1977. This subseries also includes an organizational chart from the mid-1970s as well as an article of incorporation for Frozen Products, Inc., a subsidiary of the Krispy Kreme Doughnut Corporation. There is also an Incorporation Plan from 1946 that includes a plan of organization, bills of sale, and a balance sheet. The folder marked "Miscellaneous," contains minutes from the first meeting of the incorporators in 1946 and a short note from 1952 concerning floor space at the Ivy Street plant.
Subseries 2.3: Financial Records, ca. 1940-1996, includes annual and audit reports, gross sales statements for the company and the corporation as well as for doughnut mix. This subseries also contains balance sheets, a general accounting ledger, and operating reports. In the folder "Canceled Checks," there are signed checks by Vernon Rudolph as well as a handwritten listing of expenses that is titled "Personal Bank Records." There is also a prospectus dated from 1975 which is one year before the merger with Beatrice.
Subseries 2.4: Legal Records, 1947-1982, deals mostly with trademark issues. It contains the correspondence and registration applications pertaining to trademark laws. Also included are the actual trademark registrations from all 50 states (since expired) as well as a list of expiration dates for the registrations. This subseries also contains correspondence between Krispy Kreme and Prudential Insurance Company concerning loans. There is also a folder "Miscellaneous Agreements and Contracts" that contains a lease agreement from 1957 and an accident claims agreement from 1955.
Subseries 2.5: Personnel Records, dates range from the 1950s-1985. It includes information concerning employee benefits and manuals on selling doughnuts and running doughnut machines. Female employees are provided with guidelines in both a booklet, ca. 1963, titled "Salesgirl," and a plaque from the early 1960s that instructs them on appearance, retail manner, and attitude. Also contained in this subseries are award certificates given for years of service and a photograph of service award pins, jewelry, watches, and a clock. Other certificates were those for Associates and store operators certifying that they are fully capable and properly trained to operate a Krispy Kreme store. In the "Miscellaneous" folder, there are memorandums to employees, want-ad clippings, and a thank you card from the Corporation to its employees for 50 years of success.
Subseries 2.6: Professional Associations, contains a certificate of membership into the US Chamber of Commerce, 1955.
Subseries 2.7: Stock Records, deals with the purchase and sale of stocks from 1947-1975. There are copies of two agreements -- one regarding Krispy Kreme selling an employee stocks and the other concerning Krispy Kreme buying stocks in the Pinebrook Real Estate and Development Corporation. The folder "Stockholders," contains a 1950 end of year letter to stockholders and a brief report on a court case entitled "How Not to Sell Company Stock to Key Employees" from a 1949 newsletter, "Estate and Tax Letter." There is a stockholders ledger dated 1947-1975 which also has a list of stockholders attached to one page.
Subseries 2.8: Testimonial Letters, are from customers and date from 1994-1997. In some cases, Krispy Kreme responses were attached with the original, in others they were not. All the letters are copies of the originals and are on acid-free paper.
Subseries 2.9: Miscellaneous, contains drawings and pictures of the Corporation headquarters in Winston-Salem, NC, and of exterior store signage. It also includes logo designs from the 1960s through 1989, samples of stationery, a brochure for and a photograph of the Krispy Kreme plane, and a program for the 1994 Krispy Kreme Annual Conference. There is also a folder containing Holiday greeting cards from Krispy Kreme management and a program from their 1990 Christmas party.
Series 3: Operational Records, contains those records which pertain to all aspects of the production and sale of Krispy Kreme doughnuts. This series has the following subseries:
Subseries 3.1: Advertising and Promotions, ca. 1947-1993, contains small and full page newspaper advertisements from 1947 through 1993 (including some undated advertisements), the mats and layouts that the retail stores used in their own in-store advertising, and information and correspondence concerning billboard advertising. This subseries also includes television commercial storyboards and an audience pre-test report for three of them. There is also materials on the different promotions Krispy Kreme used. The "Miscellaneous" folder contains a variety of indoor and outdoor advertisements.
Subseries 3.2: Equipment and Engineering, is itself broken down into three categories: American Gas Association (AGA), Equipment Design, and Equipment Information. The "American Gas Association" section contains correspondence between the AGA and Krispy Kreme regarding AGA inspection of and seal of approval for Krispy Kreme-made equipment. "Equipment Design" contains the notes, sketches, test results, and photographs of various pieces of equipment designed and made by Krispy Kreme. "Equipment" information includes equipment brochures and booklets and more detailed information on the use of the equipment.
Subseries 3.3: Franchises/Associates, ca. 1940s-1990s, contains literature to attract potential new franchisees as well as samples of franchise agreements. This subseries also includes photographs and press releases concerning store openings. These are located in three folders: "Grand Opening Summary," "Knoxville Grand Opening," and "Krispy Kreme Locations." There is also a videocassette that highlights Krispy Kreme's foray into New York City in 1996.
Subseries 3.4: Fundraising, includes a variety of materials that concern Krispy Kreme's program of assisting local organizations in their fundraising efforts. The dates range from the 1940s-1990s. It contains brochures, ca. 1940s-1990s, which explain the fundraising plan and its benefits. There are also guides geared towards Krispy Kreme salespersons to help them present the plan to potential clients. In the "Miscellaneous" folder, there is a newspaper advertisement from September 1988 promoting the fundraising plan. There is also a photo collage done by Krispy Kreme Fundraising Representative, Sharon Craig, to commemorate a local parade in Memphis, TN (at the Elvis Presley Boulevard plant).
Subseries 3.5: Marketing, contains a 1996 marketing standards manual and press kits from 1997. The marketing manual was directed to store operators to assist them in promoting and selling their products. The press kits were given to the Smithsonian when discussions concerning Krispy Kreme's donation to the museum began in the spring of 1997.
Subseries 3.6: Packaging, ca. 1930s-1992, contains examples of the different packaging used by Krispy Kreme to market their food products and mixes. Also included are designs for new packaging. One example is for doughnuts done by Comet Products Inc. (of MA) in 1979. Four samples of pie packaging designs were created by Pike & Cassels, Inc. (of NC) in late 1991 and early 1992. In the "Miscellaneous" folder there are examples of other Krispy Kreme packaging.
Subseries 3.7: Quality Control Laboratory, ca. 1959-1976, consists of two items. The first one, which was originally housed in a binder, is a notebook of information on lab procedures and on the chemical consistency and test concerning doughnut ingredients. This belonged to David Downs, Chief Chemist at Krispy Kreme. The second item is a "pictorial" prospectus of the entire Krispy Kreme operation -- departments, individual stores, products and packaging -- which belonged to the Laboratory.
Subseries 3.8: Sales Records, ca. 1950s-1980s, contains materials that would assist both franchise managers and operators (with in-store sales) and route salespeople (in selling wholesale Krispy Kreme products to groceries, etc). It includes a Route Book, ca. late 1950s, that contained order information and belonged to Robah G. Hendrick, a Krispy Kreme salesman. There is also a sales order pad, ca. 1950s-early 1960s, used by a Krispy Kreme store in Memphis, TN. There are also two in-house catalogs -- in folders "Posters, inserts, cards..." and "Shelf talkers catalog" -- that contain items that can be ordered by managers and that are used to sell store products. Shelf talkers are signs posted near the merchandise or on grocery display shelves. They, like the posters, inserts, cards, are used to attract customers with specials and promotions. Samples of shelf talkers are included in this subseries. There is also a "Miscellaneous" folder which contains a Krispy Kreme coupon, a book of gift certificates, another example of a shelf talker sign, and brochures of different store displays.
Subseries 3.9: Store Operations, ca. 1960s-1970s, deals primarily with items that are meant for store operators and mangers to help them in running a Krispy Kreme store. Two manuals -- Production and Extruded Doughnut manuals -- instruct managers in producing high quality products. Two other manuals -- Associates Operations and Branch Plant Managers' Manual -- discuss doughnut production, but also give directives and policies on other store issues, such as safety, sanitation, and personnel. The Branch Plant Managers' Manual also delves into the natural gas crisis in January 1977 and deals with advertising, security, and photo requests. This subseries also includes five 8"x6" laminated cards that contain doughnut recipe information and checklists of cleanup and sanitation procedures. There is also a plaque entitled "What is a Customer?" which explains to employees why a Krispy Kreme customer is so important. In the "Miscellaneous" folder there are two guides that advise on how to promote and sell items and a store/production area sign containing the store mission statement. [Also see Series 2: Administrative Records, Subseries E: Personnel, for a guide entitled "Salesgirl" which instructs the female Krispy Kreme employee on matters pertaining to dress and attitude.]
Series 4: Newsletters, 1957-1998, includes, Krispy Kreme News, Krispy Kreme Management Circle, and Hot Doughnut News.
Krispy Kreme News, 1957-1998, is geared towards all members of the Krispy Kreme community -- management, operators and managers, and employees. Its articles discuss new store openings, Corporation news, community (or news-related) events, and provides instructions and reminders concerning store upkeep and sanitation. There are sections announcing upcoming retirements, congratulating outstanding employees, and honoring long service to Krispy Kreme. Also included are articles that do not necessarily pertain to Krispy Kreme, but, rather, add a human element to the newsletters, such as humorous stories, articles on birds, and tips on highway safety. Some articles of interest are a history of chocolate (September 1963), "You Can Improve Your Memory" (May 1967), "A Communist is a Rich Marxist" (July 1967), and a discussion on skirt lengths and their relation to economics (February 1970). [In addition, there are two early issues of Krispy Kreme News (May 9 and May 15, 1951) in a folder entitled "Brief Outline of the History of Krispy Kreme, 1977" which is located in Series 1: History of Krispy Kreme.]
Also included in this subseries and relating to Krispy Kreme News are a subject index, a questionnaire form, and signed release letters.
Krispy Kreme Management Circle, 1995-1997, is a quarterly newsletter geared towards Krispy Kreme management and leadership. The articles focus on product quality, marketing and promotions, and training. At the end of each issue, there is a ranking of stores in different sales categories, i.e., average customer purchases (in dollars), highest percentages of customers buying beverages with their food or buying a second dozen doughnuts.
Hot Doughnut News, 1997, caters primarily to Krispy Kreme store operators, providing reports on stores and ideas for marketing.
Series 5: Press Clippings, 1949-1998, contains articles and stories that cover the Corporation, its history, its founder and subsequent leaders, and its community programs and promotions. The bulk of the clippings are from newspapers with a scattering of magazine articles. The largest number clippings come from the Winston-Salem Journalof Winston-Salem, NC, where Krispy Kreme is based. All articles have been copied onto acid-free paper.
Some clippings have been separated from the rest. One folder, "Davey Allison," contains clippings concerning the sudden death of this popular NASCAR driver and Krispy Kreme spokesman, in 1993. The folder titled "Ralph Simpson and Associates, July-Sept 1995" contains articles and news briefs on Krispy Kreme and its competitors collected by a Winston-Salem public relations firm. Two other folders with clippings from the Simpson PR firm concern Krispy Kreme's donation into the Smithsonian in July 1997. The contents of these two folders are not on acid-free paper. "School Computers" documents the efforts of the Krispy Kreme Corporation to help distribute computers to schools across North Carolina. The "TV Monitoring Report, July 1997" folder does not contain any clippings, but includes a listing of news stories that appeared on television about the Krispy Kreme donation to the Smithsonian.
Series 6: Photographs, ca. late 1930s through the mid 1990s, consists of black-and-white and color photographs and some negatives and transparencies. This series is divided into the following subseries:
Subseries 6.1: Corporate Staff, Associates, and Store Managers, ca. 1940s-early 1990s, is broken down into the following two categories: "Corporate Staff" and "Associates and Store Managers." Corporate Staff contains photographs of the officers of the corporation as well as members of the staff at the headquarters in Winston-Salem. Most are portrait shots with some group photos, e.g., the Board of Directors. There are also photographs of a 1974 retirement party for Mike Harding (Chairman of the Board and CEO) and Louise Joyner (editor of the Krispy Kreme News) and of a wedding cake made in 1990 for the wedding of headquarters accountant Cathy Rogers. The cake and the wedding were featured in the winter 1991 issue of Krispy Kreme News. [Also of interest are two photocopies of photographs -- of a house and a family -- located in Series 1: History of Krispy Kreme, Folder: "Vernon Rudolph."]
The Associates and Store Managers photographs consist mostly of group portraits taken at their respective annual meetings: Associate Operators' Meeting and Store Managers' Conference. Also included are scenes of store manager training, which was mandatory for all new Krispy Kreme managers.
Subseries 6.2: Corporate Headquarters, date from the late 1940s through the late 1980s. This subseries contains photographs of the General Offices, Equipment Department, Laboratory, Mix Department, and Warehouse. [Other photographs pertaining to these areas can be found in Series 6: Photographs, Subseries H: "Tour Given to Smithsonian Staff."]
The General Offices photographs include exterior and interior views of the headquarters on Ivy Avenue. The Equipment Department photographs show various pieces of doughnut equipment as well as the designing, manufacturing, and assembling of said equipment by Krispy Kreme. [For more technical information on the different equipment, please refer to Series 3: Operational Records, Subseries B: "Equipment and Engineering."]
The Quality Control Laboratory photographs consist of views that show the interior of the laboratory and of the chemists at work. There are also some images of test results of the doughnut mixes for quality and consistency. In addition, there are pictures of lab results of tests on glaze made with and without stabilizers.
The Mix Department photographs contain views of the different stages of department operations. They also show the equipment used to prepare the dry doughnut mixes, which later are sent to the Krispy Kreme stores. The Warehouse photographs show bags of Krispy Kreme prepared mixes stacked in a large warehouse at the headquarters and waiting to be shipped.
Subseries 6.3: Retail Shops and Plants, ca. 1937-1994, contains photographs of specific Krispy Kreme stores. They show the exterior and interior views of the shops including storefront, signage, retail, and production areas, as well as employees and customers. The bulk of the photos range from the 1950s through the 1970s. They are arranged by state, by city within the state, and then by street name within the city.
Subseries 6.4: General Photographs, ca. 1940s-mid 1990s, concern unspecified Krispy Kreme shops and plants. They include views of store exteriors (storefront and signage) and interiors (production and retail areas and signage). The production area photographs show the various stages of the production of doughnuts, pies, and honeybuns. There are also photographs of customers, employees, and of students participating in the Krispy Kreme fundraising plan. The employee photographs consist of general in-store action and posed shots as well as views of employees receiving service awards for years of service. The fundraising photographs show students picking up boxes of doughnuts from Krispy Kreme shops or selling those boxes in an effort to raise money.
This subseries also contains photographs of the trucks used by the Krispy Kreme stores throughout the years to deliver their products to groceries and other food stores. [A a set of press clippings that detail the use of Kripsy Kreme trucks in delivering school computers to North Carolina schools. These can be found in SERIES 5: Press Clippings, in the folder titled "School Computers, May-June 1993."]
Subseries 6.5: Trade Shows, range in date from the 1950s through 1970s. This subseries includes photographs of Krispy Kreme displays at trade shows in the United States (Atlanta and St. Louis) and in Greece, Indonesia, Japan, and Pakistan.
Subseries 6.6: Products and Packaging, ca. late 1940s-early 1990s, shows samples of various grocery store displays as well as photographs of doughnuts, fried pies, and honeybuns -- with and without packaging. There is also a folder that contains shots of Krispy Kreme coffee cups.
Subseries 6.7: Advertising and Promotions, dates from 1965-1990s. The bulk of the photographs centers around shots of Davey Allison's race car. Allison was a Krispy Kreme spokesman for their Race to Daytona Sweepstakes in 1991. The other photographs consist of views of various advertising posters used in shops and grocery stores. There are also photographs that show Krispy Kreme advertising displays in airports.
Subseries 6.8: Photo Albums, consist of six albums, all falling within the date range of the 1950s through the mid 1980s. The first album, "Exterior and Interior shots of Unspecified Retail Shops," contains photographs that date from the late 1970s-mid 1980s; these consist of exterior and interior views of various stores.
The second album, entitled "Krispy Kreme Album," dates from 1962. A Christmas gift to Vernon Rudolph from the Corporate staff and associates, it contains photographs of the individual staff members and associates as well as group shots of the associates at annual meetings. There are also photographs of various shop storefronts. This album also includes exterior and interior views of the corporate headquarters.
"Krispy Kreme Doughnut Co.," ca. 1950s-1960s, is the third album. It served as a pictorial marketing tool used to attract new associates and franchisees. It shows exterior views of the corporate headquarters, various storefronts, and views of a typical Krispy Kreme trade show display. There are also photographs showing retail doughnut production as well as images of packaging and final products. In addition, there is a price list of equipment and mixes.
The "Plant and Production" album dates from the 1960s. It consists of photographs showing the different stages of doughnut production and the preceding steps involving the equipment and mix departments and laboratory. There are also exterior views of various retail shops and of the headquarters in Winston-Salem.
The "Production Equipment Album," ca. 1960s-early 1970s, is similar to the "Krispy Kreme Doughnut Co." album with regards to the subject of the photographs. Additionally, there are photographs of the officers of the Corporation as well as images of advertising posters used in grocery stores.
The sixth album, entitled "Social Gatherings Album," dates from 1951-1971. It contains photographs of female corporate staff members at various social gatherings, such as bridal and baby showers, picnics, birthdays, and Christmas parties.
Subseries 6.9: Tour Given to Smithsonian Staff, contains photographs that were taken on May 28, 1997. The photos, taken by Smithsonian photographer Rich Strauss, depict a tour of the Corporation headquarters in Winston-Salem, NC. One highlight of interest is a view of the safe where the secret Krispy Kreme recipe is kept (located in the "Quality Control Laboratory" section of this subseries). The photographs are arranged according to the order of the tour.
Series 7: AUDIOvisual Materials, remains unprocessed as of the date of this finding aid. This series consists of training films, videotapes, TV and radio commercials, and slide presentations. A rough inventory of these materials is provided in the container list.
Biographical / Historical:
The Krispy Kreme Doughnut Corporation started with a recipe, a Pontiac, a pack of cigarettes, and a dream. Add in hard work and a commitment to quality and consistency and what emerges is a company that is at the top of its field and beloved by its customers. It is an organization that has been innovative over the years, but has also remained true to its belief in making top quality products and ensuring excellent customer service. All of this has made Krispy Kreme doughnuts and its company a Southern icon.
The story of Krispy Kreme is the story of one man: Vernon Rudolph. Vernon Rudolph opened his first Krispy Kreme shop in the 1930s and from there built a corporation which he led until his death in the early 1970s. There is another part of the story and that is the continuation of the dream by Joseph McAleer. It was after some years under corporate food giant, Beatrice Foods, that McAleer, beginning in 1982, steered Krispy Kreme back to its traditional emphasis on excellent doughnuts as well as on a family atmosphere within the entire corporation.
The story begins on June 30, 1915 in Marshall County, Kentucky with the birth of Vernon Carver Rudolph. He was the eldest son of Rethie Nimmo Rudolph (mother) and Plumie Harrison Rudolph (father) and had a strict, but loving, upbringing. Vernon Rudolph did well in school, both academically and athletically. He also found time to work in his father's general store as well as helping his neighbors with odd jobs.
After graduating from high school, Rudolph then began his life's work when he went to work for his uncle, Ishmael Armstrong. It seems Armstrong bought a doughnut shop -- along with the assets, name, and recipe -- from a Frenchman from New Orleans, Joe LeBeau. So in 1933, Rudolph began selling the yeast-based doughnuts door to door for the Krispy Kreme Doughnut shop in Paducah, Kentucky. Not only did Rudolph sell doughnuts, he took part in producing them, thereby giving him an all-around experience in the doughnut business.
The economic depression that rocked the country also affected the shop. Armstrong decided to move from Paducah to the much bigger Nashville, Tennessee, hoping that business would be better there. Vernon Rudolph went with him to the new location, hoping for the same. But after trying, Armstrong, in 1935, decided to sell the shop and return to Kentucky. Rudolph wanted to buy it, but unfortunately did not have the money. However, his father -- whose general store had closed and who was working for the doughnut shop as a salesman -- stepped in. He borrowed the money and soon after Krispy Kreme was operating under new ownership. It was also at this time that one of Rudolph's younger brothers, Lewis, joined the family business.
The shop was doing well, enough so that in 1936 Rudolph's father opened another shop in Charleston, West Virginia. Awhile later, a third shop opened in Atlanta, Georgia. While this growth was occurring, Vernon Rudolph still wanted to own his own Krispy Kreme store. In the summer of 1937, he left Nashville with two friends in their new 1936 Pontiac and $200. Carrying start-up doughnut equipment the three young men set out towards an unknown destination, but with a known dream.
Louise Skillman Joyner, Krispy Kreme News editor, recounts how Rudolph and his friends settled on Winston-Salem, North Carolina as the location for their shop.
After some disappointments in looking for a suitable location, Vernon Rudolph, standing on a street corner in Peoria, [Illinois], one evening, wondered what the next move should be. Rents were quite high in that section of the country and the trio was running out of money. He took a pack of Camel cigarettes from his pocket and noticed that they were manufactured in Winston-Salem, N.C. "Why not Winston-Salem?" he thought, "A town with a company producing a nationally advertised product has to be a good bet." So off across the mountains to North Carolina they went.
With only $25 left, they arrived in Winston-Salem. Using that money to rent a space on Main Street and then getting the ingredients and some equipment on credit (which they paid back promptly), the three men began making yeast doughnuts. That day was July 13, 1937. Vernon Rudolph believed in producing only doughnuts of high quality and those were the only ones that were ever sold. That belief (as well as the mouth-watering doughnuts) endeared them to the people of Winston-Salem. What also caught their eye (and their taste buds) was the doughnut production that occurred in the store's front window and the free samples given away in the evenings.
Krispy Kreme at this time was primarily a wholesale enterprise. Using trucks to deliver the products, Rudolph was able to sell doughnuts throughout the area. But soon the wonderful aroma that came from the shop caused passersby to ask for doughnuts right there on the spot. This led to the beginning of Krispy Kreme's retail operations.
In the midst of all this, Rudolph met and married an Atlanta woman, Ruth Ayers, in 1939. This family increased by one in 1943 when the Rudolphs adopted a baby girl, whom they named Patricia Ann. Sadly, Ruth Ayers Rudolph was killed in an automobile accident in Orangeburg, South Carolina in 1944.
The number of Krispy Kreme stores continued to grow in the years that followed. But instead of Rudolph owning all of them outright, he entered into partnerships or into associate (franchise) relationships. The arrangements gave the operators of these particular shops that use of the Krispy Kreme name, recipe, and later the ingredients. But more importantly, they had to agree to adhere to the Krispy Kreme philosophy of producing only the highest quality doughnuts. In those early years, the business was truly family-oriented. This atmosphere continued with these associate owners.
In 1946, Rudolph began thinking about consolidating all the Krispy Kreme resources together under a corporation. This umbrella, he believed, would enable Krispy Kreme to grow further and also give the shops a sense of uniformity. So on October 1, 1946 a corporation named the Krispy Kreme Doughnut Company was formed. Less than a year later, on June 3, 1947, a new corporation, the Krispy Kreme Corporation, was incorporated. The Company concerned itself with individual store operations, while the corporation took care of producing dry mixes used by the shops. Vernon Rudolph served as President and Chairman of the Board.
It was also in 1946 that Rudolph married again -- to Lorraine Flynt of Winston-Salem. Their family of three grew over the years to include Vernon Carver Jr., Sanford, Curtis, and Beverly.
The formation of the corporation was followed by the creation of three important departments within Krispy Kreme: the Mix Department, the Laboratory, and the Equipment Department. Each had an essential role in the overall success of the company. The Mix Department has grown since its creation in 1948. Its primary mission: to mix, in bulk, the key ingredients needed by the shops to make doughnuts -- both yeast- and cake-doughnuts -- but also newly added products -- fried pies and honeybuns. By providing these mixes, Krispy Kreme was able to ensure that all stores made the same excellent products.
The Laboratory was created in 1949. Vernon Rudolph's beliefs in top quality and uniformity were put in action. The Laboratory tested ingredients that were in the prepared mixes and experimented with others to see if perhaps a new ingredient would make a great product better.
Rudolph started the Equipment Department because Krispy Kreme's main supplier of yeast doughnut machines, the Doughnut Corporation of America, decided to enter the retail doughnut business itself. So with the help of consultants and staffed with engineers and machinists, the Equipment Department began manufacturing its own equipment in 1949.
The push towards automation that swept the nation also affected Krispy Kreme. One piece of equipment that illustrates this is the Ring King Junior. Designed for cake doughnut production and taking up only seven square feet, the Ring King Junior cut, fried, turned, and cooled about 30 to 75 dozen per hour. How different from the early days of Krispy Kreme when everything had to be done by hand -- measuring, cutting, frying. The Ring King not only saved space and time, but also ingredients used. And it gave a uniformity to the doughnuts produced -- something Vernon Rudolph liked very much.
Over the years, Krispy Kreme has followed a philosophy of excellent quality and customer service. It recognizes the importance of the customer -- because without him or her there would be no reason to be in business. Along with giving their customers the best, getting involved in the community is another way Krispy Kreme has endeared itself to them. They do this by primarily helping area schools raise money for equipment, uniforms, trips, etc. In order to accomplish its goals, the company needs hard-working and dependable people. Krispy Kreme recognizes the value of its employees. The family atmosphere of those early days has continued.
Vernon Rudolph believed in that philosophy and always strove to make Krispy Kreme the best in the doughnut business. His death on August 16, 1973, left a large void and the years immediately afterwards were tough. Then, in 1976, Krispy Kreme merged with corporate giant Beatrice Foods Company of Chicago. It was still headquartered in Winston-Salem and continued its operations, but as a subsidiary.
For Beatrice, showing a profit was extremely important. To help its Krispy Kreme division, Beatrice encouraged additions to the menu and substitutions of ingredients in the doughnut mixes. This did not appeal to long-time Krispy Kreme associates, but unfortunately there was not much that could be done at that time.
Beatrice's association with Krispy Kreme was not as profitable as it had hoped it would be. So in 1981, the food corporation decided to sell its subsidiary. One Krispy Kreme associate saw this as an opportunity to bring the doughnut company back to the basic traditions upon which it had built a successful enterprise. The associate, Joseph A. McAleer, Sr., had been with the company for almost thirty years when this situation arose. An Alabama native, he went to work for the company in 1951 after he saw an advertisement in the Mobile Press Register for qualified people to join a profitable organization -- the Krispy Kreme Doughnut Corporation. After meeting with Vernon Rudolph, McAleer worked at the Pensacola, Florida store for $1 per hour in order to learn all aspects of a shop's operations. Rudolph had initially wanted McAleer to work for no pay, but with a family to care for, McAleer could not do this and so the $1 an hour agreement was arranged.
McAleer worked 120 hour weeks for over a year. This experience enabled him, in 1953, to start a shop of his own, in Pritchard, Alabama, a suburb of Mobile. His first effort there was not a success -- due to a poor location. He opened another shop in 1956 -- this time off of a busy street in Mobile -- and this time was successful. Over the next 17 years, McAleer opened up other Krispy Kreme shops in Alabama and Mississippi and all promised to provide the highest quality product and the best service. And continuing the family-oriented tradition, members of his immediate family worked in the different shops.
The death of Vernon Rudolph and Beatrice's purchase of Krispy Kreme seemed to send the doughnut company in a new direction -- one not everyone, including McAleer, liked. When Beatrice wanted to sell Krispy Kreme, McAleer talked with his fellow associates and those with ties to the company -- people, like him, who had a stake in Krispy Kreme's success -- and through his efforts was able to form a group of investors. In 1982, the Krispy Kreme Doughnut Corporation had new owners.
These new owners, though, saw Krispy Kreme as a specialty-type of operation with a certain uniqueness and familial closeness and one which needed to concentrate on its basic foundation. That is, going to back to Vernon Rudolph's philosophy of top quality and top service as well as focusing on people, both customers and employees. They are beliefs and values that have proven successful and have helped Krispy Kreme grow from a small doughnut shop in Winston-Salem to a large corporation that still makes the same much-loved doughnut.
Related Materials:
There is a folder of duplicate Krispy Kreme material in Archives Center collection #439, the Sally L. Steinberg Collection of Doughnut Ephemera. The Archives Center also contains collection #662, two scrapbooks from the Doughnut Corporation of America. Artifacts donated by the Krispy Kreme Doughnut Corporation to the National Museum of American History are located in the Division of Cultural History and the Division of the History of Technology.
Provenance:
This collection was donated to the National Museum of American History, Archives Center on July 17, 1997, by the Krispy Kreme Doughnut Corporation. Additional items were donated on July 17, 1997, by V. Carver Rudolph and on August 6, 1997, by Steve Cochran.
Restrictions:
Collection is open for research. Unprotected photographs must be handled with gloves.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Include four compact discs containing three hundred and nineteen television commercials and a database. Disc one provides information for navigating disc two, three, and four. Disc two contains commercials dating from the 1950s-1960s, disc three documents the 1960s-1970s, and disc four are materials dating from the 1970s-1980s. Early commercials were produced live and appeared on The Ed Sullivan Show. Later commercials feature well-known celebrities such as American actor Tom Selleck (January 29, 1945- ); British-born American actress Nicolette Sheridan (November 21, 1963- ); American actress, singer, and former fashion model Kim Bassinger (December 8, 1953- ); and English actress, author, and columnist Joan Collins (May 23, 1933-).
Collection Restrictions:
The collection is open for research use and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Revlon, Incorporated Advertising Collection, 1936-1986, Archives Center, National Museum of American History. Gift of Martin Stevens.
The collection is open for research use and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Revlon, Incorporated Advertising Collection, 1936-1986, Archives Center, National Museum of American History. Gift of Martin Stevens.
The collection is open for research use and access on site by appointment.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Revlon, Incorporated Advertising Collection, 1936-1986, Archives Center, National Museum of American History. Gift of Martin Stevens.
5.3 Linear feet (Boxes 1-6, OV 47; Reels 5708-5717)
Type:
Archival materials
Date:
1923-1986
Scope and Contents note:
Correspondents in this series include a wide range of international architects, designers, and artists who interacted with Breuer. The letters discuss his training and the execution of his hundreds of architectural projects and designs for furnishings. Researchers will find the letters between Breuer and his Bauhaus colleagues, including Josef Albers, Herbert Bayer, Walter Gropius, and László Moholy-Nagy, of particular interest.
Appendix A: List of Notable Correspondents from Series 2: Correspondence
Arrangement note:
The files are arranged chronologically, with the undated letters arranged alphabetically according to the correspondents' surnames.
Appendix A: List of Notable Correspondents from Series 2: Correspondence:
Missing Title
Aalto, Alvar, 1964 (1 invitation): to reception honoring Aalto
Abercrombie, Stan (architect), 1964-1977 (8 letters)
Abramovitz, Max (Harrison & Abramovitz, Architects), 1947 (3 letters) and 1963 invitation from Brandeis University in honor of Abramovitz
Agel, Jerome B. (Agel & Friend), 1959 (1 letter): includes press release
Agostini, Edward (Becker and Becker Associates), 1969 (1 letter): from Breuer's office
Airflow Refrigeration, 1954: (1 letter): from Breuer's office
Alabama Polytechnic Institute, 1947 (1 letter)
Albers, Josef ("Juppy") and Anni (Black Mountain College), 1933-1958 (11 letters): a 1956 letter includes miscellaneous typescripts by Albers and clippings; a 1965 letter to the Phoenix Art Museum from William A. Leonard of the Contemporary Arts Center concerns an Albers exhibition and includes a list of works; a 1967 letter from Breuer to National Institute of Arts and Letters includes a typescript concerning Albers
Alexander, H. J. W. (Architectural Association), 1957-1958 (4 letters)
Alpern, Robert, 1964 (letter from Breuer)
B. Altman & Company, 1951 (1 letter)
Aluminum Company of America (ALCOA), 1946-1964 (2 letters)
Aluminum Import Corporation, 1946 (2 letters)
Alvarez, Raúl J., 1968 (1 letter)
American Academy in Rome, 1947-1961 (4 letters): request recommendations for Frederic S. Coolidge, Arthur Myhrum, and Thomas B. Simmons
American Academy of Arts and Letters, 1965-1978 (10 letters): a letter 1967 is a nomination by Walter Gropius for Sigfried Giedion's honorary membership in American Academy of Arts and Letters and National Institute of Arts and Letters; see National Institute of Arts and Letters
American Academy of Arts and Sciences, 1977 (1 letter)
American Academy of Political and Social Science, 1946 (1 letter)
American Arbitration Association, 1960-1968 (52 letters)
American Church in Paris, 1966 (1 letter): from Robert F. Gatje
American Council for Emigres in the Professions, Inc., undated: letter introduces Viola Kondor
American Craftsmen's Council (Mrs. Vanderbilt Webb), 1967 (1 letter)
American Designer's Institute, 1947 (convention schedule)
American Export and Isbrandtsen Lines, 1963 (1 letter)
American Federation of Arts, 1958-1967 (8 letters)
American Field Service, 1956 (1 ): letter from Breuer on behalf of Danielle Eyquem
American Fork & Hoe Company, 1944 (1 letter)
American Hungarian Studies Foundation (August J. Molnár), 1964-1968 (10 letters): a 1967 invitation is to George Washington Awards Dinner in honor of Breuer, Watson Kirkconnel, and Hans Selye
American Institute of Architects, College of Fellows, 1976 (1 letter): from Breuer's office
American Institute of Architects, Jury of Fellows, 1960 (3 letters): from Breuer
American Institute of Architects, Library Buildings Award Program, 1967 (1 letter): from Breuer's office
American Institute of Architects, New York Chapter, 1945-1963 (16 letters)
American Institute of Decorators (Richard F. Bach), 1956 (1 letter)
American Institute of Interior Design in Switzerland (Charles D. Gandy and Susan Zimmermann), 1977-1978 (2 letters)
American-Jewish Congress: see Commission on Community Interrelations (CCI)
American Library Association, 1951-1968 (2 letters)
American Planning and Civic Association, undated: membership notice
American Press Institute, 1974-1975 (5 letters): from Breuer
American Radiator and Standard Sanitary Corporation, 1947 (1 letter): from Breuer
American Shakespeare Festival, 1954 (1 letter): from Breuer's office
American Society for Church Architecture, 1965-1966 (4 letters)
American Society for Friendship with Switzerland, 1969 (1 letter)
American Society of Interior Decorators, 1976 (1 letter): from Breuer's office
American Society of Planners and Architects (ASPA), 1945-1947 (12 letters)
Anderson, Lawrence B., 1945-1965 (2 letters): see American Society of Planners and Architects (ASPA)
András, Ivánka, 1957 (1 letter)
Andrews, Robert, 1956 (1 letter)
Aoyagi, Nobuo, 1964 (1 letter)
Aoyagi, Tetsu, 1965 (1 letter)
Arbelaez, Carlos, 1952 (1 letter): from Breuer)
Architects & Engineers Institute, 1959 (1 letter)
Architects' Collaborative, 1946-1959 (3 letters): see McMillan, Louis and Peggy
Architectural Association, London, 1965-1969 (7 letters): see project file for UNESCO for correspondence with Edward J. Carter Architectural Design, 1960 (1 letter): from Ernesto Fuenmayor and Manuel Sayago of Centro Profesional del Este)
Architectural Forum, 1960 (1 letter): from Leonard J. Currie
Architectural Group, (W. D. Wilson), 1947 (1 letter)
Architectural League of New York, 1947-1975: (26 letters and minutes from 6 meetings): see Ketchum, Morris
Architectural Record, 1946-1959 (9 letters)
Architectural Students Association, 1958 (1 letter)
Architecture Formes Fonctions, 1971 (3 letters): includes a typescript "Design Research in Concrete" for July 1971 magazine
Architektur + Wohnwelt, 1975 (3 letters)
Argan, Giulio Carlo, 1955-1957 (6 letters)
Arizona, University of, 1974 (1 letter): from Breuer's office
Bevington, Mariette (stained-glass designer), 1967 (1 letter): to Herbert Beckhart
Bharadwaj, Ajaya, 1955 (2 letters)
Biasini, E. J. (French prime minister), 1972 (1 letter)
Biddle, Mrs. Francis, 1962-1968 (3 letters): includes a funeral announcement for her husband)
Biddle, George, 1965 (4 letters): 3 from Breuer
Bier, Justus (University of Louisville), 1938 (3 letters)
Bigeleisen, Jacob (University of Rochester), 1970 (1 letter) Ronald S. Biggins and Associates, 1958 (1 letter)
Bijenkorfbeheer N.V., Amsterdam, 1967-1974 (2 letters): from Breuer
Bill, Alexander H., Jr., undated (1 calling card)
Blake, Peter (architect), undated and 1950-1976 (41 letters): a 1958 letter from Breuer is illustrated with a hand-drawn map by
Blake of Easthampton property
Blanton, John A., 1951 (1 letter)
Blaustein, Morton K., 1963-1965 (2 letters)
Bliss, Douglas P. (Glasgow School of Art), 1947 (1 letter): from Breuer
Bloeme, Sidney, 1963 (1 memorandum): from James S. Plaut
Blum, Kurt (photographer), 1974 (1 letter): from Breuer's office
Bode, Paul (architect), 1956 (1 letter)
Bodri, Ferenc, 1967-1975 (3 letters): 2 1975 letters from Breuer
Boehringer Ingelheim, Ltd., 1975 (1 letter): from Breuer
Bogner, Walter, 1938-1960 (4 letters): see Project File for UNESCO
Boissonnas, Eric and Sylvie, undated and 1960-1978 (20 letters)
Bollingen Foundation, 1964 (1 invitation): to reception in honor of Sigfried Giedion
Bonaparte, Mrs. Robert L., 1955 (1 letter)
Bonomi, Maria, undated and 1958 (2 letters)
Bookman, Mrs. John, 1964 (1 letter)
BorbÃró, Virgil (Hungarian architect), 1945-1956 (2 letters): includes BorbÃró's obituary
Borglum, Paul, 1950 (1 letter): see Project File for UNESCO
Born, Karl, 1968 (1 letter): from Breuer
Borsódy, István ("Stephen"; historian; Hungarian Legation) and Zsóka, 1946-1965 (5 letters): 1951 letter includes a biographical sketch of Borsódy by Aladár Szegedy-Maszák
Bortfeldt, Hermann (Büro Willy Brandt), 1963 (1 letter)
Bosch, Robert, 1934 (2 letters)
Bosserman, Joseph Norwood, 1963-1967 (2 letters)
Bosshard, J., 1956 (1 letter)
Boston Architectural Center, 1968 (1 letter)
Boston Redevelopment Authority, 1970 (1 letter)
Boston Society of Architects, 1946 (1 letter): from Breuer to John R. Abbott
Botond, Stephen G. ("Pista"; architect), 1958-1960 (2 letters): includes wedding announcement for Botond and Patricia Potter Luce
Bouchet, Maxime, 1953 (5 letters)
Bourget, Inc., 1955 (2 letters): from Breuer's office
Bower, John, 1954 (1 letter)
Bozzola, Vittorio, 1964 (2 letters)
Bradford, Carol (Mrs. Amory H. Bradford), 1951 (1 letter): from Breuer
Brandon-Jones, John, 1958 (1 letter)
Brandstätter, Elsbeth, 1936-1937 (2 letters)
Brassaï, Gyula Halász (Romanian photographer), undated (1 calling card): no signature
Peter Bratti Associates, 1974-1975 (2 letters): from Breuer
Bratti, Peter (A. Tozzini Tile Works, Inc.), 1958 (1 letter)
General Electric Appliances, Inc., 1947 (1 letter)
General Electric Company, 1943-1950 (6 letters)
General Fireproofing Company, 1943-1946 (4 letters)
Georges, Alexandre (photographer), 1974-1976 (2 letters): from Breuer's office
Geraghty, Margaret, 1960 (1 letter): from Breuer's office
Gerbman, Joyce, 1968 (1 letter): from Breuer
Giedion-Welcker, Sigfried and Carola, undated and 1932-1976 (62 letters): see Congrès Internationaux d'Architecture Moderne (CIAM; Chapter for Relief and Post-War Planning)
Grimball, Henry G. (Harvard University), 1950 (1 letter)
Gropius, Walter ("Pius") and Ise ("Pia"), undated and 1933-1969 (120 letters): see Harvard University, Graduate School of Design; Project File for UNESCO
Grosse Pointe Public Library, 1960 (1 letter)
Grossi, Olindo (Architectural League of New York), 1957 (4 letters): see Pratt Institute; see Project File for UNESCO
Grosswirth, M. (New York University, College of Engineering), 1958 (1 letter)
Gröte, Dr. Andreas and Laura, 1961-1967 (3 letters)
Gröte, Ludwig and Gertrud Maud, 1956-1967 (5 letters)
Groupe Espace, 1952-1954 (5 letters)
Gruber, Gerd, 1965-1967 (2 letters)
Gruber, Richard D. (Independent Oil Company of Connecticut, Inc.), 1970 (1 letter)
Gruzen, Barney Sumner, 1956 (1 letter): from Breuer
Gstrein, Kassian, 1936 (1 letter)
Guenther, Carl Frederic, 1958 (1 letter)
Guerrero, Pedro E. (photographer), 1955 (1 letter): from Breuer
Solomon R. Guggenheim Museum, 1964 (1 letter): concerns the loan from Breuer of an Alexander Calder work
Guilford Leather Company, 1950 (1 letter): from Breuer
Gumbel, Robert W., 1950 (1 letter)
Gutheim, Polly (Mrs. Frederick A. Gutheim), 1946 (1 letter)
Haas, Robert (Ram Press), 1954-1957 (8 letters): from Breuer's office
Hächler, W. (architect), 1956 (1 letter): from Breuer
Hack, Lynda, 1968 (1 letter): from Breuer
Hackett, Gabriel D. (photographer), 1963 (1 letter)
Hackley Art Museum, 1977 (3 letters)
Hagenbach, Marguerite: see Arp, Hans Jean
Hagerty, Francis (Hagerty Company), 1945 (2 letters)
Hagerty, John, 1958 (1 letter)
Haggerty, Brian (Sacred Heart Seminary), 1964 (1 letter)
Hagmann, John S. (and Robert A. M. Stern), undated (1 letter)
Hagood, M. Lindsey (Virginia Polytechnic Institute, Architectural Speakers Committee), 1952 (3 letters)
Hahn, Alexander, 1957-1958 (2 letters)
Halász, Dezso (International Union of Local Authorities), 1957-1959 (3 letters)
Halász, Ferenc, 1959 (2 letters)
Halborg, Rev. John E. (Evangelical Lutheran Church of the Advent), 1968 (1 letter)
Hall, John Hughes (Nardin & Radoczy), 1956-1957 (2 letters)
Halprin, Lawrence, 1966-1970 (2 letters)
Halverson, Marvin (National Council of the Churches of Christ in the USA), 1955-1956 (4 letters)
Halvorson, Roy E., 1956-1971 (4 letters)
Hambuechen, Dr. Eva-Dorothee, 1937 (1 letter)
Hamer, R. D. (Aluminium Laboratories Ltd.), 1946 (1 letter)
Hammett, Ralph W., 1975 (1 letter): from Breuer's office
Hancy, L., 1975 (1 letter): from Breuer's office
Hansen, Thomas L. (University of Colorado, Boulder), 1956 (1 letter)
Hanson, B. (Mrs. John Hanson), 1955-1967 (3 letters)
Haraszty, Eszter, undated and 1956 (2 letters)
Harbert, Guido, 1950 (1 letter)
Hardoy, Jorge Ferrari (architect), 1965 (1 letter)
Hendry, Charles E. ("Chick"; University of Tornoto), 1950 (2 letters): see Commission on Community Interrelations (CCI) of the American Jewish Congress
Henin, Mme. S., 1956 (2 letters)
Henze, Wilfried, 1964 (1 letter)
Herbe, Paul (architect), 1963 (1 letter)
Herford, Julius G., 1945 (1 letter)
Herman, Harold M., undated (1 letter)
Hermanson, Ray T. (Trynor & Hermanson, Architects), 1957 (1 letter)
Herrera, Alberto Rodriguez (El Recreo, Centro Profesional del Este), 1960 (1 letter): from Breuer's office
Herrey, Hermann (architect), 1946-1947 (3 letters)
Herter, Susan and Chris, undated (1 letter)
Hertner, W. (architect), 1939 (1 letter)
Hertzell, Tage (Meningsblad for Unge Arkitekter), 1956 (1 letter)
Hudnut, Joseph ("Vi"; Harvard University) and Claire, undated and 1946-1947 (3 letters): see American Society of Planners and Architects (ASPA); Congrès Internationaux d'Architecture Moderne (CIAM), Chapter for Relief and Post-War Planning; Harvard University, Graduate School of Design
Hug, Hattula Moholy-Nagy (daughter of László Moholy-Nagy), 1976 (1 letter)
Hungarian Alumni Association, undated (1 letter): includes a hand-drawn map, 8 photographs of Hungarian cityscapes, 4 photographs of city views, and a drawing of the facade of a building
Hunter, Louise, 1947 (1 letter)
Hurley, Jane C., 1947 (1 letter): from Breuer
Hurwitz, Joe, 1968 (1 letter): from Breuer
Hutchhausen, Walther, 1937 (1 letter)
Hutchins, John Jay (Law Offices of S. G. Archibald), 1963-1969 (14 letters): see Project File for UNESCO
Hutton: E. F. Hutton Company, 1946-1951 (7 letters)
Huygens, W., 1957 (1 letter)
Ichban [?], Hans ("Zero"), undated and 1939 (2 letters)
Ikuta, Tsutomu, 1951 (1 letter)
Illinois, University of, Chapter of AIA, 1959 (2 letters)
Illinois, University of, Urbana, 1957-1964 (4 letters)
Ilmanen, J. William, 1955-1956 (2 letters)
Immanuel, M., 1946 (2 letters)
India, ambassador from, 1965 (1 invitation): to Nehru
N.V. Induventa, 1935 (1 letter)
Ingrand, Max, undated (2 letters)
Institute der Schwestern, Baldegg, Switzerland, 1970-1975 (5 letters): 4 from Breuer
Institute for Advanced Study, Princeton University, 1970 (1 letter)
Institute of Contemporary Art, 1954-1956 (3 letters): see Project File for UNESCO
Institute of Contemporary Art, Department of Design in Industry, 1951 (3 notices of meetings)
Institute of Design, Illinois Institute of Technology, 1953-1959 (6 letters)
Institute of International Education, 1960-1961 (4 letters)
Instituto Internazionale di Arte Liturgica, 1970 (1 letter)
Interiors Incorporated, 1975 (1 letter): from Breuer
Interiors International, 1963 (4 letters)
Interiors magazine, 1950 (1 letter)
International Bank for Reconstruction and Development, 1975 (1 letter): from Breuer
International Business Machines Corporation (IBM), 1963-1974 (4 letters): 2 from Breuer
International Business Machines (IBM) Deutschland, 1970 (1 letter)
International Congress for Engineering Education, 1947 (2 letters)
International Congress for Modern Architecture: see Congrès Internationaux d'Architecture Moderne (CIAM)
International Contract Furnishings, Inc., 1975 (1 letter): from Breuer
International Design Conference, Aspen, Colorado, 1953-1955 (4 letters)
International Lighting Review, 1961 (1 letter)
International Rescue Committee, Inc., undated (1 letter)
Iowa State College, 1960 (1 letter): see Myers, John S.
Iran, empress of, 1975 (1 letter): from Breuer
Irving & Casson/A. H. Davenport Company, 1945 (1 letter): see Commission on Community Interrelations (CCI)
Irving, Michael H. (Irving and Jacob), undated and 1968-1971 (4 letters)
Kennedy, John Fitzgerald, 1961-1963 (3 letters): from the White House
Kennedy, Robert Woods (first architect in Gropius-Breuer office, Cambridge, Massachusetts), undated and 1950 (3 letters): see American Society of Planners and Architects (ASPA)
Kennerly, Albert (Kennerly Construction Company, Inc.), 1947 (1 letter)
Keogh, Eugene J. (Halpin, Keogh & St. John), 1970 (1 letter)
Kepes, György (architect) and Juliet, undated and 1924-1978 (29 letters)
Minnesota, State of, Board of Registration, 1954 (2 letters)
Minnesota, University of, 1953 (1 letter)
Miró, Joan, 1959-1963 (2 letters): 1 from Breuer
Mitchell and Ritchey, 1947 (2 letters)
Mitchell, Mary, 1954 (1 letter): from Breuer's office
Miya & Company, 1956 (1 letter): from Breuer's office
Modern Industry, 1947 (1 letter)
Modern Master Tapestries, Inc., 1974-1975 (4 letters): from Breuer's office
Moffett, Toby, 1974 (1 letter)
Moholy, Lucia, 1957-1958 (5 letters)
Moholy-Nagy, László ("Lakci") and Sibyl, 1934-1955 (40 letters): includes a 1946 exhibition catalog for a Walter Gropius exhibition at the School of Design, Chicago; see also Hug, Hattula Moholy-Nagy
Moldcast Products, Inc., 1950 (1 letter): from Breuer's office
Molitor, Joseph W. (photographer), 1955-1975 (5 letters): 4 from Breuer
Molnár, Farkas (Hungarian architect), undated and 1933-1940 (25 letters)
Mongan, Agnes, 1938 (1 letter)
Montague, Harvey, 1968 (1 letter): from Breuer
Montgomery, Elizabeth (Mrs. Wilmot), 1950 (1 letter)
Moore, Henry, 1946-1962 (13 letters): 6 from Breuer
Moore, Joe A., 1945 (2 letters)
Moore, Paul S. (architect), 1966-1967 (3 letters)
Morassutti, Mangiarotti, 1961 (1 letter)
Moretti, Bruno, 1936 (1 letter)
Morgan, Alice, 1939 (1 letter)
Morgan, Sherley W. (Princeton University), 1952 (3 letters)
Móricz, Miklós, 1947 (1 letter)
Morrell, Mrs. Ben, 1965 (1 letter): from Breuer's office
Sydney Morrell & Company, Inc., 1973-1976 (4 letters)
Morris, Walter (Fuller & Smith & Ross, Inc.), 1950 (1 letter)
Morrow, Margot, 1950 (1 letter): from Breuer's office
Napier, Frieda (Mrs. Ian Napier), undated and 1937 (7 letters)
Nathan, Carl H. (Suncraft), 1945 (1 letter)
National Academy of Sciences/National Research Council, undated (1 letter)
National Citizens for Johnson and Humphrey, 1964 (1 letter)
National Committee of Arts, Letters and Sciences for John F. Kennedy for President, 1960 (2 letters)
National Concrete Masonry Association, 1958-1959 (7 letters)
National Council of American Soviet Friendship, Inc., Architects' Committee, 1944-1945 (13 letters)
National Council of American Soviet Friendship, Inc., Building Industry Committee, 1946 (6 letters)
National Council of Architectural Registration Boards, 1946-1959 (5 letters): request recommendations for Jean Bodman Fletcher, I. M. Pei, and Richard G. Stein
National Council of Churches, 1955 (1 letter)
National Council on Schoolhouse Construction, 1951 (1 letter)
National Institute of Arts and Letters, 1965-1968 (47 letters): 1967 letter from Breuer includes typescripts concerning Josef Albers and Constantino Nivola; 1968 encloses a letter from Philip Johnson; see American Academy of Arts and Letters National Society of Interior Designers, Inc., 1958 (1 letter) National Terrazzo & Mosaic Association, 1955 (1 letter from Murray S. Emslie)
National Trust for Historic Preservation, 1975 (2 letters): from Breuer's office
Pack, Nancy (Mrs. Howard Meade Pack), undated and 1953 (2 letters)
Paine Furniture Company, 1946 (1 letter)
Pajor, Zoltán, 1938-1947 (7 letters)
Palestrant, Stephen, 1963 (1 letter)
Palmer Physical Laboratory, Princeton, New Jersey, 1945 (1 letter)
Papachristou, Tician and Judy, undated and 1967-1974 (6 letters)
Papadaki, Stamo, 1945-1951 (14 letters): see Commission on Community Interrelations (CCI) of the American-Jewish Congress; Congrès Internationaux d'Architecture Moderne (CIAM), Chapter for Relief and Post-War Planning
Praeger, Frederick A. (Frederick A. Praeger, Inc.), 1959-1969 (19 letters): includes a 1959 transcript of Praeger's conversation with Breuer concerning the publication of a book on Breuer's life work
von Segesser, Beat and Francisca, 1968-1975 (1 letter, plus 4 from Breuer)
Wachsmann, Konrad (architect/designer, General Panel Corporation), 1945-1965 (8 letters): see National Council of American Soviet Friendship, Inc., Architects' Committee
Wadsworth, Suzanne G., 1975 (1 letter): from Breuer's office
Wagner, Martin (Harvard University), 1946 (2 letters)
Senator Wagner Memorial Dinner, 1965 (1 invitation): from mayor of New York
Walker and Company, 1966-1967 (2 letters): includes a typescript about Breuer; see also Heyer, Paul O.
Walker Art Center, Center Arts Council, 1959-1962 (12 letters)
Walker, H. E. L. (Universal Moulded Products Company, Ltd.), 1943 (1 letter)
Walker, Ralph (AIA), 1951 (1 letter): from Walter Gropius
Walker, Vicki, 1968 (1 letter): from Breuer
Ward, Ernest and Priscilla (Sprague Electric Company), 1946 (2 letters)
Washington University, St. Louis, Missouri, 1975 (1 letter): from Breuer
Watson, Arthur K. (U.S. Embassy, Paris), 1970-1972 (2 letters)
Watson, Thomas, 1970 (1 letter)
Wattjes, Professor J. G., 1935 (1 letter)
Webb & Knapp (Canada), Ltd., 1963 (3 letters)
Weidler, Charlotte (Bauhaus Ausstellung), 1968 (1 letter)
Weidlinger, Paul, 1946: see Project File for UNESCO
Weidlinger Associates, 1983-1984 (2 letters)
Weiner, Paul L., 1950-1966 (2 letters)
Weinstein, Jerry, 1945 (1 letter)
William H. Weintraub & Company, Inc., 1943-1947 (3 letters)
Weiz [?], Tiberio, 1939 (1 letter)
Weizenblatt, Sprinza, 1946-1963 (20 letters)
Wenzler, William P. (architect), 1965-1968 (4 letters)
Weren, Edward C., 1946 (1 letter)
Werner, Ingrid, 1963 (3 letters)
Wertz, Mr. (Der Finanzminister des Landes Nordrhein-Westfalen), 1974 (1 letter): from Breuer
West China Development Corporation, 1947 (1 letter)
West Coast Stained Shingle Company, 1950 (1 letter): from Breuer
Westcott and Mapes, Inc. (architects and engineers), 1970 (1 letter)
Western Arts Association, 1959 (4 letters)
Western Reserve University, 1958 (5 letters)
Westport Public Library, 1975 (1 letter): from Breuer
Zahedi, H. E. Ardeshir (ambassador of Iran), 1974-1975 (4 letters): from Breuer
Zanuso, Marco (architect; Olivetti), 1957 (1 letter): from Breuer
Zechlin, Hans Josef, 1950 (1 letter)
Ziegler, Barbara, 1947 (1 letter)
Ziegler, Frank, 1974 (1 letter): from Breuer
Ziegler, Richard, undated (1 letter)
Zwick, Virgil J., 1959 (1 letter)
Collection Restrictions:
The microfilm for this collection has been digitized and is available online via the Archives of American Art website.
Collection Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Collection Citation:
Marcel Breuer papers, 1920-1986. Archives of American Art, Smithsonian Institution.
Sponsor:
Funding for the microfilming of this collection was provided by the Gerta Charitable Trust. Funding for the digitization of the microfilm was provided by the Terra Foundation for American Art.
Possibly taken in Chicago because the newspaper on the piano is the Chicago Tribune. Box 2, John Miner Negatives "M to Z" ("Billy Strayhorn" envelope). Made on Kodak Safety Film 470.
Local Numbers:
AC1323-0000012.tif (AC Scan No.)
Collection Restrictions:
Collection is open for research.
Collection Rights:
Reproduction restricted due to copyright or trademark. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Occupation:
Jazz musicians -- 1950-2000 -- United States Search this
Pacesetter sewing machine. Black-and-white sheet with reproduction of photograph. From publicity packet in a green folder labeled "Brother."
Arrangement:
Box No.2, folder 4.
Local Numbers:
AC1157-0000014.tif (AC Scan No.)
Collection Restrictions:
The collection is open for research use.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Elegant woman shown on the cover, products shown inside, including sewing machines, washing machine, electric fan, knitter, blender, and steam iron.
Local Numbers:
AC1157-0000015.tif (AC Scan No.: cover)
Collection Restrictions:
The collection is open for research use.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Unrestricted research access on site by appointment. Gloves required with unprotected photographs.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Papers relating to Virginia "Jimmie" Booth's career as a buyer for Lord and Taylor, where she worked for Dorothy Shaver. Papers include correspondence; photographs; original drawings by designer Clare Potter; printed material including articles, magazine advertising and catalogs; a scrapbook of clippings and memorabilia.
Scope and Contents:
Collection primarily documents Booth's career as a buyer for Lord & Taylor. It includes correspondence, photographs, drawings, clippings, and a scrapbook. There are materials relating to American born designers Claire McCardell (May 24, 1905- March 22, 1958) and Clare Potter (July 7, 1903- January 5, 1999). There is also information relating to European designers including Irish born Sybil Connolly (January 24, 1921- May 6, 1998) and Swedish born Countess Ebba Von Eckermann (April 19, 1921-February 2, 2018). In addition, materials relating to textile manufacturing and weaving, particularily in Ireland, can also be found among the materials. The collection is arranged in seven series: Series 1, Personal Papers, 1936-1999, undated; Series 2, Hillandale Handweavers, 1948-1949, 1972, undated; Series 3, Lord & Taylor Country Clothes Shop, 1950s-1960s, undated; Series 4, Irish Materials, 1958-1999, undated; Series 5, American Designers, 1944-2000, undated; Series 6, European Designers and Textile Manufacturers, 1955-1997, undated; and Series 7, Miscellaneous, 1962.
Arrangement:
Collection is organized into seven series.
Series 1: Personal Papers, 1936-1999, undated
Series 2: Hillandale Handweavers, 1948-1949, 1972, undated
Series 3: Lord & Taylor Country Clothes Shop, 1950s-1960s, undated
Series 4: Irish Materials, 1958-1999, undated
Series 5: American Designers, 1944-2000, undated
Series 6: European Designers and Textile Manufacturers, 1955-1997, undated
Series 7: Miscellaneous, 1962
Biographical / Historical:
Virginia Wagoner Booth, known as Jimmie Booth, was born June 20, 1922 in Bronxville, New York, the daughter of John and Josephine Wagoner. She studied printing and engineering at Syracuse University. An engineer with Pratt & Whitney during World War II, she entered the fashion world as a bridal consultant at G. Fox in Hartford in 1945.
In 1952 Dorothy Shaver, of Lord & Taylor, hired Booth for the Hartford store and asked her to develop and manage The Country Clothes Shop in the 5th Avenue store in New York. There, Booth collaborated with and promoted such American designers as Clare Potter, Bonnie Cashin, and Claire McCardell. Booth also worked extensively with European designers.
Married to H. Robert Booth (Bob) Booth of Hillandale Handweavers, Jimmie promoted the use of both American and European hand-loomed fabrics by her designers. She frequently modeled the fashions herself. Her casual, yet elegant, style is the epitome of "the American Look" still popular today.
In 1998, Jimmie Booth, Dorothy Shaver, and other creators of The American Look were saluted in the exhibition, "Designing Women: American Style 1940-1960" at the Wadsworth Atheneum in Hartford.
In addition to her design work, Booth was a violinist with the Hartford Symphony in the 1940s, and later became the chef at the Brooklyn, Connecticut, Golden Lamb Buttery, which she and her husband, H. Robert Booth (Bob), owned and operated. She died January 2011 at the age of eighty-nine in Hartford, Connecticut.
Related Materials:
Materials in the Archives Center
Dorothy Shaver Papers NMAH.AC0631
Carolyn and Donald Grepke Paper Doll Collection NMAH.AC0752
Estelle Ellis Collection NMAH.AC0423
Joseph Magnin Poster Collection NMAH.AC0355
Ming-Ju Sun Garfinckel's Fashion Drawings NMAH.AC0897
Henry Booth Collection, NMAH.AC0726
Priscilla of Boston Collection NMAH.AC0557
California Shop Records NMAH.AC0572
National Cotton Council of America Photographs and Films NMAH.AC01177
Division of Costume Audiovisual Collection NMAH.AC0801
Warshaw Collection of Business Americana NMAH.AC0060
Provenance:
The collection was donated by Virginia "Jimmie" Booth, in May 2000.
Restrictions:
The collection is open for research use.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
0.74 Cubic feet (consisting of 1.5 boxes, 2 oversize folders, 1 map case folder.)
Type:
Collection descriptions
Archival materials
Ephemera
Publications
Printed ephemera
Advertising mail
Manuals
Print advertising
Posters
Business ephemera
Advertising
Advertisements
Technical manuals
Technical literature
Advertising cards
Advertising fliers
Date:
1938-1966
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Television forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
Contains promotional material, advertisements, and publications related to both the manufacture and use of television equipment, parts, and program. Includes major brands and well-known broadcasters. The Technology folder has several B&W photos depicting towers and manufacturing. A few books are present covering general "age of television" to more technical and engineering aspects. No extensive runs or complete records exist for any single company, brand, and no particular depth is present for any singular subtopic though some publications may provide general and historical overviews of a person, company, or facet of industry.
Arrangement:
Television is arranged in two subseries.
Genre
Subject
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana
Series 1: Business Ephemera
Series 2: Other Collection Divisions
Series 3: Isadore Warshaw Personal Papers
Series 4: Photographic Reference Material
Provenance:
Television is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Television broadcasting -- Special effects Search this
Warshaw Collection of Business Americana Subject Categories: Television, Archives Center, National Museum of American History, Smithsonian Institution
Sponsor:
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
Unrestricted research use by appointment. Photographs must be handled with cotton gloves unless protected by sleeves.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The Stanley Lomas Television Commercial Collection consists of 226 television commercials for products including dishwashing soap, beer, cigarettes, soft drinks, and breakfast cereals. The collection also includes a short 1954 film demonstrating the DuMont Electronicam, a camera designed for simultaneous live broadcast and film recording. There is also an oral history interview conducted with Stanley Lomas in 1990. Supporting documentation includes memoranda about the use of television in advertising, photographs, articles by or about Stanley Lomas, and an abstract of the oral history interview.
Arrangement:
The collection is arranged in two series.
Series 1: Supporting Documentation, 1947-1990
Series 2: Audiovisual, 1950-1990
Subseries 2.1: Television Commercials, 1950-1956
Subsubseries 2.1.1: Reel 1
Subsubseries 2.1.2: Reel 2
Subseries 2.2: Oral History
Biographical / Historical:
Stanley A. Lomas (1913-2003) began working in television in 1948 at the DuMont network. He started his career producing sports broadcasts.. He went on to produce television commercials, first live and then filmed, for William Esty and Company, Inc., an ad agency with major clients including R.J. Reynolds, Coca Cola, and Colgate Palmolive. Around 1949 Lomas became Esty's vice president for televison commercial creation and production. Lomas often used celebrities to promote the products in his commercials. Many of the commercials in the Stanley Lomas Collection feature baseball players, Hollywood actors, and television personalities. Among the most well-known commercials are those that have doctors recommending specific cigarette brands. Lomas left Esty in 1957 and later founded his own agency, Stanley A. Lomas & Associates which specialized in market research. After retiring Lomas embarked on a career as an artist.
Provenance:
Donated by Stanley Lomas, January 18, 1990.
Restrictions:
Unrestricted research use on site by appointment. Only reference videos may be used. Reel 1 has been digitized and is available in the Smithsonian Institution Digital Asset Management Systen (DAMS).
Rights:
Reproduction fees for commercial use. Copyright restrictions. Contact staff for information.
Topic:
Baseball players -- 1950-1960 -- United States Search this
Athletes -- 1950-1960 -- United States Search this
Celebrities -- 1950-1960 -- United States Search this
Television advertising -- 1950-1960 -- United States Search this
Aircraft collision avoidance Grimes Manufacturing Company
Collection Creator:
Adler, Charles, Jr., 1899-1980 (engineer, inventor) Search this
Container:
Box 9, Folder 13
Type:
Archival materials
Date:
1950 - 1960
Collection Restrictions:
The collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Charles Adler, Jr. Collection, 1899-1980, Archives Center, National Museum of American History.
Fishback is shown seated with a view camera, stroboscopic flashguns on either side of the camera. He holds the cable release in his hand.
Local Numbers:
AC0714-0000014.tif (AC Scan)
Collection Restrictions:
Collection is open for research. Some materials are restricted until 2050 and are noted in the container list.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
